
@ARTICLE{Langan201932,
author={Langan, R. and Cowley, S. and Nguyen, C.},
title={The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption},
journal={Journal of Marketing Education},
year={2019},
volume={41},
number={1},
pages={32-46},
doi={10.1177/0273475318823849},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060922235&doi=10.1177%2f0273475318823849&partnerID=40&md5=a19c2a3273b5a22dc95a88131efc9abb},
affiliation={University of San Francisco, San Francisco, CA, United States; Western Michigan University, Kalamazoo, MI, United States; California State University, Los Angeles, Los Angeles, CA, United States},
abstract={Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing programs to understand how digital marketing courses have been incorporated into marketing program curricula. We find a broad range of digital marketing courses adopted in a majority of business schools, and that adoption varies by institution type. We find that digital marketing courses, especially analytics, are becoming requirements for marketing degrees with many schools creating opportunities to specialize. Informed by these findings, we propose a framework of stages for marketing programs to adopt a digital marketing orientation. Collectively, this research is designed to provide a comprehensive look at the current state of digital marketing in the marketing education landscape. © The Author(s) 2019.},
author_keywords={digital marketing;  digital marketing curriculum;  digital marketing education;  digital marketing orientation;  digital marketing review;  social media marketing curriculum},
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A visual summary, , https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing, Retrieved from; Crittenden, V., Crittenden, W., Digital and social media marketing in business education: Implications for the marketing curriculum (2015) Journal of Marketing Education, 37, pp. 71-75; Dickey, I.J., Lewis, W.F., The evolution (revolution) of social media and social networking as a necessary topic in the marketing curriculum: A case for integrating social media into marketing classes (2010) Management and Marketing Faculty Publications, , http://ecommons.udayton.edu/mgt_fac_pub/32, (Paper 32). Retrieved from; (2018) The state of skills: Digital marketing 2018, , http://enterprise-go.generalassemb.ly/the-state-of-skills-digital-marketing-2018, Retrieved from; (2018) 15 more companies that no longer require a degree: Apply now, , https://www.glassdoor.com/blog/no-degree-required, Retrieved from; Grewal, D., Roggeveen, A.L., Shankaranarayanan, G., Marketing–ITS integration: Developing the next-generation managers (2015) Evolving entrepreneurial education: Innovation in the Babson classroom, pp. 139-158. , Crittenden V.L., Esper K., Karst N., Slegers R., (eds), Bingley, England, Emerald, (Eds.), (., -; Hoffman, D.L., Novak, T.P., Marketing in hypermedia computer-mediated environments: Conceptual foundations (1996) Journal of Marketing, 60 (3), pp. 50-68; Kerr, G., Kelly, L., IMC education and digital disruption (2017) European Journal of Marketing, 51, pp. 406-420; Krippendorff, K., Reliability in content analysis: Some common misconceptions and recommendations (2004) Human Communication Research, 30, pp. 411-433; Lovett, M.J., Staelin, R., The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment (2016) Marketing Science, 35, pp. 142-157; McLeod, A.J., Bliemel, M., Jones, N., Examining the adoption of big data and analytics curriculum (2017) Business Process Management Journal, 23, pp. 506-517; Muñoz, C.L., Wood, N.T., Update status: The state of social media marketing curriculum (2015) Journal of Marketing Education, 37, pp. 88-103; (2012) United States regions, , https://www.nationalgeographic.org/maps/united-states-regions/, Retrieved from; O’Brien, C., (2016) Missing the mark: The digital marketing skills gap in the USA, UK, & Ireland, , https://digitalmarketinginstitute.com/en-us/the-insider/missing-the-mark-the-digital-marketing-skills-gap-in-the-usa-uk-ireland, Retrieved from; Parker, B.J., Innovating the marketing curriculum: Establishing an academic major in internet marketing (2014) Atlantic Marketing Journal, 3 (2). , https://digitalcommons.kennesaw.edu/amj/vol3/iss2/13, Article 13. Retrieved from; Petkus, E., Jr., Enhancing the relevance and value of marketing curriculum outcomes to a liberal arts education (2007) Journal of Marketing Education, 29, pp. 39-51; Roberts, S.D., Rains, R.E., Perry, G.E., A business educator’s guide to transitioning to a digital curriculum (2012) American Journal of Business Education, 5, pp. 483-500; Rohm, A.J., Stefl, M., Saint Clair, J., Time for a marketing curriculum overhaul: Developing a digital-first approach (2018) Journal of Marketing Education, 41 (1), pp. 47-59. , org/10.1177/0273475318798086; Royle, J., Laing, A., The digital marketing skills gap: Developing a digital marketer model for the communication industries (2014) International Journal of Information Management, 34 (2), pp. 65-73; Schibrowsky, J.A., Peltier, J.W., Boyt, T.E., A professional school approach to marketing education (2002) Journal of Marketing Education, 24, pp. 43-55; Schlee, R., Harich, K.R., Knowledge and skill requirements for marketing jobs in the 21st century (2010) Journal of Marketing Education, 32, pp. 341-352; Schlee, R.P., Karns, G.L., Job requirements for marketing graduates: Are there differences in the knowledge, skills, and personal attributes needed for different salary levels? (2017) Journal of Marketing Education, 39, pp. 69-81; Spiller, L., Tuten, T., Integrating metrics across the marketing curriculum: The digital and social media opportunity (2015) Journal of Marketing Education, 37, pp. 114-126; Wilson, E.J., McCabe, C., Smith, R.S., Curriculum innovation for marketing analytics (2018) Marketing Education Review, 28, pp. 1-15; Wixom, B., Ariyachandra, T., Douglas, D.E., Goul, M., Gupta, B., Iyer, L.S., Turetken, O., The current state of business intelligence in academia: The arrival of big data (2014) CAIS, 34, , Article 1; Wymbs, C., Digital marketing: The time for a new “academic major” has arrived (2011) Journal of Marketing Education, 33, pp. 93-106; Wymbs, C., Managing the innovation process: Infusing data analytics into the undergraduate business curriculum (lessons learned and next steps) (2016) Journal of Information Systems Education, 27, pp. 61-74},
correspondence_address1={Langan, R.; University of San FranciscoUnited States; email: rjlangan@usfca.edu},
publisher={SAGE Publications Inc.},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Key201727,
author={Key, T.M.},
title={Domains of Digital Marketing Channels in the Sharing Economy},
journal={Journal of Marketing Channels},
year={2017},
volume={24},
number={1-2},
pages={27-38},
doi={10.1080/1046669X.2017.1346977},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85027356689&doi=10.1080%2f1046669X.2017.1346977&partnerID=40&md5=e3f76aeecf60a87d4a4bc9b5b175bf2a},
affiliation={Department of Marketing, Strategy, and International Business, College of Business, University of Colorado at Colorado Springs, Colorado Springs, CO, United States},
abstract={The sharing economy has experienced major growth in a short period with little academic research that has looked into possible logistic factors that may have contributed to this phenomenon. This article explores the domains of digital marketing channels—specifically e-mail marketing, social media marketing, and search engine marketing—to understand how they can contribute to growth for organizations in the sharing economy. A detailed conceptual model of the decision spectrum necessary to coordinate digital marketing channels is presented and a special case is made for the role branded-mobile applications play in this context. In particular, branded-mobile applications leverage three embedded components to overcome common deterrents for participating in the sharing economy: trust, utility, and user experience. © 2017, Copyright © Taylor & Francis Group, LLC.},
author_keywords={branded-mobile applications;  digital marketing channel strategy;  digital marketing channels;  search engine marketing;  sharing economy;  social media;  United States},
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(2012) Journal of Marketing Research, 49 (2), pp. 192-205; Botsman, R., The shared economy lacks a shared definition (2013) Fast Company, , http://www.fastcoexist.com/3022028/the-sharing-economy-lacks-a-shared-definition, November; Carson, G., (2014) Five key sharing economy sectors could generate £9 billion of UK revenues by 2025, , http://pwc.blogs.com/press_room/2014/08/five-key-sharing-economy-sectors-could-generate-9-billion-of-uk-revenues-by-2025.html, August; Chaffey, D., Mobile marketing statistics compilation (2016) Smart Insights, , http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/, April; Clark, T., Key, T.M., Hodis, M., Rajaratnam, D., The intellectual ecology of mainstream marketing research: An inquiry into the place of marketing in the family of business disciplines (2014) Journal of the Academy of Marketing Science, 42 (3), pp. 223-241; Dapko, J.L., Artis, A.B., Less is more: An exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to Millennial buyers within marketing channels (2014) Journal of Marketing Channels, 21 (4), pp. 254-267; De Vries, L., Gensler, S., Leeflang, P.S.H., Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing (2012) Journal of Interactive Marketing, 26 (2), pp. 83-91; Eadicicco, L., The 10 most popular apps of 2015 (2015) Time, , http://time.com/4156902/most-popular-apps-2015/, December; Eckhardt, G.M., Bardhi, F., The relationship between access practices and economic systems (2016) Journal of the Association for Consumer Research, 1 (2), pp. 210-225; Uber: From zero to seventy (billion) (2016) The Economist, p. 17. , September; (2015) By 2016, most digital travel bookers will use mobile devices, , http://www.emarketer.com/Article/By-2016-Most-Digital-Travel-Bookers-Will-Use-Mobile-Devices/1013248, November; Ferrell, O.C., Crittenden, V.L., Ferrell, L., Crittenden, W.F., Theoretical development in ethical marketing decision making (2013) AMS Review, 3 (2), pp. 51-60; Ferrell, O.C., Ferrell, L., Ethics and social responsibility in marketing channels and supply chains: An overview (2016) Journal of Marketing Channels, 23 (1-2), pp. 2-10; Ferrell, O.C., Ferrell, L., Huggins, K., Seismic shifts in the sharing economy: Shaking up marketing channels and supply chains (2017) Journal of Marketing Channels, 24 (1-2), pp. 3-12; García-Dastugue, S.J., Lambert, D.M., Internet-enabled coordination in the supply chain (2003) Industrial Marketing Management, 32 (3), pp. 251-263; Ge, Y., Knittel, C.R., MacKenzie, D., Zoepf, S., (2016) Racial and gender discrimination in transportation network companies, , http://www.nber.org/papers/w22776, October, (NBER Working Paper No. 22776). 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Negotiations of distributive justice in an emerging nonmonetary sharing model (2016) Journal of the Association for Consumer Research, 1 (2), pp. 226-245; Guo, J., The sharing economy has a serious racism problem—but there may be a way to fix it (2016) The Washington Post, , https://www.washingtonpost.com/news/wonk/wp/2016/11/02/the-sharing-economy-has-a-serious-racism-problem-but-there-may-be-a-way-to-fix-it/, November; Hinz, O., Skiera, B., Barrot, C., Becker, J.U., Seeding strategies for viral marketing: An empirical comparison (2011) Journal of Marketing, 75 (6), pp. 55-71; Hoffman, D.L., Novak, T.P., Peralta, M., Building consumer trust online (1999) Communications of the ACM, 42 (4), pp. 80-85; Holmes, R., (2013) How Airbnb used social media to dominate the travel industry, , https://www.linkedin.com/pulse/20130409194656-2967511-how-airbnb-used-social-media-to-dominate-the-travel-industry, April; (2016) Email marketing stats, , http://www.hubspot.com/marketing-statistics; Jiménez, F.R., Mendoza, N.A., Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products (2013) Journal of Interactive Marketing, 27 (3), pp. 226-235; Key, T.M., Czaplewski, A.J., Upstream social marketing strategy: An integrated marketing communications approach (2017) Business Horizons, 60 (3), pp. 325-333; Kim, S.J., Wang, R.J.H., Malthouse, E.C., The effects of adopting and using a brand's mobile application on customers' subsequent purchase behavior (2015) Journal of Interactive Marketing, 31 (August), pp. 28-41; Koetsier, J., The sharing economy has created 17 billion-dollar companies (and 10 unicorns) (2015) VentureBeat, , https://venturebeat.com/2015/06/04/the-sharing-economy-has-created-17-billion-dollar-companies-and-10-unicorns/, June; Kozlenkova, I.V., Hult, G.T.M., Lund, D.J., Mena, J.A., Kekec, P., The role of marketing channels in supply chain management (2015) Journal of Retailing, 91 (4), pp. 586-609; Matofska, B., (2015) Sharing economy growing faster than Facebook, Google & Yahoo, , https://www.linkedin.com/pulse/sharing-economy-growing-faster-than-facebook-google-matofska-frsa, March; Michaelidou, N., Siamagka, N.T., Christodoulides, G., Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011) Industrial Marketing Management, 40 (7), pp. 1153-1159; Moorman, C., Social media spending triples but falls short of expectations (2016) The CMO Survey, , https://cmosurvey.org/uncategorized/social-media-spending-triples-falls-short-expectations/; Nimmer, R.T., Krauthaus, P.A., Information as a commodity: New imperatives of commercial law (1992) Law and Contemporary Problems, 55 (3), pp. 103-130; Parker, G.G., Van Alstyne, M.W., Choudary, S.P., (2016) Platform revolution: How networked markets are transforming the economy—and how to make them work for you, , New York, NY: W.W. Norton & Company, Inc; Price, L.L., Belk, R.W., Consumer ownership and sharing: Introduction to the issue (2016) Journal of the Association for Consumer Research, 1 (2), pp. 193-197; Pride, W.M., Ferrell, O.C., (2017) Marketing, , 2017, Mason, OH: South-Western Cengage Learning; Roose, K., The sharing economy isn't about trust, it's about desperation (2014) New York Magazine, , http://nymag.com/daily/intelligencer/2014/04/sharing-economy-is-about-desperation.html, April; Shankar, V., Balasubramanian, S., Mobile marketing: A synthesis and prognosis (2009) Journal of Interactive Marketing, 23 (2), pp. 118-129; Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland, S., Morrissey, S., Mobile shopper marketing: Key issues, current insights, and future research avenues (2016) Journal of Interactive Marketing, 34 (May), pp. 37-48; Shankar, V., Venkatesh, A., Hofacker, C., Naik, P., Mobile marketing in the retailing environment: Current insights and future research avenues (2010) Journal of Interactive Marketing, 24 (2), pp. 111-120; Smith, A., (2015) U.S. Smartphone Use in 2015, , http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/, April; Sterling, G., Saying a third of mobile searches are local, Google brings “promoted pins” to Maps (2016) Search Engine Land, , http://searchengineland.com/saying-third-mobile-searches-local-google-brings-new-ads-maps-250278, May; Telles, R., Jr., (2016) Digital matching firms: A new definition in the “sharing economy” space, , https://www.esa.gov/sites/default/files/digital-matching-firms-new-definition-sharing-economy-space.pdf, Retrieved from Office of the Chief Economist, Economics and Statistics Administration, U.S. Department of Commerce website; Can Periscope become the pillar of Twitter's growth? 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correspondence_address1={Key, T.M.; Department of Marketing, Strategy, and International Business, College of Business, University of Colorado at Colorado Springs, 1420 Austin Bluffs Parkway, United States; email: tkey@uccs.edu},
publisher={Routledge},
issn={1046669X},
language={English},
abbrev_source_title={J. Mark. Channels},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yuvaraj2018235,
author={Yuvaraj, S. and Indumathi, R.},
title={Influence of digital marketing on brand building},
journal={International Journal of Mechanical Engineering and Technology},
year={2018},
volume={9},
number={7},
pages={235-243},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050882411&partnerID=40&md5=ecc56603d7132a32222316d87c489bdd},
affiliation={Department of Commerce, University of Madras, Chennai, India},
abstract={Digital marketing has emerged as a specialism over the last decade with its origin rooted in direct marketing. The increase in the number of personal devices and its use means brand marketers have many more ways of communication directly and indirectly with their target consumers. The study focuses on the effects of digital marketing on branding of a particular product. The study focuses on how digital marketing has made the people to know more about the brands and the development of the brands in the market through technology. The research provides the overview of different digital marketing tools like e-mail marketing, SEO, mobile marketing, blogging, affiliated marketing etc., and its influence on brand building among the customers. This study helps to determine the relationship between the digital marketing and brand building. The digital marketing makes the consumers to remember the eye-catchy caption which blinks on their digital devices starting from their e-mail to their search engines. The study identified that digital channels and assets are used to communicate a brand’s positioning as part of a multichannel brand communication or engagement program where the digital marketing can be called as digital branding or digital communication. © IAEME Publication.},
author_keywords={Brand building;  Brand communication;  Brand perception;  Digital branding;  Digital marketing},
references={Bharti, N., Purohit, H., Raman, P., (2017) Influence of Digital Marketing on Brand Building of North Indian Universities, , doctoral diss., Wisdom banasthali vidyapith; Yasmin, A., Tasneem, S., Fatema, K., Effectiveness of digital marketing in the challenging age (2015) International Journal of Management Science and Business Administration, 1 (5), pp. 69-80; Kamal, Y., Study of trend in digital marketing and evolution of digital marketing strategies (2016) International Journal of Engineering Science and Computing, 6 (54), pp. 5300-5302; Leeflang, P.S.H., Verhoef, P.C., Dahlstrom, P., Freundt, T., Challenges and solutions for marketing in digital era (2014) European Management Journal, 32, pp. 1-12; Marina johansson social media and brand awareness a case study in the fast moving consumer goods (2010) Lulea University of Technology, 129; Lamberton, C., Stephen, A.T., A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 (2016) Journal of Marketing, 80, pp. 146-172; Khan, A.R., Islam, A., The impact of digital marketing on increasing customer loyalty: A study on Dhaka City, Bangladesh (2014) International Journal of Economics, Commerce and Management, 5 (4); Stephen, A.T., (2015) The Role of Digital and Social Media Marketing in Consumer Behaviour, , University of Oxford; Feng, N., (2014) Building A Strong Brand and Managing Brand, , University of Bridgeport, ASEE Zone I Conference; Dunuwille, Pathmini, Brand image and customer satisfaction in mobile phone market: Study based on customers in kandy district dunuwille (2016) Journal of Business Studies, 3 (1), pp. 1-13; Aydin, G., Attitudes towards digital advertisements: Testing differences between social media ads and mobile ads (2016) International Journal of Research in Business Studies and Management, 3 (2), pp. 1-11; Jenyo Gabriel, K., Kolapo, S., Online marketing and consumer purchase behaviour (2015) British Journal of Marketing Studies, 3 (7), pp. 1-14; Nuseir, M., Internet marketing and its impact on online communities (2015) International Journal of Business and Social Science, 6 (10), pp. 177-218; Rizwan Alam, M., Brand building challenges in global market: (2016) An Overview International Journal of Management and Applied Science, 2 (5); Samsona, R., Mehtab, M., Chandani, A., Impact of online digital communication on customer buying decision (2014) Symbiosis Institute of Management Studies Annual Research Conference, Procedia Economics and Finance, 11, pp. 872-880; Zulqurnain, Aqib, M., Mashal, Abid, T., Assess the impact of social media marketing on consumer perception (2016) International Journal of Academic Research in Accounting, Finance and Management Sciences, 6 (3), pp. 69-77; Johansson, M., (2010) Social Media and Brand Awareness A Case Study in The Fast Moving Consumer Goods, p. 129. , doctoral diss., Lulea University of Technology; Nagra, G.K., Gopal, R., The effect of digital marketing communication on consumer buying (2014) International Journal of Management (IJM), 5 (3), pp. 53-57. , Dr. March; Prasanna Kumar, D., Rajyalakshmi, K., Asadi, S.S., Digital marketing strategical role to promote technical education in andhra and telangana: An exploratory study (2017) International Journal of Civil Engineering and Technology, 8 (10), pp. 197-206},
publisher={IAEME Publication},
issn={09766340},
language={English},
abbrev_source_title={Int. J. Mech. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Qian201839,
author={Qian, Z.-W. and Wan, G.-S. and Du, X.-L. and Shi, Y.-F. and Huang, G.},
title={Performance evaluation of digital marketing in health care industry with the application of data envelopment analysis},
journal={Revista de Cercetare si Interventie Sociala},
year={2018},
volume={60},
number={March},
pages={39-50},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044338309&partnerID=40&md5=356f4beceeaddd1969c97005e6633441},
affiliation={College of Health Information Technology and Management, Shanghai University of Medicine and Health Sciences, Shanghai, China; Shanghai University of Medicine and Health Sciences, Shanghai, China},
abstract={The competition in health care industry is getting fierce. How to take health care quality, cost effectiveness, and business performance into account and adopt correct strategies to achieve the vision and sustained-yield management is the problems current hospitals would encounter. For this reason, the integration of resources and the investment in marketing are the top priority. From the digital marketing data in health care industry in Shanghai, 12 hospitals are taking as the research subjects in this study. The research results are summarized as follows. One DMU presents strong digital marketing efficiency, with the efficiency=1, revealing better digital marketing efficiency. Six DMUs shows the digital marketing efficiency between 0.9 and 1, as marginal inefficient, that the digital marketing efficiency can be more easily promoted. Five DMUs, about 42% of all DMUs, present the digital marketing efficiency less than 0.9, as obvious inefficient, where Shanghai Municipal Hospital of Traditional Chinese Medicine appears the lowest digital marketing efficiency. According to the research results, it is suggested to lead health care industry to maintain the operation performance with innovative marketing and achieve the vision of sustained-yield management among the competitive medical environment. © 2018, Editura Lumen. All rights reserved.},
author_keywords={Digital marketing;  Health care industry;  Management;  Medical expenditure;  Performance evaluation},
references={Atchison, S., (2015) Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing, , London: McGraw-Hill; Chen, S., Lau, T.K., Zhang, C., Xu, C., Xu, Z., Hu, P., A method for noninvasive detection of fetal large deletions/duplications by low coverage massively parallel sequencing (2013) Prenatal Diagnosis, 33 (6), pp. 584-590; Damian, R., (2014) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, , Kogan Page Ltd; Dana, J., Dawes, R., Peterson, N., Belief in the unstructured interview: The persistence of an illusion (2013) Judgment and Decision Making, 8 (5), pp. 512-520; Garris, M., (2014) A Beginner’s Guide to Mobile Marketing, , New York: Business Expert Press; Hritzuk, N., (2014) Multi-Screen Marketing: The Seven Things You Need to Know to Reach Your Customers across Tvs, Computers, Tablets, , Oxford: John Wiley & Sons Inc; Hsu, L.C., Wang, K.Y., Chih, W.H., Effects of web site characteristics on customer loyalty in B2B e-commerce: Evidence from Taiwan (2013) Service Industries Journal, 33 (11), pp. 1026-1050; Jason, D., Robyn, D., Nathanial, P., Belief in the unstructured interview: The persistence of an illusion (2013) Judgment & Decision Making, 8 (5), pp. 512-520; Jill, A., The State’s digital transformation (2014) Harvard Business Review, 9, pp. 122-314; Jones, K.B., (2013) Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing, , New Jersey: John Wiley & Sons Inc; Kargarfard, F., Sami, A., Ebrahimie, E., Knowledge discovery and sequence-based prediction of pandemic influenza using an integrated classification and association rule mining (CBA) algorithm (2015) Journal of Biomedical Informatics, 57, pp. 181-188; Kaufman, I., Horton, C., (2015) Digital Marketing: Integrating Strategy and Tactics with Values, , New York: Routledge; Kaufman, I., (2014) Digital Marketing: Integrating Strategy and Tactics with Values, a Guidebook for Executives, Managers, and Students, , New York: Taylor & Francis; Kevin, M.R., (2014) Taking down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power, , London: Palgrave Macmillan; Lau, T.K., Jiang, F., Chan, M.K., Zhang, H., Salome Lo, P.S., Wang, W., Non-invasive prenatal screening of fetal down syndrome by maternal plasma DNA sequencing in twin pregnancies (2013) The Journal of Maternal-Fetal & Neonatal Medicine, 26 (4), pp. 434-437; Masiakowski, P., Wang, S., Integration of software tools in patent analysis (2013) World Patent Information, 35 (2), pp. 97-104; Roopa, G., Madhusudhan, M., Sunil, K., Lisa, N., Calvin, R., Poornima, R., Identification of taxol-producing endophytic fungi isolated from salaciaoblonga through genomic mining approach (2015) Journal of Genetic Engineering and Biotechnology, 13 (2), pp. 119-127; Sanchez-Franco, M.J., Peral-Peral, B., Villarejo-Ramos, A.F., Users’ intrinsic and extrinsic drivers to use a web-based educational environment (2014) Computers & Education, 74, pp. 81-97; Sheth, A., Thirunarayan, K., (2013) Semantics Empowered Web 3.0: Managing Enterprise, , social, sensor, and cloud-based data and services for advanced applications. San Rafael, CA: Morgan & Clapool Publishers; Triguero, I., Del Rio, S., Lopez, V., Bacardit, J., Benitez, J.M., Herrera, F., ROSEFW-RF: The winner algorithm for the ECBDL’ 14 big data competition: An extremely imbalanced big data bioinformatics problem (2015) Knowledge-Based Systems, 87, pp. 69-79; Turel, O., Connelly, C.E., Fisk, G.M., Service with an e-smile: Employee authenticity and customer use of web-based support services (2013) Information & Management, 50 (2-3), pp. 98-104; Verhoef, P.C., Lemon, K.N., Successful customer value management: Key lessons and emerging trends (2013) European Management Journal, 31 (1), pp. 1-15},
correspondence_address1={Huang, G.; Shanghai University of Medicine and Health SciencesChina; email: huangg@sumhs.edu.cn},
publisher={Editura Lumen},
issn={15833410},
language={English},
abbrev_source_title={Rev.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yaseen20191396,
author={Yaseen, H. and Al-Adwan, A.S. and Al-Madadha, A.},
title={Digital marketing adoption among smes in Jordan: A mixed-method approach},
journal={Journal of Theoretical and Applied Information Technology},
year={2019},
volume={97},
number={4},
pages={1396-1407},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063538387&partnerID=40&md5=4a9018840517f394184de9e438a09d39},
affiliation={Al Ahliyya Amman University, Department of Information Systems, Jordan; Princess Sumaya University for Technology, King Tala School of Business and Technology, Jordan},
abstract={This article aims at determining the level of digital marketing adoption and investigating the essential requirement of digital marking adoption among Jordanian SMEs companies. A mix method approach was adopted to achieve the objectives of the study, consisted of an online survey questionnaire followed by semi-structured interviews. Two hundred seventy-nine questionnaires were collected, and fifteen interviews were conducted. The quantitative data from the questionnaire were analysed using SPSS 2.5 software and the qualitative data of each interview have been analysed using thematical and textual analysis. The finding revealed that digital marketing adoption is still in its early stage of adoption. The majority of SMEs are limited their usage to social media and email marking as a common tool for digital marketing. Moreover, lack of human skills, awareness of what digital marketing and technological tools that drives digital marketing were found to be the dominant factors to adopt digital marketing among SMEs companies in Jordan. © 2005 – ongoing JATIT & LLS.},
author_keywords={Digital marketing;  Jordan;  Mixed-method approach;  SMEs;  Social media},
references={Al-Weshah, G., E-Marketing Practices from Jordanian Tourism Agencies Perspectives: A Qualitative Evidence (2018) International Journal of Online Marketing (IJOM), 8 (1), pp. 21-36. , Jan; Taiminen, H.M., Karjaluoto, H., The usage of digital marketing channels in SMEs (2015) Journal of Small Business and Enterprise Development, 22 (4), pp. 633-651. , Nov 16; Bazazo, I., Alansari, I., Alquraan, H., Alzgaybh, Y., Masa’Deh, R.E., The Influence of Total Quality Management, Market Orientation and E-Marketing on Hotel Performance (2017) International Journal of Business Administration, 8 (4), p. 79. , Jun 27; Alkhaffaf, M.M., Altaher, A.M., Critical Success Factors of E-Direct Marketing in Jordan Travel Agencies (2012) International Journal of Online Marketing (IJOM), 2 (2), pp. 1-9. , Apr 1; Ya-Ping, H., E-Marketing Development in Virtual Market-Space: A Strategic Perspective (2012) Asian Journal of Business Management, 4 (4), pp. 359-366. , Sep 25; Ali, Z., Ejaz, S., Aleem, A., Saeed, M.U., Tahir, F.A., Kashif, M., Understanding E-marketing as a Firm's Promotional tool and Its Impact on Consumer Perception (2015) International Journal of Academic Research in Business and Social Sciences, 5 (3), p. 365. , Mar 1; Nair, H.V., Digital marketing: A phenomenon that rules the modern world. Reflections- (2015) Journal of Management, 5. , Dec 18; Dehkordi, G.J., Rezvani, S., Rahman, M.S., Fouladivanda, F., Jouya, S.F.A., Conceptual Study on E-marketing and Its Operation on Firm's Promotion and Understanding Customer’s Response (2012) International Journal of Business and Management, 7 (19), p. 114. , Sep 25; Jain, R., Impact of Social Media Marketing on SME Business (2015) SAMVAD., 8; Raoofi, M., Moderating role of e-marketing on the consequences of market orientation in iranian firms (2012) Management & Marketing Journal, 10 (2). , Nov 1; Mogos, R.I., Digital Marketing for Identifying Customers’ Preferences–A Solution for SMEs in Obtaining Competitive Advantages (2015) International Journal of Economic Practices and Theories, 5 (3), pp. 240-247. , May 15; Yaseen, H., Alhusban, M.D., Alhosban, A., Dingley, K., Making Sense of E-Commerce Customers Awareness in a Developing Country Context: A Framework for Evaluation (2017) The Electronic Journal Information Systems Evaluation Volume, 20 (2), pp. 102-115; Zawaideh, F.H., Factors Affecting the Intention to Use e-Marketing: A case Study among Students in Jordan (2017) International Journal of Academic Research in Accounting, Finance and Management Sciences, 7 (1), pp. 322-328; Hasan, L., Key design characteristics for developing usable e-commerce websites in the Arab world (2016) Informing Science: the International Journal of an Emerging Transdiscipline, 19, pp. 253-275. , Jan 1; Kaur, P., Pathak, A., E-marketing-a global perspective (2015) International Journal of Engineering Research and Applications, 5 (2), pp. 116-124. , Jan 1; Kaplan, A.M., Haenlein, M., Users of the world, unite! The challenges and opportunities of Social Media (2010) Business Horizons, 53 (1), pp. 59-68. , Feb 28; Al Tawara, A., Gide, E., (2017) A Comprehensive Literature Review on the Adoption of Social Media Marketing in SME Retailors in Jordan; Yaseen, H., Dingley, K., Adams, C., Capturing the growth of e-commerce in Jordan using a novel research approach (2016) International Journal of Management and Commerce Innovations, 3 (2), pp. 811-827; Al-Adwan, A.S., Kokash, H., The driving forces of Facebook social commerce (2019) Journal of Theoretical and Applied Electronic Commerce Research, 14 (2), pp. 15-32. , May 1; Creswell, J.W., Clark, V.L., (2007) Designing and Conducting Mixed Methods Research, , Thousand Oaks, CA: SAGE; Creswell, J.W., (2009) Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, , Sage publications; Kline, R.B., (2015) Principles and Practice of Structural Equation Modeling, , Guilford publications, Nov 3; Al-Weshah, G.A., Al-Zubi, K., (2012) E-Business Enablers and Barriers: Empirical Study of Smes in Jordanian Communication Sector; Abu-Shamaa, R., Abu-Shanab, E., Factors influencing the intention to buy from online stores: An empirical study in Jordan (2015) Ingcc Conference and Exhibition (GCCCE), 2015 IEEE 8Th, pp. 1-6. , Feb 1, IEEE; Al-Adwan, A.S., Novel research framework for social commerce purchase intentions (2018) Journal of Theoretical & Applied Information Technology, 14, p. 96; Al Adwan, A., Case study and grounded theory: A happy marriage? An exemplary application from healthcare informatics adoption research (2017) International Journal of Electronic Healthcare, 9 (4), pp. 294-318; El-Gohary, H., E-Marketing-A literature Review from a Small Businesses perspective (2010) International Journal of Business and Social Science, 1 (1); Raad, M., Mohd Yeassen, N., Mahabubul Alam, G., Zaidan, B.B., Zaidan, A.A., Impact of spam advertisement through e-mail: A study to assess the influence of the anti-spam on the e-mail marketing (2010) African Journal of Business Management, 4 (11), pp. 2362-2367; Omar, A., Ramayah, T., Lin, L.B., Mohamad, O., Marimuthu, M., Determining factors for the usage of web-based marketing applications by small and medium enterprises (SMEs) in Malaysia (2011) Journal of Marketing Development and Competitiveness, 5 (2), pp. 70-86; Jansen, B.J., Spink, A., How are we searching the World Wide Web? A comparison of nine search engine transaction logs (2006) Information Processing & Management, 42 (1), pp. 248-263; Madleňák, R., Madleňáková, L., Švadlenka, L., Salava, D., Analysis of website traffic dependence on use of selected internet marketing tools (2015) Procedia Economics and Finance, 23, pp. 123-128; Singh, S., Sharma, G.D., Er, S., (2011) Impact Of'search Engine Optimization'on the E-Advertisements; Khraim, H.S., The impact of search engine optimization dimensions on companies using online advertisement in jordan (2015) American Journal of Business and Management, , Amman, Jordan; Rogers, E.M., (2010) Diffusion of Innovations, , Simon and Schuster; Petroni, A., Rizzi, A., Antecedents of MRP adoption in small and medium-sized firms (2001) Benchmarking: An International Journal, 8 (2), pp. 144-156; Abu Bakar, A.R., Ahmed, Z.U., Technology motivation in e-marketing adoption among Malaysian manufacturers (2015) Journal of Transnational Management, 20 (2), pp. 126-152; Vishwanath, A., From belief-importance to intention: The impact of framing on technology adoption (2009) Communication Monographs, 76 (2), pp. 177-206; Al-Weshah, G.A., Marketing intelligence and customer relationships: Empirical evidence from Jordanian banks (2017) Journal of Marketing Analytics, 5 (3-4), pp. 141-152; Al-Adwan, A.S., Alrousan, M., Al-Soud, A., Al-Yaseen, H., (2019) Revealing the Black Box of Shifting from Electronic Commerce to Mobile Commerce: the Case of Jordan},
publisher={Little Lion Scientific},
issn={19928645},
language={English},
abbrev_source_title={J. Theor. Appl. Inf. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Li201110606,
author={Li, S. and Zheng Li, J. and He, H. and Ward, P. and Davies, B.J.},
title={WebDigital: A Web-based hybrid intelligent knowledge automation system for developing digital marketing strategies},
journal={Expert Systems with Applications},
year={2011},
volume={38},
number={8},
pages={10606-10613},
doi={10.1016/j.eswa.2011.02.128},
note={cited By 16},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-79953677445&doi=10.1016%2fj.eswa.2011.02.128&partnerID=40&md5=e5438ec3e5f5ca5d188f5530de208006},
affiliation={Westminster Business School, University of Westminster, 35 Marylebone Road, London NW1 5LS, United Kingdom; Department of Computing, Imperial College London, South Kensington Campus, 80 Queen's Gate, London SW7 2AZ, United Kingdom; University of Bedfordshire Business School, Luton Campus, Vicarage Street, Luton, Bedfordshire LU1 3JU, United Kingdom; Business School, University of Gloucestershire, The Park, Cheltenham GL50 2RH, United Kingdom},
abstract={This paper presents a Web-based hybrid knowledge automation system, called WebDigital (created by the first and second named authors), for formulating digital marketing strategies. Within this system, various digital marketing strategy models are computerised, adapted and extended. On-line Monte Carlo simulation is employed to capture the stochastic behaviour of relevant factors or variables influencing digital marketing decision making. Web-based fuzzy logic is applied to model the uncertainty surrounding the input and strategic options. On-line "IF-THEN" rules are created to represent and automate associated planning knowledge and guidelines. Web databases are used to pass data amongst different functional components, and store and retrieve simulation results and user entries. The system has been tested using digital marketing cases with involved managers. Evaluation findings indicate that the Web-enabled knowledge automation system is efficient and effective in improving the digital marketing strategy formulation process and its output. © 2011 Published by Elsevier Ltd.},
author_keywords={Decision support system;  Digital marketing strategy;  Knowledge automation;  On-line fuzzy logic;  On-line simulation;  Web-based expert system;  World Wide Web},
keywords={Digital marketing strategy;  Knowledge automation;  On-line fuzzy logic;  Online simulation;  Web based expert system, Artificial intelligence;  Automation;  Computer simulation;  Decision making;  Decision support systems;  Decision theory;  Expert systems;  Fuzzy logic;  Fuzzy systems;  Monte Carlo methods;  Strategic planning;  World Wide Web, Marketing},
funding_details={University of WestminsterUniversity of Westminster},
funding_text 1={This paper gives an account of the research and software development work undertaken by Shuliang Li and Jim Zheng Li in 2009 with financial support from the University of Westminster, Westminster Business School staff research allowances. Jim Zheng Li and Shuliang Li, UK, designed and created WebDigital , a Web-based hybrid knowledge automation system for digital/e-marketing planning in 2009, and therefore, they own the copyright for this software product. Shuliang Li and Jim Zheng Li have made the following contributions: literature search and review, theoretical underpinning and rationale, digital marketing planning models and guidelines including planning model adaptation and extension, software system design and development, software testing and evaluation, data collection, data analysis, producing the data analysis tables, writing up and improving the original manuscript of this paper, and creating all the illustrations and diagrams. Both Shuliang Li and Jim Zheng Li have made most and major contributions to this paper. Hong He made some contributions to the literature search under Shuliang Li’s guidance and advice. Philippa Ward and Barry Davies made some contributions to editing and re-writing parts of Shuliang Li and Jim Zheng Li’s original manuscript and material. The authors wish to thank the following people for their participation in evaluating the WebDigital system in November and December of 2009: Mr. Rav Ubhi, Systems Manager, WSP Groups PLC, London, UK; Mr. Clive Spenser, Marketing Director, LPA Ltd., London, UK; Mr. George Evgeniev Grozdev, Managing Director, GSATV Ltd., London, UK; Mr. Sia Rajabi, Course Leader of B.Sc. Business Information Technology, The University of Westminster, London, UK; Mr. Brian Heagney, Course Leader of MA Management and Postgraduate Diploma in Management, University of Westminster, UK; Mr. Panos Hahamis, Course Leader of MA Public Services Management, University of Westminster, UK.},
references={Chaffey, D., (2007) Total E-mail Marketing, , Butterworth Oxford; Chaffey, D., Ellis-Chadwick, F., Johnston, K., Mayer, R., (2006) Internet Marketing: Strategy, Implementation and Practice, , Prentice Hall London; Duan, Y., Burrell, P., A hybrid system for strategic marketing planning (1995) Marketing Intelligence and Planning, 13 (11), pp. 5-12; Eriksson, H., Expert systems as knowledge servers (1996) IEEE Expert-Intelligent Systems and their Applications, 11 (3), pp. 14-19; Gao, S., Wang, H., Xu, D., Wang, Y., An intelligent agent-assisted decision support system for family financial planning (2007) Decision Support Systems, 44 (1), pp. 60-78. , DOI 10.1016/j.dss.2007.03.001, PII S0167923607000486; Gay, R., Charlesworth, A., Esen, R., (2007) Online Marketing: A Customer-led Approach, , Oxford University Press Oxford; Jackson, P., (1999) Introduction to Expert Systems, , Addison-Wesley Longman Ltd Harlow, England; Keen, P.G.W., Scott Morton, M.S., (1978) Decision Support Systems: An Organisational Perspective, , Addison-Wesley Reading; Kierzkowski, A., McQuade, S., Waitman, R., Zeisser, M., Current research: Marketing to the digital consumer (1996) The McKinsey Quarterly, (2), pp. 180-183; Lederer, A.L., Maupin, D.J., Sena, M.P., Zhuang, Y., The technology acceptance model and the World Wide Web (2000) Decision Support Systems, 29, pp. 269-282; Levy, J.B., Yoon, E., Modeling global market entry decision by fuzzy logic with an application to country risk assessment (1995) European Journal of Operational Research, 82, pp. 53-78; Li, S., Development of a hybrid intelligent system for developing marketing strategy (2000) Decision Support Systems, 27 (4), pp. 395-409. , DOI 10.1016/S0167-9236(99)00061-5; Li, S., A Web-enabled hybrid approach to strategic marketing planning: Group Delphi+a Web-based expert system (2005) Expert Systems with Applications, 29 (2), pp. 393-400. , DOI 10.1016/j.eswa.2005.04.018, PII S0957417405000655; Li, S., AgentStra: an Internet-based multi-agent intelligent system for strategic decision-making (2007) Expert Systems with Applications, 33 (3), pp. 565-571. , DOI 10.1016/j.eswa.2006.05.018, PII S0957417406001710; Li, S., Kinman, R., Duan, Y., Edwards, J., Computer-based support for marketing strategy development (2000) European Journal of Marketing, 34 (56), pp. 551-575; Li, S., Li, J.Z., Hybridising human judgement, AHP, simulation, and a fuzzy expert system for strategy formulation under uncertainty (2009) Expert Systems with Applications, 36 (3), pp. 5557-5564; Li, S., Li, J.Z., A multi-agent-based hybrid framework for international marketing planning under uncertainty (2009) Intelligent Systems in Accounting, Finance and Management, 16 (3), pp. 231-254; Li, S., Li, J.Z., AgentsInternational: Integration of multiple agents, simulation, knowledge bases and fuzzy logic for international marketing decision making (2010) Expert Systems with Applications, 37 (3), pp. 2580-2587; Li, S., Li, J.Z., WebInternational: Combining Web-based knowledge automation, fuzzy rules and on-line databases for international marketing planning (2010) Expert Systems with Applications., 37 (10), pp. 7094-7100; Li, S., Li, J.Z., He, H., A web-enabled intelligent approach towards digital marketing planning: The integrated system and its effectiveness (2010) WSEAS Conference Proceedings of Applied Computer and Applied Computational Science (ACACOS '10), pp. 17-22. , Hangzhou, China; McDonald, M.H.B., Marketing planning and expert systems: An epistemology of practice (1989) Marketing Intelligence & Planning, 7 (7-8), pp. 16-23; McDonald, M.H.B., (1996) Strategic Marketing Planning, , Kogan Page Ltd London; Mellers, B.A., Schwartz, A., Cooke, A.D.J., Judgment and decision making (1998) Annual Review of Psychology, 49, pp. 447-477; Mintzberg, H., Rethinking strategic planning. Part 1: Pitfalls and fallacies (1994) Long Range Planning, 27 (3), pp. 12-21; Mintzberg, H., Rethinking strategic planning. Part 2: New roles for planners (1994) Long Range Planning, 27 (3), pp. 22-30; Pedersen, K., (1989) Expert Systems Programming: Practical Techniques for Rule-based Systems, , John Wiley and Sons New York; Rezaie, K., Amalnik, M.S., Gereie, A., Ostadi, B., Shakhseniaee, M., Using extended Monte Carlo simulation method for the improvement of risk management: Consideration of relationships between uncertainties (2007) Applied Mathematics and Computation, 190 (2), pp. 1492-1501. , DOI 10.1016/j.amc.2007.02.038, PII S0096300307001841; Sheth, J.N., Sharma, A., International e-marketing: Opportunities and issues (2005) International Marketing Review, 22 (6), pp. 611-622. , DOI 10.1108/02651330510630249, International E-Marketing; Sultan, F., Rohm, A.J., The evolving role of the Internet in marketing strategy: An exploratory study (2004) Journal of Interactive Marketing, 18 (2), pp. 6-19. , DOI 10.1002/dir.20003; Turban, E., Aronson, J., Liang, T., (2005) Decision Support Systems and Intelligent Systems, , 7th ed. Pearson Prentice Hall International; Van Bruggen, G.H., Smidts, A., Wierenga, B., The impact of the quality of a marketing decision support system: An experimental study (1996) International Journal of Research in Marketing, 13 (4), pp. 331-344; Varadarajan, R., Yadav, M.S., Marketing strategy in an Internet-enabled environment: A retrospective on the first ten years of JIM and a prospective on the next ten years (2009) Journal of Interactive Marketing, 23, pp. 11-22; Watson, R., Zinkhan, G., Electronic commerce strategy: Addressing the key questions (1997) Journal of Strategic Marketing, 5 (4), pp. 189-210; Williams, H., Lane, D., (2002) Web Database Applications with PHP and MySQL, , O'Reilly Media, Inc Sebastopol, CA},
correspondence_address1={Li, S.; Westminster Business School, University of Westminster, 35 Marylebone Road, London NW1 5LS, United Kingdom; email: lish@wmin.ac.uk},
issn={09574174},
coden={ESAPE},
language={English},
abbrev_source_title={Expert Sys Appl},
document_type={Article},
source={Scopus},
}

@ARTICLE{Abi2017487,
author={Abi, J. and Arief, M.},
title={Examining the relationship between transformational leadership and dynamic capability to the adoption of digital marketing in consumer shopping good firms},
journal={International Journal of Economics and Management},
year={2017},
volume={11},
number={2 Special Issue},
pages={487-504},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050888588&partnerID=40&md5=d91a3804ef268fff2ca1f0073d54b6dc},
affiliation={Bina Nusantara University Business School, Indonesia; School of Economics Kusuma Negara Business School, Indonesia},
abstract={The topic of digital marketing has been studied from various perspectives by scholars in recent years as an effect of Internet usage advances. The Internet has also fundamentally changed the paradigm of today's business communications, altered the way in which information is shared, and set an enormous influence on marketing strategy. There are prior studies on the relationship between leadership type and new technology adoption, as well as dynamic capability and new technology adoption. Most of these studies have confirmed that there is a significant correlation between both transformational and dynamic capabilities to new technology adoption, of which most emphasized the adoption of the Internet or e-commerce. While previous studies have confirmed the relationship amongst those variables, this paper investigates empirically in one cohesive research model on the relationship between transformational leadership and digital marketing adoption, dynamic capability and digital marketing adoption, and dynamic capability as a mediating variable on the relationship between transformational leadership and digital marketing adoption. Furthermore, this research uniquely studies consumer shopping goods in the context of Indonesia. The survey was undertaken in Greater Jakarta, Indonesia, with 215 firms in the field of consumer shopping goods. The outcome reveals that there is a direct impact of dynamic capability to digital marketing adoption, but to the contrary, there is an indirect impact between transformational leadership and digital marketing adoption. This study also finds that the relationship between transformational leadership and digital marketing adoption is fully mediated by the dynamic capability of the firms. © 2017 Universita Putra Malaysia.},
author_keywords={Digital marketing;  Dynamic capability;  Technology acceptance;  Transformational leadership},
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correspondence_address1={Abi, J.; Bina Nusantara University Business SchoolIndonesia; email: abijastiro@yahoo.com.au},
publisher={Universita Putra Malaysia},
issn={1823836X},
language={English},
abbrev_source_title={Int. J. Econ. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ritz2019179,
author={Ritz, W. and Wolf, M. and McQuitty, S.},
title={Digital marketing adoption and success for small businesses: The application of the do-it-yourself and technology acceptance models},
journal={Journal of Research in Interactive Marketing},
year={2019},
volume={13},
number={2},
pages={179-203},
doi={10.1108/JRIM-04-2018-0062},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062498693&doi=10.1108%2fJRIM-04-2018-0062&partnerID=40&md5=db29ab5b792cc5be4463eb2b07076822},
affiliation={Department of Business Administration, Florida State University – Panama City, Panama City, FL, United States; Department of Marketing, University of Southern Mississippi, Hattiesburg, MS, United States; Department of Marketing, Entrepreneurship and Information Systems, Athabasca University, Athabasca, Canada},
abstract={Purpose: This paper aims to examine small business’ participation in digital marketing and to integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) so as to explore the motivations and expected outcomes of such participation. Design/methodology/approach: Data from 250 small business owners/managers who do their own digital promotion are collected through an online survey. Structural equation modeling is used to analyze the relationships between the models. Findings: The results contribute to the understanding of small business’ digital marketing behavior by finding support for the idea that the technological benefits may not be the only motivators for small business owner/managers who undertake digital marketing. Moreover, and perhaps more importantly, the authors find that the DIY behavior model applies to small business owner/managers who must perform tasks that require specialized knowledge. Research limitations/implications: The limitations of this research are that the motivations to undertake digital marketing are limited to those contained in the DIY and TAM models, and the sample may not be representative of all owners and managers who perform digital marketing for their small businesses. Therefore, future research is needed to determine if further motivations to conduct digital marketing exist and whether other samples produce the same interpretations. Originality/value: This study presents empirical evidence supporting the application of the DIY model to a context outside of home-repair and extends the understanding of digital footprint differences between large and small businesses. © 2019, Emerald Publishing Limited.},
author_keywords={Digital marketing;  DIY;  Motivation;  Small business;  TAM},
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correspondence_address1={Ritz, W.; Department of Business Administration, Florida State University – Panama CityUnited States; email: writz@fsu.edu},
publisher={Emerald Group Publishing Ltd.},
issn={20407122},
language={English},
abbrev_source_title={J. Res. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Diez-Martin2019,
author={Diez-Martin, F. and Blanco-Gonzalez, A. and Prado-Roman, C.},
title={Research challenges in digital marketing: Sustainability},
journal={Sustainability (Switzerland)},
year={2019},
volume={11},
number={10},
doi={10.3390/su11102839},
art_number={2839},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85067124049&doi=10.3390%2fsu11102839&partnerID=40&md5=b72f435e80a9b3c76402fdebf4fb016a},
affiliation={Department of Business Economics, Rey Juan Carlos University, Paseo de los Artilleros S/N, Madrid, 28032, Spain},
abstract={Great progress has been made in the field of marketing and sustainability. Nevertheless, there is still an important gap between the behavior and beliefs of society and markets about sustainability, and companies' capability to understand and face this trend. Digital marketing is key to filling this gap. However, research in digital marketing and sustainability is very scarce. The purpose of this research is to examine the literature in the subject, since 2009 until 2018, and to elaborate a research agenda about digital marketing and sustainability. Through a previous analysis based on bibliometrics, a research agenda has been developed that shows the main challenges for the digital marketing and sustainability field: (1) customer orientation and value proposition; (2) digital consumer's behavior; (3) digital green marketing; (4) competitive advantage; (5) supply chain; and (6) capabilities. This work contributes to the development of the research in digital marketing and sustainability, suggesting various challenges for the field that lead to future lines of research, and favoring the development of a new research approach capable of reducing the existing gap between society and business on sustainability issues. © 2019 by the authors.},
author_keywords={Agenda;  Bibliometrics;  Citespace;  Digital marketing;  Intellectual structure;  Marketing;  Research;  Sustainability;  Sustainability gap;  Trends},
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Mark, 11, p. 123; Dieck, T.M.C., Jung, T., A theoretical model of mobile augmented reality acceptance in urban heritage tourism (2018) Curr. Issues Tour, 21, pp. 154-174; Diez-Martin, F., Dónde estamos: Una introducción a la educación en los negocios (2018) J. Manag. Bus. Educ, 1, pp. 1-10},
correspondence_address1={Diez-Martin, F.; Department of Business Economics, Rey Juan Carlos University, Paseo de los Artilleros S/N, Spain; email: francisco.diez@urjc.es},
publisher={MDPI AG},
issn={20711050},
language={English},
abbrev_source_title={Sustainability},
document_type={Article},
source={Scopus},
}

@ARTICLE{LoPresti2014,
author={LoPresti, M.},
title={Overcoming the challenges of calculating digital marketing ROI},
journal={EContent},
year={2014},
volume={37},
number={6},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84908543677&partnerID=40&md5=16b9aa017d6176cc0e7c2f78e11c3bc5},
abstract={Michael LoPresti shares his views on overcoming the challenges of calculating digital marketing ROI. The ROI of digital marketing technologies and strategies, which employ new technologies and practices, can be difficult to measure, express cogently, and concisely. Bridging this gap is a key challenge for marketers and the strategy for doing so lies in thinking critically and creatively about how to represent something as tangible as ROI for a set of tools and practices that can be hard to completely quantify. Another important part of that strategy is learning how to recalibrate the expectations one's organization might have for digital marketing ROI and the means of communicating about those expectations. Experts find that many companies lack the rigorous data systems to put together a metric, or set of metrics, that can accurately define the ROI of their digital marketing.},
keywords={Commerce, Data systems;  Digital marketing;  Tools and practices, Marketing},
publisher={Information Today},
issn={15252531},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Fernandes201561,
author={Fernandes, S. and Vidyasagar, A.},
title={Digital marketing and wordpress},
journal={Indian Journal of Science and Technology},
year={2015},
volume={8},
pages={61-68},
doi={10.17485/ijst/2015/v8iS4/60375},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84924902605&doi=10.17485%2fijst%2f2015%2fv8iS4%2f60375&partnerID=40&md5=b7fa645271c326c76122821e46cf8b81},
affiliation={Symbiosis Institute of Business Management, Bangalore, Constituent of Symbiosis International University, #95/1, 95/2, Electronics City, Phase-1, Hosur Road, Bangalore, 560 100, India},
abstract={Digital Marketing - definedMichael Porter has said: The key question is not whether to deploy Digital Technology - companies have no choice if they want to stay competitive - but how to deploy it. Digital marketing describes the management and execution of marketing using electronic media such as the web, e-mail, interactive TV and wireless media in conjunction with digital data about customers' characteristics and behavior. Mass customization is a necessity today and hence digital marketing is yet another channel that provides touch points for improved customer relations. Digital marketing is one effective way to address this necessity with various touchpoints/sub-channels like FaceBook, LinkedIn, Blogs, Twitter, and the website itself. In modern parlance, it has now been accepted that customers are exposed to 3 screens: 1st Screen: Television, 2nd Screen: Computer Monitor, 3rd Screen: The Mobile Handset. Does that mean that we have to create content for each of them separately? Fortunately, with the advent of strong CMS like WordPress, this duplication of work is now a thing of the past. Atleast, the last two screens are clearly addressed by the responsive themes of WordPress. Today there are a few smart TVs in the market that can connect to the web and there are no issues with WordPress delivered content. Methodology: The first study of the paper would analyze the role of WordPress and its advantages. The second study would highlight on the study of SEO plugins and its importance while using WordPress. The third study would focus on whether WordPress as a standalone system can address the CMS and how "plugins" can enhance its application and usability. The above studies would be dealt using secondary research data like research papers, journals and websites. Conclusions: Currently, DD India covers over 92% of the population. But the penetration of TVs has not kept in tune with this. On the flipside, TVs are viewed in groups. Given that DD India was established in 1959, it has been over 65 years before this could be achieved. The internet launched in mid 90s has 243 million internet users in the country to people who use computers and laptops.(8) What is astounding is that smart phones which came in several years later today has already achieved a penetration near to 50% both in rural and urban areas of India. Given this trend, it is only a matter of time that Mobile penetration exceeds that of Doordarshan - The 1st Screen. What is more relevant is that each Mobile is a personal product of an individual unlike the other two screens.},
author_keywords={Content Management System (CMS);  Digital marketing;  Doordarshan;  Mobile digital marketing;  WordPress},
references={Smartphone Users Worldwide Will Total 1.75 Billion in 2014 (2014), http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536, Emarketer.com; 7 Trends in Global Internet Growth You Can't Afford to Ignore (2013), http://www.huffingtonpost.com/nataly-kelly/seven-trends-in-global-in_b_3382907.html, Huffingtonpost.com; A Brief history of blogging (2011), http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/, Webdesignerdepot.com; (2008), http://www.steptwo.com.au/papers/kmc_what/index.html, Step Two DESIGNS. So, what is a CMS?; (2014), http://wordpress.org/about/, WordPress.ORG. About WordPress; (2014), http://codex.wordpress.org/History, WordPress. ORG. Codex: History; (2014), http://wordpress.org/showcase/tag/celebrities/, WordPress.ORG. Showcase; Advantages and Drawbacks of Using Wordpress as Your CMS (2014), http://cmsreport.com/articles/advantages-and-drawbacks-of-using-wordpress-as-your-cms-4065, CMS Report; WordPress Stats and Numbers: Breaking Their Own Records (2014), http://lorelle.wordpress.com/2012/03/29/wordpress-stats-and-numbers-breaking-their-own-records/; With 243 million users by 2014, India to beat US in internet reach: Study (2013), http://timesofindia.indiatimes.com/tech/tech-news/With-243-million-users-by-2014-India-to-beat-US-in-internet-reach-Study/articleshow/25719512.cms},
correspondence_address1={Fernandes, S.; Symbiosis Institute of Business Management, Bangalore, Constituent of Symbiosis International University, #95/1, 95/2, Electronics City, Phase-1, Hosur Road, India},
publisher={Indian Society for Education and Environment},
issn={09746846},
language={English},
abbrev_source_title={Indian J. Sci. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Tiago2014703,
author={Tiago, M.T.P.M.B. and Veríssimo, J.M.C.},
title={Digital marketing and social media: Why bother?},
journal={Business Horizons},
year={2014},
volume={57},
number={6},
pages={703-708},
doi={10.1016/j.bushor.2014.07.002},
note={cited By 68},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84922374384&doi=10.1016%2fj.bushor.2014.07.002&partnerID=40&md5=a7288973ea044d0205b8375dfb1c698a},
affiliation={Business and Economics Department, University of the Azores, Rua da Mae de Deus, Ponta Delgada, 9501-801, Portugal; ISEG - Lisboa School of Economics and Management, Universidade de Lisboa, Rua do Quelhas 6, Lisbon, 1200-781, Portugal},
abstract={Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an understanding of digital marketing and social media usage as well as its benefits and inhibitors. The second generation of Internet-based applications enhances marketing efforts by allowing firms to implement innovative forms of communication and co-create content with their customers. Based on a survey of marketing managers, this article shows that firms face internal and external pressures to adopt a digital presence in social media platforms. Firms' digital marketing engagement can be categorized according to perceived benefits and digital marketing usage. To improve digital marketing engagement, marketers must focus on relationship-based interactions with their customers. This article demonstrates how some firms are already accomplishing just that. © 2014 Kelley School of Business, Indiana University.},
author_keywords={Budget spending;  Digital marketing;  Digital media trends;  Social metrics},
references={Agarwal, A., (2009) Web 3.0 concepts explained in plain English, , http://www.labnol.org/internet/web-3-concepts-explained/8908/, May 30Retrieved June 12, 2013; Ainscough, T., Luckett, M., The Internet for the rest of us: Marketing on the World Wide Web (1996) Journal of Consumer Marketing, 13 (2), pp. 36-47; (2012) Informação estatística do serviço de acesso à Internet (Vol. 3), , ANACOM, Lisboa, Portugal; Barnard, J., ZenithOptimedia releases September 2012 advertising expenditure forecast (2012), http://www.zenithoptimedia.com/zenith/zenithoptimedia-releases-september-2012-advertising-expenditure-forecasts/, October 1. Retrieved January 4, 2013; Bayo-Moriones, A., Lera-López, F., A firm-level analysis of determinants of ICT adoption in Spain (2007) Technovation, 27 (6-7), pp. 352-366; Berthon, P., Pitt, L.F., Watson, R.T., The World Wide Web as an advertising medium (1996) Journal of Advertising Research, 36 (1), pp. 43-54; Berthon, P.R., Pitt, L.F., Plangger, K., Shapiro, D., Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012) Business Horizons, 55 (3), pp. 261-271; Budden, C.B., Anthony, J.F., Budden, M.C., Jones, M.A., Managing the evolution of a revolution: Marketing implications of Internet media usage among college students (2011) College Teaching Methods and Styles Journal, 3 (3), pp. 5-10; Eid, R., El-Gohary, H., The impact of e-marketing use on small business enterprises' marketing success (2011) The Service Industries Journal, 33 (1), pp. 31-50; Fisher, T., ROI in social media: A look at the arguments (2009) Journal of Database Marketing and Customer Strategy Management, 16 (3), pp. 189-195; Hoffman, D.L., Fodor, M., Can you measure the ROI of your social media marketing? (2010) MIT Sloan Management Review, 52 (1), pp. 41-49; Kaplan, A.M., Haenlein, M., Users of the world, unite! The challenges and opportunities of social media (2010) Business Horizons, 53 (1), pp. 59-68; Kondopoulos, D., Internet marketing advanced techniques for increased market share (2011) Chimica Oggi-Chemistry Today, 29 (3), pp. 9-12; Kumar, R., Novak, J., Tomkins, A., Structure and evolution of online social networks (2010) Link mining: Models, algorithms, and applications, pp. 337-357. , Springer, New York, P.S. Yu, J. Han, C. Faloutsos (Eds.); Mangold, W.G., Faulds, D.J., Social media: The new hybrid element of the promotion mix (2009) Business Horizons, 52 (4), pp. 357-365; Pitt, L., Berthon, P., Watson, R., Zinkhan, G., The Internet and the birth of real consumer power (2002) Business Horizons, 45 (4), pp. 7-14; Rizzotti, S., Burkhart, H., useKit: A step towards the executable Web 3.0 (2010) Proceedings of the 19th International Conference on World Wide Web, pp. 1175-1176. , New York: ACM; Seybert, H., Internet use in households and by individuals 2012 (2012), http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-12-050/EN/KS-SF-12-050-EN.PDF, Retrieved January 25, 2013; Silva, J.M., Mahfujur Rahman, A.S.M., El Saddik, A., Web 3.0: A vision for bridging the gap between real and virtual (2008) Proceedings of the 1st ACM International Workshop on Communicability Design and Evaluation in Cultural and Ecological Multimedia Systems, pp. 9-14. , New York: ACM; Union, I.T., Media statistics: Mobile phone subscribers (most recent) by country (2009), http://www.NationMaster.com/graph/med_mob_pho-media-mobile-phones, Retrieved December 6, 2013; Weinberg, B.D., Pehlivan, E., Social spending: Managing the social media mix (2011) Business Horizons, 54 (3), pp. 275-282; Whitla, P., Crowdsourcing and its application in marketing activities (2009) Contemporary Management Research, 5 (1), pp. 15-28; Zhao, L., Zhu, J.S., Internet marketing budget allocation: From practitioner's perspective (2010) International Journal of Information Technology and Decision Making, 9 (5), pp. 779-797},
correspondence_address1={Tiago, M.T.P.M.B.; Business and Economics Department, University of the Azores, Rua da Mae de Deus, Portugal},
publisher={Elsevier Ltd},
issn={00076813},
coden={BHORA},
language={English},
abbrev_source_title={Bus. Horiz.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sato201832,
author={Sato, T. and Fukumoto, S. and Ishii, M. and Hiraishi, I. and Matsumoto, Y.},
title={Digital marketing that leverages sporting event ticketing data},
journal={Fujitsu Scientific and Technical Journal},
year={2018},
volume={54},
number={4},
pages={32-37},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85054711826&partnerID=40&md5=614d82098e04b217aed701fadc723bc4},
affiliation={Fujitsu Ltd., Japan; Fujitsu Kyushu Systems Ltd., Japan; Fujitsu Research Institute, Japan},
abstract={A variety of sporting events are held in Japan, ranging from international games to small competitions sponsored by local governments, private organizations, and so on. In many cases, however, organizers have difficulty securing a sufficient number of spectators, and only 24.7% of the population has experienced watching sporting events live at venues. Digital marketing that combines ticket data, membership data, social media, and so on is essential for expanding fan bases. Using digital marketing to attract spectators, Fujitsu provides multiple sports leagues a mechanism to better understand fans watching events. This paper introduces the work on digital marketing Fujitsu has done until now and describes future proposals. © 2018 FUJITSU LIMITED.},
keywords={Commerce, Digital marketing;  Event ticketing;  Fujitsu;  Local government;  Private organizations;  Social media, Marketing},
references={Ministry of Land, Infrastructure, Transport and Tourism: Mobility Management, , http://www.mlit.go.jp/sogoseisaku/transport/sosei_transport_tk_000046.html, (in Japanese); Human Centric AI Fujitsu's AI (Artificial Intelligence), , http://www.fujitsu.com/jp/solutions/business-technology/ai/ai-zinrai/, (in Japanese)},
publisher={Fujitsu Ltd},
issn={00162523},
coden={FUSTA},
language={English},
abbrev_source_title={Fujitsu Sci Tech J},
document_type={Article},
source={Scopus},
}

@ARTICLE{Togawa201738,
author={Togawa, T. and Sato, T. and Saito, J.},
title={Media processing technologies for Affective Digital Marketing},
journal={Fujitsu Scientific and Technical Journal},
year={2017},
volume={53},
number={5},
pages={38-46},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032265945&partnerID=40&md5=6ce0378a13bdff5cfaa655d85f8441c6},
affiliation={Fujitsu Laboratories Ltd., Japan},
abstract={The growing use of smartphones and social media is complicating and diversifying the purchasing behaviors of customers. They can now access products and services at various customer contact points such as physical stores and e-commerce sites. Furthermore, digital marketing through smartphones that reflects customer concerns and recommends products that suit individual customers is growing steadily. Of particular interest is the growing use of omnichannel retailing, which enables customer data collected at various contact points to be used collectively, thereby improving service throughout the channels. Given this background, Fujitsu Laboratories is researching "Affective Digital Marketing," which estimates the customer's state of mind (concerns, satisfaction, etc.), motivates the customer in accordance with his or her stage of purchasing and/or state of mind, and optimizes the customer's experience. In this paper, we explain the technical features of three media processing technologies that support Affective Digital Marketing: "Advertising Copy Creation Assistive Technology," "Touch Emotion Analysis Technology," and "Speech Emotion Analysis Technology." We also introduce applied examples in the field of digital marketing. © 2017 Fujitsu Limited.},
keywords={Commerce;  Customer satisfaction;  Marketing;  Smartphones, Assistive technology;  Customer concerns;  Digital marketing;  E-commerce sites;  Individual customers;  Products and services;  Purchasing behaviors;  Technical features, Sales},
references={Baba, J., Automatic generation of title and description texts for sponsored search ads (2015) The 29th Annual Conference of the JSAI, pp. 1-4. , Japanese; http://journal.jp.fujitsu.com/en; (2015) Adobe Digital Index, , Best of the Best Benchmark; Kawahara, T., Voice recognition technology (2015) The Journal of the Institute of Electronics, Information and Communication Engineers, 98 (8), pp. 710-717; (2016) Fujitsu Technology Uses Conversational Speech to Identify Customer Satisfaction, , http://www.fujitsu.com/global/about/resources/news/press-releases/2016/1017-01.html; (2016) Fujitsu Offers Deep Learning Platform with World-class Speed, , http://www.fujitsu.com/global/about/resources/news/press-releases/2016/1129-01.html, AI Services that Support Industries and Operations},
publisher={Fujitsu Ltd},
issn={00162523},
coden={FUSTA},
language={English},
abbrev_source_title={Fujitsu Sci Tech J},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kannan201722,
author={Kannan, P.K. and Li, H.“.},
title={Digital marketing: A framework, review and research agenda},
journal={International Journal of Research in Marketing},
year={2017},
volume={34},
number={1},
pages={22-45},
doi={10.1016/j.ijresmar.2016.11.006},
note={cited By 62},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85008177672&doi=10.1016%2fj.ijresmar.2016.11.006&partnerID=40&md5=7e64b959a6cdd238e6d41e86ef28de1a},
affiliation={University of Maryland, College ParkMD  20742, United States; Kelley School of Business, Indiana University, United States},
abstract={We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a significant impact. Using the framework we organize the developments and extant research around the elements and touchpoints comprising the framework and review the research literature in the broadly defined digital marketing space. We outline the evolving issues in and around the touchpoints and associated questions for future research. Finally, we integrate these identified questions and set a research agenda for future research in digital marketing to examine the issues from the perspective of the firm. © 2016 Elsevier B.V.},
author_keywords={Digital marketing;  Internet;  Mobile;  Omni-channel marketing;  Online;  Search engine;  User generated content},
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correspondence_address1={Kannan, P.K.; University of Maryland, College Park, United States; email: pkannan@rhsmith.umd.edu},
publisher={Elsevier B.V.},
issn={01678116},
coden={IJRME},
language={English},
abbrev_source_title={Int. J. Res. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{TakenSmith201286,
author={Taken Smith, K.},
title={Longitudinal study of digital marketing strategies targeting Millennials},
journal={Journal of Consumer Marketing},
year={2012},
volume={29},
number={2},
pages={86-92},
doi={10.1108/07363761211206339},
note={cited By 54},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84863419947&doi=10.1108%2f07363761211206339&partnerID=40&md5=648bbb93577ad83c9977cb189c8b40d7},
affiliation={Management, Marketing, and Business Administration, Murray State University, Murray, Kentucky, United States},
abstract={The purpose of this study is to determine which digital marketing strategies are preferred by Millennials and are effective in influencing their behavior. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived positively by this online generation. Data were collected over a three-year period (2009 to 2011) by surveying Millennials at a prominent southwest US university. Results indicate that Millennials have a definite preference for certain forms of online advertising. There are digital marketing strategies that are considerably more effective in grabbing the attention of Millennials, motivating repeat visits to a web site, and encouraging Millennials to write online reviews. By taking into consideration the preferences of Millennials, the effectiveness of online communications and digital marketing aimed at this market segment can be increased. Recommendations are made regarding types of online advertising to use, how companies should design their web sites, how to motivate repeat visits to web sites, and how to encourage Millennials to write online reviews. Millennials are reading and being influenced by online reviews. Even though online advertising is the fastest growing advertising medium, only a small percentage of total advertising expenditures are currently being devoted to the internet. There is potential growth and value in using digital marketing aimed at Millennials, but the marketing strategies must be perceived positively by this generation. © 2012, Emerald Group Publishing Limited},
author_keywords={Digital marketing;  Internet marketing;  Marketing strategy;  Millennials;  Online reviews},
references={Allsop, D.T., Bassett, B.R., Hoskins, J.A., Word-of-mouth research: principles and applications (2007) Journal of Advertising Research, 37 (4), pp. 398-411; (2011), http://bazaarvoice.com/resources/stats, available at:, (accessed April 5, 2011); East, R., Hammond, K., Wright, M., The relative incidence of positive and negative word of mouth: a multi-category study (2007) International Journal of Research in Marketing, 24, pp. 175-184; Vexed in the Googleplex”, The Economist (2010), p. 78. , December 4; eMarketer (2010), http://emarketer.com/Articles/Print.aspx?1008303, December, available at:, (accessed March 29, 2011); Gerzema, J., D'Antonio, M., (2011) Spend Shift: How the Post-crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, , Jossey-Bass San Francisco, CA; Keller, E., Unleashing the power of word of mouth: creating brand advocacy to drive growth (2007) Journal of Advertising Research, 47, pp. 448-452; Five tips on successfully advertising to Gen-Y (2008), http://marketingbreakthroughs.com, Marketing Breakthroughs Inc., November, available at:, (accessed January 11, 2011); Okazaki, S., Katsukura, A., Nishiyama, M., How mobile advertising works: the role of trust in improving attitudes and recall (2007) Journal of Advertising Research, 47 (2), pp. 165-178; Truong, Y., Simmons, G., Perceived intrusiveness in digital advertising: strategic marketing implications (2010) Journal of Strategic Marketing, 18 (3), pp. 239-256},
correspondence_address1={Taken Smith, K.; Management, Marketing, and Business Administration, Murray State University, Murray, Kentucky, United States},
issn={07363761},
language={English},
abbrev_source_title={J. Consum. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cheuk201886,
author={Cheuk, S. and Atang, A. and Chiun, L.M. and Ramayah, T.},
title={Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: An exploratory study},
journal={International Journal of Engineering and Technology(UAE)},
year={2018},
volume={7},
number={2},
pages={86-90},
doi={10.14419/ijet.v7i2.29.13135},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047824099&doi=10.14419%2fijet.v7i2.29.13135&partnerID=40&md5=6124598f049513f2fd486c2be477cee6},
affiliation={Universiti Malaysia Sarawak, Malaysia; Universiti Sains Malaysia, Malaysia},
abstract={Rural tourism has been shown to benefit local communities from the economic perspective. Digital marketing allows marketing information to be transmitted directly to potential visitors without the need for an intermediary, in a low-cost but effective way. Rural tourism destinations in Sarawak now have an opportunity to benefit from the Sarawak state government's initiative, the Digital Sarawak Centre of Excellence, in terms of digital content creation and website maintenance. However, the current level of adoption is zero to minimal in rural tourism destinations. This study examines the barriers towards digital marketing adoption from the perspective of rural tourism providers. Fieldwork was performed at two sites, Ba'kelalan and Long Lamai, in July 2016 and February 2017 respectively. Indepth interviews were conducted with a total of 19 respondents. The study revealed that tourism providers currently depended on word-ofmouth recommendations or direct contact for bookings, but were willing to adopt digital marketing with the assistance of knowledgeable parties. However, certain physical, logistical and social constraints may have a detrimental effect on the community's readiness level to entertain tourists on a larger scale and may further impede the overall progress of digital marketing adoption, at both the individual and destination levels. © 2018 Authors.},
author_keywords={Digital marketing adoption;  Rural tourism;  Tourism service providers},
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Badaruddin, & A. Bahauddin (Ed.). Penang, Malaysia: Sustainable Research Cluster, Universiti Sains Malaysia; https://en.wikipedia.org/wiki/Ba%27kelalan, Ba'kelalan; Yiamjanya, S., Endogenous and Exogenous Factors for e-Marketing Technology and Innovation in Homestay Establishments: A Case Study of Samut Songkhram Province, Thailand (2016) Journal of Economics, Business and Management, 4 (1), pp. 40-46; Zaman, T., (2016) It is not a village but people: Long Lamai, a case study of a smart village, , http://e4sv.org/es/not-village-people-long-lamai-case-study-smart-village/, September 15. Smart Villages: New thinking for off-grid villages worldwide; Zhou, L., Chan, E., Song, H., Social capital and entrepreneurial mobility in early-stage tourism development: A case from rural China (2017) Tourism Management, 63, pp. 338-350},
correspondence_address1={Cheuk, S.; Universiti Malaysia SarawakMalaysia; email: ccssharon@unimas.my},
publisher={Science Publishing Corporation Inc},
issn={2227524X},
language={English},
abbrev_source_title={Int. J. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dahiya2017385,
author={Dahiya, R. and Gayatri},
title={Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB},
journal={Vision},
year={2017},
volume={21},
number={4},
pages={385-396},
doi={10.1177/0972262917733175},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85037027616&doi=10.1177%2f0972262917733175&partnerID=40&md5=3956e696cbd6602f254a409865c8bb39},
affiliation={Department of Management, Uttarakhand Technical University, Dehradun, India; Department of Management, Banarsidas Chandiwala Institute of Professional Studies, Dwarka, Delhi, India; Department of Commerce, Lakshmibai College, University of Delhi, New Delhi, India},
abstract={Digital marketing communication has affected consumer behaviour across product categories like books, music, fashion accessories, clothing, banking, online gaming, and so on. However, the automobile industry, despite being one of the largest digital spenders in India for past many years, has faced a dearth of academic studies. The objective of the research is to investigate the Indian car buyers’ decision to use digital marketing communication while buying a car using Decomposed Theory of Planned Behaviour model (DTPB). Data was collected from 801 actual and potential car buyers from Delhi. Structural equation modelling was used to assess the overall fit and explanatory power of the model. The DTPB model successfully explained 63 per cent of the variation in usage intentions. Attitude, subjective norms and perceived behavioural control were found to be the significant determinants affecting usage intentions and actual usage of digital marketing communication. © 2017, © 2017 Management Development Institute.},
author_keywords={Decomposed Theory of Planned Behaviour;  Digital Marketing Communication;  Indian Car Market;  Usage Intentions},
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correspondence_address1={Dahiya, R.; Banarsidas Chandiwala Institute of Professional Studies, Opposite Metro Station, Sector-11, India; email: rekkhadahiya@gmail.com},
publisher={Sage Publications India Pvt. Ltd},
issn={09722629},
language={English},
abbrev_source_title={Vision},
document_type={Article},
source={Scopus},
}

@ARTICLE{Järvinen2015117,
author={Järvinen, J. and Karjaluoto, H.},
title={The use of Web analytics for digital marketing performance measurement},
journal={Industrial Marketing Management},
year={2015},
volume={50},
pages={117-127},
doi={10.1016/j.indmarman.2015.04.009},
note={cited By 34},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84952628437&doi=10.1016%2fj.indmarman.2015.04.009&partnerID=40&md5=570688acb15d9571203e260a0adb6edd},
affiliation={School of Business and Economics, University of Jyväskylä, PO Box 35FIN-40014, Finland},
abstract={This study proposes that the benefits gained from marketing performance measurement are determined by how an organization exploits the metrics system under specific circumstances. For this purpose, the authors review performance measurement literature and apply it to the use of Web analytics, which offers companies a metrics system to measure digital marketing performance. By performing an in-depth investigation of the use of Web analytics in industrial companies, the study shows that an organization's efforts to use marketing metrics systems and the resulting outcomes cannot be understood without considering the reasoning behind the chosen metrics, the processing of metrics data, and the organizational context surrounding the use of the system. Given the continuously growing importance of digital marketing in the industrial sector, this study illustrates how industrial companies characterized by complex selling processes can harness Web analytics to demonstrate how digital marketing activities benefit their businesses. © 2015 Elsevier Inc.},
author_keywords={Case study;  Digital marketing;  Industrial business;  Performance measurement;  Web analytics},
funding_details={Jenny ja Antti Wihurin RahastoJenny ja Antti Wihurin Rahasto},
funding_details={TekesTekes},
funding_text 1={We would like to thank our reviewers for helpful feedback and encouraging comments during the review process. It is also gratefully acknowledged that the preparation of this article was in part supported by the Finnish Funding Agency for Innovation (TEKES) research project funding. The corresponding author also owes thanks to Jenny and Antti Wihuri's Foundation for the financial support granted for his doctoral dissertation project. Joel Järvinen is a PhD candidate in the marketing program at Jyväskylä University School of Business and Economics. His research interests include marketing performance measurement, Web analytics and digital marketing in the business-to-business context. Heikki Karjaluoto is Professor of Marketing at the University of Jyväskylä, Finland. His research interests include marketing communications, electronic business, and customer value. Previous publications have appeared in the European Journal of Marketing, Electronic Markets, the Journal of Business & Industrial Marketing, Telecommunications Policy, and elsewhere.},
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correspondence_address1={Järvinen, J.; School of Business and Economics, University of Jyväskylä, PO Box 35, Finland; email: joel.jarvinen@jyu.fi},
publisher={Elsevier Inc.},
issn={00198501},
coden={IMMAD},
language={English},
abbrev_source_title={Ind. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Goel20171569,
author={Goel, R. and Sahai, S. and Krishnan, C. and Singh, G. and Bajpai, C. and Malik, P.},
title={An empirical study to enquire the effectiveness of digital marketing in the challenging age with reference to indian economy},
journal={Pertanika Journal of Social Sciences and Humanities},
year={2017},
volume={25},
number={4},
pages={1569-1584},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040220047&partnerID=40&md5=d759b2c96eef779ac4f2f5a266b9da25},
affiliation={Amity International Business School, Amity University, Noida, Uttar Pradesh, India},
abstract={Everyday marketers are facing challenges and getting many new opportunities within this digital age. Marketers are basically making use of electronic media to promote all the goods and services into the market. One of the major challenges the marketer has to deal with is to know how to persuade someone and how to come up with ways in order to attract and retain prospective customers. The issue could easily be solved by making or allowing customers to interact or talk about the brand through the use of digital media. Through this research the researcher would be focusing and talking about the importance of digital marketing for both customers and the marketers. This research is conducted to understand why digital marketing is more effective than traditional media and what are the major differences between digital and traditional media. The researcher made use of primary and secondary data, and a close ended questionnaires, where a sample of 105 respondents were selected. The data was collected through Google forms and analysed using the SPPS statistical tool to explore descriptive statistics like frequency, mean, standard deviation as well as cross-Tabs and inferential statistics, comprising regression analysis and ANOVA. Secondary resources were used to do review of literature through journals and articles. This research will also show the major factors that affect the effectiveness of digital marketing in the era of digitisation, where every marketer is opting for digital marketing to promote his brand(s). © Universiti Putra Malaysia Press.},
author_keywords={Customers;  Digital marketing;  Digitization;  Promotion;  Traditional marketing},
references={Banerjee, K., (2012) Social Media Marketing in India, , https://www.scribd.com/doc/102368510/Summer-Training-Project-Report-On-Social-media-Marketing-in-India; Blythe, J., (2006) Principles and Practice of Marketing, , Boston, MA: Cengage Learning; Clarke, B., Svanaes, S., (2012) Digital Marketing and Advertising to Children: A Literature Review, , http://www.aeforum.org/gallery/9256481.pdf; Fader, P.S., Winer, R.S., Introduction to the special issue on the emergence and impact of user-generated content (2012) Marketing Science, 31 (3), pp. 369-371; Furrer, O., Sudharshan, D., Internet marketing research: Opportunities and problems (2001) Qualitative Market Research: An International Journal, 4 (3), pp. 123-129; Hudson, S., Roth, M.S., Madden, T.J., (2012) Customer Communications Management in the New Digitalera, , https://pdfs.semanticscholar.org/0781/dd1ea0e21b0e2352af6ea48abc680e7b040f.pdf; (2011) From Stretched to Strengthened - Insights from the Global Chief Marketing Officer Study, , http://www-05.ibm.com/services/no/cmo/files/Global_CMO_Study_2011.pdf, IBM Institute for Business Value; Khan, F., Siddiqui, K., The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan (2013) Journal of Information Systems & Operations Management, 7 (2), pp. 221-228; Madni, R.G., Consumer's behavior and effectiveness of social media (2014) Global Journal of Management and Business Research: E Marketing, 14 (8), pp. 47-52; Merisavo, M., (2006) The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions, , https://aaltodoc.aalto.fi/bitstream/handle/123456789/12279/isbn9524880067.pdf?sequence=1&isAllowed=y, Retrieved from; Midde, H., (2009) Internet Marketing, , http://files.spogel.com/abstracts/p-3481-internet-marketing-project-report.pdf; Osewe, G.O., (2013) The Effectiveness of Internet Advertising on Consumer Behaviour: The Case of University of Nairobi Students, , http://erepository.uonbi.ac.ke:8080/handle/11295/63378, (Unpublished doctoral thesis). University of Nairobi, Kenya. Retrieved from; Paquette, H., (2013) Social Media as a Marketing Tool: A Literature Review, , http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001&context=tmd_major_papers; Patton, M.Q., (1990) Qualitative Evaluation and Research Methods, , Newbury Park, CA: Sage Publications; Pavlou, P.A., Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model (2003) International Journal of Electronic Commerce, 7 (3), pp. 101-134; Pawar, A.V., (2014) Study of the Effectiveness of Online Marketing on Integrated Marketing Communication, , http://www.dypatil.edu/schools/management/wp-content/uploads/2015/05/Study-Of-The-Effectiveness-Of-Online-Marketing-On-Integrated-Marketing-Communication-Amruta-Pawar.pdf, (Unpublished doctoral thesis). D.Y. Patil University, India. Retrieved from; Sait, S., Al-Tawil, K., Hussain, S., E-commerce in Saudi Arabia: Adoption and perspectives (2004) Australasian Journal of Information Systems, 12 (1), pp. 54-74; Shammi, S.S., (2015) How Agency Work Tale behind a Brief, , http://dspace.bracu.ac.bd/xmlui/handle/10361/4547; Stephen, A.T., The role of digital and social media marketing in consumer behavior (2016) Current Opinion in Psychology, 10, pp. 17-21; Yasmin, A., Tasneem, S., Fatema, K., Effectiveness of digital marketing in the challenging age: An empirical study (2015) International Journal of Management Science and Business Administration, 1 (5), pp. 69-80},
correspondence_address1={Goel, R.; Amity International Business School, Amity UniversityIndia; email: rgoel@amity.edu},
publisher={Universiti Putra Malaysia},
issn={01287702},
language={English},
abbrev_source_title={Pertanika J. Soc. Sci. Humanit.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dahiya201873,
author={Dahiya, R. and Gayatri, G.},
title={A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market},
journal={Journal of Global Marketing},
year={2018},
volume={31},
number={2},
pages={73-95},
doi={10.1080/08911762.2017.1365991},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85030164820&doi=10.1080%2f08911762.2017.1365991&partnerID=40&md5=2ba41b1ff4139c92e3c42f37e5ab50d9},
affiliation={BCIPS, Dwarka, Delhi, India; Department of Commerce, Lakshmibai College, University of Delhi, Delhi, India},
abstract={The effect of digital marketing communication on product categories like books, music, fashion accessories, clothing, banking and online gaming etc. has been well researched by the researchers; but automobile industry despite being one of the largest digital spenders has faced dearth of academic studies especially in India. The present study aims to understand the effect of digital marketing communication on consumer buying decision process in Indian passenger car market. Mixed methodology was adopted for the study. Primary data was collected from 784 respondents from ‘Delhi’ using area wise proportionate sampling. One sample Wilocoxon Signed Rank, one sample binomial test and chi-sqaure tests were applied as tests of significance. The study concluded that 75% of the respondents used at least one digital channel of communication while buying a car. ‘Website’ was the most used digital channel of communication while buying a car followed by ‘social networking sites’ and ‘smartphones’. Each and every stage of car buying decision making process right from ‘need recognition’ to ‘post purchase’ was ‘significantly’ affected from digital marketing communication with ‘evaluation’ being the most affected stage. The results of the study confirmed that digital marketing communication is capable of even triggering need recognition in high involvement product category like car. The results also established that consumers feel positive towards digital communication, get affected from other customers' reviews and express their post-purchase feeling feelings over digital platforms. However, the study also confirmed that although customers appreciate the usage of digital channels throughout the decision making journey, still they don't book a car online. © 2018 Taylor & Francis Group, LLC.},
author_keywords={consumer decision making process;  Digital marketing communication;  digital technology;  Indian car market},
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correspondence_address1={Dahiya, R.; Banarsidas Chandiwala Institute of Professional Studies, Opposite Metro Station, Sector-11, India; email: rekkhadahiya@gmail.com},
publisher={Routledge},
issn={08911762},
language={English},
abbrev_source_title={J. Global Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Araújo201567,
author={Araújo, R.F.},
title={Scientific digital marketing and altmetrics for academic journals: From visibility to engagement [Marketing científico digital e métricas alternativas para periódicos: Da visibilidade ao engajamento]},
journal={Perspectivas em Ciencia da Informacao},
year={2015},
volume={20},
number={3},
pages={67-84},
doi={10.1590/1981-5344/2402},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84948138516&doi=10.1590%2f1981-5344%2f2402&partnerID=40&md5=8ade6d8cc2d166e707e943a269715352},
affiliation={Universidade Federal de Alagoas (UFAL), Universidade Federal de Minas Gerais (UFMG), Brazil},
abstract={The paper reflects about the scientific digital marketing role to raise the visibility of scholarly journals as well as the monitoring and evaluation of their social impact by altmetrics. For the application of this kind of marketing the publishers should build and maintain an online presence; provide appropriate content to environments that act, and; establish a responsive performance. The main indicators of scientific digital marketing is discussed and the altmetrics is considered as a method for collecting and analyzing such indicators. Before opting for the altmetrics service to be used cost and the required standard of journals should be observed. © 2015, Escola de Ciencia da Informacao da UFMG. All rights reserved.},
author_keywords={Altmetrics;  Journal;  Scientific communication;  Scientific digital marketing;  Visibility},
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Anais... Salto, Uruguai: UDELAR; de Carvalho, A.P., (2003) A divulgação E O Marketing Da ciência: Uma análise Do documentário Como Instrumento híbrido De comunicação científica pública, Por Encomenda De instituições públicas De Pesquisa à Empresa Videociência, , Tese (Doutorado em Comunicação Social) - Universidade Metodista de São Paulo (Umesp), São Paulo; Castro, F., (2011) Impacto Nacional, , http://agencia.fapesp.br/impacto_nacional/14510/, São Paulo: Agência FAPESP: 20 set; Costas, R., Zahedi, Z., Wouters, P., Do altmetrics correlate with citations? Extensive comparison of altmetric indicators with citations from a multidisciplinary perspective (2014) Journal of the Association for Information Sciences and Technology, 66 (10), pp. 1401-4321; Cuenca, A.M.B., (2013) Revistas Brasileiras Em Saúde Pública: Aspectos De edição, Forma E conteúdo, pp. 71-86. , MUCHERONI, M. L. et al. (Org). Revistas científicas em Ciências da Saúde: visibilidade, forma e conteúdo. São Paulo: Faculdade de Saúde Pública da USP; Fausto, S., (2013) Altmetrics, altmétricas, Altmetrias: Novas Perspectivas Na Visibilidade E No Impacto Das Pesquisas científicas, , http://blog.scielo.org/blog/2013/08/14/altmetrics-altmetricasaltmetrias-novas-perspectivasna-visibilidade-e-no-impacto-das-pesquisascientificas/#.U7mOWvldWSp; Ferreira, S.M.S.P., Targino, M., Das, G., (2008) Mais Sobre Revistas científicas: Em Foco a gestão, , São Paulo: Senac-SP; Cengage-Learning; Ferreira, A.G., Caregnato, S.E., Visibilidade de revistas científicas: Um estudo no Portal de Periódicos Científicos da Universidade Federal do Rio Grande do Sul (2014) TransInformação, Campinas, 26 (2), pp. 177-190; Freire, I.M., Santos, R.N.R., Nascimento, B.O.N., (2014) Gestão Da informação No Blog De Olho Na CI. Inf. Inf, 19 (1), pp. 95-111. , http://www.uel.br/revistas/uel/index.php/informacao/article/view/15689/14209, Londrina; Furnaro, V.M.B.O., Ramos, L., Carvalho, T., As revistas brasileiras de Odontologia e seus canais de divulgação da pesquisa científica (2013) Revistas científicas Em Ciências Da Saúde: Visibilidade, Forma E conteúdo, pp. 87-112. , MUCHERONI, M. L. et al. (Org), São Paulo: Faculdade de Saúde Pública da USP; Gouveia, F.C., Altmetria: Métricas de produção científica para além das citações (2013) Liinc Em Revista, Rio De Janeiro, 9 (1), pp. 214-227; (2013) Serviço De Editoração Eletrônica De Revistas: Apresenta O Sistema De editoração eletrônica, , http://seer.ibict.br/, INSTITUTO BRASILEIRO DE INFORMAÇÃO EM CIÊNCIA E TECNOLOGIA (IBICT); Kramer, A.D., Guillory, J.E., Hancock, J.T., Experimental evidence of massive-scale emotional contagion through social networks (2014) Proceedings of the National Academy of Sciences of the United States of America, 111 (24). , http://www.pnas.org/content/111/24/8788.full.pdf+html; Macedo, T., (2014) Métricas De Marketing Digital E Sua aplicação Nas ações De Marketing Das organizações: Estudo De Caso múltiplos, , Dissertação (Mestrado em Administração) - Universidade Federal do Rio Grande do Sul, Escola de Administração, Programa de Pós-Graduação em Administração, Porto Alegre; Marques, F., (2014) Retuíte Ou pereça. Revista Pesquisa FAPESP, (221), pp. 46-47. , http://revistapesquisa.fapesp.br/wpcontent/uploads/2014/07/pg046-047.pdf; Nascimento, A.G., Oddone, N., Uso de indicadores altmétrics na avaliação de periódicos científicos brasileiros em ciência da informação (2014) ENCONTRO BRASILEIRO DE BIBLIOMETRIA E CIENTOMETRIA, 4, pp. 1-2. , http://www.brapci.inf.br/_repositorio/2014/05/pdf_154dd0df78_0014317.pdf, Anais… Recife, 2014; De Oliveira, É.B.P.M., Noronha, D.P., A comunicação científica e o meio digital (2005) Inf & Soc :Est, 15 (1), pp. 5-92. , http://www.biblionline.ufpb.br/ojs2/index.php/ies/article/view/53/1523; Oliveira, L.A., (2011) Estratégias Digitais De Marketing Orientadas à Performance Das instituições, , 2011. 51f. Monografia (Bacharelado em Administração) – Universidade de Brasília, Departamento de Administração; Packer, A.L., (2014) A Visibilidade Dos periódicos Do Brasil: Scielo Em Perspectiva, , http://blog.scielo.org/blog/2014/11/05/avisibilidade-dos-periodicos-do-brasil/; Packer, A.L., Meneghini, R., Visibilidade da produção científica (2006) Comunicação E produção científica: Contexto, Indicadores E avaliação, pp. 237-259. , POBLACION, D. A.; WITTER, G. P.; SILVA, J.F.M. (Org.), São Paulo: Angellara; Piwowar, H., Introduction altmetrics: What,why and where? (2013) Bulletin of the Association for Information Science and Technology, 39 (4), pp. 8-9; Potts, K., (2007) Web Design and Marketing Solutions for Business Websites, , New York: Friendsoft; Priem, J., Piwowar, H.A., Hemminger, B., Altmetrics in the wild: Using social media to explore scholarly impact (2012) Corr, 12 (3), pp. 1-17; (2013), http://www.rebiun.org, REBIUN. Science 2.0: the use of social networking in research. Revised and updated. Madrid: REBIUN, 2011; Recuero, R., (2009) Redes Sociais Na Internet, , Porto Alegre: Sulina; Santos, E., Freire, J., Silva, C., Information sharing in science 2.0: Challenges and opportunities (2013) CHI WORKSHOP - THE CHANGING FACE OF DIGITAL SCIENCE: NEW PRACTICES IN SCIENTIFIC COLLABORATIONS, 1, pp. 1-2. , www.isi.edu/~gil/diw2012/statements/aragon.pdf, Boston, abr. 2009; (2014) Critérios, política E Procedimentos Para a admissão E a permanência De periódicos científicos Na Coleção Scielo Brasil, , http://www.scielo.br/avaliacao/20141003NovosCriterios_SciELO_Brasil.pdf, SCIENTIFIC ELETRONIC LIBRARY ONLINE (SciELO), São Paulo: SciELO; Silva, T., (2014) Métricas Em mídias Sociais, , http://pt.slideshare.net/tarushijio/techday-ufma-metricas-em-midiassociais; Souza, I.V.P., Altmetria: Métricas alternativas do impacto da comunicação científica (2014) Instituto De Arte E Comunicação Social. Programa De Pós-Graduação Em Ciência Da Informação, , Dissertação (Mestrado em Ciência da Informação) - Universidade Federal Fluminense, 2014; Souza, E., Métricas em mídias sociais (2009) Pólvora comunicação, , http://pt.slideshare.net/interney/mtricas-em-mdiassociais; Taylor, M., Zijlstra, H., Colledge, L., Elsevier is expanding its use of altmetrics (2014) Elsevier Impact Metrics, 14. , http://www.elsevier.com/authors-update/story/impact-metrics/elsevieris-expanding-its-use-of-altmetrics; Thewall, M., A brief history of altmetrics (2014) Research Trends, (37), pp. 3-5. , http://www.researchtrends.com/wpcontent/uploads/2014/05/Research_Trends_Issue_37.pdf; Torres, C., (2009) A bíblia Do Marketing Digital: Tudo O Que você Queria Saber Sobre Marketing E Publicidade Na Internet E não Tinha a Quem Perguntar, , São Paulo: Novatec; Villamón, M., (2009) Las Revistas Españolas De Ciencias Del Deporte Incluidas En El Catálogo Latindex, 15 (3), pp. 13-34. , http://seer.ufrgs.br/Movimento/article/download/8567/5577, Movimento, Porto Alegre; Volmmer, C., Precourt, G., (2008) Always On: Adversiting, Marketing and Media in an Era of Consumer Control, , New York: McGraw-Hill Education; Waldrop, M.M., Science 2.0: Is open access science the future (2008) Scientific American, 298 (5), pp. 69-73. , http://www.nature.com/scientificamerican/journal/v298/n5/pdf/scientificamerican0508-68.pdf; Zimba, H.F., Mueller, S.P.M., Colaboração internacional e visibilidade científica de países em desenvolvimento: O caso da pesquisa na área de medicina veterinária em Moçambique (2004) Inf & Soc :Est, 14 (1), pp. 45-68. , http://www.ies.ufpb.br/ojs2/index.php/ies/article/view/71/1544, João Pessoa},
correspondence_address1={Araújo, R.F.; Universidade Federal de Alagoas (UFAL), Universidade Federal de Minas Gerais (UFMG)Brazil},
publisher={Escola de Ciencia da Informacao da UFMG},
issn={14139936},
language={Portuguese},
abbrev_source_title={Perspect. Cienc. Inf.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Jung201933,
author={Jung, H.-K.},
title={Effects of digital marketing channels on the selection of small business products},
journal={Asia Life Sciences},
year={2019},
number={1},
pages={33-42},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062653872&partnerID=40&md5=f80abcf0db0b1f3da892f1de6c9498c4},
affiliation={Department of New Media, Seoul Media Institute of Technology (SMIT), 99 Hwagok-ro 61-gil, Gangseo-gu, Seoul, 07590, South Korea},
abstract={The purpose of this study was to conduct an empirical analysis focused on the effects of digital marketing channels on the consumers’ selection of small business products. More specifically, variables on using digital marketing channels were derived such as ‘trust in SNS product information’ and ‘sharing of SNS product information’; independent variables were set such as ‘purchase of innovative goods’ related to innovative propensity of individuals, and ‘focus on comparative search and rational decision’ and ‘focus on shopping trends and styles’ as consumer personality variables. The effects of these variables on the subordinate variable ‘decision to purchase small business products’ were examined by regression. The research subjects were 500 men and women aged 20-59 years living in Seoul, Korea and five metropolitan cities (Busan, Daegu, Daejeon, Gwangju and Incheon). The findings of this study indicate that consumers’ higher trust in and higher sharing of SNS product information increase the purchase of SME products, and that consumers’ purchase of innovative goods also positively affects their selection of small business products. It was revealed that the experience of small business products using digital marketing channels such as online, mobile and social media and the marketing communication activities of consumer participation have significant influences on the selection of small business products. © Rushing Water Publishers Ltd. 2019.},
author_keywords={Digital channels;  Digital marketing;  Selection strategy of small business products;  Sharing of SNS information;  Social Network Service (SNS);  Trust in SNS information},
funding_text 1={1Department of New Media, Seoul Media Institute of Technology (SMIT), 99 Hwagok-ro 61-gil, Gangseo-gu, Seoul 07590, South Korea. e-mails: hkjung@smit.ac.kr, hoikyung02@gmail.com *This study was funded by the Korean Ministry of Science and ICT research budget in 2018.},
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correspondence_address1={Jung, H.-K.; Department of New Media, Seoul Media Institute of Technology (SMIT), 99 Hwagok-ro 61-gil, Gangseo-gu, South Korea; email: hkjung@smit.ac.kr},
publisher={Rushing Water Publishers Ltd.},
issn={01173375},
language={English},
abbrev_source_title={Asia Life Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kuntonbutr201759,
author={Kuntonbutr, C. and Jaturat, N.},
title={The decision support system and innovation that affect firms' international capability via digital marketing and foreign oriented operations},
journal={International Journal of Applied Business and Economic Research},
year={2017},
volume={15},
number={20},
pages={59-70},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032576227&partnerID=40&md5=16edeaaf9bc1f1ada8a827e1b89f445a},
affiliation={Rajamangala University of Technology Thanyaburi, Pratumtanee, 12110, Thailand},
abstract={International marketing is important to business firms ranging from multinational enterprises to medium and small-sized firms. This study tests the multiple factors including decision support system and innovation that are expected to affect the international capability of small and medium enterprises. Digital marketing and foreign oriented operations play an important mediating role. The statistical analysis applied to test the empirical results takes the form of the Structural Equation Model. The results confirm the moderating role of decision support system and innovation oriented operations having an impact on firms' international capability. This finding highlights the crucial implications for management when it employs a decision support system and applies innovation to encourage digital marketing and foreign oriented innovations. © 2017 Serials Publications Pvt. Ltd.},
author_keywords={Decision support system;  Digital marketing;  Foreign operation;  Innovation},
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A new channel of productivity dispersion and reallocation (2015) Research Policy, 44 (5), pp. 999-1016; Colin, M., Galindo, R., Hernández, O., Information and communication technology as a key strategy for efficient supply chain management in manufacturing smes (2015) Procedia Computer Science, 55, pp. 833-842; Cristache, S.E., Ciobotar, G.-N., Kailani, C., New trends in commercial technologies in Romania: Evolution of electronic commerce as multichannel retailing instrument (2015) Procedia Economics and Finance, 27, pp. 351-360; Dereli, D.D., Innovation management in global competition and competitive advantage (2015) Procedia - Social and Behavioral Sciences, 195, pp. 1365-1370; Dulcic, Z., Pavlic, D., Silic, I., Evaluating the intended use of decision support system (dss) by applying technology acceptance model (tam) in business organizations in Croatia (2012) Procedia - Social and Behavioral Sciences, 58, pp. 1565-1575; Falk, M., Hagsten, E., E-commerce trends and impacts across Europe (2015) International Journal of Production Economics, 170 (PART A), pp. 357-369; Fanti, M.P., Iacobellis, G., Ukovich, W., Boschian, V., Georgoulas, G., Stylios, C., A simulation based decision support system for logistics management (2015) Journal of Computational Science, 10, pp. 86-96; Figueira, G., Amorim, P., Guimarães, L., Amorim-Lopes, M., Neves-Moreira, F., Almada-Lobo, B., A decision support system for the operational production planning and scheduling of an integrated pulp and paper mill (2015) Computers & Chemical Engineering, 77, pp. 85-104; Gannon, J.M., Roper, A., Doherty, L., Strategic human resource management: Insights from the international hotel industry (2015) International Journal of Hospitality Management, 47, pp. 65-75; Herrera, M.E.B., Creating competitive advantage by institutionalizing corporate social innovation (2015) Journal of Business Research, 68 (7), pp. 1468-1474; Järvinen, J., Karjaluoto, H., The use of Web analytics for digital marketing performance measurement (2015) Industrial Marketing Management, 50, pp. 117-127; Karimi-Majd, A.-M., Mahootchi, M., Zakery, A., A reinforcement learning methodology for a human resource planning problem considering knowledge-based promotion Simulation Modelling Practice and Theory; Killian, G., McManus, K., A marketing communications approach for the digital era: Managerial guidelines for social media integration (2015) Business Horizons, 58 (5), pp. 539-549; Lapiòa, I., Maurâne, G., Stariòeca, O., Human resource management models: Aspects of knowledge management and corporate social responsibility (2014) Procedia - Social and Behavioral Sciences, 110, pp. 577-586; Lendzion, J.P., Human resources management in the system of organizational knowledge management (2015) Procedia Manufacturing, 3, pp. 674-680; Liu, T.-K., Chen, J.-R., Huang, C.C.J., Yang, C.-H., E-commerce, R&D, and productivity: Firm-level evidence from Taiwan (2013) Information Economics and Policy, 25 (4), pp. 272-283; Łobacz, K., Głodek, P., Development of Competitive Advantage of Small Innovative Firm - How to Model Business Advice Influence within the Process? (2015) Procedia Economics and Finance, 23, pp. 487-494; Maity, M., Dass, M., Consumer decision-making across modern and traditional channels: E-commerce, mcommerce, in-store (2014) Decision Support Systems, 61, pp. 34-46; Marinagi, C., Trivellas, P., Sakas, D.P., The impact of information technology on the development of supply chain competitive advantage (2014) Procedia - Social and Behavioral Sciences, 147, pp. 586-591; Moertini, V.S., Small medium enterprises: On utilizing business-to-business e-commerce to go global (2012) Procedia Economics and Finance, 4, pp. 13-22; Park, J., Evaluating a mobile data-collection system for production information in SMEs (2015) Computers in Industry, 68, pp. 53-64; Progoulaki, M., Theotokas, I., Human resource management and competitive advantage: An application of resource-based view in the shipping industry (2010) Marine Policy, 34 (3), pp. 575-582; Rached, M., Bahroun, Z., Campagne, J.-P., Assessing the value of information sharing and its impact on the performance of the various partners in supply chains (2015) Computers & Industrial Engineering, 88, pp. 237-253; Ramli, I., Iskandar, D., Control authority, business strategy, and the characteristics of management accounting information systems (2014) Procedia - Social and Behavioral Sciences, 164, pp. 384-390; Raposo, M.L., Ferreira, J.J.M., Fernandes, C.I., Local and cross-border SME cooperation: Effects on innovation and performance (2014) Revista Europea de Dirección y Economía de la Empresa, 23 (4), pp. 157-165; Ren, S., Eisingerich, A.B., Tsai, H.-T., How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs (2015) International Business Review, 24 (4), pp. 642-651; Serafini, G.O., Szamosi, L.T., Five star hotels of a Multinational Enterprise in countries of the transitional periphery: A case study in human resources management (2015) International Business Review, 24 (6), pp. 972-983; Shao, B.B.M., Lin, W.T., Assessing output performance of information technology service industries: Productivity, innovation and catch-up (2016) International Journal of Production Economics, 172, pp. 43-53; Singh, A., Teng, J.T.C., Enhancing supply chain outcomes through Information Technology and Trust (2016) Computers in Human Behavior, 54, pp. 290-300; Swobodzinski, M., Jankowski, P., Evaluating user interaction with a web-based group decision support system: A comparison between two clustering methods (2015) Decision Support Systems, 77, pp. 148-157; Thomas, A., Krishnamoorthy, M., Singh, G., Venkateswaran, J., Coordination in a multiple producers-distributor supply chain and the value of information (2015) International Journal of Production Economics, 167, pp. 63-73; Tiago, M.T.P.M.B., Veríssimo, J.M.C., Digital marketing and social media: Why bother? (2014) Business Horizons, 57 (6), pp. 703-708; Trad, A., A transformation framework proposal for managers in business innovation and business transformation projects-an information system's atomic architecture vision (2015) Procedia Computer Science, 64, pp. 204-213; Ueasangkomsate, P., Adoption e-commerce for export market of small and medium enterprises in Thailand (2015) Procedia - Social and Behavioral Sciences, 207, pp. 111-120; Vera-Baquero, A., Colomo-Palacios, R., Molloy, O., Towards a process to guide big data based decision support systems for business processes (2014) Procedia Technology, 16, pp. 11-21; Wang, S., Cavusoglu, H., Deng, Z., Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities Information & Management; Weerawardena, J., Mavondo, F.T., Capabilities, innovation and competitive advantage (2011) Industrial Marketing Management, 40 (8), pp. 1220-1223; Wu, J., Li, L., Xu, L.D., A randomized pricing decision support system in electronic commerce (2014) Decision Support Systems, 58, pp. 43-52; Xu, S.X., Cheng, M., Huang, G.Q., Efficient intermodal transportation auctions for B2B e-commerce logistics with transaction costs (2015) Transportation Research Part B: Methodological, 80, pp. 322-337; Zuo, W., Huang, Q., Fan, C., Zhang, Z., Quality management of B2C e-commerce service based on human factors engineering (2013) Electronic Commerce Research and Applications, 12 (5), pp. 309-320},
correspondence_address1={Kuntonbutr, C.; Rajamangala University of Technology ThanyaburiThailand; email: Chanongkorn_k@rmutt.ac.th},
publisher={Serials Publications},
issn={09727302},
language={English},
abbrev_source_title={Int. J. Appl. Bus. Econ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Brady200817,
author={Brady, C.},
title={Organic digital marketing 2.0},
journal={Interactions},
year={2008},
volume={15},
number={4},
pages={17-21},
doi={10.1145/1374489.1374493},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-46649115500&doi=10.1145%2f1374489.1374493&partnerID=40&md5=b39e4071006848523c41a3e1d454d0da},
affiliation={Organic},
abstract={Organic has emerged as one of the major digital marketing agencies, providing significant marketing benefits to its clients. The digital marketing is involved in designing websites, content, and brand products for its clients. Clients are also delivering more challenging projects to the agency, as they have received significant commercial benefits from it. These clients are providing significant financial assistance to the agency for developing content and online brochures that meet their specific requirements. The agency is also encouraging its clients to adopt widgets and applications that can be detached from the home website and accessed across the Web, downloaded to desktop computers, and synchronized with mobile devices. Organic has created widgets for the iPhone, including an ATM locator and a mortgage-comparison engine for Bank of America, which is one of its major clients.},
keywords={Bank of America;  Commercial benefits;  digital marketing;  Financial assistance;  Online brochures;  Specific requirements;  Web site, Digital arithmetic;  Mobile devices;  Telecommunication equipment;  World Wide Web, Marketing},
correspondence_address1={Brady, C.; OrganicIndia; email: cbrady@organic.com},
issn={10725520},
language={English},
abbrev_source_title={Interactions},
document_type={Article},
source={Scopus},
}

@ARTICLE{Martin2016,
author={Martin, E.J.},
title={The state of digital marketing},
journal={EContent},
year={2016},
volume={39},
number={1},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84963620701&partnerID=40&md5=571e7fb6793c4c85886001b33babbb2e},
abstract={The state of digital marketing in 2016 is going to be quite impressive. In 2015, impressive records were set that imply a vibrant emarketing climate. U.S. internet ad revenues climbed to a $27.5 billion high in the first half of 2015 and mobile ad revenues increased 54%. Interactive Advertising Bureau's (IAB) recent 'Internet Advertising Revenue Report.' AOL's ?2015 US State of the Video Industry' reveals that spending on U.S. digital video ads totaled $7.46 billion during 2015 and is expected to exceed $13 billion by 2019. The same report indicates that programmatic marketing is omnipresent, as programmatic video is benefiting 91% of brands and agencies and 88% of publishers. Despite the ad-blocking threat, many believe digital marketing made significant strides over the previous 12 months. Continued industry consolidation is also expected in 2016.},
keywords={Commerce;  Economics;  Internet;  Marketing;  Multimedia systems, Advertising Bureau;  Digital marketing;  Digital videos;  E-marketing;  Industry consolidation;  Internet advertising;  Marketing IS;  Video industry, Computer graphics},
publisher={Information Today},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Taiminen2015633,
author={Taiminen, H.M. and Karjaluoto, H.},
title={The usage of digital marketing channels in SMEs},
journal={Journal of Small Business and Enterprise Development},
year={2015},
volume={22},
number={4},
pages={633-651},
doi={10.1108/JSBED-05-2013-0073},
note={cited By 19},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946818989&doi=10.1108%2fJSBED-05-2013-0073&partnerID=40&md5=49a286e89257f18baf9461012b239644},
affiliation={School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland},
abstract={Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/methodology/approach – The data comprises semi-structured theme interviews in SMEs among 16 managers and 421 survey respondents in Central Finland. Findings – The results of this study reveal that SMEs seem not use the full potential of the new digital tools, and so are not deriving benefit from the opportunities they provide. Furthermore, the results also raise the question of whether SMEs have understood the fundamental change in the nature of communication brought about by digitization. Research limitations/implications – The data comes from one region and thus the research context limits the generalizability of the results. Practical implications – SMEs seem not to be keeping pace with digital developments, mostly due to the lack of knowledge of digital marketing. Most of the studied SMEs do not apply the full potential of the new digital tools and hence are not benefitting fully from them. Social implications – Discussions on the future regional development of SMEs have called for training programmes to help SMEs exploit digitization. This is something that the government should take note of. Originality/value – Whereas the adoption process of new technologies such as IT in general and the internet in particular have been examined in the SME literature, this is among the first studies examining adoption and usage of digital tools from the marketing perspective. © 2015, Emerald Group Publishing Limited.},
author_keywords={Channels;  Digital marketing;  Marketing communications;  Resources;  Small- and medium-sized organizations;  Social media;  Technology adoption;  Tools},
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correspondence_address1={Taiminen, H.M.; School of Business and Economics, University of JyväskyläFinland},
publisher={Emerald Group Publishing Ltd.},
issn={14626004},
language={English},
abbrev_source_title={J. Small Bus. Enterp. Dev.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Smith2011489,
author={Smith, K.T.},
title={Digital marketing strategies that Millennials find appealing, motivating, or just annoying},
journal={Journal of Strategic Marketing},
year={2011},
volume={19},
number={6},
pages={489-499},
doi={10.1080/0965254X.2011.581383},
note={cited By 39},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84858995586&doi=10.1080%2f0965254X.2011.581383&partnerID=40&md5=20a622c70c60b41bdd6811fbf0b7933f},
affiliation={Marketing, Texas AandM University, 4112 TAMU, Wehner Bldg 220, College Station, TX, 77843-4112, United States},
abstract={With the increasing usage of digital media by consumers, more companies are using digital marketing to reach their target markets. The purpose of this study is to examine various marketing strategies that are commonly used in digital media and ascertain which ones are preferred by Millennials and are effective in influencing behavior. Millennials have been identified as a driving force behind online shopping. While there have been numerous studies about online advertising, there has been little academic research focused on what types of digital marketing strategies are preferred by Millennials and which ones influence their behavior. A survey of 571 Millennials indicated a preference for online coupons and side-panel ads; Millennials do not like pop-up advertising. Graphics are highly effective in grabbing their attention. Millennials will repeatedly visit a website that has competitive prices and good shipping rates. If given an incentive, such as a discount or reward, Millennials will write an online product review. © 2011 Copyright Taylor and Francis Group, LLC.},
author_keywords={digital marketing;  e-marketing;  Millennials;  online advertising},
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(2001) ACR 2001 Proceedings, pp. 129-134. , In: Gilly M.C., Myers-Levy J., editors Provo, UT: Association for Consumer Research; Chatterjee, P., Are unclicked ads wasted: Enduring effects of banner and pop-up ad exposures on brand memory and attitudes (2008) Journal of Electronic Commerce Research, 9, pp. 51-61; Chevalier, J.A., Mayzlin, D., The effect of word of mouth on sales: Online book reviews (2006) Journal of Marketing Research, 43, pp. 345-354; Cho, C.-H., Cheon, H.J., Why do people avoid advertising on the Internet? (2004) Journal of Advertising, 33 (4), pp. 89-97; Cova, B., Pace, S., Park, D., Global brand communities across borders: The Warhammer case (2007) International Marketing Review, 24, pp. 313-329; A special report on social networking (2010) The Economist, p. 4. , Economist, The January 30; Edwards, S.M., Li, H., Lee, J.-H., Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads (2002) Journal of Advertising, 31 (3), pp. 83-95; Godes, D., Mayzlin, D., Chen, Y., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Verlegh, P., The firm's management of social interactions (2005) Marketing Letters, 16, pp. 415-428; Goh, K.Y., Chintagunta, P.K., The effect of banner advertising on Internet purchasing (2006) Journal of Marketing Research, 43, pp. 98-108; Ha, L., Online advertising research in advertising journals: A review (2008) Journal of Current Issues and Research in Advertising, 30, pp. 31-48; (2009) Online supermarkets boom, , WWW.website:iafrica.com, Iafrica Retrieved November 16, 2009, from Iafrica; (2010), www.internetworldstats.com/htm, Internet World Stats Retrieved June 30, 2010, from; Jayson, S., (2010) Study: Millennial generation more educated, less employed, , http://www.usatoday.com/news/education/2010-02-24-Millennials24_ST_N.htm, Retrieved February 23, 2010, from USA Today website; Kaynar, O., Amichai-Hamburger, Y., The effects of cognition on Internet use revisited (2008) Computers in Human Behavior, 24, pp. 361-371; Keller, E., Unleashing the power of word of mouth: Creating brand advocacy to drive growth (2007) Journal of Advertising Research, 47, pp. 448-452; Lane, N., (2008) Mobile advertising: Cutting through the hype, , London: Informa Telecom and Media; Lee, M., Rodgers, S., Kim, M., Effects of valence and extremity of eWOM on attitude toward the brand and website (2009) Journal of Current Issues and Research in Advertising, 31 (2), pp. 1-11; Li, C., Bernoff, J., (2008) Groundswell: Winning in a world transformed by social technologies, , Boston, MA: Harvard Business Press; Forrester Research; Li, H., Edwards, S.M., Lee, J.-H., Measuring the intrusiveness of advertisements: Scale development and validation (2002) Journal of Advertising, 31 (2), pp. 37-47; http://www.marketingbreakthroughs.com, Marketing Breakthroughs Inc. 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Retrieved February 15, 1999, from Business Week Online website; Okazaki, S., Katsukura, A., Nishiyama, M., How mobile advertising works: The role of trust in improving attitudes and recall (2007) Journal of Advertising Research, 47, pp. 165-178; Pitta, D.A., Fowler, D., Internet community forums: An untapped resource for consumer marketers (2005) Journal of Consumer Marketing, 22, pp. 265-274; Ranchhod, A., Developing mobile marketing strategies (2007) International Journal of Mobile Advertising, 2, pp. 76-83; Robinson, H., Wysocka, A., Hand, C., Internet advertising effectiveness: The effect of design on click-through rates for banner ads (2007) International Journal of Advertising, 26, pp. 527-541; Schulman, M., (2008) Globalizing your website: A worldwide view of the World Wide Web, , http://www.translationdirectory.com/, Retrieved June 20, 2008, from Translational Directory website; Senecal, S., Nantel, J., The influence of online product recommendations on consumers' online choices (2004) Journal of Retailing, 80, pp. 159-169; Simmons, G., Marketing to postmodern consumers: Introducing the Internet chameleon (2008) European Journal of Marketing, 42, pp. 299-310; Smith, K.T., Worldwide growth of e-commerce (2009) E-Business, March, pp. 29-34; Srinivasan, S., Anderson, R., Ponnavolu, K., Customer loyalty in e-commerce: An exploration of its antecedents and consequences (2002) Journal of Retailing, 78, pp. 41-50; Tapscott, D., (1998) Growing up digital: The rise of the net generation, , New York: McGraw-Hill; Truong, Y., Simmons, G., Perceived intrusiveness in digital advertising: Strategic marketing implications (2010) Journal of Strategic Marketing, 18, pp. 239-256; Wind, J., Rangaswamy, A., Customerization: The next revolution in mass communication (2001) Journal of Interactive Marketing, 15, pp. 13-32},
correspondence_address1={Smith, K. T.; Marketing, Texas AandM University, 4112 TAMU, Wehner Bldg 220, College Station, TX, 77843-4112, United States; email: ksmith@mays.tamu.edu},
issn={0965254X},
language={English},
abbrev_source_title={J. Strateg. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Takahashi201927,
author={Takahashi, Y.},
title={Consumer behavior DNA for realizing flexible digital marketing},
journal={Fujitsu Scientific and Technical Journal},
year={2019},
volume={55},
number={1},
pages={27-31},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061568831&partnerID=40&md5=2bffd1281d83b91e1f9b517785f7b2ef},
affiliation={Fujitsu Ltd., Japan},
abstract={Traditionally, consumer behavior analysis, which is the core of digital marketing, has been based on customer journeys (processes from the recognition to the purchase of products and/or services by consumers) set by marketers, and evaluation based on similarity of customer behavior has been the main method. However, excessive focus on detailed descriptions of the types of customers has made this technique inadequate for deriving measures directly leading to specific business goals and results. Fujitsu thinks that the processes of digital marketing can be made more efficient. To this end, using existing knowledge of conventional consumer behavior analysis, we have developed “consumer behavior DNA,” an algorithm for the identification of marketing measures directly linked to consumer engagement. This algorithm allows business-to-customer (BtoC) companies to automate analysis that identifies more effective sales promotion targets. This paper outlines consumer behavior DNA and presents examples of its application in marketing. As a future prospect, it also describes the application of consumer behavior DNA to different industries by leveraging the power of AI. © 2019 Fujitsu Ltd. All Rights Reserved.},
keywords={Bioinformatics;  Commerce;  DNA;  Purchasing;  Sales, Business goals;  Business to customers;  Customer behavior;  Digital marketing;  Fujitsu;  Future prospects;  ITS applications;  Sales promotions, Consumer behavior},
references={(2017) Trade and Industry: FY2016 Report on The Development of Infrastructure for Data Driven Society in Japan (E-Commerce Market Survey), , http://www.meti.go.jp/press/2017/04/20170424001/20170424001-2.pdf, April Japanese; Launch of “CHANNEL Value,” An Information Utilization Business Platform That Revolutionizes Retailers’ Omni-Channel Retailing, , http://pr.fujitsu.com/jp/news/2015/02/26-1.html, Japanese},
correspondence_address1={Takahashi, Y.; Fujitsu Ltd.Japan},
publisher={Fujitsu Ltd},
issn={00162523},
coden={FUSTA},
language={English},
abbrev_source_title={Fujitsu Sci Tech J},
document_type={Article},
source={Scopus},
}

@ARTICLE{Leppäniemi201014,
author={Leppäniemi, M. and Karjaluoto, H. and Lehto, H. and Goman, A.},
title={Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 finnish general election},
journal={Journal of Nonprofit and Public Sector Marketing},
year={2010},
volume={22},
number={1},
pages={14-37},
doi={10.1080/10495140903190374},
note={cited By 13},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77951487586&doi=10.1080%2f10495140903190374&partnerID=40&md5=203ea1bc61a53f98178b7f991b0aac23},
affiliation={Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland; Department of Marketing, School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland; Brandson Ltd., Helsinki, Finland},
abstract={At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this article examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this article aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in this article consisted of in-depth interviews with key informants involved in the campaign planning and implementation. The results provide new empirical insights into the challenges that political campaigner may face when they target political marketing at young voters. In addition, the results suggest that there are differences between commercial and political marketing also in a digital marketing context. Finally, the results support the view that marketing professionals have a strong role in a creative development process of a political marketing campaign. The ideas put forth herein can certainly help advertising professionals to plan political marketing campaigns that engage young people in future elections and therefore aid candidates in their quest to achieve electoral success. © Taylor & Francis Group, LLC.},
author_keywords={Case study;  Digital marketing;  General election;  Internet;  Political marketing;  Young voters},
references={Blais, A., (2000) To Vote Or Not to Vote? the Merits and Limits of Rational Choice Theory, , Pittsburgh, PA: University of Pittsburgh Press; Blais, A., Gidengil, E., Nevitte, N., Nadeau, R., Where does turnout decline come from? (2004) European Journal of Political Research, 43, pp. 221-236; Blondel, J., Sinnot, R., Svensson, P., (1998) People and Parliament In the European Union, , Oxford, England: Clarendon Press; Boogers, M., Voerman, G., Surfing citizens and floating voters: Results of an online survey of visitors to political web sites during the Dutch 2002 General Elections (2003) Information Polity, 8 (1-2), pp. 17-27; Calisir, F., Web advertising vs. other media: Young consumers' view (2003) Internet Research, 13, pp. 356-363; Campbell, A., Converse, P., Miller, W., Stokes, D., (1960) The American Voter, , New York, NY: John Wiley and Sons; Carlson, T., Djupsund, G., Old wine in new bottles? The 1999 Finnish election campaign on the Internet (2001) The Harvard International Journal of Press/ Politics, 6 (1), pp. 68-87; Carlson, T., Strandberg, K., The 2004 European parliament election on the Web: Finnish actor strategies and voter responses (2005) Information Polity, 10 (3-4), pp. 189-204; Carlson, T., Strandberg, K., Riding the Web 2.0 wave: Candidates on YouTube in the 2007 Finnish national elections (2007) Paper Presented At the 4th General Conference of The European Consortium of Political Research, Pisa, Italy, , September; Crewe, I., Fox, T., Alt, J., Non-voting in British general elections, 1966-October 1974 (1992) Issues and Controversies In British Electoral Behaviour, pp. 18-30. , In D. Denver & G. Hands (Eds.), London, England: Harvester Wheatsheaf; Cunha, C., Martín, I., Newell, J., Ramiro, L., Southern European parties and party systems, and the new ICTs (2003) Political Parties and The Internet: Net Gain?, pp. 70-97. , In R. Gibson, P. Nixon, & S. Ward (Eds.), London, England: Routledge; D'Alessio, D., Adoption of the World Wide Web by American political candidates, 1996-1998 (2000) Journal of Broadcasting and Electronic Media, 44, pp. 556-568; Davis, R., (1999) The Web of Politics: The Internet's Impact On the American Political System, , New York, NY: Oxford University Press; Dermody, J., Scullion, R., Exploring the value of party political advertising for youth electoral engagement: An analysis of the 2001 British General Election advertising campaigns (2004) International Journal of Nonprofit and Voluntary Sector Marketing, 9, pp. 361-379; Dobele, A., Tolemanb, D., Beverland, M., Controlled infection! Spreading the brand message through viral marketing (2005) Business Horizons, 48 (2), pp. 143-149; Dulio, D.A., Goff, D.L., Thurber, J.A., Untangled web: Internet use during the 1998 election (1999) PS: Political Science and Politics, 32 (1), pp. 53-59; Eisenhardt, K., Building theories from case study research (1989) Academy of Management Review, 14, pp. 532-550; Fieldhouse, E., Tranmer, M., Russell, A., Something about young people or something about elections? Electoral participation of young people in Europe: Evidence from a multilevel analysis of the European Social Survey (2007) European Journal of Political Research, 46, pp. 797-822; Franklin, M.N., Electoral participation (1996) Comparing Democracies: Elections and Voting In Global Perspective, pp. 216-235. , In L. LeDuc, R. Niemi, & P. Norris (Eds.), Newbury Park, CA: Sage; Franklin, M.N., (2004) Voter Turnout and The Dynamics of Electoral Competition In Established Democracies Since 1945, , New York, NY: Cambridge University Press; Franklin, M.N., Lyons, P., Marsh, M., The generational basis of turnout decline in established democracies (2004) Acta Politica, 39 (2), pp. 115-151; Foot, K., Schneider, S., Online action in campaign 2000: An exploratory analysis of the US political Web sphere (2002) Journal of Broadcasting and Electronic Media, 46, pp. 222-244; Gertner, J., The very, very personal is the political (2004) The New York Times, , http://www.nytimes.com/2004/02/15/magazine/15VOTERS.html?ex=1392181200anden=a5915700c5b83cb3andei=5007andpartner=USERLAND, February 15, Retrieved February 12, 2008, from; Gibson, R.K., Web campaigning from a global perspective (2004) Asia-Pacific Review, 11 (1), pp. 95-126; Gibson, R.K., Lusoli, W., Ward, S., Online participation in the UK: Testing a 'contextualised' model of Internet effects (2005) British Journal of Politics and International Relations, 7, pp. 561-583; Gibson, R.K., Margolis, M., Resnick, D., Ward, S., Election campaigning on the WWW in the US and the UK: A comparative analysis (2003) Party Politics, 9 (1), pp. 47-76; Gibson, R.K., Römmele, A., Truth and consequence in Web campaigning: Is there an academic digital divide? (2005) European Political Science, 4, pp. 273-287; Gibson, R.K., Römmele, A., Ward, S., German parties and Internet campaigning in the 2002 Federal Election (2003) German Politics, 12 (1), pp. 79-108; Gibson, R.K., Ward, S., UK political parties and the Internet politics as usual in the new media? (1998) Harvard International Journal of Press/Politics, 3 (3), pp. 14-38; Glaser, B.G., Strauss, A.L., (1967) The Discovery of Grounded Theory: Strategies For Qualitative Research, , Chicago, IL: Aldine Publishing Company; Grönlund, K., Knowing and not knowing: The Internet and political information (2007) Scandinavian Political Studies, 30, pp. 397-418; Grönroos, C., Quo vadis, marketing? 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correspondence_address1={Karjaluoto, H.; Department of Marketing, School of Business and Economics, University of Jyväskylä, PO Box 35 (MaE), Jyväskylä FIN-40014, Finland; email: heikki.karjaluoto@econ.jyu.fi},
issn={10495142},
language={English},
abbrev_source_title={J. Nonprofit Public Sect. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Leppäniemi200914,
author={Leppäniemi, M. and Karjaluoto, H. and Lehto, H. and Goman, A.},
title={Targeting young voters in a political campaign: Empirical insights into an interactive digital marketing campaign in the 2007 finnish general election},
journal={Journal of Nonprofit and Public Sector Marketing},
year={2009},
volume={21},
number={4},
pages={14-37},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77951691469&partnerID=40&md5=15f48ca5223ea19a78e448b8238403bf},
affiliation={Department of Marketing, Faculty of Economics and Business Administration, University of Oulu, Oulu, Finland; Department of Marketing, School of Business and Economics, University of Jyväskylä, PO Box 35 (MaE), Jyväskylä FIN-40014, Finland; Brandson Ltd, Helsinki, Finland},
abstract={At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this article examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this article aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in this article consisted of in-depth interviews with key informants involved in the campaign planning and implementation. The results provide new empirical insights into the challenges that political campaigner may face when they target political marketing at young voters. In addition, the results suggest that there are differences between commercial and political marketing also in a digital marketing context. Finally, the results support the view that marketing professionals have a strong role in a creative development process of a political marketing campaign. The ideas put forth herein can certainly help advertising professionals to plan political marketing campaigns that engage young people in future elections and therefore aid candidates in their quest to achieve electoral success. © Taylor & Francis Group, LLC.},
author_keywords={Case study;  Digital marketing;  General election;  Internet;  Political marketing;  Young voters},
references={Blais, A., (2000) To Vote Or Not to Vote? the Merits and Limits of Rational Choice Theory, , Pittsburgh, PA: University of Pittsburgh Press; Blais, A., Gidengil, E., Nevitte, N., Nadeau, R., Where does turnout decline come from? (2004) European Journal of Political Research, 43, pp. 221-236; Blondel, J., Sinnot, R., Svensson, P., (1998) People and Parliament In the European Union, , Oxford, England: Clarendon Press; Boogers, M., Voerman, G., Surfing citizens and floating voters: Results of an online survey of visitors to political web sites during the Dutch 2002 General Elections (2003) Information Polity, 8 (1-2), pp. 17-27; Calisir, F., Web advertising vs. other media: Young consumers' view (2003) Internet Research, 13, pp. 356-363; Campbell, A., Converse, P., Miller, W., Stokes, D., (1960) The American Voter, , New York, NY: John Wiley and Sons; Carlson, T., Djupsund, G., Old wine in new bottles? The 1999 Finnish election campaign on the Internet (2001) The Harvard International Journal of Press/ Politics, 6 (1), pp. 68-87; Carlson, T., Strandberg, K., The 2004 European parliament election on the Web: Finnish actor strategies and voter responses (2005) Information Polity, 10 (3-4), pp. 189-204; Carlson, T., Strandberg, K., (2007), September, Riding the Web 2.0 wave: Candidates on YouTube in the 2007 Finnish national elections, Paper presented at the 4th General Conference of the European Consortium of Political Research, Pisa, Italy; Crewe, I., Fox, T., Alt, J., Non-voting in British general elections, 1966-October 1974 (1992) Issues and Controversies In British Electoral Behaviour, pp. 18-30. , In D. Denver & G. Hands (Eds.), London, England: Harvester Wheatsheaf; Cunha, C., Martín, I., Newell, J., Ramiro, L., Southern European parties and party systems, and the new ICTs (2003) Political Parties and The Internet: Net Gain?, pp. 70-97. , In R. Gibson, P. Nixon, & S. Ward (Eds.), London, England: Routledge; D'Alessio, D., Adoption of the World Wide Web by American political candidates, 1996-1998 (2000) Journal of Broadcasting and Electronic Media, 44, pp. 556-568; Davis, R., (1999) The Web of Politics: The Internet's Impact On the American Political System, , New York, NY: Oxford University Press; Dermody, J., Scullion, R., Exploring the value of party political advertising for youth electoral engagement: An analysis of the 2001 British General Election advertising campaigns (2004) International Journal of Nonprofit and Voluntary Sector Marketing, 9, pp. 361-379; Dobele, A., Tolemanb, D., Beverland, M., Controlled infection! Spreading the brand message through viral marketing (2005) Business Horizons, 48 (2), pp. 143-149; Dulio, D.A., Goff, D.L., Thurber, J.A., Untangled web: Internet use during the 1998 election (1999) PS: Political Science and Politics, 32 (1), pp. 53-59; Eisenhardt, K., Building theories from case study research (1989) Academy of Management Review, 14, pp. 532-550; Fieldhouse, E., Tranmer, M., Russell, A., Something about young people or something about elections? Electoral participation of young people in Europe: Evidence from a multilevel analysis of the European Social Survey (2007) European Journal of Political Research, 46, pp. 797-822; Franklin, M.N., Electoral participation (1996) Comparing Democracies: Elections and Voting In Global Perspective, pp. 216-235. , In L. LeDuc, R. Niemi, & P. Norris (Eds.), Newbury Park, CA: Sage; Franklin, M.N., (2004) Voter Turnout and The Dynamics of Electoral Competition In Established Democracies Since 1945, , New York, NY: Cambridge University Press; Franklin, M.N., Lyons, P., Marsh, M., The generational basis of turnout decline in established democracies (2004) Acta Politica, 39 (2), pp. 115-151; Foot, K., Schneider, S., Online action in campaign 2000: An exploratory analysis of the US political Web sphere (2002) Journal of Broadcasting and Electronic Media, 46, pp. 222-244; Gertner, J., The very, very personal is the political (2004) The New York Times, , http://www.nytimes.com/2004/02/15/magazine/15VOTERS.html?ex=1392181200an den=a5915700c5b83cb3andei=5007andpartner=USERLAND, February 15, Retrieved February 12, 2008, from; Gibson, R.K., Web campaigning from a global perspective (2004) Asia-Pacific Review, 11 (1), pp. 95-126; Gibson, R.K., Lusoli, W., Ward, S., Online participation in the UK: Testing a 'contextualised' model of Internet effects (2005) British Journal of Politics and International Relations, 7, pp. 561-583; Gibson, R.K., Margolis, M., Resnick, D., Ward, S., Election campaigning on the WWW in the US and the UK: A comparative analysis (2003) Party Politics, 9 (1), pp. 47-76; Gibson, R.K., Römmele, A., Truth and consequence in Web campaigning: Is there an academic digital divide? (2005) European Political Science, 4, pp. 273-287; Gibson, R.K., Römmele, A., Ward, S., German parties and Internet campaigning in the 2002 Federal Election (2003) German Politics, 12 (1), pp. 79-108; Gibson, R.K., Ward, S., UK political parties and the Internet "politics as usual" in the new media? (1998) Harvard International Journal of Press/Politics, 3 (3), pp. 14-38; Glaser, B.G., Strauss, A.L., (1967) The Discovery of Grounded Theory: Strategies For Qualitative Research, , Chicago, IL: Aldine Publishing Company; Grönlund, K., Knowing and not knowing: The Internet and political information (2007) Scandinavian Political Studies, 30, pp. 397-418; Grönroos, C., Quo vadis, marketing? Toward a relationship marketing paradigm (1994) Journal of Marketing Management, 10, pp. 347-360; Grönroos, C., From marketing mix to relationship marketing-Towards a paradigm shift in marketing (1997) Management Decision, 35, pp. 322-339; Henneberg, S.C., The views of and advocatus dei: Political marketing and its critics (2004) Journal of Public Affairs, 4, pp. 225-243; Hermanns, H., Mobile democracy: Mobile phones as democratic tools (2008) Politics, 28 (2), pp. 74-82; Highton, B., Wolfinger, R.E., The first seven years of political life cycle (2001) American Journal of Political Science, 45 (1), pp. 202-209; Hill, K., Hughes, J., (1998) Cyberpolitics: Citizen Activism In the Age of The Internet, , New York, NY: Rowman and Littlefield; (2007) Internet Usage In Europe, , http://www.internetworldstats.com/stats4.htm#europe, Internet World Stats, Retrieved October 24, from; Jackson, N., MPs and web technologies: An untapped opportunity? (2003) Journal of Public Affairs, 3 (2), pp. 124-137; Jackson, N., Political parties, the Internet and the 2005 General Election: Third time lucky? (2007) Internet Research, 17, pp. 249-271; Jankowski, N.W., Foot, K., Kluver, R., Schneider, S., The Web and the 2004 EP election: Comparing political actor Web sites in 11 EU Member States (2005) Information Polity, 10 (3), pp. 165-176; Kaid, L.L., Postelnicu, M., Political advertising in the 2004 election: Comparison of traditional television and Internet messages (2005) The American Behavioral Scientist, 49, pp. 265-278; Kavanagh, D., (1995) Election Campaigning: The New Marketing of Politic, , Oxford, England: Blackwell; Kinsey, D.E., Political consulting-bridging the academic and practical perspectives (1999) Handbook of Political Marketing, pp. 113-127. , In B. I. Newman (Ed.), London, England: Sage; (2007) The Internet and National Elections: A Comparative Study of Web Campaigning, , Kluver, R., Jankowski, N. W., Foot, K. A., & Schneider, S. M. (Eds.), London, England: Routledge; Kotler, P., Kotler, N., Business marketing for political candidate (1981) Campaigns and Elections, 2, pp. 24-33. , Summer; Lawson-Borders, G., Kirk, R., Blogs in campaign communication (2005) The American Behavioral Scientist, 49, pp. 548-559; Lees-Marshment, J., The product, sales and market-oriented party (2001) European Journal of Marketing, 35, pp. 1074-1084; Lutz, J., Marginality, major third parties and turnout in England in the 1970s and 1980s: A re-analysis and extension (1991) Political Studies, 39, pp. 721-726; Lyons, W., Alexander, R., A tale of two electorates: Generational replacement and the decline of voting in presidential elections (2000) Journal of Politics, 62, pp. 1014-1034; Martikainen, T., Wass, H., Äänettömät yhtiömiehet. Osallistuminen vuosien 1987 ja 1999 eduskuntavaaleihin [Dormant partners. Participation in the 1987 and 1999 general elections] (2002) Vaalit, 2002 (1). , Tilastokeskus, Helsinki; Margolis, M., Resnick, D., Tu, C.-C., Campaigning on the Internet: Parties and candidates on the World Wide Web in the 1996 primary season (1997) The Harvard International Journal of Press/Politics, 2 (1), pp. 59-78; McLuhan, M., (1964) Understanding Media: The Extensions of Man, , New York, NY: McGraw-Hill; Mohr, I., Buzz marketing for movies (2007) Business Horizons, 50, pp. 395-403; Moring, T., (2003) Between Ban and Laissez Faire-Nordic Strategies to Political Television Advertisement, , September, Paper presented at The European Consortium for Political Research (ECPR) General Conference, Marburg; Norris, P., (1997) Electoral Change Since 1945, , Cambridge, MA: Blackwell; Norris, P., Who surfs? New technology, old voters and virtual democracy (1999) Democracy.com? Governance In a Networked World, pp. 71-98. , In E. Kamarck & J. Nye (Eds.), Hollis, NH: Hollis Publishing; Norris, P., The internet in Europe: A new north-south divide? (2000) The Harvard International Journal of Press/Politics, 5 (1), pp. 1-12; Norris, P., (2001) Digital divide? Civic engagement, information poverty and the Internet Worldwide, , New York, NY: Cambridge University Press; Norris, P., Preaching to the converted? Pluralism, participation and party Websites (2003) Party Politics, 9 (1), pp. 21-45; O'Cass, A., Political marketing and the marketing concept (1996) European Journal of Marketing, 30 (10-11), pp. 45-61; O'Cass, A., Political marketing (2001) European Journal of Marketing, 35, pp. 1003-1025; O'Shaughnessy, N., The marketing of political marketing (2001) European Journal of Marketing, 35, pp. 1047-1057; O'Shaughnessy, N., Wring, D., Political marketing in Britain (1994) Marketing, Competition and The Public Sector, pp. 246-270. , H. Tam (Ed.), Harlow, England: Longman; Panagopoulos, C., Bergan, D., Online fund-raising and contributors in the 2004 presidential campaign (2007) Social Science Computer Review, 25, pp. 484-493; Parmelee, J.H., Perkins, S.C., Sayre, J.J., What about people our age? Applying qualitative and quantitative methods to uncover how political ads alienate college students (2007) Journal of Mixed Methods Research, 1, pp. 183-199; Peng, N., Hackley, C., Political marketing communications planning in the UK and Taiwan: Comparative insights from leading practitioners (2007) Marketing Intelligence and Planning, 25, pp. 483-498; Perea, E., Youth turnout in national parliamentary elections (1999) Youth Voter Participation. Involving Today's Young In Tomorrow's Democracy, , In P. A. Azocar (Ed.), Stockholm, Sweden: The International Institute for Democracy and Electoral Assistance (IDEA); Phelps, E., Young citizens and changing electoral turnout, 1964-2001 (2004) The Political Quarterly, 75, pp. 238-248; Phelps, J.E., Lewis, R., Mobilio, L., Perry, D., Raman, N., Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motivations to pass along Email (2004) Journal of Advertising Research, 44, pp. 333-448; Prete, M.I., M-politics: Credibility and effectiveness of mobile political communications (2007) Journal of Targeting, Measurement and Analysis For Marketing, 16 (1), pp. 48-56; Richards, P., Internet's snowball effect changes political campaigns (2004) MIT TechTalk, 49 (6), p. 6; Rothschild, M.L., Political advertising: A neglected policy issue in marketing (1978) Journal of Marketing Research, 15, pp. 58-71. , February; Ruostetsaari, I., Mattila, M., Candidate-centred campaigns and their effects in an open list system: The case of Finland (2002) Do Political Campaigns Matter? 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Schmitt-Beck (Eds.), London, England: Routledge; Scammell, M., (1995) Designer Politics: How Elections Are Won, , London, England: Macmillan; Scammell, M., Political marketing: Lessons for political science (1999) Political Studies, 47, pp. 718-739; Schweitzer, E.J., Election campaigning online: German party Websites in the 2002 national elections (2005) European Journal of Communication, 20, pp. 327-351; Soikkanen, T., (2003) Structure and Development of Political Parties, , http://virtual.finland.fi/netcomm/news/showarticle.asp?intNWSAID=25784, Retrieved October 24, 2008, from; Sparrow, N., Turner, J., The permanent campaign: The integration of market research techniques in developing strategies in a more uncertain political climate (2001) European Journal of Marketing, 35, pp. 984-1002; Sundberg, J., Finland: Candidate choice and party proportionality (1997) The International IDEA Handbook of Electoral System Design, pp. 72-73. , In A. Reynolds & B. Reilly (Eds.), Stockholm, Sweden: International Institute for Democracy and Electoral Assistance; Strandberg, K., Carlson, T., (2007) From Novelty to Necessity? the Evolution of Candidate Web Campaigning In Finland 1999-2007, , Paper presented at the 4th General Conference of the European Consortium of Political Research, Pisa, Italy; Topf, R., Electoral participation (1995) Citizens and The State, pp. 27-51. , In H.-D. Klingemann& D. Fuchs (Eds.), Oxford, England: Oxford University Press; Taagapera, R., Shugart, M., (1989) Seats and Votes the Effects and Determinants of Electoral Systems, , London, England: Yale University Press; Trammel, K.D.S., Candidate campaign blogs: Directly reaching out to the youth vote (2007) American Behavioral Scientist, 50, pp. 1255-1263; Tumulty, K., Obama's viral marketing campaign (2007) Time, , http://www.time.com/time/magazine/article/0,9171,1640402,00.html, July, Retrieved April 24, 2008, from; Verclas, K., (2008) The US Election'08: How Are the Candidates Going Mobile?, , http://mobileactive.org/US-election-08-howare-candidates-using-mobile-ph ones, Retrieved January 17, 2008, from; Ward, I., The early use of radio for political communication in Australia and Canada: John Henry Austral, Mr. Sage and the Man from Mars (1999) Australian Journal of Politics and History, 45, pp. 311-330; Ward, J., An opportunity for engagement in cyberspace: Political youth Web sites during the 2004 European Parliament election campaign (2005) Information Polity, 10, pp. 233-246; Ward, S., Gibson, R., On-line and on message? Candidate websites in the 2001 General Election (2003) British Journal of Politics and International Relations, 5, pp. 188-205; Wass, H., Generations and socialization into electoral participation (2007) Scandinavian Political Studies, 30 (1), pp. 1-19; Wattenberg, M., (2002) Where Have All the Voters Gone?, , Cambridge, MA: Harvard University Press; Whiteley, P., Clarke, H., Sanders, D., Turnout (2001) Britain Votes, 2001, pp. 211-224. , In P. Norris (Eds.), Cambridge, England: Cambridge University Press; Williams, A.P., Trammell, K.D., Candidate campaign e-mail messages in the Presidential Election 2004 (2005) The American Behavioral Scientist, 49, pp. 560-574; Williams, C.B., Weinberg, B.D., Gordon, J.A., (2004) When Online and Offline Politics "Meetup:" An Examination of The Phenomenon, Presidential Campaign and Its Citizen Activists, , Paper presented at the Annual Convention of the American Political Science Association, Chicago, IL; Weinberg, B., Williams, C., The 2004 US Presidential campaign: Impact of hybrid offline and online 'meetup' communities (2006) Journal of Direct, Data and Digital Marketing Practice, 8 (1), pp. 46-57; Wring, D., Political marketing and party development in Britain: A "secret" history (1996) European Journal of Marketing, 30 (10-11), pp. 92-103; Yin, R., (1989) Case Study Research: Design and Methods, Applied Social Research Methods Series, , Newbury Park, CA: Sage},
correspondence_address1={Karjaluoto, H.; Department of Marketing, School of Business and Economics, University of Jyväskylä, PO Box 35 (MaE), Jyväskylä FIN-40014, Finland; email: heikki.karjaluoto@econ.jyu.fi},
issn={10495142},
language={English},
abbrev_source_title={J. Nonprofit Public Sect. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cheuk2017775,
author={Cheuk, S.C.-S. and Atang, A. and Lo, M.-C. and Ramayah, T.},
title={Community perceptions on the usage of digital marketing for homestays: The case of ba’kelalan, Malaysia},
journal={International Journal of Business and Society},
year={2017},
volume={18},
number={S4},
pages={775-782},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041098118&partnerID=40&md5=2ac189d2e46cb521fa2cef0a82337282},
affiliation={Universiti Malaysia Sarawak, Malaysia; Universiti Sains Malaysia, Malaysia},
abstract={Rural tourism has become a dynamically developing area in tourism. Apart from developing physical infrastructure, a national priority is to develop ICT in rural areas to improve the local communities’ communications with the outside world. With the help of ICT, rural tourism industries have risen up and tourist behaviour, when making purchases for tourism activities, has changed (Buhalis & Law, 2008). The objective of this study is to examine the perceptions and attitudes of tourism service providers in Ba’kelalan in setting up promotional websites for their premises and services. A structured questionnaire was used as a guide to conduct in-depth interviews. Fieldwork was carried out in July 2016 and a total of 7 people were interviewed. The study revealed that homestay owners and other tourism suppliers largely depended on word-of-mouth or direct contact (via phone calls or emails) for bookings, and were generally not aware of the business promotional potential of digital marketing. This is a first baseline study on communities’ attitudes towards the usage of digital marketing with respect to their tourism products in this area. The findings will be relevant to future studies of community-based ICT initiatives. Implications from the study and recommendations therefrom are further discussed. © 2017, Universiti Malaysia Sarawak. All rights reserved.},
author_keywords={Community perceptions;  Digital marketing;  Homestays;  ICT;  Malaysia;  Rural},
funding_details={Ministry of Higher Education, MalaysiaMinistry of Higher Education, Malaysia, MOHE},
funding_text 1={The funding of this research is obtained through a Research Acculturation Collaborative Effort (RACE) Grant Scheme (Race/e(1)/1328/2016(1)) from the Ministry of Education, Malaysia.},
references={Andreopoulou, Z., Tsekouropoulos, G., Koliouska, C., Koutroumanidis, T., Internet marketing for sustainable development and rural tourism (2014) International Journal of Business Information Systems, 16 (4), pp. 446-461; Anholt, S., (2009) Places Identity, Image and Reputation, , Basingstoke: Palgrave Macmillan; Bai, B., Hu, C., Elsworth, J., Countryman, C., Online travel planning and college students: The Spring break experience (2004) Journal of Travel & Tourism Marketing, 17 (2-3), pp. 79-91; Balang, C., (2016) Personal Interview, , July 29; Bonn, M.A., Furr, H.L., Susskind, A.M., Using the Internet as a pleasure travel planning tool: An examination of the sociodemographic and behavioral characteristics among Internet users and non-users (1998) Journal of Hospitality & Tourism Research, 22 (3), pp. 303-317; Buhalis, D., Law, R., Progress in information technology and tourism management: 20 years on and 10 years after the internet: The state of eTourism research (2008) Tourism Management, 29 (4), pp. 609-623; Choi, S., Lehto, X.Y., Morrison, A.M., Destination image representation on the web: Content analysis of Macau travel related websites (2007) Tourism Management, 28 (1), pp. 118-129; Clarke, J., Effective marketing for rural tourism (2005) Rural Tourism and Sustainable Business, pp. 87-102. , D. R. Hall, I. Kirkpatrick, M. Mitchell (Eds.), Clevedon, UK: Channel View Publications; Ekinci, Y., Hosany, S., Destination personality: An application of brand personality to tourism destinations (2006) Journal of Travel Research, 45, pp. 127-139; Gao, J., Wu, B., Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China (2017) Tourism Management, 63, pp. 223-233. , https://doi.org/10.1016/j.tourman.2017.04.003; Garren, K.M., (2012) Rethinking the Marketing of Rural Destinations: A Comprehensive Model and Case Study of Gunnison County, Colorado, , http://epublications.regis.edu/cgi/viewcontent.cgi?article=1561&context=theses, Bachelor thesis, Regis University, Colorado, US); Ghaderi, Z., Henderson, J.C., Sustainable rural tourism in Iran: A perspective from Hawraman Village (2012) Tourism Management Perspectives, 2 (3), pp. 47-54. , http://dx.doi.org/10.1016/j.tmp.2012.03.001; Greaves, N., Skinner, H., The importance of destination image analysis to UK rural tourism (2010) Marketing Intelligence & Planning, 28 (4), pp. 486-507; Guo, Z., Sun, L., The planning, development and management of tourism: The case of Dangjia, an ancient village in China (2016) Tourism Management, 56, pp. 52-62. , https://doi.org/10.1016/j.tourman.2016.03.017; Kotler, P., Haider, D.H., Rein, I., (1993) Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, , New York: The Free Press; Law, R., Jogaratnam, G., A study of hotel information technology applications (2005) International Journal of Contemporary Hospitality Management, 17 (2), pp. 170-180; Liu, A., Tourism in rural areas: Kedah, Malaysia (2006) Tourism Management, 27 (5), pp. 878-889; Lo, M.C., Mohamad, A.A., Songan, P., Yeo, A.W., Positioning Rural Tourism: Perspectives from the Local Communities (2012) International Journal of Trade, Economics and Finance, 3 (1), pp. 59-65; Luo, M., Feng, R., Cai, L.A., Information search behavior and tourist characteristics: The Internet vis-à-vis other information sources (2004) Journal of Travel & Tourism Marketing, 17 (2-3), pp. 15-25; Murphy, L., Moscardo, G., Benckendorff, P., Using brand personality to differentiate regional tourism destinations (2007) Journal of Travel Research, 46, pp. 5-14; Patton, M., (2002) Qualitative Research and Evaluation Methods, , (3rd ed.), Thousand Oaks: Sage Publications; Sharpley, R., Rural tourism and the challenge of tourism diversification: The case of Cyprus (2002) Tourism Management, 23, pp. 233-244; Singh, N., Formica, S., Level of Congruency in Photographic Representations of Destination Marketing Organizations’ Websites and Brochures (2006) Journal of Hospitality and Leisure Marketing, 15 (3), pp. 71-86; Steele, J., (2013) Can Stewardship Tourism Help Rural Communities Survive?, , http://ruraltourismmarketing.com/2013/09/can-stewardship-tourism-help-rural-communities-survive/; Ba’kelalan, , https://en.wikipedia.org/wiki/Ba%27kelalan; Zhou, L., Chan, E., Song, H., Social capital and entrepreneurial mobility in early-stage tourism development: A case from rural China (2017) Tourism Management, 63, pp. 338-350},
correspondence_address1={Cheuk, S.C.-S.; Faculty of Economics and Business, Universiti Malaysia SarawakMalaysia; email: ccssharon@unimas.my},
publisher={Universiti Malaysia Sarawak},
issn={15116670},
language={English},
abbrev_source_title={Int. J. Bus. Soc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sposit2018341,
author={Sposit, N.},
title={Adapting to digital marketing regulations: The impact of the general data protection regulation on individualised, behaviour-based marketing techniques},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={4},
pages={341-348},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064225085&partnerID=40&md5=74ab7e0b4b06f04eb0e837ac76823712},
affiliation={George Mason University, School of Business, 4400 University Dr, Fairfax, VA  22030, United States},
abstract={The General Data Protection Regulation (GDPR) came into effect in May 2018. While the legal environment of the GDPR has been vastly analysed, the impact of the legislation on digital marketing is yet to be explored. This paper will explain the key provisions of the GDPR, explain how individual user data is used in contemporary marketing techniques and explore the impact of the GDPR on individualised, behaviour-based marketing — a marketing technique that relies on the use of personal data and is used as a primary revenue source for companies such as Facebook and Google. © Henry Stewart Publications.},
author_keywords={Behaviour-based marketing;  Digital marketing;  GDPR;  Legal and regulatory updates},
references={Data Protection: Rules for the Protection of Personal Data inside and outside the EU, , https://ec.europa.eu/info/law/law-topic/data-protection/, (accessed 31st July, 2018); Voss, W.G., (2012) Preparing for the Proposed EU General Data Protection Regulation:With Or without Amendments, pp. 1-5. , Business Law Today, November; Burri, M., Schär, R., The reform of the EU Data Protection Framework: Outlining key changes and assessing their fitness for a data-driven economy (2016) Journal of Information Policy, 6 (1), pp. 479-511; https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX-%3A32016R0679, European Parliament and the Council of the European Union. (2016) ‘Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation)’, Official Journal of the European Union, 4th May, available at: (accessed 31st July, 2018); Liss, D., (2018) How GDPR Impacts Marketers: What You Need to Know, , https://www.socialmediaexaminer.com/how-gdpr-impacts-marketers/, accessed 31st July, 2018; (2018) Principle (D): Accuracy, , https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/principles/accuracy/, accessed 31st July, 2018; Factsheet on the “right to Be Forgotten ruling’, , https://www.inforights.im/media/1186/cl_eu_commis-sion_factsheet_right_to_be-forgotten.pdf, available at:, (accessed 31st July, 2018); (2018) Prin-Ciple (E): Storage Limitation, , https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/principles/storage-limitation/, accessed 31st July, 2018; Pridmore, J., Hämäläinen, L.E., Market segmentation in (In)action: Marketing and “yet to be installed” role of big and social media data (2017) Historical Social Research, 42 (1), pp. 103-122; Shaw, M.J., Subramaniam, C., Tan, G., Welge, M.E., Knowledge management and data mining for marketing (2001) Decision Support Systems, 31 (1), pp. 127-137; Kristol, D.M., HTTP cookies: Standards, privacy, and politics (2001) ACM Transactions on Internet Technology, 1 (2), pp. 151-198; (2018) Amazon: Global Net Revenue by Segment 2016’, , https://www.statista.com/statistics/672747/amazons-consolidated-net-revenue-by-segment/, (accessed 31st July, 2018); Linoff, G.S., Berry, M.J., (2011) Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, , Wiley, Hoboken, NJ; Ghosh, D., (2018) How GDPR Will Transformdigital Marketing, , https://hbr.org/2018/05/how-gdpr-will-transform-digital-marketing, available at, (accessed 31st July, 2018); Victor, J.M., The EU General Data Protection Regulation:Toward a property regime for protecting data privacy (2013) Yale Law Journal, 123 (2), pp. 513-528},
correspondence_address1={Sposit, N.; George Mason University, School of Business, 4400 University Dr, United States; email: nsposit@gmu.edu},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bopp2017,
author={Bopp, B.W. and Da Silva, M.G.},
title={Improvement actions in a digital marketing through systems thinking: An action research [Ações de melhoria em uma agência de marketing digital através do pensamento sistêmico: Uma pesquisaação]},
journal={Espacios},
year={2017},
volume={38},
number={44},
art_number={7},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85030033568&partnerID=40&md5=b7c2720184ecef81efffa935950f9651},
affiliation={Universidade Luterana do Brasil - ULBRA, Canoas, Brazil},
abstract={This action research approaches the application of systems thinking in a data extraction process of a digital marketing agency. The different results provided by this research promoted significant improvements in the internal process of the analyzed company, such as: increased efficiency and reliability in the service, greater agility of delivery to the client, redistribution of resources focused on innovation, improvement in the organizational climate and indicators integration. The experience based on holistic vision has led managers to differentiated levels of decision making, contributing to the business evolution. In addition, this work increases the understanding of systems thinking in the business sphere and expands the academic literature on the subject. © 2017.},
author_keywords={Action research;  Digital marketing;  Fifth discipline;  Systems thinking},
references={Andrade, A.L., Seleme, A., Rodrigues, L.H., Souto, R., (2006) Pensamento sistêmico: caderno de campo: O desafio da mudança sustentada nas organizações e na sociedade, , Porto Alegre: Bookman; Avinash, K., (2007), Web Analytics, an hour a day. Sybex; Birdi, K., Clegg, C., Patterson, M., Robinson, A., Stride, C.B., Wall, T.D., Madeira, S.J., The impact of human resource and operational management practices on company productivity: a longitudinal study (2008) Personnel Psychology, 61, pp. 467-501; Borelli, V.A., Billig, O.A., Lampert, L., Olea, P.M., Ganzer, P., Dias, D.T.A., Souza, A., Cursos superiores tecnológicos: uma análise sob a ótica dos conceitos do pensamento sistêmico (2015) Revista Espacios, 36 (9), pp. E-2; Capra, F., (2006) O ponto de mutação, , São Paulo: Cultrix; Cabrera, D., Colosi, L., Lobdell, C., Systems thinking (2008) Evaluation and Program Planning, 31, pp. 299-310; Cezarino, L.O., Hearnoux, F., Jr., Correa, H.L., Organization performance evaluation using system thinking: a study in Brazilian chemical organizations models (2012) Systemic Practice Action Research, 25, pp. 81-92; Cooper, D.R., Schindler, P.S., (2001) Métodos de pesquisa em administração, , Porto Alegre: Bookman; Coughlan, P., Coughlan, D., Action research for operations management (2002) International Journal of Operations & Production Management, 22 (2), pp. 220-240; Da Silva, M.G., Jidoka: conceitos e aplicação da autonomação em uma empresa da indústria eletrônica (2016) Revista Espacios, 37 (2), p. 17; Dyehouse, M., Bennett, D., Harbor, J., Childress, A., Dark, M., A comparison of linear and systems thinking approaches for program evaluation illustrated using the Indiana Interdisciplinary GK-12 (2009) Evaluation and Program Planning, 32, pp. 187-196; Eidelwein, F., Hoffmann, M.L., Piran, F.S., Neves, C.T., Nunes, F.L., Avaliação sistêmica do modelo de gestão da manutenção em uma empresa petroquímica brasileira (2016) Revista Espacios, 37 (5), p. 4; Flood, R.L., The relationship of 'systems thinking' to action research (2010) Systemic Practice Action Research, 23, pp. 269-284; Kapsali, M., Systems thinking in innovation project management: a match that works (2011) International Journal of Project Management, 29, pp. 396-407; Manson, N.J., Is operations research really research? (2006) Orion, 22 (5), pp. 155-180; Mello, C.H.P., Turrioni, J.B., Xavier, A.F., Campos, D.F., Pesquisa-ação na engenharia de produção: proposta de estruturação para sua condução (2012) Produção, 22 (1), pp. 1-13. , jan,/fev; Miguel, P.A., Fleury, A., Mello, C.H.P., Nakano, D.N., Lima, E.P., Turrioni, J.B., Ho, L.L., Pureza, V., (2012) Metodologia de pesquisa em engenharia de produção e gestão de operações, , 2. ed. Rio de Janeiro: Elsevier: ABEPRO; Morandi, M.I.W.M., Rodrigues, L.H., Lacerda, D.P., Pergher, I., Foreseeing Iron Ore Prices Using System Thinking and Scenario Planning (2014) Systemic Practice and Action Research, 27 (3), pp. 287-306; Pacheco, D.A.J., Lacerda, D.P., Corcini Neto, S.L.H., Jung, C.F., Antunes Júnior, J.A.V., Balanceamento de fluxo ou balanceamento de capacidade? Análises e proposições sistêmicas (2014) Gestão e Produção, 21 (2), pp. 355-367; Senge, P.M., (2010) A quinta Disciplina-Arte, Teoria e Prática da Organização de Aprendizagem, , São Paulo: Best Seller; Silva, R.F., Jr., Da Silva, M.G., Implicações a partir da implementação do ERP em uma empresa do setor EPC (Engineering, Procurement and Construction) (2014) Revista Espacios, 35 (11), p. 19; Trapp, G.S., Rodrigues, L.H., Avaliação do custo sistêmico total da geração de energia eólica em face da substituição das fontes hidrelétrica e termoelétrica considerando as externalidades socieconômicas e ambientais (2016) Gestão e Produção, 23 (3), pp. 556-569; Tripp, D., (2005) Pesquisa-ação: uma introdução metodológica, 31, pp. 443-466. , Educação e Pesquisa, São Paulo, set./dez; Vacarro, G.L.R., Pohlmann, C., Lima, A.C., Santos, M.S., Souza, C.B., Azevedo, D., Prospective scenarios for the biodiesel chain of a Brazilian state (2010) Renewable and Sustainable Energy Review, 14 (4), pp. 1263-1272; Wang, E.T.G., Shih, S., Jiang, J.J., Klein, G., The consistency among facilitating factors and ERP implementation sucess: a holistic view of fit (2008) The Journal of Systems and Software, 81 (9), pp. 1609-1621; (2017), http://www.fecomercio.com.br/public/upload/editor/pdfs/webshoppers_35_edicao.pdf, Edição 35},
publisher={Revista Espacios},
issn={07981015},
language={Portuguese},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Brosan2012154,
author={Brosan, F.},
title={Business intelligence: What works where in B2B digital marketing},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={14},
number={2},
pages={154-159},
doi={10.1057/dddmp.2012.29},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84870266060&doi=10.1057%2fdddmp.2012.29&partnerID=40&md5=b01b337d30455d93ba5e41b8bd663795},
affiliation={Omobono, St Giles Hall, Pound Hill, Cambridge, CB3 0AE, United Kingdom},
abstract={This paper highlights the key findings of a 2-year study of best practice in business-to-business (B2B) digital marketing. The research aims to provide practitioners with an insight into what senior B2B decision makers believe to be the most effective digital activities to achieve their marketing objectives. In addition to information on channels, budget and time allocation, the 2012 study also looked at the other side of the coin - not just how marketers market, but also how buyers buy. The results provide a practical benchmark against which marketers can evaluate their own activities and build ROI arguments for additional budget and resource allocation. © 2012 MACMILLAN PUBLISHERS LTD.},
author_keywords={B2B;  Buyer behaviour;  Digital marketing;  Marketing effectiveness;  Omobono;  ROI},
correspondence_address1={Brosan, F.; Omobono, St Giles Hall, Pound Hill, Cambridge, CB3 0AE, United Kingdom; email: fran@omobono.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sahai201852,
author={Sahai, S. and Goel, R. and Malik, P. and Krishnan, C. and Singh, G. and Bajpai, C.},
title={Role of social media optimization in digital marketing with special reference to Trupay},
journal={International Journal of Engineering and Technology(UAE)},
year={2018},
volume={7},
number={2},
pages={52-57},
doi={10.14419/ijet.v7i2.11.11007},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045001058&doi=10.14419%2fijet.v7i2.11.11007&partnerID=40&md5=583294629e6b9c0742fbd1622d42a0ec},
affiliation={Amity International Business School, Amity University, Noida, India},
abstract={Social media optimization has been used by many organizations in the recent years, after the growth of Internet, for enhancing the growth and profits of their business. This paper discusses some of the strategies of digital marketing adopted by Trupay after the p eriod of demonetization in India. SMO (Social Media Optimization) can be defined as the process of increasing the popularity and awareness of the product in the minds of the people. It is basically a marketing tool which helps in the promotion, marketing and sale of the product. Digital mark eting is the method of promoting a product or a brand using electronic media like Mobile marketing, E-mail marketing etc.. © 2016 Authors.},
author_keywords={Digital marketing;  Mobile marketing;  Optimization;  Product;  Social media},
references={Dumitrescu, L., Stanciu, O., Tichindelean, M., Vinerean, S., Researching the Students Cognitive Space-A Relevant Phase in the Holistic Approach of the Higher Education Institu-tions Management (2012) Far East Journal of Psychology and Busi-ness, 7, pp. 26-36; Dellarocas, C.N., (2010) Designing Reputation Systems for the Social Web, , Boston U. School of Management Re-search Paper No. 2010-18; Hagel, J., Net gain: Expanding markets through virtual communities (1999) Journal of interactive marketing, 13, pp. 55-65; Al Kailani, M., Kumar, R., Investigating Uncertainty Avoidance and Perceived Risk for Impacting Internet Buying: A Study in Three National Cultures (2011) International Journal of Busi-ness and Management, 6, pp. 76-92; Smith, S.M., Swinyard, W.R., The identifica-tion of shopping behaviors among Internet users (2001) In Cardiff Business School, , June. World Marketing Congress; Da Silva, T., Friberg, A., (2017) A Literature Review of the Field of Social Media in Retail (Dissertation), , http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33330; Stelzner, M., 2016 Social Media Marketing Industry Re-port (2016) Social media examiner, pp. 1-56; Lamberton, C., Stephen, A.T., A Thematic Explora-tion of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016) Journal of Marketing, 80, pp. 146-172; Dhote, T., Jog, Y., Gavade, N., Shrivastava, G., Effec-tiveness of digital marketing in education: An insight into con-sumer perceptions (2015) Indian Journal of Science and Technology, 8, pp. 200-205; Sachdev, R., (2015) Role of e-commerce in Indian Economy, , In-ternational Human Research Journal; Deshwal, P., E-Marketing: Challenges And Opportunities For The Marketers (2015) International Journal of scientific research and management (IJSRM), 3, pp. 3747-3753; Trusov, M., Bucklin, R.E., Pauwels, K., Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site (2009) Journal of marketing, 73, pp. 90-102; Akrimi, Y., Khemakhem, R., What DriveConsumers to Spread the Word in Social Media? (2012) Journal of Marketing Re-search & Case Studies, 2012, pp. 1-14; Hanna, R., Rohm, A., Crittenden, V.L., We're all connected: The power of the social media ecosystem (2011) Business horizons, 54, pp. 265-273; Mangold, W.G., Faulds, D.J., Social media: The new hybrid element of the promotion mix (2009) Business Horizons, 52, pp. 357-365; Laroche, M., Habibi, M.R., Richard, M.O., Sankarana-rayanan, R., The effects of social media based brand communities on brand community markers, value creation prac-tices, brand trust and brand loyalty (2012) Computers in Human Be-havior, 28, pp. 1755-1767; Williams, T., Williams, R., Adopting social media: Are we leaders, managers or followers? (2008) Communication World, 25, pp. 34-37; Mersey, R., Davis, M.E., Calder, B., Engage-ment with Media (2010) Journal of Media Business Studies, 7, pp. 39-56},
correspondence_address1={Sahai, S.; Amity International Business School, Amity UniversityIndia; email: ssahai@amity.edu},
publisher={Science Publishing Corporation Inc},
issn={2227524X},
language={English},
abbrev_source_title={Int. J. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Snyder2018323,
author={Snyder, T. and Schaffer, M.},
title={Attracting tomorrow’s talent today: Digital marketing strategies to recruit the workforce of the future},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={4},
pages={323-331},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064199670&partnerID=40&md5=17a80cd528a37ed9099c06c491b0038d},
affiliation={Edelman, 200 E Randolph St, Edelman Floor 64, Chicago, IL  60601, United States; Edelman, 1875 Eye St. NW, 9th Floor, Washington, DC  20006, United States},
abstract={In a tight labour market, organisations struggle to find and hire employees that are essential to future growth and success. Historically, this was largely approached through one-to-one outreach, with recruiters working their networks to identify talent. While the proliferation of social and digital media has unlocked new and more scalable avenues for recruiting, it also makes it difficult for employers to stand out in an increasingly crowded space. Organisations are thus turning to digital marketing strategies and storytelling to target and reach potential new hires, including the elusive passive candidate who is not looking for a job. This paper explores emerging trends in digital talent attraction, advantages and drawbacks of the common tactics organisations are using, case study examples and key takeaways for recruiters to consider for their own outreach. © Henry Stewart Publications.},
author_keywords={Digital marketing;  Employee hiring;  Recruiting;  Talent acquisition;  Talent attraction},
references={(2018) Job Openings and Labor Turnover Summary, , https://www.bls.gov/news.release/jolts.nr0.htm, (accessed 29th November, 2018); (2018) Recruitment Statistics 2018: Trends & Insights in Hiring Talented Candidates, , https://www.talentnow.com/recruitment-statistics-2018-trends-insights-hiring-talented-candidates/, accessed 29th November, 2018); (2018) Hays Survey Shows Skills Shortage Will Challenge US employers’ Ambitious Growth plans’, , https://www.hays.com/press-releases/hays-survey-shows-skills-shortage-will-challenge-us-employers%E2%80%99-ambitious-growth-plans-2104620, (accessed 29th November, 2018); (2001) The War for Talent, , http://www.beteronderwijsnederland.nl/files/War_For_Talent%20McKinsey2001.pdf, (accessed 10th December, 2018); The Ultimate List of Hiring Statistics, , https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/Ultimate-List-of-Hiring-Stats-v02.04.pdf, accessed 29th November, 2018; (2017) 8 Social Media Statistics You Need to Know If you’re in Recruitment — Infographic, , https://www.talent-works.com/2017/09/27/social-media-recruitment/, accessed 29th November, 2018; 2018 Edelman Trust Barometer (2018) Global Report, , https://www.edelman.com/sites/g/files/aatuss191/files/2018-10/2018_Edelman_Trust_Barometer_Global_Report_FEB.pdf, accessed 29th November, 2018; Laniado, A., (2018) How to Use Storytelling to Build a Better Employer Brand, , https://www.ere.net/how-to-use-storytelling-to-build-a-better-employer-brand/, (accessed 29th November, 2018); (2016) 2016 Human Capital Benchmarking Report, , https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/Documents/2016-Human-Capital-Report.pdf, (accessed 29th November, 2018); Ignatova, M., (2018) 4 Ways the Government of Hawaii Modernized Its Hiring Process to Attract Tech Talent, , https://business.linkedin.com/talent-solutions/blog/recruiting-strategy/2018/4-ways-the-government-of-hawaii-modernized-its-hiring-process-to-attract-tech-talent, (accessed 29th November, 2018); Team, G., (2018) How Walmart Ecommerce Recruits Millennials, , https://www.glassdoor.com/employers/blog/how-walmart-recruits-millennials%E2%80%A8/, accessed 29th November, 2018},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hemsley2018137,
author={Hemsley, M.},
title={Why the General Data Protection Regulation is likely to disrupt core digital marketing channels in Europe},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={2},
pages={137-142},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059286605&partnerID=40&md5=56cb9d4abc05a56ac2ea843a5fc24e58},
affiliation={Fountain, 38–42 Bethel Street, Norwich, NR2 1NR, United Kingdom},
abstract={This paper discusses the impact the General Data Protection Regulation (GDPR) will have on digital marketing for businesses within the European Union. It discusses the direct risks to e-mail marketing and using affiliates, brokers and joint-venture partners for new business acquisition. It argues that GDPR will have an indirect impact on all marketing channels as the reduction in new business, through the likes of e-mail marketing and affiliates, will lead to companies moving their marketing spend into other activities. This will increase competition among advertisers, pushing up costs in areas such as pay-per-click advertising. Finally, this paper offers two potential strategies to deal with the disruption that GDPR may cause, and help businesses get ahead of competitors, who are being reactive. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Affiliate marketing;  Digital marketing;  Disruption;  GDPR;  PPC;  SEO},
references={(2018) EU GDPR Home Page, , https://www.eugdpr.org/, (accessed 3rd April, 2018); (2016) General Data Protection Regulation, 83 (6). , https://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1522078371947&uri=CELEX:32016R0679, (accessed 3rd April, 2018); (2015) General Data Protection Regulation, , http://data.consilium.europa.eu/doc/document/ST-9565-2015-INIT/en/pdf, accessed 3rd April, 2018; (2018) Right to Data Portability, , https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-data-portability/, accessed 3rd April, 2018; Wessing, T., (2016) Understanding Consent under the GDPR, , https://united-kingdom.taylorwessing.com/globaldatahub/article-understanding-consent-under-the-gdpr.html, (accessed 3rd April, 2018); (2018) Too Many Bosses Still in the Dark about New Data Protection Rules, , https://www.iod.com/news/news/articles/Too-many-bosses-still-in-the-dark-about-new-data-protection-rules, accessed 3rd April, 2018; Brimsted, K., Evans, T., (2017) GDPR and Brexit: UK Government Unveils Data Protection Plans, , http://www.blplaw.com/expert-legal-insights/articles/gdpr-and-brexit-uk-government-unveils-data-protection-plans, (accessed 3rd April, 2018); Ward, C., (2018) Will GDPR Kill the Third-Party Data Market?, , https://www.mycustomer.com/marketing/data/will-gdpr-kill-the-third-party-data-market, (accessed 3rd April, 2018); (2018) What is a Data Processor and What are the Duties of a Data Processor under the GDPR?, , https://www.i-scoop.eu/gdpr/data-processor-gdpr/, accessed 3rd April, 2018; Tran, K., (2018) Facebook Ad Prices are Rising after the News Feed Change, , http://uk.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3, accessed 3rd April, 2018},
correspondence_address1={Hemsley, M.Fountain, 38–42 Bethel Street, United Kingdom; email: marcus@fountainpartnership.co.uk},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Niculescu2019171,
author={Niculescu, A. and Dumitriu, D. and Purdescu, C. and Popescu, M.A.-M.},
title={Enhancing brand value of modern organizations through digital marketing tools and techniques: A study on top ten Romanian companies},
journal={TEM Journal},
year={2019},
volume={8},
number={1},
pages={171-181},
doi={10.18421/TEM81-24},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062864649&doi=10.18421%2fTEM81-24&partnerID=40&md5=46adc9922173c18ed0b54dfa6bc8cf50},
affiliation={University Politehnica of Bucharest, Faculty of Entrepreneurship, Business Engineering and Management, Splaiul Independentei 313, Sector 6, Bucharest, Romania},
abstract={The role and importance of the brand, in addition to better distinguishing the services or products of a modern organization from those of another, and to create a strong reputation, is also to protect the investments made in the name under which that organization carries on the business and to offer the premises for long-term profitability. The current paper discusses brand value related issues of modern organizations also in regard to their online presence strategies and makes a survey that analyses the top ten companies in Romania that have the strongest brand value. This analysis aims to identify the most important aspects that contribute in building the value of the respective brands from digital marketing tools and techniques (DMTTs) usage perspective. After processing and analysing the results, some observations are made in order to consolidate and improve the current methods of enhancing the value of a brand through DMTTs type of strategies. © 2019 Andrei Niculescu et al.},
author_keywords={Brand value;  Digital marketing;  Modern organizations},
references={Merz, M.A., Zarantonello, L., Grappi, S., How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale (2018) Journal of Business Research, 82, pp. 79-89; Colicev, A., Malshe, A., Pauwels, K., O'Connor, P., Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media (2018) Journal of Marketing, 82 (1), pp. 37-56; Ashraf, S., Ilyas, R., Imtiaz, M., Ahmad, S., Impact of Service Quality, Corporate Image and Perceived Value on Brand Loyalty with Presence and Absence of Customer Satisfaction: A Study of four Service Sectors of Pakistan (2018) International Journal of Academic Research in Business and Social Sciences, 8 (2), pp. 452-474; Wiedmann, K.P., Labenz, F., Haase, J., Hennigs, N., The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength (2018) Journal of Brand Management, 25 (2), pp. 101-118; Sinclair, R., Keller, K.L., Brand value, accounting standards, and mergers and acquisitions:"The Moribund Effect" (2017) Journal of Brand Management, 24 (2), pp. 178-192; Datta, H., Ailawadi, K.L., van Heerde, H.J., How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response? (2017) Journal of Marketing, 81 (3), pp. 1-20; Borkovsky, R.N., Goldfarb, A., Haviv, A.M., Moorthy, S., Measuring and understanding brand value in a dynamic model of brand management (2017) Marketing Science, 36 (4), pp. 471-499; Tajvidi, M., Wang, Y., Hajli, N., Love, P.E., Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality (2017) Computers in Human Behavior; Ismail, A.R., The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness (2017) Asia Pacific Journal of Marketing and Logistics, 29 (1), pp. 129-144; Kumar, V., Choi, J.B., Greene, M., Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects (2017) Journal of the Academy of Marketing Science, 45 (2), pp. 268-288; Tajvidi, M., Brand co-creation through social commerce information sharing: The role of social media (2018) Journal of Business Research; Radpour, R., Honarvar, A.R., Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations (2018) International Journal of Customer Relationship Marketing and Management (IJCRMM), 9 (3), pp. 50-67; Goldring, D., Constructing brand value proposition statements: a systematic literature review (2017) Journal of Marketing Analytics, 5 (2), pp. 57-67; Winzar, H., Baumann, C., Chu, W., Brand competitiveness: Introducing the customer-based brand value (CBBV)-competitiveness chain (2018) International Journal of Contemporary Hospitality Management, 30 (1), pp. 637-660; Keller, K.L., (2003) Strategic Brand Management: Building, Measuring, and Managing Brand Equity, , Upper Saddle River, NJ: Pearson Education; Keller, K.L., Building strong brands in a modern marketing communications environment (2009) Journal of marketing communications, 15 (2-3), pp. 139-155; Mizik, N., Jacobson, R., Valuing branded businesses (2009) Journal of Marketing, 73 (6), pp. 137-153; (2018) Romania 50-The annual report on the most valuable Romanian brands, , www.brandfinance.com, [accessed on 30 July 2018]; Gensler, S., Völckner, F., Liu-Thompkins, Y., Wiertz, C., Managing brands in the social media environment (2013) Journal of interactive marketing, 27 (4), pp. 242-256; Išoraite, M., Raising Brand Awareness Through The Internet Marketing Tools (2016) Independent Journal Of Management & Production (IJM&P), 7 (2)},
correspondence_address1={Dumitriu, D.; University Politehnica of Bucharest, Faculty of Entrepreneurship, Business Engineering and ManagementRomania; email: dan.dumitriu@upb.ro},
publisher={UIKTEN - Association for Information Communication Technology Education and Science},
issn={22178309},
language={English},
abbrev_source_title={TEM J.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kapoor2017109,
author={Kapoor, N. and Jain, M. and Prasad, R.},
title={Digital marketing strategies and the behaviour of millennials},
journal={International Journal of Economic Research},
year={2017},
volume={14},
number={16},
pages={109-118},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057638726&partnerID=40&md5=f757896ee139baca999d1ab4d7d59776},
affiliation={Amity School of Economics, India; Amity University, Noida, India; Dept. of Marketing, INMANTEC Inst., Ghaziabad, India},
abstract={The Advertising Industry in India is growing at a faster rate where computers and mobile phones are a success to access online. There is a paradigm shift from traditional media to digital media. Internet boom and convenience are the major factors which led to increase in digital marketing. Generation Y is the most happening and internet savvy group. The present research aims to analyzeDigital marketing strategiesthat are preferred by this group called Millennials such as in terms of website features as color, graphics, personalization, side-panel ads, pop-ups, youtube ads.The research also evaluates which strategies marketers should avoid and strategies that motivates millennials to write online reviews. The data for the study has been collected from 200 respondents by performing face-to-face interview with the Millennials, by distributing questionnaire and through online survey. It is concluded on the basis of research that Millennials are largely attracted towards personalized, bright colors and free gifts strategies. This present study helps marketers for future scope to know customers' expectations. © Serials Publications Pvt. Ltd.},
author_keywords={Advertising;  Consumer behaviour;  Digital marketing},
references={Cho, C., Cheon, H.J., Why do people avoid advertising on the Internet? (2004) Journal of Advertising, 33 (4), pp. 89-97; Noble, C.H., Mokwa, M.P., Implementing marketing strategies: Developing and testing a managerial Theory (1999) Journal of Marketing, 63 (4); Wang, C., Zhang, P., Choi, R., Eredita, M.D., Understanding consumers attitude toward advertising (2002) AMCIS 2002 Proceedings.Paper158; Breitenbach, C.S., Van Doren, D.C., Value-added marketing in the digital domain: Enhancing the utility of the Internet (1998) Journal of Consumer Marketing, 15 (6); Cyr, D., Head, M., Larios, H., Colour appeal in website design within and across cultures: A multi-method evaluation (2010) International Journal of Human-Computer Studies, 68, pp. 1-2; Cocquebert, E., Trentesaux, D., Tahon, C., WISDOM: A website design method based on reusing design and software solutions (2010) Information and Software Technology, 52 (12); Goldgehn Leslie, A., Generation who, what, y? What you need to know about generation y (2004) International Journal of Educational Advancement, 5 (1-11), pp. 24-34; Reza Kiani, G., Marketing opportunities in the digital world (1998) Internet Research, 8 (2), pp. 185-194; Donio, J., Massari, P., Passiante, G., Customer satisfaction and loyalty in a digital environment: An empirical test (2006) Journal of Consumer Marketing, 23 (7), pp. 445-457; Deal, J.J., Altman, D.G., Rogelberg, S.G., Millennials at work: What we know and what we need to do (if anything) (2010) Journal of Business and Psychology, 25, pp. 191-199; Rawolle, J., Hess, T., New digital media and devices: An analysis for the media industry (2000) International Journal on Media Management, 2 (2), pp. 89-99; Miguel Aguado, J., Jose Martinez, I., Mobile Media Implicit Cultures: Towards a Characterization of Mobile Entertainment and Advertising in Digital Convergence Landscape (2009) Observatorio Journal, 8, pp. 336-352; Smith, K.T., An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly (2010) Journal of Strategic Marketing, 18 (6); Taken Smith, K., Digital marketing strategies that Millennials find appealing, motivating, or just annoying (2011) Journal of Strategic Marketing, 19 (6), pp. 489-499; Ghafari, P., Ali, A., Asl, S., (2014) Studying the Relationship between Website Design and Consumer Sense and Behavior (Case Study: Bank Melli of Arak City, 2 (5), pp. 163-168; Kotler, P., Marketing management (2005) Kevin Lane Keller; Solomon, M.R., (2012) Consumer Behavior, , Allyn& Bacon London; McCoy, S., Everard, A., Polak, P., Galletta, D.F., The effects of online advertising (2007) Communications of the ACM, 50 (3), pp. 84-88; Senecal, S., Nantel, J., The influence of online product recommendations on consumers' online choices (2004) Journal of Retailing, 80, pp. 159-169; Kilian, T., Hennigs, N., Langner, S., Do Millennials read books or blogs? Introducing a media usage typology of the internet generation (2012) Journal of Consumer Marketing, 29 (2), pp. 114-124; Wang, Y., Tang, T., An instrument for measuring customer satisfaction toward web sites that market digital products and services (2001) Journal of Electronic Commerce Research, 2 (3); Ha Hyunjooim, Y., Role of web site design quality in satisfaction and word of mouth generation (2012) Journal of Service Management, 23 (1), pp. 79-96},
publisher={Serials Publications},
issn={09729380},
language={English},
abbrev_source_title={Int. J. Econ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Milbank2013249,
author={Milbank, S.},
title={Marginal gains and innovating in digital marketing-A study on implementing best practice},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2013},
volume={14},
number={3},
pages={249-256},
doi={10.1057/dddmp.2013.16},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84875633004&doi=10.1057%2fdddmp.2013.16&partnerID=40&md5=ab69bd730ccfc7f9a6523804cc72ae02},
affiliation={Stream:20 Valiant House 4-10 Heneage Lane, London EC3A 5DQ, United Kingdom},
abstract={The introduction of best practices inside organizations is akin to a series of marginal gains, that when aggregated together, will lead to significant gains in performance rather than any kind of great leap forward. Stream:20 introduce a benchmarking tool that allows businesses to assess where they sit in the implementation of best practice in a standardized scale-based assessment tool. Businesses can assess how they compare to a wider benchmark group. The Benchmarking tool - named the digital performance matrix organizes best practice implementation around four key pillars: (1) Digital Sales delivery, (2) Digital Sales Planning, (3) Digital Sales Toolkits and (4) Organizational Structure. Insights presented from the use of the benchmarking tool demonstrate that businesses tend to have a bias toward improving areas they are already strong at, leading to uneven development of capabilities. Businesses that are pushing ahead in terms of capabilities also tend to have strong planning functions within their organization. Readers are encouraged to assess their digital marketing function against benchmarks using the Digital Performance Matrix. © 2013 macmillan publishers ltd.},
author_keywords={benchmarking best practice;  digital marketing;  digital planning;  marginal gains;  strategy},
correspondence_address1={Milbank, S.Stream:20 Valiant House 4-10 Heneage Lane, London EC3A 5DQ, United Kingdom},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wymbs201193,
author={Wymbs, C.},
title={Digital marketing: The time for a new "academic major" has arrived},
journal={Journal of Marketing Education},
year={2011},
volume={33},
number={1},
pages={93-106},
doi={10.1177/0273475310392544},
note={cited By 37},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-79952649520&doi=10.1177%2f0273475310392544&partnerID=40&md5=d8597b33febeab64850a28617a449f83},
affiliation={Department of Marketing and International Business, Baruch College/City University of New York, One Bernard Baruch Way, Box B12-240, New York, NY 10010, United States},
abstract={The rapidly emerging digital economy is challenging the relevance of existing marketing practices, and a radical redesign of the marketing curriculum consistent with the emerging student and business needs of the 21st century is required. To remain relevant to our students and to the ultimate consumers of our output, businesses, the marketing curriculum must evolve with both the changing technological environment and the way marketing is perceived by its own academic architects. After an overview of recent marketing trends, this article describes the need for a fundamental change in the teaching of marketing in today's environment, performs a curriculum audit of existing digital marketing initiatives, and then details a new curriculum reflective of marketing in a digital age and an approach to implement it. Finally, the new major is discussed in the context of specific challenges associated with the new age of marketing. The approach developed here provides other universities a target to serve as one measure of progress toward a curriculum more in tune with the emerging digital environment. © The Author(s) 2011.},
author_keywords={curriculum development;  digital marketing;  Internet marketing;  marketing curriculum;  marketing education},
references={Alkhateeb, F., Clausen, K., Khanfar, N., Latif, D., Digital marketing: Legal and regulatory risk associated with Web 2.0 adoption by the pharmaceutical companies (2008) Journal of Medical Marketing, 8, pp. 311-318; (2007) AMA Definition of Marketing, , http://www.marketingpower.com/Community/ARC/Pages/Additional/Definition/default.aspx, American Marketing Association., Retrieved from; (2010) Events, , http://www.marketingpower.com/_layouts/Events/AllEvents.aspx, American Marketing Association., Retrieved from; (2008) Information Technology Undergraduate Curriculum Model, , www.acm.org/education/curricula/IT2008%20Curriculum.pdf, Association for Computing Machinery/Institute of Electrical and Electronic Engineers Computer Society., Retrieved from http:; (2010) Digital Marketing Conference at Baruch, , http://www.baruch.cuny.edu/dml/engine.php?action=viewAsset&mediaIndex=1138, Baruch College., Retrieved from; Best colleges' specialty rankings: Undergraduate business specialties: Marketing (2010) U.S. News & World Report, , http://colleges.usnews.rankingsandreviews.com/best-colleges/spec-marketing, Retrieved from; Bloom, B.S., (1956) Taxonomy of Educational Objectives, , Boston, MA: Allyn & Bacon; Borin, N., Metcalf, L., Integrating sustainability into the marketing of curriculum: Learning activities that facilitate sustainable marketing practices (2010) Journal of Marketing Education, 32, pp. 140-154; Borin, N., Metcalf, L., Tietje, C., A replicable, zero-based model for marketing curriculum innovation (2007) Journal of Marketing Education, 29, pp. 164-174; Boyer, E.L., (1997) College: The Undergraduate Experience in America, , New York, NY: HarperCollins; Brynjolfsson, E., Schrage, M., The new, faster face of innovation (2009) MIT Sloan Management Review, , http://sloanreview.mit.edu/business-insight/articles/2009/3/5139/the-new-faster-face-of-innovation/, (August 17). Retrieved from; Chaffey, D., (2010) E-Marketing and Internet Marketing Definition, , http://www.davechaffey.com/Internet-Marketing/C1-Introduction/E-marketing-Internet-markeitng-%20definition, Retrieved from; Cheng, Y.C., Effectiveness of curriculum change in school: An organizational perspective (1994) International Journal of Education Management, 8 (3), pp. 26-34; Cook, C., Curriculum change: Bold thrusts or timid extensions (1993) Journal of Organizational Change Management, 6, pp. 28-40; Deighton, J., The future of interactive marketing (1996) Harvard Business Review, 74 (6), pp. 151-152; Diamond, R., (1997) Designing & Assessing Courses & Curricula: A Practical Guide, , San Francisco, CA: Jossey-Bass; Digital Marketing Jobs (2010) Where Can I Study Direct Marketing, , http://www.careerbuilder.com/jobs/keyword/digital+Marketing/DMEF, Retrieved from(). .Retrieved from, careerbuilder.com; (2010) What's Blocking the Growth of Digital Marketing in Ireland, , http://digitalmarketinginstitute.ie//2010/03/26/whats-blocking-the-growth-of-digital-marketing-in-ireland, DMI (Digital Marketing Institute)., Retrieved from; Drucker, P., New trends in management (2003) Executive Excellence, 20 (8), pp. 8-9; Facebook, (2010) Statistics, , http://www.facebook.com/press/info.php?statistics, Retrieved from; Fiske, E., (2010) Fiske Guide to Colleges 2010, , (27th ed.), Naperville, IL: Sourcebook; Gardiner, L.F., (1996) Redesigning Higher Education: Producing Dramatic Gains in Student Learning (Report 7), , Washington, DC: Graduate School of Education and Human Development, George Washington University; Gladwell, M., (2000) The Tipping Point: How Little Things Can Make a Big Difference, , Boston, MA: Little, Brown; Halkias, M., Facebook Seen as the Next Frontier for Online Sales The Atlantic City Press, pp. B2. , (2010, October 12); (2010) Taking Marketing Digital, , http://www.exed.hbs.edu/programs/tmd/Pages/default.aspx?campaign=ee-tmd, Harvard Business School., Retrieved from; Kelley, C., Bridges, C., Introducing professional and career development skills in the marketing curriculum (2005) Journal of Marketing Education, 27, pp. 212-218; Koohang, A., Riley, L., Smith, T., Floyd, K., Design of an information technology undergraduate program to produce IT versatilists (2010) Journal of Information Technology Education, 9, pp. 99-112; Laudon, K., Traver, C., (2009) E-Commerce, , Upper Saddle River, NJ: Prentice Hall; Levy, P., The state of digital marketing 2010: Panel discussion transcript (2010) Marketing News, pp. 1-14. , (March 4). Retrieved from, MarketingPower.com; Lovett, J., (2009) U.S. Web Analytics Forecast, 2008 to 2014, pp. 1-10. , Cambridge, MA: Forrester Research; Marsey, D., Digitas marketers discuss consumer-centric digital (2010) Medill News, , http://www.medill.northwestern.edu/newsreleases/archives.aspx?id=164453, (May 11). Retrieved from; Mohammed, R., Fisher, R., Jaworski, G., Paddison, G., (2004) Internet Marketing: Building Advantage in an Internet Economy, , New York, NY: McGraw-Hill /Irwin; Morello, D., (2005) The IT Professional Outlook: Where Will We Go from Here?, , Stamford, CT: Gartner; Petkus, E., Historical perspective in Marketing Education (2010) Journal of Marketing Education, 32, pp. 64-74; Reibstein, D., Day, G., Wind, J., Guest editorial: Is marketing academia losing its way? (2009) Journal of Marketing, 73, pp. 1-3. , (July); Rubel, C., "Technocompetency" becoming a prerequisite for many students (1996) Marketing News, 30 (17), p. 1; Smith, K., (2007) What is Digital Marketing? [Web Log Message], , http://digitalmarketing101.blogspot.com/2007/10/what-is-digital-marketing.html, (October 5). .Retrieved from; Spiller, L., Scovotti, C., Curriculum currency: Integrating direct and interactive marketing content in introductory course (2008) Journal of Marketing Education, 30, pp. 66-81; Teer, H., Teer, F., Kruck, S., A study of the database marketing course in AACSB-accredited business schools (2007) Journal of Marketing Education, 29, pp. 245-253; Tippins, S., Business school curriculum: Can we learn from quantum physics? Journal of American Academy of Business (2004) Cambridge, 4 (1-2), pp. 320-322; Underwood, V., (2009) Degrees in Digital Marketing: Are they Helping the Industry? [Web Log Message], , http://econsultancy.com/us/blog/4555-degrees-in-digital-marketing-are-they-helping-the-industry, (September 4). .Retrieved from; Wind, Y.J., A plan to invent the marketing we need today (2008) MIT Sloan Management Review, 49 (4), pp. 21-28; Wind, Y.J., Mahajan, V., (2001) Digital Marketing: Global Strategies from the World's Leading Experts, , New York, NY: Wiley},
correspondence_address1={Wymbs, C.; Department of Marketing and International Business, Baruch College/City University of New York, One Bernard Baruch Way, Box B12-240, New York, NY 10010, United States; email: clifford.wymbs@baruch.cuny.edu},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Putri2018446,
author={Putri, T.U. and Abdinagoro, S.B.},
title={Response to a New Wave in Digital marketing: Does beauty blogger involvement the most influencing factor in halal cosmetic purchase intention},
journal={International Journal of Supply Chain Management},
year={2018},
volume={7},
number={6},
pages={446-452},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060879013&partnerID=40&md5=ca5265a52a9bccd4a4884ccb2139ac33},
affiliation={BINUS University, Indonesia},
abstract={Cosmetics market in Indonesia indicated a significant change in the last 5 years where market gets filled with halal cosmetic products, along with the increasing demand for halal cosmetic, cosmetic manufacturer should be able to answer the needs of today's consumers. Efforts to continually address consumer needs and success in the market trigger cosmetic manufacturer to take into account factors suspected having strong influence to stimulate consumer purchase intention towards halal cosmetic. Digital marketing is becoming a new phenomenon, beauty blogger involvement through social media and youtube brings out a new marketing way, beauty blogger involvement becomes important thing to cosmetic brand due to blogger's review attract consumer respond whether to like and keen to try product or even reluctant to it. This study aims to conduct a preliminary study of factors which predicted has strong influence to stimulate purchase intention towards halal cosmetic. Beauty blogger involvement via social media and Youtube, Arabic brand name, religiosity and halal logo, those are some antecedents choosen to be checked whether significantly influence Purchase Intention in halal cosmetic. This study will take respondents women from age 20 up to 40 years old, active internet and social media users, using mass-market cosmetic brand, they are Jakarta's residents, the survey will be conducted via on-line survey. The result of this study is expected to be a preliminary study to analyse the most influencing factor in halal cosmetic purchase intention. © ExcelingTech Pub, UK.},
author_keywords={Arabic brand name;  Beauty blogger involvement;  Digital marketing;  Halal cosmetic;  Purchase intention},
references={(2014) HALAL COSMETICS AND PERSONAL CARE MARKET IN THE APAC REGION 2014-2018 [Internet], , http://www.technavio.com/report/halalcosmetics-and-personal-care-market-in-theapac-region-2014-2018; The future of the global Muslim population. Projections for 2010-2030 (2011) Popul Sp Place, 13 (1), pp. 1-221; Kempe, D., Kleinberg, J., Tardos, É., Maximizing the spread of influence through a social network, , http://portal.acm.org/citation.cfm?doid=956750.956769, Kdd [Internet]. 2003;137; Zhan, J., Loh, H.T., Liu, Y., Gather customer concerns from online product reviews-A text summarization approach (2009) Expert Syst Appl [Internet], 36 (2), pp. 2107-2115. , http://dx.doi.org/10.1016/j.eswa.2007.12.039; Fishbein, M., Ajzen, I., (1975) Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research [Internet], pp. 1-18. , http://home.comcast.net/~icek.aizen/book/ch1.pdf, Reading, MA: Addison-Wesley; http://www.consumerpsychologist.com; Hennig-Thurau, T., Gwinner, K.P., Walsh, G., Gremler, D.D., Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004) J Interact Mark, 18 (1), pp. 38-52; Wilson, J.A.J., Belk, R.W., Gary, J.B., Sandikci, Ö., Kartajaya, H., Sobh, R., Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA Senior Advisory Board (2013) Journal of Islamic Marketing, 4, pp. 22-50; Balakrishnan, B.K.P.D., Dahnil, M.I., Yi, W.J., The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014) Procedia-Soc Behav Sci [Internet], 148, pp. 177-185. , http://www.sciencedirect.com/science/article/pii/S1877042814039366; Kozinets, R.V., Valck, K., Wojnicki, A.C., Wilner, S.J., Networked Narratives (2010) Underst Word-ofMouth Mark Online Communities, 74 (2), pp. 71-89; Chaovalit, P., Factors influencing cosmetics purchase intention in Thailand?: a study on the relationship of credibility and reputation with the persuasive capabilities of beauty bloggers (2014) AU-GSB e-Journal, 7 (1), pp. 34-42; Kotler, P., Armstrong, G., Principles of Marketing [Internet] (2001) World Wide Web Internet And Web Information Systems, 42, p. 785. , http://www.amazon.com/dp/0139570020; Alreck, P.L., Settle, R.B., Strategies for building consumer brand preference (1999) J Prod Brand Manag, 8, pp. 130-144; Ataman, B., Ülengin, B., A note on the effect of brand image on sales (2003) J Prod Brand Manag, 12 (4), pp. 237-250; Muhamat, A.A., Jaafar, M.N., Azizan, N., Binti, A., An empirical study on banks' clients' sensitivity towards the adoption of Arabic terminology amongst Islamic banks (2011) Int J Islam Middle East Financ Manag, 4 (4), pp. 343-354; (2010), pp. 1-6. , July 26; Borzooei, M., Asgari, M., Halal Branding and Purchase Intention?: A Brand Personality Appeal Perspective (2013) Int J Bus Manag Invent, 2 (8), pp. 23-27; Borzooei, M., Asgari, M., The Effect of Religious Commitment on Halal Brand Relationship and Purchase Intention (2014) Res J Econ Bus Stud, 3 (2010), pp. 14-19; Worthington, E.L.J., Wade, N.G., Hight, T.L., Ripley, J.S., McCullough, M.E., Berry, J.W.J.T., The Religious Commitment Inventory 10: Development, refinement, and validation of a brief scale for research and counseling (2003) J Couns Psychol, 50 (1), pp. 84-96; Abdul, J., Shaari, N., Shahira, N., Dimension of Halal Purchase Intention?: A Preliminary Study Shaari & Arifin (2010) Int Rev Bus Res Pap, 6 (4), pp. 444-456; Hussin, S.R., Hashim, H., Yusof, R.N., Alias, N.N., Relationship between product factors, advertising, and purchase intention of Halal cosmetic (2013) Pertanika J Soc Sci Humanit, 21, pp. 85-100. , SPEC. ISSUE; Hill, R., WHAT SAMPLE SIZE is "ENOUGH" (1998) in INTERNET SURVEY RESEARCH? nterpersonal Comput Technol An Electron J 21st Century, 6 (3), pp. 1-10; Roscoe, J.T., (1979) Fundamental Research Statistics for the Behavioral Sciences, , (International series in decision processes)},
publisher={ExcelingTech},
issn={20513771},
language={English},
abbrev_source_title={Int. J. Supply Chain Manag.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Royle201465,
author={Royle, J. and Laing, A.},
title={The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries},
journal={International Journal of Information Management},
year={2014},
volume={34},
number={2},
pages={65-73},
doi={10.1016/j.ijinfomgt.2013.11.008},
note={cited By 35},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84890531323&doi=10.1016%2fj.ijinfomgt.2013.11.008&partnerID=40&md5=3570a5aae07cc4a3730d4856f998c1a6},
affiliation={Department of Communication, Marketing and Media, Aberdeen Business School, Robert Gordon University, Garthdee Road, Aberdeen AB10 7QE, United Kingdom},
abstract={Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry professionals. A focus group followed, testing the rigour of the data. We find that a lack of specific technical skills; a need for best practice guidance on evaluation metrics, and a lack of intelligent futureproofing for dynamic technological change and development are skills gaps currently challenging the communication industry. However, the challenge of integrating digital marketing approaches with established marketing practice emerges as the key skills gap. Emerging from the key findings, a Digital Marketer Model was developed, highlighting the key competencies and skills needed by an excellent digital marketer. The research concludes that guidance on best practice, focusing upon evaluation metrics, futureproofing and strategic integration, needs to be developed for the communication industry. The Digital Marketing Model should be subject to further testing in industry and academia. Suggestions for further research are discussed. © 2013 Elsevier Ltd. All rights reserved.},
author_keywords={Communication;  Digital;  Marketing;  Skill gap;  Social media},
keywords={Communication industry;  Digital;  Evaluation metrics;  In-depth interviews;  Skill gap;  Social media;  Strategic integration;  Technological change, Commerce;  Communication;  Industry;  Research, Marketing},
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Sage London; Crush, P., Filling the digital skills gap (2011) Marketing, 13 JULY, pp. 33-34; Day, G.S., Closing the marketing capabilities gap (2011) Journal of Marketing, 75, pp. 183-195; Deiser, R., Newton, S., Six social-media skills every leader needs (2013) McKinsey Quarterly, (1), pp. 62-75; Denscombe, M., (2010) The Good Research Guide: For Small Scale Social Research Projects, , 4th ed. McGraw-Hill Open University Press Maidenhead; (2001) Creative Industries Mapping Document, , https://www.gov.uk/government/publications/creative-industries-mapping- documents-2001, Department of Media Culture and Sport 2nd ed. Department of Media Culture and Sport London Accessed 20.05.13; Hub, D., (2008) The Digital Hub Enterprise Survey 2007, , http://uploads.thedigitalhub.com/EnterpriseSurvey/ DigitalHubEnterpriseSurvey2007.pdf, Digital Hub Dublin Accessed 09.02.12; Fisher, T., ROI in social media: A look at the arguments (2009) Database Marketing and Customer Strategy Management, 16 (3), pp. 189-195; Granitz, N., Pitt, L., Teaching about marketing and teaching marketing with innovative technology: Introduction to the special edition (2011) Journal of Marketing Education, 33 (2), pp. 127-130; Grant, K.M., Hackney, R., Edgar, D., Informing UK information management pedagogic practice: The nature of contemporary higher education culture (2009) International Journal of Information Management, 30 (2), pp. 152-161; Hamill, J., Tagg, S., Stevenson, A., Vescovi, T., Editorial: Special edition - New developments in online marketing (2010) Journal of Marketing Management, 26 (34), pp. 181-186; Hoffman, D.L., Novak, T.P., Marketing communication in a digital era (2011) Marketing Management, 20 (3), pp. 36-43; Jarvinen, J., Tollinen, A., Karjaluoto, H., Jayawardhena, C., Digital and social media marketing usage in N2N industrial section (2012) Marketing Management Journal, 22 (2), pp. 102-117; Kaplan, A.M., Haenlein, M., Users of the world, unite! the challenges and opportunities of social media (2010) Business Horizons, 53, pp. 59-68; Klingberg, T., (2009) The Overflowing Bra Information Overload the Limits of Working Memory, , Oxford University Press New York; Kung, L., (2008) Strategic Management in the Media: Theory to Practice, , Sage London; Kvale, S., Brinkmann, S., (2009) InterViews: Learning the Craft of Qualitative Research Interviewing, , 2nd ed. Sage London; Levy, P., Birkner, C., Digital marketing 2011: What you need to know (2011) Marketing News, 45 (3), pp. 10-14; Lowe, B., Laffey, D., Is twitter for the birds? Using twitter to enhance student learning in a marketing course (2011) Journal of Marketing Education, 33 (2), pp. 183-192; McAfee, A., Brynjolfsson, E., Big data: The management revolution (2012) Harvard Business Review, 2012 OCTOBER, pp. 60-68; Michaelidou, N., Siamagka, N., Christodoulides, G., Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011) Industrial Marketing Management, 40 (7), pp. 1153-1159; Micu, A.C., Dedeker, K., Lewis, I., Moran, R., Netzer, O., Plummer, J., Guest editorial: The shape of marketing research in 2021 (2011) Journal of Advertising Research, 51 (1), pp. 213-221; Miles, M.B., Huberman, A.M., (1994) Qualitative Data Analysis: An Expanded Sourcebook, , 2nd ed. Sage London; Miller, J., Glassner, B., The "inside" and the "outside": Finding realities in interviews (2011) Qualitative Research, , D. Silverman, 3rd ed. Sage London; Mort, G.S., Drennan, J., Mobile digital technology: Emerging issues for marketing (2002) Journal of Database Marketing, 10 (1), pp. 9-23; Mulhern, F., Integrated marketing communications: From media channels to digital connectivity (2009) Journal of Marketing Communications, 15 (23), pp. 85-101; Newsdesk, N., Govt bids to fill digital skills gap (2007) New Media Age, 13 DECEMBER, p. 1; Payne, N.J., Campbell, C., Bal, A.S., Piercy, N., Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition (2011) Journal of Marketing Education, 33 (2), pp. 204-216; Preston, P., Kerr, A., Cawley, A., Innovation and knowledge in the digital media sector (2009) Information, Communication and Society, 12 (7), pp. 994-1014; Quinton, S., Fennemore, P., Missing a strategic marketing trick? the use of online social networks by UK charities (2013) International Journal of Nonprofit and Voluntary Sector Marketing, 18, pp. 36-51; Raab, D.M., New metrics for social media (2011) Information Management, 21 (6), pp. 24-25; Reibstein, D.J., Day, G., Wind, J., Guest editorial: Is marketing academia losing its way? (2009) Journal of Marketing, 73, pp. 1-3; Schlee, R., Harich, P.K.R., Knowledge and skill requirements for marketing jobs in the 21st century (2010) Journal of Marketing Education, 32 (3), pp. 341-352; Enterprise, S., (2012) Digital Inspiration: A Strategy for Scotland's Digital Media Industry, , http://www.digitalinspiration.org.uk/Digital-Inspiration.pdf, Accessed 28.02.12; Enterprise, S., (2013) Grow Your Business, , http://www.scottish-enterprise.com/grow-your-business/innovation/ foresighting-reports.aspx, Accessed 03.06.13; Government, S., (2011) Scotland's Digital Future: A Strategy for Scotland, , http://www.scotland.gov.uk/Publications/2011/03/04162416/0, Accessed 09.09.11; Simmons, G., Marketing to postmodern consumers: Introducing the Internet chameleon (2008) European Journal of Marketing, 42 (3-4), pp. 299-310; Digital Marketing, S., (2012) What Is Digital Marketing?, , http://www.simplydigitalmarketing.com/what-is-digital-marketing, Accessed 17.02.12; Spiggle, S., Analysis and interpretation of qualitative data in consumer research (1994) Journal of Consumer Research, 21, pp. 491-503; Strategy Board, T., (2010) Digital: Strategic Update, , http://www.innovateuk.org/_assets/pdf/corporate-publications/ tsb_digitalstrategicupdatev2final.pdf, Accessed 14.09.11; Valos, M.J., Ewing, M.T., Powell, I.H., Practitioner prognostications on the future of online marketing (2010) Journal of Marketing Management, 26 (34), pp. 361-376; Weiss, M.-A., The use of social media sites data by business organizations in their relationship with employees (2011) Journal of Internet Law, 15 (2), pp. 16-27; Wood, F., Mind the gap (2011) The Bookseller, 5486, pp. 22-26; Woodcock, N., Green, A., Starkey, A., Social CRM as a business strategy (2011) Database Marketing and Customer Strategy Management, 18 (1), pp. 50-64; Wymbs, C., Digital marketing: The time for a new "academic Major" has arrived (2011) Journal of Marketing Education, 33 (1), pp. 93-106},
correspondence_address1={Laing, A.; Department of Communication, Marketing and Media, Aberdeen Business School, Robert Gordon University, Garthdee Road, Aberdeen AB10 7QE, United Kingdom; email: a.laing@rgu.ac.uk},
issn={02684012},
coden={IJMAE},
language={English},
abbrev_source_title={Int J Inf Manage},
document_type={Article},
source={Scopus},
}

@ARTICLE{DePelsmacker201847,
author={De Pelsmacker, P. and van Tilburg, S. and Holthof, C.},
title={Digital marketing strategies, online reviews and hotel performance},
journal={International Journal of Hospitality Management},
year={2018},
volume={72},
pages={47-55},
doi={10.1016/j.ijhm.2018.01.003},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039986615&doi=10.1016%2fj.ijhm.2018.01.003&partnerID=40&md5=c38442239306eaf710d6639a41e3784e},
affiliation={University of Antwerp, Faculty of Applied Economics, Department of Marketing, Prinsstraat 13, Antwerpen, 2000, Belgium; Artesis Plantijn University College, Faculty of Management and Communication, Department of Hotel Management, Meistraat 5, Antwerp, 2000, Belgium},
abstract={We investigate to what extent digital marketing strategies (such as having a digital marketing plan, responsiveness to guest reviews, and monitoring and tracking online review information) influence hotel room occupancy and RevPar directly, and indirectly through the mediating effect of the volume and valence of online reviews they lead to, and to what extent this mechanism is different for different types of hotels in terms of star rating and independent versus chain hotels. The research was carried out in 132 Belgian hotels. The results indicate that review volume drives room occupancy and review valence impacts RevPar. Digital marketing strategies and tactics affect both the volume and valence of online reviews and, indirectly, hotel performance. This is more outspoken in chain hotels than in independent hotels, and in higher-star hotels than in lower-tier hotels. © 2018 Elsevier Ltd},
author_keywords={Digital hotel marketing strategies;  Hotel performance;  RevPar;  Room occupancy;  Volume and valence of online reviews},
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Manag., 53, pp. 148-162; Banerjee, S., Chua, A.Y.K., In search of patterns among travelers’ hotel ratings in TripAdvisor (2016) Tour. Manag., 53, pp. 125-131; Blal, I., Sturman, M.C., The differential effects of the quality and quantity of online reviews on hotel room sales (2014) Cornell Hosp. Q., 55 (4), pp. 365-375; Cantallops, A.S., Salvi, F., New consumer behavior: a review of research on eWOM and hotels (2014) Int. J. Hosp. Manag., 36, pp. 41-51; Casalo, L.V., Flavian, C., Guinaliu, M., Ekinci, Y., Do online hotel rating schemes influence booking behaviors? (2015) Int. J. Hosp. Manag., 49, pp. 28-36; Chen, Y., Xie, J., Online consumer review: word-of-mouth as a new element of marketing communication mix (2008) Manag. Sci., 54 (3), pp. 477-491; Chevalier, J.A., Mayzlin, D., The effects of word of mouth on sales: online book reviews (2006) J. Mark. Res., 43 (3), pp. 345-354; Chi, C.G., Gursoy, D., Employee satisfaction, customer satisfaction, and financial performance: an empirical examination (2009) Int. J. Hosp. Manag., 28 (2), pp. 245-253; Cohen, J.F., Olsen, K., The impacts of complementary information technology resources on the service-profit chain and competitive performance of South African hospitality firms (2013) Int. J. Hosp. Manag., 34, pp. 245-254; Duan, W., Gu, B., Whinston, A.B., Do online reviews matter?—An empirical investigation of panel data (2008) Decis. Support Syst., 45 (4), pp. 1007-1016; Duan, W., Gu, B., Whinston, A.B., The dynamics of online word of mouth and product sales: an empirical investigation of the movie industry (2008) J. Retail., 84 (2), pp. 233-242; Duverger, P., Curvilinear effects of user-generated content on hotels’ market share: a dynamic panel-data analysis (2013) J. Travel Res., 52 (4), pp. 465-478; Gu, B., Ye, Q., First step in social media: measuring the influence of online management responses on customer satisfaction (2014) Prod. Oper. Manag., 23, pp. 570-582; Hayes, A.F., Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-based Approach (2013), Guilford Press New York/London; Kim, W.G., Lim, H., Brymer, R.A., The effectiveness of managing social media on hotel performance (2015) Int. J. Hosp. Manag., 44, pp. 165-171; Kim, W.G., Lim, J., Brymer, R.A., The impact of social media reviews on restaurant performance: the moderating role of excellence certificate (2016) Int. J. Hosp. Manag., 55, pp. 41-51; Kwok, L., Xie, K.L., Richards, T., Thematic framework of online review research: a systematic analysis of contemporary literature on seven major hospitality and tourism journals (2017) Int. J. Contemp. Hosp. Manag., 29 (1), pp. 307-354; Ladhari, R., Michaud, M., eWOM effects on hotel booking intentions,attitudes, trust: and website perceptions (2015) Int. J. Hosp. Manag., 46, pp. 36-45; Law, R., Leung, D., Au, N., Lee, A., Progress and development of information technology in the hospitality industry evidence from Cornell Hospitality Quarterly (2013) Cornell Hosp. Q., 54 (1), pp. 10-24; Levy, S.E., Duan, W., Boo, S., An analysis of one-star online reviews and responses in the Washington, D.C. lodging market (2013) Cornell Hosp. Q., 54 (1), pp. 49-63; Litvin, S.W., Goldsmith, R.E., Pan, B., Electronic word-of-mouth in hospitality and tourism management (2008) Tour. Manag., 29, pp. 458-468; Liu, Y., Word of mouth for movies: its dynamics and impact on box office revenue (2006) J. Market., 70 (July), pp. 74-89; Mauri, A., Minazzi, R., Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013) Int. Jo. Hosp. Manag., 34, pp. 99-107; Melián-González, S., Bulchand-Gidumal, J., González López-Valcárcel, B., Online customer reviews of hotels: as participation increases, better evaluation is obtained (2013) Cornell Hosp. Q., 54 (3), pp. 274-283; Melian-Gonzalez, S., Bulchand-Gidumal, J., A model that connects information technology and hotel performance (2016) Tour. Manag., 53, pp. 30-37; Melo, A.J., Hernández-Maestro, R.M., Muñoz-Gallego, P.A., Service quality perceptions, online visibility, and business performance in rural lodging establishments (2017) J. Travel Res., 56 (2), pp. 250-262; Min, H., Lim, Y., Magnini, V.P., Factors affecting customer satisfaction in responses to negative online hotel reviews: the impact of empathy, paraphrasing, and speed (2015) Cornell Hosp. Q., 56 (2), pp. 223-231; Nieto-García, M., Munoz-Gallego, P.A., González-Benito, O., Tourists’ willingness to pay for an accommodation: the effect of eWOM and internal reference price (2017) Int. J. Hosp. Manag., 62, pp. 67-77; Nieto-Garcia, M., Hernandez-Maestro, R.M., Munoz-Gallego, P.A., Marketing decisions, customer reviews, and business performance: the use of the Top rural website by Spanish rural lodging establishments (2014) Tour. Manag., 45, pp. 115-123; Phillips, P., Barnes, S., Zigan, K., Schegg, R., Understanding the impact of online reviews on hotel performance: an empirical analysis (2017) J. Travel Res., 56 (2), pp. 235-249; Sainaghi, R., Hotel performance: state of the art (2010) Int. J. Contemp. Hosp. Manag., 22 (7), pp. 920-952; Sparks, B.A., Browning, V., The impact of online reviews on hotel booking intentions and perception of trust (2011) Tour. Manag., 32, pp. 1310-1323; Sparks, B.A., So, K., Bradley, G.L., Responding to negative online reviews: the effects of hotel responses on customer inferences of trust and concern (2016) Tour. Manag., 53, pp. 74-85; Sun, K.-A., Kim, D.-Y., Does customer satisfaction increase firm performance?An application of American Customer Satisfaction Index (ACSI) (2013) Int. J. Hosp. Manag., 35, pp. 68-77; Torres, E.N., Singh, D., Robertson-Ring, A., Consumer reviews and the creation of booking transaction value: lessons from the hotel industry (2015) Int. J. Hosp. Manag., 50, pp. 77-83; Tuominen, P., The influence of TripAdvisor consumer-generated travel reviews on hotel performance (2011) University of Hertfordshire Business School Working Paper, Presented at the 19th Annual Frontiers in Service Conference, pp. 1-11; Vermeulen, I.E., Seegers, D., Tried and tested: the impact of online hotel reviews on consumer consideration (2009) Tour. Manag., 30, pp. 123-127; Viglia, G., Furlan, R., Ladron-de-Guevara, A., Please, talk about it! When hotel popularity boosts preferences (2014) Int. J. Hosp. Manag., 42, pp. 155-164; Viglia, G., Minazzi, R., Buhalis, D., The influence of e-word-of-mouth on hotel occupancy rate (2016) Int. J. Contemp. Hosp. Manag., 28 (9), pp. 2035-2051; Wang, W., Miao, L., Huang, Z.J., Customer engagement behaviors and hotel responses (2013) Int. J. Hosp. Manag., 33, pp. 316-330. , www.tripadvisor.com; Xie, L., Zhang, Z., Zhang, Z., The business value of online consumer reviews and management response to hotel performance (2014) Int. J. Hosp. Manag., 43, pp. 1-12; Xie, K.L., Chen, C., Wu, S., Online consumer review factors affecting offline hotel popularity: evidence from dvisor (2016) J. Travel Tour. Mark., 33 (2); Xie, K.L., So, K., Wang, W., Joint effects of management responses and online reviews on hotel financial performance: a data-analytics approach (2017) Int. J. Hosp. Manag., 62, pp. 101-110; Ye, Q., Law, R., Gu, B., The impact of online user reviews on hotel room sales International (2009) J. Hosp. Manag., 28, pp. 180-182; Ye, Q., Law, R., Gu, B., Chen, W., The influence of user-generated content on traveler behavior: an empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2011) Comput. Hum. Behav., 27, pp. 634-639; Zhao, X., Wang, L., Guo, X., Law, R., The influence of online reviews to online hotel booking intentions (2015) Int. J. Contemp. Hosp. Manag., 27 (6), pp. 1343-1364; Zhu, F., Zhang, X., Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics (2010) J. Mark., 74, pp. 133-148; eMarketer, Metasearch Growth Reflects Travelers’ Appetite for Information (2013), www.emarketer.com/Article/Metasearch-Growth-Reflects-Travelers-Appetite-Information/1009853, available at: (Accessed 18 June 2013)},
correspondence_address1={De Pelsmacker, P.; University of Antwerp, Faculty of Applied Economics, Department of Marketing, Prinsstraat 13, Belgium; email: Patrick.depelsmacker@uantwerpen.be},
publisher={Elsevier Ltd},
issn={02784319},
coden={IJHMD},
language={English},
abbrev_source_title={Int. J. Hosp. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Amudhavalli2018392,
author={Amudhavalli, P. and Rajalakshmi, N. and Sindhu, K.S.},
title={Deduplication analysis of products in digital marketing},
journal={Indonesian Journal of Electrical Engineering and Computer Science},
year={2018},
volume={10},
number={1},
pages={392-399},
doi={10.11591/ijeecs.v10.i1.pp392-399},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041095418&doi=10.11591%2fijeecs.v10.i1.pp392-399&partnerID=40&md5=1513fa656df929d8e52093de87486952},
affiliation={Department of Computer Science and Engineering, Karpagam Academy of Higher Education, India; Department of Bio Medical Engineering, Karpagam Academy of Higher Education, India},
abstract={As Digital Marketing is becoming more popular, the number of customer’s interpretation on brands is increasing promptly which makes it firmer for companies to evaluate their brand image and to digital market their products on the web. The Forensic Analysis is used to determine and analyze patterns of fraudulent activities on images. Pixel Analysis and Least square support vector machine are used to compare and associate the scores acquired from the images into one result per tweet. We selected these techniques to compare and find the accuracy of the Digital Marketing images with the received product’s images to identify the fraudulent activities on images in Digital Marketing. As the result of this project the customer can identify whether the received product is exactly what is given in the online purchase website. © 2018 Institute of Advanced Engineering and Science. All rights reserved.},
author_keywords={De-duplication;  Forensic Analysis;  Least square support vector machine;  Pixel Analysis},
references={Warbhe, A.D., Dharaska, R.V., Dakar, V.M., Digital Image Forensics An Affine Transform Robust Copy-Paste Tampering Detection IEEE; Yan, C.-P., Pun, C.-M., Yuan, X.-C., Adaptive Local Feature Based Multi-Scale Image Hashing for Robust Tampering Detection (2015) Department of Computer and Information Science, , University of Macau, Macau SAR, China, IEEE; Pun, C.-M., Yan, C.-P., Yuan, X.-C., Image Alignment Based Multi-Region Matching for Object-Level Tampering Detection IEEE Transactions on Information Forensics and Security; Ee, E.K., Johnson, M.K., Farid, H., Digital image authentication from JPEG headers (2011) IEEE Trans. Info Forensics, Security, 6 (3), pp. 1066-1075; Sencar, H.T., Menon, H., (2013) Digital Image Forensics: There is More to a Picture than Meets the Eye, , New York: Springer; Hwang, J.J., Rhee, K.H., Gaussian Filtering Detection based on Features of Residuals in Image Forensics The 2016 IEEE RIVF International Conference on Computing & Communication Technologies, Research, Innovation, and Vision for the Future, , IEEE; Al-Ani, M., Khelifi, F., On the Sensor Pattern Noise Estimation in Image Forensics: A Systematic Empirical Evaluation TIFS.2016.2640938, IEEE Transactions on Information Forensics and Security; Azarian-Pour, S., Babaie-Zadeh, M., Sadri, A.R., An Automatic JPEG Ghost Detection Approach for Digital Image Forensics 2016 24Th Iranian Conference on Electrical Engineering (ICEE); Thai, T.H., Emi Cogranne, R., Retraint, F., Doan, T.-N.-C., JPEG Quantization Step Estimation and Its Applications to Digital Image Forensics TIFS.2016.2604208, IEEE Transactions on Information Forensics and Security; Amudhavalli, P., “Sparse Based Robust Point Set Matching for Partial Face Recognition (2016) International Journal of Advanced Research in Management, Architecture, Technology and Engineering (IJARMATE), 2. , ISSN 2454-9762 (Print), Special Issue 6, March; Chu, X., Stamm, M.C., Ray Liu, K.J., Information Theoretical Limit of Media Forensics: The Forensicability (2016) IEEE Transaction on Information Forensic and Security, 11 (4). , APRIL; Fan, Z., Queries, R., Identification of bitmap compression History: JPEG detection and counter estimation (2003) IEEE Trans. Image Process., 12 (2), pp. 230-235; Rajalakshmi, N., Prabha, L., Segregation of MRI Brain Image Using Hybrid Evolutionary Clustering Algorithm (2014) International Journal of Biomedical Engineering and Technology –Inderscience, , SNIP-0.374,SJR-0.034; Pakutharivu, P., Srinath, M.V., Analysis of Fingerprint Image Enhancement Using Gabor Filtering With Different Orientation Field Values (2017) Indonesian Journal of Electrical Engineering and Computer Science, 5 (2), pp. 427-432. , February; Youness, C., El, A.K., Mohammed, O., Brahim, A., New Method of Content Based Image Retrieval based on 2-D ESPRIT Method and the Gabor Filters (2015) TELKOMNIKA Telecommunication, Computing, Electronics and Control, 15 (2), pp. 313-320; Mizher, M.A., Ang, M.C., Mazhar, A.A., A meaningful Compact Key Frames Extraction in Complex Video Shots (2017) Indonesian Journal of Electrical Engineering and Computer Science, 7 (3). , September},
correspondence_address1={Amudhavalli, P.; Department of Computer Science and Engineering, Karpagam Academy of Higher Education, Pollachi Main Road, Eachanari Post, India; email: info@karpagam.com},
publisher={Institute of Advanced Engineering and Science},
issn={25024752},
language={English},
abbrev_source_title={Indones. J. Electrical Eng. Comput. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Deekshith20162059,
author={Deekshith, D. and Kinslin, D.},
title={A study on digital marketing and its impact},
journal={Journal of Chemical and Pharmaceutical Sciences},
year={2016},
volume={9},
number={4},
pages={2059-2062},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994091913&partnerID=40&md5=c6ba11406ec8e1b5dba14240b54bb31a},
affiliation={Faculty of Management Studies, Noorul Islam Centre for Higher Education, Kumaracoil, India},
abstract={The fast rising digital economy is demanding the importance of existing marketing practices, and an essential revamp of the marketing prospectus consistent with the promising result and business requirements of the 21st century. Companies are crocked with innovative, opportunities and challenges inside this digital era. Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of the digital marketing is concerned with consumers and allows the customers to intermingle with the product by virtue of digital media (Vishal Midha, 2012). This editorial concentrates on the magnitude of digital promotion for both customers and marketers. We scrutinize the result of digital marketing on the base of firm's sales. 200 respondents opinion are collected to get the clear picture about the present study.},
author_keywords={Consistent;  Interact;  Promotion},
keywords={consumer;  human;  major clinical study;  marketing},
references={Chaffey, D., E-business & E-commerce management- strategy (2011) Implementation and Practice Pearson Education, pp. 72-79. , Paris; Chaffey, D., Smith, P., (2008) E-Marketing Excellence: Planning and Optimizing your Digital Marketing, pp. 580-593. , Routledge. Fourth Edition; Waghmare, G.T., E-commerce, A business review and future prospects in Indian business. Internet, marketing in India (2012) Indian Streams Research Journal, 2 (5), pp. 1-4; Gangeshwer, D.K., E-Commerce or internet marketing: A business review from Indian context, international journal of U-And E- service (2013) Science and Technology, 6 (6), pp. 187-192; Karp, G., (2014) Personal Finance Writer for the Morning Call, 12 (2), p. 24. , Allentown, Pa. Chickago Tribune; Reddy, S., Impact of E-commerce on marketing (2003) Indian Journal of Marketing, 23 (5), p. 34; Midha, V., Article- impact of consumer empowerment on online trust: An examination across genders (2012) Elsevier International Journal, 12 (3), pp. 198-205; Islam, Y.Md.A., Duad, K.A.K., Factors that influence customers' buying intention on shopping online (2011) International Journal of Marketing Studies, 3 (1), pp. 128-139},
correspondence_address1={Deekshith, D.; Faculty of Management Studies, Noorul Islam Centre for Higher EducationIndia; email: dichi28@gmail.com},
publisher={SPB Pharma Society},
issn={09742115},
language={English},
abbrev_source_title={J. Chem. Pharm. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{PatiñoMazo2017,
author={Patiño Mazo, E.P. and Pinilla Hurtado, S.P.},
title={Research and analysis as a basis for the strategic planning of digital marketing [Investigación y análisis como fundamento para la planeación estratégica del mercadeo digital]},
journal={Espacios},
year={2017},
volume={38},
number={41},
art_number={12},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029174960&partnerID=40&md5=cee3e17146af125640d56c75a9e9cfcc},
affiliation={Institución Universitaria Salazar, Herrera IUSH para el Programa de Mercadeo Profesional, Escuela de Administración, Colombia},
abstract={ICT has allowed companies to develop their businesses in a very different way in recent years, hence, digital marketing, is a strategy for every organization. Particularly Tourism, has been one of the economic sectors that has benefited most from the benefits of digital media; However it is necessary to work on some concepts such as research and analysis, prior to the development of the digital marketing strategic plan, in order to enhance its impact. © 2017.},
author_keywords={Consumer;  Digital;  ICT;  Marketing;  Tourism},
references={Bosque, I.R., Business identity, image and reputation: The integration of theoretical perspectives for a successful management (2014) Cuadrenos de Gestión, p. 14; Briceño, C.A., servicios Contac Centers dan salto a la siguiente generación Portafolio, , (07 de Marzo de 2012); Castells, M., (2001) La galaxia internet (Primera edición ed.), , Barcelona: Plaza y Janés editores; Castillo, D.J., La comunicación integral de Marketing: Análisis del fenómeno desde una perspectiva Teórico-Práctica (2006) Investigación y marketing, p. 90; Chamorro, R., Una revolución en el turismo gracias a las TIC (2008) TIC y Turismo, p. 170; González, A.M., METHODOLOGICAL REFLECTION ON GLOBALISATION REVISTA DE ECONOMíA MUNDIAL, pp. 83-110. , (Septiembre de 2003); Economia-Más de $90.000 millones en ventas dejó la séptima versión de Cyberlunes (2016) Recuperado el 25 de Noviembre de, , http://hsbnoticias.com/noticias/economia/mas-de-90000-millones-en-ventas-dejo-la-septima-version-de-173957; Multimedia y Web 2.0. Recuperado el 28 de Noviembre de 2016 (2016), http://www.ite.educacion.es/formacion/materiales/155/cd/modulo_1_Iniciacionblog/concepto_de_web_20.html; Irene Ramos Soler, C., Web 2.0 and social networks: a study of scientific publications in Spanish communication journals (2014) Historia y Comunicación Social, p. 19; Julio Pomés, A.L., Debate de ideas: Branding y redes sociales: el nuevo consumidor 2.0 y la participación ciudadana (2008) Actualidad Económica, , (26 de Junio de; Kenichi, O., (1990) La mente del estratega, , Bogotá, Colombia: Mc Graw Hill; León, L.S., Cinco cosas que debe saber sobre Mobile Marketing Portafolio, , (04 de Enero de 2011); Liner, B.M., Cerf, V.G., Clack, D.D., Khan, R.E., Kleinrock, L., Lynch, D.C., The past and the future history of the internet (1997) COMMUNICATIONS OF THE ACM, p. 40; MInTIC Colombia. (01 de Junio de 2015). Cyberlunes, una jornada para dinamizar y fortalecer el comercio electrónico (2016) Recuperado el 25 de Noviembre de, , http://www.mintic.gov.co/portal/604/w3-article-9378.html, de Ministerio de Tecnologías de la Información y las Comunicaciones; Mootee, I., web 2.0 and the Marketing new 4Ps (2007) Recuperado el 17 de Diciembre de 2016, , http://idr.is/wen-20-and-the/, 3 de Julio de de Idris Mootee oficial web site; Posada, V.H., Internationalization and the Internet: A New Outlook on International Marketing (2013) ADminister, 22, pp. 51-68; Prada, M.C., Cybermarketing as a strategy to the strengthening of Msmes in Sincelejo (Colombia) (2013) Pensamiento y Gestión, p. 55; Romero, A.C., Abad, J.C., Coll, S.F., Gracía, R.H., NETNOGRAPHY AS A RESEARCH TOOL INTO ONLINE CONTEXTS: AN APPLICATION OF IMAGE ANALYSIS IN THE FIELD OF PUBLIC TRANSPORT (2014) Innovar Journal, p. 24; Sánchez, O.M., La estrategia: Génesis y éxodo de un concepto hacia la publicidad (2010) Medellín, , Colombia: Editorial Universidad Pontificia Bolivariana; Trinidad Domínguez Vila, N.A., MANAGEMENT OF SOCIAL NETWORKS OF TOURISM IN THE WEB 2.0 (2014) Revista de Comunicación Vivat Academia, 129, pp. 57-78; (2016) Editorial El Tiempo, , http://www.eltiempo.com/tecnosfera/novedades-tecnologia/convocatoriaspara-estudiar-carreras-universitarias-tic/16755234,www.ElTiempo.com, Recuperado el 25 de Noviembre de 2016 de 21 de Noviembre de},
publisher={Revista Espacios},
issn={07981015},
language={Spanish},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Key2019,
author={Key, T.M. and Czaplewski, A.J. and Ferguson, J.M.},
title={PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS},
journal={Marketing Education Review},
year={2019},
doi={10.1080/10528008.2019.1610331},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85066100885&doi=10.1080%2f10528008.2019.1610331&partnerID=40&md5=eaa1c47a73b6971ded18575cad463751},
affiliation={College of Business, University of Colorado Colorado Springs, Colorado Springs, CO, United States},
abstract={Digital marketing practice continues to grow along with the need for a qualified workforce. This paper presents a course design intended to teach students how to use relevant digital marketing tools and give them an end-to-end experience and managerial control over key resources. Students leave the course with real-world skills and items for their résumé to demonstrate workplace readiness. The project lays out how students create original content, perform keyword research, implement Google Ads and social media pay-per-click campaigns, analyze results, course correct, present a final report, and become Google Ads Certified. Innovation effectiveness is tested and reported. © 2019, Copyright © 2019 Society for Marketing Advances.},
references={Atwong, C.T., A Social media practicum: An action-learning approach to social media marketing and analytics (2015) Marketing Education Review, 25 (1), pp. 27-31; Bacile, T., The Klout challenge: Preparing your student for social media marketing (2014) Marketing Education Review, 23 (1), pp. 87-92; Bobbitt, L.M., Inks, S.A., Kemp, K.J., Integrating marketing courses to enhance team-based experiential learning (2000) Journal of Marketing Education, 22 (1), pp. 15-24; (2017) Demand for digital marketing skill doubles, , https://www.burning-glass.com/blog/demand-digital-marketing-skills-doubles/, Retrieved from; Clarke, T.B., Murphy, J., Wetsch, L.R., Boeck, H., Teaching search engine marketing through the Google ad grant program (2018) Marketing Education Review, 28 (2), pp. 136-147; Ewing, D., Ewing, R., Leveraging experiential learning to encourage role transition from “student” to “professional”: Insights from identity theory (2017) Journal of Marketing Education, 39 (3), pp. 132-144; Freeman, L., Greenacre, L., Jaskari, M.M., Cadwallader, S., Editor’s corner: The “work-ready” marketing graduate: Part II (2017) Marketing Education Review, 39 (3), p. 131; Gonzalez-Padron, T., Ferguson, J.M., Using a service audit project for improving student learning in a service marketing course (2015) Marketing Education Review, 25 (2), pp. 99-116; Greenacre, L., Freeman, L., Jaskari, M.M., Cadwallader, S., Editor’s corner: The “work-ready” marketing graduate (2017) Marketing Education Review, 39 (2), pp. 67-68; Kelly, P., (2017) Demand in digital marketing skills in the US, , https://www.smartinsights.com/managing-digital-marketing/2017-demand-digital-marketing-skills-us/, Retrieved from; Staton, M., Improving student job placement and assessment though the use of digital marketing certification programs (2016) Marketing Education Review, 26 (1), pp. 20-24},
correspondence_address1={Key, T.M.; College of Business, University of Colorado Colorado Springs, 1420 Austin Bluffs Pkwy, United States; email: tkey@uccs.edu},
publisher={Routledge},
issn={10528008},
language={English},
abbrev_source_title={Mark. Educ. Rev.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Chaffey201230,
author={Chaffey, D. and Patron, M.},
title={From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={14},
number={1},
pages={30-45},
doi={10.1057/dddmp.2012.20},
note={cited By 17},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865029417&doi=10.1057%2fdddmp.2012.20&partnerID=40&md5=2c59c3973c6615d6d8654748b16b7ce2},
affiliation={Smart Insights Limited, Waterloo Court, 17 Hunslet Road, Leeds West Yorkshire LS10 1QN, United Kingdom},
abstract={The use of web analytics to improve online marketing dates back to the 1990s when the first web analytics systems were developed. Yet, recent research suggests that many companies are failing to utilize core web analytics best practices and are therefore not getting the potential return from web analytics that they could. This paper reviews the opportunities for companies to better apply web analytics to improve digital marketing performance. An approach is defined to create a strategy to improve the value contributed by web analytics. The paper describes techniques that can be used to set up a digital marketing optimization programme, including a review of how people, process, measures and tools can be combined. © 2012 Macmillan Publishers Ltd.},
author_keywords={conversion rate opti mizati on;  digital analyti cs;  digital marketi ng;  user experience;  web analyti cs},
references={Clifton, B., Web analytics: Web traffi c data sources and vendor comparison (2008) Omega Digital Whitepaper, , http://www.advanced-web-metrics.com/docs/web-data-sources.pdf, accessed 1 February 2012; (2011) Outlook Survey Report, , Web Analytics Association, Published in February; Hamel, S., (2009) Online Analytics Maturity Model (OAMM) Paper, , http://immeria.net/oamm/paper.htm, accessed 1 February 2012; (2009) Conversion Report, , Econsultancy-RedEye Published in October; Kaushik, A., (2007) Web Analytics: An Hour A Day, , Wiley, Hoboken, NJ; Truscott, W., (2003) Six Sigma: Continual Improvement for Businesses, , Butterworth Heinemann, Oxford, UK; Decker, S., (2006) Marketing Bullseye 2: Think Six Sigma Blog Post, , http://decker.typepad.com/welcome/2006/07/marketing_bulls_1.html, 24 July accessed 1 February 2012; Gibbins, C., Lee, G., Patron, M., (2012) RedEye Conversion Rate Optimization Dashboard, , RedEye Whitepaper, January; Chaffey, D., (2001) Optimising E-marketing Performance \- A Review of Approaches and Tools, , in Proceedings of IBM Workshop on Business Intelligence and E-marketing. Warwick, 6 December; Introducing RACE=A practical framework to improve your digital marketing (2010) Blog Post by Dave Chaffey, , http://www.smartinsights.com/blog/digital-marketing-strategy/ race-a-practical-framework-to-improve-your-digital-marketing/, Smart Insights 15 July accessed 1 February 2012; Jackson, S., (2009) Cult of Analytics, , Butterworth-Heinemann, Oxford; Lee, G., Death of " last click wins " : Media attribution and the expanding use of media data (2010) Journal of Direct Data and Digital Marketing Practice, 12 (1), pp. 16-26; Kaplan, R.S., Norton, D.P., Putting the balanced scorecard to work (1993) Harvard Business Review, pp. 134-142. , September-October; Neely, A., Adams, C., Kennerley, M., (2002) The Performance Prism: The Scorecard for Measuring and Managing Business Success, , Financial Times/ Prentice Hall, Harlow, UK; Gibbins, C., (2011) Unlocking the True Value of CRO, , RedEye Whitepaper, March; Kaushik, A., (2006) 10/90 Rule, , http://www.kaushik.net/avinash/the-10-90-rule-for-magnificient-web- analytics-success/, accessed 1 February 2012; Nakatani, K., Chuang, T., A web analytics tool selection method: An analytical hierarchy process approach (2011) Internet Research, 21 (2), pp. 171-186; Sharma, R.S., Dijaw, V., Realising the strategic impact of business intelligence tools (2011) Vine the Journal of Information and Knowledge Management Systems, 41 (2), pp. 113-131; Patron, M., (2011) A Structured Approach to Conversion Rate Optimization, , Whitepaper published at Redeye.com, October 2011; (2011) Your New, New Media Options, , Smart Insights Smart Insights blog post, by Dave Chaffey, 11 July; (2011) Outlook Survey Report, , Web Analytics Association Published in February; (2011) Defi Nition of Web Analytics, , http://www.webanalyticsassociation.org/?page=aboutus, Web Analytics Association accessed 1 February 2012; Wilson, R., Using clickstream data to enhance business-to-business website performance (2010) Journal of Business & Industrial Marketing, 25 (3), pp. 177-187},
correspondence_address1={Chaffey, D.; Smart Insights Limited, Waterloo Court, 17 Hunslet Road, Leeds West Yorkshire LS10 1QN, United Kingdom},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ištvanić201767,
author={Ištvanić, M. and Milić, D.C. and Krpić, Z.},
title={Digital marketing in the business environment},
journal={International Journal of Electrical and Computer Engineering Systems},
year={2017},
volume={8},
number={2},
pages={67-75},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041057024&partnerID=40&md5=920430799fd557ca40c93310f6124b10},
affiliation={Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, Kneza Trpimira 2b, Osijek, 31000, Croatia},
abstract={Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-mail marketing will be discussed. Also, the goal of the paper is to enable more efficient creation and implementation of similar contents in new business environments through an insight into internet advertising, social and business networks.},
author_keywords={Display advertising;  E-mail marketing;  Search engine marketing;  Search engine optimization;  Social network},
references={(2017) Internet Users, , www.internetlivestats.com/internet-users, (accessed); (2017) SEO Tutorial, , seo-tutorial.seoadministrator.com, Seo Administrator, (accessed); (2017) Google's Search Engine Optimization Starter Guide, , static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf, (accessed); (2017) How Search Engines Work, , learndigital.withgoogle.com/digitalgarage/lesson/41#, (accessed); (2017) About Search Network only Campaigns, , support.google.com/adwords/answer/6340430, (accessed); Chaffey, D., (2017) Mobile Marketing Statistics Compilation, , www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketingstatistics, (accessed); An, D., Meenan, P., (2017) Why Marketers Should Care about Mobile Page Speed, , www.thinkwithgoogle.com/marketing-resources/experience-design/mobile-page-speed-load-time, (accessed); (2017) Statista, Number of Monthly Active Facebook Users Worldwide As of 3rd Quarter 2017, , www.statista.com/statistics/264810/number-ofmonthly-active-facebook-users-worldwide, (in millions), (accessed); (2017) Udacity, Social Media Advertising Guide, , www.thedigitalrevolutions.in/freedownloads/free-social-media-guide.pdf, (accessed); (2017) The Ultimate List of Marketing Statistics, , www.hubspot.com/marketing-statistics, Hub Spot, (accessed); Ištvanić, M., (2017) Analysis and Application of Digital Marketing in the Business Environment, , Josip Juraj Strossmayer University of Osijek, Faculty of Electrical Engineering, Computer Science and Information Technology Osijek, Master Thesis, (in Croatian); Chan, T.Y., Wu, C., Xie, Y., Measuring the lifetime value of customers acquired from google search advertising (2011) Marketing Science, 30 (5), pp. 837-850; Hoban, P.R., Bucklin, R.E., Effects of internet display advertising in the purchase funnel: Modelbased insights from a randomized field experiment (2015) Journal of Marketing Research, 52 (3), pp. 375-393; Paquette, H., (2013) Social Media As A Marketing Tool: A Literature Review, , Major Papers by Master of Science Students, paper 2; Ellis-Chadwick, F., Doherty, F., Web advertising: The role of e-mail marketing (2010) Journal of Business Research, 65 (6), pp. 843-848},
publisher={J.J. Strossmayer University of Osijek , Faculty of Electrical Engineering, Computer Science and Information Technology},
issn={18476996},
language={English},
abbrev_source_title={Int. J. Electr. Comput. Eng.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Thomas2019194,
author={Thomas, I.},
title={The impact of the general data protection regulation on digital marketing and analytics},
journal={Applied Marketing Analytics},
year={2019},
volume={4},
number={3},
pages={194-205},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064165260&partnerID=40&md5=ef872fe21f1e24c7061db0a85b9712af},
affiliation={Publicis Group, 35 W. Wacker Drive, Chicago, IL  60601, United States},
abstract={The EU’s General Data Protection Regulation (GDPR) has a substantial impact on all areas of digital marketing and analytics, including first and third-party data collectiontargeting and segmentation, campaign execution and analysis. Since its introduction, the digital marketing industry has made various changes to its practices to comply with the new law, changing the landscape for marketers, advertisers and publishers. This paper reviews the nature and impact of these changes, and makes several recommendations for marketers who may still be unclear on how to balance their own interests with those of the individuals with whom they wish to communicate through their marketing. It also discusses strategies to mitigate the impact of the restrictions imposed by the GDPR on data collection and processing, particularly through third parties. © Henry Stewart Publications.},
author_keywords={Digital advertising;  GDPR;  Personal data;  Privacy;  Regulation;  Third-party data},
references={https://www.dpnetwork.org.uk/wp-content/uploads/2018/11/DPN-Guidance-A4-Publication-17111.pdf, Data Protection Network (2018) ‘Guidance on the use of legitimate interests under the EU General Data Protection Regulation’; , p. 18. , https://dma.org.uk/uploads/misc/5aabd9a90feff-gdpr-essentials-for-marketers----an-introduction-to-the-gdpr_5aabd9a90fe17.pdf, Direct Marketing Association (2018) ‘GDPR for marketers: the essentials’; (2017) Post GDPR and “soft Opt-In for marketing’, , https://www.bto.co.uk/blog/post-gdpr-and-soft-opt-in-for-marketing.aspx; (2018) Proposal for an Eprivacy Regulation, , https://ec.europa.eu/digital-single-market/en/proposal-eprivacy-regulation; (2018) Direct Marketing, pp. 49-51. , https://ico.org.uk/media/1555/direct-marketing-guidance.pdf; (2018) Google Ads Data Protection Terms: Service Information, , https://privacy.google.com/businesses/adsservices/; (2018) IAB Europe Transparency and Consent Framework, , https://advertisingconsent.eu/, (accessed 4th January, 2019); (2018) IAB Techlab Openrtb Advisory — GDPR, , https://iabtechlab.com/wp-content/uploads/2018/02/OpenRTB_Advisory_GDPR_2018-02.pdf, accessed 4th January, 2019; Tockar, A., (2014) Differential Privacy: The Basics, Available At, , https://research.neustar.biz/2014/09/08/differential-privacy-the-basics/; Hercher, J., (2018) Drawbridge Exits Media Business in Europe before GDPR Storms the Castle, , https://adexchanger.com/mobile/drawbridge-exits-media-business-europe-gdpr-storms-castle/, accessed 4th January, 2019; Williams, R., (2018) Verve Will Exit EU Markets as GDPR Deadline Looms, , https://www.mobilemarketer.com/news/verve-will-exit-eu-markets-as-gdpr-deadline-looms/521698/; Glaser, A., (2018) The LA Times isn’t Letting Europeans Read Its Site Thanks to the EU’s New Internet rules’, , https://slate.com/technology/2018/05/the-la-times-isnt-letting-europeans-read-its-site-thanks-to-the-eus-new-internet-rules.html, (accessed 4th January, 2019); Kurzer, R., (2018) Google to Stop Media Buyers from Using Doubleclick Ids, Keeping Measurement & Attribution within Its “walled Garden, , https://martechtoday.com/google-to-stop-media-buyers-from-using-doubleclick-ids-keeping-, available at; (2002) ‘Directive 2002/58/EC of the European Parliament and of the Council of 12 July 2002 concerning the Processing of Personal Data and the Protection of Privacy in the Electronic Communications Sector (Directive on Privacy and Electronic Communications), , https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:32002L0058&from=EN; (2018) AB-375 Privacy: Personal Information: Businesses, , https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201720180AB375, (accessed 4th January, 2019); (2018) Stronger Privacy Rules for Electroniccommunications, , https://ec.europa.eu/digital-single-market/en/news/stronger-privacy-rules-electronic-communications, available at, (accessed 4th January, 2019); (2018) ICO Issues First Enforcement Action under the GDPR, , https://www.huntonprivacyblog.com/2018/09/25/ico-issues-first-enforcement-action-gdpr/; (1995) Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995 on the Protection of Individuals with Regard to the Processing of Personal Data and on the Free Movement of Such Data, , https://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:31995L0046:en:HTML, (accessed 4th January, 2019). measurement-attribution-within-its-walled-garden-215246 (accessed 4th January, 2019); Hatmaker, T., (2018) Facebook Will Cut off Access to Third Party Data for Ad Targeting, , https://techcrunch.com/2018/03/28/facebook-will-cut-off-access-to-third-party-data-for-ad-targeting/, accessed 4th January, 2019; (2018) Our Complaints against Acxiom, Criteo, Equifax, Experian, Oracle, Quantcast,Tapad’, , https://privacyinternational.org/advocacy-briefing/2426/our-complaints-against-acxiom-criteo-equifax-experian-oracle-quantcast-tapad, (accessed 18th November, 2018)},
correspondence_address1={Thomas, I.; Publicis Group, 35 W. Wacker Drive, United States; email: ianth@outlook.com},
publisher={Henry Stewart Publications},
issn={20547544},
language={English},
abbrev_source_title={Appl. Mark. Anal.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wang200314,
author={Wang, Y.-S. and Tang, T.-I.},
title={Assessing customer perceptions of website service quality in digital marketing environments},
journal={Journal of End User Computing},
year={2003},
volume={15},
number={3},
pages={14-31},
note={cited By 68},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-0037678984&partnerID=40&md5=25ab7668098d196e640b6737acd48e9c},
affiliation={National Chunghua Univ. of Educ., Taiwan, Taiwan; MIS, National Chengchi University, Taiwan, Taiwan},
abstract={The e-commerce literature has rarely addressed the measurement of customer perceptions of website service quality in digital marketing environments. It is argued that the current SERVQUAL and IS-SERVQUAL instruments need to be refined and validated to fit the digital marketing environment, as they are targeted primarily towards either traditional retailing or information systems contexts. This article validates and refines a comprehensive model and instrument for measuring customer-perceived service quality of websites that market digital products and services. After a discussion of the conceptualization and operationalization of the service quality construct, the procedure used in modifying items, collecting data, and validating a multiple-item scale is described. Subsequently, evidence of reliability and validity on the basis of analyzing data from a quota sample of 260 adult respondents is presented. Implications for practice and research are then explored. Finally, this paper concludes by discussing limitations that could be addressed in future studies. The final EC-SERVQUAL instrument with good reliability and validity will be essential to the development and testing of e-business theories, and provide researchers with a common framework for explaining, justifying, and comparing differences across results.},
author_keywords={Digital products;  Electronic commerce;  Measurement;  Service quality;  SERVQUAL},
correspondence_address1={Wang, Y.-S.; National Chunghua Univ. of Educ., Taiwan, Taiwan},
issn={10632239},
coden={JEUCE},
language={English},
abbrev_source_title={J. End User Comput.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wang201432,
author={Wang, S.-C. and Wang, S.-S. and Chang, C.-M. and Yan, K.-Q. and Lin, Y.-P.},
title={Systematic approach for digital marketing strategy through data mining technology},
journal={Journal of Computers (Taiwan)},
year={2014},
volume={25},
number={3},
pages={32-51},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84908571858&partnerID=40&md5=e9a5eb20621f265b0b2d0f34679b463c},
affiliation={Department of Information Management, Chaoyang University of Technology, Taichung, 409, Taiwan; Department of Industrial Engineering and Management, Chaoyang University of Technology, Taichung, 409, Taiwan; Department of Business Administration, Chaoyang University of Technology, Taichung, 409, Taiwan},
abstract={Marketing does not involve only sales and advertising; rather, it helps the manager make good decisions pertaining to business, products, and services. Therefore, from the viewpoint of the business, how to meet market requirement has been an important issue. In order to meet market requirement and to develop different marketing strategies, the market segmentation proposes to explore the opportunities of the target market. The method of market segmentation generally includes "consumer preference," "distribution channel," "geographical analysis," and so on. However, previous research on marketing only focused on some fixed point, and those were lack a set of systematic analysis process. In addition, the corporate decisionmaking analyses are mostly collected from the history data. An information system is used to obtain the factors and to conduct market research with those factors. However, the dynamic market requirements will either obstruct the decision-making or affect the appropriateness of the analysis results. In this study during the selection process of the marketing, the products information and previous marketing experience or data are used to first analyze and then to find useful, unobvious, or ineffective methods of marketing. Moreover, the results are selected, mixed, and saved in the marketing database. Finally, the information on marketing activities is presented. In addition, based on the market response, consumer behavior, click-through rate, and other feedback mechanisms, the related information on marketing activities is transferred to the required information that needs to be stored in the marketing database. The study provides not only an advantageous way of finding proper marketing strategies but also an effective method of transforming feedback mechanisms. It makes marketing more instantaneous and effective.},
author_keywords={Apriori algorithm;  Data mining;  Digital marketing strategy;  ID3 algorithm;  RFM},
keywords={Consumer behavior;  Data mining;  Feedback control;  Marketing;  Planning;  Strategic planning, Apriori algorithms;  Consumer preferences;  Data mining technology;  Digital marketing;  Geographical analysis;  ID3 algorithm;  Marketing activities;  RFM, Commerce},
references={Rebecca, K., Justin, P., Graeme, P., Ethical considerations and guidelines in web analytics and digital marketing: A retail case study (2012) Proceedings of the 6th Australian Institute of Computer Ethics conference, pp. 5-12. , Melbourne, Victoria, 13 Feb; Yang, X.Y., Brands leaping and bounding based on disruptive innovation-A case study of FAW own brand pentium (2011) Proceedings of IEEE 18th International Conference on Industrial Engineering and Engineering Management (IE&EM, 3, pp. 1841-1845; (2013) Intelligent Taiwan, , http://www.intelligenttaiwan.nat.gov.tw/index.php, Accessed on 24th of Dec; Pride, W.M., Ferrell, O.C., (2012) Marketing, , 16th ed., Cengage Learning; Keegan, W.J., Green, M., Green, M.C., (2012) Principles of Global Marketing, , Jamaica Hills; Armstrong, G., Harker, M., Kotler, P., (2010) Marketing: An Introduction, , 10th ed., Prentice Hall; Fayyad, U.M., Gregory, P.S., Padhraic, S., Ramasamy, U., (1996) Advances in Knowledge Discovery and Data Mining, , AAAI Press/The MIT Press, Menlo Park, CA; Wertime, K., Fenwick, I., (2008) DigiMarketing: The Essential Guide to New Media and Digital Marketing, , John Wiley & Sons (Asia) Pte., Ltd; Parsons, A., Zeisser, M., Waitman, R., Organizing today for the digital marketing of tomorrow (1998) Journal of Interactive Marketing, 12 (1), pp. 31-53; Chun, N.L., Xiao, W.Z., A study on crm technology implementation and application practice (2009) Proceedings of the IEEE Internet Conference on Computational Intelligence and Natural Computing (CINC, pp. 367-370. , Nanchang, China; Peppers, D., Rogers, M., Is your company ready for one-to-one marketing? (1999) Harvard Business Review, pp. 151-161; Swift, R.S., (2001) Accelerating Customer Relationships: Using CRM and Relationship Technologies, , Prentice Hall Professional; Luan, J., Serban, A.M., Technologies, products, and models supporting knowledge management (2004) New Directions for Institutional Research, 2002 (113), pp. 85-104. , Spring; Lin, S., Xu, W., Guo, Y., A survey of current CRM practices in China (2010) Proceedings of E-Business and EGovernment (ICEE, pp. 3607-3610. , Guangzhou; Liu, C.N., Zhu, X.W., A study on CRM technology implementation and application practice (2009) Proceedings of IEEE Internet Conference on Computational Intelligence and Natural Computing, pp. 367-370. , (CINC), Nanchang, China; Kahan, R., Using database marketing techniques to enhance your one-to-one marketing initiatives (1998) Journal of Consumer Marketing, 15, pp. 491-493; Hughes, A.M., (1994) Strategic Database Marketing, , Chicago, Probus Publishing; Goodman, J., Leveraging the customer database to your competitive advantage (1992) Direct Marketing, 55 (8), pp. 26-27; Roiger, R.J., Geatz, M.W., (2003) Data Mining: A Tutorial-Based Primer, , Boston, Addison-Wesley; Berry, M.J.A., Linoff, G.S., (2004) Data Mining Techniques for Marketing, Sales and Customer Support, , 2nd Ed., New York: John Wiley; Fayyad, U., Stolorz, P., Data mining and KDD: Promise and challenges (1997) Future Generation Computer Systems, 13, pp. 99-115; Agrawal, R., Srikant, R., Fast algorithm for mining association rules (1994) Proceedings of International Conference on Very Large Data Bases, pp. 487-499; Quinlan, J.R., Induction of decision trees (1986) Machine Learning, 1 (1), pp. 81-106; Chen, F.M., Li, Y.Z., Sheu, J.J., Yang, W.P., Using data mining for analyzing experiential marketing in blogs (2008) Journal of Internet Technology, 9 (4), pp. 421-430; Hauser, J.R., Don, C., The house of quality (1988) Harvard Business Review, 66 (3), pp. 63-73. , May-June; Milgram, S., The small world problem (1967) Psychology Today, 2, pp. 60-67; Russell, C.A., Toward a framework of product placement: Theory propositions (1998) Advances in Consumer Research, 25, pp. 357-362; (2000) Database, , http://www.microsoft.com/taiwan/technet/itsolutions/ecommerce/maintain/optimize/busdanal.aspx?mfr=true, FoodMart Accessed on 24th of Dec. 2013; (2013) OsCommerce, , http://www.oscommerce.com, Accessed on 24th of Dec; (2013) Google Analytics, , http://www.google.com/analytics/index.html, Accessed on 24th of Dec},
correspondence_address1={Wang, S.-S.; Department of Industrial Engineering and Management, Chaoyang University of TechnologyTaiwan},
publisher={Computer Society of the Republic of China},
issn={19911599},
language={English},
abbrev_source_title={J. Comput.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Oklander201880,
author={Oklander, M. and Oklander, T. and Yashkina, O. and Pedko, I. and Chaikovska, M.},
title={Analysis of technological innovations in digital marketing},
journal={Eastern-European Journal of Enterprise Technologies},
year={2018},
volume={5},
number={3-95},
pages={80-91},
doi={10.15587/1729-4061.2018.143956},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060759034&doi=10.15587%2f1729-4061.2018.143956&partnerID=40&md5=8ec1202b5092b8b1fc3e2655ae905736},
affiliation={Department of Marketing and Business Administration, Odessa I. I. Mechnikov National University, Dvoryanska str., 2, Odessa, 65082, Ukraine; Department of Marketing, Odessa National Polytechnic University, Shevchenka blvd., 1, Odessa, 65044, Ukraine; Department of Economics and Entrepreneurship, Odessa State Academy of Civil Engineering and Architecture, Didrihsona str., 4, Odessa, 65029, Ukraine},
abstract={The main technological innovations in digital marketing as a specific form of marketing under conditions of the informatization of society have been examined. It has been substantiated that the principal direction of digital marketing is the personalized attitude to users. It has been proven that the personalized relationship with a potential customer becomes the essence of marketing, the core of its effectiveness. It is shown that digital methods for processing and using information becoming the main source for improving marketing efficiency. The need for a comparative analysis of the technological innovations of digital marketing is predetermined by the fact that the scientific and technical development stimulates the emergence of a significant number of methods that have an influence on the consumer. Studying these methods makes it possible to identify their strengths when devising the marketing strategy and tactics of enterprises. The study highlighted a system of classical tools of digital marketing - search engine optimization, contextual advertising, social media marketing, technology of Big Data, retargeting, emailing. The essence, content, purpose, and scope of application of digital marketing tools were defined, which have emerged as a result of the latest technological innovations - native content, artificial intelligence, integration of marketing technologies, virtual and augmented reality, the Internet of Things, voice bots, voice, video and mobile marketing, affiliate marketing. Five strategies for the monetization of applications in mobile marketing have been identified. We have performed analysis of CPI-networks with a focus on mobile and non­motivated user traffic. We constructed a model of interaction between counterparties and the principles of an integrated approach to affiliate marketing projects, in particular, the need to find a reasonable, substantiated compromise plan has been shown. In this case, the task on choosing the optimal variant of a project is stated as a multicriteria optimization problem. We have analyzed methods for solving this problem and provide appropriate recommendations related to the choice of the most efficient method. The significance of the results obtained is predetermined by the fact that they could form a theoretical base for improving the effectiveness of marketing activity under conditions of the informatization of society through the use of appropriate strategies for monetization, better interaction between counterparties in affiliate marketing, identification of conditions for using the advantages and disadvantages of technological innovations of digital marketing. In contract to known methods for improving the effectiveness of marketing activity, the proposed approaches provide a basis for profitable work under conditions of digital economy. © M. Oklander, T. Oklander, O. Yashkina, I. Pedko, M. Chaikovska, 2018.
Розглянуто основнi технологiчнi iнновацiї цифрового мар- кетингу як специфiчної форми маркетингу в умовах iнформа- тизацiї суспiльства. Обґрунтовано, що головним напрямком цифрового маркетингу є персонiфiковане вiдношення до корис- тувачiв. Доведено, що персонiфiкований зв'язок з потенцiйним клiєнтом стає суттю маркетингу, першопричиною його ефек- тивностi. Показано, що цифровi методи обробки та викори- стання iнформацiї стають основним джерелом пiдвищення ефективностi маркетингу. Необхiднiсть порiвняльного аналiзу технологiчних iннова- цiй цифрового маркетингу обумовлена тим, що науково-тех- нiчний розвиток стимулює виникнення значної кiлькостi методiв впливу на споживача. Дослiдження цих методiв доз- воляє виявити їх сильнi сторони для використання при роз- робцi маркетингової стратегiї та тактики пiдприємств. В результатi дослiдження видiлена система класичних iнструментiв цифрового маркетингу - пошукова оптимiза- цiя, контекстна реклама, маркетинг в соцiальних мережах, технологiя великих даних, ретаргетiнг, електрона пошта. Визначено сутнiсть, змiст, призначення та область вико- ристання iнструментiв цифрового маркетингу, якi з'явили- ся в результатi новiтнiх технологiчних iнновацiй - натив- ний контент, штучний iнтелект, iнтеграцiя маркетингових технологiй, вiртуальна i доповнена реальнiсть, голосовi боти, Iнтернет речей, вiдео- i мобiльний маркетинг, парт- нерський маркетинг. Видiлено п'ять стратегiй монети- зацiї додаткiв в мобiльному маркетингу. Виконано аналiз CPI-мереж з орiєнтацiєю на мобiльний i невмотивований трафiк. Розроблено модель взаємодiї контрагентiв та прин- ципи iнтегрованого пiдходу проектiв партнерського мар- кетингу, зокрема показано необхiднiсть пошуку розумно- го, обґрунтованого компромiсного плану. При цьому задачу вибору оптимального варiанту проекту сформульовано як задачу багатокритерiальної оптимiзацiї. Проведено аналiз методiв вирiшення цiєї задачi та надано вiдповiднi рекомен- дацiї щодо вибору найбiльш доцiльного методу. Значимiсть отриманих результатiв обумовлена тим, що вони можуть стати теоретичною базою пiдвищення ефек- тивностi маркетингової дiяльностi в умовах iнформатизацiї суспiльства за рахунок використання адекватних стратегiй монетизацiї, покращення форм взаємодiї контрагентiв парт- нерського маркетингу, виявлення умов застосування, переваг i недолiкiв технологiчних iнновацiй цифрового маркетингу. На вiдмiну вiд вiдомих методiв пiдвищення ефективностi марке- тингової дiяльностi запропонованi пiдходи створюють пiд- ґрунтя для прибуткової роботи в умовах цифрової економiки. © M. Oklander, T. Oklander, O. Yashkina, I. Pedko, M. Chaikovska, 2018.},
author_keywords={Affiliate marketing;  Artificial intelligence;  Internet of Things;  Iнтернет речей;  Mobile marketing;  Native content;  Мобiльний маркетинг;  нативний контент;  Партнерський мар- кетинг;  Штучний iнтелект},
references={Rudelius, V., Azarian, O.M., Babenko, N.O., (2009) Marketynh: pidruchnyk, p. 648. , Kyiv; Bhalla, G., (2011) Collaboration and co-creation: New platforms for marketing and innovation, p. 205. , https://doi.org/10.1007/978-1-4419-7082-4, Springer; Lovelock, C.H., Wirtz, J., (2016) Services Marketing: People, Technology, Strategy, p. 800. , https://doi.org/10.1142/y0001, World Scientific Publishing Co Pte Ltd; Godin, S., (2012) All marketers are liars: The power of telling authentic stories in a low-trust world, , New York: Penguin; Illiashenko, S.M., Ye, I.T., Internet promotion tools and techniques: analytical review (2015) Marketynh i menedzhment innovatsiy, (3), pp. 20-32; Oklander, M.A., Oklander, T.O., Yashkina, O.I., Marketing research trends: online panels and online communities (2018) Marketing and Management of Innovations, (1), pp. 118-129. , https://doi.org/10.21272/mmi.2018.1-08; Oklander, M.A., Oklander, T.O., Yashkina, O.I., (2017) Tsyfrovyi marketynh-model marketynhu XXI storichchia, p. 292. , Odessa: Astroprynt; Shaban, K.S., Zozulov, O.V., Classification of Interorganizational Associations is in Context of Forming of Innovative Politics of Industrially-Productive Enterprise (2015) Ekonomichnyi visnyk Natsionalnoho tekhnichnoho universytetu Ukrainy Kyivskyi politekhnichnyi instytut, (12), pp. 402-410; Edelman, B., Risk, B.W., Information, and Incentives in Online Affiliate Marketing (2015) Journal of Marketing Research, 52 (1), pp. 1-12. , https://doi.org/10.1509/jmr.13.0472; Snyder, P., Kanich, C., Characterizing fraud and its ramifications in affiliate marketing networks (2016) Journal of Cybersecurity, 2 (1), pp. 71-81. , https://doi.org/10.1093/cybsec/tyw006; Mironenko, D.S., Functional model of the system promotion affiliate program in partner networks (2017) Visnyk Pryazovskoho derzhavnoho tekhnichnoho universytetu, (34), pp. 176-181; Chaikovska, M., Chaikovskyi, M., Strategies for implementation of affiliate-projects in marketing activity (2018) Scientific Journal of Polonia University, 27 (2), pp. 18-25. , https://doi.org/10.23856/2702; Zadeh, L.A., Fuzzy sets (1965) Information and Control, 8 (3), pp. 338-353. , https://doi.org/10.1016/s0019-9958(65)90241-x; Raskin, L.G., Sira, O.V., (2008) Nechetkaya matematyka, p. 352. , Kharkiv; Pawlak, Z., Rough sets (1982) International Journal of Computer & Information Sciences, 11 (5), pp. 341-356. , https://doi.org/10.1007/bf01001956; Raskin, L., Sira, O., Method of solving fuzzy problems of mathematical programming (2016) Eastern-European Journal of Enterprise Technologies, 5 (4), pp. 23-28. , https://doi.org/10.15587/1729-4061.2016.81292, (83); Raskin, L., Sira, O., Fuzzy models of rough mathematics (2016) Eastern-European Journal of Enterprise Technologies, 6 (4), pp. 53-60. , https://doi.org/10.15587/1729-4061.2016.86739, (84)},
publisher={Technology Center},
issn={17293774},
language={English},
abbrev_source_title={East.-Eur. J. Enterp. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Viana2016,
author={Viana, D.L.C.A. and Matos, L.A. and Brasil, K.R.C. and Ramos, S.M.S. and Costa Júnior, F.C.A.},
title={The digital marketing and the relationship between companies and customers in fashion business [O marketing digital e o relacionamento entre empresas e clientes em negócios de moda]},
journal={Espacios},
year={2016},
volume={37},
number={20},
art_number={26},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017631754&partnerID=40&md5=8f2bb48d1580bc2c7aa7a90b050cf1a6},
affiliation={Universidade de Fortaleza - Unifor, Brazil},
abstract={Organizations have used social networks as a digital marketing tool and relationship with its customers and, in this scenario, the Instagram social network is considered one of the most used digital media in the world. This study aimed to analyze the use of Instagram in the relationship company/client in fashion business. The methodology of data collection and analysis was conducted in a qualitative approach with interviews with fashion retail stores managers and questionnaires with clients of these respective stores. The data content analysis helped the conclusion that the use of social network Instagram as a marketing tool adds value to the company and customer, facilitating communication and improving the relationship between them.},
author_keywords={Customer relationship;  Marketing;  Social networks},
references={Brandão, V.C., (2001) Comunicação e marketing na era digital: a internet como mídia e canal de vendas, , XXIV Congresso Brasileiro De Ciências Da Comunicação. Campo Grande-MS-3 à 7 de setembro de 2001; Cavendish, A.A., (2013) A passarela virtual: uma análise do aplicativo Instagram como plataforma de construção de narrativas de moda, , http://bdm.unb.br/handle/10483/5007, Trabalho de Conclusão de Curso (Bacarelado em publicidade e propaganda). Universidade de Brasília. Brasília. Acesso em: 18 mar 2015; Cervo, A.L., Bervian, P.A., Silva, R., (2007) Metodologia científica, , 6. ed. São Paulo: Pearson Prentice Hall; Chamusca, M., Carvalhal, M., (2011) Comunicação e Marketing Digitais: conceitos, práticas, métricas e inovações, , Edições VNI, Salvador-BA; Chizzotti, A., (2010) Pesquisa em ciências humanas e sociais, , 11.ed. São Paulo: Cortez; Cintra, F.C., Marketing Digital: A era do marketing On-line (2010) Investigação, São Paulo, 10, pp. 6-12; Claro, D.P., (2005) Marketing de relacionamento: conceitos e desafios para o sucesso do negócio, , http://core.ac.uk/download/pdf/6228806.pdf, IBMEC, São Paulo. Acesso em: 15/05/2015; Corrêa, E.S., Sousa, A.A., Ramos, D.O., O estudo das redes sociais na comunicação digital: é preciso usar metáforas? (2009) Estudos em comunicação, (6), pp. 201-255. , São Paulo; Cunha, G.I.C., Cunha, J.I.C., Monte, W.S., As Mídias Sociais e as Empresas de Moda (2015) PMKT-Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia, 16, pp. 28-45. , São Paulo; Dordor, X., (2007) Mídia/mídia alternativa-A escolha de uma estratégia global de comunicação para a empresa, , Tradução: Fernando Santos-São Paulo ; Nobel; Gil, A.C., (2009) Métodos e Técnicas de Pesquisa Social, , 6. Ed-São Paulo: Atlas; Hinerasky, D.A., O Instagram Como Plataforma De Negócio de Moda: dos "itbloggers" às "it-marcas" (2014) 4° Encontro de GTs-Comunicon. São Paulo-SP-, 8. , http://www.espm.br/download/Anais_Comunicon_2014/gts/gt_seis/GT06_HINERASKY.pdf, 09 e 10 de outubro de 2014. Acesso em: 20/06/2015; Kotler, P., Armstrong, G., (2003) Princípios de marketing, , 9. ed-São Paulo: Prentice Hall; Kotler, P., (2003) Marketing de A a Z: 80 conceitos que todo profissional precisa saber, , Rio de Janeiro: Campus; Lakatos, E.M., Marconi, M.A., (2010) Fundamentos de metodologia cientifica, , 7. Ed.-São Paulo: Atlas; Oliveira, Y.R., (2014) O Instagram como Uma Nova Ferramenta para Estratégias Publicitárias, , http://www.portalintercom.org.br/anais/nordeste2014/resumos/R42-0112-1.pdf, XVI Congresso de Ciências da Comunicação na Região Nordeste-João Pessoa-PB-15 a 17/05/2014. Acesso em: 10/09/2015; Paixão, M.V., (2008) Pesquisa e planejamento de marketing e propaganda, , Curitiba: Ibpex; Prodanov, C.C., Freitas, E.C., (2013) Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico-2, , ed.-Novo Hamburgo: Feevale; Saliby, P.E., O marketing de relacionamento: o novo marketing da era competitiva (1997) RAE light, 3 (4), pp. 6-12. , São Paulo; Santos, P.C., (2009) As redes sociais como ferramenta de relacionamento com os consumidores, , http://bdm.unb.br/bitstream/10483/1168/1/2009_Patr%C3%ADciaCarvalhoSantos.pdf, Trabalho de Conclusão de Curso (Bacharelado em Administração)-Universidade de Brasília. Brasília-DF. Acesso em: 23/08/2015; Shiffman, L.G., Kanuk, L.L., (2000) Comportamento do Consumidor, , 6.ed. Rio de Janeiro: LTC-Livros Técnicos e Científicos Editora S.A; Telles, A., (2010) A revolução das Mídias Sociais, , Cases, Conceitos, Dicas e Ferramentas. São Paulo; Tubino, D.L., (2010) O marketing digital e as oportunidades das redes sociais para as marcas, , http://www.lume.ufrgs.br/bitstream/handle/10183/29604/000768660.pdf?sequence=1, Trabalho de Conclusão de Curso (Bacharelado em Administração)-Universidade Federal do Rio Grande do Sul, Porto Alegre. Acesso em 21/06/2015; Vieira, L.F., Maldaner, N.M., (2012) Branding no Twitter: case Polar, , XIII Congresso de Ciências da Comunicação na Região Sul. Chapecó-SC-31/05 à 02/06/2012},
correspondence_address1={Matos, L.A.; Universidade de Fortaleza - UniforBrazil; email: matosluana@hotmail.com},
publisher={Revista Espacios},
issn={07981015},
language={Portuguese},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rana201886,
author={Rana, N.P. and Dwivedi, Y.K.},
title={An empirical examination of antecedents determining students' usage of clickers in a digital marketing module},
journal={International Journal of Business Information Systems},
year={2018},
volume={27},
number={1},
pages={86-104},
doi={10.1504/IJBIS.2018.088572},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85038634671&doi=10.1504%2fIJBIS.2018.088572&partnerID=40&md5=4ae0fab03991492cc2325d4f82ce8eea},
affiliation={School of Management, Swansea University Bay Campus, Fabian Way, Swansea, SA1 8EN, United Kingdom},
abstract={As more and more educational institutions are integrating new technology such as clickers into their learning system, it becomes increasingly essential to have an understanding of students' perceptions about such technology on their overall learning process. The incorporation of clickers into teaching instructions has created implications for teaching practices and student satisfaction. The purpose of this research is to understand student use and satisfaction with clickers in a large undergraduate digital marketing class in a British university. To do so, we propose a conceptual model based on information systems (IS) success models to understand student's usage behaviour and satisfaction with clickers. The data were analysed based on 138 valid responses gathered from the students, where clickers are effectively used for teaching and learning purposes. The results provided a strong support for all eight hypothesised relationships and adequate variance on its key dependent variables in the proposed research model. Copyright © 2018 Inderscience Enterprises Ltd.},
author_keywords={Clickers;  Higher education;  IS success models;  Student;  UK;  Usage},
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Student perceptions of 'useful' digital technology in university teaching and learning (2015) Studies in Higher Education, pp. 1-13; Hoanca, B., How well do clicker scores correlate with course performance? 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(2011) Issues in Accounting Education, 26 (4), pp. 701-723; Rai, A., Lang, S.S., Welker, R.B., Assessing the validity of IS success models: An empirical test and theoretical analysis (2002) Information Systems Research, 13 (1), pp. 50-69; Rana, N.P., Dwivedi, Y.K., Using clickers in a large business class examining use behavior and satisfaction (2016) Journal of Marketing Education, 38 (1), pp. 47-64; Rana, N.P., Dwivedi, Y.K., Al-Khowaiter, W.A., A review of literature on the use of clickers in the business and management discipline (2016) The International Journal of Management Education, 14 (2), pp. 74-91; Rana, N.P., Dwivedi, Y.K., Slade, E.L., Lal, B., Cyber-slacking: Exploring students' usage of internet-enabled devices for non-class related activities (2016) Proceedings of 22nd Americas Conference on Information Systems, , 11-13 August, San Diego, California, USA; Rana, N.P., Dwivedi, Y.K., Williams, M.D., Lal, B., Examining the success of the online public grievance redressal systems: An extension of the IS success model (2015) Information Systems Management, 32 (1), pp. 39-59; Rana, N.P., Dwivedi, Y.K., Williams, M.D., Piercy, N.C., An extended DeLone and McLean's information system model for examining success of online public grievance redressal system in Indian context (2015) International Journal of Indian Culture and Business Management, 10 (3), pp. 267-290; Rana, N.P., Dwivedi, Y.K., Williams, M.D., Weerakkody, V., Investigating success of an e-government initiative: Validation of an integrated IS success model (2015) Information Systems Frontiers, 17 (1), pp. 127-142; Roblyer, M.D., Wiencke, W.R., Design and use of a rubric to assess and encourage interactive qualities in distance courses (2003) American Journal of Distance Education, 17 (2), pp. 77-98; Seddon, P.B., A re-specification and extension of the DeLone and McLean model of IS success (1997) Information Systems Research, 8 (3), pp. 240-253; Seddon, P.B., Kiew, M.Y., A partial test and development of the DeLone and McLean model of IS success (1996) Australasian Journal of Information Systems, 4 (1), pp. 90-109; Segars, A.H., Grover, V., Re-examining perceived ease of use and usefulness: A confirmatory factor analysis (1993) MIS Quarterly, 17 (4), pp. 517-525; Smith, J.B., Barclay, D.W., The effects of organizational differences and trust on the effectiveness of selling partner relationships (1997) The Journal of Marketing, 61 (1), pp. 3-21; Stagg, A., Lane, M., Using clickers to support information literacy skills development and instruction in first-year business students (2010) Journal of Information Technology Education: Research, 9 (1), pp. 197-215; Steiger, J.H., Lind, J.C., Statistically-based tests for the number of common factors (1980) Annual Spring Meeting of the Psychometric Society, , Iowa City; Stowell, J.R., Oldham, T., Bennett, D., Using student response systems ('clickers') to combat conformity and shyness (2010) Teaching of Psychology, 37 (2), pp. 135-140; Thoms, C.L., Williams, H.D., Using student response systems (clickers) in redesigning a blended learning curriculum (2010) International Conference on Education, Research, and Innovation, pp. 15-17; Tlhoaele, M., Hofman, A., Naidoo, A., Winnips, K., Using clickers to facilitate interactive engagement activities in a lecture room for improved performance by students (2014) Innovations in Education and Teaching International, 51 (5), pp. 497-509; Venkatesh, V., Davis, F.D., A theoretical extension of the technology acceptance model: Four longitudinal field studies (2000) Management Science, 45 (2), pp. 186-204; Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D., User acceptance of information technology: Toward a unified view (2003) MIS Quarterly, 27 (3), pp. 425-478; Voelkel, S., Bennett, D., New uses for a familiar technology: Introducing mobile phone polling in large classes (2014) Innovations in Education and Teaching International, 51 (1), pp. 46-58; Volman, M., Dam, G.T., Learning and the development of social identities in the subjects care and technology (2007) British Educational Research Journal, 33 (6), pp. 845-866; Xu, Y., Yu, Y., An enhanced technology acceptance model for web-based learning (2004) Journal of Information Systems Education, 15 (4), pp. 365-374; Zikmund, W.G., (1994) Business Research Methods, , 4th ed., The Dryden Press, New York, NY},
correspondence_address1={Dwivedi, Y.K.; School of Management, Swansea University Bay Campus, Fabian Way, United Kingdom; email: y.k.dwivedi@swansea.ac.uk},
publisher={Inderscience Enterprises Ltd.},
issn={17460972},
language={English},
abbrev_source_title={Int. J. Bus. Inf. Syst.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Centobelli20161473,
author={Centobelli, P. and Cerchione, R. and Esposito, E. and Raffa, M.},
title={Digital marketing in small and medium enterprises: The impact of web-based technologies},
journal={Advanced Science Letters},
year={2016},
volume={22},
number={5-6},
pages={1473-1476},
doi={10.1166/asl.2016.6648},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84985995215&doi=10.1166%2fasl.2016.6648&partnerID=40&md5=1e1073d0a890e6681a9709b04f95b644},
affiliation={Department of Chemical, Materials and Industrial Production Engineering, University of Naples Federico II, P.le Tecchio, 80, Naples, 80125, Italy; Department of Industrial Engineering, University of Naples Federico II, P.le Tecchio 80, Naples, 80125, Italy},
abstract={This paper analyzes the application of web-based technologies supporting firms in the area of digital marketing. A systematic review of literature has identified three research questions regarding the main relational, marketing and search optimization tools adopted by small and medium enterprises (SMEs). These research questions have been subsequently addressed through a survey that involved 73 handicraft and/or retail SMEs operating in jewelry industry. The survey results point out that in few years the scenario has changed and SMEs are generally inclined to use traditional technologies instead of the updated ones, which are also cheap and easy to use. These results show the problems of SMEs to be reactive to the fast technological changes that are affecting marketing, as well as the low-intense support from ICT vendors in the process of choosing the adequate webbased solutions. The paper also highlights that SMEs typically do not have resources focused on the evolution of the digital market and they are not even able to follow the technologic dynamic environment. © 2016 American Scientific Publishers. All rights reserved.},
author_keywords={Artisanship;  IT-Based systems;  Jewelry;  Online marketing;  Survey;  Web-Marketing},
references={Antonelli, C., Geuna, A., Steinmueller, W.E., (2000) International Journal of Technology Management, 20, p. 72; Esposito, E., Mastroianni, M., (2001) Technovation, 22, p. 41; Matlay, H., Westhead, P., (2005) International Small Business Journal, 23, p. 279; Garrigos-Simon, F.J., Alcami, R.L., Ribera, T.B., (2012) Management Decision, 50, p. 1880; Cerchione, R., Esposito, E., Spadaro, M.R., (2015) Sustainability, 7, p. 10210; Dotsika, F., Patrick, K., (2013) Information Technology and People, 26, p. 368; Hsu, F.M., Fan, C.T., Lin, C.M., Chiu, C.M., (2013) Procedia—Social and Behavioral Sciences, 73, p. 418; Syuhada, A.A., Gambett, W., (2013) Procedia Technology, 11, p. 446; Govender, J.P., (2013) Problems and Perspectives in Management, 11, p. 20; Öztamur, D., Karakadılar, ˙IS., (2014) Procedia—Social and Behavioral Sciences, 150, p. 511; Nobre, H., Silva, D., (2014) Journal of Transnational Management, 19, p. 138; Chen, S.C., Lin, C.P., (2015) Technological Forecasting and Social Change; Patel, A., Al-Janabi, S., Al-Shourbaji, I., Pedersen, J.M., (2015) Computers and Security, 49, p. 107; Manchanda, P., Dubé, J.P., Goh, K.Y., Chintagunta, P.K., (2006) Journal of Marketing Research, 43, p. 98; Kim, K.Y., Lee, B.G., (2015) Technological Forecasting and Social Change, 91, p. 78; Huang, C.C., Lin, T.C., Lin, K.J., (2009) Electronic Commerce Research and Applications, 8, p. 160; Mariussen, B., Daniele, R., Bowie, D., (2010) Service Industries Journal, 30, p. 1707; Emiliani, M.L., (2000) Supply Chain Management, 5, p. 176; Nasomyont, T., Wisitpongphan, N., (2014) Advanced Materials Research, 931, p. 1462; Dou, W., Lim, K.H., Su, C., Zhou, N., Cuz, N., (2010) MIS Quarterly: Management Information Systems, 34, p. 261; Goldfarb, A., Tucker, C., (2011) Management Science, 57, p. 458; (2005) The New SME Definition, User Guide and Model Declaration, European Commission, , DG Enterprise and Industry, Bruxelles},
correspondence_address1={Cerchione, R.; Department of Industrial Engineering, University of Naples Federico II, P.le Tecchio 80, Italy},
publisher={American Scientific Publishers},
issn={19366612},
language={English},
abbrev_source_title={Adv. Sci. Lett.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Webber2013291,
author={Webber, R.},
title={The evolution of direct, data and digital marketing},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2013},
volume={14},
number={4},
pages={291-309},
doi={10.1057/dddmp.2013.20},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84879752047&doi=10.1057%2fdddmp.2013.20&partnerID=40&md5=794298faff0fb3dc7fa7d5598fd31636},
affiliation={OriginsInfo.Ltd, 16 Broadlands Road, London N6 4AN, United Kingdom},
abstract={Since the late 19th century when the concept first originated, Direct Marketing (DM) has evolved from a process that underpinned a distinct mode of transacting business with customers into an activity in which virtually every large organization is involved. This evolution has been most rapid since the founding of the Institute of Direct and Digital Marketing (IDM) in 1988. This paper describes the key trends that have shaped the evolution of DM over this period. Despite the introduction of new channels, the expansion of data processing capabilities and the proliferation of data analysis tools, the paper finds a surprising level of continuity in terms of the underlying business concepts and models associated with the industry. The period has been one of evolution rather than disruptive revolution. Many of the business concepts that underlie DM are as relevant today as they were 25 or even a hundred years ago. The paper represents the collective opinion of the Editorial Board of the IDM journal, led by Webber, to celebrate the 25th anniversary of the IDM.},
author_keywords={business model;  Direct Marketing;  Direct Marketing history;  evoluti on;  Marketing profession},
references={Chen, D., Sain, S.L., Guo, K., Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining' (2012) Journal of Database Marketing Customer Strategy Management, 19 (3), pp. 197-208; Webber, R., How parties used segmentation in the 2005 General Election Campaign' (2006) Interactive Marketing, 7 (3), pp. 239-252; Webber, R., Designing geodemographic classifi cations to meet contemporary business needs' (2004) Interactive Marketing, 5 (3), pp. 219-237; Nitsche, M., Developing a truly customer-centric CRM system (2002) I Nteractive Marketing, 3 (3), pp. 207-217; Reichheld, F., (1996) The Loyalty Effect, , H arvard Business Review Press; Magidson, J., Improved statistical techniques for response modelling: Progression beyond regression (1988) Journal of Direct Marketing, 2 (4), pp. 6-18; Step-by-step data mining guide (2000) S PSS, , ftp://ftp.software.ibm.com/software/analytics/spss/support/Modeler/ Documentation/14/UserManual/CRISP-DM.pdf, CRISP-DM 1.0; Leventhal, B., An introduction to data mining and other techniques for advanced analytics (2010) Journal of Direct Data and Digital Marketing Practice, 12 (2), pp. 137-153; Leventhal, B., An approach to fusing market research with database marketing (1997) Journal of Market Research Society, 39 (4), pp. 545-558; Berry, J., How should the goals for " contact optimisation " be set, and how should contact optimisation be managed in a multi-channel inbound and outbound environment (2009) Journal of Database Marketing & Customer Strategy Management, 16 (4), pp. 241-245; Sleight, P., Tesco.com (2001) Interactive Marketing, 2 (4), pp. 373-383; Fairlie, R., Tesco.com: Defi ning the online shopping experience for the UK consumer (2004) Interactive Marketing, 5 (4), pp. 373-377; Peterson, M., Gröne, F., Kammer, K., Kirscheneder, J., Multi-channel customer management: Delighting consumers, driving effi ciency (2010) Journal of Direct, Data and Digital Marketing Practice, 12 (1), pp. 10-15; Starkey, S., E-retail-Using home delivery as a service differentiator and strategic marketing tool (2010) J Ournal of Direct, Data and Digital Marketing Practice, 12 (2), pp. 165-173; McCarthy, J., New technology briefi ngs: E-catalogues and e-brochures: Their part in record e-retail fi gures (2006) Journal of Direct Data and Digital Marketing Practice, 8 (2), pp. 151-161; Hymas, J., Online marketing: Segmentation and targeted customer strategies for the web (2001) J Ournal of Financial Services Marketing, 5 (4), pp. 326-331},
correspondence_address1={Webber, R.; OriginsInfo.Ltd, 16 Broadlands Road, London N6 4AN, United Kingdom; email: Richardwebber@originsinfo.eu},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Copulsky2019311,
author={Copulsky, J.},
title={Do conversational platforms represent the next big digital marketing opportunity?},
journal={Applied Marketing Analytics},
year={2019},
volume={4},
number={4},
pages={311-316},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064169949&partnerID=40&md5=54f9150f9db31b842b8ef7525c76382b},
affiliation={Medill School and Kellogg School of Management at Northwestern University, 1870 Campus Drive, 3rd Floor, Evanston, IL  60208, United States},
abstract={This paper examines the evolution of conversational platforms. Over the next three to five years, the technology will likely evolve rapidly, allowing conversational platforms to move beyond established customer service use cases to applications that facilitate more informed customer decision-making and create more immersive brand engagement experiences. Marketers will need to sort through the legal, regulatory and brand trust issues associated with the Big Data generated by conversational platforms, as well as integrate conversational platforms into their user experience roadmap, data strategies and marketing technology stack. © Henry Stewart Publications.},
author_keywords={Brand engagement;  Brand trust;  Chatbots;  Conversational platforms;  Customer experience;  Digital marketing;  Recommender systems;  Virtual assistants},
references={Salecha, M., (2016) Story of ELIZA, the First Chatbot Developed in 1966’, , www.analyticsindiamag.com/story-eliza-first-chatbot-developed-1966/, Analytics India Magazine, 5th October, (accessed 15th February, 2019). More details on how ELIZA works can be found at Chatbot Pack (n.d.)’How Eliza Chatbot works?’, available at: www.chatbotpack.com/how-eliza-chatbot-works/ (accessed 15th February, 2019); www.betterhelp.com/advice/therapy/rogerian-therapy-what-is-person-centered-therapy-and-how-does-it-work/, ‘Rogerian therapy is a type of counseling in which the therapist is nondirective but supportive, allowing the client to direct the course of their therapy.The counselor’s expertise is secondary to the ability of the patient to solve his or her problems.The counselor’s job is to interact with the client with the goal of understanding as completely as possible while allowing them to talk out their problems and come to their conclusions.’ See: Beasley, N. (2018) ‘Rogerian therapy: what is person-centered therapy and how does it work?’, 20th December; Eliza, , www.chatbots.org/chatbot/eliza/, Chabots.org (n.d.), accessed 15th February, 2019; www.artificial-solutions.com/blog/conversational-ai-platforms-demand-grows, This paper uses the term ‘conversational platform’ to describe a ‘a form of artificial intelligence that allows people to communicate with applications, websites and devices in everyday, humanlike natural language via voice, text, touch or gesture input’. See: Peart, A. (2018) ‘Conversational AI platforms demand is growing’, 25th July, accessed 17th February, 2019; Techlabs, M., (2017) What are the Best Intelligent Chatbots Or AI Chatbots Available Online?, , chatbotsmagazine.com/which-are-the-best-intelligent-chatbots-or-ai-chatbots-available-online-cc49c0f3569d, 16th April, accessed 15th February, 2019; Skill’ is the Term that Amazon Uses to Describe Apps that Take Advantage of the Alexa Platform. Google’s Equivalent Term is ‘action; (2018) Experience is Everything: Here’s How to Get It Right, , www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf, accessed 15th February, 2019; www.youtube.com/watch?v=nl8bU4O2O7c, While a discussion of how the technology will evolve is beyond the scope of this paper, it is worth exploring the following resources: PARC (n.d.) ‘Let’s talk about the future of conversational technology’, available at: www.parc.com/blog/lets-talk-about-the-future-of-conversational-technology/ (accessed 15th February, 2019) and O’Reilly (2015) ‘IBM’s Stewart Nickolas explains the future of conversational computing’, 24th April, accessed 15th February, 2019; Sotolongo, N., Copulsky, J., Conversational marketing: Creating compelling customer connections (2018) Applied Marketing Analytics, 4 (1), pp. 6-21; Simon, H., Rational choice and the structure of the environment (1956) Psychological Review, 63 (2), pp. 129-138; Schwartz, B., (2005) The Paradox of Choice:Why More is Less, , Harper Perennial, NewYork, NY; Lafley, A.G., Martin, R., (2017) Customer Loyalty is Overrated, Harvard Business Review, , January/February, available at: hbr.org/2017/01/ customer-loyalty-is-overrated (accessed 15th February, 2019); https://www.coursera.org/specializations/recommender-systems, Coursera offers an excellent set of courses on recommendation systems (also called recommender systems); Black Mirror, , www.imdb.com/title/tt2085059/, accessed 15th February, 2019; Sharf, Z., (2019) Netflix Saved and Collected Every Choice Viewers Made in “Black Mirror: Bandersnatch”, , www.indiewire.com/2019/02/netflix-saved-black-mirror-bandersnatch-choice-made-viewers-1202043808/, 13th February, available at, accessed 15th February, 2019; Black Mirror: Bandersnatch — a New Form of Immersive Entertainment, , theaverageviewer.home.blog/2018/12/28/black-mirror-bandersnatch-a-new-form-of-immersive-entertainment/, accessed 15th February, 2019; Underhill, P., (2008) Why We Buy:The Science of Shopping, , Simon & Schuster, NewYork, NY; Rouse, M., Data Exhaust, , whatis. techtarget.com/definition/data-exhaust (accessed 17th February, 2019); Brown, J., (2018) The Amazon Alexa Eavesdropping Nightmare Came True, p. 316. , gizmodo.com/the-amazon-alexa-eavesdropping-nightmare-came-true-1831231490, Gizmodo, 20th December, accessed 17th February, 2019},
correspondence_address1={Copulsky, J.; Medill School and Kellogg School of Management at Northwestern University, 1870 Campus Drive, 3rd Floor, United States; email: jonathan.copulsky@northwestern.edu},
publisher={Henry Stewart Publications},
issn={20547544},
language={English},
abbrev_source_title={Appl. Mark. Anal.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Behera2019,
author={Behera, R.K. and Gunasekaran, A. and Gupta, S. and Kamboj, S. and Bala, P.K.},
title={Personalized digital marketing recommender engine},
journal={Journal of Retailing and Consumer Services},
year={2019},
doi={10.1016/j.jretconser.2019.03.026},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064105972&doi=10.1016%2fj.jretconser.2019.03.026&partnerID=40&md5=da9b7af2705a402931dc95bb104b0ea5},
affiliation={Indian Institute of Management Ranchi, Suchana Bhawan, 5th Floor, Audrey House Campus, Meur's Road, Ranchi, Jharkhand  834008, India; School of Business and Public Administration, California State University, 9001 Stockdale Highway, Bakersfield, CA  CA 93311, United States; Montpellier Business School, Montpellier Research in Management, 2300 Avenue des Moulins, Montpellier, 34185, France; Amity School of Business, Amity University, Noida, Uttar Pradesh  201313, India},
abstract={E-business leverages digital channels to scale its functions and services and operates by connecting and retaining customers using marketing initiatives. To increase the likelihood of a sale, the business must recommend additional items that the customers may be unaware of or may find appealing. Recommender Engine (RE) is considered to be the preferred solution in these cases for reasons that include delivering relevant items, hence improving cart value, and boosting customer engagement. The paper describes a model for delivering real-time, personalised marketing information concerning the recommended items for online and offline customers, using a blend of selling strategies: up-selling, cross-selling, best-in-class-selling, needs-satisfaction-selling and consultative-selling. The model further defines the e-marketplace by clustering items, customers and unique selling proposition (USP), and then gathering, storing, and processing transactional data, and displaying personalised marketing information to support the customer in their decision-making process, even when purchasing from large item spaces. An experimental study using a quantitative research methodology was conducted in a mid-size healthcare retailer, based out of India, to determine the tangible benefits. The model was tested with 100 online customers and, with the adoption of the proposed methodology, the results indicated growth in average monthly revenue (33.49%), Average Order Value (AOV) (32.79%) and Items per Order (IPO) (1.93%). © 2019 Elsevier Ltd},
author_keywords={Customer relationship management;  Personalized digital marketing;  Recommender engine},
references={Aaker, D.A., Joachimsthaler, E., Brand Leadership: the Next Level of the Brand Revolution (2000); Adomavicius, G., Tuzhilin, A., Toward the next generation of recommender systems: a survey of the state-of-the-art and possible extensions (2005) IEEE Trans. Knowl. Data Eng., (6), pp. 734-749; Alalwan, A.A., Rana, N.P., Dwivedi, Y.K., Algharabat, R., Social media in marketing: a review and analysis of the existing literature (2017) Telematics Inf., 34 (7), pp. 1177-1190; Alatalo, T., Siponen, M.T., Addressing the personalization paradox in the development of electronic commerce systems (2001) Post-proceedings of the EBusiness Research Forum (eBRF), , Finland Tampere; Ansari, A., Essegaier, S., Kohli, R., Internet Recommendation Systems (2000); Baker, J., Ashill, N., Amer, N., Diab, E., The Internet dilemma: an exploratory study of luxury firms' usage of internet-based technologies (2018) J. Retail. Consum. 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International Conference on (pp. 55-59). IEEE},
correspondence_address1={Gunasekaran, A.; School of Business and Public Administration, California State University, 9001 Stockdale Highway, United States; email: agunasekaran@csub.edu},
publisher={Elsevier Ltd},
issn={09696989},
language={English},
abbrev_source_title={J. Retail. Consum. Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Thorpe201828,
author={Thorpe, H.},
title={Creating an integrated digital marketing strategy: Using cross-channel data to build intelligent strategies},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={1},
pages={28-39},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059272895&partnerID=40&md5=ef21f9d8e2616066490fa9c6b31114c3},
affiliation={White.net, 94 White Lion Street, London, N1 9PF, United Kingdom},
abstract={The current approach to marketing is frequently single-channel focused, looking at each element of the marketing mix in turn as opposed to an integrated approach. This paper explores some of the important processes, milestones and frameworks that must be developed in order to take advantage of the potential of a multi-channel strategy. It is a starting point for creating the infrastructure an organisation needs in order to implement more successful strategies, which will help achieve underlying business goals. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Integrated digital marketing;  Multi-channel marketing;  SEO},
references={Storlie, C., Manage uncertainty with commander’s intent (2010) Harvard Business Review, , https://hbr.org/2010/11/dont-play-golf-in-a-football-g, 3rd November, available at, accessed 18th May, 2017; Godin, S., (2017) Purple Cow by Seth Godin, , http://www.sethgodin.com/purple/, accessed 18th May, 2017; Slegg, J., Google’s Keyword Planner Now Combines Keywords for Search Volume (2017) The SEM Post, , http://www.thesempost.com/googles-keyword-planner-now-combines-keywords-for-search-volume/, accessed 18th May, 2017; (2017) Digital Video and Connected Con-Sumer, , https://www.accenture.com/us-en/insight-digital-video-connected-consumer},
correspondence_address1={Thorpe, H.; White.net, 94 White Lion Street, United Kingdom; email: hthorpe@white.net},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Alavi201656,
author={Alavi, S.},
title={New paradigm of digital marketing in emerging markets: From social media to social customer relationship management},
journal={International Journal of Management Practice},
year={2016},
volume={9},
number={1},
pages={56-73},
doi={10.1504/IJMP.2016.074889},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959348975&doi=10.1504%2fIJMP.2016.074889&partnerID=40&md5=fb41c665a0d5a5addedc86707324003e},
affiliation={Jaypee Institute of Information Technology, A-10 Sector 62, Noida, Uttar Pradesh, India},
abstract={The purpose of this paper is to explore the usage of Facebook as one of the biggest tools in the promotion of Social Customer Relationship Management. In the last few years, the organisations in the emerging markets like India have witnessed an explosive growth in the tactic and process of building quality social and professional networks and further leveraging them for customer retention and achieving the goals of Social CRM, namely social engagement and social collaboration. Facebook is the most popular social media. It figures out the niche and with proper investment of time and resources via tools and technology provides its customers the best service. It has come out to be one of the biggest tools in promotion of Social CRM. This research paper would primarily focus on the Social CRM strategies adopted by Facebook for improving the organisation-customer interfaces, which also serve as a persuasive technology in business. Copyright © 2016 Inderscience Enterprises Ltd.},
author_keywords={Customer bonds (social);  Customer retention;  Customer segmentation and customer loyalty;  Digital marketing;  Facebook;  Facebook's community dynamics;  Social customer relationship management;  Social media},
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The challenges and opportunities of social media (2010) Business Horizons, 53 (1), pp. 59-68; Keiningham, T.L., Cooil, B., Aksoy, L., Andreassen, T.W., Weiner, J., The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share-of-wallet (2007) Managing Service Quality: An International Journal, 17 (4), pp. 361-384; Lee, E., Young, black, and connected: Facebook usage among African American college students (2012) Journal of Black Studies, 43 (3), pp. 336-354; Michaelidou, N., Siamagka, N.T., Christodoulides, G., Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011) Industrial Marketing Management, 40 (7), pp. 1153-1159; Pelet, J.E., Papadopoulou, P., Social media and m-commerce (2015) International Journal of Internet Marketing and Advertising, 9 (1), pp. 66-84; Pempek, T.A., Yermolayeva, Y.A., Calvert, S.L., College students' social networking experiences on Facebook (2009) Journal of Applied Developmental Psychology, 30 (3), pp. 227-238; Rodriguez-Ardura, I., Martínez-López, F.J., Luna, P., Going with the consumer towards the social web environment: A review of extant knowledge (2010) International Journal of Electronic Marketing and Retailing, 3 (4), pp. 415-440; Samuel Craig, C., Douglas, S.P., Empowering rural consumers in emerging markets (2011) International Journal of Emerging Markets, 6 (4), pp. 382-393; Sashi, C.M., Customer engagement, buyer-seller relationships, and social media (2012) Management Decision, 50 (2), pp. 253-272; Sheykhlar, M., Keshvari, R.S., The impact of CRM and social media technologies on customer-orientation process and sales performance (2015) Strategic Customer Relationship Management in the Age of Social Media, pp. 42-59. , IGI Global, Hershey, PA; Sinha, P., Determination of reliability of estimations obtained with survey research: A method of simulation (2000) International Journal of Market Research, 42 (3), pp. 311-317; YouTube statistics (2014) Social Bakers, , http://www.socialbakers.com/, accessed on 8 July 2014; Srinivasan, S.S., Anderson, R., Ponnavolu, K., Customer loyalty in e-commerce: An exploration of its antecedents and consequences (2002) Journal of Retailing, 78 (1), pp. 41-50; Szmigin, I., Canning, L., Reppel, A.E., Online community: Enhancing the relationship marketing concept through customer bonding (2005) International Journal of Service Industry Management, 16 (5), pp. 480-496; Terras, M.M., Ramsay, J., Boyle, E.A., Digital media production and identity: Insights from a psychological perspective (2015) E-Learning and Digital Media; Trusov, M., Bucklin, R., Pauwels, K., Effects of word-of-mouth versus traditional marketing: Findings from an Internet social networking site (2009) Journal of Marketing, 73 (5), pp. 90-102; Turban, E., Bolloju, N., Liang, T.P., Enterprise social networking: Opportunities, adoption, and risk mitigation (2011) Journal of Organizational Computing and Electronic Commerce, 21 (3), pp. 202-220; Xiang, Z., Gretzel, U., Role of Social media in online travel information search (2010) Tourism Management, 31 (2), pp. 179-188; Yau, N., Schneider, J., Self-surveillance (2009) Bulletin of the American Society for Information Science and Technology, 35 (5), pp. 24-30; Zeng, D., Chen, H., Lusch, R., Li, S., Social media analytics and intelligence (2010) IEEE Intelligent Systems, 25 (6), pp. 13-16},
correspondence_address1={Alavi, S.; Jaypee Institute of Information Technology, A-10 Sector 62, India; email: shirin.alavi@jiit.ac.in},
publisher={Inderscience Enterprises Ltd.},
issn={14779064},
language={English},
abbrev_source_title={Int. J. Manage. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Tkachenko2014162,
author={Tkachenko, Y.},
title={Optimal allocation of digital marketing budget: The empirical Bayes approach},
journal={Journal of Marketing Analytics},
year={2014},
volume={2},
number={3},
pages={162-172},
doi={10.1057/jma.2014.14},
art_number={BFjma201414},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85031495332&doi=10.1057%2fjma.2014.14&partnerID=40&md5=c6c023316cb5fc1a7e1dc9cf4a91dafc},
affiliation={Stanford University, United States},
abstract={The article outlines a framework for online advertising budget allocation. First, it explores the empirical Bayes methodology for learning the effectiveness of different online ad placements – from historical data of varying quality. Second, it describes an analytical procedure for optimal budget allocation, which builds on risk management and reinforcement learning techniques. © 2014 Macmillan Publishers Ltd.},
author_keywords={Budget allocation;  Digital marketing;  Empirical Bayes;  Online advertising;  Spend optimization},
references={Barto, A.G., (1998) Reinforcement Learning: An Introduction, , Cambridge, MA: MIT press; Fader, P.S., Hardie, B.G., Probability models for customer-base analysis (2009) Journal of Interactive Marketing, 23 (1), pp. 61-69; Fader, P.S., Hardie, B.G., Lee, K.L., RFM and CLV: Using iso-value curves for customer base analysis (2005) Journal of Marketing Research, 42 (4), pp. 415-430; Lesnoff, M., Lancelot, R., Package ‘aod’: Analysis of Overdispersed Data (2012) R Package Version, p. 1; Lora, M.I., Singer, J.M., Beta-binomial/gamma- Poisson regression models for repeated counts with random parameters (2011) Brazilian Journal of Probability and Statistics, 25 (2), pp. 218-235; Richardson, M., Dominowska, E., Ragno, R., Predicting clicks: Estimating the click-through rate for new ads (2007) In: Proceedings of the 16Th International Conference on World Wide Web, New York: ACM, pp. 521-530; Sahai, H., Khurshid, A., Confidence intervals for the mean of a Poisson distribution: A review (1993) Biometrical Journal, 35 (7), pp. 857-867; Wang, X., Li, W., Cui, Y., Zhang, R.B., Mao, J., Click-through rate estimation for rare events in online advertising (2011) Online Multimedia Advertising: Techniques and Technologies, p. 1. , Hershey, NY: Information Science Reference},
correspondence_address1={Tkachenko, Y.; Stanford University, 729 Escondido Rd., #329, United States},
publisher={Palgrave Macmillan Ltd.},
issn={20503326},
language={English},
abbrev_source_title={J. Marketing Analytics},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bishop2013323,
author={Bishop, T. and Rowley, J.},
title={Digital marketing in independent libraries in the United Kingdom},
journal={Journal of Librarianship and Information Science},
year={2013},
volume={45},
number={4},
pages={323-334},
doi={10.1177/0961000612453473},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84888994414&doi=10.1177%2f0961000612453473&partnerID=40&md5=b1aad852718d383b89c37d10c1b33d32},
affiliation={The Portico Library Manchester, United Kingdom; Manchester Metropolitan University, United Kingdom},
abstract={This article aims to investigate the approach to marketing and promotion adopted by independent libraries, with specific reference to the development of their digital presence. A three-phase mixed methodology approach was adopted which incorporated a website survey, a questionnaire, and telephone and face-to-face interviews. Data collection focused on the member libraries of the Association of Independent Libraries. Independent libraries are reluctant to engage fully with marketing and technology due to limited resources, fears over security and staff numbers, and a lack of familiarity with the concepts. In libraries where staff are already familiar with using digital technology, there is a greater uptake of digital applications on the library's behalf. The libraries can benefit from viewing their offer more flexibly and communicating with patrons in ways appropriate to their targets including the use of websites, email and Web 2.0. © The Author(s) 2012.},
author_keywords={Digital marketing;  independent libraries;  promotion;  subscription libraries},
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Available at (accessed 6 February 2012); Anderson, R.G., (2009) Historic Libraries in Partnership: An Illustrated Guide to the Association of Independent Libraries, p. 5. , Shepherd LForster G, ed.;, Leeds Library: Association of Independent Libraries; Andreasen, A.R., Kotler, P., (2008) Strategic Marketing for Nonprofit Organizations, , Cranberry, NJ: Pearson Education.;, Cranberry, NJ: Pearson Education; Arora, J., Library 2.0: Innovative technologies for building libraries of tomorrow (2009) Open access to textual and multimedia content: Bridging the digital divide. Proceedings of ETTLIS 2008, pp. 49-65. , http://shodhganga.inflibnet.ac.in/dxml/handle/1944/1460, JIIT University, Noida, India, 29-30 January 2009. Collaborative Seminar: INFLIBNET and CEC 110-003: INFLIBNET Centre, Ahmedabad and CEC, New Delhi Available at2009(accessed 6 February 2012); Ayres, P., Jacobs, N., (2004) Online Information Services in the Social Sciences, pp. 109-116. , Jacobs NHuxley L, ed.;, Oxford: Chandos; Basu, C., Context-driven assessment of commercial web sites (2002) System Sciences: Proceedings of the 36th Hawaii international conference on system sciences, Island of Hawaii, (Big Island), , www.hicss.hawaii.edu/HICSS36/HICSSpapers/INMIW01.pdf, 6-9 January 2002. Available at (accessed 6 February 2012); Bell, J., (2005) Doing Your Research Project: A Guide for First-Time Researchers in Education, Health and Social Science, , 2005) Doing your Research Project: A Guide for First-time Researchers in Education, Health and Social Science. 4th edn.Maidenhead: Open University Press.;, Maidenhead: Open University Press; Broady-Preston, J., Steel, L., Employees, customers and internal marketing strategies in LIS (2002) Library Management, 23 (8-9), pp. 384-393; Bryman, A., (2008) Social Research Methods, , 2008) Social Research Methods. 3rd edn.Oxford: Oxford University Press.;, Oxford: Oxford University Press; Bryman, A., Bell, E., (2011) Business Research Methods, , 2011) Business Research Methods. 3rd edn.Oxford: Oxford University Press.;, Oxford: Oxford University Press; Chua, A.Y.K., Goh, D.H., A study of Web 2.0 applications in library websites (2010) Library and Information Science Research, 32 (3), pp. 203-211; Crawford, J.C., Holden, J., Graham, S., (2006) The Culture of Evaluation in Library and Information Services, , Oxford: Chandos; Cronin, K., O'Brien, T., Practical low-cost marketing measures: The experience of Waterford Institute of Technology Libraries (2009) New Library World, 110 (11-12), pp. 550-560; de Rosa, C., Cantrell, J., Carlson, M., (2011) Perceptions of Libraries, 2010: Context and community., , www.oclc.org/reports, A Report to the OCLC Membership. 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Available at (accessed 6 February 2012); de Sáez, E.E., (2002) Marketing Concepts for Libraries and Information Services, , 2nd edn.London: Facet.;, London: Facet; Dillon, D., (2002) Strategic Marketing in Library and Information Science, pp. 117-134. , Owens I, ed.;, New York: Haworth Information Press; Dolnicar, S., Lazarevski, K., Marketing in non-profit organizations: An international perspective (2009) International Marketing Review, 26 (3), pp. 275-291; Empey, H., Black, N.E., Marketing the academic library (2005) College and Undergraduate Libraries, 12 (1-2), pp. 19-33; Fenn, K., Muir, A., Preservation management in private subscription libraries in the United Kingdom (2003) Library Management, 24 (4-5), pp. 204-215; Fill, C., (2006) Marketing Communications: Engagement, Strategies and Practice, , 2006a) Marketing Communications: Engagement, Strategies and Practice. 4th edn.Harlow: Prentice Hall Financial Times.;, Harlow: Prentice Hall Financial Times; Fill, C., (2006) Simply Marketing Communications, , Harlow: Prentice Hall Financial Times; Forster, G., The subscription library in the twentieth century (1995) Library Review, 44 (6), pp. 5-18; Forster, G., Mapping the library landscape (1995) Library Review, 44 (3), pp. 5-7; Forster, G., (2009) Historic Libraries in Partnership: An Illustrated Guide to the Association of Independent Libraries, pp. 6-8. , Shepherd LForster G, ed, Leeds Library: Association of Independent Libraries; Harrison, P.J., Shaw, R.N., Intra-organisational marketing culture and market orientation: A case study of the implementation of the marketing concept in a public library (2004) Library Management, 25 (8-9), pp. 391-398; Harrison, R.L., Reilly, T.M., Mixed methods designs in marketing research (2011) Qualitative Market Research: An International Journal, 14 (1), pp. 7-26; Hernon, P., Calvert, P., E-service quality in libraries: Exploring its features and dimensions (2005) Library and Information Science Research, 27 (3), pp. 377-404; Hopper, K., (2008) Marketing challenges facing independent libraries, , MA in Librarianship Dissertation, University of Sheffield, UK; Kaur, K., Marketing the academic library on the web (2009) Library Management, 30 (6-7), pp. 454-468; Kohli, A.K., Jaworski, B.J., Market orientation: The construct, research propositions and managerial implications (1990) Journal of Marketing, 54, pp. 1-18; Kotler, P., Armstrong, G., (2008) Principles of Marketing, , 2008) Principles of Marketing. 12th edn.Cranberry, NJ: Pearson Prentice Hall.;, Cranberry, NJ: Pearson Prentice Hall; Kumar Das, B., Kumar Karn, S., Marketing of library and information services in global era [sic]: A current approach (2008) Webology, 5 (2). , http://www.webology.org/2008/v5n2/a56.html, Article 56. 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(2007) International Journal of Nonprofit and Voluntary Sector Marketing, 12 (4), pp. 320-337; Pickard, A.J., (2007) Research Methods in Information, , London: Facet; Poulson, C., Hidden treasures (2006) The AuthorCXVII, (4). , http://www.christinepoulson.co.uk/cp_hidden.html, Available at (accessed 6 February 2012); Qutab, S., Mahmood, K., Library web sites in Pakistan: An analysis of content (2009) Program: Electronic Library and Information Systems, 43 (4), pp. 430-445; Robson, C., (2002) Real World Research: A Resource for Social Scientists and Practitioner-Researchers, , 2002) Real World Research: A Resource for Social scientists and Practitioner-Researchers. 2nd edn.Oxford: Blackwell.;, Oxford: Blackwell; Robson, C., (2011) Real World Research: A Resource for Users of Social Research Methods in Applied Settings, , 2011) Real World research: A Resource for Users of Social Research Methods in Applied Settings. 3rd edn.Chichester: Wiley.;, Chichester: Wiley; Rowley, J., (2006) Information Marketing, , 2006) Information Marketing. 2nd edn.Aldershot: Ashgate.;, Aldershot: Ashgate; Roy, L., (2002) Strategic Marketing in Library and Information Science, pp. 215-236. , Owens I, ed.;, New York: Haworth Information Press; Schmidt, J., Promoting library services in a Google world (2007) Library Management, 28 (6-7), pp. 337-346; Sen, B., Defining market orientation for libraries (2006) Library Management, 27 (4-5), pp. 201-217; Shepherd, L., Forster, G., (2009) Historic Libraries in Partnership: An Illustrated Guide to the Association of Independent Libraries, , Leeds Library: Association of Independent Libraries; Singh, R., (2005) Marketing Culture of Finnish Research Libraries: An Analysis of Marketing Attitude, Knowledge and Behaviour, , A°bo: A°bo Akademi University Press; Singh, R., Developing a marketing culture (2007) Feliciter, 53 (3), pp. 145-157; Singh, R., Does your library have an attitude problem towards 'marketing'? Revealing inter-relationship between marketing attitudes and behaviour (2009) Journal of Academic Librarianship, 35 (1), pp. 25-32; Singh, R., Does your library have a marketing culture? Implications for service providers (2009) Library Management, 30 (3), pp. 117-137; Smith, P.R., Taylor, J., (2004) Marketing Communications: An Integrated Approach, , 2004) Marketing Communications: an Integrated Approach. 4th edn.London: Kogan Page.;, London: Kogan Page; Spalding, H., Wang, J., The challenges and opportunities of marketing academic libraries in the USA (2006) Library Management, 27 (6-7), pp. 494-504; Stephen, P., Hornby, S., (1997) Simple Statistics for Library and Information Professionals, , 1997) Simple Statistics for Library and Information Professionals. 2nd edn.London: Library Association.;, London: Library Association; Warwick, C., Terras, M., Galina, I., Library and information resources and users of digital resources in the humanities (2008) Program: Electronic Library and Information Systems, 42 (1), pp. 5-27; Willson, J., (2005) Independent libraries in the UK, , MA in Library and Information Studies Dissertation, University College London, UK; Wilson, A.P., (2004) Library Web Sites: Creating Online Collections and Services, , Chicago, Il: American Library Association},
correspondence_address1={Rowley, J.; Department of Information and Communications, Manchester Metropolitan University, Rosamund Street West, Manchester, M15 6BH, United Kingdom; email: j.rowley@mmu.ac.uk},
issn={09610006},
language={English},
abbrev_source_title={J. Librariansh. Inf. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Buchanan2017,
author={Buchanan, L. and Kelly, B. and Yeatman, H.},
title={Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation},
journal={PLoS ONE},
year={2017},
volume={12},
number={2},
doi={10.1371/journal.pone.0171226},
art_number={e0171226},
note={cited By 11},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85011347297&doi=10.1371%2fjournal.pone.0171226&partnerID=40&md5=1265e0a6864c7e7b349d089290ad1765},
affiliation={Early Start Research Institute, School of Health and Society, University of Wollongong, Wollongong, NSW, Australia},
abstract={Young adults experience faster weight gain and consume more unhealthy food than any other age groups. The impact of online food marketing on digital native young adults is unclear. This study examined the effects of online marketing on young adults' consumption behaviours, using energy drinks as a case example. The elaboration likelihood model of persuasion was used as the theoretical basis. A pre-Test post-Test experimental research design was adopted using mixed-methods. Participants (aged 18±24) were randomly assigned to control or experimental groups (N = 30 each). Experimental group participants' attitudes towards and intended purchase and consumption of energy drinks were examined via surveys and semi-structured interviews after their exposure to two popular energy drink brands' websites and social media sites (exposure time 8 minutes). Exposure to digital marketing contents of energy drinks improved the experimental group participants' attitudes towards and purchase and consumption intention of energy drinks. This study indicates the influential power of unhealthy online marketing on cognitively mature young adults. This study draws public health attentions to young adults, who to date have been less of a focus of researchers but are influenced by online food advertising. © 2017 Buchanan et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.},
keywords={adult;  advertising;  attention;  clinical article;  controlled clinical trial;  controlled study;  energy drink;  experimental model;  exploratory research;  exposure;  human;  marketing;  persuasive communication;  pretest posttest design;  public health;  randomized controlled trial;  scientist;  semi structured interview;  social media;  theoretical model;  young adult;  adolescent;  advertising;  attitude;  female;  Internet;  interview;  male;  procedures;  questionnaire;  utilization, Adolescent;  Advertising as Topic;  Attitude;  Energy Drinks;  Female;  Humans;  Internet;  Interviews as Topic;  Male;  Social Media;  Surveys and Questionnaires;  Young Adult},
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publisher={Public Library of Science},
issn={19326203},
coden={POLNC},
pubmed_id={28152016},
language={English},
abbrev_source_title={PLoS ONE},
document_type={Article},
source={Scopus},
}

@ARTICLE{Confos20161993,
author={Confos, N. and Davis, T.},
title={Young consumer-brand relationship building potential using digital marketing},
journal={European Journal of Marketing},
year={2016},
volume={50},
number={11},
pages={1993-2017},
doi={10.1108/EJM-07-2015-0430},
note={cited By 7},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84999837853&doi=10.1108%2fEJM-07-2015-0430&partnerID=40&md5=48e6303caf3ef791779187bce5d396f6},
affiliation={Discipline of Marketing, University of Sydney, Sydney, Australia},
abstract={Purpose: This paper aims to examine branding strategies directed at child consumers, used by six high fat, sugar and salt food brands across three different digital marketing platforms. It identifies brand relationship building potential in this digital context. Design/methodology/approach: This study analyses the contents of branded mobile phone applications, branded websites (including advergames) and branded Facebook sites to understand the nature of young consumer–brand relationship strategies that marketers are developing in this digital media marketing environment. Findings: The use of sophisticated integrated branding strategies in immersive online media creates the potential for marketers to build relationships between young consumers and brands at an interactive, direct and social level not seen in traditional media. Categories of relationships and brand tactics are identified as outcomes of this analysis and linked to brand relationship building potential. Research limitations/implications: The results suggest that branded communication strategies that food companies use in the online environment are creating conditions that appeal to young consumers, fostering new ways to build brand relationships. As this is a dynamic medium in a fluid state of change, this exploratory study identifies and categorises the marketing strategy, but not the young consumers’ response to such branding strategies (a limitation). Originality/value: This study details the potential for child–brand relationship building in the context of online branding environments. It identifies the potential for longer-term effects of embedded advertising directly to young consumers, within and across three digital media platforms. © 2016, © Emerald Group Publishing Limited.},
author_keywords={Brand placements;  Branded mobile app;  Child–brand relationships;  Digital brand placements;  Under-the-radar advertising;  Young consumers},
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correspondence_address1={Davis, T.; Discipline of Marketing, University of SydneyAustralia; email: teresa.davis@sydney.edu.au},
publisher={Emerald Group Publishing Ltd.},
issn={03090566},
language={English},
abbrev_source_title={Eur. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Graham2019,
author={Graham, J.E. and Moore, J.L. and Bell, R.C. and Miller, T.},
title={Digital marketing to promote healthy weight gain among pregnant women in Alberta: An implementation study},
journal={Journal of Medical Internet Research},
year={2019},
volume={21},
number={2},
doi={10.2196/11534},
art_number={e11534},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85060926074&doi=10.2196%2f11534&partnerID=40&md5=9dd9836890109435d7c330ebace6bf50},
affiliation={Department of Agricultural, Food and Nutritional Science, Faculty of Agricultural, Life and Environmental Sciences, University of Alberta, Edmonton, AB, Canada; Reproductive Health, Population, Public and Indigenous Health, Alberta Health Services, 10101 Southport Road SW, Calgary, AB  T2W 3N2, Canada},
abstract={Background: As the use of digital media for health promotion has become increasingly common, descriptive studies exploring current and innovative marketing strategies can enhance the understanding of effective strategies and best practices. Objective: This study aims to describe the implementation of a provincial digital media campaign using complementary advertising platforms to promote healthy pregnancy weight gain messages and direct a Web audience to a credible website. Methods: The digital media campaign occurred in 3 phases, each for 8 weeks, and consisted of search engine marketing using Google AdWords and social media advertising through Facebook. All advertising materials directed users to evidence-based pregnancy-related weight gain content on the Healthy Parents, Healthy Children website. Results: Google Ads received a total of 43,449 impressions, 2522 clicks, and an average click-through rate (CTR) of 5.80%. Of people who clicked on a Google ad, 78.9% (1989/2522) completed an action on the website. Across all Facebook advertisements, there were 772,263 impressions, 14,482 clicks, and an average CTR of 1.88%. The highest-performing advertisement was an image of a group of diverse pregnant women with the headline “Pregnancy weight is not the same for every woman.” Conclusions: This study supports the use of digital marketing as an important avenue for delivering health messages and directing Web users to credible sources of information. The opportunity to reach large, yet targeted audiences, along with the ability to monitor and evaluate metrics to optimize activities throughout a campaign is a powerful advantage over traditional marketing tactics. Health organizations can use the results and insights of this study to help inform the design and implementation of similar Web-based activities. © Jocelyn E Graham, Jana L Moore, Rhonda C Bell, Terri Miller.},
author_keywords={Internet;  Maternal health;  Mobile phone;  Pregnant women;  Search engine;  Social media},
funding_details={Alberta InnovatesAlberta Innovates},
funding_text 1={The authors thank Sheila Tyminski and Dr Kara Nerenberg for their contribution during the design of the Facebook ads. The authors also thank Dr Dolly Bondarianzadeh and Vincent Terstappen for their critical review of the manuscript. The campaign was funded by a Collaborative Research and Innovation Opportunities grant provided by Alberta Innovates.},
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correspondence_address1={Graham, J.E.; Reproductive Health, Population, Public and Indigenous Health, Alberta Health Services, 10101 Southport Road SW, Canada; email: Jocelyn.Graham@ahs.ca},
publisher={Journal of Medical Internet Research},
issn={14388871},
pubmed_id={30707100},
language={English},
abbrev_source_title={J. Med. Internet Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kriechbaumer2014328,
author={Kriechbaumer, F. and Christodoulidou, N.},
title={SME website implementation factors in the hospitality industry: Groundwork for a digital marketing roadmap},
journal={Worldwide Hospitality and Tourism Themes},
year={2014},
volume={6},
number={4},
pages={328-351},
doi={10.1108/WHATT-01-2014-0006},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84927518002&doi=10.1108%2fWHATT-01-2014-0006&partnerID=40&md5=f874c2d6cf1306ce82aa41a85ff1c11d},
affiliation={iRiS Software Systems, London, United Kingdom; College of Business Administration and Public Policy, California State University Dominguez Hills, Carson, CA, United States},
abstract={Purpose – The purpose of this paper is to provide an overview of the literature on how quality factors impact website implementation for small and medium-sized hospitality enterprises (SMEs). Its objective is to define and explain the relevance of these factors and synthesize them in the context of a digital space roadmap for Dubai’s Vision 2020, as well as to identify potential routes to assist SME practitioners in implementation. Design/methodology/approach – Analyses literature on website implementation in the hospitality industry in relation to relevant themes, drawing from a range of journals and relevant industry sources. A link to trends for the future is established to illustrate the groundwork for website implementation factors and the digital roadmap. Practitioner input on the review is presented to augment the findings. Findings – The relevant aspects of SME website implementation and associated challenges are defined. Various quality-related factors such as website access, content, function and design should not be ignored by practitioners. It is suggested that these factors retain their relevance in the context of current trends, such as social, local and mobile communications. There is a need for academia and government bodies to provide comprehensive guidance to industry executives. Practical implications – Executives in the SME domain need to ensure that they take into consideration the factors pertaining to effective website implementation presented in the study, as they will likely positively influence their ability to extend their digital strategy into the future. Originality/value – This manuscript provides a practically oriented and engaging overview of SME website implementation factors for a wide audience and links them to newly emerging digital marketing concepts, thus attempting to fill a gap in the literature. © Emerald Group Publishing Limited.},
author_keywords={Digital roadmap;  Hospitality marketing;  Hospitality websites;  Online marketing;  SME websites;  SOLOMO;  Website implementation},
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publisher={Emerald Group Publishing Ltd.},
issn={17554217},
language={English},
abbrev_source_title={Worldwide Hospitality and Tourism Themes},
document_type={Article},
source={Scopus},
}

@ARTICLE{Myat2019,
author={Myat, A.A. and Sharkasi, N. and Rajasekera, J.},
title={Myanmar’s tourism: Sustainability of ICT to support hotel sector for online booking and digital marketing},
journal={Benchmarking},
year={2019},
doi={10.1108/BIJ-07-2017-0200},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061736400&doi=10.1108%2fBIJ-07-2017-0200&partnerID=40&md5=f8fad4aeb6285d4998c266087513d2a7},
affiliation={Union Minister Office, Ministry of Finance and Development Planning, Monrovia, Liberia; Institute of International Strategy IIS, International University of Japan, Minami Uonuma Shi, Japan; Graduate School of International Management, International University of Japan, Minami Uonuma Shi, Japan},
abstract={Purpose: Studies show that internet has become a major force propelling growth in tourism sector in many countries. An appropriate diffusion of the information and communication technology (ICT) services can facilitate visibility of hotels and lodges on search sites and third-party booking websites and thus influence demand. It also helps leverage the use of social media for promotion and customer acquisition purposes. Recently, Myanmar, with impressive historical world heritage sites, is witnessing a tourist boom; more hotels are opening up and achieving competitive advantage by offering free internet connectivity to guests and locating their premises in the vicinity of an ICT infrastructure. The purpose of this paper is to investigate ICT readiness to support the lodging industry in Myanmar by focusing on one sub-index of the Network Readiness Index (NRI, a term heavily used by World Economic Forum). The paper focuses on the “Network Use” component of NRI, pertaining to the effect of the “quality of the Internet connection” available to lodges, and its association with the following dimensions: customer service: the availability of ICT services to guests, such as internet connectivity and availability of ATM in the vicinity; digital marketing: the use of social media, keeping records of guests and analyzing aggregate data to extract business insights; and business-to-business online booking: the use of online booking via major third-party intermediary websites like Expedia, Booking.com and Agoda.com. Design/methodology/approach: Surveys were conducted in three major touristic cities in Myanmar: Bagan, Mandalay and the capital city, Nay Pyi Taw. A total of 101 valid questionnaires were used. Survey questions were centered around the following themes: internet connection problems, digital marketing activities, and online booking directly or via third party digital intermediary. The data are presented and interpreted by descriptive statistics and regression analysis. Findings: Though, Myanmar is new to internet and commercial use of ICT, the awareness of the importance of leveraging social media and online booking for business development is surprisingly high in the lodging sector. On average, about 80 percent of surveyed hotels are present on the WWW through a dedicated hotel website. However, most websites lack an online booking capability. As a result, and due to a global trend, online booking through third-party intermediaries has become the dominant option for hotel booking arrangements in Myanmar. Agoda, founded in Bangkok in 2002, was found to be the number one choice for online booking intermediary in Myanmar, followed by Booking.com. Analysis of the logistic regression revealed that it was highly likely that areas around ATMs have better internet connectivity. As expected, it was also found that it is very unlikely that hotels reporting a problem in internet connectivity will be able to provide internet service to their guests. Despite the presence of problems in internet connectivity in Mandalay and Bagan cities, located away from the capital; most hotels in these cities resort to leveraging social media for promotion and customer/guest development. The analysis also revealed that cities located away from the capital are more aggressive in leverage online third-booking intermediaries. Research limitations/implications: While researchers were hoping for a higher participation rate in the survey, especially in the city of Mandalay, data collection was challenging, a number of hotels/lodges denied participation. This may have some implications on the generalization of results. However, over 70 and 45 percent of hotels/lodges in the capital city and the ancient city of Bagan, respectively, had participated in the survey. Practical implications: Tourism has a great potential for growth in Myanmar. This research recommends ways to achieve and sustain competitive advantage for the lodging sector, which is vital for tourism. Originality/value: Though a considerable research exists on tourism and the recent advances of the ICT sector in Myanmar, the country’s readiness for the actual usage of the internet for the development of tourism has not been specifically addressed. This paper explores this with compelling research findings useful for policy makers as well as players in the tourism sector. © 2019, Emerald Publishing Limited.},
author_keywords={Information communication technology (ICT);  Marketing intelligence;  Myanmar;  Network Readiness Index (NRI);  Online booking;  Tourism and travel},
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correspondence_address1={Sharkasi, N.; Institute of International Strategy IIS, International University of JapanJapan; email: nsharkas@tiu.ac.jp},
publisher={Emerald Group Publishing Ltd.},
issn={14635771},
coden={BQMTF},
language={English},
abbrev_source_title={Benchmarking},
document_type={Article},
source={Scopus},
}

@ARTICLE{Oni2014307,
author={Oni, O.A. and Shumba, P.M. and Matiza, T.},
title={The impact of social media-based marketing on the turnover of retailers based in Polokwane, South Africa},
journal={Mediterranean Journal of Social Sciences},
year={2014},
volume={5},
number={9},
pages={307-316},
doi={10.5901/mjss.2014.v5n9p307},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84900537892&doi=10.5901%2fmjss.2014.v5n9p307&partnerID=40&md5=38ae370fc2304c81a74c327f04b92073},
affiliation={Department of Business Management, University of Limpopo, Turfloop Campus, South Africa},
abstract={The purpose of this study is to establish the impact of social network-based marketing on the turnover of retailers in the Polokwane area of Limpopo Province South Africa. Primarily the study tests three hypothesis related to digital marketing. The study adopted the quantitative research design, utilising self-complete, likert scale questionnaires to generate the relevant quantitative data. The data from the questionnaires was analysed using frequency diagrams and hypothesis tested by determining averages and standard deviations. Critically, the study found that social media networks as a form of digital marketing had a positive impact on the turnover of retailers in Polokwane. Further-more, it was found that the majority of the retailers who participated in the study utilised social networks in one form or another as a digital marketing tool and viewed it as a viable marketing approach. Ultimately, this paper recommends that retailers who have not integrated social media as part of their integrated marketing communications strategy do so in order to strengthen their online brand presence given the positive impact of digital marketing tools on turnover. More-so as a result of this study, the paper recommends that retailers in Polokwane continue to utilise social networks in their marketing efforts.},
author_keywords={Digital marketing;  Retailers;  Social media;  South Africa;  Turnover},
references={Ahlqvist, T., Back, A., Heinonen, S., Halonen, M., (2008) Social Media Roadmaps: Exploring the Future Triggered By Social Media. Espoo 2008, p. 78. , VTT Tiedotteita - Research Notes 2454; Atanassova, R., (2011) Brands On Social Media: Adding Value Or Not, , http://www.bizcommunity.com/Article/196/82/62186.html, Online] Available Accessed: August 30, 2013; Baker, S.A., From the criminal crowd to the "mediated crowd": The impact of social media on the 2011 English riots (2011) Safer Communities, 11 (1), pp. 40-49; Bernariusz, A., (2013) Digital Advertising Reaches Critical Mass In SA, , http://www.bizcommunity.com/Article/196/16/99039.html#topstory, Online] Available, Accessed October 30, 2013; Bless, C., Higson-Smith, C., Kagee, A., (2006) Fundamentals of Social Research Methods: An African Perspective, , 4th Edition. Cape Town: Juta and Co. Ltd; Bolotaeva, V., Cata, T., Marketing opportunity with social network (2010) Journal of Internet Social Networking and Virtual Communities; Busby, E., Field, P., Forth, P., Harsaae, J., Rose, J., Salha, H., (2010) The CMO's Imperative: Tackling New Digital Realities, , www.bcg.com/documents/file66995.pdf, Boston Consulting Group. [Online] Available, Accessed July 13, 2013; Chikandiwa, S.T., Contogiannis, E., Jembere, E., The adoption of Social Media Marketing in South African Banks (2013) European Business Review, 25 (4), pp. 365-381; (2013) Random Sample Calculator, , www.custominsight/article/random-sample-calculator.asp, Custom Insight, Online] Available, Accessed July 13, 2013; de Lanerolle, (2012) The New Age, , http://www.worldinternetproject.net, Online] Available, Accessed October 30, 2013; du Plessis, P.J., Strydom, J.W., Jooste, C.J., (2012) Marketing Management, , 6th Edition Cape Town: Juta and Co. Ltd; Johnson, A., (2013) Digital Marketing 2013, , http://www.bizcommunity.com/Article.aspx?1=196&c=423&i=88089, Lessons from the past. [Online] Available, Accessed October 30, 2103; Kaplan, A.M., Haenlein, M., Users of the world, Unite! The challenges and opportunities of social Media (2010) Business Horizons, 53 (1), pp. 59-68; Kasavana, M.L., Nusair, K., Teodosic, K., Online social networking: Redefining the human web (2010) Journal of Hospitality and Tourism Technology, 1 (1), pp. 68-82; Laudon, K.C., Traver, C.G., (2012) E-commerce 2012: Business, Technology, Society, , 8th Edition. Essex: Pearson Education Limited; Omdivar, M.A., Mirabi, V.R., Shorky, N., Analysing the Impact of Visitors on Page Views with Google Analytics (2011) International Journal of Web and Semantic Technology (IJWesT), 2 (1), pp. 14-32; Phelan, K.V., Chen, H.T., Haney, M., Like and "Check -in": How hotels utilize Facebook as an effective marketing tool (2013) Journal of Hospitality and Tourism Technology, 4 (2), pp. 134-154; Sarkkinen, H., (2009) The Role of Social Media In Customer Communication In Business-to-business Markets, , Master Thesis. Department of Marketing. University of Oulu, Oulu; Smith, K.T., Longitudinal study of digital marketing strategies targeting Millennials (2012) Journal of Consumer Marketing, 29 (2), pp. 86-92; Weber, L., Wales, J., (2009) Marketing to The Social Web: Now Covers Measuring Social Media, , 4th Edition. New Jersey: John Wiley and Sons Inc; Xiang, Z., Gretzel, U., Role of social media in online travel information search (2010) Tourism Management, 31 (2), pp. 179-188; Zikmund, W., Babin, B., Carr, J., Griffin, M., (2013) Business Research Methods, , 9th Edition. Canada: Nelson Education Ltd},
publisher={Mediterranean Center of Social and Educational Research},
issn={20399340},
language={English},
abbrev_source_title={Mediterranean J. Soc. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Pophal2016,
author={Pophal, L.},
title={The fight for marketing talent},
journal={EContent},
year={2016},
volume={39},
number={5},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973595836&partnerID=40&md5=ecd5007505fa72d9cf73e7c60c92965a},
abstract={Expertise and creativity are important as technologies and techniques evolve. Companies are both looking for in-house talent and continuing to outsource to firms and individuals. In addition to developers and user experience specialists, the demand for talent who can help to crunch the numbers will also be increasingly critical. In addition to growing demand, part of the difficulty for those looking for digital marketing talent to help with today's marketing challenges is that the skill set is complex. Because the digital marketing environment is changing so rapidly and will likely continue to do so-those hiring these professionals are wise to focus on potential, in addition to specific, competencies. Recent graduates are a potentially good focus, especially when coming from schools known for their digital marketing curriculum. But traditional backgrounds can serve as a good foundation as well.},
keywords={Commerce;  Curricula, Digital marketing;  Growing demand;  On potentials;  Recent graduates;  Skill sets;  User experience, Marketing},
publisher={Information Today},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Buchanan2018888,
author={Buchanan, L. and Yeatman, H. and Kelly, B. and Kariippanon, K.},
title={Digital Promotion of Energy Drinks to Young Adults Is More Strongly Linked to Consumption Than Other Media},
journal={Journal of Nutrition Education and Behavior},
year={2018},
volume={50},
number={9},
pages={888-895},
doi={10.1016/j.jneb.2018.05.022},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053821520&doi=10.1016%2fj.jneb.2018.05.022&partnerID=40&md5=601f8f897d4e0d697f94d2492474f89c},
affiliation={School of Health and Society, Early Start, Faculty of Social Sciences, University of Wollongong, Wollongong, Australia},
abstract={Objective: To examine whether digital marketing strategies are more strongly associated with energy drink use than other marketing and whether Theory of Planned Behavior (TPB) constructs mediated the effects of digital marketing on energy drink use. Design: A cross-sectional online survey using the TPB was administered in 2016. Setting: Illawarra region of New South Wales, Australia. Participants: A total of 359 young adults aged 18–24 years completed the survey. Participants were mainly students. Main Outcome Measures: Relative impacts of digital and other marketing on energy drink use and the mediating effects of TPB constructs: attitudes, subjective norm, and perceived behavioral control. Analysis: Stepwise regression analysis was employed to compare the effects on energy drink use from digital and other marketing. Mediation analysis was used to examine the mediating effects of the TPB constructs. Results: Digital marketing was more strongly associated than other marketing with young adults’ energy drink use. Attitudes, subjective norms, and perceived behavioral control mediated the effects of digital marketing on energy drink use. Conclusions and Implications: The marketing of unhealthy food and beverages such as energy drink products on the Internet requires greater scrutiny. Future interventions may focus on strategies to attenuate young adults’ attitudes toward energy drinks, denormalize energy drink use, and strengthening self-efficacy to reject energy drinks among this age group. © 2018 Society for Nutrition Education and Behavior},
author_keywords={digital marketing;  energy drinks;  Theory of Planned Behavior;  unhealthy food marketing;  young adults},
keywords={adult;  article;  controlled study;  energy drink;  female;  human;  human experiment;  Internet;  major clinical study;  male;  marketing;  New South Wales;  outcome assessment;  regression analysis;  self concept;  student;  Theory of Planned Behavior;  young adult},
funding_details={Cooperative Research Centres, Australian Government Department of IndustryCooperative Research Centres, Australian Government Department of Industry},
funding_details={University of WollongongUniversity of Wollongong},
funding_text 1={This research was conducted with the support of the Australian Government Research Training Program Scholarship and Higher Degree Research funding from the School of Health and Society, University of Wollongong.},
references={Montgomery, K.C., Chester, J., Grier, S.A., Dorfman, L., The new threat of digital marketing (2012) Pediatr Clin North Am, 59, pp. 659-675; (2016) Tackling Food Marketing to Children in a Digital World: Trans-disciplinary Perspectives. Copenhagen, Denmark: World Health Organization Regional Office for Europe;; Cairns, G., Angus, K., Hastings, G., Caraher, M., Systematic reviews of the evidence on the nature, extent and effects of food marketing to children: a retrospective summary (2013) Appetite, 62, pp. 209-215; Mills, S.D.H., Tanner, L.M., Adams, J., Systematic literature review of the effects of food and drink advertising on food and drink-related behavior, attitudes and beliefs in adult populations (2012) Obes Rev, 14, pp. 303-314; Jenkin, G., Madhvani, N., Signal, L., Bowers, S., A systematic review of persuasive marketing techniques to promote food to children on television (2014) Obes Rev, 15, pp. 281-293; Spero, I., Stone, M., Agents of change: how young consumers are changing the world of marketing (2004) Qual Market Res, 7, pp. 153-159; Kelly, B., Vandevijvere, S., Freeman, B., Jenkin, G., New media but same old tricks: food marketing to children in the digital age (2015) Curr Obes Rep, 4, pp. 37-45; Buchanan, L., Kelly, B., Yeatman, H., Kariippanon, K., The effects of digital marketing of unhealthy commodities on young people: a systematic review (2018) Nutrients, 10, pp. 1-19; McClure, A.C., Tanski, S.E., Li, Z., Jackson, K., Morgenstern, M., Li, Z., Internet alcohol marketing and underage alcohol use (2016) Pediatrics, 137, p. e2. , 0152149; Critchlow, N., Moodie, C., Bauld, L., Bonner, A., Hastings, G., Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults (2016) Drugs (Abingdon Engl)., 23, pp. 328-336; Depue, J.B., Southwell, B.G., Betzner, A.E., Walsh, B.M., Encoded exposure to tobacco use in social media predicts subsequent smoking behavior (2015) Am J Health Promot, 29, pp. 259-261; Baumgartner, E., Affective responses to movie posters: differences between adolescents and young adults (2012) Int J Psychol, 47, pp. 154-160; Buchanan, L., Kelly, B., Yeatman, H., Exposure to digital marketing enhances young adults’ interest in energy drinks: an exploratory investigation (2017) Plos One, 12. , e0171226-1-e0171226-16; Hayes, A.J., Lung, T.W.C., Bauman, A., Howard, K., Modelling obesity trends in Australia: unravelling the past and predicting the future (2017) Int J Obes (Lond), 41, pp. 178-185; Australian Health Survey: Nutrition First Results: Foods and nutrients, 2011-12 http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject/4364.0.55.007∼2011-12∼Media%20Release∼Soft%20drink,%20burgers%20and%20chips%20-%20the%20diet%20of%20our%20young%20males%20(Media%20Release)∼1, (Accessed 20 December 2017); Household Use of Information Technology, Australia 2014–15 (2016), Australian Bureau of Statistics Canberra, Australia; Li, Y.M., Lin, L.F., Chiu, S.W., Enhancing targeted advertising with social context endorsement (2014) International Journal of Electronic Commerce, 19, pp. 99-128; Ali, F., Rehman, H., Babayan, Z., Stapleton, D., Joshi, D., Energy drinks and their adverse health effects: a systematic review of the current evidence (2015) Postgrad Med J, 127, pp. 308-322; Visram, S., Crossley, S.J., Cheetham, M., Lake, A., Children and young people's perceptions of energy drinks: a qualitative study (2017) PLOS One, 12; Wire, B., Global Energy Drinks Market Growth of 3.5% CAGR by 2020: Analysis, Technologies & Forecasts Report 2015-2020: Vendors: Red Bull, Monster, Rockstar: Research and Markets https://www.businesswire.com/news/home/20161124005107/en/Global-Energy-Drinks-Market-Growth-3.5-CAGR, (Accessed 13 December 2017); Review of evidence on the effects and international regulation of caffeinated energy drinks (developed on behalf of Department of Health and Ageing) http://foodregulation.gov.au/internet/fr/publishing.nsf/Content/Review-caffeinated-energy-drinks, Accessed July 11, 2018; Breda, J.J., Whiting, S.H., Encarnacao, R., Energy drink consumption in Europe: a review of the risks, adverse health effects, and policy options to respond (2014) Front Public Health, 2, pp. 1-4; (2018), http://foodregulation.gov.au/internet/fr/publishing.nsf/Content/82EC955128F74338CA257FE300011E9F/$File/04-2003-Forum-Policy%20Guideline-Addition%20of%20Caffeine%20to%20Foods.docx, Food Regulation Standing Committee Caffeine Working Group. Food Regulation Policy Options Paper—the Regulation of Caffeine in Foods; 2013. Accessed July 11; Seifert, S.M., Schaechter, J.L., Hershorin, E.R., Lipshultz, S.E., Health effects of energy drinks on children, adolescents, and young adults (2011) Pediatrics, 127, pp. 511-528; Jain, P., Hall-May, E., Golabek, K., Agustin, M.Z., A comparison of sports and energy drinks—Physiochemical properties and enamel dissolution (2012) Gen Dent, 60, pp. 190-197; Higgins, J.P., Babu, K., Deuster, P.A., Shearer, J., Energy drinks: a contemporary issues paper (2018) Curr Sports Med Rep, 17, pp. 65-72; Ajzen, I., The theory of planned behavior (1991) Organizational Behavior and Human Decision Processes, 50, pp. 179-211; Caperchione, C.M., Duncan, M.J., Mummery, K., Steele, R., Schofield, G., Mediating relationship between body mass index and the direct measures of the Theory of Planned Behavior on physical activity intention (2008) Psychol Health Med, 12, pp. 168-179; Desrichard, O., Roche, S., Begue, L., The theory of planned behavior as mediator of the effect of parental supervison: a study of intentions to violate driving rules in a representative sample of adolescents (2007) J Saf Res, 38, pp. 447-452; Census of Population and Housing: Socio-Economic Indexes for Areas (SEIFA), Australia, 2011 (2014), Australian Bureau of Statistics Canberra, Australia; Tavakol, M., Dennick, R., Making sense of Cronbach's alpha (2011) Int J Med Educ, 2, pp. 53-55; Hayes, A.F., Introduction to mediation, moderation, and conditional process analysis: a regression-based approach (2017), Guildford New York, NY; Preacher, K.J., Hayes, A.F., Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models (2008) Behav Res Methods, 40, pp. 879-891; Gordon, R., Harris, F., Mackintosh, A.M., Moodie, C., Assessing the cumulative impact of alcohol marketing on young people's drinking: cross-sectional data findings (2011) Addict Res Theory, 19, pp. 66-75; Lin, E.Y., Caswell, S., You, R.Q., Huckle, T., Engagement with alcohol marketing and early brand allegiance in relation to early years of drinking (2012) Addict Res Theory, 20, pp. 329-338; Pierce, J., Choi, W., Gilpin, E.A., Farkas, A.J., Berry, C.C., Tobacco industry promotion of cigarettes and adolescent smoking (1998) JAMA, 279, pp. 511-515; Duffett, R.G., Influence of social media marketing communications on young consumers’ attitudes (2017) Young Consumers, 18, pp. 19-39; Bunting, H., Baggett, A., Grigor, J., Adolescent and young adult perceptions of caffeinated enery drinks: a qualitative approach (2013) Appetite, 65, pp. 132-138; Hardy, R., Brand, J., Kliemann, N., Evansen, T., Relationship between energy drink consumption and nutrition knowledge in student-athletes (2017) J Nutr Educ Behav, 49, pp. 19-26; Diez-Fernandez, A., Sanchez-Lopez, M., Gonzalez-Garcia, A., Relationship between cardiorespiratory fitness and blood pressure in young adults: a mediation analysis of body composition (2017) Hypertens Res, 40, pp. 511-515},
correspondence_address1={Buchanan, L.; School of Health and Society, Early Start, Faculty of Social Sciences, University of Wollongong, Northfields Ave, Australia; email: limin@uow.edu.au},
publisher={Elsevier Inc.},
issn={14994046},
pubmed_id={30297016},
language={English},
abbrev_source_title={J. Nutr. Educ. Behav.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lagiewski2017118,
author={Lagiewski, R. and Kesgin, M.},
title={Designing and implementing digital visitor experiences in New York State: The case of the Finger Lakes Interactive Play (FLIP) project},
journal={Journal of Destination Marketing and Management},
year={2017},
volume={6},
number={2},
pages={118-126},
doi={10.1016/j.jdmm.2017.03.005},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017378954&doi=10.1016%2fj.jdmm.2017.03.005&partnerID=40&md5=2387c1de7a00f6466078f95ee82d4a97},
affiliation={Department of Hospitality and Tourism Management, Rochester Institute of TechnologyNY, United States; Department of Hospitality and Tourism Management, Rochester Institute of Technology, 14 Lomb Memorial Drive, Rochester, NY  14623, United States},
abstract={This paper provides insight into the challenges of implementing digital experiences through a marketing development project intended to generate interest and awareness in historic visitor attractions located in the Finger Lakes Region of New York State. I Love New York Empire State Development's initiative sponsored this marketing development project (FLIP) to promote historic visitor attractions in New York State. A case study is used to examine the interaction of stakeholders between destination marketing organizations and visitor attractions in implementing digital marketing strategies through the New York Path Through History initiative. The findings of this case provide understanding of the challenges related to organizational architecture and capacity in the development and implementation of an interactive visitor app to generate a digital experience for 12 historic visitor attractions located in the Finger Lakes Region of New York State. This case provides an opportunity to highlight the complexities of implementing digital marketing efforts of a regional destination through a diverse set of stakeholders. The findings of this case study are useful in understanding the organizational, human and technological requirements for implementing digital marketing strategies involving mobile technologies and augmented reality experiences. Stakeholders may consider investing equal effort in assessing both their organizational ability for effective participation in destination marketing projects and technological capacity for implementing digital experiences as they do in securing financial support for digital marketing endeavors. © 2017 Elsevier Ltd},
author_keywords={Destination marketing organizations;  Digital experiences;  Digital marketing;  Finger Lakes;  Mobile technologies;  New York State},
references={Benckendorff, P.J., Sheldon, P.J., Fesenmaier, D.R., (2014) Tourism information technology, , 2nd ed. CABI Wallingford; Boes, K., Buhalis, D., Inversini, A., Conceptualising smart tourism destination dimensions (2015) Information and communication technologies in tourism, pp. 391-403. , Springer Switzerland; Bornhorst, T., Brent Ritchie, J.R., Sheehan, L., Determinants of tourism success for DMOs and destinations: An empirical examination of stakeholders’ perspectives (2010) Tourism Management, 31 (5), pp. 572-589; Brown, D.H., Kaewkitipong, Relative size and complexity: E‐business use in small and medium sized tourism enterprises in Thailand (2009) Journal of Enterprise Information Management, 22 (1-2), pp. 212-231; Buchanan, D.A., Huczynski, A.A., Organizational behaviour (2010), Prentice Hall Harlow; Buhalis, D., E-Tourism, Contemporary tourism reviews (2011), pp. 1-38. , Goodfellow Publishers Oxford; Buhalis, D., Law, R., Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of e-tourism research (2008) Tourism Management, 29 (4), pp. 609-623; Buhalis, D., Leung, D., Law, R., eTourism: Critical information and communication technologies for tourism destinations (2011) Destination Marketing and Management: Theories and Applications, pp. 205-224. , Y. Wang A. Pizam CABI Wallingford; Camisón, C., Puig-Denia, A., Forés, B., Fabra, M.E., Muñoz, A., Muñoz Martínez, C., The importance of internal resources and capabilities and destination resources to explain firm competitive position in the Spanish tourism industry (2016) International Journal of Tourism Research, 18 (4), pp. 341-356; Cheng, V., Lok, P., Strategic decision-making criteria and process of top management on technology adoption in the travel agency industry (2015) Information Technology & Tourism, 15 (3), pp. 189-208; Din, H., Hecht, P., (2007) The digital museum, , American Association of Museums Washington, D.C; Fyall, A., Marketing visitor attractions: A collaborative approach (2008) Managing visitor attractions: New directions, , A. Fyall B. Garrod A. Leask S. Wanhill 2nd ed. Butterworth-Heinemann Oxford; Fyall, A., Garrod, B., Wang, Y., Destination collaboration: A critical review of theoretical approaches to a multi-dimensional phenomenon (2012) Journal of Destination Marketing & Management, 1 (1-2), pp. 10-26; Guttentag, D.A., Virtual reality: Applications and implications for tourism (2010) Tourism Management, 31 (5), pp. 637-651; Kuflik, T., Wecker, A.J., Lanir, J., Stock, O., An integrative framework for extending the boundaries of the museum visit experience: Linking the pre, during and post visit phases (2014) Information Technology & Tourism, 15 (1), pp. 17-47; Leung, D., Lo, A., Fong, L.H.N., Law, R., Applying the technology-organization-environment framework to explore ICT initial and continued adoption: An exploratory study of an independent hotel in Hong Kong (2015) Tourism Recreation Research, 40 (3), pp. 391-406; Merinero-Rodríguez, R., Pulido-Fernández, J.I., Analysing relationships in tourism: A review (2016) Tourism Management, 54 (June), pp. 122-135; Merriam, S.B., Qualitative research: A guide to design and implementation (2009), Wiley San Francisco, CA; Morrison, A.M., Marketing and managing tourism destinations (2013), Routledge Abingdon; Ritchie, J.R.B., Crouch, G.I., A model of destination competitiveness and Sustainability (2011) Destination marketing and management: Theories and applications, pp. 259-283. , Y. Wang A. Pizam CABI Wallingford; Spinazze, A.T., Technology's no tea party for small museums (2007) The digital museum, pp. 121-134. , H. Din P. Hecht American Association of Museums Washington DC; Stake, R.E., Case studies (2003) Strategies of Qualitative Inquiry, pp. 134-164. , N.K. Denzin Y. Lincoln 2nd Sage London; Turban, E., Volonino, L., Wood, G., (2013) Information technology for management: Advancing sustainable, profitable business growth, , 9th ed. Wiley Hoboken, NY; Waligo, V.M., Clarke, J., Hawkins, R., Implementing sustainable tourism: A multi-stakeholder involvement management framework (2013) Tourism Management, 36, pp. 342-353; Wang, Y., Collaborative destination marketing: Principles and applications (2011) Destination marketing and management: Theories and applications, pp. 259-283. , Y. Wang A. Pizam CABI Wallingford; Wang, Y., Destination marketing systems: Critical factors for functional design and management (2011) Destination marketing and management: Theories and Applications, pp. 184-204. , Y. Wang A. Pizam CABI Wallingford; Wang, Y., Fesenmaier, D.R., Collaborative destination marketing: A case study of Elkhart county, Indiana (2007) Tourism Management, 28 (3), pp. 863-875; Werthner, H., Alzua-Sorzabal, A., Cantoni, L., Dickinger, A., Gretzel, U., Jannach, D., Zanker, M., Future research issues in IT and tourism (2015) Information Technology & Tourism, 15 (1), pp. 1-15; Whitelaw, P.A., ICT and hospitality operations (2008) Handbook of hospitality operations and IT, pp. 167-184. , P. Jones Butterworth-Heinemann Oxford; Yin, R.K., (2009) Case study research: Design and methods, , 4th ed. Sage Thousands Oak, CA},
correspondence_address1={Lagiewski, R.; Department of Hospitality and Tourism Management, Rochester Institute of TechnologyUnited States; email: rick.lagiewski@rit.edu},
publisher={Elsevier Ltd},
issn={2212571X},
language={English},
abbrev_source_title={J. Destin. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{González-Fernández-Villavicencio201522,
author={González-Fernández-Villavicencio, N.},
title={Social media profitability: Marketing campaigns in libraries [Roi en medios sociales: Campañas de marketing en bibliotecas]},
journal={Profesional de la Informacion},
year={2015},
volume={24},
number={1},
pages={22-30},
doi={10.3145/epi.2015.ene.03},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938938662&doi=10.3145%2fepi.2015.ene.03&partnerID=40&md5=5d1daf247a244485622132fd377c7ee4},
affiliation={Universidad de Sevilla, Facultad de Económicas y Empresariales, Biblioteca, Ramón y Cajal, 1, Sevilla, 41018, Spain},
abstract={Organizations should include social media marketing as a part of a digital marketing plan. Traditionally the benefits obtained from social media marketing have been associated with not economical ROI, i.e., social ROI (return on influence, return on relationships, return on collaboration, reputation, branding, etc.). This study addresses the use of digital marketing campaigns by libraries for social profitability, i.e., obtaining conversions to more readers and more circulation. Concepts related to digital marketing and social media marketing, and the way different types of organizations, business and libraries use them in order to get ROI, are reviewed. The marketing benefits for libraries are presented, along with three case studies about promotion and marketing campaigns in university libraries in Spain that show how libraries can improve and increase the use of their services and products beyond their expectations with a marketing campaign of only three months. © 2015, El Profesional de la Informacion. All rights reserved.},
author_keywords={Academic libraries;  Branding;  Digital marketing;  Influence;  Libraries;  Loyalty;  Marketing campaigns;  Profitability;  Reputation;  Return on investment;  ROI;  Social media;  Social media marketing},
references={Beltrán-Nava, T., (2012) Promoción de los Servicios Bibliotecarios a Través de las Redes Sociales de la Internet. (Trabajo de Licenciatura), , http://eprints.rclis.org/17075, Escuela Nacional de Biblioteconomía y Archivonomía de México; Campbell, D.A., Lambright, K.T., Wells, C.J., Looking for friends, fans, and followers? Social media use in public and nonprofit human services (2014) Public Administration Review, 74 (5), pp. 655-663. , http://dx.doi.org/10.1111/puar.12261; Castelló-Martínez, A., El estudio del retorno de la inversión y el impacto en la relación de la comunicación empresarial y publicitaria en plataformas sociales: Herramientas disponibles en el mercado (2013) 2° Congreso Nacional Sobre Metodología de la Investigación en Comunicación, pp. 411-427. , http://rua.ua.es/dspace/bitstream/10045/28195/1/AE-IC_Segovia_Araceli_Castello.pdf; Constantinides, E., Foundations of social media marketing (2014) Procedia - Social and Behavioral Sciences, 148, pp. 40-57. , http://dx.doi.org/10.1016/j.sbspro.2014.07.016; eMarketer, (2013) The Year of Social? Nearly Nine in 10 Marketers Will Use Social Media Marketing Next Year, , http://www.emarketer.com/Article/Year-of-Social/1010386, 14 Nov; González-Fernández-Villavicencio, N., Métricas de la web social (2013) Anuario ThinkEPI, 7, pp. 48-52. , http://www.thinkepi.net/metricas-de-la-web-social; González-Fernández-Villavicencio, N., El declive del ROI social (2014) Anuario ThinkEPI, 8, pp. 264-268. , http://www.thinkepi.net/el-declive-del-roi-social; González-Fernández-Villavicencio, N., The profitability of libraries using social media (2014) TEEM' 14 Proceedings of the 2nd Intl Conf on Technological Ecosystems for Enhancing Multiculturality, pp. 561-566. , http://dx.doi.org/10.1145/2669711.2669956, New York: ACM; González-Fernández-Villavicencio, N., Menéndez-Novoa, J.-L., Seoane-García, C., San-Millán-Fernández, M.-E., Revisión y propuesta de indicadores (KPI) de la biblioteca en los medios sociales (2013) Revista Española de Documentación Científica, 36 (1), p. e005. , http://dx.doi.org/10.3989/redc.2013.1.919; Heggestuen, J., The decline of social ROI. How social media marketers are moving towards more basic, nofrills metrics (2013) BI Intelligence, , Sept. 27; Kesselman, M., On the horizon: Customer engagement technology world conference in NYC: Parallels with community engagement in libraries (2014) Library Hi Tech News, 31 (2), pp. 1-4. , http://dx.doi.org/10.1108/LHTN-02-2014-0013; Leeflang, P.S.H., Verhoef, P.C., Dahlström, P., Freundt, T., Challenges and solutions for marketing in a digital era (2014) European Management Journal, 32 (1), pp. 1-12. , http://dx.doi.org/10.1016/j.emj.2013.12.001; Loria, K., (2014) Moving Beyond the Chief Listening Officer, , http://www.econtentmag.com/Articles/News/News-Feature/Moving-Beyond-the-Chief-Listening-Officer-100024.htm, 22 Oct; Marcos-Blázquez, A., (2013) Metodología para la Elaboración de un Plan de Marketing: Propuesta de Aplicación de las Herramientas de Marketing Digital en la Biblioteca IE, , http://eprints.ucm.es/20722, Tesis doctoral. Universidad Complutense de Madrid; Margaix-Arnal, D., (2013) Los Social Media en las Bibliotecas Universitarias Españolas: Su Presencia y las Guías de Usos y Estilo, , https://buleria.unileon.es/handle/10612/2847, Trabajo fin de grado. Universidad de León. Grado en Información y Documentación; Martín-Marichal, C., (2013) Las Universidades y las Bibliotecas Universitarias en las Redes Sociales, , http://acceda.ulpgc.es/handle/10553/10774, Documento de trabajo. Universidad de Las Palmas de Gran Canaria; McClelland, T., What exactly do you do here? Marketing-related jobs in public and academic libraries (2014) Journal of Library Administration, 54 (5), pp. 347-367. , http://dx.doi.org/10.1080/01930826.2014.946736; Mehrabi, A., Islami, H., Aghajani, M., The effect of social media marketing on customers' brand loyalty (2014) Intl Journal of Academic Research in Business and Social Sciences, 4 (8), pp. 480-495; Polger, M.-A., Okamoto, K., Who's spinning the library? Responsibilities of academic librarians who promote (2013) Library Management, 34 (3), pp. 236-253. , http://dx.doi.org/10.1108/01435121311310914; Solomon, L., (2013) The Librarian's Nitty-Gritty Guide to Social Media, , Chicago: ALA; Taladriz-Mas, M., Los servicios de información y el retorno de la inversión: Cómo llegar a conocerlo (2013) El Profesional de la Información, 22 (4), pp. 281-285. , http://dx.doi.org/10.3145/epi.2013.jul.01; (2014) Taylor & Francis Twitter Party: Use of Social Media in the Library, , http://www.tandf.co.uk/journals/explore/librarian-twitter-report-2014.pdf; Thomsett-Scott, B.C., (2014) Marketing with Social Media: A LITA Guide, , Chicago, Illinois: ALA TechSource; Young, S.W.H., Tate, A.M., Rossmann, D., Hansen, M.-A., The social media toll road. The promise and peril of Facebook advertising (2014) C&RLNews, , September},
correspondence_address1={González-Fernández-Villavicencio, N.; Universidad de Sevilla, Facultad de Económicas y Empresariales, Biblioteca, Ramón y Cajal, 1, Spain; email: nievesg@us.es},
publisher={El Profesional de la Informacion},
issn={13866710},
language={Spanish},
abbrev_source_title={Prof. Inf.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dsouza2018539,
author={Dsouza, N. and Paulose, J.},
title={An approach to finding customer-value and devising marketing strategies by using data-mining techniques},
journal={International Journal of Mechanical Engineering and Technology},
year={2018},
volume={9},
number={3},
pages={539-550},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044767835&partnerID=40&md5=1a8c3f82e38b69b27ea1b0f1aea0b2fb},
affiliation={Department of Computer Science, Christ University, Bengaluru, India},
abstract={The digital marketing space is an outcome of the advent of digital age and the booming network technology. The earlier methods of marketing have almost been eclipsed with this digital marketing, which could include any material, information, videos on the internet and social media, etc. The marked distinction between a digital and traditional marketing is that the former uses digital devices in the traditional space. People today consume innumerable products daily and getting to know the customer's interests, their transaction's history, identifying a loyal customer and estimating their lifetime value are all at the very heart of digital marketing. It is here, in this context, that data mining techniques play a key role. This unique blending of data mining techniques with digital marketing will help merchants increase their sales and revenue exponentially. This research paper explores the possibility of finding the frequent item-set generated by a customer while making purchases, tracking their loyalty based on the number of purchases and their frequency and thereafter devising an appropriate marketing strategy for that particular product type. It is the analysis of the product based on the previous marketing experiences of the consumer. This system will boost a merchant's businesses by identifying their loyal customers (customer segmentation), best sold products (product recommendation) and reveal the different marketing strategies that can be adopted by them to reach out to their potential customers and thus increase their sales (Strategy selection/combination). © IAEME Publication.},
author_keywords={Apriori algorithm;  C4.5 algorithm;  Data mining;  Digital marketing;  Lifecycle grids;  Marketing strategies;  RFM},
references={Parsons, M.Z., Waitman, R., Organizing today for the digital marketing of tomorrow (1998) Journal of Interactive Marketing, 12, pp. 31-53; Ngai, E.W.T., Xiu, L., Chau, D.C.K., Application of data mining techniques in customer relationship management: A literature review and classification (2009) Expert Systems with Applications, 36, pp. 2592-2602; Nyarko, I.K., Agyeman-Duah, M.O., Asimah, V., Measuring customer loyalty using retention, advocacy and patronages key denominators (2016) International Journal of Scientific and Research Publications, 6, pp. 235-240; Liu, C.N., Zhu, X.W., A study on CRM technology implementation and application practices (2009) Computational Intelligence and Natural Computing, 2, pp. 367-370. , 2009; Hughes, A.M., Systematic approach for digital marketing strategy through data mining technology (2005) Strategic Database Marketing, 4, pp. 172-181; Roiger, R.J., Geatz, M.W., (2003) Data Mining: A Tutorial-based Primer; Berry, M.J., Linoff, G., (1997) Data Mining Techniques: For Marketing, Sales, and Customer Support, , John Wiley and Sons, New York; Agrawal, R., Srikant, R., Advances in knowledge discovery and data mining (1994) Fast Discovery of Association Rules, 12, pp. 307-328; Salzberg, S.L., (1994) C4. 5: Programs for Machine Learning by J. Ross Quinlan, 16, pp. 235-240. , morgan kaufmann publishers, inc., 1993. Machine Learning; Birant, D., Data mining using RFM analysis (2011) Knowledge-Oriented Applications in Data Mining, 41, pp. 27-42; Umamaheswari, R., Siva Purnima, S., Saravana Mahesan, S., Customer preservence for an organisation using data mining (2017) International Journal of Civil Engineering and Technology, 8 (10), pp. 933-938. , Dr; Alqhtani, M.S., Rizwan Jameel Qureshi, M., Data mining approach for classifying Twitter's users (2017) International Journal of Computer Engineering & Technology, 8 (5), pp. 42-53; Kotian, H., Bhat, D., Kunder, C., Kulkarni, S., Data mining approach for generation of optimal internet telecom plans (2014) International Journal of Computer Engineering & Technology (IJCET), 5 (6), pp. 74-81. , Prof. June},
publisher={IAEME Publication},
issn={09766340},
language={English},
abbrev_source_title={Int. J. Mech. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Zubarieva201536,
author={Zubarieva, M.},
title={Major hotel business trends in digital market},
journal={Economic Annals-XXI},
year={2015},
volume={7-8},
number={2},
pages={36-39},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84948993752&partnerID=40&md5=09e6179eb42a2e64c790e8527310f075},
affiliation={National University of Ostroh Academy, 2 Seminarska Str., Ostroh, 35800, Ukraine},
abstract={The article deals with the basic concepts of digital market and digital marketing instruments, their relationship and the role in popularization of hotels. The characteristic of the main trends in hotel business in digital market as whole as well as individual examples are given here. We have studied the features of Youtube, Twitter, Facebook, Instagram, Pinterest usage by hotels clients. The main advantage of advertising in social networks is that it becomes possible to work with specific groups of users, taking into account their interests, age and sex, residence and social status. Hotel facilities promotion online includes media advertising, contextual advertising, search engine marketing and SEO in general, as well as promotion through social networks, such as SMO and SMM, direct marketing, Internet branding, etc. We consider the hotel digital marketing to be a set of countervailing components among which are an online audience with its behavioral component, a possible involvement of all segments of the audience, a staff's immersion while communicating with the guest in a digital format; an interaction with the guests after the check-out. The main attention in the article is focused on the successful practices in digital marketing analysis of the top 10 hotel brands of digital-market: 1. W Hotels; 2. Westin Hotels & Resorts; 3. Sheraton Hotels & Resorts; 4. St. Regis; 5. Le Meridien; 6. HYATT; 7. InterContinental; 8. Marriott; 9. The Luxury Collection; 10. Four Seasons. It is concluded that the main trend in hotel digital marketing is spontaneous booking encouraging through mobile gadgets. © Institute of Society Transformation, 2015.},
author_keywords={Customer support;  Digital marketing;  Facebook;  Hotel business;  Hotel trend;  Instagram;  Mobile service;  Online space;  Pinterest;  Ranking;  Rating;  Twitter;  Youtube},
references={Skybinskyi, S., (2000) Hotel Services Marketing, , Lviv: Lviv Academy of Commerce (in Ukr.); Kariahin, Y., (2009) Tour Products Marketing, , Kyiv: Kondor (in Ukr.); Rohlev, H., (2005) Basics of Hotel Management, , Kyiv: Kondor (in Ukr.); (2011) Digital Marketing as it is, , http://ikraine.net/2011/11/digital-marketing-chto-eto-Takoe-i-s-chem-ego-edyat/#.VRaRIfysWGM, Ikraine. Retrieved from (in Russ.); (2014) Forecasts of Digital-Market of Ukraine and the World for the Period of 2014-2018, , http://www.udac.org.ua/news/Digital-market_prognosis_2014_2018, UDAC. Retrieved from (in Russ.); (2015) 2015 the Digital Market Suggests Quite Predictable, but no Less Important Trends in Hotel Marketing, , http://www.horeca-magazine.ru/article/1695/, Horeca. Retrieved from (in Russ.); (2014) Trends in Hotels Marketing in the Internet for the year 2015, , http://www.digitalwill.ru/blog/trandes2015, Digitalwill. Retrieved from (in Russ.); (2015) Reservation of Hotels and their Promotion Finally go Online, , http://tourlib.net/statti-Tourism/skorbenko6.htm, Tutlib. Retrieved from (in Russ.); (2015) TOP-10 Hotel Brands in Digital-Marketing, , http://prohotelia.com.ua/2015/02/hotel-digital-iq-index/, Prohotelia. Retrieved from (in Russ.); (2015) Booking.com has Launched an Application Booking Now for the Reservation in the Last Minute, , http://prohotelia.com.ua/2015/01/booking-now-App/, Prohotelia. Retrieved from (in Russ.); (2014) 10 Ways to Present a Hotel Online, , http://prohotelia.com.ua/2014/09/10-online-marketing-Tips/, Prohotelia. Retrieved from (in Russ.); (2015) The Four Seasons: A History of Success, , https://business.pinterest.com/ru/success-stories/four-seasons, Business Pinterest. Retrieved from (in Russ.)},
correspondence_address1={Zubarieva, M.; National University of Ostroh Academy, 2 Seminarska Str., Ukraine; email: maxazub@mail.ru},
publisher={Institute of Society Transformation},
issn={17286220},
language={Russian},
abbrev_source_title={Eco. Annals.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cairns2013194,
author={Cairns, G.},
title={Evolutions in food marketing, quantifying the impact, and policy implications},
journal={Appetite},
year={2013},
volume={62},
pages={194-197},
doi={10.1016/j.appet.2012.07.016},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84872651788&doi=10.1016%2fj.appet.2012.07.016&partnerID=40&md5=7b4822be68c36782aaa8459d51b81a46},
affiliation={Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, United Kingdom},
abstract={A case study on interactive digital marketing examined the adequacy of extant policy controls and their underpinning paradigms to constrain the effects of this rapidly emerging practice.Findings were interactive digital marketing is expanding the strategies available to promote products, brands and consumer behaviours. It facilitates relational marketing; the collection of personal data for marketing; integration of the marketing mix, and provides a platform for consumers to engage in the co-creation of marketing communications. The paradigmatic logic of current policies to constrain youth-oriented food marketing does not address the interactive nature of digital marketing. The evidence base on the effects of HFSS marketing and policy interventions is based on conceptualizations of marketing as a force promoting transactions rather than interactions. Digital technologies are generating rich consumer data. Interactive digital technologies increase the complexity of the task of quantifying the impact of marketing. The rapidity of its uptake also increases urgency of need to identify appropriate effects measures. Independent analysis of commercial consumer data (appropriately transformed to protect commercial confidentiality and personal privacy) would provide evidence sources for policy on the impacts of commercial food and beverage marketing and policy controls. © 2012 Elsevier Ltd.},
author_keywords={Children;  Food marketing;  Interactive digital marketing;  Marketing co-creation;  Marketing data;  Marketing policy;  Measuring effects;  Monitoring and evaluation},
keywords={article;  beverage;  confidentiality;  consumer;  food industry;  health care policy;  interactive digital food marketing;  marketing;  privacy, Communication;  Data Collection;  Electronics;  Food Industry;  Humans;  Internet;  Marketing;  Nutrition Policy;  Technology},
references={Ballantyne, D., Varey, R., The service-dominant logic and the future of marketing (2008) Journal of the Academy of Marketing Science, 36 (1), pp. 11-14; (2008), http://www.iabuk.net/en/1/iabknowledgebankaudeincefactsandfigures.html, BMRB Internet Monitor Aug 2008 and TGI.net Wave 15, cited in IAB Online Facts & Figures 2008. Internet Advertising Bureau. Accessed 11.12.09; Boyland, E., Harrold, J., Kirkham, T., Halford, J., The extent of food advertising to children on U.K. television in 2008 (2011) International Journal of Pediatric Obesity, 6 (5), pp. 455-461; Cairns, G., Angus, K., Hastings, (2009) The extent, nature and effects of food promotion to children. A review of the evidence to December 2008, , World Health Organization, Geneva; Centola, D., The spread of behaviour in an online social network experiment (2010) Science, 329, pp. 1194-1197; http://www.bbb.org/us/children-food-beverage-advertising-initiative/, CFBAI. Accessed 2.9.11; Chester, J., Montgomery, K., Interactive food and beverage marketing, targeting children and youth in the digital age (2007), A report from the Berkeley Media Studies Group, May 2007; Christakis, N., Fowler, J., The spread of obesity in a large social network over 32years (2007) New England Journal of Medicine, 357, pp. 370-379; Cohen-Cole, E., Fletcher, J., Is obesity contagious? Social networks vs environmental factors in the obesity epidemic (2008) Journal of Health Economics, 27, pp. 1382-1387; Digital agenda scoreboard. Pillar 1 Internet usage and content, , http://ec.europa.eu/information_society/digital-agenda/scoreboard/pillars/singlemarket/index_en.htm, Accessed 2.9.11, EC; http://www.eu-pledge.eu/, EU Pledge. Accessed 2.9.11; Fitzpatrick, I., MacMillan, T., Hawkes, C., Anderson, A., Dowler, E., (2010) Understanding food culture in Scotland and its comparison in an international context. Implications for policy development, , NHS Health Scotland, Edinburgh; Flyvberg, B., (2001) Making social science matter. Why social inquiry fails and how it can succeed again, , Cambridge University Press, Cambridge; (2008), FTC Marketing food to children and adolescents: A review of industry expenditure, activities and self-regulation. Federal Trade Commission Report to Congress, July 2008; (2008) Foresight tackling obesities. Future choices, , Department of Innovation, Universities and Skills, Government Office of Science; Harris, J., Pomeranz, J., Lobstein, T., Brownell, K., A crisis in the marketplace. How food marketing contributes to childhood obesity and what can be done (2009) Annual Review of Public Health, 30, pp. 211-225; Hawkes, C., Lobstein, T., Regulating the commercial promotion of food to children. A survey of actions worldwide (2011) International Journal of Pediatric Obesity, 6 (2), pp. 1-12; Holland, J., (1995) Hidden order: How adaptation builds complexity, , Addison-Wesley, Reading, MA; Internet advertising bureau platform status report. User generated content, social media and advertising, , http://www.iab.net/media/file/2008_ugc_platform.pdf, Accessed 2.9.11, IAB; Kozinets, R., de Valck, K., Wojnicki, A., Wilner, S., Networked narratives. Understanding word-of-mouth marketing in online communities (2010) Journal of Marketing, 74, pp. 71-89; Kraak, V., Story, M., Wartella, E., Ginter, J., Industry progress to market a healthful diet to American children and adolescents (2011) American Journal of Preventive Medicine, 41 (3), pp. 322-333; Kunkel, D., McKinley, C., Wright, P., for CH1LDREN NOW (2009), http://www.childrennow.org/uploads/documents/adstudy_2009.pdf, The impact of industry self-regulation on the nutritional quality of foods advertised on television to children. Accessed 30.3.10; Laczniak, G., Some social and ethical dimensions of the service dominant logic perspective of marketing (2006) The service-dominant logic of marketing. Dialog, debate and directions, pp. 279-285. , M.E. Sharpe Inc., New York, S. Vargo, R. Lusch (Eds.); McGinnis, J., Appleton Gootman, J., Kraak, V., (2006) Institute of Medicine Food Marketing to Children and Youth. Threat or opportunity?, , National Academies Press, Washington, DC; (2009), http://www.polmarkproject.net, Polmark Accessed 1.12.10; Prahalad, C., Ramaswamy, V., Co-opting customer competence (2000) Harvard Business Review, 78, pp. 79-87. , Jan-Feb; Precourt, G., AMA Mplanet 2009. McDonald's global brand promise and the branding of customers, world advertising research centre, , http://warc.com/Pages/TopicsAndTrends/Features/Feature.aspx?q=&Area=Articles&Page=25&Tab=&DVals=&SourceOR=&DRange=&Filter=&AuthorName=Geoffrey%20Precourt&ContentID=675&qr, Accessed 1.9.09; Sheth, J., Uslay, C., Implications of the revised definition of marketing. From exchange to value creation (2007) Journal of Public Policy and Marketing, 26 (2), pp. 302-307; Surowiecki, J., (2004) The wisdom of crowds, , Doubleday, New York; Vargo, S., Lusch, R., The four service marketing myths. Remnants of a goods-based, manufacturing model (2004) Journal of Service Research, 6, pp. 324-335; Vargo, S., Lusch, R., Service-dominant logic. Continuing the evolution (2008) Journal of the Academy of Marketing Science, 36, pp. 1-10; Walt, G., Shiffman, J., Schneider, H., Murray, S., Brugha, G., 'Doing' health policy analysis. Methodological and conceptual reflections and challenges (2008) Health Policy and Planning, 23, pp. 308-317; (2004) Global strategy on diet, physical activity and health, , http://www.who.int/dietphysicalactivity/strategy/eb11344/strategy_english_web.pdf, World Health Organisation, Geneva, Accessed 28.6.11, WHO; (2010) Set of recommendations on the marketing of foods and non-alcoholic beverages to children, , World Health Organisation, Geneva, WHO; Wilkie, W., Moore, E., Scholarly research in marketing. Exploring the " 4 eras" of thought development (2003) Journal of Public Policy and Marketing, 22 (2), pp. 116-146; Youn, S., Determinants of online privacy concerns and its influence on privacy protection behaviours among young adolescents (2009) Journal of Consumer Affairs, 43 (3), pp. 389-419; Zwass, V., Co-creation. Toward a taxonomy and an integrated research perspective (2010) International Journal of Electronic Commerce, 15 (1), pp. 11-48},
correspondence_address1={Cairns, G.; Institute for Social Marketing, University of Stirling, Stirling FK9 4LA, United Kingdom; email: g.a.cairns@stir.ac.uk},
issn={01956663},
coden={APPTD},
pubmed_id={22858428},
language={English},
abbrev_source_title={Appetite},
document_type={Article},
source={Scopus},
}

@ARTICLE{ArteagaCisneros2018,
author={Arteaga Cisneros, J.P. and Coronel Pérez, V.C. and Acosta Véliz, M.M.},
title={Marketing's influence in the PYME's development in Ecuador [Influencia del marketing digital en el desarrollo de las MIPYME's en Ecuador]},
journal={Espacios},
year={2018},
volume={39},
number={47},
page_count={11},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056714600&partnerID=40&md5=7b7b40f813504792c64e35bdc152bfba},
affiliation={Facultad de Ciencias Administrativas, Universidad de Guayaquil, Ecuador},
abstract={El marketing digital ha marcado un gran cambio en la forma de cómo las empresas gestionan el marketing y su interacción con los consumidores y el mercado. Por otro lado, las MiPYMEs hoy en día representan el motor de las economías en Latinoamérica representando más del 80% de las empresas en la región. Sin embargo, la competitividad a nivel global es fuerte, por lo que han apostado por el uso del marketing digital para optimizar su rendimiento en el mercado. © 2018.
Digital marketing has marked a big change in the way companies manage marketing and its interaction with consumers and the market. On the other hand, MiSMEs represent more than 80% of companies in the region. However, global competitiveness is strong, so they have opted for the use of digital marketing to optimize their performance in the market. © 2018.},
author_keywords={Digital marketing;  ICT;  Marketing digital;  MiPYMEs;  MiSMEs;  TIC's},
references={Alcaide, J., Bernués, S., Díaz, E., Espinosa, R., Muñiz, R., Smith, C., (2013) MARKETING Y PYMES, , LAS PRINCIPALES CLAVES DE MARKETING EN LA PEQUEñA Y MEDIANA EMPRESA; (2016) Alexa, , https://www.alexa.com/topsites, 9 de Noviembre de; (2017) Ecommerceday Ecuador, , http://www.ecommerceday.ec/2017/2017/11/09/se-presento-elprimer-estudio-de-comercio-electronico-en-el-pais-durante-el-ecommerce-day-ecuador-2017/, 9 de Noviembre de Obtenido de Ecommerceday Ecuador:; Hernández, R., Fernández, C., Baptista, P., (2014) Metodología de la Investigación (Sexta ed.), , México D.F.: McGraw-Hill; (2015) Empresas y TIC (Tecnologías de la Información y la Comunicación), , Módulo de TIC de las Encuestas de Manufactura y Minería, Comercio Interno y Servicios; (2016) DIRECTORIO DE EMPRESAS Y ESTABLECIMIENTOS 2016, , INEC; Instituto Nacional de Estadística y Censos (2017) Obtenido de Instituto Nacional de Estadística y Censos, , http://www.ecuadorencifras.gob.ec/ecuadorregistro-843-745-empresas-en-2016/, 31 de Octubre de; (2016) Instituto Internacional Español de Marketing Digital, , https://iiemd.com/web-2-0/que-es-web-2-0, 25 de Octubre de Obtenido de Instituto Internacional Español de Marketing Digital; Méndez, M., (2013) EL CIBERMARKETING EN LA MIPYME: ESTRATEGIA DE FORTALECIMIENTO Y POSICIONAMIENTO, pp. 28-41. , SINAPSIS; Patiño, E., Pinilla, S., Investigación y análisis como fundamento para la planeación estratégica del mercadeo digital (2017) Revista Espacios, 38 (41), p. 12; Peñarroya, M., (2014) Las oportunidades de las redes sociales para las pymes, pp. 20-24. , OIKONOMICS. Revista de los Estudios de Economía y Empresa; Rueda, E., Gómez, M., Pérez, C., (2014) Herramientas de marketing on-line en las PyMEs de Comalcalco, Tabasco, , Revista Iberoamericana de Producción Académica y Gestión Educativa; Vaca, S., (2013) El E-Marketing aplicado como herramienta de marketing y ventas para mejorar la competitividad comercial en PYME del DMQ, , Quito: Universidad Andina Simón Bolívar},
publisher={Revista Espacios},
issn={07981015},
language={Spanish},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Palos-Sanchez2018,
author={Palos-Sanchez, P.R. and Saura, J.R. and Debasa, F.},
title={The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data},
journal={Mobile Information Systems},
year={2018},
volume={2018},
doi={10.1155/2018/5047017},
art_number={5047017},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043508202&doi=10.1155%2f2018%2f5047017&partnerID=40&md5=db64f160b5fddb9eefacb2f0c339e4d2},
affiliation={Department of Business Management, University of Extremadura, Av. Universidad, s/n, Cáceres, 10003, Spain; Department of Business Organization, Marketing and Market Research, International University of la Rioja, Av. de la Paz 137, Logroño, 26006, Spain; Department of Business and Economics, Rey Juan Carlos University, Madrid, Spain; Department of Contemporary History and Actual World, Rey Juan Carlos University, Madrid, Spain},
abstract={This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users' behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data. © 2018 Pedro R. Palos-Sanchez et al.},
keywords={Commerce;  Data handling;  Economic and social effects;  Linked data;  Marketing;  Mobile computing;  Mobile telecommunication systems;  Social networking (online), Current theories;  Developed model;  Digital marketing;  Mobile applications;  Predictive values;  User interface designs;  User surveys, User interfaces},
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correspondence_address1={Palos-Sanchez, P.R.; Department of Business Management, University of Extremadura, Av. Universidad, s/n, Spain; email: ppalos@unex.es},
publisher={Hindawi Limited},
issn={1574017X},
language={English},
abbrev_source_title={Mob. Inf. Sys.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rohm201947,
author={Rohm, A.J. and Stefl, M. and Saint Clair, J.},
title={Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach},
journal={Journal of Marketing Education},
year={2019},
volume={41},
number={1},
pages={47-59},
doi={10.1177/0273475318798086},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058713802&doi=10.1177%2f0273475318798086&partnerID=40&md5=532fa9f48fbb69437f4e0a8e392f7c10},
affiliation={Loyola Marymount University, Los Angeles, CA, United States},
abstract={Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address this challenge by placing digital marketing at the center of the curriculum. Through experiential learning and project-based learning, M-School courses expose students to real-life challenges involving ways in which companies and organizations generate consumer awareness, demand, and value given the significant digital shifts taking place in technology and consumer behavior. The authors highlight the creation of a digital-first curriculum that is aligned with industry practice and helps students develop the skills needed to become future proof and real-world ready. Quantitative and qualitative assessment over a three-year period points to the success of the M-School program in preparing students for careers in marketing. Lessons for the development of marketing curricula include the role of new course development, the need to integrate digital within existing courses, the role of a project-based learning approach with measurable outcomes, and the potential for designing transdisciplinary courses to foster students’ creative, critical thinking, communication, and collaborative skills. © The Author(s) 2018.},
author_keywords={4Cs;  curriculum development;  digital marketing;  experiential learning;  M-School;  marketing education;  online marketing;  PBL;  project-based learning;  transdisciplinary education},
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The new marketing DNA as a model for marketing education (2011) Journal of Marketing Education, 33, pp. 253-272; Kennedy, E.J., Lawton, L., Walker, E., The case for using live cases: Shifting the paradigm in marketing education (2001) Journal of Marketing Education, 23, pp. 145-151; Kolb, D.A., (1984) Experiential learning: Experience as a source of learning and development, , Uer Saddle River, NJ, Prentice Hall; Kolb, D.A., Boyatzis, R.E., Mainemelis, C., Experiential learning theory: Previous research and new directions (2001) Perspectives on thinking, learning, and cognitive styles, pp. 227-247. , Sternberg R., Zhang L.-F., (eds), Mahwah, NJ, Lawrence Erlbaum, (Eds.), (., -; (2016) Industry Talent Study, , Los Angeles, CA, Author; (2018) 4CS Research Series: Skills for Today Research Series (2017), , http://www.p21.org/our-work/4cs-research-series, Retrieved from; Perrin, N., What blockchain might mean dot the digital ad supply chain (2018) eMarketer, , https://www.emarketer.com/content/what-blockchain-might-mean-for-the-digital-ad-supply-chain, March, 26, (,)., Retrieved from; Prensky, M., Digital natives, digital immigrants Part 1 (2001) On the Horizon, 9 (5), pp. 1-6; Richtner, A., Staying on top: How Babson achieves excellence in teaching (2015) Evolving education, pp. 15-34. , Crittenden V., Esper K., Karst N., Slegers R., (eds), Bingley, England, Emerald Group, (Eds.), (., -; Rigby, D.K., Sutherland, J., Takeuchi, H., Embracing agile (2016) Harvard Business Review, , https://hbr.org/2016/05/embracing-agile, May, (,)., Retrieved from; Spiller, L., Tuten, T., Integrating metrics across the marketing curriculum: The digital and social media opportunity (2015) Journal of Marketing Education, 37, pp. 114-126; Sultan, F., Rohm, A., The coming era of “brand in the hand” marketing (2005) Sloan Management Review, 47, pp. 83-90; Theoharis, V., (2018) 8 Digital marketing priorities for higher education in 2018, , https://www.oho.com/blog/8-digital-marketing-priorities-higher-education-2018, Retrieved from; Walker, I., Tsarenko, Y., Wagstaff, P., Powell, I., Steel, M., Brace-Govan, J., The development of competent marketing professionals (2009) Journal of Marketing Education, 31, pp. 253-263; Wind, Y.J., A plan to invent the marketing we need today (2008) MIT Sloan Management Review, 49, pp. 21-28; Wind, Y.J., Mahajan, V., (2001) Digital marketing: Global strategies from the world’s leading experts, , New York, NY, John Wiley; Wymbs, C., Digital marketing: The time for a new “academic major” has arrived (2011) Journal of Marketing Education, 33, pp. 93-106; Ye, C., Van Os, J., Chapman, D., Jacobson, D., An online project-based competency education approach to marketing education (2017) Journal of Marketing Education, 39, pp. 162-175},
correspondence_address1={Rohm, A.J.; Loyola Marymount UniversityUnited States; email: andrew.rohm@lmu.edu},
publisher={SAGE Publications Inc.},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{David2019890,
author={David, A. and Clement Sudhahar, J. and Linijah, P.},
title={An empirical investigation on digital strategies adopted by homestays in Ernakulam district, Kerala},
journal={International Journal of Mechanical Engineering and Technology},
year={2019},
volume={10},
number={2},
pages={890-898},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063558162&partnerID=40&md5=1cfdb528924848507030928333849b4c},
affiliation={Department of Management Studies, Karunya Institute of Technology and Sciences, India; Department of Management Studies, Karunya Institute of Technology and Sciences, India; Department of Management Studies, Karunya Institute of Technology and Sciences, India},
abstract={Tourism industry plays a major role in development of the state of Kerala. The adoption of digital techniques in all the industries has only increased the competition among all industrial sectors. Homestays are the backbone of Kerala Tourism said the Central Minister for tourism India Mr. Alphonse Joseph Kannathanam in Kerala that too after the occurrence of the great flood which effected the tourism industry in the State. Homestay business is one of the most popular businesses in Ernakulam district due to its emergence as a major hub for tourism in the State. In the research the authors analyze the various Digital Marketing techniques which are being practiced by the Home stays in Ernakulam District. The authors found that online hotel booking portals are vital for being competitive in the Homestay industry. The authors tested the service quality strategies and its connection to e service satisfaction. It was statistically found that Facebook was still the most popular social media platform by the Home stay owners in Ernakulam. The result also showed that social media too has a major role in overall business development. The authors were also able to understand that most of the digital marketing techniques such as Email Marketing and Blogs were not familiar to the Homestay owners. © IAEME Publication.},
author_keywords={Digital Marketing;  Email Marketing;  Homestay;  Hospitality;  Online Hotel Booking Portals;  Social Media;  Tourism;  Websites},
references={Bhatt, G.D., Grover, V., Types of information technology capabilities and their role in complex advantage: An empirical study (2014) Journal of Management Information System, 22 (2), pp. 253-257; Wells, J.D., Valacich, J.S., Hess, T.J., What signal are you sending? How website quality influences perceptions of product quality and purchase intentions (2011) MIS Quarterly, 35 (2), pp. 373-396; Varghese, J., Clement Sudhahar, J., Hunt for a new dimension on ESQ- A Review (2010) Namex International Journal of Management Research, pp. 31-40; Bhuiyan, A.H., Siwar, C., Ismail, S.M., Socio- Economic impacts of Homestay accommodations in Malaysia: A study on homestay operators in Terengganu State (2013) Asian Social Science, 9 (3); Carr, N., IT Doesn’t Matter (2003) Harvard Business Review; Prasanna Kumar, D., Rajyalakshmi, K., Asadi, S.S., Digital marketing strategical role to promote technical education in Andhra and Telangana: An exploratory study (2017) International Journal of Civil Engineering and Technology, 8 (10), pp. 197-206; Santharam, R., Hartono, E., Issues in linking information technology to the firm performance (2003) MIS Quarterly, 27 (1), pp. 125-153; Yuvaraj, S., Indumathi, R., Influence of digital marketing on brand building (2018) International Journal of Mechanical Engineering and Technology, 9 (7), pp. 235-243; Weitz, R., Rosenthal, D., Valuing a B2B website: A case study of an industrial products supplier (2010) Journal of Business Case Studies, 6 (5), pp. 59-64; Fan, W.-S., Tsai, M.-C., Factors driving website success - The key role of Internet customization and the influence of website design quality and Internet marketing strategy (2010) Total Quality Management, 21 (11), pp. 1141-1159; Nair, S., Shobana, S., Measuring digital marketing performance: Key performance indicators and metrics (2018) Journal of Management, 5 (6), pp. 89-95; Hung, W.T., Tsang, S.S., Liu, H.Y., Website characteristics and the impact of user perceived value on user behavior in Web 2.0 (2010) Journal of Management Information and Decision Sciences; Joukes, V., Gerry, C., (2010) Importance of Early Performance in Customer Satisfaction; Nagra, G.K., Gopal, R., The effect of digital marketing communication on consumer buying (2014) International Journal of Management (IJM), 5 (3), pp. 53-57. , March; Venkateshr, Mukesh, H.V., The role of homestay in promoting rural tourism (2015) Global Journal for Research Analysis, 4 (4); Truonga, Y., Perceived intrusiveness in digital advertising: Strategic marketing (2010) Journal of Strategic Marketing, 18 (3), pp. 239-256},
publisher={IAEME Publication},
issn={09766340},
language={English},
abbrev_source_title={Int. J. Mech. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Buchanan2018530,
author={Buchanan, L. and Yeatman, H. and Kelly, B. and Kariippanon, K.},
title={A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians},
journal={Australian and New Zealand Journal of Public Health},
year={2018},
volume={42},
number={6},
pages={530-531},
doi={10.1111/1753-6405.12840},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055699847&doi=10.1111%2f1753-6405.12840&partnerID=40&md5=efce9b383cf15d5a3ba0ef7ee99ef853},
affiliation={Early Start, School of Health and Society, Faculty of Social Sciences, University of WollongongNSW, Australia; School of Health and Society, Faculty of Social Sciences, University of WollongongNSW, Australia},
abstract={Objective: This study aimed to explore the nature and extent of, and level of user-engagement with, appealing strategies used by the food industry to promote energy drinks on digital platforms. Methods: Thematic content analysis was employed to code the textual and visual elements of the data that were extracted from the online media pages of nine energy drinks, including posts on Facebook, YouTube, Twitter, and content of websites and advergames. Results: Four main themes were derived from the 624 textual and visual elements of digital marketing content of energy drink brands, including online social connectivity, desired social identity, enhancement of performance and enhancement of mood. Conclusions: Energy drinks were popular on digital platforms, as evidenced by the large volume of user-engagement (e.g. ‘likes’ and ‘comments’) especially on social networking sites. Energy drink brands appear to target young people, given that the marketing appeals are likely attuned with young people’s desires or aspirations. Implications for public health: To counter the effects of digital marketing on young people’s health, regulations are needed to safeguard adolescents and young adults, as well as younger children, and consideration should be given to including all forms of marketing communication platforms, including the internet. © 2018 The Authors},
author_keywords={beverage advertising;  digital marketing;  energy drinks;  food advertising;  young people},
keywords={adult;  advertising;  article;  aspiration;  Australian;  child;  content analysis;  energy drink;  food industry;  human;  Internet;  marketing;  mood;  public health;  social network;  social status;  young adult;  adolescent;  female;  Internet;  interpersonal communication;  male;  marketing;  procedures;  social media, Adolescent;  Advertising as Topic;  Communication;  Energy Drinks;  Female;  Humans;  Internet;  Male;  Marketing;  Social Media;  Social Networking;  Young Adult},
references={(2016) Report of the Commission on Ending Childhood Obesity, , http://apps.who.int/iris/bitstream/handle/10665/204176/9789241510066_eng.pdf?sequence=1, [Internet]., Geneva (CHE), WHO, [cited 2018 Aug 21]. Available from; Kelly, B., Vandevijvere, S., Freeman, B., Jenkin, G., New media but same old tricks: Food marketing to children in the digital age (2015) Curr Obes Rep, 4, pp. 37-45; Schultz, E., (2013) What Packaged-Food CEOs are Saying about Advertising: Advertising Age, , http://adage.com/article/news/packaged-food-ceos-advertising/239963/, [Internet]., New York (NY), Ad Age, [cited 2016 Sep 1]. Available from; (2016) 8146.0 - Household Use of Information Technology, Australia, 2014–15, , Canberra (AUST), ABS; Allman-Farinelli, M., Chey, T., Bauman, A.E., Gill, T., James, W.P.T., Age, period and birth cohort effects on prevalence of overweight and obesity in Australian adults from 1990 to 2000 (2008) Eur J Clin Nutr, 62, pp. 898-907; (2011) Sugary Drink FACTS: Evaluating Sugary Drink Nutrition and Marketing to Youth, , http://www.sugarydrinkfacts.org/resources/sugarydrinkfacts_report.pdf, [Internet]., Storrs (CT), University of Connecticut, [cited 2014 April 23]. Available from; Fogger, S., McGuinness, T.M., Update on energy drinks and youth (2011) J Psychiatr Nurs Ment Health Serv, 49 (12), pp. 17-19; Higgins, J.P., Babu, K., Deuster, P.A., Shearer, J., Energy Drinks: A Contemporary Issues Paper (2018) Curr Sports Med Rep, 17 (2), pp. 65-72; Winpenny, E.M., Marteau, T.M., Nolte, E., Exposure of Children and Adolescents to Alcohol Marketing on Social Media Websites (2014) Alcohol Alcohol, 49 (2), pp. 154-159; Freeman, B., Kelly, B., Chapman, K., Chapman, S., Gill, T., King, L., Digital junk: Food and beverage marketing on Facebook (2014) Am J Public Health, 104 (12), pp. e56-e64; López, M., Sicilia, M., “Click like if you like it”: The effect of directional posts on social network sites (2016) Online Information Rev, 41 (5), pp. 672-690; Purves, R.I., Stead, M., Eadie, D., “I Wouldn’t be friends with someone if they were liking too much rubbish”: A qualitative study of alcohol brands, youth identity and social media (2018) Int J Environ Res Public Health, 15 (2), pp. 1-18; Trapp, G.S., Allen, K.L., O’Sullivan, T., Robinson, M., Jacoby, P., Oddy, W.H., Energy drink consumption among young Australian adults: Associations with alcohol and illicit drug use (2014) Drug Alcohol Depend, 134, pp. 30-37; (2018) NOURISING Database: Restrict Food Advertising and Other Forms of Commercial Promotion, , https://www.wcrf.org/int/policy/nourishing-database, [Internet]., London (UK), WCRFI, [cited 2018 April 9]. Available from; (1948) Universal Declaration of Human Rights (No. Resoluation 217 A), , http://www.un.org/en/universal-declaration-human-rights/, [Internet]., Paris (FRA), UN, [cited 2018 April 9]. Available from},
correspondence_address1={Buchanan, L.; Early Start, School of Health and Society, Faculty of Social Sciences, University of WollongongAustralia; email: limin@uow.edu.au},
publisher={Wiley-Blackwell},
issn={13260200},
coden={AZPHF},
pubmed_id={30370962},
language={English},
abbrev_source_title={Aust. New Zealand J. Public Health},
document_type={Article},
source={Scopus},
}

@ARTICLE{Vega2018,
author={Vega, M.L. and Ramirez, D.C.},
title={Startup in social networks [Startup en las redes sociales]},
journal={Espacios},
year={2018},
volume={39},
number={27},
page_count={19},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85051110606&partnerID=40&md5=91a795b2531ae0afa0be3e24b68637c0},
affiliation={Ingeniera en Sistemas Computacionales, Universidad Espíritu Santo Guayaquil, Ecuador; Licenciada en Educación mencion Informatica, Especialista en Informatica Educativa, Departamento de Computación e Informática, Universidad de Los Andes, Venezuela},
abstract={The article describes the impact of the UnClick Startup by implementing social networks with the application of the 4Ps of Mootee's digital Marketing. The methodology used was descriptive with a qualitative paradigm, focused on case studies. an intentional sample consisting of key informants was handled. Among the findings, it was found that Startup is in a market of staggered growth, which requires immediate solutions based on technology and at low cost. © 2018.},
author_keywords={Knowledge society;  Social networks;  Startup and digital marketing},
references={(2012) Estrategias de marketing digital para pymes, p. 190. , https://www.antoniovchanal.com/wp-content/uploads/2012/09/ANETCOM-Estrategias-demk-digital-para-pymes1.pdf, Libro digital. Coordinación: José Luis Colvée. Editorial. Filmac Centre S.L; (2014) The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash in for Success: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash in for Success, p. 288. , Editorial McGraw-Hill; Cardona, D., Balza, V., Henriquez, G., Innovación en el sector de los servicios: aproximación conceptual y revisión de su aporte a la economía (2017) Revista Espacios, 38 (21), p. 36. , http://www.revistaespacios.com/a17v38n21/17382136.html, Año, 2017; Castells, M., The Internet Galaxy: Reflections on the Internet, Business and Society. London: Oxford University Press (2003) Journal of Sociology, vol, 51 (1), pp. 5-24; Formichella, M., (2004) El concepto de emprendimiento y su relación con la educación, el empleo y el desarrollo local, , http://municipios.unq.edu.ar/modules/mislibros/archivos/MonografiaVersionFinal.pdf, INTA. Rivadavia 1439 (1033) Buenos Aires, Argentina; Hacker, K., Van Dijk, J., The Digital Divide as a Complex and Dynamic Phenomenon (2003) The Information Society, 19, pp. 315-326; Jiménez, B., (2002) Proyecto Docente e Investigador, , Metodología de la Investigación. Información CD-ROM; Kilby, P., Hunting the heffalump (1971) Entrepreneurship and Economic Development, pp. 1-40. , Peter Kilby (Ed.) New York: The Free Press; López, P., Sanchez, M., Solano, I., Las TIC para el desarrollo de la identidad digital y cultural de pueblos originarios (2014) Revista PTCEDH, 10 (1), pp. 1-18. , http://www.uam.es/otros/ptcedh/203v10_pdf/v10n1esp.pdf, año 2014; Megias, J., (2013) Las 5 claves del marketing en una startup.... y cómo medirlas, , https://javiermegias.com/blog/2013/04/claves-marketing-startup-metricas/, Blog creado el 16 de abril de 2013; Montoya, D., Startup y Spinoff: definiciones, diferencias y potencialidades en el marco de la economía del comportamient (2016) Revista Contexto 2016, 5, pp. 141-152. , http://revistas.ugca.edu.co/index.php/contexto/article/view/657/1021; Norris, P., (2001) Digital divide: Civic engagement, information poverty, and the internet worldwide, , Cambridge; New York: Cambridge University Press; Pierce, J., (2014) Hablemos sobre startups: qué son, sus características e importancia, , http://es.shopify.com/blog/14934065-hablemos-sobre-startups-queson-sus-caracteristicas-e-importancia, En Think&Start; Rivoir, A., (2013) Estrategias nacionales para la sociedad de la información y el conocimiento en América Latina, 2000-2010, , El caso de Uruguay. Universitat Oberta de Catalunya. Tesis Doctoral; Rivoir, A.L., Ríos, M., Libro verde de la SIC en Uruguay (2007) Análisis general y Diagnóstico sobre la Sociedad de la Información y el Conocimiento "Libro Verde de la SIC en Uruguay" Montevideo: AGESIC, p. 161. , http://www.desarrolloregional.org.uy/portal/dmdocumentos/libro_verde_uruguay.pdf; Rodriguez Gregorio, G.J., Eduardo, G., (1999) Metodología de la investigación cualitativa, , Segunda Edición. Málaga. España. Editorial Ajibe; Rojas, P., Redondo, M., Cómo Monetizar las Redes Sociales. COLECCIóN: Acción empresarial (2017) SERIE: Serie general; http://www.lideditorial.com/sites/default/files/extractocomo_monetizar_las_redes_sociales.pdf, 304. EDICIóN: 1a. PUBLICACIóN: Mayo 2017; Roman, Y., (2016) Análisis de las estrategias de comunicación de las Startups españolas, , http://eprints.ucm.es/38107/1/T37381.pdf, Estudio de casos. Tesis doctoral. Universidad Complutense de Madrid. España; Stagars, M., (2015), www.apress.com/source-code, University Startups and Spin-Offs: Guide for Entrepreneurs in Academia. (electronic). Editorial Apress; Swedberg, R., (2000) The social science view of entrepreneurship, , The social science literature on entrepreneurship (Part 1): The contribution of the economists. (Part 2): The contribution of mainstream economics. En R. Swedberg (Ed.), Entrepreneurship. The Social Science View (7)24. Oxford: Oxford University Press; Somalo, N., (2017) Marketing digital que funciona, p. 302. , http://www.lideditorial.com/sites/default/files/extracto_marketing_digital_que_funciona.pdf, Colección Acción Empresarial. Edición 1; Tejada, J., (1997) El proceso de investigación científica, , Fundación la Caixa. Barcelona-España; (2005) Hacia las sociedades del conocimiento, , http://unesdoc.unesco.org/images/0014/001419/141908s.pdf; Van Dijk, J., Hacker, K., The Digital Divide as a Complex and Dynamic Phenomenon (2003) The Information Society, 19, pp. 315-326},
publisher={Revista Espacios},
issn={07981015},
language={Spanish},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cole2017203,
author={Cole, H.S. and DeNardin, T. and Clow, K.E.},
title={Small service businesses: Advertising attitudes and the use of digital and social media marketing},
journal={Services Marketing Quarterly},
year={2017},
volume={38},
number={4},
pages={203-212},
doi={10.1080/15332969.2017.1394026},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85033721995&doi=10.1080%2f15332969.2017.1394026&partnerID=40&md5=80b94f7f75ddfb1422fb55fd8710b3c5},
affiliation={School of Management, University of Louisiana Monroe, Monroe, LA, United States},
abstract={Advertising is embraced by companies as a means of building awareness, sales, and customer loyalty. However, in recent years advertising has changed. Digitalmarketing and socialmedia marketing have gained a greater prominence (Lamberton & Stephen, 2016). While megabrands spendmillions of dollars on advertising, small businesses often view advertising as an expense rather than a means of generating revenue. Small service business owners are often skeptical of the value of digital marketing and social media. This study examines various digital and social media channels that can be utilized to grow their business. © 2017 Taylor & Francis Group, LLC.},
author_keywords={Advertising attitudes;  Digital marketing;  Small service business;  Social media;  Social media marketing},
references={Bakeman, M.M., Hanson, L., Bringing social media to small business: A role for employees and students in technology diffusion (2012) Business Education Innovation Journal, 4 (2), pp. 106-111; Bell, J.R., Parker, R.D., Hendon, J.R., Entrepreneurial application of marketing communication in small business: Survey results of small business owners (2007) The Entrepreneurial Executive, 12, pp. 1-12; Boling, R., Burns, M., Dick, G., Social networking and small business: An exploratory study (2014) Contemporary Readings in Law & Social Justice, 6 (2), pp. 122-129; Boush, D.M., Friestad, M., Rose, G.M., Adolescent skepticism toward TV advertising and knowledge of advertiser tactics (1994) The Journal of Consumer Research, 21 (1), pp. 165-175. , https://doi.org/10.1086/209390; Boush, D.M., Kim, C.-H., Kahle, L.R., Batra, R., Cynicism and conformity as correlates of trust in product information sources (1993) Journal of Current Issues and Research in Advertising, 15 (2), pp. 71-79. , https://doi.org/10.1080/10641734.1993.10505004, Fall; Calfee, J.E., Ringold, D.J., Consumer skepticism and advertising regulation: What do the polls show (1988) Advances in Consumer Research, 15, pp. 244-248; Calfee, J.E., Ringold, D.J., The 70% majority: Enduring consumer beliefs about advertising (1994) Journal of Public Policy & Marketing, 13 (2), pp. 228-238; Castronovo, C., Huang, L., Social media in an alternative marketing communication model (2012) Journal of Marketing Development and Competitiveness, 6 (1), pp. 117-134; Cesaroni, F.M., Consoli, D., Are small businesses really able to take advantage of social media (2015) Electronic Journal of Knowledge Management, 13 (4), pp. 257-268; Cronin-Gilmore, J., Exploring marketing strategies in small business (2012) Journal of Marketing Development and Competitiveness, 6 (1), pp. 96-107; Eid, R., El-Gohary, H., The impact of E-marketing use on small business enterprises’ marketing success (2013) The Service Industries Journal, 33 (1), pp. 31-50. , https://doi.org/10.1080/02642069.2011.594878; (2016) U.S. digital ad spending to surpass tv this source, , Article 1014469; Gaeth, G.J., Heath, T.B., The cognitive processing of misleading advertising in young and old adults: Assessment and training (1987) Journal of Consumer Research, 14 (1), pp. 43-54. , https://doi.org/10.1086/209091; Hensel, K., Deis, M.H., Using social media to increase advertising and improve marketing (2010) The Entrepreneurial Executive, 15, pp. 87-97; Icha, O., Edwin, A., Effectiveness of social media networks as a strategic tool for organizational marketing management (2016) Journal of Internet Banking and Commerce, 21 (S2), pp. 1-19; Koslow, S., Can the truth hurt? How honesty and persuasive advertising can unintentionally lead to increased consumer skepticism (2000) The Journal of Consumer Affairs, 34 (2), pp. 245-268. , https://doi.org/10.1111/j.1745-6606.2000.tb00093.x, Winter; Koumpouros, Y., Toulias, T.L., Koumpouros, N., The importance of patient engagement and the use of social media marketing in healthcare (2015) Technology and Healthcare, 23, pp. 495-507; Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P.K., From social to sale: The effects of firm-generated content in social media on customer behavior (2016) Journal of Marketing, 80 (1), pp. 7-25. , https://doi.org/10.1509/jm.14.0249; Lamberton, C., Stephen, A.T., A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry (2016) Journal of Marketing, 80 (NOVEMBER), pp. 146-172. , https://doi.org/10.1509/jm.15.0415; Logofatu, C., Alexandru, M., The social media impact on small and medium sized businesses (2012) Young Economics Journal, 9 (18), pp. 214-218; Mangleburg, T.F., Bristol, T., Socialization and adolescents’ skepticism toward advertising (1998) Journal of Advertising, 27 (3), pp. 11-22. , https://doi.org/10.1080/00913367.1998.10673559; Muehling, D.D., An investigation of factors underlying attitude-toward-advertising-in-general (1987) Journal of Advertising, 16 (1), pp. 32-40. , https://doi.org/10.1080/00913367.1987.10673058; Obermiller, C., Spangenberg, E.R., Development of a scale to measure consumer skepticism toward advertising (1998) Journal of Consumer Psychology, 7 (2), pp. 159-186. , https://doi.org/10.1207/s15327663jcp0702_03; Pollay, R.W., Mittal, B., Here’s the Beef: Factors, determinants, and segments in consumer criticism of advertising (1993) Journal of Marketing, 57, pp. 99-114. , https://doi.org/10.2307/1251857; Savage, N., New search challenges and opportunities (2010) Communications of the ACM, 53 (1), pp. 27-28. , https://doi.org/10.1145/1629175.1629183.sba.gov, United States Small Business Administration; Schaupp, L.C., Belanger, F., The value of social media for small businesses (2014) Journal of Information Systems, 28 (1), pp. 187-207. , https://doi.org/10.2308/isys-50674; Sotiriadis, M.D., Zyl, C.V., Electronic Word-of-Mouth and online reviews in tourism services: The use of twitter by tourists (2013) Electronic Commerce Research, 13, pp. 103-124. , https://doi.org/10.1007/s10660-013-9108-1; Sriram, V., Social media and library marketing: Experiences of KN Raj library (2016) Journal of Library and Information Technology, 36 (3), pp. 153-157; Taneja, S., Toombs, L., Putting a face on small businesses: Visibility, viability, and sustainability the impact of social media on small business marketing (2014) Academy of Marketing Studies Journal, 18 (1), pp. 249-258; (2016) U.S. Digital Ad Spending to Surpass TV this Source, , www.emarketer.com/Article/1014469, September 13; Wills, J.R., Ryans, J.K., Jr., Attitudes toward advertising: A multinational study (1982) Journal of International Business Studies, 13 (3), pp. 121-129. , https://doi.org/10.1057/palgrave.jibs.8490563, Winter},
correspondence_address1={Cole, H.S.; ULM College of Business and Social Sciences, 700 University Avenue, United States; email: hcole@ulm.edu},
publisher={Routledge},
issn={15332969},
language={English},
abbrev_source_title={Serv. Mark. Q.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Choi20165827,
author={Choi, E. and Ko, E. and Kim, A.J.},
title={Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters},
journal={Journal of Business Research},
year={2016},
volume={69},
number={12},
pages={5827-5832},
doi={10.1016/j.jbusres.2016.04.180},
note={cited By 16},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973539329&doi=10.1016%2fj.jbusres.2016.04.180&partnerID=40&md5=debea05e1112e28009e7e351992254d7},
affiliation={Department of Clothing & Textiles, Yonsei University, Samsung Hall 313, Yonsei University 50 Yonsei-ro, Seodaemun-gu, Seoul, 120-749, South Korea; Department of Apparel Merchandising & Management, California State Polytechnic University Pomona, 3801 West Temple Avenue, Pomona, CA  91768, United States},
abstract={This study investigates luxury brand value co-creation processes. The authors use a mixed method approach to examine the relationships among encounter attributes, consumer value, brand value, and purchase intentions. In-depth interviews with Chanel customers reveal their reactions to their digital marketing and art marketing value co-creation experiences. Structural equation modeling analysis shows that the experiences influence customer value, customer value then influences brand value, and brand value then influences purchase intentions. Findings suggest that marketers should emphasize emotional and experiential aspects during customer–brand interaction encounters. © 2016 Elsevier Inc.},
author_keywords={Art marketing;  Digital marketing;  Encounter;  Luxury;  Value co-creation},
references={Addis, M., Holbrook, M.B., On the conceptual link between mass customization and experiential consumption: An explosion of subjectivity (2001) Journal of Consumer Behaviour, 1 (1), pp. 50-66; Anderson, J., Cognitive psychology and its implication (1995), Freeman New York W.H; Assael, H., Consumer behavior a strategic approach (2005), Dreamtech Press; Choi, H., Ko, E., Kim, E.Y., Mattila, P., The role of fashion brand authenticity in product management: A holistic marketing approach (2015) Journal of Product Innovation Management, 32 (2), pp. 233-242; Dhaoui, C., An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook (2014) Journal of Global Fashion Marketing, 5 (3), pp. 209-222; Gentile, C., Spiller, N., Noci, G., How to sustain the customer experience: An overview of experience components that co-create value with the customer (2007) European Management Journal, 25 (5), pp. 395-410; Gilbreath, B., The next evolution of marketing: Connect with your customers by marketing with meaning (2010), McGraw-Hill New York; Heine, K., Berghaus, B., Luxury goes digital: How to tackle the digital luxury brand–consumer touchpoints (2014) Journal of Global Fashion Marketing, 5 (3), pp. 223-234; Hwang, Y., Ko, E., Megehee, C.M., When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands (2014) Journal of Business Research, 67 (9), pp. 1912-1920; Kim, A.J., Ko, E., Impacts of luxury fashion brand's social media marketing on customer relationship and purchase intention (2010) Journal of Global Fashion Marketing, 1 (3), pp. 164-171; Kim, A.J., Ko, E., The impact of design characteristics on brand attitude and purchase intention: Focus on luxury fashion brands (2010) Korean Society of Clothing and Textiles, 34 (2), pp. 252-265; Kim, A.J., Ko, E., Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2012) Journal of Business Research, 65 (10), pp. 1480-1486; Kim, K., Ko, E., Lee, Y.I., Art infusion in fashion product: The influence of visual art on product evaluation and purchase intention of consumers (2012) Journal of Global Fashion Marketing, 3 (4), pp. 180-186; Kim, K.H., Ko, E., Xu, B., Han, Y., Increasing customer equity of luxury fashion brands through nurturing consumer attitude (2012) Journal of Business Research, 65 (10), pp. 1495-1499; Ko, E., Megehee, C., Fashion marketing of luxury brands: Recent research issues and contributions (2012) Journal of Business Research, 65, pp. 1395-1398; Koo, H.G., Rha, J., The conceptualization and the practical application of consumer business co-creation of value (2012) Korean Society of Consumer Studies, 23 (1), pp. 193-227; Lee, J., Ko, E., Megehee, C.M., Social benefits of brand logos in presentation of self in cross and same gender influence contexts (2015) Journal of Business Research, 68 (6), pp. 1341-1349; MillwardBrown, Top 100 Most Valuable Global Brands (2012), http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-global-brands/2012, (Retrieved from); Mun, D., Value based marketing strategy in the social media age (2011) Journal of Korean Cultural Industries, 11 (2), pp. 161-178; Panigyrakis, G., Zarkada, A., A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation (2014) Journal of Global Scholars of Marketing Science, 24 (3), pp. 262-278; Park, A., Effects of the characteristics of luxury brands on the consumer-brand relationship: Focused on fashion luxury goods (2009), Unpublished master's thesis, Yonsei University, Seoul, Korea; Park, J., Song, H., Ko, E., The effect of the lifestyles of social networking service users on luxury brand loyalty (2011) Journal of Global Scholars of Marketing Science, 21 (4), pp. 182-192; Patton, M.Q., Qualitative evaluation methods (1990), Sage publications; Payne, A.F., Kaj, S., Pennie, F., Co-creating brands: Diagnosing and designing the relationship experience (2009) Journal of Business Research, 62 (3), pp. 379-389; Payne, A.F., Storbacka, K., Frow, P., Managing the co-creation of value (2008) Journal of the Academy of Marketing Science, 36 (1), pp. 83-96; Payne, A., Storbacka, K., Frow, P., Knox, S., Co-creating brands: Diagnosing and designing the relationship experience (2009) Journal of Business Research, 62 (3), pp. 379-389; Prahalad, C.K., Ramaswamy, V., Co-creation experience: The next practices in value creation (2004) Journal of Interactive Marketing, 18 (3), pp. 5-14; Schechter, L., A normative conception of value (1984) Progressive Grocer, 2, pp. 12-14; Schmitt, B.H., Simmonson, A., Marketing aesthetics: The strategic management of brands, identity, and image (1997), Free Press; Think Tank, Gen Y Prestige Brand Ranking (2010), http://issuu.com/l2-thinktank/docs/gen_y_report_may2010, (Retrieved from); Tynan, C., Mckechnie, S., Chhuon, C., Co-creating value for luxury brands (2010) Journal of Business Research, 63 (11), pp. 1156-1163; Vargo, S.L., Robert, F.L., Evolving to new dominant logic for marketing (2004) Journal of Marketing, 68 (January), pp. 1-17; Vigneron, F., Johnson, L.W., A review and a conceptual framework of prestige-seeking consumer behavior (1999) Academy of Marketing Science Review, 1999 (1), pp. 484-506; Woodside, A.G., Ko, E., Luxury fashion theory, culture, and brand marketing strategy: UK, Emerald (2013); Yang, J., Relationships between benefit seeking (2003), brand loyalty, and fashion leadership of fashion luxury goods. Unpublished master's thesis, Konkuk University, Seoul, Korea; Yoo, B., Donthu, N., Developing and validating multidimensional consumer-based brand equity scale (2001) Journal of Business Research, 52 (1), pp. 1-14},
correspondence_address1={Ko, E.; Department of Clothing & Textiles, Yonsei University, Samsung Hall 313, Yonsei University 50 Yonsei-ro, Seodaemun-gu, South Korea; email: ejko@yonsei.ac.kr},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rakic2013446,
author={Rakic, B. and Rakic, M.},
title={Marketing challenges at the beginning of XXI century},
journal={Actual Problems of Economics},
year={2013},
volume={148},
number={10},
pages={446-455},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84929998702&partnerID=40&md5=483f139b3d7aa6b32c6f55c73e6f5545},
affiliation={Megatrend University, Belgrade, Serbia},
abstract={This paper explores marketing challenges at the beginning of XXI century. The key marketing challenges that academics and practitioners face in the area of marketing are: first, providing a key role of marketing in defining and implementation of business strategy, integration and holistic marketing; second, globalization and global marketing of multinational corporations (MNCs); third, the process of digitalisation, Internet, other digital media and digital marketing; fourth, co-creation of unique value with customers and personalised marketing; and fifth, the process of sustainable development and sustainable marketing. © Beba Rakic, Mira Rakic, 2013.},
author_keywords={Co-creation of value;  Consumer;  Digital marketing;  Internet;  Marketing challenges},
references={Aaker, D., Marketing Challenges in the Next Decade (2010) Brand Management, 17 (5), pp. 315-316; Ger, G., Localizing in the Global Village-Local Firms Competing in Global Markets (1999) California Management Review, 41 (4), pp. 64-83; Gronroos, C., From marketing mix to relationship marketing-towards a paradigm shift in marketing (1997) Management Decision, 35 (4), pp. 322-339; Hammer, M., Stanton, S., How Process Enterprises Really Work (1999) Harvard Business Review, 77, pp. 108-118; Hoffman, D., Novak, T., Marketing in hypermedia computer-mediated environments: Conceptual foundations (1996) Journal of Marketing, 60 (7), pp. 50-68; (2011) Best Global Brands, , www.interbrand.com, Interbrand; Keegan, W.J., Green, M.S., (2000) Global Marketing, , New Jersey: Prentice-Hall; Leitao, N., Foreign direct investment and globalization (2012) Actual Problems of Economics, 4, pp. 398-405; Maksimovic, L., Radosavljevic, G., Marjanovic, G., Strategies of transnational corporations in the economy of the Republic of Serbia (2012) Actual Problems of Economics, 1, pp. 395-416; Peattie, K., Towards Sustainability: The Third Age of Green Marketing (2001) The Marketing Review, 2, pp. 129-146; Prahalad, C., The Concept of Co-creation (2004) Strategic Direction, 20, pp. 25-27; Prahalad, C., Ramaswamy, V., Co-opting Customer Competence (2000) Harvard Business Review, 78, pp. 79-87; Prahalad, C., Ramaswamy, V., (2004) The Future of Competition-Co-creating Unique Value with Customers, , Boston: Harvard Business School Publishing; Prahalad, C., Ramaswamy, V., Co-creating Unique Value with Customers (2004) Strategy & Leadership, 32, pp. 4-9; Root, F., Why every company needs a strategy for global competition (1982) Management Review, 71 (5), p. 34; Tapp, A., Proactive or reactive marketing? The influence of the Internet on direct marketing (2002) Journal of Database Marketing, 9 (3), pp. 238-247; (2012) World Development Indicators database: Total GDP 2011, , http://databank.worldbank.org/databank/download/GDP.pdf, World Bank. Washington, available at; Wymbs, C., Digital Marketing: The Time for a New "Academic Major" Has Arrived (2011) Journal of Marketing Education, 33 (1), pp. 93-106},
publisher={National Academy of Management},
issn={19936788},
language={English; Russian; Ukrainian},
abbrev_source_title={Actual Probl. Econ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Christino201978,
author={Christino, J.M.M. and Silva, T.S. and Cardozo, E.A.A. and de Pádua Carrieri, A. and de Paiva Nunes, P.},
title={Understanding affiliation to cashback programs: An emerging technique in an emerging country},
journal={Journal of Retailing and Consumer Services},
year={2019},
volume={47},
pages={78-86},
doi={10.1016/j.jretconser.2018.10.009},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056774190&doi=10.1016%2fj.jretconser.2018.10.009&partnerID=40&md5=3878d997c252dc2c187587bc957a4a93},
affiliation={Federal University of Minas Gerais (UFMG), Faculty of Economic Sciences (UFMG), Belo Horizonte, Minas Gerais, Brazil; Federal University of Minas Gerais (UFMG), Graduate Program in Administration of the Federal University of Minas Gerais CEPEAD / FACE -UFMG, Belo Horizonte, Minas Gerais, Brazil; Federal University of Espírito Santo (UFES), Graduate Program in Administration of the Federal University of Minas Gerais CEPEAD / FACE -UFMG, Belo Horizonte, Minas Gerais, Brazil; Federal University of Minas Gerais (UFMG), Faculty of Economics Sciences, Belo Horizonte, Minas Gerais, Brazil},
abstract={The growth and the popularity of online shopping have boosted the digital marketing and affiliate strategies. In order to detect the factors that drive consumers to join cashback programs, this paper proposes a conceptual model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). To the original model were added the constructs: Ease of Use, Personal Capacity, Perceived Risk, and Behavioral Aspects. The proposed model was effective explaining 67.2% of its variance. The results contribute to theoretical and empirical understanding on the intention to use and actual use of cashback programs, providing considerations for business. © 2018 Elsevier Ltd},
author_keywords={Affiliate marketing;  Cashback programs;  Digital marketing;  UTAUT2},
keywords={conceptual framework;  consumption behavior;  detection method;  empirical analysis;  marketing;  shopping activity},
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correspondence_address1={Silva, T.S.; CEPEAD - Centro de Pós-Graduação e Pesquisas em Administração - FACE/UFMG, Avenida Presidente Antônio Carlos, 6627 - Sala 4012 - Pampulha, CEP: 31270-901, Brazil; email: thaissantoss@ufmg.br},
publisher={Elsevier Ltd},
issn={09696989},
language={English},
abbrev_source_title={J. Retail. Consum. Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Guseva2014,
author={Guseva, I.},
title={Top areas for 2015 technology budgets},
journal={EContent},
year={2014},
volume={37},
number={10},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84920551114&partnerID=40&md5=0bbb6938635e48e3d0f01a2087b7b00c},
abstract={Irina Guseva shares her views about plans of preparing technology budgets for 29015 and the areas that will get more attention in such budgets. Successful digital marketing leaders will fiscally plan for support of ongoing business operations, along with investment into technology that will allow them to stay competitive and innovate. Web content management (WCM) may already be one of the top areas of a company?s IT and marketing spending, with the need to reevaluate ongoing WCM operations and streamline them. Digital asset management (DAM), similar to WCM, plays a crucial role in the enterprise. An increasing number of organizations are also planning to invest in cloud computing during 2015.},
keywords={Commerce;  Economics;  Investments;  Marketing, Business operation;  Digital asset management;  Digital marketing;  Web content management, Budget control},
publisher={Information Today},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Schiniotakis201875,
author={Schiniotakis, N. and Divini, K.},
title={Guerrilla marketing in social media: The age of marketing outside the box},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={1},
pages={75-86},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059256195&partnerID=40&md5=162722a7bf3032c725206def2674c137},
affiliation={Technological Educational Institute of Crete, Department of Business Administration, 1 Lakonia Street, Agios Nikolaos, Crete, 72100, Greece; Pancretan Cooperative Bank, 5 Ikarou Av, Heraklion, Crete, 71306, Greece},
abstract={Social media channels provide the most expedient method to develop the unconventional techniques of guerrilla marketing. Guerrilla marketing strategies attract consumers’ interest through creativity, imagination and surprise, and are conducive to the successful transmission of information beyond established advertising models. This paper outlines the techniques of guerrilla marketing through social media, providing illustrative examples. The paper analyses the issues surrounding successful guerrilla strategies and digital marketing techniques such as word-of-mouth marketing, buzz and viral marketing, and ambient and ambush marketing. Social media guerrilla marketing is ideal for enterprises that wish to promote their product or service to a large audience at a low cost. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Digital marketing;  Guerrilla marketing;  Marketing outside the box;  Social media;  Unconventional marketing},
references={Hutter, S., Hoffmann, S., Guerrilla marketing: The nature of the concept and propositions for further research (2011) Asian Journal of Marketing, 1 (5), pp. 39-54; Hagel, J., Brown Seely, J., Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services (2002) Harvard Business Review Press, , Oxford, MS; Levinson, C.J., (1984) Guerrilla Marketing: How to Make Big Profits in Your Small Business, , 1st edn, Houghton Mifflin, Boston, MA; Kotler, P., Armstrong, G., Saunders, J., Wong, V., (1999) Principles of Marketing, , 8th edn, Prentice Hall, Upper Saddle River, NJ; Tek, Ö.B., (1997) Principles of Marketing; Global Managerial Approach, Turkish Applications, , 7th edn, Cem Ofset Printing House, İstanbul, Turkey; Elliott, M., Playing by Mogadishu rules (2003) Time (Canada), 161 (14), pp. 32-34; Solomon, M., Bamossy, G., Askegaard, S., Hogg, M., (2010) Consumer Behaviour: A European Perspective, , 4th edn, Pearson Education Limited, Chelmsford; Levinson, J., Gibson, S., (2010) Guerrilla Social Media Marketing, , Entrepreneur Press, Irvine, CA; (2017) The Unexpected History of Guerrilla Marketing, , https://www.adforum.com/interviews/perspectives-new-business-sam-ewen-fake-loves-new-director-of-new-business, Adforum.com; Zantal-Wiener, A., (2017) What is Guerrilla Marketing? 7 Examples to Inspire Your Brand, , https://blog.hubspot.com/marketing/guerilla-marketing-examples, (accessed 7th March, 2018); Klepek, M., (2014) Guerrilla Marketing Concept and Further Research Possibilities, , https://www.researchgate.net/publication/272176143_GUERRILLA_MARKETING_CONCEPT_AND_FURTHER_RESEARCH_POSSIBILI-TIES_Pojem_guerilla_marketing_a_dalsi_moznosti, accessed 7th March, 2018; Levinson, C.J., (2007) Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, , 4th edn, Houghton Mifflin, Boston, MA; Margolis, J., Carrigan, P., (2008) Guerrilla Marketing for Dummies, , John Wiley & Sons, Hoboken, NJ; Papakonstantinidis, L., (2017) What Study is Missing in the Research of Digital Advertising Vs More Traditional Forms of Advertising?, , https://www.researchgate.net/post/What_study_is_missing_in_the_research_of_digital_advertising_vs_more_traditional_forms_of_advertising; Tigge, M., (2010) How to Pull off a Guerrilla Marketing Campaign, , https://www.entrepreneur.com/article/206202, Entrepreneur, 19th April, (accessed 3rd March, 2018); Holiday, R., (2017) Marketing and PR Tricks for Boring Businesses, , https://www.huffing-tonpost.com/ryan-holiday/how-to-market-a-boring-bu_b_4674531.html, (accessed 7th March, 2018); Gesenhues, A., (2013) Survey: 90% of Customers Say Buying Decisions are Influenced by Online Reviews, , https://marketingland.com/survey-customers-more-frustrated-by-how-long-it-takes-to-resolve-a-customer-service-issue-than-the-resolution-38756, (accessed 3rd March, 2018); Chakravorti, B., (2004) The New Rules for Bringing Innovations to Market, , https://hbr.org/2004/03/the-new-rules-for-bringing-innovations-to-market, Harvard Business Review, March, (accessed 8th March, 2018); Woerndl, M., Papagiannidis, S., Bourlakis, M., Ling, F., Internet induced marketing techniques: Critical factors in viral marketing campaigns (2008) International Journal of Business Science and Applied Management, 3 (1), pp. 34-35; Kahn, B.E., The power and limitations of social relational framing for understanding consumer decision processes (2005) Journal of Consumer Psychology, 15 (1), pp. 28-34; Gladwell, M., The Tipping Point (2000) Little, Brown and Company, , Boston, MA; Hughes, M., (2008) Buzz Marketing: Get People to Talk about Your Stuff, , Penguin Group, New York; Ferguson, R., Word of mouth and viral mar-keting (2008) Journal of Consumer Market, 1 (25), pp. 179-182; Lang, B., 5 steps for making your next project go viral (2013) Business Insider, , https://businesscollective.com/how-to-make-your-next-project-go-viral-5-steps/, 10th January, accessed 8th March, 2018; Luxton, S., Drummond, L., ‘What is this thing called ambient advertising? (2000) Proceedings of the ANZMAC 2000 Visionary Marketing for the 21St Century: Facing the Challenge, pp. 734-738. , Griffith University, Gold Coast, Queensland, 28th November; Shetty, N., (2011) Marketing Research of Pepsico, , http://www.managementparadise.com/forums/marketing-research-mr/218516-market-ing-research-pepsico.html, (accessed 8th March, 2018); Heilpern, W., (2016) More than Half of the Brands People Associate with Euro 2016 are Not Even Sponsoring the tournament’, , http://www.businessinsider.com/euro-2016-brand-sponsors-2016-5, Business Insider, 18th May, available at, (accessed 8th March, 2018); Lenhart, A., (2015) Mobile Access Shifts Social Media Use and Other Online Activities, , http://www.pewinternet.org/2015/04/09/mobile-access-shifts-social-media-use-and-other-online-activities/},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ko20165749,
author={Ko, E. and Phau, I. and Aiello, G.},
title={Luxury brand strategies and customer experiences: Contributions to theory and practice},
journal={Journal of Business Research},
year={2016},
volume={69},
number={12},
pages={5749-5752},
doi={10.1016/j.jbusres.2016.04.170},
note={cited By 18},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973558381&doi=10.1016%2fj.jbusres.2016.04.170&partnerID=40&md5=26e4645a99217eec58820bef4c73e948},
affiliation={Yonsei University, Department of Clothing and Textiles, College of Human Ecology, 262 Seongsanno, Seodaemun-gu, Samsung Hall 318, Seoul, 120-749, South Korea; Curtin University, School of Marketing, Kent St, Bentley, WA  6102, Australia; University of Florence, Department of Sciences for Economics and Business, Via the Pandects, Florence, 32 50127, Italy},
abstract={This special issue on luxury brand strategies and customer experiences includes eleven research papers which are valuable for marketers and researchers. Articles are grouped by topic- social media and digital marketing, ingredient branding and value creation, luxury retailing, and luxury consumer experience. The introductory article in this special issue places each article in one of four categories even though some of articles include information relevant to at least one other topic and briefly introduces unique and interesting about each article. This selection of papers written by 34 authors representing ten countries serves to extend the luxury brand research area in need of new developments, theories, and practices in light of the trends toward global luxury industries. © 2016 Elsevier Inc.},
author_keywords={Ingredient branding;  Luxury brand strategies;  Luxury customer experience;  Luxury retailing;  Social media and digital marketing;  Value co-creation},
references={Cheah, I., Zainol, Z., Phau, I., Conceptualizing ‘country-of-ingredient-authenticity’ of luxury brands (2016) Journal of Business Research, 69 (12), pp. 5819-5826. , (in this issue); Choi, E., Ko, E., Kim, A.J., Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters (2016) Journal of Business Research, 69 (12), pp. 5827-5832. , (in this issue); Chu, S., Kamal, S., Kim, Y., Understanding consumers’ responses toward social media advertising and purchase intention toward luxury products (2013) Journal of Global Fashion Marketing, 4 (3), pp. 158-174; Dhaoui, C., An empirical study of luxury brand marketing effectiveness and its impact an consumer engagement on Facebook (2014) Journal of Global Fashion Marketing, 5 (3), pp. 209-223; Gentina, E., Shrum, L.J., Lowrey, T.M., Teen attitudes toward luxury fashion brands from a social identity perspective: a cross-cultural study of French and U.S. teenagers (2016) Journal of Business Research, 69 (12), pp. 5785-5792. , (in this issue); Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R., Social media marketing efforts of luxury brands: influence on brand equity and consumer behavior (2016) Journal of Business Research, 69 (12), pp. 5833-5841. , (in this issue); Heine, K., Berghaus, B., Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints (2014) Journal of Global Fashion Marketing, 5 (3), pp. 223-234; Kim, A.J., Ko, E., Impacts of Luxury Fashion Brand's Social Media Marketing on Customer Relationship and Purchase Intention (2010) Journal of Global Fashion Marketing, 1 (3), pp. 164-171; Kim, A.J., Ko, E., Impact of luxury fashion brand's social media marketing on customer relationship and purchase intention (2012) Journal of Global Fashion Marketing, 1 (3), pp. 164-171; Kim, A.J., Ko, E., Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2012) Journal of Business Research, 65 (10), pp. 1480-1486; Kim, S., Park, G., Lee, Y., Choi, S., Customer emotions and their triggers in luxury retail: an attempt to understand the effects of customer emotions before and after entering a luxury shop (2016) Journal of Business Research, 69 (12), pp. 5809-5818. , (in this issue); Klein, J.F., Falk, T., Esch, F.-R., Goluknovtsev, A., Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail (2016) Journal of Business Research, 69 (12), pp. 5761-5767. , (in this issue); Ko, E., Megehee, C., Fashion marketing of luxury brands: recent research issues and contributions (2012) Journal of Business Research, 65, pp. 1395-1398; Ko, E., Woodside, A.G., Luxury Fashion & Culture (2013), Emerald UK; Kontu, H., Vecchi, A., Why all that noise – assessing the strategic value of social media for fashion brands (2014) Journal of Global Fashion Marketing, 5 (3), pp. 235-250; Larraufie, A.M., Kourdoughlihe, A., e-semiotics of luxury (2014) Journal of Global Fashion Marketing, 5 (3), pp. 197-208; Lee, J.E., Walkins, B., YouTube vloggers’ influence on consumer luxury brand perceptions and intentions (2016) Journal of Business Research, 69 (12), pp. 5753-5760. , (in this issue); Lim, C.H., Kim, K., Cheong, Y., Factors affecting sportswear buying behavior: a comparative analysis of luxury sportswear (2016) Journal of Business Research, 69 (12), pp. 5793-5800. , (in this issue); Moon, H., Sprott, D.E., Ingredient branding for a luxury brand: the role of brand and product fit (2016) Journal of Business Research, 69 (12), pp. 5768-5774. , (in this issue); Ng, M., Social media and luxury fashion brands in China (2014) Journal of Global Fashion Marketing, 5 (3), pp. 251-265; Park, J., Ko, E., Kim, S., Consumer behavior in green marketing for luxury brand: a corss cultural study of US, Japan and Korea (2010) Journal of Global Academy of Marketing Science, 20 (4), pp. 319-333; Phan, M., Park, S., Introduction: Social media marketing and luxury brands (2014) Journal of Global Fashion Marketing, 5 (3), pp. 195-196; Stathopoulou, A., Balabaris, G., The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers (2016) Journal of Business Research, 69 (12), pp. 5801-5808. , (in this issue); Yoo, J., Park, M., The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands (2016) Journal of Business Research, 69 (12), pp. 5775-5784. , (in this issue)},
correspondence_address1={Ko, E.; Yonsei University, Department of Clothing and Textiles, College of Human Ecology, 262 Seongsanno, Seodaemun-gu, Samsung Hall 318, South Korea; email: ejko@yonsei.ac.kr},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Laplante201130,
author={Laplante, M.},
title={Digital publishing: Roping at the Goat Rodeo},
journal={EContent},
year={2011},
volume={34},
number={10},
pages={30-31},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-83455212037&partnerID=40&md5=f8dc79c93056cf69b29ea48eb45bfbe9},
affiliation={Outsell, Inc.'S Gilbane Services, United States},
abstract={For enterprise publishers, investments in digital marketing, products, and corporate content are being driven by the demand for relevant experiences at the personal level. Outsell, Inc.'s research has shown that 2008 was the digital crossover year for the information industry, the point at which revenues from products in digital formats began to exceed revenues from products in print format. Companies understand the need for strategy at intellectual and theoretical levels, structuring the content for reuse, adding metadata for personalization, localizing for global audiences, using device-independent publishing infrastructures that maximize flexibility and agility. Strategies for digital publishing, although always essential to maximizing success, are even more critical within the context of the experience that users are demanding.},
keywords={Digital format;  Digital marketing;  Information industry;  Personalizations;  Print format, Commerce;  Electronic publishing;  Industry;  Metadata, Economics},
correspondence_address1={Laplante, M.; Outsell, Inc.'s Gilbane ServicesUnited States},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Szarecki2019,
author={Szarecki, A.},
title={Decentring the vernacular web: Meaning, affect and power in networked culture},
journal={European Journal of Cultural Studies},
year={2019},
doi={10.1177/1367549418824051},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062695437&doi=10.1177%2f1367549418824051&partnerID=40&md5=d2913f93ca4d61947fd020276c78835a},
affiliation={University of Warsaw, Poland},
abstract={The article investigates non-linear dynamics of networked culture, emphasizing the entangled relations of power that transcend the dialectic of the vernacular and the institutional, along with its back and forth movement between subversion and co-optation. To that end, it focuses on a controversial digital marketing campaign for the Ministry of the Interior in Poland, analysing its initial reception, subsequent remakes and more enduring political effects. In particular, it demonstrates how the public outcry it generated interacted with other media events, proliferating connections in a non-dialectical manner. Consequently, the unfolding of the campaign involved a multiplicity of often incongruous potentials of expression that fluctuated around enduring cultural patterns, ultimately reinforcing attitudes and institutions that the backlash was supposed to challenge. © The Author(s) 2019.},
author_keywords={Affect;  cultural complexity;  digital marketing;  digital media;  vernacular web},
references={Ahmed, S., (2004) The Cultural Politics of Emotion, , Edinburgh, Edinburgh University Press; Anderson, B., Affect and biopower: Towards a politics of life (2012) Transactions of the Institute of British Geographers, 37, pp. 28-43; Benkler, Y., (2006) The Wealth of Networks, , New Haven, CT; London, Yale University Press; Boulton, J.G., Allen, P.M., Bowman, C., (2015) Embracing Complexity: Strategic Perspectives for an Age of Turbulence, , Oxford, Oxford University Press; Burgess, J., Hearing ordinary voices: Cultural studies, vernacular creativity and digital storytelling (2006) Continuum: Journal of Media and Culture Studies, 20 (2), pp. 201-214; Burgess, J., Remediating vernacular creativity. Photography and cultural citizenship in the Flickr photo-sharing network (2010) Spaces of Vernacular Creativity, pp. 116-126. , Edensor T., Leslie D., Millington S., (eds), Routledge, London and New York, In:, (eds; Deleuze, G., Guattari, F., (1987) A Thousand Plateaus, , Minneapolis, MN, University of Minnesota Press; Fish, S., (1989) Doing What Comes Naturally: Change, Rhetoric, and the Practice of Theory in Literary and Legal Studies, , Durham, NC, Duke University Press; Gdula, M., (2017) Nowy Autorytaryzm, , Warszawa, Wydawnictwo Krytyki Politycznej; Grossberg, L., (2010) Cultural Studies in the Future Sense, , Durham, NC, Duke University Press; Grusin, R., (2010) Premediation: Affect and Mediality after 9/11, , Basingstoke and New York, Palgrave Macmillan; Hannerz, U., (1992) Cultural Complexity: Studies in the Social Organization of Meaning, , New York, Columbia University Press; Hemmings, C., Invoking affect: Cultural theory and the ontological turn (2005) Cultural Studies, 19 (5), pp. 548-567; Hochschild, A.R., (1983) The Managed Heart: Commercialization of Human Feeling, , Berkeley, University of California Press; Howard, G., Electronic hybridity: The persistent processes of the vernacular web (2008) Journal of American Folklore, 121 (480), pp. 192-218. , (, a; Howard, G., The vernacular web of participatory media (2008) Critical Studies in Media Communication, 25 (5), pp. 490-513. , (, b; Jörg, T., (2011) New Thinking in Complexity for the Social Sciences and Humanities: A Generative, Transdisciplinary Approach, , Dordrecht, Springer; Klintberg, B., Why are there so many modern legends about revenge? (1996) Contemporary Legend: A Reader, pp. 261-265. , Bennett G., Smith P., (eds), New York and London, Garland, In:, (eds; McGuigan, J., (1992) Cultural Populism, , London and New York, Routledge; Massumi, B., (2002) Parables for the Virtual: Movement, Affect, Sensation, , Durham, NC, Duke University Press; Massumi, B., (2015) Politics of Affect, , Cambridge; Malden, MA, Polity Press; Pasquinelli, M., (2008) Animal Spirits: A Bestiary of the Commons, , Rotterdam, NAi Publishers; Scott, J., (1985) Weapons of the Weak: Everyday Forms of Peasant Resistance, , New Haven, CT; London, Yale University Press; Shaviro, S., (2003) Connected, or What It Means to Live in the Network Society, , Minneapolis, MN; London, University of Minnesota Press; Shifman, L., (2014) Memes in Digital Culture, , Cambridge and London, MIT Press; Taylor, M., (2001) The Moment of Complexity: Emerging Network Culture, , Chicago, IL; London, The University of Chicago Press; Thrift, N., (2007) Non-Representational Theory: Space, Politics, Affect, , London and New York, Routledge; Vitale, C., (2014) Networkologies: A Philosophy of Networks for a Hyperconnected Age – A Manifesto, , Alresford, Zero Books; Williams, R., (1977) Marxism and Literature, , Oxford, Oxford University Press},
correspondence_address1={Szarecki, A.; University of WarsawPoland; email: szarecki.artur@gmail.com},
publisher={SAGE Publications Ltd},
issn={13675494},
language={English},
abbrev_source_title={Eur. J. of Cult. Stud.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Khan2016457,
author={Khan, S.F. and Rehman, A. and Khan, M.I. and Khan, M.A.},
title={Influence of gender and nationality on consumers' perception towards email marketing: An exploratory study in Oman},
journal={International Journal of Applied Business and Economic Research},
year={2016},
volume={14},
number={1},
pages={457-464},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84971290209&partnerID=40&md5=8d66c04bd1c3a803fbf8f43d15b927a3},
affiliation={DMIS, CCBA, Dhofar University, Oman; DMM, CCBA, Dhofar University, Oman; DAF, CCBA, Dhofar University, Oman},
abstract={The advent of internet has open up new doors for marketing. Digital marketing is a relatively nascent yet growing trend in the Middle East region, especially in Oman. With this in mind, this study empirically explored the impact of Gender and Nationality on the consumer's perception towards email marketing using 'Pre-Disposition', 'Signup-Intention' and 'Initial Reaction' as the constructs for the study. Data was collected from a sample of 100 respondents with the help of a questionnaire developed for this study using Google forms. Findings of the study revealed that both the genders have an almost similar and positive response towards email marketing. However, Omani nationals were found to be more in acceptance of marketing email as compared to the expats.},
author_keywords={Consumer Behavior;  Digital Marketing;  Email Marketing;  Omani Consumer},
references={(2015) Chief Marketing Officer (CMO) Council, , https://www.cmocouncil.org:https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=marketing-spend, Retrieved 2016; (2015) McKinsey & Company, , http://www.mckinsey.com/industries/media-and-entertainment/our-insights/the-state-of-global-media-spending, Retrieved 2016, from McKinsey Company; (2015), http://mediate-oman.com/, Retrieved feb 2016 http://mediate-Oman.com/media-scene-2014-15/; International Telecommunication Union - United Nations, , http://www.itu.int/en/ITU-D/Statistics/Pages/facts/default.aspx, (2016, Feb 21). Retrieved Feb 21, 2016, from CT Facts and Figures - The world in 2015; (2016), https://www.mailjet.com/support/what-is-a-transactional-email.18.htm, www.mailjet.com feb 22 Retrieved feb 22, 2016; Dr Sanjay Hooda, S.A., Consumer behaviour towards e-marketing: A study of Jaipur consumers (2012) Journal of Arts, Science & Commerce, 3 (2); Ducoffe, R.H., Advertising value and advertising on the web (1996) Journal of Advertising Research, pp. 21-35; Hsin Hsin Chang, H.R., The determinants of consumer behavior towards email advertisement (2013) Emerald Insight's Interne t Research, pp. 316-337; Jones, D.R., (2009) Understanding Digital Marketing, , London, UK & PA, USA: Kogan Page Limited; Mahmoud, A.B., E-mail advertising in Syria: Assessing beliefs, attitudes, and behaviors (2015) Journal of Promotion Management, pp. 649-665; Priyanka, S., A study on impact of online advertising on consumer behavior (with special reference to E-mails) (2012) International Journa L of Engineering and Management Sciences, 3 (4), pp. 461-465; Raulas, M.M., The impact of e-mail marketing on brand loyalty (2004) Journal of Product & Brand Management, 13 (7), pp. 498-505; Sekaran, U., (2000) Research Methods for Business, , John Wiley & Sons, Inc; Sharon Shavitt, P.L., Public attitudes towards advertising: More favorable than you might think (1998) Journal of Advertising Research, pp. 7-22; Zheng Zhou, Y.B., Users=Attitudes toward web advertising: Effects of internet motivation and internet ability (2002) Advances in Consumer Research, pp. 71-78},
publisher={Serials Publications},
issn={09727302},
language={English},
abbrev_source_title={Int. J. Appl. Bus. Econ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Earley201562,
author={Earley, S.},
title={Executive roundtable series},
journal={IT Professional},
year={2015},
volume={17},
number={5},
pages={62-69},
doi={10.1109/MITP.2015.81},
art_number={7272733},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964936670&doi=10.1109%2fMITP.2015.81&partnerID=40&md5=7f120b37c18448ba2de65bdc765ce7af},
affiliation={Earley Information Science, United States},
abstract={Continuing the Executive Roundtable Series hosted by Earley Information Science, this article presents excerpts from the second and third installments of the series. The second roundtable explores the role of analytics in using big data from the Internet of Things (IoT) to monitor, control, and optimize performance, with the ultimate goal of creating autonomous behavior. The full video is available at http://youtu.be/moKgBhnRlNg. The third roundtable explores the business potential of machine learning and cognitive computing for customer experience and digital marketing. The full video is available at https://youtu.be/rKr6hZ8srzA. An infographic breaking down the entire Executive Roundtable Series is available at https://s3.amazonaws.com/ieeecs.cdn.csdl.public/mags/it/2015/05/mit2015050062s.pdf. © 1999-2012 IEEE.},
author_keywords={big data;  cognitive computing;  data analytics;  Internet of Things;  machine learning},
keywords={Artificial intelligence;  HTTP;  Internet;  Internet of things;  Learning systems, Autonomous behaviors;  Cognitive Computing;  Customer experience;  Data analytics;  Digital marketing;  Infographic;  Internet of thing (IOT), Big data},
correspondence_address1={Earley, S.; Earley Information ScienceUnited States; email: seth@earley.com},
publisher={IEEE Computer Society},
issn={15209202},
coden={IPMAF},
language={English},
abbrev_source_title={IT Prof},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hardy201967,
author={Hardy, M.W. and Kener, H.J. and Grinzaid, K.A.},
title={Implementation of a Carrier Screening Program in a High-Risk Undergraduate Student Population Using Digital Marketing, Online Education, and Telehealth},
journal={Public Health Genomics},
year={2019},
volume={21},
number={1-2},
pages={67-76},
doi={10.1159/000493971},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056472926&doi=10.1159%2f000493971&partnerID=40&md5=353d1e990a3b2067e09c28cbd968f79d},
affiliation={Department of Human Genetics, Emory University, 5115 New Peachtree Rd., Suite 301, Atlanta, GA  30341, United States},
abstract={Background/Aims: Access to preconception carrier screening, which provides at-risk couples with more reproductive options, is critically important. To address this need in the Jewish community, genetic counselors at Emory University launched JScreen (www.jscreen.org), a national online genetic disease education and carrier screening program. To reach the preconception demographic, JScreen initiated a study evaluating the impact of marketing and education on knowledge and screening activity on college campuses. Methods: Students at 10 universities were targeted with a marketing campaign designed for this initiative. Those who elected screening were provided pre-test video education designed for the study. Success was assessed through enrollment in testing, comparison of pre- and post-education knowledge quizzes, and patient satisfaction surveys evaluating genetic counseling and the JScreen process. Results: A total of 1,794 participants were enrolled. Over 99% of those screened were not pregnant. Knowledge quiz scores improved significantly post-education, and patient satisfaction was over 98%. Conclusions: Findings suggested that the use of targeted marketing helped promote preconception screening in this population. The study demonstrated that video education was effective in educating participants about benefits and limitations of testing. Also, the use of telehealth technology facilitated access to professional genetic counseling services. This study serves as a model for future public health initiatives. © 2018 S. Karger AG, Basel.},
author_keywords={Carrier;  Counseling;  Education;  Genetic counseling;  Jewish population;  Screening;  Technology;  Telehealth},
keywords={adult;  Article;  clinical article;  controlled study;  demography;  education;  female;  genetic counseling;  genetic screening;  health care planning;  heterozygote;  high risk population;  human;  knowledge;  male;  marketing;  online system;  patient satisfaction;  priority journal;  telehealth;  undergraduate student;  university;  videorecording;  adolescent;  attitude to health;  clinical trial;  education;  ethnology;  genetics;  health care delivery;  health promotion;  heterozygote detection;  Jew;  marketing;  multicenter study;  pregnancy;  prepregnancy care;  procedures;  psychology;  student;  telemedicine;  United States;  young adult, Adolescent;  Delivery of Health Care;  Education, Distance;  Female;  Genetic Carrier Screening;  Genetic Counseling;  Health Knowledge, Attitudes, Practice;  Health Promotion;  Humans;  Jews;  Male;  Marketing;  Preconception Care;  Pregnancy;  Students;  Telemedicine;  United States;  Universities;  Young Adult},
funding_details={Billi and Bernie Marcus FoundationBilli and Bernie Marcus Foundation},
funding_details={ShireShire, IIR-USA-000999},
funding_text 1={This study was funded in part by Shire (Investigator Initiated Research number: IIR-USA-000999) and in part by The Marcus Foundation. Neither played a role in the preparation of data or the manuscript.},
references={Kaplan, F., Tay-Sachs disease carrier screening: A model for prevention of genetic disease (1998) Genet Test, 2 (4), pp. 271-292; Scott, S.A., Edelmann, L., Liu, L., Luo, M., Desnick, R.J., Kornreich, R., Experience with carrier screening and prenatal diagnosis for 16 Ashkenazi Jewish genetic diseases (2010) Hum Mutat, 31 (11), pp. 1240-1250. , Nov; Committee Opinion No 690: Carrier screening in the age of genomic medicine (2017) Obstet Gynecol, 129 (3), pp. e35-40. , Committee on Genetics Mar; Committee Opinion No 691: Carrier screening for genetic conditions (2017) Obstet Gynecol, 129 (3), pp. e41-55. , Committee on Genetics Mar; Gross, S.J., Pletcher, B.A., Monaghan, K.G., Carrier screening in individuals of Ashkenazi Jewish descent (2008) Genet Med, 10 (1), pp. 54-56. , Professional Practice and Guidelines Committee Jan; Edwards, J.G., Feldman, G., Goldberg, J., Gregg, A.R., Norton, M.E., Rose, N.C., Expanded carrier screening in reproductive medicinepoints to consider: A joint statement of the American college of medical genetics and genomics, American college of obstetricians and gynecologists, national society of genetic counselors, perinatal quality foundation, and society for maternal-fetal medicine (2015) Obstet Gynecol, 125 (3), pp. 653-662. , Mar; Zlotogora, J., Population programs for the detection of couples at risk for severe monogenic genetic diseases (2009) Hum Genet, 126 (2), pp. 247-253. , Aug; Ioannou, L., Massie, J., Lewis, S., Petrou, V., Gason, A., Metcalfe, S., Evaluation of a multi-disease carrier screening programme in Ashkenazi Jewish high schools (2010) Clin Genet, 78 (1), pp. 21-31. , Jul; Curd, H., Lewis, S., Macciocca, I., Sahhar, M., Petrou, V., Bankier, A., High school Tay-Sachs disease carrier screening: 5 to 11-year follow-up (2014) J Community Genet, 5 (2), pp. 139-146. , Apr; D'Souza, G., McCann, C.L., Hedrick, J., Fairley, C., Nagel, H.L., Kushner, J.D., Tay-Sachs disease carrier screening: A 21-year experience (2000) Genet Test, 4 (3), pp. 257-263; Grinzaid, K.A., Page, P.Z., Denton, J.J., Ginsberg, J., Creation of a national, at-home model for Ashkenazi Jewish carrier screening (2015) J Genet Couns, 24 (3), pp. 381-387. , Jun; Cohen, S.A., Marvin, M.L., Riley, B.D., Vig, H.S., Rousseau, J.A., Gustafson, S.L., Identification of genetic counseling service delivery models in practice: A report from the NSGC Service Delivery Model Task Force (2013) J Genet Couns, 22 (4), pp. 411-421. , Aug; Cohen, S.A., Huziak, R.C., Gustafson, S., Grubs, R.E., Analysis of advantages, limitations, and barriers of genetic counseling service delivery models (2016) J Genet Couns, 25 (5), pp. 1010-1018. , Oct; Bradbury, A., Patrick-Miller, L., Harris, D., Stevens, E., Egleston, B., Smith, K., Utilizing remote real-time videoconferencing to expand access to cancer genetic services in community practices: A multicenter feasibility study (2016) J Med Internet Res, 18 (2), p. e23. , Feb; Hardy, M., Grinzaid, K., Benefits and challenges of telemedicine: The JScreen program experience (2017) Curr Genet Med Rep, 5 (2), pp. 84-90; Lazarin, G.A., Hawthorne, F., Collins, N.S., Platt, E.A., Evans, E.A., Haque, I.S., Systemic classification of disease severity for evaluation of expanded carrier screening panels (2014) PLoS One, 9 (12), p. e114391. , Dec; Haque, I.S., Lazarin, G.A., Kang, H.P., Evans, E.A., Goldberg, J.D., Wapner, R.J., Modeled fetal risk of genetic diseases identified by expanded carrier screening (2016) JAMA, 316 (7), pp. 734-742. , Aug; Janssens, S., De Paepe, A., Borry, P., Attitudes of health care professionals toward carrier screening for cystic fibrosis A review of the literature (2014) J Community Genet, 5 (1), pp. 13-29. , Jan; Shah, N.N., Fleischer, L.D., Andersson, H.H., Butler, B.B., Thompson, B.H., Benkendorf, J., Keehn, A., Watson, M.S., (2009) Impediments and Solutions to Telegenetics Practice: Meeting Report, , https://nccrcg.org/wpcontent/uploads/2018/10/ACMGTelegeneticsPolicyMeetingReportFINAL.pdf, [accessed September 12, 2016]; Otten, E., Birnie, E., Ranchor, A.V., Van Langen, I.M., Online genetic counseling from the providers' perspective: Counselors' evaluations and a time and cost analysis (2016) Eur J Hum Genet, 24 (9), pp. 1255-1261. , Aug; Goodenberger, M.L., Thomas, B.C., Wain, K.E., The utilization of counseling skills by the laboratory genetic counselor (2015) J Genet Couns, 24 (1), pp. 6-17. , Feb; Burgess, K.R., Carmany, E.P., Trepanier, A.M., A comparison of telephone genetic counseling and in-person genetic counseling from the genetic counselor's perspective (2016) J Genet Couns, 25 (1), pp. 112-126. , Feb; Weinstein, R., Lopez, A., Joseph, B., Erps, K., Holcomb, M., Barker, G., Online genetic counseling from the providers' perspective: Counselors' evaluations and a time-cost analysis (2014) Eur J Hum Genet, 24 (3), pp. 1255-1261; Trepanier, A., Cohen, S., Allain, D., Thinking differently about genetic counseling service delivery (2015) Curr Genet Med Rep, 3 (2), pp. 49-56},
correspondence_address1={Hardy, M.W.; Department of Human Genetics, Emory University, 5115 New Peachtree Rd., Suite 301, United States; email: melanie.hardy@emory.edu},
publisher={S. Karger AG},
issn={16624246},
coden={COGEF},
pubmed_id={30408784},
language={English},
abbrev_source_title={Public Health Genomics},
document_type={Article},
source={Scopus},
}

@ARTICLE{Borgmann201850,
author={Borgmann, C.},
title={Boost your digital marketing efforts},
journal={Printwear},
year={2018},
volume={32},
number={1},
pages={50-53},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85055272993&partnerID=40&md5=bfb752aca87cb63ef9bc0deb94a71f0c},
publisher={National Business Media Inc.},
issn={15227898},
language={English},
abbrev_source_title={Printwear},
document_type={Article},
source={Scopus},
}

@ARTICLE{Schiele2018150,
author={Schiele, K. and Chen, S.},
title={Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications},
journal={Marketing Education Review},
year={2018},
volume={28},
number={3},
pages={150-154},
doi={10.1080/10528008.2018.1448283},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057126423&doi=10.1080%2f10528008.2018.1448283&partnerID=40&md5=a117d1eee6d75e6e0611b6ba16752d28},
affiliation={International Business and Marketing Department, California State Polytechnic University, Pomona, CA, United States; Department of Marketing, Mihaylo College of Business and Economics, California State University, Fullerton, CA, United States},
abstract={The purpose of this article is to demonstrate how marketing educators can utilize the design-thinking process to create an engaged, high-impact learning experience for students. The guidelines of the assignment outlined in this article show how marketing students can utilize the design-thinking process in order to create a mobile application that meet the needs of target consumers. This adaptable assignment was tested in two types of marketing courses, and findings indicate that students improved in the areas of empathy, creativity, communication skills, technology skills, critical thinking, and collaboration. © 2018, Copyright © 2018 Society for Marketing Advances.},
references={Best, K., (2015) Design management: Managing design strategy, process and implementation, , 2nd ed., New York, NY: Fairchild Books; Bloch, P.H., Seeking the ideal form: Product design and consumer response (1995) The Journal of Marketing, 59, pp. 16-29; Bloch, P.H., Brunel, F.F., Arnold, T.J., Individual differences in the centrality of visual product aesthetics: Concept and measurement (2003) Journal of Consumer Research, 29 (4), pp. 551-565; Chen, S., Venkatesh, A., An investigation of how design-oriented organisations implement design thinking (2013) Journal of Marketing Management, 29 (15-16), pp. 1680-1700; Creusen, M.E., Research opportunities related to consumer response to product design (2011) Journal of Product Innovation Management, 28 (3), pp. 405-408; Council, D., (2015) The design process: What is the double diond?, , http://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamondAbfragedatum10, Retrieved from; Dunne, D., Martin, R., Design thinking and how it will change management education: An interview and discussion (2006) Academy of Management Learning & Education, 5 (4), pp. 512-523; Ferreira, B., Silva, W., Oliveira, E.A., Jr., Conte, T., (2015) Designing personas with empathy map, , In The Twenty-Seventh International Conference on Software Engineering and Knowledge Engineering (SEKE 2015) Pittsburgh, USA, July 6–8; Glen, R., Suciu, C., Baughn, C., The need for design thinking in business schools (2014) Academy of Management Learning & Education, 13 (4), pp. 653-667; Homburg, C., Schwemmle, M., Kuehnl, C., New product design: Concept, measurement, and consequences (2015) Journal of Marketing, 79 (3), pp. 41-56; Kumar, M., Noble, C.H., Beyond form and function: Why do consumers value product design? (2016) Journal of Business Research, 69 (2), pp. 613-620; Lee, C., The effectiveness of design thinking approach in teaching and learning innovation skills (2016) Marketing EDGE Direct/Interactive Marketing Research Summit Proceedings, , https://www.marketingedge.org/events/marketing-research-summit/proceedings2016, Retrieved from; Love, E., Stone, D.E., Wilton, T., Teaching user-centered design in new product marketing (2011) Marketing Education Review, 21 (1), pp. 29-34; McGrath, M.A., Sherry, J.F., Levy, S.J., Giving voice to the gift: The use of projective techniques to recover lost meanings (1993) Journal of Consumer Psychology, 2 (2), pp. 171-191},
correspondence_address1={Schiele, K.; International Business and Marketing Department, California State Polytechnic University, 3801 W. Temple Ave, United States; email: krschiele@cpp.edu},
publisher={Routledge},
issn={10528008},
language={English},
abbrev_source_title={Mark. Educ. Rev.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Erokhina2018861,
author={Erokhina, T.B. and Mitko, O.A. and Troilin, V.V.},
title={Digital marketing and digital logistics in consumer communication},
journal={European Research Studies Journal},
year={2018},
volume={21},
pages={861-867},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063176693&partnerID=40&md5=bd07863358eb48fd6782a026a0a829a8},
affiliation={Department of Marketing and Advertising, Rostov State University of Economics, Rostov-on-Don, Russian Federation; Department of Commerce and Logistics, Rostov State University of Economics, Rostov-on-Don, Russian Federation; Department of Commerce and Logistics, Rostov State University of Economics, Rostov-on-Don, Russian Federation},
abstract={The article discloses characteristics of consumer value of goods; it highlights the problem of choosing target audiences for particular product groups. According to the authors’ position presented in the paper, there is no market without marketing and logistics, since it is marketing and logistics that make demand management. The article reveals characteristics of the contemporary consumer and presents the analysis of market needs which allow satisfying customer needs. © 2018 International Strategic Management Association. All Rights Reserved.},
author_keywords={Consumer behavior;  Logistics;  Management;  Marketing},
references={Akopova, S.E., Przhedetskaya, V.N., Taranov, V.P., Roshchina, N.L., Marketing mechanisms for the development of transport infrastructure of Russia and the EU (2017) European Research Studies Journal, 20 (1), pp. 188-197; Artamonova, О.V., The relevance of using digital-tools in promoting the product on the current market (2017) Young Scholar, 10, pp. 184-187. , https://moluch.ru/archive/144/40388, available online; Barden, P., (2014) Decoded: The Science Behind Why We Buy, p. 304. , Мoscow, Mann, Ivanov and Ferber Publishing House; Bondarenko, A.V., Parkhomenko, V.T., Erokhina, B.T., Guzenko, V.N., Marketing and logistic instrumentarium of activation of inter-country cooperation of Russia and solving the issue of import substitution (2017) European Research Studies Journal, 20 (1), pp. 105-116; Bouton, M.E., (2004) Context and Behavioral Processes in Extinction, , https://www.ncbi.nlm.nih.gov/pubmed/15466298, Available online e; Christopher, М., Peck, H., (2014) Marketing Logistics, , Мoscow, Technologies; Erokhina, Т.B., Forming and development of segment of eco-consumers in modern marketing practice (2017) Vestnik of Rostov State University of Economics, 4 (60); Golikov, Е.А., (2014) Marketing and Logistics, , Мoscow, Dashkov and Co; Firescu, V., Popescu, J., The costs of quality: An important decision tool (2015) International Journal of Economics & Business Administration, 3 (4), pp. 44-52; Gourville, J.T., (2006) Eager Sellers and Stony Buyers: Understanding The Psychology of New-Product Adoption, , https://hbr.org/2006/06/eager-sellers-andstony-buyers-understanding-the-psychology-of-new-product-adoption, Avaialble online; Jeffery, R.W., Epstein, L.H., Terence, G., Drewnowski, A., Stunkard, A.J., Wing, R.R., Longterm maintenance of weight loss: Current status (2000) Health Psychology, 19; Judah, G., Gardner, B., Aunger, R., Forming a flossing habit: An exploratory study of the psychological determinants of habit formation (2013) British Journal of Health Psychology, 18, pp. 338-353; Kirshenbaum, A.P., Darlene, M.O., Warren, K.B., A quantitative review of the ubiquitous relapse curve (2009) Journal of Substance Abuse Treatment, 36, p. 1; Nikolaychuk, V.Е., (2016) Logistics in The Distribution Sphere, , St. Petersburg, Piter publ},
publisher={International Strategic Management Association},
issn={11082976},
language={English},
abbrev_source_title={Eur. Res. Stud.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Zager2017,
author={Zager, M.},
title={You've got mail: D&D engages customers with digital marketing},
journal={Apparel},
year={2017},
volume={59},
number={8},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041586890&partnerID=40&md5=35dfff7ce1dad133fa9918bf6574a6a1},
correspondence_address1={Zager, M.},
publisher={Edgell Communications Inc.},
issn={15432009},
language={English},
abbrev_source_title={Apparel},
document_type={Article},
source={Scopus},
}

@ARTICLE{Gosline201710,
author={Gosline, R.R. and Lee, J. and Urban, G.},
title={The power of consumer stories in digital marketing},
journal={MIT Sloan Management Review},
year={2017},
volume={58},
number={4},
pages={10-13},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85023781196&partnerID=40&md5=218da9bf2c2b29bbae616b6636ee29e0},
affiliation={MIT Sloan School of Management, Cambridge, MA, United States; Marketing at NYU Shanghai, Shanghai, China; MIT Sloan School of Management, United States},
publisher={Massachusetts Institute of Technology},
issn={15329194},
language={English},
abbrev_source_title={MIT Sloan Manage. Rev.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Boelsen-Robinson2016523,
author={Boelsen-Robinson, T. and Backholer, K. and Peeters, A.},
title={Digital marketing of unhealthy foods to Australian children and adolescents},
journal={Health Promotion International},
year={2016},
volume={31},
number={3},
pages={523-533},
doi={10.1093/heapro/dav008},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994791406&doi=10.1093%2fheapro%2fdav008&partnerID=40&md5=bdc28ba983ed8b750bb20e58e8aef401},
affiliation={Department of Epidemiology, Baker IDI Heart and Diabetes Institute, Melbourne, VIC, Australia; School of Public Health and Preventive Medicine, Monash University, Melbourne, VIC, Australia},
abstract={The emergence of new media - including branded websites, social media and mobile applications - has created additional touch points for unhealthy food and beverage companies to target children and adolescents. The aim of this study was to perform an audit of new media for three top selling food and beverage brands in Australia. The top selling brand in three of the most advertised food and beverage categories was identified. Facebook, websites and mobile phone applications from these three brands were assessed using a combination of descriptive analyses and structured data collection during June and July 2013. Information on target audience, main focus of the activity, marketing strategies employed and connectivity were collected. Promotional activities were assessed against industry self-regulatory codes. McDonald's, Coca-Cola and Cadbury Dairy Milk were audited, with 21 promotional activities identified. These promotional activities appeared to use a number of marketing strategies, with frequent use of indirect product association, engagement techniques and branding. We identified strategic targeting of both children and adolescents. We found that while all promotional activities technically met self-regulatory codes (usually due to media-specific age restrictions) a number appeared to employ unhealthy food or beverage marketing directed to children. Brands are using engaging content via new media aimed at children and adolescents to promote unhealthy food and beverages. Given the limitations of self-regulatory codes in the context of new media, strategies need to be developed to reduce exposure of children and adolescents to marketing of unhealthy food and beverage products via these avenues. © 2015 The Author.},
author_keywords={adolescent;  advertising;  children;  food;  media},
keywords={adolescent;  advertising;  Australia;  carbonated beverage;  child;  fast food;  food;  food industry;  human;  Internet;  marketing;  mobile application;  procedures;  social media, Adolescent;  Advertising as Topic;  Australia;  Carbonated Beverages;  Child;  Fast Foods;  Food;  Food Industry;  Humans;  Internet;  Marketing;  Mobile Applications;  Social Media},
funding_details={Baker IDI Heart and Diabetes InstituteBaker IDI Heart and Diabetes Institute},
funding_details={National Health and Medical Research CouncilNational Health and Medical Research Council, 1045456},
funding_details={Australian Research CouncilAustralian Research Council, LP120100418},
funding_details={Australian National Preventive Health AgencyAustralian National Preventive Health Agency, 188PEE2011},
funding_details={National Heart Foundation of AustraliaNational Heart Foundation of Australia, PH 12M6824},
funding_text 1={This work was supported by an Australian Research Council (ARC) Linkage grant (LP120100418) and in part by the Victorian Government's Operational Infrastructure Support (OIS) Program. T.B.R. and K.B. were also supported by the ARC Linkage grant (LP120100418) and an Australian National Preventive Health Agency grant (188PEE2011), K.B. was supported by a Post-doctoral Research Fellowship from the National Heart Foundation of Australia (PH 12M6824), A.P. was supported by a National Health and Medical Research Council Career Development Fellowship (1045456) and the Baker IDI Heart and Diabetes Institute.},
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correspondence_address1={Peeters, A.; Department of Epidemiology, Baker IDI Heart and Diabetes InstituteAustralia; email: anna.peeters@bakeridi.edu.au},
publisher={Oxford University Press},
issn={09574824},
coden={HPINE},
pubmed_id={25769977},
language={English},
abbrev_source_title={Health Promot. Int.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Haber201610,
author={Haber, M. and Sanghani, R.},
title={USE DATA IN DIGITAL MARKETING},
journal={Behavioral healthcare},
year={2016},
volume={36},
number={2},
pages={10-11},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84986563016&partnerID=40&md5=6c27c80f6bc09fe27e4a042456f1f1d6},
keywords={financial management;  Internet;  organization and management;  statistics, Internet;  Marketing of Health Services;  Statistics as Topic},
issn={19317093},
pubmed_id={27505973},
language={English},
abbrev_source_title={Behav Healthc},
document_type={Article},
source={Scopus},
}

@ARTICLE{Haber2016,
author={Haber, M. and Sanghani, R.},
title={Use the power of data in digital marketing},
journal={Behavioral Healthcare},
year={2016},
volume={36},
number={2},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969204307&partnerID=40&md5=b63c9397edf8a85528b197483e5ee8d2},
affiliation={Recovery Brands, United States},
publisher={Vendome Group LLC},
issn={19317093},
language={English},
abbrev_source_title={Behav. Healthc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wątróbski2016101,
author={Wątróbski, J. and Jankowski, J. and Ziemba, P.},
title={Multistage performance modelling in digital marketing management},
journal={Economics and Sociology},
year={2016},
volume={9},
number={2},
pages={101-125},
doi={10.14254/2071-789X.2016/9-2/7},
note={cited By 11},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84983434831&doi=10.14254%2f2071-789X.2016%2f9-2%2f7&partnerID=40&md5=5b9ff2548dcc452b5a9a1b2bdad1bf99},
affiliation={West Pomeranian University of Technology in Szczecin, Szczecin, Poland; Wrocław University of Technology, Wrocław, Poland; The Jacob of Paradyż University of Applied Science in Gorzów Wielkopolski, Gorzów Wielkopolski, Poland},
abstract={Effective online marketing management requires developing new research methods supporting campaign performance evaluation. The paper presents a multistage approach with performance modelling based on Dynamic Multi Criteria Decision Analysis. The crisp and fuzzy versions of the TOPSIS method were used in the process of dynamic modelling. The evaluation was performed in terms of marketing management, taking into account several conflicting criteria (user experience and intensity of advertising content). Real data from advertising servers were used during the evaluation and example decision processes were performed. © 2016, Centre of Sociological Research. All rights reserved.},
author_keywords={Dynamic MCDA;  Online environment;  TOPSIS},
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publisher={Centre of Sociological Research},
issn={2071789X},
language={English},
abbrev_source_title={Econ. Sociol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Taheam2016175,
author={Taheam, K. and Sharma, R. and Goswami, S.},
title={Drivers of digital wallet usage: Implications for leveraging digital marketing},
journal={International Journal of Economic Research},
year={2016},
volume={13},
number={1},
pages={175-186},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84976525744&partnerID=40&md5=5a11b0d9f785ee128a7b2e64540dfee8},
affiliation={Zither Machine Tools Industries, G.T. Road, Goraya, India; Gurjit Nagar, P.O. Garha, Jalandhar City, India; Vikas Nagar, Lucknow, Uttar Pradesh, India},
abstract={In the ever growing era of digital technology, the world is advancing towards etransactions with a tremendously positive approach. The facilitating service available in the market is digital wallet which alludes itself to be the best possible medium of e-transactions. Digital wallet, being an intermediary between buyer and seller, proffers the request of the buyer to pay for the item to be purchased. Aggrandizing to the power of digital wallets, the smartphones have reached the stage of enormous penetration with the availability of stupendous variety of e-transaction service providers. In the advent of discovering the adoption behavior of consumers towards digital wallet, this study focuses on tracing the factors that drive the usage of digital wallet among youth in the state of Punjab. A survey method in the form of structured questionnaire was adopted to collect first hand data. The findings suggest that controllability & security, societal influence & usefulness and need for performance enhancement are the factors which drive the usage of digital wallet among youth in the state of Punjab. © Serials Publications.},
author_keywords={Adoption drivers;  Digital Wallet;  E-transactions},
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S.L.:Governmet of India, , Ministry of youth affairs and sports; Nassuora, A.B., Understanding factors affecting the adoption of m-commerce by consumers (2013) Journal of Applied Sciences, 13 (6), pp. 913-918; Ouyang, Y., A use intention survey of mobile banking with smart phones-An integrated study of security anxiety internet trust and tam (2012) Innovative Marketing, 8 (1), pp. 15-20; Padashetty, D.S., Sv, K.K., An emperical study on consumer adoption of mobie payments in Bangalore city-A case study (2013) ResearchersWorld-Journal of Arts, Science & Commerce, IV, 1, pp. 83-94; Park, J., Snell, W., Ha, S., Chung, T.L., Consumers 'post-Adoption of m-servicies: Intrest in future m-servicies based on consumer evalutionsof current m-servicies (2011) Journal of Electronic Commerce Research, 12 (3), pp. 165-175; Pedersen, P.E., Adoption of mobile commerce: An explanatory analysis, s.l (2001) Foundation for Research in Economics and Business Administration; Pousttchi, K., (2003) Conditions for Acceptance and Usage of Mobile Payment Procedures, , Vienna, MPRA; Rai, N., M-wallet: An sms based payment system (2012) International Journal of Engineering Research and Applications, pp. 258-263. , Issue ISSN: 2248-9622; Rao, S., Troshani, I., A conceptual framework and propositions for the acceptance of mobile services (2007) Journal of Theoretical and Applied Electronic Commerce Research, 2 (2), pp. 61-73; Slade, E., Williams, M., Dwivdei, Y., Extending utaut2 to explore consumer. S.l (2013) UK Academy for Information Systems Conference Proceedings 2013; Taghiloo, M., Agheli, M.A., Rezaeinezhad, M.R., Mobile based secure digital wallet for peer to peer payment system (2010) International Journal of UbiComp (IJU, 1 (4), pp. 1-11; (2015) The Indian Telecom Services Performance Indicators, , Telecom regulatory authority of India New Delhi: Telecom regulatory authority of India; Vasileiadis, A., Security concerns and trust in the adoption of m-commerce (2014) Social Technologies, 4 (1), pp. 179-191; Viehland, D., Leong, R.S.Y., (2007) Acceptance and Use of Mobile Payments, , Toowoomba: ACIS; Wamuyu, P.K., The role of contextual factors in the uptake and continuance of mobile money usage in Kenya (2014) The Electronic Journal of Information Systems in Developing Countries, 64 (4), pp. 1-19; Yang, K., Forney, J.C., The moderating role of consumer technology anxiety in mobile shopping adoption: Differential effects of facilitating conditions and social influences (2013) Journal of Electronic Commerce Research, 14 (4), pp. 334-347; Zmijewska, A., Lawrence, D.E., Steele, D.R., Towards understanding of factors influencing user acceptance of mobile payment systems. S.l (2004) IADIS},
publisher={Serials Publications},
issn={09729380},
language={English},
abbrev_source_title={Int. J. Econ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Siqueira20155,
author={Siqueira, R.F. and Dickel, D.G. and Brites, A.P. and Belmonte, T.C.},
title={Knowledge management: A case study in MR2 digital marketing company [Gestão do conhecimento: Um estudo de caso na empresa MR2 marketing digital]},
journal={Espacios},
year={2015},
volume={36},
number={21},
pages={5},
art_number={4},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84951183766&partnerID=40&md5=2732a777d0e3a23505266c1a0b009fcf},
abstract={Nowadays, the Knowledge Management is a competitive edge to organizations, which need to stimulate the development of new knowledges. Considering a tendency of firms in working with projects to develop its activities, the present research came from the goal of analyze the stages of creation of knowledge based on its enabling context (ba), at the company MR2 Marketing Digital. We opted for the case study method, from a qualitative and descriptive research. As main results, it was observed that though the company uses tools for collection and processing of knowledge, they are not analyzed consistently.},
author_keywords={Ba;  Enabling context;  Knowledge management;  Project management},
references={Barros, J.C., Samara, B.S., (2002) Pesquisa de marketing - conceitos e metodologia, , 3. ed. São Paulo: Prentice Hall; Bergeron, B., (2003) Essentials of knowledge management, , 1. ed. New Jersey: Wiley; Costa, E.A., (2007) Gestão estratégica: da empresa que temos para a empresa que queremos, , 2 ed. São Paulo: Saraiva; Fleury, M.T.L., Oliveira, M.M., Jr., (2010) Gestão estratégica do conhecimento: integrando aprendizagem, conhecimento e competências, , 1. ed. São Paulo: Atlas; Gil, A.C., (2009) Métodos e técnicas de pesquisa social, , 6. ed. São Paulo: Atlas; Harrin, E., (2007) Project management in the real world, , Swindon: BCS, 2007; Kerzner, H., (2006) Gestão de projetos: as melhores práticas, , 2. ed. Porto Alegre: Bookman; King, W.R., (2009) Annals of Information System: Knowledge Management and Organizational Learning, , 1. ed. New York: Springer; Leme, R., (2008) Aplicação prática de gestão de pessoas por competências: mapeamento, treinamento, seleção, avaliação e mensuração de resultados de treinamento, , 2. ed. Rio de Janeiro: Qualitymark; Lincoln, Y.S., Denzin Norman, K., (2006) O planejamento da pesquisa qualitativa: teorias e abordagens, , 2. ed. Porto Alegre: Artmed; Malhotra, N.K., (2001) Pesquisa de marketing: uma orientação aplicada, , 3. ed. Porto Alegre: Bookman; Maximiano, A.C.A., (2010) Administração de projetos: como transformar ideias em resultados, , 4. ed. São Paulo: Atlas; Michels, E., Grijó, P.E.A., Martins, E., Gestão do conhecimento como apoio à integração de projetos e à sustentabilidade corporativa: uma ferramenta em busca do defeito zero (2012) Revista Mundo Project Management, 42, pp. 26-31. , São Paulo, dez/jan; Nonaka, I., (2000) A empresa criadora de conhecimento. Harvard Business Review, , Gestão do conhecimento, 5. ed. Rio de Janeiro: Campus; Nonaka, I., Konno, N., The Concept of "Ba": building foundation for knowledge creation. (1998) California Management Review, 40 (3), pp. 40-55; Phillips, J.J., Brantley, W., Phillips, P.P., Project Management ROI: A step-by-step guide for measuring the impact and ROI for projects (2012), New Jersey: Wiley; Ponchirolli, O., (2005) Capital Humano, , Curitiba: Juruá; Rabechini Junior, R., De Carvalho, M.M., (2011) Gerenciamento de projetos na prática: casos brasileiros, , 1 ed. São Paulo: Atlas; Sordi, J.O., (2005) Gestão de processos: uma abordagem da moderna administração, , 1. ed. São Paulo: Saraiva; Tonnquist, B., Horlück, J., (2009) Project management: a complete guide, , Denmark: Academica; Vergara, S.C., (2011) Projetos e relatórios de pesquisa em administração, , 13. ed. São Paulo: Atlas; Williams, M., (2008) The principles of project management, , Melbourne: SitePoint; Yin, R.K., (2005) Estudo de caso: planejamento e métodos, , 3. ed. Porto Alegre: Bookman},
correspondence_address1={Dickel, D.G.email: deisedickel@gmail.com},
publisher={Revista Espacios},
issn={07981015},
language={Portuguese},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Aiyer201523391,
author={Aiyer, E.V. and Balmuri, S. and Karunakaran, R. and Subramanian, S. and Vanjigounder, K.},
title={Ranking viral websites for effective digital marketing},
journal={International Journal of Applied Engineering Research},
year={2015},
volume={10},
number={9},
pages={23391-23397},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84934973772&partnerID=40&md5=7ec6fe45355304cdbf02814bdcef110d},
affiliation={Dept. of Computer Science and Engineering, Amrita Vishwa Vidyapeetham(University), Coimbatore, Tamil Nadu, India},
abstract={This project involves indexing websites that are viral. The goal of the project is to find the less popular sites that tend to get viral, thereby helping businesses to cash in on the transient popularity of the site. This will help the business to reach the same audience for a much cheaper price. The first phase of the project involves crawling social networking sites like twitter to find the links that are shared and extract the info related to the shared links. The next phase involves processing this extracted information to find the virality of each shared link followed by feeding these links to another crawler which extracts the webpage content. The meta data and the content is analysed and the links are clustered based on the category of the website. © Research India Publications.},
references={Tart, N., www.incomediary.com/how-much-traffic-website-gets; Bullas, J., www.jeffbullas.com/2014/01/17/20-social-media-factsand-statistics-you-should-know-in-2014, (17 Jan. 2014). Social media facts and statistics you should know in 2014.JeffBullas.com.Retrieved 9 April 2015 from; Nagarkar, V., www.amigobulls.com/articles/why-twitter-stock-will-not-go-the-facebook-way, (15 May 2014). Why twitter stock will not go the Facebook way.AmigoBulls.com. Retrieved 9 April 2015, from; Cooper, B.B., www.blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers, (19 Aug. 2013). Twitter statistics to help you reach the followers.BufferApp.com. Retrieved 9 April 2015, from; www.iacpsocialmedia.org/Resources/FunFacts.aspx, (Accessed 9 April 2015); Gjoka, M., Kurant, M., Butts, C.T., Markopoulou, A., Walking in facebook: A case study of unbiased sampling of osns (2010) INFOCOM, 2010 Proceedings IEEE, pp. 1-9. , IEEE; Catanese, S.A., De Meo, P., Ferrara, E., Fiumara, G., Provetti, A., Crawling facebook for social network analysis purposes (2011) Proceedings of the International Conference on Web Intelligence, Mining and Semantics 52. ACM},
publisher={Research India Publications},
issn={09734562},
language={English},
abbrev_source_title={Int. J. Appl. Eng. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ahuja201549,
author={Ahuja, V.},
title={Development of an optimal solution for digital marketing variables in an online tool},
journal={International Journal of Internet Marketing and Advertising},
year={2015},
volume={9},
number={1},
pages={49-65},
doi={10.1504/IJIMA.2015.068345},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84927132883&doi=10.1504%2fIJIMA.2015.068345&partnerID=40&md5=8dc1d7df1ab43c5a7eb020461f04783e},
affiliation={Jaypee Business School, Sector 62, Noida, Uttar Pradesh, India},
abstract={IT enabled interactivity has lead to the creation of an online dialogue which can be leveraged by organisations for the dual purposes of building brand equity and building customer relationships. While touching the subject of new interactive marketing communication tools offered by the contemporary collaborative web, this paper focuses on the use of corporate blogs by organisations as tools which foster community interaction and organisational participation to build a congenial ecosystem where organisational elements co-exist with customers and incorporation of consumer feedback is a vital tool for organisational growth (Sifry, 2004). This paper focuses on understanding the role and function of interactivity in an online tool while outlining how an organisation can have the right mix of structural features catering to this role of interactivity. This has been attempted by studying the level of interactivity of a corporate blog by calculating an interactivity score and analysing the relationship between the level of interactivity of the blog and the reach (percent of global internet users who visit the site) as well as the Technorati rating of the blog. Further, by maximising the interactivity score, using linear programming, an attempt has been made to determine an optimal solution to understand the desired level of presence of structural parameters in a blog, catering to specific functions served by the dimension of interactivity. Copyright © 2015 Inderscience Enterprises Ltd.},
author_keywords={Branding;  Corporate blogs;  Interactivity;  Internet marketing;  Technorati authority},
references={Aaker, D.J., Joachimsthaler, E.A., The brand relationship spectrum: The key to the brand architecture challenge (2000) California Management Review, 42, pp. 8-23; Ahuja, V., Medury, Y., Corporate blogs as ECRM tools-building consumer engagement through content management (2010) Journal of Database Marketing and Customer Strategy Management, Palgrave-Macmillan Journals, 17 (2), pp. 91-105; Alavi, S., Ahuja, V., Medury, Y., An empirical approach to ECRM - increasing consumer trustworthiness using online product communities (2011) Journal of Database Marketing and Customer Strategy Management, Palgrave-Macmillan Journals, 18 (2), pp. 83-96; Body, A.L., Limayem, M., The impact of customer relationship management on customer loyalty: The moderating role of web site characteristics (2004) Journal of Computer Mediated Communication, 6 (4); Coviello, N.E., Brodie, R.J., Brookes, R.W., Palmer, R.A., Assessing the role of e-marketing in contemporary marketing practice (2003) Journal of Marketing Management, 19 (7), pp. 857-881; Coyle, J.R., Esther, T., The effects of progressive levels of interactivity and vividness in web marketing sites (2001) Journal of Advertising, 30 (3), pp. 65-77; Dwyer, P., Building trust with corporate blogs (2007) International Conference on Weblogs and Social Media; Farrell, H., Drezner, D.W., The power and politics of blogs (2008) Public Choice, 134, pp. 15-30; Gill, K.E., How can we measure the influence of the blogosphere (2004) Workshop on the Weblogging Ecosystem: Aggregation, Analysis and Dynamics, , Department of Communication, University of Washington; Ghuneim, M., (2008) Terms of Engagement - Measuring the Active Consumer, , Wiredset; Hanson, K., (2007) Individuals Online, 137p. , 1st ed., Internet Marketing and Ecommerce, Thomson-SouthWestern. 64 V. Ahuja; Herring, S.C., Gender and democracy in computer-mediated communication (2004) Electronic Journal of Communication, , http://ella.slis.indiana.edu/herring/ejc.tx, online, accessed 21 March 2008; Kelleher, T., Miller, B.M., Organizational blogs and the human voice: Relational strategies and relational outcomes (2006) Journal of Computer-Mediated Communication, 11 (2); McAdams, M., Inventing an online newspaper (1995) Interpersonal Computing and Technology: An Electronic Journal for the 21st Century, 3 (3), pp. 64-90. , July; McDaniel, C., Lamb, C.W., Hair, J.F., Customer relationship management (2006) Introduction to Marketing, 677p. , 8th ed; Mithas, S., Krishnan, M.S., Fornell, C., Why do customer relationship management applications affect customer satisfaction (2005) Journal of Marketing, 69 (4), pp. 201-209; Mowen, J., Minor, C., Consumer involvement (2001) Consumer Behavior, a Framework, , Chapter 3, 5th ed. Prentice Hall; Niederhoffer, K., The origin and impact of CPG new-product buzz: Emerging trends and implications (2007) Journal of Advertising Research, 47 (4), pp. 420-426; Ryals, L., Payne, A.F.T., Customer relationship management in financial services: Towards information-enabled relationship marketing (2001) Journal of Strategic Marketing, 9 (1), pp. 1-25. , March; Shainesh, G., Jagdish, S., Conceptual foundations of CRM (2006) Customer Relationship Management, A Strategic Initiative, , Macmillan, India; Sifry, D., (2004) Sifry's Alerts: October 2004 State of the Blogosphere, , http://www.sifry.com/alerts/archives/000245.html, online, accessed 5 January 2012; Sinha, N., Ahuja, V., Medury, Y., Corporate blogs and internet marketing-using consumer knowledge and emotion as strategic variables to develop consumer engagement (2011) International Journal of Database Marketing and Customer Strategy Management, 18 (3), pp. 185-199},
correspondence_address1={Ahuja, V.; Jaypee Business School, Sector 62, India; email: vandana.ahuja@jiit.ac.in},
publisher={Inderscience Enterprises Ltd.},
issn={14775212},
language={English},
abbrev_source_title={Int. J. Internet Mark. Advert.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Levy2015,
author={Levy, S. and Gvili, Y.},
title={How credible is e-word of mouth across digital-marketing channels? The roles of social capital, information richness, and interactivity},
journal={Journal of Advertising Research},
year={2015},
volume={55},
number={1},
page_count={15},
doi={10.2501/JAR-55-1-095-109},
note={cited By 19},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84924873327&doi=10.2501%2fJAR-55-1-095-109&partnerID=40&md5=59d6035becbe43bf1747d5b461936b7f},
affiliation={Ariel University, Israel; ONO Academic College, Israel},
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(2008) Journal of Marketing Research, 45 (4), pp. 425-436; Williams, D., On and Off the 'Net: Scales for Social Capital in an Online Era (2006) Journal of Computer-Mediated Communication, 11 (2), pp. 593-628; Woolcock, M., Social Capital and Economic Development: Toward a Theoretical Synthesis and Policy Framework (1998) Theory and Society, 27 (2), pp. 151-208; Yang, J., Kim, W., Amblee, N., Jeong, J., The Heterogeneous Effect of WOM on Product Sales: Why is the Effect of WOM Valence Mixed? (2012) European Journal of Marketing 46, 11 (12), pp. 1523-1538; (2004) 1 "Blog Promoting Mazda Removed after Drawing Fire.", , http://www.mediapost.com/publications/article/20286/#axzz2gGnCo2P1, Online Media Daily, October 31, Retrieved November 8, 2014},
publisher={World Advertising Research Center},
issn={00218499},
language={English},
abbrev_source_title={J. Advert. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rogers201412,
author={Rogers, A.M.},
title={Is your advertising on an ego trip? Digital marketing strategies to boost your organization's brand relevance},
journal={Marketing Health Services},
year={2014},
volume={34},
number={3},
pages={12-13},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84908346622&partnerID=40&md5=70a0e5be7b9c25dfb4691f9a2898f81e},
keywords={advertizing;  computer interface;  financial management;  procedures, Advertising as Topic;  Marketing of Health Services;  User-Computer Interface},
correspondence_address1={Rogers, A.M.},
publisher={American Marketing Association},
issn={10941304},
coden={MHSEF},
pubmed_id={25322639},
language={English},
abbrev_source_title={Mark. Health Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rogers201416,
author={Rogers, A.M.},
title={Managing the gaps in health care digital marketing. Use a streamlined digital strategy to boost your organization's engagement efforts.},
journal={Marketing health services},
year={2014},
volume={34},
number={2},
pages={16-17},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907424294&partnerID=40&md5=ced7c775637736a45f1a6453a83fa901},
keywords={article;  financial management;  Internet;  methodology;  social media;  United States, Internet;  Marketing of Health Services;  Social Media;  United States},
correspondence_address1={Rogers, A.M.},
issn={10941304},
pubmed_id={25109190},
language={English},
abbrev_source_title={Mark Health Serv},
document_type={Article},
source={Scopus},
}

@ARTICLE{Fulgoni2014255,
author={Fulgoni, G. and Lella, A.},
title={Is your digital marketing strategy in sync with Latino-User behavior?},
journal={Journal of Advertising Research},
year={2014},
volume={54},
number={3},
pages={255-258},
doi={10.2501/JAR-54-3-255-258},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907173825&doi=10.2501%2fJAR-54-3-255-258&partnerID=40&md5=bbffe8f81f3347096a83fbe1f0beb9bd},
abstract={A surge in the U.S. Hispanic population is a wake-up call to identify and strengthen strategies for targeting this important demographic segment. comScore's Gian Fulgoni and Adam Lella offer strategic considerations: explore the plethora of publishers available for reaching young, bilingual Latinos who use both mobile and PC devices; create targeted content designed to be viral; and make mobile media the top priority. © Advertising Research Foundation 2014.},
correspondence_address1={Fulgoni, G.},
publisher={World Advertising Research Center},
issn={00218499},
language={English},
abbrev_source_title={J. Advert. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mackey2013,
author={Mackey, T.K. and Liang, B.A.},
title={Pharmaceutical digital marketing and governance: Illicit actors and challenges to global patient safety and public health},
journal={Globalization and Health},
year={2013},
volume={9},
number={1},
doi={10.1186/1744-8603-9-45},
art_number={45},
note={cited By 19},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84885441388&doi=10.1186%2f1744-8603-9-45&partnerID=40&md5=63e97a12234ffc18767a3bb1fc6b4d7a},
affiliation={Institute of Health Law Studies, California Western School of Law, 350 Cedar Street, San Diego, CA 92101, United States; San Diego Center for Patient Safety, University of California San Diego School of Medicine, 200 W. Arbor Drive, San Diego, CA 92103-8770, United States; Department of Anesthesiology, University of California San Diego School of Medicine, 200 W. Arbor Drive, San Diego, CA 92103-8770, United States},
abstract={Background: Digital forms of direct-to-consumer pharmaceutical marketing (eDTCA) have globalized in an era of free and open information exchange. Yet, the unregulated expansion of eDTCA has resulted in unaddressed global public health threats. Specifically, illicit online pharmacies are engaged in the sale of purportedly safe, legitimate product that may in fact be counterfeit or substandard. These cybercriminal actors exploit available eDTCA mediums over the Internet to market their suspect products globally. Despite these risks, a detailed assessment of the public health, patient safety, and cybersecurity threats and governance mechanisms to address them has not been conducted.Discussion: Illicit online pharmacies represent a significant global public health and patient safety risk. Existing governance mechanisms are insufficient and include lack of adequate adoption in national regulation, ineffective voluntary governance mechanisms, and uneven global law enforcement efforts that have allowed proliferation of these cybercriminals on the web. In order to effectively address this multistakeholder threat, inclusive global governance strategies that engage the information technology, law enforcement and public health sectors should be established.Summary: Effective global "eHealth Governance" focused on cybercrime is needed in order to effectively combat illicit online pharmacies. This includes building upon existing Internet governance structures and coordinating partnership between the UN Office of Drugs and Crime that leads the global fight against transnational organized crime and the Internet Governance Forum that is shaping the future of Internet governance. Through a UNODC-IGF governance mechanism, investigation, detection and coordination of activities against illicit online pharmacies and their misuse of eDTCA can commence. © 2013 Mackey and Liang; licensee BioMed Central Ltd.},
author_keywords={Counterfeit medicines;  Cybercrime;  Direct-to-consumer advertising;  Global health;  Internet governance;  Online pharmacies;  Social media},
keywords={advertising;  crime;  drug;  governance approach;  Internet;  marketing;  media role;  medicine;  public health;  safety;  social network;  United Nations, article;  consumer advocacy;  crime;  digital computer;  drug marketing;  health behavior;  health care cost;  health care delivery;  health care quality;  health promotion;  health service;  human;  information technology;  Internet;  life cycle;  medical information;  online system;  patient safety;  pharmacy;  priority journal;  public health;  risk assessment;  social media;  society;  crime;  drug control;  drug industry;  international cooperation;  Internet;  law enforcement;  legal aspect;  marketing, Crime;  Drug and Narcotic Control;  Drug Industry;  Humans;  International Cooperation;  Internationality;  Internet;  Law Enforcement;  Marketing;  Patient Safety;  Pharmacies;  Public Health},
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correspondence_address1={Mackey, T.K.; Institute of Health Law Studies, California Western School of Law, 350 Cedar Street, San Diego, CA 92101, United States; email: tmackey@ucsd.edu},
issn={17448603},
pubmed_id={24131576},
language={English},
abbrev_source_title={Globalization Health},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wind2013,
author={Wind, Y.J. and Sharp, B. and Nelson-Field, K.},
title={Empirical generalizations: New laws for digital marketing: How advertising research must change},
journal={Journal of Advertising Research},
year={2013},
volume={53},
number={2},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84879156567&partnerID=40&md5=d5eb584f83c868641607ca79ae746209},
affiliation={Wharton School, United States; Ehrenberg-Bass Institute, Australia},
references={Barwise, P., Good Empirical Generalizations (1995) Marketing Science, 14 (3), pp. G29-G35; Binet, L., Field, P., Empirical Generalisations about Advertising Campaign Success (2009) Journal of Advertising Research, 49 (2), pp. 130-133; Dawes, J., (2013) Price-Related Promotions Are Mostly Bought by Existing Brand Buyers, , South Australia: Ehrenberg-Bass Institute, University of South Australia; Ehrenberg, A.S.C., Hammond, K., Goodhardt, G.J., The After-Effects of Price-Related Consumer Promotions (1994) Journal of Advertising Research, 34, pp. 11-21. , July/August; Goodhardt, G.J., Ehrenberg, A.S.C., Chatfield, C., The Dirichlet: A Comprehensive Model of Buying Behaviour (1984) Journal of the Royal Statistical Society, 147 (5), pp. 621-655; Hanssens, D.M., (2009) Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research, , Cambridge, MA: Marketing Science Institute; Barwise, P., Good Empirical Generalizations (1995) Marketing Science, 14 (3), pp. G29-G35; Binet, L., Field, P., Empirical Generalisations about Advertising Campaign Success (2009) Journal of Advertising Research, 49 (2), pp. 130-133; Dawes, J., (2013) Price-Related Promotions Are Mostly Bought by Existing Brand Buyers, , South Australia: Ehrenberg-Bass Institute, University of South Australia; Ehrenberg, A.S.C., Hammond, K., Goodhardt, G.J., The After-Effects of Price-Related Consumer Promotions (1994) Journal of Advertising Research, 34, pp. 11-21. , July/August; Goodhardt, G.J., Ehrenberg, A.S.C., Chatfield, C., The Dirichlet: A Comprehensive Model of Buying Behaviour (1984) Journal of the Royal Statistical Society, 147 (5), pp. 621-655; Hanssens, D.M., (2009) Empirical Generalizations about Marketing Impact: What We Have Learned from Academic Research, , Cambridge, MA: Marketing Science Institute; Hubbard, R., Armstrong, J.S., Replications and Extensions in Marketing: Rarely Published but Quite Contrary (1994) International Journal of Research in Marketing, 11, pp. 233-248; Pare, V., Dawes, J., Deviations From Double Jeopardy: How Many Private Label and High-Share Brands Exhibit Excess Loyalty? (2007) ANZMAC, pp. 1717-1722. , In, Dunedin, New Zealand; Prinz, F., Schlange, T., Asadullah, K., Trial Watch: Phase II Failures: 2008-2010 (2011) Nature Reviews Drug Discovery, 10 (5), pp. 328-329; Romaniuk, J., The Efficacy of Brand-Execution Tactics in Television Advertising, Brand Placements and Internet Advertising (2009) Journal of Advertising Research, 49 (2), pp. 143-150; Sharp, B., Wind, J., Today's Advertising Laws: Will They Survive the Digital Revolution? (2009) Journal of Advertising Research, 49 (2), pp. 120-126; Taylor, J., Kennedy, R., Sharp, B., Making Generalizations about Advertising's Convex Sales Response Function: Is Once Really Enough? (2009) Journal of Advertising Research, 49 (2), pp. 198-200; Taylor, J., Kennedy, R., McDonald, C., Larguinat, L., El Ouarzazi, Y., Haddad, N., Is the Multi-Platform WholeMore Powerful Than Its Separate Parts? Measuring the Sales Effects of Cross-Media Advertising (2013) Journal of Advertising Research, 53 (2), pp. 200-211; Wind, J., Sharp, B., Advertising Empirical Generalizations: Implications for Research and Action (2009) Journal of Advertising Research, 49 (2), pp. 246-252},
correspondence_address1={Wharton SchoolUnited States},
issn={00218499},
language={English},
abbrev_source_title={J. Advert. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Edelman2010129,
author={Edelman, D.C.},
title={Gaining an edge through digital marketing},
journal={McKinsey Quarterly},
year={2010},
number={3},
pages={129-134},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77956278493&partnerID=40&md5=798cc82013dc588f632d2a67f6ed8aa7},
affiliation={McKinsey's Boston Office, United States},
references={Court, D., Elzinga, D., Mulder, S., Vetvik, O.J., (2009) The Consumer Decision Journey, , mckinseyquarterly .com, June; Bughin, J., Doogan, J., Vetvik, O.J., (2010) A New Way to Measure Wordof-mouth Marketing, , mckinseyquarterly .com, April},
correspondence_address1={Edelman, D. C.; McKinsey's Boston OfficeUnited States},
issn={00475394},
language={English},
abbrev_source_title={McKinsey Q.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Farrar201012,
author={Farrar, M.},
title={Understanding digital marketing},
journal={Manager},
year={2010},
number={SUMMER},
pages={12-14},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77956946088&partnerID=40&md5=16292c13e6678f98ce7e3b938d3f87db},
correspondence_address1={Farrar, M.email: matt.farrar@greatfridays.com},
issn={17461278},
language={English},
abbrev_source_title={Manager},
document_type={Article},
source={Scopus},
}

@ARTICLE{Apicella2010302,
author={Apicella, S. and Streatfeild, N.},
title={Direct, database and digital marketing practice in the government sector: Black hole or parallel universe?},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2010},
volume={11},
number={4},
pages={302-316},
doi={10.1057/dddmp.2009.42},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77951874549&doi=10.1057%2fdddmp.2009.42&partnerID=40&md5=5df9c9f0db3a9064d04958465a440636},
affiliation={Esd Ltd, Bon Marché Centre, Ferndale Road, London SW9 8BJ, United Kingdom; Rol Solutions Ltd., ROL House, Long Row, Oakham, Rutland LE15 6LN, United Kingdom},
abstract={This paper contributes to the discussion of whether direct, data and digital marking practice is as relevant to the public sector as it undoubtedly is to the commercial sector, albeit in support of somewhat different objectives. It examines two specific areas of data and analytic innovation to illustrate how local authorities are succeeding in achieving cost reductions and in improving customer satisfaction levels by migrating specific population segments to more appropriate contact channels. Despite their monopoly status for the supply of certain services, this paper argues that innovations in the way customer satisfaction is gathered, particularly for digital channels, can be used to identify improvements in service quality in conditions where competitive markets do not apply. This paper concludes that because they are non-competing, local authorities operate in a culture in which data relating to population segments, services and channels used, and on customer satisfaction, can only be used to achieve significant improvements in effectiveness where comparable information is pooled and accessed for benchmarking purposes. © 2010 Macmillan Publishers Ltd.},
author_keywords={Channel migration;  Cost reduction;  Customer satisfaction;  Data sharing;  Geodemographics;  Public sector},
references={http://www.hm-treasury.gov.uk/d/pbr06-varney-review.pdf, Transformational Government, available at; (2006) Putting Citizens at the Heart of Government, , Experian, London; http://www.communities.gov.uk/publications/localgovernment/ strongprosperous; http://www.lyonsinquiry.org.uk/; http://www.hm-treasury.gov.uk/d/pbr06-varney-review.pdf, Varney Review, available at; http://www.bitc.org.uk/programmes/programme-directory/regeneration/ underserved-markets, Department of Communities and Local Government, available at; http://www.esd.org.uk/esdtoolkit, esd-toolkit, available at; http://www.ifabc.org/formoreinformation, VISIT - A series of one or more PAGE IMPRESSIONS, served to a valid BROWSER, which ends when there is a gap of 30 minutes or more between successive PAGE IMPRESSIONS for that BROWSER. See; (2009), p. 10. , On a scale of - 1 to 1, based on data gathered by GovMetric in the period January 2009 - May, Public services},
correspondence_address1={Apicella, S.; Esd Ltd., Bon Marché Centre, Ferndale Road, London SW9 8BJ, United Kingdom; email: sheila.apicella@esd.org.uk},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Edelman201020,
author={Edelman, D. and Salsberg, B.},
title={Digital marketing's new vocabulary},
journal={McKinsey Quarterly},
year={2010},
number={4},
pages={20-22},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84987837877&partnerID=40&md5=ca1f241a03a3212d8d48af46805e6943},
affiliation={McKinsey's Boston Office, United States; Tokyo Office, Japan},
references={Clifford, S., Video prank at Domino's taints brand (2009) New York Times, , April 15},
publisher={McKinsey and Co. Inc.},
issn={00475394},
language={English},
abbrev_source_title={McKinsey Q.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Peterson2010219,
author={Peterson, M. and Koch, V. and Gröne, F. and Vo, H.T.K.},
title={Online customers, digital marketing: The CMO-CIO connection},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2010},
volume={11},
number={3},
pages={219-221},
doi={10.1057/dddmp.2009.33},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77149148432&doi=10.1057%2fdddmp.2009.33&partnerID=40&md5=7b17c040a63d0866d036fb55ab209f98},
affiliation={Booz and Company, Lenbach Platz 3, 80333 Munich, Germany; Booz and Company, Frankfurt, United States; Booz and Company, Berlin, Germany; Booz and Company, Stuttgart, Germany},
abstract={Media consumers are rushing online in record numbers, and corporate marketers must go there too. Done right, online marketing holds the promise of higher profits and greater accountability, but it requires a sophisticated, strongly aligned blend of marketing savvy and technological expertise. CIOs and CMOs must work together to develop a marketing technology architecture that combines the ability to analyse consumer behaviour, help make marketing decisions, and automate customer interaction, content management and publishing processes. While some of this technology is already available, the solution market is in flux, and far-sighted caution is a must. © 2010 Macmillan Publishers Ltd.},
author_keywords={CRM;  Internet;  IT architecture;  Marketing;  Online;  Web 2.0},
references={Moeller, L.H., Landry, E.C., Kinni, T., (2009) The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Profitability, and ROI, , McGraw-Hill, New York},
correspondence_address1={Peterson, M.; Booz and Company, Lenbach Platz 3, 80333 Munich, Germany; email: michael.peterson@booz.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dahl2006268,
author={Dahl, S.},
title={Digital Marketing: Peer support via the internet: What kind of online support is sought by individuals with chronic medical conditions?},
journal={Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing},
year={2006},
volume={6},
number={4},
pages={268-275},
doi={10.1057/palgrave.jmm.5050048},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84990350788&doi=10.1057%2fpalgrave.jmm.5050048&partnerID=40&md5=9cbf3bb8354a5522ad5d7715ce9f96fa},
affiliation={Middlesex University, Business School, The Burroughs, London NW4 4BT, United Kingdom},
abstract={People with chronic illnesses are likely to show a higher involvement in decision making about their treatment options than people with acute illnesses. Of particular interest to many people with chronic illnesses is the internet as a medium where they can gather, share and exchange information and support each other. Little is known about the kind of information shared and topics discussed online. Using the example of people living with HIV/Aids, this paper examines the kind of information shared and discusses the relevance of understanding the online information exchange for the medical community. © 2006, SAGE Publications. All rights reserved.},
author_keywords={HIV;  information;  internet;  support},
references={Brennan, P.F., Ripich, S., Use of a home-care computer network by persons with AIDS (1994) Int. J. Technol. Assess. Health Care, 10, pp. 258-272; Josefsson, U., Coping with illness online: The case of patients’ online communities (2005) Inform. Soc., 21, pp. 133-143; Weisgerber, C., Turning to the internet for help on sensitive medical problems (2004) Inform. Commun. Soc., 7, pp. 554-572; Smith, M.Y., Rapkin, D., Unmet needs for help among persons with AIDS (1995) AIDS Care, 7, pp. 353-363; Brashers, D.E., Neidig, J.L., Russell, J.A., Cardillo, L.W., Haas, S.M., Dobbs, L.K., Garland, M., Nemeth, S., The medical, personal, and social causes of uncertainty in HIV illness (2003) Issues Ment. Health Nurs., 24, pp. 497-522; Kalichman, S.C., Weinhardt, L., Benotsch, E., Cherry, C., Closing the digital divide in HIV/AIDS care: Development of a theory-based intervention to increase internet access (2002) AIDS Care, 14, pp. 523-537; Reeves, P.M., Coping in cyberspace: The impact of internet use on the ability of HIV-positive individuals to deal with their illness (2000) J. Health Commun., 5, pp. 47-49. , Supplement; Kalichman, S.C., Sikkema, K.J., Somlai, A., People living with HIV infection who attend and do not attend support groups: A pilot study of needs, characteristics and experiences (1996) AIDS Care, 8, pp. 589-599; Psychd, S.T., Troop, M., Burgess, A.P., Button, J., Goodall, R., Flynn, R., Gazzard, B.G., Easterbrook, P.J., The relationship of psychological variables and disease progression among long-term HIV-infected men (2000) Int. J. Sex. Transm. Dis. AIDS, 11, pp. 734-742; Burgoyne, R.W., Exploring direction of causation between social support and clinical outcome for HIV-positive adults in the context of highly active antiretroviral therapy (2005) AIDS Care, 17, pp. 111-124; White, L., Cant, B., Social networks, social support, health and HIV-positive gay men (2003) Health Social Care Community, 11, pp. 329-334; Cohen, J., A coefficient of agreement for nominal scales (1960) Educ. Psychol. Meas., 20, pp. 37-46; Hsiao, A.F., Wong, M.D., Kanouse, D.E., Collins, R.L., Lui, H., Andersen, R.M., Gifford, A.L., Wenger, N.S., Complementary and alternative medicine use and substitution for conventional therapy by HIV-infected patients (2003) J. Acquir. Immune Defic. Syndr., 33, pp. 157-165; Smith, D., Menon, S., Sivakumar, K., Online peer and editorial recommendations, trust, and choice in virtual markets (2005) J. Interactive Market., 19, pp. 15-37; Kahn, C., How the media influences women’s perceptions of health care (2001) Market. Health Serv., 21, pp. 12-17},
correspondence_address1={Dahl, S.; Middlesex University, Business School, The Burroughs, London NW4 4BT, United Kingdom},
issn={17457904},
language={English},
abbrev_source_title={J. Med. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ramko2005134,
author={Ramko, K. and Jarosch, M.},
title={Digital marketing redux: Pharmaceuticals take a second look at e-detailing},
journal={Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing},
year={2005},
volume={5},
number={2},
pages={134-136},
doi={10.1057/palgrave.jmm.5040218},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84990378089&doi=10.1057%2fpalgrave.jmm.5040218&partnerID=40&md5=5d458de59519ac28ddf43d4e19572071},
affiliation={CRM/Business Intelligence},
references={(2003) Vital Signs: E-Health in the United States, , January; (2003) European Physicians and the Internet, , March},
correspondence_address1={Ramko, K.; CRM/Business Intelligence},
issn={17457904},
language={English},
abbrev_source_title={J. Med. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hwang2019,
author={Hwang, J. and Kim, J.-Y.},
title={Food tourists’ connectivity through the 5A journey and advocacy: comparison between generations Y and X},
journal={Asia Pacific Journal of Tourism Research},
year={2019},
doi={10.1080/10941665.2019.1580756},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062371779&doi=10.1080%2f10941665.2019.1580756&partnerID=40&md5=f9b248fcdd0005703b2b1f99a3f6d12a},
affiliation={College of Hotel and Tourism Management, Kyung Hee University, Seoul, South Korea},
abstract={By adopting the new 5A model of Marketing 4.0, which conceptualizes a consumer-driven paradigm shift in digital marketing, this study empirically investigated food tourists’ connectivity throughout the 5A process (aware, appeal, ask, act, and advocate). Furthermore, we compared the 5A journeys of Generation Y and Generation X. Along the 5A path, both generations indicated the strongest social connectivity in the ask stage. Generation Y showed stronger social connectivity than Generation X, while there was no significant difference in channel connectivity. The social connectivity in the advocate stage was most strongly correlated with that in the act stage. Within each generation, active netizens were more strongly engaged in sharing and positive/negative advocacy. Based on these findings, we discuss the theoretical and practical implications. © 2019, © 2019 Asia Pacific Tourism Association.},
author_keywords={5A model;  connectivity;  consumer advocacy;  Digital marketing;  food tourism;  Generation X;  millennial generation;  netizen;  social network},
references={Amaro, S., Henriques, C., Duarte, P., Comparing Millennials with their predecessors regarding online travel behaviours: A logistical regression modelling approach (2016) Proceedings of the 15th European conference on research methodology for business management, pp. 9-18. , Benson V., Filippaios F., (eds), Reading: Academic Conferences and Publishing International, &,. (Eds; Bilgihan, A., Peng, C., Kandampully, J., Generation Y’s dining information seeking and sharing behavior on social networking sites an exploratory study (2014) International Journal of Contemporary Hospitality Management, 26 (3), pp. 349-366; Blazevic, V., Hammedi, W., Garnefeld, I., Rust, R.T., Keiningham, T., Andreassen, T.W., Carl, W., Beyond traditional word-of-mouth an expanded model of customer-driven influence (2013) Journal of Service Management, 24 (3), pp. 294-313. , …; Bolton, R.N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Solnet, D., Understanding Generation Y and their use of social media: A review and research agenda (2013) Journal of Service Management, 24 (3), pp. 245-267. , …; Bowen, J.T., McCain, S.L.C., Transitioning loyalty programs: A commentary on “the relationship between customer loyalty and customer satisfaction” (2015) International Journal of Contemporary Hospitality Management, 27 (3), pp. 415-430; Buhalis, D., Law, R., Progress in information technology and tourism management: 20 years on and 10 years after the Internet: The state of eTourism research (2008) Tourism Management, 29 (4), pp. 609-623; Cheung, C.M.K., Thadani, D.R., The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012) Decision Support Systems, 54 (1), pp. 461-470; Chu, S.C., Kim, Y., Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011) International Journal of Advertising, 30 (1), pp. 47-75; Chuang, T.C., Liu, J.S., Lu, L.Y., Tseng, F.M., Lee, Y., Chang, C.T., The main paths of eTourism: Trends of managing tourism through Internet (2017) Asia Pacific Journal of Tourism Research, 22 (2), pp. 213-231; Dolnicar, S., Coltman, T., Sharma, R., Do satisfied tourists really intend to come back? Three concerns with empirical studies of the link between satisfaction and behavioral intention (2015) Journal of Travel Research, 54 (2), pp. 152-178; Duffy, A., Friends and fellow travelers: Comparative influence of review sites and friends on hotel choice (2015) Journal of Hospitality and Tourism Technology, 6 (2), pp. 127-144; Han, H., Ryu, K., The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process (2012) International Journal of Hospitality Management, 31, pp. 786-797; Hernández-Méndez, J., Muñoz-Leiva, F., Sánchez-Fernández, J., The influence of e-word-of-mouth on travel decision-making: Consumer profiles (2015) Current Issues in Tourism, 18 (11), pp. 1001-1021; Hristova, D., Musolesi, M., Mascolo, C., (2014) Keep your friends close and your Facebook friends closer: A multiplex network approach to the analysis of offline and online social ties, , Eighth International AAAI Conference on Weblogs and Social Media; Kim, S.B., Choi, K.W., Kim, D.Y., The motivations of college students’ use of social networking sites in travel information search behavior (2013) Journal of Travel & Tourism Marketing, 30 (3), pp. 238-252; King, R.A., Racherla, P., Bush, V.D., What we know and don't know about online word-of-mouth: A review and synthesis of the literature (2014) Journal of Interactive Marketing, 28, pp. 167-183; (2018) 2017 survey on the Internet usage, , Naju: Korean Internet & Security Agency; Kotler, P., Kartajaya, H., Setiawan, I., (2017) Marketing 4.0: Moving from traditional to digital, , Hoboken, NJ: John Wiley & Sons; Lampe, C., Vitak, J., Ellison, N., (2013) Users and nonusers: Interactions between levels of Facebook adoption and social capital, , Computer supported cooperative work, Conference Paper; Leask, A., Fyall, A., Barron, P., Generation Y: Opportunity or challenge–strategies to engage Generation Y in the UK attractions’ sector (2013) Current Issues in Tourism, 16 (1), pp. 17-46; Lee, T.H., Crompton, J., Measuring novelty seeking in tourism (1992) Annals of Tourism Research, 19 (4), pp. 732-751; Lin, Y.C., Chen, C.C., Needs assessment for food and food services and behavioral intention of Chinese group tourists who visited Taiwan (2014) Asia Pacific Journal of Tourism Research, 19 (1), pp. 1-16; Liu, Y., Pu, B., Guan, Z., Yang, Q., Online customer experience and its relationship to repurchase intention: An empirical case of online travel agencies in China (2016) Asia Pacific Journal of Tourism Research, 21 (10), pp. 1085-1099; Loureiro, S.M.C., Kastenholz, E., Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal (2011) International Journal of Hospitality Management, 30 (3), pp. 575-583; Munar, A.M., Jacobsen, J.K.S., Motivations for sharing tourism experiences through social media (2014) Tourism Management, 43, pp. 46-54; (2017), https://www.oecd.org/korea/digital-economy-outlook-2017-korea.pdf, Digital Economy Outlook 2017: Spotlight on Korea. Retrieved from; Parikh, A.A., Behnke, C., Nelson, D., Vorvoreanu, M., Almanza, B., A qualitative assessment of Yelp.Com users’ motivations to submit and read restaurant reviews (2015) Journal of Culinary Science & Technology, 13 (1), pp. 1-18; Parment, A., Generation Y vs. baby boomers: Shopping behavior, buyer involvement and implications for retailing (2013) Journal of Retailing and Consumer Services, 20 (2), pp. 189-199; Pendergast, D., Getting to know the Y generation (2010) Tourism and generation Y, pp. 1-15. , Benckendorff P., Moscardo G., Pendergast D., (eds), Oxfordshire: CABI International,. (Eds; Prensky, M., Digital natives, digital immigrants (2001) On the Horizon, 9 (5), pp. 1-6; Quan, S., Wang, N., Towards a structural model of the tourist experience: An illustration from food experiences in tourism (2004) Tourism Management, 25 (3), pp. 297-305; Strong, E.K., (1925) The Psychology of Selling and Advertising, , New York: McGraw-Hill; Su, L., Swanson, S., Chen, X., The effects of perceived service quality on repurchase intentions and subjective well-being of Chinese tourists: The mediating role of relationship quality (2016) Tourism Management, 52, pp. 82-95; Viglia, G., Minazzi, R., Buhalis, D., The influence of e-word-of-mouth on hotel occupancy rate (2016) International Journal of Contemporary Hospitality Management, 28 (9), pp. 2035-2051; Yan, Q., Zhou, S., Wu, S., The influences of tourists’ emotions on the selection electronic word of mouth platforms (2018) Tourism Management, 66, pp. 348-363; Yoo, K.H., Gretzel, U., What motivates consumers to write online travel reviews? (2008) Information Technology & Tourism, 10 (4), pp. 283-295},
correspondence_address1={Kim, J.-Y.; College of Hotel and Tourism Management, Kyung Hee University, 26 Kyunheedae-ro, Dongdaemun-gu, South Korea; email: jk293@khu.ac.kr},
publisher={Routledge},
issn={10941665},
language={English},
abbrev_source_title={Asia Pac. J. Tour. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bourgeois2016,
author={Bourgeois, T.},
title={How to make performance optimization a reality in 2016},
journal={EContent},
year={2016},
volume={39},
number={2},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84963591026&partnerID=40&md5=19bcc504632fd7401a9e9e1242696c55},
abstract={Senior marketers are supposed to make performance management a priority in 2016. There are three tactics that would help a company to realize this goal. First of all, talent management should be considered a core competency by adopting a desirable work environment, offering abundant training and so on. Second is to get Google's free marketing tool. Google is aggressively investing in this stack, making dozens of new features and new functionality available each year and encroaching into many areas of the marketing technology landscape, especially display, mobile, and analytics. Establishing performance benchmarks and focus on measurable results is the third step. Digital marketing is high profile and easily accessible to all levels of the company, and it's up to the top marketing executive to control the reporting message or risk being controlled by it.},
keywords={Benchmarking;  Marketing, Core competencies;  Digital marketing;  Marketing tools;  Performance management;  Performance optimizations;  Talent management;  Technology landscapes;  Work environments, Commerce},
publisher={Information Today},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Chanavat20142,
author={Chanavat, N. and Desbordes, M.},
title={Towards the regulation and restriction of ambush marketing? The first truly social and digital mega sports event: Olympic Games, London 2012},
journal={International Journal of Sports Marketing and Sponsorship},
year={2014},
volume={15},
number={3},
pages={2-11},
doi={10.1108/IJSMS-15-03-2014-B002},
note={cited By 17},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984861509&doi=10.1108%2fIJSMS-15-03-2014-B002&partnerID=40&md5=cd13063f335bc9d2c10a00401d3e8f5a},
affiliation={Université Paris Sud, Bâtiment 335, Orsay, 91405, France; Université Paris-Sud, France},
abstract={This study investigates the regulation and restriction of ambush marketing during the London 2012 Olympic Games, with analysis of actions taken via social networks and digital marketing related to the mega sports event. Results show that, where this issue was concerned, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the most restrictive OCOG in history. However, there are neither specific legal tools nor international agreements to prohibit ambush marketing and protect official sponsorships. This paper looks at the proliferation of ambush cases during the London 2012 Olympics and underlines the widespread growth of this practice, despite reinforcement of existing laws. Findings show that brands were very imaginative at the expense of official sponsors and that social networks can be powerful publicity channels. © 2014, © 2014 by Winthrop Publications Limited.},
author_keywords={ambush marketing;  brand protection;  digital marketing;  Olympic Games;  social media;  social networks},
references={Blackshaw, I., (2009) Protecting Major Sporting Events with Particular Reference to the 2012 Olympic Games, Entertainment and Sports Law Journal, , January; Chanavat, N., Desbordes, M., Ferrand, A., Faut-il avoir peur de l’ambush marketing? (2013) Jurisport, 128, pp. 41-45; Chanavat, N., Ferrand, A., (2010) Volunteer programme in mega sport events: The case of the Olympic Winter Games, pp. 241-266. , Torino 2006, International Journal of Sport Management and Marketing; Chanavat, N., Martinent, G., Ferrand, A., Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through association with Sport Sponsees (2010) European Sport Management Quarterly, 10 (1), pp. 49-74; Desbordes, M., Richelieu, A., (2012) Global Sport Marketing, , Abingdon, UK: Routledge; Ferrand, A., Chappelet, J.-L., Séguin, B., (2012) Olympic Marketing, , Abingdon, UK: Routledge; Funk, D.C., Filo, K., Sport Promotion through Communication: A Mass Media Perspective (2012) Handbook of Sport Management, , Robinson, L., Chelladurai P, Bodet, G. & Downward, P. (Eds), Routledge; Funnell, N., (2012) Inside the athletes’ village: Not so tweet, , http://www.smh.com.au/federal-politics/society-and-culture/inside-the-athletes-village-not-so-tweet-20120319-1vfnc.html, The Sydney Morning Herald [online]. Retrieved 20 March 2012 from; (2011) Olympic Movement Marketing History, , Olympic Studies Centre; Kabani, S., (2012) The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, , (2nd edn); (2006) Implementation decree, , http://www.legislation.gov.uk/ukpga/2006/12/contents, Retrieved from; (2001) Implementation decree, , http://www.legislation.gov.uk/ukdsi/2011/9780111515969, Retrieved from; McKelvey, S., Grady, J., Sponsorship program protection strategies for special sport events: Are event organizers outmaneuvering ambush marketers? (2008) Journal of Sport Management, 22 (5), pp. 550-586; McKelvey, S., Sandler, D., Snyder, K., Sport Participant Attitudes Toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners (2012) Sport Marketing Quaterly, 21, pp. 7-18; Meenaghan, T., Ambush marketing: Immoral or imaginative practice (1994) Journal of Advertising Research, 34, pp. 77-88; O’Sullivan, P., Murphy, P., Ambush marketing: The ethical issues (1998) Psychology & Marketing, 15 (4), pp. 349-366; Charter, O., (2011) Implementing decree of Rules 7 to 14, , http://www.olympic.org/Documents/Olympic%20Charter/Charter_fr_2010.pdf, art. 1.3, Retrieved from; (1995) Implementation decree, , http://www.legislation.gov.uk/ukpga/1995/32/contents, Retrieved from; Rooney, B., (2012) Social Media Proves Gold for Promoting Athletes, The Wall Street Journal, , http://blogs.wsj.com/tech-europe/2012/08/16/socialmedia-proves-gold-for-promoting-athletes/, [online]. Retrieved 16 August 2012 from; Sandler, D.M., Shani, D., Olympic sponsorship versus ambush marketing: Who gets the gold? (1989) Journal of Advertising Research, 29 (4), pp. 9-14; Séguin, B., Ellis, D., Ambush Marketing (2012) Handbook of Sport Management, , Robinson, L., Chelladurai P, Bodet, G. and Downward, P. (Eds), Routledge; Séguin, B., O’Reilly, N., The Olympic brand, ambush marketing and clutter (2008) International Journal of Sports Marketing and Sponsorship, 4 (1), pp. 62-84; Smith, C., (2013) How many people use the top social media, apps & services?, , http://expandedramblings.com/index.php/resource-how-many-peopleuse-the-top-social-media/3/, Retrieved September 2013 from; Wiltshire, L., (2012) Today on Twitter, , https://blog.twitter.com/en-gb/2012/today-twitter-15, Retrieved 27 July 2012 from; (2013) Find Your Greatness, , http://www.youtube.com/watch?v=_hEzW1WRFTg&list=PL6AA1D7BA47E9F336&index=1, Retireved from; (2013) Take the stage, , http://www.youtube.com/watch?v=3MHhaMXrUk8, Retireved from},
publisher={Emerald Group Publishing Ltd.},
issn={14646668},
language={English},
abbrev_source_title={Int. J. Sports Mark. Sponsorship},
document_type={Article},
source={Scopus},
}

@ARTICLE{Liébana-Cabanillas2018213,
author={Liébana-Cabanillas, F. and Corral-Hermoso, J.A. and Villarejo-Ramos, Á.F. and Higueras-Castillo, E.},
title={New social consumer? Determining factors of Facebook commerce},
journal={Journal of Decision Systems},
year={2018},
volume={27},
number={4},
pages={213-237},
doi={10.1080/12460125.2019.1592990},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063141010&doi=10.1080%2f12460125.2019.1592990&partnerID=40&md5=ceeade2bd382fe29c44ab7fc5b3a13df},
affiliation={Department of Marketing and Market Research, Campus Cartuja, Granada, Spain; Marketing Department, University of Sevilla, Sevilla, Spain},
abstract={The main purpose of this paper is to analyze the influence of networks on individuals’ purchase decision-making processes within the field of digital marketing, and how its use can favor sales development. The scientific literature review allowed us to justify a behavioral model that explains the intention to use based on a set of endogenous constructs or variables. To carry out this research, we created a survey answered by 205 Spanish users of social networks who had previously watched a video explaining the functioning of this new commercial format. Using the existing relationship between diverse variables used in prior studies on social commerce and selecting a substantial group of them, we discovered the significant relationship between subjective norms, usefulness and perceived value with the intention to purchase via social networks. © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={digital marketing;  E-commerce;  Facebook;  S-commerce;  Social networks},
keywords={Decision making;  Electronic commerce;  Sales;  Social networking (online), Behavioral model;  Commercial formats;  Digital marketing;  Facebook;  Intention to use;  Purchase decision;  Scientific literature;  Social commerces, Commerce},
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correspondence_address1={Liébana-Cabanillas, F.; Department of Marketing and Market Research, Campus CartujaSpain; email: franlieb@ugr.es},
publisher={Taylor and Francis Ltd.},
issn={12460125},
language={English},
abbrev_source_title={J. Decis. Syst.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ravi200910,
author={Ravi, S.},
title={The high-tech and electronics company of the future, today},
journal={Electronics World},
year={2009},
volume={115},
number={1883},
pages={10-11},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77952386272&partnerID=40&md5=9f0fb809c90809d7f123924cbceb33af},
affiliation={Worldwide High Tech and Electronics Industry at Microsoft, United States},
abstract={Microsoft has stated major global trends employed in the high-tech electronics industry to meet the dynamic needs of the customers. The high-tech and electronics organizations take advantage of digital marketing and Web 2.0 capabilities to proactively engage and listen to the feedback from their consumer communities. The company focuses on the integration of products and services that manage the customer experience throughout the lifecycle of the product, which ensure higher-margin revenue opportunities. The high-tech and electronics companies must be active to respond to the changing needs in widely differing markets across the world. High-tech and electronics manufacturers must develop and deliver sustainable products and services to compete and survive in the current business environment. The high-tech and electronics manufacturers rely on flexible frameworks to address multiple regulations and avoid high costs of compliance solutions.},
keywords={Business environments;  Consumer communities;  Customer experience;  Digital marketing;  Electronics company;  Electronics manufacturers;  Flexible framework;  Global trends;  High costs;  High-tech electronics;  MicroSoft;  Products and services;  Sustainable products;  Web 2.0, Flexible electronics;  Laws and legislation, Electronics industry},
correspondence_address1={Ravi, S.; Worldwide High Tech and Electronics Industry at MicrosoftUnited States},
issn={13654675},
language={English},
abbrev_source_title={Electron World},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yadav2016259,
author={Yadav, M. and Kamboj, S. and Rahman, Z.},
title={Customer co-creation through social media: The case of 'Crash the Pepsi IPL 2015'},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2016},
volume={17},
number={4},
pages={259-271},
doi={10.1057/dddmp.2016.4},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992650880&doi=10.1057%2fdddmp.2016.4&partnerID=40&md5=4a4cd0f53e571f0e4bb745a21be3dd2e},
affiliation={Department of Management Studies, Indian Institute of Technology, Roorkee, Uttarakhand, 247667, India},
abstract={Customer co-creation is a hot topic among companies as well as customers and, thorough communication between customers and companies, is believed to be central to the success of an existing/new product or service. Research has endorsed the importance of co-creation via customer participation. Social media platforms and company websites have encouraged the creation of user-generated content in this era of consumer sovereignty. This article illustrates customer co-creation through social media with the help of a recent case of 'Crash the Pepsi IPL' - an advertisement co-creation campaign by PepsiCo in India. This case is evidence of a paradigm shift in power from companies to consumers. It also elucidates the role of digital marketing/social media in front-end innovation. This is believed to be the first article on customer co-creation in advertising through social media in India. © 2016 MACMILLAN PUBLISHERS LTD.},
author_keywords={Customer co-creation;  Digital marketing;  Social media;  Usergenerated content},
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publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rana201647,
author={Rana, N.P. and Dwivedi, Y.K.},
title={Using Clickers in a Large Business Class: Examining Use Behavior and Satisfaction},
journal={Journal of Marketing Education},
year={2016},
volume={38},
number={1},
pages={47-64},
doi={10.1177/0273475315590660},
note={cited By 15},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960411625&doi=10.1177%2f0273475315590660&partnerID=40&md5=d0f52f40ca0ad9ad402706b1be5b2dec},
affiliation={Swansea University, Swansea, Wales, United Kingdom},
abstract={As more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We proposed a conceptual model based on the technology acceptance model to understand students’ use behavior and satisfaction with clickers. The valid response from 138 second-year business students of Digital Marketing module taught in a British university, where clickers are extensively used in the teaching and learning process, made the basis for data analysis. The results provided a strong support for the proposed model with a reasonably adequate variance (i.e., adjusted R 2 ) of 67% on behavioral intentions and sufficiently high variance on use behavior (i.e., 86%) and user satisfaction (i.e., 89%). © 2015, The Author(s) 2015.},
author_keywords={adoption;  clickers;  Digital Marketing;  students;  success;  TAM},
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correspondence_address1={Dwivedi, Y.K.; School of Management, Swansea University, Haldane Building, Singleton Park, United Kingdom; email: ykdwivedi@gmail.com},
publisher={SAGE Publications Inc.},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Nadler2018151,
author={Nadler, A. and McGuigan, L.},
title={An impulse to exploit: the behavioral turn in data-driven marketing},
journal={Critical Studies in Media Communication},
year={2018},
volume={35},
number={2},
pages={151-165},
doi={10.1080/15295036.2017.1387279},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85031824387&doi=10.1080%2f15295036.2017.1387279&partnerID=40&md5=cc4b50b89a8fa41cbbae4a25919f03d3},
affiliation={Media and Communication Studies, Ursinus College, Collegeville, PA, United States; Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA, United States},
abstract={Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators. © 2017 National Communication Association.},
author_keywords={Behavioral economics;  big data;  consumer surveillance;  digital marketing;  political economy},
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correspondence_address1={Nadler, A.; Dept of Media and Communication Studies, Ursinus College, 601 E Main St, United States; email: anadler@ursinus.edu},
publisher={Routledge},
issn={15295036},
language={English},
abbrev_source_title={Crit. Stud. Media Commun.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Onanuga201791,
author={Onanuga, P.},
title={Language Use in Nigerian Spam SMSs: A Linguistic Stylistic Analysis},
journal={Language Matters},
year={2017},
volume={48},
number={2},
pages={91-116},
doi={10.1080/10228195.2017.1337805},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029681465&doi=10.1080%2f10228195.2017.1337805&partnerID=40&md5=0c7b464bb9bb2c613cf557d68c3e5f36},
affiliation={Department of English and Literary Studies, Federal University Oye-Ekiti, Nigeria},
abstract={Digital marketing is influential to advertising businesses, with a veritable platform being SMSs. SMSs, with their widespread usage, have generated several academic enquiries. They have, however, been abused by telemarketers who inundate subscribers with spam—unsolicited and indiscriminately sent SMSs. A linguistic stylistic analysis of purposively collected spam SMS data provides insight into Nigerian spam SMSs’ unique linguistic features. Nigerian spam SMSs include categories such as network/service provider texts, bank texts, sport texts, health texts, religion texts, and bonanza/jackpot texts. Spam SMSs were primarily employed for advertisement, with phone users, the ultimate “victims,” receiving an average of 3.4 messages per day. Nigerian spam SMSs, despite usually being sent from “official” sources, contain linguistic features like textese, graphological deviation, and non-conformity to punctuation rules, while also employing code-mixing and internet text notations. They are also persuasive thanks to their use of verbal inducement, emotive language, polite salutations and “call-to-action” verbs. © 2017 Unisa Press.},
author_keywords={computer-mediated communication;  Critical Linguistic Stylistics;  digital marketing;  Nigeria;  spam SMSs},
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correspondence_address1={Onanuga, P.; Department of English and Literary Studies, Federal University Oye-EkitiNigeria; email: emperornugadellio@yahoo.com},
publisher={Routledge},
issn={10228195},
language={English},
abbrev_source_title={Lang. Matters},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rekha201723,
author={Rekha and Mishra, A.},
title={Identifying the Indian car buyer segments using digital channels of communication: An application of cluster analysis},
journal={Indian Journal of Marketing},
year={2017},
volume={47},
number={9},
pages={23-35},
doi={10.17010/ijom/2017/v47/i9/118091},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028725797&doi=10.17010%2fijom%2f2017%2fv47%2fi9%2f118091&partnerID=40&md5=b77d4af18fb6180005d79e02935add6f},
affiliation={Department of Management, Uttarakhand Technical University, Dehradun, Uttarakhand, India; Department of Management, Banarsidas Chandiwala Institute of Professional Studies, Dwarka, Delhi, India},
abstract={Digital technologies have redefined the marketing communication parlance with its unique capabilities. Consumers both males and females belonging to various age groups, occupations, income categories having different educational backgrounds are making use of contemporary digital technologies for searching, comparing, evaluating, and buying goods and services across diverse product categories. Digital marketing has affected each and every industry irrespective of its nature, size, type, and category. Hence, the Indian car market is no exception in which the digital 'Midas' touch is affecting both the customers and marketers. The present study dealt with identifying the specific segments of car buyers who use digital channels of communication while buying a car. The study made use of primary data collected from 801 respondents using area wise proportionate cluster sampling technique. Data was analyzed with the help of SPSS 18.0 version and chi-square and cluster analysis were used as tests of significance to validate the results.},
author_keywords={Car buyers segment;  Cluster analysis;  Digital marketing communication;  Digital technology;  Indian car market},
references={(2013) 60 million women in India online: Google study, , http://www.livemint.com/Consumer/HmGIgQ2L1hAY7BCAHcJBxL/Internet-influence-highest-for-skincare-products-among-India.html, (June 20). Live Mint; Anand, N., Chaudhari, Y., (2012) Digital marketing takes centre stage, , http://www.dnaindia.com/money/report-digital-marketing-takes-centre-stage-1775513, December 10. DNA India; (2014) The digital influence: How online research puts auto shoppers in control, , http://dealers.cars.com/assets/pdf/auto_marketing_digital_influence:study.pdf; Charan, A., Dahiya, R., Digital marketing and consumer behaviour: An empirical study in Indian car market with special reference to Delhi and NCR (2015) Anveshak, 4 (2), pp. 60-83; Cotte, J., Chowdhury, T.G., Ratneshwar, S., Ricci, L.M., Pleasure or utility? Time planning style and web usage beahviours (2006) Journal of Interactive Marketing, 20 (1), pp. 45-57; Dalziel, G., (2013) Rumor and communication in Asia in the Internet age, , London: Routledge. Dhar, U. (2008). New age marketing: Emerging realities. New Delhi: Excel Books; Edelman, D., Heller, J., (2015) How digital marketing operations can transform business, , http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business, August 12. McKinsey & Company; (2011) Census, , http://censusindia.gov.in/, (2011); Gupta, S., (2015) Volkswagen India: Das auto digitally, , https://cb.hbsp.harvard.edu/cbmp/product/IMB513-PDF-ENG; Hooda, S., Aggarwal, S., Consumer behaviour towards e-marketing: A study of Jaipur consumers (2012) Researchers World Journal of Arts, Science & Commerce, 3 (2), pp. 107-118; Ioanas, E., Stoica, I., Social media and its impact on consumers' behavior (2014) International Journal of Economic Practices and Theories, 4 (2), pp. 295-303; Jayawardhena, C., Wright, L.T., Dennis, C., Consumers online: Intentions, orientations and segmentation (2007) International Journal of Retailing and Distribution Management, 35 (6), pp. 515-526; Joshi, P., Upadhyay, H., (2014) E-Retailing in India: Despite issues, customers satisfied with top retailers, , http://consumeraffairs.nic.in/consumer/writereaddata/e-Retailingindia.pdf, January. Consumer Voice; Kaufman, I., Horton, C., (2014) Digital marketing: Integrating strategy and tactics with values, a guidebook for executives, managers, and students, , London: Routledge; Kierzkowski, A., Shyane, M., Waitman, R., Zeisser, M., Current research: Marketing to the digital consumer (1996) The McKinsey Quarterly, 3 (1), pp. 3-21; Koekemoer, L., Bird, S., (2004) Marketing communications, , South Africa: Juta and Company Ltd; Koundinya, C., Online shopping behavior: Demographics' influence on online travel (2017) Indian Journal of Marketing, 47 (6), pp. 7-21; (2013) The digital passenger, , https://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Digital_Passengers_Final-Online-Version.pdf, Digital metamorphosis in Indian automobile industry; Merisavo, M., Kajalo, S., Karjaluoto, H., Virtanen, V., Salmenkivi, S., Raulas, M., Leppäniemi, M., An empirical study of the drivers of consumer acceptance of mobile advertising (2007) Journal of Interactive Advertising, 7 (2), pp. 41-50; Negi, R., Saklani, A., Badoni, D.C., Jasola, M., Fast changing realities: A case of electronic business interface and customer perceptions (2002) Delhi Business Review, 3 (2), pp. 38-48; Not just discounts, but Indians are buying online for convenience as well, , https://mag.nextbigwhat.com/india-internet-bcg-report-2013-297/, (2013, April 29). NextBigWhat; Ryan, D., (2014) The best digital marketing campaigns in the World II, , London: Kogan Page Publishers; Ryan, D., Jones, C., (2012) Understanding digital marketing: Marketing strategies for engaging the digital generation, , London: Kogan Page Publishers; Sen, S., (2013) Maruti Suzuki names Digitas as its digital agency, , http://www.afaqs.com/news/story/38257_Maruti-Suzuki-names-Digitas-as-its-digital-agency, July 31. Afaqs!; Singh, A., (2015) Ford allocates 40% of annual marketing budget to festive season: Anurag Mehrotra, , http://www.exchange4media.com/marketing/ford-allocates-40-of-annual-marketing-budget-to-festive-seasonanuragmehrotra_61791.html#sthash.i88uZDzI.dpuf, September 25. Exchange 4 media.com; Singh, A., Panackal, N., Bommireddipalli, R.T., Sharma, A., Understanding youngsters' buying behavior in E-retail: A conceptual framework (2016) Indian Journal of Marketing, 46 (10), pp. 53-62; Stokes, R., (2013) eMarketing: The essential guide to marketing in a digital world, , https://www.redandyellow.co.za/wp-content/./emarketing_textbook_download.pdf, Quirk eMarketing; Thakur, R., Customer adoption of mobile payment services by professionals across two cities in India: An empirical study using modified technology acceptance model (2013) Business Perspectives and Research, 1 (2), pp. 17-30; Wind, J., Mahajan, V., (2002) Digital marketing: Global strategies from the world's leading experts, , New Jersey: John Wiley and Sons; Yasmin, A., Tasneem, S., Fatema, K., Effectiveness of digital marketing in the challenging age: An empirical study (2015) International Journal of Management Science and Business Administration, 1 (5), pp. 69-80},
publisher={Associated Management Consultants Pvt. Ltd.},
issn={09738703},
language={English},
abbrev_source_title={Ind. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Song20141387,
author={Song, G.-Y. and Cheon, Y. and Lee, K. and Lim, H. and Chung, K.-Y. and Rim, H.-C.},
title={Multiple categorizations of products: Cognitive modeling of customers through social media data mining},
journal={Personal and Ubiquitous Computing},
year={2014},
volume={18},
number={6},
pages={1387-1403},
doi={10.1007/s00779-013-0740-5},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84904796251&doi=10.1007%2fs00779-013-0740-5&partnerID=40&md5=f684570e5db0550d541fac34cc30739f},
affiliation={Department of Computer and Radio Communications, Korea University, Seoul, South Korea; Research Center of Technological Management, Yonsei University, Seoul, South Korea; Daumsoft, Inc., Seoul, South Korea; Department of Computer Science Education, Korea University, Seoul, South Korea; School of Computer Information Engineering, Sangji University, Wonju, South Korea},
abstract={As various forms of social media are spreading, we often witness that an idea of an individual user drives macroscopic changes. From the perspectives of product development and marketing, the opinions left by potential consumers in online social network can generate big ripple effects. This study analyzes the user opinions in online space to grasp preferences toward various products psychologically categorized by users. We also suggest an aspect of the market mentally configured by users using network modeling while following the framework of economic sociology. Existing analyses on online market place are mainly dealing with structural issues such as inter-actor relationships and status measurement. This study, however, analyzes complex preferences regarding diverse products and brands and derives a new model for inter-market connections. We expect that our study will provide important consequences on digital marketing and community design of corporations planning word of mouth effect in online space. © 2013 Springer-Verlag London.},
author_keywords={Economic sociology;  Inter-categorization;  Inter-market boundaries;  Social media;  User preference},
keywords={Complex networks;  Marketing;  Product development;  Ubiquitous computing, Complex preferences;  Digital marketing;  Inter-categorization;  On-line social networks;  Social media;  Social media data minings;  User preference;  Word-of-mouth effects, Social sciences},
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Nohria R.G. 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Swedberg (eds) Princeton University Press Princeton, NJ; Soh, C., Markus, M.L., Goh, K.H., Electronic marketplace and price transparency: Strategy, information technology and success (2006) MIS Quarterly, 30 (3), pp. 705-724; Song, G., Cheon, Y., Lee, K., Park, K., Rim, H., Inter-categorization map: Building cognition network of general customers through big data mining (2013) Proceedings of the 8th Asia Pacific International Conference on Information Science and Technology (APIC-IST), , Jeju, Republic of Korea; Sprake, J., Rogers, P., Crowds, citizens and sensors: Process and practice for mobilizing learning (2013) Pers Ubiquit Comput, , doi: 10.1007/s00779-013-0715-6; Susarla, A., Oh, J.H., Tan, Y., Social networks and the diffusion of user-generated content: Evidence from you-tube (2012) Information Systems Research, 23 (1), pp. 23-41. , 10.1287/isre.1100.0339; Tan, P.N., Steinbach, M., Kumar, V., (2005) Introduction to Data Mining, , Addison-Wesley Boston; Urban, G., Hippel, E.V., Lead user analysis for the development of new industrial products (1988) Manage Sci, 34 (5), pp. 569-582. , 10.1287/mnsc.34.5.569; Uzzi, B., The sources and consequences of embeddedness for the economic performance of organizations: The network effect (1996) Am Sociol Rev, 61, pp. 674-698. , 10.2307/2096399; Vanhaverbeke, W., De Vrande, V.V., Cloodt, M., (2008) Connecting absorptive capacity and open innovation, , Working paper in SSRN; Wang, Z., Zhou, X., Zhang, D., Yang, D., Yu, Z., Cross-domain community detection in heterogeneous social networks (2013) Pers Ubiquit Comput., , doi: 10.1007/s00779-013-0656-0; West, J., Gallagher, S., Challenges of open innovation: The paradox of firm investment in open source software (2006) R&D Management, 36 (3), pp. 319-331. , 10.1111/j.1467-9310.2006.00436.x; White, H., (2008) Identity and Control: How Social Formation Emerge, , Princeton university press Princeton, NJ; Witten, I., Frank, E., Hall, M., (2011) Data Mining: Practical Machine Learning Tools and Techniques, , Elsevier Amsterdam; Yardi, S., Golder, S.A., Brzozowski, M.J., Blogging at work and the corporate attention economy (2009) Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. CHI'09, pp. 2071-2080; Zuckerman, E.W., The categorical imperative: Securities analysts and the illegitimacy discount (1999) Am J Sociol, 104, pp. 1398-1438. , 10.1086/210178},
correspondence_address1={Rim, H.-C.; Department of Computer and Radio Communications, Korea University, Seoul, South Korea; email: rim@nlp.korea.ac.kr},
publisher={Springer-Verlag London Ltd},
issn={16174909},
language={English},
abbrev_source_title={Pers. Ubiquitous Comp.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Webber2013310,
author={Webber, R. and Stroud, D.},
title={How changes in word frequencies reveal changes in the focus of the JDDDMP},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2013},
volume={14},
number={4},
pages={310-320},
doi={10.1057/dddmp.2013.19},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84879753934&doi=10.1057%2fdddmp.2013.19&partnerID=40&md5=e24c8081dd3b8003bb5c0f38614b3153},
affiliation={Department of Geography, Kings College London, OriginsInfo.Ltd, 16 Broadlands Road, London N6 4AN, United Kingdom},
abstract={Accounts of changes over time in the focus of direct marketing need not necessarily be subjective. Analysis of the frequency with which words appear in the Journal of Direct, Data and Digital Marketing Practice makes it possible to identify marketing concepts that have gained or lost traction during the past 12 years. Many indicative keywords can be consolidated into keyword groups, sets of associated terms, and thereby used to identify changes over time in the thematic focus of contributions to the Journal. Numerical changes in the frequency of use of words within these keyword groups make it possible to quantify changes over time in the 'footprint' of different thematic areas of interest to marketers. From such analysis, there is strong evidence not just of the growth of coverage of topics relating to social media but also the decline in the coverage of CRM and, perhaps more surprisingly, of the business and organizational context within which the practice of direct marketing has historically been undertaken.},
author_keywords={Data and Digital Marketing Practice;  direct marketing;  footprint;  Journal of Direct;  keywords;  text mining;  word frequency},
correspondence_address1={Webber, R.; Department of Geography, Kings College London, OriginsInfo.Ltd, 16 Broadlands Road, London N6 4AN, United Kingdom; email: Richardwebber@originsinfo.eu},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{DeLancie200924,
author={De Lancie, P.},
title={Rich content riches: The trade-offs and payoffs of a midia-rioh web},
journal={EContent},
year={2009},
volume={32},
number={9},
pages={24-28},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-70449786565&partnerID=40&md5=11ec4d3551c9fafb7dd1066257f9d9aa},
abstract={Steady improvements in bandwidth and compression technology have enriched the user experience offered by Internet-delivered content. Rich content combines multiple media types to enrich and several features such as zoom, enlarge, alternate views, videos, and rotation. Rich content allows blurring the lines between entertaining and educating. Rich content is also available from DoubleClick, the Google-owned provider of technology and services for digital marketing, including production and metrics for online ads. The setting in which the benefit of rich content seems least ambiguous is where the content itself is the product that is being sold. A fundamental driver of rich content's growing popularity is the notion that the engagement offered by rich content helps convert page views into purchases. However effective rich media may be in the various contexts in which it is used, it clearly involves a serious commitment that can force organizations to consider how far they want to go in modifying their approach to the production and management of their content.},
keywords={Compression technologies;  Digital marketing;  Force organization;  Media types;  Online ads;  User experience, Bandwidth compression},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wahi2017360,
author={Wahi, A.K. and Ahuja, V.},
title={The internet of things - New value streams for customers},
journal={International Journal of Information Technology and Management},
year={2017},
volume={16},
number={4},
pages={360-375},
doi={10.1504/IJITM.2017.086863},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85030681963&doi=10.1504%2fIJITM.2017.086863&partnerID=40&md5=dc9b2c056236007c8781298a9b6f244c},
affiliation={Jaypee Business School, Sector-62, Noida, India},
abstract={This manuscript traces the changes in the organisational ecosystems which will pave the way for the evolution of the business systems for 2020 and studies the diverse applications of the internet of things (IoT). IoT can help companies in creating new value streams for customers, speed time to market and respond more rapidly to customer needs. The manuscript further proceeds to outline the varied applications which would eventually translate into long term benefits for the corporate sector with respect to creation of new business models, real time mission critical systems, diversification of revenue streams global visibility through digital marketing and efficient, intelligent operations. While some benefits may have greater value to the corporate sector, the others while having tremendous potential may spell out slightly lesser significance and advantage to the commercial sector. This study develops an internet of things application benefit index (IABI), which reflects the composite potential of a specific internet of things applications, in terms of its long-term benefits to the corporate workspaces. Copyright © 2017 Inderscience Enterprises Ltd.},
author_keywords={Business models;  Digital marketing;  IABI;  Internet of things;  Internet of things application benefit index;  IoT;  Revenue streams;  Value streams},
keywords={Commerce;  Marketing;  Real time systems;  Sales, Business models;  Digital marketing;  IABI;  Revenue streams;  Value streams, Internet of things},
references={Aggarwal, C.C., Ashish, N., Sheth, A., The internet of things: A survey from the data-centric perspective (2013) Managing and Mining Sensor Data, pp. 383-428. , Springer, USA; Atzori, L., Iera, A., Morabito, G., The internet of things: A survey (2010) Computer Networks, 54 (15), pp. 2787-2805; Bandyopadhyay, D., Sen, J., Internet of things: Applications and challenges in technology and standardization (2011) Wireless Personal Communications, 58 (1), pp. 49-69; Forrest, C., (2015) Ten Examples of IoT and Big Data Working Well Together, , http://www.zdnet.com/article/ten-examples-of-iot-and-big-data-working-well-together/, 2 March; (2014) Hype Cycle for Emerging Technologies, , http://www.gartner.com/document/2809728, (accessed 29 April, 2015); Golchay, R., Mouël, F.L., Frénot, S., Ponge, J., (2011) Towards Bridging IOT and Cloud Services: Proposing Smart Phones As Mobile and Autonomic Service Gateways, , preprint, arXiv: 1107.4786; Gubbi, J., Buyya, R., Marusic, S., Palaniswami, M., Internet of things (IoT): A vision, architectural elements, and future directions (2013) Future Generation Computer Systems, 29 (7), pp. 1645-1660; Haller, S., Magerkurth, C., The real-time enterprise: IoT-enabled business processes (2011) IETF IAB Workshop on Interconnecting Smart Objects with the Internet, , March; Heer, T., Garcia-Morchon, O., Hummen, R., Keoh, S.L., Kumar, S.S., Wehrle, K., Security challenges in the IP-based internet of things (2011) Wireless Personal Communications, 61 (3), pp. 527-542; (2015), https://www.abiresearch.com/press/data-captured-by-iotconnections-to-top-16-zettaby/, (accessed 29 April, 2015); Hui, G., How the internet of things changes business models (2014) Harvard Business Review; Kopetz, H., Internet of things (2011) Real-Time Systems, pp. 307-323. , Springer, USA; Kortuem, G., Kawsar, F., Fitton, D., Sundramoorthy, V., Smart objects as building blocks for the internet of things (2010) Internet Computing, 14 (1), pp. 44-51. , IEEE; Li, J., Zhang, Y., Chen, Y.F., Nagaraja, K., Li, S., Raychaudhuri, D., A mobile phone based WSN infrastructure for IoT over future internet architecture (2013) Green Computing and Communications (GreenCom), 2013 IEEE and Internet of Things (IThings/CPSCom), IEEE International Conference on and IEEE Cyber, Physical and Social Computing, pp. 426-433. , August, IEEE; Miorandi, D., Sicari, S., De Pellegrini, F., Chlamtac, I., Internet of things: Vision, applications and research challenges (2012) Ad Hoc Networks, 10 (7), pp. 1497-1516; Roman, R., Alcaraz, C., Lopez, J., Sklavos, N., Key management systems for sensor networks in the context of the internet of things (2011) Computers & Electrical Engineering, 37 (2), pp. 147-159; Roman, R., Zhou, J., Lopez, J., On the features and challenges of security and privacy in distributed internet of things (2013) Computer Networks, 57 (10), pp. 2266-2279; Sundmaeker, H., Guillemin, P., Friess, P., Woelfflé, S., (2010) Vision and Challenges for Realizing the Internet of Things; Suo, H., Wan, J., Zou, C., Liu, J., Security in the internet of things: A review (2012) International Conference on Computer Science and Electronics Engineering (ICCSEE), 3, pp. 648-651. , March, IEEE; Thierer, A.D., (2014) The Internet of Things & Wearable Technology: Addressing Privacy & Security Concerns Without Derailing Innovation, , SSRN 2494382; Turner, V., (2014) The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, , http://www.emc.com/leadership/digital-universe/2014iview/digital-universe-of-opportunities-vernon-turner.htm, (accessed 29 April 2015); Welbourne, E., Battle, L., Cole, G., Gould, K., Rector, K., Raymer, S., Borriello, G., Building the internet of things using RFID: The RFID ecosystem experience (2009) Internet Computing, 13 (3), pp. 48-55. , IEEE; Xia, F., Yang, L.T., Wang, L., Vinel, A., Internet of things (2012) International Journal of Communication Systems, 25 (9), p. 1101; Zanella, A., Bui, N., Castellani, A.P., Vangelista, L., Zorzi, M., Internet of things for smart cities (2014) IEEE Internet of Things Journal, 1 (1), pp. 22-32},
correspondence_address1={Wahi, A.K.; Jaypee Business School, Sector-62, India; email: ashok.wahi@jiit.ac.in},
publisher={Inderscience Enterprises Ltd.},
issn={14614111},
language={English},
abbrev_source_title={Int. J. Inf. Technol. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ancillai2019,
author={Ancillai, C. and Terho, H. and Cardinali, S. and Pascucci, F.},
title={Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling},
journal={Industrial Marketing Management},
year={2019},
doi={10.1016/j.indmarman.2019.01.002},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061984697&doi=10.1016%2fj.indmarman.2019.01.002&partnerID=40&md5=bba4c0e15f9bc019b907f45e220cdf1f},
affiliation={Faculty of Economics, Università Politecnica delle Marche, Ancona, Italy; Turku School of Economics, University of Turku, Turku, Finland},
abstract={Business markets are facing major changes due to an increasing digitalization trend and consequent changes in buying behaviors. Practitioners and academics alike have started to emphasize social selling as a novel way to tackle these emerging opportunities and challenges at the sales force level. Since research in this area remains embryonic and fragmented, we adopt a discovery-oriented research approach and conceptualize social selling and its key facets based on a systematic literature review and a field study involving thought leading social selling professionals. The findings indicate a need to extend the research focus from social media usage into a concept which comprehends social selling as a broader application of digital marketing principles at the individual salesperson level. Social selling leverages social and digital channels for understanding, connecting with, and engaging influencers, prospects and existing customers at relevant customer purchasing journey touchpoints for building valuable business relationships. We relate the construct to other close selling approaches and explicate its organizational strategy components as well as performance outcomes. The findings advance current understanding of the role of sales in contemporary business markets and have implications for sales and marketing theory and practice. © 2019 Elsevier Inc.},
author_keywords={B2B;  Digital marketing;  Personal selling;  Sales strategy;  Social media;  Social selling},
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correspondence_address1={Terho, H.; Turku School of Economics, University of TurkuFinland; email: harri.terho@utu.fi},
publisher={Elsevier Inc.},
issn={00198501},
coden={IMMAD},
language={English},
abbrev_source_title={Ind. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Zutshi2018131,
author={Zutshi, A. and Mota, D. and Grilo, A. and Faias, M.},
title={A game theory approach to online lead generation for oligopoly markets},
journal={Computers and Industrial Engineering},
year={2018},
volume={121},
pages={131-138},
doi={10.1016/j.cie.2018.04.045},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047610579&doi=10.1016%2fj.cie.2018.04.045&partnerID=40&md5=d0901a0021bb9f1150a75b3980192674},
affiliation={UNIDEMI, FCT, Universidade NOVA de Lisboa, Portugal; Ernst & Young, Portugal; Department of Mathemathics and Center for Mathematics and Applications (CMA) at the Faculty of Science and Technology, Universidade Nova de Lisboa, Portugal},
abstract={Digital marketing has received much attention from most firms recently. With the increasing competition and exigency, marketing managers’ need for reliable and scientifically supported decision systems to assist them has never been greater. This paper presents a management model for estimating the quantity of online leads they should generate in a given period of time in order to achieve their goal, measured in terms of contracts gained in the most effective and efficient way possible. Through the application of Game Theory, the strategies of the rival firms are taken into account to provide marketing managers with a set of reliable possible decisions that can provide a competitive advantage. Results show a clear improvement of the effectiveness and efficiency of the decisions. In certain scenarios, an increase in the quantity of online generated leads by a firm leads to a positive impact on the firm's and the competitors’ sales. Results obtained from the Nash and Stackelberg equilibria show that the Stackelberg equilibrium is more efficient, given the higher expected profits it derives and the follower in the Stackelberg equilibrium yields a higher expected profit than the leader or first mover. © 2018 Elsevier Ltd},
author_keywords={Digital marketing;  Game theory;  Lead generation;  Nash and stackelberg equilibrium;  Online leads},
keywords={Commerce;  Competition;  Managers;  Marketing;  Profitability, Competitive advantage;  Digital marketing;  Effectiveness and efficiencies;  Expected profits;  Lead generation;  Marketing manager;  Positive impacts;  Stackelberg equilibrium, Game theory},
references={Balakrishnan, B.K.P.D., Dahnil, M.I., Yi, W., , pp. 1877-0428. , J. (2014). The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y, In Procedia – social and behavioral sciences (Vol. 148 pp 177–185). ISSN; Barwise, P., Farley, J., The state of interactive marketing in seven countries: interactive marketing comes of age (2005) Journal of Interactive Marketing, 19 (3), pp. 67-80; Chintagunta, P.K., Vilcassim, N.J., An empirical investigation of advertising strategies in a dynamic duopoly (1992) Management Science, 38 (9), pp. 1230-1244; Chintagunta, P.K., Vilcassim, N.J., A two-period repeated game advertising investment model for oligopolistic markets with an application to the beer industry (1995) Decision Sciences, 26 (4), pp. 531-559; Dutta, P.K., (1999), Strategies and Games Theory and Practice. The MIT Press; Eliashberg, J., Chaterjee, R., Analytical models of competition with implications for marketing: Issue, findings, and outlook (1985) Journal of Marketing Research, 22 (August), pp. 237-261; (2015), http://www.emarketer.com/Article/Lead-Generation-B2Bs-ChooseQuality-Over-Quantity/1012740, eMarketer, (2015). For Lead Generation, B2Bs Choose Quality Over Quantity. Retrieved August 11, from <>; Erickson, G.M., Empirical analysis of closed-loop duopoly advertising strategies (1992) Management Science, 38 (12), pp. 1732-1749; Erickson, G., An oligopoly model of dynamic advertising competition (2009) European Journal of Operational Research, 197 (1), pp. 374-388; (2015), http://www.forbes.com/sites/miketempleman/2015/07/22/how-social-mediacan-be-your-best-source-for-leads/, Forbes, (2015). How Social Media Can Be Your Best Source For Leads. Retrieved August 11, from <>; Friedman, L., Game-theory models in the allocation of advertising expenditures (1958) Operations Research, 6 (5), pp. 699-709; Gupta, S.K., Krishnan, K.S., Mathematical models in marketing (1967) Operations Research, 15 (6), pp. 1040-1050; Järvinen, J., Taiminen, H., Harnessing marketing automation for B2B content marketing (2016) Industrial Marketing Management, 54, pp. 164-175; Lambin, J.J., Naert, P.A., Bultez, A.V., Optimal marketing behavior in an oligopoly (1975) European Economic Review, 6, pp. 105-128; Leeflang, P.S.H., Verhoef, P.C., Dahlström, P., Freundt, T., Challenges and solutions for marketing in a digital era (2014) European Management Journal, 32 (1), pp. 1-12; http://www.iab.net/media/file/IAB_Internet_Advertising_Revenue_Report_FY_20142.pdf, PwC, & IAB, (2015). IAB internet advertising revenue report. Retrieved from <>; Raman, K., Mantrala, M.K., Sridhar, S., Tang, Y.E., Optimal resource allocation with time-varying marketing effectiveness, margins and costs (2012) Journal of Interactive Marketing, 26 (1), pp. 43-52; Ryan, D., Jones, C., (2009), Understanding Digital Marketing. Kogan Page Limited; Sabnis, G., Chatterjee, S.C., Grewal, R., Lilien, G.L., The sales lead black hole: On sales reps’ follow-up of marketing leads (2013) Journal of Marketing, 2429, pp. 1-47; Schoonbeek, L., Kooreman, P., The impact of advertising in a duopoly game (2007) International Game Theory Review, 9 (4), pp. 565-581; Teo, T.S.H., Yeong, Y.D., Assessing the consumer decision process in the digital marketplace (2003) Omega, 31 (5), pp. 349-363; Viscolani, B., Pure-strategy Nash equilibria in an advertising game with interference (2012) European Journal of Operational Research, 216 (3), pp. 605-612; Zhu, F., Zhang, X., Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics (2010) Journal of Marketing, 74 (March), pp. 133-148},
correspondence_address1={Zutshi, A.; UNIDEMI, FCT, Universidade NOVA de LisboaPortugal; email: aneesh@fct.unl.pt},
publisher={Elsevier Ltd},
issn={03608352},
coden={CINDD},
language={English},
abbrev_source_title={Comput Ind Eng},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mofokeng20181,
author={Mofokeng, N.E.M. and Matima, T.K.},
title={Future tourism trends: Virtual Reality based tourism utilizing Distributed Ledger Technologies},
journal={African Journal of Hospitality, Tourism and Leisure},
year={2018},
volume={7},
number={3},
pages={1-14},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053112435&partnerID=40&md5=6d2611b33573beeb42ef94289f694d64},
affiliation={Durban University of Technology, South Africa},
abstract={Tourism destinations are always seeking new and innovative ways to better market tourism offerings and increase tourism revenues. This paper seeks to highlight a future tourism marketing trend through the use of virtual environments (VE) backed by Distributed Ledger Technologies (DLT's) such as Blockchain. VE is the umbrella term referring to virtual reality (VR), augmented reality (AR) and mixed reality (MR), also known as merged reality. The virtual reality market is said to be the next frontier in digital marketing and in recent years the tourism industry has slowly taken advantage of developments in the virtual space. On the other hand, DLT's such as Blockchain technology is bound to revolutionize and disrupt various business sectors such as the financial and supply chain management sectors, among many. An indicator of this is the number of Fortune 500 companies that are members of the Enterprise Ethereum Alliance - an alliance that is seeking to build enterprise-grade software on the Ethereum Blockchain. The analysis suggest that VR based tourism utilizing DLT's can positively impact the tourism industry and provide a means for additional revenue. © 2018 AJHTL /Author/s.},
author_keywords={Blockchain technology;  Digital marketing;  Distributed Ledger Technology;  Tourism;  Virtual reality},
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Sage; Lai, Z., Hu, Y.C., Cui, Y., Sun, L., Dai, N., Furion: Engineering high-quality immersive virtual reality on today's mobile devices (2017) 23rd Annual Conference on Mobile Computing and Networking, pp. 409-421. , USA, 16-20 October 2017. Utah; Nafarrete, J., (2015) Marriot tests virtual reality room service program, , https://vrscout.com/projects/marriott-tests-virtual-reality-room-service-program/#, VR Scout (online). September 10 (Accessed 15 March 2018); Parvinen, P., Hamari, J., Pöyry, E., Introduction to Minitrack: Mixed, augmented and virtual reality (2018) 51st Hawaii International Conference on Systems Sciences, pp. 1395-1396. , USA, 3-6 January. Hawai; Pilkington, M., (2016) Tourism for development in Moldova: Empowering individuals and extending the reach of globalization through an innovative 2.0 digital platform, , http://moldovatours.org/ro/2017/09/30/tourism-for-development-in-the-republic-of-moldova/, Moldova Tours (online). 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March 29 (Accessed 15 March 2015); Saberi, S., Kouhizadeh, M., Sarkis, J., Blockchain technology: A panacea or pariah for resources conservation and recycling?. Resources (2017) Conservation & Recycling, 130, pp. 80-81; Sundararajan, S., (2017) Russian Official: Blockchain will seriously change tourism industry, , https://www.coindesk.com/russian-official-blockchain-will-seriously-change-tourism-industry/, Coindesk (Accessed 15 March 2015); Street, F., (2018) Fly from Tokyo to Paris without leaving the ground, , https://edition.cnn.com/travel/article/virtual-reality-flight-tokyo/index.html, CNN Travel (online). February 21 (Accessed 15 March 2018); Tussyadia I.P.Wang, D., Chenge, H.J., Virtual reality and attitudes toward tourism destinations (2017) Information and Communication Technologies in Tourism 2017, , In Schegg, R. and. Stangl, B. (Eds.). Springer International Publishing; Underwood, S., Blockchain beyond Bitcoin: Blockchain technology has the potential to revolutionize applications and redefine the digital economy (2016) Communications of the ACM, 59 (11), pp. 15-17; Velan, K., (2016) In-flight entertainment: Immersive headsets to keep an eye on, , https://apex.aero/2016/06/30/inflight-entertainment-immersive-headsets-keep-eye-on, Apex (online). June 30 (Accessed 15 March 2018); (2017) Augmented and virtual reality: The promise and peril of immersive technologies, , https://www.weforum.org/agenda/2017/09/augmented-and-virtual-reality-will-change-howwe-create-and-consume-and-bring-new-risks/, (online) September 08 (Accessed 15 March 2017); Yli-Huumo, J., Ko, D., Choi, S., Park, S., Smolander, K., Where is current research on Blockchain technology?.-A systematic review (2016) Plos One, 11 (10), pp. 1-27; Young, J., (2017) CryptoKitties sales hit $12 million, could be Ethereums's killer app afterall, , https://cointelegraph.com/news/cryptokitties-sales-hit-12-million-could-be-ethereums-killerapp-after-all, Cointelegraph (online). December 11 (Accessed 15 March 2018); Zhang, M., Zhang, Z., Chang, Y., Aziz, E., Esche, S., Chassapis, C., Recent developments in Game-based virtual reality educational laboratories using the Microsoft Kinect (2018) International Journal of Emerging Technologies in Learning, 13, pp. 138-159; Zheng, Z., Xie, S., Dai, H., Chen, X., Wang, H., Blockchain challenges and opportunities: A survey (2017) International Journal of Web and Grid Services, pp. 1-25},
correspondence_address1={Mofokeng, N.E.M.; Durban University of TechnologySouth Africa; email: dmac176@yahoo.com},
publisher={Africa Journals},
issn={2223814X},
language={English},
abbrev_source_title={Afr. J. Hosp. Tour. Leis.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kuchta201758,
author={Kuchta, M. and Miklošík, A.},
title={Evolution of digital video consumption patterns},
journal={Communication Today},
year={2017},
volume={8},
number={2},
pages={58-68},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85035027322&partnerID=40&md5=17bfff704defebb851d5995ffd2c7c3f},
affiliation={Faculty of Commerce, University of Economics in Bratislava, Dolnozemská cesta 1, Bratislava, 852 35, Slovakia},
abstract={In today's markets, companies have greatly shifted their focus towards customers as the entities creating the demand for companies' products and sources of the revenues. The consumers shape and influence the current market trends with their desires and preferences; this requires reassessing and reshaping the offers and communications from companies. Most successful offer adjustments are built on relevant research and formed by consumer insights, often based on patterns of content consumption. The main aim of this article is to identify digital video marketing trends by combining two essential pillars: the data management possibilities related to the digital environment and the evolution of media consumption habits of consumers. The authors examine secondary data which is precisely selected, collected and shaped according to the research design requirements from available Consumer Barometer Research provided and processed by Google. Identification of the six most significant digital video trends to shape digital marketing in the following years can be considered the core of the authors' research. The results are centred on innovation progress and consumers' consumption habits and aim to outline possible approaches to digital video production and delivery to target groups for several future years.},
author_keywords={Consumer behaviour;  Data mining;  Digital marketing;  Digital video;  Trend prediction},
references={Arlen, G., TV Binge-Viewing: Primarily A Solo Act (2015) Multichannel News, 36 (32), pp. 17-18; Brechman, J., Limited-Interruption Advertising in Digital-Video Content (2016) Journal of Advertising Research, 56 (3), pp. 289-298; Draganska, M., Hartmann, W.R., Stanglein, G., Internet Versus Television Advertising: A Brand-Building Comparison (2014) Journal of Marketing Research, 51 (5), pp. 578-590; Griffiths, A., Unruly's Video Advertising Prediction for 2017, , https://unruly.co/blog/article/2016/12/22/video-advertising-predictions-2017/, Released on 22nd December 2016; (2016) Digital Video InStream Ad Format Guidelines, , http://www.iab.com/wp-content/uploads/2016/01/DVAFG_2015-01-08.pdf, Released on 8th January [2016-12-22]; Malaga, R.A., Koppel, N.B., A Comparison of Video Formats for Online Teaching (2017) Contemporary Issues in Education Research, 10 (1), pp. 7-12; (2016) Internal Report of Nielsen (the company specialising in consumer research), , [2017-06-12]. Available at: Paid access via the company's interface; Radošinská, J., New Trends in Production and Distribution of Episodic Television Drama: Brand Marvel-Netflix in the Post-Television Era (2017) Communication Today, 8 (1), pp. 4-29; Roettgers, J., More Than Half of All Video Viewing Now on Mobile, , http://variety.com/2016/digital/news/mobile-video-viewing-stats-1201934907/, Tablet Viewing Flat (Report). Released on 6th December 2016 [2016-12-27]; Rowntree, L., Expert Views on What will Become of Video Advertising in 2017, , https://www.exchangewire.com/blog/2016/12/22/expert-views-will-become-video-advertising-2017/, Released on 22nd December 2016. [2016-12-28]; Rud, O., (2001) Data Mining, , Brno: Computer Press; Scott, D., (2010) New Rules of Marketing & PR, , Bratislava: Eastone Books; Stanton, D., 57% of TV Viewers Report Regular Binge Viewing-Up 12% in Just 10 Months, , http://www.businesswire.com/news/home/20160719006011/en/, Released on 19th July 2016. [2016-12-30]; (2016) Video Ad Possibilities on the Slovak Market, , [Internal document]. Bratislava: Starmedia Co., Ltd; Wen, G., Vlogging: A Survey of Videoblogging Technology on the Web (2010) ACM Computing Surveys, 42 (4), pp. 1-57},
publisher={University of SS. Cyril and Methodius, Faculty of Mass Media Communication},
issn={1338130X},
language={English},
abbrev_source_title={Commun. Today},
document_type={Article},
source={Scopus},
}

@ARTICLE{Aswani2018107,
author={Aswani, R. and Kar, A.K. and Ilavarasan, P.V. and Dwivedi, Y.K.},
title={Search engine marketing is not all gold: Insights from Twitter and SEOClerks},
journal={International Journal of Information Management},
year={2018},
volume={38},
number={1},
pages={107-116},
doi={10.1016/j.ijinfomgt.2017.07.005},
note={cited By 36},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029686687&doi=10.1016%2fj.ijinfomgt.2017.07.005&partnerID=40&md5=ef11f07066676b6a786c32e12505bd8b},
affiliation={DMS, Indian Institute of Technology, Delhi, India; Emerging Markets Research Centre (EMaRC), School of Management, Swansea University, Swansea, United Kingdom},
abstract={The study highlights how digital marketing is often detrimental, when it is done by unskilled service providers. It highlights how the hyped services of search engine marketing (SEM) are not as successful as they seem to be and sometimes affect firms negatively. This study uses social media analytics to derive insights from Twitter using descriptive, content and network analytics. Methods like hashtag analysis, polarity and emotion analysis, word analysis, topic modeling and other relevant approaches have been used to mine user generated content. A qualitative case study on an e-market is used for validation of findings. SEM services provided by small organizations and freelancers are not as beneficial as the ones by established players. The services provided by these firms proved detrimental for the customers based on user experiences surrounding these services in the social media and forum specific discussions. This study highlights how SEM often not only fails to provide benefits but also destructs value if not done properly. Transaction costs like agency problems, coordination costs, loss of non-contractible value and cost of fit are also identified with potential fallouts which affect the long-term benefits. Inputs will be beneficial to practice in planning SEM and outsourcing. © 2017 Elsevier Ltd},
author_keywords={Digital marketing;  Search engine marketing;  Search engine optimization;  Social media;  Twitter analytics},
keywords={Commerce;  Costs;  Marketing;  Search engines, Digital marketing;  Search engine marketings;  Search engine optimizations;  Social media;  Twitter analytics, Social networking (online)},
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Penney gets busted juicing its Google results (2011), http://fortune.com/2011/02/14/j-c-penney-gets-busted-juicing-its-google-results/, The Fortune (Accessed 20 March 2017); Williams, S.A., Terras, M.M., Warwick, C., What do people study when they study Twitter? 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correspondence_address1={Dwivedi, Y.K.; DMS, Indian Institute of TechnologyIndia; email: y.k.dwivedi@swansea.ac.uk},
publisher={Elsevier Ltd},
issn={02684012},
coden={IJMAE},
language={English},
abbrev_source_title={Int J Inf Manage},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rajyalakshmi2017184,
author={Rajyalakshmi, K. and Kumar, D.P. and Asadi, S.S.},
title={An analitical study for evaluation of factors influencing the customers to utilization of e-commerce sites},
journal={International Journal of Mechanical Engineering and Technology},
year={2017},
volume={8},
number={12},
pages={184-196},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040670704&partnerID=40&md5=8ceb27898ce732583cd50f0563167932},
affiliation={Department of Mathematics, K L University, Vaddeswaram, Guntur District, AP, India; Department of Civil Engineering, K L University, Vaddeswaram, AP, India},
abstract={Digital marketing includes those marketing efforts that send a message from a source (company) to a receiver (customer) through digital platforms and the internet. Technology is opening up a world of possibilities previously unavailable to both marketers and consumers. Also, options and reach are hugely enhanced by international e-commerce. Electronic commerce, commonly written as e-commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle, although it may also use other technologies such as e-mail. This study is to find the promotional activities and factors influence customer to E-Commerce sites. The sample size is of 120 respondents and simple random sampling method was used to data collection by using a self-administered questionnaire that was distributed through Google forms to respondents and sending mails to consumers through their past experience of purchasing in E-Commerce sites. © IAEME Publication.},
author_keywords={Digital marketing;  E-commerce;  Electronic data interchange},
references={Kuselar, D.R., Senthil, M., Prabhu, N.R.V., Network marketing through buzz marketing strategy (2011) International Journal of Management (IJM), 2 (1), pp. 106-116. , Dr., ISSN Print: 0976-6502, ISSN Online: 0976-6510; Lakshmi, T.R.K., Rau, S.S., Creation of loyal customers with relationship marketing (2011) International Journal of Management (IJM), 2 (2), pp. 44-50. , ISSN Online: 0976-6510; Arora, S., Sharma, A., Social media: A new marketing strategy (2011) International Journal of Management (IJM), 4 (3), pp. 19-37. , ISSN Online: 0976-6510; Raja, V.A.J., The study of e-commerce service systems in global viral marketing strategy (2012) International Journal of Marketing & Human Resource Management (IJMHRM), 3 (1), pp. 9-18. , ISSN Online: 0976- 643X; Dhivya, R., Consumer behaviour - a key influencer of rural market potential (2013) International Journal of Management (IJM), 4 (5), pp. 33-41. , ISSN Online: 0976-6510; Chung, G.J., Lee, S.H., Exploratory research on audiences’ valuation factors of interactive tv advertising: Applying diffusion theories (2008) Journal of Korean Medical Science, 8, pp. 261-286; Ali, S., Ahmad, F., Bahare, N., The evaluation of effective factors on online customers trust and its impact on e-shopping intention by structural equations modeling (2010) Proceedings of The 1st International Conference of Management and Innovation, pp. 44-51. , USA; Pishdar, M., Toloun, M.R.S.H., Zamani, S., Farzianpour, F., Development of factors effective in the success of green supply chain management (2014) American Journal of Agricultural and Biological Sciences, 9, pp. 33-43; Keller, K.L., (2001) Strategic Brand Management: Best Practice Cases in Branding: Lessons from The World’S Strongest Brand, , Pretice Hall, USA; Forushani, S., Mohammad, R., Kuhgilani, N., Electronic impact in the early third millennium (2004) Trading Publication Company of Trading Researches and Studies, , Germany; Kumar, R.P., Sheikh, A., Asadi, S.S., A systematic approach for evaluation of riskmanagem ent in road construction projects - a model study (2017) International Journal of Civil Engineering and Technology (IJCIET), 8 (3), pp. 888-902. , March; Kumar, D.P., Rajyalakshmi, K., Asadi, S.S., Analysis of mobile technology switching behavior of consumer using chi-square technique: A model study from Hyderabad (2017) International Journal of Civil Engineering and Technology (IJCIET), 8 (9), pp. 99-109. , September; Kumar, D.P., Rajyalakshmi, K., Asadi, S.S., A model analysis for the promotional techniques of cell phone subscriber identity module(Sim) cards (2017) International Journal of Civil Engineering and Technology (IJCIET), 8 (9), pp. 889-897. , September; Kumar, D.P., Rajyalakshmi, K., Asadi, S.S., Digital marketing strategical role to promote technical education in andhra and telangana: An exploratory study (2017) International Journal of Civil Engineering and Technology (IJCIET), 8 (10), pp. 197-206. , October; Rajput, A., Raut, A., Salian, R., Patil, S., (2017) International Journal of Computer Engineering & Technology, 8 (2), pp. 06-13. , Product Reputation and Global Rating In E-Commerce; Sardar, R., Fdi in e-commerce: Pros & cons (2014) International Journal of Management (IJM), 5 (2), pp. 49-53. , February; Arul, P., Asokan, M., Load testing for jquery based e-commerce web applications with cloud performance testing tools (2014) International Journal of Computer Engineering & Technology (IJCET), 5 (10), pp. 01-10. , October; Tripathy, B., Mishra, J., Protective measures in e-commerce to deal with security threats arising out of social issues – a framework (2013) International Journal of Computer Engineering & Technology (IJCET), 4 (1), pp. 46-53. , January- February},
publisher={IAEME Publication},
issn={09766340},
language={English},
abbrev_source_title={Int. J. Mech. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Jacobson2019,
author={Jacobson, J. and Gruzd, A. and Hernández-García, Á.},
title={Social media marketing: Who is watching the watchers?},
journal={Journal of Retailing and Consumer Services},
year={2019},
doi={10.1016/j.jretconser.2019.03.001},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063057414&doi=10.1016%2fj.jretconser.2019.03.001&partnerID=40&md5=b4f7bf00a3b702f86bc0b51d88c8549f},
affiliation={Ryerson University, Ted Rogers School of Retail Management, 350 Victoria Street, Toronto, Ontario  M5B 2K3, Canada; Ryerson University, Ted Rogers School of Management, 350 Victoria Street, Toronto, Ontario  M5B 2K3, Canada; Universidad Politécnica de Madrid, Department of Organization Engineering, Business Administration and Statistics, Av. Complutense, 30, Madrid, 28040, Spain},
abstract={The ready access to and availability of social media has opened up a wealth of data that marketers are leveraging for strategic insight and digital marketing. Yet there is a lack of professional norms regarding the use of social media in marketing and a gap in understanding consumers’ comfort with marketers’ use of their social media data. This study analyzes a census-balanced sample of online adults (n = 751) to identify consumers’ perceptions of using social media data for marketing purposes. The research finds that consumers’ perceived risks and benefits of using social media have a relationship with their comfort with marketers using their publicly available social media data. The research extends the applicability of communication privacy management theory to social media and introduces marketing comfort—a new construct of high importance for future marketing research. Marketing comfort refers to an individual's comfort with the use of information posted publicly on social media for targeted advertising, customer relations, and opinion mining. In the context of the construct development, we find that targeted advertising is the strongest contributing component to marketing comfort, relative to the other two dimensions: opinion mining and customer relations. By understanding what drives consumer comfort with this emerging marketing practice, the research proposes strategies for marketers that can support and mitigate consumers’ concerns so that consumers can maintain trust in marketers’ digital practices. © 2019},
author_keywords={Consumer trust;  Digital marketing;  Ethics;  Privacy;  Social media},
funding_details={Canada Research ChairsCanada Research Chairs},
funding_text 1={This research is supported in part through a five-year initiative on “Social Media Data Stewardship” funded by the Canada Research Chairs program (2015–2020; Principal Investigator: Gruzd, A.), eCampusOntario research funding and the Ted Rogers School of Management at Ryerson University . The authors would like to thank Elizabeth Dubois for her collaboration in the development of the survey design; Jordan Kilfoy, Christine Gagnon, and Jocelyn Stéphane Cadieux for their help with the French translation of the survey; and members of the Social Media Lab at Ryerson University for their feedback on the survey design.},
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correspondence_address1={Jacobson, J.; Ryerson University, Ted Rogers School of Retail Management, 350 Victoria Street, Canada; email: jenna.jacobson@ryerson.ca},
publisher={Elsevier Ltd},
issn={09696989},
language={English},
abbrev_source_title={J. Retail. Consum. Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Karjaluoto2015703,
author={Karjaluoto, H. and Mustonen, N. and Ulkuniemi, P.},
title={The role of digital channels in industrial marketing communications},
journal={Journal of Business and Industrial Marketing},
year={2015},
volume={30},
number={6},
pages={703-710},
doi={10.1108/JBIM-04-2013-0092},
note={cited By 25},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84930855217&doi=10.1108%2fJBIM-04-2013-0092&partnerID=40&md5=17b0594f56fb27024de8d534d138bae7},
affiliation={School of Business and Economics, University of Jyväskylä, Jyväskylä, Finland; Oulu Business School, Oulu, Finland},
abstract={Purpose – The purpose of this research is to investigate industrial marketing communications tools and the role of digital channels. The research draws from the literature on industrial marketing communications to examine its goals and intended utilization in industrial firms. Design/methodology/approach – An empirical multiple case study conducted among six industrial firms examines the current state of digital marketing communications (DMC). Findings – The study gleans three research insights. First, although DMC is one of the most important industrial marketing communication tools, firms have not yet used it to its full potential. Second, firms use DMC to enhance customer relationship communications, support sales and create awareness. Third, firms have not used social media tools as a part of DMC as widely as traditional digital tools. Research limitations/implications – Although the findings mirror those in DMC literature in general and industrial marketing communications in particular, they put more emphasis on the role of DMC in customer relationship communications and sales support. Practical implications – DMC provides an opportunity to deliver various marketing objectives, such as creating brand awareness, increasing and supporting sales and improving communication with existing customers. Different DMC tools are required for each of these objectives. Originality/value – This study is among the first ones examining the rapidly changing communications landscape and the spread of digital channels in industrial marketing communication. © Emerald Group Publishing Limited.},
author_keywords={Branding;  Case studies;  Digital marketing communications (DMC);  Industrial marketing;  Marketing channels;  Social media},
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Empirical evidence from India” (2011) Industrial Marketing Management, 40 (1), pp. 78-85; Smith, R., Bush, A., Using the incomplete information framework to develop service provider communication guidelines (2002) Journal of Service Marketing, 16 (6), pp. 535-552; Srinivasan, S.S., Erson, R.E., Ponnavolu, K., Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002) Journal of Retailing, 78 (1), pp. 41-50; Walters, P., Adding value in global B2B supply chains: Strategic directions and the role of the internet as a driver of competitive advantage (2008) Industrial Marketing Management, 37 (1), pp. 59-68; Weber, L., (2009) Marketing to the Social Web: How Digital Customer Communities Build Your Business, , Wiley, Hoboken, NJ; Weinberg, B.D., Pehlivan, E., Social spending: Managing the social media mix (2011) Business Horizons, 54 (3), pp. 275-282; Welling, R., White, L., Web site performance measurement: Promise and reality (2006) Managing Service Quality, 16 (6), pp. 654-670; Wertime, K., Fenwick, I., (2008) Digimarketing: The Essential Guide to New Media &Amp; Digital Marketing, , Wiley; Wotruba, T.R., The transformation of industrial selling: Causes and consequences (1996) Industrial Marketing Management, 25 (5), pp. 327-338; Wymbs, C., Digital marketing: The time for a new ‘Academic Major has arrived” (2011) Journal of Marketing Education, 33 (1), pp. 93-106; Yin, R.K., (1994) Case Study Research: Design and Methods, , 2nd ed., Sage Publications, Thousand Oaks, CA},
correspondence_address1={Mustonen, N.; School of Business and Economics, University of JyväskyläFinland},
publisher={Emerald Group Publishing Ltd.},
issn={08858624},
language={English},
abbrev_source_title={J. Bus. Ind. Mark.},
document_type={Article},
source={Scopus},
}

@CONFERENCE{Hoppe20131428,
author={Hoppe, A.},
title={Automatic ontologybased user profile learning from heterogeneous web resources in a big data context},
journal={Proceedings of the VLDB Endowment},
year={2013},
volume={6},
number={12},
pages={1428-1433},
doi={10.14778/2536274.2536330},
note={cited By 15},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84891103062&doi=10.14778%2f2536274.2536330&partnerID=40&md5=111cfc0cec7c809d439a2f8b9cb99f78},
affiliation={CheckSem Group, LE2I, Université de Bourgogne, Dijon, France},
abstract={The Web has developed to the biggest source of information and entertainment in the world. By its size, its adaptability and exibility, it challenged our current paradigms on information sharing in several areas. By offering every-body the opportunity to release own contents in a fast and cheap way, the Web already led to a revolution of the traditional publishing world and just now, it commences to change the perspective on advertisements. With the possibility to adapt the contents displayed on a page dynamically based on the viewer's context, campaigns launched to target rough customer groups will become an element of the past. However, this new ecosystem, that relates advertisements with the user, heavily relies on the quality of the underlying user prole. This prole has to be able to model any combination of user characteristics, the relations between its composing elements and the uncertainty that stems from the automated processing of real-world data. The work at hand describes the beginnings of a PhD project that aims to tackle those issues using a combination of data analysis, ontology engineering and processing of big data resources provided by an industrial partner. The nal goal is to automatically construct and populate a prole ontology for each user identied by the system. This allows to associate these users to high-value audience segments in order to drive digital marketing. © 2013 VLDB Endowment.},
keywords={Data handling;  Digital storage;  Information analysis;  Ontology;  Web crawler, Automated processing;  Digital marketing;  Industrial partners;  Information sharing;  Ontology engineering;  Ontology-based;  Traditional publishing;  User characteristics, Big data},
references={Bizer, C., Cyganiak, R., Auer, S., Kobilarov, G., Dbpedia. org-querying wikipedia like a database (2007), In Proc. Int. World Wide Web Conf; Calegari, S., Pasi, G., Personal ontologies: Generation of user proles based on the yago ontology (2012) Information Processing & Management; Daoud, M., Lechani, L.-T., Boughanem, M., Towards a graph-based user prole modeling for a session-based personalized search (2009) Knowledge and Information Systems, 21 (3), pp. 365-398; Daoud, M., Tamine, L., Boughanem, M., A personalized graph-based document ranking model using a semantic user prole (2010) In User Modeling, Adaptation, and Personalization, pp. 171-182. , Springer; Darling, W.M., Paul, M.J., Song, F., (2012) Unsupervised part-of-speech tagging in noisy and esoteric domains with a syntactic-semantic bayesian hmm, , EACL 2012; Deerwester, S., Dumais, S., Furnas, G., Landauer, T., Harshman, R., Indexing by latent semantic analysis (1990) Journal of the American society for information science, 41 (6), pp. 391-407; Gantz, J., Reinsel, D., Extracting value from chaos (2011) IDC iView, pp. 1-12; Labrou, Y., Finin, T., Yahoo! as an ontology: using yahoo! categories to describe documents (1999) In Proceedings of the eighth international conference on Information and knowledge management, pp. 180-187. , ACM; Li, Y., Zhong, N., Mining ontology for automatically acquiring web user information needs (2006) Knowledge and Data Engineering, IEEE Transactions on, 18 (4), pp. 554-568; Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., Byers, A.H., Big data: The next frontier for innovation, competition, and productivity (2011) McKinsey Global Institute, pp. 1-137; Miller, G.A., (1995) Wordnet: a lexical database for english. Communications of the ACM, 38 (11), pp. 39-41; Mizoguchi, R., Part 3 Advanced course of ontological engineering (2004) New Generation Computing, 22 (2), pp. 193-220; Moravec, P., Kolovrat, M., Snasel, V., Lsi vs. wordnet ontology in dimension reduction for information retrieval (2004) Databases, Texts, 18; Navigli, R., Word sense disambiguation: A survey (2009) ACM Computing Surveys (CSUR), 41 (2), p. 10; Navigli, R., A quick tour of word sense disambiguation, induction and related approaches (2012) SOFSEM 2012 Theory and Practice of Computer Science, pp. 115-129; Sanchez, E., (2006) Fuzzy Logic and the Semantic Web, 1. , Elsevier Science; Sieg, A., Mobasher, B., Burke, R., Web search personalization with ontological user proles (2007) In Proceedings of the sixteenth ACM conference on Conference on information and knowledge management, pp. 525-534. , ACM; Speretta, M., Gauch, S., Miology: A web application for organizing personal domain ontologies (2009) In Information, Process, and Knowledge Management, 2009, pp. 159-161. , eKNOW'09. International Conference on IEEE; Su, Z., Yan, J., Ling, H., Chen, H., Research on personalized recommendation algorithm based on ontological user interest model (2012) Journal of Computational Information Systems, 8 (1), pp. 169-181; Suchanek, F.M., Kasneci, G., Weikum, G., Yago: a core of semantic knowledge (2007) In Proceedings of the 16th international conference on World Wide Web, pp. 697-706. , ACM; Tao, X., Li, Y., Zhong, N., A personalized ontology model for web information gathering (2011) Knowledge and Data Engineering, IEEE Transactions on, 23 (4), pp. 496-511; Zadeh, L.A., (1965) Fuzzy sets, information and cotrol, 8 (3), pp. 338-353; Zhong, N., Representation and construction of ontologies for web intelligence (2002) International Journal of Foundations of Computer Science, 13 (4), pp. 555-570},
correspondence_address1={Hoppe, A.; CheckSem Group, LE2I, Universit ́e de Bourgogne, Dijon, France; email: Anett.Hoppe@checksem.fr},
publisher={Association for Computing Machinery},
issn={21508097},
language={English},
abbrev_source_title={Proc. VLDB Endow.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Critchlow2016328,
author={Critchlow, N. and Moodie, C. and Bauld, L. and Bonner, A. and Hastings, G.},
title={Awareness of, and participation with, digital alcohol marketing, and the association with frequency of high episodic drinking among young adults},
journal={Drugs: Education, Prevention and Policy},
year={2016},
volume={23},
number={4},
pages={328-336},
doi={10.3109/09687637.2015.1119247},
note={cited By 12},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958535498&doi=10.3109%2f09687637.2015.1119247&partnerID=40&md5=b7a604839b8966da9af789cc95b3b7af},
affiliation={Institute for Social Marketing, University of Stirling, Stirling, United Kingdom; School of Applied Social Sciences, University of Stirling, Stirling, United Kingdom},
abstract={Aim: To explore the association between awareness of traditional and digital marketing, participation with digital marketing and young adults’ frequency of high episodic drinking (HED). Methods: An online cross-sectional survey of 18–25 year olds (n = 405) measured awareness of nine traditional marketing channels, and awareness of, and participation with, 11 digital marketing channels. HED was measured using the final item from the Alcohol Use Disorders Identification Test – Consumption (AUDIT-C). Findings: Respondents, on average, were aware of alcohol being marketed through 4.30 traditional and 6.23 digital marketing channels, and had participated with marketing through 2.34 digital channels. Respondents who reported HED on at least a weekly basis reported the most awareness of, and participation with, alcohol marketing. Those who reported never engaging in HED, or doing so less than monthly, reported the lowest. Significant associations were found between awareness of, and participation with, traditional and digital alcohol marketing and increased frequency of HED. Conclusions: That digital marketing was more successful than traditional in reaching young adults, and had a stronger association with increased frequency of HED, highlights the dynamic nature of marketing communications and the need for further research to fully understand young people’s experience with digital marketing. © 2015 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={alcohol;  Alcohol marketing;  binge drinking;  digital alcohol marketing;  high episodic drinking;  marketing;  quantitative research;  traditional alcohol marketing;  young adults},
funding_details={Economic and Social Research CouncilEconomic and Social Research Council, ESRC, ES/G007489/1},
funding_details={Medical Research CouncilMedical Research Council, MRC, G0501282},
funding_details={Medical Research CouncilMedical Research Council, MRC, MR/J000523/1},
funding_details={Medical Research CouncilMedical Research Council, MRC, MR/K023195/1},
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Young people, alcohol packaging and digital media, , London: Alcohol Research UK; Rehm, J., Shield, K.D., Alcohol and mortality: Global alcohol-attributable deaths from cancer, liver cirrhosis and injury in 2010 (2013) Current Reviews, 35, pp. 174-183; Ridout, B., Campbell, A., Ellis, L., ‘Off your Face(book)’: Alcohol in online social identity construction and its relation to problem drinking in university students (2012) Drug and Alcohol Review, 31, pp. 20-26; Schultz, E., (2014) MillerCoors turns web into barroom with digital ad deals, , http://adage.com/article/digital/millercoors-strikes-a-series-digital-ad-deals/292191/, Advertising Age, Retrieved from:; Schultz, E., Bullish on Digital (2015) Heineken USA reveals 2015 ad plans, , http://adage.com/article/cmo-strategy/bullish-digital-heineken-usa-reveals-2015-ad-plans/297444/, Advertising Age, Retrieved from:; Shield, K.D., Parry, C., Rehm, J., Chronic diseases and conditions related to alcohol use (2013) Current Reviews, 35, pp. 155-173; Siegel, M., Kurland, K.P., Castrini, M., Morse, C., de Groot, A., Retamozo, C., Jernigan, D.H., (2015); Smith, L.A., Foxcroft, D.R., The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: Systematic review of prospective cohort studies (2009) BMC Public Health, 9, pp. 1-11; Spencer, A., Carlsberg beermats get connected with NFC (2014) QR codes and Bluetooth, , http://mobilemarketingmagazine.com/carlsberg-beermats-get-connected-with-nfc-qr-codes-and-bluetooth/, Mobile Marketing Magazine, Retrieved from:; Winpenny, E.M., Marteau, T.M., Nolte, E., Exposure of children and adolescents to alcohol marketing and social media websites (2013) Alcohol and Alcoholism, 49, pp. 154-159; (2014) Global status report on alcohol and health 2014, , Geneva: World Health Organisation},
correspondence_address1={Critchlow, N.; Institute for Social Marketing, University of Stirling, RG Bomont Building, United Kingdom; email: nathan.critchlow@stir.ac.uk},
publisher={Taylor and Francis Ltd},
issn={09687637},
language={English},
abbrev_source_title={Drugs Educ. Prev. Policy},
document_type={Article},
source={Scopus},
}

@ARTICLE{Robinson20127,
author={Robinson, H.},
title={Digital publishing: Does it herald a renaissance for the industry?},
journal={Logos (Netherlands)},
year={2012},
volume={23},
number={4},
pages={7-20},
doi={10.1163/1878-4712-11112001},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039066276&doi=10.1163%2f1878-4712-11112001&partnerID=40&md5=444cf99e4ff475ad1817e3690a8b91da},
affiliation={British Interactive Media Association (BIMA), Librios, United Kingdom},
abstract={Publishing is changing because of digital technologies. Does this herald a renaissance for the industry? What threats and opportunities does digital publishing bring? Most notable of the changes it has made possible are new attitudes to consumers, communities, content, and collaboration. Digital publishing enables publishers to get closer to the consumers of their products, as the growing interest in niche publishing illustrates. Digital publishing allows publishers to cultivate consumer communities based on a better understanding of consumers' interests, on which publishers can build consumer loyalty and trust. Digital publishing lets publishers maximize the value of the content they own and leverage this with digital techniques for content discoverability and marketing. Digital publishing also makes creative collaboration easier. This combination of things challenges conventions and suggests a new publishing model, based on facilitating a dynamic publishing ecosystem. There are four practical consequences for digital publishers: coordination is essential for making the most of this new publishing ecosystem; cultivation and curation of content and of content-creators are more important than ever; communication - information-sharing - gives the ecosystem vitality; and the convergence of different media increases diversity and dynamism. Some publishers can be seen to be working more innovatively, costeffectively, and productively in the digital environment, while not losing touch with their time-honoured skills. The model of an information ecosystem illustrates how the consumer-community marketplace works. Digital marketing also operates within this information ecosystem. In practice, there are four things digital publishers can concentrate on: using converging media, encouraging consumers to communicate, listening to consumers and cultivating the content they're interested in, and coordinating creative collaboration among all involved. Of these, creative collaboration may prove to be the most important. In sum, despite predictions of gloom, the indications are that the impact of digital publishing is taking the industry to the dawn of a renaissance. Copyright © 2012 by Koninklijke Brill NV, Leiden, The Netherlands.},
author_keywords={agent;  apps;  author;  brand;  brand value;  branding;  change;  channels;  collaboration;  communication;  communities;  consumer;  consumer community;  content;  content creator;  content vertical;  convergence;  converging media;  cooperation;  coordination;  cost-efficiency;  costeffective;  creative collaboration;  creativity;  cultivation;  curation;  digital;  digital marketing;  digital publishing;  discoverability;  ebooks;  ecosystem;  fiction;  illustrated books;  informatics;  information ecosystem;  knowledge;  loyalty;  marketing;  marketplace;  media;  metadata;  non-fiction;  production;  publishing;  publishing ecosystem;  publishing process;  self-publishing;  social media;  streamlining;  trust},
references={Nawokta, E., Future-proof your publishing business: F+W media president sara domville on developing vertical communities (2011) Publishing Perspectives, , http://publishingperspectives.com/2011/01/future-proofyour-publishing-business, 17 January; Polanka, S., Interview with Roger Rosen, Rosen publishing (2009) No Shelf Required, , www.libraries.wright.edu/noshelfrequired/2009/04/16/interview-withroger-rosen-rosen-publishing, 16 April},
correspondence_address1={Robinson, H.; British Interactive Media Association (BIMA), LibriosUnited Kingdom; email: hal@librios.com},
publisher={Brill Academic Publishers},
issn={09579656},
language={English},
abbrev_source_title={Logos},
document_type={Article},
source={Scopus},
}

@ARTICLE{Geyer-Semple201237,
author={Geyer-Semple, V.},
title={Through Classroom Walls: A Collaborative Public Relations Education for Creating Integrated, Digital Media Campaigns},
journal={Communication Teacher},
year={2012},
volume={26},
number={1},
pages={37-44},
doi={10.1080/17404622.2011.625364},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84855507065&doi=10.1080%2f17404622.2011.625364&partnerID=40&md5=79d33c96e26428ce75803e4e182ec9b8},
affiliation={Hofstra University, Journalism, Media Studies and Public Relations, 315 Dempster Hall, Hempstead, 11215, United States},
abstract={Courses: Public Relations Journalism Campaigns Objectives: At the end of the semester, students will discover how digital marketing has become a staple in traditional public relations practices. Students will apply learned knowledge of digital marketing and social media to future business programs. © 2012 Copyright National Communication Association.},
references={Bush, L., Student public relations agencies: A qualitative study of the pedagogical benefits, risks, and a framework for success (2009) Journalism & Mass Communication Educator, 64, pp. 27-38; Grupp, R.L., Excellence theory 2010. Institute of Public Relations (2010), http://www.instituteforpr.org/2010/10/excellence-theory-2010/, Retrieved from; Todd, V., PRSSA faculty and professional advisors perceptions of public relations curriculum, assessment of students' learning and faculty performance (2009) Journalism and Mass Communication Educator, 64, pp. 71-90; Wandel, T.L., Outcomes of utilizing the service-learning pedagogical approach in public relations writing: does the benefit outweigh the effort? (2005) Teaching Public Relations, 67, pp. 1-4; Wang, J., Building a winning public relations education: Developing the next generation of PR professionals (2003); Wright, D.K., Hinson, M., Examining the increasing impact of social media on the public relations practice. Institute of Public Relations (2008), http://www.instituteforpr.org/files/uploads/Wright-Hinson.pdf, Retrieved from},
correspondence_address1={Geyer-Semple, V.; Hofstra University, Journalism, Media Studies and Public Relations, 315 Dempster Hall, Hempstead, 11215, United States; email: victoria.semple@hofstra.edu},
issn={17404622},
language={English},
abbrev_source_title={Commun. Teach.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ducange201971,
author={Ducange, P. and Fazzolari, M. and Petrocchi, M. and Vecchio, M.},
title={An effective Decision Support System for social media listening based on cross-source sentiment analysis models},
journal={Engineering Applications of Artificial Intelligence},
year={2019},
volume={78},
pages={71-85},
doi={10.1016/j.engappai.2018.10.014},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056789877&doi=10.1016%2fj.engappai.2018.10.014&partnerID=40&md5=7101e6494b75707ce9ee1a97e4233309},
affiliation={SMARTEST Research Centre, eCampus University, Via Isimbardi 10, Novedrate (COMO), 22060, Italy; Istituto di Informatica e Telematica - Consiglio Nazionale delle Ricerche (IIT-CNR), Via G. Moruzzi 1, Pisa, 56124, Italy; OpenIoT research unit, FBK CREATE-NET, Via Cascata, 56/D, Povo, 38123, Italy},
abstract={Nowadays, companies and enterprises are more and more incline to exploit the pervasive action of on-line social media, such as Facebook, Twitter and Instagram. Indeed, several promotional and marketing campaigns are carried out by concurrently adopting several social medial channels. These campaigns reach very quickly a wide range of different categories of users, since many people spend most of their time on on-line social media during the day. In this work, a Decision Support System (DSS) is presented, which is able to efficiently support companies and enterprises in managing promotional and marketing campaigns on multiple social media channels. The proposed DSS continuously monitors multiple social channels, by collecting social media users’ comments on promotions, products, and services. Then, through the analysis of these data, the DSS estimates the reputation of brands related to specific companies and provides feedbacks about a digital marketing campaign. The core of the proposed DSS is a Sentiment Analysis Engine (SAE), which is able to estimate the users’ sentiment in terms of positive, negative or neutral polarity, expressed in a comment. The SAE is based on a machine learning text classification model, which is initially trained by using real data streams coming from different social media platforms specialized in user reviews (e.g., TripAdvisor). Then, the monitoring and the sentiment classification are carried out on the comments continuously extracted from a set of public pages and channels of publicly available social networking platforms (e.g., Facebook, Twitter, and Instagram). This approach is labeled as cross-source sentiment analysis. After some discussions on the design and the implementation of the proposed DSS, some results are shown about the experimentation of the proposed DSS on two scenarios, namely restaurants and consumer electronics online shops. Specifically, first the application of effective sentiment analysis models, created relying on user reviews is discussed: the models achieve accuracies higher than 90%. Then, such models are embedded into the proposed DSS. Finally, the results of a social listening campaign are presented. The campaign was carried out by fusing data streams coming from real social channels of popular companies belonging to the selected scenarios. © 2018 Elsevier Ltd},
author_keywords={Decision Support Systems;  Digital marketing;  Multiple social media channels;  Social media listening},
keywords={Artificial intelligence;  Classification (of information);  Commerce;  Data mining;  Learning systems;  Marketing;  Natural language processing systems;  Sentiment analysis;  Social networking (online);  Text processing, Decision support system (dss);  Digital marketing;  Marketing campaign;  Neutral polarity;  Sentiment classification;  Social media;  Social media platforms;  Social media users, Decision support systems},
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Surv., 50 (2), p. 25; Yao, Z., Ze-wen, C., Reesearch on the construction and filter method of stop-word list in text preprocessing (2011) 2011 Fourth International Conference on Intelligent Computation Technology and Automation, 1, pp. 217-221; Yener, M., Theedom, A., Professional eJava EE design patterns (2014), John Wiley & Sons; Zhang, Y., Jin, R., Zhou, Z.H., Understanding ebag-of-words model: A statistical framework (2010) Int. J. Mach. Learn. Cybern., 1 (1-4), pp. 43-52; Zhang, P., Wang, S., Li, D., Ceross-lingual sentiment classification: Similarity discovery plus training data adjustment (2016) Knowl.-Based Syst., 107, pp. 129-141; Zhang, L., Wang, S., Liu, B., (2018) Deep Learning for Sentiment Analysis: a Survey, Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery, , Wiley Online Library},
correspondence_address1={Ducange, P.; SMARTEST Research Centre, eCampus University, Via Isimbardi 10, Italy; email: pietro.ducange@uniecampus.it},
publisher={Elsevier Ltd},
issn={09521976},
coden={EAAIE},
language={English},
abbrev_source_title={Eng Appl Artif Intell},
document_type={Article},
source={Scopus},
}

@ARTICLE{Woodward2018349,
author={Woodward, P.},
title={Digital upcycling: Working with content we already have},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={4},
pages={349-356},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064196124&partnerID=40&md5=1f1322d3d4a0efd83b8fcd248a2a7b3a},
affiliation={Liberty, Units 1 & 2 Purbeck House, Cardiff Business Park, Llanishen, Cardiff, CF14 5GJ, United Kingdom},
abstract={This paper introduces the concept of ‘digital upcycling’, a cost-effective digital marketing process that analyses and improves historic web content. It explains how the ubiquity of digital content has led to wastage in digital marketing, and created an environment where brands are sitting on underperforming content. The paper includes case studies where simple and actionable upcycling techniques were used to grow search engine optimisation visibility and meet project goals. © Henry Stewart Publications.},
author_keywords={Analytics;  Content strategy;  Copywriting;  SEO},
references={(2016) Content Marketing Online in Europe to 2020, , http://www.ender-sanalysis.com/content/publication/content-market-ing-online-europe-2020, accessed 10th May, 2018; Pulizzi, J., (2017) Content Marketing in the UK 2017: Benchmarks, Budgets, and trends’, , https://contentmarketinginstitute.com/wp-content/uploads/2016/12/2017_UK_Research_FINAL.pdf, (accessed 9th May, 2018); (2017) B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends — North America, , https://contentmarketinginstitute.com/wp-content/up-loads/2016/09/2017_B2B_Research_FINAL.pdf, (accessed 9th May, 2018); (2015) The Us$958M Marketing Prob-Lem, , http://resources.kapost.com/rs/kapoststd/images/$958m-marketing-problem-quan-tifying-the-cost-of-inefficiency-in-your-content-pro-duction-processes.pdf, accessed 7th May, 2018; (2017) English Google Web-Master Central Office-Hours Hangout, , https://www.youtube.com/watch?time_continue=413&v=PZvjItuEL2E; (2016) We Analysed 1 Million Google Search Results. Here’s What We Learned about SEO, , https://backlinko.com/search-en-gine-ranking, accessed 9th May, 2018; Bradford, W.C., Reaching the visual learner: Teaching property through art (2011) The Law Teacher, 11 (2004). , https://ssrn.com/ab-stract=587201, (accessed 9th May, 2018); (2017) Communications & Marketing Survey 2017/18, , https://cognitomedia.com/themes/custom/cognito/files/Cognito_Sur-vey_2017_20.pdf, (accessed 9th May, 2018)},
correspondence_address1={Woodward, P.; Liberty, Units 1 & 2 Purbeck House, Cardiff Business Park, Llanishen, United Kingdom; email: philip@libertymarketing.co.uk},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Romo2017136,
author={Romo, Z.F.G. and García-Medina, I. and Romero, N.P.},
title={Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands},
journal={International Journal of Interactive Mobile Technologies},
year={2017},
volume={11},
number={6},
pages={136-149},
doi={10.3991/ijim.v11i6.7511},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041071052&doi=10.3991%2fijim.v11i6.7511&partnerID=40&md5=4c9d810b44f3721a0cdcc5af0d5a368b},
affiliation={Universitat Internacional de Catalunya, Barcelona, Spain; Glasgow Caledonian University, Glasgow, United Kingdom; Universitat Oberta de Catalunya, Barcelona, Spain},
abstract={This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audiences in a digital and mobile environment, for which qualitative techniques have been used, through content analysis and in-depth interviews. We have found that, among others, the principle of "storytelling" is one of the key strategies in digital marketing, this principle is found in video marketing strategies, social media, events and exhibitions open to the public, which seek to interact with public and show its history.},
author_keywords={Bloggers;  Influencers;  Interaction;  Interactivity;  Marketing strategies;  Marketing trends;  Mobile marketing;  Social networks;  Storytelling},
references={Beverland, M., Uncovering 'theories-in-use' building luxury wine brands (2004) European Journal of Marketing, 38 (3-4), pp. 446-466. , https://doi.org/10.1108/03090560410518648; Bastien, V., Kapferer, J.-N., (2012) The Luxury Strategy: Break the rules of marketing to build luxury brands, , Philadelphia: Kogan Page; "Las 100 marcas más valiosas de 2015", , http://www.millwardbrown.com/BrandZ/2015/Global/2015_BrandZ_Top100_Report.pdf; (2015), https://www.luxurydaily.com/louis-vuitton-reinterpretsad-effort-for-london-exhibition/, Link; Bomsel, O., (1995) L'industrie du luxe ou comment associer objets et représentations, , (Luxury industry or how to combine objects and their representations), Annales des Mines-Réalités Industrielles, July-August, 14-20; Brun, A., Castelli, C., The nature of luxury: a consumer perspective (2013) International Journal of Retail & Distribution Management, 41 (11-12), pp. 823-847. , https://doi.org/10.1108/IJRDM-01-2013-0006; Phau, I., Prendergast, G., Consuming luxury brands: the relevance of the 'rarity principle' (2000) Journal of Brand Management, 8, pp. 122-138. , https://doi.org/10.1057/palgrave.bm.2540013; Twitchell, J., (2003) Living it Up: America's Love Affair with Luxury, , Columbia University Press, New York, NY; Quelch, J., Marketing the premium product (1987) Business Horizons, 30 (3), pp. 38-45. , https://doi.org/10.1016/0007-6813(87)90035-8; Kapferer, J.-N., Klippert, C., Leproux, L., Does luxury have a minimum price? An exploratory study into consumers' psychology of luxury prices (2014) Journal of Revenue and Pricing Management, 13 (1), pp. 2-11. , https://doi.org/10.1057/rpm.2013.34; Wong, N., Ahuvia, A., Personal taste and family face: Luxury consumption in Confucian and Western societies (1998) Psychology & Marketing, 15 (5), pp. 423-432. , https://doi.org/10.1002/(SICI)1520-6793(199808)15:5<423::AID-MAR2>3.0.CO;2-9; Vigneron, F., Johnson, L., Measuring perceptions of brand luxury (2004) The Journal of Brand Management, 11 (6), pp. 484-506. , https://doi.org/10.1057/palgrave.bm.2540194; Tsai, S.-P., Impact of personal orientation on luxurybrand purchase value: an international investigation (2005) International Journal of Market Research, 47 (4), pp. 429-454; Wiedmann, K., Hennigs, N., Siebels, A., Value-based segmentation of luxury consumption behavior (2009) Psychology and Marketing, 26 (7), pp. 625-651. , https://doi.org/10.1002/mar.20292; Hägg, C., Preiholt, H., Growth opportunities in luxury goods and real estate (2006) Journal of Fashion Marketing and Management: An International Journal, 10 (1), pp. 114-119. , https://doi.org/10.1108/13612020610651169; Greenhill, D., (2011) 4 Pillars of Digital Marketing for luxury brands, , http://mashable.com/2011/11/29/luxury-marketing-digital/-ksDsffWwFuq0; Moore, C., Doyle, S., The evolution of a luxury brand: the case of Prada (2010) International Journal of Retail & Distribution Management, V, 38 (11-12), pp. 915-927. , https://doi.org/10.1108/09590551011085984; Mo, E., (2015) Master of Narrative: A case study of Chanel's Digital Marketing Strategies, , https://estellemo.wordpress.com/2015/09/25/master-of-narrative-acase-study-of-chanels-digital-marketing-strategies/; (2016) Chanel Bag Values research studies, , https://baghunter.com/pages/chanel-bag-values-research-study; Haddas, N., (2015) Louis Vuitton case study, , https://prezi.com/k6onivfbygkg/copy-of-louis-vuitton-case-study/},
correspondence_address1={Romo, Z.F.G.; Universitat Internacional de CatalunyaSpain; email: zfgonzalez@uic.es},
publisher={International Association of Online Engineering},
issn={18657923},
language={English},
abbrev_source_title={Int. J. Interact. Mob. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lad20172179,
author={Lad, P. and Muragundi, P. and Ligade, V.S.},
title={Digitalize pharmaceutical marketing: Medical representative perspective},
journal={Research Journal of Pharmacy and Technology},
year={2017},
volume={10},
number={7},
pages={2179-2182},
doi={10.5958/0974-360X.2017.00384.5},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040792127&doi=10.5958%2f0974-360X.2017.00384.5&partnerID=40&md5=06aff94a7370db1cdd6e0055385b3ebb},
affiliation={Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal University, Manipal, India},
abstract={Digital marketing means marketing of products with the help of digital technology. In the era of digital India, pharmaceutical companies are not lagging behind with this advancement. As far as pharmaceutical marketing is concern digital marketing like e-detailing, engagement portals; social media management, email marketing and web conference are some of the channels widely used by pharmaceutical companies. Medical representatives are the bridge between physicians and companies. The effectiveness of these technologies can be assessed only if there is increase in business and developing trust among health care professionals. The present study was undertaken to understand the perception of medical representative towards digital pharmaceutical marketing. The results indicated that many of the respondents are well versed with latest technology and are of opinion that use of these technologies may help companies to stay ahead of competition. © RJPT All right reserved.},
author_keywords={Digital;  Healthcare professional;  Marketing;  Pharma;  Respondents},
keywords={adult;  article;  competition;  health care personnel;  human;  marketing;  perception;  trust},
references={Ramachandran, N., Healthcare 2.0 (2017) Indian Management, 56, pp. 38-41; The Cutting Edge: Shaping the Future of Digital Healthcare, , http://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwju-whitecase.com%2FThe-Cutting-Edge-Report-Final.pdf&usg=AFQjCNH2uFmafWeQlFsL0ZhdLAjj3iGz4g, Available from, Accessed on 1.April 2017; How Digital is Shaping the Future of Pharmaceutical Marketing Digital Health Trends, , www.amcp.org/WorkArea/DownloadAsset.aspx?id=, Accessed on 15 March 2017; Digital marketing in the Indian pharmaceutical industry: A study to assess views of pharmaceutical marketing professionals in using digital marketing as a brand promotional lever (2016) World Journal of Pharmacy and Pharmaceutical Sciences, 5 (4), pp. 1971-1989. , Ranganathan et al; The Road to Digital Success in Pharma, , http://www.mckinsey.com/industries/pharmaceuticals-and-medical-products/our-insights/the-road-to-digital-success-in-pharma, Available from, Accessed on 10 April 2017; How Pharma Can Fully Digitize Interactions with Healthcare Professionals, , https://www.cognizant.com/…/how-pharma-can-fully-digitize-interactions-with-health, Available from, Accessed on 10 April 2017},
correspondence_address1={Ligade, V.S.; Department of Pharmacy Management, Manipal College of Pharmaceutical Sciences, Manipal UniversityIndia; email: virendra123sl@gmail.com},
publisher={Research Journal of Pharmacy and Technology},
issn={09743618},
language={English},
abbrev_source_title={Res. J. Pharm. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ukpere201458,
author={Ukpere, C.L. and Slabbert, A.D. and Ukpere, W.I.},
title={The relevance of modern technology usage on the business ventures of Kenyan women entrepreneurs},
journal={Mediterranean Journal of Social Sciences},
year={2014},
volume={5},
number={10 SPEC. ISSUE},
pages={58-66},
doi={10.5901/mjss.2014.v5n10p58},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84901943492&doi=10.5901%2fmjss.2014.v5n10p58&partnerID=40&md5=ac9166eeea3129257820a80bb187772b},
affiliation={Cape Peninsula University of Technology, Cape Town, South Africa; Department of Industrial Psychology and people Management, University of Johannesburg, Johannesburg, Gauteng, South Africa},
abstract={Technological advancement, the adoption of digital marketing and incorporation of digital platforms and websites have fundamentally changed the entrepreneurial landscape in Africa especially from a gender based perspective. Reduced data bundle rates, growth and spread of Internet use in Kenya has contributed to the development and incorporation of technology and digital tools by most women entrepreneurs in their business. During the last decade women based entrepreneurial ventures on the African continent has had to adapt and develop with the digital and modern technologies. This paper is a case study based on three business ventures, namely an informal small scale venture and two formal woman entrepreneurial ventures. The purpose of the paper was to establish the experiences of these women entrepreneurs with regards to their use of technology and digital marketing platforms, in order to ascertain their impact on the growth and development of their ventures. Incorporating technology tools in business has supported the survival and expansion of most Kenyan women entrepreneurs, through the creation of competitive advantages that allows and encourages prosperity within a global economic setting. This enables technology and digital marketing platforms to be categorised as an important strategic component and tool in modern commercial ventures. Women entrepreneurs on the African continent seem to have adapted to these new developments. This paper also reports specifically on the findings of an online survey conducted in Kenya in 2013, which investigated the experiences of women entrepreneurs in adapting and incorporating online social network platforms and digital tools in both the formal and informal sectors. This paper further explains the role digital technology tools such as ICTs, Online Marketing, and EMarketing including the Social media platforms, play to enhance Kenyan women entrepreneurial ventures.},
author_keywords={E-marketing;  Ecommerce;  ICTs;  M-commerce;  Online marketing;  Online social networking;  Online strategy;  Social media platforms;  Technology;  Web 2.0},
references={(2013) You Are Entitled to Nothing, , AfricaForbes, Cape Town: ABN Publishing; (2013) Start Up - Deeds Done In Nairobi, , AfricaReport, Paris: Groupe Jeune Afrique; Birungi, B., African women must use tech to change business (2012) From BBC News:, , http://www.bbc.co.uk/news/business-18926177, July 27, Retrieved December 21, 2013; (2011) Women Entrepreneurs In Mobile Retail Channels: Empowering Women Driving Growth, , Cherie Blair Foundation for Women (CBFW), London: Cherie Blair Foundation for Women (CBFW, STC, & TNSRMS); (2012) How Mobile Phones, Computers and The Internet Can Catalyze Women's Entrepreneurship, , ICRW, Washington D.C: The International Center for Research on Women (ICRW); Karrer-Rueedi, E., Trueb, D., Empowering micro-enterpreneurs and small businesses through mobile phones in emerging markets and developing countries (2011) ATDF Journal, 8 (4), pp. 13-18; Komunte, M., Rwashana, A.S., Nabukenya, J., Comparative Analysis of Mobileusage among Women entrepreneurs in Uganda and Kenya (2012) African Journal of Computing & ICT, 5 (5), pp. 74-86. , September; Kusimba, S., Chaggar, H., Gross, E., Kunyu, G., Social Networks of Mobile Money in Kenya (2013) IMTFI Institute of Mobile Money, Technology and Financial Inclusion, pp. 1-33; Legatum, I., (2011) The Role of Entrepreneurship and Opportunity In Sub Saharan Africa, , http://www.li.com, May, Retrieved August 31, 2011, from Legatum Institute Website; Michira, M., (2011) High Fliers Must Know their Business, Reinvent Themselves and Make Friends, , May 27, Retrieved from Business Daily; Molony, T., I dont trust teh phone; It always lies: Trust and Information and Communication Technologies in Tanzanian Micro-and small enterprises Information Technologies and International Development Archive, 3 (4), pp. 67-83. , Summer 2006; Mulunda, L., (2012) The Queen of Africa Reboots, Africa Forbes, , 19), Cape Town: ABN Publishing; Poterfield, A., (2010) Top 10 Facebook Pages, , www.socialmediaexaminer.com, August 31), Retrieved September 10, 2011, from, http://www.socialmediaexaminer.com/top-10-facebook-pages/; Rognerud, J., (2011) Big Cooprrate Social Media Campaign That Work, , www.jonrognerud.com, April 28, Retrieved September 10, 2011, from,: http://www.jonrognerud.com/big-cooporate-socia-media-campaign-that-work/; Saren, M., Marketing empowerment and exclusion in the information age (2011) Marketing Intelligence & Planning, 29 (1), pp. 39-48. , Emerald Group Publishing Limited; Seko, L., (2013) Dont Patronize Us, Africa Forbes, , Cape Town: ABN Publishing; Ukpere, C., Slabbert, A., (2014), yet to be published), The use of Technology by African women entrepreneurs and in changing business through M-commerce/E-commerce/Technology. Research Thesis Cape Town, Western Cape, South Africa: CPUT; (2013), http://www.webfoundation.org/projects/mobile-entrepreneurship/, WebFoundation. (n.d.). Projects Mobile entrepreneurship. Retrieved November 30, from WorldWideWebFoundation.org; Webster, F.E., The changing role of marketing in the corporation (1992) Journal of Marketing, 56, pp. 1-17. , October; West, D.M., (2012) How Mobile Technology Id Driving Global Entrepreneurship. Governance Studies, pp. 1-10; (2010) Women Business Owners Embrace Social Media Marketing, , www.thewomenablerblog.com/2010/12/, Womenable, December 13, Retrieved September 3, 2013, from The women enabler blog},
publisher={Mediterranean Center of Social and Educational Research},
issn={20399340},
language={English},
abbrev_source_title={Mediterranean J. Soc. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Jackson198250,
author={Jackson, Don and Patfield, Kevin M.},
title={IMPACTS OF MULTIPROCESSING ON GTD-5 EAX CALL PROCESSING AND RELATED OPERATING SYSTEM SOFTWARE AND DATA BASE.},
journal={GTE Automatic Electric Worldwide Communications Journal},
year={1982},
volume={19},
number={2},
pages={50-56},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-0020104293&partnerID=40&md5=21f31315a8ab67348ef2aed827d685a9},
abstract={A digital marketing technique is presented to be used in GTD-5 EAX telecommunication system. The advantages of multiprocessing configuration are described and the total call throughput capacity and flexibility to accomodate various office sizes and future major features explained. Taking full advantage of the multiprocessor configuration poses many challanges during the software design process.},
keywords={Computer software;  COMPUTER SYSTEMS, DIGITAL - Multiprocessing;  DIGITAL COMMUNICATION SYSTEMS - Switching, Computers},
correspondence_address1={Jackson, Don},
coden={GEWJD},
abbrev_source_title={GTE Autom Electr Worldwide Commun J},
document_type={Article},
source={Scopus},
}

@ARTICLE{Gielens2019,
author={Gielens, K. and Steenkamp, J.-B.E.M.},
title={Branding in the era of digital (dis)intermediation},
journal={International Journal of Research in Marketing},
year={2019},
doi={10.1016/j.ijresmar.2019.01.005},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061608656&doi=10.1016%2fj.ijresmar.2019.01.005&partnerID=40&md5=c8390372d2780c430ab348fc0dbe07a5},
affiliation={University of North Carolina at Chapel Hill, Campus Box 3490, Chapel Hill, NC  27599-3490, United States},
abstract={Marketing academics are keenly aware of the seismic shifts in today's marketing environment caused by digital (dis)intermediation. In this article, we discuss four types of digital (dis)intermediation, and how they affect branding activities of incumbents and new firms. First, we discuss digital transaction intermediation, a development that is closely tied to the rise of ecommerce retailers. A second type is digital transaction disintermediation associated with the rise of ecommerce D2C models. These first two types of digital (dis) intermediation are primarily top-down processes, where firms are developing new ways to sell their brands to consumers. The next two types of digital (dis) intermediation are of the bottom-up kind — the consumer is in the driver's seat. Digital marketing intermediation and the rise of D2C brand-building models is powered by crowdsourcing. A final development is digital marketing disintermediation, which is closely tied to the rise of C2C models. We present issues in need of future research for each type of digital (dis)intermediation. We conclude with an appeal that marketing takes the lead in developing overarching, indigenous theories of digital (dis)intermediation to make sense of the rapid changes in the marketplace. © 2019},
author_keywords={Branding;  Digital;  Intermediation},
references={Abhishek, V., Jerath, K., Zhang, Z.J., Agency selling or reselling? Channel structures in electronic retailing (2016) Marketing Science, 62 (8), pp. 2259-2280; Ailawadi, K.L., Pauwels, K., Steenkamp, J.-B.E.M., Private-label use and store loyalty (2008) Journal of Marketing, 72 (6), pp. 19-30; Allen, B.J., Chandrasekaran, D., Basuroy, S., Design crowdsourcing: The impact on new product performance of sourcing design solutions from the ‘crowd’ (2018) Journal of Marketing, 82 (March), pp. 106-123; Andrews, P., AMZ insights: Amazon's Choice (2018), http://oneclickretail.com/amz-insights-amazons-choice, OneClickRetail.com; Antia, K.D., Bergen, M.E., Dutta, S., Fisher, R.J., How does enforcement deter gray market incidence? (2006) Journal of Marketing, 70 (1), pp. 92-106; Arce-Urriza, M., Cebollada, J., Private labels and national brands across online and offline channels (2012) Management Decisions, 50 (10), pp. 1772-1789; ATKearney, Amazon is coming: Are you ready (2017), www.atkearney.com.au/latest-article/-/asset_publisher/lON5IOfbQl6C/content/amazon-is-coming-are-you-ready; Autrey, R.L., Bova, F., Soberman, D.A., When gray is good: Gray markets and market-creating investments (2015) Production and Operations Management, 24 (4), pp. 547-559; Avery, J., Steenburgh, T.J., Deighton, J., Caravella, M., Adding bricks to clicks: Predicting the patterns of cross-channel elasticities over time (2012) Journal of Marketing, 76 (3), pp. 96-111; Bakos, J.Y., The emerging role of electronic marketplaces on the internet (1998) Communications of the ACM, 41 (8), pp. 35-42; Bashkin, J., Joshi, P., Pacchia, M., Ungerman, K., Should CPG manufacturers go direct to consumer — And, if so, how? 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correspondence_address1={Gielens, K.; University of North Carolina at Chapel Hill, Campus Box 3490, United States; email: katrijn_gielens@unc.edu},
publisher={Elsevier B.V.},
issn={01678116},
coden={IJRME},
language={English},
abbrev_source_title={Int. J. Res. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Canhoto201698,
author={Canhoto, A.I. and Murphy, J.},
title={Learning From Simulation Design to Develop Better Experiential Learning Initiatives: An Integrative Approach},
journal={Journal of Marketing Education},
year={2016},
volume={38},
number={2},
pages={98-106},
doi={10.1177/0273475316643746},
note={cited By 15},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84979686995&doi=10.1177%2f0273475316643746&partnerID=40&md5=c63bbe0d72d467c0a6982b70ca278845},
affiliation={Oxford Brookes University, Oxford, United Kingdom; Australian School of Management, Perth, WA, Australia},
abstract={Simulations offer engaging learning experiences, via the provision of feedback or the opportunities for experimentation. However, they lack important attributes valued by marketing educators and employers. This article proposes a “back to basics” look at what constitutes an effective experiential learning initiative. Drawing on the education literature, the article presents a set of propositions for the development of initiatives that deliver deep learning, promote engagement, and develop digital marketing and soft skills. The article notes the attributes of simulations that deliver effective experiential learning, but also where other formats may be superior to simulations, and advocates for an integrative approach. The article illustrates the application of these propositions, and integrative approach, to the development of a highly successful experiential learning initiative, the Google Online Marketing Challenge. The article concludes with the following recommendations for marketing educators engaged in experiential learning: students need to plan, execute, and assess their actions, which requires the provision of feedback mechanisms as part of the experience; the experience should be gamified to increase engagement; developers need to provide guidance and support, to both students and educators, to reduce extraneous cognitive load; the initiative needs to develop digital marketing literacy, as well as soft skills. © 2016, © The Author(s) 2016.},
author_keywords={experiential learning;  gamification;  Google Online Marketing Challenge;  online marketing;  simulations;  student competitions},
references={Ackerman, D.S., Hu, J., Effect of type of curriculum on educational outcomes and motivation among marketing students with different learning styles (2011) Journal of Marketing Education, 33, pp. 273-284; Ardley, B., Taylor, N., The student practitioner: Developing skills through the marketing research consultancy project (2010) Marketing Intelligence & Planning, 28, pp. 847-861; Bacon, D.R., Stewart, K.A., How fast do students forget what they learn in consumer behavior? 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In (Eds.); Neale, L., Treiblmaier, H., Hernderson, V., Hunter, L., Hudson, K., Murphy, J., The Google Online Marketing Challenge and research opportunities (2009) Journal of Marketing Education, 31, pp. 76-85; Pal, J., Stubbs, M., Lee, A., Designing a web-driven retail marketing simulation (2005) Journal of Marketing Management, 21, pp. 835-858; Parsons, A.L., Lepkowska-White, E., Group projects using clients versus not using clients: Do students perceive any differences? (2009) Journal of Marketing Education, 31, pp. 154-159; Payne, N.J., Campbell, C., Bal, A.S., Piercy, N., Placing a hand in the fire: Assessing the impact of a YouTube experiential learning project on viral marketing knowledge acquisition (2011) Journal of Marketing Education, 33, pp. 204-216; Reeve, J., Jang, H., What teachers say and do to support students’ autonomy during a learning activity (2006) Journal of Educational Psychology, 98, pp. 209-218; Robson, K., Plangger, K., Kietzmann, J.H., McCarthy, I., Pitt, L., Is it all a game? Understanding the principles of gamification (2015) Business Horizons, 58, pp. 411-420; Sara, R., Learning from life: Exploring the potential of live projects in higher education (2011) Journal for Education in the Built Environment, 6 (2), pp. 8-25; Schaefer, M.W., (2015) Beyond Content Shock: The defining trend of 2015 is Content Ignition, , http://www.businessesgrow.com/2015/01/04/content-ignition/; Schibrowsky, J.A., Peltier, J.W., The dark side of experiential learning activities (1995) Journal of Marketing Education, 17 (1), pp. 13-24; Smith, L., Content and delivery: A comparison and contrast of electronic and traditional MBA marketing planning courses (2001) Journal of Marketing Education, 23, pp. 35-44; Sroufe, R., Ramos, D., MBA program trends and best practices in teaching sustainability: Live project courses (2011) Decision Sciences, 9, pp. 349-369; Trevisan, M., Practical training in evaluation: A review of the literature (2004) American Journal of Evaluation, 25, pp. 255-272; Tuzovic, S., Kuppelwieser, V., The marketing blog competition: Integrating educational blogging and analytics in the classroom (2014) Journal of Innovative Education Strategies, 3 (1), pp. 43-59; Tuzovic, S., Wetsch, L., Murphy, J., The Google Online Marketing Challenge: A transnational comparison of classroom learning with real clients, real money, and real advertising campaigns (2011) Cases on innovations in educational marketing: Transnational and technological strategies, pp. 46-65. , Hershey, PA: IGI Global,,. In (Eds.); Walker, L., Helping students understand the relevance of social media tools (2014) Marketing Review, 14 (1), pp. 2-27; Wilton, N., Business graduates and management jobs: An employability match made in heaven? (2008) Journal of Education and Work, 21, pp. 143-158; Young, M.R., Caudill, E.M., Murphy, J.W., Evaluating experiential learning activities (2008) Journal for Advancement of Marketing Education, 13 (Winter), pp. 28-40},
correspondence_address1={Canhoto, A.I.; Oxford Brookes University, Wheatley Campus, United Kingdom; email: adomingos-canhoto@brookes.ac.uk},
publisher={SAGE Publications Inc.},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bachmann201629,
author={Bachmann, P. and Kantorová, K.},
title={From customer orientation to social CRM. New insights from central Europe},
journal={Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration},
year={2016},
volume={23},
number={36},
pages={29-41},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013472773&partnerID=40&md5=baecc2650d163d7d9c7014bc781ef5e9},
affiliation={Dpt. of Management, University of Hradec Kralove, Rokitanského, 62, Hrádéc Kralove, 500 03, Czech Republic; Inst. of Business Economics and Management, University of Pardubice, Studentská, 95, Pardubice, 532 10, Czech Republic},
abstract={In the context of the gradual virtualization of social relationships, the traditional form of relationship management has begun to change. Original concept of customer relationship management (CRM) based rather on face-To-face and offline communication in the physical environment is converting into social CRM (SCRM), where the contact through social networks and relationships within online communities. Therefore, the paper aims to analyse SCRM in medium and large businesses based on the primary research. Research sample (N=81) includes medium and large enterprises operating in the Czech Republic. The findings showed that sampled firms perceived the digital marketing as slightly more important than the traditional type of marketing. More than nine-Tenth of companies considered CRM to be a significant marketing tool for their own practice. Subsequently, SCRM was perceived as significant by approximately two-Thirds of respondents. Czech enterprises practice rather investigation of external online communities and contributing to them than building their own internal online community. Finally, the social sites are in this process used rather for short-Term communication with the customer than for the purpose of self-promotion or data mining. Furthermore, some differences were found in approach to digital marketing, CRM, and SCRM between consumer oriented and business oriented organizations.},
author_keywords={Business intelligence;  Customer relationship management;  Czech Republic;  Social CRM;  Social media},
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Critical factors underpinning the social CRM activities of SMEs (2014) Small Enterprise Research, 21, pp. 99-116; Chalupova, M., Fiala, R., Rojik, S., Socialni site tvoRene pro budovani regionalnich značek potravin v kraji Vysočina (2013) Scientific Papers of the University of Pardubice, Series D, Faculty of Economics, 20 (29), pp. 61-73. , online, cit. 2015-06-22; Jayachandran, S., Sharma, S., Kaufman, P., The role of relational information processes and technology use in customer relationship management (2005) Journal of Marketing, 69 (4), pp. 177-192; Kartiwi, M., Mac Gregor, R.C., Electronic commerce adoption barriers in small to medium-sized enterprises (SMEs) in developed and developing countries: A cross-country comparison (2008) Journal of Electronic Commerce in Organizations: Concepts, Methodologies, Tools, and Application, pp. 1441-1457. , IGI Global; Khodakarami, F., Chan, E.Y., Exploring the role of customer relationship management (CRM) systems in customer knowledge creation (2014) Information & Management, 51 (1), pp. 27-42; Kotler, P., (2007) Moderní Marketing, pp. 539-541. , Contemporary Marketing. Fourth European edition. Praha: Grada; Lendel, V., Varmus, M., Proposal of innovative approaches of relationship marketing in business (2015) Business: Theory and Practice, 16 (1), pp. 63-74; Lierre, S., (2013) Media Guru: Konference Digital Briefing 2014, , http://www.mediaguru.cz/2013/12/doba-digitalu-je-pryc-nyni-zijeme-v-postdigitalniere/#.VTvpctLtmkq, Doba digitálu je pryč, žijeme v postdigitální éRe [online], [cit. 2010-02-25]. Available from WWW:; Malthouse, E.C., Haenlein, M., Skiera, B., Wege, E., Zhang, M., Managing customer relationships in the social media era: Introducing the social CRM house (2013) Journal of Interactive Marketing, 27 (4), pp. 270-280; Markova, J., Myslivcova, S., Implementation of Crm in the industrial markets in the Czech Republic (2013) European Conference on Management, Leadership and Governance, pp. 412-422. , Alpen-Adria Universitat Klagenfurt and University of Maribor; Mathwick, C., Wiertz, C., De Ruyter, K., Social capital production in virtual P3 community (2008) Journal of Consumer Research, 34 (6); Negash, S., Business intelligence (2004) Communications of the Association for Information Systems, 13 (19); Nemeček, J., Vankova, L., Connections among CRM, cloud computing, and trading income of selected companies (2012) International Journal of Computers and Communications, 6 (1); Novotny, O., Pour, J., Slansky, D., Business intelligence: Jak využít bohatství ve vašich datech (2005) Grada, p. 254; Payne, A., Handbook of CRM: Achieving excellence in customer management (2006) Elsevier Butterworth-Heinemann, p. 438; Porter, C.E., Donthu, N., Cultivating trust and harvesting value in virtual communities (2008) Management Science, 54 (1), pp. 113-128. , http://pubsonline.informs.org/doi/abs/10.1287/mnsc.1070.0765, online, [cit. 2015-04-29]. Available from WWW:; Porter, C.E., Devaraj, S., Sun, D., A test of two models of value creation in virtual communities Journal of Management Information Systems, pp. 261-292. , 2013-7-1; Rodriguez, M., Ajjan, H., Peterson, R.M., CRM/Social media technology: Impact on customer orientation process and organizational sales performance (2014) Journal of Marketing Development, 8 (1), pp. 85-97. , http://www.na-businesspress.com/JMDC/RodriguezM_Web8_1_pdf, online [cit. 2015-04-25] Available from WWW:; (2012) What is Digital Marketing?, , http://www.simplydigitalmarketing.com/what-is-digital-marketing, Simply Digital Marketing., Available from WWW Accessed 17.02.12; Schiff, J.L., 8 CRM trends you need to watch (2012) CIO Magazine, , http://www.cio.com/article/2399823/enterprise-software/8-crm-Trends-you-need-To-watch.html, [cit. 2015-04-25] Available from WWW; Smith, K., What is digital marketing? (2007) Digital Marketing: The Time for a New Academic Major" Has Arrived. Journal of Marketing Education, 33 (1), pp. 93-106. , October 5. [Web log message]. Wymbs, C., April 2011; Schultz, D., Malthouse, E.C., Pick, D., From CM to CRM to CN2: A research agenda for the marketing communications transition (2012) Advances in Advertising Research, 3, pp. 421-432. , Gabler Verlag; Wimalachandra, D.Ch., Frank, B., Enkawa, T., Strategic openness in quality control: Adjusting NPD strategic orientation to optimize product quality (2014) Int. Journal of Industrial Engineering, 21 (6), pp. 348-359},
publisher={University of Pardubice},
issn={1211555X},
language={English},
abbrev_source_title={Sci. Pap. Univ. Pardubice Ser. D Fac. Econ. Adm.},
document_type={Article},
source={Scopus},
}

@ARTICLE{NoAuthor201118,
title={Modern marketing skills on the menu at DTW's digital breakfasts: In-house training transforms an agency},
journal={Human Resource Management International Digest},
year={2011},
volume={19},
number={7},
pages={18-20},
doi={10.1108/09670731111175533},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-80055047039&doi=10.1108%2f09670731111175533&partnerID=40&md5=8a10c36bf031648c2c1198995563f2b4},
abstract={Purpose: The purpose of this article is to describe award-winning in-house training that boosted the digital-marketing skills of employees at UK public-relations and marketing agency DTW. Design/methodology/approach: The article explains the reasons for the training, the form it took and the results it has achieved. Findings: The article details an 18-month program of "digital breakfasts" at which employees learned about such topics as the digital landscape, writing for the web, interactive advertising and digital marketing. Practical implications: It is reported that a staff survey showing that almost all staff engaged in new digital initiatives as a result of the training. The number of digital clients rose modestly, from 18 to 19, but turnover of digital sales rose by 56 percent, which reflected improved selling to existing clients. The board was so confident of the company's growing success that it decided to launch a specialist digital-media sub-brand, offering the full range of digital services. The article highlights the importance of digital skills in modern marketing and public relations. Originality/value: The article describes a training initiative that had a significant and immediate impact on the business, and brought about a change in outlook across the company and a positive view of the future. © Emerald Group Publishing Limited.},
author_keywords={Awards;  Employee development;  Marketing;  Public relations},
references={Pollitt, D., Human Resource Management International Digest editor, , wrote this article},
issn={09670734},
language={English},
abbrev_source_title={Hum. Resour. Manage. Int. Dig.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Fulgoni2014133,
author={Fulgoni, G.},
title={Uses and misuses of online-survey panels in digital research: Digging past the surface},
journal={Journal of Advertising Research},
year={2014},
volume={54},
number={2},
pages={133-137},
doi={10.2501/JAR-54-2-133-137},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84902586197&doi=10.2501%2fJAR-54-2-133-137&partnerID=40&md5=951bdea9003a3fa170cde26cd42da8cb},
abstract={Gian Fulgoni, co-founder and chairman emeritus of comScore, explores the risks of using online-survey panels for marketing managers who rely on online-survey results to make spending decisions on digital marketing. Fulgoni's research shows survey panel respondents" often as being "heavier users of the Internet than the average consumer - causing their survey responses to be biased toward the Internet" and unable to "recall accurately their own actual behavior." © Advertising Research Foundation 2014.},
references={Bremer, J., The Interaction of Sampling and Weighting in Producing a Representative Sample Online: An Excerpt from the ARF's 'Foundations of Quality 2' Initiative (2013) Journal of Advertising Research, 53 (4), pp. 363-371; Thomas, R.K., Fast and Furious. or Much Ado About Nothing? Sub-Optimal Respondent Behavior and Data Quality (2014) Journal of Advertising Research, 54 (1), pp. 17-31; Walker, R.W., Cook, W.A., You Can't Put a Price Tag on a Survey Participant's Enjoyment (2013) Journal of Advertising Research, 53 (3), pp. 254-257},
correspondence_address1={Fulgoni, G.email: GFulgoni@comscore.com},
publisher={World Advertising Research Center},
issn={00218499},
language={English},
abbrev_source_title={J. Advert. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{ArmañanzasSodupe201315,
author={Armañanzas Sodupe, E.},
title={Brief history and long future of the ebook [Breve historia y largo futuro del ebook]},
journal={Ilu},
year={2013},
volume={18},
pages={15-26},
doi={10.5209/rev_HICS.2013.v18.44307},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84989320503&doi=10.5209%2frev_HICS.2013.v18.44307&partnerID=40&md5=579b8c1d47d2ba53f9ed7c95d765bb62},
affiliation={Universidad Del País Vasco, Spain},
abstract={The study of the book overflows the boundaries of a single discipline as it is based on Economics, Sociology, Literature; the study of the electronic book (ebook) also inexcusably on technology. Its story has just begun but its development has been rapid, driven by technological advances that make it progress in hypermedia writing, publishing and digital marketing and devices for reading. Its future depends on these factors and it is not written, nor the effects that occur in society.},
author_keywords={Book hypermedia;  Ebook},
references={Birkerts, S., (1999) Elegía A Gutenberg. El Futuro de la Lectura en la Era Electrónica, , Madrid: Alianza Editorial; Díaz, P., Catenazzi, N., Aedo, I., (1996) De la Multimedia A la Hipermedia, , México: Alfaomega; Isaacson, W., (2011) Steve Jobs: La Biografía, , México: Debate; Alonso Arévalo, J., Cordón, J.A., El fenómeno amazon.com: la gestación del conocimiento basado en la confianza del cliente y el beneficio de la organización (2012) Libros Electrónicos y Contenidos Digitales en la Sociedad Del Conocimiento. Mercado, Servicios y Derechos, pp. 129-140. , CORDÓN GARCÍA J. A. et al. (coords.) 2012 Madrid: Pirámide; Darnton, R., What is the History of Books (1985) Reading in America: Literature and Social History, , DAVISON, C. N. (ed. Baltimore: John Hopkins University Press; Gómez Díaz, R., La evaluación de las aplicaciones de lectura (2012) Libros Electrónicos y Contenidos Digitales en la Sociedad Del Conocimiento. Mercado, Servicios y Derechos, pp. 291-304. , CORDÓN GARCÍA, J. A. et al. (coords. Madrid: Pirámide; Armanänzas, E., Información y conocimiento, dos planos en los que estar (2000) Estudios Sobre El Mensaje Periodístico, (6), pp. 351-353. , Madrid: Servicio de Publicaciones Universidad Complutense; Armanänzas, E., La revolución del libro multimedia (2010) Actas Del XXV Congreso Internacional de Comunicación "modelos de Negocio Para Una Economía Digital: El Valor de Los Contenidos", , http://www.unav.es/comunicacion/cicom/ediciones./CICOMXXVResumenes.pdf/, Universidad de Navarra, 25 y 26 de noviembre de 2010; Armanänzas, E., El libro electrónico, una gran herramienta para la cultura y la educación (2010) Actas Del Congreso Euro-Iberoamericano. Alfabetización Mediática y Culturas Digitales, , http://www.gabinetecomunicacionyeducacion.com/./El%20libro%20electronico,%20una%20gran%20herramienta%20para%20la%20educacion.pdf/, Sevilla, 13 y 14 de mayo [10-08-2013]; ASOCIACIÓN DE EDITORES AMERICANOS, Informe BookStats, , http://www.bookstats.org/pdf/BookStats-Press-Release-2013-highligths.pdf/, [25-06-2013]; DOSDOCE.COM, (2012) Cronología de la Edición Digital, , http://www.dosdoce.com/, [10-07-2013]; FEDERACIÓN DE EDITORES EUROPEOS, (2013) Encuentro de Editores Europeos, , http://encuentro_editores_europeos.fundaciongsr.com/, [20-08-2013]; FEDERACIÓN DE GREMIOS DE EDITORES DE ESPANä, (2012) Barómetro de Hábitos de Lectura y Compra de Libros de 2012, , http://www.federacioneditores.org/0_Resources/Documentos/130207NPR-FGEE-BarometroHabitosdeLectura2012.pdf, [07-07-2013]; IDC, (2013) El Mercado Del PC Se Encuentra en Descenso, , http://www.rpp.com.pe/2013-09-02-el-mercado-del-pc-se-encuentra-en-descenso-segun-idc-noticia_627254.html, [04-09-2013]; LABORATORIO DE IDEAS SOBRE EL LIBRO, (2013) Primera Oleada Sobre El Panorama Del Libro en España. Informe 2013, , http://laboratoriodellibro.com/project/informe-primera-oleada-sobre-el-panorama-del-sector-del-libro-en-espana.pdf, [03-07-2013]; Malagón Hernández, M.J., Frías Cabrera, Y., (2004) El Libro Electrónico: El Caso de Tecnologías de Información y Las Comunicaciones, , http://www.monografias.com/trabajos31/libro-multimedial/libro-multimedial.shtml/, [10-06-2013]; REAL ACADEMIA ESPANöLA, (2013) Propuesta Para la XXIII Edición Del Diccionario de la Real Academia Española, , http://www.rae.es/, [02-08-2013]; Sánchez, J.M., (2013) El Gigante de Software Estadounidense Se Hace Con la Que Fuera la Primera Compañía Mundial en la Venta de Estos Dispositivos Para Competir en un Sector Cada Vez Más Integrado y Espera Triplicar la Cuota de Mercado de Windows Phone en 2018, , http://www.abc.es/tecnologia/moviles/20130903/abci-microsoft-compra-nokia-millones-201309030754.html/, [04-09-2013]; Tecayehualt, E., (2013) Conoce Siete Increíbles Usos de la Nanotecnología, , http://es.gizmodo.com/conoce-los-increibles-usos-para-la-nanocelulosa-471784673, [17-06-2013]; País, E.L., (2013) Microsoft Ofrece Mil Millones Por Los E-books de Barnes and Noble, , http://tecnologia.elpais.com/tecnologia/2013/05/09/actualidad/1368088144_806656.html/, [10-06-2013]; García, C., (2013) Comienza El Juicio Contra Apple Por Subir Los Precios de Los 'E-books', , http://cultura.elpais.com/tag/fecha/20130603/, [07-07-2013]; Guerrero, T., La revolución del grafeno (2013) Nanotecnología. Extra. El Mundo, pp. 1-3. , 28 de mayo; Mora, M., Doncel, L., (2013) Bruselas Castiga A Luxemburgo y Francia Por El IVA Del Libro Digital, , http://cultura.elpais.com/tag/fecha/20130222, [10-06-2013]},
correspondence_address1={Armañanzas Sodupe, E.; Universidad Del País VascoSpain; email: emiliana.armananzas@ehu.es},
publisher={Universidad Complutense de Madrid},
issn={11354712},
language={Spanish},
abbrev_source_title={Ilu},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bicen201862,
author={Bicen, P. and Gudigantala, N.},
title={Exploring the relationships among paid search budget, social media presence and online performance: An examination of the US e-commerce industry},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={1},
pages={62-74},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059263244&partnerID=40&md5=cd91dba02c2053b312afe7afa5c4870a},
affiliation={Sawyer Business School, Suffolk University, 73 Tremont, Boston, MA  02108-2770, United States; Robert B. Pamplin Jr. School of Business, University of Portland, 5000 N Willamette Blvd., Portland, OR  97203, United States},
abstract={Digital and social media marketing activities are vital to fostering consumer engagement, nurturing consumer–brand relationships and generating market intelligence. Yet the relationships among firms’ digital marketing investments (eg paid search budget), social media presence and online firm performance are not well understood. This study focuses on the US e-commerce industry, identifying segments of the top 500 US e-commerce firms based on their paid search budget, social media presence and e-commerce performance measures, such as their web traffic, web sales, conversion rates and average ticket sizes. It then explores the relative impact of paid search budget and social media presence on e-commerce performance. Results show that there are two clusters of e-commerce firms: high spenders with high presence and low spenders with low presence. While the former constitute only 5 per cent of the industry, they have 27 per cent more repeat customers, three times higher return on investment, and make half of the industry’s web sales. Results also show that compared with social media presence, paid search budget is three to four times more effective in driving web traffic and eight times more effective in driving web sales. The results provide important strategic implications for marketing and brand managers for their digital marketing investments and social media presence. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Clustering analysis;  Conversion rates;  Digital and social media marketing;  E-commerce industry;  Paid search;  Web sales;  Web traffic},
references={Moorman, C., (2017) The CMO Survey: Highlights and Insights Report, , https://cmosurvey.org/wp-content/uploads/sites/15/2017/08/The_CMO_Survey-Highlights_and_Insights-Aug-2017.pdf, available at, accessed 26th November, 2017; Leone, C., (2017) How Much Should You Budget for Marketing in 2018, , https://www.web-strategiesinc.com/blog/how-much-budget-for-online-marketing-in-2014, (accessed 12th December, 2017); Stelzner, M.A., (2016) 2016 Social Media Marketing Industry Report, , https://www.socialme-diaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf, (accessed 8th December, 2017); McCarthy, J., (2015) Facebook Influences over Half of Shoppers Says DigitasLBi’s Connected Commerce Report, , http://www.thedrum.com/news/2015/04/24/facebook-influences-over-half-shoppers-says-digitaslbi-s-connected-commerce-report, (accessed 15th December, 2017); (2017) Latest Quarterly E-Commerce Report, , https://www.census.gov/retail/index.html#e-commerce, accessed 26th September, 2017; (2014) The US Digital Consumer Report, , http://www.nielsen.com/us/en/insights/reports/2014/the-us-digital-consumer-report.html, accessed 10th December, 2017; Wedel, M., Kannan, P., Marketing analytics for data-rich environments (2016) Journal of Marketing, 80 (6), pp. 97-121; Lamberton, C., Stephen, A., A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry (2016) Journal of Marketing, 80 (6), pp. 146-172; Schweidel, D., Moe, W., Listening in on social media: A joint model of sentiment and venue format choice (2014) Journal of Marketing Research, 51 (4), pp. 387-402; Marketer, E., (2016) The US Retail Industry 2016: Digital Ad Spending Forecast and Trends, , https://www.emarketer.com/Report/U.S.-Retail-Industry-2016-Digital-Ad-Spending-Forecast-Trends/2001780, accessed 20th December, 2017; John, L., Mochon, D., Emrich, O., Schwartz, J., What is the value of a like? (2017) Harvard Business Review, 95 (2), pp. 108-115; (2017) Amazon’s Advertising Spending in the United States from 2012–2016, , https://www.statista.com/statistics/192254/us-ad-spending-of-amazon, accessed 27th November, 2017; Popomaronis, T., (2017) Wal-Mart Vs Amazon: A Surprising Turn in the Battle for E-Commerce Glory, , https://www.forbes.com/sites/tompopo-maronis/2017/12/20/walmart-vs-amazon-a-surprising-turn-in-the-battle-for-e-commerce-glory/2/#2f0b70a779d3, (accessed 2nd January, 2018); Coleman, A., (2017) The E-Commerce Benchmark KPI Study 2017, , https://moz.com/blog/e-commerce-benchmark-kpi-study-2017, (accessed 1st January, 2018); (2017) Most Popular Social Network Sites in the United States in November 2016, , https://www.statista.com/statistics/265773/market-share-of-the-most-popular-social-media-websites-in-the-us/, Statista; Garde, V., Measuring the success of social marketing campaigns with web/digital analytics (2017) Applied Marketing Analytics, 1 (3), pp. 198-205; Farris, P.W., Hanssens, D.M., Lenskold, J.D., Reibestein, D.J., Marketing return on investment: Seeking clarity for concept and measurement (2015) Applied Marketing Analytics, 1 (3), pp. 267-282; (2014) Top 500 Guide: Profiles and Statistics of America’s 500 Largest Retail Websites Ranked by Annual Sales, , Internet Retailer, Vertical Web Media, Chicago, IL; Shmueli, G., Patel, N., Bruce, P., (2016) Data Mining for Business Analytics: Concepts, Techniques, and Applications with Xlminer, , John Wiley & Sons, Hoboken, NJ; Chiu, T., Fang, D.P., Chen, J., Wang, Y., Jeris, C., A robust and scalable clustering algorithm for mixed type attributes in large database environment (2001) Proceedings of the 7Th ACM SIGKDDD International Conference on Knowledge Discovery and Data Mining, pp. 263-268. , San Francisco, CA, 26th–29th August; Hennig-Thurau, T., Hofacker, C., Bloching, B., Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies (2013) Journal of Interactive Marketing, 27 (4), pp. 37-241; Kunst-Wilson, W.R., Zajonc, R.B., Affective discrimination of stimuli that can not be recognized (1980) Science, 207 (4430), pp. 557-558; Bijmolt, T., Leeflang, P., Block, F., Ana-lytics for consumer engagement (2013) Journal of Service Research, 13 (3), pp. 341-356; Zajonc, R., Mere exposure: A gateway to the subliminal (2001) Current Directions in Psychological Science, 10 (6), pp. 224-228; Wong, K., (2016) How Target Built a World-Class Digital Marketing Team: Tips from CMO Jeff Jones’, Available At, , https://www.forbes.com/sites/kylewong/2016/05/04/how-target-built-a-world-class-digital-marketing-team-tips-from-cmo-jeff-jones/#62cb678d88d7, (accessed 28th November, 2017); Zaroban, S., (2017) ‘Target Comes out on Top in Digital Marketing, , https://www.digitalcommerce360.com/2017/03/07/target-comes-out-top-digital-marketing/; (2017) Amazon.Com’, , https://www.ispionage.com/research/US/amazon.com, accessed 22nd December, 2017; Zackzkiewicz, A., (2017) Amazon, Wal-Mart and Apple Top List of Biggest E-Commerce Retailers, , http://wwd.com/business-news/business-features/amazon-wal-mart-apple-biggest-e-commerce-retailers-10862796/, accessed 9th November, 2017; (2013) How Social is Amazon?, , http://www.top500guide.com/how-social-amazon, accessed 8th December, 2017; Pasquarelli, A., (2017) Why Bestbuy is Reorganizing Its Marketing Team, , http://adage.com/article/cmo-strategy/buy-reorganizes-market-ing-team/308756/; Roose, K., (2018) Best Buy’s Secrets for Thriving in the Amazon Age, , https://www.nytimes.com/2017/09/18/business/best-buy-amazon.html, (accessed 19th February, 2018); Blair, I., (2017) ‘18 Essential Metrics to Measure Your Digital Marketing, , https://buildfire.com/essential-metrics-measure-digital-marketing/},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{MongeBenito201797,
author={Monge Benito, S. and Etxebarria Gangoiti, J.A.},
title={Competences basque advertising professionals consider most important to their work: A comparison 2008-2016},
journal={Communication and Society},
year={2017},
volume={30},
number={2},
pages={97-111},
doi={10.15581/003.30.2.97-111},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017020499&doi=10.15581%2f003.30.2.97-111&partnerID=40&md5=ec955908865d0b19a79bce94aaf44a74},
affiliation={Audiovisual Communication and Advertising Department, University of the Basque Country UPV/EHU, Spain},
abstract={This research explores the opinions of Basque advertising professionals regarding the importance of distinct areas of competence to their daily work and those in which they plan to pursue additional training over the next five years. Results of a survey conducted in 2016 are compared with data from a similar study conducted in 2008. Findings indicate that although sector opinion in the Basque County regarding the relative need for specific competences in the workplace has not substantially changed between 2008 and 2016, digital marketing skills have become substantially more important during this period. The areas of competence practicing professionals continue to consider most relevant to their work are creativity and strategic planning, followed by digital marketing, sales skills, management, media planning, graphic design and advertising copywriting. In addition to the functional competences covered in the prior study cited above, this study addresses attitudinal competences, which individuals surveyed agreed were crucial in their field. The findings presented here offer professional insight into the relative weight that competences should have in distinct areas of undergraduate advertising and public relations curricula. Of interest to schools operating within the European Credit Transfer and Accumulation System, the data compiled on the importance of attitudinal competences in daily sector work strongly suggest that attitudinal competences should carry a specific weight in ECTS credits awarded in this type of undergraduate programme. © 2017 Communication & Society.},
author_keywords={Advertising agencies;  Advertising and public relations studies;  Attitudinal competences;  Basque country;  Competences;  Higher education},
references={Almat, O., Puig, X., Situación actual de la universidad y de sus relaciones con las empresas (1999) Alta Dirección, 208, pp. 515-523; Alonso, L.E., Fernández, C.J., Nyssen, J.M., (2009) El debate sobre las competencias. Una investigación cualitativa en torno a la educación superior y el mercado de trabajo en España, , Madrid: ANECA; Bisquerra, R., Pérez, N., Las competencias emocionales (2007) Educación XXI, 10, pp. 61-82; (1999) Declaración conjunta de los Ministros Europeos de Educación reunidos en Bolonia el 19 de junio; Cajide, J., Competencias adquiridas en la universidad y habilidades requeridas por los empresarios (2002) Revista de Investigación educativa, 20 (2), pp. 449-467; (2016) Estudio de Identificación de Competencias Clave, Perfiles Profesionales y Nuevos Yacimientos de Empleo en la Economía Social Andaluza, , http://www.academia.edu/7498143/Proyecto_Financiado_por, July 15, Retrieved from; Corredor-Lanas, P., Farfán-Montero, J., Demandas y formación: Nuevos perfiles profesionales para la Publicidad en España (2010) Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 4 (1), pp. 97-116; Etxebarria-Gangoiti, J.A., Situación y evolución de las agencias de comunicación del País Vasco: Perfil de las agencias, expectativas para el negocio y estrategias de desarrollo (2010) Mediatika: Cuadernos de medios de comunicación, (12), pp. 5-33; Fariña, A., (2016) Competencias actitudinales: 7 competencias clave, , http://xn--alejandrofaria-2nb.com/competencias-actitudinales/, July 15, Retrieved from; Freire-Seone, M.J., Teijeiro-Álvarez, M., Pais-Montes, C., Políticas educativas y empleabilidad: ¿cuáles son las competencias más influyentes? (2011) Archivos Analíticos de Políticas Educativas, 28 (19), pp. 1-24; (2016) Definición de las competencias actitudinales y diseño de metodologías de desarrollo y evaluación de las competencial de los trabajadores/as de la atención sociosanitaria en el domicilio, , http://docplayer.es/9833740-Documento-de-sintesis-elaborado-por-proyectos-sociales-fundacion-pere-tarres.html, July 2016, Retrieved from; Gallego, M.L.V., Evaluación del aprendizaje para promover el desarrollo de competencias (2006) Educatio siglo XXI, 24, pp. 57-76; González, H.S., Muros, S.M., ¿Perfiles profesionales 2.0? Una aproximación a la correlación entre la demanda laboral y la formación universitaria (2013) Estudios sobre el mensaje periodístico, 19, pp. 981-993; López Ruiz, J.I., Un giro copernicano en la enseñanza universitaria: Formación por competencias (2011) Revista de Educación, 356, pp. 279-301; (2016) Libro blanco para el diseño de las titulaciones universitarias en el marco de la economía digital, , Ministerio de Industria, Energía y Turismo: Madrid; Mir, P., Rosell, A., Serrat, A., El observatorio del mercado de trabajo de recién titulados en la UPC en el año 2001-2002 (2003) XI Congreso de Innovación Educativa en las Enseñanzas Técnicas., , Villanova y la Geltru, España; Monge, S., Etxebarria, J.A., Profesionales de la Publicidad en la Comunidad Autónoma Vasca: Áreas de competencia técnica y necesidades formativas (2009) Zer-Revista de Estudios de Comunicación, 27 (14), pp. 349-368; Mora, J.G., García, A., University-to-work transition among young Spanish higher education graduates: Analytical approaches and results (2004) Jornada Internacional La transición al trabajo de los jóvenes Graduados Europeos, , Valencia, España; Murciano, M., (2005) Libro Blanco de Títulos de Grado en Comunicación, , Madrid: Agencia Nacional de Evaluación y Calidad Universitaria, Aneca; Núñez, P., García, A., Abuín, N., Profesionales digitales en publicidad y comunicación. Una aproximación a las necesidades del mercado laboral (2013) Cuadernos de Información y Comunicación, 18, pp. 177-187; Rodrigo-Alsina, M., Lazcano-Peña, D., La enseñanza en Comunicación y su proceso de adaptación al EEES como objeto de estudio: Una visión panorámica (2014) Communication & Society / Comunicación y Sociedad, 27 (2), pp. 221-239; (1998) La Educación Superior en el Siglo XXI. Visión y Acción, , París: Unesco; Villardón-Gallego, L., Learning Competence in University: Development and Structural Validation of a Scale to Measure//La competencia para aprender en la universidad: Desarrollo y validación de un instrumento de medida (2013) Journal of Psychodidactics, 18 (2), pp. 357-374; (2016) The Future of Jobs Report, , http://www3.weforum.org/docs/WEF_Future_of_Jobs.pdf, World Economic Forum},
publisher={Servicio de Publicaciones de la Universidad de Navarra},
issn={02140039},
language={English},
abbrev_source_title={Comun. Soc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{ToledanoCuervas-Mons2015978,
author={Toledano Cuervas-Mons, F. and San Emeterio, B.M.},
title={Content marketing tools for qualified web traffic [Herramientas de marketing de contenido para la generación de tráfico cualificado online]},
journal={Opcion},
year={2015},
volume={31},
number={Special Issue 4},
pages={978-996},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994637518&partnerID=40&md5=409d43878c68faa95c391fc8890c267d},
affiliation={Universidad Nebrija, Spain},
abstract={This study details the several marketing disciplines aimed at building trustful relationships with the audience and promote business opportunities on internet. The techniques described are based on the creation or publication of content and its dissemination through social media. This paper analizes the types of web traffic and describe the brand communication the methodology trough content. Finally defines stages and automatized processes of digital marketing and technology platforms used to achieve convert web traffic generated through. © 2015, Universidad del Zulia. All rights reserved.},
author_keywords={Content marketin;  Content strategy;  Inbound marketing;  Qualified web traffic},
references={Aguado, G., Inbound Marketing en LinkedIn para la gestión de marca (2015) Icono 14, (13), pp. 105-124; Castelló, A., (2013) La estrategia de medios sociales, el Inbound Marketing y la estrategia de contenidos: Sociales, el Inbound Marketing y la estrategia de contenidos, , http://dialnet.unirioja.es/servlet/articulo?codigo=4247809, Dialnet Recuperado (20/02/15), de; (2014) B2B Content Marketing Benchmarks, Budgets and Trends, , North America; (2014) La Sociedad de la Información en España 2014, , http://www.fundaciontelefonica.com/arte_cultura/publicaciones-listado/pagina-item-publicaciones/?itempubli=323; García Guardia, M.L., Núñez, P., (2009) Los Bloggers y su influencia en la imagen de una marca, (12), pp. 242-252. , http://www.icono14.net, Revista Icono14 [en línea] 1 de mayo de 2009, Recuperado (27/02/15), de; Godin, S., (2008) La vaca púrpura. Diferénciate para transformar tu negocio, , Ediciones Gestión 2000. Barcelona (España); Descripción general de la función de fuentes de campañas y de tráfico, , https://developers.google.com/analytics/devguides/platform/campaigns-overview?hl=es; Halligan, B., Shah, D., Shah, Y., Meerman Scott, D., (2009) Inbound Marketing: Get Found Using Google, Social Media and Blogs, , Wiley; Handley, A., Chapman, C.C., (2012) Content rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, , John Wiley & Sons. Hoboken (Estados Unidos); (2013) State of Inbound Marketing, , http://offers.hubspot.com/2013-state-of-inbound-marketing; (2013) Inversión Publicitaria en Medios Digitales Resultados del año 2013, , http://www.iabspain.net/wp-content/uploads/downloads/2014/03/Informe-Inversi%C3%B3n-Publicidad-Total-A%C3%B1o-2013.pdf; (2014) Uso del vídeo del marketing digital en 2014, , https://www.admanmedia.com/static/docs/2014UsodelVideoenelMarketingDigitalenEspana.pdf; (2014) Informe Infoadex Inversión publicitaria en España 2014, , http://www.infoadex.es/resumen_estudio_2014.pdf; http://www.internetworldstats.com/eu/es.htm; Montague, T., (2013) True Story: How to Combine Story and Action to transform Your Business, , Harvard Business Press. Boston (Estados Unidos); (2014) Indicadores destacados de la sociedad de la información, , http://www.ontsi.red.es/ontsi/sites/default/files/indicadores_destacados_enero_2014.pdf; Pulizzi, J., Barrett, N., (2009) Get content, get customers. Regueira, J. (2011). Big Brother is dead. El día que el consumidor hizo callar a las marcas, , ESIC Editorial. Madrid (España); Pulizzi, J., (2013) Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, , Mc Graw-Hill. Nueva York (Estados Unidos); Sanagustín, E., (2014) Estado de los contenidos en España 2014, , https://app.box.com/s/zz3j9uogzyyruo4lrwd4},
publisher={Universidad del Zulia},
issn={10121587},
language={Spanish},
abbrev_source_title={Opcion},
document_type={Article},
source={Scopus},
}

@ARTICLE{Gushchina2015322,
author={Gushchina, E.G. and Sizeneva, L.A. and Orlova, N.V. and Petrovna, L.E.},
title={Problems and prospects of internet marketing in Russia},
journal={Mediterranean Journal of Social Sciences},
year={2015},
volume={6},
number={5},
pages={322-334},
doi={10.5901/mjss.2015.v6n5p322},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84940860580&doi=10.5901%2fmjss.2015.v6n5p322&partnerID=40&md5=0d55d922987092d72538a17657281c2e},
affiliation={Volgograd State Technical University, V. I. Lenin Ave. 28, Volgograd, 400005, Russian Federation; Volgograd branch of Academy of Labour and Social Relations, Kim st. 6B, Volgograd, 400001, Russian Federation; Volgograd branch of Moscow Univeristy of Finances and Law MFUA, Bakhturova st. 25G, Volgograd, 400031, Russian Federation; Volgograd Academy of the Ministry of the Interior, Istoricheskaya st. 130, Volgograd, 400089, Russian Federation},
abstract={Transformation into information community and total expansion of Internet caused appearance of new sphere of marketing activity “digital marketing” and “Internet-marketing”. Forming of new concept of management gives modern instruments, allowing provide successful actions at the market, achieve maximal close contact between different organizations and the target customer at mutual minimization of costs due to use of Internet-media. In the article there are highlighted peculiarities, advantages and restrictions of using Internet-marketing. © 2015, Mediterranean Center of Social and Educational Research. All rights reserved.},
author_keywords={Canal of promotion;  Concept of management;  Globalization;  Information economy;  Internet-marketing},
references={Doroshenko, E.I., Guschina, E.G., Chesnokova, Z.A., Improvement of Marketing Technologies for Russian Advertising Market Research (2013) World Applied Sciences Journal, 24 (9), pp. 1206-1210; Gavrilov, A.Y., Titova, T.V., Management and self-management in the educational activity (2012) Vestnik of tourism and services high schools association, 2, pp. 64-71; Guschina, E.G., Morozova, I.A., Vitaljeva, E.M., The Role of the Concept of Advertising in Interaction Between the Market for Education Services and the Sphere of Business (2014) World Applied Sciences Journal, 31 (11), pp. 1979-1982; (2014) Internet in Russia and in world. Internet users in Russia, , http://www.bizhit.ru/index/users_count/0-151, Retrieved June 28, 2014, from; (2014) Internet in Russia: Dynamics of penetration: Winter 2013/2014, , www.runet.fom.ru, Retrieved July 23, 2014, from; (2014) Internet: Main data and facts. Internet globally and in Russia, , http://www.bizhit.ru/index/users_count/0-151, Retrieved July 27, 2014, from; Karaulova, N.M., Sizeneva, L.A., Elementary Unit of Mechanism of Interests Implementation of Economic Intercourse Subjects (2014) World Applied Sciences Journal, 30 (10), pp. 1380-1383; Karaulova, N.M., Sizeneva, L.A., Orlova, N.V., Lubetskiy, M.S., Chernykh, A.V., (2013) System Analysis and Synthesis of the Concept «Economic Interests' Protection», , www.idosi.org/wasj/wasj27%28elelc%2913/68a.pdf, World Applied Sciences Journal, 27 (Education, Law, Economics, Language and Communication); Kortunov, V., Fedulin, A.A., A critical analysis of the impact of elecommunications on the worldview of Russian society (2013) Middle East Journal of Scientific Research, 15 (10), pp. 1389-1395; Lichtenthal, J.D., Eliaz, S., Internet integration in business marketing tactics (2003) Industrial Marketing Management, 32 (1), pp. 3-13; Lipskiy, A., «Party of Internet» attacks the «Party of television» (2010) Novaya Gazeta, p. 133. , http://www.novayagazeta.ru/politics/659.html; Miller, R.J., Internet Marketing 101 (2010) Facial Plastic Surgery Clinics of North America, 18 (4), pp. 509-516; Morozova, I.A., Guschina, E.G., The Role of the Concept of Advertising in Interaction Between the Market for Education Services and the Sphere of Business (2014) World Applied Sciences Journal, 31 (11), pp. 1979-1982; (2014) Official site of Association of Communicative Agencies of Russia Date, , www.akarussia.ru, Retrieved June 23, 2014, from; Popkova, E.G., Morkovina, S.S., Patsyuk, E.V., Panyavina, E.A., Popov, E.V., Marketing strategy of overcoming of lag in development of economic systems (2013) World Applied Sciences Journal, 26 (5), pp. 591-595; Shakhovskaya, L.S., Akimova, O.E., Arakelova, I.V., (2012) Globalization of economic relations in modern global economy, , Volgograd: VolgGTU; Sharma, A., Trends in Internet-based business-to-business marketing (2002) Industrial Marketing Management, 31 (2), pp. 77-84; Tiago, M.T., Tiago, F., Revisiting the Impact of Integrated Internet Marketing on Firms' Online Performance (2012) European Evidences. Procedia Technology, 5, pp. 418-426; Volkov, D., Goncharov, S., (2014) Russian media environment: Television, printed press, , hhttp://www.levada.ru/17-06-2014/rossiiskii-media-landshaft-televidenie-pressa-internet, Internet Retrieved June 17, 2014, from; (2013) Zenith Optimedia, Advertising Expenditure Forecasts, , www.zenithoptimedia.com, Retrieved September 21, 2013 from},
publisher={Mediterranean Center of Social and Educational Research},
issn={20399340},
language={English},
abbrev_source_title={Mediterranean J. Soc. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{VargasDelgado20131057,
author={Vargas Delgado, J.J.},
title={Neuroadvertising graphics. Innovative process analytical method communicative visual advertising [Neuropublicidad gráfica. Innovador método analítico del proceso comunicativo de la publicidad visual]},
journal={Estudios Sobre el Mensaje Periodistico},
year={2013},
volume={19},
number={SPEC. APR},
pages={1057-1065},
doi={10.5209/rev-ESMP.2013.v19.42190},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84879322345&doi=10.5209%2frev-ESMP.2013.v19.42190&partnerID=40&md5=5e099ac57f0ef39172e6c2bbb835ea48},
affiliation={Universidad Europea de Madrid, Facultad de Artes y Comunicación, Spain},
abstract={Our research is focused on the effects of an experimental study that examines in depth deconstruction of visual advertising communication (graphic and digital) efficient. Constructive definition of the essence of visual communication messages. We have developed an analytical method of deconstruction of communicative efficiency applied to advertising graphics. A perceptive deconstruction where the building blocks are: attention, memory, perception, understanding, rhetoric and persuasion, reading and semantic condensation area. There are seven pillars of our analytical deconstruction nerve within the graphic and digital marketing communication.},
author_keywords={Attention;  Memory;  Neuroadvertising;  Visual and condensation advertising communication Semantics},
references={Bassat, L., (2001) El Libro Rojo de la Publicidad, , Barcelona, Plaza & James Editores; Benavides Delgado, J., (1994) La Crisis de la Publicidad, , Madrid, Editorial Comunicación 2000; Bunge, M., (1981) La Investigación Científica, , Barcelona, Ariel; Caldevilla Dominguez, D., (2004) Relaciones Públicas y Su Fundamentación, , Madrid, Vision Net; Clemente, M., Santalla, Z., (1991) El Documento Persuasivo, , Universidad Complutense de Madrid. Bilbao, Ediciones Deusto S.A; García Carrizo, J., Crowdsourcing y publicidad: una aplicación desde el punto de vista de la marca (2012) Revista de Comunicación Vivat Academia, (120). , http://www.ucm.es/info/vivataca/numeros/n120/DATOSS120.htm, septiembre 2012 Madrid Universidad Complutense En, [Consultado: 4 de noviembre de 2012]; Gómez Nieto, B., Tapia Frade, A., Díaz Chica, O., La comunicación corporativa a través de las páginas web: el caso de las ONGs españolas (2012) Revista de Comunicación Vivat Academia, (120). , http://www.ucm.es/info/vivataca/numeros/n120/DATOSS120.htm, septiembre 2012 Madrid Universidad Complutense en, [Consultado: 4 de noviembre de 2012]; Joannis, H., (1992) El Proceso de Creación Publicitaria, Planteamiento, Concepción y Realización de Los Mensajes, , Bilbao, Ediciones Deusto; Joannis, H., (1996) La Creación Publicitaria Desde la Estrategia de Marketing, , Bilbao, Ediciones Deusto; León, J.L., (1996) Los Efectos de la Publicidad, , Madrid, Ariel; Moliné, M., (2003) La Comunicación Activa, , Publicidad sólida. Barcelona, Deusto; Ortiz Sobrino, M.A., Rodríguez Barba, D., Pérez Serrano, M.J., (2011) Perfil de entrada de los futuros alumnos de comunicación en las universidades de Madrid, , http://www.ucm.es/info/seeci/Numeros/Numero26/DATOS.html, 2010/2012: la reafirmación de los rasgos Revista de Comunicación SEECI 26 noviembre 2011 Madrid Universidad Complutense [consultado: 4 de noviembre de 2012]; Vargas, J.J., (2012) Análisis de la Comunicación Publicitaria Gráfica: Deconstrucción de la Eficiencia Comunicativa Gráfica: Innovador Método Docente en El Análisis y Construcción de Los Mensajes Publicitarios, , Madrid, Vision Libros; Zunzunegui, S., (1984) Mirar la Imagen, , Bilbao, Universidad del País Vasco},
correspondence_address1={Vargas Delgado, J.J.; Universidad Europea de Madrid, Facultad de Artes y ComunicaciónSpain; email: jjesus.vargas@uem.es},
issn={11341629},
language={Spanish},
abbrev_source_title={Estud. Sobre Mensaje Periodistico},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mafas2019405,
author={Mafas, R. and Kuppusamy, M.},
title={Centennials and millennials‟ social content marketing behaviour: A predictive analytics approach},
journal={International Journal of Innovative Technology and Exploring Engineering},
year={2019},
volume={7},
number={5s},
pages={405-414},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063693144&partnerID=40&md5=37e552e7fae9c953d8c9de1f4a55fe29},
affiliation={Faculty of Computing Engineering & Technology, Asia pacific University of Technology & Innovation, Malaysia; Centre of Business Innovation & Digitisation, Faculty of Business & Management, Asia pacific University of Technology & Innovation, Malaysia},
abstract={Digital marketing has emerged with the technology advancement and is conducted with content marketing as its main fulcrum. Content marketing is a form of digital marketing focusing on effective contents to stimulate the interest of the online audiences. In this line, the emergence of social media platforms created a new marketing dimension termed as social content marketing which has evolved the way marketing is accomplished. The purpose of this study is to model the social media behaviour of centennials and millennials pertaining to social content marketing. Using descriptive and predictive analytical approaches, it was discovered that the social media behaviour of centennials and millennials, pertaining to their “LIKE” and “SHARE” of posts of different content types is dynamically associated with their demographic aspects namely gender, age and country of origin. For example, most of the males use Facebook and females use Instagram with age-wise minimal dissimilarities. Further, the analysis revealed the most preferred social media posts and its significant attributes which stimulate the centennials and millennials to “LIKE” and “SHARE” on social media. For instance, Stories (Testimonials) are the most preferred social media posts type with story content, readability and catchy title as the key attributes. Subsequently, a functional framework was designed with all the feasible aspects which can support to obtain significant benefits from the social content marketing. Such a framework is anticipated to be of benefit to marketeers who are in the realm of social content marketing. © BEIESP.},
author_keywords={Content marketing;  Social content marketing;  Social media behaviour},
references={Ashley, C., Tuten, T., Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement (2015) Psychology and Marketing, 32 (1), pp. 15-27; Baltes, P., Content marketing – the fundamental tool of digital marketing (2015) Bulletin of the Transilvania University of Braşov Series V: Economic Sciences, 8 (57), pp. 111-118; (2017) Content Marketing Interview Questions, , http://www.curata.com/blog/content-marketing-interview-questions/, [Online] Available from, Accessed: 30/04/2018]; (2017) Global Ad Spend to Hit $563.4 Billion in 2017 with Digital Driving Growth, , http://www.dentsuaegisnetwork.com/media/dentsuaegisnetworknewsdetaila/2017/2017_06_15?Global-ad-spend-to-hit-5634-billion-in-2017-with-digital-driving-growth, [online] Available from, Accessed: 26/04/2018]; Foroudi, P., Gupta, S., Nazarian, A., Duda, M., Digital technology and marketing management capability: Achieving growth in SMEs (2017) Qualitative Market Research: An International Journal, 20 (2), pp. 230-246; Halvorson, K., Rach, M., (2012) Content Strategy for the Web, , 2ndedn. Berkeley: New Riders; Hamedi, J., (2018) The Future of Content is Visual and Its Personal, , http://www.targetmarketingmag.com/article/the-future-of-content-is-visual-and-its-personal/#ne=8d181ff3dff805ead695195599e64cd3&utm_source=today-%40-target-marketing&utm_medium=newsletter&utm_campaign=2018-02-27, [Online] Available from, Accessed: 04/05/2018 2018]; Handley, A., Chapman, C.C., (2012) Content Rules, , New York: John Wiley & Sons; Hartmann, N.N., Weiland, H., Vargo, S.L., Converging on a new theoretical foundation for selling (2018) American Marketing Association, 82, pp. 1-18; Hoffman, D.L., Fodor, M., Can You Measure the ROI of Your Social Media Marketing? (2010) MIT Sloan Management Review, 52 (1), pp. 40-49; (2018) The Global State of Digital in 2018, , https:://hootsuite.com/pages/digital-in-2018, [online] Available from, Accessed: 26/04/2018]; (2016) A Guide to Social Content Marketing, , https:://www.i-scoop.eu/content-marketing/social-content/, [online] Available from, Accessed: 04/05/2018]; Kotler, P.T., Armstrong, G., (2012) Principles of Marketing, , 14th Ed. New York: Pearson; Kucuk, S.U., Krishnamurthy, S., An analysis of consumer power on the Internet (2007) Technovation, 27, pp. 47-56; Leeflang, P.S.H., Verhoef, P.C., Dahlstrom, P., Freundt, T., Challenges and solutions for marketing in a digital era (2014) European Management Journal, 32, pp. 1-12; Mangles, C., (2017) How Business Use Social Media, , https:://www.smartinsights.com/social-media-marketing/social-media-strategy/businesses-use-social-media-2017-report/, 2017 report [Online] Available from, Accessed: 30/04/2018]; Mangles, C., (2018) Facebook is on the Decline for Gen Z and Younger Millennials, but Why?, , https:://www.smartinsights.com/social-media-marketing/facebook-marketing/is-facebook-on-the-decline-for-gen-z-and-younger-millennials/, [Online] Available from, Accessed: 03/05/2018]; (2017) 60 Most Commonly Asked Questions about Digital Marketing - Answered, , http://marketingzen.com/60-common-questions-digital-marketing-answered/, [Online] Available from, Accessed: 30/04/2018]; Monsen, K.A., (2018) Intervention Effectiveness Research: Quality Improvement and Program Evaluation, , Springer:Minneapolis; Moorman, C., (2017) Marketers to Spend on Analytics; Use Remains Elusive, , https:://cmosurvey.org/2017/02/cmo-survey-marketers-to-spend-on-analytics-use-remains-elusive/, [Online] Available at, Accessed 30/04/2018]; Pazeraite, A., Repoviene, R., (2016) Content Marketing Elements and Their Influence. Management of Organizations: Systematic Research, 75 (7), pp. 97-109. , [Online], Available from, Accessed: 28 April 2018]; (2017) Why Instagram Stories are More Popular than Snapchat for Influencers, Brands and Everyday Users, , https:://www.pulse-advertising.com/blog/why-instagram-stories-are-becoming-more-popular-than-snapchat-for-influencers-brands-and-everyday-users/, [Online] Available at, Accessed 04/05/2018]; Quesenberry, K.A., (2018) The Basic Social Media Mistakes Companies Still Make, , https:://hbr.org/2018/01/the-basic-social-media-mistakes-companies-still-make, [Online] Available at, Accessed 30/04/2018]; Rakic, R., Beba, R., Mira, R., Digital Content Marketing for organizations as buyers. Ekonomika (2014) Journal of Economic Theory and Practice and Socialissues, 1, pp. 109-123; Rancati, E., Market-driven Management, Global Markets and Competitive Convergence. 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publisher={Blue Eyes Intelligence Engineering and Sciences Publication},
issn={22783075},
language={English},
abbrev_source_title={Int. J. Innov. Technol. Explor. Eng.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Drew2017251,
author={Drew, J. and Sachs, A.D. and Sueiro, C. and Stepp, J.R.},
title={Ancient grains & new markets: The selling of quinoa as story & substance},
journal={Developments in Corporate Governance and Responsibility},
year={2017},
volume={11},
pages={251-274},
doi={10.1108/S2043-052320170000011012},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021652213&doi=10.1108%2fS2043-052320170000011012&partnerID=40&md5=cfddb40888811041192f5537f1cc801c},
affiliation={Adelphi University, Garden City, NY, United States; Media Technologies and Culture in Communication Department, St. Mary's College of CaliforniaCA, United States; Pontificia Univresidad Catolica del Peru, Lima, Peru; Department of Anthropology and Tropical Conservation and Development Program, University of Florida, Gainesville, FL, United States},
abstract={This chapter examines the increase in global demand for quinoa (Chenopodium quinoa Willd.) and considers the impact of such demand on the Peruvian and Bolivian farmers who produce it. Specifically, it analyzes the social media marketing of U.S. based I Heart Keenwah (IHK) and considers the role of "storied food" with respect to corporate social responsibility (CSR) reporting in a Web 2.0 context. This chapter reports the results of textual, rhetorical, and cultural analyses of the digital marketing materials IHK deploys, and considers IHK's use of Web 2.0 tools to mobilize discourses of socially responsible marketing, and implications of industrial quinoa production on Andean biodiversity and indigenous culture. This chapter principally concludes that the social media and digital marketing materials that IHK deploys obfuscate the social, economic, and ecological complexities surrounding the quinoa industries in Peru and Bolivia. This chapter provides evidence of new tendencies in capitalist commodification, and demonstrates how the traditional and indigenous protectors of the quinoa plant species are being denied their agricultural and cultural heritages. Further more, it demonstrates how the language of corporate social responsibility is abused in the service of less sustainable, branded, and extractive imaginaries and corporate profit. Given the significant rise in international quinoa demand, IHK's explosive economic success, and IHK's reliance on Andean quinoa, this case study provides unique insights into global food capitalism in the age of social media. © 2017 by Emerald Publishing Limited.},
author_keywords={Andean region;  CSR reporting;  Neoliberalism;  Quinoa;  Social media;  Storied food;  Web 2.0},
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publisher={Emerald Group Publishing Ltd.},
issn={20430523},
language={English},
abbrev_source_title={Dev. Corp. Governance Responsib.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wirth2018435,
author={Wirth, N.},
title={Hello marketing, what can artificial intelligence help you with?},
journal={International Journal of Market Research},
year={2018},
volume={60},
number={5},
pages={435-438},
doi={10.1177/1470785318776841},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059481484&doi=10.1177%2f1470785318776841&partnerID=40&md5=a13c7d7db82bcd2118e35d20d3a6a964},
affiliation={PricewaterhouseCoopers GmbH, Friedrichstraße 14, Stuttgart, 70174, Germany},
abstract={Artificial intelligence based applications are emerging in a broad range of expert domains. News about AI based solutions in medicine, industrial production processes, logistics, mobility and digital marketing trigger discussions and a lot of speculation. The market research industry seems hesitant and at the same time eager to embrace this new technology. In this article the author provides a definition of artificial intelligence and its different forms: narrow AI, hybrid AI and strong AI. He concludes his reflection on the question whether it’s feasible to develop AI based marketing insights solutions with the recommendation: it’s time to embrace AI. © The Author(s) 2018.},
author_keywords={Ai;  Artificial intelligence;  Hybrid Ai;  Market research;  Marketing insights;  Narrow Ai},
references={Copeland, B.J., (2000) What is artificial intelligence?, , http://www.alanturing.net/turing_archive/pages/reference%20articles/what%20is%20ai.html, Retrieved from; Greenwald, T., (2011) How smart machines like iPhone 4S are quietly changing your industry., , https://www.forbes.com/sites/tedgreenwald/2011/10/13/how-smart-machines-like-iphone-4s-arequietly-changing-your-industry/#46547361598f, Retrieved from; Martínez de Pisón, F.J., Urraca, R., Quintián, H., Corchado, E., (2017) Hybrid artificial intelligent systems: Proceedings of the 12th international conference, HAIS 2017, La Rioja, Spain, June 21-23, 2017., , Cham, Switzerland: Springer; Turing, A.M., Computing machinery and intelligence (1950) Mind, 49, pp. 433-460. , https://www.csee.umbc.edu/courses/471/papers/turing.pdf, Retrieved from; (2018), https://en.wikipedia.org/wiki/Artificial_intelligence, 14 January. Retrieved from},
correspondence_address1={Wirth, N.; PricewaterhouseCoopers GmbH, Friedrichstraße 14, Germany; email: norbert.wirth@gmx.net},
publisher={SAGE Publications Ltd},
issn={14707853},
language={English},
abbrev_source_title={Int. J. Mark. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{LeDinh2018100,
author={Le Dinh, T. and Ayayi, A. and Vu, M.C. and Nomo, T.S.},
title={Managing co-creation rojects: The service-oriented perspective},
journal={Journal of Modern Project Management},
year={2018},
volume={5},
number={3},
pages={100-107},
doi={10.19255/JMPM01511},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040973731&doi=10.19255%2fJMPM01511&partnerID=40&md5=013617fa2c53b107525e3c33b933004c},
affiliation={Université du Québec À Trois-Rivières, Canada},
abstract={The paper examines the value co-creation process within project-based service environments that perform complex and different service-oriented projects. An approach is proposed based on the service-oriented perspective to reconcile project management and the co-creation process and to drive the partnership to its full potential and mutual success in project-based service environments. To validate the framework, we resort to a Living Lab for supporting digital marketing transformation. The results show that service organizations can better exploit their organizational capabilities and thus enhance their performance by integrating project management, co-creation processes and service-oriented frameworks.},
author_keywords={Co-creation process;  Living Lab;  Project management;  Service-oriented perspective},
references={Alderman, N., Ivory, C., Partnering in major contracts: Paradox and metaphor (2007) International Journal of Project Management, 25 (4), pp. 386-393; (2014) Amazon Mechanical Turk, , https://www.mturk.com/mturk/welcome, Retrieved August 23, 2014; Andersen, E.S., Value creation using the mission breakdown structure (2014) International Journal of Project Management, 32 (5), pp. 885-892; Artto, K.A., Wikström, K., Hellström, M., Kujala, J., Impact of services on project business (2008) International Journal of Project Management, 26 (5), pp. 497-508; Blohm, I., Leimeister, J.M., Krcmar, H., Crowdsourcing: How to benefit from (too) many great ideas (2013) MIS Quarterly Executive, 12 (4), pp. 199-211; Brandsen, T., Pestoff, V., Co-production, the third sector and the delivery of public services (2006) Public Management Review, 8 (4), pp. 493-501; Chan, P.W., Robinson, W., Lau, T., Material contradictions: Exploring paradoxes in Servitising construction (2015) Working Paper Proceedings, Engineering Project Organization Conference, , The University of Edinburgh, UK, June 24-26; Dinesen, B., Seemann, J., Gustafsson, J., Development of a program for telerehabilitation of COPD patients across sectors: Co-innovation in a network (2011) International Journal of Integrated Care, 11 (1); Dubé, P., Sarrailh, J., Billebaud, C., Grillet, C., Zingraff, V., Kostecki, I., Le livre Blanc des Living Labs (2014) Umvelt Service Design, Montréal; Eriksson, M., Niitamo, V.-P., Kulkki, S., (2005) State-ofthe- Art in Utilizing Living Labs Approach to User-centric ICT Innovation - A European Approach, , http://kgk.bmf.hu/system/files/Kallai_0.pdf, (Accessed 20 of March 2010); Etgar, M., A descriptive model of the consumer co-production process (2008) Journal of the Academy of Marketing Science, 36 (1), pp. 97-108; Gibbert, M., Leibold, M., Probst, G., Five styles of customer knowledge management and how smart companies use them to create value (2002) Eur. Manage. J, (20), pp. 459-465; Gido, J., Clements, J.P., (2012) Successful Project Management, , Mason, OH, South-Western Cengage Learning; Hobday, M., The project-based organization: An ideal form for managing complex products and systems (2000) Research Policy, 29 (7-8), pp. 871-893; Howe, J., (2009) Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, , Three Rivers Press; Karpen, I.O., Bove, L.L., Lukas, B.A., Linking service-dominant logic and strategic business practice, A conceptual model of a service-dominant orientation (2011) Journal of Service Research, 15 (1), pp. 21-38; Keränen, K., Dusch, B., Ojasalo, K., Moultrie, J., Co-creation patterns : Insights from a collaborative service design tool (2013) Conference Proceedings. 2nd Cambridge Academic Design Management Conference, pp. 1-14. , University of Cambridge; Kohtamäkia, M., Rajala, R., Theory and practice of value co-creation in B2B systems (2016) Industrial Marketing Management, (56), pp. 4-13; Larson, E.W., Gray, C.F., (2011) Project Management: The Managerial Process, , Irwin Professional Pub, Canadian 5th revised edition; Le Dinh, T., Pham Thi, T.T., Collaborative Business Service Modelling in Knowledge-Intensive Enterprises (2016) International Journal of Innovation in the Digital Economy (IJIDE), (4-7), pp. 1-22; Le Dinh, T., Rinfret L Raymond, L., Dong Thi, B.T., Reconciling knowledge management and e-collaboration systems: The information-driven knowledge management framework (2012) Proceedings of the 20th European Conference on Information Systems, , Barcelona, July 2012; Le Dinh, T., Vu, M.C., Phan, T.C., Nomo, S.T., A Service- Oriented Living Lab for Continuous Performance Improvement in SMEs (2016) Exploring Services Science. IESS 2016. Lecture Notes in Business Information Processing, 247, pp. 299-309. , Borangiu T., Dragoicea M., Nóvoa H. (eds), Springer, Cham; Lee, S.M., Olson, D.L., Trimi, S., Co-innovation: Convergenomics, collaboration, and co-creation for organizational values (2012) Management Decision, 50 (5), pp. 817-831; Lehmann, V., Frangioni, M., Dubé, P., Living Lab as knowledge system: An actual approach for managing urban service projects? (2015) Journal of Knowledge Management, 19 (5), pp. 1087-1107; Lengnick-Hall, C., Claycomb, V., Inks, L., From recipient to contributor: Examining customer roles and experienced outcomes (2000) European Journal of Marketing, 34 (3-4), pp. 359-383; Levén, P., Holmström, J., Consumer co-creation and the ecology of innovation: A living lab approach (2008) Public Systems in the Future: Possibilities, Challenges and Pitfalls; Lusch, R.F., Vargo, S.L., Service-dominant logic: Reactions, reflections and refinements (2006) Marketing Theory, 6 (3), pp. 281-288; Osborne, S., Strokosch, K., It takes two to tango? Understanding the coproduction of public services by integrating the services management and public administration perspectives (2013) British Journal of Management, 24 (S1), pp. S31-S47; Osborne, S.P., Co-production and the co-creation of value in public services: A suitable case for treatment? (2016) Public Management Review, 18 (5), pp. 71-77; Pallot, M., Trousse, B., Senach, B., Scapin, D., Living Lab Research Landscape: From User Centred Design and User Experience towards User Cocreation (2010) Proceedings of the Living Lab Summer School, , Paris, August 2010; Payne, A.F., Storbacka, K., Frow, P., Managing the co-creation of value (2008) Journal of the Academy of Marketing Science, 36 (1), pp. 83-96; Prahalad, C., Ramaswamy, V., Co-creation experiences: The next practice in value creation (2004) Journal of Interactive Marketing, 18 (3), pp. 5-14; Sangiorgi, D., (2012) An Introduction to Bisimulation and Coinduction, , Cambridge University Press; Sarjanen, S., Living Lab - Discovering the Essence (2010) Laurea University of Applied Sciences, , Laurea Leppävaara, Business Management Programme, Finlande; Schembri, S., Rationalizing Service Logic, or Understanding Services as Experience (2006) Marketing Theory, 6 (3), pp. 381-392; Simula, H., The rise and fall of crowd-sourcing? (2013) Proceedings of the Hawaii International Conference on System Sciences, pp. 2783-2791. , Hawaii; Smyth, H., (2015) Market Management and Project Business Development, , 1st Edition, Abingdon: Routledge; Spohrer, J., Maglio Paul, P., Bailey, J., Gruhl, D., Steps Towards a Science of Service Systems (2007) IEEE Computer, (1), pp. 71-77; Teixeira, J., Patrício, L., Nunes, N.J., Nóbrega, L., Fisk, R.P., Constantine, L., Customer experience modeling, from customer experience to service design (2012) Journal of Service Management, 23 (3), pp. 362-376; Tobing, D.H., Crowd-sourcing and project management: Scopus literature review (2015) Asian Research Publishing Network (ARPN), 2015; Vandermerwe, S., Rada, J., Servitisation of business, Adding value by adding services (1988) European Management Journal, 6 (4), pp. 314-324; Vargo, S.L., Lusch, R.F., Institutions and axioms, an extension and update of service-dominant logic (2016) Journal of the Academy of Marketing Science, 44 (1), pp. 5-23; Vargo, S., Maglio, P., Akaka, M., On value and value co-creation: A service systems and service logic perspective (2008) European Management Journal, 26 (3), pp. 145-152},
publisher={Editora Mundos Sociais},
issn={23173963},
language={English},
abbrev_source_title={J. Mod. Proj. Manag.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Li201675,
author={Li, Z. and Jarvenpaa, S.L. and Pattan, N.},
title={Cinetics: Fueling entrepreneurial innovations through crowdfunding},
journal={Journal of Information Technology Teaching Cases},
year={2016},
volume={6},
number={2},
pages={75-83},
doi={10.1057/s41266-016-0005-z},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85019652268&doi=10.1057%2fs41266-016-0005-z&partnerID=40&md5=6ecfa8c7aeb9caeee66b0e4cbedbe627},
affiliation={Carroll School of Management, Boston College, Chestnut Hill, MA  02467, United States; McCombs School of Business, University of Texas at Austin, B6500, Austin, TX  78712, United States},
abstract={The case examines how the founder of a startup company came up with the entrepreneurial idea and used Kickstarter as a platform to establish and grow his company. The case describes in detail the history of the company and charts out the crowdfunding campaigns that provided the company the initial funding. The case concludes at the point at which the founder is considering different funding options to scale the company even further. The case can be used in a variety of classes including digital business, open innovation, strategic IT management, digital innovation and entrepreneurship, and digital marketing. © 2016 Association for Information Technology Trust.},
author_keywords={Crowdfunding;  Digital innovation;  Entrepreneurship;  Kickstarter;  Open innovation},
references={Lakhani, K., Norris, M., Otazo, A., (2014) A Note on Funding Digital Innovation Startups, , Boston: Harvard Business School; von Hippel, E., Lead Users: A Source of Novel Product Concepts (1986) Management Science, 32 (7), pp. 791-805},
correspondence_address1={Jarvenpaa, S.L.; McCombs School of Business, University of Texas at Austin, B6500United States; email: sirkka.jarvenpaa@mccombs.utexas.edu},
publisher={Palgrave Macmillan Ltd.},
issn={20438869},
language={English},
abbrev_source_title={J. Infor. Technol. Teach. Classes},
document_type={Article},
source={Scopus},
}

@ARTICLE{Leeflang20141,
author={Leeflang, P.S.H. and Verhoef, P.C. and Dahlström, P. and Freundt, T.},
title={Challenges and solutions for marketing in a digital era},
journal={European Management Journal},
year={2014},
volume={32},
number={1},
pages={1-12},
doi={10.1016/j.emj.2013.12.001},
note={cited By 116},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84892530227&doi=10.1016%2fj.emj.2013.12.001&partnerID=40&md5=05185dba681c9f7bcf1fb32aeabe7a24},
affiliation={University of Groningen, Faculty of Economics and Business, Department of Marketing, Netherlands; Aston Business School, Birmingham, United Kingdom; McKinsey and Company, United Kingdom},
abstract={Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real challenges companies are facing going digital. In this study, we present these challenges based on results of a survey among a convenience sample of 777 marketing executives around the globe. The results reveal that filling "talent gaps", adjusting the "organizational design", and implementing "actionable metrics" are the biggest improvement opportunities for companies across sectors. © 2013 Elsevier Ltd.},
author_keywords={Analytics;  Big data;  Customers;  Firm strategies;  Online marketing;  Social media},
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Evidence from match survey and transaction data (2005), NBER Working Paper. 11515; Zhang, K., Evgeniou, T., Padmanabhan, V., Richard, E., Content contributor management and network effects in a UGC environment (2012) Marketing Science, 31 (3), pp. 433-447},
correspondence_address1={Verhoef, P.C.; University of Groningen, Faculty of Economics and Business, Department of MarketingNetherlands; email: p.c.verhoef@rug.nl},
issn={02632373},
language={English},
abbrev_source_title={Eur. Manage. J.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Reed201351,
author={Reed, D.},
title={IDM student competition 2013: English wine week},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2013},
volume={15},
number={1},
pages={51-55},
doi={10.1057/dddmp.2013.46},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84886647552&doi=10.1057%2fdddmp.2013.46&partnerID=40&md5=6ded450c6716c4686a0bb88df2053e23},
abstract={Each year, the Institute of Direct and Digital Marketing Student Competition sets entrants a live client brief to which they have to create a compelling response. In 2013, students were required to develop a plan for English Wine Week and show how they would generate incremental sales and attribute this increase to their campaign. The winning entry from University of Central Lancashire proposed a two-stage media campaign, including direct mail and multiple emails, which would generate vineyard visits and bottles sales, as well as capturing data on prospects for future marketing. © 2013 Macmillan Publishers Ltd.},
author_keywords={direct mail;  direct marketing;  email marketing;  English wine;  IDM Student Competition},
correspondence_address1={Reed, D.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Currie2018459,
author={Currie, C.S.M. and Dokka, T. and Harvey, J. and Strauss, A.K.},
title={Future research directions in demand management},
journal={Journal of Revenue and Pricing Management},
year={2018},
volume={17},
number={6},
pages={459-462},
doi={10.1057/s41272-018-0139-z},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042062940&doi=10.1057%2fs41272-018-0139-z&partnerID=40&md5=63b19dc3b098e49ab45c609b907bf5a0},
affiliation={School of Mathematics, University of Southampton, Southampton, SO17 1BJ, United Kingdom; Department of Management Science, Lancaster University, Bailrigg, Lancaster, LA1 4YX, United Kingdom; Carnival UK, Carnival House, 100 Harbour Parade, Southampton, SO15 1ST, United Kingdom; Warwick Business School, University of Warwick, Coventry, CV4 7AL, United Kingdom},
abstract={Pricing and revenue management faces new research challenges against the background of new markets for trading of personal data, new regulations on data privacy, opportunities for personalised pricing, demand learning and many more emerging trends and developments. In order to explore these challenges, the British Engineering and Physical Sciences Research Council funded an interdisciplinary workshop to identify future research directions in demand management. The workshop (led by the authors Strauss and Currie) took place in September 2017 in London, and brought together 33 academics and practitioners in demand management and related disciplines, including law, computer science, digital marketing and operational research. © 2018, Macmillan Publishers Ltd., part of Springer Nature.},
author_keywords={Demand management;  Future research directions;  Pricing},
references={Ban, G.-Y., Keskin, N.B., (2017) Personalized Dynamic Pricing with Machine Learning, , http://dx.doi.org/10.2139/ssrn.2972985, Accessed 23 May 2017; Besbes, O., Zeevi, A., Blind Network Revenue Management (2012) Operations Research, 60 (6), pp. 1537-1550; Chen, X.Z., Owen, C., Pixtonsimchi-Levi, D., (2015) A Statistical Learning Approach to Personalization in Revenue Management, , http://dx.doi.org/10.2139/ssrn.2579462, Accessed 15 Mar 2015; Chiappori, P., Rational Household Labor Supply (1988) Econometrica, 56 (1), pp. 63-90; Diewart, W.E., Afriat and Revealed Preference Theory (1973) The Review of Economic Studies, 40 (3), pp. 419-425; (2015) Data Privacy: What the Consumer Really Thinks, , https://dma.org.uk/uploads/ckeditor/Data-privacy-2015-what-consumers-really-thinks_final.pdf, Accessed June 2015; Gkatzelis, V., Aperjis, C., Huberman, B.A., Pricing Private Data (2015) Electronic Markets, 25 (2), pp. 109-123; Golrezaei, N., Nazerzadeh, H., Rusmevichientong, P., Real-Time Optimization of Personalized Assortments (2014) Management Science, 60 (6), pp. 1532-1551; Kallusudell, N.M., (2016) Dynamic Assortment Personalization in High Dimensions, , https://arxiv.org/abs/1610.05604, Accessed Sept 2017; Li, X.-B., Raghunathan, S., Pricing and disseminating customer data with privacy awareness (2014) Decison Support Systems, 59, pp. 63-73; Nobibon, F.T., Cherchye, L., Crama, Y., Demuynck, T., De Rock, B., Spieksma, F.C.R., Revealed Preference Tests of Collectively Rational Consumption Behavior: Formulations and Algorithms (2016) Operations Research, 64 (6), pp. 1197-1216; Strauss, A.K.R., Kleinsteinhardt, C., A Review of Choice-based Revenue Management: Theory and Methods (2018) Forthcoming in European Journal of Operational Research; Wittman, M., Belobaba, P., Personalization in airline revenue management—Heuristics for real-time adjustment of availability and fares (2017) Journal of Revenue and Pricing Management, 16 (4), pp. 376-396},
correspondence_address1={Strauss, A.K.; Warwick Business School, University of WarwickUnited Kingdom; email: arne.strauss@wbs.ac.uk},
publisher={Palgrave Macmillan Ltd.},
issn={14766930},
language={English},
abbrev_source_title={J. Revenue Pricing Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Shaltoni2016212,
author={Shaltoni, A.M.},
title={E-marketing education in transition: An analysis of international courses and programs},
journal={International Journal of Management Education},
year={2016},
volume={14},
number={2},
pages={212-218},
doi={10.1016/j.ijme.2016.04.004},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964930071&doi=10.1016%2fj.ijme.2016.04.004&partnerID=40&md5=94889833e3fa26faa62099eee0a04344},
affiliation={Alfaisal University, College of Business, Riyadh, Saudi Arabia},
abstract={E-marketing is an expanding and dynamic field that needs a skilled workforce. Educational institutes across the world have responded to this demand by introducing E-marketing courses and, recently, programs. This study aims at greater shared agreement about what E-marketing encompasses through exploring around 120 business school worldwide. In addition, a thorough analysis of the main books used in basic E-marketing or digital marketing courses was conducted to identify the main topics covered in these courses. The study concludes that E-marketing education is going through a transitional period at different levels. Implications regarding the topics and teaching of E-marketing are discussed. © 2016 Elsevier Ltd.},
author_keywords={E-dilemma;  E-marketing education;  Programs;  The Internet},
references={http://www.marketingpower.com/_layouts/Dictionary.aspx?dLetter=E, (accessed 7/2015); Beilock, R., Shell, T., Brokerage and the potential for electronic marketing of produce transportation (1992) Transportation Journal, 31 (4), pp. 60-71; Bradbard, D., Robbins, D., Riddle, E., Grigsby, W., Stuart, E., Business school curricular responses to the emergence of electronic commerce (2002) Journal of Internet Commerce, 1 (1), pp. 47-64; Brocato, E.D., White, N.J., Bartkus, K., Brocato, A.A., Social media and marketing education a review of current practices in curriculum development (2015) Journal of Marketing Education, 37 (2), pp. 76-87; Brown, K.G., Rynes, S.L., Charlier, S.D., Hosmanek, A., What do we teach in organizational behavior? An analysis of MBA syllabi (2013) Journal of Management Education, 37 (4), pp. 447-471; Burkey, J., The evolution of electronic commerce education (2007) Journal of Education for Business, 52 (8), pp. 276-281; Chaffey, D., Ellis-Chadwick, F., (2012) Digital marketing, , Pearson HE, NY; Chaffey, D., Smith, P., (2008) E-marketing excellence: Planning and optimizing your digital marketing, , Butterworth-Heinemann, Amsterdam; Collin, S., (2000) E-marketing, , John Wiley and Sons, Chichester; Cox, B., Koelzer, W., (2003) Internet marketing, , Prentice Hall, NJ; Crittenden, V.L., Crittenden, W.F., The undergraduate capstone marketing course: objectives, content, and pedagogy (2006) Journal for the Advancement of Marketing Education, 8 (2), pp. 79-88; Dann, S., Dann, S., (2011) E-marketing: Theory and application, , Palgrave Macmillan, Basingstoke; http://en.wikipedia.org/wiki/Internet_marketing, (accessed 7/2014); Fusilier, M., Durlabhji, S., E-business education worldwide on the right track? (2010) The International Journal of Management Education, 8 (2), pp. 23-30; Granitz, N., Koernig, S.K., Web 2.0 and marketing education: explanations and experiential applications (2011) Journal of Marketing Education, 33 (1), pp. 57-72; Gueldenzoph, L.E., E-commerce topics for business education: perceptions of employers and educators (2006) Delta Pi Epsilon Journal, 48 (1), pp. 19-27; Kleindl, A., (2001) E-marketing: Capitalizing on technology, , Thomson Learning, Ohio; Kotb, A., Roberts, C., Stoner, G., E-business in accounting education in the UK and Ireland: influences on inclusion in the curriculum (2013) The International Journal of Management Education, 11 (3), pp. 150-162; Li, E., Yen, H., Cheng, C., A fit-gap analysis of E-business curricula and job demand in Taiwan and the US (2008) Computers & Education, 51 (3), pp. 969-987; Lowe, B., Laffey, D., Is twitter for the birds? Using Twitter to enhance student learning in a marketing course (2011) Journal of Marketing Education, 33 (2), pp. 183-192; http://www.marketingedge.org/students/marketing-education-resources, Marketing edge website, (Accessed 15.02.16); McBride, N.K., A student-driven approach to teaching e-commerce (2005) Journal of Information Systems Education, 16 (1), pp. 75-83; Mehta, M.R., Shah, J.R., Morgan, G.W., Merging an E-business solution framework with CIS curriculum (2005) Journal of Information Systems Education, 16 (1), pp. 65-74; Mitchell, T., Strauss, J., Practitioner and academic recommendations for Internet marketing and E-commerce curricula (2001) Journal of Marketing Education, 23 (2), pp. 91-102; O'Connor, J., Glavin, E., Evans, M., (2004) Electronic marketing, theory and practice for the twenty-first century, , Pearson HE, Harlow; Payne, S., Whitfield, J., Flynn, J.M., Capstone business course assessment: exploring student readiness perspectives (2009) Journal of Education for Business, 83 (3), pp. 141-146; Reed, J., (2011) Get up to speed with online marketing: How to use websites, blogs, social networking and much more, , Prentice Hall, Harlow; Reedy, J., Schullo, S., (2004) Electronic marketing, integrating electronic resources into marketing process, , Thomson, Ohio; Rezaee, Z., Lambert, K.R., Ken Harmon, W., Electronic commerce education: analysis of existing courses (2006) Accounting Education: An International Journal, 15 (1), pp. 73-88; Roberts, M., Zahay, D., (2013) Internet marketing: Integrating online and offline strategies, , Cengage Learning, NY; Ryan, D., Jones, C., (2009) Understanding digital marketing: Marketing strategies for engaging the digital generation, , Kogan, London; Shaltoni, A.M., E-marketing education: defining the limits (2011) 7th International Conference on Business, Management and Economics, Izmir, Turkey, pp. 552-561. , 6-8 October; Strauss, J., El-Ansary, A., Frost, R., (2006) E-MARKETING, , Prentice Hall, NJ; Strauss, J., Frost, R., (1999) Marketing on the Internet: Principles of online marketing, , Prentice Hall, NJ; Strauss, J., Frost, R., (2014) E-marketing, , Prentice Hall, Boston; Strauss, J., Mitchell, T., Bennett, J., Similarities and differences in university Internet marketing courses (1999) Proceedings: Society for marketing advances, pp. 147-151. , J. Young, R. Green, F. Gilbert (Eds.); Tabor, S.W., Achieving significant learning in e-commerce education through small business consulting projects (2005) Journal of Information Systems Education, 16 (1), pp. 19-26; Urban, G., (2004) Digital marketing strategy: Text and cases, , Prentice Hall, NJ; Wymbs, C., Digital marketing: the time for a new "academic major" has arrived (2011) Journal of Marketing Education, 33 (1), pp. 93-106},
correspondence_address1={Shaltoni, A.M.; Alfaisal University, College of BusinessSaudi Arabia; email: ashaltoni@alfaisal.edu},
publisher={Elsevier Ltd},
issn={14728117},
language={English},
abbrev_source_title={Int. J. Manage. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wilson2012149,
author={Wilson, C.},
title={Case Study: Thunderhead - Nothing says 'I am' like personalized marketing},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={14},
number={2},
pages={149-153},
doi={10.1057/dddmp.2012.36},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84870273704&doi=10.1057%2fdddmp.2012.36&partnerID=40&md5=660514b195e508839fccfea4b6cf2462},
affiliation={Earnest, 12 Great Titchfield Street, London W1W 8BZ, United Kingdom},
abstract={Customer communications management software vendor Thunderhead needed to generate demand for its application among senior executives operating in Europe's largest banks and insurers. As a vendor of personalization, multi-channel software, the campaign had to practice what the company preaches. The I am campaign was created by Earnest to deliver the right message to the right executive at the right time. It included targeted direct mail and email, personalized URLs, online content, digital marketing and social marketing. The marketing activity was closely aligned with the vendor's sales force to maximize engagement, leading to a £4.4 m demand pipeline being created. © 2012 MACMILLAN PUBLISHERS LTD.},
author_keywords={B2B marketing;  Data profiling;  Direct mail;  Social marketing;  Thunderhead;  Viral video},
correspondence_address1={Wilson, C.; Earnest, 12 Great Titchfield Street, London W1W 8BZ, United Kingdom; email: chris.wilson@earnest-agency.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Gregory2012335,
author={Gregory, A. and Bentall, L.},
title={Data governance Protecting and managing the value of your customer data assets: Stage 3: Identifying and controlling the risk in using third-party processors},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={13},
number={4},
pages={335-344},
doi={10.1057/dddmp.2012.5},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84860439564&doi=10.1057%2fdddmp.2012.5&partnerID=40&md5=7c6391274e025e8d803ae1b61c3059a4},
abstract={In a previous edition of the IDM's Journal of Direct, Data and Digital Marketing Practice, we made the case for investing in your customer data and outlined an effective approach for improving the quality of data over the long term. With the case for treating customer data as a key business asset made in the first two papers, this third and final paper focuses on how organizations of any size can significantly reduce their risks and exposure when using third parties to process their data. It focuses on identifying third-party touch points and putting simple but effective risk management controls in place. © 2012 Macmillan Publishers LTD.},
author_keywords={Data governance;  Management process;  Risk;  Security;  Third-party processors},
references={http://www.forrester.com/rb/Research/calculating_cost_of_security_breach/ q/id/42082/t/2; http://www.ponemon.org/local/upload/fckjail/generalcontent/18/file/ 2010%20Global%20CODB.pdf; http://www.computerworlduk.com/news/security/3442/tk-maxx-data-breach- costs-could-hit-800m/; http://mike2.openmethodology.org/wiki/What_is_MIKE2.0; http://www.datameasures.com; http://www.ponemon.org/local/upload/fckjail/generalcontent/18/file/ 2010%20Global%20CODB.pdf; The Economist (2010) Data, Data Everywhere. A Special Report on Managing Information, , The Economist February; (2010) Turn Your Customer Data into A Strategic Business Asset-A Directors, , DQM Group Briefi ng; The DGI Data Governance Framework. Gwen Thomas, The Data Governance Institute; (2010) Risk and Compliance Series-The Role of Data Governance in GRC, , Governance Mike Ferguson Intelligent Business Strategies. July; (2010) Risk and Compliance Series-The Role of Data Governance in Mitigating Risk, , Governance Mike Ferguson Intelligent Business Strategies. August; Fisher, T., (2009) The Data Asset, , How Smart Companies Govern their Data for Business Success; Adelman, S., Moss, L., Abai, M., (2005) Data Strategy; Dyche, J., Levy, E., (2006) Customer Data Integration, , Reaching a Single Version of the Truth; English, L.P., (2009) Information Quality Applied, , Best Practices for Improving Business Information Processes; (2010) Customer Data-The Threat from Within-A Directors, , DQM Group briefi ng; Crosby, P.B., (1979) Quality Is Free, , and Penguin Group; Redman, T.C., (2001) Data Quality the Field Book, , Digital Press; McGilvray, D., (2008) Executing Data Quality Projects, , Elsevier},
correspondence_address1={Gregory, A.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Matei20125,
author={Matei, A. and Savulescu, C.},
title={Towards sustainable economy through information and communication technologies development: Case of the EU},
journal={Journal of Security and Sustainability Issues},
year={2012},
volume={2},
number={2},
pages={5-17},
doi={10.9770/jssi.2012.2.2(1)},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84897447236&doi=10.9770%2fjssi.2012.2.2%281%29&partnerID=40&md5=fe23a6a7b9172e638d2aaf44612eebd1},
affiliation={National School of Political Studies and Public Administration, Romania},
abstract={The global economy is facing a complex and outstanding challenge: the economic and financial crisis. The digital revolution represents the pillar for a competitive and sustainable global economy and Information and Communication Technologies can become a crucial factor for the economic recovery. The paper aims to highlight the significant contribution of Information and Communication Technologies to the development of sustainable knowledge economy. The paper achieves an analysis of ICT sector in the EU Member States. The comparative study is analyzing the correlation between the networked readiness, global competitiveness and ICT sector share in national economies in the EU27. The current paper also addresses main issues regarding digital marketing.},
author_keywords={Competitiveness;  Correlations;  ICT market;  Knowledge economy;  Sustainable economy},
references={Balkyte, A., Tvaronaviciene, M., Perception of competitiveness in the context of sustainable development: facets of "Sustainable competitiveness" (2010) Journal of Business Economics and Management, 11 (2), pp. 341-365. , doi:10.3846/jbem.2010.31; Baltac, V., (2011) Tehnologiile informatiei, p. 298. , Notiuni de baza [Information Technology. Fundamentals]. Andreco Educational; Baltac, V., (2012) Interview with Prof. Vasile Baltac,President of Association for Information and Communication Technologies, , http://www.avj.ro/node/185748/interbaltac, Development Gateway. Available on the Internet Romania; Borsekova, K., Petrikova, K., Vanova, A., The methodology of use and building competitive advantage on the regional level (2012) Journal of Security and Sustainability Issues, 2 (1), pp. 41-50; Castells, M., (1996) The Information Age: Economy, Society and Culture Volume I: The Rise of the Network Society., p. 656. , Oxford: Blackwell; Castells, M., (1997) The Information Age: Economy, Society and Culture Volume II: The Power of Identity., p. 584. , Oxford: Blackwell; Castells, M., (1998) The Information Age: Economy Society and Culture: End of Millennium., 3, p. 464. , Oxford: Blackwell; Cohen, G., Salomon, I., Nijkamp, P., Information-communications technologies (ICT) and transport:does knowledge underpin policy? (2002) Telecommunications Policy, 26 (1), pp. 31-52. , doi:10.1016/S0308-5961(01)00052-0; (2012), http://refresh.ro/2012/03/digital-marketing-report-2012/, Digital Marketing Report.Available on the Internet:; (1998) Our Competitive Future:Building the Knowledge Driven Economy, , DTI.,The Government's 1998 Competitiveness White Paper_December; (1999) Sixth Periodic Report on the Social and economic Situations of Regions in the EU, , http://ec.europa.eu/regional_policy/sources/docoffic/official/reports/toc_en.htm, European Commission. Brussels:Available on the Internet:; (2010) sustainable and inclusive growth, , http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2010:2020:FIN:EN:PDF, European Commission.A strategy for smart, Available on the Internet Europe 2020; (2012), http://epp.eurostat.ec.europa.eu/portal/page/portal/information_society/introduction, Eurostat. Available on the Internet; Lead Beater, C., (1999) New measures for the New Economy., , http://www.oecd.org/sti/industryandglobalisation/1947910.pdf, Report. Available on the Internet; Makštutis, A., Balkyte, A., Tumulavicius, V., Security sustainability and competitiveness:benchmarking attempts, (2012) Journal of Security and Sustainability Issues, 2 (1), pp. 5-12; Mansel, R., Avgerou, C., Quah, D., Silverstone, R., (2009) The Oxford Handbook of Information and Communication Technologies, , Oxford University Press; Matei, A., Matei, L., (2011) Knowledge Marketing and Development in the New Knowledge-Based Economy, , The 10th International Congress of the International Association on Public and Non-profit Marketing, June 16-17 2011, Porto, Portugal; Melody, W.H., Policy implications of the New Information Economy (2003) Institutional Analysis and Economic Policy. Dordrecht, pp. 411-432. , In Tool, M. and Bush, P. (Eds.) NL:Kluver; (1996) The Knowledge-based economy, , http://www.oecd.org/science/scienceandtechnologypolicy/1913021.pdf, OECD. OECD Publishing. Available on the Internet; (2011) OECD Guide to Measuring the Information Society 2011, , OECD. OECD Publishing; Porter, M.E., (2007) Building the Microeconomic Foundations of Prosperity:Findings from the Business Competitiveness Index, , Switzerland:World Economic Forum. The Global Competitiveness Report 2007-2008; Sheehan, P., Learning to Govern in the Knowledge Economy:Policy Coordination or Institutional Competition (1997) In Industrial Competitiveness in the Knowledge-Based Economy:The New Role of Governments., , OECD, Paris; Stiglitz, J., Knowledge as a global public good (1999) Global Public Goods:International Cooperation in the 21St Century, , In Kaul, F., Grunberg, I., Stern M.A. (Eds). New York:Oxford University Press; (2006) Connecting to the Networked Economy, p. 320. , The Global Information Technology Report.ISBN 978-1403999313 Palgrave Macmillan. World Economic Forum; (2007) World Economic Forum, , http://www.weforum.org/issues/global-information-technology, The Global Information Technology Report,Available on the Internet; (2008) World Economic Forum, , http://www.emiratesegov.ae/c/document_library/get_file?p_l_id=194367&folderId=1386276&name=DLFE-5115.pdf, The Global Information Technology Report. Available on the Internet; (2009) World Economic Forum., , http://www3.weforum.org/docs/WEF_GITR_Report_2010.pdf, The Global Information Technology Report Available on the Internet; (2010) World Economic Forum., , http://www3.weforum.org/docs/WEF_GITR_Report_2011.pdf, The Global Information Technology Report Available on the Internet; (2006) World Economic Forum, , http://www.ieseinsight.com/casos/study_0089-E.pdf, The Global Competitiveness Report Available on the Internet; (2007) World Economic Forum. Palgrave Macmillan, p. 608. , The Global Competitiveness Report,ISBN 978-1403996374; (2008) World Economic Forum, , https://members.weforum.org/pdf/GCR08/GCR08.pdf, The Global Competitiveness Report Available on the Internet; (2009) World Economic Forum, , https://members.weforum.org/pdf/GCR09/GCR20092010fullreport.pdf, The Global Competitiveness Report. Available on the Internet; (2010) World Economic Forum, , http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2010-11.pdf, The Global Competitiveness Report Available on the Internet},
publisher={General Jonas Zemaitis Military Academy of Lithuania},
issn={20297017},
language={English},
abbrev_source_title={J. Secur. Sustainability Issues},
document_type={Article},
source={Scopus},
}

@ARTICLE{Heinonen2007603,
author={Heinonen, K. and Strandvik, T.},
title={Consumer responsiveness to mobile marketing},
journal={International Journal of Mobile Communications},
year={2007},
volume={5},
number={6},
pages={603-617},
doi={10.1504/IJMC.2007.014177},
note={cited By 29},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-34548727999&doi=10.1504%2fIJMC.2007.014177&partnerID=40&md5=1b214cdf1fe858530da534fe3e07e4ea},
affiliation={Hanken Swedish School of Economics and Business Administration, PO Box 479, FIN-00101 Helsinki, Finland; Marketing Department, Hanken Swedish School of Economics and Business Administration, Helsinki, Finland; HANKEN, Swedish School of Economics and Business Administration, Helsinki, Finland},
abstract={Digital marketing media, e.g. internet and mobile phones, are considered powerful new opportunities to reach consumers but are dependent upon consumer responsiveness to the new media. Consumer responsiveness is a function of the perceived relevance of the marketing message and the acceptance of the medium of the message. Two empirical studies conducted in Finland showed that compared to traditional Direct Mail (DM) and commercial e-mail, the responsiveness to mobile marketing was considerably lower. The findings indicate that companies need to consider consumers' responsiveness in order to understand the marketing communication effectiveness in different traditional and new communication media. Copyright © 2007 Inderscience Enterprises Ltd.},
author_keywords={Consumer responsiveness;  Media acceptance;  Mobile marketing communication;  Relevance},
keywords={Electronic mail;  Internet;  Marketing;  Mobile phones, Consumer responsiveness;  Media acceptance;  Mobile marketing communication;  Relevance, Electronic commerce},
references={Barnes, S.J., Scornavacca, E., Mobile marketing: The role of permission and acceptance (2004) Int. J. Mobile Communications, 2, pp. 128-139; Constantiou, I.D., Damsgaard, J., Knutsen, L., Exploring perceptions and use of mobile services: User differences in an advancing market (2006) Int. J. Mobile Communications, 4, pp. 231-247; Ducoffe, R.H., How consumers assess the value of advertising (1995) Journal of Current Issues and Research in Advertising, 17, pp. 1-18; Ducoffe, R.H. (1996) 'Advertising value and advertising on the web', Journal of Advertising Research, 36, September-October, pp.21-3 5; Finnish Direct Marketing Association (2002) Suorat ostokanavat 2001. Tutkimus suomalaisten kuluttajien ostoista ja mielipiteistä suoramarkkinoinnin eri kanavista vuonna 2001. Helsinki, Finland: Suomen Suoramarkkinointiliitto, (Direct Marketing Channels 2001, Finnish Direct Marketing Association); Forrester Report (2001) Lussanet et al. The Marketer's Guide to SMS, Forrester Research Inc., European Research Center, Amsterdam; Godin, S., (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers, , New York, NY: Simon and Schuster; Gopal, R.D., Tripathi, A.K., Advertising via wireless networks (2006) Int. J. Mobile Communications, 4, pp. 1-16; Haghirian, P., Inoue, A., An advanced model of consumer attitudes toward advertising on the mobile internet (2007) Int. J. Mobile Communications, 5, pp. 48-67; Harvey, B., The expanded ARF model: Bridge to the accountable advertising future (1997) Journal of Advertising Research, 37, pp. 11-20. , March-April, pp; Heinonen, K., Strandvik, T., Communication as an element of service value (2005) Int. J. Service Industry Management, 16, pp. 186-198; Informed (2001) 'The New ARF Model', The Advertising Research Foundation, 4; Laukkanen, T., Measuring mobile banking customers' channel attribute preferences in service consumption (2007) Int. J. Mobile Communications, 5, pp. 123-138; Leppaniemi, M., Karjaluoto, H., Factors influencing consumers' willingness to accept mobile advertising: A conceptual model (2005) Int. J. Mobile Communications, 3, pp. 197-213; Lewis, D., Bridger, D., (2000) The Soul of the New Consumer: Authenticity-What We Buy and Why in the New Economy, , London, UK: Nicholas Brealey; Marinova, A., Murphy, J., Massey, B.L., Permission email marketing as a means of targeted promotion (2002) Cornell Hotel and Restaurant Administration Quarterly, 43, pp. 61-69; Merisavo, M., Vesanen, J., Arponen, A., Kajalo, S., Raulas, M., The effectiveness of targeted mobile advertising in selling mobile services: An empirical study (2006) Int. J. Mobile Communications, 4, pp. 119-127; Zeithaml, V., Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence (1988) Journal of Marketing, 52, pp. 2-22. , July, pp},
correspondence_address1={Heinonen, K.; Hanken Swedish School of Economics and Business Administration, PO Box 479, FIN-00101 Helsinki, Finland; email: kristina.heinonen@hanken.fi},
issn={1470949X},
language={English},
abbrev_source_title={Int. J. Mobile Commun.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Fulgoni201411,
author={Fulgoni, G. and Lipsman, A.},
title={Numbers, please: Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement},
journal={Journal of Advertising Research},
year={2014},
volume={54},
number={1},
pages={11-16},
note={cited By 27},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84896889681&partnerID=40&md5=30a42ad22287c8317814b8dd873d53da},
affiliation={ComScore, Inc, United States},
abstract={This paper examines the future of advertising investment into mobile and multi-platform campaigns. Future spend is expected to be driven by social media leaders facilitating marketing-effectiveness research into the area. Three critical factors will support the creation of a multi-platform effectiveness metric: mobile-platform shift, native advertising and Big-Data enablement. These new ways of measuring effectiveness will provide metrics that can deliver both top-line and bottom-line improvements and help marketers optimize campaigns in a way that maximizes impact through reaching the right audience more efficiently. With time, these advanced metrics will provide a substantially clearer assessment of digital marketing ROI and ensure that digital channels attract their fair share of media spend.},
references={Fulgoni, G., Mörn, M.P., Whither the Click? How Online Advertising Works (2009) Journal of Advertising Research, 49 (2), pp. 134-142},
correspondence_address1={ComScore, IncUnited States},
issn={00218499},
language={English},
abbrev_source_title={J. Advert. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Badawy2009219,
author={Badawy, A.M.},
title={Technology management simply defined: A tweet plus two characters},
journal={Journal of Engineering and Technology Management - JET-M},
year={2009},
volume={26},
number={4},
pages={219-224},
doi={10.1016/j.jengtecman.2009.11.001},
note={cited By 40},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-70749160855&doi=10.1016%2fj.jengtecman.2009.11.001&partnerID=40&md5=f9b7c3d6cb08d93661cff5a920e3e2d2},
affiliation={Journal of Engineering and Technology Management, JET-M, Merrifield, VA, United States},
abstract={The purpose of this article is to propose a definition of management of technology in a "twitter" form. In order to place the topical theme in the proper perspective, an exploration into the role technology plays in shaping our lives as well as the global landscape is undertaken. A brief discussion of leveraging technology and innovation for competitive advantage, evolutionary technology advancements, disruptive-technologies, social media networks, digital marketing, tourism and the hospitality industry, e-learning, and e-commerce as illustrative cases in point are presented. Finally, a brief definition is proposed. A conceptualization of the field of management of technology is essential for undertaking meaningful research. © 2009 Elsevier B.V. All rights reserved.},
author_keywords={A tweet;  Competitive advantage;  Digital divide;  Disruptive technologies;  E-commerce;  Evolutionary technology;  Innovation;  Leveraging technology;  Social media networks;  Technology management;  Technology management definition;  Tourism and hospitality industry},
keywords={Competitive advantage;  Digital divide;  Disruptive technology;  E-commerce;  Hospitality industry;  Social media;  Technology innovation;  Technology managements, Competition;  E-learning;  Electronic commerce;  Industrial management;  Innovation;  Internet;  Multimedia systems;  Network management;  Technological forecasting;  Technology, Engineering research},
references={Badawy, M.K., 2009. A Research Architecture for Technology Management Education, A Three Handbook of Technology Management: Key Concepts, Financial Tools and Techniques, Operations and Innovation Management, 1., Wiley, New York (this comprehensive will be available in a hard cover, and will also be posted on the web); Badawy, M.K., (2009) Information Technology Management, , Wikipedia, the Free Encyclopedia; The Cambridge Online Dictionaries, the Merriam-Webster Online, and the Britannica Online Encyclopedia; Lowe, P., (1995) The Management of Technology: Perception and Opportunities, , Chapman & Hall, United Kingdom; O'Brian, J., Information Technology Management (2009) Wikipedia, the Free Information Encyclopedia; National Research Council, (1987) Management of Technology: The Hidden Competitive Advantage, , National Academy Press, Washington, D.C},
correspondence_address1={Badawy, A.M.; Journal of Engineering and Technology Management, JET-M, Merrifield, VA, United States; email: jet-m@vt.edu},
issn={09234748},
coden={JETME},
language={English},
abbrev_source_title={J Eng Technol Manage JET M},
document_type={Article},
source={Scopus},
}

@ARTICLE{DeWitt200720,
author={DeWitt, M.},
title={Digital dos and don'ts},
journal={Print Professional},
year={2007},
volume={45},
number={6},
pages={20-23},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-38549166237&partnerID=40&md5=52f7ae2ede170177c4361a4003ae1a37},
abstract={Digital printing and variable data are adding value for end-users, providing growth in the digital printing market and capturing high-profit market. Printers are augmenting existing pressroom capabilities and focuses on helping customers to support the variable data to expand their businesses. Team Concept Printing & Thermography, Carol Stream, III., installed iGen3 in 2006 to compensate the increasing demand for digital printing and variable data. Several printers who initially wanted to steer clear of digital are realizing to adopt this technology to remain profitable in marketplace. The NextWave Digital Marketing reflects the variable data printing, e-mail marketing and personal URL (PURL) offerings. The printer can provide digital printing, variable data, and services for data formatting and storage.},
keywords={Data formatting;  End-users;  Variable data, Customer satisfaction;  Data storage equipment;  Electronic mail;  Profitability;  Thermal printing, Digital printing, Digital Printing;  Press Rooms;  Profitability;  Thermography},
issn={19386206},
language={English},
abbrev_source_title={Print Prof.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Srivastava2019,
author={Srivastava, A. and Bala, P.K. and Kumar, B.},
title={New perspectives on gray sheep behavior in E-commerce recommendations},
journal={Journal of Retailing and Consumer Services},
year={2019},
doi={10.1016/j.jretconser.2019.02.018},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062237244&doi=10.1016%2fj.jretconser.2019.02.018&partnerID=40&md5=eef8ad2b915dcab2d53cfddfe5476416},
affiliation={Fellow Program in Management, Area of Information Systems, Indian Institute of Management Ranchi, Suchna Bhavan, Meur's Road, Ranchi, 834008, India; Area of Information Systems, Indian Institute of Management Ranchi, Suchna Bhavan, Meur's Road, Ranchi, 834008, India; Kaliber Labs, Hyderabad India, 33, Sai Enclave, No.12, Banjara Hills, Hyderabad, 500034, India},
abstract={With the exponential rise in the size of data being generated, personalization based on recommender systems has become an important aspect of digital marketing strategy of E-Commerce companies. Recommender systems also help these companies in cross-selling, up-selling and to increase the customer loyalty. However, presence of certain users, known as gray sheep users, with eccentric taste, minimizes the overall efficiency of the recommender systems. Hence, their identification and removal from the computation system is critical for more efficient recommendations. This work presents psychographic models-based approaches for gray sheep user identification with improved performance. It also studies gray sheep behavior across different domains and contexts, apart from introducing the idea of gray sheep items. © 2019 Elsevier Ltd},
author_keywords={Collaborative Filtering;  Context Aware Recommender Systems;  Cross Domain Recommender Systems;  Gray Sheep Users;  Personalization;  Psychographic models},
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Serv., 46, pp. 58-69; Shiau, W.-L., Dwivedi, Y.K., Lai, H.-H., Examining the core knowledge on facebook (2018) Int. J. Inf. Manage, 43, pp. 52-63; Shiau, W.-L., Dwivedi, Y.K., Yang, H.S., Co-citation and cluster analyses of extant literature on social networks (2017) Int. J. Inf. Manag., 37, pp. 390-399; Srivastava, A., Gray sheep, influential users, user modeling and recommender system adoption by startups (2016), Proceedings of the 10th ACM Conference on Recommender Systems.RecSys, 2016; Srivastava, A., Bala, P.K., Kumar, B., Transfer learning for resolving sparsity problem in recommender systems: human values approach (2017) J. Inf. Syst. Technol. Manag., 14, pp. 323-337; Su, X., Khoshgoftaar, T.M., A survey of collaborative filtering techniques. Adv (2009) Artif. Intell., 2009, pp. 1-19; Tintarev, N., Masthoff, J., Designing and evaluating explanations for recommender systems (2011) Recommender Systems Handbook., pp. 479-510. , Springer Boston, MA, USA; Tong, C., Yin, X., Li, J., Zhu, T., Lv, R., Sun, L., Rodrigues, J.J.P.C., A shilling attack detector based on convolutional neural network for collaborative recommender system in social aware network (2018) Comput. J., 61, pp. 949-958; Valcarce, D., Parapar, J., Barreiro, Á., Finding and analysing good neighbourhoods to improve collaborative filtering (2018) Knowl.-Based Syst., 159, pp. 193-202; Vargas, S., Hristakeva, M., Jack, K., Mendeley: recommendations for researchers (2016), p. 365. , Proceedings of the 10th ACM Conference on Recommender Systems, RecSys ’16. ACM, New York, NY, USA; Verbert, K., Duval, E., Lindstaedt, S., Gillet, D., Context-aware recommender systems (2010) J. Univers. Comput. Sci., 16, pp. 2175-2178; Villegas, N.M., Sánchez, C., Díaz-Cely, J., Tamura, G., Characterizing context-aware recommender systems: a systematic literature review (2018) Knowl.-Based Syst., 140, pp. 173-200; Walter, F.E., Battiston, S., Yildirim, M., Schweitzer, F., Moving recommender systems from on-line commerce to retail stores (2012) Inf. Syst. E-Bus. Manag., 10, pp. 367-393; Wang, D., Liang, Y., Xu, D., Feng, X., Guan, R., A content-based recommender system for computer science publications (2018) Knowl.-Based Syst., 157, pp. 1-9; Weber, M., The Protestant Ethic and the Spirit of Capitalism (2013), Routledge; Webster, M., (2006), Merriam-Webster online dictionary; Westfall, R., Psychological factors in predicting product choice (1962) J. Mark., 26, pp. 34-40; Wilkinson, D., Testing a recommender system for self-actualization (2018), pp. 543-547. , Proceedings of the 12th ACM Conference on Recommender Systems; Winoto, P., Tang, T.Y., The role of user mood in movie recommendations (2010) Expert Syst. Appl., 37, pp. 6086-6092; Yan, Q., Wu, S., Wang, L., Wu, P., Chen, H., Wei, G., E-WOM from e-commerce websites and social media: which will consumers adopt? (2016) Electron. Commer. Res. Appl., 17, pp. 62-73; Yang, H.-C., Huang, Z.-R., Mining personality traits from social messages for game recommender systems (2019) Knowl.-Based Syst., 165, pp. 157-168; Yang, H., Li, Y., Identifying user needs from social media (2013) IBM Res. Div. San. Jose, 10513, p. 11; Yarkoni, T., Personality in 100,000 words: a large-scale analysis of personality and word use among bloggers (2010) J. Res. Pers., 44, pp. 363-373; Yildirim, H., Krishnamoorthy, M.S., (2008), pp. 131-138. , A random walk method for alleviating the sparsity problem in collaborative filtering, In: Proceedings of the 2008 ACM Conference on Recommender Systems, RecSys ’08. ACM, New York, NY, USA; Yu, X., Chu, Y., Jiang, F., Guo, Y., Gong, D., SVMs classification based two-side cross domain collaborative filtering by inferring intrinsic user and item features (2018) Knowl.-Based Syst., 141, pp. 80-91; Zhang, L., Zhang, H., Hao, S., An equity fund recommendation system by combing transfer learning and the utility function of the prospect theory (2018) J. Financ. Data Sci., 4, pp. 223-233; Zhang, Q., Wu, D., Lu, J., Liu, F., Zhang, G., A cross-domain recommender system with consistent information transfer (2017) Decis. Support Syst., 104, pp. 49-63; Zhang, Y., Zhao, Q., Economic recommendation with surplus maximization (2016), pp. 73-83. , Proceedings of the 25th International Conference on World Wide Web},
correspondence_address1={Srivastava, A.; Fellow Program in Management, Area of Information Systems, Indian Institute of Management Ranchi, Suchna Bhavan, Meur's Road, India; email: abhishek.srivastava13fpm@iimranchi.ac.in},
publisher={Elsevier Ltd},
issn={09696989},
language={English},
abbrev_source_title={J. Retail. Consum. Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Nelson201512,
author={Nelson, R.},
title={Challenges extend from simulation to compliance},
journal={EE: Evaluation Engineering},
year={2015},
volume={54},
number={7},
pages={12-15},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85019245347&partnerID=40&md5=5ee75d636bd1d658af227ab2a034f79e},
abstract={High-speed-digital serial I/O links and high-speed memory interfaces continue to evolve, presenting increasing test and measurement challenges. Multilevel modulation schemes, USB 3.1, DDR4/LPDDR4, and MIPI M-PHY are specific areas of focus while issues to be addressed include signal integrity and jitter as well as physical-layer (PHY) characterization, protocol variations, and compliance. Tami Pippert, Keysight Technologies’ high-speed digital marketing program manager, has elaborated on one aspect of the challenges. Demand for increased network bandwidth in data centers continues to grow. Several industry groups and standards bodies are using or are actively considering multilevel signaling such as pulse amplitude modulation (PAM) since it enables higher data rates for a given channel bandwidth compared to common non-return-to-zero (NRZ) signaling.},
keywords={Associative storage;  Modulation, Channel bandwidth;  High-speed memory;  Multi-level modulation scheme;  Multi-level signaling;  Network bandwidth;  Non-return to zeros;  Pulse amplitude modulations (PAM);  Test and measurement, Bandwidth},
correspondence_address1={Nelson, R.},
publisher={Nelson Publishing Inc.},
issn={01490370},
coden={EVENA},
language={English},
abbrev_source_title={EE Eval Engin},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cagle2011,
author={Cagle, E.},
title={Show preview : GRAPH EXPO's growing role},
journal={Printing Impressions},
year={2011},
volume={54},
number={8},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-80052098537&partnerID=40&md5=fac290220e9e7f7e34ed2bae257221c9},
abstract={A preview of 2011 GRAPH EXPO is presented. The show will feature the Marketing Pavilion sponsored by the Chicago chapter of the American Marketing Association (AMA) with the objective to offer a complete, single-source destination for marketing education, resources, and networking. The pavilion will focus on the tools and technologies needed for printers to beef up their marketing expertise, including digital marketing services, social media/content gathering tools, lead generation/management services, search engine optimization, and e-mail marketing services/software. The event will also focus on emphasis on digital gear, management information systems (MIS) and automation, including JDF workflows. The 2011 event will feature nine pavilions, including the new Marketing Pavilion, News Print, PackPrint, the Mailing & Fulfillment Center, GREENspace, Future Print, and Education Main Street.},
correspondence_address1={Cagle, E.},
issn={0032860X},
language={English},
abbrev_source_title={Print Impress},
document_type={Article},
source={Scopus},
}

@ARTICLE{Polinsky2018143,
author={Polinsky, L.},
title={Building an optimised information architecture through collaboration},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={2},
pages={143-148},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059255069&partnerID=40&md5=11f231d6cfc694ee5135b5b504df3fa2},
abstract={Keyword data, especially Big Data, can often appear like a jumbled pile of Scrabble letters. But with any stack, it is important to know where to start. This paper will provide tips on how to work through that stack of tiles to find the most in-demand topics in order to develop a satisfying web architecture strategy that supports content marketing and user experiences. It will also provide advice on how to convince teams and leadership how the website architecture will come together. Key takeaways include how to: use data to develop a website architecture based on searchers’ interests and business capabilities; work collaboratively with digital marketing teams to target those concepts most important to the overall business and customer; and present complicated data concepts. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Content strategy;  Information architecture;  SEO;  Sitemap},
references={Morrison, K., (2014) 81% of Shoppers Conduct Online Research before buying’, Infographic, , http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/, accessed 28th February, 2018; Young, W., (2017) 5 Reasons Why Websites Still Matter to Local Search in 2017’, Available At, , https://searchengineland.com/5-reasons-websites-still-matter-local-search-2017-275080, (accessed 28th February, 2018); (2018) Information Architecture Basics, , https://www.usability.gov/what-and-why/information-architecture.html, (accessed 28th February, 2018); Singhal, A., (2012) Introducing the Knowledge Graph: Things, Not Strings, , https://www.blog.google/products/search/introducing-knowledge-graph-things-not/, accessed 28th February, 2018},
correspondence_address1={Polinsky, L.email: lpolinsky@gmail.com},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mookherjee201649,
author={Mookherjee, R. and Mukherjee, J. and Martineau, J. and Xu, L. and Gullo, M. and Zhou, K. and Hazlewood, A. and Zhang, X. and Griarte, F. and Li, N.},
title={End-to-end predictive analytics and optimization in Ingram Micro's two-tier distribution business},
journal={Interfaces},
year={2016},
volume={46},
number={1},
pages={49-73},
doi={10.1287/inte.2015.0834},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84956949305&doi=10.1287%2finte.2015.0834&partnerID=40&md5=0fd2e0a6060adb61d9c39ceda08294ce},
affiliation={Global Business Intelligence and Analytics Center, Ingram Micro Inc., Irvine, CA  92612, United States},
abstract={Ingram Micro, the world's largest distributor of technology products, operates in a high-volume low-margin environment. The company started its Business Intelligence and Analytics practice in North America in 2009. This group has since built and deployed a scalable, innovative price-optimization engine, a set of analytics applications to identify sales opportunities for Ingram Micro's sales force and an integrated digital marketing platform to run data-driven marketing campaigns for its customers and end-user businesses. Since 2011, these products and analytics programs have generated $1.3 billion of incremental product revenue and $42 million of incremental gross profit. Our next steps are to continue to implement these best practices in regions outside of North America and continue our activities that enable our sales force to generate revenue. © 2016 INFORMS.},
author_keywords={Business-to-business-to-business (B2B2B) commerce;  Marketing automation;  Nonlinear optimization;  Parameter estimation;  Predictive lead scoring;  Price elasticity;  Price optimization;  Propensity modeling},
references={(2015) CONTEXT Value Chain Analytics, , http://www.contextworld.com/services;jsessionidD3B4454A4DD55F3A42E53E01DD18675935, Accessed September 25, 2015; Cooper, L.G., Nakanishi, M., (1989) Market-Share Analysis: Evaluating Competitive Marketing Effectiveness, , International Series in Quantitative Marketing (Kluwer Academic Publishers, Boston); Gelman, A., Carlin, J.B., Stern, H.S., Dunson, D.B., Vehtari, A., Rubin, D.B., (2013) Bayesian Data Analysis, , 3rd ed. (CRC Press, Boca Raton, FL); Micro, I., (2015) Intelligence Ingram, , http://intelligence.ingrammicro.com/, Accessed September 25, 2015; Johnson, M., (2010) Seizing the White Space: Business Model Innovation for Growth and Renewal, , (Harvard Business Press, Cambridge, MA); Kuhn, W.A., Tucker, A.W., Nonlinear programming (1951) Proc. Second Berkeley Symp. Math. Statist., pp. 481-492. , Neyman J, ed. (University of California Press, Berkeley, CA); (2015) Tracking Services, , https://www.npd.com/wps/portal/npd/us/solutions/tracking-services/, Accessed September 25, 2015; (2015) Service Oriented Architecture: What is SOA?, , http://www.opengroup.org/soa/source-book/soa/soa.htm, Accessed September 25, 2015; (2015) Marketing to Businesses: Plan and Execute Marketing Automation Campaigns with Oracle Eloqua, , https://www.oracle.com/marketingcloud/products/cross-channel/marketing-to-businesses.html, Accessed November 13, 2015; Phillips, R., (2005) Pricing and Revenue Optimization, , (Stanford University Press, Stanford, CA); (2015) The World's Leading Enterprise Survey Platform, , http://www.qualtrics.com, Accessed November 13, 2015; Talluri, K.T., Van Ryzin, G.J., (2005) The Theory and Practice of Revenue Management, , (Springer, New York); (2015) B2B Optimization Platform, , http://www.zilliant.com/optimization-platform/, Accessed September 25, 2015},
publisher={INFORMS Inst.for Operations Res.and the Management Sciences},
issn={00922102},
language={English},
abbrev_source_title={Interfaces},
document_type={Article},
source={Scopus},
}

@ARTICLE{Fortezza2015563,
author={Fortezza, F. and Pencarelli, T.},
title={Potentialities of Web 2.0 and new challenges for destinations: insights from Italy},
journal={Anatolia},
year={2015},
volume={26},
number={4},
pages={563-573},
doi={10.1080/13032917.2015.1040813},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84943819121&doi=10.1080%2f13032917.2015.1040813&partnerID=40&md5=be5f716fe5d95d1ed0e0f1f0d08b03b2},
affiliation={Department of Economics and Management, University of Ferrara, Ferrara, Italy; Department Economics, Society and Politics, University of Urbino Carlo Bo, Urbino, Italy},
abstract={Web 2.0 influences the relationship between supply and demand even in the tourism sector, forcing those who manage destinations (destination management organizations, DMOs) to review the ways in which they enhance a territory's assets. As an exploratory contribution, this paper aims to answer two research questions: are the daily activities on social networks able to influence the marketing approach of DMOs, and in what ways and to what extent can the daily activities on social networks enhance the brand equity of destinations? This study aims to achieve this goal by analysing the digital marketing activities of one of the top Italian destinations (case study method). This paper shows that Web 2.0 offers many opportunities for value creation and promotion, but it also presents important challenges. © 2015 Taylor & Francis.},
author_keywords={crowdsourcing;  destinations;  social networks;  value;  Web 2.0},
keywords={demand analysis;  marketing;  social network;  tourist destination;  World Wide Web, Italy},
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A study of US and Canadian tourists’ perspectives (2007) International Journal of Tourism Research, 9, pp. 59-72; Cosenza, V., (2012) Le APT regionali italiane su Facebook e Twitter [The Italian agencies for regional promotion on Facebook and Twitter], , http://www.blogmeter.it/blog/social-analytics-blog/2012/11/30/le-apt-regionali-italiane-su-facebook-e-twitter-vincenzo-cosenza-a-bto-2012/, Retrieved from; Cova, B., From marketing to societing: When the link is more important than the thing (1999) Rethinking marketing: Towards critical marketing accountings (pp. 64–83), , Brownlie D., Saren M., Wensley R., Whittington R., (eds), London: Sage; Del Chiappa, G., (2011) Disintermediation of hotel reservations: The perception of different groups of Italian online buyers, , aApril, Paper presented at TTRA Europe and AFM Conference 2011 Creativity and Innovation in Tourism, Archamps; Del Chiappa, G., Trustworthiness of Travel 2.0 applications and their influence on tourists’ behaviour: An empirical investigation in Italy (2011) Information and communication technologies in tourism 2011 (pp. 331–342), , Law R., Fuchis M., Ricci F., (eds), Vienna: Springer; Eisenhardt, K.M., Building theories from case study research (1989) Academy of Management Review, 14, pp. 532-550; Eisenhardt, K.M., Graebner, M.E., Theory building from cases: Opportunities and challenges (2007) Academy of Management Journal, 50, pp. 25-32; Fortezza, F., (2009) Approcci di marketing tribale: il caso Fichimori [Tribal marketing approaches: The Fichimori case study], , January, Paper presented at 8th International Congress Marketing Trends, Paris; Fortezza, F., Pencarelli, T., Experience marketing: Specific features and trends. The Wish Days case study (2011) Journal of Marketing Trends, 1, pp. 57-69; Fotis, J., Buhalis, D., Rossides, N., Social media impact on holiday travel planning (2011) International Journal of Online Marketing, 1 (4), pp. 1-19; Fyall, A., Garrod, B., Tosun, C., Destination marketing: A framework for future research (2006) Progress in tourism marketing (pp. 75–86), , Kozak M., Andreu L., (eds), Oxford: Elsevier; Gilmore, J.H., Pine II, B.J., (2007) Authenticity: What consumers really want, , Boston, MA: Harvard Business School Press; Gretzel, U., Jamal, T., Conceptualizing the creative tourist class: Technology, mobility, and tourism experiences (2009) Tourism Analysis, 14, pp. 471-481; Gummesson, E., Relationship marketing as a paradigm shift: Some conclusions from the 30R approach (1997) Management Decision, 35, pp. 267-272; Hanna, R., Rohm, A., Crittenden, V.L., We're all connected: The power of the social media ecosystem (2011) Business Horizons, 54, pp. 265-273; Hays, S., Page, S.J., Buhalis, D., Social media as a destination marketing tool: Its use by national tourism organisations (2013) Current Issues in Tourism, 16, pp. 211-239; Kaplan, A.M., Haenlein, M., Users of the world, unite! The challenges and opportunities of social media (2010) Business Horizons, 53, pp. 59-68; Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., Social media? Get serious! Understanding the functional building blocks of social media (2011) Business Horizons, 54, pp. 241-251; Kim, A.J., Ko, E., Do social media marketing activities enhance customer equity? 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A content analysis on Twitter, , January, Paper presented at 10th International Congress Marketing Trends, Paris; Yin, R.K., (1994) Case study research. Design and methods, , London: Sage; Yoo, K.H., Lee, Y., Gretzel, U., Fesenmaier, D.R., Trust in travel-related consumer generated media (2009) Information and communication technologies in tourism 2009 (pp. 49–59), , Höpken W., Gretzel U., Law R., (eds), Vienna: Springer},
correspondence_address1={Fortezza, F.; Department of Economics and Management, University of FerraraItaly},
publisher={Routledge},
issn={13032917},
language={English},
abbrev_source_title={Anatolia},
document_type={Article},
source={Scopus},
}

@ARTICLE{Smith2011,
author={Smith, M.},
title={Hybrid production: Mix and match printing},
journal={Printing Impressions},
year={2011},
volume={54},
number={2},
page_count={4},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-79957596066&partnerID=40&md5=3623e0045e641c473f361af7aea7fd75},
abstract={MSP Digital Marketing, headquartered in New Canaan, CT, has added a Presstek 52DI-AC digital offset press, a move towards hybrid print production. The press has allowed DigitalXPress a capability to run variable data in one color, potentially even on its HP Indigos, and then add full-color static elements on the DI, thereby saving click charges. To increase its production flexibility, the company is color matching across press platforms. The Kennickell Group, in Savannah, GA, added standard-format digital printing to the firm's sheetfed offset services, extending its capabilities to large-format digital printing by installing an HP Scitex FB6100 UV inkjet printer. Kennickell offers a completely different digital/offset integration through this equipment that include Quick Response (QR) codes and links in all of its offset and digital promotional pieces.},
correspondence_address1={Smith, M.},
issn={0032860X},
language={English},
abbrev_source_title={Print Impress},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bogea201811,
author={Bogea, F. and Brito, E.P.Z.},
title={Determinants of social media adoption by large companies},
journal={Journal of Technology Management and Innovation},
year={2018},
volume={13},
number={1},
pages={11-18},
doi={10.4067/S0718-27242018000100011},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064755554&doi=10.4067%2fS0718-27242018000100011&partnerID=40&md5=d38831e1975906a8e7b1ebd5293507c8},
affiliation={Fundação Getúlio Vargas, FGV/EAESP, R. Itapeva, 474-Bela Vista, São Paulo, Brazil},
abstract={Social media marketing has become a central issue for companies and marketers. Few studies have, however, specifically researched factors and barriers influencing the adoption of social media at company level. This study addresses this gap by focusing on furthering the theory involved in the adoption social media at company level. Based on the findings of semi-structured in-depth interviews with 17 marketing executives of large companies in Brazil, six variables that weigh in the adoption of social media were identified: the demonstrability of the results, the customers’ presence on Social media, knowledge of social media, stakeholder influence, common sense as related to digital marketing and the executive’s age. Additionally, we propose a theoretical model of social media adoption, in the light of the Technology Acceptance Model (TAM). © Universidad Alberto Hurtado, Facultad de Economía y Negocios.},
author_keywords={Social media adoption;  Social media marketing;  TAM;  Technology adoption},
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New York: Free Press; Sarosa, S., Adoption of Social Media Networks by Indonesian SME: A Case Study (2012) International Conference on Small and Medium Enterprises Development, 4, pp. 244-254. , ICSMED 2012; Serra, B., Storopoli, J.E., Pinto, C.F., Serra, F.R., Mídias Sociais e Negócios: Um Estudo Delphi (2013) Revista Ibero-Americana De Estratégia, 12 (1), pp. 236-253; Siamagka, N.T., Christodoulides, G., Michaelidou, N., Valvi, A., Determinants of social media adoption by B2B organizations (2015) Industrial Marketing Management, 51, pp. 89-99; Sinclaire, J.K., Vogus, C.E., Adoption of social networking sites: An exploratory adaptive structuration perspective for global organizations (2011) Information Technology and Management, 12 (4), pp. 293-314; Venkatesh, V., Davis, F.D., A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000) Management Science, 46 (2), pp. 186-204; Wamba, S.F., Carter, L., Social media tools adoption and use by SMEs: An empirical study (2014) Journal of Organizational and End User Computing, 26 (2), pp. 1-16; Weinberg, B.D., Pehlivan, E., Street, F., Social spending: Managing the social media mix (2011) Business Horizons, 54 (3), pp. 275-282; Yu, C.S., Tao, Y.H., Understanding business-level innovation technology adoption (2009) Technovation, 29 (2), pp. 92-109; Zain, M., Rose, R.C., Abdullah, I., Masrom, M., The relationship between information technology acceptance and organizational agility in Malaysia (2005) Information and Management, 42 (6), pp. 829-839},
correspondence_address1={Bogea, F.; Fundação Getúlio Vargas, FGV/EAESP, R. Itapeva, 474-Bela Vista, Brazil; email: fbogea@gmail.com},
publisher={Universidad Alberto Hurtado},
issn={07182724},
language={English},
abbrev_source_title={J. Technol. Manage. Innov.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ng2014251,
author={Ng, M.},
title={Social media and luxury fashion brands in China: The case of Coach},
journal={Journal of Global Fashion Marketing},
year={2014},
volume={5},
number={3},
pages={251-265},
doi={10.1080/20932685.2014.907607},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964031540&doi=10.1080%2f20932685.2014.907607&partnerID=40&md5=94ba35cf04d939b115aa191b40ef89d5},
affiliation={Department of Business Administration, Hong Kong Shue Yan University, Hong Kong},
abstract={Luxury consumption in China reached US$37 billion in 2012, making it the world’s second largest luxury goods market. Many luxury fashion brands, such as Louis Vuitton, Gucci, Chanel and Coach, are making huge digital marketing efforts in China to increase brand equity and sales. This paper uses Coach as an example to explore how luxury brands use social media to connect with middle-class customers in China. After briefly summarizing the development of social media platforms in China, the key components of Coach’s social media marketing strategy are highlighted and analyzed. Then a discussion of Weibo users’ responses to Coach’s posts is presented. The lessons learned from this study will help luxury brand marketers to engage in social media with Chinese users and improve their social media strategy in China. © 2014 Korean Scholars of Marketing Science.},
author_keywords={Brand equity;  Brand management;  Chinese consumers;  Luxury fashion marketing;  Social media;  Weibo},
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correspondence_address1={Ng, M.; Department of Business Administration, Hong Kong Shue Yan UniversityHong Kong; email: chng@hksyu.edu},
publisher={Routledge},
issn={20932685},
language={English},
abbrev_source_title={J. Glob. Fash. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sutula200718,
author={Sutula, G.},
title={The digital data game: One company's approach},
journal={IPA Bulletin},
year={2007},
volume={96},
number={5},
pages={18-21},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-33947665053&partnerID=40&md5=7dfc440947c851fc1e5b5dffca63a2c5},
abstract={Vertis Communications, a market leader in applied database solutions, helps companies to leverage asset management, along with the need to manage assets and projects digitally to streamline workflow and to offer the greatest benefit to their clients and to their own bottom line. Vertis can offer solutions that are both flexible and robust enough to accommodate the production management of complex, integrated campaigns requiring close collaboration between a company and its partners. It tackles the issue of an on-time delivery of a project with a digital marketing resource management (MRM) solution delivered through flexible workflow functionality, letting its clients manage tasks at any level of frequency and detail. It also offers solutions that provide easy, around-the-clock Web access, while packing each project under a virtual 'job jacket' to unite all information, plans, collaborative notes, documents, designs, proofs, and numbered revisions.},
issn={1539137X},
language={English},
abbrev_source_title={IPA Bull.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Booth2019214,
author={Booth, D.},
title={Marketing analytics in the age of machine learning},
journal={Applied Marketing Analytics},
year={2019},
volume={4},
number={3},
pages={214-221},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064230802&partnerID=40&md5=e58183667cc3cfc7b75963b9c831c50b},
affiliation={Cardinal Path, 111 East Wacker Drive, Suite 300, Chicago, IL  60601, United States},
abstract={Machine learning presents unique challenges and tremendous opportunities for today’s marketer, and while many applications have already become common practice, the future holds exciting use cases, some of which are in development and others yet to be imagined. Leveraging the vast amount of data available in the exhaust stream of digital marketing and advertising, and coupling this with almost limitless data storage and processing capacity, the move from rules-based to intelligent analysis is driving efficiencies across a number of marketing initiatives and capabilities. From intelligent bidding and the serving of advertisements across the most common digital channels to advanced segmentation, audience creation, attribution and more, machine learning has already established itself across a large and complex marketing ecosystem. Recent applications in purchase intent and churn modelling, data-driven retargeting and even data-driven creative are using machine learning to provide competitive advantage now and into the future. © Henry Stewart Publications.},
author_keywords={Artificial intelligence;  Machine learning;  Marketing analytics;  Marketing technology;  Predictivedigital analytics},
references={(2017) 10 Key Marketing Trends for 2017 and Ideas for Exceeding Customer Expectations, , https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=WRL12345USEN, (accessed 8th October, 2018); James, J., (2018) Data Never Sleeps 6.0, , https://www.domo.com/blog/data-never-sleeps-6, (accessed 8th October, 2018); Mearian, L., (2017) Storage and Memory Costs through the Years, , https://www.computerworld.com/article/3182207/data-storage/cw50-data-storage-goes-from-1m-to-2-cents-per-gigabyte.html, accessed 8th October, 2018; (2015) Processing Power Compared, , https://pages.experts-exchange.com/processing-power-compared, accessed 8th October, 2018; (2018) Company — Shotspotter, , https://www.shotspotter.com/company/, accessed 8th October, 2018; Bejnordi, B.E., Veta, M., van Diest, P.J., Diagnostic assessment of deep learning algorithms for detection of lymph node metastases in women with breast cancer (2017) Journal of the American Medical Association, 318 (22), pp. 2199-2210; (2018) Road Safety Facts, , https://www.asirt.org/safe-travel/road-safety-facts/, (accessed 8th October, 2018); McConnon, A., AI helps identify people at risk for suicide (2018) Wall Street Journal, , https://www.wsj.com/articles/ai-helps-identify-people-at-risk-for-suicide-1519400853, (accessed 8th October, 2018); Moar, J., (2017) Digital Voice Assistants: Platforms, Revenues & Opportunities 2017–2022, , https://www.juniperresearch.com/researchstore/innovation-disruption/digital-voice-assistants/platforms-revenues-opportunities, Juniper, available for purchase at:, (accessed 8th October, 2018); Searle, D., Braganza, A., Ricketts, S., (2017) Learn How Lenovo & Tesco Make Adobe & Enterprise Data Actionable in Hadoop, , https://tbp-content.s3.amazonaws.com/PDF/DDM15.pdf, (accessed 8th October, 2018); Evans, B., (2018) Ways to Think about Machine Learning, , https://www.ben-evans.com/benedictevans/2018/06/22/ways-to-think-about-machine-learning-8nefy, accessed 8th October, 2018},
correspondence_address1={Booth, D.; Cardinal Path, 111 East Wacker Drive, Suite 300, United States; email: david.booth@cardinalpath.com},
publisher={Henry Stewart Publications},
issn={20547544},
language={English},
abbrev_source_title={Appl. Mark. Anal.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Stewart2018231,
author={Stewart, K. and Kammer-Kerwick, M. and Koh, H.E. and Cunningham, I.},
title={Examining digital advertising using an affect transfer hypothesis},
journal={Journal of Research in Interactive Marketing},
year={2018},
volume={12},
number={2},
pages={231-254},
doi={10.1108/JRIM-07-2017-0053},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047109112&doi=10.1108%2fJRIM-07-2017-0053&partnerID=40&md5=dd0fca9708f2a1fe03b1df61abde4dab},
affiliation={College of Business Administration, California State University San Marcos, San Marcos, CA, United States; The IC<sup>2</sup> Institute, The University of Texas at Austin, Austin, TX, United States; Stan Richards School of Advertising, University of Texas at Austin Moody College of Communication, Austin, TX, United States; Stan Richards School of Advertising and PR, University of Texas at Austin Moody College of Communication, Austin, TX, United States},
abstract={Purpose: This paper aims to develop a framework for understanding consumers’ response to digital advertising using the affect transfer hypotheses and incorporating search behaviors. The paper also offers future research suggestions. Design/methodology/approach: A quantitative approach is used in this paper by conducting survey research on a research panel. Structural equation model with multi-group comparisons is conducted. The research is conducted using a general US population sample. Findings: Findings demonstrate that the affect transfer hypothesis is sufficient to enhance extant understanding of consumers’ response to digital advertising, but the incorporation of search intentions into the model improves the explanatory power. Originality/value: To date, little research in digital marketing has studied search intentions and less has done so in the context of digital video advertising. Interestingly, theory from a more traditional domain can lends support for the authors hypotheses. © 2018, Emerald Publishing Limited.},
author_keywords={Advertising management;  Search marketing;  Structural equation modeling;  Video marketing},
funding_details={University of Texas at AustinUniversity of Texas at Austin},
funding_text 1={The authors would like to acknowledge the IC2 Institute at The University of Texas at Austin for funding the grant with which this research was made possible.},
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correspondence_address1={Stewart, K.; College of Business Administration, California State University San MarcosUnited States; email: kstewart@csusm.edu},
publisher={Emerald Group Publishing Ltd.},
issn={20407122},
language={English},
abbrev_source_title={J. Res. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mucha200916,
author={Mucha, S.},
title={Recession-based marketing: EMS faces the perfect storm},
journal={Circuits Assembly},
year={2009},
volume={20},
number={3},
pages={16-17},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-64749104605&partnerID=40&md5=412fa7c3d002a5b31451d28b7029bd73},
affiliation={Powell-Mucha Consulting Inc., United States},
abstract={Some of the significant factors that need to be considered by EMS to improve marketing during recession, are presented. An effective marketing campaign including print or digital needs to address the concerns that keep prospects up at night. The EMS provider's business model and proposed solutions that fit their best-fit prospects' needs can lead to a competition focused on quality of solution vs. lowest price. The marketing message need to be understandable and attractive to grab the attention of target prospects easily. An effective marketing process can help prospects to identify themselves through their information requests before a salesperson gets involved. A good digital marketing strategy can help to create content that can be accessed by request and generate leads that can be qualified. An advertising package need to include a combination of advertising and educational content, like short webinars or white papers.},
correspondence_address1={Mucha, S.; Powell-Mucha Consulting Inc.United States; email: smucha@powell-muchaconsulting.com},
issn={10540407},
coden={CIATE},
language={English},
abbrev_source_title={Circ. Assem.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bhattacharya2019478,
author={Bhattacharya, S. and Gaurav, K. and Ghosh, S.},
title={Viral marketing on social networks: An epidemiological perspective},
journal={Physica A: Statistical Mechanics and its Applications},
year={2019},
volume={525},
pages={478-490},
doi={10.1016/j.physa.2019.03.008},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063755931&doi=10.1016%2fj.physa.2019.03.008&partnerID=40&md5=7f47b66ba092bff50be0268d5d461e69},
affiliation={Indian Institute of Technology Roorkee, Roorkee, Uttarakhand  247667, India; Indian Institute of Technology KanpurUttar Pradesh  208016, India; National Institute of Technology, Durgapur, West Bengal  713209, India},
abstract={Omnipresent online social media nowadays has a constantly growing influence on business, politics, and society. Understanding these newer mechanisms of information diffusion is very important for deciding campaign policies. Due to free interaction among a large number of members, information diffusion on social media has various characteristics similar to an epidemic. In this paper, we propose and analyze a mathematical model to understand the phenomena of digital marketing with an epidemiological approach considering some realistic interactions in a social network. We apply mean-field approach as well as network analysis to investigate the phenomenon for both homogeneous and heterogeneous models, and study the diffusion dynamics as well as equilibrium states for both the cases. We explore the parameter space and design strategies to run an advertisement campaign with substantial efficiency. Moreover, we observe the phenomena of bistability, following which we estimate the necessary conditions to make a campaign more sustainable while ensuring its viral spread. © 2019 Elsevier B.V.},
author_keywords={Bistability;  Epidemiological model;  Graph-theoretical treatment;  Mean-field analysis;  Online social networks;  Viral marketing},
keywords={Commerce;  Graph theory;  Marketing;  Optical bistability, Epidemiological modeling;  Mean field analysis;  On-line social networks;  Theoretical treatments;  Viral marketing, Social networking (online)},
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Today, 70 (1), p. 232; Adamic, L.A., Adar, E., Friends and neighbors on the web (2003) Soc. Netw., 25 (3), pp. 211-230; Woerndl, M., Papagiannidis, S., Bourlakis, M., Li, F., Internet-induced marketing techniques: critical factors in viral marketing campaigns (2008) Int. J. Bus. Sci. Appl. Manag., 3, pp. 33-45; Dye, R., The Buzz on buzz (2000) Harv. Bus. Rev., p. 139; Rodrigues, H.S., Fonseca, M.J., Can information be spread as a virus? viral marketing as epidemiological model (2016) Math. Methods Appl. Sci., 39 (16), pp. 4780-4786; Kermack, W.O., McKendrick, A.G., A contribution to the mathematical theory of epidemics (1927) Proc. R. Soc. Lond. 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Sci., 54 (5), pp. 998-1014; Gallagher, S., Baltimore, J.S.M., (2017), http://www.stat.cmu.edu/ sgallagh/papers/gallagher_8-17.pdf, Comparing compartment and agent-based models (Accessed: 27.03.2018); Goffman, W., Newill, V.A., Generalization of epidemic theory (1964) Nature, 204 (4955), pp. 225-228; Bettencourt, L.M.A., Cintrón-Arias, A., Kaiser, D.I., Castillo-Chávez, C., The power of a good idea: Quantitative modeling of the spread of ideas from epidemiological models (2006) Physica A: Stat. Mech. Appl., 364, pp. 513-536; Bettencourt, L., Kaiser, D., Kaur, J., Castillo-Chavez, C., Wojick, D., Population modeling of the emergence and development of scientific fields (2008) Scientometrics, 75 (3), pp. 495-518; Kawachi, K., Deterministic models for rumor transmission (2008) Nonlinear Anal. Real World Appl., 9 (5), pp. 1989-2028; Fan, D.P., Cook, R.D., A differential equation model for predicting public opinions and behaviors from persuasive information: application to the index of consumer sentiment (2003) J. Math. Sociol., 27 (1), pp. 29-51; Shive, S., An epidemic model of investor behavior (2010) J. Financ. Quant. Anal., 45 (1), pp. 169-198; Barabási, A.L., Albert, R., Emergence of scaling in random networks (1999) Science, 286 (5439), pp. 509-512; Goldenberg, J., Libai, B., Muller, E., Talk of the network: A complex systems look at the underlying process of word-of-mouth (2001) Mark. Lett., 12 (3), pp. 211-223; Bampo, M., Ewing, M.T., Mather, D.R., Stewart, D., Wallace, M., The effects of the social structure of digital networks on viral marketing performance (2008) Inf. Syst. Res., 19 (3), pp. 273-290; Toole, J.L., Cha, M., González, M.C., Modeling the adoption of innovations in the presence of geographic and media influences (2012) PLoS One, 7 (1); Jalali, M.S., Ashouri, A., Herrera-Restrepo, O., Zhang, H., Information diffusion through social networks: The case of an online petition (2016) Expert Syst. Appl., 44, pp. 187-197; https://digitalwellbeing.org/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce/, (Accessed: 07.08.2018); Ghosh, S., Gaurav, K., Bhattacharya, S., Singh, Y.N., (2018), Going viral: The epidemiological strategy of referral marketing, arXiv preprint; Liu, J., Tang, Y., Yang, Z.R., The spread of disease with birth and death on networks (2004) J. Stat. Mech. Theory Exp., 2004 (8), p. P08008; Erdös, P., Rényi, A., On the evolution of random graphs (1960) Publ. Math. Inst. Hung. Acad. Sci., 5, pp. 17-61; Newman, M., Networks (2018), Oxford university press; Barrat, A., Barthelemy, M., Vespignani, A., Dynamical Processes on Complex Networks (2008), Cambridge university press; Kunegis, J., Konect: the koblenz network collection (2013) Proceedings of the 22nd International Conference on World Wide Web, pp. 1343-1350. , ACM; Tunc, I., Shaw, L.B., Effects of community structure on epidemic spread in an adaptive network (2014) Phys. Rev. E, 90 (2), p. 022801; Drucker, P., The new society of organizations (1992) Harv. Bus. Rev., 70 (5), pp. 95-104; https://www.brandwatch.com/blog/instagram-stats, (Accessed: 27.03.2018); https://business.instagram.com/blog/500000-advertisers, (Accessed: 27.03.2018); Yu, D., Houg, A., Facebook analytics, advertising, and marketing (2014) Facebook Nation, pp. 117-138. , Springer; Finkle, T.A., Adroll: A case study of entrepreneurial growth (2013) New Engl. J. Entrepreneurship, 16 (1), pp. 47-50; Zarouali, B., Ponnet, K., Walrave, M., Poels, K., Do you like cookies? adolescents’ skeptical processing of retargeted facebook-ads and the moderating role of privacy concern and a textual debriefing (2017) Comput. Hum. Behav., 69, pp. 157-165},
correspondence_address1={Ghosh, S.; National Institute of TechnologyIndia; email: sayantari.ghosh@phy.nitdgp.ac.in},
publisher={Elsevier B.V.},
issn={03784371},
coden={PHYAD},
language={English},
abbrev_source_title={Phys A Stat Mech Appl},
document_type={Article},
source={Scopus},
}

@ARTICLE{Aydin201944,
author={Aydin, G.},
title={Examining social commerce intentions through the uses and gratifications theory},
journal={International Journal of e-Business Research},
year={2019},
volume={15},
number={2},
pages={44-70},
doi={10.4018/IJEBR.2019040103},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063235739&doi=10.4018%2fIJEBR.2019040103&partnerID=40&md5=66fc850ec7cdce4584dfee02a998b59a},
affiliation={Istanbul Medipol University, Istanbul, Turkey},
abstract={Changes in consumer behavior enabled by social networking technologies is leading to a transformation in e-commerce. Consumers' use of social media sites and relevant technologies for different aspects of shopping has become an issue of utmost concern to retailers and related businesses. Adopting a uses and gratifications theory (UGT) perspective, the article aims to demonstrate motives of users utilizing social media in their purchase decisions. Drawing from digital marketing and e-commerce literature, relevant uses and gratifications for social commerce (s-commerce) were chosen as information access, escape, entertainment, passing time, cool and new trends, and socialization. The proposed model was analyzed and tested via OLS regression and ANOVA analysis using the data collected from a survey study on 361 subjects in Turkey. Information access, relaxing entertainment, and socialization motives emerged as significant antecedents of s-commerce intentions. No significant effect of demographics on social commerce intentions were observed in the analysis. Copyright © 2019, IGI Global.},
author_keywords={E-Commerce;  Gratifications;  S-Commerce;  Social Commerce;  Social Media;  Social Networks;  UGT;  Uses},
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correspondence_address1={Aydin, G.; Istanbul Medipol UniversityTurkey},
publisher={IGI Global},
issn={15481131},
language={English},
abbrev_source_title={Int. J. E-Bus Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cu2019127,
author={Cu, T. and Schneider, H. and Scotter, J.V.},
title={How Does Sentiment Content of Product Reviews Make Diffusion Different?},
journal={Journal of Computer Information Systems},
year={2019},
volume={59},
number={2},
pages={127-135},
doi={10.1080/08874417.2017.1312636},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041612491&doi=10.1080%2f08874417.2017.1312636&partnerID=40&md5=0f09e6ec6dfafe1461ea03cedad6b5e7},
affiliation={Bloomsburg University of Pennsylvania, Bloomsburg, PA, United States; Louisiana State University, Baton Rouge, LA, United States},
abstract={The current study is focusing on diffusion and adoption of new digital artifacts. The goal is to explore the social role of user-generated content (UGC) during the diffusion process of digital products in the context of online social networks. Data collection is conducted on 154 new digital products during a two-year timeframe. Results of the study provide a deeper insight into the influence of sentiment content on new product diffusion and how such a web system (i.e., online social networks) can help to enable a process of value co-creation. The overall finding shows that sentiment content has a positive, but dynamic relationship with diffusion of digital products. The study sheds light on the crowding power and the long-tail effect in online social networks. Findings also offer valuable implications for organizations to set up their strategic vision in terms of information dissemination, digital marketing, and customer relationship management. © 2017, © 2017 International Association for Computer Information Systems.},
author_keywords={Information retrieval;  new product diffusion;  sentiment analysis;  user-generated content;  video game},
keywords={Diffusion;  Information dissemination;  Information retrieval;  Public relations;  Sentiment analysis, Customer relationship management;  Digital artifacts;  New product diffusions;  On-line social networks;  User generated content (UGC);  User-generated content;  Value co creations;  Video game, Social networking (online)},
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A study of customer reviews on Amazon.Com. MIS Q, 34 (1), pp. 185-200; Pan, Y., Zhang, J.Q., Born unequal: a study of the helpfulness of user-generated product reviews (2011) J Retailing, 87 (4), pp. 598-612; Rogers, E., (1983) Diffusion of Innovations, , New York, The Free Press; Schweidel, D.A., Moe, W.W., Boudreaux, C., (2011) Social media intelligence: measuring brand sentiment from online conversations, , http://dx.doi.org/10.2139/ssrn.1874892; Stacey, E., Pauwels, H., Lackman, A., Beyond likes and tweets: Marketing, social media content, and store performance (2013) The Center for Measurable Marketing, pp. 13-125. , Report; Susarla, A., Oh, J.-H., Tan, Y., Social networks and the diffusion of user-generated content: evidence from YouTube (2012) Inf Syst Res, 23 (1), pp. 23-41; Tirunillai, S., Tellis, G.J., Does chatter really matter? Dynamics of user-generated content and stock performance (2012) Marketing Sci, 31 (2), pp. 198-215; Wood, S.L., Moreau, C.P., From fear to loathing? How emotion influences the evaluation and early use of innovations (2006) J Market, 70 (3), pp. 44-57; Zhu, F., Zhang, X., Impact of online consumer reviews on sales: the moderating role of product and consumer characteristics (2010) J Market, 74 (2), pp. 133-148},
correspondence_address1={Cu, T.400 E. Second St., United States; email: tcu@bloomu.edu},
publisher={Taylor and Francis Inc.},
issn={08874417},
language={English},
abbrev_source_title={J. Comput. Inf. Syst.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Limbu20193,
author={Limbu, Y.B. and McKinley, C. and Temperini, V.},
title={A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards},
journal={Journal of Consumer Affairs},
year={2019},
volume={53},
number={1},
pages={3-23},
doi={10.1111/joca.12189},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045218203&doi=10.1111%2fjoca.12189&partnerID=40&md5=a8363b796f99836905fd86dbad3e0367},
abstract={This study examined over-time differences in the nature and frequency of Food and Drug Administration warning and untitled letters issued to pharmaceutical companies. Across a 12-year time frame, results indicate that frequency of letters and specific violations rose steadily from 2005 to 2010 but have since fallen dramatically. When infractions do occur, they continue to result from the omission or lack of risk information, misleading/false claims, omission of material facts, and labeling issues. In addition, the findings show that violations occur most frequently on brochures, sales aids, corporate websites, and print ads, with the proportion of violations on Internet media rising consistently over-time. Overall, while these findings offer encouragement to those wary of deceptive marketing practices, given the increased proportion of violations within digital marketing platforms coupled with the rare, yet consistent tendency of companies to misrepresent product risk and/or efficacy information, continued focus must be given to consumer education initiatives. Copyright 2018 by The American Council on Consumer Interests},
references={Benson, E.B., Alfors, S.N., Prescription Drug Advertising and Promotion: Learnings from Recent Food and Drug Administration Warning Letters (2007) Therapeutic Innovation & Regulatory Science, 41 (3), pp. 281-289; Bramstedt, K.A., A Study of Warning Letters Issued to Clinical Investigators by the United States Food and Drug Administration (2004) Clinical and Investigative Medicine, 27 (3), pp. 129-134; Bramstedt, K.A., Kassimatis, K., A Study of Warning Letters Issued to Institutional Review Boards by the United States Food and Drug Administration (2004) Clinical and Investigative Medicine, 27 (6), pp. 316-323; Calfee, J.E., Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs (2002) Journal of Public Policy & Marketing, 21 (Fall), pp. 174-193; Coney, S., Direct-to-Consumer Advertising of Prescription Pharmaceuticals: A Consumer Perspective from New Zealand (2002) Journal of Public Policy & Marketing, 21 (Fall), pp. 213-222; Daemmrich, A., Mohanty, A., Healthcare Reform in the United States and China: Pharmaceutical Market Implications (2014) Journal of Pharmaceutical Policy and Practice, 7 (1), pp. 1-13; Hamburg, M.A., (2009), http://www.fda.gov/NewsEvents/Speeches/ucm175983.htm, Commissioner of Food and Drugs Effective Enforcement and Benefits to Public Health, Speech at Food and Drug Law Institute; Holmer, A.F., Direct-to-Consumer Prescription Drug Advertising Builds Bridges Between Patients And Physicians (1999) Journal of the American Medical Association, 281 (4), pp. 380-382; Holsti, O.R., (1969) Content Analysis for the Social Sciences and Humanities, , Reading, MA, Addison-Wesley; Huhmann, B.A., Limbu, Y.B., Content and Compliance of Pharmaceutical Social Media Marketing (2016) Marketing Intelligence & Planning, 34 (7), pp. 977-999; Kamal, K.M., Desselle, S.P., Rane, P., Parekh, R., Zacker, C., Content Analysis of FDA Warning Letters to Manufacturers of Pharmaceuticals and Therapeutic Biologicals for Promotional Violations (2009) Drug Information Journal, 43 (2), pp. 385-393; Kim, H., Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters (2015) International Journal of Health Policy and Management, 4 (12), pp. 813-821; Koons, C., (2015), http://www.bloomberg.com/news/articles/2015-03-30/pain-and-erectile-dysfunction-make-pfizer-biggest-in-drug-ads, It's Like Viagra for Pharma Ads Pfizer's $1.4 Billion Marketing Blitz; Liang, B.A., Mackey, T.K., Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising (2011) Journal of Medical Internet Research, 13 (3); Lombard, M., Snyder-Duch, J., Bracken, C.C., Content Analysis in Mass Communication Research: An Assessment and Reporting Of Intercoder Reliability (2002) Human Communication Research, 28 (4), pp. 587-604; Macias, W., Pashupati, K., Lewis, L.S., A Wonderful Life or Diarrhea and Dry Mouth? Policy Issues of Direct-to-Consumer Drug Advertising on Television (2007) Health Communication, 22 (3), pp. 241-252; Nguyen, D., Seoane-Vazquez, E., Rodriguez-Monguio, R., Montagne, M., Changes in FDA Enforcement Activities Following Changes in Federal Administration: the Case of Regulatory Letters Released to Pharmaceutical Companies (2013) BMC Health Services Research, 13 (27), pp. 1-7; Park, J.S., Ju, I., Prescription Drug Advertising, Disease Knowledge, and Older Adults' Optimistic Bias about the Future Risk of Alzheimer's Disease (2016) Health Communication, 31 (3), pp. 346-354; Park, J.S., Ju, I., Kim, K.E., Direct-to-Consumer Antidepressant Advertising and Consumers' Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism (2014) Health Communication, 29 (6), pp. 586-597; Paul, D.P., Handlin, A., Stanton, A.D., Primary Care Physicians' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs: Still Crazy After All These Years (2002) Journal of Consumer Marketing, 19 (7), pp. 564-574; Perri, M., Shinde, S., Banavali, R., The Past, Present, and Future of Direct-to-Consumer Prescription Drug Advertising (1999) Clinical Therapeutics, 21 (10), pp. 1798-1811; Pines, W.L., Direct-to-Consumer Advertising (2000) Annals of Pharmacotherapy, 34 (11), pp. 1341-1344; Pinto, M.B., Pinto, J.K., Barber, J.C., The Impact of Pharmaceutical Direct Advertising: Opportunities and Obstructions (1998) Health Marketing Quarterly, 15 (4), pp. 89-101; Salas, M., Martin, M., Pisu, M., McCall, E., Zuluaga, A., Glasser, S.P., Analysis of US Food and Drug Administration Warning Letters: False Promotional Claims Relating to Prescription and Over-the-Counter Medications (2008) Pharmaceutical Medicine, 22 (2), pp. 1-16; Stewart, K.A., Neumann, P.J., FDA Actions Against Misleading or Unsubstantiated Economic and Quality-of-Life Promotional Claims: An Analysis of Warning Letters and Notices of Violation (2002) Value in Health, 5 (5), pp. 390-397; Ventola, C.L., Direct-to-Consumer Pharmaceutical Advertising: Therapeutic or Toxic? (2011) Pharmacy and Therapeutics, 36 (10), pp. 669-684; Wolfe, S.M., Direct-to-Consumer Advertising—Education or Emotion Promotion? (2002) New England Journal of Medicine, 346 (7), pp. 524-526},
publisher={Blackwell Publishing Inc.},
issn={00220078},
language={English},
abbrev_source_title={J. Consum. Aff.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Tous201827123,
author={Tous, R. and Gomez, M. and Poveda, J. and Cruz, L. and Wust, O. and Makni, M. and Ayguadé, E.},
title={Automated curation of brand-related social media images with deep learning},
journal={Multimedia Tools and Applications},
year={2018},
volume={77},
number={20},
pages={27123-27142},
doi={10.1007/s11042-018-5910-z},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044952004&doi=10.1007%2fs11042-018-5910-z&partnerID=40&md5=913a294efbd75251e0b75fe70d6829f5},
affiliation={Universitat Politècnica de Catalunya (UPC), Barcelona, Spain; Adsmurai, Barcelona, Spain; Barcelona Supercomputing Center (BSC), Barcelona, Spain},
abstract={This paper presents a work consisting in using deep convolutional neural networks (CNNs) to facilitate the curation of brand-related social media images. The final goal is to facilitate searching and discovering user-generated content (UGC) with potential value for digital marketing tasks. The images are captured in real time and automatically annotated with multiple CNNs. Some of the CNNs perform generic object recognition tasks while others perform what we call visual brand identity recognition. When appropriate, we also apply object detection, usually to discover images containing logos. We report experiments with 5 real brands in which more than 1 million real images were analyzed. In order to speed-up the training of custom CNNs we applied a transfer learning strategy. We examine the impact of different configurations and derive conclusions aiming to pave the way towards systematic and optimized methodologies for automatic UGC curation. © 2018, Springer Science+Business Media, LLC, part of Springer Nature.},
author_keywords={Deep learning;  Instagram;  Marketing;  Social media;  Twitter;  User generated content},
keywords={Commerce;  Deep learning;  Deep neural networks;  Marketing;  Neural networks;  Object detection;  Object recognition, Deep convolutional neural networks;  Generic object recognition;  Instagram;  Optimized methodologies;  Social media;  Twitter;  User generated content (UGC);  User-generated content, Social networking (online)},
funding_details={TIN2015-65316-P, 2014-SGR-1051},
funding_text 1={Acknowledgements This work is partially supported by the Spanish Ministry of Economy and Com-petitivity under contract TIN2015-65316-P and by the SGR programme (2014-SGR-1051) of the Catalan Government.},
references={Bakhshi, S., Shamma, D.A., Kennedy, L., Gilbert, E., Why we filter our photos and how it impacts engagement (2015) Proceedings of the Ninth International Conference on Web and Social Media, ICWSM 2015, pp. 12-21. , University of Oxford, Oxford; (2017), http://www.getchute.com/, Accessed 6 June; Clarke, T., Costall, A., The emotional connotations of color: a qualitative investigation (2008) Color Res Appl, 33 (5), pp. 406-410; Clark, M., Black, H.G., Judson, K., Brand community integration and satisfaction with social media sites: a comparative study (2017) J Res Interact Market, 11 (1), pp. 39-55; (2017) Curalate, , https://www.curalate.com/, Accessed 6 June; Denton, E., Weston, J., Paluri, M., Bourdev, L., Fergus, R., User conditional hashtag prediction for images (2015) Proceedings of the 21Th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD ’15, pp. 1731-1740. , ACM; Donahue, J., Jia, Y., Vinyals, O., Hoffman, J., Zhang, N., Tzeng, E., Darrell, T., Decaf: A deep convolutional activation feature for generic visual recognition (2014) Proceedings of the 31Th International Conference on Machine Learning, ICML 2014, pp. 647-655. , Beijing, China, 21-26 June 2014; Gao, Y., Wang, F., Luan, H., Chua, T., Brand data gathering from live social media streams (2014) Proceedings of the International Conference on Multimedia Retrieval, ICMR 2014, p. 169. , Glasgow, United Kingdom - April 01 - 04, 2014; Gao, Y., Zhao, S., Yang, Y., Chua, T., Multimedia social event detection in microblog (2015) Multimedia Modeling - 21St International Conference, MMM 2015, pp. 269-281. , Sydney, NSW, Australia, January 5-7, 2015, Proceedings, Part I; Gao, Y., Zhen, Y., Li, H., Chua, T., Filtering of brand-related microblogs using social-smooth multiview embedding (2016) IEEE Trans Multimed, 18 (10), pp. 2115-2126; Nguyen, D.T., Alam, F., Ofli, F., Imran, M., Automatic image filtering on social networks using deep learning and perceptual hashing during crises (2017) Corr; (2017), http://www.olapic.com/, Olapic Earned content platform, Accessed 6 June; Park, M., Li, H., Kim, J., HARRISON: A benchmark on hashtag recommendation for real-world images in social networks (2016) Corr; Redmon, J., Divvala, S.K., Girshick, R.B., Farhadi, A., You only look once: unified, real-time object detection (2016) Proceedings of the 2016 IEEE Conference on Computer Vision and Pattern Recognition, CVPR 2016. Las Vegas, NV, USA, June 27-30, (2016), pp. 779-788; Sermanet, P., Eigen, D., Zhang, X., Mathieu, M., Fergus, R., Lecun, Y., Overfeat: Integrated recognition, localization and detection using convolutional networks (2014) Proceedings of the International Conference on Learning Representations (ICLR2014), CBLS, , April 2014; Szegedy, C., Vanhoucke, V., Ioffe, S., Shlens, J., Wojna, Z., Rethinking the inception architecture for computer vision (2016) Proceedings of the 2016 IEEE Conference on Computer Vision and Pattern Recognition, CVPR 2016, pp. 2818-2826. , Las Vegas, NV, USA, June 27-30, 2016; Tous, R., Torres, J., Ayguadé, E., Multimedia big data computing for in-depth event analysis (2015) Proceedings of the 2015 IEEE International Conference on Multimedia Big Data (Bigmm), April 20-22, 2015, Beijing, China. IEEE, pp. 144-147; Tous, R., Wu̇st, Omez, Oveda, Lena, Orres, Akniyguadė, User-generated content curation with deep convolutional neural networks (2016) Proceedings of the 2016 IEEE International Conference on Big Data, Bigdata 2016, pp. 2535-2540. , Washington DC, USA, December 5-8, 2016; Wang, F., Qi, S., Gao, G., Zhao, S., Wang, X., Logo information recognition in large-scale social media data (2016) Multimed Syst, 22 (1), pp. 63-73; Zhao, S., Yao, H., Gao, Y., Ji, R., Xie, W., Jiang, X., Chua, T., Predicting personalized emotion perceptions of social images (2016) Proceedings of the 2016 ACM Conference on Multimedia Conference, MM 2016, 2016, pp. 1385-1394. , Amsterdam, The Netherlands, October 15-19; Zhao, S., Yao, H., Zhao, S., Jiang, X., Jiang, X., Multi-modal microblog classification via multi-task learning (2016) Multimedia Tools Appl, 75 (15), pp. 8921-8938},
correspondence_address1={Tous, R.; Universitat Politècnica de Catalunya (UPC)Spain; email: rtous@ac.upc.edu},
publisher={Springer New York LLC},
issn={13807501},
coden={MTAPF},
language={English},
abbrev_source_title={Multimedia Tools Appl},
document_type={Article},
source={Scopus},
}

@ARTICLE{Pangestu2017947,
author={Pangestu, P. and Gunawan, D. and Hansun, S.},
title={Histogram equalization implementation in the preprocessing phase on optical character recognition},
journal={International Journal of Technology},
year={2017},
volume={8},
number={5},
pages={947-956},
doi={10.14716/ijtech.v8i5.877},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85034110619&doi=10.14716%2fijtech.v8i5.877&partnerID=40&md5=248626f9ccd374b7b406086ff1d0626e},
affiliation={Faculty of Engineering and Informatics, Universitas Multimedia Nusantara, Jl. Scientia Boulevard, Gading Serpong, Tangerang, Banten, 15811, Indonesia},
abstract={A 2014 report from Digital Marketing Philippines stated that the number of web applications with visual content as their main product has increased significantly. Image processing technology has also undergone significant growth. One example of this is optical character recognition (OCR), which can convert the text on an image to plain text. However, a problem occurs when the image has low contrast and low exposure, which potentially results in information being hidden in the image. To address this problem, histogram equalization is used to enhance the image's contrast so the hidden information can be shown. Similar to X-ray scanning used in the medical field, histogram equalization processes scanned images that have low brightness and low contrast. In this study, histogram equalization was successfully implemented using OCR preprocessing. The test was done with a dataset that contains dark background images with low light text; the successful outcome resulted in the ability to show 74.95% of the information hidden in the image. © IJTech 2017.},
author_keywords={Contrast enhancement;  Histogram equalization;  Image processing;  Information hiding;  Optical character recognition},
references={(2015) Image Processing and Binarisation for Camera OCR, , https://abbyy.technology/en:features:ocr:cameraocr-preprocessing-binarisation; Ahmad, N., Hadinegoro, A., Metode Histogram Equalization untuk Perbaikan Citra Digital (2012) In: Proceedings of Seminar Nasional Teknologi Informasi & Komunikasi Terapan 2012, pp. 439-445. , Semarang: Indonesia, INFRM; Akhlis, I., Sugiyanto, A., Implementasi Metode Histogram Equalization untuk Meningkatkan Kualitas Citra Digital (2011) Jurnal Fisika, 1 (2), pp. 70-74; Alginahi, Y., Preprocessing Techniques in Character Recognition, Character Recognition (2010), http://cdn.intechopen.com/pdfs-wm/11405.pdf, Minoru Mori (Ed.), InTech; (2014) Amazing Facts and Statistics about Visual Web, , http://digitalmarketingphilippines.com/wp-content/uploads/2014/01/Amazing-Facts-and-Statistics-about-Visual-Web.jpg; Gonzalez, R., Woods, R., (2008) Digital Image Processing, , (3rd ed). New Jersey: Prentice-Hall; Holley, R., (2009) How Good Can It Get? Analysing and Improving OCR Accuracy in Large Scale Historic Newspaper Digitisation Programs, , http://www.dlib.org/dlib/march09/holley/03holley.html; (2015) Datasets List-TC11, , http://www.iapr-tc11.org/mediawiki/index.php/Datasets_List; Krutsch, R., Tenorio, D., (2011) Histogram Equalization, , Guadalajara: Freescale Semiconductor Application Note Number AN4318, Rev 0; (2016) Image Processing and Computer Vision Examples, , http://www.mathworks.com/examples/product-group/matlab-image-processing-and-computer-vision; Mithe, R., Indalkar, S., Divekar, N., Optical Character Recognition (2013) International Journal of Recent Technology and Engineering (IJRTE), 2 (1), pp. 72-75; Rachman, E.M.B.P., (2014) Histogram Equalisation, , http://ilmukomputer.org/wp-content/uploads/2014/02/Histogram-Equalisation-Pengolahan-Citra-Digital.odt; Rice, S.V., Jenkins, F.R., Nartker, T.A., (1995) The Fourth Annual Test of OCR Accuracy, , http://www.expervision.com/wp-content/uploads/2012/12/1995.The_Fourth_Annual_Test_of_OCR_Accuracy.pdf; Sánchez, J., Perronnin, F., de Campos, T., Modeling the Spatial Layout of Images Beyond Spatial Pyramids (2012) Pattern Recognition Letters, 33 (16), pp. 2216-2223; (2010) Image Processing: Brightness, Contrast, Gamma, and Exponential/Logarithmic Settings in ProAnalyst, , http://www.xcitex.com/Resource%20Center/ProAnalyst/Application%20Notes/App%20Note%20151%20-%20Image%20Processing%20Brightness,%20Contrast,%20Gamma%20and%20Exponential.pdf; Zybert, C., (2014) How does Optical Character Recognition Work, , http://nedocs.com/how-does-optical-character-recognition-work/},
correspondence_address1={Pangestu, P.; Faculty of Engineering and Informatics, Universitas Multimedia Nusantara, Jl. Scientia Boulevard, Indonesia; email: peterpangestu@live.com},
publisher={Faculty of Engineering, Universitas Indonesia},
issn={20869614},
language={English},
abbrev_source_title={Int. J. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{McArthur201782,
author={McArthur, E. and Kubacki, K. and Pang, B. and Alcaraz, C.},
title={The Employers’ View of “Work-Ready” Graduates: A Study of Advertisements for Marketing Jobs in Australia},
journal={Journal of Marketing Education},
year={2017},
volume={39},
number={2},
pages={82-93},
doi={10.1177/0273475317712766},
note={cited By 11},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85023749886&doi=10.1177%2f0273475317712766&partnerID=40&md5=c29550f544b9026da4deb85e31d0b25a},
affiliation={Griffith UniversityQLD, Australia},
abstract={This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between academia and the business sector. The most demanded attributes included motivation, time management, communication skills, and digital marketing experience. This raises questions about the purpose of a degree, and whether marketing curricula are fit for purpose. The article explores these findings and other preconditions for being “work-ready,” and the study contributes to the underdeveloped employability research from Australia. © 2017, © The Author(s) 2017.},
author_keywords={Australia;  employability;  employer needs;  graduates;  job advertisements;  marketing;  syllabi;  university curricula},
references={Aistrich, M., Saghafi, M.M., Sciglimpaglia, D., Ivory tower or real world: Do educators and practitioners see the same world? (2006) Marketing Education Review, 16 (3), pp. 73-80; Allen, C., Kumar, P., Tarasi, C., Wilson, H., Selling sales: Factors influencing undergraduate business students’ decision to pursue sales education (2014) Journal of Marketing Education, 36, pp. 94-104; Arcodia, C.V., Barker, T., A review of web-based job advertisements for Australian event management positions (2002) Journal of Human Resources in Hospitality & Tourism, 1 (4), pp. 1-18; (2009) Australia’s cultural and linguistic diversity, , http://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/1301.0Feature+Article32009%E2%80%9310, 2010,. 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correspondence_address1={McArthur, E.; Griffith Business School, Griffith University, Nathan Campus, Australia; email: ellen.mcarthur5@gmail.com},
publisher={SAGE Publications Inc.},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kolbjørnsrud2017141,
author={Kolbjørnsrud, V.},
title={Agency problems and governance mechanisms in collaborative communities},
journal={Strategic Organization},
year={2017},
volume={15},
number={2},
pages={141-173},
doi={10.1177/1476127016653727},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85019066130&doi=10.1177%2f1476127016653727&partnerID=40&md5=0d0cf80976a3d6d07159053b24b379f6},
affiliation={Accenture Institute for High Performance, Norway},
abstract={Collaborative communities—where participants collaboratively solve problems and integrate their contributions—are increasingly popular organizational forms in a wide variety of domains. As with any cooperative effort, communities involve differential interests and information asymmetries, creating potential agency problems. I undertake an exploratory multiple-case study of four communities within the domains of enterprise information technology, sustainable products and services, drug discovery, and digital marketing and communication. I find that agency relationships in the collaborative communities are characterized by three distinct multiple-agency structures: commons, team production, and brokering. These are governed by four main categories of mechanism: (1) mutual monitoring, enabling self-regulation and peer-based control; (2) membership restrictions, regulating admission to the community; (3) values and rules, guiding member action and collaboration; and (4) property rights and incentives, regulating rights to community resources and distribution of rewards. I also identify contingencies between governance mechanisms and agency problems. © 2016, © The Author(s) 2016.},
author_keywords={agency problems;  collaborative community;  governance mechanisms},
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correspondence_address1={Kolbjørnsrud, V.; Accenture Institute for High Performance, PO Box 363, Norway; email: vegard.kolbjornsrud@accenture.com},
publisher={SAGE Publications Ltd},
issn={14761270},
language={English},
abbrev_source_title={Strateg. Organ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wang2017297,
author={Wang, J. and Zhang, W. and Yuan, S.},
title={Display advertising with real-time bidding (RTB) and behavioural targeting},
journal={Foundations and Trends in Information Retrieval},
year={2017},
volume={11},
number={4-5},
pages={297-435},
doi={10.1561/1500000049},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043506058&doi=10.1561%2f1500000049&partnerID=40&md5=846f9e312acdc1d6e44b582a382457ec},
affiliation={University College London, MediaGamma Ltd, United Kingdom; Shanghai Jiao Tong University, China; MediaGamma Ltd, United Kingdom},
abstract={The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user's visit. RTB not only scales up the buying process by aggregating a large amount of available inventories across publishers but, most importantly, enables direct targeting of individual users. As such, RTB has fundamentally changed the landscape of digital marketing. Scientifically, the demand for automation, integration and optimisation in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields. In this monograph, an overview is given of the fundamental infrastructure, algorithms, and technical solutions of this new frontier of computational advertising. The covered topics include user response prediction, bid landscape forecasting, bidding algorithms, revenue optimisation, statistical arbitrage, dynamic pricing, and ad fraud detection. © 2017 J. Wang, W. Zhang and S. Yuan.},
keywords={Economics;  Learning systems;  Marketing, Behavioural targeting;  Computational advertisings;  Display advertisings;  Research opportunities;  Response prediction;  Revenue optimisation;  Statistical arbitrage;  Technical solutions, Data mining},
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publisher={Now Publishers Inc},
issn={15540669},
language={English},
abbrev_source_title={Found. Trends Inf. Retr.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Beachboard2017195,
author={Beachboard, M.R.},
title={Small business conformity with quality website design criteria in a marketing communication context},
journal={Informing Science},
year={2017},
volume={20},
pages={195-214},
doi={10.28945/3852},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85035799880&doi=10.28945%2f3852&partnerID=40&md5=a5275dcabf09c626e968f7757aec6b51},
affiliation={Idaho State University, Pocatello, ID, United States},
abstract={Aim/Purpose Professional companies selling persuasive-communication services via the World Wide Web need to be exemplars of effective informing practices. Their credibility is at risk if their websites do not excel in marketing message and use of medium. Their unique brands need to be expressed through web-site technology and content, or they cannot compete successfully. Background Compares marketing communication consultants' websites with expert criteria. Methodology Content analysis of 40 advertising agency websites. Contribution Links an evaluation of advertising agency compliance with expert website criteria to established branding constructs. Findings Most small advertising agencies could improve their brand reputations through better compliance with experts' recommended website design and content criteria. Recommendations for Practitioners A hierarchy of recommendations for practitioners is offered, addressing ease and importance. Impact on Society Clarity and credibility of message and medium improve our ability to practice effective informing. Future Research Explore online communications of specialized populations such as digital marketing experts.},
author_keywords={Brand reputation;  Expertise and credibility;  Identity differentiation;  Message clarity},
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correspondence_address1={Beachboard, M.R.; Idaho State UniversityUnited States; email: beacmart@isu.edu},
publisher={Informing Science Institute},
issn={15479684},
language={English},
abbrev_source_title={Inform. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Anderson201611,
author={Anderson, K.E.},
title={Getting acquainted with social networks and apps: WhatsApp-ening with mobile instant messaging?},
journal={Library Hi Tech News},
year={2016},
volume={33},
number={6},
pages={11-15},
doi={10.1108/LHTN-07-2016-0032},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84987621408&doi=10.1108%2fLHTN-07-2016-0032&partnerID=40&md5=aa2a120b127acdcf3bfa72c174b089c7},
affiliation={Rutgers University, Camden, NJ, United States},
abstract={Purpose: The use of mobile messaging (MM) or mobile instant messaging has grown in the past few years at astonishing rates. Design/methodology/approach: This growth has prompted data gatherers and trend forecasters to look at the use of MM apps in different ways than in the past. Findings: In a 2015 survey, The Pew Research Center asked about the use of MM apps separately from cell phone texting for the first time (Duggan, 2015). Originality/value: Digital marketing site eMarketer.com published their first ever worldwide forecast for MM in 2015. This forecast report shows 1.4 billion current users of MM apps or 5 per cent of smartphone users accessing an MM app at least once a month. This is a 31.6 per cent increase from the previous year. The forecast predicts that by 2018, there will be two billion users, representing 80 per cent of smartphone users (eMarketer.com, 2015). © 2016, © Emerald Group Publishing Limited.},
author_keywords={Apps;  Social networks},
references={Aharony, N., Gazit, T., The importance of the WhatsApp family group: an exploratory analysis (2016) Aslib Journal of Information Management, 68 (2), pp. 174-192; Ansari, M., Using WhatsApp for service providing in libraries and information centres (2016) Knowledge Librarian, 3 (2), pp. 57-63; Bouhnik, D., Deshen, M., WhatsApp goes to school: mobile instant messaging between teachers and students (2014) Journal of Information Technology Education: Research, 13, pp. 217-231; Caplan, V., Lam, K.T., (2015) WhatsApp at HKUST library: a new channel for user communication, , http://repository.ust.hk/ir/Record/1783.1-60811, (accessed, 8 July 2016, The 5th International m-libraries Conference; Dorwal, P., Sachdev, R., Gautam, D., Jain, D., Sharma, P., Tiwari, A.K., Raina, V., Role of WhatsApp messenger in the laboratory management system: a boon to communication (2016) Journal of medical systems, 40 (1), pp. 1-5; Drake, T.M., Claireaux, H.A., Khatri, C., Chapman, S.J., WhatsApp with patient data transmitted via instant messaging? (2016) The American Journal of Surgery, 211 (1), pp. 300-301; Duggan, M., (2015) Mobile messaging and social media, , www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-2015/, (accessed, 3 July 2016, Pewinternet.org; (2015) Mobile messaging to reach 1.4 Billion Worldwide in 2015, , www.emarketer.com/Article/Mobile-Messaging-Reach-14-Billion-Worldwide-2015/1013215, (accessed, 3 July 2016, eMarketer.com; Fattah, S.F.E.S.A., The effectiveness of using WhatsApp messenger as one of mobile learning techniques to develop students’ writing skills (2015) Journal of Education and Practice, 6 (32), pp. 115-127; Gulacti, U., Lok, U., Hatipoglu, S., Polat, H., An analysis of WhatsApp usage for communication between consulting and emergency physicians (2016) Journal of medical systems, 40 (6), pp. 1-7; Guynn, J., (2016) WhatApp’s Koum calls for smartphone domination, , www.usatoday.com/story/tech/news/2016/06/23/whatsapps-jan-koum-smartphone-domination/86272188/, (accessed, 8 July 2016, USAToday.com; Hautala, L., (2016) The FBI’s problems just got worse: WhatsApp is encrypting all its data, , www.cnet.com/news/the-fbis-problems-just-got-worse-whatsapp-is-encrypting-all-its-service/, (accessed, 8 July 2016, cnet.com, available; Hern, A., (2016) WhatsApp drops subscription fee to become fully free, , www.theguardian.com/technology/2016/jan/18/whatsapp-drops-subscription-fee-free, (accessed, 8 July 2016, TheGuardian.com; Johnston, M.J., King, D., Arora, S., Behar, N., Athanasiou, T., Sevdalis, N., Darzi, A., Smartphones let surgeons know WhatsApp: an analysis of communication in emergency surgical teams (2015) The American Journal of Surgery, 209 (1), pp. 45-51; Montag, C., Błaszkiewicz, K., Sariyska, R., Lachmann, B., Andone, I., Trendafilov, B., Eibes, M., Markowetz, A., Smartphone usage in the 21st century: who is active on WhatsApp? (2015) BMC research notes, 8 (1), p. 331; Olson, P., Calling the American dream (2014) Forbes, 193 (4), p. 48; Olson, P., (2016) One-Seventh of the global population now uses WhatsApp, , www.forbes.com/sites/parmyolson/2016/02/02/whatsapp-1-billion-users/#98d338c76cf5, (accessed, 7 July 2016, Forbes.com; Price, R., (2015) Texting is in decline, , www.businessinsider.com/whatsapp-vs-texting-statistics-2015-1, (accessed, 5 July 2016, Businessinsider.com; Rambe, P., Chipunza, C., (2013) Using mobile devices to leverage student access to collaboratively-generated resources, pp. 331-337. , International Conference on Advanced Information and Communication Technology, Atlantis Press; (2016) Brazil judge orders WhatsApp blocked, affecting 100 million users, , www.reuters.com/article/us-facebook-brazil-whatsapp-idUSKCN0XT1KB, (accessed, 8 July 2016; Robinson, L., Behi, O., Corcoran, A., Cowley, V., Cullinane, J., Martin, I., Tomkinson, D., Evaluation of Whatsapp for promoting social presence in a first year undergraduate radiography problem-based learning group (2015) Journal of Medical Imaging and Radiation Sciences, 46 (3), pp. 280-286; Sánchez-Moya, A., Cruz-Moya, O., ‘Hey there! I am using WhatsApp’: a preliminary study of recurrent discursive realisations in a corpus of WhatsApp statuses (2015) Procedia-Social and Behavioral Sciences, 212, pp. 52-60; Schwartz, J., (2016) The most popular messaging app in every country”, Similarweb.com, , www.similarweb.com/blog/worldwide-messaging-apps, ), “(accessed, 5 July 2016; Shambare, R., The adoption of WhatsApp: breaking the vicious cycle of technological poverty in South Africa (2014) Journal of Economics and Behavioral Studies, 6 (7), pp. 542-550; Suliman, M.T., Sending photos through WhatsApp: a faster method for teleconsultation (2014) Journal of Local and Global Health Science, 2014 (1), p. 2; Susilo, A., (2014) Exploring Facebook and Whatsapp as supporting social network applications for English learning In higher education, , Conference On Professional Development In Education (PDE2014), Widyatama University Indonesia, Open University Indonesia and Open University Malaysia; Willemse, J.J., Undergraduate nurses reflections on Whatsapp use in improving primary health care education (2015) Curationis, 38 (2), pp. 1-7},
correspondence_address1={Anderson, K.E.; Rutgers UniversityUnited States; email: kelsonanderson@gmail.com},
publisher={Emerald Group Publishing Ltd.},
issn={07419058},
language={English},
abbrev_source_title={Libr. Hi Tech News},
document_type={Article},
source={Scopus},
}

@ARTICLE{Obmorokova2016168,
author={Obmorokova, A.M. and Nemaeva, N.O. and Karepov, G.E.},
title={Specific features of development of the Russian modern art market: Analysis of Krasnoyarsk Krai},
journal={International Review of Management and Marketing},
year={2016},
volume={6},
number={5},
pages={168-172},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982987696&partnerID=40&md5=556741ab546491f51cc2ecd63d6c5895},
affiliation={Siberian Federal University, Krasnoyarsk, Russian Federation},
abstract={This paper analyzes the modern art market of Russia. It gives special importance to the regional art market’s specific features and “new media” as one of its elements. The purpose of this paper is to study market processes in the modern art sphere of Central Siberia (Krasnoyarsk Krai). The main methods used to study are analytical reviews of foreign and domestic sources with regard to the given subject, studies of digital-marketing strategies, surveys and in-depth interviews. It is established that the dynamics of the regional art market in Krasnoyarsk directly depend upon such factors as communication and information digital technologies that are actively used by modern artists in order to create and maintain their prestige, as well as to increase their competitiveness. The paper establishes forecasts for the future of the Krasnoyarsk modern art market, including its general place in the structure of the art market of Russia, and the prospects of development of the regional fine art market. © 2016, Econjournals. All rights reserved.},
author_keywords={Art;  Art market;  Digital media;  Krasnoyarsk krai;  Siberia},
references={Alichniewicz, A., Michałowska, M., Challenges to ART market: A polish case (2014) Medicine, Health Care and Philosophy, 18 (1), pp. 141-146; Arora, R., Vermeylen, F., The end of the art connoisseur? Experts and knowledge production in the visual arts in the digital age (2013) Information, Communication and Society, 16 (2), pp. 194-214; Babenko, A.V., Designing an art-portal for artists of Russia (2013) Tomsk State University Journal, 371, pp. 146-148; Bartenieva, V.G., Problems promote art-object of the art market|culture and time change (2015) Electronic Scientific Journal, 2 (9). , http://www.timekguki.esrae.ru/25-113, [Last accessed on 2016Mar 20]; Chernyaeva, I.V., Art internet auctions as a way of the decision of problems of the traditional art market (2012) WSCE, 1 (32), pp. 34-36; Chernyaeva, I.V., Stepanskaya, Y.V., The design activity of art galleries of Altai at the beginning of the XXI century (2013) World Applied Sciences Journal, 24 (6), pp. 794-797; Dakshina, G., De Silva, R., Pownall, A.J., Wolk, L., Does the sun ‘Shine’ on art prices? (2012) Journal of Economic Behavior and Organization, 82, pp. 167-178; Foreman-Wernet, L., Dervin, B., Funk, C., Standing in two worlds looking at an art exhibition: Sense-making in the millennial generation (2014) The Journal of Arts Management Law and Society, 44 (2), pp. 101-117; Geraldine, D., Oosterlinck, K., Szafarz, A., Art market inefficiency (2013) Economics Letters, 121 (1), pp. 23-25; Golman, I.A., The Russian market of modern art in terms of marketing (2013) Knowledge Understanding, Skill, 4, pp. 195-201; Hausmann, A., Poellmann, L., Using social media for arts marketing: Theoretical analysis and empirical insights for performing arts organizations (2013) International Review on Public and Nonprofit Marketing, 10 (2), pp. 143-161; Irkhen, I., Accidents of the regional education in the sphere of culture and arts of the contemporary Russia (2016) Journal of Siberian Federal University. Humanities and Social Sciences, 2 (9), pp. 481-490; Kondratenko, O.N., Digital Marketing in the System Marketing Strategy (2015) Proceeding 23th International Symposium, pp. p139-p143. , The New Word in the Science and Practice: Hypothesis Testing and Research, Novosibirsk; Koptseva, N.P., Kirko, V.I., The impact of global transformations on the processes of regional and ethnic identity of indigenous peoples Siberian arctic (2015) Mediterranean Journal of Social Sciences, 6 (3), pp. 217-223; Kostylev, S.V., Art management as administrative system of broadcast of art values (2015) Journal of Siberian Federal University. Humanities and Social Sciences, 8, pp. 1611-1624; Kraeussl, R., Logher, R., Emerging art markets (2010) Emerging Markets Review, 11 (4), pp. 301-318; Levine, A., Art museums and auction guarantees: Some thoughts on a new business model (2013) Museum Management and Curatorship, 28 (4), pp. 362-376; Foreman-Wernet, L., Dervin, B., Cultural experience in context: Sense making the arts (2011) The Journal of Arts Management Law and Society, 41 (1), pp. 1-37; Morgner, C., The art fair as network (2014) The Journal of Arts Management Law and Society, 44 (1), pp. 33-46; Munteanua, A., Pece, A., Investigating art market efficiency (2015) Procedia - Social and Behavioral Sciences, 188, pp. 82-88; Quattrocchi, L., Strati, F., (2014) Art and Finance: Fine Art Derivatives, 92. , AAPP. Atti della Accademia Peloritana dei Pericolanti, B3-2-B3-7; Quemin, A., International contemporary art fairs in a ‘Globalized’ art market (2013) European Societies, 15 (2), pp. 162-177; Schuetz, J., Green, R.K., Is the art market more bourgeois than bohemian? (2014) Journal of Regional Science, 54 (2), pp. 273-303; Shapinskaya, E.N., (2015) The Culture in the Era of Cultural Meanings and Aesthetic Values, , http://www.cult-cult.ru/culture-in-digital-epoch-cultural-meanings-and-aesthetic-values/, The Culture of Culture, 3, [Last accessed on 2016 Mar 18]; Salah, A.A.A., Salah, A.A., Flow of Innovation in Deviant Art: Following Artists on an Online Social Network Site (2013) Mind and Society, 12 (1), pp. 137-149; Starkova, N.O., Petrov, N.Е., Trends and issues in contemporary art markets (2015) Scientific Works of Kubstu, 12, pp. 1-11; Stephen, A.T., The role of digital and social media marketing in consumer behavior (2016) Current Opinion in Psychology, 10, pp. 17-21; Suminova, T.N., (2013) Art Management: To the Definition of the Concept. Culture and Education, pp. p100-p108. , Мoscow: MSUCA; Tiago, T.P.M., Verıssimo, J.M., Digital marketing and social media: Why bother? (2014) Business Horizons, 57, pp. 703-708; White, T.R., Hede, A.M., Using narrative inquiry to explore the impact of art on individual (2008) The Journal of Arts Management Law and Society, 38 (1), pp. 19-36},
correspondence_address1={Obmorokova, A.M.; Siberian Federal UniversityRussian Federation; email: jolly_rogue@mail.ru},
publisher={Econjournals},
issn={21464405},
language={English},
abbrev_source_title={Int. Rev. Manag. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Idemudia2016195,
author={Idemudia, E.C.},
title={The online target advertising design model: A conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps},
journal={International Journal of Information Technology and Management},
year={2016},
volume={15},
number={3},
pages={195-226},
doi={10.1504/IJITM.2016.077379},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84978992763&doi=10.1504%2fIJITM.2016.077379&partnerID=40&md5=3568842eb23915090121f3999da15d93},
affiliation={College of Business, Arkansas Tech University, Rothwell Hall, 106 West O Street, Russellville, AR  72801, United States},
abstract={This study presents generations of digital marketing business strategy, guidelines and insights to online social media companies for how to design online target advertisements in digital market places, application development, and methods for improving click-through rates. Prior research has focused mainly on the input and process components of designing online target advertisements. Hence, there has been limited research that addresses the influence of visual display principles (VDP) on the output component of online target advertisement design. Motivated by this limited research, we have developed the online target advertising design (OTAD) model that incorporates the VDP; the theoretical background for the VDP is the visual perception theory. The OTAD model provides guidelines, insights, and IT strategies for how to effectively design online banner ads, apps, and websites for digital target advertising. Also, the OTAD model encourages designers to pay equal attention to all the components that are involved in target advertising/marketing. Copyright © 2016 Inderscience Enterprises Ltd.},
author_keywords={Advertising network;  App development;  Click-through rates;  E-commerce;  Online ads;  Social media firms;  Target advertising;  Visual display principles;  Visual perception theory},
keywords={Commerce;  Design;  Electronic commerce;  Planning;  Social networking (online);  Vision;  Web Design;  Websites, Advertising networks;  Click-through rate;  Online ads;  Social media;  Visual display;  Visual perception, Marketing},
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correspondence_address1={Idemudia, E.C.; College of Business, Arkansas Tech University, Rothwell Hall, 106 West O Street, United States; email: eidemudia@atu.edu},
publisher={Inderscience Enterprises Ltd.},
issn={14614111},
language={English},
abbrev_source_title={Int. J. Inf. Technol. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Song2014583,
author={Song, G.-Y. and Cheon, Y. and Lee, K. and Park, K.M. and Rim, H.-C.},
title={Inter-category map: Building cognition network of general customers through big data mining},
journal={KSII Transactions on Internet and Information Systems},
year={2014},
volume={8},
number={2},
pages={583-600},
doi={10.3837/tiis.2014.02.015},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84897599925&doi=10.3837%2ftiis.2014.02.015&partnerID=40&md5=a0aadf7cd9167023fd22b5f359d9a8e8},
affiliation={Department of Computer and Radio Communications, Korea University, Seoul, 136-701, South Korea; Research Center of Technological Management, Yonsei University, Seoul, 120-749, South Korea; The Mining Company, Daumsoft, Inc., Seoul, 140-887, South Korea; School of Buisiness, Yonsei University, Seoul, 120-749, South Korea},
abstract={Social media is considered a valuable platform for gathering and analyzing the collective and subconscious opinions of people in Internet and mobile environments, where they express, explicitly and implicitly, their daily preferences for brands and products. Extracting and tracking the various attitudes and concerns that people express through social media could enable us to categorize brands and decipher individuals' cognitive decision-making structure in their choice of brands. We investigate the cognitive network structure of consumers by building an inter-category map through the mining of big data. In so doing, we create an improved online recommendation model. Building on economic sociology theory, we suggest a framework for revealing collective preference by analyzing the patterns of brand names that users frequently mention in the online public sphere. We expect that our study will be useful for those conducting theoretical research on digital marketing strategies and doing practical work on branding strategies. © 2014 KSII.},
author_keywords={Big data mining;  Brand choice;  Inter-category map;  Social media},
keywords={Brand choices;  Branding strategies;  Cognition networks;  Cognitive decision makings;  Collective preference;  Mobile environments;  Social media;  Theoretical research, Behavioral research;  Data mining, Target tracking},
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correspondence_address1={Park, K. M.; School of Buisiness, Yonsei University, Seoul, 120-749, South Korea; email: kminpark@yonsei.ac.kr},
issn={19767277},
language={English},
abbrev_source_title={KSII Trans. Internet Inf. Syst.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Peratoner20136,
author={Peratoner, C.},
title={Innovative Leadership Development Fosters a Unified Global Culture at Adobe Systems Incorporated},
journal={Global Business and Organizational Excellence},
year={2013},
volume={32},
number={4},
pages={6-15},
doi={10.1002/joe.21490},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876321916&doi=10.1002%2fjoe.21490&partnerID=40&md5=afbce6b25335b15a43f1fe000bc619ce},
affiliation={CEO, TRI Corporation, Beaverton, United States},
abstract={Exponential growth over a short period of time-from 3,500 to more than 10,000 employees since 2005-required Adobe Systems Incorporated to take a proactive approach to leadership development. The management of the global digital marketing and digital media company decided to create programming that would integrate its expanding workforce into a cultural whole while developing exceptional leaders who would be able to help the company achieve its specific business goals. To that end, Adobe's leadership development team formed a collaboration that included faculty of two universities located near the company's headquarters and TRI Corporation, which designs and delivers state-of-the-art executive development solutions. The resulting experience-focused programs-Adobe Leadership Experience and Adobe Business Leadership-encourage participants to address on-the-job challenges and build relationships with colleagues around the world while developing valuable skills to ensure both personal and organizational success. © 2013 Wiley Periodicals, Inc. © 2013 Wiley Periodicals, Inc.},
correspondence_address1={Peratoner, C.; CEO, TRI Corporation, Beaverton, United States; email: carlop@tri-simulation.com},
issn={19322054},
language={English},
abbrev_source_title={Global Bus. Organ. Excellence},
document_type={Article},
source={Scopus},
}

@ARTICLE{Penny2012,
author={Penny, M.},
title={Making print undead},
journal={Graphic Arts Monthly},
year={2012},
volume={84},
number={2},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84857519531&partnerID=40&md5=c8eda493efb48fb2ebaf7600f26d8f11},
abstract={The Digital Imaging Association's traditional Christmas Lunch and Annual General Meeting was held on December 1, 2011 at the Boulevard Club in Toronto. Keynote speaker Phil Barrett, Senior Director, Digital Marketing, for Research in Motion (RIM) shared his views on integrated marketing. Barrett shared statistics from Comstat that track the amount time Canadians spend on different media. Barrett defined an opportunity, developing web sites for mobile. He told the DIA audience that the worst thing companies can do is to take their desktop based web site and shrink it down for phones or tablets. Barrett said to create a rich and engaging experience web sites rather than apps. Barrett shared three reasons why print is not dead. The first reason print is not dead, is that it is the vehicle for QR codes. The second reason print is not dead, is that it can be a vehicle for AR codes. The third reason print is not dead, is that it can enable NFC capture.},
correspondence_address1={Penny, M.},
issn={10479325},
language={English},
abbrev_source_title={Graph. Arts Mon.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wang2009110,
author={Wang, J.},
title={New media technology and new business models: Speculations on 'post-advertising' paradigms},
journal={Media International Australia},
year={2009},
number={133},
pages={110-119},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053530643&partnerID=40&md5=f7ca66d81e077477011ad6465e97add7},
affiliation={Department of Chinese Cultural Studies, Faculty of Foreign Languages and Literatures, Massachusetts Institute of Technology, Cambridge, MA, United States},
abstract={This article offers some speculations on the challenge that new media technology poses to the concept and practice of advertising, particularly the impact of opencontent technology. It canvasses a number of globalising trends, notably Web 2.0 technology and culture, user-generated content, and the industry buzz about emerging business models enabled by 2.0. As digital marketing has taken shape and become more technologically driven than ever, advertising is no longer the only, nor even the primary, source of revenue for new media. Apart from mapping the new terrain, the paper examines some 2.0 revenue models for the purpose of inviting researchers to think beyond the parameters set by plain old advertising. On the methodological front, the paper argues that keeping ourselves abreast of new revenue strategies brings to the fore a number of key areas of investigation hitherto understudied by academic advertising researchers, in particular media technology and digital copyright protocols.},
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correspondence_address1={Wang, J.; Department of Chinese Cultural Studies, Faculty of Foreign Languages and Literatures, Massachusetts Institute of Technology, Cambridge, MA, United States},
issn={1329878X},
language={English},
abbrev_source_title={Media Int. Aust.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Pareed201965,
author={Pareed, A.A. and Idicula, S.M.},
title={A relation extraction system for Indian languages},
journal={Advances in Science, Technology and Engineering Systems},
year={2019},
volume={4},
number={2},
pages={65-69},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063295592&partnerID=40&md5=4af9a59a452e907fa3e66d46c1ffbad1},
affiliation={Department of Computer Science, CUSAT682022, India},
abstract={Relation Extraction is an important subtask of Information Extraction that involves extracting significant facts from natural language text. Extracting structured information from the plaintext is the ultimate goal of IE systems. The Indian language content on the internet is increasing day to day. Extracting relevant information from this huge unstructured data is a challenging task especially when the business firms are interested in ascertaining public view on their products and processes. The primary objective of relation extraction systems is to find those entities which can be targeted through social networking and digital marketing. Cannibalisation of the product is nowadays done using these Social Networks. Different methods are proposed and experimented for Relation extraction problems. In this paper, we propose a Relation Extraction system using Convolutional Neural Networks. Deep learning based methods have produced state of the art results in many domains. Training and testing are conducted using the shared corpus provided by’ARNEKT-IECSIL 2018’ competition organisers. The evaluation results show that the proposed system could outperform most of the reported methods in the competition. © ASTES Publishers 2019. All rights reserved.},
author_keywords={Convolutional neural networks;  Natural language processing;  Relation extraction;  Word embedding},
references={Patil, N., Patil, A.S., Pawar, B.V., Survey of named entity recognition systems with respect to indian and foreign languages (2016) International Journal of Computer Applications, 134 (16); Faruqui, M., Kumar, S., (2015) Multilingual Open Relation Extraction Using Cross-Lingual Projection, , arXiv preprint; Goyal, K., Bhattacharyya, P., Literature Survey on Relation Extraction and Relational Learning; Rosario, B., Hearst, M., Classifying the semantic relations in noun compounds via a domain-specific lexical hierarchy (2001) Proceedings of The 2001 Conference on Empirical Methods in Natural Language Processing; Chen, J., Ji, D., Tan, C.L., Niu, Z., Relation extraction using label propagation based semi-supervised learning (2006) Proceedings of The 21st International Conference on Computational Linguistics and The 44th Annual Meeting of The Association for Computational Linguistics, pp. 129-136. , Association for Computational Linguistics; Xiangrong, Z., Kang, L., Shizhu, H., Jun, Z., (2018) Large Scaled Relation Extraction with Reinforcement Learning; Barathi Ganesh, H.B., Soman, K.P., Reshma, U., Mandar, K., Prachi, M., Gouri, K., Anitha, K., Overview of arnekt iecsil at fire-2018 track on information extraction for conversational systems in indian languages (2018) FIRE (Working Notes); Barathi Ganesh, H.B., Soman, K.P., Reshma, U., Mandar, K., Prachi, M., Gouri, K., Anitha, K., Information extraction for conversational systems in indian languages - Arnekt iecsil (2018) Forum for Information Retrieval Evaluation; Kim, Y., (2014) Convolutional Neural Networks for Sentence Classification, , arXiv preprint; Mikolov, T., Sutskever, I., Chen, K., Corrado, G.S., Dean, J., Distributed representations of words and phrases and their compositionality (2013) Advances in Neural Information Processing Systems, pp. 3111-3119; Řehůřek, R., Sojka, P., Software framework for topic modelling with large corpora (2010) Proceedings of The LREC 2010 Workshop on New Challenges for NLP Frameworks, pp. 45-50. , http://is.muni.cz/publication/884893/en, Valletta, Malta, May ELRA; Chollet, F., (2015) Keras; Srivastava, N., Hinton, G., Krizhevsky, A., Sutskever, I., Salakhutdinov, R., Dropout: A simple way to prevent neural networks from overfitting (2014) The Journal of Machine Learning Research, 15 (1), pp. 1929-1958},
correspondence_address1={Pareed, A.A.; Department of Computer Science, CUSATIndia; email: ajeesap87@gmail.com},
publisher={ASTES Publishers},
issn={24156698},
language={English},
abbrev_source_title={Adv. Sci., Technol. Eng. Syst.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Matz2019,
author={Matz, S.C. and Segalin, C. and Stillwell, D. and Müller, S.R. and Bos, M.W.},
title={Predicting the Personal Appeal of Marketing Images Using Computational Methods},
journal={Journal of Consumer Psychology},
year={2019},
doi={10.1002/jcpy.1092},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062706635&doi=10.1002%2fjcpy.1092&partnerID=40&md5=5aabff6721cb7f727afb314f0961a807},
affiliation={Columbia Business School, United States; California Institute of Technology, United States; University of Cambridge, United Kingdom; Snap Inc., United States},
abstract={Images play a central role in digital marketing. They attract attention, trigger emotions, and shape consumers’ first impressions of products and brands. We propose that the shift from one-to-many mass communication to highly personalized one-to-one communication requires an understanding of image appeal at a personal level. Instead of asking “How appealing is this image?” we ask “How appealing is this image to this particular consumer?” Using the well-established five-factor model of personality, we apply machine learning algorithms to predict an image's personality appeal—the personality of consumers to which the image appeals most—from a set of 89 automatically extracted image features (Study 1). We subsequently apply the same algorithm on new images to predict consequential outcomes from the fit between consumer and image personality. We show that image-person fit adds incremental predictive power over the images’ general appeal when predicting (a) consumers’ liking of new images (Study 2) and (b) consumers’ attitudes and purchase intentions (Study 3). © 2019 Society for Consumer Psychology},
author_keywords={Computer vision;  Digital advertising;  Image appeal;  Image processing;  Machine learning;  Personality;  Personalization},
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correspondence_address1={Matz, S.C.; Columbia Business SchoolUnited States; email: sm4409@gsb.columbia.edu},
publisher={Wiley-Blackwell},
issn={10577408},
language={English},
abbrev_source_title={J. Consum. Psychol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Zhang2019,
author={Zhang, M. and Qin, F. and Wang, G.A. and Luo, C.},
title={The impact of live video streaming on online purchase intention [直播对在线购买意愿的影响]},
journal={Service Industries Journal},
year={2019},
doi={10.1080/02642069.2019.1576642},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061286543&doi=10.1080%2f02642069.2019.1576642&partnerID=40&md5=5c2766da7ff9b8122bf91d4c4e5a50e5},
affiliation={College of Management and Economics, Tianjin University, Tianjin, China; Department of Business Information Technology, Virginia Tech, Blacksburg, VA, United States},
abstract={E-retailers are embracing new digital marketing strategies to provide more authentic information to their customers. This research examines the impact of live video streaming (LVS), defined as broadcasts in real time to an audience over the Internet for business-to-consumer and business-to-business communication. Although LVS has been adopted as a marketing strategy by e-retailers, its effect on customers’ online purchase intention remains unknown. Drawing on construal level theory, this study empirically examines the impact of LVS on customers’ online purchase intention considering psychological distance and perceived uncertainty. We test the research framework with the aid of a quasi-experiment using secondary data collected from Taobao.com, the largest online trading platform in China, and two experimental designs. The presented results indicate that the LVS strategy can improve customers’ online purchase intention by reducing psychological distance and perceived uncertainty. In addition, product type moderates the impact of LVS on perceived uncertainty. This paper finally provides some of the practical and managerial implications of our findings. © 2019, © 2019 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={construal level theory;  Live video streaming;  online purchase intention;  perceived uncertainty;  psychological distance},
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correspondence_address1={Zhang, M.; College of Management and Economics, Tianjin University, No. 92, Weijin Road, Nankai District, China; email: zhangmin792002@tju.edu.cn},
publisher={Routledge},
issn={02642069},
language={English},
abbrev_source_title={Serv. Ind. J.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mark2019,
author={Mark, T. and Bulla, J. and Niraj, R. and Bulla, I. and Schwarzwäller, W.},
title={Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer},
journal={International Journal of Research in Marketing},
year={2019},
doi={10.1016/j.ijresmar.2019.01.009},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061265378&doi=10.1016%2fj.ijresmar.2019.01.009&partnerID=40&md5=2ea57cb22602c1a67115b6ec302e339e},
affiliation={Department of Marketing and Consumer Studies, University of Guelph, 50 Stone Road, Guelph, Ontario  N1G 2W1, Canada; Department of Mathematics, University of Bergen, P.O. Box 7800, Bergen, 5020, Norway; Department of Design and Innovation, Case Western Reserve University, Cleveland, OH, United States; Institut für Mathematik und Informatik, Universität Greifswald, Walther-Rathenau-Straße 47, Greifswald, 17487, Germany; Gutenbergstraße 3, Göttingen, 37075, Germany; Department of Psychiatry and Psychotherapy, University Regensburg, Universitätsstraße 84, Regensburg, 93053, Germany},
abstract={Retailers are experiencing a systematic shift in the buying habits of their customers as more customers buy across different channels. Marketing managers face the daunting task of embracing online and offline channels to engage consumers, influence choice, and create habits to sustain a competitive advantage. We develop a dynamic segmentation model of channel choice and purchase frequency to assess the responsiveness of segments to catalogues and email communications. In addition, we perform profitability analysis to offer insights on the profitability of using catalogues and emails to reach customers. For certain firms, especially those with a history of using catalogue mailings, the findings suggest that catalogues remain relevant and are an effective tool at influencing purchases across both online and offline channels despite the increasing trend toward digital marketing. In addition, we found a segment of digital consumers respond favorably to both emails and catalogues. We argue catalogues have retained their competitive advantage over email marketing communication because the catalogue may not compete for attention with consumers’ other digital distractions. © 2019},
author_keywords={Catalogues;  Direct marketing;  Emails;  Hidden Markov model;  Multichannel retailing},
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(2014) Quantitative Marketing and Economics, 12, pp. 235-266; Li, H.A., Kannan, P.K., Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment (2014) Journal of Marketing Research, 51 (1), pp. 40-56; Mark, T., Lemon, K.N., Vandenbosch, M., Bulla, J., Maruotti, A., Capturing the evolution of customer–firm relationships: How customers become more (or less) valuable over time (2013) Journal of Retailing, 89 (3), pp. 231-245; McKinsey & Company, Global Media Report 2015 (2015), http://www.mckinsey.com/industries/media-and-entertainment/our-insights/2015-global-media-report, (Accessed 22 April 2017); Montaguti, E., Neslin, S.A., Valentini, S., Can marketing campaigns induce multichannel buying and more profitable customers? A field experiment (2016) Marketing Science, 35 (2), pp. 201-217; Montoya, R., Netzer, O., Jedidi, K., Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability (2010) Marketing Science, 29 (5), pp. 909-924; Mullahy, J., Specification and testing of some modified count data models (1986) Journal of Econometrics, 33 (3), pp. 341-365; Naik, P.A., Peters, K., A hierarchical marketing communications model of online and offline media synergies (2009) Journal of Interactive Marketing, 23 (4), pp. 288-299; Naik, P.A., Peters, K., True synergy for real effects: How to control integrated marketing successfully (2015) GfK Marketing Intelligence Review, 7 (1), pp. 35-41; Neslin, S.A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M.L., Thomas, J.S., Verhoef, P.C., Challenges and opportunities in multichannel customer management (2006) Journal of Service Research, 9 (2), pp. 95-112; Netzer, O., Lattin, J.M., Srinivasan, V., A hidden Markov model of customer relationship dynamics (2008) Marketing Science, 27 (2), pp. 185-204; Safdar, K., Victoria's Secret turns its back on the catalog (2016) Wall Street Journal, , https://www.wsj.com/articles/victorias-secret-turns-its-back-on-the-catalog-1460155651, (Accessed 14 January 2017); Simester, D.I., Sun, P., Tsitsiklis, J.N., Dynamic catalogue mailing policies (2006) Management Science, 52 (5), pp. 683-696; Srinivasan, S., Rutz, O.J., Pauwels, K., Paths to and off purchase: Quantifying the impact of traditional marketing and online consumer activity (2016) Journal of the Academy of Marketing Science, 44 (4), pp. 440-453; Valentini, S., Montaguti, E., Neslin, S.A., Decision process evolution in customer channel choice (2011) Journal of Marketing, 75 (6), pp. 72-86; Verhoef, P.C., Neslin, S.A., Vroomen, B., Multichannel customer management: Understanding the research-shopper phenomenon (2007) International Journal of Research in Marketing, 24, pp. 129-148; Visser, I., Raijmakers, M.E.J., Molenaar, P.C.M., Confidence intervals for hidden Markov model parameters (2000) British Journal of Mathematical and Statistical Psychology, 53 (2), pp. 317-327; Wiesel, T., Pauwels, K., Arts, J., Practice prize paper—Marketing's profit impact: Quantifying online and off-line funnel progression (2011) Marketing Science, 30 (4), pp. 604-611; Zucchini, W., MacDonald, I., Langrock, R., Hidden Markov models for time series: An introduction using R (2016), 2nd ed. Chapman & Hall/CRC Boca Raton, FL},
correspondence_address1={Mark, T.; Department of Marketing and Consumer Studies, University of Guelph, 50 Stone Road, Canada; email: markt@uoguelph.ca},
publisher={Elsevier B.V.},
issn={01678116},
coden={IJRME},
language={English},
abbrev_source_title={Int. J. Res. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Beditz2018157,
author={Beditz, M.},
title={The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children},
journal={Publishing Research Quarterly},
year={2018},
volume={34},
number={2},
pages={157-169},
doi={10.1007/s12109-018-9584-1},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047484351&doi=10.1007%2fs12109-018-9584-1&partnerID=40&md5=65f86ffcbfeaeeb1898ec8fcc3318ac4},
affiliation={NY, United States},
abstract={There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques. © 2018, Springer Science+Business Media, LLC, part of Springer Nature.},
author_keywords={Children’s books;  Gatekeeper;  Library market;  Online marketing;  Traditional marketing},
references={Bacon, B., Free children’s books with those fries: are digital books the literary equivalent of junk food? (2013) Digital Book World, p. 1. , http://www.digitalbookworld.com/2013/fast-food-and-free-childrens-books-mcdonalds-and-rif-partner-for-giveaway/; Chmilowski, E., Library Marketing Manager, Ingram Content Group) in discussion with the author, , Dec 2017; Cole, D., (1999) The complete guide to book marketing, , Allworth Press, New York; Davies, G., Balkwill, R., (2011) The professionals’ guide to publishing: a practical introduction to working in the publishing industry, , Kogan Page, London; Davies, H., Careers in children’s books (2008) The Bookseller, 5331, p. 41; (1998) To market to market: a look at children’s book publishing, , Elleman B. Sch Libr J 44. Academic OneFile, EBSCOhost; Fogelman, P.J., (1993) Editing children’s books. In: Editors on editing: what writers need to know about what editors do, , New York, Grove Press; (2003) We love your manuscript, but…: twists and turns on the road to publishing a children’s book, , Giblin JC. The Writer 38. Literature Resource Center, EBSCOhost; Herold, B., COPPA and schools: the (other) Federal Student Privacy Law, explained (2017) Education Week, p. 28. , http://www.edweek.org/ew/issues/coppa/; Horning, K.T., (2010) From cover to cover: evaluating and reviewing children’s books, , Collins, New York; Kearns, G., (2013) Paine P. Six powerful ways to market children’s books, p. 10. , http://www.30daybooks.com/six-powerful-ways-to-market-childrens-books/; Livshin, J., (2017) Jan, 13. , https://www.nytimes.com/2017/01/13/books/review/picture-books-on-the-joy-of-mail-without-the-e.html?_r=0; (2001) Finding a Niche: publicity, marketing and special sales go the extra mile to get books to the best market, , Maughan S. (Children’s books). Publishers Weekly. 22. Literature Resource Center, EBSCOhost; (2015) What’s next in kids’ technology: the first generation of apps and interactive technology aimed at the children’s and education markets may have had a cool reception, , O’Leary BF. but there are still lots of opportunities for publishers to profit. Publishers Weekly;18, Literature Resource Center, EBSCOhost; Palmer, A., Tips for marketing self-published children’s books (2015) Publishers Weekly, p. 24. , http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/67610-not-child-s-play.html; Perkins, L., (2014) How to sell your picture book, , http://www.writersdigest.com/online-editor/how-to-sell-your-picture-book; (2011) Where the kids are: marketing online. Publishers Weekly, , Rosen J. 25. Literature Resource Center, EBSCOhost; Stoltzfus, K., Study reveals children’s reading habits (2017) Education Week, p. 14. , http://blogs.edweek.org/edweek/bookmarks/2017/02/study_reveals_childrens_reading_habits.html},
correspondence_address1={Beditz, M.United States; email: megbeditz@gmail.com},
publisher={Springer New York LLC},
issn={10538801},
language={English},
abbrev_source_title={Publ. Res. Q.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lappeman201867,
author={Lappeman, J. and Patel, M. and Appalraju, R.},
title={Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster},
journal={Communicatio},
year={2018},
volume={44},
number={2},
pages={67-87},
doi={10.1080/02500167.2018.1478866},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057151825&doi=10.1080%2f02500167.2018.1478866&partnerID=40&md5=9fdec13efb3c30573a8072fd0478f170},
affiliation={University of Cape Town, South Africa},
abstract={This study provides evidence of how marketers should respond to a sudden discharge of negative word-of-mouth (nWOM) communication that spreads rapidly across social media platforms, known as an online “firestorm.” The study aimed to determine whether a company’s response policy during an online firestorm influenced their brand reputation among observers of the firestorm. An experiment offered three different company approaches to the firestorm. The study used a conclusive quantitative design by manipulating independent variables in a controlled environment in order to infer causality through an online survey to 300 participants. The study shows that when faced with the option of replying to a cluster of complaints or each individual complaint, a more positive brand reputation is engendered through individual replies. While research in digital marketing has progressed to provide companies with strategies to use digital platforms as a marketing tool, the negative side of social media—in this case online firestorms—is still largely left unattended. Addressing the direct issue of how to respond to online firestorms is therefore of significant relevance to marketing practitioners and academics. © 2018, © 2018 Unisa Press.},
author_keywords={brand reputation;  eWOM;  firestorm;  nWOM;  online;  webcare},
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(2014) Accessed March, 14 (2016). , https://www.b2bmarketing.net/resources/blog/how-can-social-media-be-used-marketing-tool#sthash.LgwW4eHF.dpuf; Coker, S.A., Altobello, K., The Role of Disclosure of Social Shopping Rewards in Social Buzz (2016) Journal of Research in Interactive Marketing, 10 (4), pp. 321-337. , https://doi.org/10.1108/JRIM-06-2016-0058; Dangi, H., Malik, A., Personalisation in Marketing: An Exploratory Study (2017) International Journal of Internet Marketing and Advertising, 11 (2), pp. 124-136. , https://doi.org/10.1504/IJIMA.2017.084079; Dellarocas, C., The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003) Management Science, 49 (10), pp. 1407-1424. , https://doi.org/10.1287/mnsc.49.10.1407.17308; Einwiller, S.A., Steilen, S., Handling Complaints on Social Network Sites–An Analysis of Complaints and Complaint Responses on Facebook and Twitter Pages of Large US Companies (2015) Public Relations Review, 41 (2), pp. 195-204. , https://doi.org/.org/10.1016/j.pubrev.2014.11.012; Grégoire, Y., Salle, A., Tripp, T.M., Managing Social Media Crises with Your Customers: The Good, the Bad, and the Ugly (2015) Business Horizons, 58 (2), pp. 173-182. , https://doi.org/10.1016/j.bushor.2014.11.001; Hanekom, J., Scriven, C., Traditional and Online Advertising: An Explanation of Current and Future Trends (2002) Communicatio, 28 (1), pp. 49-59. , https://doi.org/10.1080/02500160208537957; Hennig-Thurau, T., Gwinner, K.P., Walsh, G., Gremler, D.D., Electronic Word of Mouth Via Consumer Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet? (2004) Journal of Interactive Marketing, 18 (1), pp. 38-52. , https://doi.org/10.1002/dir.10073; Hogreve, J., Eller, T., Firmhofer, N., When the Whole World is Listening—An Exploratory Investigation of Individual Complaints on Social Media Platforms (2013) Dienstleistungsmanagement und Social Media, pp. 515-540. , https://doi.org/10.1007/978-3-658-01248-9, Bruhn M., Hadwich K., (eds), Wiesbaden: Springer Fachmedien, and,. edited by; Holloway, B.B., Beatty, S.E., Service Failure in Online Retailing: A Recovery Opportunity (2003) Journal of Service Research, 6 (1), pp. 92-105. , https://doi.org/10.1177/1094670503254288; Huang, J., Gu, B., Marketing Issues of Web Personalization: A Systematic Review, Classification and Conceptual Framework (2016) Journal of Residuals Science and Technology, 13 (8); Herzog, A., Bachman, J., The Effects of Questionnaire on Response Quality (1981) Accessed May, 5 (2015). , http://www.uta.edu/faculty/richarme/MARK%205338/Articles/Herzog.pdf; Kotler, P., Armstrong, G., (2015) Marketing Principles: Global and South African Perspectives., , Cape Town: Pearson; Kowalaski, R.M., Whining, Griping, and Complaining: Positivity in the Negativity (2002) Journal of Clinical Psychology, 58 (9), pp. 1023-1035. , https://doi.org/10.1002/jclp.10095; Lee, Y.L., Song, S., An Empirical Investigation of Electronic Word-of-Mouth: Informational Motive and Corporate Response Strategy (2010) Computers in Human Behavior, 26, pp. 1073-1080. , https://doi.org/10.1016/j.chb.2010.03.009; Lindholm, J., eWOM: Definition of Electronic Word-of-Mouth (2009) Accessed April, 19 (2016). , http://electronic-word-of-mouth.blogspot.co.za/2009/03/definition.html; Ma, L., Sun, B., Kekre, S., The Squeaky Wheel Gets the Grease–An Empirical Analysis of Customer Voice and Firm Intervention on Twitter (2015) Marketing Science, 34 (5), pp. 627-645. , https://doi.org/10.1287/mksc.2015.0912; Malhotra, N.K., (2010) Marketing Research: An Applied Orientation., , New Jersey: Pearson, Upper Saddle River; (2015) Survey Guidelines, , http://web.mit.edu/ir/surveys/pdf/survey-guidelines.pdf, Accessed March 22, 2015; Mochalova, A., Nanopoulos, A., Restricting the Spread of Firestorms in Social Networks (2014) Twenty Second European Conference on Information Systems, pp. 1-14. , Tel Aviv; Pang, B., Lee, L., Opinion Mining and Sentiment Analysis (2008) Foundations and Trends® in Information Retrieval, 2 (1-2), pp. 1-135. , https://doi.org/10.1561/150000000; Pfeffer, J., Zorbach, T., Carley, K.M., Understanding Online Firestorms: Negative Word of- Mouth Dynamics in Social Media Networks (2014) Journal of Marketing Communications, 20 (1-2), pp. 117-128. , https://doi.org/10.1080/13527266.2013.797778; Price, L.L., Feick, L.F., Guskey, A., Everyday Market Helping Behavior (1995) Journal of Public Policy and Marketing, 14 (2), pp. 255-266; Rozin, P., Royzman, E., Negativity Bias, Negativity Dominance, and Contagion (2001) Personality and Social Psychology Review, 5 (4), pp. 296-320. , https://doi.org/10.1207/S15327957PSPR0504_2; Shao, W., Ross, M., Testing a Conceptual Model of Facebook Brand Page Communities (2015) Journal of Research in Interactive Marketing, 9 (3), pp. 239-258. , https://doi.org/10.1108/JRIM-05-2014-0027; Simpson, J., Lappeman, J., (2017) Marketing in South Africa: Consumer Landscape, Concepts and Cases., , Cape Town: Van Schaik; Sinisalo, J., Salo, J., Karjaluoto, H., Leppäniemi, M., Mobile Customer Relationship Management: Underlying Issues and Challenges (2007) Business Process Management Journal, 13 (6), pp. 771-787. , https://doi.org/10.1108/14637150710834541; Stelzner, M., (2014), http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2014/, 2014 Social Media Marketing Industry Report: Social Media Examiner. Accessed March 14, 2016; Stich, L., Golla, G., Nanopoulos, A., Modelling the Spread of Negative Word-of-Mouth in Online Social Networks (2014) Journal of Decision Systems, 23 (2), pp. 203-221. , https://doi.org/10.1080/12460125.2014.886494; Van Laer, T., De Ruyter, K., In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability after Integrity-Violating Blog Posts (2010) International Journal of Research in Marketing, 27 (2), pp. 164-174. , https://doi.org/10.1016/j.ijresmar.2009.12.010; Van Noort, G., Willemsen, L., Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2011) Journal of Interactive Marketing, 26, pp. 131-140. , https://doi.org/10.1016/j.intmar.2011.07.001; Wetzer, I.M., Zeelenberg, M., Pieter, R., ‘Never Eat in That Restaurant, I Did!’: Exploring Why People Engage in Negative Word-of-Mouth Communication (2007) Psychology and Marketing, 24 (8), pp. 661-680. , https://doi.org/10.1002/mar.20178; Willemsen, L., Neijens, P.C., Bronner, F.A., Webcare as Customer Relationship and Reputation Management? Motives for Negative Electronic Word of Mouth and Their Effect on Webcare Receptiveness (2013) Advances in Advertising Research, 4, pp. 55-69. , https://doi.org/10.1007/978-3-658-02365-2_5; Walonick, P., A Theoretical Integration of User Satisfaction and Technology Acceptance (2014) Information Systems Research, 16 (1), pp. 85-91; Xie, H., Wang, F.L., Mao, X., Li, K., Li, Q., Wang, H., Recent Advances in Semantic Computing and Personalization (2017) Neurocomputing, 254, pp. 1-2. , https://doi.org/10.1016/j.neucom.2017.02.073; Zhang, Y., Vásquez, C., “Hotels’ Responses to Online Reviews: Managing Consumer Dissatisfaction.” Discourse (2014) Context and Media, 6, pp. 54-64. , https://doi.org/10.1016/j.dcm.2014.08.004},
correspondence_address1={Lappeman, J.; University of Cape TownSouth Africa; email: jlappeman@me.com},
publisher={Routledge},
issn={02500167},
language={English},
abbrev_source_title={Communicatio},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cruz2017104,
author={Cruz, R.E. and Leonhardt, J.M. and Pezzuti, T.},
title={Second Person Pronouns Enhance Consumer Involvement and Brand Attitude},
journal={Journal of Interactive Marketing},
year={2017},
volume={39},
pages={104-116},
doi={10.1016/j.intmar.2017.05.001},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021651911&doi=10.1016%2fj.intmar.2017.05.001&partnerID=40&md5=0cca4b3aec6c5b4c8504624441e1cff6},
affiliation={School of Business Administration, Philadelphia University, PA, 19144, United States; The College of Business, University of Nevada, Reno, 11664 N. Virginia Street, Reno, NV  89557, United States; Industrial Engineering Department, University of Chile, Republica 701, Santiago, Chile},
abstract={Online brand messaging, e.g., blogging or posting on social media platforms, has an important role in digital marketing strategy. Such messaging is largely text based and provides an opportunity for brands to interact with many consumers simultaneously. The marketing literature, however, has yet to provide sufficient guidance on effective online brand messaging strategies. In particular, research has yet to address how the inclusion of second person pronouns in online brand messaging affects relevant consumer outcomes. The present research proposes that second person pronouns should work to enhance consumer involvement and brand attitude as a result of increasing the extent that consumers engage in self-referencing. A field study involving actual brand posts on Facebook and two subsequent experiments provide support for this hypothesis. In addition, drawing on cultural dimensions theory, individual levels of collectivism are identified as a boundary condition. The presence (vs. absence) of second person pronouns in online brand messaging enhances involvement and brand attitude for consumers that are lower, but not higher, in collectivism. The results provide marketers with needed guidance for creating effective online brand messaging. © 2017},
author_keywords={Brand attitude;  Collectivism;  Consumer involvement;  Second person pronoun;  Self-referencing},
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The Impact of Personal Pronoun Use in Customer–Firm Agent Interactions (2014) Marketing Science Institute Working Papers Series, #14-110, , http://www.msi.org/reports/how-can-i-help-you-the-impact-of-personal-pronoun-use-in-customer-firm-agen/, Retrieved from; Pennebaker, J.W., The Secret Life of Pronouns: What Our Words Say About Us (2011), Bloomsbury Press New York; Rampton, J., “7 Free Ways for Boosting Your Social Media Engagement,” Forbes.com (2014), http://www.forbes.com/sites/johnrampton/2014/09/22/7-free-ways-for-boosting-your-social-media-engagement/#ee10d3525626, retrieved from; Richins, M.L., Bloch, P.H., After the New Wears Off: The Temporal Context of Product Involvement (1986) Journal of Consumer Research, 13 (2), pp. 280-285; Roberts, M.L., Internet Marketing: Integrating Online and Offline Strategies (2003), McGraw-Hill Boston, MA; Rogers, T.B., Kuiper, N.A., Kirker, W.S., Self-reference and the Encoding of Personal Information (1977) Journal of Personality and Social Psychology, 25 (9), pp. 677-688; Sahni, N.S., Zou, D., Chintagunta, P.K., Do Targeted Discount Offers Serve as Advertising? 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A Conceptual Framework (2007) European Journal of Marketing, 41 (5-6), pp. 409-418; Yalch, R.F., Sternthal, B., Limitation of Self-referencing as a Persuasion Strategy (1984) NA-Advances in Consumer Research Volume 11, pp. 71-74. , Thomas C. Kinnear Association for Consumer Research Provo, UT; Yoo, B., Donthu, N., Lenartowicz, T., Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011) Journal of International Consumer Marketing, 23, pp. 193-210; Zaichkowsky, J.L., Measuring the Involvement Construct (1985) Journal of Consumer Research, 12 (3), pp. 341-352; Zaichkowsky, J.L., The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994) Journal of Advertising, 23 (4), pp. 59-70; Zheng, X., Cheung, C.M.K., Lee, M.K.O., Liang, L., Building Brand Loyalty Through User Engagement in Online Brand Communities in Social Networking Sites (2015) Information Technology & People, 28 (1), pp. 90-106},
correspondence_address1={Cruz, R.E.; School of Business Administration, Philadelphia University, PA, 19144, United States; email: cruzr@philau.edu},
publisher={Elsevier Inc.},
issn={10949968},
language={English},
abbrev_source_title={J. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{García20171648,
author={García, S.C. and García, D.A. and Blanco, T.P.},
title={Practices, skills and trends in digital advertising. The perspective of spanish advertisers [Prácticas, competencias y tendencias de la comunicación publicitaria digital: Una visión desde la perspectiva de los anunciantes españoles]},
journal={Revista Latina de Comunicacion Social},
year={2017},
volume={72},
pages={1648-1669},
doi={10.4185/RLCS-2017-1239},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85048482420&doi=10.4185%2fRLCS-2017-1239&partnerID=40&md5=37a59bf850ac702ef077e4d2dbf083f9},
affiliation={Departamento de Comercialización e Investigación de Mercados, Facultad de Ciencias de la Información, Universidad Complutense de Madrid, UCM, Spain; Facultad de Comunicación, Universidad Pontificia de Salamanca, UPSA, Spain; Departamento de Comercialización e Investigación de Mercados, Facultad de Ciencias Económicas y Empresariales, Universidad Complutense de Madrid, UCM, Spain},
abstract={[EN] Introduction: This article presents the results of a study on the current and future use of different online communication techniques by Spanish advertisers, as well as their perception of the level of digital competence of professionals working in the advertising sector. Methods: The study is based on an online survey applied to a national sample of 301 advertising and marketing directors working for a variety of Spanish companies in terms of size, geographical scope and sector of activity. Results and conclusions: Companies are expected to gradually increase their budget for digital marketing and, thus, the advertising sector is expected to experience greater professionalisation and greater demand for experts in new technologies and digital communication. At present, advertisers are developing communication strategies that are based on traditional and easy-to-implement online communication techniques, leaving aside the more sophisticated techniques whose implementation requires more qualified and specialised professionals. In this sense, there is a lack of training in digital skills in the sector. © 2017, University of La Laguna. All rights reserved.},
author_keywords={Advertisers;  Digital communication;  Digital skills;  Education;  Trends;  [EN] Information and communication technology (ICT)},
funding_details={Ministerio de Economía y CompetitividadMinisterio de Economía y Competitividad},
funding_text 1={* Investigación financiada: Este artículo es producto del proyecto de investigación titulado Proyecto I+D+I “Retos Investigación”, referencia CSO2013-46410-R financiado por el Ministerio de Economía y Competitividad del Plan Nacional deI+D+i, orientado a los retos de la sociedad 2013-2015.},
references={(2010) Libro Blanco De Títulos De Grado En Comunicación, , Madrid; (2016) La comunicación Comercial En Cambio Permanente, , Observatorio de Publicidad en España. Madrid; (2016) Estudio AMES, , http://www.asociacionmkt.es/sitio/wp-content/uploads/AMES-2015v04_para-colgar.pdf; Barker, R., Angelopulo, G.C., The integrated web-based marketing communication model: A South African case-study (2004) International Journal of Technology, Policy and Management, 4 (1), pp. 53-62; Castellblanque, M., Perfiles profesionales de publicidad y ámbitos afines: ¿qué quiero ser? (2006) Qué Quiero Hacer? ¿Para qué́ Tengo Talento?, , Barcelona: UOC; Corredor, P., Farfán, J., Demandas y formación: Nuevos perfiles profesionales para la publicidad en España (2010) Pensar La Publicidad, 4 (1), pp. 97-116; Day, G.S., Closing the marketing capabilities gap (2011) Journal of Marketing, 75, pp. 183-195; Deiser, R., Newton, S., Six social-media skills every leader needs (2013) Mckinsey Quarterly, 1, pp. 62-75; Deloitteduke, A., The CMO Survey (2016) Predicting the Future of Markets, , https://cmosurvey.org/wp-content/uploads/sites/11/2016/02/The_CMO_Survey-Highlights_and_Insights-Feb-2016.pdf; Dodson, I., (2016) The Art of Digital Marketing, , New Jersey: John Wiley & Son; Duncan, T.R., Everett, S.E., Client perceptions of integrated marketing communications (1993) Journal of Advertising Research, 33 (3), pp. 30-39; Ghotbifar, F., Marjani, M., Ramazani, A., Identifying and assessing the factors affecting skill gap in digital marketing in communication industry companies (2017) Independent Journal of Management & Production, 8 (1); (2008) Crossumer: Claves Para Entender Al Consumidor español De Nueva generación, , Barcelona: Gestión 2000; Grishikashvili, K., Dibb, S., Meadows, M., Investigation into big data impact on digital marketing (2014) International Conference on Communication, pp. 146-150. , April, Media, Technology and Design; Gurău, C., Integrated online marketing communication: Implementation and management (2008) Journal of Marketing Communications, 12 (2), pp. 169-184; Hamill, J., Tagg, S., Stevenson, A., Vescovi, T., New developments in online marketing (2010) Journal of Marketing Management, 26 (3), pp. 181-186; Hoffman, D.L., Novak, T.P., Marketing communication in a digital era (2011) Marketing Management, 20 (3), pp. 36-43; Holm, O., Integrated marketing communication: From tactics to strategy (2006) Corporate Communications: An International Journal, 11 (1), pp. 23-33; (2016) 2º Estudio De Competencias Digitales En La Empresa Española, , http://www.icemd.com/digital-knowledge/estudios/2o-estudio-competencias-digitales; (2017) Inversión Publicitaria En Medios Digitales 2017, , Madrid; Jensen, M.B., Jepsen, A.L., Online marketing communications: Need for a new typology of IMC? (2008) Journal of Website Promotion, 2 (1), pp. 19-35; Keller, K.L., Building strongs brands in a modern marketing communications environment (2009) Journal of Marketing Communications, 15 (2-3), pp. 139-155; Kestnbaum, R.D., Kestnbaum, K.T., Ames, P.W., Building a longitudinal contact strategy (1998) Journal of Interactive Marketing, 12 (1), pp. 56-62; Leeflang, P., Verhoef, P.C., Dahlström, P., Freundt, T., Challenges and solutions for marketing in a digital era (2014) European Management Journal, 32 (1), pp. 1-12; Lucius, H.W., Hanson, J.H., Consumerism and Marketing in the Digital Age (2016) American Journal of Management, 16 (3), p. 41; Nielsen, (2015) Nielsen Global Trust in Advertising Survey; Nowak, G., Phelps, J., Conceptualizing the integrated marketing communications phenomenon: An examination of its impact on advertising practices and its implications for advertising research (1994) Journal of Current Issues and Research in Advertising, 16 (1), pp. 49-66; Nuñez, P., García, A., Abuín, N., Profesionales digitales en publicidad y comunicación. Una aproximación a las necesidades del mercado laboral (2013) CIC Cuadernos De Información Y Comunicación, 18, pp. 177-187; Papí-Gálvez, N., López-Berna, S., Medios online y publicidad. Perfiles profesionales en educación superior (2011) Vivat Academia, 117, pp. 672-700; Peltier, J., Schibrowsky, J., Schultz, D.E., Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing (2003) International Journal of Advertising, 22 (1), pp. 93-115; Power, D.J., Data science: supporting decision-making (2016) Journal of Decision Systems, 25 (4), pp. 345-356; Preston, C., The problema with micro-marketing (2000) Journal of Advertising Research, 40 (4), pp. 55-70; Royle, J., Laing, A., The digital marketing skills gap: Developing a digital marketer model for the communication industries (2014) International Journal of Information Management, 34 (2), pp. 65-73; Seric, M., Gil Saura, I., La investigación en torno a la comunicación integrada de marketing: Una revisión (2012) Cuadernos De Administración, 25 (44), pp. 63-92; Stanton, A.D.A., Stanton, W.W., The relationship between Big Data, data science, digital analytics and the skills and abilities needed to optimise marketing decisions (2016) Applied Marketing Analytics, 2 (3), pp. 265-279; (2017) Primer Monográfico Sobre Los Procesos De selección En Competencias Digitales, , https://thesocialmediafamily.com/news-posts/monografico-competencias-digitales/; Tiago, M., Veríssimo, J.M.C., Digital marketing and social media: Why bother? (2014) Business Horizons, 57 (6), pp. 703-708; Vanboskirk, S., US Digital Marketing Forecast, 2014 to 2019 (2014) Forresterreport, , https://markstaton.files.wordpress.com/2015/12/forrester-digital-marketing-forecast-2014-2019.pdf; Vernuccio, M., Ceccotti, F., Strategic and organisationalchallenges in theintegrated marketing communicationparadigmshift: A holistic visión (2015) European Management Journal, 33, pp. 438-449; Wymbs, C., Digital marketing: The time for a new “academic major has arrived (2011) Journal of Marketing Education, 33 (1), pp. 93-106; Wymbs, C., Managing the Innovation Process: Infusing Data Analytics into the Undergraduate Business Curriculum (Lessons Learned and Next Steps) (2016) Journal of Information Systems Education, 27 (1)},
publisher={University of La Laguna},
issn={11385820},
language={English},
abbrev_source_title={Rev. Lat. Comun. Soc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Coelho2017150,
author={Coelho, P.M.F. and Correia, P.A.P. and Medina, I.G.},
title={Social media: A new way of public and political communication in digital media},
journal={International Journal of Interactive Mobile Technologies},
year={2017},
volume={11},
number={6},
pages={150-157},
doi={10.3991/ijim.v11i6.6876},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041066034&doi=10.3991%2fijim.v11i6.6876&partnerID=40&md5=73598bf2c31762c276193b5e94d1b712},
affiliation={Interdisciplinary Master in Humanities Sciences, University of Santo Amaro - UNISA, Santo Amaro, Brazil; University of Madeira, Funchal, Portugal; Marketing, Business Management Department, Glasgow Caledonian University, United Kingdom},
abstract={Today, social media are the new way of public and political communication in digital marketing. Companies or organizations are no longer the exclusive owners of the relation of consumers with their products/services; instead, the survival of the organizations depends of the effective utilization of the social media. New web technologies have made it easy for anyone to create and distribute their own content. A tweet can be viewed by virtually millions of people for free, and advertisers don't have to pay publishers huge sums of money to embed their messages. More consumers are on social media than ever before, and every second a company is not engaged is a wasted opportunity [1]. Consumers trust other people to provide recommendations about products and services in a very active way and it is important to know how and why social media influence organizations. This study analyzes through a literature review the importance of public and political communication through social media and proposes a model of business for successful marketing strategies.},
author_keywords={Political communication;  Public communication;  Social media},
references={Armano, D., (2013) Responsive Marketing, , http://www.edelmandigital.com/2013/05/20/responsive-marketing, Last accessed 28 Jan 2015; Brenner, J., (2013) Social Networking Sites, , Pew Research Centre; Docherty, J., (2015) Changing perspectives in marketing, , Glasgow Caledonian University; Garcia I; Correia, P., The importance of social media for commerce. A case study in Madeira (Portugal) (2012) iJIM, 6 (1); Nuñez, A., (2009) Será mejor que lo cuentes, , Spain: Empresa Activa; Okazaki, S., Social media and international advertising: theoretical challenges and future directions (2013), (1), pp. P56-P70; O'reilly, T., (2005) What is Web 2.0, , http://www.oreilly.com/pub/a/web2/archive/whatis-web-20.html, Last accessed: 27 jan 27. 2015; Scott, D., (2010) The new rules of marketing and PR, , NY: John Wiley & Sons, Inc; Tapscott D; Willian, A., (2008) Wikinomics: How mass collaboration changes everything, , London: Atlantic Books; Tuten, T., (2012) Social media and the grocery Industry, , East Carolina University; Zarrella, D., (2010) The Social Media Marketing Book, , Canada},
correspondence_address1={Correia, P.A.P.; University of MadeiraPortugal; email: pacorreia@staff.uma.pt},
publisher={International Association of Online Engineering},
issn={18657923},
language={English},
abbrev_source_title={Int. J. Interact. Mob. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Marta-Lazo2017165,
author={Marta-Lazo, C. and Segura-Anaya, A. and Martínez-Oliván, N.},
title={Key variables in willingness to pay for online news content: The professionals’ perspective},
journal={Revista Latina de Comunicacion Social},
year={2017},
volume={72},
pages={165-185},
doi={10.4185/RLCS-2017-1159},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85019840457&doi=10.4185%2fRLCS-2017-1159&partnerID=40&md5=9e97b1df3769041284463b052b308f26},
affiliation={Universidad de Zaragoza (UNIZAR), University of Zaragoza, Spain},
abstract={Introduction: This article analyses the potential business models that can allow the sustainable survival of news media companies through a content payment system and aims to identify the key variables that can influence consumers’ willingness to pay for online content. Methods: The study is based on in-depth interviews with professionals from the fields of communications, digital marketing and news companies, and on the review of scientific literature and reports issued by prominent organisations in the media and communications sector, concerning the commercialisation of online news content. Results: The study has confirmed that it is difficult to achieve the acceptance of a payment model for online content among Internet users, but also that it is possible to develop a model based on variables that determine the willingness of users to pay for online information. Discussion and conclusions: The success of a payment model for news content on the Internet is linked to its added value, which depends of four quality variables: specialisation, differentiation, exclusivity and accessibility. © 2017, University of La Laguna. All rights reserved.},
author_keywords={Economic model;  Financing;  Internet;  Media;  Professional staff},
funding_details={Federación Española de Enfermedades RarasFederación Española de Enfermedades Raras, FEDER},
funding_text 1={This article has been developed within the framework of the research carried out by the Digital Communication and Information Research Group (GICID), S-115, of the Government of Aragon, and funded by FEDER.},
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(2005) Journal of Electronic Commerce Research, 6 (4), pp. 304-311; Ye, L.R., Zhang, Y.J., Nguyen, D., Chiu, J., Fee-based online services: Exploring consumers’ willingness to pay (2004) Journal of International Information Management, 13 (2). , http://scholarworks.lib.csusb.edu/jiim/vol13/iss2/6, article 6, (5-12-2015); Holbrook, M.B., Schindler, R.M., Age, sex, and attitude toward the past as predictors of consumers’ aesthetic tastes for cultural products (1994) Journal of Marketing research, 31 (3), pp. 412-422. , http://www.jstor.org/stable/3152228?seq=1#page_scan_tab_contents, (9-04-2016); Castells, M., (2009) Comunicación y poder, , Madrid: Alianza Editorial; Gallarza, M.G., Gil, I., Desarrollo de una escala multidimensional para medir el valor percibido de una experiencia de servicio (2006) Revista española de investigación de marketing, 10 (2), pp. 25-59. , http://www.esic.edu/documentos/revistas/reim/070704_185800_E.pdf, (8-5-2015); Goyanes Martínez, M., Conductores de valor de la prensa digital con estrategias de pago por contenidos: Análisis del caso de Financial Times, The Times y El Mundo en Orbyt (2013) Palabra Clave, 16 (3), pp. 873-910. , http://palabraclave.unisabana.edu.co/index.php/palabraclave/rt/printerFriendly/3542/3320, (10-6-2016); Goyanes Martínez, M., Estrategias y modelos de negocio: Aclaración de conceptos y terminología de la prensa en Internet (2013) Estudios sobre el mensaje periodístico, 19 (1), pp. 419-431. , http://search.proquest.com/openview/21c7d6f63f2a0d36c2790904742b0291/1?pq-origsite=gscholar&cbl=237533, Madrid, (9-6-2016); Chang, M.K., Cheung, W., Lai, V.S.V.S., Literature derived reference models for the adoption of online shopping (2005) Information & Management, 42 (4), pp. 543-559. , http://dl.acm.org/citation.cfm?id=1085464, (9-09-2015); McLuhan, M., Nevitt, B., (1972) Take Today: The Executive As Dropout., , New York: Harcourt Brace Jovanovish; Kotler, P., Solis, E.R., (1996) Dirección de mercadotecnia, 1. , New Jersey: Prentice Hall; (2014) Global Entertainment and Media Oultlook: 2009-2013. Resumen ejecutivo, , http://www.pwc.es/en_ES/es/sectores/entretenimiento-medios/gemo/assets/informe-gemo-09-13.pdf, (2-12-2015); Woodruff, R.B., Customer value: The next source for competitive advantage (1997) Journal of the academy of marketing science, 25 (2), pp. 139-153. , http://link.springer.com/article/10.1007/BF02894350, (3-09-2015); (2014), http://www.digitalnewsreport.org/, (25-05-2016); (2015), http://www.digitalnewsreport.org/, (25-05-2016); (2016), http://www.digitalnewsreport.org/, (25-11-2016); Kerin, R., Rajan-Varadarajan, P., Peterson, R., First-Mover Advantage: A synthesis, conceptual framework and research propositions (1992) Journal of Marketing, 56 (4), pp. 33-52. , http://www.jstor.org/stable/1251985?seq=1#page_scan_tab_contents, (03-06-2015); Levine, R., (2000) El Manifiesto Cluetrain, , Barcelona: Deusto; Salaverría, R., ¿Llega el pay per click? (2001) Perspectivas del mundo de la comunicación, 7. , Universidad de Navarra; Suter, T., Hardesty, D., Maximizing earnings and price fairness perceptions in on line consumer to consumer auctions (2005) Journal of Retailing, 81 (4), pp. 307-317. , http://www.sciencedirect.com/science/article/pii/S0022435905000667, (5-04-2016); The paid vs. free content debate. Shaping the future of the newspaper (2010) Strategy report, 9 (2), pp. 1-38. , march; Kettinger, W.J., Lee, C.C., Perceived Service Quality and User Satisfaction with the Information Services Function (1994) Decision Sciences, 25 (6), pp. 737-766. , http://onlinelibrary.wiley.com/doi/10.1111/j.1540-5915.1994.tb01868.x/full, (9-08-2016); Chen, Z., Dubinsky, A.J., A conceptual model of perceived customer value in e-commerce: A preliminary investigation (2003) Psychology & Marketing, 20 (4), pp. 323-347. , http://onlinelibrary.wiley.com/doi/10.1002/mar.10076/full, (4-06-2016)},
publisher={University of La Laguna},
issn={11385820},
language={English},
abbrev_source_title={Rev. Lat. Comun. Soc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Peverini2016417,
author={Peverini, P.},
title={Storytelling and "virality". Marketing communication from a semiotic perspective [Storytelling e "viralità" La comunicazione non convenzionale di marketing nella prospettiva semiotica]},
journal={Lexia},
year={2016},
volume={25-26},
pages={417-439},
doi={10.4399/978882550315924},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043247716&doi=10.4399%2f978882550315924&partnerID=40&md5=9efec879113a5fd041c9761969be385d},
affiliation={Università Luiss Guido Carli, Spain},
abstract={Although metaphors derived from the semantic field of epidemiology such as "virality", "infection", "contagiousness" are commonly used to describe the massive circulation of content on the social web, their relevance is largely controversial from a theoretical point of view. In this paper we will focus on the contribution that semiotic theory can make to the definition of the so-called "viral" marketing communication campaigns. In recent years the e-WOM phenomenon has been frequently approached by digital marketing, often by using concepts and terms borrowed from semiotic theories, such as the term storytelling. Proceeding from a reflection on the role of the narrative dimension in planning and spreading "viral" contents, this paper will deal with another metaphor often used in marketing lexicon: that of the Trojan horse. Our aim is to examine its relevance in this context and to contribute to a better understanding of it. Is the Trojan horse an unfounded metaphor or a military term useful to illustrate complex operations by means of which the enunciatee is effectively manipulated within the social web? © 2016 Springer New York LLC. All Rights Reserved.},
author_keywords={Enunciation;  eWOM (electronic word of mouth);  Meme;  Semiotics.;  Storytelling;  Trojan horse;  Viral},
references={Accame, F., Strategia e diplomazia (2012) Studi di Strategia. Guerra, Politica, Economia, Semiotica, Psicoanalisi, Matematica, pp. 115-136. , L. Bozzo, (a cura di). Egea, Milano; Bartorelli, G., (2010) ArT/Tube L'arte Alla Prova della Creatività Amatoriale, , Cleup, Padova; Berger, J., (2013) Contagious:Why Things Catch on, , Simon & Schuster, New York; (2014) Contagioso. Perchè Un'idea e un Prodotto Hanno Successo e Si Diffondono, , Sperling & Kupfer, Milano; Milkman, K.L., What makes online content viral? (2012) Journal of Marketing Research, 49 (2), pp. 192-205; Bertin, E., Penser la stratégie dans le champ de la communication. Une approche sémiotique (2007) Nouveaux Actes Sémiotiques, 110. , (epublications.unilim.fr/revues/as/73) Ultimo accesso 15/03/2017; Bozzo, L., (2012) Studi di Strategia Guerra, Politica, Economia, Semiotica, Psicoanalisi, Matematica, , Egea, Milano; Febbraio, A., Caiazzo, D., Lisiero, U., (2013) Viral Video, Fausto Lupetti, , Bologna; Campanelli, V., (2015) Remix. Analisi Socio-estetica Delle Forme Comunicative DelWeb, , Doppiozero, Milano; Dusi, N., Spaziante, L., (2006) Remix-remake: Pratiche di Replicabilità, , Meltemi, Roma; Eugeni, R., (2015) La Condizione Postmediale. Media, Linguaggi e Narrazioni, , La Scuola, Brescia; Fabbri, P., Marrone, G., (2000) Semiotica in Nuce I. i Fondamenti e L'epistemologia Strutturale, , Meltemi, Roma; Montanari, F., Semio-guerra. Approfondimenti per una semiotica della strategia (2012) Studi di Strategia. Guerra, Politica, Economia, Semiotica, Psicoanalisi, Matematica, pp. 159-182. , Bozzo L., (a cura), Egea, Milano; Strategie del camouflage (2010) Estetiche Del Camouflage, pp. 8-20. , Casarin C., Fornari D. (a cura di), et al./edizioni, Milano; Finocchi, R., Strategie dell'ironia nel web (2016) Carte Semiotiche. Rivista Internazionale di Semiotica e Teoria Dell'Immagine Annali, 3; Greimas, A.J., Courtés, J., (1979) Sémiotique. Dictionnaire Raisonné de la Théorie du Langage, , Hachette, Paris; (2007) Semiotica. Dizionario Ragionato della Teoria Del Linguaggio, , Mondadori, Milano; Jenkins, H., If it doesn't spread, it's dead (part one): Media viruses and memes (2009) Confessions of An Aca-Fan. The OfficialWeblog of Henry Jenkins Feb, , 11. henryjenkins.org/2009/02/if-it-doesnt-spread-its-dead-p.html; Ford, S., Green, J., (2013) Spreadable Media: Creating Value and Meaning in A Networked Culture, , New York University Press, New York and London; (2013) Spreadable Media. i Media Tra Condivisione, Circolazione, Partecipazione, , Apogeo, Milano; Kozinets De Valck, K., Wojnick R, A.C., Wilner, S.J.S., Networked narratives: Understandingword-of-mouth marketing in online communities (2010) Journal of Marketing, 74; Landowski, E., (1989) La Société Refléchie. Essays de Socio-sémiotique, , Seuil, Paris; (1999) La Società Riflessa. Saggi di Sociosemiotica, , Meltemi, Roma; Leone, M., Reti di nodi e reti di segni. Lettera ai semiotici col mal di mare (2011) Viaggio Nei Social Networks (E/C Monographic Issue 9), pp. 11-18. , N. Bigi, E. Codeluppi, (a cura), Edizioni Nuova Cultura, Roma; Lovink, G., (2012) Ossessioni Collettive. Critica Dei Social Media, , Università Bocconi Editore, Milano; Marino, G., Keep calm and do the harlem shake": Meme, internet meme e meme musicali (2014) Corpi Mediali. Semiotica e Contemporaneità, pp. 85-105. , I. Pezzini, L. Spaziante (a cura). Edizioni ETS, Pisa; (2012) Daniel Van der Velden and Vinca Kruk, , METAHAVEN. Can Jokes Bring Down Governments?Strelka, Amsterdam; Navas, E., Gallagher, O., Burrough, X., (2015) The Routledge Companion to Remix Studies, , Routledge, London; Peverini, P., (2014) Social Guerrilla. Semiotica della Comunicazione Non Convenzionale Luiss, , University Press, Roma; Remix practices and activism. A semiotic analysis of creative dissent (2015) The Routledge Companion to Remix Studies, pp. 333-345. , E. Navas, O. Gallagher., X. burrough (a cura). Routledge, London; Shifman, L., (2013) Memes in Digital Culture, , MIT Press, Cambridge (MA)},
correspondence_address1={Peverini, P.; Università Luiss Guido CarliSpain},
editor={Thibault M., Marino G.},
publisher={Lexia - Segreteria scientifica e organizzativa},
issn={17205298},
isbn={9788825503159},
language={Italian},
abbrev_source_title={Lexia},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ghouse201635,
author={Ghouse, S.M. and Khan, S.F.},
title={Influence of demographics on consumers-perception towards email marketing in Oman: Anempirical approach},
journal={International Journal of Economic Research},
year={2016},
volume={13},
number={1},
pages={35-51},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84966632794&partnerID=40&md5=fe1c3e7d79d3688fabc35007f215a907},
affiliation={DMM, CCBA, Dhofar University, Oman},
abstract={The Internet has become a conjoint technology among the customers in the present digital age. Whether it is an individual customer or an organization, internet plays a key role as a facilitator to both entities. Email Marketing is one of the internet applications to the organizations in the marketing context which has uncluttered up new horizons to the marketing. Email marketing, which is now commonly a part of much broader digital marketing is well established in the developed countries and fast growing in the emerging markets with a promising future. Our study has been conducted in an emerging GCC market Oman and makes an attempt to explore the impact of demographic variables on consumer's perception towards email marketing using 'Pre-Disposition', 'Signup-Intention' and 'Initial Reaction' as the constructs for the study. As of the study revealed that people of all age and income groupshave an almost similar and positive response towards email marketing. However, the response of the people of different employment modes towards different constructs are somehow not identical and show varied response as discussed in the paper. © Serials Publications.},
author_keywords={Demographics;  Email;  Email Marketing;  Etc.;  Marketing;  Oman},
references={Azeem, M., Haq, Z., Consumers' attitudes toward commercial e-mail spamand web pop-ups: Interference perceived loss of control, and irritation (2012) Informationand Knowledge Management, 2 (1), pp. 21-34; (2015), https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=marketing-spend, Retrieved 2016, from https://www.cmocouncil.org; Ducoffe, R.H., Advertising value and advertising on the web (1996) Journal of Advertising Research, pp. 21-35; Hsin Hsin Chang, H.R., The determinants of consumer behavior towards email advertisement (2013) Emerald Insight's Internet Research, pp. 316-337; (2016), http://www.itu.int/en/ITU-D/Statistics/Pages/facts/default.aspx, Feb(21). Retrieved Feb 21, 2016, from CT Facts and Figures-The world in 2015; Jones, D.R., (2009) Understanding Digital Marketing, , London, UK & PA, USA Kogan Page Limited; Mahmoud, A.B., E-mail advertising in Syria: Assessing beliefs,attitudes, and behaviors (2015) Journal of Promotion Management, pp. 649-665; (2016) Mailjet., , https://www.mailjet.com/support/what-is-a-transactional-email,18.htm, feb(22), Retrieved feb 22, 2016, from www.mailjet.com; (2015), http://www.mckinsey.com/industries/media-and-entertainment/our-insights/the-state-ofglobal-media-spending, Retrieved 2016, from McKinsey & Company Website; (2015) Retrieved Feb 2016, , http://mediate-Oman.com, Mediate Oman from http://mediate-oman.com/media-scene-2014-15/; Priyanka, S., A study on impact of online advertising on cosnumer behavior (with special reference to emails) (2012) International Journal of Engineering and Management Sciences, 3 (4), pp. 461-465; Raulas, M.M., The impact of e-mail marketing on brand loyalty (2004) Journal of Product & Brand Management, XIII, 7, pp. 498-505; Sanjay Hooda, S.A., Consumer behaviour towards e-marketing: A study of Jaipur consumers (2012) Journal of Arts, Science & Commerce, 3 (2); Sekaran, U., (2000) Research Methods for Business, , John Wiley & Sons, Inc; Sharon Shavitt, P.L., Public attitudes towards advertising: More favorable than you might think (1998) Journal of Advertising Research, pp. 7-22; Zheng Zhou, Y.B., Users=attitudes toward web advertising: Effects of internet motivation and internet ability (2002) Advances in Consumer Research, pp. 71-78},
publisher={Serials Publications},
issn={09729380},
language={English},
abbrev_source_title={Int. J. Econ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Martin2015,
author={Martin, E.J.},
title={What's at stake for content creators in the net neutrality debate?},
journal={EContent},
year={2015},
volume={38},
number={3},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84936140852&partnerID=40&md5=5508dd5b17af5862ef01dd8ac65ce79f},
abstract={SEMPO, a nonprofit organization representing search and digital marketing professionals, conducted a notable survey in December 2014. It found that 77% of its members agree with the concept of Net Neutrality. Content providers rely on two forms of monetization to subsidize content, advertising and/or subscriptions virtually all content providers support a free, open, and neutral internet unsullied by bandwidth throttling, paid prioritization, and blocked content. Some believe that the government-backed preservation of Net Neutrality will stagnate progress and lead to higher costs for content creators and consumers anyway. Now that ISPs will be forced to deliver all content equally, it will have a negative effect in the long term because new and innovative services will not be able to emerge. Content creators who are passionate about preserving Net Neutrality going forward should stay abreast of the issue and, when necessary, contact the FCC as well as their representatives in Congress to rally support for Net Neutrality. One backup approach is to examine different advertising and/or subscription pricing models that fit their demographics.},
publisher={Information Today},
issn={15252531},
language={English},
abbrev_source_title={EContent},
document_type={Article},
source={Scopus},
}

@ARTICLE{Roblek2015239,
author={Roblek, V.},
title={Impact of internet and social media on organisational change of OTC medicines marketing management},
journal={International Journal of Electronic Marketing and Retailing},
year={2015},
volume={6},
number={3},
pages={239-258},
doi={10.1504/IJEMR.2015.070806},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938250975&doi=10.1504%2fIJEMR.2015.070806&partnerID=40&md5=480e7db11d60e7b85efc31cfe49a83c2},
affiliation={Faculty of Management, University of Primorska, Cankarjeva 5, Koper, Slovenia},
abstract={Pharmaceutical companies have been forced to change their approach to selling over-the-counter (OTC) medicines because of the increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organisational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy. Qualitative research on the impact of the internet and social media on the marketing of organisational change management for OTC medicines is based on new-age digital marketing, which is replacing Kotler's 4 P's of marketing (product, price, place and promotion). This paper has found a high correlation between anchoring theory, data analysis, and theoretical returns that accrue by linking research findings, practical initiatives, and internet and social media operating guidelines in the pharmaceutical industry. Copyright © 2015 Inderscience Enterprises Ltd.},
author_keywords={E-marketing;  Internet;  Over-the-counter medicines;  Qualitative research;  Social media},
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Work (2009) The McKinsey Quarterly, , http://www.mckinsey.com/insights/business_technology/six_ways_to_make_web_20_work, accessed April 2014; Cooper, J.R., Over-the-counter medicine abuse - A review of the literature (2013) Journal of Substance Use, 18 (2), pp. 82-107; Creswell, J.W., (2003) Research Design: Qualitative, Quantitative and Mixed Methods Approaches, , Sage, Thousand Oaks; Cummings, T., Worley, C., (2014) Organization Development and Change, , Cengage Learning, Stamford; Dahlström, P., Edelman, D., The coming era of on-demand marketing (2013) McKinsey Quarterly, , http://www.mckinsey.com/insights/marketing_sales/the_coming_era_of_on-demand_marketing?cid=other-eml-alt-mkq-mck-oth-1304, accessed May 2013; Davenport, T.H., (2013) Process Innovation: Reengineering Work Through Information Technology, , Harvard Business Press, Boston; Directive 2001/83/EC, (2001) Directive 2001/83/EC of the European Parliament and of the Council of 6 November 2001 on the Community Code Relating to Medicinal Products for Human Use, , http://www.ema.europa.eu/docs/en_GB/document_library/Regulatory_and_procedural_guideline/2009/10/WC500004481.pdf, accessed June 2013; Dominci, G., Palumbo, F., How to build an e-learning product: Factors for student/customer satisfaction (2013) Business Horizons, 56 (1), pp. 87-96; Easterbey-Smith, M., Thorpe, R., Lowe, A., (2004) Management Research: [An Introduction], , Sage, London; Egilman, D., Druar, N.M., Spin your science into gold: Direct to consumer marketing within social media platform (2012) A Journal of Prevention, Assessment and Rehabilitation, 41 (1), pp. 4494-4502; Facebook, (2013), https://www.facebook.com/Calpol/app_507385152605654?sk=app_507385152605654&app_data=, accessed 11 June 2013; Fereday, J., Muir-Cochrane, E., Demonstrating rigor using thematic analysis: A hybrid approach of inductive and deductive coding and theme development (2008) International Journal of Qualitative Methods, 5 (1), pp. 80-92; Gelston, S., (2008) Gen Y, Gen X and the Baby Boomers: Workplace Generation Wars, , http://www.cio.com/article/178050/Gen_Y_Gen_X_and_the_Baby_oomers_Workplace_Generation_Wars?page=1&taxonomyId=3185, accessed April 2013; Goh, Y.K., Cheng, S.H., Zhijie, L., Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content (2013) Information Systems Research, 24 (1), pp. 88-107; Greene, A.J., Niteesh, K.C., Kesselheim, A.S., Brennan, A.T., Shrank, W., Changes in direct-to-consumer pharmaceutical advertising following shifts from prescription-only to over-the-counter status (2012) The Journal of the American Medical Association, 308 (10), pp. 973-975; Hinchliffe, D., Kim, P., (2012) Social Business by Design: Transformative Social Media Strategies for the Connected Company, , Jossey-Bass, San Francisco; Hoyer, D.W., Maclnniss, J.D., (2010) Consumer Behaviour, , South Western, Mason; Kaplan, S.R., Mikes, A., Managing risks: A new framework (2012) Harvard Business Review, 90 (6), pp. 49-60; Kvale, S., (2007) Doing Interviews, , Sage, London; Kesič, D., Strategic aspects of global pharmaceutical industry (2007) Stud. 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correspondence_address1={Roblek, V.; Faculty of Management, University of Primorska, Cankarjeva 5, Slovenia},
publisher={Inderscience Enterprises Ltd.},
issn={17411025},
language={English},
abbrev_source_title={Int. J. Electron. Mark. Retail.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Pegoraro2014163,
author={Pegoraro, A. and Burch, L.M. and Frederick, E. and Vincent, C.},
title={I am not loving it: Examining the hijacking of #CheersToSochi},
journal={International Journal of Sport Management and Marketing},
year={2014},
volume={15},
number={3-4},
pages={163-183},
doi={10.1504/IJSMM.2014.072008},
note={cited By 13},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84943187348&doi=10.1504%2fIJSMM.2014.072008&partnerID=40&md5=cd029638db903e71c8a5c68db64a4361},
affiliation={School of Sports Administration, Laurentian University, 935 Ramsey Lake Road, Sudbury, ON  P3E 2C6, Canada; Indiana University, Purdue University Columbus, Division of Business, 4601 Central Ave., Columbus, IN  47203, United States; Department of Health, Exercise, and Sports Sciences, University of New Mexico, Albuquerque, NM  87131, United States},
abstract={The purpose of this study was to investigate the nature of the hijacking of #CheersToSochi and the potential impact on the McDonald's brand. A qualitative thematic analysis was conducted on the entire sample of 33,604 tweets, using computer software known as Leximancer. Three key themes were revealed in the analysis including LGBT, Gay, and Sponsors. Seven peripheral themes were also identified in the analysis including Principle 6, Putin, Athletes, send, Equality, #AmericaIsBeautiful, and #CelebrateWithABite. Twitter served as a platform for everyday consumers to control the conversation by utilising a tool (i.e., #CheersToSochi) that was originally designed to be the cornerstone of McDonald's digital marketing initiatives. Furthermore, this hashtag acted as an online soap box where 'normal' citizens could criticise sponsors for their affiliation with a country shrouded in controversy for its discriminatory practices. The loss of message control and ability of individuals to form social groups around a central cause created a perfect storm where the negative associations of Russia's political policies were transferred to the sponsoring organisations, potentially negatively contributing to brand image. Copyright © 2014 Inderscience Enterprises Ltd.},
author_keywords={Brand management;  Qualitative analysis;  Sochi olympics;  Social media},
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correspondence_address1={Pegoraro, A.; School of Sports Administration, Laurentian University, 935 Ramsey Lake Road, Canada},
publisher={Inderscience Enterprises Ltd.},
issn={14758962},
language={English},
abbrev_source_title={Int. J. Sport Manage. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Chin2019627,
author={Chin, B. and Slutsky, J. and Raye, J. and Creswell, J.D.},
title={Mindfulness Training Reduces Stress at Work: a Randomized Controlled Trial},
journal={Mindfulness},
year={2019},
volume={10},
number={4},
pages={627-638},
doi={10.1007/s12671-018-1022-0},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062937786&doi=10.1007%2fs12671-018-1022-0&partnerID=40&md5=0d619ab7a4f1c291716d70ddda1e32fe},
affiliation={Department of Psychology, Carnegie Mellon University, 342 Baker Hall, 5000 Forbes Avenue, Pittsburgh, PA, United States; Unified Mindfulness, Los Angeles, CA, United States},
abstract={Mindfulness-based interventions have been suggested as one way to improve employee well-being in the workplace. Despite these purported benefits, there have been few well-controlled randomized controlled trials (RCTs) evaluating mindfulness training in the workplace. Here, we conducted a two-arm RCT at work among employees of a digital marketing firm comparing the efficacy of a high-dose 6-week mindfulness training to a low-dose single-day mindfulness training for improving multiple measures of employee well-being assessed using ecological momentary assessment. High-dose mindfulness training reduced both perceived and momentary stress, and buffered employees against worsened affect and decreased coping efficacy compared to low-dose mindfulness training. These results provide well-controlled evidence that mindfulness training programs can reduce momentary stress at work, suggesting that more intensive mindfulness training doses (i.e., 6 weeks) may be necessary for improving workplace well-being outcomes. This RCT utilizes a novel experience sampling approach to measure the effects of a mindfulness intervention on employee well-being and considers potential dose-response effects of mindfulness training at work. © 2018, Springer Science+Business Media, LLC, part of Springer Nature.},
author_keywords={Coping;  Mindfulness;  Stress;  Well-being},
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Smyth, J.M., Stone, A.A., Ecological momentary assessment research in behavioral medicine (2003) Journal of Happiness Studies, 4 (1), pp. 35-52; Solhan, M.B., Trull, T.J., Jahng, S., Wood, P.K., Clinical assessment of affective instability: Comparing EMA indices, questionnaire reports, and retrospective recall (2009) Psychological Assessment, 21 (3), pp. 425-436; Stone, A.A., Broderick, J.E., Real-time data collection for pain: Appraisal and current status (2007) Pain Medicine, 8, pp. S85-S93; Virgili, M., Mindfulness-based interventions reduce psychological distress in working adults: A meta-analysis of intervention studies (2015) Mindfulness, 6 (2), pp. 326-337; Weinstein, N., Brown, K.W., Ryan, R.M., A multi-method examination of the effects of mindfulness on stress attribution, coping, and emotional well-being (2009) Journal of Research in Personality, 43 (3), pp. 374-385; Wolever, R.Q., Bobinet, K.J., McCabe, K., Mackenzie, E.R., Fekete, E., Kusnick, C.A., Baime, M., Effective and viable mind-body stress reduction in the workplace: A randomized controlled trial (2012) Journal of Occupational Health Psychology, 17 (2), pp. 246-258; Young, S., What is mindfulness? A contemplative perspective (2016) In handbook of mindfulness in education, pp. 29-45. , Springer, New York},
correspondence_address1={Creswell, J.D.; Department of Psychology, Carnegie Mellon University, 342 Baker Hall, 5000 Forbes Avenue, United States; email: creswell@cmu.edu},
publisher={Springer New York LLC},
issn={18688527},
language={English},
abbrev_source_title={Mindfulness},
document_type={Article},
source={Scopus},
}

@ARTICLE{Loh201957,
author={Loh, N.H. and Shaharuddin, S.S.},
title={Accuracy performance and potentiality of real-time avatar lip sync animation in different languages},
journal={International Journal of Recent Technology and Engineering},
year={2019},
volume={7},
number={6},
pages={57-66},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85066935448&partnerID=40&md5=e79e36bf2d950297867ded4cc8bb403c},
affiliation={Faculty of Applied and Creative Arts, Universiti Malaysia Sarawak, Kota Samarahan, Sarawak  94300, Malaysia},
abstract={With the fast growth in computing power nowadays, the qualities of animation enable an extra layer of visually con-vincing realism. In lip sync animation, creation of realistic lip movement is arduous in getting the lip shape and position to syn-chronize with the speech sounds. To note, spending hours in manually generating every single lip movement can be a long and challenging task. Consequently, a comprehensive analysis on viseme based multiple phonemes in English, Bahasa Melayu and Mandarin was carried out, to develop an accurate and potential platform for real time talking avatar in multiple languages. The accuracy performance between human and avatar in real time were compared and evaluated. The findings revealed successful utilization of real time synchronization to drive the synthetic 3D avatars based on live speech input for multiple languages, with satisfied accurate lip motion result. This paper provides useful knowledge for multilingual solution which accurately predicts mouth movement on real human face, when a person is speaking and directs to lip sync process. It contributes to live performances and valuable in open-ended field with tons of potential, such as animation production industry, entertainment, gaming, digital marketing and media education. © BEIESP.},
author_keywords={Avatar;  Human Lip Shape;  Lip Sync Animation;  Real Time;  Speech Recognition},
references={Zoric, G., Pandzic, I.S., A Real-Time Lip Sync System Using A Ge-netic Algorithm for Automatic Neural Network Configuration (2005) Proc. IEEE International Conference on Multimedia &Amp; Expo ICME, , Amster-dam, The Netherlands; Ali, I.R., Sulong, G., Kolivand, H., Realistic Lip Syncing for Virtual Character Using Common Viseme Set (2015) Computer and Information Science; Taylor, S., Kim, T., Yue, Y., Mahler, M., Krahe, J., Rodriguez, A.G., Hodgins, J., Matthews, I., A Deep Learning Approach for Generalized Speech Animation (2017) ACM Trans. Graphics, 36, p. 4; Serra, J., Freitas, J.F., Dias, M.D., Orvalho, V., Automatic Visual Speech Animation (2012) Proc International Conference on Computational Processing of Portuguese-Propor, Coimbra, Portugal, , https://paginas.fe.up.pt/~prodei/dsie12/papers/paper_23.pdf; Llorach, G., Evans, A., Blat, J., Hohmann, V., Web-Based Live Speech-Driven Lip-Sync (2016) 8Th International Conference on Games and Virtual Worlds for Serious Applications (VS-GAMES); Edwards, P., Landreth, C., Fiume, E., Singh, K., JALI: An Animator-centric Viseme Model for Expressive Lip Synchronization (2016) ACM Trans. Graphics; Cardman, S.J., Time Management in a Real-Time Anima-tion/Graphics Environment (1975) Proc. 2Nd Annual Conference on Comput-Er Graphics and Interactive Techniques, Computer Graphics, 9 (9), pp. 201-207; Zoric, G., (2005) Automatic Lip Synchronization by Speech Signal Analysis, , http://www.fer.unizg.hr/images/50009007/contel05.pdf, Master Thesis (03-Ac-17/2002-z) on Faculty of Electrical Engineering and Computing. University of Zagreb. Zagreb, Croatia; Pardew, L., (2012) Figures, Characters, and Avatars: The Official Guide to Using DAZ Studio to Create Beautiful Art (2Nd Ed.), , Boston, MA: Course Technology. ISBN: 9781435461208; Roberts, S., (2012) Character Animation: 2D Skills for Better 3D, Second Edition, , Oxford ; Burlington, MA: Focal Press. ISBN: 9781136140945; Reveret, L., Essa, I., Visual Coding and Tracking of Speech Related Facial Motion (2001) Proc. of Workshop on Cues in Communication, , http://www.cc.gatech.edu/cpl/pubs/cvpr01/reveret-essa-speech.pdf; Ball, M.J., Rahilly, J., Phonetics: The science of speech (1999) London: Edward Arnold, , ISBN: 9781444165647; Rogers, D., (2004) Reference Vowels, , http://www.derek.co.uk/rational-language-learning/reference-vowels-description.pdf; Roach, P., (2010) English Phonetics and Phonology Fourth Edition: A Practical Course, , Cambridge: CUP. ISBN: 9783125344976; (2013), http://www.dei.ac.in/dei/books/files/pdf/spokenEn-glish/Sections/SpokenEnglish-Section1-TheSoundSystemOfEng-lish.pdf, Spoken English Section 1, Lesson 2 vowels sounds; Ball, M.J., Muller, N., (2014) Phonetics for Communication Disorders, , Hove, UK: Psychology Press. ISBN: 9781317777953; Pechter, W.H., (2004) Synchronizing Keyframe Facial Animation to Multiple Text-To-Speech Engines and Natural Voice with Fast Response Time, , http://www.cs.dartmouth.edu/reports/TR2004-501.pdf, PhD dissertation, Dartmouth College Hanover, NH; Parent, R., (2012) “Computer Animation: Algorithms and Techniques, 3Rd Ed, , Waltham: Morgan Kaufmann. Newnes. ISBN: 9780124158429; Belvins, W., Phonics from A to Z: A Practical Guide (1998) New York: Scholastic Professional Books, , ISBN: 9780590315104; Sharifah, N.S.A.R., Nornajmah, N., Rosdah, O., (2007), Bahasa Melayu Kertas 1 & 2 Teks & Rujukan Lengkap STPM,” Selangor: KHL Printing Co. Sdn. Bhd. Arah Pendidikan Sdn Bhd. ISBN: 9789833716692; Hassan, A., (2005) Linguistik Am, Siri Pengajarandanpembelajaran Bahasa Melayu, , Pahang: PTS Profesional Publishing Sdn Bhd. ISBN: 9789833376186; Razali, A., (2012), http://assignment.oum.edu.my/uploadasg/HBML1203SMP/18544/830504105141_163938_final.pdf, Pengenalan Fonetikdan Fonologi Bahasa Melayu,” Fakulti-Pendidikan Dan Bahasa, Sabah Learning Centre, Open University Ma-laysia; Melayu, F.B., http://suhaimiibrahim.blogspot.com/2012/09/fonem-bahasa-melayu.html, Bahasa Melayu Akademik Pm3311 P4; Mohdyusof, S.A., Paulraj, M., Yaacob, S., “Classification of Malaysian Vowels Using Formant Based Features (2008) Journal of ICT, 7, pp. 27-40; Abraham, W., Frommers Chinese PhraseFinder& Dictionary,” (2008) United States: Frommers, , ISBN: 9780470178386; Lin, Y.S., Peng, S.C., Acquisition Profiles of Syllable-Initial Conso-nants in Mandarin-Speaking Children with Cochlear Implants (2003) Actaotolaryngol, 123 (9), pp. 1046-1053; Du, X., (2010) Pinyin and Chinese Children’s Phonological Awareness, , https://tspace.library.utoronto.ca/bitstream/1807/25645/11/Du_Xintian_201011_MA_thesis.pdf, Department of Curriculum, Teaching and Learning. University of Toronto; Chiung, W.V.T., Romanization and Language Planning in Tai-wan (2001) The Linguistic Association of Korean Journal, 9 (1), pp. 15-43; Shei, C., (2014) Understanding the Chinese Language: A Comprehensive Linguistic Introduction, , London; New York:Routledge. ISBN: 9781317662808; Brown, A., (2012) International Phonetic Alphabet. the Encyclopedia of Applied Linguistics, , http://dx.doi.org/10.1002/9781405198431, wbeal0565; The International Phonetic Alphabet (IPA) Phonemic Chart, , http://cambridgeenglishonline.com/Phonetics_Focus; Allen, E., Murdock, K.L., (2008) Body Language: Advanced 3D Character Rigging, , Sybex. ISBN: 9781118058763; Frank, T., Hoch, M., Trogemann, G., Automated Lip-Sync for 3D-Character Animation (1997) 15Th IMACS World Congress on Scientific Computation, , Modelling and Applied Mathematics, Berlin; Fisher, C.G., Confusions among Visually Perceived Consonants (1968) Journal of Speech and Hearing Research, 11 (4), pp. 796-804; Santiago, C., Nascimento, J.C., Marques, J.S., Combining an Active Shape and Motion Models for Object Segmentation in Image Sequences (2018) 25Th IEEE International Conference on Image Processing (ICIP); Roach, P., (2010) English Phonetics and Phonology Fourth Edition: A Practical Course, , Cambridge: CUP. ISBN: 9783125344976},
publisher={Blue Eyes Intelligence Engineering and Sciences Publication},
issn={22773878},
language={English},
abbrev_source_title={Int. J. Recent Technol. Eng.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Siegel201848,
author={Siegel, T.},
title={Paid search + social: Teamwork makes the dream work},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={1},
pages={48-53},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059269699&partnerID=40&md5=80cf7b58c3df863bc06514c0cbabea3f},
affiliation={Pepperjam, 7 South Main Street, #301, Wilkes-Barre, PA  18701, United States},
abstract={In the digital marketing world, paid search and social combine beautifully to bring stellar results in an otherwise intensely competitive landscape. To capitalise on this crossover, it is, however, imperative to understand that search and social marketing are not about the investment, the traffic or even the results. They are all about the audience. To be truly successful in this cross-media endeavour, one can no longer think about influencers, users, searchers, clicks or even consumers. Rather, one must think only about people. It is essential to understand their likes, dislikes, background, where they are from, how old they are, how they spend their free time and with whom they like to spend it. Essentially, to become their friend, one must first gather every available scrap of information about them. This paper will shed light on getting to know one’s audience as people before considering marketing to them, as well as explore why a social programme is critical to a brand’s success, across five phases including acquiring fans, on-boarding fans, engaging with fans, retaining fans and, ultimately, creating brand advocates. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Facebook;  Google Adwords;  Linkedin;  Omni-channel;  Search marketing;  Social marketing},
references={(2016) Television Advertising is a Key Driver of Social Media Engagements for Brands, , http://www.4cinsights.com/resource/television-advertising-key-driver-social-media-engagement-brands, accessed 6th March, 2018; (2011) ‘TV Ads Drive 80 Percent Rise in Branded Search, , https://theblog.adobe.com/super-bowl-ads-lead-to-social-me-dia-and-stock-price-boost/},
correspondence_address1={Siegel, T.; Pepperjam, 7 South Main Street, #301, United States; email: tsiegel@pepperjam.com},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yoo2017614,
author={Yoo, S.-C. and Eastin, M.S.},
title={Contextual advertising in games: Impacts of game context on a player’s memory and evaluation of brands in video games},
journal={Journal of Marketing Communications},
year={2017},
volume={23},
number={6},
pages={614-631},
doi={10.1080/13527266.2016.1155074},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962381493&doi=10.1080%2f13527266.2016.1155074&partnerID=40&md5=8fab3d9dc6d667ec99e7de4e4e08e39d},
affiliation={School of Communication & Media, Ewha Womans University, Seoul, South Korea; Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Austin, TX, United States},
abstract={Contextual advertising is growing in digital marketing communication. Previous research on traditional media has shown that the surrounding context affects advertising effectiveness. Similarly, the context in a game may influence a player’s processing of brands advertised in that game. To examine the effects of contextual advertising in games, the present article affords two independent experiments investigating how positive and negative game contexts influence players’ memories and attitudes with respect to brands advertised via billboards in games. Drawing from literature on the limited capacity model, the authors demonstrate that positive and negative game contexts decrease brand memory since they require a high level of cognitive effort. The authors also find that varying a game context influence the perception of brands advertised in the game via the contextual priming mechanism and that positive contexts generate more positive brand attitudes than negative or neutral contexts. The findings have important implications for consumer researchers and marketers, as they indicate how contexts in games can be utilized to establish brand awareness and increase positive brand perceptions in contextual advertising using games. © 2016 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={contextual advertising;  game context;  In-game advertising},
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Does Losing an Advergame have a Negative Impact on the Perception of the Brand? (2013) Journal of Advertising, 42 (2-3), pp. 183-195; Tina, W., Buckner, K., Receptiveness of Gamers to Embedded Brand Messages in Advergames (2006) Journal of Interactive Advertising, 7 (1), pp. 3-32; Vorderer, P., Wirth, W., Gouveia, F.R., Biocca, F., Saari, T., Jäncke, L., Böcking, S., Hartmann, T., (2004) MEC Spatial Presence Questionnaire, , http://academic.csuohio.edu/kneuendorf/frames/MECFull.pdf, Abgerufen von, and, (2004); Waiguny, M.K., Nelson, M.R., Marko, B., How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills over (2013) Journal of Advertising, 42 (2-3), pp. 155-169; Waiguny, M.K., Nelson, M.R., Terlutter, R., Entertainment Matters! The Relationship between Challenge and Persuasiveness of an Advergame for Children (2012) Journal of Marketing Communications, 18 (1), pp. 69-89; Yi, Y., The Effects of Contextual Priming in Print Advertisements (1990) Journal of Consumer Research, 17 (2), pp. 215-222; Yi, Y., Contextual Priming Effects in Print Advertisements: The Moderating Role of Prior Knowledge (1993) Journal of Advertising, 22 (1), pp. 1-10; Yoo, C., Interplay of Message Framing, Keyword Insertion and Levels of Product Involvement in Click-through of Keyword Search Ads (2011) International Journal of Advertising, 30 (3), pp. 399-424; Yoo, S., Peña, J., Do Violent Video Games Impair the Effectiveness of in-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention (2011) Cyber Psychology, Behavior & Social Networking, 14 (7-8), pp. 439-446},
correspondence_address1={Yoo, S.-C.; School of Communication & Media, Ewha Womans UniversitySouth Korea; email: communication@ewha.ac.kr},
publisher={Routledge},
issn={13527266},
language={English},
abbrev_source_title={J. Mark. Commun.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dubovyk201494,
author={Dubovyk, T.},
title={Ethics of online marketing communications of trade business},
journal={Economic Annals-XXI},
year={2014},
volume={5-6},
pages={94-97},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84922328150&partnerID=40&md5=23d6613b84ea1dd1a99dcbb0ce469bc7},
affiliation={Kyiv National University of Trade and Economics, Ukraine, 19 Kioto Str., Kyiv, 02156, Ukraine},
abstract={Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Customization and personification influences not only marketing orientation, but the methodology, instruments and online marketing communications approaches. The problem is that in the ethical norms of trade enterprises, it is not considered the customers' interest to the protection of their privacy and imposes online marketing applications. The author conducted analysis of legislative regulation of Digital Marketing Communications and Online Behavioural Advertising. This paper discusses the application of scientific approaches to the online marketing communications in the companies' trade, based on the concept of social and ethical marketing. Detected examples of ambiguous consumer perception of online marketing and communication applications, led to proposition of solution: the developers of online marketing communications and applications software systems, developers must balance the need to ensure the privacy of consumers and the needs of enterprises of trade, taking into account both the needs of the consumers, the freedom of choice and social benefits. The author offers the model of trade business cooperation with customers.},
author_keywords={Ethic interactivity;  Online ethics;  Online marketing communications;  Social-ethic marketing;  Trade business},
references={Cherdantseva, O., (2013) Retail 2020: Change is Coming, , http://www.e-mm.ru/article/16583, November (in Russ.); (2013) MICROSOFT is Working on Replacing the COOKIE-files for Effectiveness of Advertising, , http://mmr.ua/news/id/microsoft-rabotaet-nad-zamenoj-cookie-fajlam-dlja-effektivnoj-reklamy-36528/, October (in Russ.); (2013) FIREFOX Got Plugin for Monitoring Watching, , http://mmr.ua/news/id/firefox-poluchil-plagin-dlja-nabljudenija-za-nabljudajuschimi-36820/, October (in Russ.); Andreasen, A.R., (2001) Ethics in Social Marketing, , Washington, DC: Georgetown University Press; Goldberg, M., Fishbein, M., Middlestadt, S., (1997) Social Marketing: Theoretical and Practical Perspectives, , Mahwah, New Jersey: Lawrence Erlbaum Associates; Kelly, E.P., Ethical and online privacy in electronic commerce (2000) Business Horizons, 43 (3), pp. 25-31; Kotler, Ph., Roberto, E., Lee, N., (2002) Social Marketing: Strategies for Changing Public Behavior, , Thousand Oaks, CA: Sage Publications; Macfadyen, L., Stead, M., Hastings, G.B., Social marketing (Chapter 27) (2002) The Marketing Book (5th Ed.), , M. J. Baker (Ed.). Oxford: Butterworth-Heinemann; Mazaraki, A., Romat, E., (2013) Social and Ethical Marketing, , Kyiv: KNEU (in Ukr.); Hunt, S.D., Vitell, S.J., The general theory of marketing ethics: A revision and three questions (2006) Journal of Macromarketing, 26 (2), pp. 143-153; Nwachukwu, S.L.S., Vitell, S.J., Gilbert, F.W., Barnes, J.H., Ethics and social responsibility in marketing: An examination of the ethical evaluation of advertising strategies (1997) Journal of Business Research, 39 (2), pp. 107-118; Vitell, S.J., Singhapakdi, A., Thomas, J., Consumer ethics: An application and empirical testing of the hunt-vitell theory of ethics (2001) Journal of Consumer Marketing, 18 (2), pp. 153-178; Vitell, S.J., Introduction to special issue on marketing ethics (2001) Journal of Business Ethics, 32 (1), pp. 1-2; Drumwright, M.E., Murphy, P.E., The current state of advertising ethics: Industry and academic perspectives (2009) Journal of Advertising, 38, pp. 83-108; Fam, K.S., Waller, D.S., Advertising controversial products in the asia pacific: What makes them offensive? (2003) Journal of Business Ethics, 48, pp. 237-250; Mangold, W.G., Faulds, D.J., Social media: The new hybrid element of the promotion mix (2009) Business Horizons, 52, pp. 354-365; Plunkett, J., (2010) ASA to Regulate Social Media Marketing, , http://www.guardian.co.uk/media/2010/sep/01/marketing-messages-advertising-standards-authority?INTCMP=SRCH, September 1; Michaelidou, N., Moraes, C., (2011) The Role of Social Networking Sites in Promoting Alcohol: The Impact on Young People (Alcohol Education and Research Council Report, UK), , https://www.google.com.ua/?gws_rd=ssl#q=Michaelidou; (2013) Buyers Are Not Satisfied with the Virtual Surveillance Retailers, , http://mmr.ua/news/id/pokupateli-nedovolny-virtualnoj-slezhkoj-ritejlerov-38672/, March (in Russ.); (2012) European Interactive Digital Advertising Alliance, , http://www.edaa.eu/about/; (2013) TESCO Learn to Recognize Users by Gender and Age, , http://mmr.ua/news/id/tesco-nauchitsja-raspoznavatpotrebitelej-po-polu-i-vozrastu-36905/, November (in Russ.)},
correspondence_address1={Dubovyk, T.; Kyiv National University of Trade and Economics, Ukraine, 19 Kioto Str., Ukraine},
publisher={Institute of Society Transformation},
issn={17286220},
language={English},
abbrev_source_title={Eco. Annals.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cushman2014327,
author={Cushman, J.},
title={Our Unstable Artistry: Donald Schön’s Counterprofessional Practice of Problem Setting},
journal={Journal of Business and Technical Communication},
year={2014},
volume={28},
number={3},
pages={327-351},
doi={10.1177/1050651914524778},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907071941&doi=10.1177%2f1050651914524778&partnerID=40&md5=36ea0ba8fbaa2875d8dca1857c6c450b},
affiliation={Western Washington University, Bellingham, WA, United States},
abstract={This article considers how technical communication practitioners and teachers can approach Donald Schön’s notion of problem setting as rhetorical and reflective work that offers us a richer, more precise language for articulating the technologies, narratives, and values from which problems appear as problems in the first place. The author posits that problem setting, when foregrounded in our work, adds value to the knowledge we make in practice rather than the knowledge we gain from stepping back and abstracting. After briefly describing problem setting as a significant yet invisible practice already underlying technical communication, he then describes a vignette from a digital marketing and design firm to foreground problem setting as creative, on-the-spot reflective work that we often use to invent, rather than discern, problems in unstable situations. The larger goal of this article is to further investigate Schön’s past construction in order to examine how the practice of problem setting affects our ability to act within the instability of digital, divergent, and knowledge-intensive settings—the kinds of settings we regularly face in the workplace and the classroom. © The Author(s) 2014.},
author_keywords={instability;  organizational change;  problem setting;  problem solving;  rhetorical practice;  Schön},
references={Barad, K., (2007) Meeting the universe halfway: Quantum physics and the entanglement of matter and meaning, , Durham, NC, Duke University Press Books; Bulman, C., (2004) Reflective practice in nursing, pp. 1-24. , Bulman C.Schutz S., ed. Oxford, England: Blackwell; Callon, M., Lascoumes, P., Barthe, Y., (2009) Acting in an uncertain world: An essay on technical democracy, , Boston, MIT Press; Cervero, R.M., (2001) Twentieth century thinkers in adult & continuing education, pp. 206-219. , Jarvis P., ed. London, England: Kogan Page; Clark, A., (2004) Natural-born cyborgs, minds, technologies, and the future of human intelligence, , Oxford, England, Oxford University Press; Cushman, J., (2013) Selling a $600 piece of paper: Rhetorical action in an automotive shop, , Lafayette, IN, Purdue University; Dubinsky, J.M., More than a knack: Techne and technical communication (2002) Technical Communication Quarterly, 11, pp. 129-145; Eberly, R.A., Rhetoric and the anti-logos doughball: Teaching deliberating bodies the practices of participatory democracy (2002) Rhetoric & Public Affairs, 5, pp. 287-300; Engeström, Y., (2004) Workplace learning in context, pp. 145-165. , Rainbird H.Fuller A., ed. London, England: Routledge Press; Faber, B., (2002) Community action and organizational change: Image, narrative, identity, , Carbondale, Southern Illinois University Press; Flower, L., Hayes, J., Stimulating invention in composition courses (1977) College English, 39, pp. 449-461; Flower, L., Hayes, J., A cognitive process theory of writing (1981) College Composition and Communication, 32, pp. 365-387; Harlow, R., The province of sophists: An argument for academic homelessness (2010) Technical Communication Quarterly, 19, pp. 318-333; Harman, G., (2009) Prince of networks: Bruno Latour and metaphysics, , Melbourne, Australia, re.press; Hart-Davidson, B., Peeples, P., (2007) Labor, writing technologies, and the shaping of composition in the academy, pp. 167-186. , Takayoshi P.Sullivan P., ed. Cresskill, NJ: Hampton Press; Hart-Davidson, W., On writing, technical communication, and information technology: The core competencies of technical communication (2001) Technical Communication, 48, pp. 145-155; Johnson-Eilola, J., Selber, S., (2013) Solving problems in technical communication, , Chicago, IL, University of Chicago Press; Kahneman, D., (2011) Thinking fast and slow, , New York, NY, Farrar, Straus and Giroux; Latour, B., (1993) The pasteurization of France, , Boston, MA, Harvard University Press; McCullough, M., (2013) Ambient commons: Attention in the age of embodied information, , Boston, MIT Press; McLuhan, M., (1994) Understanding media: The extensions of man, , Boston, MIT Press; Orr, J., (1996) Talking about machines, , Ithaca, NY, Cornell University Press; Perelman, C., (1969) The new rhetoric: A treatise on argumentation, , Notre Dame, IN, Notre Dame Press; Pink, D., (2006) The whole mind: Why right-brainers will rule the future, , New York, NY, Riverhead Trade; Rickert, T., (2013) Ambient rhetoric: The attunements of rhetorical being, , Pittsburgh, PA, University of Pittsburgh Press; Rivers, R., Future convergences: Technical communication as cognitive science (2011) Technical Communication Quarterly, 20, pp. 412-442; Savage, G., (2004) Power and legitimacy in technical communication, pp. 167-193. , Kynell-Hunt T.Savage G., ed. Amityville, NY: Baywood; Schön, D.A., (1984) The reflective practitioner: How professionals think in action, , New York, NY, Basic Books; Schön, D.A., (1987) Educating the reflective practitioner, , Washington, DC, American Educational Research Association; Schön, D.A., Designing as reflective conversation with the materials of a design situation (1992) Knowledge-Based Systems, 5, pp. 3-14; Suchman, L., (1996) Computers and controversy: Value conflicts and social choices, pp. 407-423. , Kling R., ed. San Diego, CA: Academic Press; Sullivan, P., Porter, J., (1997) Opening spaces: Writing technologies and critical research practices, , Westport, CT, Ablex; Vatz, R., The myth of the rhetorical situation (1973) Philosophy & Rhetoric, 6, pp. 154-162; Worsham, L., Thinking with cats (more to follow) (2010) Journal of Advanced Composition, 31, pp. 405-432; Yanow, D., Tsoukas, H., What is reflection-in-action? A phenomenological account (2009) Journal of Management Studies, 46, pp. 1339-1364},
correspondence_address1={Cushman, J.; Western Washington University, 516 High St, United States},
publisher={SAGE Publications Inc.},
issn={10506519},
language={English},
abbrev_source_title={J. Bus. Tech. Commun.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Quintane2013528,
author={Quintane, E. and Pattison, P.E. and Robins, G.L. and Mol, J.M.},
title={Short- and long-term stability in organizational networks: Temporal structures of project teams},
journal={Social Networks},
year={2013},
volume={35},
number={4},
pages={528-540},
doi={10.1016/j.socnet.2013.07.001},
note={cited By 26},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84884804040&doi=10.1016%2fj.socnet.2013.07.001&partnerID=40&md5=341940466450c7cd09241a0d90e45e6f},
affiliation={Institute of Management, University of Lugano and School of Management, University of Los Andes, Bogotá, Colombia; Melbourne School of Psychological Sciences, University of Melbourne, Melbourne, Australia; Department of Management and Marketing, University of Melbourne, Melbourne, Australia},
abstract={Network research focuses on patterns of stable relationships, where stability represents the unfolding of social processes over long time frames. We argue that social interactions exhibit important regularities in different time frames (short and long term), reflecting distinct social processes. We illustrate the value of this distinction through a comparative case study of technology-mediated communication, within two project teams in a digital marketing agency. We examine how the embedding of interpersonal interactions in processes of reciprocity and closure over different time horizons enables the emergence of cohesion in the face of constant compositional changes. We propose that the time frames in which stable patterns of interactions develop are the key to understanding the nature of the underlying social processes with short-term patterns of closure and reciprocity representing adaptation to change while longer term patterns indicate cohesion. Our results are supportive of this argument and show that the two teams exhibit the same regularities in interactions but across different time horizons. We discuss the implication of our findings and argue that distinguishing between short- and long-term stability of social networks offers a novel and promising avenue for network research. © 2013 Elsevier B.V.},
author_keywords={Relational events;  Stability;  Teams;  Time frames},
funding_details={Division of Arctic SciencesDivision of Arctic Sciences, DP0665261, DP0987730},
funding_details={University of MelbourneUniversity of Melbourne},
funding_text 1={We are grateful for comments and constructive feedback of Gianluca Carnabuci, Giles Hirst, Hans Howarth, Adam Kleinbaum, Johan Koskinen, Balazc Kovacs, Maria Kraimer, Emmanuel Lazega, Hans Pennings, Scott Seibert, Filippo Wezel and the participants of the SNAC seminar series at the University of Melbourne. All remaining errors are our own. We also gratefully acknowledge research funding received from the Department of Management and Marketing at the University of Melbourne and from ARC Discovery projects DP0987730 and DP0665261. In addition, we thank Nomads for supporting this investigation. An earlier and abridged version of this work was included in the 2013 Academy of Management Conference Best Paper Proceedings Appendix A},
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correspondence_address1={Quintane, E.; Institute of Management, University of Lugano and School of Management, University of Los Andes, Bogotá, Colombia; email: eric.quintane@usi.ch},
issn={03788733},
language={English},
abbrev_source_title={Soc. Netw.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Snyder201132,
author={Snyder, I. and Jevons, C. and Gabbott, M. and Henderson, M. and Beale, D.},
title={More than chatting online: Children, marketing and the use of digital media},
journal={English in Australia},
year={2011},
volume={46},
number={3},
pages={32-40},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84859038285&partnerID=40&md5=8b823a0ba12140cd24fc24f4eb15cb65},
affiliation={Monash University, United States; Macquarie University, United States},
abstract={While schools have taught media literacy for many years, new challenges are raised by the growth of digital media and the sophistication of marketing techniques aimed at children. In response to a moral panic over the dangers posed by new media, schools have focused on cyber-safety education to reduce the incidence of phenomena such as cyber-bullying. However, also requiring attention are new platforms such as smart phones and tablets that enable marketing campaigns to target children with personalised messages even more covertly than before. This article examines how digital technologies and marketing are entwined in the everyday lives of children by drawing on the findings of an exploratory cross-disciplinary study of three grade 6 students in a primary school located in Melbourne's south-east. The findings indicate that educational understandings of how marketers collect and use data through digital channels for commercial purposes are limited. Further research is needed to examine the impact on children of digital marketing in social media spaces where digital profiling, data mining and peer-to-peer endorsements of products are rife. Such research will inform English teachers' work aimed at building children's critical marketing literacy.},
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Knobel, C. Lankshear, D. Leu and J. Coiro (Eds.), New Jersey: Erlbaum; Spero, I., Stone, M., Agents of change: How young consumers are changing the world of marketing (2004) Qualitative Market Research: An International Journal, 7 (2), pp. 153-159; Street, B., (1984) Literacy In Theory and Practice, , Cambridge: Cambridge University Press; (2011) Home Page, , http://www.scplus.com/d/index.php, Superclubs Plus, 22 November, 2011; Szmigin, I., Hackley, C., Bengry-Howell, A., Griffin, C., Mistral, W., Social marketing in a culture of intoxication European Journal of Marketing, , In press; Truong, Y., McColl, R., Practitioners' perspectives of advertising strategies for digital media (2010) International Journal of Advertising, 29 (5), pp. 709-725; (2011) Demographics, , http://www.youtube.com/advertise/demographics.html, YouTube, Reaching your audience on YouTube, Novermber 29, 2011},
correspondence_address1={Gabbott, M.; Monash UniversityUnited States},
issn={0046208X},
language={English},
abbrev_source_title={Engl. Aust.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Salminen2019203,
author={Salminen, J. and Yoganathan, V. and Corporan, J. and Jansen, B.J. and Jung, S.-G.},
title={Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type},
journal={Journal of Business Research},
year={2019},
volume={101},
pages={203-217},
doi={10.1016/j.jbusres.2019.04.018},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064625684&doi=10.1016%2fj.jbusres.2019.04.018&partnerID=40&md5=660cbd2e26d2a9c6d3d56cf19d517f5a},
affiliation={Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar; Turku School of Economics, University of Turku, Finland; University of Bradford, School of Management, Emm Lane, Bradford, BD9 4JL, United Kingdom; Banco Santa Cruz RD, Dominican Republic},
abstract={As complex data becomes the norm, greater understanding of machine learning (ML)applications is needed for content marketers. Unstructured data, scattered across platforms in multiple forms, impedes performance and user experience. Automated classification offers a solution to this. We compare three state-of-the-art ML techniques for multilabel classification - Random Forest, K-Nearest Neighbor, and Neural Network - to automatically tag and classify online news articles. Neural Network performs the best, yielding an F1 Score of 70% and provides satisfactory cross-platform applicability on the same organisation's YouTube content. The developed model can automatically label 99.6% of the unlabelled website and 96.1% of the unlabelled YouTube content. Thus, we contribute to marketing literature via comparative evaluation of ML models for multilabel content classification, and cross-channel validation for a different type of content. Results suggest that organisations may optimise ML to auto-tag content across various platforms, opening avenues for aggregated analyses of content performance. © 2019 Elsevier Inc.},
author_keywords={Auto-tagging;  Content marketing;  Digital marketing;  Machine learning;  Neural network;  Web content},
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correspondence_address1={Yoganathan, V.; University of Bradford, School of Management, Emm Lane, United Kingdom; email: vj.yoganathan@gmail.com},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{vanEsch201935,
author={van Esch, P. and Arli, D. and Gheshlaghi, M.H. and Andonopoulos, V. and von der Heidt, T. and Northey, G.},
title={Anthropomorphism and augmented reality in the retail environment},
journal={Journal of Retailing and Consumer Services},
year={2019},
volume={49},
pages={35-42},
doi={10.1016/j.jretconser.2019.03.002},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063099493&doi=10.1016%2fj.jretconser.2019.03.002&partnerID=40&md5=c4947fa782e61a17994bf4063ef3e26f},
affiliation={School of Business, Western Sydney University, NSW, 2751, Australia; Department of Marketing, Griffith University, Nathan, QLD  4111, Australia; School of Marketing, University of New South Wales, Sydney, NSW  2052, Australia; School of Business and Tourism, Southern Cross University, Lismore, NSW  2480, Australia; Faculty of Business and Economics, University of Auckland, Auckland, New Zealand},
abstract={The fourth industrial revolution is making possible augmented reality (AR), which has the potential, among other things, to alter profoundly the ways in which individuals purchase and consume goods. Yet despite significant growth in the AR industry, the impact of this technology on consumers and other stakeholders in the retail environment has been little explored. In particular, the influence of anthropomorphism on consumers’ perceptions of AR in the retail environment remains poorly understood. Specifically, randomly selected adults (n = 319) participated in a field based retail shopping experience using augmented reality on a mobile device, the findings presented here demonstrate that anthropomorphism indeed influences consumers’ experiences of AR and their attitudes toward brands that use it. This study therefore has important theoretical implications as well as practical implications for managers. We begin by elaborating a theory of anthropomorphism in the context of retail marketing that can account for consumers’ perceptions of AR in general. We then discuss how our findings can assist managers in the retail sector in leveraging the anthropomorphisation of AR as part of the effort to build effective relationships with their customers. Our findings further suggest that brands benefit when managers make AR a key part of the retail experience. © 2019 Elsevier Ltd},
author_keywords={Anthropomorphism;  Augmented reality (AR);  Digital marketing},
keywords={Anthropocene;  consumption behavior;  industrial development;  perception;  retailing;  shopping activity},
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correspondence_address1={Arli, D.; Department of Marketing, Griffith UniversityAustralia; email: d.arli@griffith.edu.au},
publisher={Elsevier Ltd},
issn={09696989},
language={English},
abbrev_source_title={J. Retail. Consum. Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cardoso2019189,
author={Cardoso, S. and Martinez, L.F.},
title={Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions},
journal={Electronic Commerce Research},
year={2019},
volume={19},
number={1},
pages={189-209},
doi={10.1007/s10660-018-9295-x},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045047912&doi=10.1007%2fs10660-018-9295-x&partnerID=40&md5=ff7286c38a28e78c6f0a53a9e0d2852a},
affiliation={Nova School of Business and Economics, Universidade Nova de Lisboa, Campus de Campolide, Lisbon, 1099-032, Portugal},
abstract={With the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers’ perceived risk and increase trust levels. The present study intends to understand how the presence of internet seals of approval and the reputation of the payment provider impact consumer trust and online payment perceived risk. Four randomized experimental setups were used to manipulate the independent variables, on a sample size of 324 valid responses. The majority of participants were between 18 and 35 years old. The study results demonstrate that new online vendors could mitigate these variables by investing in a payment strategy that combines the presence of internet seals of approval logos together with the presence of payment providers with low reputation. © 2018, Springer Science+Business Media, LLC, part of Springer Nature.},
author_keywords={Consumer behavior;  Digital marketing;  Millennials;  Online transactions;  Payments strategy;  Reputation},
funding_details={China National Funds for Distinguished Young ScientistsChina National Funds for Distinguished Young Scientists},
funding_details={Fundação para a Ciência e a TecnologiaFundação para a Ciência e a Tecnologia},
funding_details={Fundação para a Ciência e a TecnologiaFundação para a Ciência e a Tecnologia},
funding_text 1={Acknowledgements This work was funded by National Funds through FCT—Fundac¸ão para a Ciência e Tecnologia under the project Ref. UID/ECO/00124/2013 and by POR Lisboa under the project LISBOA-01-0145-FEDER-007722. We thank Jorge Velosa for his comments on an earlier version of this manuscript.},
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correspondence_address1={Martinez, L.F.; Nova School of Business and Economics, Universidade Nova de Lisboa, Campus de Campolide, Portugal; email: luis.martinez@novasbe.pt},
publisher={Springer New York LLC},
issn={13895753},
language={English},
abbrev_source_title={Electron. Commer. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Agante2019287,
author={Agante, L. and Pascoal, A.},
title={How much is “too much” for a brand to use an advergame with children?},
journal={Journal of Product and Brand Management},
year={2019},
volume={28},
number={2},
pages={287-299},
doi={10.1108/JPBM-08-2017-1554},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061495723&doi=10.1108%2fJPBM-08-2017-1554&partnerID=40&md5=3fea9008c2fcc490a204f02172476d33},
affiliation={School of Economics, University of Porto, Porto, Portugal; Bright Pixel, Lisbon, Portugal},
abstract={Purpose: The purpose of this study is to understand the magnitude of the impact advergames have on children’s preferences and choices for unhealthy products and brands, in terms of time of exposure (immediate vs delayed) and number of exposures (single vs repeated exposure). Past literature has focused essentially on the immediate effects of single exposures to advergames. Few studies explored the delayed or repetition effects and found wear-out effects of multiple exposure and also no delayed effects of single exposure. Therefore, this study will reduce the existent gap in the literature by studying simultaneously both effects. Design/methodology/approach: A sample of 104 children aged 6-9 years old was used, divided into three groups (no exposure/single exposure/repeated exposure) in an experimental between-subjects design setting. Findings: The results confirm the existence of all the expected effects: exposure to advergames has immediate and longer effects on a child’s preferences and choices of the brand depicted in the advergame and in that product category. Repeated exposure to the advergame enhances all the effects on the brand, but not on the product category. Originality/value: Although earlier literature has already analyzed time and repetition effects on traditional media, or sought to analyze effects of advergames but with an adult sample, this article highlights the extent of these effects with children, and based on these results, reflects on the ethicality of using advergames with children on products high in fat, salt and/or sugar. © 2019, Emerald Publishing Limited.},
author_keywords={Advergames;  Brand choice;  Children;  Consumer behaviour;  Consumer ethics;  Consumer protection;  Digital marketing;  Ethics;  Obesity;  Video games},
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EU Kids Online Network, London: :, 25 July 2018; McNeal, J.U., (1992) Kids as Customers: A Handbook of Marketing to Children, , Lexington Books, New York, NY; Mallinckrodt, V., Mizerski, D., The effects of playing an advergame on young children’s perceptions, preferences and requests (2007) Journal of Advertising, 36 (2), pp. 87-100; Marques, R.G., (2008) Vêm aí as batatas sabor a picanha, , www.hipersuper.pt/2008/09/19/%C2%ABvem-ai-as-batatas-sabor-a-picanha%C2%BB/, (accessed, 19 September 2008: 10 August 2018; Martí-Parreño, J., Bermejo-Berros, J., Aldás-Manzano, J., Product placement in video games: the effect of brand familiarity and repetition on consumer’s memory (2017) Journal of Interactive Marketing, 38, pp. 55-63; Mason, P., (2011) Marketing to Children: Implications for Obesity, , Conference Report, London; Mazur, A., Caroli, M., Radziewicz-Winnicki, I., Nowicka, P., Weghuber, D., Neubauer, D., Dembinski, L., Hadjipanavis, A., Reviewing and addressing the link between mass media and the increase in obesity among European children: the European Academy of Paediatrics (EAP) and the European Childhood Obesity Group (ECOG) consensus statement (2017) Acta Paediatrica, pp. 568-576; Moore, E.S., (2006) It’s Child’s Play: Advergaming and the Online Marketing of Food to Children, , Kaiser Family Foundation; Nairn, A., Dew, A., Pop-ups, pop-unders, banners and buttons: the ethics of online advertising to primary school children (2007) Journal of Direct, Data and Digital Marketing Practice, 9 (1), pp. 30-46; Nairn, A., Fine, C., Who’s messing with my mind? 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The impact of brand prominence, game involvement and persuasion knowledge in online advergames (2017) Journal of Product and Brand Management, 26 (4), pp. 402-414; Whalen, R., Harrold, J., Child, S., Halford, J., Boyland, E., Children’s exposure to food advertising: the impact of statutory restrictions (2017) Health Promotion International, , https://doi.org/10.1093/heapro/dax044; Waiguny, M.K.J., Nelson, M.R., Terlutter, R., The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames – the role of media context and presence (2014) Journal of Consumer Policy, 37 (2), pp. 257-277; Ward, S., Wackman, D.B., Children’s purchase influence attempts and parental yielding (1972) Journal of Marketing Research, 9 (3), pp. 316-319; (2007) The Challenge of Obesity in the WHO European Region and the Strategies for Response, , World Health Organization; (2016) Obesity and Overweight – Fact Sheet, , http://apps.who.int/mediacentre/factsheets/fs311/en/index.html, World Health Organization},
correspondence_address1={Agante, L.; School of Economics, University of PortoPortugal; email: lagante@gmail.com},
publisher={Emerald Group Publishing Ltd.},
issn={10610421},
language={English},
abbrev_source_title={J. Prod. Brand Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lamba2019155,
author={Lamba, M.},
title={Marketing of academic health libraries 2.0: a case study},
journal={Library Management},
year={2019},
volume={40},
number={3-4},
pages={155-177},
doi={10.1108/LM-03-2018-0013},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053549488&doi=10.1108%2fLM-03-2018-0013&partnerID=40&md5=4f5a8c1526f05fa384386a57d970fec2},
affiliation={Department of Library and Information Science, University of Delhi, Delhi, India},
abstract={Purpose: The advent of Web 2.0 in libraries persuades the librarians to adopt new ways to communicate, determine, and satisfy the needs of the users. The paper aims to discuss this issue. Design/methodology/approach: A 30-question questionnaire was given to 30 undergraduate medical students of Vardhman Mahavir Medical College and a 10-question questionnaire was given to the librarian, to find out: the marketing and promotional strategies employed by the library; determine the awareness and satisfaction level of the users; prepare library profile, customer profile and market profile; and perform SWOT analysis. User responses were coded and processed using GNU PSPP software. Findings: From the library profile of Vardhman Mahavir Medical College library, it can be concluded that the library has the potential to offer better services and products to its users. From the customer profile of Vardhman Mahavir Medical College library, it is concluded that the most of its users are young male undergraduate students who use the library more on weekly basis. From the market profile of Vardhman Mahavir Medical College library, it is concluded that the library has not invested in the marketing and has no promotion strategy or marketing strategy for its products and services. Also, the library has only one digital promotional activity. From the SWOT analysis of Vardhman Mahavir Medical College library, it is concluded that the library does not use any of the social platforms to market its products and services. Most of the users are unaware of the services and products offered by the library. There are many opportunities for the library to work upon and improve the quality of products and services being offered to its users. Research limitations/implications: The major limitation of the present study is its small sample size. It is very difficult to conduct surveys in health libraries because of the busy schedule of the undergraduate medical students and their reluctance to fill out lengthy questionnaires. However, this small sample size only made it possible to conduct the SWOT analysis on the basis of the users’ survey successfully. Further, the small sample size helped to take into account all the opportunities stated by the users which would not have been possible if a larger sample size was taken. Originality/value: This study is one of a kind which provides an overview of marketing research of an academic health library of New Delhi (India) with a special focus on library profile, market profile, customer profile and SWOT analysis. It addresses the gaps in the literature by studying marketing in the context of academic health libraries in the digital environment. © 2018, Emerald Publishing Limited.},
author_keywords={Digital marketing;  Health academic libraries;  Products and services;  SWOT analysis;  Vardhman Mahavir Medical College;  Web 2.0},
references={Anderson, P., (2007) What is Web 2.0? Ideas, technologies, and implications for education, , www.bing.com/cr?IG=7C3CA98ED45E4BFCB6064A1D11F9CAD5&CID=0D0D255318DA62883F6C2EF1197563D7&rd=1&h=wJj73oBPqfv7hHTOGu_L8IZCyeEB7tmIUJN1Ub305E4&v=1&r=http%3a%2f%2fictliteracy.info%2frf.pdf%2fWeb2.0_research.pdf&p=DevEx,5068.1, JISC Technology and Standards Watch: (accessed, January 31, 2018; Bridges, J., Marketing the hospital library (2005) Medical Reference Services Quarterly, 24 (3), pp. 81-92; Chamberlain, D., Brook, R., Focus groups for allied health professionals and professions allied to technical services in the NHS – marketing opportunities, lessons learnt and recommendations (2011) Health Information & Libraries Journal, 28 (3), pp. 179-187; Delawska-Elliott, B., Grinstead, C., Martin, H., Developing a marketing orientation in hospital library services: a case report (2015) Medical Reference Services Quarterly, 34 (4), pp. 481-489; de Sáez, E., (2013) Marketing Concepts for Libraries and Information Services, , 3rd rev. ed., Facet Publishing, London; Enyeart, A., Weaver, D., Relationship marketing in a hospital library (2005) Medical Reference Services Quarterly, 24 (4), pp. 89-97; Gardois, P., Colombi, N., Grillo, G., Villanacci, M., Implementation of Web 2.0 services in academic, medical and research libraries: a scoping review (2012) Health Information & Libraries Journal, 29 (2), pp. 90-109; Giustini, D., How Web 2.0 is changing medicine (2006) BMJ, 333 (7582), pp. 1283-1284; Hernando, S., Promoting library services to qualified nurses: towards a market-led approach (1997) Health Libraries Review, 14 (2), pp. 105-119; Kennedy, M., What are we really doing to market electronic resources? (2011) Library Management, 32 (3), pp. 144-158; Koumpouros, Y., Toulias, T., Koumpouros, N., The importance of patient engagement and the use of social media marketing in healthcare (2015) Technology and Health Care, 23 (4), pp. 495-507; O’Reilly, T., (2018) What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software, , www.oreilly.com/pub/a/web2/archive/what-is-web-20.html, (accessed, January 31, 2018; Maness, J., (2006) Library 2.0 theory: web 2.0 and its implications for libraries, , www.webology.org/2006/v3n2/a25.html, (accessed, January 31, 2018; Metzger, M., Flanagin, A., Using Web 2.0 technologies to enhance evidence-based medical information (2011) Journal of Health Communication, 16 (S1), pp. 45-58; (2018) GNU PSPP, , www.gnu.org/software/pspp/, (accessed, July 23, 2018; Ranganathan, S., Sivaswamy Aiyer, P., Sayers, W., (2006) The Five Laws of Library Science, , Ess Ess Publications, New Delhi; Rowley, J., Information marketing: seven questions (2003) Library Management, 24 (1-2), pp. 13-19; Sen, B., Market orientation: a concept for health libraries (2006) Health Information and Libraries Journal, 23 (1), pp. 23-31; Shaw, J., Petrak, J., Rees, A., Project connect: information for health care networked across North Thames (1998) Health Libraries Review, 15 (1), pp. 59-63; (2018) Library, , http://vmmc-sjh.nic.in/forms/contentpage_college.aspx?lid=1324, (accessed, January 31, 2018; Tilson, Y., Income generation and pricing in libraries (1994) Library Management, 15 (2), pp. 5-17; Wakeham, M., Marketing and health libraries (2004) Health Information & Libraries Journal, 21 (4), pp. 237-244},
correspondence_address1={Lamba, M.; Department of Library and Information Science, University of DelhiIndia; email: lambamanika07@gmail.com},
publisher={Emerald Group Publishing Ltd.},
issn={01435124},
language={English},
abbrev_source_title={Libr. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{vanLaer2019135,
author={van Laer, T. and Feiereisen, S. and Visconti, L.M.},
title={Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect},
journal={Journal of Business Research},
year={2019},
volume={96},
pages={135-146},
doi={10.1016/j.jbusres.2018.10.053},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056580340&doi=10.1016%2fj.jbusres.2018.10.053&partnerID=40&md5=4242414fb89de8b4863794fa331b894c},
affiliation={Cass Business School, City University of London, 106 Bunhill Row, London, EC1Y 8TZ, United Kingdom; Montpellier Business School, 2300 Avenue des Moulins, Montpellier, 34080, France; Institute of Marketing and Communication Management, Università della Svizzera italiana, Via Buffi 13, Lugano, 6900, Switzerland; ESCP Europe Business School, 79 Avenue de la République, Paris, 75011, France},
abstract={In the digital era, marketers increasingly use storytelling techniques to narratively transport and persuade their customers. This paper pursues three primary objectives: (1) to integrate three digitally relevant moderators of the narrative transportation effect into the marketing literature, (2) to empirically assess the integrated model with a quantitative meta-analysis of extant research, and (3) to provide directions for marketing managers to enhance the narrative transportation effect in an evolving technological environment. The paper contributes to the field by means of a meta-analysis of 64 articles featuring 138 narrative transportation effect sizes. The research shows that the narrative transportation effect is stronger when the story falls in a commercial (vs. non-commercial) domain, is user (vs. professional) generated, and is received by one story-receiver at a time. The study concludes with implications for research and practice and directions for future research. © 2018 Elsevier Inc.},
author_keywords={Digital marketing;  Meta-analysis;  Narrative transportation;  Story domain;  Story-receiver;  User-generated content},
funding_details={City, University of LondonCity, University of London, City},
funding_details={Cass Business School, City University LondonCass Business School, City University London},
funding_text 1={The authors gratefully acknowledge the financial support of Cass Business School, City University of London and Montpellier Business School . Tom van Laer is Reader (Associate Professor) of Marketing at Cass Business School, City University of London, UK. He studies storytelling, social media, and consumer behaviour. His research is published in leading and highly-regarded academic journals, including the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Interactive Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Marketing Management , etc. He holds a doctorate (PhD) in marketing from Maastricht University, the Netherlands. Stephanie Feiereisen is Associate Professor of Marketing at Montpellier Business School, France. Her research has appeared in Journal of Product Innovation Management , Journal of Business Research, Psychology & Marketing and Journal of Marketing Management . Stephanie's research interests include the marketing of radically new products, along with entertainment and media consumption. She holds a doctorate in Marketing from Aston University, Birmingham, UK. Luca M. Visconti is Professor of Marketing at the Institute of Marketing and Communication Management, Università della Svizzera italiana, where he directs the master's course in Marketing and Transformative Economy. He is also an Affiliate Professor at ESCP Europe Business School, Paris, France. His research interests comprise brand storytelling, consumer vulnerability and wellbeing. His research has appeared in the Journal of Advertising , Consumption , Markets & Culture , Industrial Marketing Management , Journal of Business Research, Journal of Consumer Behavior , Journal of Consumer Research , Journal of Macromarketing , Journal of Marketing Management , and Marketing Theory . His latest edited book is Marketing Management: A Cultural Perspective (with L. Peñaloza and N. Toulouse). He holds a doctorate in Business Administration and Management from Università Bocconi, Milan, Italy.},
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correspondence_address1={van Laer, T.; Cass Business School, City University of London, 106 Bunhill Row, United Kingdom; email: tvanlaer@city.ac.uk},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Petit201942,
author={Petit, O. and Velasco, C. and Spence, C.},
title={Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience},
journal={Journal of Interactive Marketing},
year={2019},
volume={45},
pages={42-61},
doi={10.1016/j.intmar.2018.07.004},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058522199&doi=10.1016%2fj.intmar.2018.07.004&partnerID=40&md5=7c6a2b4c61cd95d2b52bb085ab32cc59},
affiliation={Department of Marketing, Kedge Business School, Domaine de Luminy, Rue Antoine Bourdelle, Marseille, 13009, France; Department of Marketing, BI Norwegian Business School, Nydalsveien 37, Oslo, 0484, Norway; Crossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Tinbergen Building, 9 South Parks Road, Oxford, OX1 3UD, United Kingdom},
abstract={People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. However, other sensory interfaces (e.g., including touch screens, together with a range of virtual, and augmented solutions) are increasingly being made available to people to interact online. Moreover, recent progress in the field of human–computer interaction means that online environments will likely engage more of the senses and become more connected with offline environments in the coming years. This expansion will likely coincide with an increasing engagement with the consumer's more emotional senses, namely touch/haptics, and possibly even olfaction. Forward-thinking marketers and researchers will therefore need to appropriate the latest tools/technologies in order to deliver richer online experiences for tomorrow's consumers. This review is designed to help the interested reader better understand what sensory marketing in a digital context can offer, thus hopefully opening the way for further research and development in the area. © 2018},
author_keywords={Consumer behavior;  Digital marketing;  HCI;  Online environment;  Sensory marketing},
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Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes (2015) Flavour, 4, p. 23; Wan, X., Velasco, C., Michel, C., BingBing, M., Woods, A.T., Spence, C., Does the Type of Receptacle Influence the Crossmodal Association Between Colour And Flavour? A Cross-Cultural Comparison (2014) Flavour, 3, p. 3; Wang, X., Yu, C., Wei, Y., Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012) Journal of Interactive Marketing, 26 (4), pp. 198-208; Wilson, M., Six Views of Embodied Cognition (2002) Psychonomic Bulletin & Review, 9 (4), pp. 625-636; Wober, M., The Sensotype Hypothesis (1991) The Varieties of Sensory Experience: A Sourcebook in the Anthropology of the Senses, pp. 31-42. , D. Howes University of Toronto Press Toronto; Woods, A.T., Spence, C., Using Single Colors and Color Pairs to Communicate Basic Tastes (2016) i-Perception, 7 (4). , 2041669516658817; Yim, M.Y.-C., Chu, S.-C., Sauer, P.L., Is Augmented Reality Technology an Effective Tool for e-Commerce? An Interactivity and Vividness Perspective (2017) Journal of Interactive Marketing, 39, pp. 89-103; Zampini, M., Spence, C., The Role of Auditory Cues in Modulating the Perceived Crispness and Staleness of Potato Chips (2004) Journal of Sensory Studies, 19 (5), pp. 347-363},
correspondence_address1={Petit, O.; Department of Marketing, Kedge Business School, Domaine de Luminy, Rue Antoine Bourdelle, France; email: olivia.petit@kedgebs.com},
publisher={Elsevier Inc.},
issn={10949968},
language={English},
abbrev_source_title={J. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Smith201967,
author={Smith, K.T.},
title={Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality},
journal={Journal of Strategic Marketing},
year={2019},
volume={27},
number={1},
pages={67-80},
doi={10.1080/0965254X.2017.1384043},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85057324930&doi=10.1080%2f0965254X.2017.1384043&partnerID=40&md5=3354118a48d170e8d4312a966238670a},
affiliation={College of Business, Texas A&M University–Corpus Christi, Corpus Christi, TX, United States},
abstract={Digital advertising is the fastest growing form of marketing. Within digital, mobile is the fastest growing medium. Mobile advertising occurs on any mobile device, such as smartphones and tablets. The upcoming generation of Digital Natives is especially prone to viewing mobile advertising. Digital Natives have grown up with digital communications; they use their smartphones to connect with the world and make purchases. Mobile advertising and Digital Natives are both new to the marketplace and, thus, research is scarce on both. This paper investigates the preferences of Digital Natives regarding mobile advertising. Several preferences were found and recommendations are provided. © 2017, © 2017 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={content advertising;  digital marketing;  Digital Natives;  Generation Z;  Mobile advertising;  online advertising},
references={Babin, B.J., Harris, E.G., (2015) CB: Consumer behavior, , Stamford, CT: Cengage Learning; Bhattacharyya, D., (2016) Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018, , http://adage.com/article/cmo-strategy/local-ads-digital-2018-biakelsey/306468/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&tt1=1478103960?utm_visit=1171719, Advertising Age. Retrieved October 28, 2016, from; (2016) Mobile has Blown past Search to Become the Leading Ad Format in the US. Business Insider, , http://www.businessinsider.com/mobile-has-blown-past-search-to-become-the-leading-ad-format-in-the-us-2016-11, Retrieved November 7, 2016, from; Chaffey, D., Mobile marketing statistics compilation (2016) Smart Insights, , http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/, Retrieved October 31, 2016, from; Choi, Y.K., Hwang, J., McMillan, S.J., Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers (2008) Psychology & Marketing, 25 (8), pp. 756-768; Clow, K.E., Baack, D., (2016) Integrated advertising, promotion, and marketing communications, , 7th ed., New York, NY: Pearson Education Inc; Dye, J., Meet Generation C: Creatively connecting through content (2007) EContent, 30 (4), pp. 38-43; Consumers demand more multichannel customer service (2016) Emarketer, p. 2016. , https://www.emarketer.com/Article/Consumers-Demand-More-Multichannel-Customer-Service/1014397, Retrieved December 19, from; Most Millennials have installed ad blockers (2016) Emarketer, , https://www.emarketer.com/Articles/Print.aspx?R=1014592, Retrieved October 24, 2016, from; Friedrich, R., Peterson, M., Koster, A., Blum, S., (2010) The rise of Generation C: Implications for the world of 2020, , http://www.strategyand.pwc.com/media/file/Strategyand_Rise-of-Generation-C.pdf.pdf, Strategy&. Retrieved October 20, 2016, from; (2016) 87% of Internet Users Now have a Smartphone, , http://www.globalwebindex.net/blog/87-of-internet-users-now-have-a-smartphone, Global Web Index, Retrieved November 11, 2016, from; Grewal, D., Bart, Y., Spann, M., Zubcsek, P.P., Mobile advertising: A framework and research agenda (2016) Journal of Interactive Marketing, 34, pp. 3-14; Hoelzel, M., Mobile advertising is exploding and will grow much faster than all other digital ad categories (2015) Business Insider, , http://www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10, Retrieved November 7, 2016, from; Jones, C., Ramanau, R., Cross, S., Healing, G., Net generation or Digital Natives: Is there a distinct new generation entering university? (2010) Computers & Education, 54 (3), pp. 722-732; Khalaf, S., Seven years into the mobile revolution: Content is king…again (2015) Flurry Analytics Blog, , http://flurrymobile.tumblr.com/post/127638842745/seven-years-into-the-mobile-revolution-content-is, Retrieved November 11, 2016, from; Lella, A., Lipsman, A., 2016 U.S. cross-platform future in focus (2016) Comscore, , https://www.comscore.com/Insights/Presentations-and-Whitepapers/2016/2016-US-Cross-Platform-Future-in-Focus, Retrieved from September 22, 2017; Marchetti, P., Millennial social marketing: 3 rules of the road (2016) Spredfast, , https://www.spredfast.com/social-marketing-blog/millennial-social-marketing-3-rules-road?, Retrieved December 30, 2016, from; (2016) 3Rd Gen Hispanics Want More Relatable Advertising, , http://www.marketingcharts.com/traditional/3rd-gen-hispanics-want-more-relatable-advertising-here-are-the-top-10-ad-elements-that-resonate-71899/, Here are the top 10 ad elements that resonate. MarketingCharts.com. Retrieved October 24, 2016, from; (2017) More than 3 in 4 Millennials have made purchases using their phones, , http://www.marketingcharts.com/online/more-than-3-in-4-millennials-have-made-purchases-using-their-phones-73349/?utm_source=MC+MV+List+Combined&utm_campaign=bac6c220cc-EMAIL_CAMPAIGN_2017_01_04&utm_medium=email&utm_term=0_77b507436c-bac6c220cc-16076505&mc_cid=bac6c220cc&mc_eid=5522fa8bde, MarketingCharts.com. 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(2001) On the Horizon, 9 (6), pp. 1-6; Scharl, A., Dickinger, A., Murphy, J., Diffusion and success factors of mobile marketing (2005) Electronic Commerce Research and Applications, 4 (2), pp. 159-173; Seemiller, C., Grace, M., (2016) Generation Z goes to college, , San Francisco, CA: Jossey-Bass, A Wiley Brand; Smith, K.T., Digital marketing strategies that Millennials find appealing, motivating, or just annoying (2011) Journal of Strategic Marketing, 19 (6), pp. 489-499. , October; Smith, K.T., Longitudinal study of digital marketing strategies targeting Millennials (2012) Journal of Consumer Marketing, 29 (2), pp. 86-92; Spralls, S.A., Divine, R.L., Garver, M.S., Have the mobile coupon preferences of Millennials changed? (2016) Journal of Promotion Management, 22 (6), pp. 792-809; Stirratt, N., The rise of mobile prodigies: Millennials, Gen Z, and the future of mobile marketing (2016) Verve Mobile, , https://vervemobile.cdnist.com/wp-content/uploads/2016/09/VERVE_Mobile-Prodigies_FINAL.pdf, Retrieved November 8, 2016, from; Tsang, M., Ho, S., Liang, T., Consumer attitudes toward mobile advertising: An empirical study (2004) International Journal of Electronic Commerce, 8, pp. 65-78; Williams, D.L., Crittenden, V.L., Keo, T., McCarty, P., The use of social media: An exploratory study of usage among digital natives (2012) Journal of Public Affairs, 12 (2), pp. 127-136},
correspondence_address1={Smith, K.T.; College of Business, Texas A&M University–Corpus ChristiUnited States; email: Katherine.Smith@tamucc.edu},
publisher={Routledge},
issn={0965254X},
language={English},
abbrev_source_title={J. Strateg. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Folkvord2019,
author={Folkvord, F. and Bevelander, K.E. and Rozendaal, E. and Hermans, R.},
title={Children’s bonding with popular YouTube vloggers and their attitudes toward brand and product endorsements in vlogs: an explorative study},
journal={Young Consumers},
year={2019},
doi={10.1108/YC-12-2018-0896},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85067073100&doi=10.1108%2fYC-12-2018-0896&partnerID=40&md5=e53e7600cddeb17262c521ba0758c7fc},
affiliation={Tilburg School of Humanities, Tilburg University, Tilburg, Netherlands; Behavioral Science Institute, Radboud University, Nijmegen, Netherlands; Faculty of Social Sciences, Radboud University, Nijmegen, Netherlands; Department of Health Promotion, Maastricht University, Maastricht, Netherlands; Open Evidence Research, Barcelona, Spain},
abstract={Purpose: The purpose of this study has three primary aims. The first is to examine the amount of time children spend per week on viewing vlogs. Second, the authors explored children’s awareness and understanding of the brand or product placement in vlogs. Finally, the authors explored children’s self-perceived susceptibility to the potential persuasive effects of these vlogs. Design/methodology/approach: Self-reported measurements were assessed among children (N = 127, 10-13 years of age). Findings: Results indicate that the majority of children frequently view vlogs and that their degree of bonding with the vlogger predicted the time spend on viewing vlogs. Children recalled products and brands that were shown in vlogs, which were mostly food and beverages and considered themselves and others affected by endorsements in vlogs. Research limitations/implications: Only cross-sectional data were collected; these data cannot be used to analyze behavior over a period of time or draw causal inferences. Practical implications: Considering the popularity of vlogs among young people, it is important to acquire more insight into the frequency and amount of time children spend on viewing vlogs and children’s processing of persuasive messages in vlogs. This may lead to a better understanding of underlying processes and prediction of the outcomes of advertising through this form of media content. Current findings raise further questions about the persuasive content of vlogs. Originality/value: Because of the popularity of online (social media) channels among youth, companies dedicate a significant proportion of their marketing budget on online influencer marketing. Therefore, it is important to acquire insight into children’s processing of online persuasive messages. To the authors’ knowledge, there is no empirical research on children’s potential bonding with popular vloggers and their awareness and understanding of the brand or product placement in vlogs. © 2019, Emerald Publishing Limited.},
author_keywords={Advertising;  Childhood;  Consumer psychology;  Digital marketing},
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A retrospective summary (2013) Appetite, 62, pp. 209-215},
correspondence_address1={Folkvord, F.; Tilburg School of Humanities, Tilburg UniversityNetherlands; email: fransfolkvord@Gmail.com},
publisher={Emerald Group Publishing Ltd.},
issn={17473616},
language={English},
abbrev_source_title={Young Consum.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Cluley2019,
author={Cluley, R.},
title={The politics of consumer data},
journal={Marketing Theory},
year={2019},
doi={10.1177/1470593119847252},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065728124&doi=10.1177%2f1470593119847252&partnerID=40&md5=8b1a52cadea15b2d35b358816fc48213},
affiliation={Nottingham University Business School, United Kingdom; University of Nottingham, United Kingdom},
abstract={Data is key to marketing. But data is not a neutral thing. It is political. There are macro-politics that validate, motivate and justify the use of particular forms of data and micro-politics between consumers, marketing organizations and other cultural institutions who want control over data. This study examines these politics by analysing attempts to restrict how marketers could access digital consumer data for the purpose of targeted advertising. Adopting a science and technology studies perspective, it concludes that caring for digital consumer data as a common resource is an important, ongoing and often unacknowledged aspect of contemporary marketing practice. It creates and maintains a market for marketing. © The Author(s) 2019.},
author_keywords={Data;  digital marketing;  do not track;  politics;  power},
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correspondence_address1={Cluley, R.; Nottingham University Business SchoolUnited Kingdom; email: robert.cluley@nottingham.ac.uk},
publisher={SAGE Publications Ltd},
issn={14705931},
language={English},
abbrev_source_title={Mark. Theory},
document_type={Article},
source={Scopus},
}

@ARTICLE{Abou-Elgheit2019173,
author={Abou-Elgheit, E.},
title={Affect-based and personality-based trust and risk in social commerce},
journal={International Journal of Electronic Marketing and Retailing},
year={2019},
volume={10},
number={2},
pages={173-207},
doi={10.1504/IJEMR.2019.098753},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063961209&doi=10.1504%2fIJEMR.2019.098753&partnerID=40&md5=2322b9fec794eb112c34fbfca0c05006},
affiliation={Department of Marketing and Entrepreneurship, School of Business and Economics, State University of New York College at Plattsburgh, 101 Broad Street, Au Sable Hall, Office 225, Plattsburgh, NY  12901, United States},
abstract={This paper examines the affect (emotional) and personality factors that impact consumers' trust, risk and intention to purchase in a social electronic commerce context. It is the first part of a broader study which examines the impact of different antecedents or types of trust and risk on consumers' intention to purchase online. The empirical findings discussed in this study offer novel insights for academic researchers and businesses on how trust is built and risk is perceived. The study argues that affect-based factors have stronger impacts on trust and intention to buy than personality. The study also shows that building trust and perceiving risk are different, yet interrelated processes. The study relies on the findings of a survey that was sponsored by three Egyptian electronic vendors. A sample of 599 online shoppers responded to the survey. Egypt is a significant emerging market for electronic commerce, which makes it representative for Middle East and North African markets. Copyright © 2019 Inderscience Enterprises Ltd.},
author_keywords={Affect-based trust;  Consumer behaviour;  Digital marketing;  E-commerce;  Emotions;  Personality;  Personality-based trust;  Risk;  Social commerce;  Trust},
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correspondence_address1={Abou-Elgheit, E.; Department of Marketing and Entrepreneurship, School of Business and Economics, State University of New York College at Plattsburgh, 101 Broad Street, Au Sable Hall, Office 225, United States; email: emad.abouelgheit@plattsburgh.edu},
publisher={Inderscience Enterprises Ltd.},
issn={17411025},
language={English},
abbrev_source_title={Int. J. Electron. Mark. Retail.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Aydin2019,
author={Aydin, G.},
title={Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry},
journal={Journal of Hospitality Marketing and Management},
year={2019},
doi={10.1080/19368623.2019.1588824},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85063290920&doi=10.1080%2f19368623.2019.1588824&partnerID=40&md5=37123484ad2b940e0dcf5098e29fa972},
affiliation={Health Management Department, Istanbul Medipol University, Istanbul, Turkey},
abstract={The present study assessed the social media use behavior of luxury hospitality facilities and offers suggestions to improve organic post effectiveness. All five-star tourism facilities operating in Turkey were incorporated into the study and publicly available post data on Facebook accounts of 441 facilities (out of a total of 612) were examined in the high tourist season (August) for one month. Data on 2,012 Facebook posts were obtained manually and filtered down to 1,847. The collected post data were subsequently coded using a content analysis form and analyzed via ordinal regression. The results highlighted the positive effects of interactive content and vivid content as well as the significance of the content type in achieving higher interaction among followers. The facility location and category (hotel, holiday village, thermal hotel) also emerged as significant factors affecting follower interactions. © 2019, © 2019 Taylor & Francis Group, LLC.},
author_keywords={customer engagement;  digital marketing;  Facebook marketing;  organic reach;  Social media;  social media performance},
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correspondence_address1={Aydin, G.; Health Management Department, Istanbul Medipol University, Kavacık Mah. Ekinciler Cad. No.19 Kavacık Kavşağı - Beykoz, Turkey; email: aydin.gokhan@gmail.com},
publisher={Routledge},
issn={19368623},
language={English},
abbrev_source_title={J. Hosp. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Padival201938,
author={Padival, A. and Michael, L.K. and Hebbar, S.},
title={Consumer perception towards social media advertisements: A study done in a Semi-Urban City of South India},
journal={Indian Journal of Marketing},
year={2019},
volume={49},
number={2},
pages={38-51},
doi={10.17010/ijom/2019/v49/i2/141582},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062285969&doi=10.17010%2fijom%2f2019%2fv49%2fi2%2f141582&partnerID=40&md5=986b191db80faa0bbd6fbeb8ea93f9c1},
affiliation={Department of Mechanical Engineering, Sahyadri College of Engineering & Management, Sahyadri Campus, Adyar, Mangaluru, Karnataka  575 007, India; Department of Humanities and Management, Manipal Institute of Technology, Manipal, Karnataka  576104, India; Department of Humanities and Management, Manipal Institute of Technology, Manipal, Karnataka  576 104, India},
abstract={The drastic growth in the usage of social media among the people in India has created a new platform for promotion, that is, social media advertisements. However, the effectiveness of these advertisements has been interrogated by many. Lower acceptance of advertisements has been one of the major challenges faced by the marketers. Henceforth, it is vital to understand the critical factors influencing the consumers’ attitude towards social media advertisements. This study thus identified and analyzed the factors influencing behavioral intention of the consumers concerning social media advertisements. The constructs like corporate reputation, emotional appeal, informativeness, creativity, irritation, and materialism were considered to affect the attitude, which in turn influenced the behavioral intention of consumers. The study was carried out in a semi-urban city of Karnataka, South India and the data were collected from 217 respondents. The analysis was carried out using the partial least square approach. The results indicated that the two factors - creativity and informativeness had a significant influence on the attitude of the consumers towards social media advertisements. The study further analyzed the moderating role of the factor- ‘gender1 between the identified constructs and attitude. The results revealed the existence of differences among the male and female respondents towards the advertisements. Further, based on these outcomes, appropriate practical implications of the findings were discussed. Subsequently, this study will certainly help in gaining better insights into the consumers’ perception towards social media advertisements and will assist the marketers in framing effective advertisement strategies. © 2019, Associated Management Consultants Pvt. Ltd. All rights reserved.},
author_keywords={Consumer perception;  Digital marketing;  Purchase intention;  Social media advertisements},
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correspondence_address1={Michael, L.K.; Department of Humanities and Management, Manipal Institute of TechnologyIndia; email: lidwinkenneth@gmail.com},
publisher={Associated Management Consultants Pvt. Ltd.},
issn={09738703},
language={English},
abbrev_source_title={Ind. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dahl2019,
author={Dahl, A.J. and Milne, G.R. and Peltier, J.W.},
title={Digital health information seeking in an omni-channel environment: A shared decision-making and service-dominant logic perspective},
journal={Journal of Business Research},
year={2019},
doi={10.1016/j.jbusres.2019.02.025},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062182234&doi=10.1016%2fj.jbusres.2019.02.025&partnerID=40&md5=13f68317c63fe95a78feb9c0b4cf2b44},
affiliation={University of Wisconsin-Whitewater, 800 W Main Street, Whitewater, WI  53190, United States; University of Massachusetts Amherst, Isenberg School of Management, 121 Presidents Drive, Amherst, MA  01003, United States},
abstract={The health service ecosystem traditionally has focused on unidirectional information flow from the health provider to consumer. However, this model fails to adequately engage consumers in their health decision-making to improve consumers’ wellness. Consumers’ health information seeking in today's omni-channel information environment is a critical value co-creation activity that increases consumers’ engagement. Yet little is known about how consumers’ health information seeking is evolving the information flow pattern and resulting consequences on consumers’ health self-awareness. Our study closes this gap by empirically exploring the effects of consumers’ health information seeking in an omni-channel environment and its influences on consumers’ health self-awareness. We used structural equation modeling to analyze survey results from 310 health consumers collected as part of a healthcare organization's annual door-to-door wellness study. The results demonstrate the importance of helping consumers integrate informational inputs outside the service encounter to increase consumers’ engagement and conscious reflection on their well-being. © 2019 Elsevier Inc.},
author_keywords={Digital marketing;  Health information seeking;  Omni-channel;  Service-dominant logic (SDL);  Shared decision-making (SDM);  Value co-creation},
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correspondence_address1={Dahl, A.J.; University of Wisconsin-Whitewater, 800 W Main Street, United States; email: dahlaj18@uww.edu},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{J.Morales2019,
author={J.Morales, M. and Viteri-Salazar, O. and Oña-Serrano, A.X. and Mejía, K.H. and Donoso, D.J.},
title={Fair trade and commercial management: An analysis of the fair trade stores management in the city of Quito - Ecuador [Comercio justo y gestión comercial: Un análisis de la gestión de las tiendas de comercio justo en la ciudad de Quito - Ecuador]},
journal={Espacios},
year={2019},
volume={40},
number={6},
page_count={14},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061672129&partnerID=40&md5=a080d1467a8a663a1f9519aada99defe},
affiliation={National Polytechnic School of Ecuador, Ecuador; Complutense University of Madrid, Spain},
abstract={This article examines how stores that promote fair trade in the city of Quito are managed. It starts by contextualizing the fair trade movement. Then analyzes the current commercial conditions under which the stores operate. It ends by determining the existing relationship between these stores' commercial management and their use of ICT. The final goal is to pose commercial management strategies based on ICT that would contribute to improving the position of these stores in the competitive market. © 2019.
Este artículo examina cómo se gestionan las tiendas que promueven el comercio justo en la ciudad de Quito. Comienza por contextualizar el movimiento del comercio justo. Luego analiza las condiciones comerciales actuales bajo las que operan estas tiendas. Finaliza determinando la relación existente entre la gestión comercial de estas tiendas y su uso de TICS. El objetivo final es plantear estrategias de gestión comercial basadas en TICS, que contribuyan a mejorar la posición de estas tiendas en el mercado competitivo. © 2019.},
author_keywords={Comercio justo;  Commercial management;  Digital marketing;  Fair trade;  Gestión comercial;  Information and communications technology (ICT);  Marketing digital;  Tecnologías de información y comunicación (TICS)},
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publisher={Revista Espacios},
issn={07981015},
language={English},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Vermeer2019,
author={Vermeer, S.A.M. and Araujo, T. and Bernritter, S.F. and van Noort, G.},
title={Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media},
journal={International Journal of Research in Marketing},
year={2019},
doi={10.1016/j.ijresmar.2019.01.010},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85061294924&doi=10.1016%2fj.ijresmar.2019.01.010&partnerID=40&md5=382b39146f011022534bb3b96c59cdc7},
affiliation={University of Amsterdam, Amsterdam School of Communication Research (ASCoR), P.O. Box 15793, Amsterdam, NG  1001, Netherlands; Goldsmiths, University of London, Institute of Management Studies, New Cross, London, SE14 6NW, United Kingdom},
abstract={The increasing volume of firm-related conversations on social media has made it considerably more difficult for marketers to track and analyse electronic word-of-mouth (eWOM) about brands, products or services. Firms often use sentiment analysis to identify relevant eWOM that requires a response to consequently engage in webcare. In this paper, we show that sentiment analysis of any kind might not be ideal for this purpose, because it relies on the questionable assumption that only negative eWOM is response-worthy and it is not able to infer meaning from text. We propose and test an approach based on supervised machine learning that first decides whether eWOM is relevant for the brand to respond, and then—based on a categorization of seven different types of eWOM (e.g., question, complaint)—classifies three customer satisfaction dimensions. Using a dataset of approximately 60,000 Facebook comments and 11,000 tweets about 16 different brands in eight different industries, we test and compare the efficacy of various sentiment analysis, dictionary-based and machine learning techniques to detect relevant eWOM. In doing so, this study identifies response-worthy eWOM based on the content instead of its expressed sentiment. The results indicate that these machine learning techniques achieve considerably higher accuracy in detecting relevant eWOM on social media compared to any kind of sentiment analysis. Moreover, it is shown that industry-specific classifiers can further improve this process and that algorithms are applicable across different social networks. © 2019 Elsevier B.V.},
author_keywords={Automated content analysis;  Digital marketing strategies;  eWOM;  Machine learning;  Sentiment analysis;  Social media;  Webcare},
funding_text 1={The data in this study has been acquired in collaboration with Dentsu Aegis Network. The authors would like to thank Dentsu Aegis Network for this pleasant collaboration. This work was carried out on the Dutch National e-infrastructure with the support of SURF Cooperative (HPC Cloud). Appendix A},
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correspondence_address1={Vermeer, S.A.M.; University of Amsterdam, Amsterdam School of Communication Research (ASCoR), P.O. Box 15793, Netherlands; email: S.A.M.Vermeer@uva.nl},
publisher={Elsevier B.V.},
issn={01678116},
coden={IJRME},
language={English},
abbrev_source_title={Int. J. Res. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lemon201889,
author={Lemon, A. and Doll-Myers, S.},
title={Even Old Dogs Can Teach New Tricks: Digital Advertising Assignments That Keep Pace With Industry Change},
journal={Journal of Advertising Education},
year={2018},
volume={22},
number={2},
pages={89-115},
doi={10.1177/1098048218807145},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059863877&doi=10.1177%2f1098048218807145&partnerID=40&md5=37b6952fd3deb6ed1c1eb3da9a4d5b46},
affiliation={Communication Design, Kutztown University of Pennsylvania, Kutztown, PA, United States},
abstract={Digital advertising now surpasses all other forms of advertising in media spend. The fast-paced evolution of new forms of advertising can be challenging for academics to adapt for classroom use, assignments, and projects. It is essential that advertising students graduate with appropriate knowledge of these new forms. The article outlines five assignments for advertising creative development that are easily adapted to help students create relevant, interesting digital content and grasp key concepts in industry standard new media. © The Author(s) 2018.},
author_keywords={assignments;  creative;  Digital marketing;  teaching},
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correspondence_address1={Lemon, A.; Communication Design, Kutztown University of PennsylvaniaUnited States; email: lemon@kutztown.edu},
publisher={SAGE Publications Ltd},
issn={10980482},
language={English},
abbrev_source_title={J. Advert. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Eigenraam2018102,
author={Eigenraam, A.W. and Eelen, J. and van Lin, A. and Verlegh, P.W.J.},
title={A Consumer-based Taxonomy of Digital Customer Engagement Practices},
journal={Journal of Interactive Marketing},
year={2018},
volume={44},
pages={102-121},
doi={10.1016/j.intmar.2018.07.002},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053217897&doi=10.1016%2fj.intmar.2018.07.002&partnerID=40&md5=0cab6c6cb3334c9ffef2133d56f1cf59},
affiliation={Department of Marketing, Vrije Universiteit Amsterdam, De Boelelaan 1105, Amsterdam, HV  1081, Netherlands},
abstract={Consumers can engage with brands online in a variety of ways, ranging from playing a branded game to writing a review or viewing branded content. This work presents a consumer-based taxonomy of these digital engagement practices. By means of a literature review and expert surveys, we created an overview of the ways in which consumers digitally engage with brands across different media formats and platforms. A consumer sample then classified all practices into five distinct types of digital engagement practices (for fun practices, learning practices, customer feedback, work for a brand, talk about a brand). A subsequent survey on another consumer sample showed that the five types of practices are differently related to the three motivational states of customer brand engagement (cognitive, emotional and behavioral). The taxonomy of digital engagement practices integrates prior research. We provide implications for managing digital customer engagement. © 2018},
author_keywords={Customer engagement practices;  Digital customer engagement;  Digital marketing;  Social media;  Taxonomy},
funding_text 1={The authors would like to thank the editor and two anonymous reviewers for their valuable feedback during the review process. Further, the authors thank the participants of EMAC 2018, Kobe Millet, Femke van Horen, and the marketing faculty of the Vrije Universiteit Amsterdam for their comments and suggestions. The first author was financially supported by VODW , The Netherlands. Appendix A},
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correspondence_address1={Eigenraam, A.W.; Department of Marketing, Vrije Universiteit Amsterdam, De Boelelaan 1105, Netherlands; email: anniek.eigenraam@vu.nl},
publisher={Elsevier Inc.},
issn={10949968},
language={English},
abbrev_source_title={J. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{John2018553,
author={John, S. and Larke, R. and Kilgour, M.},
title={Applications of social media for medical tourism marketing: an empirical analysis},
journal={Anatolia},
year={2018},
volume={29},
number={4},
pages={553-565},
doi={10.1080/13032917.2018.1473261},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047367601&doi=10.1080%2f13032917.2018.1473261&partnerID=40&md5=9aa321b33d372a32099a756c33b8ad85},
affiliation={School of Marketing and Management, The University of Waikato, Hamilton, New Zealand},
abstract={Medical tourism has grown extensively over the past decade. Although social media is perceived to be an effective communication channel for both tourists and tourism providers, empirical analyses of how social media are used for medical tourism marketing are rare. Based on the “6Is” Social Media Monitoring Framework, this study examines how medical tourism providers distribute information, engage with online users, and influence the travel decisions of potential medical tourists. Findings indicate that medical tourism providers performed well in maintaining customer intimacy, although could do more to stimulate customer involvement, interaction, and gather customer insights. The study discusses ways to improve social media marketing. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={content analysis;  digital marketing;  Medical tourism;  social media;  tourism marketing},
keywords={empirical analysis;  medical tourism;  social media;  tourism economics;  tourism market},
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correspondence_address1={John, S.; School of Marketing and Management, The University of WaikatoNew Zealand; email: surejpjohn@gmail.com},
publisher={Routledge},
issn={13032917},
language={English},
abbrev_source_title={Anatolia},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lauscher2018117,
author={Lauscher, P.},
title={From knowing to doing: A framework to discover, engage with and motivate the person behind the data},
journal={Applied Marketing Analytics},
year={2018},
volume={4},
number={2},
pages={117-125},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059198426&partnerID=40&md5=08f10e5e09103c37d07a8e5d1a30a027},
affiliation={Lauscher Consulting, 25 Hirschgartenalle, Munich, 80639, Germany},
abstract={This is the age of data-driven marketing. Marketers utilise data to target better, to improve communication and to learn more about their customers. And yet, marketers seldom utilise data to be more creative and engage better with the person behind the data. As this has been the cornerstone of advertising for decades, it is time to start looking at data in a different way. The full resonance framework outlined in this paper helps analytics professionals to identify the actionable insights that resonate with the target audience on an emotional and motivational level and which form the foundation of outstanding creative advertising. © Henry Stewart Publications.},
author_keywords={Advertising;  Creativity;  Data driven marketing;  Digital marketing;  Full resonance framework;  Marketing strategy},
references={Weigelt, M., (2017) How to Stop Professionalising Ourselves to Death, , https://martinweigel.org/2017/08/15/how-to-stop-professionalising-ourselves-to-death/, accessed 7th May, 2018; (2016) How Much is Customer Experience Worth, p. 2018. , https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2016/11/How-much-is-custerom-experience-worth.pdf, accessed 7th May; Frieder, S., (2018) Going Digital Gets Real, , https://theblog.adobe.com/going-digital-gets-real, (accessed 7th May, 2018); Berman, M., (2006) Street-Smart Advertising: How to Win the Battle of the Buzz, , Rowman & Littlefield Publishers, Washington, DC; Heath, R., (2015) Uncommon Sense: The Emotive Power of Marketing, , http://www.nielsen.com/us/en/insights/news/2015/uncommon-sense-the-emotive-power-of-marketing.html, accessed 7th May, 2018; (2017) The 2017 Deloitte Millennial Survey, , https://www2.deloitte.com/global/en/pages/about-deloitte/articles/millennialsurvey.html, accessed 7th May, 2018; (2018) The Sigma Milieus, , http://www.sigma-online.com/en/SIGMA_Milieus/, accessed 7th May, 2018; (2018) The Consumer Study: From Marketing to Mattering, , https://www.accenture.com/us-en/insight-un-global-compact-consumer-study-marketing-mattering, (accessed 7th May, 2018); (2013) Let’s Celebrate Dads Who Care, , https://www.youtube.com/watch?v=7Jpb2_YdxYM, (accessed 7th May, 2018); Court, D., Mulder, S., Jørgen Vetvik, O., (2009) The Consumer Decision Journey, , https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey, (accessed 7th May, 2018)},
correspondence_address1={Lauscher, P.; Lauscher Consulting, 25 Hirschgartenalle, Germany; email: pl@lauscherconsulting.de},
publisher={Henry Stewart Publications},
issn={20547544},
language={English},
abbrev_source_title={Appl. Mark. Anal.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Vallurupalli2018378,
author={Vallurupalli, V. and Bose, I.},
title={Rabbit or tortoise? Rethinking customer acquisition at dravya bank},
journal={Communications of the Association for Information Systems},
year={2018},
volume={43},
number={1},
pages={378-403},
doi={10.17705/1CAIS.04322},
art_number={22},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85054522762&doi=10.17705%2f1CAIS.04322&partnerID=40&md5=2b47cb8b35966c8eb0b8ae75dce8f5b6},
affiliation={Indian Institute of Management Calcutta, India},
abstract={A prominent bank in India has swiftly and consistently lost market share for a high-revenue product. It has diagnosed poor communication with customers as the underlying cause. As such, it has begun to contemplate whether to direct its resources towards analytics and digital advertising channels or to continue to improve its current advertising techniques that revolve around mass marketing initiatives and its large network of branches. The case expects participants to evaluate the costs and benefits of alternatives available to the bank and propose a comprehensive customer-acquisition strategy to address the crisis. We write the case in the form of a roleplay, which participants in class can enact to boost their interest and involvement in it. © 2018 by the Association for Information Systems.},
author_keywords={Advertising;  Analytics;  Customer acquisition;  Digital marketing;  Roleplay;  Teaching case study},
keywords={Commerce;  Competition;  Marketing;  Mergers and acquisitions, Analytics;  Costs and benefits;  Customer acquisition;  Digital marketing;  Large networks;  Mass marketing;  Role play;  Underlying cause, Sales},
references={(2017) Data Science and Analytics Skills Shortage: Equipping the APEC Workforce with the Competencies Demanded by Employers, , https://apec.org/Publications/2017/11/Data-Science-and-Analytics-Skills-Shortage; (2017) Answering The Digital and Analytics Talent Gap: The New Trilinguals, , https://www.atkearney.in/documents/10192/7010822/LEAP+Answering+the+Digital+and+Analytics+Talent+Gap-The+New+Trilinguals.pdf/d05a1c57-023d-452c-9001-02d4a3b0737d; Barton, D., Court, D., Making advanced analytics work for you (2012) Harvard Business Review, 90 (10), pp. 78-83; Basu, A., Kumar, A., Research commentary: Workflow management issues in e-business (2002) Information Systems Research, 13 (1), pp. 1-14; Bell, P.C., Sustaining an analytics advantage (2015) MIT Sloan Management Review, 56 (3), pp. 21-24; Bonchek, M., A good digital strategy creates a gravitational pull (2017) Harvard Business Review, , https://hbr.org/2017/01/a-good-digital-strategy-creates-a-gravitational-pull, Retrieved from; Davenport, T.H., Competing on analytics (2006) Harvard Business Review, 84 (1), pp. 98-107; Davenport, T., How analytics has changed in the last 10 years (And how it’s stayed the same) (2017) Harvard Business Review, , https://hbr.org/2017/06/how-analytics-has-changed-in-the-last-10-years-and-how-its-stayed-the-same; Davenport, T., Harris, J.G., (2017) Competing on Analytics: The New Science of Winning, , Boston, MA: Harvard Business School Press; Digital transformation is racing ahead and no industry is immune (2017) Harvard Business Review, , https://hbr.org/sponsored/2017/07/digital-transformation-is-racing-ahead-and-no-industry-is-immune-2; Engelbrecht, J., Johnston, K.A., Hooper, V., The influence of business managers’ IT competence on IT project success (2017) International Journal of Project Management, 35 (6), pp. 994-1005; (2013) Banking on Technology: India’s Banking Industry, , http://www.ey.com/in/en/industries/financial-services/banking---capital-markets/ey-banking-on-technology-india-banking-industry; Ferrell, O.C., Hartline, M.D., (2011) Marketing Strategy, , Mason, OH: Cengage; (2015) Banking in India: Adopting Digital Transformation to Enable Better Customer Experience, , https://ww2.frost.com/frost-perspectives/banking-india-adopting-digital-transformation-enable-better-customer-experience/; Gardner, R., (2004) The Process-Focused Organization: A Transition Strategy for Success, , Milwaukee, WI: ASQ Quality Press; Goleman, D., Leadership that gets results (2000) Harvard Business Review, 78 (2), pp. 78-90; Gupta, D., (2015) HDFC Bank is Now a Complete Digital Brand: Kartik Jain, , Marketing Head. AdAge; Jurison, J., Integrating project management and change management in an IS curriculum (2002) Communications of the Association for Information Systems, 8, pp. 26-40; Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D., Is your business ready for a digital future (2015) MIT Sloan Management Review, 56 (4), pp. 37-44; Kotler, P., Keller, K.L., (2016) Marketing Management, , global ed., vol. 15e). Harlow, United Kingdom: Pearson; Luftman, J., Ben-Zvi, T., Dwivedi, R., Rigoni, E.H., IT governance: An alignment maturity perspective (2010) International Journal on It/Business Alignment and Governance, 1 (2), pp. 13-25; Luftman, J., Brier, T., Achieving and sustaining business-IT alignment (1999) California Management Review, 42 (1), pp. 109-122; Luftman, J., Kempaiah, R., An update on business-IT alignment: “A line” has been drawn (2007) MIS Quarterly Executive, 6 (3), pp. 165-177; Majumdar, S., Chanda Kochhar: Making ICICI bank’s digital strategy click (2015) Forbes India, , http://www.forbesindia.com/article/big-bet/chanda-kochhar-making-icici-banks-digital-strategy-click/41159/1; Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., Byers, A.H., (2011) Big Data: The Next Frontier for Innovation, Competition, and Productivity, , https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/big-data-the-next-frontier-for-innovation, McKinsey & Company; Negash, S., (2004) Business Intelligence. Communications of the Association for Information Systems, 13, pp. 177-195; Nelson, R.R., IT project management: Infamous failures, classic mistakes, and best practices (2007) MIS Quarterly Executive, 6 (2), pp. 67-78; Nichols, W., Advertising analytics 2.0 (2013) Harvard Business Review, , https://hbr.org/2013/03/advertising-analytics-20; Paré, G., Jutras, J.-F., How good is the professional’s aptitude in the conceptual understanding of change management? (2004) Communications of the AIS, 14, pp. 653-677; Pfeffer, J., Sutton, R.I., Evidence-based management (2006) Harvard Business Review, 84 (1), pp. 62-74; Porter, M.E., (1985) The Competitive Advantage: Creating and Sustaining Superior Performance, , New York, NY: Free Press; Ransbotham, S., Kiron, D., Prentice, P.K., Minding the analytics gap (2015) MIT Sloan Management Review, 56, pp. 63-68; Schrage, M., How the big data explosion has changed decision making (2016) Harvard Business Review, , https://hbr.org/2016/08/how-the-big-data-explosion-has-changed-decision-making; Vidgen, R., Shaw, S., Grant, D.B., Management challenges in creating value from business analytics (2017) European Journal of Operational Research, 261 (2), pp. 626-639; Watson, H.J., (2009) Tutorial: Business intelligence—past, Present, and Future. Communications of the Association for Information Systems, 25, pp. 487-510},
correspondence_address1={Vallurupalli, V.; Indian Institute of Management CalcuttaIndia; email: vallurupalliv13@email.iimcal.ac.in},
publisher={Association for Information Systems},
issn={15293181},
language={English},
abbrev_source_title={Commun. Assoc. Info. Syst.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Smith2018294,
author={Smith, J.N.},
title={The Social Network?: Nonprofit Constituent Engagement Through Social Media},
journal={Journal of Nonprofit and Public Sector Marketing},
year={2018},
volume={30},
number={3},
pages={294-316},
doi={10.1080/10495142.2018.1452821},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045029076&doi=10.1080%2f10495142.2018.1452821&partnerID=40&md5=6a242d9b509e45a7f74b184ee37f934a},
affiliation={Department of Political Science, University of Oklahoma, Norman, OK, United States},
abstract={Social media has become an important part of public relations for nonprofit organizations. Social media has the potential to engage stakeholders and constituents of nonprofit organizations. However, little scholarly attention has been focused on how users react to social media posts by nonprofit organizations. To enhance understanding of how organizational social media activity affects users’ engagement, this study examines Facebook and Twitter utilization and user response of nonprofit advocacy groups. The analysis reveals that users respond differently to stimuli across platforms. © 2018, © 2018 Taylor & Francis.},
author_keywords={Digital marketing;  nonprofits;  online engagement;  social media},
references={http://www.alsa.org/about-us/ice-bucket-challenge-faq.html, Retrieved from; Aragón, E.P., Domingo, D., Developing public relations 2.0: Practitioners’ perceptions on the implementation of interactive communication strategies (2014) Public Relations Review, 40 (3), pp. 559-561; Balser, D., McClusky, J., Managing stakeholder relationships and nonprofit organization effectiveness (2005) Nonprofit Management & Leadership, 15 (3), pp. 295-315; Barns, N.G., Andonian, J., The 2011 Fortune 500 and social media adoption: Have America’s largest companies a reached social media plateau? (2011) Center for Marketing Research, , http://www.umassd.edu/cmr/studiesandresearch/2011fortune500/, Retrieved from; Berger, P.L., Neuhaus, R.J., (1996) To empower people: From state to civil society, , Aei Pr; Bortree, D.S., Seltzer, T., Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles (2009) Public Relations Review, 35 (3), pp. 317-319; Brodie, R.J., Hollebeek, L.D., Jurić, B., Ilić, A., Customer engagement: Conceptual domain, fundamental propositions, and implications for research (2011) Journal of service research, 14 (3), pp. 252-271; Cho, M., Schweickart, T., Haase, A., Public engagement with nonprofit organizations on Facebook (2014) Public Relations Review, 40 (3), pp. 565-567; Ciszek, E., Advocacy and amplification: Nonprofit outreach and empowerment through participatory media (2013) Public Relations Journal, 7 (2), pp. 187-213; Coombs, W.T., An analytic framework for crisis situations: Better responses from a better understanding of the situation (1998) Journal of Public Relations Research, 10 (3), pp. 177-191; Coulter, K.S., Gummerus, J., Liljander, V., Weman, E., Pihlström, M., Customer engagement in a Facebook brand community (2012) Management Research Review, 35 (9), pp. 857-877; Guo, C., Saxton, G.D., (2014) Tweeting social change: How social media are changing nonprofit advocacy, 43 (1), pp. 57-79. , Nonprofit and Voluntary Sector Quarterly; Harris, P., McGrath, C., Political marketing and lobbying: A neglected perspective and research agenda (2012) Journal of Political Marketing, 11 (1-2), pp. 75-94; Ki, E.-J., Hon, L.C., Testing the linkages among the organization-public relationship and attitude and behavioral intentions (2007) Journal of Public Relations Research, 19 (1), pp. 1-23; Lovejoy, K., Saxton, G.D., Information, community, and action: how nonprofit organizations use social media* (2012) Journal of Computer-Mediated Communication, 17 (3), pp. 337-353; Lovejoy, K., Waters, R.D., Saxton, G.D., Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less (2012) Public Relations Review, 38 (2), pp. 313-318; Mydral, G., (1944) An American dilemma, , New York, NY: Harper and Brother; Obar, J.A., Zube, P., Lampe, C., Advocacy 2.0: An analysis of how advocacy groups in the United States perceive and use social media as tools for facilitating civic engagement and collective action (2012) Journal of Information Policy, 2, pp. 1-25; Saxton, G.D., Waters, R.D., What do stakeholders like on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages (2014) Journal of Public Relations Research, 26 (3), pp. 280-299; Seltzer, T., Mitrook, M.A., The dialogic potential of weblogs in relationship building (2007) Public Relations Review, 33 (2), pp. 227-229; Seo, H., Kim, J.Y., Yang, S.-U., Global activism and new media: A study of transnational NGOs’ online public relations (2009) Public Relations Review, 35 (2), pp. 123-126; Svensson, P.G., Mahoney, T.Q., Hambrick, M.E., Twitter as a communication tool for nonprofits: A study of sport-for-development organizations (2015) Nonprofit and voluntary sector quarterly, 44 (6), pp. 1086-1106; Waters, R.D., Burnett, E., Lamm, A., Lucas, J., Engaging stakeholders through social networking: How nonprofit organizations are using Facebook (2009) Public Relations Review, 35 (2), pp. 102-106; Waters, R.D., Lo, K.D., Exploring the impact of culture in the social media sphere: A content analysis of nonprofit organizations’ use of Facebook (2012) Journal of Intercultural Communication Research, 41 (3), pp. 297-319},
correspondence_address1={Smith, J.N.; Department of Political Science, University of Oklahoma, 205 W Lindsey St, room 205, United States; email: jamiesmith@ou.edu},
publisher={Routledge},
issn={10495142},
language={English},
abbrev_source_title={J. Nonprofit Public Sect. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ahuja2018171,
author={Ahuja, V. and Alavi, S.},
title={Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways},
journal={Journal of Relationship Marketing},
year={2018},
volume={17},
number={3},
pages={171-187},
doi={10.1080/15332667.2018.1440145},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044750395&doi=10.1080%2f15332667.2018.1440145&partnerID=40&md5=335f164d0a85da80c4f524b41057193a},
affiliation={Department of Management, Jaypee Business School, JIIT Noida, Noida, UP, India; Department of Humanities and Social Sciences, JIIT Noida, Noida, UP, India},
abstract={Social media usage is proliferating and millions of consumers are logging onto Facebook, the world's biggest digital platform. The vastness of the individual database and the huge amount of information generated by the individuals in the online domain make Facebook an interesting tool for marketers. This article evaluates how an organization like Jet Airways uses Facebook as a digital tool for developing trust amongst consumers, using the methodologies of netnography and social media analytics. The article studies the various structural features of Facebook and develops a theoretical framework to identify the benefits of Facebook. The research study further attempts to classify the content generated by Jet Airways on this platform into diverse content typologies, identifies the most significant content typology, and examines how the volume of likes, comments, and shares pertaining to the most significant content typology impacts the development of trust amongst Jet Airways customers. Additionally, the framework identifies the three benefits of Facebook to be building trust and reciprocity, providing user-specific information, and allowing organizations to monitor their online presence. Subsequently, the research work classifies the content generated by Jet Airways into three categories: organizational content, relational content, and promotional content. The study is further able to empirically demonstrate that a greater number of likes, comments, and shares on a relational post has a significant impact on developing trust among customers of Jet Airways. © 2018, © 2018 Taylor & Francis Group, LLC.},
author_keywords={content marketing;  digital marketing;  netnography;  social media analytics;  trust},
references={Acar, A.S., Polonsky, M., Online social networks and insights into marketing communications (2007) Journal of Internet Commerce, 6 (4), pp. 55-72; Ahuja, V., Medury, Y., Corporate blogs as e-CRM tools: Building consumer engagement through content management (2010) Journal of Database Marketing & Customer Strategy Management, 17 (2), pp. 91-105; Alavi, S., New paradigm of digital marketing in emerging markets: From social media to social customer relationship management (2016) International Journal of Management Practice, 9 (1), pp. 56-73; Anderson, B., Fagan, P., Woodnutt, T., Chamorro-Premuzic, T., Facebook psychology: Popular questions answered by research (2012) Psychology of Popular Media Culture, 1 (1), p. 23; Bartl, M., Hück, S., Ruppert, S., Netnography research: Community insights in the cosmetic industry (2009) Conference Proceedings ESOMAR Consumer Insights, pp. 1-12; Berger, C.R., Calabrese, R.J., Some explorations in initial interaction and beyond: Toward a developmental theory of interpersonal communication (1975) Human Communication Research, 1 (2), pp. 99-112; Boyd, D., Why youth (heart) social network sites: The role of networked publics in teenage social life (2007) MacArthur Foundation Series on Digital Learning: Youth, Identity, and Digital Media Volume, pp. 119-142. , Buckingham D., (ed), Cambridge, MA: MIT Press; Brown, J., Broderick, A.J., Lee, N., Word of mouth communication within online communities: Conceptualizing the online social network (2007) Journal of Interactive Marketing, 21 (3), pp. 2-20; Chauhan, K., Pillai, A., Role of content strategy in social media brand communities: A case of higher education institutes in India (2013) Journal of Product & Brand Management, 22 (1), pp. 40-51; Chen, W., Fong, S., Social network collaborative filtering framework and online trust factors: A case study on Facebook (2010) Paper presented at the 2010 Fifth International Conference on Digital Information Management (ICDIM), pp. 266-273. , IEEE, ON, Canada:, &; Chua, A., The influence of social interaction on knowledge creation (2002) Journal of Intellectual Capital, 3 (4), pp. 375-392; Coughlan, A.T., Anderson, E., Stern, L.W., El-Ansary, A.I., (2001) Marketing channels, 6. , Upper Saddle River, NJ: Prentice Hall; Davenport, T.H., Barth, P., Bean, R., How big data is different (2012) MIT Sloan Management Review, 54 (1), p. 43; Folorunso, O., Vincent, R.O., Adekoya, A.F., Ogunde, A.O., Diffusion of innovation in social networking sites among university students (2010) International Journal of Computer Science and Security, 4 (3), pp. 361-372; Forouzandeh, S., Soltanpanah, H., Sheikhahmadi, A., Content marketing through data mining on Facebook social network (2014) Webology, 11 (1), p. 1; Gangadharbatla, H., Facebook me: Collective self-esteem, need to belong, and Internet self-efficacy as predictors of the iGeneration's attitudes toward social networking sites (2008) Journal of Interactive Advertising, 8 (2), pp. 5-15; Halvorson, K., Rach, M., (2012) Content strategy for the web, , Berkeley, CA: New Riders; Hambrick, M.E., Simmons, J.M., Greenhalgh, G.P., Greenwell, T.C., Understanding professional athletes' use of Twitter: A content analysis of athlete tweets (2010) International Journal of Sport Communication, 3 (4), pp. 454-471; Harris, L., Dennis, C., Engaging customers on Facebook: Challenges for e‐retailers (2011) Journal of Consumer Behaviour, 10 (6), pp. 338-346; Holzner, S., (2008) Facebook marketing: Leverage social media to grow your business, , Indianapolis, Indiana, USA: Pearson Education; Inkpen, A.C., Tsang, E.W., Social capital, networks, and knowledge transfer (2005) Academy of Management Review, 30 (1), pp. 146-165; Jung, J., Shim, S.W., Jin, H.S., Khang, H., Factors affecting attitudes and behavioural intention towards social networking advertising: A case of Facebook users in South Korea (2016) International Journal of Advertising, 35 (2), pp. 248-265; Kaplan, A.M., Haenlein, M., Users of the world, unite! The challenges and opportunities of social media (2010) Business Horizons, 53 (1), pp. 59-68; Kozinets, R.V., The field behind the screen: Using netnography for marketing research in online communities (2002) Journal of Marketing Research, 39 (1), pp. 61-72; Kozinets, R.V., De Valck, K., Wojnicki, A.C., Wilner, S.J., Networked narratives: Understanding word-of-mouth marketing in online communities (2010) Journal of Marketing, 74 (2), pp. 71-89; Laroche, M., Habibi, M.R., Richard, M.O., Sankaranarayanan, R., The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012) Computers in Human Behavior, 28 (5), pp. 1755-1767; Lenhart, A., Madden, M., (2007) Social networking websites and teens: An overview, pp. 1-7. , Pew/Internet & American Life Project, Washington, DC:, &; Lin, H., Fan, W., Chau, P.Y., Determinants of users' continuance of social networking sites: A self-regulation perspective (2014) Information & Management, 51 (5), pp. 595-603; Lipsman, A., Mudd, G., Rich, M., Bruich, S., The power of “like.” (2012) Journal of Advertising Research, 52 (1), pp. 40-52; Leung, X.Y., Bai, B., Stahura, K.A., The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter (2015) Journal of Hospitality & Tourism Research, 39 (2), pp. 147-169; Meân, L.J., Kassing, J.W., Sanderson, J., The making of an epic (American) hero fighting for justice: Commodification, consumption, and intertextuality in the Floyd Landis defense campaign (2010) American Behavioral Scientist, 53 (11), pp. 1590-1609; Mostafa, M.M., More than words: Social networks' text mining for consumer brand sentiments (2013) Expert Systems with Applications, 40 (10), pp. 4241-4251; Nicholson, C.Y., Compeau, L.D., Sethi, R., The role of interpersonal liking in building trust inlong-term channel relationships (2001) Journal of the Academy of Marketing Science, 29 (1), pp. 3-15; Oh, H.J., Ozkaya, E., LaRose, R., How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect, perceived social support, sense of community, and life satisfaction (2014) Computers in Human Behavior, 30, pp. 69-78; Raacke, J., Bonds-Raacke, J., MySpace and Facebook: Applying the uses and gratifications theory to exploring friend-networking sites (2008) Cyberpsychology & Behavior, 11 (2), pp. 169-174; Rowley, J., Using case studies in research (2002) Management Research News, 25 (1), pp. 16-27; Sandlin, J.A., Netnography as a consumer education research tool (2007) International Journal of Consumer Studies, 31 (3), pp. 288-294; Sheffer, M.L., Schultz, B., The new world of social media and broadcast sports reporting (2013) Routledge Handbook of Sport Communication, pp. 210-218. , Paul M.P., (ed), Oxfordshire, England: Routledge, &; Sheldon, P., I'll poke you. You'll poke me! Self-disclosure, social attraction, predictability and trust as important predictors of Facebook relationships (2009) Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 3 (2), pp. 67-75; Silverman, G., (1997) How to harness the awesome power of word of mouth. Direct Marketing, 60 (7), pp. 32-37; Smith, A.N., Fischer, E., Yongjian, C., How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? (2012) Journal of Interactive Marketing, 26 (2), pp. 102-113; Tsai, W., Ghoshal, S., Social capital and value creation: The role of intrafirm networks (1998) Academy of Management Journal, 41 (4), pp. 464-476; Vatrapu, R., Hussain, A., Lassen, N.B., Mukkamala, R.R., Flesch, B., Madsen, R., Social set analysis: Four demonstrative case studies (2015) Proceedings of the 2015 International Conference on Social Media & Society, p. 3. , Toronto, Ontario, Canada:, &,. (p; Wallace, E., Buil, I., De Chernatony, L., Facebook “friendship” and brand advocacy (2012) Journal of Brand Management, 20 (2), pp. 128-146; Wilson, J., Social networking: The business case (2009) Engineering & Technology, 4 (10), pp. 54-56; Xun, J., Reynolds, J., Applying netnography to market research: The case of the online forum (2010) Journal of Targeting, Measurement and Analysis for Marketing, 18 (1), pp. 17-31; Yuki, T., What makes brands' social content shareable on Facebook? (2015) Journal of Advertising Research, 55 (4), pp. 458-470},
correspondence_address1={Alavi, S.; Jaypee Institute of Information Technology A-10, Sector-62, India; email: shirin.alavi@jiit.ac.in},
publisher={Routledge},
issn={15332667},
language={English},
abbrev_source_title={J. Relationsh. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Peruta2018175,
author={Peruta, A. and Shields, A.B.},
title={Marketing your university on social media: a content analysis of Facebook post types and formats},
journal={Journal of Marketing for Higher Education},
year={2018},
volume={28},
number={2},
pages={175-191},
doi={10.1080/08841241.2018.1442896},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042935882&doi=10.1080%2f08841241.2018.1442896&partnerID=40&md5=ced363762f3441e5d7f10be57afe3e5a},
affiliation={S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY, United States; School of Business, Ithaca College, Ithaca, NY, United States},
abstract={Many schools put a great deal of emphasis on their social media marketing strategies–updating and maintaining their social media channels with the purpose of building identity by connecting with prospective students and alumni. At a time when immediacy is seen as being prevalent to university marketing, social media is viewed as a viable method of communication between the institution and its constituents. The authors use content analysis to examine topics and formats of 5932 Facebook posts from top U.S. colleges and universities. Results show that there are content topics, such as athletics, that significantly increase engagement, while others have the tendency to lower engagement. Additionally, the format, like including user-generated content, is another factor that contributes to engagement. This study provides strategies on how university social media managers can better compose social media content to improve engagement, to better market their offerings, and to increase the reach of their posts. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={content marketing;  digital marketing;  Facebook;  higher education;  Social media;  universities},
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BusinessWire. Retrieved from; Constantinides, E., Zinck Stagno, M.C., Potential of the social media as instruments of higher education marketing: A segmentation study (2011) Journal of Marketing for Higher Education, 21 (1), pp. 7-24; Correa, T., Hinsley, A.W., De Zuniga, H.G., Who interacts on the Web?: The intersection of users’ personality and social media use (2010) Computers in Human Behavior, 26 (2), pp. 247-253; De Clerck, J., (2013), https://www.i-scoop.eu/real-social-business-strategy-challenge/, This is your real social business strategy challenge. I-Scoop. Retrieved from; Drell, L., (2013), http://mashable.com/2013/08/14/dayparting-mobile/#JpAY3HBp5iqJ, Why dayparting must be part of your mobile strategy. Mashable. Retrieved from; Dunay, P., (2014), http://www.socialmediatoday.com/content/employee-advocate-mobilize-your-team-share-your-brand-content, From employee to advocate: Mobilize your team to share your brand content. SocialMediaToday. 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Retrieved from; Peruta, A., Helm, C., University Facebook pages: Engaging the alumni community in the digital era The Journal of Social Media in Society, , in press; Peruta, A., Shields, A.B., Social media in higher education: Understanding how colleges and universities use Facebook (2016) Journal of Marketing for Higher Education, 27 (1), pp. 1-13; Porterfield, A., (2014) How to increase fan engagement on your Facebook page, , http://www.amyporterfield.com/2014/04/how-to-increase-fan-engagement-on-your-facebook-page/, Retrieved from; Ranchhod, A., Developing mobile marketing strategies (2007) International Journal of Mobile Advertising, 2, pp. 76-83; Sandvig, J.C., The role of social media in college recruiting (2016) International Journal of Web Based Communities, 12 (1), pp. 23-34; Schultz, D.E., Schultz, H.F., (2004) IMC: The next generation, , New York, NY: McGraw-Hill; Smith, K.T., Digital marketing strategies that Millennials find appealing, motivating, or just annoying (2011) Journal of Strategic Marketing, 19 (6), pp. 489-499; (2013) When does it pay off to post on Facebook?, , https://www.socialbakers.com/blog/1876-when-does-it-pay-off-to-post-on-facebook, Retrieved from; Random house’s dictionary, , http://www.dictionary.com/browse/social-media, Retrieved from; (2014) Everything you need to know about paid social, , https://facebookmarketingpartners.com/wp-content/uploads/2015/02/Whitepaper_Everything-You-Need-to-Know-About-Paid-Social.pdf, Retrieved from; Vahl, A., (2015) 11 Ways to boost Facebook engagement for small businesses, , http://www.socialmediaexaminer.com/boost-facebook-engagement-for-small-businesses/, Retrieved from; Valerio, G., Herrera, N., Herrera, D., Carmen Rodríguez-Martínez, M., (2014) Impact of message’s length over likes, comments and shares: The Mexican universities case, , Proceedings of WEB 2014: The second international conference on building and exploring web based environments ( 24–26). 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correspondence_address1={Peruta, A.; S.I. Newhouse School of Public Communications, Syracuse UniversityUnited States; email: arperuta@syr.edu},
publisher={Routledge},
issn={08841241},
language={English},
abbrev_source_title={J. Mark. High. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{PotvinKent2018102,
author={Potvin Kent, M. and Pauzé, E.},
title={The Frequency and Healthfulness of Food and Beverages Advertised on Adolescents’ Preferred Web Sites in Canada},
journal={Journal of Adolescent Health},
year={2018},
volume={63},
number={1},
pages={102-107},
doi={10.1016/j.jadohealth.2018.01.007},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050507547&doi=10.1016%2fj.jadohealth.2018.01.007&partnerID=40&md5=ac1dec0eff8517323283730937cf6127},
affiliation={School of Epidemiology and Public Health, Faculty of Medicine, University of Ottawa, Ottawa, Ontario, Canada},
abstract={Purpose: The purpose of this study was to document the frequency and healthfulness of pop-up and banner food advertisements displayed on third-party Web sites preferred by adolescents in Canada. Methods: Syndicated Internet advertising exposure data licensed from comScore was used to identify adolescents’ (ages 12–17) 10 most popular Web sites and determine the frequency of food and beverage display advertisements on these Web sites from June 2015 to May 2016. The nutrition information for all advertised products was collected, and the healthfulness of all food and beverage ads was assessed using the Pan-American Health Organization (PAHO) and the U.K. Nutrient Profile Models (NPM). Results: In total, there were 14.4 million food advertisements on all 10 Web sites from June 2015 to May 2016. The most frequently advertised food categories were cakes, cookies, and ice cream (32.5%); cold cereal (20.5%); restaurants (18.0%); and sugar-sweetened beverages (12.0%). Most advertised products (93.3%) were categorized as excessive in either fat, sodium, or free sugars according to the PAHO NPM, and 83.5% of ads were categorized as “less healthy” according to the U.K. NPM. Specifically, 81.3% of ads were excessive in free sugars, 22.1% were excessive in sodium, 14.1% were excessive in saturated fat, and 11.8% were excessive in total fat according to the PAHO NPM. Conclusions: Canadian adolescents are potentially exposed to a high frequency of unhealthy food and beverage display advertisements on their preferred Web sites. Regulations restricting food and beverage marketing to children need to include digital media and should consider protecting adolescents up to the age of 17. © 2018 The Society for Adolescent Health and Medicine},
author_keywords={Adolescent;  Digital marketing;  Energy drink;  Food advertising;  Food environment},
keywords={alcohol;  carbohydrate;  saturated fatty acid;  sodium;  water;  yoghurt, adolescent;  adolescent health;  advertising;  Article;  beverage;  bread;  Canada;  Canadian;  candy;  catering service;  cereal;  cheese;  child;  chocolate;  coffee;  cookie;  fast food;  food;  fruit juice;  human;  ice cream;  Internet;  major clinical study;  nutrient content;  nutritional value;  pasta;  pastry;  priority journal;  sugar-sweetened beverage;  tea;  unhealthy diet},
chemicals_cas={alcohol, 64-17-5; sodium, 7440-23-5; water, 7732-18-5},
funding_text 1={This research was funded by the Heart and Stroke Foundation and Toronto Public Health . These organizations had no role in the design, analysis, or writing of this article.},
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Montreal, Canada: Calition poids; Available at (Accessed 19 January 2018); Jones, A.C., Veerman, J.L., Hammond, D., The health and economic impact of tax on sugary drinks (Summary) (2017), https://www.heartandstroke.ca/-/media/pdf-files/canada/media-centre/the-health-and-economic-impact-of-a-sugary-drink-tax-in-canada-summary.ashx?la=en&hash=69765598FF624EE7D8586EBAD7BCF96835F3FA10, Available at (Accessed 8 March 2018); Reid, J., McCrory, C., White, C.M., Consumption of caffeinated energy drinks among youth and young adults in Canada (2017) Prev Med Rep, 5, pp. 65-70. , https://doi.org/10.1016/j.pmedr.2016.11.012; Garriguet, D., Beverage consumption of children and teens (2008) Health Rep, 19, pp. 17-22; Torre, S.B.D., Keller, A., Depeyre, J.L., Sugar-sweetened beverages in children and adolescents: A systematic analysis on how methodological quality may influence conclusions (2016) J Acad Nutr Diet, 116, pp. 638-659; Harris, J., Munsell, C.R., Energy drinks and adolescents: What's the harm? (2015) Nutr Rev, 74, pp. 247-257; Health Canada, Category specific guidance for temporary marketing authorization: Caffeinated energy drinks (2013), http://www.hc-sc.gc.ca/fn-an/alt_formats/pdf/legislation/guide-ld/guidance-caf-drink-boiss-tma-amt-eng.pdf, Ottawa (ON): Health Canada; Available at (Accessed 15 February 2017)},
correspondence_address1={Potvin Kent, M.; School of Epidemiology and Public Health, Faculty of Medicine, University of Ottawa, 600 Peter Morand Cres., Room 301J, Canada; email: mpotvink@uottawa.ca},
publisher={Elsevier USA},
issn={1054139X},
coden={JADHE},
language={English},
abbrev_source_title={J. Adolesc. Health},
document_type={Article},
source={Scopus},
}

@ARTICLE{Liu2018403,
author={Liu, S.Q. and Ozanne, M. and Mattila, A.S.},
title={Does expressing subjectivity in online reviews enhance persuasion?},
journal={Journal of Consumer Marketing},
year={2018},
volume={35},
number={4},
pages={403-413},
doi={10.1108/JCM-02-2017-2109},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85051678527&doi=10.1108%2fJCM-02-2017-2109&partnerID=40&md5=e7e5d95a69772052d307d1b2a233b24b},
affiliation={The Ohio State University, Columbus, United States; The Pennsylvania State University, University Park, PA, United States},
abstract={Purpose: People express subjectivity and objectivity in everyday communication, yet little is known about how such linguistic content affects persuasion in electronic word-of-mouth (eWOM). Drawing on the congruity theory and the selectivity model, the present study proposes that the effectiveness of subjectivity/objectivity expressions in an online review is contingent on whether the consumption experience is primarily hedonic or utilitarian, and whether the decision maker is a male or female. Furthermore, this study aims to examine the psychological mechanism that underlies the proposed effects. Design/methodology/approach: This research used an experimental design to test the hypotheses. Four versions of online review stimuli were created. Participants were asked to read the online reviews and to complete a survey. Findings: The findings indicate that expressing subjectivity (vs objectivity) in online reviews effectively boosts men’s purchase intention in the hedonic context and women’s purchase intention in the utilitarian context. Furthermore, the mediation analysis reveals that perceived relevance of the review is the psychological mechanism explaining the joint effects of linguistic style, consumption type and gender on purchase intention. Originality/value: This research is the first to examine expressing subjectivity (vs objectivity) as a persuasion strategy in online reviews. Findings of this research add to the growing literature on linguistic effects in eWOM. Furthermore, this research deepens the understanding of conversational norms for hedonic vs utilitarian consumption in consumer-generated content and gender differences in processing online reviews. © 2018, Emerald Publishing Limited.},
author_keywords={Consumer behaviour;  Digital marketing;  Experimental design;  Gender;  Hedonic and utilitarian consumption;  Online reviews},
funding_text 1={The authors thank the Marriott Foundation for the funding of this research.},
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The signaling effect of numerical precision in environmental advertising claims (2012) Journal of Advertising, 41 (4), pp. 103-117; YinBond, D., Zhang, H., Keep your cool or let it out: nonlinear effects of expressed arousal on perceptions of consumer reviews (2016) Journal of Marketing Research, , http://dx.doi.org/10.1509/jmr.13.0379, (accessed: October 2016},
correspondence_address1={Liu, S.Q.; The Ohio State UniversityUnited States; email: liu.6225@osu.edu},
publisher={Emerald Group Publishing Ltd.},
issn={07363761},
language={English},
abbrev_source_title={J. Consum. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Handa201834,
author={Handa, P. and Mahapatra, M. and Yadav, A.},
title={Brand communication through Facebook altering consumer psychology},
journal={Journal of Content, Community and Communication},
year={2018},
volume={7},
pages={34-42},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056665341&partnerID=40&md5=9a27dbd774a8a849f4397f8c06647af9},
affiliation={Centre Head for Organisational psychology, Amity Institute of Psychology and Allied Sciences, Amity University, India; Department of New Media and Information Technology, New Media, Indian Institute of Mass Communication, IIMC, New Delhi, Delhi, India},
abstract={The purpose of this research is to study the positivity of brand communication with the emergence of Facebook, and to understand the alterations and modifications in consumer psychology by brand communication through Facebook. Descriptive study using literature review from the period of 2011-2017 from database of EBSCO, Emerald, Sage, etc. The results discovered that brand communication is positively affected by Facebook as it gives an amplified-dais to the brands to function excellently. It is a consumer involvement and endorsing apparatus and has chief impact on tempting and maintaining a fan base. Facebook has emerged as platform which gives brand a podium for expression, up-gradation, communication, elevation, and boosts their brand image, equity and loyalty. Facebook empowers the deep consumers' instincts which not only alters consumer's consumer psychology but changes their complete lifestyle. Moreover, a strong relation between brand communications through brand Facebook pages and consumers was found. It is recommended that brand managers mustpractice Facebook for mass interactivity as it offers wide prospects to progress brands and creates strong connect with online consumer's psychology and made brand communication innovative. © 2017, Journal of Content, Community & Communication.},
author_keywords={Brand communication;  Brand image;  Consumer behaviour;  Consumer psychology;  Digital marketing;  Facebook;  Facebook branding;  Social networking},
references={Annie Jin, S.A., The potential of social media for luxury brand management (2012) Marketing Intelligence & Planning, 30 (7), pp. 687-699; Baek, K., Holton, A., Harp, D., Yaschur, C., The links that bind: Uncovering novel motivations for linking on Facebook (2011) Computers in Human Behavior, 27 (6), pp. 2243-2248; Beukeboom, C.J., Kerkhof, P., de Vries, M., Does a virtual like cause actual liking?. How following a Brand's Facebook updates enhances brand evaluations and purchase intention (2015) Journal of Interactive Marketing, 32, pp. 26-36; Chen, Y., Fay, S., Wang, Q., The role of marketing in social media: How online consumer reviews evolve (2011) Journal of Interactive Marketing, 25 (2), pp. 85-94; Chu, S.C., Viral advertising in social media: Participation in Facebook groups and responses among college-aged users (2011) Journal of interactive advertising, 12 (1), pp. 30-43; Coursaris, O., Balogh, E., A Social Media Marketing Typology: Classifying Brand Facebook Page Messages for Strategic Consumer Engagement (2013) In ECIS, p. 46. , (June); Cvijikj, I.P., Michahelles, F., Online engagement factors on Facebook brand pages (2013) Social Network Analysis and Mining, 3 (4), pp. 843-861; De Vries, L., Gensler, S., Leeflang, P.S., Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing (2012) Journal of interactive marketing, 26 (2), pp. 83-91; Di Pietro, L., Pantano, E., An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook (2012) Journal of Direct, Data and Digital Marketing Practice, 14 (1), pp. 18-29; Goh, K.Y., Heng, C.S., Lin, Z., Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content (2013) Information Systems Research, 24 (1), pp. 88-107; Gummerus, J., Liljander, V., Weman, E., Pihlström, M., Customer engagement in a Facebook brand community (2012) Management Research Review, 35 (9), pp. 857-877; Harris, L., Dennis, C., Engaging customers on Facebook: Challenges for e-retailers (2011) Journal of Consumer Behaviour, 10 (6), pp. 338-346; Hassan, M., Casalóariño, L.V., Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities (2016) Internet Research, 26 (4), pp. 963-981; Ho, C.W., Consumer behavior on Facebook: does consumer participation bring positive consumer evaluation of the brand? (2014) Euro Med Journal of Business, 9 (3), pp. 252-267; Hollenbeck, C.R., Kaikati, A.M., Consumers' use of brands to reflect their actual and ideal selves on Facebook (2012) International Journal of Research in Marketing, 29 (4), pp. 395-405; Hunt, D., Atkin, D., Krishnan, A., The influence of computer-mediated communication apprehension on motives for Facebook use (2012) Journal of Broadcasting & Electronic Media, 56 (2), pp. 187-202; Jahn, B., Kunz, W., How to transform consumers into fans of your brand (2012) Journal of Service Management, 23 (3), pp. 344-361; Jayasingh, S., Venkatesh, R., Customer Engagement Factors in Facebook Brand Pages (2015) Asian Social Science, 11 (26), p. 19; Jones, N., Borgman, R., Ulusoy, E., Impact of social media on small businesses (2015) Journal of Small Business and Enterprise Development, 22 (4), pp. 611-632; Kabadayi, S., Price, K., Consumer-brand engagement on Facebook: liking and commenting behaviors (2014) Journal of Research in Interactive Marketing, 8 (3), pp. 203-223; Kang, J., Tang, L., Fiore, A.M., Enhancing consumer-brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation (2014) International Journal of Hospitality Management, 36, pp. 145-155; Lee, D., Kim, H.S., Kim, J.K., The impact of online brand community type on consumer's community engagement behaviors: Consumer-created vs. marketer-created online brand community in online social-networking web sites (2011) Cyberpsychology, Behavior, and Social Networking, 14 (1-2), pp. 59-63; Lin, K.Y., Lu, H.P., Intention to continue using Facebook fan pages from the perspective of social capital theory (2011) Cyberpsychology, Behavior, and Social Networking, 14 (10), pp. 565-570; Luarn, P., Lin, Y.F., Chiu, Y.P., Influence of Facebook brand-page posts on online engagement (2015) Online Information Review, 39 (4), pp. 505-519; Margarida Barreto, A., Do users look at banner ads on Facebook? (2013) Journal of Research in Interactive Marketing, 7 (2), pp. 119-139; Patterson, A., Social-networkers of the world, unite and take over: A meta-introspective perspective on the Facebook brand (2012) Journal of Business Research, 65 (4), pp. 527-534; Pereira Correia, P., García Medina, I., Fabiola González Romo, Z., Contreras-Espinosa, S.R., The importance of Facebook as an online social networking tool for companies (2014) International Journal of Accounting & Information Management, 22 (4), pp. 295-320; Pronschinske, M., Groza, M.D., Walker, M., Attracting Facebook'fans': the importance of authenticity and engagement as a social networking strategy for professional sport teams (2012) Sport marketing quarterly, 21 (4), p. 221; Ryan, W., Peruta, A., Chouman, S., Social media and the transformation of brand communication (2013) In Proceedings of International Conference on Making Sense of Converging Media. ACM, p. 146. , (October); Saransomrurtai, C., (2011), Converting a social network into a brand network: How brand profile on Facebook is used as an online marketing communication tool (Doctoral dissertation, Auckland University of Technology); Schivinski, B., Dabrowski, D., The impact of brand communication on brand equity through Facebook (2015) Journal of Research in Interactive Marketing, 9 (1), pp. 31-53; Swani, K., Milne, G., Brown, P.B., Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies (2013) Journal of Research in Interactive Marketing, 7 (4), pp. 269-294; Veer, E., Staring: How Facebook facilitates the breaking of social norms (2011) Research in Consumer Behavior, pp. 185-198. , Emerald Group Publishing Limited; Wallace, E., Buil, I., De Chernatony, L., (2012) Facebook 'friendship 'and brand advocacy, pp. 128-146; Yang, T., The decision behavior of Facebook users (2012) Journal of Computer Information Systems, 52 (3), pp. 50-59; www.wikipedia.com,www.dictionary.com,www.shabdkosh.com,www.cambridge.dictionary.com,www.searchengine.com.www.afaqs.com},
publisher={Amity University},
issn={23957514},
language={English},
abbrev_source_title={J. Content, Community Commun.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Naseri20188,
author={Naseri, Z. and Noruzi, A.},
title={Content marketing process model: A meta-synthesis of the literature},
journal={Webology},
year={2018},
volume={15},
number={1},
pages={8-18},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85052401267&partnerID=40&md5=8b1ad4e031ad8de7e9f6588a343c8f90},
affiliation={Department of Knowledge and Information Science, Faculty of Management, University of Tehran, Tehran, Iran},
abstract={The purpose of this study was to design and validate a content marketing process model based on the systematic review of the literature. The research approach of the present study was a combination of two stages. Firstly, using the meta-synthesis method, all dimensions of content marketing are identified and the research model is presented. Then, in order to validate the model, the fuzzy Delphi method was conducted in three rounds. The population of the first stage was consisted of 652 documents in this field, of which 55 were selected. The second population includes 16 experts in the field of content marketing who participated in all three rounds of the Delphi. Content marketing process model was achieved in four stages of planning, production, distribution and communication, measurement and optimization. In each stage, the steps and components necessary to implement the marketing content were identified and explained. Considering the use of two methods of meta-synthesis and Fuzzy Delphi, the proposed model is sufficiently valid and can be used as a roadmap for the establishment and implementation of content marketing performance in different companies and industries. © 2018, Zahra Naseri and Alireza Noruzi.},
author_keywords={Content marketing;  Digital marketing;  Meta-synthesis;  Non-profit marketing;  Process modeling;  Social marketing},
references={(2006) Making Sense of Evidence, , 10 Questions to Help You Make Sense of Qualitative Research. England: Public Health Resource Unit; Donofrio, K., Content marketing enhances public relations strategies through social media to increase market shares for businesses (2014) A senior project, , San Luis Obispo, California Polytechnic State University. The faculty of the journalism department. For creating passionate subscribers to your brands. CMI Books: Cleveland; Du Plessis, C., An exploratory analysis of essential elements of content marketing (2015) Paper Presented at the Proceedings of the European Conference on e-learning, , Hatfield, January 2015; Elisa, R., Gordini, N., Content marketing metrics: Theoretical aspects and empirical evidence (2014) European Scientific Journal, 10 (34), pp. 92-104; Georgiva, A., Djoukanova, A., (2014) Content marketing: New opportunities for building strong brand online, , PhD dissertation, University of Lund; Griebler, U., Nowak, P., Student councils: a tool for health promoting schools? Characteristics and effects (2011) Health Education, 112 (2), pp. 105-132; Mahdizadeh Molabashi, T., Nasrollahi, A., Fayyaz, E., Poursadegh, N., The conceptual model of content marketing in the new media technology and identifying effective factors in Iran (2016) European Online European Online Journal of Natural and Social Sciences, 4 (1), pp. 1428-1436; Milhinhos, P., (2015) The Impact of Content Marketing on Attitudes and Purchase Intentions of Online Shoppers: The Case Videos & Tutorials and User-Generated Content, , (PhD thesis), Fundação Getúlio Vargas Higher Educational Institution, Brazil; Naseri, Z., (2017) Modeling the effectiveness of content marketing in the publishing industry of Iran, , PhD dissertation. Tehran: University of Tehran; Pulizzi, J., Barrett, N., (2008) Get content, get customers: How to turn prospects into customers with content marketing, , http://getcontentgetcustomers.com/wp-content/uploads/2008/06/gcgg-ebook-rev2-may08.pdf, USA: Z Squared Media, LLC and Voyager Media, Inc. Retrieved August 15, 2017; Pulizzi, J., (2010) 2010 B2B Content Marketing Benchmarks, Budgets and Trends, , http://contentmarketinginstitute.com/2010/09/b2b-content-marketing/, Content Marketing Institutes, Retrieved August 15, 2017; Pulizzi, J., (2011) Inbound marketing isn't enough: 7 content marketing goals, , http://contentmarketinginstitute.com/2011/11/content-marketing-inbound-marketing/, Retrieved August 15, 2017; Puro, P., (2013) Content marketing and the significance of corporate branding, , http://www.doria.fi/bitstream/handle/10024/92373/, Retrieved August 15, 2017; Rose, R., Pulizzi, J., (2011) Managing Content Marketing, , Cleveland, OH.: CMI Books; Sandelowski, M., Barroso, J., (2007) Handbook for synthesizing qualitative research, , New York: Springer},
correspondence_address1={Noruzi, A.; Department of Knowledge and Information Science, Faculty of Management, University of TehranIran; email: noruzi@ut.ac.ir},
publisher={University of Tehran},
issn={1735188X},
language={English},
abbrev_source_title={Webology},
document_type={Article},
source={Scopus},
}

@ARTICLE{David20181593,
author={David, A. and Sudhahar, J.C. and Varghese, J.},
title={Digital technology integration for small restaurant business in India},
journal={International Journal of Civil Engineering and Technology},
year={2018},
volume={9},
number={6},
pages={1593-1601},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85049513552&partnerID=40&md5=abb870b60f26c37442b3865271bea464},
affiliation={Department of Management, Karunya Institute of Technology and Sciences, Tamilnadu, India},
abstract={Social Media Marketing is an emerging business trend. In today’s world we can see that Millions of people are using Social Media Platforms for various reasons. In early stages of development of social media websites the concept was that social media is just for communication between family and friends. This concept has totally changed to a new dimension. In today’s business environment we can see many companies are reaping the benefits of Social media by integrating it into business. In these small restaurants from the management perspective of small business owners were taken for the research. The investigator in this article carefully analyzes the benefits of social media, its drawbacks, integration of Social Media into business. The researchers found that there was minimal involvement of marketing department in small restaurants. The authors analyzed email marketing as a major promotional tool for promotional activities and found that it is also used as a promotional tool in this digital environment of business, The researcher found that Facebook is still the most popular promotional tool in Social media and Social media has played a major role in improving the brand image of the business. The respondents were not in favor of blogging as a promotional tool. © IAEME Publication.},
author_keywords={Digital Marketing;  Online Marketing Integration;  Small Restaurants;  SME;  Social Media},
references={Ghatule, A.A., Dubey, S.R., Importance and implications of sme’s in Indian Economy (2014) International Journal of Science and Technology Management, 5 (3), pp. 557-562; Pradiptrani, C., Social media marketing: Measuring its effectiveness and identifying the target markets (2011) Journal of Undergraduate Research XIV; Delcea, C., Bradea, I.-A., Company image evaluation in online social media networks (2015) Journal of Internet, Social Networking and Virtual Communities, 2015, pp. 1-7. , 2015); Quereshi, I.A., Nazim, I., Whitty, M., Impact of social media marketing n customer preferences in restaurant industry: An empirical study of Pakistan (2014) IOSR Journal of Business and Management, 16 (9), pp. 65-74; Abuhashesh, M.Y., Integration of social media in business (2014) International Journal of Business and Social Sciences, 5 (8); Uma, P., Role of SME’s in economic development of India (2013) Asia Pacific Journal of Marketing and Management Review, 2 (6), pp. 120-126; Zaman, R.K., An analysis influence of social media presence in promoting nescafe, a leading brand of nestle Bangladesh Ltd (2016) International Journal of Business and Management, 4 (2), pp. 372-379; Venugopal, P.K., Email Marketing: A paradigm shift to marketing (2012) International Journal of Advanced Research in Management and Social Sciences, 1 (1), pp. 101-116; Assad, W., Gomez, J.M., Social media marketing opportunities ad risks (2011) International Journal of Managing Public Information and Communication Technologies, 2 (1), pp. 13-22; Haq, Z., (2009) Email Advertising: A Study on Consumer Attitude Towards Email Advertising Indian Users, 8 (3). , https://doi.org/10.1057/rlp.2009.10; Waghulkar, S., Ganjre, K., Behare, N., Diwan, N., A feasibility study for online marketing of agricultural greenhouse products w.R.T. Pune district (2017) International Journal of Management, 8 (1), pp. 98-110},
publisher={IAEME Publication},
issn={09766308},
language={English},
abbrev_source_title={Int.J. Civ. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lee20182473,
author={Lee, C. and Ofek, E. and Steenburgh, T.J.},
title={Personal and social usage: The origins of active customers and ways to keep them engaged},
journal={Management Science},
year={2018},
volume={64},
number={6},
pages={2473-2495},
doi={10.1287/mnsc.2017.2754},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85048139994&doi=10.1287%2fmnsc.2017.2754&partnerID=40&md5=f7860ac817f7f80cca7f781a70e40e6b},
affiliation={Samuel Curtis Johnson Graduate School of Management, Cornell SC Johnson College of Business, Cornell University, Ithaca, NY  14853, United States; Harvard Business School, Boston, MA  02163, United States; Darden School of Business, University of Virginia, Charlottesville, VA  22903, United States},
abstract={We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across customer acquisition methods? Second, how do firm-to-customer and customer-to-customer communications promote di erent types of usage? We study these questions using two data sets and by developing a multivariate hierarchical Poisson hidden Markov model (HMM), which fits the data significantly better than univariate and latent class approaches. We indeed find that postadoption behavior varies depending on customer acquisition method and dynamic states. At the total usage level, in one context (an annotation and note-taking service), customers who heard about the service through search and mass-invite exhibited significantly higher usage compared to those who joined through word of mouth (WOM), whereas in another context (a cloud-based file storage service), customers who joined through WOM referrals tended to exhibit higher usage. Yet, examining how routes of adoption relate to specific types of behavior, personal versus social usages, reveals a more nuanced picture. Furthermore, in both contexts, communications postadoption influenced engagement, albeit in di erent ways. Firm-to-customer communications, through company posts to Twitter and blog entries, had varying e ects on customer behavior and in some cases led to lower personal and/or social usage; however, customer-to-customer communications tended to increase personal-use engagement across latent states and in both data sets. The findings suggest that firms o ering digital services should pay attention to how the mode of customer acquisition is related to subsequent usage intensity, accounting for both personal and social activity, and encourage customers to interact with each other postadoption. Copyright: © 2017 INFORMS.},
author_keywords={Adoption routes;  Bayesian estimation;  Customer engagement;  Digital marketing;  Hidden Markov models;  Search;  Social apps;  Social influence;  Web services;  Word of mouth},
keywords={Bayesian networks;  Digital storage;  Hidden Markov models;  Trellis codes;  Web services, Adoption routes;  Bayesian estimations;  Customer engagement;  Digital marketing;  Search;  Social influence;  Word of mouth, Sales},
funding_details={University of CaliforniaUniversity of California},
funding_details={Harvard Business SchoolHarvard Business School},
funding_details={Temple UniversityTemple University},
funding_details={National University of SingaporeNational University of Singapore},
funding_details={Rice UniversityRice University},
funding_details={Yale UniversityYale University},
funding_details={Massachusetts Institute of TechnologyMassachusetts Institute of Technology},
funding_details={University of CambridgeUniversity of Cambridge},
funding_text 1={The authors are grateful for valuable comments from Oded Netzer and Eva Ascarza; from seminar participants at Harvard Business School, Massachusetts Institute of Technology, University of California at Davis, University of Cambridge (Judge School of Business), Temple University, National University of Singapore, and Rice University (Jones Graduate School of Business); and from participants at the London Business School Trans-Atlantic Doctoral Conference, Marketing Science Conference, 2011 Direct/Interactive Marketing Education Foundation Research Summit, Yale Consumer Insights Conference, and Marketing in Israel Conference.},
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publisher={INFORMS Inst.for Operations Res.and the Management Sciences},
issn={00251909},
coden={MSCIA},
language={English},
abbrev_source_title={Manage Sci},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bossetta2018471,
author={Bossetta, M.},
title={The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election},
journal={Journalism and Mass Communication Quarterly},
year={2018},
volume={95},
number={2},
pages={471-496},
doi={10.1177/1077699018763307},
note={cited By 11},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045043032&doi=10.1177%2f1077699018763307&partnerID=40&md5=3b88a5241e28494c5d89e59c858f10d1},
affiliation={University of Copenhagen, Denmark},
abstract={The present study argues that political communication on social media is mediated by a platform’s digital architecture—the technical protocols that enable, constrain, and shape user behavior in a virtual space. A framework for understanding digital architectures is introduced, and four platforms (Facebook, Twitter, Instagram, and Snapchat) are compared along the typology. Using the 2016 U.S. election as a case, interviews with three Republican digital strategists are combined with social media data to qualify the study’s theoretical claim that a platform’s network structure, functionality, algorithmic filtering, and datafication model affect political campaign strategy on social media. © 2018, © 2018 AEJMC.},
author_keywords={affordances;  digital marketing;  political communication;  primaries},
keywords={election;  marketing;  mass media;  media role;  politics;  social media;  social network, United States},
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correspondence_address1={Bossetta, M.; Department of Political Science, University of Copenhagen, oster Farimagsgade 5, Denmark; email: mjb@ifs.ku.dk},
publisher={SAGE Publications Inc.},
issn={10776990},
language={English},
abbrev_source_title={Journal. Mass Commun. Q.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Gironda201864,
author={Gironda, J.T. and Korgaonkar, P.K.},
title={iSpy? Tailored versus Invasive Ads and Consumers’ Perceptions of Personalized Advertising},
journal={Electronic Commerce Research and Applications},
year={2018},
volume={29},
pages={64-77},
doi={10.1016/j.elerap.2018.03.007},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85044943606&doi=10.1016%2fj.elerap.2018.03.007&partnerID=40&md5=c2af1b741a1894330305d0c14d03cbfc},
affiliation={Nova Southeastern University, Huizenga College of Business & Entrepreneurship, Fort Lauderdale, FL  33314, United States; Florida Atlantic University, Department of Marketing, Boca Raton, FL  33431, United States},
abstract={This research examines consumers’ perceptions of personalized advertising (PA), a new and emerging trend in online advertising, within the context of social networking sites. The practice holds great promise but has been associated with a number of privacy issues, and thus needs further investigation. Utilized as a theoretical lens by which to conduct our investigation, privacy calculus theory is used and extended via its integration with constructs from other streams of literature. Both antecedents and outcomes regarding consumer privacy concerns toward PA are empirically investigated, in order to help uncover the factors that determine whether the practice is perceived favorably or invasively by consumers. We also assess what effects those perceptions have on consumers’ behavioral intentions toward PA. The results show that a number of factors, such as invasiveness, privacy control, perceived usefulness, and consumer innovativeness influence consumers’ behavioral intentions concerning PA. Implications of these results for managers, researchers, and consumers are discussed. © 2018 Elsevier B.V.},
author_keywords={Digital marketing;  E-commerce;  Information privacy;  Interactive marketing;  Internet;  Invasiveness;  Personalized advertisements (PA);  Social media},
keywords={Calculations;  Commerce;  Electronic commerce;  Internet;  Social networking (online), Digital marketing;  Information privacy;  Interactive marketing;  Invasiveness;  Personalized advertisements;  Social media, Marketing},
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correspondence_address1={Gironda, J.T.; Nova Southeastern University, Huizenga College of Business & EntrepreneurshipUnited States; email: jgironda@nova.edu},
publisher={Elsevier B.V.},
issn={15674223},
language={English},
abbrev_source_title={Elect. Commer. Res. Appl.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hwang2018359,
author={Hwang, J. and Park, S. and Woo, M.},
title={Understanding user experiences of online travel review websites for hotel booking behaviours: an investigation of a dual motivation theory},
journal={Asia Pacific Journal of Tourism Research},
year={2018},
volume={23},
number={4},
pages={359-372},
doi={10.1080/10941665.2018.1444648},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043974732&doi=10.1080%2f10941665.2018.1444648&partnerID=40&md5=83f075fa34122b68e88081205ccb6e08},
affiliation={School of Hospitality and Tourism Management, University of Surrey, Guildford, Surrey, United Kingdom; School of Hotel and Tourism Management, The Hong Kong Polytechnic University, TST East, Kowloon, Hong Kong; Graduate School of Business, Sogang University, Mapogu, Seoul, South Korea},
abstract={Online travel review websites (a form of social media) have become an important information source for online travellers. However, previous studies have mainly focused on the issue of the adoption of social media websites. Recognising the theoretical gap in tourism, this paper tries to understand users’ experiences in using social media, associated with user satisfaction and determining the success of an information system. The findings of this research indicate that, in accordance with the motivation theory, both extrinsic (i.e. the argument quality of consumer reviews) and intrinsic (i.e. the credibility of the source) motivation play important roles that enhance user satisfaction. Specifically, the completeness, relevance, flexibility, and timeliness of the argument quality as well as the trustworthiness of source credibility positively influence user satisfaction, leading to intentions to reuse the website and purchase the tourism product. Practical implications for online tourism marketers are also discussed. © 2018 Asia Pacific Tourism Association.},
author_keywords={digital marketing;  motivation theory;  online consumer reviews;  Partial Least Square modelling;  user satisfaction},
keywords={hotel industry;  information system;  least squares method;  marketing;  numerical model;  social media;  tourism;  tourist behavior;  World Wide Web},
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An exploratory study of online traveler reviews (2013) Journal of Hospitality Marketing & Management, 22 (2), pp. 135-161; Sen, S., Lerman, D., Why are you telling me this? An examination into negative consumer reviews on the web (2007) Journal of Interactive Marketing, 21 (4), pp. 76-94; Simoms, T., Behavioral integrity: The perceived alignment between managers’ words and deeds as a research focus (2002) Organization Science, 13 (1), pp. 18-35; Stvilia, B., Mon, L., Yi, Y.J., A model for online consumer health information quality (2009) Journal of the American Society for Information Science and Technology, 60 (9), pp. 1781-1791; Sussman, S.W., Siegal, W.S., Informational influence in organizations: An integrated approach to knowledge adoption (2003) Information Systems Research, 14 (1), pp. 47-65; Tenenhaus, M., Vinzi, V.E., Chatelin, Y.M., Lauro, C., PLS path modeling (2005) Computational Statistics & Data Analysis, 48 (1), pp. 159-205; (2015) TrustYou study with AccorHotels shows effect of TripAdvisor reviews on bookings, , http://www.trustyou.com/press/trustyou-study-accorhotels-shows-effect-tripadvisor-reviews-bookings-2, Retrieved from; Tseng, S.M., Exploring the intention to continue using web-based self-service (2015) Journal of Retailing and Consumer Services, 24, pp. 85-93; Vermeulen, I.E., Seegers, D., Tried and tested: The impact of online hotel reviews on consumer consideration (2009) Tourism Management, 30 (1), pp. 123-127; Vinzi, V.E., Trinchera, L., Amato, S., PLS path modeling: From foundations to recent developments and open issues for model assessment and improvement (2010) Handbook of partial least squares, pp. 47-82. , Berlin, Heidelberg: Springer, &,. In; Wang, R.Y., Strong, D.M., Beyond accuracy: What data quality means to data consumers (1996) Journal of Management Information Systems, 12 (4), pp. 5-34; Wathen, C.N., Burkell, J., Believe it or not: Factors influencing credibility on the web (2002) Journal of the American Society for Information Science and Technology, 53 (2), pp. 134-144; Wixom, B.H., Todd, P.A., A theoretical integration of user satisfaction and technology acceptance (2005) Information Systems Research, 16 (1), pp. 85-102; Ye, Q., Law, R., Gu, B., Chen, W., The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2011) Computers in Human Behavior, 27 (2), pp. 634-639; Zhang, Z., Ye, Q., Law, R., Li, Y., The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews (2010) International Journal of Hospitality Management, 29 (4), pp. 694-700; Zhang, Z., Zhang, Z., Yang, Y., The power of expert identity: How website-recognized expert reviews influence travelers’ online rating behavior (2016) Tourism Management, 55, pp. 15-24},
correspondence_address1={Woo, M.; Graduate School of Business, Sogang University, 35 Baekbeomro, South Korea; email: drminawoo@gmail.com},
publisher={Routledge},
issn={10941665},
language={English},
abbrev_source_title={Asia Pac. J. Tour. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Leibson201817,
author={Leibson, D. and Shotland, A.},
title={The definitive guide to local search ranking factors},
journal={Journal of Digital and Social Media Marketing},
year={2018},
volume={6},
number={1},
pages={17-27},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059280858&partnerID=40&md5=dbd166f6b5573c95339ea5f1fe9ed056},
abstract={Google’s local search product is always changing. Since its launch in March 2004, it has undergone dozens and dozens of changes. These changes are in addition to the myriad changes to Google’s search algorithms. Against this background of two constantly changing environments, it is virtually impossible to ascertain the facts on the ground, as everyone is looking at only a tiny slice of what is happening. This paper describes the largest statistical and academically rigorous analysis of Google’s local search to date. Through a statistical analysis of hundreds of ‘ranking factors’ for tens of thousands of search results, the paper aims to identify exactly how Google’s local search function is currently working. © Henry Stewart Publications 2050-0076 (2018).},
author_keywords={Data analysis;  Digital marketing;  Local search;  SEO},
references={(2014) Infographic: Understanding consumers’ Local Search behavior’, , https://www.thinkwithgoogle.com/advertising-channels/search/how-advertisers-can-extend-their-relevance-with-search-infographic/; (2017) ‘Google Search Statistics, , http://www.internetlivestats.com/google-search-statistics, accessed 3rd May, 2017; (2013) The Top 5 Errors and Biases in Survey Research, , https://blog.cruxresearch.com/2013/08/27/the-top-5-errors-and-biases-in-survey-research/, accessed 3rd May, 2017; List of United States Cities by Population, , https://en.wikipedia.org/wiki/List_of_United_States_cities_by_population, (accessed 17th May, 2017); Kendalls Tau-B Using SPSS Statistics, , https://statistics.laerd.com/spss-tutorials/kendalls-tau-b-using-spss-statistics.php, accessed 7th June, 2018; Kruskal Wallis H Test Using SPSS Statistics, , https://statistics.laerd.com/spss-tutorials/kruskal-wallis-h-test-using-spss-statistics.php, accessed 15th May, 2017; Holm-Bonferroni Method: Step by step’, , http://www.statisticshowto.com/holm-bonferroni-method/, Statistics How To; Leibson, D., (2016) We Enforced NAP Consistency at Scale then This Happened, , http://www.localseoguide.com/enforced-nap-consistency-scale-happened/, accessed 15th May, 2017; Why Citations are Important to the Success of Your Local business’, , https://moz.com/learn/local/citations; Marvin, G., (2015) Google Says “near me” Searches have Doubled This Year, , https://searchengineland.com/google-says-near-me-searches-have-doubled-this-year-221771, (accessed 14th May, 2017); Mihm, D., (2012) Local Search Ranking Factors, , http://www.davidmihm.com/local-search-ranking-factors.shtml, (accessed 13th May, 2017); Rosenberg, E., (2016) The Business of Google (GOOG)’, Available At, , http://www.investopedia.com/articles/investing/020515/business-google.asp?lgl=v-table, (accessed 18th May, 2017); Mihm, D., A Brief History of Google’s Local Search Efforts, , http://www.davidmihm.com/google-places.shtml, accessed 16th May, 2017; Sterling, G., (2016) Google Confirms Ads Coming to Local Pack, , http://searchengineland.com/google-confirms-ads-coming-local-pack-252407, (accessed 17th May, 2017); Schwartz, B., (2014) Google “Pigeon” Updates Local Search Algorithm with Stronger Ties to Web Search signal’, , http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778, (accessed 18th May, 2017); Shotland, A., (2016) Why Local Rank Trackers Fail, , https://searchengineland.com/local-rank-trackers-fail-239871, (accessed 18th May, 2017)},
publisher={Henry Stewart Publications},
issn={20500076},
language={English},
abbrev_source_title={J. Digit. Soc. Media Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Spann201837,
author={Spann, K.},
title={How to drive change via dashboards: An approach to measure the impact of global campaigns for a business-to-business company},
journal={Applied Marketing Analytics},
year={2018},
volume={4},
number={1},
pages={37-45},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059157999&partnerID=40&md5=35086910f0aed7cb083778bc8f1ad924},
affiliation={W.L. Gore & Associates GmbH, Global Digital Marketing, Aiblinger Str. 60, Feldkirchen-Westerham, 83618, Germany},
abstract={Because dashboards and associated metrics are difficult to set up and maintain for internal usage and external partners, business-to-business (B2B) companies often struggle to measure the success of global campaigns. Common analytics interfaces such as Google Analytics or Adobe Analytics are designed to support business-to-consumer business cases. Using the example of W.L. Gore, this paper discusses the implementation of dynamic dashboards to measure the progress and success of global campaigns for both associates and agencies. Examples are given to demonstrate the implementation of a technical infrastructure and the development cycle for designing and creating dashboards for a global B2B company. The paper specifies a robust multi-channel measurement framework that focuses on conversion and engagement. © Henry Stewart Publications 2054-7544 (2018).},
author_keywords={B2B;  Dashboards;  Global analytics;  Global digital marketing},
references={Columbus, L., (2018) 53% of Companies are Adopting Big Data Analytics, p. 2018. , https://www.forbes.com/sites/louiscolumbus/2017/12/24/53-of-companies-are-adopting-big-data-analytics/#2789d2e239a1, accessed 9th February; Ahava, S., The Data Layer, , https://www.simoahava.com/analytics/data-layer/, accessed 10th February, 2018; Shapiro, J., 3 ways data dashboards can mislead you (2017) Harvard Business Review, , https://hbr.org/2017/01/3-ways-data-dashboards-can-mislead-you, On the context trap, 13th January, (accessed 9th February, 2018); Kusasi, N., (2017) Exploratory Or Explanatory?, , https://questionsindataviz.com/2017/01/05/exploratory-or-explanatory/, In regard to exploratory and explanatory dashboards, accessed 910h February, 2018},
correspondence_address1={Spann, K.; W.L. Gore & Associates GmbH, Global Digital Marketing, Aiblinger Str. 60, Germany; email: kspann@wlgore.com},
publisher={Henry Stewart Publications},
issn={20547544},
language={English},
abbrev_source_title={Appl. Mark. Anal.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Klien201870,
author={Klien, J.A. and Rao, P.M. and Dalvi, M.},
title={Competition and consumer privacy in the cyberspace market},
journal={Journal of Intellectual Property Rights},
year={2018},
volume={23},
number={2-3},
pages={70-85},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058792091&partnerID=40&md5=f1b641a2d9d21c115206195cd25acd91},
affiliation={Fisher Broyles LLP, 445 Park Avenue, Ninth floor, New York, 10022, United States; Long Island University, CW Post Campus, 720 Northern Blvd, Greenvale, NY  11548, United States},
abstract={This paper will examine legal and marketing implications of certain Internet technological developments impacting competition and consumer protection in cyberspace. The paper will explore to what extent antitrust and consumer protection laws are adequate to deal with the challenges to a competitive marketplace and consumer privacy posed by the development of cyberspace technologies and markets, for example, Internet search engines, social networks and wearable devices. The paper concludes that legal tools for protecting a competitive cyberspace marketplace are fairly robust, while the legal tools to protect consumers from being tracked and profiled by marketers and from the potential intrusions of individual privacy made possible by even more advanced Internet connected sensor and related data-based technologies are still a work in progress. At the same time, the extent of further government regulation in this area must be carefully balanced so as not to unduly restrict data dependent innovation. © 2018, National Institute of Science Communication and Information Resources (NISCAIR). All rights reserved.},
author_keywords={Antitrust law;  Apple;  Competition commission of india;  Consumer privacy;  Consumer privacy protection;  Cyber security;  Digital marketing;  Economics;  Exclusivity;  Facebook;  Google;  Header should be klie eu commission;  Internet usage;  Public policymakers;  Social media networking;  U.s;  United states federal trade commission},
references={Rao, P.M., Klein, J.A., Strategies for high-tech firms: Marketing, economic, and legal issues ME Sharpe, 2013, p. 138; Demographic (Population) Numbers in the Site are Based on Data from the United Nations-Population Division. Internet Usage Information Comes from Data Published by Nielsen Online, by ITU, the International Telecommunications Union, by Gfk, by Local ICT Regulators and Other Reliable Sources, , http://www.internetworldstats.com/stats.htm; Smith, I.G., The Internet of Things 2012 New Horizons, , http://www.internet-of-things-research.eu/pdf/IERC_Cluster_Book_2012_WEB.pdf, (3rd ed.); Pretz, K., (2013) The Next Evolution of the Internet, , http://theinstitute.ieee.org/technology-focus/technology-topic/the-next-evolution-of-the-internet, January; Blum, P., Goff, B., Internet of Things' 101: Legal Concerns-Law360, , 14 April 2014; https://www.credit-suisse.com/ch/en/news-and-expertise/news/economy/sectors-and-companies.article.html/article/pwp/news-and-expertise/2013/07/en/the-future-of-wearable-technology.html; http://www.lawtechnologynews.com/id=1202652930046/The-Internet-of-Things-A-Legal-and-Professional-Minefield?slreturn=20140910144102; Rose, A., The Internet of Things has Arrived — and So have Massive Security Issues, WIRED, , http://www.wired.com/2013/01/securing-the-internet-of-things/, 9 January 2013; http://www.wired.com/2013/01/securing-the-internet-of-things/, Think about a residential thermostat that can be adjusted via a smartphone and authenticated web service, or that may self-adjust based on its awareness of the homeowner’s location (e.g., switching on the heating/cooling as it detects the owner nearing home), Rose A, The Internet of Things has arrived — And so have massive security issues, WIRED, 9 January 2013; Rose, A., The Internet of Things has arrived — And so have massive security issues WIRED, , http://www.wired.com/2013/01/securing-the-internet-of-things/, 9 January 2013; The Apple Watch is a current example of IoT, in the form of a wearable device. Wearables, like the Apple Watch, can track information about a person (via skin contact), the location (GPS), the activity, and an individuals’ vital signs; (2013) Fewer than 10,000 Households Can Generate 150 Million Discrete Points of Data a Day FTC, Internet of Things Workshop, p. 89; For example, health or life insurance companies can use data from fitness trackers for health or life insurance rates; A connected device can be used by manufactures (or hackers) to eavesdrop on the television show being watched; or the temperature at which the thermostat is set; Rohlfs, J., A theory of inter-dependant demand for a communications service (1974) Bell Journal of Economics, 5, p. 16. , Bandwagon effects in high-technology industries, The MIT Press, Cambridge: MA, 2003; Windows is valuable because most other software is made for Windows, which increases sales of Windows; which, in turn, increases the apps that are developed for Windows; (1986), Matsushita v Zenith Ratio Corp. 475 U.S. 574; Sherman Act, 15 U.S. Code § 2; (1966) The Offense of Monopoly under § 2 of the Sherman Act has Two Elements: (1) the Possession of Monopoly Power in the Relevant Market and (2) the Willful Acquisition Or Maintenance of that Power as Distinguished from Growth Or Development as a Consequence of a Superior Product, Business Acumen, Or Historic Accident.; Galindo, B.R., Prohibition of the Abuse of a Dominant Position (The International Symposium on Anti Monopoly Enforcement) (2007) Communication from the Commission-Guidance on the Commission's Enforcement Priorities in Applying, , of the EC Treaty to Abusive Exclusionary Conduct by Dominant Undertakings, 2009 O.J. (C 45) 7, 8; , p. 39. , http://www.cci.gov.in/sites/default/files/03201127.pdf; Tying’ usually refers to situations where customers that purchase one product (the tying product) are required also to purchase another product from the producer (the tied product). ‘Bundling’ usually refers to the way products are offered and priced by the firm. In the case of pure bundling the products are only sold jointly in fixed proportions.” Galindo, Blanca Rodriguez 2007, Prohibition of the Abuse of a Dominant Position (The International Symposium on Anti Monopoly Enforcement); Communication from the Commission-Guidance on the Commission's Enforcement Priorities in Applying Article 82 of the EC Treaty to Abusive Exclusionary Conduct by Dominant Undertakings, 2009 O.J. (C 45) 7, 8; On the Other Hand, However, despite This Advantage Myspace Succumbed to Competition from Facebook, , The Yahoo search platforms of the 1990’s were outmatched by the search algorithms of Google of the 2000’s; http://europa.eu/rapid/press-release_MEMO-17-1785_en.htm; (2011) Since 2008 Google's Search Engine Held Very High Market Shares in All EEA Countries, Exceeding 90% in Most, , http://www.statista.com/statistics/267161/market-share-of-search-engines-in-the-united-states/, that is, in all 31 EEA countries. Google was dominant in each country since 2008, except in the Czech Republic where the Decision found Google to have been dominant since; Waller, S.W., Antitrust and social networking (2012) NCL Review, 90, p. 1771. , https://pdfs.semanticscholar.org/406e/667efbd38ff30227dbc1a5bf9f23ea12ad6a.pdf; The antitrust leveraging doctrine is relevant to potential manipulation of Google’s dominant market power in general search to favor its own ads. Rule of Reason analysis would determine the extent of the problem in particular circumstances, but we should not underestimate customer inertia in moving from relatively easy-to-use and well branded Google general search to less content-rich, less well-known specialized search engines; http://europa.eu/rapid/press-release_SPEECH-12-372_en.htm?locale=en; http://europa.eu/rapid/press-release_IP-14-116_en.htm; http://europa.eu/rapid/press-release_IP-15-4780_en.htm; http://ec.europa.eu/competition/antitrust/cases/dec_docs/39740/39740_14009_3.pdf; http://europa.eu/rapid/press-release_IP-17-1784_en.htm; http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-April-2014-US-Search-Engine-Rankings; https://www.comscore.com/Insights/Rankings/comScore-Releases-February-2016-US-Desktop-Search-Engine-Rankings; https://www.ftc.gov/system/files/documents/public_statements/295971/130103Googlesearchstmtofcomm.pdf, According to the FTC closing statement on the Google case. “As is well known, when a user types a word or words into a Google search box, Google, guided by proprietary algorithms, searches its index of the Internet and assembles a ranked listing of relevant websites, known as “organic” search results. These organic results – together with advertising, links to Google products, and other information judged to be relevant to the user’s query – are returned to the user as the Google search results page. Google is a “horizontal,” or general purpose, search engine because it seeks to cover the Internet as completely as possible, delivering a comprehensive list of results to any query. General purpose search engines are distinct from “vertical” search engines, which focus on narrowly defined categories of content such as shopping or travel. Although vertical search engines are not wholesale substitutes for general purpose search engines, they present consumers with an alternative to Google for specific categories of searches. Some vertical websites alleged that Google unfairly promoted its own vertical properties through changes in its search results page, such as the introduction of the “Universal Search” box, which prominently displayed Google vertical search results in response to certain types of queries, including shopping and local. Prominent display of Google’s proprietary content had the collateral effect of pushing the “ten blue links” of organic search results that Google had traditionally displayed farther down the search results page. Complainants also charged that Google manipulated its search algorithms in order to demote vertical websites that competed against Google’s own vertical properties.”; http://www.ftc.gov/news-events/press-releases/2013/01/Google-agrees-change-its-business-practices-resolve-ftc; Geoffrey, A.M., William, R., Harvard Journal of Law & Technology Occasional Paper Series, , July 2013; http://cuts-international.org/pdf/Second_Preliminary_Information_report_by-CUTS.pdf; http://www.cci.gov.in/sites/default/files/07302012_0.pdf; , p. 3. , http://www.cci.gov.in/sites/default/files/07302012_0.pdf; http://www.livemint.com/Companies/5D4c8f9kKB41IyL99Rfm4H/Why-did-CCI-write-Google-a-bad-report-card.html, The original report of the Director General could not be found on the website of the CCI; The Commission Itself Will then Take Its Own Independent View of the Reports Filed by the Director General. It Can Overrule These Findings.; Section 4 of the Competition Act of 2002, , 4. Abuse of dominant position.— (1) No enterprise shall abuse its dominant position. (2) There shall be an abuse of dominant position under subsection (1), if an enterprise,— (a) directly or indirectly, imposes unfair or discriminatory— (i) condition in purchase or sale of goods or services; or (ii) price in purchase or sale (including predatory price) of goods or service; or Explanation—For the purposes of this clause, the unfair or discriminatory condition in purchase or sale of goods or services referred to in sub-clause (i) and unfair or discriminatory price in purchase or sale of goods (including predatory price) or service referred to in sub-clause (ii) shall not include such discriminatory conditions or prices which may be adopted to meet the competition; or (b) limits or restricts— (i) production of goods or provision of services or market therefor; or (ii) technical or scientific development relating to goods or services to the prejudice of consumers; or (c) indulges in practice or practices resulting in denial of market access; or (d) makes conclusion of contracts subject to acceptance by other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts; or (e) uses its dominant position in one relevant market to enter into, or protect, other relevant market. Explanation —For the purposes of this section, the expression— (a) “dominant position” means a position of strength, enjoyed by an enterprise, in the relevant market, in India, which enables it to— (i) operate independently of competitive forces prevailing in the relevant market; or (ii) affect its competitors or consumers or the relevant market in its favour; (b) “predatory price” means the sale of goods or provision of services, at a price which is below the cost, as may be determined by regulations, of production of the goods or provision of services, with a view to reduce competition or eliminate the competitors; (2002) Impose Such Penalty, as It May Deem Fit Which Shall Be Not More than Ten Percent. of the Average of the Turnover for the Last Three Preceding Financial Years, upon Each of Such Person Or Enterprises Which are Parties to Such Agreements Or Abuse; http://www.cci.gov.in/sites/default/files/07%20%26%20%2030%20of%202012.pdf; Boyd, D., Ellison, N., Social network sites: Definition, history and scholarship Journal of Computer Mediated Communication, , http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2007.00393.x/full; http://techcrunch.com/2011/06/28/sean-parker-on-why-myspace-lost-to-Facebook/; http://www.statista.com/statistics/264810/number-of-monthly-active-Facebook-users-worldwide/, Active users are those which have logged in to Facebook during the last 30 days; Facebook measures "monthly active users" as users that have logged in during the past 30 days The Site Defines a Mobile MAU as a User Who Accessed Facebook via a Mobile App Or via Mobile-Optimized Versions of the Website Such as M.Facebook.Com, Whether on a Mobile Phone Or Tablet Such as the Ipad, during the Period of Measurement, , http://www.prnewswire.com/news-releases/Facebook-reports-third-quarter-2013-results-229923821.html, http://www.statista.com/statistics/277958/number-of-mobile-active-Facebook-users-worldwide/; https://www.emarketer.com/Article/Google-Facebook-Increase-Their-Grip-on-Digital-Ad-Market/1015417; http://files.shareholder.com/downloads/AMDA-NJ5DZ/3517992167x0x770575/481ba943-c7b2-4336-9d70-6453934517db/FB_News_2014_7_23_Financial_Releases.pdf; http://www.statista.com/statistics/193538/market-share-of-net-us-digital-ad-revenues-of-Facebook/; Network effects block only frontal competition, but not lateral competition. Lateral competition means that in order to be successful, a company should not go head-to-head with the leaders in the industry, but rather find niches alongside them; If the costs of adapting are negligible, and there are no other entry barriers, the market will be perfectly competitive”, Michael L Katz & Carl Shapiro, Network externalities, competition, and compatibility (1985) American Economic Review, 75, pp. 426-427. , 424; Grassley, C., Prepared Statement by Senator Chuck Grassley of Iowa Chairman, , https://www.judiciary.senate.gov/imo/media/doc/04-10-18%20Grassley%20Statement.pdf, Senate Judiciary Committee Joint hearing of the Senate Judiciary Committee and Senate Commerce Committee Facebook, Social Media Privacy, and the Use and Abuse of Data, 10 April 2018; Jamie, D., Carole, C., Alice, G., Watchdog to Launch Inquiry into Misuse of Data in Politics, the Guardian, , http://davelevy.info/Downloads/watchdogdatapolitics_theguardian_20170304.pdf, 4 March 2017; Frank, P., Beyond innovation and competition: The need for qualified transparency in internet intermediaries (2010) North Western University Law Review, 105 (153), p. 104; Facebook’s Terms State “You Will Not Collect users’ Content Or Information, Or Otherwise Access Facebook, Using Auto-Mated Means (Such as Harvesting Bots, Robots, Spiders, Or Scrapers) without Our permission.”, , https://www.Facebook.com/terms; Cambridge Analytica a data firm hired by the Trump 2016 Presidential Campaign gained access to private information of 50 million Facebook users. These included details on user identities; friend networks and user “likes”. Facebook’s position was that what Cambridge Analytica did was not a “data breach”, because of the consent given by its users when a Facebook account is opened. But Cambridge Analytica acknowledged that it had acquired the data through a third party violating Facebook’s rules prohibiting third parties of copying and transferring data; Engels, B., Data portability among online platforms (2016) Internet Policy Review, 5 (2). , https://policyreview.info/articles/analysis/data-portability-among-online-platforms, June; For the EU policy on data portability “Guidelines on the right to data portability” 16/EN WP 242 rev.01; Adopted on 13 December 2016; last revised and adopted on 5 April 2017; Pawade, A.S., Warad, N.S., Supriya, R.K., Swapnil, S.S., Sagar, S.H., (2014) Impact of Whatsapp on Facebook, International Journal of Engineering Sciences & Research, , http://www.ijesrt.com, May; Altaweel, I., Good, N., Hoofnagle, C.J., (2015) Web Privacy Census, Technology Science, p. 121. , 502, Online; Third-party tracking refers to tracking done by websites that a user never navigates to explicitly. Many Internet users are vaguely aware that their information may be collected online; Libert, T., Exposing the hidden web: An analysis of third-party HTTP requests on 1 million websites International Journal of Communication, , https://ssrn.com/abstract=2685330, October, 2015; Rao, P.M., Klein, J.A., Strategies for high-tech firms: Marketing, economic, and legal issues (2013) ME Sharpe, p. 189; Altman, M., Wood, A., O’Brien, D.R., Gasser, U., (2018) Practical Approaches to Big Data Privacy over Time, International Data Privacy Law, 12, , March; http://www.etsi.org/images/files/ECDirectives/2009_136.pdf; Borgesius, Z., Frederik, Kruikemeier, Sanne, Boerman, Sophie, Helberger & Natali, Tracking walls, take-it-or-leave-it choices, the GDPR, and the ePrivacy Regulation (2018) European Data Protection Law Review, 3 (3), pp. 353-368. , https://ssrn.com/abstract=3141290, SSRN; http://ec.europa.eu/justice/news/consulting_public/0006/contributions/organisations/beuc_en.pdf; https://www.datenschutz-hamburg.de/fileadmin/user_upload/documents/PressRelease_2014-09-30_Google_Administrative-Order.pdf; https://www.law360.com/articles/501442?scroll=1; https://www.law360.com/articles/822967/Google-meets-italy-s-demands-on-data-use-practices; http://ec.europa.eu/justice/data-protection/files/factsheets/factsheet_data_protection_en.pdf; https://edps.europa.eu/sites/edp/files/publication/16-10-20_pims_opinion_en.pdf; https://ec.europa.eu/info/law/law-topic/data-protection_en; http://www.dataguidance.com/dataguidance:privacy_this_week.asp?id=2670; http://www.zdnet.com/companies-brace-for-brazil-local-data-storage-requirements-7000027092/; http://www.consumerreports.org/cro/news/2014/05/most-consumers-oppose-internet-ad-tracking/index.htm; (2012), 81 Federal Trade Commission; Rao, P.M., Klein, J.A., Strategies for high-tech firms: Marketing, economic, and legal issues ME Sharpe, 2013, p. 138; Evans, D., (2011) The Internet of Things How the Next Evolution of the Internet is Changing Everything, Cisco Internet Business Solutions Group (IBSG), , April; https://www.ftc.gov/system/files/documents/reports/federal-trade-commission-staff-report-november-2013-workshop-entitled-internet-things-privacy/150127iotrpt.pdf; https://www.brookings.edu/blog/techtank/2018/05/23/the-general-data-protection-regulation-sets-privacy-by-default/; Richards, N.M., Jonathan, K., (2013) Three Paradoxes of Big Data, Stanford Law Review, Online, 41, p. 66. , https://ssrn.com/abstract=2325537; http://www.afcea.org/committees/cyber/documents/InternetofThingsFINAL.pdf; https://www.engerati.com/article/onzo-and-kantar-use-smart-meters-evaluate-consumer-patterns; https://www.law360.com/articles/526266;https://blogs.cisco.com/cle/safeguarding-privacy-in-the-internet-of-things; Peppet, S., Regulating the internet of things: First steps toward managing discrimination, privacy, security (2014) And Consent, Texas Law Review; Thierer, A.D., The internet of things and wearable technology: Addressing privacy and security concerns without derailing innovation (2015) Richmond Journal of Law and Technology, 21, p. 6; Ward, M., Connected Tech Sparks Privacy Fears, , http://www.bbc.com/news/technology-25662006, (8 January 2014); http://winternet.org/2013/09/05/anonymity-privacy-and-security-online/; Goldfarb, A., Tucker, C., Privacy and innovation (2011) National Bureau of Economic Research, , (No. w17124); Goldfarb, A., Tucker, C., (2011) Privacy and Innovation, National Bureau of Economic Research, (No. W17124), p. 22; The Affordable Care Act of 2010; digitized health care records; Zetzsche Dirk, A., Buckley, R.P., Arner, D.W., Nathan, J., From FinTech to TechFin: The regulatory challenges of data-driven finance New York University Journal of Law and Business, , https://ssrn.com/abstrac=2959925orhttp://dx.doi.org/10.2139/ssrn.2959925; Allen Anita, L., Protecting one's own privacy in a big data economy (2016) Harvard Law Review Forum, 130, p. 71. , https://ssrn.com/abstract=2894545},
correspondence_address1={Dalvi, M.; Long Island University, CW Post Campus, 720 Northern Blvd, United States; email: Manoj.Dalvi@liu.edu},
publisher={National Institute of Science Communication and Information Resources (NISCAIR)},
issn={09717544},
language={English},
abbrev_source_title={J. Intel. Prop. Rights},
document_type={Article},
source={Scopus},
}

@ARTICLE{Aldousari2018730,
author={Aldousari, A.A. and Elsayed, I.M.},
title={Factors differentiating between concentric and sprinkled multiple-patronage shoppers in kuwait},
journal={Management and Marketing},
year={2018},
volume={13},
number={1},
pages={730-747},
doi={10.2478/mmcks-2018-0002},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045000451&doi=10.2478%2fmmcks-2018-0002&partnerID=40&md5=de8871f0dc7cd3b1a7c1c371242dce84},
affiliation={College of Business Administration, Kuwait University, Safat, Kuwait},
abstract={Two types of hypermarket spenders with multi-patronage behavior were identified; namely,“Concentric“ and "Sprinkled.“ The objective of this study is to examine which of hypermarket store attributes differentiate between the two types of spenders, and to determine the differences of their demographic characteristics. Six store attributes including the depth of the product assortment, store services, location convenience, sales promotion, prices, and store reputation were examined. Also, five different demogrpaphics were tested including gender, nationality, marital status, education and monthly income.. A cross sectional design with an intercept survey was used. Three hundered cusdtomers were intercepted at diffeerent hypermarket store locations and asked to fill out the survey instrument. Two research hypotheses were tested using the survey data. The interpretation of the discriminant function showed that "concentric" spenders score quite high on store services, moderately on convenience and sales promotion, and low on prices. Both product assortment depth and store reputation were not important to the discriminant function interpretation. Results also indicated that only two demographics were significantly differentiating between the two types of spenders. Several recommendations were made based on the study findings to enable each hypermaqrket store in Kuwait to increase its share of a consumer’s wallet. © 2018, Editura Economica. All rights reserved.},
author_keywords={Consumer behavior;  Digital marketing;  Entrepreneurship;  Patronage;  Retailing;  Servicescape},
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publisher={Editura Economica},
issn={18420206},
language={English},
abbrev_source_title={Manage. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Faulds2018323,
author={Faulds, D.J. and Mangold, W.G. and Raju, P.S. and Valsalan, S.},
title={The mobile shopping revolution: Redefining the consumer decision process},
journal={Business Horizons},
year={2018},
volume={61},
number={2},
pages={323-338},
doi={10.1016/j.bushor.2017.11.012},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039927815&doi=10.1016%2fj.bushor.2017.11.012&partnerID=40&md5=6b75119f0612ba79114f40c8956eae75},
affiliation={College of Business, University of Louisville, Louisville, KY  40292, United States; Arthur J. Bauernfeind College of Business & Public Affairs, Murray State University, Murray, KY  42071, United States},
abstract={The use of mobile devices by consumers and the accompanying response by retailers is rapidly revolutionizing the retail environment. In the past, retailers have focused primarily on the outcome (to purchase or not to purchase) of the consumer decision process, but now mobile technologies give retailers the opportunity to more actively influence the entire consumer decision-making processes. The increasing use of mobile devices by consumers makes shopping a continuous rather than discrete activity that requires retailers to engage with their customers at critical touch points of the decision process in order to provide a more customer-centric experience. This change in focus from the decision outcome to the decision process signifies an important paradigm shift for the retailing industry. After an extensive review of the literature, we identify four pillars that form the foundation for the mobile shopping revolution and represent the essential ways and means through which retailers can engage with consumers during the decision process. We also discuss the different areas in which the pillars can enable retailers to achieve a sustainable competitive advantage in the mobile shopping era. © 2017 Kelley School of Business, Indiana University},
author_keywords={Connected shoppers;  Consumer decision process;  Digital marketing;  Mobile marketing;  Retail innovation},
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correspondence_address1={Faulds, D.J.; College of Business, University of LouisvilleUnited States; email: djfaul01@louisville.edu},
publisher={Elsevier Ltd},
issn={00076813},
coden={BHORA},
language={English},
abbrev_source_title={Bus. Horiz.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Steward2018173,
author={Steward, M.D. and Narus, J.A. and Roehm, M.L.},
title={An exploratory study of business-to-business online customer reviews: external online professional communities and internal vendor scorecards},
journal={Journal of the Academy of Marketing Science},
year={2018},
volume={46},
number={2},
pages={173-189},
doi={10.1007/s11747-017-0556-3},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026488724&doi=10.1007%2fs11747-017-0556-3&partnerID=40&md5=726f5884c313da4e464066d234c87f4d},
affiliation={Wake Forest University, Winston-Salem, NC  27109-7285, United States; Wake Forest University, 3348 Broadfield Road, Charlotte, NC  282226-7205, United States},
abstract={This research examines the increasing use of online customer reviews in business-to-business (B2B) decision making. In contrast with other research on B2B decision making, we study a unique aspect wherein buyers draw on two sources: external reviews posted on online professional communities and internal reviews in the format of vendor scorecards. This method creates a conundrum: What happens when a buyer is confronted with conflicting reviews from two different sources? To shed light on this problem, we (1) interviewed 48 B2B buyers, (2) conducted a field experiment with 293 B2B buyers to examine the effect of review source, (3) conducted a second field experiment with 587 B2B buyers to examine the effect of conflicting reviews, and (4) solicited insights from 82 B2B buyers regarding the findings. The results indicate that B2B buyers are driven to resolve differences in reviews rather than to dismiss negative reviews. In addition, even positive internal reviews prompt exploration to confirm that relational bias is not present. © 2017, Academy of Marketing Science.},
author_keywords={Business-to-business marketing and purchasing;  Customer engagement;  Digital marketing;  Online professional communities;  Online reviews;  Vendor scorecards},
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correspondence_address1={Steward, M.D.; Wake Forest UniversityUnited States; email: stewarmd@wfu.edu},
publisher={Springer New York LLC},
issn={00920703},
language={English},
abbrev_source_title={J. Acad. Mark. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Earley201869,
author={Earley, S.},
title={The Role of a Customer Data Platform},
journal={IT Professional},
year={2018},
volume={20},
number={1},
pages={69-76},
doi={10.1109/MITP.2018.011301803},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042173055&doi=10.1109%2fMITP.2018.011301803&partnerID=40&md5=1162b12039880117e82ce9bfa638f870},
affiliation={Earley Information Science, United States},
abstract={By providing access to data from numerous systems in one database and supporting the systems that can produce an appropriate customer experience, a customer data platform overcomes the limitations imposed by fragmented point solutions and presents a holistic approach to customer interactions. © 2018 IEEE.},
author_keywords={CDP;  customer data platform;  data;  data analytics;  digital marketing;  it professional;  marketing;  Seth Earley},
keywords={Commerce;  Marketing, Customer data;  data;  Data analytics;  Digital marketing;  IT professional;  Seth Earley, Sales},
correspondence_address1={Earley, S.; Earley Information ScienceUnited States; email: seth@earley.com},
publisher={IEEE Computer Society},
issn={15209202},
coden={IPMAF},
language={English},
abbrev_source_title={IT Prof},
document_type={Article},
source={Scopus},
}

@ARTICLE{Barcelos201860,
author={Barcelos, R.H. and Dantas, D.C. and Sénécal, S.},
title={Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses},
journal={Journal of Interactive Marketing},
year={2018},
volume={41},
pages={60-80},
doi={10.1016/j.intmar.2017.10.001},
note={cited By 7},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85035360188&doi=10.1016%2fj.intmar.2017.10.001&partnerID=40&md5=d4c54e76d65e1ef1aa9f59040b9fc84b},
affiliation={HEC Montreal, 3000 Chemin de la Côte-Sainte-Catherine, Montreal, QC  H3T 2A7, Canada},
abstract={Social media platforms enable firms to communicate directly and often publicly with individual consumers. In this research, comprising four online studies, the authors investigate how the tone of voice used by firms (human vs. corporate) influences purchase intentions on social media. Findings suggest that a human tone of voice is not always the firm's best option. Study 1a (N = 174) shows that using a human voice, instead of the more traditional corporate voice, can increase a consumer's hedonic value on social media and also purchase intentions. However, that influence of a human voice on purchase intentions is stronger when the consumer is looking at a brand page with a hedonic goal in mind (versus a utilitarian one). Study 1b (N = 342) shows that the presence of several negative comments about a brand on social media acts as a boundary condition, nullifying the influence of a human voice on purchase intentions. Studies 2a (N = 154) and 2b (N = 202) show in different settings that using a human voice can even reduce purchase intentions in contexts of high situational involvement, due to perceptions of risk associated with humanness. The results contribute to the literature surrounding the effects of conversational human voice, while also providing managers with a set of guidelines to help inform and identify which tone of voice is best adapted to each communications scenario. © 2017},
author_keywords={Digital marketing;  Human voice;  Online branding;  Social media;  Social presence},
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(2007) Journal of Marketing, 71 (3), pp. 143-157; Zaichkowsky, J.L., Measuring the Involvement Construct (1985) Journal of Consumer Research, 12 (3), pp. 341-352; Zhang, J., Mao, E., Understanding the Acceptance of Mobile SMS Advertising Among Young Chinese Consumers (2008) Psychology and Marketing, 25 (8), pp. 787-805},
correspondence_address1={Barcelos, R.H.; HEC Montreal, 3000 Chemin de la Côte-Sainte-Catherine, office 4506, Canada; email: renato.hubner-barcelos@hec.ca},
publisher={Elsevier Inc.},
issn={10949968},
language={English},
abbrev_source_title={J. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Vassinen201813,
author={Vassinen, R.},
title={The rise of conversational commerce: What brands need to know},
journal={Journal of Brand Strategy},
year={2018},
volume={7},
number={1},
pages={13-22},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065502120&partnerID=40&md5=2cd00c4d8df3c0a09d61d7a4d317f6bf},
affiliation={JWT Singapore, 50 Scotts Road #01-01, Singapore, 228242, Singapore},
abstract={This paper explains how the three major shifts of mobile-first consumer evolution, messaging platforms evolving into payment platforms, and rapid advancement of Artificial Intelligence have enabled the new era of the internet: conversational commerce. It will define conversational commerce and break down the different dimensions of this phenomenon. The paper explores the benefits for users, and how companies are already taking full advantage of creating assisting interfaces. The paper concludes with practical advice for brands concerning what they should take into account when they create their conversational commerce activities. © HENRY STEWART PUBLICATIONS.},
author_keywords={Artificial intelligence;  Big data;  Branding;  Chatbots;  Consumer experience;  Conversational commerce;  Digital marketing;  Digital payment;  eCommerce;  Machine learning;  Messaging platforms;  Mobile;  Mobile marketing;  Service design;  Social media;  User experience;  UX},
references={Messina, C., 2016 will be the year of conversational commerce (2016) Medium, , https://medium.com/chris-messina/2016-will-be-the-year-of-conversational-commerce-1586e85e3991, 19th January, (accessed 3rd January, 2018); Yeung, K., (2016) Facebook Just Validated the Bot Movement for Businesses, , https://venturebeat.com/2016/04/14/facebook-just-validated-the-bot-movement-for-businesses/, VB, 14th April, accessed 3rd January, 2018; Messaging apps are now bigger than social networks (2016) Business Insider, , www.businessinsider.com/the-messaging-app-report-2015-11, 20th September, accessed 3rd January, 2018; Khalaf, S., On their tenth anniversary, mobile apps start eating their own (2017) Flurry Analytics, , http://flurrymobile.tumblr.com/post/155761509355/on-their-tenth-anniversary-mobile-apps-start, 12th January, accessed 3rd January, 2018; McNair, C., (2017) ‘WeChat Users in China Will Surpass 490 Million This Year, , www.emarketer.com/Article/WeChat-Users-China-Will-Surpass-490-Million-This-Year/1016125; McNair, C., (2017) Line Will Top 50 Million Users in Japan This Year, Emarketer, , www.emarketer.com/Article/Line-Will-Top-50-Million-Users-Japan-This-Year/1016207; McNair, C., (2017) Emarketer Predicts Kakaotalk Users Will Reach 31 Million in South Korea, , www.emarketer.com/Article/eMarketer-Predicts-KakaoTalk-Users-Will-Reach-31-Million-South-Korea/1016208, eMarketer, 27th July, accessed 3rd January, 2018; Frier, S., (2013) With $200 Million in Revenue, South Korea’s Top Messaging App is All Smiley faces’, , www.bloomberg.com/news/2013-12-22/with-200-million-in-revenue-south-korea-s-top-messaging-app-is-all-smiley-faces.html, Bloomberg, 23rd December, (accessed 3rd January, 2018); www.linefriends.com; Codinha, A., (2015) Exclusive! Burberry Gets Animated: Cartoon Anna Wintour, Cara Delevingne, and More on LINE, Vogue, 17Th February, , www.vogue.com/article/burberry-line-animation-for-fall-2015-collection; Hollander, R., WeChat touts success of its 580,000 “mini programs�? (2018) Business Insider, , www.businessinsider.com/wechat-touts-success-of-its-580000-mini-programs-2018-1?r=US&IR=T&IR=T, 23rd January, accessed 3rd January, 2018; Ask, J., (2016) 2017 Predictions: Mobile is the Face of Digital, , https://go.forrester.com/blogs/16-11-01-2017_predictions_mobile_is_the_face:of_digital, Forrester, 1st November, (accessed 3rd January, 2018); Kuhn, A., (2017) In China, a Cashless Trend is Taking Hold with Mobile Payments, NPR, , www.npr.org/sections/alltechconsidered/2017/06/29/534846403/in-china-a-cashless-trend-is-taking-hold-with-mobile-payments, 29th June, (accessed 3rd January, 2018); Wildau, G., Hook, L., China mobile payments dwarf those in US as fintech booms, research shows (2017) Financial Times, , www.ft.com/content/00585722-ef42-11e6-930f-061b01e23655?mhq5j=e1, accessed 3rd January, 2018; Statt, N., (2018) WhatsApp’s Long-Awaited Digital Payments Service Goes Live in India, , https://www.theverge.com/2018/2/8/16991520/whatsapp-digital-payments-india-beta-launch, (accessed 3rd January, 2018); Jenkins, A., (2017) Robots Could Steal 40% of U.S. Jobs by 2030’, , http://fortune.com/2017/03/24/pwc-robots-jobs-study, Fortune, 24th March,, (accessed 3rd January, 2018); Carson, E., Zuckerberg at F8: Messenger Business will change customer service and how we interact with businesses (2015) Techrepublic, , www.techrepublic.com/article/zuckerberg-at-f8-messenger-business-will-change-customer-service-and-how-we-interact-with-businesses, 25th March, (accessed 3rd January, 2018); (2016) Mobile Messaging Report, , https://insights.ubisend.com/2016-mobile-messaging-report, accessed 3rd January, 2018; https://en.wikipedia.org/wiki/ELIZA, accessed 3rd January, 2018; The rise of chat bots and their implications for social media (2017) Adweek, , www.adweek.com/digital/smadar-landau-feelter-guest-post-chat-bots, 18th January, accessed 3rd January, 2018; Chui, M., Manyika, J., Bughin, J., Dobbs, R., Sarrazin, H., Sands, G., Westergren, M., The social economy: Unlocking value and productivity through social technologies (2012) Mckinsey Global Institute, , www.mckinsey.com/industries/high-tech/our-insights/the-social-economy, available at, accessed 3rd January, 2018; Pathak, S., Drop it like it’s bot: Brands have cooled on chatbots (2017) Digiday, , https://digiday.com/marketing/brand-bot-backlash-begun, 10th March, (accessed 3rd January, 2018); (2017) Global M-Commerce Market 2017–2021: m-commerce’s Share of Global Online Retail Forecasted to Exceed 50%’, Nasdaq Globenewswire, , https://globenewswire.com/news-release/2017/07/06/1039744/0/en/Global-M-Commerce-Market-2017-2021-M-Commerce-s-share-of-global-online-retail-forecasted-to-exceed-50.html, (accessed 3rd January, 2018); Mirani, L., (2015) Facebook’s Global Dominance of Messaging, in Two Maps, , https://qz.com/404239/facebooks-global-dominance-of-messaging-in-two-maps, (accessed 3rd January, 2018); Vincent, J., Twitter taught Microsoft’s chatbot to be a racist in less than a day (2016) The Verge, , www.theverge.com/2016/3/24/11297050/tay-microsoft-chatbot-racist, accessed 3rd January, 2018; Cifuentes, J., (2016) Introducing the Bots Landscape: 170+ Companies, $4 Billion in Funding, Thousands of Bots, VB, , https://venturebeat.com/2016/08/11/introducing-the-bots-landscape-170-companies-4-billion-in-funding-thousands-of-bots; (2017) Chatbot Reviews: H&M Chatbot on Kik Messenger, , https://ecommerce-chatbots.com/hm-chatbot-kik-reviewed, accessed 3rd January, 2018; Cappella, N., Microsoft’s Chinese social experiment: The largest Turing test in history (2016) The Stack, 5Th February, , https://thestack.com/world/2016/02/05/microsoft-xiaoice-turing-test-china, accessed 3rd January, 2018},
correspondence_address1={Vassinen, R.; JWT Singapore, 50 Scotts Road #01-01, Singapore; email: riku.vassinen@jwt.com},
publisher={Henry Stewart Publications},
issn={2045855X},
language={English},
abbrev_source_title={J. Brand Strat.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Balasudarsun20181,
author={Balasudarsun, N.L. and Sathish, M. and Gowtham, K.},
title={Optimal ways for companies to use facebook messenger chatbot as a marketing communication channel},
journal={Asian Journal of Business Research},
year={2018},
volume={8},
number={2},
pages={1-17},
doi={10.14707/ajbr.180046},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059339553&doi=10.14707%2fajbr.180046&partnerID=40&md5=e62f46e97c7863cc74fc4e30a94c1f0c},
affiliation={Faculty of Marketing, PSG Institute of Management, India; Think and Learn Private Ltd, India},
abstract={Customer demands a real-time reply to their queries around the clock without delay and they expect a personalized recommendation from the companies. To address these demands, some of the companies such as HDFC, Mercedes Benz SA, Videotron, Philips, StubHub and UTI Mutual Funds are turning their focus towards Chatbots on their social media pages and websites. For instance, Starbucks uses Chatbots for taking order and delivery of service (Sarah Perez, 2018). Here, the researchers have chosen Facebook Messenger Chatbot for the study. The most effective methods to use Facebook Messenger have not yet been clarified. The unique nature of Facebook Messenger Chatbot presents challenges for companies since its new to the market with just above one year of launch. The purpose of this paper is to uncover how brands can optimize their use of Chatbot in Facebook Messenger as a marketing communication channel. A survey was conducted amongst 323 Facebook Messenger users in India. In a series of specific questions, the respondents were asked to rate 11 different functions. Also, the researchers considered their preference on Facebook Messenger over E-mail marketing and Website individually for the better understanding of its future scope. As a result, Daily Updates, Pictures, Smart talks and Emoji were found to be the most important Chatbot elements. Further to this, Chatbot Messenger holds high support over Email Marketing. © 2019, Asia Business Research Corporation. All rights reserved.},
author_keywords={Business;  Chatbot;  Communication channel;  Digital marketing;  Email marketing;  Facebook messenger;  Social media},
references={Alison, L., (2015) “Whatsapp: The Best Facebook Purchase Ever?, , https://www.investopedia.com/articles/investing/032515/whatsapp-best-facebook-purchase-ever.asp; Balasudarsun, N.L., Sathish, M., Manimekalai, J., Eason, Y., Impact of Social Context on Online Shopping Behavior in Selected Asian Countries (2018) Journal of Management Research, 18 (3), pp. 188-220; Brouillette, T., (2016) Social Media Messaging: The Trend to Embrace in 2017, , https://www.linkedin.com/pulse/social-media-messaging-trend-embrace-2017-tami-brouillette/; (2017) Why Every Business Should Embed a Messenger Bot on Their Website, , https://blog.chatfuel.com/customer-chat/; Constine, J., (2015) Facebook Launches Messenger Platform for Content Tools and Chat with Businesses, , http://social.techcrunch.com/2015/03/25/facebook-launches-messengerplatform-with-content-tools-and-chat-with-businesses/; Dekay, S.H., How large companies react to negative Facebook comments (2012) Corporate Communications: An International Journal, 3, pp. 289-299; (2017) Introduction to Messenger Platform, , https://developers.facebook.com/docs/messenger-platform/introduction, Retrieved from; Fingas, J., (2015) Facebook Messenger No Longer Needs a Facebook Account, , http://www.engadget.com/2015/06/24/facebook-messenger-without-an-fb-account/; Flick, U., (1998) An Introduction to Qualitative Research, , Sage Publications; Fowler, F.J., (1988) Survey Research Methods, , Sage Publications; Gupta, D., (2018) 10 Benefits of Adopting Chatbot by Small and Medium Business, , https://chatbotsmagazine.com/10-benefits-of-adopting-chatbot-by-small-and-medium-business-194e1c5368c5, Retrieved from; Hansson, L., Wrangmo, A., Optimal ways for companies to use Facebook as a marketing channel (2013) Journal of Information Communication and Ethics, 11, p. 118; (2017), https://www.happiestminds.com/Insights/chatbots/; Johnson, R.B., Onwuegbuzie, A.J., Mixed methods research: A research paradigm whose time has come (2004) Educational Researcher, 33 (7), pp. 14-26; Kaplan, A.M., If you love something, let it go mobile: Mobile marketing and mobile social media 4 £ 4 (2012) Business Horizons, 55 (2), pp. 129-139; Lilley, S., Grodzinsky, F.S., Gumbus, A., Revealing the commercialized and compliant Facebook user (2012) Journal of Information, Communication and Ethics in Society, 82, p. 92; Lutze, H., Using Facebook as a business-building tool (2010) Agency Sales, 40, pp. 46-48; (2012) Facebook – with a Little Help from a Billion Friends, , www.economist.com/blogs/schumpeter/2012/10/facebook-0; Agility, M., (2018) Bots for E-Commerce, , Retrieved From https://www.mediaagility.com/bots-for-ecommerce/; Heros, M., (2018) The Complete Guide to Chatbots for Messenger Marketing Funnels, , https://www.mindheros.com/chatbot-marketing/, Retrieved from; Nardi, B.A., Day, V., Intelligent agents: What we learned at the library (1996) International Journal of Libraries and Information Services, 46 (2), pp. 59-88; Palmer, A., Koenig-Lewis, N., An experimental, social network-based sing approach to direct marketing (2009) Direct Marketing: An International Journal, 3 (3), pp. 162-176; Park, H., Cho, H., Social network online communities: Information sources for apparel shopping (2012) Journal of Consumer Marketing, 29 (6), pp. 400-411; (2016) The Biggest Internet Phenomenon since the App Store: How Messaging Apps are Changing Social Media, , https://blog.bufferapp.com/messaging-apps; Rubin, V.L., Chen, Y., Thorimbert, L.M., Artificially intelligent conversational agents in libraries (2010) Library Hi Tech, 28 (4), pp. 496-522; Saeed, H., (2017) Why Chatbots are Key to the Future of Business Intelligence, , https://chatbotslife.com/why-chatbots-are-key-to-the-future-of-business-intelligencecf0f4baa2d56; Seung-, A., The potential of social media for luxury brand management (2012) Marketing Intelligence & Planning, 30 (7), pp. 687-699; New media needs new marketing: Social networking challenges traditional methods (2012) Strategic Direction, 28 (6), pp. 24-27; Tansey, B., (2012) Facebook‟s Deal with Instagram is a Gift to Marketers, , www.campaignlive.co.uk/analysis/1128788/; Tiwari, V., (2017) The 5 Best Facebook Messenger Bots You Should Try Immediately, , https://chatbotsmagazine.com/the-5-best-facebook-messenger-bots-you-should-try-immediately-d40f1acef767; (2018) Introducing the Whatsapp Business App, , https://blog.whatsapp.com/; Ward, D., Why users choose chat: A survey of behavior and motivations (2005) Internet Reference Services Quarterly, 10 (1), pp. 29-46; Wunsch, D.R., Survey research: Determining sample size and representative response (1986) Business Education Forum, 40 (5), pp. 31-34; Yang, T., The decision behaviour of Facebook users (2012) Journal of Computer Information Systems, 52, pp. 50-59},
publisher={Asia Business Research Corporation},
issn={24634522},
language={English},
abbrev_source_title={Asian J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{PatiñoMazo2018,
author={Patiño Mazo, E.},
title={Strategic marketing planning and transfer relationships in the digital ecosystem [Planeación estratégica de mercadeo y relaciones de transferencia en el ecosistema digital]},
journal={Espacios},
year={2018},
volume={39},
number={50},
page_count={14},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058551691&partnerID=40&md5=780905d3a841a9ff3c31018138ea361e},
affiliation={Institución Universitaria Salazar y Herrera IUSH, Colombia},
abstract={La evolución mediática ha permitido consolidar el desarrollo de un ecosistema digital, el cual plantea una transformación en términos de estructura y análisis, para los ejercicios de planeación estratégica, con miras al desarrollo de relaciones a largo plazo entre oferente, demandante e industria en general. © 2018.
Media evolution has allowed the consolidation of the development of a digital ecosystem, which proposes a transformation in terms of structure and analysis, for strategic planning exercises, with a view to the development of long-term relationships between the bidder, the plaintiff and the industry in general. © 2018.},
author_keywords={Digital ecosystem;  Digital marketing;  Ecosistema digital;  ICT;  Mercadeo digital;  Planeación estratégica;  PYME;  SMEs;  Strategic planning;  TIC},
references={Arcos, V.A., Guitiérrez, S.S., Hernanz, R.P., Business application of viral marketing and Electronic Word-of-Mouth (2014) Firm opinions. Cuadernos de Gestión, 14 (1), pp. 15-31; Arndt, J., (1967) Word of mouth advertising: a review of literature, , Research Monograph; Azcoitia, N., Diez años de publicidad interactiva (2006) Harvard Deusto. Marketing & Ventas, p. 73; Bickart, B., Schindler, R.M., Internet forums as influencial sources of consumer information (2001) Journal of Interactive Marketing, 5 (3), pp. 31-40; Blattberg, C., Deighton, J., Manage marketing by the customer equity test (1996) Hardvard Business Review, p. 74; Buhalis, D., Strategic use of information technologies in the tourism industry (1998) Tourism Management, pp. 409-421; Castells, M., (2001) La galaxia internet, , (Primera edición ed.) Barcelona: Plaza y Janés editores; (2017) Comentarios al Estudio "El Comercio Electrónico en Colombia, Análisis Integral y Perspectiva Regulatoria", , https://www.ccce.org.co/biblioteca/comentarios-ccce-al-estudio-crc-elcomercio-electronico-en-colombia-analisis-integral-y, Recuperado el 24 de Septiembre de 2017. 19 de Mayo de; Chang, C.-C., Chin, Y.-C., Comparing consumer complaint responses to online and offline environment (2011) Internet Research, 21 (2); Doolin, B., Burgess, L., Cooper, J., Evaluating the use of the web for tourism marketing: a case study form New Zealand (2002) Tourism Management, pp. 557-561; Duan, W., Gu, B., Whinston, A.B., The dynamics of online word-of-mouth and product sales: and empirical investigation of the movie industry (2008) Journal of Retailing, 84, pp. 233-242; The 4S Web-Marketing Mix model (2002) Electronic Commerce Research and Appllications, 1 (1), pp. 57-76; Fraiz, J.A., Rodriguez, L., Ramos, D., Las agencias de viajes ante la influencia de las redes sociales en el turismo. El caso de Ourense. O Caballiño (2012) Libro de actas Congreso AECIT, pp. 606-611; Godin, S., (2001) Unleashing the Ideavirus, Paperback, , Hyperion; Goi, C.L., A Review of Marketing Mix: 4Ps or More? (2009) International Journal of Marketing Studies, 1 (1); Grönroos, C., From marketing mix to relationship marketing (1994) Toward a paradigm shift in marketing. Management Decision, 32 (2), pp. 4-32; Gruen, T.W., Osmenbekov, T., Czaplewski, A.J., eWOM: The impact of customertocustomer online know-how exchange on customer value and loyalty (2006) Journal of Business Research, 59, pp. 449-456; Hassan, S., Nadzim, S.Z., Shiratuddin, N., Strategic Use of Social Media for Small Business Based on the AIDA Model (2015) Procedia-Social and Behavioral Sciences, 172, pp. 262-269; Jenkins, H., (2006) Convergence Culture, , New York, EEUU: New York University Press; Lauterborn, B., (1990) New marketing litany; Four P's passe; C-words take over, , Advertising Age .1 de Octubre de; Lauterborn, R.F., (1993) Integrated Marketing Communications: Putting It Together & Making It Work, , EEUU: McGraw Hill Professional; Locke, C., Searls, D., Weinberger, D., The Cluetrain Manifesto (2001) The end of business as usual, , E.E.U.U.: The Perseus Books Group; Londhe, D.B., Marketing Mix for Next Generation Marketing (2014) Procedia Economics and Finance, 11, pp. 335-340; Marín, I.G., (2015) La era del mercadeo digital, 20 (1). , Debates IESA; Mccarthy, J., (1964) Basic Marketing; Möller, K., Role of competences in creating customer value: A value-creation logic approach (2006) Industrial Marketing Management, 35 (8), pp. 913-924; Mootee, I., (2007), http://idr.is/wen-20-and-the/, 3 de Julio de web 2.0 and the Marketing new 4Ps. Recuperado el 17 de Diciembre de 2016, de Idris Mootee oficial web site; Patiño, E., Research and analysis as a basis for the strategic planning of digital marketing (2017) Espacios, 38 (41), p. 12; Peppers, D., Rogers, M., (1997) The one to one future: bulding relationships one customer at a time, , New York: Currency Doubleday; Prada, M.C., Cybermarketing as a strategy to the strengthening of Msmes in Sincelejo (Colombia) (2013) Pensamiento y Gestión, p. 55; Rastrollo, M.A., Alarcón, P., (2000) The competitiveness of traditional tourist destinations in the information economy, , Madrid: McGraw-Hill; Rosen, E., (2002) The antomy of Buzz: How to create Word of Mouth Marketing, , New York: Dableday; Rushkoff, D., (1996), Media Virus! E.E.U.U.: Ramdom House Publishing Group; Saavedra, J.L., (2014) Marcas 2.0: Mercadeo de atracción para convertir a extraños en promotores, 19 (3). , Debates IESA; Scolari, C.A., Narrativas transmedia: nuevas formas de comunicar en la era digital2 (2014) Anuario AC/E de cultura digital, pp. 71-81; Suárez, L., Vázques, R., Díaz, A.M., (2007) La confianza y el compromiso como determinantes de la lealtad. Una aplicación a las relaciones de las agencias de viajes minoristas con sus clientes. El comportamiento de la empresa ante entornos dinámicos, pp. 1-6. , XIX Congreso anual y XV Congreso Hispano Francés de AEDEM; Vellas, F., Becherel, L., (1999) Internatinal Marketing of travel and tourism: a strategic approach, , Macmillan Press. Ltd; Wardell, D.J., (1998) El impacto de la distribución en agencias de viajes Madrid, , Viajes y Turismo; Werthner, H., Klein, S., (1999) Information Technology and Tourism, , A Challenging Relationship. Spiringuer-Verlag; William Wells, S.M., (2007) Advertising: principles and practice, , (Vol. Siete). Mexico: Pearson Education},
correspondence_address1={Patiño Mazo, E.; Institución Universitaria Salazar y Herrera IUSHColombia; email: Edisonpm@hotmail.com},
publisher={Revista Espacios},
issn={07981015},
language={Spanish},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Calvo201895,
author={Calvo, B.S. and Avilés, R.A. and Cuenca, G.M.},
title={Strategies for the Digital Dissemination and Promotion of Research in the Spanish University System. Analysis of Public Universities through their Institutional Websites [Estrategias y recursos de difusión y promoción digital de la investigación en el sistema universitario español. Análisis de las universidades públicas a través de su web institucional]},
journal={Revista General de Informacion y Documentacion},
year={2018},
volume={28},
number={1},
pages={95-117},
doi={10.5209/RGID.60815},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050099050&doi=10.5209%2fRGID.60815&partnerID=40&md5=8d519306f92d2c687903dafe53d4b482},
affiliation={Universidad Complutense de Madrid, Departamento de Biblioteconomía y Documentación, Spain; Universidad de Zaragoza, Departamento de Ciencias de la Documentación e Historia de la Ciencia, Spain},
abstract={The main objective of this research focuses on a comparative analysis of the current state of digital dissemination and promotion of research in the Spanish University System. For achieve the objective this study focuses on examine the dissemination and promotion of research activities made by public universities, and what resources they use to allow access to this information by means of their institutional websites. The paper also identifies what strategies universities plan to develop in the nearest future by studying the trends and lines of action contemplated in their plans and/or strategic documents. A systematic and standardized review and data collection was used as methodological tool, by exploring the websites of the 50 public universities included in the Registro de Universidades, Centros y Títulos (RUCT), with a series of indicators previously defined. The results revealed that there has been considerable progress, although there is still a long way to go before the desired level of implementation in terms of availability of resources specifically aimed at the digital dissemination and visibility of research. Lastly, many initiatives have also been identified to determine the growing interest of the institutions in strengthening their strategies along these lines. © 2018, Universidad Complutense de Madrid.},
author_keywords={Digital dissemination of research;  Digital marketing;  Information access;  Institutional branding;  Promotion of scientific and research activity;  Reputation;  Scientific marketing;  Scientific visibility;  Spanish University system;  University websites},
funding_text 1={En línea con el contexto de referencia planteado en la introducción, esta investigación tiene como finalidad realizar un análisis comparativo sobre el estado actual en materia de difusión y promoción digital de la investigación a través de las páginas web institucionales de las 50 universidades públicas que forman parte del sistema universitario español y que aparecen en el Registro de Universidades, Centros y Títulos (RUCT) del Ministerio de Educación, Cultura y Deporte8.},
references={Cegarra Sánchez, J., (2012) La difusión de la investigación, , Madrid: Ediciones Díaz de Santos; (2017) La universidad española en cifras 2015/2016; (2001), 307, pp. 49400-49425. , https://www.boe.es/boe/dias/2001/12/24/pdfs/A49400-49425.pdf, Ley Orgánica 6/2001, de 21 de diciembre, de Universidades. Boletín Oficial del Estado, 24 de diciembre de 2001. [Consulta: 15/11/2016]; (2011), 131, pp. 54387-54455. , https://www.boe.es/boe/dias/2011/06/02/pdfs/BOE-A-2011-9617.pdf, Ley 14/2011, de 1 de junio, de la Ciencia, la Tecnología y la Innovación. Boletín Oficial del Estado, 2 de junio de 2011. [Consulta: 16/11/2016]; Espinosa Santos, V., Difusión y divulgación de la investigación científica (2010) IDESIA, 28, p. 3. , http://dx.doi.org/10.4067/S0718-34292010000300001; (2012) Universidad 2020: papel de las TIC en el nuevo entorno socioeconómico; (2010) Estrategia universidad 2015: contribución de las universidades al progreso socioeconómico español 2010-2015, , Madrid: Ministerio de Educación de España; Pérez-Montoro, M., Políticas universitarias de difusión de la información a través de la propia web institucional (2014) El profesional de la información, 23 (2), pp. 190-194. , http://dx.doi.org/10.3145/epi.2014.mar.12; Pinto Molina, M., Alonso Berrocal, J.L., Cordón García, J.A., Fernández Marcial, V., García Figuerola, C., García Marco, J., Gómez Camarero, C., Doucet, A.V., Análisis cualitativo de la visibilidad de la investigación de las universidades españolas a través de sus páginas web (2004) Revista Española de Documentación Científica, 23 (3), pp. 345-370; Pirnay, F., Surlemont, B.Y., Nlemvo, F., Toward a typology of university spin-offs (2003) Small Business Economics, 21 (4), pp. 355-369; Rauhvargers, A., (2013) Global University rankings and their impact, , Report II. EUA Reports on rankings 2013. Brussels: European University Association; Sanz Menéndez, L., Universidad e investigación: la financiación competitiva de los proyectos de I+D (2005) Con especial referencia a las Ciencias Sociales y Económicas. Reis, 109 (5), pp. 181-218; Saraite-Sariene, L., Gálvez Rodríguez, M., Haro De Rosario, A., Exploring determining factors of web transparency in the world's top universities (2018) Revista de Contabilidad-Spanish Accounting Review, 21 (1), pp. 63-72; Seguí Simarro, J., Poza Luján, J., Mulet Salort, J., (2015) Estrategias de divulgación científica, , Valencia: Editorial de la Universidad Politécnica de Valencia},
publisher={Universidad Complutense de Madrid},
issn={11321873},
language={Spanish},
abbrev_source_title={Rev. Gen. Inf. Doc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Marino2018734,
author={Marino, V. and Lo Presti, L.},
title={Approaches to university public engagement in the online environment: Insights from Anglo-Saxon higher education},
journal={International Journal of Educational Management},
year={2018},
volume={32},
number={5},
pages={734-748},
doi={10.1108/IJEM-10-2016-0215},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047819430&doi=10.1108%2fIJEM-10-2016-0215&partnerID=40&md5=bd7d0afc2c8427d9157544dd094792ae},
affiliation={Department of Management and Innovation Systems, University of Salerno, Fisciano, Italy},
abstract={Purpose: The purpose of this paper is to investigate the construct of online public engagement by identifying the modalities universities use to give visibility to their approach on institutional websites. Design/methodology/approach: An exploratory factor analysis outlined the principle dimensions that explain online public engagement starting from the analysis of a sample of American and English universities. To finish, a t-test shows the differences in the approaches to online public engagement in the sample universities. Findings: The results of this analysis show that the construct of public engagement used for online communication has been investigated through three dimensions and that the American and English universities have different approaches in its declination. Research limitations/implications: The analysis was conducted on a sample of American and English universities; however the study underlines the fact that the traditional approaches to public engagement can assume different connotations for online communication. Practical implications: Coherent organization of the online communication of public engagement activities can reinforce the perception of the university in the eyes of both internal and external stakeholders. For this reason, research offers interesting input for evaluating which kind of strategy should be adopted for online public engagement in line with the desired positioning and as defined by the governing bodies of the university institutions. However, the universities still need to institutionalize public engagement. Originality/value: This work constitutes the first attempt to investigate public engagement in the university context through the web, using quantitative methodologies in order to highlight the different strategic orientations and operative declinations. © 2018, Emerald Publishing Limited.},
author_keywords={Digital marketing communication;  Higher education;  Public engagement;  Website},
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correspondence_address1={Lo Presti, L.; Department of Management and Innovation Systems, University of SalernoItaly; email: llopresti@unisa.it},
publisher={Emerald Group Publishing Ltd.},
issn={0951354X},
language={English},
abbrev_source_title={Int. J. Educ. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Araujo20187,
author={Araujo, R.F.},
title={Digital scientific marketing and social media metrics: Key performance indicators of academic journals on Facebook [Marketing científico digital e métricas de mídias sociais: Indicadores-chave de desempenho de periódicos no facebook]},
journal={Informacao e Sociedade},
year={2018},
volume={28},
number={1},
pages={7-22},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046265866&partnerID=40&md5=76533136550085befe1133a51639e98e},
affiliation={Universidade Federal de Minas Gerais, Universidade Federal de Alagoas, Coodenador do Labo-ratório de Estudos Métricos da Informação na Web (Lab-iMetrics), Brazil},
abstract={Discusses digital scientific marketing to increase the audience and impact of academic journals and social media metrics as evaluating of that marketing. It analyzes the presence and performance of 67 brazilian academic journals on Facebook. The data and key performance indicators was analyzed by Fanpage Karma. The total visibility reached 82,123 fans, giving an average of 1,226 followers. The influence, by growth rate of the number of followers indicated average only 0.44%. Although an average of 271.7 interactions per journal was identified. The engagement rate was not positive for 67.1% of the journals. For reputation, the page performance index is less than 50% of the service potential. Social media as Facebook is thought to help update and can increase exposure of academic journals more interactively and more engaged. © 2018 Universidade Federal de Campina Grande. All rights reserved.},
author_keywords={Academic journal;  Facebook;  Key performance indicators;  Scientific digital marketing;  Social media metrics},
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Disponível em: Acesso em: 25 fev. 2018; Souza, E., (2013) Métricas Em Mídias Sociais: Pólvora Comunicação, , http://pt.slideshare.net/interney/mtricas-em-mdias-sociais, 2009. Disponivel em: Acesso em 18 jan; Thewall, M., A brief history of altmetrics (2014) Research Trends, 37. , http://www.researchtrends.com/wp-content/uploads/2014/05/Research_Trends_Issue_37.pdf, n. jun., Disponível em: Acesso em: 19 jul., 2014; Volmmer, C., Precourt, G., (2008) Always on: Adversiting, Marketing and Media in An Era of Consumer Control, , New York; Wozniak, T., Stangl, B., Schegg, R., Liebrich, A., The return on tourism organizations social media investments: Preliminary evidence from Belgium, France, and Switzerland (2017) Information Technology & Tourism, 17 (1), pp. 75-100. , https://doi.org/10.1007/s40558-017-0077-4, v. n. mar, Disponível em: Acesso em 22 jan., 2018},
correspondence_address1={Araujo, R.F.; Universidade Federal de Minas Gerais, Universidade Federal de Alagoas, Coodenador do Labo-ratório de Estudos Métricos da Informação na Web (Lab-iMetrics)Brazil; email: ronaldfa@hotmail.com},
publisher={Universidade Federal de Campina Grande},
issn={01040146},
language={Portuguese},
abbrev_source_title={Inf. Soc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Tarnovskaya2018455,
author={Tarnovskaya, V. and Biedenbach, G.},
title={Corporate rebranding failure and brand meanings in the digital environment},
journal={Marketing Intelligence and Planning},
year={2018},
volume={36},
number={4},
pages={455-469},
doi={10.1108/MIP-09-2017-0192},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045108582&doi=10.1108%2fMIP-09-2017-0192&partnerID=40&md5=663677954ed11547c214fb338d23c33f},
affiliation={Lund School of Economics and Management, Lund University, Lund, Sweden; Umeå School of Business, Economics and Statistics, Umeå University, Umeå, Sweden},
abstract={Purpose: The purpose of this paper is to investigate the dynamic process of brand meaning creation by multiple stakeholders during corporate rebranding in the digital environment. Design/methodology/approach: By applying a symbolic interactionist perspective, the case study analyses a failed corporate rebranding of Gap. A variety of narratives by managers, consumers, designers, and marketing professionals were captured by collecting qualitative data on Facebook, Twitter, and professional forums on the internet. Findings: The study demonstrates that the process of brand meaning creation is affected by the complexity of brand meaning negotiation within and between different stakeholder groups. The findings illustrate that the polarisation of brand meanings, in which both antagonistic and supportive forms co-exist, has a determinable impact on the outcome of corporate rebranding. Research limitations/implications: The study analyses one case of corporate rebranding failure with the focus being on the four key stakeholder groups. Future studies could examine multiple cases of successful and failed corporate rebranding, including a broader variety of internal and external stakeholders. Practical implications: Marketing managers should engage multiple stakeholders proactively during the process of brand meaning creation. They are encouraged to learn from antagonistic incidents of brand meaning negotiation as well as to utilise opportunities arising during constructive episodes of brand meaning co-creation. Originality/value: The study contributes to previous research by exploring how the process of brand meaning creation can trigger the collision of brand meanings, which lead to the failure of corporate rebranding. © 2018, Emerald Publishing Limited.},
author_keywords={Brand meaning;  Corporate branding;  Digital marketing;  Rebranding;  Stakeholder management},
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(2004) Journal of Brand Management, 11 (6), pp. 472-482; Tierney, K.D., Karpen, I.O., Westberg, K., Brand meaning cocreation: toward a conceptualization and research implications (2016) Journal of Service Theory and Practice, 26 (6), pp. 911-932; Tsai, Y.L., Dev, C.S., Chintagunta, P., What’s in a name? Assessing the impact of rebranding in the hospitality industry (2015) Journal of Marketing Research, 52 (6), pp. 865-878; Vallaster, C., von Wallpach, S., An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation (2013) Journal of Business Research, 66 (9), pp. 1505-1515; Walsh, M.F., Page Winterich, K., Mittal, V., Do logo redesigns help or hurt your brand? The role of brand commitment (2010) Journal of Product & Brand Management, 19 (2), pp. 76-84; Wilson, J.E., Bengtsson, A., Curran, C., Brand meaning gaps and dynamics: theory, research, and practice (2014) Qualitative Market Research: An International Journal, 17 (2), pp. 128-150; Yin, R.K., (2013) Case study research: Design and Methods, , Sage Publications, Thousand Oaks, CA},
correspondence_address1={Tarnovskaya, V.; Lund School of Economics and Management, Lund UniversitySweden; email: veronika.tarnovskaya@fek.lu.se},
publisher={Emerald Group Publishing Ltd.},
issn={02634503},
language={English},
abbrev_source_title={Mark. Intell. Plann.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sharma201890,
author={Sharma, D. and Gupta, A. and Mateen, A. and Pratap, S.},
title={Making sense of the changing face of Google’s search engine results page: an advertiser’s perspective},
journal={Journal of Information, Communication and Ethics in Society},
year={2018},
volume={16},
number={1},
pages={90-107},
doi={10.1108/JICES-06-2017-0035},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85043367416&doi=10.1108%2fJICES-06-2017-0035&partnerID=40&md5=61e6d1aeef1e8aef8c287ecc878a0ae9},
affiliation={Indian Institute of Management Rohtak, Rohtak, Haryana, India; Indian Institute of Management Kozhikode, Kozhikode, India; Indian Institute of Management Tiruchirappalli, Tiruchirappalli, Tamil Nadu, India},
abstract={Purpose: Google commands approximately 70 per cent of search market share worldwide, resulting in businesses investing heavily in search engine advertising on Google to target potential customers. Recently, Google changed the way in which content and ads were displayed on the search engine results page. This reshuffling of content and ads is expected to affect the advertisers who advertise on Google and/or use it to drive traffic to their websites. The purpose of this study is to analyze the impact of these changes on various stakeholders. Design/methodology/approach: Data have been collected from various sources on the internet including blogs and discussion forums. Netnography has been used as it allows a detailed evaluation of the consumers’ needs, wants and choices in a virtual space. Findings: The average cost-per-click for ads on the top positions is expected to increase. Advertisers whose ads usually occupy the lower positions would be adversely affected. To counter this, more emphasis should be placed on ad extensions and on product listing ads. In addition, organizations would benefit from increased efforts on search engine optimization. Practical implications: A variety of coping strategies have been developed that can help marketers to successfully navigate through the change, including the use of ad extensions and the use of product listing ads. Originality/value: This practice-focused paper offers guidelines for digital marketers to use sponsored search more effectively as part of their arsenal in light of some important changes recently made by Google. The potential of netnography as a research methodology has also been expanded by using it in a novel setting and in drawing up actionable insights. © 2018, Emerald Publishing Limited.},
author_keywords={Digital marketing;  Google ads;  Netnography;  Sponsored search advertising},
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(Ed; Mohan, N., The importance of being seen: viewability and brands (2013) Adwords.blogspot.in, , http://adwords.blogspot.in/2013/04/the-importance-of-being-seen.html; Nelson, M.R., Otnes, C.C., Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards (2005) Journal of Business Research, 58 (1), pp. 89-95; (2015) The cost of ad blocking, , http://downloads.pagefair.com/reports/2015_report-the_cost_of_ad_blocking.pdf; IAB internet advertising revenue report – 2015 full year results (2016) Interactive Advertising Bureau Report, , www.iab.net/media/file/IAB_Full_year_2010_0413_Final.pdf; Rageh, A., Melewar, T.C., Woodside, A., Using netnography research method to reveal the underlying dimensions of the customer/tourist experience (2013) Qualitative Market Research: An International Journal, 16 (2), pp. 126-149; Rosso, M., Jansen, B.J., Brand names as keywords in sponsored search advertising (2010) Communications of the Association for Information Systems, 27 (1), pp. 81-98. , http://aisel.aisnet.org/cgi/viewcontent.cgi?article=3532&context=cais; Sandbu, M., The systemic reach of big tech (2017) Financial Times, , www.ft.com/content/633855ce-6097-11e7-8814-0ac7eb84e5f1, July 4; Sandlin, J.A., Netnography as a consumer education research tool (2007) International Journal of Consumer Studies, 31 (3), pp. 288-294; Sayedi, A., Jerath, K., Srinivasan, K., Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising (2014) Marketing Science, 33 (4), pp. 586-608. , http://pubsonline.informs.org/doi/abs/10.1287/mksc.2013.0838; Sherman, C., (2005) A new F-word for Google search results, , www.webcitation.org/5FmwyPgDv; Smith, M.D., Brynjolfsson, E., Consumer decision-making at an internet shopbot: brand still matters (2001) The Journal of Industrial Economics, 49 (4), pp. 541-558; Speck, P.S., Elliott, M.T., The antecedents and consequences of perceived advertising clutter (1997) Journal of Current Issues & Research in Advertising, 19 (2), pp. 39-54; van Deursen, A.J.A.M., van Dijk, J.A.G.M., Using the internet: skill related problems in users’ online behavior (2009) Interacting with Computers, 21 (5-6), pp. 393-402; Wu, M.-Y., Pearce, P.L., Appraising netnography: towards insights about new markets in the digital tourist era (2014) Current Issues in Tourism, 17 (5), pp. 463-474; Xun, J., Reynolds, J., Applying netnography to market research: the case of the online forum (2010) Journal of Targeting, Measurement and Analysis for Marketing, 18 (1), pp. 17-31; Yoo, C.Y., An experimental examination of factors affecting click-through of keyword search ads (2012) Journal of Current Issues & Research in Advertising, 33 (1), pp. 56-78},
correspondence_address1={Mateen, A.; Indian Institute of Management KozhikodeIndia; email: arqumm@iimk.ac.in},
publisher={Emerald Group Publishing Ltd.},
issn={1477996X},
language={English},
abbrev_source_title={J. Inf. Commun. Ethics Soc.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Montgomery2017S117,
author={Montgomery, K.C. and Chester, J. and Milosevic, T.},
title={Children's privacy in the big data era: Research opportunities},
journal={Pediatrics},
year={2017},
volume={140},
pages={S117-S121},
doi={10.1542/peds.2016-1758O},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85033605501&doi=10.1542%2fpeds.2016-1758O&partnerID=40&md5=262ffefacd68451a384a07f6bd46a344},
affiliation={School of Communication, American University, 4400 Massachusetts Ave NW, Washington, DC  20016, United States; Center for Digital Democracy, Washington, DC, United States; Department of Media and Communication, University of Oslo, Oslo, Norway},
abstract={This article focuses on the privacy implications of advertising on social media, mobile apps, and games directed at children. Academic research on children's privacy has primarily focused on the safety risks involved in sharing personal information on the Internet, leaving market forces (such as commercial data collection) as a less discussed aspect of children's privacy. Yet, children's privacy in the digital era cannot be fully understood without examining marketing practices, especially in the context of 'big data.' As children increasingly consume content on an ever-expanding variety of digital devices, media and advertising industries are creating new ways to track their behaviors and target them with personalized content and marketing messages based on individual profiles. The advent of the so-called Internet of Things, with its ubiquitous sensors, is expanding these data collection and profiling practices. These trends raise serious concerns about digital dossiers that could follow young people into adulthood, affecting their access to education, employment, health care, and financial services. Although US privacy law provides some safeguards for children younger than 13 years old online, adolescents are afforded no such protections. Moreover, scholarship on children and privacy continues to lag behind the changes taking place in global media, advertising, and technology. This article proposes collaboration among researchers from a range of fields that will enable cross-disciplinary studies addressing not only the developmental issues related to different age groups but also the design of digital media platforms and the strategies used to influence young people. Copyright © 2017 by the American Academy of Pediatrics.},
keywords={academic research;  access to information;  act;  Article;  artificial intelligence;  behavior;  big data;  child;  children privacy;  commercial phenomena;  computer technology;  data processing;  digital communication;  digital marketing;  digital media;  environment;  government regulation;  human;  human computer interaction;  information dissemination;  information processing;  Internet;  mass communication;  medical information;  medical research;  online behavior;  online environment;  online system;  priority journal;  privacy;  social media;  social network;  technology;  child;  child behavior;  interdisciplinary education;  mobile application;  privacy;  procedures;  psychology;  trends;  utilization, Biomedical Research;  Child;  Child Behavior;  Data Collection;  Humans;  Information Dissemination;  Interdisciplinary Studies;  Internet;  Mobile Applications;  Privacy;  Social Media},
funding_details={Robert Wood Johnson FoundationRobert Wood Johnson Foundation},
funding_text 1={FUNDING: Supported in part by the Robert Wood Johnson Foundation and Digital Trust. This special supplement, “Children, Adolescents, and Screens: What We Know and What We Need to Learn,” was made possible through the financial support of Children and Screens: Institute of Digital Media and Child Development.},
references={Mauro, A.D., Greco, M., Grimaldi, M., What is big data? A consensual definition and a review of key research topics (2015) AIP Conference Proceedings, 1644, pp. 97-104; Watkins, S.C., (2009) The Young and The Digital: What The Migration to Social-Network Sites, Games, and Anytime, Anywhere Media Means for Our Future, , Boston, MA: Beacon Press; Boyd, D., (2014) It'S Complicated: The Social Lives of Networked Teens, , New Haven, CT: yale University Press; Subrahmanyam, K., Amahel, D., (2012) Digital Youth: The Role of Media in Development, , New York, Ny: Springer; Montgomery, K.C., (2007) Generation Digital: Politics, Commerce, and Childhood in The Age of The Internet, pp. 179-207. , Cambridge, MA: MIT Press; Livingstone, S., Alafsson, K., Staksrud, E., Social networking, age and privacy (2011) EU Kids Online, , www.lse.ac.uk/media@lse/research/EUKidsOnline/EUKidsII(2009-11)/EUKidsOnlineIIReports/ShortSNS.pdf, Accessed September 12, 2017; Hurley, D., Taking the long way home: The human right of privacy (2015) Privacy in The Modern Age, pp. 70-77. , Rotenberg M, Horwitz J, Scott J, eds. New York, Ny: The New Press; Mayer-Schanberger, V., Cukier, K., (2013) Big Data: A Revolution That Will Transform How We Live, Work, and Think, , New York, Ny: Houghton Mifflin Harcourt; Kids' Audience Behavior Across Platforms, , www.nielsen.com/us/en/insights/reports/2015/kids-audience-behavior-across-platforms.html, Accessed August 6, 2015; Media use in school-aged children and adolescents (2016) Pediatrics, 138 (5), p. e20162592. , Council on Communications and Media; Turow, J., (2013) The Daily You: How The New Advertising Industry Is Defining Your Identity and Your Worth, , New Haven, CT: yale University Press; Sicular, S., Gartner's big data definition consists of three parts, not to be confused with three V'S, , https://www.forbes.com/sites/gartnergroup/2013/03/27/gartners-big-data-definition-consists-of-three-parts-not-to-be-confused-with-three-vs, Accessed September 12, 2017; The Big Data Conundrum: How to Define It?, , https://www.technologyreview.com/s/519851/the-big-data-conundrum-how-to-define-it/, Accessed September 12, 2017; Industry Solutions, , https://www.salesforce.com/solutions/industries/, Accessed September 12, 2017; Noreen, S., A lot to 'like' about social CRM All Analytics, , www.allanalytics.com/author.asp?section_id=2220&doc_id=245991, Accessed June 20, 2012; Find Hispanic Consumers Based on Country of Origin, , https://maxpoint.com/us/find-topcommunities-multicultural-consumers/, Accessed September 12, 2017; Applebaum, M., Ethnic marketing research, part 1: Where culture meets shoppers Path to Purchase Institute, , https://p2pi.org/article/ethnic-marketing-research-part-1-where-culture-meets-shoppers, Accessed July 22, 2015; Maddox, T., Top IoT and wearable tech trends for 2016: Smartwatches in transition as smartglasses rule TechRepublic, , www.techrepublic.com/article/top-iot-and-wearable-tech-trends-for-2016smartwatches-in-transition-as-smartglasses-rule/, Accessed January 14, 2016; Burrus, D., The internet of things is far bigger than anyone realizes Wired, , www.wired.com/insights/2014/11/the-internet-of-things-bigger/, Accessed November 2014; Hu, C., Mattel's new 'Hello Barbie' records kids' voices and sends the intel back to corporate Quartz, , http://qz.com/362891/new-hello-barbie-records-kids-voices-and-sends-the-intel-back-to-mattel/, Accessed March 15, 2015; Part 312'children's online privacy protection rule Electronic Code of Federal Regulations, , www.ecfr.gov/cgi-bin/text-idx?SID=4939e77c77a1a1a08c1cbf905fc4b409&node=16:1.0.1.3.36&rgn=div5, US government Publishing Office. Accessed September 12, 2017; FTC Strengthens Kids' Privacy, Gives Parents Greater Control over Their Information by Amending Children'S Online Privacy Protection Rule, , www.ftc.gov/news-events/press-releases/2012/12/ftc-strengthens-kids-privacy-gives-parents-greater-control-over, Accessed December 19, 2012; Boyd, D., Hargittai, E., Facebook privacy settings: Who cares? (2010) First Monday, 15 (8); Marwick, A.E., Boyd, D., Networked privacy: How teenagers negotiate context in social media (2014) New Media Soc, 16 (7), pp. 1051-1067. , abstract; Lapenta, H., Jorgensen, R.F., Youth, privacy and online media: Framing the right to privacy in public policy-making (2015) First Monday, 20 (3); Wonsun, S., Jisu, H., Faber, R.J., Tweens' online privacy risks and the role of parental mediation (2012) J Broadcast Electron Media, 56 (4), pp. 632-649; John, D.R., Consumer socialization of children: A retrospective look at twenty-five years of research (1999) J Consum Res, 26 (3), pp. 183-213; Kunkel, D., The role of research in the regulation of U.S. Children's television advertising (1990) Sci Commun, 12 (1), pp. 101-119; Strasburger, V.C., Children, adolescents, and advertising (2006) Pediatrics, 118 (6), pp. 2563-2569; Wright, P., Friestad, M., Boush, D.M., The development of marketplace persuasion knowledge in children, adolescents, and young adults (2005) J Publ Pol Market, 24 (2), pp. 222-223; Pechmann, C., Levine, L., Loughlin, S., Leslie, F., Impulsive and self-conscious: Adolescents' vulnerability to advertising and promotion (2005) J Publ Pol Market, 24 (2), pp. 202-221; (2011) The Science of Adolescent Risk-Taking: Workshop Report, , Committee on the Science of Adolescence, Board on Children, youth, and Families, of the Institute of Medicine and National Research Council. Washington, DC: The National Academies Press},
correspondence_address1={Montgomery, K.C.; School of Communication, American University, 4400 Massachusetts Ave NW, United States; email: kcm@american.edu},
publisher={American Academy of Pediatrics},
issn={00314005},
coden={PEDIA},
pubmed_id={29093045},
language={English},
abbrev_source_title={Pediatrics},
document_type={Article},
source={Scopus},
}

@ARTICLE{Singh2017123,
author={Singh, S. and Swait, J.},
title={Channels for search and purchase: Does mobile Internet matter?},
journal={Journal of Retailing and Consumer Services},
year={2017},
volume={39},
pages={123-134},
doi={10.1016/j.jretconser.2017.05.014},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026550682&doi=10.1016%2fj.jretconser.2017.05.014&partnerID=40&md5=6b4abdbf765b27f8f11f016fba2bf859},
affiliation={University of Technology Sydney, 5 Broadway, Ultimo, NSW  2007, Australia; Institute for Choice, University of South Australia, Level 13/140 Arthur Street, North Sydney, NSW  2060, Australia},
abstract={Recent industry reports indicate that consumers own four digital devices on an average, and switching devices during shopping is the “new normal.” The addition of mobile Internet as a new channel of search and purchase has spurred the adoption of the digital medium, and easy accessibility of the Internet on multiple devices is influencing shopping patterns. A consumer may prefer some channels for search and others for purchase or use a combination of channels to search and purchase simultaneously. As a new channel, it is unclear 1) whether mobile Internet offers greater search or purchase benefits and 2) what type of products are more suitable for mobile Internet search and purchase. In this study, we develop a framework that describes the factors that drive the use of mobile Internet in a multi-channel environment. We test the framework using survey data from a sample of U.S consumers. The main findings from our study indicate that 1) the choice of channel combinations that include mobile relative to other channel combinations increases with an increase in perceived search convenience of mobile channel. 2) in the digital channel, mobile and desktop differ in their utility along search dimensions. The probability of choosing channel combinations that include mobile increases due to search convenience whereas desktop is attractive due to perceived gains of price comparison search; and 3) mobile Internet search increases for consumers searching for utilitarian products. The insights from this study deepen our understanding of how digital media is used in the search-purchase process and have important managerial implications. © 2017 Elsevier Ltd},
author_keywords={Consumer choice;  Consumer search;  Digital marketing;  Mobile Internet;  Multiple channels},
keywords={consumption behavior;  electronic commerce;  Internet;  marketing;  mobile communication;  shopping activity, United States},
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correspondence_address1={Singh, S.; University of Technology Sydney, 5 Broadway, Australia; email: Sonika.Singh@uts.edu.au},
publisher={Elsevier Ltd},
issn={09696989},
language={English},
abbrev_source_title={J. Retail. Consum. Serv.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Vrontis2017271,
author={Vrontis, D. and Thrassou, A. and Amirkhanpour, M.},
title={B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies},
journal={Technological Forecasting and Social Change},
year={2017},
volume={124},
pages={271-282},
doi={10.1016/j.techfore.2016.10.064},
note={cited By 7},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85008162623&doi=10.1016%2fj.techfore.2016.10.064&partnerID=40&md5=fecf78c510fcf6b9a27ecc5de8ef2dda},
affiliation={School of Business, University of Nicosia, 46 Makedonitissas Ave., P.O. Box 24005, Nicosia, 1700, Cyprus; Faculty of Business, Education & Professional Studies, University of Gloucestershire, Cheltenham & Gloucester, United Kingdom},
abstract={The paper transcends the simply functional and oligo-dimensional approach to smart retailing, in order to provide a comprehensive, value-based analysis of its B2C relationship. Methodologically, it is a theoretically developed conceptual work, refined through qualitative primary research. Specifically, combining narrative and meta-synthetic literature analyses with interviews it undertakes an extensive theoretical review on the subject and its peripheral and contextual factors; it identifies the value categories and individual elements, which explicitly or implicitly define the smart retailing B2C relationships and synergies; and prescriptively incorporates all into a single, provisional, value-based, multi-dimensional framework for B2C smart retailing. The findings give rise to ‘value’ as superior means of understanding the smart retailing B2C relationship and as the ultimate ends on both sides of the relationship; both largely consequent to the changing underlying contemporary business and consumer motivators. Additionally, smart retailing ‘soft value’ manifestations are delineated and proposed as particular sources of retailers' lasting and inimitable competitive advantages; while smart retailing itself is found to have outgrown its traditional role to become a holistic strategic approach to the retailing business. © 2016 Elsevier Inc.},
author_keywords={Consumer;  Digital marketing;  Mobile marketing;  Smart B2C interactions;  Smart retailing;  Value},
keywords={Competition;  Marketing, Consumer;  Digital marketing;  Mobile marketing;  Smart retailing;  Value, Commerce, marketing;  mobile phone;  retailing},
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correspondence_address1={Thrassou, A.; School of Business, University of Nicosia, 46 Makedonitissas Ave., P.O. Box 24005, Cyprus; email: thrassou.a@unic.ac.cy},
publisher={Elsevier Inc.},
issn={00401625},
language={English},
abbrev_source_title={Technol. Forecast. Soc. Change},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lindsey-Mullikin2017473,
author={Lindsey-Mullikin, J. and Borin, N.},
title={Why strategy is key for successful social media sales},
journal={Business Horizons},
year={2017},
volume={60},
number={4},
pages={473-482},
doi={10.1016/j.bushor.2017.03.005},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017567092&doi=10.1016%2fj.bushor.2017.03.005&partnerID=40&md5=3f79fa9c92d20d40b68e9047799c1206},
affiliation={Orfalea College of Business, California Polytechnic State University, One Grand Avenue, San Luis Obispo, CA  93407, United States},
abstract={Many successful companies spend substantial time and effort engaging with potential consumers on social media sites. They determine how consumers spend their time online and develop interesting content to increase awareness and enjoyment of the brand—often only to lose those potential customers because the purchase process becomes too difficult once consumers have decided to buy the product. New technology recently introduced by third-party vendors allows companies to offer a sales option directly on social media websites such as Facebook and Instagram. In this article, we present the effects on the consumer decision process created by the ‘Buy Now’ option across the consideration, evaluation, purchase, and post-purchase stages. We compare and contrast three distinct decision models: (1) traditional media only, (2) traditional media and social media with only a communication capability, and (3) traditional media and social media with the added function of immediate purchase. We argue that though the possibility of buying on social media will decrease the number of brands considered and evaluated, the number of purchases and amount of brand advocacy will increase significantly due to the ease of purchase. We conclude with some recommendations on future research. © 2017 Kelley School of Business, Indiana University},
author_keywords={Brand social media;  Consumer decision-making process;  Digital marketing;  Retail social media;  Social media sales},
references={Aggarwal, P., Vaidyanathan, R., Use it or lose it: Purchase acceleration effects of time-limited promotions (2003) Journal of Consumer Behavior, 2 (4), pp. 393-403; Cialdini, R.B., Influence: The psychology of persuasion (2007), Harper Collins New York; Coulter, K.S., Roggeveen, A., Deal or no deal? How number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites (2012) Journal of Research in Interactive Marketing, 6 (2), pp. 78-95; Court, D., Elzinga, D., Mulder, S., Vetvik, O.J., The consumer decision journey (2009) McKinsey Quarterly, 3, pp. 1-11; Dean, D.H., Lang, J.J., Comparing three signals of service quality (2008) Journal of Services Marketing, 22 (1), pp. 48-58; http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357#sthash.IBpDFlob.dpuf, eMarketer. (2015, April 15). Social network ad spending to hit $23.68 billion worldwide in 2015. Retrieved from; Grewal, D., Levy, M., Marketing (2013), 4th ed. McGraw-Hill Education New York; Hanna, R., Rohm, A., Crittenden, V.L., We're all connected: The power of the social media ecosystem (2011) Business Horizons, 54 (3), pp. 265-273; Heath, C., Heath, D., Switch: How to change things when change is hard (2010), Random House New York; Hellofs, L.L., Jacobson, R., Market share and customers’ perceptions of quality: When can firms grow their way to higher versus lower quality? (1999) Journal of Marketing, 63 (1), pp. 16-25; Hudson, S., Hudson, R., Engaging with consumers using social media: A case study of music festivals (2003) International Journal of Event and Festival Management, 4 (3), pp. 206-223; Inman, J.J., McAllister, L., Do coupon expiration dates affect consumer behavior? (1994) Journal of Marketing Research, 31 (3), pp. 423-428; Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., Kannan, P.K., From social to sale: The effects of firm-generated content in social media on customer behavior (2016) Journal of Marketing, 80 (1), pp. 7-25; Lawrence, J., (2015), http://www.practicalecommerce.com/articles/82352-7-Tools-for-Instagram-to-Sell-Products, (March 3). 7 tools to sell products on Instagram. Retrieved from; Leinbach-Reyhle, N., (2015), http://www.forbes.com/sites/nicoleleinbachreyhle/2015/08/26/instagram-users-can-become-consumers-thanks-to-a-new-app-launching-today/#54e2f2bc3fc5, Instagram users can become consumers thanks to a new app launching today. Forbes. Retrieved from; Lovett, M.J., Staelin, R., The role of paid, earned, and owned media in building entertainment brands: Reminding, informing, and enhancing enjoyment (2016) Marketing Science, 35 (1), pp. 142-157; Mangold, W.G., Faulds, D.J., Social media: The new hybrid element of the promotion mix (2009) Business Horizons, 52 (4), pp. 357-365; O'Connor, C., (2014), http://www.forbes.com/sites/clareoconnor/2014/08/28/buy-what-you-like-you-can-now-shop-straight-from-instagram/#354c6a9134d6, (August 28). Buy what you ‘like’: You can now shop straight from Instagram. Forbes. Retrieved from; http://www.prnewswire.com/news-releases/new-study-suggests-integrated-social-media-drives-sales-123803569.html, Ogilvy & Mather. (2011, June 14). New study suggests integrated social media drives sales. PR Newswire. Retrieved from; Patterson, M., (2015), http://sproutsocial.com/insights/new-social-media-demographics, (May 4). Social media demographics to inform a better segmentation strategy. Sprout Social. Retrieved from; Peter, J.P., Olson, J.C., Consumer behavior and marketing strategy (2009), McGraw-Hill New York; Sirakaya, E., Woodside, A.G., Building and testing theories of decision making by travelers (2005) Tourism Management, 26 (6), pp. 815-832; Solomon, M.R., Consumer behavior: Buying, having, and being (2009), Prentice Hall Upper Saddle River, NJ; Trusov, M., Bucklin, R.E., Pauwels, K., Effects of word of mouth versus traditional marketing: Findings from an internet social networking site (2009) Journal of Marketing, 73 (3), pp. 90-102; Zaryouni, H., (2015), https://www.l2inc.com/instagram-solves-the-commerce-problem/2015/blog, (March 4). Instagram solves the commerce problem. L2 Daily. Retrieved from; (2016), https://zephoria.com/top-15-valuable-facebook-statistics/, (December). The top 20 valuable Facebook statistics. Retrieved from},
correspondence_address1={Lindsey-Mullikin, J.; Orfalea College of Business, California Polytechnic State University, One Grand Avenue, United States; email: jlindsey@calpoly.edu},
publisher={Elsevier Ltd},
issn={00076813},
coden={BHORA},
language={English},
abbrev_source_title={Bus. Horiz.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Mishra2017204,
author={Mishra, K.E. and Wilder, K. and Mishra, A.K.},
title={Digital literacy in the marketing curriculum: Are female college students prepared for digital jobs?},
journal={Industry and Higher Education},
year={2017},
volume={31},
number={3},
pages={204-211},
doi={10.1177/0950422217697838},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85034642271&doi=10.1177%2f0950422217697838&partnerID=40&md5=5181f1a60f87230c48d40cf322314974},
affiliation={East Carolina University, United States; Meredith College, United States},
abstract={Employers seeking to capitalize on current marketing graduates’ technological savvy may find a disappointing gap between their expectations and students’ digital preparedness. This study examines these issues by investigating female students’ attitudes and expectations with regard to using digital tools in marketing coursework and in a future career. Although students often claim they are confident about using technology, many actually feel discomfort about their preparedness for using technology in career contexts. Females in particular struggle to feel confident about their technological competence. This presents a challenge for marketing instruction, because employers have indicated that digital tools are critical for new marketing careers. Thus, it is incumbent upon marketing faculty to help prepare students for the job market not only by offering instruction on marketing’s theoretical foundations but also by providing hands-on opportunities for students to improve their digital skills and confidence. © 2017, © The Author(s) 2017.},
author_keywords={digital literacy;  digital marketing;  employment readiness;  undergraduate marketing curriculum},
references={Bal, A.S., Grewal, D., Mills, A., Engaging students with social media (2015) Journal of Marketing Education, pp. 1-14; Brocato, E.D., White, N.J., Bartkus, K., Social media and marketing education: a review of current practices in curriculum development (2015) Journal of Marketing Education, 37 (2), pp. 76-87; Buzzard, C., Crittenden, V.L., Crittenden, W.F., The use of digital technologies in the classroom: a teaching and learning perspective (2011) Journal of Marketing Education, 33 (2), pp. 131-139; Cowley, S., (2015) Email interview with Mishra, K; Crittenden, V., Crittenden, W., Digital and social media marketing in business education: Implications for the marketing curriculum (2015) Journal of Marketing Education, 37 (2), pp. 71-75; Dennis, J., Designing relevant marketing curriculum: the state of the nation (2014) The Marketing Review, 14 (1), pp. 49-66; Duffy, K., Ney, J., Exploring the divides among students, educators, and practitioners in the use of digital media as a pedagogical tool (2015) Journal of Marketing Education, 37 (2), pp. 104-113; Faulds, D.J., Mangold, W.G., Developing a social media and marketing course (2014) Marketing Education Review, 24 (2), pp. 127-144; Finch, D., Nadeau, J., O’Reilly, N., The future of marketing education: a practitioner’s perspective (2012) Journal of Marketing Education, 35 (1), pp. 54-67; Fowler, K., Thomas, V.L., Creating a professional blog the impact of student learning styles on perceptions of learning (2015) Journal of Marketing Education, 37 (3), pp. 1-9; (2015) Blurring lines: how business and technology skills are merging to create high opportunity hybrid jobs, , http://burning-glass.com/wp-content/uploads/Blurring_Lines_Hybrid_Jobs_Report.pdf, accessed 27 November 2016; Gurer, D., Camp, T., An ACM-W literature review on women in computing (2002) CSE Bulletin, 34 (2), pp. 121-127; Harrigan, P., Hulbert, B., How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education (2011) Journal of Marketing Education, 33 (3), pp. 253-272; Johnson, R., Edmundson-Bird, D., Keegan, B., Digital literacy: digital maturity or digital bravery? (2012) The Higher Education Academy, 4 (2), pp. 3-15; Lee-John, K., (2015) Personal conversation with Mishra, K; Martin, A., Grudziecki, J., DigEuLit: concepts and tools for digital literacy development (2006) Innovation in Teaching and Learning in Information and Computer Sciences, 5 (4), pp. 1-19; Miller, F.I., Mangold, W.G., Roach, J., Building the technology toolkit of marketing students: the emerging technologies in marketing initiative (2013) Journal of Marketing Education, 23 (2), pp. 121-135; Mishra, K.E., Wilder, K., Mishra, A.K., (2015) Updating the Marketing Curriculum: Blending student, professor and market demands, , Presented to the Marketing Management Educator’s Conference, Puerto Rico; Munoz, C.L., Wood, N.T., Update status: the state of social media marketing curriculum (2015) Journal of Marketing Education, 37 (2), pp. 88-103; Neier, S., Zayer, L.T., Students’ perceptions and experiences of social media in higher education (2015) Journal of Marketing Education, 37 (3), pp. 133-143; O’Keefe, R.D., Hamer, L.O., Market-based curriculum revision: a suggested process for curriculum maintenance (2010) Journal for Advancement of Marketing Education, 17, pp. 74-82; Parasuraman, A., Colby, C.L., An updated and streamlined technology-readiness index: TRI 2.0 (2014) Journal of Service Research, 18 (1), pp. 59-74; Pentina, I., Using social media to address curriculum objectives in integrated marketing communications course (2010) Journal for Advancement of Marketing Education, 17, pp. 104-111; Redecker, C., Ala-Mutka, K., Bacigalupo, M., (2009) Learning 2.0: The Impact of Web 2.0 Innovations on Education and Training in Europe, , Seville, European Commission, Joint Research Centre, Institute for Prospective Technological Studies; Roberts, S.D., Micken, K.S., Marketing digital offerings is different: strategies for teaching about digital offerings in the marketing classroom (2014) Journal of Education for Business, 90 (2), pp. 96-102; Schroeter, C., Higgins, L., The impact of guided vs. self-directed instruction on student’s information literacy skills (2015) Journal for Advancement of Marketing Education, 23 (1), p. 1; Schultz, D.E., Tannenbaum, S.I., Lauterborn, R.F., (1993) Integrated Marketing Communication: Pulling it Together and Making it Work, , Chicago, NTC; Summak, M., Semih, M.B., Samancıoğlu, M., Technology readiness of primary school teachers: a case study in Turkey (2010) Procedia-Social and Behavioral Sciences, 2 (2), pp. 2671-2675; Tuten, T., Marks, M., The adoption of social media as educational technology among marketing educators (2012) Marketing Education Review, 22 (3), pp. 201-214; Williams, D.L., Crittenden, V.L., Keo, T., The use of social media: an exploratory study of usage among digital native (2012) Journal of Public Affairs, 12 (2), pp. 127-136; Wymbs, C., Digital marketing: the time for a new ‘academic major’ has arrived (2011) Journal of Marketing Education, 33 (1), pp. 93-106},
correspondence_address1={Mishra, K.E.; East Carolina University, College of Business, 3132 Bate, United States; email: mishrak16@ecu.edu},
publisher={SAGE Publications Ltd},
issn={09504222},
language={English},
abbrev_source_title={Ind. High. Edu.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ho2017250,
author={Ho, Y.-C. and Ho, Y.-J. and Tanc, Y.},
title={Online cash-back shopping: Implications for consumers and e-businesses},
journal={Information Systems Research},
year={2017},
volume={28},
number={2},
pages={250-264},
doi={10.1287/isre.2017.0693},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021080382&doi=10.1287%2fisre.2017.0693&partnerID=40&md5=404650dbf02c73223db15edc9b5e7f0a},
affiliation={School of Business, George Washington University, Washington, DC  20052, United States; Smeal School of Business, Pennsylvania State University, University Park, PA  16802, United States; Michael G. Foster School of Business, University of Washington, Seattle, WA  98195, United States; School of Economics and Management, Tsinghua University, Beijjing, 100084, China},
abstract={Through reimbursing a portion of the transactional amount to some consumers in a form of cash back, merchants are able to exercise third-degree price discrimination by offering two asymmetric prices via an online dual channel. To better understand such a novel pricing mechanism, we develop a game theoretical model and start our analyses with a market consisting of one merchant, one affiliate site, and consumers heterogeneous in their product valuation. From a price point of view, cash-back shopping appears to provide site users with a saving opportunity since the effective post-cash-back price they pay is perceived to be lower than the regular price targeted at nonusers. However, we find that under some conditions, this seemingly lower price could be actually higher, compared with the optimal uniform price when the merchant does not price discriminate. An important implication is that all consumers may end up suffering from higher prices in the presence of the cash-back mechanism. This surprising result, referred to as the cash-back paradox, defies a common intuition that a price-discriminating firm must raise the price for one segment of consumers but decrease it for the other. We also develop two extensions to seek explanations behind various industry practices.We find that it is in a merchant's best interest to affiliate with multiple sites, and the resulting competition improves overall market efficiency. Moreover, merchants who are disadvantageous in brand valuation should target price-sensitive consumers by strategically offering cash-back deals. Our results, consistent with several real-world observations, have useful implications for marketers. © 2017 INFORMS.},
author_keywords={Cash back;  Digital marketing;  Double marginalization;  Dual channel;  Electronic commerce;  Game theory;  Price discrimination;  Promotions},
keywords={Commerce;  Competition;  Electronic commerce;  Game theory;  Marketing, Cash back;  Digital marketing;  Double marginalization;  Dual channel;  Price discrimination;  Promotions, Costs},
references={Abhishek, V., Jerath, K., Zhang, Z.J., Agency selling or reselling? Channel structures in electronic retailing (2016) Management Sci, 62 (8), pp. 2259-2280; Banks, J., Moorthy, S., A model of price promotions with consumer search (1999) Internat. J. Indust. Organ, 17 (3), pp. 371-398; Bawa, K., Shoemaker, R.W., The effects of a direct mail coupon on brand choice behavior (1987) J. Marketing Res, 24 (4), pp. 370-376; Borenstein, S., Price discrimination in free-entry markets.RAND J (1985) Econom, 16 (3), pp. 380-397; Chen, Y., Moorthy, S., Zhang, Z.J., Research note-Price discrimination after the purchase: Rebates as state-dependent discounts (2005) Management Sci, 51 (7), pp. 1131-1140; Corts, K.S., Third-degree price discrimination in oligopoly: Allout competition and strategic commitment (1998) RAND J. Econom, 29 (2), pp. 306-323; Coughlan, A.T., Soberman, D.A., Strategic segmentation using outlet malls (2005) Internat. J. Res. Marketing, 22 (1), pp. 61-86; Dellarocas, C., Double marginalization in performance-based advertising: Implications and solutions (2012) Management Sci, 58 (6), pp. 1178-1195; Dhar, S.K., Raju, J.S., The effects of cross-ruff coupons on sales and profits (1998) Management Sci, 44 (11), pp. 1501-1516; Dukes, A.J., Gal-Or, E., Srinivasan, K., Channel bargaining with retailer asymmetry (2006) J. Marketing Res, 43 (1), pp. 84-97; Fudenberg, D., Levine, D.K., (1998) The Theory of Learning in Games, 2. , (MIT Press, Cambridge, MA); Garth, G., (2012) Pull marketing vs, , http://blog.whitesharkmedia.com/why-every-small-mid-sized-business-focus-pull-marketing, push marketing: Definition, explanation and benefits. White Shark Media (July 27); Gerstner, E., Hess, J.D., A theory of channel price promotions (1991) Amer. Econom. Rev, 81 (4), pp. 872-886; Gerstner, E., Hess, J.D., Holthausen, D.M., Price discrimination through a distribution channel: Theory and evidence (1994) Amer. Econom. Rev, 84 (5), pp. 1437-1445; Hoge, P., (2011) Shopping site Ebates rings up revenue growth, , http://www.bizjournals.com/sanfrancisco/print-edition/2011/05/20/shopping-site-ebates-rings-up-revenue.html?page=all, San Francisco Bus. Times (May 20); Holmes, T.J., The effects of third-degree price discrimination in oligopoly (1989) Amer. Econom. Rev, 79 (1), pp. 244-250; Iyer, G., Coordinating channels under price and nonprice competition (1998) Marketing Sci, 17 (4), pp. 338-355; Jeuland, A.P., Narasimhan, C., Dealing-temporary price cuts-by seller as buyer discrimination mechanism (1985) J. Bus, 58 (3), pp. 295-308; Katz, M.L., Price discrimination and monopolistic competition (1984) Econometrica, 52 (6), pp. 1453-1471; Lu, Q., Moorthy, S., Coupons versus rebates (2007) Marketing Sci, 26 (1), pp. 67-82; Mehra, A., Kumar, S., Raju, J.S., Competitive strategies for brickand-mortar stores to counter showrooming (2017) Management Sci, , Forthcoming; Narasimhan, C., A price discrimination theory of coupons (1984) Marketing Sci, 3 (2), pp. 128-147; Nash, J.F., Jr., The bargaining problem (1950) Econometrica, 18 (2), pp. 155-162; Neslin, S.A., A market response model for coupon promotions (1990) Marketing Sci, 9 (2), pp. 125-145; Raju, J.S., Dhar, S.K., Morrison, D.G., The effect of package coupons on brand choice (1994) Marketing Sci, 13 (2), pp. 145-164; Rand, M., (2005) Comparison shopping on sale, , http://www.forbes.com/2005/12/14/bow05121401.html, Forbes (December 14); Shaffer, G., Zhang, Z.J., Competitive coupon targeting (1995) Marketing Sci, 14 (4), pp. 395-416; Swan, M., (2010) Should marketers use cashback sites?, , http://econsultancy.com/us/blog/6724-overview-of-cashback-sites, Econsultancy (October 22); Swan, M., How can retailers use affiliates for customer acquisition?, p. 2010. , http://econsultancy.com/us/blog/6839-how-can-retailers-use-affiliates-for-customer-acquisition, Econsultancy (November 11); Swan, M., (2011) Affiliate marketing: How promotional methods are changing, , http://econsultancy.com/us/blog/7109-affiliate-marketing-how-promotional-methods-have-changed, Econsultancy (February 2); Tan, X., Ho, Y.-C.C., Tan, Y., (2016) Money maker or money loser? The dilemma of membership free shipping, , Working paper, University of Washington, Seattle; Vana, P., Lambrecht, A., Bertini, M., (2015) Cashback is cash forward: Delaying a discount to increase future spending, , Working paper, London Business School, London; Williams, G., (2014) How to get the most out of cash-back sites, , http://money.usnews.com/money/personal-finance/articles/2014/11/04/how-to-get-the-most-out-of-cash-back-sites, U.S. News World Rep. (November 4)},
publisher={INFORMS Inst.for Operations Res.and the Management Sciences},
issn={10477047},
language={English},
abbrev_source_title={Inf. Syst. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rajan20177,
author={Rajan, C.R. and Swaminathan, T.N. and Pavithra, M.R.},
title={Key drivers of purchase intent by Indian consumers in omni-channel shopping},
journal={Indian Journal of Marketing},
year={2017},
volume={47},
number={5},
pages={7-20},
doi={10.17010/ijom/2017/v47/i5/114233},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85018899819&doi=10.17010%2fijom%2f2017%2fv47%2fi5%2f114233&partnerID=40&md5=41e6ed2d3bcaf95548bc5c7937e83aba},
affiliation={Great Lakes Institute of Management, NPL, Devi Building, 111, L.B. Road, Thiruvanmiyur, Chennai, 600 041, India; IT Operations and Analytics, Great Lakes Institute of Management, NPL, Devi Building, 111, L.B. Road, Thiruvanmiyur, Chennai, 600 041, India},
abstract={10 years ago in India, any retail focused on making the products available in the stores and help customers buy the same when they walked in. Today, with the availability of the Internet, smart phones, and tablets, the patterns of customer buying have changed. There are numerous apps and websites available to help customers find the right product, recommendations, offers and discounts at the click of a button anywhere, anytime. The boundaries of retail channels are eroding-a customer could be standing in a retail store and accessing information and offers available on a website. In the current scenario, shoppers are not just shopping online, but are merging their online and offline shopping practices. There are multiple channels available to customers and they, at a time, access one channel while in the middle of another channel, like accessing a mobile app from a store. Brick and mortar (B&M) retailers also face a continuous challenge from e-commerce retailers, who work with lower overhead costs and provide the best deals to customers on every purchase. Considering the paucity of literature and lack of adequate research on omni-channel in the Indian context, and emergence of implementing a true omni-channel strategy as a tool for the full integration of the offline and the online customer shopping experience, this study was undertaken to analyze the factors which influenced the purchase intent of the customer in omni-channel buying. Both qualitative and quantitative research was carried out to arrive at the variables, and hypotheses and statistical packages such as Excel and SPSS were employed to test the hypotheses. From this study, it emerged that in an omni-channel approach to consumer purchase intent by an Indian consumer, for it to be impactful, it must be supported by systems that make the order status visible to customers. There is likely to be a better buyer response if the product codes of the product across channels are the same. Further locationbased promotions positively impacted purchase intent. Companies would, therefore, benefit by adopting digital strategies that augment consistent product codes across channels, real time tracking of orders, and location based promotions based upon this research.},
author_keywords={Brick & mortar;  Digital marketing;  E-commerce;  Indian consumer;  Multi channel;  Omni-channel;  Shopping behavior},
references={Abdi, H., The Kendall rank correlation coefficient (2007) Encyclopaedia of Measurement and Statistics, pp. 508-510. , Thousand Oaks, CA: Sage; Bick, G., Abratt, R., The future role of retail bank managers in South Africa: A survey-based investigation of the perceptions of retail branch managers (2008) Management Dynamics: Journal of the Southern African Institute for ManagementScientists, 17 (4), pp. 18-31; Burns, A.C., Bush, R.F., Marketing research (2009), pp. 200-231. , 5th ed. New Delhi: Pearson Education (Dorling Kindersley India PvtXtd.); Carroll, D., Guzman, I., (2015) The new omni-channel approach to serving customers: Strategy implications for communications service providers, , http://www.accenture.conVSiteCollectionDocuments/communications/accenture-new-onmi-channelapproach-serving-customers.pdf; Chatterjee, P., Cross-channel product ordering and payment policies in multichannel retailing: Implications for shopping behavior and retailer profitability (2006) Journal of Shopping Center Research, 13 (2), pp. 31-56; Cormode, G., Krishnamurthy, B., Key differences between web 1.0 and web 2.0 (2008) First Monday, 13 (6). , http://firs1nionday.Org/ojs/index.php/frn/article/view/2125/1972; Damanpour, F., Damanpour, J.A., E-business e-commerce evolution: Perspective and strategy (2001) Managerial Finance, 27 (7), pp. 16-33; Das, G., Factors affecting Indian shoppers' attitude and purchase intention: An empirical check (2014) Journal of Retailing and Consumer Services, 21 (4), pp. 561-569; (2017) Wikipedia, , https://en.wikipedia.org/wiki/EcommerceinIndia, Retrieved March 20; Greenbaum, T.I., (1988) The practical handbook and guide infocus group research, , LexingtonMA: DCHeath; Joshi, D.J., An analysis of the existing literature on B2C E-commerce (2013) Indian Journal of Marketing, 45 (12), pp. 34-46; Joshi, D., Achuthan, S., A study of trends in B2C online buying in India (2016) Indian Journal of Marketing, 46 (2), pp. 22-35; Kamel, J.P., Kay, M., Opening the door to omni-channel retailing (2011) Apparel Magazine, 53 (2), pp. 1-4; Kruger, H., Fourie, L.C.H., An investigation into the uniformity and non-uniformity of online/offline retail brand building in South Africa (2003) South African Journal of Business Management, 34 (4), pp. 27-34; Malviya, S., Omni-channel strategy to drive retail market growth in India (2015) The Economic Times, , http://econonnctimes.indiatimes.com/indus1iy/services/retail/omni-channel-strategyto-drive-retail-market-growth-in-india/articleshow/47819673.cms, June 25; Mittal, G.S., Right integration strategy -A cornerstone for omni-channel retail (2014), https://www.wipro.com/documents/right-integration-strategy-a-cornerstone-for-omni-channelretail.pdf, Wipro; Neslin, S., Shankar, V., Issues in multichannel customer management: Current knowledge and future directions (2009) Journal oflnteractive Marketing, 23, pp. 70-81; Neslin, S.A., Grewal, D., Leghorn, R., Shankar, V., Teerling, M.L., Thomas, J.S., Verhoef, P.C., Challenges and opportunities in multichannel customer management (2006) Journal of Service Research, 9 (2), pp. 95-113; O'Reilly, T., (2005) What is Web 2.0, , http://www.oreilly.com/pub/a/web2/archive/whatis-web-20.html, September 30; Panigrahi, S.K., Seamless purchase-An insight into issues (2013) ELK Asia Pacific Journal, 4 (4). , http://www.elkjoumals.comMasterAdmin/UploadFolder/8.%20SEAMLESS%20PURCHASE%20-%20AN%20INSIGHT%20INTO%20THE%20ISSUES-2/8.%20SEAMLESS%20PURCHASE%20-%20AN%20rNSIGHT%20INTO%20THE%20ISSUES-2.pdf; Rigby, D., The future of shopping (2011) Harvard Business Review, 89 (12), pp. 65-76; Selltiz, C., Wrightsman, L.S., Cook, S.W., Balch, G.I., Hofstetter, R., Bickman, L., (1976) Research methods in social relations, , London: Methuen & Co. Ltd; Singh, S., Impact of e-commerce on economic models: Little to lose; more to gain (2008) InternationalJournal of Trade and Global Markets, 1 (3), pp. 319-337; Stone, M., Hobbs, M.E., Khaleeli, M.J., Multichannel customer management: The benefits and challenges (2002) Journal of Database Management, 10 (1), pp. 39-52; van Birgelen, M., de Jong, A., de Ruyter, K., Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions (2006) Journal of Retailing, 82 (4), pp. 367-377; Wikstrom, S., From E-channel to channel mix and channel integration (2005) Journal of Marketing Management, 2 (7-8), pp. 725-753},
publisher={Associated Management Consultants Pvt. Ltd.},
issn={09738703},
language={English},
abbrev_source_title={Ind. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Williams201787,
author={Williams, N.L. and Inversini, A. and Ferdinand, N. and Buhalis, D.},
title={Destination eWOM: A macro and meso network approach?},
journal={Annals of Tourism Research},
year={2017},
volume={64},
pages={87-101},
doi={10.1016/j.annals.2017.02.007},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85015696520&doi=10.1016%2fj.annals.2017.02.007&partnerID=40&md5=74927d25b5fa80113c656c9736627142},
affiliation={Department of Leadership, Strategy and Organisations, Faculty of Management, Talbot Campus, Bournemouth UniversityBH12 5BB, United Kingdom; Henley Business School, Greenlands Campus, University of Reading, Henley-on-Thames, RG9 3AU, United Kingdom; Department of Events and Leisure, Faculty of Management, Talbot Campus, Bournemouth UniversityBH12 5BB, United Kingdom; Department of Tourism & Hospitality, Faculty of Management, Talbot Campus, Bournemouth UniversityBH12 5BB, United Kingdom},
abstract={The purpose of this paper is to develop a framework that describes the characteristics and the underlying drivers of publically shared electronic word-of-mouth (eWOM) for destinations. Tweets about a destination were collected while the destination hosted a hallmark event over a 5-year period (2011–2015). In each year, interactions on Twitter were analysed using macro and meso-level social network analysis to identify the network structure and hubs of eWOM activity. A K means clustering algorithm was then applied to create clusters of nodes with similar characteristics and eWOM content within each cluster was analysed using automated content analysis. The resulting model indicates that destination and event eWOM maintains a macro network structure in which a small number of accounts or hubs influence information sharing. Hub characteristics evolve over time, whereas eWOM content can fluctuate in response to emergent destination activities. © 2017 The Authors},
author_keywords={Destination eWOM;  Digital marketing;  eWOM;  Social media;  Social network analysis;  Text analysis;  Twitter},
keywords={marketing;  network analysis;  social media;  social network;  tourism market;  tourist destination},
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correspondence_address1={Williams, N.L.; Department of Leadership, Strategy and Organisations, Faculty of Management, Talbot Campus, Bournemouth UniversityUnited Kingdom},
publisher={Elsevier Ltd},
issn={01607383},
language={English},
abbrev_source_title={Ann. Tour. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Liébana-Cabanillas20171,
author={Liébana-Cabanillas, F. and Alonso-Dos-Santos, M.},
title={Factors that determine the adoption of Facebook commerce: The moderating effect of age},
journal={Journal of Engineering and Technology Management - JET-M},
year={2017},
volume={44},
pages={1-18},
doi={10.1016/j.jengtecman.2017.03.001},
note={cited By 9},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85014492205&doi=10.1016%2fj.jengtecman.2017.03.001&partnerID=40&md5=22ed92fa0fcb5c7328cf8a73159f726a},
affiliation={Department of Marketing and Market Research, University of Granada, Spain; Administration Department, University Católica de la Santísima Concepción en Concepción, Chile},
abstract={The importance of social networks has been demonstrated over the last few years, extending to multiple activities related to commerce. This research has two objectives; to provide evidence for the influence of social networks in purchase decision making in individuals and how age can favorably determine the development of sales in social commerce and more precisely in Facebook. For this reason, a literature review was carried out about the variables of influence in the intention of use and an online questionnaire was created that was then answered by 205 users with profiles on social networks. The results demonstrate that the social image, subjective norms and usefulness determine the final intention of the users. Furthermore, substantial differences in behavior were observed after the employment of a non a priori PLS-POS segmentation, with the age of the users as the variable that best explained the division of the segments. The proposed research is pioneering for studies of this kind at a national level and proposes interesting lines of action for both future research and in the field of business management. © 2017 Elsevier B.V.},
author_keywords={Digital marketing;  E-commerce;  Facebook;  S-commerce;  Social networks},
keywords={Commerce;  Decision making;  Electronic commerce, Business management;  Digital marketing;  Facebook;  Literature reviews;  Moderating effect;  Online questionnaire;  Purchase decision;  Social commerces, Social networking (online)},
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correspondence_address1={Liébana-Cabanillas, F.; Department of Marketing and Market Research, University of GranadaSpain; email: franlieb@ugr.es},
publisher={Elsevier B.V.},
issn={09234748},
coden={JETME},
language={English},
abbrev_source_title={J Eng Technol Manage JET M},
document_type={Article},
source={Scopus},
}

@ARTICLE{RamírezPereda2017261,
author={Ramírez Pereda, L. and Varela Salinas, M.J.},
title={Translation and search engine optimization (SEO): From translation to transcreation [Traducción y optimización en buscadores (SEO): De la traducción a la transcreación]},
journal={Sendebar},
year={2017},
volume={28},
pages={261-283},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040590206&partnerID=40&md5=25178b4490a6faff223e068d3b96bc8a},
affiliation={Universidad de Málaga, Spain},
abstract={According to real-time statistics related to Internet activity offered by Internetlivestats.com, in 2016, there were more than 250 million running web pages. The amount of information is thus so huge that it drove the design of a range of "rules" that web pages should meet to be taken into account and indexed by search engines. The current information overload makes web users more demanding and selective when choosing what to read. Users will only open a link if they consider that the provided description is compelling and seems to be reliable. The need of Internet content to be liked by both search engines and users connects SEO and the role of the translator (content transcreation, keywords search).},
author_keywords={Browser;  Digital marketing;  Search engine;  SEM;  SEO;  Transcreation;  Web content;  Web page;  Web positioning;  Website},
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[en línea] [Consulta: 21 noviembre 2015]; Vállez Letrado, M., Keyword Research: Métodos y herramientas para identificar palabras clave [en línea] (2011) BiD: Textos Universitaris de Biblioteconomia i Documentació, 27. , http://bid.ub.edu/27/vallez2.htm, desembre, [Consulta: 21 noviembre 2015]; Varela Salinas, M.-J., Plaza Lara, C., TEXTUR-E: Una base de datos para la didáctica de la traducción/localización de sitios web turísticos (español-alemán) (2009) Trans-latione Via Facienda. Festschrift für Christiane Nord Zum 65. Geburtstag/Homenaje A Christiane Nord en Su 65 Cumpleaños, pp. 349-364. , Gerd Wotjak, Vessela Ivanova y Encarnación Tabares Plasencia (eds.), Francfort d. M.: Peter Lang; Veiga Díaz, M.T., La formación especializada en el nivel de posgrado en España: Másteres y doctorados en traducción con componente tecnológico (2013) Tradumàtica, 11, pp. 313-325; Vinay, J.-P., Darbelnet, J., (1958) Stylistique Comparée du Français et de l'Anglais, , Paris: Didier},
publisher={Universidad de Granada},
issn={11305509},
language={Spanish},
abbrev_source_title={Sendebar},
document_type={Article},
source={Scopus},
}

@ARTICLE{Robayo-Pinzon2017,
author={Robayo-Pinzon, O. and Montoya, L.A. and Rojas-Berrio, S.},
title={Mobile marketing: Conceptualization and research review},
journal={Espacios},
year={2017},
volume={38},
number={61},
page_count={26},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039058092&partnerID=40&md5=1c2c2502a61d235c4ea78b9d05564f95},
affiliation={Institución Universitaria Politécnico Grancolombiano, Facultad de Mercadeo, Comunicación y Artes, Colombia; Facultad de Minas, Universidad Nacional de Colombia, Sede Medellín, Colombia; Escuela de Administración de Empresas y Contaduría Pública, Facultad de Ciencias Económicas, Universidad Nacional de Colombia, Sede Bogotá, Colombia},
abstract={This paper covers a review of the definition of mobile marketing, summarizing their characteristics compared to traditional marketing channels. Next, different approaches and research findings related to the acceptance and attitudes towards the mobile marketing are explored, as well as some of the most relevant theoretical approaches in this area. Two aspects of the process of acceptance stands out: perceived usefulness and perceived ease of use. Finally, a set of recommendations is presented to direct future research efforts in the area of mobile marketing. © 2017.},
author_keywords={Consumer Behaviour;  Digital Marketing;  Mobile Advertising;  Mobile Marketing},
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Paper presented at the Frontiers of e-Business Research, 26-28 September. Tampere, Finland, Tampere University of Technology (TUT) and University of Tampere (UTA); Tsang, M., Ho, S., Liang, T., Consumer attitudes toward mobile advertising: an empirical study (2004) International Journal of Electronic Commerce, 8 (3), pp. 65-78; Varnali, K., Toker, A., Mobile marketing research: state-of-the-art (2010) International Journal of Information Management, 30 (2), pp. 144-151; Venkatesh, V., Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model (2000) Information Systems Research, 11 (4), pp. 342-365; Venkatesh, V., Davis, F.D., A theoretical extension of the technology acceptance model: four longitudinal field studies (2000) Management Science, 46 (2), pp. 186-204; Venkatesh, V., James, Y.L.T., Xin, X., 'Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology,' (2012) MIS Quarterly, 36 (1), pp. 157-178; Walsh, S.P., White, K.M., Me, my mobile, and I: the role of self-and prototypical identity influences in the prediction of mobile phone behavior (2007) Journal of Applied Social Psychology, 37 (10), pp. 2405-2434; Wang, C., Little emperors: the future of China's consumer market (2009) Young Consumers: Insight and Ideas for Responsible Marketers, 10 (2), pp. 95-97; Yang, K., Folly, L., Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers (2008) Journal of Consumer Marketing, 25 (5), pp. 272-280; Yuan, S., Tsao, Y.W., A recommendation mechanism for contextualized mobile advertising (2003) Expert Systems with Applications, 24 (4), pp. 399-414; Zoller, E., (2003) Wireless Marketing Opportunities, , London, UK, Ovum Research},
publisher={Revista Espacios},
issn={07981015},
language={English},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Grubor2017963,
author={Grubor, A. and Djokic, I. and Milovanov, O.},
title={The influence of social media communication on brand equity: The evidence for environmentally friendly products},
journal={Applied Ecology and Environmental Research},
year={2017},
volume={15},
number={3},
pages={963-983},
doi={10.15666/aeer/1503_963983},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85020851192&doi=10.15666%2faeer%2f1503_963983&partnerID=40&md5=9fcd987a5032b4616ebec6439486d92b},
affiliation={University of Novi Sad, Faculty of Economics in Subotica, Department of Trade, Marketing and Logistics, Segedinski put 9-11, Subotica, Serbia},
abstract={The paper examines the influences of different forms of brand communication through social media on elements of brand equity in the case of environmentally friendly products. The research was conducted from April to June, 2016 in Serbia, Croatia and Bosnia and Herzegovina and included 778 respondents in the main research. The results show that firm-created social media communication and personal involvement inventory have a positive influence, while user-generated social media communication negatively influences the elements of brand equity. Also, brand awareness and associations, perceived quality and behavioural loyalty are under the strongest positive influence of firm-created social media communication, while word of mouth and commitment are under the strongest positive influence of personal involvement inventory. There are no significant differences of such influences between food and fashion brands. Not only that the paper examines influence of social media communication on brand equity for environmentally friendly products for the first time, but it also uses an innovative model which includes all possible aspects of social media communication and treats loyalty, as element of brand equity, as a multidimensional construct. Recommendations given within this paper can be relevant not only for marketers of environmentally friendly products but also for potential social promotion of green consumption. © 2017, ALÖKI Kft., Budapest, Hungary.},
author_keywords={Bosnia and Herzegovina;  Brand loyalty;  Brand value;  Croatia;  Digital marketing;  Green products;  Online brand community;  Serbia;  User-generated communication},
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correspondence_address1={Milovanov, O.; University of Novi Sad, Faculty of Economics in Subotica, Department of Trade, Marketing and Logistics, Segedinski put 9-11, Serbia; email: olja.milovanov@ef.uns.ac.rs},
publisher={Corvinus University of Budapest},
issn={15891623},
language={English},
abbrev_source_title={Appl. Ecol. Environ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Turner2017605,
author={Turner, P.},
title={Implementing integrated marketing communications (IMC) through major event ambassadors},
journal={European Journal of Marketing},
year={2017},
volume={51},
number={3},
pages={605-626},
doi={10.1108/EJM-09-2015-0631},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017319112&doi=10.1108%2fEJM-09-2015-0631&partnerID=40&md5=fa27a5770471ad5a984ee732ec9b5bb1},
affiliation={Department of Management, Deakin Business School, Deakin University, Geelong, Australia},
abstract={Purpose: This paper aims to identify how integrated marketing communications (IMC) was applied to a major multi-cultural sporting event, the Asian Cup 2015, through event ambassadors integrating the Kliatchko (2008) four-pillars model of IMC. Design/methodology/approach: Semi-structured interviews were conducted with 14 people involved with the event, with questions designed to ascertain ways in which the multicultural communication occurred. Findings: The four-pillars model is applicable in this case. Interviews identified that while the cultural and football issues being faced by the organisers introduced many challenges, ambassador communication proved to be an extremely effective process of IMC. The integration of ambassador communications overcame many cultural barriers with respect to language, ticketing and communication, enabling engagement of communication channels. Research limitations/implications: This research addressed a specific multicultural event in one specific market. While providing insights into how this event managed its IMC programme, investigation into other events is required to identify whether similar results would apply. Practical implications: The way in which the event incorporated community members into the IMC programme provides a strong opportunity to examine whether this approach could be applied by marketing managers more broadly. Originality/value: An examination of the IMC conducted in conjunction with a major event has not featured previously, and the original way in which this event conducted its communications highlights aspects that are relevant to marketers in all organisations. © 2017, © Emerald Publishing Limited.},
author_keywords={Ambassadors;  Communication;  Digital marketing;  Multicultural;  Stakeholders;  Traditional marketing},
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correspondence_address1={Turner, P.; Department of Management, Deakin Business School, Deakin UniversityAustralia; email: paul.turner@deakin.edu.au},
publisher={Emerald Group Publishing Ltd.},
issn={03090566},
language={English},
abbrev_source_title={Eur. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Passos201726,
author={Passos, C.A.V. and de Andrade, M.Q. and Vieira, K.C. and de Paiva, A.L.},
title={Study of impacts on major brands of beer publications on social network Facebook [Estudo dos impactos em publicações de grandes marcas de cerveja na rede social Facebook]},
journal={Espacios},
year={2017},
volume={38},
number={3},
pages={26},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85013864213&partnerID=40&md5=0949338d31798516bf595234f346b3bd},
abstract={Considering the high competitiveness of the Brazilian liquor market, especially with regard to beer, it is increasingly common for the main companies in this segment shows great interest in disclosing their brands and products through social networks. In this sense, are used different genres of post to perform this type of communication, being the major of them: promotion, advertising and services. This study has quantitative character, where was observed and subsequently tabulated the amount of tanned and shares that each brand has managed to obtain in its publications and in their respective genres. The data collection method was through observation and the capture of images (prints) in the pages of the social network Facebook. The tabulation of the data will result in graphics that will assist in the analysis and discussion of the results. This survey was conducted on the basis of five brands of beer with the highest number of sales in Brazil: Skol, Brahma, Antarctica, Nova Schin, Kaiser (Top 10, 2014). © 2017.},
author_keywords={Communication;  Digital Marketing;  Social networks},
references={Batista, F.P.S., (2011) Gestão de marcas por meio das redes sociais: um estudo sobre a utilização do Facebook, , Doctoral dissertation, Universidade de São Paulo; Caseiro, B., Barbosa, R., Empresas no Facebook: O caso da TMN e da Optimus (2011) Internet Latent Corpus Journal, 2 (1); (2008) Código e Anexos, , http://www.conar.org.br/codigo/codigo.php; Scalco, P.R., Camargo Filho, A., (2014) Curtir, Comentar, Compartilhar: o Impacto da Tipologia da Postagem sobre a Interação do Cliente com a Marca na Rede Social Virtual, , VI Encontro de Marketing da ANPAD. Gramado/RS. Anais; Creswell, J.W., (2007) Projeto de pesquisa métodos qualitativo, quantitativo e misto, , In Projeto de pesquisa métodos qualitativo, quantitativo e misto. 2a ed. Porto Alegre: Artmed; De Vries, L., Gensler, S., Leeflang, P.S., Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing (2012) Journal of Interactive Marketing, 26 (2), pp. 83-91; (2014) Com o copo cheio, , http://exame.abril.com.br/revista-exame-pme/edicoes/76/noticias/com-o-copo-cheio, Revista Exame PME. Acesso em: 29 mar. 2016; (2015) Facebook para empresas, , https://www.facebook.com/business/news/BR-45-da-populacao-brasileira-acessa-o-Facebook-pelo-menos-uma-vez-ao-mes; Gil, A.C., (2008) Como elaborar projetos de pesquisa, , 4a ed. São Paulo: Atlas; Hughes, D.J., Rowe, M., Batey, M., Lee, A., A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage (2012) Computers in Human Behavior, 28 (2), pp. 561-569; Kimura, H., Basso, L.F.C., Martin, D.M.L., Redes sociais e o marketing de inovações (2008) RAM. Revista de Administração Mackenzie, 9 (1), pp. 157-181; Kotler, P., Armstrong, G., (2007) Princípios de Marketing, , 12. ed. São Paulo.Pearson Prentice Hall; (2011) O mercado e a publicidade de cerveja no brasil, , http://www.rafaelfelipesantos.com.br/o-mercado-e-a-publicidade-de-cerveja-no-brasil/, Por Rafael Felipe Santos; Mega, J.F., Neves, E., Andrade, C., A produção de cerveja no Brasil (2011) Revista Hestia Ciência, Tecnologia, Inovação e Oportunidade, 1 (1), pp. 21-29; Paulo, R.R.D., Malik, A.M., O Uso do Facebookna Comunicação de Marketing para Promover a Doação de Medula no Brasil (2014) XXXVIII Encontro da ANPAD-Encontro Nacional da Associação dos Cursos de Pós-Graduação em Administração, , Anais; Pearlman, L., Abram, C., (2010) Facebook for dummies, , John Wiley & Sons; Peters, K., Chen, Y., Kaplan, A.M., Ognibeni, B., Pauwels, K., Social media metrics-A framework and guidelines for managing social media (2013) Journal of interactive marketing, 27 (4), pp. 281-298; Pinsky, I., El Jundi, S.A., O impacto da publicidade de bebidas alcoólicas sobre o consumo entre jovens: revisão da literatura internacional (2008) Rev Bras Psiquiatr, 30 (4), pp. 362-374; Rodrigues, M.R., Muntaser, J.G.S., Prado, R.A.D.P., Silva, M.A., Silva, J.G., (2013) O impacto dos comerciais televisivos na escolha da marca de cerveja pelos jovens consumidores, , XXXIII Encontro Nacional De Engenharia De Producao. Salvador, Bahia. Anais; Santos, A.B., (2013) O self marcário: identidade, auto-apresentação e gerenciamento de impressão de marcas em sites de redes sociais, , SIMSOCIAL. Performances Interacionais e Mediações Sociotécnicas. Salvador, Anais; Smith, A.N., Fischer, E., Yongjian, C., How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? (2012) Journal of Interactive Marketing, 26 (2), pp. 102-113; Smith, T., The social media revolution (2009) International journal of market research, 51 (4), pp. 559-561; (2014) Cervejas mais vendidas no Brasil, , http://top10mais.org/top-10-cervejas-mais-vendidas-brasil/; Trusov, M., Bucklin, R.E., Pauwels, K., Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site (2009) Journal of marketing, 73 (5), pp. 90-102; Urdan, F.T., Urdan, A.T., (2006) Gestão do composto de marketing, , São Paulo: Atlas; Vendrame, A., Pinsky, I., Faria, R., Silva, R.D.S., Apreciação de propagandas de cerveja por adolescentes: relações com a exposição prévia às mesmas e o consumo de álcool (2009) Cadernos de Saúde Pública, 25 (2), pp. 359-365},
correspondence_address1={Vieira, K.C.email: kellycarvalho1108@hotmail.com},
publisher={Revista Espacios},
issn={07981015},
language={Portuguese},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Keegan201715,
author={Keegan, B.J. and Rowley, J.},
title={Evaluation and decision making in social media marketing},
journal={Management Decision},
year={2017},
volume={55},
number={1},
pages={15-31},
doi={10.1108/MD-10-2015-0450},
note={cited By 12},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009792215&doi=10.1108%2fMD-10-2015-0450&partnerID=40&md5=1e9d4241bec9970767d413192555b11d},
affiliation={Marketing, Operations and Digital Business, Manchester Metropolitan University Business School, Manchester, United Kingdom; Department of Information and Communications, Manchester Metropolitan University, Manchester, United Kingdom},
abstract={Purpose: As organisations are increasing their investment in social media marketing (SMM), evaluation of such techniques is becoming increasingly important. The purpose of this paper is to contribute to knowledge regarding SMM strategy by developing a stage model of SMM evaluation and uncovering the challenges in this process. Design/methodology/approach: Interviews were conducted with 18 key informants working for specialist SMM agencies. Such informants are a particularly rich source, since they manage social media campaigns for a wide range of clients. An exploratory research was conducted and thematic analysis surfaced the key components of the SMM evaluation process and associated challenges. Findings: The SMM evaluation framework is developed. This framework has the following six stages: setting evaluation objectives, identifying key performance indicators (KPIs), identifying metrics, data collection and analysis, report generation and management decision making. Challenges associated with each stage of the framework are identified, and discussed with a view to better understanding decision making associated with social media strategies. Two key challenges are the agency-client relationship and the available social analytics tools. Originality/value: Despite an increasing body of research on social media objectives, KPIs and metrics, no previous study has explored how these components are embedded in a marketing campaign planning process. The paper also offers insights in the factors that make SMM evaluation complex and challenging. Recommendations for further research and practice are offered. © 2017, © Emerald Publishing Limited.},
author_keywords={Agency-client relationship;  Digital marketing;  Social media analytics;  Social media marketing;  Social media marketing evaluation},
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correspondence_address1={Rowley, J.; Department of Information and Communications, Manchester Metropolitan UniversityUnited Kingdom; email: j.rowley@mmu.ac.uk},
publisher={Emerald Group Publishing Ltd.},
issn={00251747},
language={English},
abbrev_source_title={Manage. Decis.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Felix2017118,
author={Felix, R. and Rauschnabel, P.A. and Hinsch, C.},
title={Elements of strategic social media marketing: A holistic framework},
journal={Journal of Business Research},
year={2017},
volume={70},
pages={118-126},
doi={10.1016/j.jbusres.2016.05.001},
note={cited By 85},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84975452408&doi=10.1016%2fj.jbusres.2016.05.001&partnerID=40&md5=9003eb2cc909888e251bd913f520a4af},
affiliation={Marketing Department, College of Business and Entrepreneurship, The University of Texas Rio Grande Valley, 1201 W University Dr., Edinburg, TX  78501, United States; Department of Management Studies, College of Business, The University of Michigan-Dearborn, 19000 Hubbard Drive, Dearborn, MI, United States; Marketing Department, Seidman College of Business, Grand Valley State University, 3114 Seidman Center, 50 Front Avenue, SW, Grand Rapids, MI  49504, United States},
abstract={Social media marketing is an integral element of 21st-century business. However, the literature on social media marketing remains fragmented and is focused on isolated issues, such as tactics for effective communication. The current research applies a qualitative, theory-building approach to develop a strategic framework that articulates four generic dimensions of strategic social media marketing. Social media marketing scope represents a range from defenders to explorers, social media marketing culture includes the poles of conservatism and modernism, social media marketing structures fall between hierarchies and networks, and social media marketing governance ranges from autocracy to anarchy. By providing a comprehensive conceptualization and definition of strategic social media marketing, this research proposes an integrative framework that expands beyond extant marketing theory. Furthermore, managers can apply the framework to position their organizations on these four dimensions in a manner consistent with their overall corporate mission and objectives. © 2016 Elsevier Inc.},
author_keywords={Definition of social media marketing;  Digital marketing;  Holistic framework;  New media;  Social media strategy;  Strategic social media marketing},
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(2009) Public Opinion Quarterly, 73 (2), pp. 325-337; Thompson, C.J., Coskuner-Balli, G., Countervailing market responses to corporate co-optation and the ideological recruitment of consumption communities (2007) Journal of Consumer Research, 34 (2), pp. 135-152; Trainor, K.J., Andzulis, J.M., Rapp, A., Agnihotri, R., Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2014) Journal of Business Research, 67 (6), pp. 1201-1208; Tsai, W.-H., Men, L.R., Cultural values reflected in corporate pages on popular social network sites in China and the United States (2012) Journal of Research in Interactive Marketing, 6 (1), pp. 42-58; Workman, J.P., Jr., Homburg, C., Gruner, K., Marketing organization: An integrative framework of dimensions and determinants (1998) Journal of Marketing, 62 (3), pp. 21-41; (2015) World Newsmedia Network, , http://epceurope.eu/wp-content/uploads/2015/09/epc-trends-social-media.pdf, Global social media trends 2015. (Retrieved March 15, 2016, from); Yadav, M.S., Pavlou, P.A., Marketing in computer-mediated environments: Research synthesis and new directions (2014) Journal of Marketing, 78 (1), pp. 20-40; Zheng, W., Yang, B., McLean, G.N., Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management (2010) Journal of Business Research, 63 (7), pp. 763-771},
correspondence_address1={Rauschnabel, P.A.; Department of Management Studies, College of Business, The University of Michigan-Dearborn, 19000 Hubbard Drive, United States; email: prausch@umich.edu},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kačániová2016187,
author={Kačániová, M. and Bačíková, Z.},
title={Emotional aspects of facebook textual posts a framework for marketing research},
journal={European Journal of Science and Theology},
year={2016},
volume={12},
number={6},
pages={187-197},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85007439971&partnerID=40&md5=589124cf6ade5a0d49fbaba773e11e7c},
affiliation={University of Ss. Cyril and Methodius, Faculty of Mass Media Communication, Nám. J. Herdu 2, Trnava, 91701, Slovakia; Constantine the Philosopher University in Nitra, Faculty of Arts, Dražovská 4, Nitra, 949 74, Slovakia},
abstract={Social networks have contributed to the deviation from communication model represented by traditional media channels. Within web 2.0 paradigm, social networks enable users not only to passively receive information, but also to actively participate and provide useful feedback. Activity of social network users can be assessed from different perspectives - affective, cognitive or behavioural. The aim of presented paper is to evaluate affective aspects of communication in relation to commercial messages within the scope of sentiment analysis. The incentive for this area of interest lies in recent adjoining of new features to emotional scale on Facebook social network. In the research of Facebook posts from four monitored brands of non-alcoholic beverages we are applying sentiment analysis and extraction of sentiment from recently introduced Facebook Reaction scales in order to investigate similarity or dissimilarity of information obtained from these two social network communication tools with the emphasis on the detection of affective content in examined communication. © 2017, Ecozone, OAIMDD. All rights reserved.},
author_keywords={Digital marketing;  Emotions;  Facebook;  Sentiment analysis;  Social network},
funding_details={College of Pharmacy, University of GeorgiaCollege of Pharmacy, University of Georgia},
funding_text 1={This study is a partial output of UGA research project no. IV/1/2016: ?Sentiment ako metrika digit?lneho marketingu? (Sentiment as metric of digital marketing).},
references={Kačániová, M., Factors influencing perception of marketing communication, Proc. Of QUAERE (2013) International Interdisciplinary Scientific Conference, 2013, pp. 1729-1737. , Magnanimitas, Hradec Králové; Solomon, R.C., The Philosophy of Emotions (2008) Handbook of Emotions, p. 848. , M. Lewis, M. Lewis, J.M. Haviland-Jones & L. Feldman Barret (eds.), The Guilford Press, New York; Džuka, J., (2005) Motivácia a emócie človeka, p. 167. , University of Presov, Presov; Shelly, R.K., (2015) Advances in Group Processes, 21, pp. 141-165; Vysekalová, J., (2014) Emoce V Marketingu: Jak Oslovit Srdce zákazníka, p. 296. , Grada, Praha; Plutchik, R., Emotions: A general psychoevolutionary theory (2014) Approaches to Emotions, p. 440. , K.R. Scherer and P. Ekman (eds.), Psychology Press, New York; Lang, P.J., (1994) Psychol. Rev., 101 (2), pp. 211-221; Widen, S.C., Russel, J.A., Young Children’s Understanding of Others’ Emotions (2008) Handbook of Emotions, p. 848. , M. Lewis, J.M. Haviland-Jones & L. Feldman Barret (eds.), The Guilford Press, New York; Burke, M., Develin, M., Once more with feeling: Supportive responses to social sharing on Facebook, Proc. of. CSCW (2016) Association for Computing Machinery, San Francisco, pp. 1462-1474; Kačániová, M., Bačíková, Z., Sentiment analysis of Slovakian chain stores Facebook posts, Proc. Of Marketing Identity (2015) Faculty of Mass Media Communication, pp. 91-108. , Digital Life - part I., Trnava; Rappaport, S.D., (2014) The Digital Metrics Field Guide, p. 320. , Advertising Research Foundation, New York; Pizano, V., (2010) Communication Today, 1 (1), pp. 111-122; Roebuck, K., (2011) Sentiment Analysis: High-Impact Strategies - What You Need to Know: Definitions, p. 248. , Adoptions, Impact, Benefits, Maturity, Vendors, Emereo Pty Limited, Australia; Bačíková, Z., (2015) Možnosti a riziká analýzy Sentimentu V prostredí sociálnych sietí, Proc. of Nové výzvy masmediálnej a Marketingovej komunikácie, pp. 6-18. , Constantine the Philosopher University in Nitra, Nitra; Medhat, W., Hassan, A., Korashy, H., (2014) Ain Shams Engineering Journal, 10, pp. 1093-1113; Solík, M., (2014) Eur. J. Sci. Theol., 10, pp. 207-217; Yamamoto, Y., Kumamoto, T., Nadamoto, A., International Journal of Pervasive Computing and (2015) Communications, 11 (2), pp. 212-232; Mc Clure, S.M., (2004) Neuron, 44 (2), pp. 379-387; Kirkpatrick, D., (2011) Facebook Efekt: Skutočný príbeh spoločnosti, ktorá spája Svet (The Facebook Effect: The inside Story of The Company that is Connecting The World), p. 360. , Eastone Books, Bratislava; Heires, K., (2015) Risk Management, 14, pp. 14-15},
publisher={Ecozone, OAIMDD},
issn={18410464},
language={English},
abbrev_source_title={Eur. J. Sci. Tech},
document_type={Article},
source={Scopus},
}

@ARTICLE{Anić2016337,
author={Anić, I.-D. and Škare, V. and Milaković, I.K.},
title={Determinants and behavioural consequences of online privacy concerns among young consumers in Croatia [Odrednice i posljedice na ponašanje i zabrinutost mladih potrošača za online privatnost u hrvatskoj]},
journal={Ekonomski Pregled},
year={2016},
volume={67},
number={5},
pages={337-398},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006753289&partnerID=40&md5=0fd5785d04e81eed206ed644166bdaff},
affiliation={Institute of Economics, Zagreb, Croatia; University of Zagreb, Faculty of Economics and Business, Croatia; University of Split, Faculty of Economics, Croatia},
abstract={Online privacy concerns have been recognised as an important driver of the growth of digital economy. Although new information and communication technologies are changing business practices significantly and offer new business opportunities, they also raise online privacy concerns. Major issue is to determine how to decrease online privacy concerns and increase consumer confidence in interacting with companies in the online environment. This research seeks to identify influential factors that affect online privacy concerns and their consequences for consumer behaviour. The data collected from student sample were analysed by using exploratory and confirmatory factor analyses, and structural equation modelling. Results indicate that third-party seal assurance, previous online experience, time spent online and gender significantly affect privacy concerns, while consumer attitudes towards relationship marketing and income were not shown to have significant impact. When designing privacy policy, marketers should take into consideration those factors to alleviate privacy concerns, which will in turn increase purchases over the Internet. Managerial implications are discussed in the paper. © 2016, Hrvatsko Drustvo Ekonomista. All rights reserved.},
author_keywords={Consumer buying behaviour;  Consumer protection;  Digital marketing;  Online privacy concerns},
references={Akhter, S.H., Privacy concern and online transactions: The impact of Internet selfefficacy and Internet involvement (2014) Journal of Consumer Marketing, 2 (31), pp. 118-125; Anderson, J.C., Gerbing, D.W., Structural equation modeling in practice: A review and recommended two-step approach (1988) Psychological Bulletin, 3 (103), pp. 411-423; Bagozzi, R., Yi, Y., On the evaluation of structural equation models (1988) Journal of the Academy of Marketing Science, 1 (16), pp. 74-79; Bansal, G., Zahedi, F.M., Gefen, D., Do context and personality matter? Trust and privacy concerns in disclosing private information online (2016) Information & Management, 1 (53), pp. 1-21; Budak, J., Rajh, E., Aniþ, I.D., Privacy concern in Western Balkan countries: Developing a typology of citizens (2015) Journal of Balkan and near Eastern Studies, 1 (17), pp. 29-48; Cho, C.-H., Cheon, H.J., Why Do People Avoid Advertising on the Internet? 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New York: Prentice-Hall, Inc. Upper Saddle River; Hoy, G.M., Milne, G., Gender differences in privacy-related measures for young adult Facebook users (2010) Journal of Interactive Advertising, 2 (10), pp. 28-45; Hu, L., Bentler, P.M., Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999) Structural Equation Modeling, 1 (6), pp. 1-55; Kimery, K., McCord, M., Third-party assurances: Mapping the road to trust in e-retailing (2002) Journal of Information Technology Theory and Application, 4, pp. 63-82; Kline, R.B., (2011) Principles and Practice of Structural Equation Modeling, , 3rd ed., The Guilford Press, New York; Korgaonkar, P.K., Wolin, L.D., A multivariate analysis of web usage (1999) Journal of Advertising Research, 2 (39), pp. 53-68; Krohn, F., Luo, X., Hsu, M.K., Information Privacy and Online behaviour (2002) Journal of Internet Commerce, 4 (1), pp. 55-69; Lee, S., Choi, J., Lee, S.G., The Impact of a Third-Party Assurance Seal in Customer Purchasing Intention (2004) Journal of Internet Commerce, 2 (3), pp. 33-52; Li, Y., Empirical studies on online information privacy concerns: Literature review and an integrative framework (2011) Communications of the Association for Information Systems, 28, pp. 453-496; Li, Y., The impact of disposition to privacy, website reputation and website familiarity on information privacy concerns (2014) Decision Support Systems, 57, pp. 343-354; Lwin, M., Wirtz, J., Williams, J.D., Consumer Online Privacy Concerns and Responses: A Power-Responsibility Equilibrium Perspective (2007) Journal of the Academy of Marketing Science, 4 (35), pp. 572-585; Malhotra, N.K., Kim, S.S., Agarwal, J., Internet users information privacy concerns (IUOPC): The construct, the scale, and a causal model” (2004) Information Systems Research, 4 (15), pp. 336-355; Mathiyalakan, S., Taylor, G., Heilman, G.E., White, S., Brusa, J., Guitierrez, P.C., Online Privacy Concerns: Gender Differences among Hispanic Undergraduate Students (2014) Review of Business Research, 2 (14), pp. 83-88; Milne, G.R., Boza, M.E., Trust and Concern in consumers perceptions of marketing information management practices” (1999) Journal of Interactive Marketing, 1 (13), pp. 5-24; Miyazaki, A.D., Krishnamurthy, S., Internet Seals of Approval: Effects on Online Privacy Policies and Consumer Perceptions (2002) Journal of Consumer Affairs, 1 (36), pp. 28-49; Nam, C., Song, C., Lee, E., Park, C.I., Consumers Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online” (2006) Advances in Consumer Research, 33 (1), pp. 212-217; Nunnally, J.C., Bernstein, I.H., (1994) Psychometric Theory, , New York, NY: McGrawHill, Inc; Okazaki, S., Li, H., Hirose, M., Consumer Privacy Concerns and Preference for Degree of Regulatory Control (2009) Journal of Advertising, 4 (38), pp. 63-77; O’Neil, D., Analysis of Internet Users Level of Online Privacy Concerns” (2001) Social Science Computer Review, 1 (19), pp. 17-31; Pallant, J., (2011) SPSS PriruĀnik Za preživljavanje: Postupni vodiĀ Kroz Analizu Podataka pomoþu Spss-A, , 4th ed. Novi Sad: Mikro knjiga; Phelps, J.E., D’Souza, G., Nowak, G.J., Antecedents and Consequences of Consumer Privacy Concerns: An Empirical Investigation (2001) Journal of Interactive Marketing, 4 (15), pp. 2-17; Reed, T., (2014) Digitized Lives: Culture, Power and Social Change in the Internet Era, , New York and London: Taylor & Francis; Routledge; Sheehan, K.B., Hoy, M.G., Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns (1999) Journal of Advertising, 3 (28), pp. 37-51; Sheehan, B.K., An Investigation of Gender Differences in On-Line Privacy Concerns and Resultant Behaviour (1999) Journal of Interactive Marketing, 4 (13), pp. 24-38; Son, J., Kim, S.S., Internet Users‘Information Privacy-Protective Responses: A Taxonomy and a Nomological Model (2008) MIS Quarterly, 3 (32), pp. 503-529; Thomas, R.E., Maurer, V.G., Database Marketing Practice: Protecting Consumer Privacy (1997) Journal of Public Policy & Marketing, 1 (16), pp. 147-155; Seybert, H., Reinecke, P., (2014) Eurostat Internet and Cloud Services-Statistics on the Use by Individuals, Statistics Explained, , http://ec.europa.eu/eurostat/statistics-ex-plained/index.php/Internet_and_cloud_services_-_statistics_on_the_use_by_indi-viduals, accessed 21 December 2015 Statistics in focus 16/2014; Yang, H., Young American consumers prior negative experience of online disclosure, online privacy concerns, and privacy protection behavioural intent,” (2012) Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behaviour, (25), pp. 179-202; Yao, M.Z., Zhang, M.P., “Predicting User Concerns about online privacy in Hong Kong (2008) Cyberpsychology & Behaviour, 6 (11), pp. 779-781; Zhang, R., Chen, J.Q., Lee, C.J., Mobile commerce and consumer privacy concerns (2013) Journal of Computer Information Systems, 4 (53), pp. 31-38; Zviran, M., User‘s Perspectives on Privacy in Web-Based Applications (2008) Journal of Computer Information Systems, 4 (48), pp. 97-105},
publisher={Hrvatsko Drustvo Ekonomista},
issn={04247558},
language={English},
abbrev_source_title={Ekon. Pregl.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Besbes201615,
author={Besbes, O. and Gur, Y. and Zeevi, A.},
title={Optimization in online content recommendation services: Beyond click-through rates},
journal={Manufacturing and Service Operations Management},
year={2016},
volume={18},
number={1},
pages={15-33},
doi={10.1287/msom.2015.0548},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84956856657&doi=10.1287%2fmsom.2015.0548&partnerID=40&md5=de2fd62974844dee24cd68f0418bd793},
affiliation={Columbia University, New York, NY  10027, United States; Stanford University, Stanford, CA  94305, United States},
abstract={Anew class of online services allows Internet media sites to direct users from articles they are currently reading to other content they may be interested in. This process creates a "browsing path" along which there is potential for repeated interaction between the user and the provider, giving rise to a dynamic optimization problem. A key metric that often underlies this recommendation process is the click-through rate (CTR) of candidate articles. Whereas CTR is a measure of instantaneous click likelihood, we analyze the performance improvement that one may achieve by some lookahead that accounts for the potential future path of users. To that end, by using some data of user path history at major media sites, we introduce and derive a representation of content along two key dimensions: clickability, the likelihood to click to an article when it is recommended; and engageability, the likelihood to click from an article when it hosts a recommendation. We then propose a class of heuristics that leverage both clickability and engageability, and provide theoretical support for favoring such path-focused heuristics over myopic heuristics that focus only on clickability (no lookahead). We conduct a live pilot experiment that measures the performance of a practical proxy of our proposed class, when integrated into the operating system of a worldwide leading provider of content recommendations, allowing us to estimate the aggregate improvement in clicks per visit relative to the CTR-driven current practice. The documented improvement highlights the importance and the practicality of efficiently incorporating the future path of users in real time. © 2016 INFORMS.},
author_keywords={Content marketing;  Data-driven optimization;  Digital marketing;  Dynamic assortment selection;  Online services;  Path data;  Recommendation systems},
keywords={Commerce;  Marketing;  Online systems;  Recommender systems, Assortment selections;  Content marketings;  Data-driven optimization;  Digital marketing;  On-line service;  Path data, Optimization},
funding_details={National Science FoundationNational Science Foundation, 0964170},
funding_details={United States-Israel Binational Science FoundationUnited States-Israel Binational Science Foundation, 2010466},
funding_text 1={The authors are grateful to Alan Scheller-Wolf, an associate editor, and three reviewers for their feedback that helped to improve the paper. The authors deeply thank their industrial partner, Outbrain Inc., with special thanks to Itai Hochman and Rani Nelken, who participated in this study from its inception. This work was supported by the National Science Foundation [Grant 0964170], the United States?Israel Binational Science Foundation [Grant 2010466], the Eugene M. Lang support fund, and theW. E. Deming Center for quality, productivity, and competitiveness.},
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Interactive Marketing, 23, pp. 35-48; Bucklin, R.E., Lattin, J.M., Ansari, A., Gupta, S., Bell, D., Coupey, E., Little, J.D.C., Steckel, J., Choice and the Internet: From clickstream to research stream (2002) Marketing Lett., 13, pp. 245-258; Caro, F., Gallien, J., Dynamic assortment with demand learning for seasonal consumer goods (2007) Management Sci., 53, pp. 276-292; Caro, F., Martinez-De-Albeniz, V., Rusmevichientong, P., The assortment packing problem: Multiperiod assortment planning for short-lived products (2014) Management Sci., 60, pp. 2701-2721; Feng, J., Bhargava, H.K., Pennock, D.M., Implementing sponsored search in Web search engines: Computational evaluation of alternative mechanisms (2007) INFORMS J. Comput., 19, pp. 137-148; Gary, M.R., Johnson, D.S., (1979) Computers and Intractability: A Guide to the Theory of NP-Completeness, , (W. H. 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ACM, 54; Montgomery, A.L., Li, S., Srinivasan, K., Liechty, J.C., Modeling online browsing and path analysis using clickstream data (2004) Marketing Sci., 23, pp. 579-595; Najafi-Asadolahi, S., Fridgeirsdottir, K., Cost-per-click pricing for display advertising (2014) Manufacturing Service Oper. Management, 16, pp. 482-497; O'Brien, H.L., Toms, E.G., What is user engagement? A conceptual framework for defining user engagement with technology (2008) J. Amer. Soc. Inform. Sci. Tech., 59, pp. 938-955; O'Brien, H.L., Toms, E.G., The development and evaluation of a survey to measure user engagement (2010) J. Amer. Soc. Inform. Sci. Tech., 61, pp. 50-69; O'Reilly, T., (2009) What is Web, 200. , (O'Reilly Media, Sebastopol, CA); Pazzani, M.J., Billsus, D., Content-based recommendation systems (2007) The Adaptive Web, pp. 325-341. , Brusilovsky P, Kobsa A, Nejdl W, eds. (Springer-Verlag, Berlin); Ricci, F., Rokach, L., Shapira, B., Introduction to recommender systems handbook (2011) Recommender Systems Handbook, pp. 1-35. , Ricci F, Rokach L, Shapira B, Kantor PB, eds. (Springer, New York); Rusmevichientong, P., Shen, Z.M., Shmoys, D.B., Dynamic assortment optimization with a multinomial logit choice model and capacity constraint (2010) Oper. Res., 58, pp. 1666-1680; Saure, D., Zeevi, A., Optimal dynamic assortment planning with demand learning (2013) Manufacturing Service Oper. Management, 15, pp. 387-404; Shahabi, C., Zarkesh, A.M., Adibi, J., Shah, V., Knowledge discovery from users Web-page navigation (1997) Proc. IEEE Seventh Internat. Workshop Res. Issues in Data Engrg., pp. 20-29. , (IEEE Computer Society Press, Los Alamitos, CA); Su, X., Khoshgoftaar, T.M., A survey of collaborative filtering techniques (2009) Adv. Artificial Intelligence, 2009; Uehara, R., Uno, Y., Efficient algorithms for the longest path problem (2005) Algorithms and Computation, pp. 871-883. , (Springer, Berlin); Webster, J., Ahuja, J.S., Enhancing the design of Web navigation systems: The influence of user disorientation on engagement and performance (2006) MIS Quart., 30, pp. 661-678},
publisher={INFORMS Inst.for Operations Res.and the Management Sciences},
issn={15234614},
coden={MSOMF},
language={English},
abbrev_source_title={Manuf. Serv. Oper. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Alavi2016390,
author={Alavi, S. and Ahuja, V.},
title={An Empirical Segmentation of Users of Mobile Banking Apps},
journal={Journal of Internet Commerce},
year={2016},
volume={15},
number={4},
pages={390-407},
doi={10.1080/15332861.2016.1252653},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84996570093&doi=10.1080%2f15332861.2016.1252653&partnerID=40&md5=01d2d0c6cedcfec4cb3c1044efe10341},
affiliation={Jaypee Institute of Information Technology, Noida, India; Jaypee Business School, Jaypee Institute of Information Technology, Noida, India},
abstract={Digital technologies have squeezed the entire world into a small frame. Trade and transactions never stop, and they go where the customer is. Marketers must reinvent their strategies and toolkits to win in this hyper-connected world. Companies are creating new and improved ways for engaging and involving their consumers, and one significant tool now used by companies for these purposes is the app. Mobile phones have registered the highest growth among all technological evolutions, and mobile apps are proliferating. Apps are being used across a diverse range of industry verticals, including banking, e-commerce, travel, and tourism. This article studies a set of twenty different banking apps and segments consumers based on their adoption and usage of the apps. This article emphasizes the role of mobile technologies to change established channels and banking services, and also analyzes how the Indian banking sector has benefited from the adoption of mobile apps. © 2016, Copyright © Taylor & Francis Group, LLC.},
author_keywords={Digital marketing;  mobile banking apps;  mobile technology and Internet;  task-directed versus experiential online behavior},
references={Ajzen, I., Fishbein, M., The prediction of behavior from attitudinal and normative variables (1970) Journal of Experimental Social Psychology, 6 (4), pp. 466-487; Alavi, S., New paradigm of digital marketing in emerging markets: From social media to social customer relationship management (2016) International Journal of Management Practice, 9 (1), pp. 56-73; Bharadwaj, A., El Sawy, O.A., Pavlou, P.A., Venkatraman, N., Digital business strategy: Toward a next generation of insights (2013) Mis Quarterly, 37 (2), pp. 471-482; Bons, R.W., Alt, R., Lee, H.G., Weber, B., Banking in the Internet and mobile era (2012) Electronic Markets, 22 (4), pp. 197-202; Cotte, J., Chowdhury, T.G., Ratneshwar, S., Ricci, L.M., Pleasure or utility? Time planning style and web usage behaviors (2006) Journal of Interactive Marketing, 20 (1), pp. 45-57; Davis, F.D., Perceived usefulness, perceived ease of use, and user acceptance of information technology (1989) MIS Quarterly, 13, pp. 319-340; Goggin, G., Spurgeon, C., Premium rate culture: The new business of mobile interactivity (2007) New Media & Society, 9 (5), pp. 753-770; Heredia, A., Garcia-Guzman, J., Amescua, A., Sanchez-Segura, M.I., Interactive knowledge asset management: Acquiring and disseminating tacit knowledge (2013) Journal of Information Science and Engineering, 29 (1), pp. 133-147; Hu, X., Li, W., Hu, Q., Are mobile payment and banking the killer apps for mobile commerce? (2008) Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, IEEE, p. 84; Jackson, G., Ahuja, V., Dawn of the digital age and the evolution of the marketing mix (2016) Direct, Data and Digital Marketing Practice, 17 (3), pp. 170-186; Jain, N., Ahuja, V., Segmenting online consumers using K-means cluster analysis (2014) International Journal of Logistics Economics and Globalisation, 6 (2), pp. 161-178; Johnson, R.D., Marakas, G.M., Research report: The role of behaviour modelling in computer skills acquisition—Toward refinement of the model (2000) Information Systems Research, 11 (4), pp. 402-417; Kim, E., Lin, J.S., Sung, Y., To app or not to app: Engaging consumers via branded mobile apps (2013) Journal of Interactive Advertising, 13 (1), pp. 53-65; Kourouthanassis, P.E., Giaglis, G.M., Introduction to the special issue mobile commerce: The past, present, and future of mobile commerce research (2012) International Journal of Electronic Commerce, 16 (4), pp. 5-18; Lassar, W.M., Manolis, C., Lassar, S.S., The relationship between consumer innovativeness, personal characteristics, and online banking adoption (2005) International Journal of Bank Marketing, 23 (2), pp. 176-199; Lee, T., Park, C., Jun, J., Two faces of mobile shopping: Self-efficacy and impulsivity (2014) International Journal of E-Business Research (IJEBR), 10 (1), pp. 15-32; Luarn, P., Lin, H.H., Toward an understanding of the behavioral intention to use mobile banking (2005) Computers in Human Behavior, 21 (6), pp. 873-891; Luo, X., Andrews, M., Fang, Z., Phang, C.W., Mobile targeting (2013) Management Science, 60 (7), pp. 1738-1756; Murray, K.B., Bellman, S., Productive play time: The effect of practice on consumer demand for hedonic experiences (2011) Journal of the Academy of Marketing Science, 39 (3), pp. 376-391; Novak, T.P., Hoffman, D.L., Duhachek, A., The influence of goal-directed and experiential activities on online flow experiences (2003) Journal of Consumer Psychology, 13 (1), pp. 3-16; Petrova, K., Mobile commerce adoption: End-user/customer views (2004) Navigating crisis and opportunities in global markets: Leadership, strategy and governance, pp. 604-615. , Delener N., Chao C.-N., (eds), Proceedings of the 2004 GBATA International Conference; Petrova, K., A study of the adoption of mobile commerce applications and of emerging viable business models (2005) Managing modern organizations with information technology, , Khosrow-Pour M., (ed), Proceedings of the 2005 Information Resources Management Association International Conference, San Diego, CA, 1133–35; Petrova, K., Qu, H., Mobile gaming: A reference model and critical success factors (2006) Emerging trends and challenges in information technology management, , Khosrow-Pour M., (ed), Proceedings of the 2006 Information Resources Management Association Conference, Washington, DC, vol. 1, 228–31; Puschel, J., Mazzon, J.A., Hernandez, J.M.C., Mobile banking: Proposition of an integrated adoption intention framework (2010) International Journal of Bank Marketing, 28 (5), pp. 389-409; Rohm, A.J., Gao, T.T., Sultan, F., Pagani, M., Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing (2012) Business Horizons, 55 (5), pp. 485-493; Sanchez-Franco, M.J., Roldán, J.L., Web acceptance and usage model: A comparison between goal-directed and experiential web users (2005) Internet Research, 15 (1), pp. 21-48; Venkatesh, V., Davis, F.D., Davis, G.B., Morris, M.G., User acceptance of information technology: Toward a unified view (2003) MIS Quarterly, 27 (3), pp. 425-478; Watson, R., Leyland, P.P., George, Z., U-commerce: Expanding the universe of marketing (2002) Journal of the Academy of Marketing Science, 30 (4), pp. 333-347; Weiser, M., The computer for the 21st century (1991) Scientific American, 265 (3), pp. 94-104; Zamfiroiu, A., Students examination through mobile devices: m-evaluation (2014) Conference proceedings of eLearning and Software for Education (eLSE), Universitatea Nationala de Aparare Carol I, pp. 129-133},
correspondence_address1={Alavi, S.; Jaypee Institute of Information Technology, A-10, Sector-62, India; email: shirin.alavi@jiit.ac.in},
publisher={Routledge},
issn={15332861},
language={English},
abbrev_source_title={J. Internet Commer.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Walmsley201666,
author={Walmsley, B.},
title={From arts marketing to audience enrichment: How digital engagement can deepen and democratize artistic exchange with audiences},
journal={Poetics},
year={2016},
volume={58},
pages={66-78},
doi={10.1016/j.poetic.2016.07.001},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84978823343&doi=10.1016%2fj.poetic.2016.07.001&partnerID=40&md5=f339d3ec10902a9210deaf30de2b248e},
affiliation={Associate Professor in Audience Engagement, School of Performance and Cultural Industries, University of Leeds, Leeds, LS2 9JT, United Kingdom},
abstract={There remains a significant gap in the scholarly literature on the processes, benefits and challenges of digital engagement in the arts. This article presents and critically analyses the findings of one of the largest mixed-methods studies ever conducted into audience engagement with dance. Based on a rigorous mixed-methods approach comprising participant and audience surveys, discussion groups, depth interviews, netnography and content analysis of a new responsive online platform based on Liz Lerman's renowned Critical Response Process, this study investigates the potential of digital engagement to facilitate context and audience anticipation; foster a culture of constructive critical enquiry between arts organizations, artists and audiences; and break down barriers to attendance. The study's key findings indicated that responsive digital platforms can democratize critical exchange; foster slower, more reflective critique; and positively shift perceptions of unfamiliar artforms amongst non-attenders. A sustained process of digital engagement during the creative process was revealed to facilitate contextualization and cognitive decoding and thus enhance kinaesthetic and emotional engagement during an ensuing live performance. However, confirming previous findings, it proved challenging to maintain engagement amongst online participants, particularly amongst non-attenders, which reinforced the importance of social modes of engagement. Ultimately this kind of digital platform has the potential to encourage a deeper, richer, more relational and democratic engagement between audiences, artists and arts organizations. Beyond the arts, the platform was shown to impact positively on participants’ wider feedback mechanisms, both at work and at home, indicating its potential wider educational and sociological role in enhancing interpersonal skills and encouraging empathy with others. © 2016 The Author},
author_keywords={Arts management;  Arts marketing;  Audience development;  Audience engagement;  Digital marketing},
funding_details={Arts and Humanities Research CouncilArts and Humanities Research Council},
funding_text 1={This work was supported by the Digital R&D Fund for the Arts , which was funded by Nesta, Arts and Humanities Research Council and the National Lottery through Arts Council England. As this was a collaborative project, I would like to thank Dr Laura Griffiths, Dr Julie Brown and Professor Sita Popat for their insights, support and advice throughout the course of this study. I would also like to thank our key industry partners, Yorkshire Dance and Breakfast Creatives (particularly Wieke Eringa, Antony Dunn and Nick Ellwood) for the many hours of shared discussion, good humour and debate. Dr Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds (UK), where he lectures and researches in areas related to arts management, arts marketing, cultural value and cultural policy. Prior to his academic career, he managed a small touring theatre company before working as a Producer at the National Theatre of Scotland. Ben is an Artistic Assessor for Arts Council England and recently evaluated the national Arts Fundraising and Philanthropy Programme. In 2014 he worked as Co-Investigator on an Arts and Humanities Research Council funded project to explore cultural value as a complex system. Ben is currently writing a research monograph on audience engagement which will be published by Palgrave Macmillan in 2017.},
references={Arts Council England, Audience development and marketing (2010), Arts Council England London; Auslander, P., Liveness: performance in a mediatized culture (2008), 2nd ed. Routledge Oxon; Bennett, S., Theatre audiences: a theory of production and reception (1997), 2nd ed. Routledge London; Bishop, C., (2004) Antagonism and relational aesthetics, 110, pp. 51-79. , October; Blau, H., The audience (1990), The John Hopkins University Press Baltimore; Bolton, M., Cooper, C., Antrobus, C., Ludlow, J., Tebbutt, H., Capital matters: how to build financial resilience in the UK's arts and cultural sector (2011), Mission Models Money London; Boorsma, M., A strategic logic for arts marketing: integrating customer value and artistic objectives (2006) The International Journal of Cultural Policy, 12 (1), pp. 73-92; Bourdieu, P., Distinction: a social critique of the judgement of taste (1984), Harvard University Press Harvard; Bourgonjon, J., Soetaert, R., Video games and citizenship (2013) Comparative Literature and Culture, 15 (3). , n.p; Brand, G., Sloboda, J., Saul, B., Hathaway, M., The reciprocal relationship between jazz musicians and audiences in live performances: a pilot qualitative study (2012) Psychology of Music, 40 (5), pp. 634-651; Brown, A.S., Novak, J.L., Assessing the intrinsic impacts of a live performance (2007), WolfBrown San Francisco; Brown, A.S., Ratzkin, R., Making sense of audience engagement: a critical assessment of efforts by nonprofit arts organizations to engage audiences and visitors in deeper and more impactful arts experiences (2011), The San Francisco Foundation San Francisco; Brown, A.S., Novak-Leonard, J.L., Gilbride, S., Getting in on the act: how arts groups are creating opportunities for active participation (2011), The James Irvine Foundation San Francisco, CA; Burland, K., Pitts, S., (2014) Coughing and clapping: investigating audience experience, , Ashgate Farnham; Butsch, R., The citizen audience: crowds, publics, and individuals (2008), Routledge New York; Carnwath, J.D., Brown, A.S., Understanding the value and impacts of cultural experiences: a literature review (2014), Arts Council England London; Conner, L., Who gets to tell the meaning? Building audience enrichment (2004) GIA Reader, 15 (1). , n.p; Conner, L., Audience engagement and the role of arts talk in the digital era (2013), Palgrave Macmillan New York; Cova, B., From marketing to societing: when the link is more important than the thing (1999) Rethinking marketing: towards critical marketing accountings, pp. 64-83. , D. Brownlie M. Saren R. Wensley R. Whittington Sage London; Crawford, G., Gosling, V., Bagnall, G., Light, B., Is there an app for that? A case study of the potentials and limitations of the participatory turn and networked publics for classical music audience engagement (2014) Information Communication Society, 17 (9), pp. 1072-1085; Ghariani, G., Touzani, M., Creton, L., Exploration of the concept of cinephilia in the context of an emerging country: the case of Tunisia (2015) International Journal of Arts Management, 17 (2), pp. 33-51; Glaser, B.G., Strauss, A.L., The discovery of grounded theory: strategies for qualitative research (1967), Aldine Chicago, IL; Habermas, J., The structural transformation of the public sphere: an inquiry into a category of bourgeois society (1989), Polity Press Cambridge; Henderson, L., Slow love (2008) The Communication Review, 11 (3), pp. 219-224; Hewison, R., Holden, J., The cultural leadership handbook: how to run a creative organization (2011), Gower Farnham; Honoré, C., In praise of slow: how a worldwide movement is challenging the cult of speed (2004), Orion London; Ito, M., Introduction (2007) Networked publics, , K. Varnelis MIT Press London; Johanson, K., Glow, H., A virtuous circle: the positive evaluation phenomenon in arts audience research (2015) Participations, 12 (1), pp. 254-270; Kahneman, D., Thinking, fast and slow (2011), Penguin London; New York; Keen, A., The cult of the amateur: how today's internet is killing our culture and assaulting our economy (2007), Nicholas Brealey London; Kermode, M., Hatchet job: love movies, hate critics (2013), Picador London; Kozinets, R., Netnography: doing ethnographic research online (2010), Sage London; Lerman, L., Borstel, J., Liz Lerman's Critical Response Process: a method for getting useful feedback on anything you make from dance to dessert (2003), Dance Exchange, Inc. New York; Meyrowitz, J., No sense of place: the impact of electronic media on social behavior (1985), Oxford University Press Oxford; Nesta, Digital culture: how arts and cultural organisations in England use technology (2013), Nesta London; O'Toole, J., Adams, R.-J., Anderson, M., Burton, B., Ewing, R., (2014) Young audiences, theatre and the cultural conversation, , Springer Dordrecht; O'Reilly, K., Ethnographic methods (2005), Routledge London; New York; O'Sullivan, T., Dangling conversations: web-forum use by a symphony orchestra's audience members (2010) Journal of Marketing Management, 26 (7-8), pp. 656-670; Patriarche, G., Bilandzic, H., Jensen, J.L., Jurisic, J., Audience research methodologies: between innovation and consolidation (2013), Routledge London; Pickton, D., Broderick, A., Integrated marketing communications (2005), 2nd ed. Pearson Harlow; Pitts, S.E., What makes an audience? Investigating the roles and experiences of listeners at a chamber music festival (2005) Music and Letters, 86 (2), pp. 257-269; Popat, S., Invisible connections: dance, choreography and internet communities (2006), Routledge Oxon; Radbourne, J., Glow, H., Johanson, K., (2013) The audience experience: a critical analysis of audiences in the performing arts, , Intellect Bristol; Reason, M., Reynolds, D., Kinesthesia, empathy, and related pleasures: an inquiry into audience experiences of watching dance (2010) Dance Research Journal, 42 (2), pp. 49-75; Reason, M., Asking the audience: audience research and the experience of theatre (2010) About Performance, 10, pp. 15-34; Rogers, R., Audience development: collaborations between education and marketing (1998), London Arts Council England; Rubin, H.J., Rubin, I., Qualitative interviewing: the art of hearing data (2005), 2nd ed. Sage Thousand Oaks, CA; London; Seale, C., Researching society and culture (2012), Sage London; Simon, N., The participatory museum (2010), Museum 2.0 Santa Cruz; Tepper, S.J., The next great transformation: leveraging policy and research to advance cultural vitality (2008) Engaging art: the next great transformation of America's cultural life, pp. 363-383. , S.J. Tepper B. Ivy Routledge Oxon; Turkle, S., Alone together: why we expect more from technology and less from each other (2011), Basic Books New York; Vlieghe, J., Rutten, K., Rhetorical analysis of literary culture in social reading platforms (2013) Comparative Literature and Culture, 15 (3). , [n.p.]; Vlieghe, J., Muls, J., Rutten, K., Everybody reads: reader engagement with literature in social media environments (2016) Poetics, 54, pp. 25-37; Wajcman, J., Pressed for time: the acceleration of life in digital capitalism (2014), University of Chicago Press Chicago; Wallendorf, M., Brucks, M., Introspection in consumer research: implementation and implications (1993) Journal of Consumer Research, 20 (3), pp. 339-359; Walmsley, B., Co-creating theatre: authentic engagement or inter-legitimation? (2013) Cultural Trends, 22 (2), pp. 108-118; Welsh, E., Dealing with data: using NVivo in the qualitative data analysis process (2002) Qualitative Social Research, 3 (2). , [n.p.]; Whatley, S., Varney, R., Siobhan Davies Dance online: the digital archive and documenting the dance making process (2010) Capturing the essence of performance, pp. 57-63. , N. Leclercq L. Rossion A. Jones Peter Lang Brussels; White, G., Audience participation in theatre: aesthetics of the invitation (2013), Palgrave Macmillan Basingstoke},
publisher={Elsevier B.V.},
issn={0304422X},
language={English},
abbrev_source_title={Poetics},
document_type={Article},
source={Scopus},
}

@ARTICLE{Alves2016196,
author={Alves, L. and Antunes, N. and Agrici, O. and Sousa, C.M.R. and Ramos, C.M.Q.},
title={Click bait: You won't believe what happens next!},
journal={Fronteiras},
year={2016},
volume={5},
number={2},
pages={196-213},
doi={10.21664/2238-8869.2016v5i2.p196-213},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85005965412&doi=10.21664%2f2238-8869.2016v5i2.p196-213&partnerID=40&md5=f90df975c4dafbee37dabdd2e7c8ebbb},
affiliation={Escola Superior de Gestão, Hotelaria e Turismo, Universidade Do Algarve, Portugal; Escola Superior de Gestão, Hotelaria e Turismo, Universidade Do Algarve and CEFAGE, Portugal},
abstract={The goal of this chapter is to investigate Click Bait, one of the strategies most commonly used by online news journalists aiming to make their headlines more attractive to readers. The chapter begins by studying Social Networks and the power they give marketers in spreading information. Next, a historical context to Click Bait is presented through its origins as Yellow Journalism, a 19th century journalism trend focused on hyperbolizing news headlines in order to increase sales. Finally, Click Bait is studied as the online application of techniques like Yellow Journalism. This section analyzes semantics and some of the most popular headline construction formulas. Literature on this matter concluded that the use of certain headline construction formulas yields significant increase in click-through rates. These increases could be beneficial to the publishing organization as they increase advertising impressions, but could also be detrimental, as these hyperbolic headlines may make readers feel manipulated.},
author_keywords={Click Bait;  Digital Marketing;  Facebook;  Media Tabloidization;  Online News Headlines;  Social Networks;  Yellow Journalism},
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publisher={OpenJournals Publishing},
issn={22388869},
language={English},
abbrev_source_title={Front.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Parise2016411,
author={Parise, S. and Guinan, P.J. and Kafka, R.},
title={Solving the crisis of immediacy: How digital technology can transform the customer experience},
journal={Business Horizons},
year={2016},
volume={59},
number={4},
pages={411-420},
doi={10.1016/j.bushor.2016.03.004},
note={cited By 18},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969157732&doi=10.1016%2fj.bushor.2016.03.004&partnerID=40&md5=c19bfd2af6737b351348c42998e167f8},
affiliation={Babson College, Babson Hall, Babson Park, MA  02457, United States; Cisco Systems, San Francisco Bay Area, CA, United States},
abstract={Marketers are currently facing a 'crisis of immediacy' challenge: how to meet consumers' need to receive content, expertise, and personalized solutions in real time during their shopping experience. Today's digital technologies-such as video conferencing, location-based mobile apps, and augmented reality-provide a highly personalized and immersive environment that allows for interactivity and rich information exchange between the brand and consumer. We conducted in-depth interviews with over 35 retailers, large-scale surveys with international shoppers, and pilot projects with stores and banking institutions to study how companies are leveraging digital technologies to transform the customer experience. Our findings show that there are two main technology-based models that organizations are deploying to support customers' immediate needs: the remote expert and the digital assistant. We provide company examples of both models, as well as when they are most appropriate and success factors to inform managers. © 2016 Kelley School of Business, Indiana University.},
author_keywords={Augmented reality;  Digital assistant;  Digital marketing;  Mobile apps;  Omnichannel;  Remote expert;  Touchpoints;  Video conferencing;  Virtual concierge},
references={Biggs, J., Amazon introduces Mayday, a unique and amazingly useful live tech support system for Kindle (2013) TechCrunch, , http://techcrunch.com/2013/09/24/amazon-introduces-mayday-a-unique-and-amazingly-useful-live-tech-support-system-for-kindle/, September 24 Retrieved November 1, 2015; (2013) Catch and keep the digital shopper: How to deliver retail their way, , Cisco Systems Consulting Services Group, San Jose, CA; (2015) Cisco remote expert smart solution for retail banking, , Cisco Systems Consulting Services Group, San Jose, CA; Dhebar, A., Toward a compelling customer touchpoint architecture (2013) Business Horizons, 56 (2), pp. 199-205; Ericsson, J., Farah, P., Vermeiren, A., Buckalew, L., (2012) Winning strategies for omnichannel banking, , Cisco Systems Consulting Services Group, San Jose, CA; Eroglu, S.A., Machleit, K.A., Davis, L.M., Atmospheric qualities of online retailing: A conceptual model and implications (2001) Journal of Business Research, 54 (2), pp. 177-184; Gilbert, J., Try Makeup Genius, an incredible magic mirror that lets you test out beauty products (2014) Yahoo! Tech, , https://www.yahoo.com/tech/try-makeup-genius-an-incredible-magic-mirror-that-lets-89058754419.html, June 18 . Retrieved November 1, 2015; Graeber, C., (2013) Trends 2013: Five trends shaping the next generation of North American digital banking, , Forrester Research, Cambridge, MA; Gunn, M., Citizens Financial Group launches 4-state video banking pilot (2011) Information Week, , http://www.banktech.com/management-strategies/citizens-financial-group-launches-4-state-video-banking-pilot/d/d-id/1294715, June 8 . Retrieved November 1, 2015; Marketing fact vs marketing fantasy (2011), http://www.slideshare.net/HubSpot/marketing-fact-vs-marketing-fantasy, August 29 . Retrieved November 1, 2015; Indvik, L., Why Burberry wants to bring the online experience to stores, and not vice versa (2012) Mashable, , http://mashable.com/2012/09/24/burberry-regent-street-christopher-bailey/#QMRqYy.xXmqB, September 24 . Retrieved November 1, 2015; Klein, L.R., Creating virtual product experiences: The role of telepresence (2003) Journal of Interactive Marketing, 17 (1), pp. 41-55; Kohler, T., Fueller, J., Matzler, K., Stieger, D., Co-creation in virtual worlds: The design of the user experience (2011) MIS Quarterly, 35 (3), pp. 773-788; Kurylko, D.T., (2015) BMW wants 1,000 Geniuses in coming years. Automotive News, , http://www.autonews.com/article/20150321/RETAIL07/303239995/bmw-wants-1000-geniuses-in-coming-years, March 21 . Retrieved November 1, 2015; Lapowsky, I., How Alex and Ani is pioneering the future of retail (2013), http://www.inc.com/issie-lapowsky/alex-ani-bet-on-ibeacon.html, February 13 . Inc. Retrieved November 1, 2015; Leggett, K., Schoeller, A., Band, W., Bookstein, S., (2013) TechRadar for AD&D pros: Contact center solutions for customer service, , Forrester Research, Cambridge, MA; Liang, T.P., Ho, Y.T., Li, Y.W., Turban, E., What drives social commerce: The role of social support and relationship quality (2011) International Journal of Electronic Commerce, 16 (2), pp. 69-90; Maxwell, J., Demystifying the online shopper: 10 myths of multichannel retailing (2013) PricewaterhouseCoopers, , https://www.pwc.com/us/en/retail-consumer/publications/assets/pwc-multi-channel-shopper-survey.pdf, January . 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Retrieved November 1, 2015; Suh, K.-S., Chang, S., User interfaces and consumer perceptions of online stores: The role of telepresence (2006) Behaviour and Information Technology, 25 (2), pp. 99-113; Suh, K.-S., Lee, Y.E., The effects of virtual reality on consumer learning: An empirical investigation (2005) MIS Quarterly, 29 (4), pp. 673-697; Wisely, R., Lincoln's concierge program simplifies online shopping, showroom experience (2014) Edmunds, , http://www.edmunds.com/car-news/lincolns-concierge-program-simplifies-online-shopping-showroom-experience.html, February 6; Zaso, A., Faulder, K., Mobile checkouts at Alex and Ani lead to more than 300 percent sales increase (2013) Mobiquity, , http://www.mobiquityinc.com/mobile-checkouts-alex-and-ani-lead-more-300-percent-sales-increase, January 23 . Retrieved November 1, 2015; Zhang, H., Lu, Y., Gupta, S., Zhao, L., What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014) Information and Management, 51 (8), pp. 1017-1030; Zhang, H., Lu, Y., Wang, B., Wu, S., The impacts of technological environments and co-creation experiences on customer participation (2015) Information and Management, 52 (4), pp. 468-482},
correspondence_address1={Parise, S.; Babson College, Babson Hall, United States; email: sparise@babson.edu},
publisher={Elsevier Ltd},
issn={00076813},
coden={BHORA},
language={English},
abbrev_source_title={Bus. Horiz.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Shankar201637,
author={Shankar, V. and Kleijnen, M. and Ramanathan, S. and Rizley, R. and Holland, S. and Morrissey, S.},
title={Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues},
journal={Journal of Interactive Marketing},
year={2016},
volume={34},
pages={37-48},
doi={10.1016/j.intmar.2016.03.002},
note={cited By 77},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84963951639&doi=10.1016%2fj.intmar.2016.03.002&partnerID=40&md5=1dc127f82a46ab677de3cde97da2bad7},
affiliation={Center for Retailing Studies, Mays Business School, Texas A and M University, United States; Vrije Universiteit, Amsterdam, Netherlands; Texas A and M University, United States; Marketing Science Institute, United States; 7-Eleven, United States; Macy's, United States},
abstract={The intersection of mobile marketing and shopper marketing, known as mobile shopper marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the planning and execution of all mobile-based marketing activities that influence a shopper along and beyond the path-to-purchase: from the initial shopping trigger, to the purchase, consumption, repurchase, and recommendation stages. However, not much is known about mobile shopper marketing. We plug this gap by first discussing mobile shopper marketing and its scope in depth and then presenting a process model that connects the mobile shopping journey with four key entities, i.e., shopper, employee, organization, and mobile technology. For each of these themes, we identify the challenges that offer future research opportunities. © 2016.},
author_keywords={Consumer behavior;  Digital marketing;  Mobile marketing;  Shopper marketing;  Technology},
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correspondence_address1={Shankar, V.; Center for Retailing Studies, Mays Business School, Texas A and M UniversityUnited States; email: vshankar@mays.tamu.edu},
publisher={Elsevier Inc.},
issn={10949968},
language={English},
abbrev_source_title={J. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Järvinen2016164,
author={Järvinen, J. and Taiminen, H.},
title={Harnessing marketing automation for B2B content marketing},
journal={Industrial Marketing Management},
year={2016},
volume={54},
pages={164-175},
doi={10.1016/j.indmarman.2015.07.002},
note={cited By 25},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938635406&doi=10.1016%2fj.indmarman.2015.07.002&partnerID=40&md5=2c225cafa2044664fc7a91022af1f2fc},
affiliation={School of Business and Economics, University of Jyväskylä, University of Jyväskylä, PO Box 35FIN-40014, Finland},
abstract={The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as 'content marketing.' This study investigates the organizational processes for developing valuable and timely content to meet customer needs and for integrating content marketing with B2B selling processes. The results of this single case study demonstrate the use of marketing automation to generate high-quality sales leads through behavioral targeting and content personalization. The study advances understanding of the organizational processes that support content marketing and shows how content marketing can be combined with B2B selling processes via marketing automation in ways that achieve business benefits. © 2015 Elsevier Inc.},
author_keywords={Case study;  Digital marketing;  Marketing and sales alignment;  New technologies;  Sales funnel;  Social media},
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Pal, A. Rangaswamy (Eds.); Oldroyd, J.B., McElheran, K., Elkington, D., The short life of online sales leads (2011) Harvard Business Review, 89 (3), p. 28; Oliva, R.A., The three key linkages: Improving the connections between marketing and sales (2006) Journal of Business & Industrial Marketing, 21 (6), pp. 395-398; Patterson, L., Marketing and sales alignment for improved effectiveness (2007) Journal of Digital Asset Management, 3 (4), pp. 185-189; Patton, M., (2002) Qualitative research & evaluation methods, , Sage, Thousand Oaks, CA; Petty, R., Cacioppo, J., The elaboration likelihood model of persuasion (1986) Advances in Experimental Social Psychology, 19, pp. 123-205. , Academic Press, San Diego, CA; Phippen, A., Sheppard, L., Furnell, S., A practical evaluation of Web analytics (2004) Internet Research, 14 (4), pp. 284-293; Piekkari, R., Plakoyiannaki, E., Welch, C., "Good" case research in industrial marketing: Insights from research practice (2010) Industrial Marketing Management, 39 (1), pp. 109-117; Pomirleanu, N., Schibrowsky, J.A., Peltier, J., Nill, A., A review of internet marketing research over the past 20 years and future research direction (2013) Journal of Research in Interactive Marketing, 7 (3), pp. 166-181; Pulizzi, J., The rise of storytelling as the new marketing (2011) Public Research Quarterly, 28 (2), pp. 116-123; Pulizzi, J., Handley, A., (2014) B2B content marketing: 2015 benchmarks, budgets, and trends-North America, , http://contentmarketinginstitute.com/wp-content/uploads/2014/10/2015_B2B_Research.pdf; Rodriguez, M., Dixon, A.L., Peltier, J.W., A review of the interactive marketing literature in the context of personal selling and sales management (2014) Journal of Research in Interactive Marketing, 8 (4), pp. 294-308; Rose, R., Pulizzi, J., (2011) Managing content marketing, , CMI Books, Cleveland, OH; Rygielski, C., Wang, J.-C., Yen, D.C., Data mining techniques for customer relationship management (2002) Technology in Society, 24 (4), pp. 483-502; Sabnis, G., Chatterjee, S.C., Grewal, R., Lilien, G.L., The sales lead black hole: On sales reps' follow-up of marketing leads (2013) Journal of Marketing, 77, pp. 52-67; Salganik, M., Heckathorn, D., Sampling and estimation in hidden populations using respondent-driven sampling (2004) Sociological Methodology, 34 (1), pp. 193-239; Singh, S., Sonnenburg, S., Brand performances in social media (2012) Journal of Interactive Marketing, 26 (4), pp. 189-197; Tanner, J.F., Shipp, S., Sales technology within the salesperson's relationships: A research agenda (2005) Industrial Marketing Management, 34 (4), pp. 305-312; Thorleuchter, D., Van den Poel, D., Prinzie, A., Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing (2012) Expert Systems with Applications, 39 (3), pp. 2597-2605; Trailer, B., Dickie, J., Understanding what your sales manager is up against (2006) Harvard Business Review, 84 (7-8), pp. 48-55; Wiersema, F., The B2B agenda: The current state of B2B marketing and a look ahead (2013) Industrial Marketing Management, 42 (4), pp. 470-488; Wilson, R.D., Using online databases for developing prioritized sales leads (2003) Journal of Business and Industrial Marketing, 18 (4-5), pp. 388-402; Wilson, R.D., Developing new business strategies in B2B markets by combining CRM concepts and online databases (2006) Competitiveness Review: An International Business Journal, 16 (1), pp. 38-43; Wilson, R.D., Using clickstream data to enhance business-to-business web site performance (2010) Journal of Business & Industrial Marketing, 25 (3), pp. 177-187; Wolk, A., Theysohn, S., Factors influencing website traffic in the paid content market (2007) Journal of Marketing Management, 23 (7-8), pp. 769-796; Wuebben, J., (2011) Content is currency: Developing powerful content for Web and mobile, , Nicholas Brealey, Boston, MA; Yin, R.K., (2014) Case study research: Design and Methods, , Sage, Thousand Oaks, CA},
correspondence_address1={Järvinen, J.; School of Business and Economics, University of Jyväskylä, University of Jyväskylä, PO Box 35, Finland; email: joel.jarvinen@jyu.fi},
publisher={Elsevier Inc.},
issn={00198501},
coden={IMMAD},
language={English},
abbrev_source_title={Ind. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hamilton2016135,
author={Hamilton, M. and Kaltcheva, V.D. and Rohm, A.J.},
title={Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions},
journal={Journal of Consumer Marketing},
year={2016},
volume={33},
number={2},
pages={135-144},
doi={10.1108/JCM-04-2015-1398},
note={cited By 9},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84961572561&doi=10.1108%2fJCM-04-2015-1398&partnerID=40&md5=b82991dce5cd9df3c0aeab6501a6c6a8},
affiliation={Department of Marketing and Business Law, Loyola Marymount University, Los Angeles, CA, United States},
abstract={Purpose – The current increase in social media activity related to brand–consumer interactions is progressively influencing the manner in which brands and their customers communicate. Whereas this attention to social media is warranted, researchers and brand managers must also recognize that consumers connect and engage with brands across other communication platforms as well. Accordingly, this study aims to examine brand–consumer interactions taking place across social, online and physical platforms, as well as consumer motives for initiating these brand interactions across various platforms. Design/methodology/approach – A mixed-method approach integrating quantitative and qualitative data was used. We administered a written diary to 102 individuals over a two-month period, in which study participants recorded their motivations and platform use in their interactions with a brand. We evaluated latent-class mixture models for complex data and multi-level latent-class mixture models to identify classes of interactions based on participants’ motivations and platform use as well as customer segments based on the identified motives-by-platform classes. Findings – The findings reveal ten categories of motives for interacting with brands, including promotions and incentives, timely information, product information, engagement, browsing, purchase, customer service, branded content, entertainment, and personalization/exclusivity. Furthermore, six motives-by-platform interaction classes are identified. The findings suggest three consumer segments differentiated by their motives-by-platform profiles. Research limitations/implications – This study adds to past research investigating the motives behind brand–consumer interactions in social media by investigating both social media and non-social media-related interactions, and offering a typology of interaction profiles that considers interaction motives and platform preferences. Practical implications – This study illustrates that consumers are driven to interact with brands based upon the ten motive categories. These motives, in turn, are associated with different platform uses. Thus, it is important for brands to adopt ambidexterity across multiple communication platforms. Originality/value – This research adds to the understanding of brand–consumer interactions conducted on online and offline communication platforms. © 2016, © Emerald Group Publishing Limited.},
author_keywords={Brand interactions;  Customer experience;  Digital marketing;  Email marketing;  Social media},
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(2006) Journal of Marketing, 70 (1), pp. 107-118; Kohler, C.F., Rohm, A.J., de Ruyter, K., Wetzels, M., Return on interactivity: the impact of online agents on newcomer adjustment (2011) Journal of Marketing, 75 (2), pp. 93-108; Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., Tillmanns, S., Undervalued or overvalued customers: capturing total customer engagement value (2010) Journal of Service Research, 13 (3), pp. 297-310; LaBarbera, P.A., Mazursky, D., A longitudinal assessment of consumer satisfaction / dissatisfaction: the dynamic aspect of the cognitive process (1983) Journal of Marketing Research, 20 (4), pp. 393-404; Labrecque, L.I., Fostering consumer–brand relationships in social media environments: the role of parasocial interaction (2014) Journal of Interactive Marketing, 28 (2), pp. 134-148; LaPointe, P., Measuring Facebook’s impact on marketing: the proverbial hits the fan (2012) Journal of Advertising Research, 52 (3), pp. 286-287; Leckenby, J.D., Li, H., From the editors: why we need the journal of interactive advertising (2000) Journal of Interactive Advertising, 1 (1), pp. 1-3; Liu, Y., Shrum, L.J., What is interactivity and is it always such a good thing? 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(2007) Journal of Marketing, 71 (3), pp. 143-157; Weinberg, B.D., Pehlivan, E., Social spending: managing the social media mix (2011) Business Horizons, 54 (3), pp. 275-282; Williams, K.C., Page, R.A., Marketing to the generations (2011) Journal of Behavioral Studies in Business, 3 (1), pp. 37-53; Yadav, M.S., Varadarajan, R., Interactivity in the electronic marketplace: an exposition of the concept and implications for research (2005) Journal of the Academy of Marketing Science, 33 (4), pp. 585-603},
correspondence_address1={Rohm, A.J.; Department of Marketing and Business Law, Loyola Marymount UniversityUnited States; email: arohm1@lmu.edu},
publisher={Emerald Group Publishing Ltd.},
issn={07363761},
language={English},
abbrev_source_title={J. Consum. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Caixeta2016,
author={Caixeta, C.C. and Nascimento Junior, A. and Abreu, A.M.},
title={The influence of social media on consumer perception of brands},
journal={Espacios},
year={2016},
volume={37},
number={27},
art_number={17},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017599397&partnerID=40&md5=d01ee58d94372870713bca5816d85ad4},
affiliation={Universidade de Brasilia, Brazil},
abstract={The present work analyzes a medium that is increasingly present in the daily lives of people: social media. Besides the people, companies are increasingly taking advantage of this new trend of communication and this study aims to identify the impact of social media in strengthening brands. For this a questionnaire was applied to students of Management at the University of Brasilia, young people who were born in the Digital Age. The goal was to learn more about the buying behavior of this population in relation to the use of media. As a result of the research we had that Facebook is the largest social media impact on interaction with brands, social media influence at the time of purchase and are an important means for the brand to interact and communicate with their consumers, so the assumption was valid and it was possible to conclude that social media help to strengthen brands.},
author_keywords={Digital marketing;  Facebook;  Social media;  Strengthening brands},
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correspondence_address1={Nascimento Junior, A.; Universidade de BrasiliaBrazil; email: anjunior.unb@gmail.com},
publisher={Revista Espacios},
issn={07981015},
language={English},
abbrev_source_title={Espacios},
document_type={Article},
source={Scopus},
}

@ARTICLE{Binns2016207,
author={Binns, R.},
title={Self-authored interest profiles for personalised recommendations},
journal={International Journal of Internet Marketing and Advertising},
year={2016},
volume={10},
number={3},
pages={207-222},
doi={10.1504/IJIMA.2016.080168},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84995739748&doi=10.1504%2fIJIMA.2016.080168&partnerID=40&md5=3ab0258eb66b8d7268b0a722737e7841},
affiliation={Department of Computer Science, University of Oxford, Oxford, OX1 3QD, United Kingdom},
abstract={A large portion of the content, recommendations and advertisements shown on the web are targeted, based on a profile of an individual user. This paper explores two ways of creating and using such profiles. Behavioural profiling - a commonly used technique which makes inferences based on an individual's previous activity - is compared to what I call Self-Authored Interest (SAI) profiling, which is based on information explicitly volunteered and controlled by the individual. I present the results of an experimental study comparing the effectiveness of the two systems in generating targeted product recommendations. I find that (a) people respond more positively to product recommendations when they are derived from SAI profiles, and (b) the mere belief that a recommendation comes from an SAI profile is also associated with more positive responses. Copyright © 2016 Inderscience Enterprises Ltd.},
author_keywords={Behavioural targeting;  Digital marketing;  Permission marketing;  Personal data;  Personalisation;  Privacy;  Profiling;  Recommender systems;  Uncanny valley;  Vendor relationship management},
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correspondence_address1={Binns, R.; Department of Computer Science, University of OxfordUnited Kingdom; email: reuben.binns@cs.ox.ac.uk},
publisher={Inderscience Enterprises Ltd.},
issn={14775212},
language={English},
abbrev_source_title={Int. J. Internet Mark. Advert.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Summers2016156,
author={Summers, C.A. and Smith, R.W. and Reczek, R.W.},
title={An audience of one: Behaviorally targeted ads as implied social labels},
journal={Journal of Consumer Research},
year={2016},
volume={43},
number={1},
pages={156-178},
doi={10.1093/jcr/ucw012},
note={cited By 17},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84979011043&doi=10.1093%2fjcr%2fucw012&partnerID=40&md5=38fd72afe4d83025468ce24758874273},
affiliation={Darla Moore School of Business, University of South Carolina, Columbia, SC  29208, United States; The Fisher College of Business, The Ohio State University, Columbus, OH  43210, United States},
abstract={"Behavioral targeting" is an Internet-based targeting strategy that delivers digital ads to individuals based on their online behavior (e.g., search, shopping). This research explores the unique ways in which consumers respond to ads using this type of targeting (vs. to ads that use more traditional forms of targeting), demonstrating that a behaviorally targeted ad can act as a social label even when it contains no explicit labeling information. Instead, when consumers recognize that the marketer has made an inference about their identity in order to serve them the ad, the ad itself functions as an implied social label. Across four studies, behaviorally targeted ads lead consumers to make adjustments to their self-perceptions to match the implied label; these self-perceptions then impact behavior including purchase intentions for the advertised product and other behaviors related to the implied label. Importantly, these effects only hold when the label is plausibly connected to consumers' prior behavior (i.e., when the targeting is at least moderately accurate). © The Author 2016.},
author_keywords={Behaviorally targeted advertising;  Digital marketing;  Online advertising;  Self-perceptions;  Social labeling},
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publisher={Oxford University Press},
issn={00935301},
language={English},
abbrev_source_title={J. Consum. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kumar20167,
author={Kumar, A. and Bezawada, R. and Rishika, R. and Janakiraman, R. and Kannan, P.K.},
title={From social to sale: The effects of firm-generated content in social media on customer behavior},
journal={Journal of Marketing},
year={2016},
volume={80},
number={1},
pages={7-25},
doi={10.1509/jm.14.0249},
note={cited By 121},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84955613023&doi=10.1509%2fjm.14.0249&partnerID=40&md5=e859a7817c26ffde0a8d186491321d8f},
affiliation={School of Business, Aalto University, Finland; Indian School of Business, India; School of Management, State University of New York, Buffalo, United States; Darla Moore School of Business, University of South Carolina, United States; Robert H. Smith School of Business, University of Maryland, United States},
abstract={Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability. The authors further investigate the synergistic effects of FGC with television advertising and e-mail communication. To accomplish their objectives, the authors assemble a novel data set comprising customers' social media participation data, transaction data, and attitudinal data obtained through surveys. The results indicate that after the authors account for the effects of television advertising and e-mail marketing, FGC has a positive and significant effect on customers' behavior. The authors show that FGC works synergistically with both television advertising and e-mail marketing and also find that the effect of FGC is greater for more experienced, tech-savvy, and social media-prone customers. They propose and examine the effect of three characteristics of FGC: valence, receptivity, and customer susceptibility. The authors find that whereas all three components of FGC have a positive impact, the effect of FGC receptivity is the largest. The study offers critical managerial insights regarding how to leverage social media for better returns. © 2016, American Marketing Association.},
author_keywords={Customer relationship management;  Digital marketing;  Firm-generated content;  Propensity score matching/difference-in-differences;  Social media analytics},
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publisher={American Marketing Association},
issn={00222429},
language={English},
abbrev_source_title={J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Halliday2016137,
author={Halliday, S.V.},
title={User-generated content about brands: Understanding its creators and consumers},
journal={Journal of Business Research},
year={2016},
volume={69},
number={1},
pages={137-144},
doi={10.1016/j.jbusres.2015.07.027},
note={cited By 20},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84947019647&doi=10.1016%2fj.jbusres.2015.07.027&partnerID=40&md5=0c172857e59abb33718ff0ebf8082af8},
affiliation={Department of Marketing and Enterprise, Hertfordshire Business School, University of Hertfordshire, Hatfield, Herts, AL10 9AB, United Kingdom},
abstract={This consumer research study investigates the motivations and meanings behind young adults creating and consuming user-generated content (UGC) about brands. Service-dominant logic suggests that resources are operant rather than operand and so used/re-used by consumers, eventually breaking down the provider/consumer dichotomy to see the entire logic as working in an actor-to-actor network. This study establishes these two theoretical advances empirically. For the participants, the key issue within the UGC interactions is that of who to trust i.e. source credibility as the resources were used as part of the ongoing identity project of the young adults participating. The findings support this search being within the frame of persons re-using operant resources as part of their wider lives as persons, rather than merely consumers. In this process, actions creating and consuming UGC also underpin potential for personal transformation as the movie Leaving Pleasantville proposes. Therefore, the study here contributes a person-centric metaphor of the journey that individuals can be understood as participating in as they interact with brands on the Internet for personal formation and even transformation. The study provides insight and a metaphor to explain a key driver of UGC creation in 21st century postmodern life. © 2015 Elsevier Inc..},
author_keywords={Branding;  Digital marketing;  Identification;  SDL;  Transformation;  UGC},
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correspondence_address1={Halliday, S.V.; Department of Marketing and Enterprise, Hertfordshire Business School, University of Hertfordshire, Hatfield, United Kingdom; email: s.halliday2@herts.ac.uk},
publisher={Elsevier Inc.},
issn={01482963},
coden={JBRED},
language={English},
abbrev_source_title={J. Bus. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Alford2015655,
author={Alford, P. and Page, S.J.},
title={Marketing technology for adoption by small business},
journal={Service Industries Journal},
year={2015},
volume={35},
number={11-12},
pages={655-669},
doi={10.1080/02642069.2015.1062884},
note={cited By 9},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938421019&doi=10.1080%2f02642069.2015.1062884&partnerID=40&md5=8e3d0436768915d0d2cb1e5084380634},
affiliation={Faculty of Management, Bournemouth University, Fern Barrow, Poole, BH12 5BB, United Kingdom},
abstract={The adoption of technology for marketing is essential for the survival of small businesses and yet little is understood about owner-manager practice in this area. This paper aims to address that gap through a qualitative study of 24 owner-managed small businesses operating in the visitor economy. It found that there was a strong appetite for the adoption of technology for marketing and a clear recognition of its opportunities particularly related to how it could create a stronger market orientation and more agile marketing, adhering to the principles of effectual reasoning. However, the ability to take advantage of these opportunities was constrained by a lack of knowledge and in particular an inability to measure the return on investment. While the wider implications of the study are limited by the niche sample, a planning model for the adoption of technology for marketing is presented which can be tested through future research. © 2015 Taylor & Francis.},
author_keywords={digital marketing;  effectuation;  entrepreneurial marketing;  market orientation;  small businesses},
keywords={entrepreneur;  future prospect;  industrial technology;  market conditions;  marketing;  small and medium-sized enterprise;  technology adoption},
funding_details={Economic and Social Research CouncilEconomic and Social Research Council, ES/J020990/1},
funding_text 1={This work was supported by the Economic & Social Research Council [grant number ES/J020990/1].},
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correspondence_address1={Alford, P.; Faculty of Management, Bournemouth University, Fern Barrow, United Kingdom; email: palford@bournemouth.ac.uk},
publisher={Routledge},
issn={02642069},
language={English},
abbrev_source_title={Serv. Ind. J.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Jensen20153,
author={Jensen, R.W. and Limbu, Y.B. and Spong, Y.},
title={Visual Analytics of Twitter Conversations about Corporate Sponsors of FC Barcelona and Juventus at the 2015 UEFA Final},
journal={International Journal of Sports Marketing and Sponsorship},
year={2015},
volume={16},
number={4},
pages={3-9},
doi={10.1108/IJSMS-16-04-2015-B002},
note={cited By 7},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984820451&doi=10.1108%2fIJSMS-16-04-2015-B002&partnerID=40&md5=3382fdb137b67f595ca60d250ed43bf0},
affiliation={Department of Marketing, School of Business, Montclair State University, Montclair, NJ  07043, United States; Montclair State UniversityNJ, United States; Zample SunnyvaleCA, United States},
abstract={Until now, little research has been conducted to analyse Twitter conversations about the corporate sponsors of football clubs. The conventional and most widely used method has been to use content analysis to assess the sentiment of the tweets that were sent. However, this approach may be inadequate because sports fans may be unlikely to mention a corporate sponsor in the text they tweet. This study demonstrates the use of visual analytics to assess conversations about corporate sponsors by examining the images people tweet. © 2015, by Winthrop Publications Limited.},
author_keywords={corporate sponsors;  digital marketing;  football;  sports marketing;  Twitter;  visual analytics},
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publisher={Emerald Group Publishing Ltd.},
issn={14646668},
language={English},
abbrev_source_title={Int. J. Sports Mark. Sponsorship},
document_type={Article},
source={Scopus},
}

@ARTICLE{Donnelly2015422,
author={Donnelly, C. and Simmons, G. and Armstrong, G. and Fearne, A.},
title={Digital loyalty card ‘big data’ and small business marketing: Formal versus informal or complementary?},
journal={International Small Business Journal: Researching Entrepreneurship},
year={2015},
volume={33},
number={4},
pages={422-442},
doi={10.1177/0266242613502691},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84930514342&doi=10.1177%2f0266242613502691&partnerID=40&md5=b780b3bd85c0620877ddf5e1e90d9fab},
affiliation={National University of Ireland (Maynooth), Ireland; Queen’s University Belfast, United Kingdom; University of Ulster, United Kingdom; University of Kent, United Kingdom},
abstract={This article proposes that a complementary relationship exists between the formalised nature of digital loyalty card data, and the informal nature of small business market orientation. A longitudinal, case-based research approach analysed this relationship in small firms given access to Tesco Clubcard data. The findings reveal a new-found structure and precision in small firm marketing planning from data exposure; this complemented rather than conflicted with an intuitive feel for markets. In addition, small firm owners were encouraged to include employees in marketing planning. © The Author(s) 2013},
author_keywords={big data;  digital marketing;  market orientation;  marketing strategy;  small business marketing},
funding_details={National Instruments CorporationNational Instruments Corporation},
funding_details={Invest Northern IrelandInvest Northern Ireland, 116,663},
funding_details={Department of Agriculture and Rural DevelopmentDepartment of Agriculture and Rural Development},
funding_text 1={The digital era presents unprecedented opportunities and threats for marketers in branding and connections with consumers (see e.g. Simmons, 2008 ; Simmons et al., 2010 ). It also presents opportunities as well as threats for small firms through the rise of big data and the depth and precision of market intelligence provided. In this study, the focus is on digitised loyalty card data as a specific form of big data. New insights are provided into the relationship between market orientation (MO) and loyalty card data. The findings reveal a new-found structure and precision in small-firm marketing planning from data exposure. This complemented, rather than conflicted with, their inherent responsiveness and intuitive feel for markets. The informal characteristics of small firms were leveraged to complement a more formal and structured approach to marketing planning through data exposure. Loyalty card data encouraged owners and managers to include employees in marketing planning. The authors acknowledge that the sample has a single sector and/or geographical focus, and that this study represents an early stage in our understanding. With the range of sectors affected by the data, the role of industry sector, product characteristics or geographical markets may be a crucial influence in the relationship between MO and loyalty card data. These are areas where a fine-grained and case study-based approach, taking a similar approach as this study, could help to clarify the key issues at hand. Specifically, the role of formalised loyalty card data exposure in complementing the informal nature of small firm MO is an area that holds considerable promise for future research, which also should focus on, for example, the dynamics involved in external meetings with multiple retailer buyers post-data exposure, and how this leads to new product listings. Another area of interest is the role of loyalty card data in creating a more collegiate marketing culture in small firms, with the dynamics behind moves towards collective employee involvement by owners and managers in marketing planning being an issue that merits further attention. Funding This research was supported by the Department of Agriculture and Rural Development (NI) and Invest NI through funding of £116,663.},
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correspondence_address1={Simmons, G.; Queen’s University Management School, Queen’s University Belfast, Riddel Hall, Stranmillis Road, United Kingdom; email: g.simmons@qub.ac.uk},
publisher={SAGE Publications Ltd},
issn={02662426},
language={English},
abbrev_source_title={Int. Small. Bus. J.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Roberts201596,
author={Roberts, S.D. and Micken, K.S.},
title={Marketing Digital Offerings Is Different: Strategies for Teaching About Digital Offerings in the Marketing Classroom},
journal={Journal of Education for Business},
year={2015},
volume={90},
number={2},
pages={96-102},
doi={10.1080/08832323.2014.988200},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85034635137&doi=10.1080%2f08832323.2014.988200&partnerID=40&md5=bf38a829fa39170de1b579094348b1ff},
affiliation={The University of the Incarnate Word, San Antonio, TX, United States; Roger Williams University, Bristol, RI, United States},
abstract={Digital offerings represent different challenges for marketers than do traditional goods and services. After reviewing the literature, the authors suggest ways that the marketing of digital goods and services might be better presented to and better understood by students. The well-known four challenges of services marketing model (e.g., intangibility) first proposed by Zeithaml, Parasuraman, and Barry (1985) is explored and adapted as an organizing framework for digital offerings. The authors also present specific suggestions for assignments and class discussions to foster students’ critical thinking about the marketing implications surrounding digital offerings. © 2015, Copyright © Taylor & Francis Group, LLC.},
author_keywords={digital goods and services;  digital marketing;  marketing pedagogy;  teaching;  teaching strategies},
references={Anderson, C., (2006) The long tail: Why the future of business is selling more for less, , New York, NY: Hyperion; Anderson, C., (2009) Free: The future of a radical price, , New York, NY: Hyperion; Askim-Lovseth, M.K., O’Keefe, T.P., Enhancing the interdisciplinary perspective in the marketing management decision process through an applied, integrated, client project (2012) Marketing Education Review, 22, pp. 61-65; (2013) Eligibility procedures and accreditation standards for business accreditation, , Tampa, FL: AACSB International; Berry, L.L., Services marketing is different (1980) Business, 30, pp. 24-29; Clayton, M.J., Hettche, M., From the field and into the classroom: Information architecture assessment and website usability tests (2012) Journal of Marketing Education, 34, pp. 30-43; Dean, D., DiGrande, Field, S., Lundmark, D., Lundmark, O’Day, A., Pineda, J., Zwillenberg, P., (2012) The connected world: The internet economy in the G-20, , Boston, MA: Boston Consulting Group; Economics A-Z terms, , http://www.economist.com/economics-a-to-z, Retrieved from; Fisk, R.P., Grove, S.J., John, J., (2014) Services marketing: An interactive approach, , Mason, OH: South-Western; (2012) The always addressable customer, , Cambridge, MA: Author; Greenfield, H.I., A note on the goods/services dichotomy (2002) Service Industries Journal, 22, pp. 19-21; Harrigan, P., Hulbert, B., How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education (2011) Journal of Marketing Education, 33, pp. 253-272; Hui, K.L., Chau, P.Y., Classifying digital goods (2002) Communications of the ACM, 45 (6), pp. 73-79; Keh, H.T., Pang, J., Customer reactions to service separation (2010) Journal of Marketing, 74, pp. 55-70; Kotler, P., Keller, K.L., (2009) Marketing management, , (13th ed.), Upper Saddle River, NJ: Erlbaum; Lovelock, C.H., Gummesson, E., Whither services marketing? In search of a new paradigm and fresh perspectives (2004) Journal of Service Research, 7, pp. 20-41; McCorkle, D.E., McCorkle, Y.L., Using LinkedIn in the marketing classroom: Exploratory insights and recommendations for teaching social media/networking (2012) Marketing Education Review, 22, pp. 157-166; Marcotte, E., (2010) Responsive web design; Pavlik, J.V., McIntosh, S., (2011) Converging media: A new introduction to mass communication, , New York, NY: Oxford University Press; Shostack, G.L., Breaking free from product marketing (1977) Journal of Marketing, 44, pp. 73-80; Stokes, R., (2011) eMarketing: The essential guide to digital marketing, , (4th ed.), Cape Town, South Africa: Quirk; Wen, W., Forman, C., Graham, S.J.H., The impact of intellectual property rights enforcement on open source software project success (2013) Information Systems Research, 24, pp. 1131-1146; Wymbs, C., Digital marketing: The time for a new ‘academic major’ has arrived (2011) Journal of Marketing Education, 33, pp. 93-106; Zeithaml, V.A., Parasuraman, A., Barry, L.L., Problems and strategies in services marketing (1985) Journal of Marketing, 49, pp. 33-46},
correspondence_address1={Micken, K.S.; Roger Williams University, 1 Old Ferry Road, United States; email: kmicken@rwu.edu},
publisher={Taylor and Francis Ltd.},
issn={08832323},
language={English},
abbrev_source_title={J. Edu. Bus.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Smith2015127,
author={Smith, K.T. and Blazovich, J.L. and Murphy Smith, L.},
title={Social media adoption by corporations: An examination by platform, industry, size, and financial performance},
journal={Academy of Marketing Studies Journal},
year={2015},
volume={19},
number={2},
pages={127-144},
note={cited By 5},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959508248&partnerID=40&md5=16d01c63254c3f2287238e96b391179d},
affiliation={Murray State University, United States; University of St. Thomas, United States},
abstract={More than ever, companies are tweeting, posting, blogging, and generally using social media networks to communicate with their consumers, employees, and other stakeholders. With the emergence of new social networks, companies are in the process of testing which network works best for them. Since consumers have different preferences and needs that make one social media platform more desirable than another, many companies use multiple platforms. This study empirically charts the current adoption of social media by Fortune 500 companies. The purpose of this study is to analyze which social media platforms are being used by major corporations and whether adoption differs by industry, firm size, and growth opportunity. Company financial information is examined to determine if there is a relationship between higher use of social media and superior financial performance.},
author_keywords={Customer relationship management;  Digital marketing;  Marketing mix;  Marketing strategy;  Social media},
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Retrieved from; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Blog, Retrieved from; Brennan, R., Croft, R., The use of social media in B2B marketing and branding: An exploratory study (2012) Journal of Customer Behavior, 11 (2), pp. 101-115; Briones, R.L., Kucha, B., Liua, B.F., Jinb, Y., Keeping up with the digital age: How the American Red Cross uses social media to build relationships (2011) Public Relations Review, 37 (1), pp. 37-43; Fortune 500 (2011) CNN, , http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/, Retrieved from, (May 23); Compustat (2013) Standard and Poor's, , http://www.compustat.com/compustat_data/, Retrieved from, (March 1); Crittenden, V.L., Peterson, R.A., Albaum, G., Technology and business-to-consumer selling: Contemplating research and practice (2010) Journal of Personal Selling & Sales Management, 30 (2), pp. 101-107; Culnan, M.J., McHugh, P.J., Zubillaga, J.I., How large US companies can use Twitter and other social media to gain business value (2010) MIS Quarterly Executive, 9 (4), pp. 243-259; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Facebook, Retrieved from; Fisher, T., ROI in social media: A look at the arguments (2009) Journal of Database Marketing & Customer Strategy Management, 16 (3), pp. 189-195; Fitch, K., Making friends in the Wild West: Singaporean public relations practitioners' perceptions of working in social media (2009) PRism, 6 (2). , http://praxis.massey.ac.nz/prism_online_journal.html, Retrieved from; Fortune 500 (2011) CNN Money, , http://money.cnn.com/magazines/fortune/fortune500/2011/full_list/, Retrieved from, (May 23); Fournier, S., Avery, J., The uninvited brand (2011) Business Horizons, 54 (3), pp. 193-207; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Foursquare, Retrieved from; Foux, G., Consumer-generated media: Get your customers involved (2006) Brand Strategy, pp. 38-39. , May 8; Gerzema, J., D'Antonio, M., (2011) Spend shift: How the post-crisis values revolution is changing the way we buy, sell, and live, , San Francisco, CA: Jossey-Bass; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Google%2B, Retrieved from; Hanna, R., Rohma, A., Crittendenb, V.L., We're all connected: The power of the social media ecosystem (2011) Business Horizons, 54 (3), pp. 265-273; Hansen, D., Shneiderman, B., Smith, M.A., (2011) Analyzing social media networks with NodeXL: Insights from a connected world, , Elsevier, Boston; Harris, L., Rae, A., Social networks: The future of marketing for small business (2009) Journal of Business Strategy, 30 (5), pp. 24-31; Huang, S.X., Pereira, R., Zhang, M.H., (2011) Appropriable Asset Structure and Optimal CEO Compensation, , Working Paper; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Instagram, Retrieved from; Johnson, D., 5 surprising social media statistics that affect your business (2011) CBS Money Watch, , http://www.cbsnews.com/8301-505143_162-28652590/5-surprising-social-media-statisticsthat-affect-your-business/, October 11, Retrieved from; Kaplan, A.M., Haenlein, M., Two hearts in three-quarter time: How to waltz the social media/viral marketing dance (2011) Business Horizons, 54 (3), pp. 253-263; Keller, E., Unleashing the power of word of mouth: Creating brand advocacy to drive growth (2007) Journal of Advertising Research, 47 (4), pp. 448-452; Li, C., Bernoff, J., (2008) Groundswell: Winning in a world transformed by social technologies., , Boston: Harvard Business Press; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Linkedin, Retrieved from; Liu, Q., Karahanna, E., Watson, R.T., Unveiling user-generated content: Designing websites to best present customer reviews (2011) Business Horizons, 54 (3), pp. 231-240; Mangold, W.G., Faulds, D.J., Social media: The new hybrid element of the promotion mix (2009) Business Horizons, 52 (4), pp. 357-365; Mangold, W.G., Smith, K.T., Selling to Millennials with online reviews (2011) Business Horizons, 55 (2), pp. 141-153; McCorkindale, T.C., Can you see the writing on my wall? A content analysis of the Fortune 50"s Facebook social networking sites (2010) Public Relations Journal, 4 (3). , http://www.prsa.org/Intelligence/PRJournal/Vol4/No3/, Retrieved from; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Pinterest, Retrieved from; Reineking, C., Chamberlain, D.H., Rudolph, H.R., Smith, L.M., An examination of inventory costing convergence under generally accepted accounting principles and international financial reporting standards (2012) Journal of International Business Research, , http://ssrn.com/abstract=2112558, forthcoming. Available at SSRN; Solis, B., Breakenridge, D., (2009) Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR, , FT Press, Upper Saddle River, NJ; Smith, K.T., Huang, J., Smith, L.M., An examination of advertising expenditures, revenues, and market performance in the pharmaceutical and IT industries (2012) Journal of International Business Management & Research, 3 (9), pp. 1-8; Stelzner, M., 2011 Social media marketing industry report (2011) Social Media Examiner, , http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/, Retrieved from; Taylor, M., Kent, M., Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics (2010) Public Relations Review, 36, pp. 207-214; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Tumblr, Retrieved from; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Twitter, Retrieved from; Vallaster, C., von Wallpach, S., An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation (2013) Journal of Business Research, 66 (9), pp. 1505-1515; Weinberg, B.D., Pehlivan, E., Social spending: Managing the social mix (2011) Business Horizons, 54, pp. 275-282; Wright, D., Hinson, M., How new communications media are being used in public relations: A longitudinal analysis (2010) Public Relations Journal, 4 (3). , http://www.prsa.org/Intelligence/PRJournal/Documents/2010tWrightHinson.pdf, Retrieved from; Wymer, W., Rethinking the boundaries of social marketing: Activism or advertising? (2010) Journal of Business Research, 66 (2), pp. 99-103; (2013) Wikipedia, , http://en.wikipedia.org/wiki/Youtube, Retrieved from},
publisher={Allied Academies},
issn={10956298},
language={English},
abbrev_source_title={Acad. Mark. Stud. J.},
document_type={Article},
source={Scopus},
}

@ARTICLE{McGuigan20151830,
author={McGuigan, L. and Manzerolle, V.},
title={“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets},
journal={New Media and Society},
year={2015},
volume={17},
number={11},
pages={1830-1848},
doi={10.1177/1461444814535191},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84947227075&doi=10.1177%2f1461444814535191&partnerID=40&md5=67380ced58cf46256928d0c5ca8a11c0},
affiliation={University of Pennsylvania, United States; University of Western Ontario, Canada},
abstract={Ubiquitous connectivity to networked information-communication technologies increasingly mediates social experiences of markets and retail environments. These conditions lead some marketing scholars to conclude that digital media are reaching their inevitable culmination: an omnipresent marketplace. They call this “ubiquitous commerce” (u-commerce). U-commerce annihilates constraints over markets; borders, cultural differences, and geography cease to impose friction on exchange. As part of a broader understanding of new media and marketing, u-commerce deserves attention from critical communication studies. In foregrounding concerns of space, time, and consciousness, u-commerce exemplifies a commercial theory of media and invites critique at the nexus of medium theory and political economy. The work of Harold Innis is uniquely suited to this task. This article contextualizes and identifies biases in the conceptual systems and infrastructures of u-commerce. © 2014, © The Author(s) 2014.},
author_keywords={Digital marketing;  e-commerce;  Harold Innis;  marketing theory;  media theory;  political economy;  u-commerce},
funding_details={Social Sciences and Humanities Research Council of CanadaSocial Sciences and Humanities Research Council of Canada},
funding_text 1={Studying the economic and cultural history of the Canadian Pacific Railway, Innis recognized that control of the technologies and infrastructures of transportation afforded power over the administration of space and the direction of economic and cultural development. The railway was both a cause and consequence of industrial expansions. Through the impetus of expanded capacity and the influence of sunk costs in fixed capital, the railway engendered dominance of and dependence on commercial habits of thought and action. Similarly, the expansion of networked computing technology for facilitating ubiquitous commercial exchange at once arises from the particular concerns of market-oriented societies and influences political–economic organization. Development and deployment of technology is approaching conditions in which digital capital can be transferred universally, ubiquitously, and immediately. Exploiting optimum, “frictionless” routes for financial efficiency directs investment unevenly around the globe; yet fulfillment of this marketing logic still requires physical transportation of goods. Unlike digital flows, manufacturing of ideas and devices is not borderless: it entails bodies in space conforming to local laws and cultural standards of production and consumption. Ever more complicated routing requires tools and techniques of logistical control and human labor to build material infrastructures. With sectors concentrated differentially by region, value is realized unequally across places, and imbalances are exacerbated. The mythology of ubiquitous commercial connectivity sanitizes the materiality of media and markets. Innis developed analytical tools useful for critiquing a commercial system built around ubiquitous connectivity. A comparative media analysis, sensitive to institutional structures and social relations, brings into view the long history and complexity of interests operative in informational capitalism and augers an entry point to study routes of culture and trade in an age when we are always already in the marketplace. The authors thank Joseph Turow for commenting on an earlier draft. Funding The research was funded, in part, by the Social Sciences and Humanities Research Council of Canada. 1. Founded in 2014 by AT&T, Cisco, GE, IBM, and Intel to set standards for the Internet of Things ( http://www.iiconsortium.org/ ). 2. All subsequent values are in USD, unless otherwise stated.},
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correspondence_address1={McGuigan, L.; Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, United States},
publisher={SAGE Publications Ltd},
issn={14614448},
language={English},
abbrev_source_title={New Media and Society},
document_type={Article},
source={Scopus},
}

@ARTICLE{Muñoz201588,
author={Muñoz, C.L. and Wood, N.T.},
title={Update status: The state of social media marketing curriculum},
journal={Journal of Marketing Education},
year={2015},
volume={37},
number={2},
pages={88-103},
doi={10.1177/0273475315586596},
note={cited By 12},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84943181610&doi=10.1177%2f0273475315586596&partnerID=40&md5=ec2996698771cc7e37d6717df408055a},
affiliation={Silberman College of Business, Fairleigh Dickinson University, Madison, NJ, United States; Saint Joseph’s University, Philadelphia, PA, United States; Edith Cowan UniversityWA  6050, Australia},
abstract={The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute’s curriculum, the amount of coverage given to social media, teaching approach taken, what specific topics were covered, instructional materials, type(s) of assessment, and unique pedagogical challenges the topic posed. Recommendations are provided to assist faculty in their social media curriculum development. © 2015, Journal of Marketing Education, All rights Reserved.},
author_keywords={Course design;  Curriculum content;  Curriculum studies;  Digital marketing;  Marketing curriculum;  Social media;  Social media marketing},
references={(2014) Cmos: Timefor Digital Transformation, , http://www.accenture.com/SiteCollectionDocuments/us-en/insight-cmo-digital-transformation-summary/Accenture-CMO-Insights-2014-pdf.pdf; Adams, M., (2012) The 2012 social CEO report, , http://www.ceo.com/social-report/; Bacile, T.J., The Klout challenge: Preparing your students for social media marketing (2013) Marketing Education Review, 23, pp. 87-92; Barker, D.I., Barker, M., Bormann, N.F., Neher, K.E., (2012) Social Media Marketing: A Strategic Approach, , Mason, OH: Cengage Learning; Beck, R., Brown, M., (2012) Guidelines for the Use of Social Media at Penn, , http://www.upenn.edu/alma-nac/volumes/v59/n12/media.html; Burgess, C., Burgess, M., (2013) The Social Employee: How Great Companies Make Social Media Work, , New York, NY: McGraw-Hill; Buzzard, C., Crittenden, V.L., Crittenden, W.F., McCarty, P., The use of digital technologies in the classroom: A teaching and learning perspective (2011) Journal of Marketing Education, 33, pp. 131-139; Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, C., Sarrazin, H., Westergren, M., (2012) The Social Economy: Unlocking Value and Productivity through Social Technologies, , New York, NY: McKinsey Global Institute; Clarke, T.B., Nelson, C.L., Classroom community, pedagogical effectiveness, and learning outcomes associated with Twitter use in undergraduate marketing courses (2012) Journal for Advancement of Marketing Education, 20 (2), pp. 29-38; Cronin, J., Upgrading to Web 2.0: An experiential project to build a marketing Wiki (2009) Journal of Marketing Education, 31, pp. 66-75; (2014) Mobile Continues to Steal Share of US adults’ Daily Time Spent with Media, , http://www.emarketer.com/Article/Mobile-Continues-Steal-Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782, April 22; (2014) 2 Billion Consumers Worldwide to Get Smart (Phones) by 2016, , http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694#sthash.APhnDlE0.dpuf, December 11; (2015) Tablet Users to Surpass 1 Billion Worldwide in 2015, , http://www.emarketer.com/Article/Tablet-Users-Surpass-1-Billion-Worldwide-2015/1011806#sthash.8qUXxBNH.dpuf, January 8; (2015) Company Info, , http://newsroom.fb.com/company-info/; Faulds, D.J., Mangold, G., Developing a social media and marketing course (2014) Marketing Education Review, 24, pp. 127-144; Fisher, A., (2014) 6 Social Media Jobs that Will Be Big in 2014, , http://jobs.aol.com/articles/2014/01/13/6-social-media-jobs-that-will-be-big-in-2014/, January 13, AOL Jobs; Granitz, N., Koernig, S., Web 2.0 and marketing education: Explanations and experiential applications (2011) Journal of Marketing Education, 33, pp. 57-75; Gunelius, S., (2014) Data Proves Word-Of-Mouth Marketing Works: Inforgraphic, , http://aci.info/2014/02/12/data-proves-word-of-mouth-marketing-works-infographic/, February 12; (2015) Social-Media Job Trend, , http://www.indeed.com/jobtrends/Social-Media.html; Lowe, B., Laffey, D., Is Twitter for the birds? Using Twitter to enhance student learning in a marketing course (2011) Journal of Marketing Education, 33, pp. 183-192; McCorkle, D.E., McCorkle, Y.L., Using LinkedIn in the marketing classroom: Exploratory insights and recommendations for teaching social media/networking (2012) Marketing Education Review, 22, pp. 157-166; Miller, F.L., Mangold, W.G., Roach, J., Holmes, T., Building the technology toolkit of marketing students: The emerging technologies in marketing initiative (2013) Marketing Education Review, 23, pp. 121-135; Munoz, C.L., More than just Wikipedia: Creating a collaborate research library using a Wiki (2012) Marketing Education Review, 22, pp. 21-26; Munoz, C.L., Towner, T., Back to the “wall”: How to use Facebook in the college classroom (2011) First Monday, 16 (12). , http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3513/3116; Murthy, S., (2013) The 25 Hottest Skills that Got People Hired in 2013 [Blog Post], , http://blog.linkedin.com/2013/12/18/the-25-hottest-skills-that-got-people-hired-in-2013/, December 18; Rinaldo, S., Tapp, S., Laverie, D., Learning by Tweeting: Using Twitter as a pedagogical tool (2011) Journal of Marketing Education, 22, pp. 193-203; Schirr, G.R., Community-sourcing a new marketing course: Collaboration in social media (2013) Marketing Education Review, pp. 225-240; Schlee, R.P., Harich, K.R., Teaching students how to integrate and assess social networking tools in marketing communications (2013) Marketing Education Review, 23; Stelzner, M., (2014) 2014 Social Media Marketing Industry Report, , http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf, May; Spiller, L.D., Scovotti, C., Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses (2008) Journal of Marketing Education, 30, pp. 66-81; Stone, Z., (2013) Social Media Schooling is on the rise— but is It Necessary? [Blog Post], , http://blogs.wsj.com/digits/2013/07/29/social-media-schooling-is-on-the-rise-but-is-it-necessary/, July 29; Tadena, N., (2014) Ocial Media Spending is on the Rise but Impact is Hard to Measure [Blog Post], , http://blogs.wsj.com/cmo/2014/09/03/social-media-spending-is-on-the-rise-but-impact-is-hard-to-measure/, September 3; Tuten, T., Marks, M., The adoption of social media as educational technology among marketing educators (2012) Marketing Education Review, 22, pp. 201-214; Tuten, T., Solomon, M.R., (2015) Social Media Marketing, , Thousand Oaks, CA: Sage; (2015) About Company, , https://about.twitter.com/company; (2014) Best Marketing Programs, , http://grad-schools.usnews.rankingsandre-views.com/best-graduate-schools/top-business-schools/marketing-rankings?int=997808; (2014) Best Undergraduate Business Program Rankings, , http://colleges.usnews.rankingsandreviews.com/best-colleges/rankings/business-overall; Veeck, A., Hoger, B., Tools for monitoring social media: A marketing research project (2014) Marketing Education Review, 24, pp. 37-42; Wood, N., Solomon, M., Allan, D., Welcome to the Matrix: E-Learning gets a second life (2008) Marketing Education Review, 18, pp. 47-53; Workman, J.P., Wikis in the classroom: Opportunities and challenges (2008) Marketing Education Review, 18, pp. 19-24; Wymbs, C., Digital marketing: The time for a new “academic major” has arrived (2011) Journal of Marketing Education, 33, pp. 93-106},
correspondence_address1={Muñoz, C.L.; Silberman College of Business, 285 Madison Avenue, M-MSI-03, United States},
publisher={SAGE Publications Inc.},
issn={02734753},
language={English},
abbrev_source_title={J. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{González-Fernández-Villavicencio20155,
author={González-Fernández-Villavicencio, N.},
title={What does user focus mean? Marketing strategy and tactics [Qué entendemos por usuario como centro del servicio. Estrategia y táctica en marketing]},
journal={Profesional de la Informacion},
year={2015},
volume={24},
number={1},
pages={5-13},
doi={10.3145/epi.2015.ene.01},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938919243&doi=10.3145%2fepi.2015.ene.01&partnerID=40&md5=32bead357a0ec936c8913026f08a1aab},
affiliation={Universidad de Sevilla, Biblioteca de la Facultad de Económicas y Empresariales, Avda. Ramón y Cajal, 1, Sevilla, 41018, Spain},
abstract={The development of a marketing concept is described, and current types are explained: inbound marketing, content marketing and relationship marketing, especially concerning libraries and information services. Marketing strategy and tactics are analyzed. Finally, current marketing trends that experts predict for the short term, and the new challenges related to these trends that libraries, and organizations in general, have to confront are discussed. © 2015, El Profesional de la Informacion. All rights reserved.},
author_keywords={Content marketing;  Customer focus;  Digital marketing;  Inbound marketing;  Libraries;  Relationship marketing;  Social media;  Trends},
references={Drucker, P.F., (1954) The Practice of Management, , New York: Harper Business; Elsevier, (2014) Marketing the Academic Library, , Elsevier Inc; Jiménez-Zarco, A.-I., Martínez-Ruiz, M.-P., Llamas-Alonso, M.-R., Creación e intercambio de valor en las relaciones empresa-consumidor (2007) Boletín Económico de ICE, Información Comercial Española, (2910), pp. 41-60; Kotler, P., (1999) El Marketing Según Kotler: Cómo Crear, Ganar y Dominar los Mercados, , Barcelona: Paidós; Kotler, P., Kartajaya, H., Setiawan, I., (2011) Marketing 3.0, , Madrid: LID Editorial; Lee, D., What is marketing? (2013) Public Services Quaterly, 9 (2), pp. 169-171. , http://dx.doi.org/10.1080/15228959.2013.785900; Leeflang, P.S.H., Verhoef, P.C., Dahlström, P., Freundt, T., Challenges and solutions for marketing in a digital era (2014) European Management Journal, 32 (1), pp. 1-12. , http://dx.doi.org/10.1016/j.emj.2013.12.001; Martínez-Martínez, S., Lara-Navarra, P., El big data transforma la interpretación de los medios sociales (2014) El Profesional de la Información, 23 (6), pp. 575-581. , http://dx.doi.org/10.3145/epi.2014.nov.03; Meerman-Scott, D., (2011) The New Rules of Marketing & PR. 3ª Ed. Rev., , New Jersey: John Wiley & Sons; Merlo-Vega, J.-A., La biblioteca como 'community manager' y 'content curator' (1/2). El ciclo de la gestión de comunidades y contenidos (2014) Biblioblog, , http://biblioblog.org/2014/03/22/biblioteca-comunidades-contenidos, 22 de marzo; Polger, M.-A., Okamoto, K., Who's spinning the library? Responsibilities of academic librarians who promote article (2013) Library Management, 34 (3), pp. 236-253. , http://dx.doi.org/10.1108/01435121311310914; Seoane-García, C., Reconquistar a usuarios, enamorar a ciudadanos y dialogar con personas: Las Bibliotecas Municipais da Coruña y las redes sociales (2012) 6o Congreso Nacional de Bibliotecas Públicas, Burgos, , http://travesia.mcu.es/portalnb/jspui/handle/10421/6623; Serrano-Cobos, J., Big data y analítica web, estudiar las corrientes y pescar en un océano de datos (2014) El Profesional de la Información, 23 (6), pp. 561-566. , http://dx.doi.org/10.3145/epi.2014.nov.01; Singh, R., Does your library have a marketing culture? Implications for service providers (2009) The Journal of Academic Librarianship, 30 (3), pp. 117-137. , http://dx.doi.org/10.1108/01435120910937302; (2014) Use of Social Media by the Library Current Practices and Future Opportunities. A White Paper from Taylor & Francis, , http://www.tandf.co.uk/journals/access/white-papersocial-media.pdf, Taylor & Francis Group; Tiago, M.-T.-P.-M.-B., Veríssimo, J.-M.-C., Digital marketing and social media: Why bother? (2014) Business Horizons, 57, pp. 703-708. , http://dx.doi.org/10.1016/j.bushor.2014.07.002; Valls, J.-F., (2014) Estrategias y Tácticas de Marketing. Interpretando al Consumidor en su Kilómetro Cero, , Barcelona: Bresca Editorial, SL; Villaseca-Morales, D., (2014) Innovación y Marketing de Servicios en la Era Digital, 328p. , Madrid: ESIC Business & Marketing School; Yi, Z., Lodge, D., McCausland, S., Australian academic librarians' perceptions of marketing services and resources (2013) Library Management, 34 (8), pp. 585-602. , http://dx.doi.org/10.1108/LM-01-2013-0002},
correspondence_address1={González-Fernández-Villavicencio, N.; Universidad de Sevilla, Biblioteca de la Facultad de Económicas y Empresariales, Avda. Ramón y Cajal, 1, Spain; email: nievesg@us.es},
publisher={El Profesional de la Informacion},
issn={13866710},
language={Spanish},
abbrev_source_title={Prof. Inf.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Constantinides2015179,
author={Constantinides, E. and Schepers, L. and De Vries, S.},
title={B2C social media value gap-model: A study of the Dutch online retailing},
journal={International Journal of Electronic Marketing and Retailing},
year={2015},
volume={6},
number={3},
pages={179-193},
doi={10.1504/IJEMR.2015.070802},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938257491&doi=10.1504%2fIJEMR.2015.070802&partnerID=40&md5=040be83e08a8983428beef53440f8daf},
affiliation={Faculty of Management and Governance, University of Twente, P.O. Box 217, AE, Enschede, 7500, Netherlands},
abstract={Social media are extensively used by customers and businesses in the B2C domain but the objectives and the way the two parties use them are different. Based on the uses and gratifications theory, the article identifies similarities and differences in motives and use of social media in retailing. The study establishes that retailers attribute different values to social media tactics than the values experienced by customers and identifies differences in motives and usage of social media by the two parties. The findings underline the ambiguity as to the value and effectiveness of social media, underlying the need for better analysis and understanding of customer value drivers and expectations when business engage social media as marketing strategy. The findings form the basis of a social media B2C value gap model that identifies value gaps experienced by retailers and consumers using social media applications as part of their online and traditional interactions. Copyright © 2015 Inderscience Enterprises Ltd.},
author_keywords={B2C;  Digital marketing;  Online marketing;  Retailing;  Social media;  Value gap},
references={Baird, C.H., Paranis, G., From social media to social customer relationship management (2011) Strategy and Leadership, 39 (5), pp. 30-37; Bonds-Raacke, J., Raacke, J., MySpace and Facebook: Identifying dimensions of uses and gratifications for friend networking sites (2010) Individual Differences Research, 8 (1), pp. 27-33; Bumgarner, B.A., You have been poked: Exploring the uses and gratifications of Facebook among emerging adults (2007) First Monday, 12 (11); CBS, (2012) Vier Op de Tien Bedrijven Gebruiken Social Media, , http://www.cbs.nl/nl-NL/menu/themas/bedrijven/publicaties/artikelen/archief/2012/2012-3733-wm.htm, accessed 24 July 2013; Charter, R.A., Study samples are too small to produce sufficiently precise reliability coefficients (2003) The Journal of General Psychology, 130 (3), pp. 117-129; Chen, G.M., Tweet this: A uses and gratifications perspective on how active Twitter use gratifies a need to connect with others (2011) Computers in Human Behaviour, 27 (2), pp. 755-762; Chung, D.S., Kim, S., Blogging activity among cancer patients and their companions: Uses, gratifications, and predictors of outcomes (2008) Journal of the American Society for Information Science and Technology, 59 (2), pp. 297-306; Constantinides, E., Fountain, S., Web 2.0: Conceptual foundations and marketing issues (2008) Journal of Direct, Data and Digital Marketing Practice, 9 (3), pp. 231-244; DEI Worldwide and Online Testing Exchange, (2008) Engaging Consumers Online: The Impact of Social Media on Purchasing Behaviour, , http://www.deiworldwide.com, accessed 17 November 2013; Dholakia, U.M., Durham, E., One Café chain's Facebook experiment (2010) Harvard Business Review, 88 (3), p. 26; (2010) Subscribers, Fans & Followers, , http://www.exacttarget.com, accessed 3 December 2013; Fisher, T., ROI in social media: A look at the arguments (2009) Database Marketing & Customer Strategy Management, 16 (3), pp. 189-195; Grabner-Kräuter, S., Web 2.0 social networks: The role of trust (2009) Journal of Business Ethics, 90 (4), pp. 505-522; Hollenbaugh, E.E., Personal journal bloggers: Profiles in disclosiveness (2010) Computers in Human Behavior, 26 (6), pp. 1657-1666; IBM, C-suite embraces customer influence (2013) Warc News; Johnson, P.R., Yang, S., Uses and gratifications of Twitter: An examination of user motives and satisfaction of Twitter use (2009) The Communication Technology Division of the Annual Convention of the Association for Education in Journalism and Mass Communication, , Boston, MA; Kane, G., Reimagining customer service at KLM using Facebook and Twitter (2014) SLOAN Management Review, , http://mitsmr.com/1fQOCfu, 30 April online, accessed 1 October 2014; Kaplan, A.M., Haenlein, M., Users of the world, unite! (2010) The Challenges and Opportunities of Social Media Business Horizon, 53 (1), pp. 59-68; Kaye, B.K., Johnson, T., A web for all reasons: Uses and gratifications of internet resources for political information (2004) Telematics and Informatics, 21 (3), pp. 197-223; Kelleher, T., Sweetser, K., Social media adoption among university communicators (2012) Journal of Public Relations Research, 24 (2), pp. 105-122; Lorenzo-Romero, C., Constantinides, E., Alarcón-Del Amo, M.D.C., Social media as marketing strategy: An explorative study on adoption and use by retailers (2012) Advanced Series in Management, Social Media and Management, 11, pp. 197-215; McQuail, D., (2000) Mass Communication, , 4th ed., Sage, London; Mital, M., Israel, D., Agarwal, S., Information exchange and information disclosure in social networking web sites: Mediating role of trust (2010) Learning Organization, 17 (6), pp. 479-489; Naylor, R.W., Lamberton, C.P., West, P.M., Beyond the 'like' button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings (2012) American Marketing Association, 76 (6), pp. 105-120; (2013) Social Business Onderzoek 2013, , http://www.newcom.nl/publicatie/27/31/Social-business-onderzoek-2013, accessed 12 September 2013; Park, N., Kee, F.K., Valenzuela, S., Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes (2009) Cyberpsychology & Behaviour, 12 (6), pp. 729-733; Quan-Haase, A., Young, A.L., Uses and gratifications of social media: A comparison of Facebook and instant messaging (2010) Bulletin of Science, Technology & Society, 30 (5), pp. 350-361; Rapp, A., Beitenspacher, L.S., Grewal, D., Hughes, D.E., Understanding social media effects across seller, retailer, and consumer interactions (2013) Journal of the Academy of Marketing Science, 41 (5), pp. 547-566; Rubin, A.M., Uses-and-gratifications perspective on media effect (2009) Media Effects: Advances in Theory and Research, pp. 165-184. , Bryant, J. and Oliver, M. B. Eds.:, 3rd ed., Routledge, New York; Ruggiero, T., Uses and gratifications theory in the 21st century (2000) Mass Communication and Society, 3 (1), pp. 3-37; Smock, A.D., Ellison, N.B., Lampe, C., Whon, D.Y., Facebook as a toolkit: A uses and gratifications approach to unbundling feature use (2011) Computers in Human Behaviour, 27 (6), pp. 2322-2329; Social Media Monitor, (2012) Rapport Social Media Monitor, p. 5. , http://www.socialmediamonitor.nl/rapport, accessed 15 October 2013; Stezner, M.A., (2013) Social Media Marketing Report, , Social Media Marketing Industry Report, California; Trusov, M., Bucklin, R., Pawels, K., Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site (2009) Journal of Marketing, 73 (5), pp. 90-102; Van Belleghem, S., Eenhuizen, M., Veris, E., Social media around the World 2011 (2011) Insites Consulting, , http://www.slideshare.net/stevenvanbelleghem/social-mediaaroundthe-world-2011/download?lead=394fd930572c9b62fb082021af5a6d0922046ec4, accessed 12 January 2015; Wang, X., Yu, C., Wei, Y., Social media peer communication and impacts on purchase intentions: A consumer socialization framework (2012) Journal of Interactive Marketing, 26 (4), pp. 198-208; Weibull, L., Structural factors in gratifications research (1985) Media Gratifications Research: Current Perspectives, pp. 123-157. , Rosengren, K. E., Wenner, L. A. and Palmgreen, P. Eds.:, Sage, Beverly Hills, CA; Weinberg, T., (2009) The New Community Rules: Marketing on the Social Web, , 1st ed., O'Reilly, Sebastopol, CA; Xiang, Z., Gretzel, U., Role of social media in online travel information search (2010) Tourism Management, 31 (2), pp. 179-188},
correspondence_address1={Schepers, L.; Faculty of Management and Governance, University of Twente, P.O. Box 217, Netherlands},
publisher={Inderscience Enterprises Ltd.},
issn={17411025},
language={English},
abbrev_source_title={Int. J. Electron. Mark. Retail.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Turow2015464,
author={Turow, J. and McGuigan, L. and Maris, E.R.},
title={Making data mining a natural part of life: Physical retailing, customer surveillance and the 21st century social imaginary},
journal={European Journal of Cultural Studies},
year={2015},
volume={18},
number={4-5},
pages={464-478},
doi={10.1177/1367549415577390},
note={cited By 20},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84931348568&doi=10.1177%2f1367549415577390&partnerID=40&md5=144e36a240481872607e2df7c1d4dd26},
affiliation={University of Pennsylvania, United States},
abstract={This article examines corporate struggles to reorganize retail environments around the data capturing and processing affordances of digital media. We argue that ongoing transformations in digital retailing reflect and extend the rise of social discrimination around what might be called ‘the quantified individual’. By quantified individual, we mean the hyperfocus on the qualities of the individual person rather than on even the communities or segments relating to people. Drawing on the writings of Charles Taylor, Antonio Gramsci, and Peter Berger and Thomas Luckmann, we use the ongoing corporate refashioning of the general meaning of ‘loyalty’ via the discourses and technologies of retailing as an important example of how a new social imaginary takes form and instantiates social discrimination as normal. For consumers, mobile apps and social-media profiles become venues for performing loyalty and accumulating rewards. For retailers and marketers, digitalized storefronts become like factories for generating data about where individuals go, what they buy and how firms define them. The process is transforming the architecture of physical and digital retailing, and the relationship between the two, in ways that make the selling environment increasingly dynamic and mutable for the individual prospect. We argue that shorn from their 20th century role in the democratization of pricing, stores will become centers of discrimination-related stress as dueling shopper and retailer technologies reach sometimes diverging conclusions about how to encourage loyalty, whom to reward for loyalty, and how. © The Author(s) 2015},
author_keywords={Data mining;  digital marketing;  retailing;  social imaginary;  surveillance},
references={Barragan, J., Retailers use apps to track shoppers (2014) Los Angeles Times, p. B1; Berger, P.L., Luckmann, T., (1966) The Social Construction of Reality, , New York: ; :, Anchor Books; Clifford, S., That store loyalty card sure looks like a smartphone (2010) New York Times, p. B3; Comor, E., (2008) Consumption and the Globalization Project: International Hegemony and the Annihilation of Time, , New York: ; :, Palgrave Macmillan; Reinventing society in the wake of big data: A conversation with Alex (Sandy) Pentland (2014) Available at:, , http://www.edge.org/conversation/reinventing-society-in-the-wake-of-big-data, Edge; Frean, A., Looking for that shirt? You’ll find it down the road; stores are using apps to target online shoppers (2010) The Times, p. 49; Graham, J., Shopkick app knocking on doors of local retailers to offer deals (2011) USA Today, p. 3B; Gramsci, A., (2000) The Gramsci Reader: Selected Writings 1916–1935, pp. 324-343. , Forgacs D, ed. New York: New York University Press; A privacy call-to-action for the data industry. Advertising Age (2014) 8April, , http://adage.com/article/privacy-and-regulation/a-privacy-call-action-data-industry/292464/, HoweS; Enterprise customer identity management (2014) IBM Glossary, , http://pic.dhe.ibm.com/infocenter/initiate/v9r7/index.jsp?topic=%2Fcom.ibm.initiateglossary.doc%2Ftopics%2Fr_glossary_enterprise_customer_identity_management.html, IBM; Kelty, C., Geeks, social imaginaries, and recursive publics (2005) Cultural Anthropology, 20 (2), pp. 185-214; Leach, W., (1994) Land of Desire: Merchants, Power, and the Rise of a New American Culture, , New York: ; :, Vintage Books; Shopkick starts 100-store iBeacon trial for American Eagle. TechCrunch (2014) 16January, , http://techcrunch.com/2014/01/16/shopkick-starts-100-store-ibeacon-trial-for-american-eagle-outfitters-the-biggest-apparel-rollout-yet/, LundenI; McGuigan, L., Manzerolle, V., ‘All the world’s a shopping cart’: Theorizing the political economy of ubiquitous media and markets (2014) New Media & Society; Mansell, R., (2012) Imagining the Internet, , Oxford: ; :, Oxford University Press; Miller, C.C., Cellphone in new role: Loyalty card (2010) New York Times, p. B1; Consumers turning to smartphone apps and social media for grocery shopping and food preparation, reports NPD. NPD Group Press Releases (2012) 23May, , https://www.npd.com/wps/portal/npd/us/news/press-releases/pr_120523/, NPD Group; Poovey, M., The liberal civil subject and the social in eighteenth-century British moral philosophy (2002) Public Culture, 14 (1), pp. 125-145; Sarno, J., (2014) Forrester, , Cambridge, MA: ; :, Forrester; Macy’s CMO shares loyalty insights at NRF Big Show (2012) Direct Marketing News, , http://www.dmnews.com/macys-cmo-shares-loyalty-insights-at-nrf-big-show/article/223344/, SchiffA; Schiller, D., (2001) Digital Capitalism: Networking the Global Market System, , Cambridge, MA: ; :, The MIT Press; Sengupta, S., The information-gathering paradox (2013) New York Times, p. SR4; How bricks-and-mortar stores are looking more and more like physical websites. Financial Post (2014) 20March, , http://business.financialpost.com/2014/03/20/how-bricks-and-mortar-stores-are-looking-more-and-more-like-physical-websites/, ShawH; Silverman, A., (2014) Forrester, , Cambridge, MA: ; :, Forrester; Slade, H., Inverso, E., America’s most promising companies 2014 (2014) Forbes, p. 74; Strasser, S., (1989) Satisfaction Guaranteed: The Making of the American Mass Market, , New York: ; :, Pantheon Books; Why shopping will never be the same. USA Today (2012) 5August, , http://usatoday30.usatoday.com/tech/news/story/2012-08-05/future-retail-tech/56880626/1, SwartzJ; Taylor, C., Modern social imaginaries (2002) Public Culture, 14 (1), pp. 91-124; Taylor, C., Cultures of democracy and citizen efficacy (2007) Public Culture, 19 (1), pp. 117-150; Taylor, C., (2009) A Secular Age, , Cambridge, MA: ; :, Harvard University Press; Turow, J., (2011) The Daily You, , New Haven, CT: ; :, Yale University Press; Open to exploitation: American shoppers online and offline (2005) A report from the Annenberg Public Policy Center of the University of Pennsylvania, , http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2423753, TurowJBleakleyABrackenJ Available at; Websites vary prices, deals based on users’ information. Wall Street Journal (2012) 24December, , http://online.wsj.com/news/articles/SB10001424127887323777204578189391813881534, Valentino-DevriesJSinger-VineJSoltaniA; Wack, K., Target card tests future of store-branded debit (2013) Banking Strategies Daily, p. 3; Trying out Shopkick. Advertising Age (2010) 23August, , http://adage.com/article/digital/marketing-ad-age-shopkick-collects-kickbucks/145497/, ZmudaN; Retailers on a quest to rekindle the personal touch of a bygone era. Advertising Age (2011) 14February, , http://adage.com/article/news/macy-s-sears-petsmart-food-lion-rekindle-personal-touch/148836/, ZmudaN},
correspondence_address1={McGuigan, L.; Annenberg School for Communication, University of Pennsylvania, 3620 Walnut Street, United States},
publisher={SAGE Publications Ltd},
issn={13675494},
language={English},
abbrev_source_title={Eur. J. of Cult. Stud.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Balasubramanian2015218,
author={Balasubramanian, S. and Bhattacharya, S. and Krishnan, V.V.},
title={Pricing information goods: A strategic analysis of the selling and pay-per-use mechanisms},
journal={Marketing Science},
year={2015},
volume={34},
number={2},
pages={218-234},
doi={10.1287/mksc.2014.0894},
note={cited By 15},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84925301772&doi=10.1287%2fmksc.2014.0894&partnerID=40&md5=14ab7af5b08daa5bc36578a365e806a1},
affiliation={Marketing Area, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, Chapel Hill, NC  27599, United States; Singapore Management University, LKCSB178899, Singapore; Rady School of Management, University of California at San Diego, La Jolla, CA  92093, United States},
abstract={We analyze two pricing mechanisms for information goods. These mechanisms are selling, where up-front payment allows unrestricted use, and pay-per-use, where payments are tailored to use. We analytically model a market where consumers differ in use frequency and where use on a pay-per-use basis invokes a psychological cost associated with the well known “ticking meter” effect. We demonstrate that pay-per-use yields higher profits in a monopoly provided the associated psychological cost is low. In a duopoly, one firm uses selling and the other uses pay-per-use. Here, in contrast to the monopoly, selling yields higher profits than pay-per-use. We demonstrate that, surprisingly, the profits of both duopolists can increase as the psychological cost associated with pay-per-use increases. Next, we show that uncertainty in consumer use frequency does not affect pay-per-use in a monopoly, but lowers profits from selling. In a duopoly, both the seller and the pay-peruse provider obtain lower profits when use frequency is uncertain. We also analyze how pricing mechanism performance is affected if the firms cannot commit to prices, if the pay-per-use provider offers a two-part tariff, and if consumers are risk-averse. © 2015 INFORMS.},
author_keywords={Competitive strategy;  Digital marketing;  Game theory;  Information goods;  Pricing},
references={Altinkemer, K., Tomak, K., A distributed allocation mechanism for network resources using software agents. Inform. Tech (2001) Management, 2, pp. 165-173; Altman, J., Chu, K., How to charge for network services—Flatrate or use-based (2001) Computer Networks, 36, pp. 519-531; Bulow, J.I., Durable-goods monopolists (1982) J. Political Econom, 90, pp. 314-332; Carlozo, L., How does Walmart’s VUDU movie streaming service stack up? Dealnews.Com (August 3) (2012) Accessed January, 21, p. 2015. , http://dealnews.com/features/How-Does-Walmarts-VUDU-Movie-Streaming-Service-Stack-Up/598146.html; Chavez, C., T-Mobile adding new pay-per-use data to all smartphone accounts without a data plan (2011) Phandroid Newsletter, 25, pp. 1-2. , http://phandroid.com/2011/08/25/t-mobile-adding-new-pay-per-use-data-plan-to-all-smartphone-accounts-without-a-data-plan/; Chen, Y., Narasimhan, C., Zhang, Z.J., Consumer heterogeneity and competitive price-matching guarantees (2001) Marketing Sci, 20 (3), pp. 300-314; Cheng, H.K., Demirkan, H., Koehler, G.J., Price and capacity competition of application services duopoly. Inform (2003) Systems E-Business Management, 1, pp. 305-329; Choudhary, V., Tomak, K., Chaturvedi, A., Economic benefits of renting software (1998) J. Organ. Comput. Electronic Commerce, 8 (4), pp. 277-305; Chuang, J., Sirbu, M.A., (1997) Network Delivery of Information Goods: Optimal Pricing of Articles and Subscriptions. Hurley D, Kahin B, Varian H, Eds. Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, pp. 138-166. , MIT Press, Cambridge, MA; Clark, J., Hitachi data systems gets into rentable clouds (2011) ZDNET UK Newsletter, , http://www.zdnet.com/article/hitachi-data-systems-gets-into-rentable-clouds/; Cooper, R., Dejong, D.V., Forsythe, R., Ross, T.W., Communication in the battle of the sexes game: Some experimental results. RAND (1989) J. Econom, 20 (4), pp. 568-587; Coughlan, A.T., Competition and cooperation in marketing channel choice: Theory and application (1985) Marketing Sci, 4 (2), pp. 110-129; Desai, P., Purohit, D., Competition in durable goods markets: The strategic consequences of leasing and selling (1999) Marketing Sci, 18 (1), pp. 42-58; Dixit, A., Shapiro, C., (1986) Entry Dynamics with Mixed Strategies. Thomas LG, Ed. The Economics of Strategic Planning, pp. 63-79. , Lexington Books, Lexington, MA; Essegaier, S., Gupta, S., Zhang, Z.J., Pricing access services (2002) Marketing Sci, 21 (2), pp. 139-159; Farrell, J., Cheap talk, coordination and entry. RAND (1987) J. Econom, 18 (1), pp. 34-39; Fay, S., Competitive reasons for the name-your-own-price channel (2009) Marketing Lett, 20 (3), pp. 277-293; Fishburn, P.C., Odlyzko, A.M., Competitive pricing of information goods: Subscription pricing versus pay-per-use. Econom (1999) Theory, 13 (2), pp. 447-470; Flint, J., FCC Chairman Genachowski on board with usage pricing for broadband (2012) Los Angeles Times (May, p. 22. , http://articles.latimes.com/2012/may/22/entertainment/la-et-ct-fcc-20120522; Gupta, S., Loulou, R., Process innovation, product differentiation, and channel structure: Strategic incentives in a duopoly (1998) Marketing Sci, 17 (4), pp. 301-316; Hamburger, E., Lincoln, K., If you love movies, you shouldn’t be using Netflix. Bus (2012) Insider (February, p. 3. , http://www.businessinsider.com/netflix-alternatives-2012-2?IR=T&op=1; Hauser, J.R., Shugan, S.M., Defensive marketing strategies (1983) Marketing Sci, 2 (4), pp. 319-360; Hitt, M.A., Ireland, R.D., (2012) Hoskisson RE, , Strategic Management Cases: Competitiveness and Globalization (Southwestern Cengage Learning Publishers, Mason, OH); Jain, S., Kannan, P., Pricing of information products on online servers: Issues, models and analysis (2002) Management Sci, 48 (9), pp. 1123-1142; Jiang, B., Chen, P.Y., Mukhopadhyay, T., Software licensing: Payper- use versus perpetual. Working paper (2007) Tepper School of Business, , Carnegie Mellon University, Pittsburgh; Krishnan, T.V., Bass, F.M., Jain, D.C., Optimal pricing strategy for new products (1999) Management Sci, 45 (12), pp. 1650-1663; Lambrecht, A., Skiera, B., Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases (2006) J. Marketing Res. XLIII, pp. 212-223; Levin, D., Peck, J., To grab for the market or to bide one’s time: A dynamic model of entry. RAND (2003) J. Econom, 34 (3), pp. 536-556; Levin, Y., Mc gill, J., Nediak, M., Dynamic pricing in the presence of strategic consumers and oligopolistic competition (2009) Management Sci, 55 (1), pp. 32-46; Design, M., Renting CAD over the Internet (2000) Machine Design, 72, pp. 70-73; Machrone, B., What’s in your wallet? (2006) PC Magazine (June, 6, pp. 68-69; Moorthy, K.S., Product and price competition in a duopoly (1988) Marketing Sci, 7 (2), pp. 141-168; Nicolle, L., At your service (2002) Enterprise (April/May), pp. 17-18; Prelec, D., Loewenstein, G., The red and the black: Mental accounting of savings and debt (1998) Marketing Sci, 17 (1), pp. 4-28; (2013) Cloud Computing. Accessed July 9, 2013, , http://www.radius180.com/it-solutions/cloud-computing.aspx; Reeve, R., (2011) Enhance Your Productivity via the Web. PC World (October 31), pp. 1-2; Shaffer, G., Zhang, Z.J., Competitive coupon targeting (1995) Marketing Sci, 14 (4), pp. 395-416; Shaffer, S., Licensing requirements as a coordination mechanism for entry (2004) Rev. Indust. Organ, 24, pp. 285-299; Shaked, A., Sutton, J., Relaxing price competition through product differentiation (1982) Rev. Econom. Stud. XLIX, pp. 3-13; Shulman, J.D., Coughlan, A.T., Used goods, not used bads: Profitable secondary market sales for a durable goods channel. Quant (2007) Marketing Econom, 5 (2), pp. 191-210; Soman, D., Effects of payment mechanism on spending behavior: The role of rehearsal and immediacy of payments (2001) J. Consumer Res, 27, pp. 460-474; Stadil, S., By the numbers: How Google compute engine stacks up to Amazon EC2 (March 15) (2013) Accessed January, 21, p. 2015. , www.gigaom.com; Sundararajan, A., Nonlinear pricing of information goods (2004) Management Sci, 50 (12), pp. 1660-1673; Train, K., Optimal Regulation (MIT Press, Cambridge (1991) MA); Train, K., Mc Fadden, D.L., Ben-Akiva, M., The demand for local telephone service: A fully discrete model of residential calling patterns and service choices. RAND (1987) J. Econom, 18 (1), pp. 109-123; Varian, H.R., Buying, sharing and renting information goods (2000) J. Indust. Econom. XLVIII(4), pp. 473-488; Zhang, J., Seidmann, A., (2010) Selling Or Subscribing Software under Quality Uncertainty and Network Externality Effect. Sprague RH Jr., Ed. Proc. 43Rd Hawaii Internat. Conf. System Sciences (HICSS), pp. 1-10. , IEEE, Honolulu},
publisher={INFORMS Inst.for Operations Res.and the Management Sciences},
issn={07322399},
language={English},
abbrev_source_title={Mark. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Singla201590,
author={Singla, M.L. and Durga, A.},
title={How social media gives you competitive advantage},
journal={Indian Journal of Science and Technology},
year={2015},
volume={8},
pages={90-95},
doi={10.17485/ijst/2015/v8iS4/60363},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84924901803&doi=10.17485%2fijst%2f2015%2fv8iS4%2f60363&partnerID=40&md5=b87040588eaa7ce388018fbabd1e1cb0},
affiliation={Faculty of Management Studies, University of Delhi, India},
abstract={The world over, it is being recognized that the Gen-Y of the workforce is different from the earlier generation of workers. The younger employees are more technology savvy and carry over their expectations of the social media world to their work places. However, the best way to organize and benefit from this trend is still evolving and we are learning as we go along. On the one hand, there are a lot of expectations and on the other hand, there are many examples of failed social media initiatives. There is a lack of structured frameworks and vast majority of executives have no idea of how to analyze social media. In this article, we will explore how to systematically analyze social media in the context of Competitive Advantage as proposed by Porter in his 1985 work6. This will provide a basis to develop a framework with which to analyze and implement social media.},
author_keywords={Competitive advantage;  Digital marketing;  Social media;  Social media marketing;  Social media strategy;  Social media technology},
references={Narayan, C., Bhargava, M., Online reputation killers and how to handle them (2012), http://www.businessworld.in/en/storypage/-/bw/online-reputation-killers-and-how-to-handle-them/518648.37489/page/0, September 1; Chui, M., Dewhurst, M., Pollak, L., Building the social enterprise. McKinsey&Company (2013), http://www.mckinsey.com/insights/organization/building_the_social_enterprise, McKinsey Quarterly; comScore. India Digital Future in Focus 2013. comScore; Evon, D., Gap Turns racist graffiti into social media success http://socialnewsdaily.com/20160/gap-turns-racist-graffiti-into-social-media-success/, 26 Nov 2013. [Retrieved on 21 May 2014]; New jive study unveils social business is top executive strategic imperative http://www.prnewswire.com/news-releases/new-jive-study-unveils-social-business-is-top-executive-strategic-imperative-124700518.html, Jive, 29 Jun 2011; Porter, M.E., Competitive advantage (1985), New York: Free Press; Porter, M.E., Millar, V.E., How information gives you competitive advantage (1985), pp. 149-159. , Harward Business Review; Divol, R., Edelman, D., Sarrazin, H., Demystifying social media (2012), http://www.mckinsey.com/insights/marketing_sales/demystifying_social_media; Sing, S., After 100 million users in India, Facebook aims at 1 billion (2014), http://articles.economictimes.indiatimes.com/2014-04-09/news/49000101_1_javier-olivan-mobile-users-one-billion-users, April 9},
correspondence_address1={Durga, A.; Faculty of Management Studies, University of DelhiIndia},
publisher={Indian Society for Education and Environment},
issn={09746846},
language={English},
abbrev_source_title={Indian J. Sci. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wooff2015227,
author={Wooff, D.A. and Anderson, J.M.},
title={Time-weighted multi-touch attribution and channel relevance in the customer journey to online purchase},
journal={Journal of Statistical Theory and Practice},
year={2015},
volume={9},
number={2},
pages={227-249},
doi={10.1080/15598608.2013.862753},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84923586979&doi=10.1080%2f15598608.2013.862753&partnerID=40&md5=3699cb2a42c5b3264d2970c90ef44581},
affiliation={Department of Mathematical Sciences, Durham University, Science Laboratories, Stockton Road, Durham, DH1 3LE, United Kingdom; Summit Media Ltd., Albion Mills, Willerby, Hull, United Kingdom},
abstract={We address statistical issues in attributing revenue to marketing channels and inferring the importance of individual channels in customer journeys toward an online purchase. We describe the relevant data structures and introduce an example. We suggest an asymmetric bathtub shape as appropriate for time-weighted revenue attribution to the customer journey, provide an algorithm, and illustrate the method. We suggest a modification to this method when there is independent information available on the relative values of the channels. To infer channel importance, we employ sequential data analysis ideas and restrict to data which ends in a purchase. We propose metrics for source, intermediary, and destination channels based on two- and three-step transitions in fragments of the customer journey. We comment on the practicalities of formal hypothesis testing. We illustrate the ideas and computations using data from a major UK online retailer. Finally, we compare the revenue attributions suggested by the methods in this article with several common attribution methods. © Grace Scientific Publishing, LLC.},
author_keywords={Clickstream;  Digital marketing;  E-commerce;  Metrics;  Path to conversion;  Sequential analysis},
funding_details={Technology Strategy BoardTechnology Strategy Board, TSB},
funding_text 1={Part of this research was funded by Knowledge Transfer Partnership KTP007499, funded by Summit Media Ltd. and by the UK Technology Strategy Board.},
references={Abhishek, V., Fader, P., Hosanagar, K., (2012) The Long Road to Online Conversion: A Model of Multi-channel Attribution, , http://dx.doi.org/10.2139/ssrn.2158421; Agrawal, R., Srikant, R., (1995) Mining Sequential Patterns, , Technical report, IBM Research Division, Almaden Research Center; Berendt, B., Spiliopoulou, M., Analysis of navigation behaviour in web sites integrating multiple information systems (2000) VLDB J., 9 (1), pp. 56-75; Dalessandro, B., Perlich, C., Stitelman, O., Provost, F., Causally motivated attribution for online advertising (2012) Proceedings of the Sixth International Workshop on Data Mining for Online Advertising and Internet Economy, ADKDD'12, pp. 71-79. , ACM, New York, NY; Goodman, L.A., On simultaneous confidence intervals for multinomial proportions (1965) Technometrics, 7 (2), pp. 247-254; Gunduz, S., Ozsu, M.T., A web page prediction model based on click-stream tree representation of user behavior (2003) Proceedings of the Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 24-27 (2003), pp. 535-540. , Washington, DC, August; Gunduz-Oguducu, S., Ozsu, M.T., Incremental click-stream tree model: Learning from new users for web page prediction (2006) Distrib. Parallel Databases, 19 (1), pp. 5-27; Hahsler, M., Grün, B., Hornik, K., Arules-A computational environment for mining association rules and frequent item sets (2005) Journal of Statistical Software, 14 (15), pp. 1-25; Hou, C.D., Chiang, J., Tai, J.J., A family of simultaneous confidence intervals for multinomial proportions (2003) Comput. Stat. Data Anal., 43 (1), pp. 29-45; Internet Advertising Bureau UK., (2013), http://www.iabuk.net/research/library/2012-full-year-digital-adspend-results, 2012 Online Adspend full year results; Jamalzadeh, A., (2012) Analysis of Clickstream Data, , PhD thesis, Durham University, Durham, UK; Moe, W.W., Buying, searching or browsing: Differentiating between online shoppers using in-store navigational clickstream (2003) J. Consumer Psychol., 13 (1-2), pp. 29-39; Osur, A., Riley, E., Moffett, T., Glass, S., Komar, E., (2012) The Forrester Wave Interactive Attribution Vendors Q2 2012, , Technical report, Forrester Research, Inc; Shao, X., Li, L., Data-driven multi-touch attribution models (2011) Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 258-264; Wang, W., Yang, J., (2005) Mining Sequential Patterns from Large Data Sets, , New York, NY: Springer; Wooff, D.A., Jamalzadeh, A., Robust and scale-free effect sizes for non-normal two-sample comparisons, with applications in e-commerce (2013) J. App. Stat., 40 (11), pp. 2495-2515; Xu, L., Duan, J.A., Whinston, A.B., (2012) Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion, , http://dx.doi.org/10.2139/ssrn.2149920; Zaki, M.J., Sequence mining in categorical domains: Algorithms and applications (2000) Sequence Learning: Paradigms, Algorithms, and Applications, Volume 1828 of LNAI State-of-the-Art- Survey, pp. 162-187. , ed. R. Sun and L. Giles Heidelberg, Germany: Springer-Verlag; Zaki, M.J., Sequence mining in categorical domains: Incorporating constraints (2000) Proceedings of the 9th International Conference on Information and Knowledge Management, pp. 422-429. , Washington DC},
correspondence_address1={Wooff, D.A.; Department of Mathematical Sciences, Durham University, Science Laboratories, Stockton Road, United Kingdom},
publisher={Taylor and Francis},
issn={15598608},
language={English},
abbrev_source_title={J. Stat. Theory Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Heine2014223,
author={Heine, K. and Berghaus, B.},
title={Luxury goes digital: How to tackle the digital luxury brand-consumer touchpoints},
journal={Journal of Global Fashion Marketing},
year={2014},
volume={5},
number={3},
pages={223-234},
doi={10.1080/20932685.2014.907606},
note={cited By 18},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84964043516&doi=10.1080%2f20932685.2014.907606&partnerID=40&md5=98bdc0ca22ba55cd5d2498c74e9d9a62},
affiliation={EMLYON Business School, Shanghai, China; University of St.Gallen, Switzerland},
abstract={Today, many of the big brands are diverting substantial amounts of resources away from classical communication channels toward the digital domain. However, despite the digital gold rush, major sections of luxury brands still have not fully arrived in the digital world. Their sentiment increasingly shifts from “Do we need to be online?” to a more complicated question: “How do we actually do it right?” Therefore, this paper has two major objectives. First of all, we want to provide luxury marketers with an overview of the major digital luxury brand-consumer touchpoints and corresponding digital working areas. The first step to digital excellence is to know the available digital opportunities. Based on that, we want to derive some recommendations regarding how to tackle the digital channels successfully, based on an expert survey and a discussion of case studies for each major digital touchpoint. The paper concludes with some major lessons learned. © 2014 Korean Scholars of Marketing Science.},
author_keywords={Brand storytelling;  Digital marketing;  E-commerce;  Luxury;  Social media},
references={(2010) L’Oreal Found Its Luxury Voice in Chinese Social Media, , http://adage.com/china/article/viewpoint/loreal-found-its-luxury-voice-in-chinese-social-media-saysphilippe-lamy/143261/, Advertising Age, accessed Jan 15 201; Brodie, R.J., Ilic, A., Juric, B., Hollebeek, L., Consumer engagement in a virtual brand community (2011) Journal of Business Research, 14 (3), pp. 252-271; Cailleux, H., Mignot, C., Kapferer, J.-N., Is CRM for luxury brands? (2008) Journal of Brand Management, 16 (5-6), pp. 406-412; Chu, S.-C., Kim, Y., Determinants of consumer engagement in electronic word-of-mouth in social networking sites (2011) International Journal of Advertising, 30 (1), pp. 47-75; Cialdini, R.B., (2008) Influence: Science and Practice, , 5th ed.). London: Pearson; Colliander, J., Dahlén, M., Following the fashionable friend: The power of social media (2011) Journal of Advertising Research, 51 (1), pp. 313-320; Court, D., Elzinga, D., Mulder, S., Vetvik, O.J., (2009) The Consumer Decision Journey, , http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey, McKinsey Quarterly, accessed Jan 15 2014; Dall’Olmo Riley, F., Lacroix, C., Luxury branding on the internet (2003) Marketing Intelligence & Planning, 21 (2), pp. 96-104; Di Benedetto, C.A., Product design: Research trends and an agenda for the future (2012) Journal of Global Fashion Marketing, 3 (3), pp. 99-107; Dubois, B., Paternault, C., Observations: Understanding the world of international luxury brands: The “dream formula” (1995) Journal of Advertising Research, 35 (4), pp. 69-77; Festinger, L., (1957) A Theory of Cognitive Dissonance, , Evanston, IL: Row & Peterson; Fog, K., Budtz, C., Yajaboylu, B., (2005) Storytelling, , Berlin: Springer; Fuchs, C., Prandelli, E., Schreier, M., Dahl, D., All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands (2013) Journal of Marketing, 77 (5), pp. 75-91; Galoway, S., Mullen, M., (2010) The Biggest Opportunity for Luxury Brands in a Generation, , http://www.europeanfinancialreview.com/?p=1250, The European Business Review, accessed Jan 15 2014; Geerts, A., Cluster analysis of luxury brands on the internet (2013) International Journal of Management & Marketing Research, 6 (2), pp. 79-92; Heine, K., (2013) The Concept of Luxury Brands, , http://www.conceptofluxurybrands.com, Retrieved from; Heine, K., The personality of luxury fashion brands (2010) Journal of Global Fashion Marketing, 1 (3), pp. 154-163; Kansara, A.V., (2013) Bec Astley Clarke on Building a Luxury Brand Online, , http://www.businessoffashion.com/2013/06/founder-stories-bec-astley-clarke-on-building-a-luxury-brand-online.html, The Business of Fashion, accessed Jan 15 2014; Kaplan, A.M., Haenlein, M., Users of the world, unite! The challenges and opportunities of social media (2010) Business Horizons, 53 (1), pp. 59-68; Kim, A.J., Ko, E., Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention (2010) Journal of Global Fashion Marketing, 1 (3), pp. 164-171; Keller, E., Fay, B., Word-of-mouth advocacy: A new key to advertising effectiveness (2012) Journal of Advertising Research, 52 (4), pp. 459-464; Muniz, J., Albert, M., O’Guinn, T.C., (2001) Brand Community. Journal of Consumer Research, 27 (4), pp. 412-432; Phan, M., Do social media enhance consumers’ perception and purchase intentions of luxury fashion brands? (2011) Vikalpa: The Journal for Decision Makers, 36 (1), pp. 81-84; Phan, M., Thomas, R., Heine, K., Social media and luxury brand management: The case of Burberry (2011) Journal of Global Fashion Marketing, 2 (4), pp. 213-222; Seringhaus, F.H.R., Selling luxury brands online (2005) Journal of Internet Commerce, 4 (1), pp. 1-25},
correspondence_address1={Heine, K.; EMLYON Business SchoolChina; email: Heine@em-lyon.com},
publisher={Routledge},
issn={20932685},
language={English},
abbrev_source_title={J. Glob. Fash. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Xun201451,
author={Xun, J.},
title={The ups and downs of online dating: Effects of positive and negative anticipatory emotions on participant volition behaviour},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2014},
volume={16},
number={1},
pages={51-60},
doi={10.1057/dddmp.2014.38},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84938601817&doi=10.1057%2fdddmp.2014.38&partnerID=40&md5=be1918f8ad6b1899f643139aa21522e0},
affiliation={Manchester Business School, China Centre, Canada},
abstract={Existing literature on customer emotions devotes much attention to postconsumption emotions, which are feelings elicited towards actual external stimuli. However, little is known about the concrete impact of consumers' anticipatory emotions - the pre-factual, mentally stimulated emotions due to anticipation of possible outcomes - on consequent volition behaviours that are cognitive-driven where individuals are determined to act in a planned way. In this study, I integrate (hot and emotional) anticipatory emotions with (cold and cognitive-based) volition processes into a single research model. I chose to model seven positive anticipatory emotions (PAEs) and 10 negative anticipatory emotions (NAEs) on three dimensions of behavioural volition: territory planning, account-specific planning and effort. A sample of 93 real paying members registered on online dating websites in China was employed to test the model empirically. This context entails a high personal stake and exhibits a high level of intrinsically motivating and goal-directed behaviour that appears most suitable to elicit the anticipatory emotions for this study. Partial least squares structural equation modelling techniques validate the hypotheses and yield some interesting findings regarding the interplay among PAEs, NAEs and three types of volition. © 2014 MACMILLAN PUBLISHERS LTD.},
author_keywords={digital marketing;  e-commerce;  internet dating;  online sexuality;  virtual reality},
references={Nicola, S., Love is in the air (2009) New Media Age, pp. 25-26. , 30 April; Aymerich-Franch, L., (2010) 'Presence and Emotions in Playing A Group Game in A Virtual Environment: The Influence of Body Participation', Cyberpsychology, Behavior, and Social Networking, 13 (6), pp. 649-654; Poels, K., Pleasure to play arousal to stay: The effect of player emotions on digital game preferences and playing time (2012) Cyberpsychology, Behavior, and Social Networking, 15 (1), pp. 1-6; http://www.onlinedatingmagazine.com/onlinedatingindustry.html, Available at, accessed 11 January 2013; Brown, S.P., Cron, W.L., Slocum, J.W., Jr., Effects of goal-directed emotions on salesperson volitions behavior, and performance: A longitudinal study (1997) Journal of Marketing, 61 (1), pp. 39-50; Rebane, G.J., (2001) COSMO: Overview and Technical Approach, , Technical Report #TR0103-1, Bizrate.com; Zhu, J., Reclaiming volition: An alternative interpretation of libets experiment (2003) Journal of Consciousness Studies, 10 (11), pp. 61-77; Bagozzi, R.P., Baumgartner, H., Pieters, R., Goal-directed emotions (1998) Cognition and Emotion, 12 (1), pp. 1-26; Malone, T.W., Toward a theory of intrinsically motivating instruction (1981) Cognitive Science, 4, pp. 333-369; Croll, E., (1981) The Politics of Marriage in Contemporary China, Cambridge University Press, Cambridge; Bagozzi, R.P., The self-regulation of attitudes intentions, and behaviour (1992) Social Psychology Quarterly, 55, pp. 178-204; De Cuyper, N., De Witte, H., Volition and reasons for accepting temporary employment: Associations with attitudes well-being, and behavioral intentions (2008) European Journal of Work and Organizational Psychology, 17 (3), pp. 363-387; Malhotra, Y., Galletta, D.F., Kirsch, L.J., How endogenous motivations influence user intentions: Beyond the dichotomy of extrinsic and intrinsic user motivations (2008) Journal of Management Information Systems, 25 (1), pp. 267-300; Reuter, T., Ziegelmann, J.P., Wiedemann, A.U., Lippke, S., Dietary planning as a mediator of the intention-behavior relation: An experimental causal chain design (2008) Applied Psychology, 57 (1), pp. 194-207; Shim, S., Eastlick, M.A., Lotz, S.L., Warrington, P., An online prepurchase intentions model: The role of intention to search (2001) Journal of Retailing, 77 (3), pp. 397-416; Chiang, K.P., Dholakia, R.R., Factors driving consumer intention to shop online: An empirical investigation (2003) Journal of Consumer Psychology, 13 (1), pp. 177-183; Huang, P., Lurie, N.H., Mitra, S., Searching for experience on the web: An empirical examination of consumer behavior for search and experience goods (2009) Journal of Marketing, 73 (2), pp. 55-69; Bagozzi, R.P., Gopinath, M., Nyer, P.U., The role of emotions in marketing (1999) Journal of the Academy of Marketing Science, 27, pp. 184-206; Perugini, M., Conner, M., Predicting and understanding behavioral volitions: The interplay between goals and behaviors (2000) European Journal of Social Psychology, 30 (5), pp. 705-731; Ringle, C.M., Wende, S., Will, S., (2005) SmartPLS 2.0 (M3) Beta, Hamburg, Available at Http://www.smartpls.de, Accessed 2 September 2014; Fornell, C., Larcker, D.F., Structural equation models with unobservable variables and measurement error: Algebra and statistics (1981) Journal of Marketing Research, 18 (3), pp. 382-388; Chin, W.W., The partial least squares approach for structural equation modeling (1998) Modern Methods for Business Research, pp. 295-336. , Marcoulides, G. A., (eds, Lawrence Erlbaum Associates, Hillsdale, NJ},
correspondence_address1={Xun, J.; Shanghai University, Jiading CampusChina},
publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Gupta2014586,
author={Gupta, A. and Mateen, A.},
title={Exploring the factors affecting sponsored search ad performance},
journal={Marketing Intelligence and Planning},
year={2014},
volume={32},
number={5},
pages={586-599},
doi={10.1108/MIP-05-2013-0083},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84923294743&doi=10.1108%2fMIP-05-2013-0083&partnerID=40&md5=d7dd6b93ecd70b4643893ef834640c15},
affiliation={Department of Management Information Systems, Indian Institute of Management, Kolkata, India; Quantitative Methods & Operations Management Area, Indian Institute of Management, Kozhikode, India},
abstract={Purpose - The purpose of this paper is to conceptualize a model for sponsored search advertising by incorporating a number of factors which affect the performance of these ads. Design/methodology/approach - The authors draw upon the professional experience and practitioner as well as academic literature to build and analyze the model. Propositions have been forwarded to delineate the various relationships at work in a sponsored search process. Findings - The extant literature on this topic has so far been unable to provide a holistic overview. The paper offers propositions for explaining the role of various factors like the ad rank, branding, role of ad extensions and how impact of these factors may be sensitive to the device used for search. Practical implications - This work is derived primarily from practice. It is hope that after due empirical validation, advertisers, users as well as search engines will benefit from this stream of research. Originality/value - This is one of the first works to analyze a sponsored search ad at a micro level. It brings into focus one of the largely unexplored facets of sponsored search advertising. © 2014, Emerald Group Publishing Limited.},
author_keywords={Ad extensions;  Ad performance;  Ad rank;  Digital marketing;  Sponsored search},
references={Aaker, D.A., The value of brand equity (1992) Journal of Business Strategy, 13 (4), pp. 27-32; Abrams, Z., Ghosh, A., Vee, E., Cost of conciseness in sponsored search auctions (2007) Internet and Network Economics, pp. 326-334. , Deng, X. and Graham, F.C. (Eds), Springer, Berlin and Heidelberg; Agarwal, A., Hosanagar, K., Smith, M.D., Location, location, location: An analysis of profitability of position in online advertising markets (2011) Journal of Marketing Research, 48 (6), pp. 1057-1073; Animesh, A., Viswanathan, S., Agarwal, R., Competing creatively in sponsored search markets: The effect of rank, differentiation strategy and competition on performance (2011) Information Systems Research, 22 (1), pp. 153-169; Akdeniz, B., Calantone, R.J., Voorhees, C.M., Effectiveness of marketing cues on consumer perceptions of quality: The moderating roles of brand reputation and third-party information (2013) Psychology & Marketing, 30 (1), pp. 76-89; Arbatskaya, M., Ordered search (2007) The RAND Journal of Economics, 38 (1), pp. 119-126; Bakos, Y., Lucas, H.C., Oh, W., Simon, G., Viswanathan, S., Weber, B.W., The impact of e-commerce on competition in the retail brokerage industry (2005) Information Systems Research, 16 (4), pp. 352-371; Chaffey, D., (2004) E-Business and E-Commerce Management, , Financial Times-Prentice Hall, London; Chang, J., Conceptualising the value of web content in marketing research (2011) Marketing Intelligence & Planning, 29 (7), pp. 687-696; Cheng, H., Cantú-Paz, E., Personalized click prediction in sponsored search (2010) Proceedings of the Third ACM International Conference on Web Search and Data Mining, ACM, pp. 351-360; Chong, W.K., Shafaghi, M., Woollaston, C., Lui, V., B2B e-marketplace: An e-marketing framework for B2B commerce (2010) Marketing Intelligence & Planning, 28 (3), pp. 310-329; Cleland, K., Carmichael, M., Banners that move make a big impression (1997) Advertising Age, 13 (1), pp. 26-28; Danescu-Niculescu-Mizil, C., Broder, A.Z., Gabrilovich, E., Josifovski, V., Pang, B., Competing for users’ attention: On the interplay between organic and sponsored search results (2010) Proceedings of the 19th International Conference on World Wide Web, ACM, pp. 291-300; Dennis, A.R., Taylor, N.J., Information foraging on the web: The effects of ‘acceptable’ internet delays on multi-page information search behavior (2006) Decision Support Systems, 42 (2), pp. 810-824; Dhar, V., Sunadararajan, A., Issues and opinions - information technologies in business: A blueprint for education and research (2007) Information Systems Research, 18 (2), pp. 125-141; Ellison, G.D., Ellison, S.F., (2004) Search, obfuscation, and price elasticities on the internet, pp. 4-27. , Working paper, MIT Department of Economics, Cambridge, MA; Fain, D.C., Pedersen, J.O., Sponsored search: A brief history (2006) Bulletin of the American Society for Information Science and Technology, 32 (2), pp. 12-13; Feng, J., Bhargava, H.K., Pennock, D.M., Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms (2007) INFORMS Journal of Computing, 19 (1), pp. 137-148; Ghose, A., Yang, S., An empirical analysis of search engine advertising: Sponsored search in electronic markets (2009) Management Science, 55 (10), pp. 1605-1622; Ghose, A., Goldfarb, A., Han, S.P., How is the mobile Internet different? Search costs and local activities (2012) Information Systems Research, 24 (3), pp. 613-631; Google, (2009) Eye-tracking studies: More than meets the eye, , http://googleblog.blogspot.in/2009/02/eye-tracking-studies-more-than-meets.html, (accessed July 28, 2013); Google, (2011) The Mobile Movement, , www.google.com/think/research-studies/the-mobile-movement.html, (accessed July 28, 2013); Greenspan, R., (2004) Searching for balance, , www.clickz.com/stats/big_picture/applications/article.php/3348071, (accessed May 23, 2013); Ha, L., Online advertising research in advertising journals: A review (2008) Journal of Current Issues & Research in Advertising, 30 (1), pp. 31-48; Hoffman, D.L., Novak, T.P., Peralta, M., Building consumer trust online (1999) Communications of the ACM, 42 (2), pp. 80-85; Hsieh, Y.C., Chen, K.H., How different information types affect viewer’s attention on internet advertising (2011) Computers in Human Behavior, 27 (2), pp. 935-945; (2013) IAB internet advertising revenue report, , www.iab.net/insights_research/industry_data_and_landscape/adrevenuereport, (accessed May 23, 2013); Jansen, B.J., Brown, A., Resnick, M., Factors relating to the decision to click on a sponsored link (2007) Decision Support Systems, 44 (1), pp. 46-59; Keller, K.L., Conceptualizing, measuring, and managing customer-based brand equity (1993) The Journal of Marketing, 57 (1), pp. 1-22; Kirmani, A., Wright, P., Money talks: Perceived advertising expense and expected product quality (1989) Journal of Consumer Research, 16 (3), pp. 344-353; Kitts, B., LeBlanc, B., Optimal bidding on keyword auctions (2004) Electronic Markets, 14 (3), pp. 186-201; Laudon, K.C., Laudon, J.P., (2002) Management Information Systems: Managing Digital Firm, , Prentice-Hall International, Upper Saddle River, NJ; Li, H., Bukovac, J.L., Cognitive impact of banner ad characteristics: An experimental study (1999) Journalism & Mass Communication Quarterly, 76 (2), pp. 341-353; Liu, J.J., Chiu, D.M., Mathematical modeling of competition in sponsored search market (2010) Proceedings of the 2010 Workshop on Economics of Networks, Systems, and Computation, ACM, pp. 10-15; Lohtia, R., Donthu, N., Hershberger, E.K., The impact of content and design elements on banner advertising click-through rates (2003) Journal of Advertising Research, 43 (4), pp. 410-418; Mahdian, M., Tomak, K., Pay-per-action model for online advertising (2007) Proceedings of the 1st International Workshop on Data Mining and Audience Intelligence for Advertising, ACM, New York, NY, pp. 1-6; Markoff, J., Ives, N., (2005) Web search sites see clicks add up to big ad dollars, , www.webcitation.org/5FmwsRaq9, (accessed May 23, 2013); Munsey, M., Veilleux, J., Bikkani, S., Teredesai, A., De Cock, M., Born to trade: A genetically evolved keyword bidder for sponsored search (2010) IEEE Congress on Evolutionary Computation (CEC), IEEE, pp. 1-8; Nelson, P., Information and consumer behavior (1970) The Journal of Political Economy, 78 (2), pp. 311-329; Nelson, P., Advertising as information (1974) The Journal of Political Economy, 82 (4), pp. 729-754; Nyilasy, G., Reid, L., The academician-practitioner gap in advertising (2007) International Journal of Advertising, 26 (4), pp. 425-445; Persaud, A., Azhar, I., Innovative mobile marketing via smartphones: Are consumers ready? (2012) Marketing Intelligence & Planning, 30 (4), pp. 418-443; Robu, V., Poutré, H.L., Bohte, S., The complex dynamics of sponsored search markets (2009) Agents and Data Mining Interaction, pp. 183-198. , Cao, L., Gorodetsky, V., Liu, J., Weiss, G. and Yu, P.S. (Eds), Springer, Heidelberg; Rutz, O.J., Bucklin, R.E., From generic to branded: A model of spillover in paid search advertising (2011) Journal of Marketing Research, 48 (1), pp. 87-102; Sandeep, K., Singh, N., The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research (2005) International Marketing Review, 22 (6), pp. 605-610; Simon, H.A., Rational choice and the structure of the environment (1956) Psychological Review, 63 (2), pp. 129-138; Singh, S.K., Roychowdhury, V.P., Gunadhi, H., Rezaei, B.A., Capacity constraints and the inevitability of mediators in adword auctions (2007) Internet and Network Economics, pp. 318-325. , Deng, X. and Graham, F.C. (Eds), Springer, Berlin and Heidelberg; Sherman, C., (2005) A new F-word for Google search results, , www.webcitation.org/5FmwyPgDv, (accessed May 23, 2013); Sigel, A., Braun, G., Sena, M., The impact of banner ad styles on interaction and clickthrough rates (2008) Issues in Information Systems, 9 (2), pp. 337-342; Smith, M.D., (2001) The law of one price? The impact of IT-enabled markets on consumer search and retailer pricing, , working paper, H. John Heinz III School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, PA; Van Steenburg, E., Consumer recall of brand versus product banner ads (2012) Journal of Product & Brand Management, 21 (6), pp. 452-464; Venkatesh, V., Ramesh, V., Massey, A.P., Understanding usability in mobile commerce (2003) Communications of the ACM, 46 (12), pp. 53-56; Yang, S., Ghose, A., Analyzing the relationship between organic and sponsored search advertising: Positive, negative, or zero interdependence? (2010) Marketing Science, 29 (4), pp. 602-623; Yao, S., Mela, C.F., A dynamic model of sponsored search advertising (2011) Marketing Science, 30 (3), pp. 447-468},
correspondence_address1={Mateen, A.; Quantitative Methods & Operations Management Area, Indian Institute of ManagementIndia},
publisher={Emerald Group Publishing Ltd.},
issn={02634503},
language={English},
abbrev_source_title={Mark. Intell. Plann.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Balan201433,
author={Balan, C.},
title={Brand communication in social networks in Romania},
journal={Quality - Access to Success},
year={2014},
volume={15},
pages={33-44},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907235793&partnerID=40&md5=be004483e62640d55f1d2daa912e8db2},
affiliation={The Bucharest University of Economic Studies, Romania},
abstract={The paper analyzes the present state of brand communication in social networks in the Romanian market. The main objectives of the article refer to the exploration of the following aspects: (i) changes in consumer behavior under the impact of digital technologies; (ii) challenges in managing digital communication; (iii) bestranked brands in the social networks in Romania; (iv) performance metrics of Romanian brands in social networks; (iv) successful cases of companies that developed communication campaigns in social networks. The article formulates a series of conclusions about the present state of the brand communication in social networks in Romania. A series of recommendations for the Romanian brands regarding the effective communication in social networks is highlighted. © 2014, SRAC - Societatea Romana Pentru Asigurarea Calitatii. All rights reserved.},
author_keywords={Brand communication;  Consumer behavior;  Digital marketing;  Social media;  Social networks},
references={Barger, V.A., Labrecque, L.I., An Integrated Marketing Communications Perspective on Social Media Metrics (2013) International Journal of Integrated Marketing Communications, 5 (1), pp. 64-76; (2013) Global Consumer Trends Survey, 2013 (Extract), , http://go.euromonitor.com/rs/euromonitorinternational/images/2013%20Global%20Consumer%20Trends%20Survey%20Extract.pdf?mkt_tok=3RkMMJWWfF9wsRoiuK7LZKXonjHpfsX%2B4u0lXqag38431UFwdcjKPmjr1YAASct0aPyQAgobGp5I5FEASrXYV69rt6IMUg%3D%3D, [online] Available at:, [Accessed 11 July 2014]; (2014) Facebrands prezinta cifrele retelei Facebook in Romania la jumatatea anului 2014, , http://www.facebrands.ro/blog, a, [online] Available at: , Accessed 10 July; (2014) Clasament general, , http://www.facebrands.ro, b, [online] Available at: , [Accessed 10 July, at 11.00 a.m.]; (2014) Media Fact Book 2014, , http://www.mediafactbook.ro/preview, [online] Available at:, Accessed 9 July; (2013) Cele mai bune proiecte online din Romania au fost premiate in cadrul Galei Internetics 2013, , http://iaa.ro/Articole/Evenimente/Celemai-bune-proiecte-online-din-romania-au-fost-premiate-in-cadrul-galei-internetics-2013/6224.html, [online] Available at:, Accessed 11 July 2014; Kasriel-Alexander, D., Top 10 Global Consumer Trends for 2014 (2013) Euromonitor International; Romania, L.D., (2013) Regulamentul concursului Facebook Live Social Grill, , http://www.lidl.ro/cps/rde/SID-BC5B709E-C3251D48/www_lidl_ro/hs.xsl/2163.htm, Available at: , Accessed 11 July 2014; Discount, L., (2014) Regulamentul promotiei “Gratareste cu Lidl”- Magazinul Lidl Ziduri intre vii, Bucuresti, , http://www.lidl.ro/cps/rde/SID-BC5B709E-C3251D48/www_lidl_ro/hs.xsl/2165.htm, 2013b., Available at: , Accessed 11 July; Erickson, M., (2014) Coca-Cola România, McCann Bucharest and MRM Worldwide Romania win the first Webby Awards for Romania with Coca-Cola Banner Duet Campaign, , http://www.mccann.ro/stire/coca-cola-romania-mccann-bucharest-and-mrmworldwide-romania-win-the-first-webby-awards-for-romania-with-coca-cola-banner-duet-campaign, [press release] 19 May 2014. Available at: , Accessed 11 July 2014; Moran, G., Muzellec, L., Nolan, E., Consumer Moments of Truth In the Digital Context (2014) Journal of Advertising Research, 54 (2), pp. 200-204; Rappaport, S.D., Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays. A Field Guide toDigital Metrics (2014) Journal of Advertising Research, 54 (1), pp. 110-118; (2014), http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-romania-regional, , 2014a. June 2014 Social Marketing Report: Romania. Available at: , Accessed 10 July; (2014), http://www.socialbakers.com/facebook-pages/brands/country/romania, Facebook Pages Statistics &#x0026; Number of Fans.Romania. [online] Available at:, [Accessed 10 July 2014, at 19.00]; (2014), http://www.socialbakers.com/twitter/group/brands/country/romania, Twitter Brands Statistics. Romania. [online] Available at: , [Accessed 10 July 2014, at 19.00]; (2014), http://www.socialbakers.com/all-social-media-stats/googleplus/country/romania, TOP Google+ Brands Social Media Stats from Romania. [online] Available at: , [Accessed 10 July 2014, at 19.00]; (2013) Global trust in advertising and brand messages, , http://www.nielsen.com/us/en/insights/reports/2013/global-trust-in-advertising-and-brand-messages.html, a, Available at:, Accessed 9 July 2014; (2013) How loyal are your customers? A view of the loyalty sentiment around the world, , http://www.nielsen.com/us/en/insights/reports/2013/how-loyal-are-your-customers.html, a, Available at: Accessed 9 July 2014},
correspondence_address1={Balan, C.; The Bucharest University of Economic StudiesRomania},
publisher={SRAC - Societatea Romana Pentru Asigurarea Calitatii},
issn={15822559},
language={English},
abbrev_source_title={Qual. Access Success},
document_type={Article},
source={Scopus},
}

@ARTICLE{Clark2014258,
author={Clark, L.},
title={Ethical marketing research in the digital age-How can academics and practitioners work together?},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2014},
volume={15},
number={4},
pages={258-259},
doi={10.1057/dddmp.2014.17},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84902975262&doi=10.1057%2fdddmp.2014.17&partnerID=40&md5=8996689149740f29ac4dc1a8ad0a7b39},
affiliation={Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth PO1 3DE, United Kingdom},
abstract={This piece considers how the experience of marketing practitioners and academics can be pooled to overcome ethical objections to certain standard market research practices in the digital world. © 2014 MACMILLAN PUBLISHERS LTD.},
author_keywords={Data protection;  Digital marketing;  Market research},
references={Merlin, S., Co-operation between academics and practitioners - Hope for the future? (2013) Journal of Direct, Data and Digital Marketing Practice, 15 (2), pp. 105-107. , doi:10.1057/dddmp.2013.54},
correspondence_address1={Clark, L.; Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth PO1 3DE, United Kingdom; email: lillian.clark@port.ac.uk},
publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lu20141659,
author={Lu, N. and Lin, H. and Lu, J. and Zhang, G.},
title={A customer churn prediction model in telecom industry using boosting},
journal={IEEE Transactions on Industrial Informatics},
year={2014},
volume={10},
number={2},
pages={1659-1665},
doi={10.1109/TII.2012.2224355},
art_number={6329952},
note={cited By 42},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84900534397&doi=10.1109%2fTII.2012.2224355&partnerID=40&md5=4923e196049ebe1c24f723554da7b770},
affiliation={Department of Information Technology, University of Technology, Sydney NSW 2007, Australia; Department of Information Technology, Decision System and E-Service Intelligence Laboratory, University of Technology Sydney, Broadway, NSW 2007, Australia; Singtel Optus Pty Ltd., Sydney NSW 2113, Australia},
abstract={With the rapid growth of digital systems and associated information technologies, there is an emerging trend in the global economy to build digital customer relationship management (CRM) systems. This trend is more obvious in the telecommunications industry, where companies become increasingly digitalized. Customer churn prediction is a main feature of in modern telecomcommunication CRM systems. This research conducts a real-world study on customer churn prediction and proposes the use of boosting to enhance a customer churn prediction model. Unlike most research that uses boosting as a method to boost the accuracy of a given basis learner, this paper tries to separate customers into two clusters based on the weight assigned by the boosting algorithm. As a result, a higher risk customer cluster has been identified. Logistic regression is used in this research as a basis learner, and a churn prediction model is built on each cluster, respectively. The result is compared with a single logistic regression model. Experimental evaluation reveals that boosting also provides a good separation of churn data; thus, boosting is suggested for churn prediction analysis. © 2012 IEEE.},
author_keywords={Boosting;  churn prediction;  customer relationship management;  digital marketing;  logistic regression;  Telecommunication},
keywords={Forecasting;  Information technology;  Mathematical models;  Regression analysis;  Research;  Telecommunication;  Telecommunication industry, Boosting;  Churn predictions;  Customer relationship management;  Digital marketing;  Logistic regressions, Sales},
funding_details={Australian Research CouncilAustralian Research Council, ARC},
references={Payne, A., Frow, P., A strategic framework for customer relationship management (2005) Journal of Marketing, 69 (4), pp. 167-176. , DOI 10.1509/jmkg.2005.69.4.167; Xu, L.D., Enterprise systems: State-of-the-art and future trends (2011) IEEE Trans. Ind. Inf., 7 (4), pp. 630-640. , Nov; Berson, A., Thearling, K., Smith, S., (1999) Building Data Mining Applications for CRM., , New York: McGraw-Hill; Coussement, K., Van Den Poel, D., Churn prediction in subscription services: An application of support vector machines while comparing two parameter-selection techniques (2008) Expert Systems with Applications, 34 (1), pp. 313-327. , DOI 10.1016/j.eswa.2006.09.038, PII S0957417406002806; Verbeke, W., Dejaeger, K., Martens, D., Hur, J., Baesens, B., New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2012) Eur. J. Oper. Res., 218 (1), pp. 211-229. , Apr; Reinartz, W.J., Kumar, V., The impact of customer relationship characteristics on profitable lifetime duration (2003) Journal of Marketing, 67 (1), pp. 77-99. , DOI 10.1509/jmkg.67.1.77.18589; Datta, P., Masand, B., Mani, D.R., Li, B., Automated cellular modeling and prediction on a large scale (2000) Artificial Intelligence Review, 14 (6), pp. 485-502. , DOI 10.1023/A:1006643109702; Popovi, D., Bai, B.D., Churn prediction model in retail banking using fuzzy C-means algorithm (2009) Informatica, 33 (2), pp. 235-239. , May; Wei, C.-P., Chiu, I.T., Turning telecommunications call details to churn prediction: A data mining approach (2002) Expert Syst. Appl., 23 (2), pp. 103-112. , Aug; Owczarczuk, M., Churn models for prepaid customers in the cellular telecommunication industry using large datamarts (2010) Expert Syst. Appl., 37 (6), pp. 4710-4712. , Jun; Burez, J., Poel, D.V., Handling class imbalance in customer churn prediction (2009) Expert Syst. Appl., 36 (3), pp. 4626-4636. , Apr; Kim, N., Jung, K.-H., Kim, Y.S., Lee, J., Uniformly subsampled ensemble (USE) for churn management: Theory and implementation (2012) Expert Syst. Appl., 39 (15), pp. 11839-11845. , Nov; Kumar, D.A., Ravi, V., Predicting credit card customer churn in banks using data mining (2008) Int. J. Data Anal. Tech. Strategies, 1 (1), pp. 4-28. , Aug; Hadden, J., Tiwari, A., Roy, R., Ruta, D., Computer assisted customer churn management: State-of-the-art and future trends (2007) Computers and Operations Research, 34 (10), pp. 2902-2917. , DOI 10.1016/j.cor.2005.11.007, PII S0305054805003503; Weiss, G.M., Mining with rarity: A unifying framework (2004) ACM SIGKDD Explorations Newslett., 6 (1), pp. 7-19. , Jun; Meinshausen, N., Node harvest (2010) Ann. Appl. Stat., 4 (4), pp. 2049-2072. , Dec; Dutkowski, J., Gambin, A., Research on consensus biomarker selection (2007) BMC Bioinformat., 8 (5), pp. 1-13. , May; Richter, Y., Yom-Tov, E., Slonim, N., Predicting customer churn in mobile networks through analysis of social groups (2010) Proc. SDM 10, Soc. Ind. Appl. Math., pp. 732-741. , Philadelphia, PA; Coussement, K., Van Den Poel, D., Integrating the voice of customers through call center emails into a decision support system for churn prediction (2008) Information and Management, 45 (3), pp. 164-174. , DOI 10.1016/j.im.2008.01.005, PII S0378720608000189; Shao, J., Li, X., Liu, W., The application of AdaBoost in customer churn prediction (2007) Proc. IEEE Comput. Soc. Press, pp. 1-6. , Los Alamitos, CA; Freund, Y., Schapire, R.E., A short introduction to boosting (1999) J. Jpn. Soc. Artif. Intell., 14 (5), pp. 771-780. , Sep; Schapire, R.E., Singer, Y., Improved boosting algorithms using confidence-rated predictions (1999) Machine Learning, 37 (3), pp. 297-336. , DOI 10.1023/A:1007614523901; Friedman, J., Hastie, T., Tibshirani, R., Additive logistic regression: A statistical view of boosting (2000) Annals of Statistics, 28 (2), pp. 337-407; Ferreira, A., Figueiredo, M.T., Boosting algorithms: A review of methods, theory, and applications (2012) Ensemble Machine Learning, pp. 35-85. , New York: Springer; Hong, S., Weiss, S., Advances in predictive data mining methods (1999) Proc. MLDM, pp. 13-20. , London, U.K; Kafai, M., Bhanu, B., Dynamic bayesian networks for vehicle classification in video (2012) IEEE Trans. Ind. Inf., 8 (1), pp. 100-109. , Jan; Kass, G.V., An exploratory technique for investigating large quantities of categorical data (1980) Appl. Stat., 29 (2), pp. 119-127},
publisher={IEEE Computer Society},
issn={15513203},
language={English},
abbrev_source_title={IEEE Trans. Ind. Inf.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yadav201420,
author={Yadav, M.S. and Pavlou, P.A.},
title={Marketing in computer-mediated environments: Research synthesis and new directions},
journal={Journal of Marketing},
year={2014},
volume={78},
number={1},
pages={20-40},
doi={10.1509/jm.12.0020},
note={cited By 108},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84893085853&doi=10.1509%2fjm.12.0020&partnerID=40&md5=3df5f44a1d046996988bf45634108d21},
affiliation={Mays Business School, Texas A and M University, United States; Fox School of Business, Temple University, United States},
abstract={Although an extensive body of research has emerged on marketing in computer-mediated environments, the literature remains fragmented. As a result, insights and findings have accumulated without an overarching framework to provide structure and guidance to the rapidly increasing research stream, which is detrimental to long-term knowledge development in this area. To address this issue, the authors organize and synthesize findings from the literature using a framework structured around four key interactions in computer-mediated environments: consumer-firm interactions, firm-consumer interactions, consumer-consumer interactions, and firm-firm interactions. The proposed framework serves a valuable organizational function and helps identify a broad spectrum of gaps in the literature to advance the next generation of knowledge development. © 2014, American Marketing Association.},
author_keywords={Computer-mediated environments;  Digital marketing strategy;  Internet and telecommunication technologies;  Internet marketing;  Theory development},
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publisher={American Marketing Association},
issn={00222429},
language={English},
abbrev_source_title={J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yadav2013311,
author={Yadav, M.S. and de Valck, K. and Hennig-Thurau, T. and Hoffman, D.L. and Spann, M.},
title={Social commerce: A contingency framework for assessing marketing potential},
journal={Journal of Interactive Marketing},
year={2013},
volume={27},
number={4},
pages={311-323},
doi={10.1016/j.intmar.2013.09.001},
note={cited By 148},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84888018405&doi=10.1016%2fj.intmar.2013.09.001&partnerID=40&md5=e2e17f9787f8a17c33ea0fc529b5ddd3},
affiliation={Mays Business School, Texas AandM University, College Station, TX 77843, United States; HEC Paris, 1 Rue de la Libération, 78351 Jouy-en-Josas Cedex, France; Marketing Center, University of Münster, Am Stadtgraben 13-15, 48143 Münster, Germany; Cass Business School, City University London, United Kingdom; School of Business, The George Washington University, Washington DC 20052, United States; Munich School of Management, Ludwig-Maximilians-University Munich, Geschwister-Scholl-Platz 1, 80539 Munich, Germany},
abstract={A key issue for marketers resulting from the dramatic rise of social media is how it can be leveraged to generate value for firms. Whereas the importance of social media for brand management and customer relationship management is widely recognized, it is unclear whether social media can also help companies market and sell products. Extant discussions of social commerce present a variety of perspectives, but the core issue remains unresolved. This paper aims to make two contributions. First, to address the lack of clarity in the literature regarding the meaning and domain of social commerce, the paper offers a definition stemming from important research streams in marketing. This definition allows for both a broad (covering all steps of the consumer decision process) and a narrow (focusing on the purchase act itself) construal of social commerce. Second, we build on this definition and develop a contingency framework for assessing the marketing potential that social commerce has to offer to firms. Implications for researchers and managers, based on the proposed definition and framework, are also discussed. © 2013.},
author_keywords={Consumer decision process;  Digital marketing strategy;  F-commerce;  Facebook;  Online communities;  Social commerce;  Social media;  Social networks},
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correspondence_address1={Yadav, M.S.; Department of Marketing, Mays Business School, Texas A andM University, 4112 TAMU, College Station, TX 77843, United States; email: yadav@tamu.edu},
issn={10949968},
language={English},
abbrev_source_title={J. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Harries20131458,
author={Harries, T. and Rettie, R. and Studley, M. and Burchell, K. and Chambers, S.},
title={Is social norms marketing effective?: A case study in domestic electricity consumption},
journal={European Journal of Marketing},
year={2013},
volume={47},
number={9},
pages={1458-1475},
doi={10.1108/EJM-10-2011-0568},
note={cited By 30},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84883681030&doi=10.1108%2fEJM-10-2011-0568&partnerID=40&md5=dc7ea11202d1c667674d6e77f25fc7a2},
affiliation={Behaviour and Practice Research Group, Marketing Department, Kingston University London, Kingston-upon-Thames, United Kingdom; Department of Engineering, Design and Mathematics, University of the West of England, Bristol, United Kingdom},
abstract={Purpose: The purpose of this paper is to present details of a large-scale experiment that evaluated the impact of communicating two types of feedback to householders regarding their domestic electricity consumption: feedback on their own consumption and feedback of both their own consumption and that of others in their locality. Design/methodology/approach: Digital technologies were used to automatically measure and communicate the electricity consumption of 316 UK residents for a period of 16 weeks. Participants were randomly assigned to one of three experimental conditions: one involving no feedback; one involving feedback about a household's own usage, and one involving a household's own usage plus social norms feedback (the average consumption of others in the locality). At the end of the study, a selection of participants took part in interviews or focus groups. Findings: Both types of feedback (individual and individual-plus-social-norms) led to reductions in consumption of about 3 per cent. Those receiving social norms feedback were significantly more likely to engage with the information provided. However, the social norms information had no additional impact on consumption. Survey and interview data confirmed that participants from both conditions had been encouraged to adopt new energy-saving practices. The study concludes that near real-time individual feedback can be sufficient for usage reduction if it is provided in a historical format. It also suggests that the impact of social norms information may previously have been confounded with that of individual feedback. Originality/value: This is the first time that a controlled experiment in the field of domestic electricity consumption has compared the impact of real-time social norm information with that of information that only contains individual household usage. © Emerald Group Publishing Limited.},
author_keywords={Behaviour change;  Digital marketing;  Electricity consumption;  Green marketing;  Social marketing;  Social norms approach;  Sustainability;  United Kingdom},
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correspondence_address1={Harries, T.; Behaviour and Practice Research Group, Marketing Department, Kingston University London, Kingston-upon-Thames, United Kingdom; email: t.harries@kingston.ac.uk},
issn={03090566},
language={English},
abbrev_source_title={Eur. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Simmons2013744,
author={Simmons, G. and Palmer, M. and Truong, Y.},
title={Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations},
journal={Industrial Marketing Management},
year={2013},
volume={42},
number={5},
pages={744-754},
doi={10.1016/j.indmarman.2013.05.010},
note={cited By 25},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84884148855&doi=10.1016%2fj.indmarman.2013.05.010&partnerID=40&md5=222977f8bcf7ca8dd2a9bcb52f6e3b72},
affiliation={Queen's University Management School, Queen's University Belfast, Riddel Hall, Stranmillis Road, Northern Ireland BT9 5EE, United Kingdom; Groupe Ecole Supérieure de Commerce de Rennes, 2 rue Robert d'Arbrissel, 35065 Rennes Cedex, France},
abstract={In this paper we seek to show how marketing activities inscribe value on business model innovation, representative of an act, or sequence of socially interconnecting acts. Theoretically we ask two interlinked questions: (1) how can value inscriptions contribute to business model innovations? (2) how can marketing activities support the inscription of value on business model innovations? Semi-structured in-depth interviews were conducted with the thirty-seven members from across four industrial projects commercializing disruptive digital innovations. Various individuals from a diverse range of firms are shown to cast relevant components of their agency and knowledge on business model innovations through negotiation as an ongoing social process. Value inscription is mutually constituted from the marketing activities, interactions and negotiations of multiple project members across firms and functions to counter destabilizing forces and tensions arising from the commercialization of disruptive digital innovations. This contributes to recent conceptual thinking in the industrial marketing literature, which views business models as situated within dynamic business networks and a context-led evolutionary process. A contribution is also made to debate in the marketing literature around marketing's boundary-spanning role, with marketing activities shown to span and navigate across functions and firms in supporting value inscriptions on business model innovations. © 2013 Elsevier Inc.},
author_keywords={Business model;  Digital marketing;  Disruptive innovation;  Marketing strategy;  Value},
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correspondence_address1={Simmons, G.; Queen's University Management School, Queen's University Belfast, Riddel Hall, Stranmillis Road, Northern Ireland BT9 5EE, United Kingdom; email: g.simmons@qub.ac.uk},
issn={00198501},
coden={IMMAD},
language={English},
abbrev_source_title={Ind. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Quinton2013912,
author={Quinton, S.},
title={The community brand paradigm: A response to brand management's dilemma in the digital era},
journal={Journal of Marketing Management},
year={2013},
volume={29},
number={7-8},
pages={912-932},
doi={10.1080/0267257X.2012.729072},
note={cited By 24},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84880960787&doi=10.1080%2f0267257X.2012.729072&partnerID=40&md5=e94cb1723e66f8fe947d88e05ed57330},
affiliation={Oxford Brookes University, United Kingdom},
abstract={The consumer adoption of digital media has warranted much attention over the last decade. However, relatively little has been written about how digital media has impacted upon brand management perspectives and practices. The digital era has resulted in changes in how consumers interact with brands and each other, and this shift in behaviour requires a reappraisal of how brands should be managed. The current relational paradigm is no longer sufficient. Therefore this conceptual paper calls for brand management to develop and embody a deeper understanding of this shift by adopting a revised paradigm. Current brand management issues not addressed by the relational paradigm are outlined, the new community paradigm follows, and examples of community paradigm practice are provided as a guide for brand management. © 2013 Copyright 2013 Westburn Publishers Ltd.},
author_keywords={brand management;  digital marketing;  marketing strategy;  paradigms},
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correspondence_address1={Quinton, S.; Oxford Brookes University, Business School, Wheatley Campus, Oxon, OX33 1HX, United Kingdom; email: sequinton@brookes.ac.uk},
issn={0267257X},
language={English},
abbrev_source_title={J. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Salo201316,
author={Salo, J. and Lehtimäki, T. and Simula, H. and Mäntymäki, M.},
title={Social Media Marketing in the Scandinavian Industrial Markets},
journal={International Journal of E-Business Research},
year={2013},
volume={9},
number={4},
pages={16-32},
doi={10.4018/ijebr.2013100102},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85001610104&doi=10.4018%2fijebr.2013100102&partnerID=40&md5=8fa69b7555ad9f0f1400568a05387992},
affiliation={Department of Marketing, Oulu Business School, University of Oulu, Oulu, Finland; Department of Industrial Engineering and Management, School of Science, Aalto University, Espoo, Finland; Department of Management and Entrepreneurship, Information Systems Science, Turku School of Economics, University of Turku, Finland},
abstract={Limited attention is paid in the academic literature to how business markets and marketers have harnessed social media. The purpose of this study is to depict how companies in business markets have been using social media and what kinds of future strategic actions they have planned for it. The research is based on a literature review, six case studies and eight interviews with industry experts. The research shows that managers are hesitant to adopt and use social media mainly due to the challenges of creating compelling content and because open interaction within social media is perceived as a threat, although companies have run trial campaigns with limited success. For academics, this study illustrates areas for further research and theory development. © 2013, IGI Global. All rights reserved.},
author_keywords={Business Markets;  Case Study;  Digital Marketing;  Industrial Markets;  Social Media;  Social Media Marketing;  Social Networking Sites},
funding_details={Jenny ja Antti Wihurin RahastoJenny ja Antti Wihurin Rahasto},
funding_text 1={The financial support of the Finnish Funding Agency for Technology and Innovation and Jenny and Antti Wihuri Foundation are gratefully acknowledged. The authors are grateful for the assistance of Heidi Hiltula M.Sc. (Econ. & Bus. Adm.) and Mikko Lankinen M.Sc. (Econ. & Bus. Adm.) in assisting in some of the interviews. The authors also wish to thank the case companies participating in the study as well as all the informants and anonymous reviewers for their helpful comments. Jari Salo is a Professor of Marketing at the University of Oulu. He is also an Adjunct Professor of Marketing at the School of Business at the Aalto University. Salo’s research interests include digital marketing and mobile marketing. Salo has more than 100 publications. His research has been published in journals such as Computers in Human Behavior, Online Information Review, Industrial Marketing Management and International Journal of Information Management and in international conference proceedings such as AOM, AMA, EMAC, and HICSS. Tuula Lehtimäki is a post doctoral researcher at the Department of Marketing, Oulu Business School. Her research interests include new product launch, commercialisation, business models, and innovation management. She has published e.g. in Industrial Marketing Management. Henri Simula is a post doctoral researcher at the Department of Industrial Engineering and Management, Aalto University. His research interests include product innovation management, commercialization and crowdsourcing. He has published e.g. in Industrial Marketing Management and the International Journal of Innovation Management. Matti Mäntymäki is an Academy of Finland post-doctoral researcher at the Department of Management and Entrepreneurship, Information Systems Science, Turku School of Economics, University of Turku, Finland. He holds a Ph.D. in information systems science. His research interests include digital natives, online consumer behavior, virtual worlds and value creation in social media. His research has been published in Computers in Human Behavior, International Journal of Information Management and international conference proceedings such as ICIS, HICSS, ECIS, AMCIS, PACIS and SCIS.},
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issn={15481131},
language={English},
abbrev_source_title={Int. J. E-Bus Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Reed2013160,
author={Reed, D.},
title={Fast.MAP Marketing-GAP research-IDM-sponsored questions},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2013},
volume={15},
number={2},
pages={160-165},
doi={10.1057/dddmp.2013.58},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84896957907&doi=10.1057%2fdddmp.2013.58&partnerID=40&md5=8309655775ad05cb29a3bda86cfe8729},
abstract={For 9 years, research firm fast.MAP has been surveying consumers about their reactions to a range of marketing activities and asking marketers to anticipate what their responses will be. The difference between these two sets of answers is the 'marketing gap', which reveals where marketers have got out of step with consumer attitudes. This article reviews the findings from the most recent survey and a set of questions sponsored by the IDM. These reveal some important differences between expectations among marketers about the adoption of technology and social media compared with the reality among consumers. © 2013 MACMILLAN PUBLISHERS LTD.},
author_keywords={Digital marketing;  Fast.MAP;  IDM;  Social media},
correspondence_address1={Reed, D.email: david.editor@btinternet.com},
publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Reed2013108,
author={Reed, D.},
title={Piano Media profiles visitors and drives conversion},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2013},
volume={15},
number={2},
pages={108-110},
doi={10.1057/dddmp.2013.60},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84896928453&doi=10.1057%2fdddmp.2013.60&partnerID=40&md5=29bd98c367b500d2cfc2f468e3cbd3b4},
abstract={Publishers need to attract visitors to their websites with free content and encourage them to register for enhanced access. These registered users are the best prospects for conversion to paid subscription, but it is challenging to identify which registered users are the most likely to convert. This case study looks at how Piano Media used a tagging and profiling tool from VisualDNA to generate propensity scores that drove a threefold improvement in sales of subscriptions. © 2013 MACMILLAN PUBLISHERS LTD.},
author_keywords={Digital marketing;  Online publishing;  Piano Media;  Tagging;  VisualDNA},
correspondence_address1={Reed, D.email: david.editor@btinternet.com},
publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hackley2012451,
author={Hackley, C. and Brown, S. and Hackley, R.A.},
title={The X-Factor enigma: Simon Cowell and the marketization of existential liminality},
journal={Marketing Theory},
year={2012},
volume={12},
number={4},
pages={451-469},
doi={10.1177/1470593112457738},
note={cited By 15},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84871122176&doi=10.1177%2f1470593112457738&partnerID=40&md5=c6436b0d4160574eab14077ed8f29204},
affiliation={Royal Holloway, University of London, United Kingdom; University of Ulster, United Kingdom; Queen Mary University of London, United Kingdom},
abstract={In this paper we take a cultural perspective to understand the success of Simon Cowell's X Factor TV talent show and its various brand extensions which, we suggest, epitomize the new marketing priorities of the media convergence era. We seek insights not from formal theories of marketing management but in the myth and magic of Cowell's enchanted TV presence as the mystical authority, the trickster figure, conducting a mass-mediated experience of Turner's (1969) 'existential liminality'. Detached from formal rites of passage, this simulation of liminal ritual, temporarily and symbolically, subverts formal social barriers and opens up for the contestants the possibility of transformed identity. We suggest that X Factor viewers partake both vicariously and actually in this marketized experience of existential liminality. We review literary as well as anthropological antecedents of the media role Cowell personifies and we critique and extend previous applications of Turner's work in marketing and consumption to suggest a wider resonance beyond the exemplar of X Factor in a range of ordinary, as well as extraordinary, consumption phenomena. © The Author(s) 2012.},
author_keywords={Anthropology;  digital marketing;  liminal ritual;  media convergence;  Simon Cowell;  X-Factor},
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Fifty Years of Marketing Debate (1996) Journal of Marketing Management, 12 (4), pp. 243-267; Brown, S., (2010) Fail Better: Stumbling to Success in Sales and Marketing - 25 Renegades Show How, , London: Marshall Cavendish; Brown, S., Hackley, C., The Greatest Showman on Earth - is Simon Cowell P. T. Barnum Reborn? (2012) Journal of Historical Research in Marketing; Celsi, R.L., Rose, R., Leigh, T.W., An Exploration of High-risk Leisure Consumption through Skydiving (1993) Journal of Consumer Research, 20, pp. 1-23. , ((June)); Cova, B., Community and Consumption: Towards a Definition of the Linking Value of Products and Services (1997) European Journal of Marketing, 31 (3-4), pp. 297-316; Cova, B., Kozinets, R., Shankar, A., (2007) Consumer Tribes, , London: Butterworth-Hienemann; Day, E., Why Reality TV Works (2010) Observer Magazine, Observer on Sunday, , http://www.guardian.co.uk/tv-and-radio/2010/nov/21/why-reality-tv-works, 21 November, published on the internet at guardian.co.uk 21 November 2010, URL (consulted November 2010); du Maurier, G., (1994) Trilby, , London: Penguin Classics; Eliade, M., (1972) Shamanism: Archaic Techniques of Ecstas, , Princeton, NJ: Princeton University Press; Firat, A., Venkatesh, A., Liberatory Postmodernism and the Re-enchantment of the Postmodern Era (1995) Journal of Consumer Research, 22 (3), pp. 239-267; van Gennep, A., (1961) The Rites of Passage, , Chicago, IL: Chicago University Press; Goulding, C., Shankar, A., Elliott, R., Canniford, R., The Marketplace Management of Illicit Pleasure (2009) Journal of Consumer Research, 35 (5), pp. 759-771; Griffin, C., Bengry-Howell, A., Hackley, C., Mistral, W., Szmigin, I., Every Time I Do it I Absolutely Annihilate Myself": Loss of (self)-Consciousness and Loss of Memory in Young People's Drinking Narratives (2009) Sociology, 43 (3), pp. 457-477; Gronroos, C., From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994) Asia-Australia Marketing Journal, 2 (1), pp. 9-29; Gronroos, C., On Defining Marketing: Finding a New Roadmap for Marketing (2006) Marketing Theory, 6, pp. 395-417. , ((December)); Gummesson, E., (2002) Total Relationship Marketing, , (2nd rev. ed.). Oxford: Butterworth Heinemann/Elsevier.;, Oxford: Butterworth Heinemann/Elsevier; Guralnick, P., (1995) Last Train to Memphis: The Rise of Elvis Presley, , London: Abacus; Hackley, C., We Are All Customers Now": Rhetorical Strategy and Ideological Control in Marketing Management Texts (2003) Journal of Management Studies, 40 (5), pp. 1325-1352; Hackley, C., (2009) Marketing - A Critical Introduction, , London: Sage; Hackley, C., (2010) Advertising and Promotion: An Integrated Marketing Communications Approach, , (2nd ed.). London: Sage.;, London: Sage; Hayward, K., Hobbs, D., Beyond the Binge: Market-Led Liminalization and the Spectacle of Binge Drinking (2007) British Journal of Sociology, 58 (3), pp. 437-456; Hobbs, D., Lister, S., Hatfield, P., Winlow, S., Hall, S., Receiving Shadows: Governance and Liminality in the Night-time Economy (2000) British Journal of Sociology, 51 (4), pp. 701-717; Holbrook, M.B., Hirschman, E., The Experiential Aspects of Consumption: Consumer Fantasies, Feelings and Fun (1982) Journal of Consumer Research, 9, pp. 132-140; Holbrook, M.B., Schindler, R.M., Nostalgic Bonding: Exploring the Role of Nostalgia in the Consumption Experience (2003) Journal of Consumer Behaviour, 3. , December; Holt, D., (2004) How Brands Become Icons: The Principles of Cultural Branding, , Harvard, MA: Harvard Business School Press; Horvath, A., Thomassen, B., Wydra, H., Introduction: Liminality and Cultures of Change (2009) International Political Anthropology, , http://www.politicalanthropology.org/the-journal-current-a-past-issues/57-ipa-journal-3/171-ipa3-introduction-liminality-and-cultures-of-change, URL (consulted September 2010); Kotler, P., (1967) Marketing Management: Analysis, Planning and Control, , New York: Prentice Hall; Kozinets, R.V., Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man (2002) Journal of Consumer Research, 28, pp. 67-88. , ((June)); McAlexander, J.H., Schouten, J.W., Koenig, H.F., Building Brand Community (2002) Journal of Marketing, 66, pp. 38-54. , January; MacCannell, D., (1999) The Tourist: A New Theory of the Leisure Class, , (rev. ed.). Berkeley, CA: University of California Press., Berkeley, CA: University of California Press; McCracken, G., (2009) Chief Culture Officer: How to Create a Living, Breathing Corporation, , Philadelphia, PA: Basic Books; Mark, M., Pearson, C.S., (2001) The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes, , New York: McGraw-Hill; Newkey-Burden, C., (2009) Simon Cowell: The Unauthorised Biography, , London: Michael O'Mara; Nicholson, S., (1987) Shamanism, , Wheaton, IL: Quest Books; Nolan, D., (2010) Simon Cowell: The Man Who Changed the World, , London: John Blake; Pantti, M., Sumiala, J., Til Death Do Us Join: Media Mourning Rituals and the Sacred Centre of Society (2009) Media, Culture and Society, 31, p. 119; Patterson, M., Schroeder, J., Borderlines: Skin, Tattoos and Consumer Culture Theory (2010) Marketing Theory, 10 (3), pp. 253-268; Pick, D., (2000) Svengali's Web: The Alien Enchanter in Modern Culture, , New Haven, CT: Yale University Press; Purcell, L.E., Trilby and Trilby-mania (1977) Journal of Popular Culture, 11 (1), pp. 62-76; Richards, V., The Punter is the Star on These Nights out (2010) The Independent on Sunday, (26), pp. 22-23. , September; Ridderstråle, J., Nordström, K., (2004) Karaoke Capitalism: Managing for Mankind, , London: Financial Times/Prentice Hall; Rogan, J., (1989) Starmakers and Svengalis, , London: Futura; Schwartz, H., (1996) The Culture of the Copy: Striking Likenesses, Unreasonable Facsimilies, , New York: Zone Books; Smith Maguire, J., Provenance and the Liminality of Production and Consumption: The Case of Wine Promoters (2010) Marketing Theory, 10 (3), pp. 269-282; Stutley, M., (2003) Shamanism: An Introduction, , London: Routledge; Szakolczai, A., (2000) Reflexive Historical Sociology, , London: Routledge; Tumbat, B., Belk, R.W., Marketplace Tensions in Extraordinary Experiences (2011) Journal of Consumer Research, 38 (1), pp. 42-61; Turner, V., (1969) The Ritual Process: Structure and Anti-Structure, , Rutgers, NJ: Transaction Publishers; Turner, V., (1974) Dramas, Fields, and Metaphors; Symbolic Action in Human Society, , Ithaca, NY: Cornell University Press; Turner, V.W., (1967) The Forest of Symbols: Aspects of Ndembu Ritual, , Ithaca, NY and London: Cornell University Press; Vargo, S.L., Lusch, R.F., Evolving to a New Dominant Logic for Marketing (2004) Journal of Marketing, 68 (1), pp. 1-17},
correspondence_address1={Hackley, C.; Royal Holloway, University of LondonUnited Kingdom; email: chris.hackley@rhul.ac.uk},
issn={14705931},
language={English},
abbrev_source_title={Mark. Theory},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hinder2012143,
author={Hinder, A.},
title={Case study: Greggs - Superstar doughnuts prove the sales power of social networks},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={14},
number={2},
pages={143-148},
doi={10.1057/dddmp.2012.30},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84870264705&doi=10.1057%2fdddmp.2012.30&partnerID=40&md5=db016f8ad4ca62a6eff4d841165b5264},
affiliation={STEEL, 521-525 Old York Road, Wandsworth London, SW18 1TG, United Kingdom},
abstract={Gaining awareness of a new product usually requires a large advertising budget. In its absence, Greggs used social media to generate engagement with a set of characters created for a new doughnut range. By encouraging engagement with specific flavours as part of an award voting programme - incentivized with a product trial voucher - the baked goods chain was able to post record sales during a difficult trading year. © 2012 MACMILLAN PUBLISHERS LTD.},
author_keywords={Digital marketing;  Greggs;  Retail;  Sales promotion;  Social media},
correspondence_address1={Hinder, A.; STEEL, 521-525 Old York Road, Wandsworth London, SW18 1TG, United Kingdom; email: andy.hinder@steellondon.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Keylock2012160,
author={Keylock, M. and Faulds, M.},
title={From customer loyalty to social advocacy},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={14},
number={2},
pages={160-165},
doi={10.1057/dddmp.2012.37},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84870263302&doi=10.1057%2fdddmp.2012.37&partnerID=40&md5=f8bced8264f9431f9c6eeded7d4fb824},
affiliation={DunnhumbyUSA, 444 W. 3rd Street, Cincinnati, OH 45202, United States; BzzAgent, United States},
abstract={This paper highlights research into the improved effectiveness shopper insights can bring to social marketing programmes. By targeting known customers through their purchase history and identifying those active and influential in social media, brands can encourage greater levels of advocacy and generate a substantial and long-sustaining lift in sales. The study shows that targeting social marketing campaigns through household-level behavioural data generates more quality advocacy than using demographic or social influence data alone. Advocacy programmes that leverage both shopper and social data drive significant additional purchases of a brand in-store, increasing sales on average by 8 per cent. This sales lift sustains at an average of 4 per cent for 6 months after each programme ends, thanks to residual discussions and the lasting impact of personal recommendations.},
author_keywords={Digital marketing;  Facebook;  Loyalty marketing;  Social media;  Sopper marketing;  Twitter},
references={Lake, C., (2011) Why do people follow brands on Facebook?, , http://econsultancy.com/uk/blog/7136-why-do-people-follow-brands-on- facebook, 8 February available at; (2012) Global trust in advertising report, , http://www.nielsen.com/us/en/insights/reports-downloads/2012/ global-trust-in-advertising-and-brand-messages.html, Nielsen available at; Bughin, J., Doogan, J., Vetvik, O.J., (2010) A new way to measure word-of-mouth arketing ,published April, , https://www.mckinseyquarterly.com/Marketing/, available at; Digital-MarketingA-new-way-to-measure- word of-mouth-marketing-2567.},
correspondence_address1={Keylock, M.; DunnhumbyUSA, 444 W. 3rd Street, Cincinnati, OH 45202, United States; email: Matthew.Keylock@us.dunnhumby.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rowe201246,
author={Rowe, A. and Burridge, L.},
title={Ten inbox secrets: What eye tracking reveals about designing better emails},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2012},
volume={14},
number={1},
pages={46-65},
doi={10.1057/dddmp.2012.23},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865035364&doi=10.1057%2fdddmp.2012.23&partnerID=40&md5=fb69852581cb1afbf6e1270658be0ed2},
affiliation={Anchorage 1, Anchorage Quay, Salford Quays Manchester, M50 3YL, United Kingdom; University of Lancaster, Lorenzo, United Kingdom},
abstract={This paper synthesizes the findings of a research project using eye tracking technology to study the effectiveness of email designs across a variety of market sectors and demographics, with the objective of identifying common techniques that could be applied to improve engagement and performance. The study covered 50 emails across eight different sectors, from fashion and holidays to daily deals and Christmas gifts. Eye movement data was collected and analysed from over 100 subjects, all of whom were pre-qualified to ensure data validity. A fuller version of the document, with many more examples of email heatmaps and gazeplots, can be downloaded from the Red C website. The paper is written to be of prime interest to email practitioners and designers. © 2012 Macmillan Publishers Ltd.},
author_keywords={digital marketing;  email design;  email engagement;  email marketing;  eye tracking;  inbox marketing},
correspondence_address1={Rowe, A.Anchorage 1, Anchorage Quay, Salford Quays Manchester, M50 3YL, United Kingdom; email: arowe@redcmarketing.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Persaud2012418,
author={Persaud, A. and Azhar, I.},
title={Innovative mobile marketing via smartphones: Are consumers ready?},
journal={Marketing Intelligence and Planning},
year={2012},
volume={30},
number={4},
pages={418-443},
doi={10.1108/02634501211231883},
note={cited By 103},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84863804059&doi=10.1108%2f02634501211231883&partnerID=40&md5=89754a25cb3d4f16c2cbb22efc3d2746},
affiliation={Telfer School of Management, University of Ottawa, Ottawa, Canada},
abstract={Purpose: Smartphone adoption by consumers is increasing exponentially, and presents marketers with many new opportunites to reach and serve customers. However, are consumers ready for mobile marketing through their smartphones? This study aims to investigate consumers' willingness to accept marketing through their smartphones. Design/methodology/approach: The study is based on an online survey of 428 respondents. The data is analyzed through ANOVA and regression analysis. Findings: The results indicate that consumers' shopping style, brand trust, and value are key motivations for engaging in mobile marketing through their smartphones. Further research should focus on specific tactics marketers use to engage customers beyond marketing messages, that is, how they engage customers in dialogue to build relationships, encourage purchases and build loyalty. This could reveal how customers really want to engage in mobile marketing. Research limitations/implications: This research adds to the growing body of evidence on acceptance of mobile marketing. Practical implications: This study found that successful enagement of customers in mobile marketing requires that marketers focus their strategies and tactics around value creation; getting customers to engage with their brand in an authentic way; and respecting customers' shopping style, i.e. engaging customers the way they want to be engaged. Marketers must listen to their customers and develop appropriate strategies rather than simply adapting existing marketing strategies. Originality/value: The topic of mobile marketing through smartphones is important to both marketing executives and marketing researchers. To date, this topic has attracted little research attention and marketing executives are simply basing their decsions on anecdotal case studies and reports in the popular press. This study contributes to fulfilling the need for research evidence. © Emerald Group Publishing Limited.},
author_keywords={Consumer behaviour;  Digital marketing;  Mobile marketing;  Mobile technology;  Purchase intention;  Smartphone;  Technology adoption},
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Campbell, D.T., Fiske, D.W., Convergent and discriminant validation by the multitrait-multimethod matrix (1959) Psychological Bulletin, 56, pp. 81-105; Chen, S.S., Monroe, K.B., Lou, Y.C., The effects of framing price promotion messages on consumer's perceptions and purchase intentions (1998) Journal of Retailing, 74 (3), pp. 353-372; Key trends in mobile content usage and mobile advertising (2009), www.comscore.com, available at, comScore, (accessed January 11, 2010); 2010 mobile year in review (2011), www.comscore.com, available at, (accessed January 11, 2012), comScore; de Marez, L., Vyncke, P., Berte, K., Schuurman, D., de Moor, K., Adopter segments, adoption determinants and mobile marketing (2007) Journal of Targeting, Measurement and Analysis for Marketing, 16 (1), pp. 78-95; Dodds, W.B., Monroe, K.B., Grewal, D., Effects of price, brand, and store information on buyers' product evaluations (1991) Journal of Marketing Research, 28 (August), pp. 307-319; Erdem, T., Mayhew, G., Sun, B., Understanding reference-price shoppers: A within- and cross-category analysis (2001) Journal of Marketing Research, 38 (4), pp. 445-457; 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correspondence_address1={Persaud, A.; Telfer School of Management, University of Ottawa, Ottawa, Canada; email: ajax@telfer.uottawa.ca},
issn={02634503},
language={English},
abbrev_source_title={Mark. Intell. Plann.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dellarocas20121178,
author={Dellarocas, C.},
title={Double marginalization in performance-based advertising: Implications and solutions},
journal={Management Science},
year={2012},
volume={58},
number={6},
pages={1178-1195},
doi={10.1287/mnsc.1110.1474},
note={cited By 28},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84862679340&doi=10.1287%2fmnsc.1110.1474&partnerID=40&md5=60d12b2bb904fd71211da4c1613f8f92},
affiliation={School of Management, Boston University, Boston, MA 02215, United States},
abstract={An important current trend in advertising is the replacement of traditional pay-per-exposure (pay-per-impression) pricing models with performance-based mechanisms in which advertisers pay only for measurable actions by consumers. Such pay-per-action (PPA) mechanisms are becoming the predominant method of selling advertising on the Internet. Well-known examples include pay-per-click, pay-per-call, and pay-per-sale. This work highlights an important, and hitherto unrecognized, side effect of PPA advertising. I find that, if the prices of advertised goods are endogenously determined by advertisers to maximize profits net of advertising expenses, PPA mechanisms induce firms to distort the prices of their goods (usually upward) relative to prices that would maximize profits in settings where advertising is sold under pay-per-exposure methods. Upward price distortions reduce both consumer surplus and the joint publisher-advertiser profit, leading to a net reduction in social welfare. They persist in current auction-based PPA mechanisms, such as the ones used by Google, Yahoo!, and Microsoft. In the latter settings they also reduce publisher revenues relative to pay-per-exposure methods. I show that these phenomena constitute a form of double marginalization and discuss a number of enhancements to today's PPA mechanisms that restore equilibrium pricing of advertised goods to efficient levels, improving both consumer surplus as well as the publisher's expected profits. © 2012 INFORMS.},
author_keywords={Advertising;  Digital marketing;  Electronic commerce;  Electronic markets and auctions;  Information systems;  Keyword auctions;  Sponsored search},
keywords={Consumer surplus;  Current trends;  Digital marketing;  Electronic market;  Equilibrium pricing;  Expected profits;  Keyword auctions;  Marginalization;  MicroSoft;  Pricing models;  Side effect;  Social welfare;  Sponsored searches, Costs;  Economics;  Electronic commerce;  Information systems;  Internet;  Profitability, Marketing},
references={Agarwal, N., Athey, S., Yang, D., Skewed bidding in pay-per-action auctions for online advertising (2009) Amer. Econom. Rev., 99 (2), pp. 441-447; Athey, S., Ellison, G., Position auctions with consumer search (2011) Quart. J. Econom., 126 (3), pp. 1213-1270; Bapna, R., Dellarocas, C., Rice, S., Vertically-differentiated simultaneous Vickrey auctions: Theory and experimental evidence (2010) Management Sci., 56 (7), pp. 1074-1092; Chen, Y., He, C., Paid placement: Advertising and search on the Internet (2011) Econom. J., 121 (556), pp. F309-F328; Cournot, A., (1838) Research Into the Mathematical Principles of the Theory of Wealth, , Recherches sur les Principes Mathématiques de la Théorie des Richesses, English translation by N. Bacon. MacMillan, New York, 1897; Edelman, B., Ostrovsky, M., Schwarz, M., Internet advertising and the generalized second-price auction: Selling billions of dollars worth of keywords (2007) Amer. Econom. Rev., 97 (1), pp. 242-259; Feldman, J., Muthukrishnan, S., Algorithmic methods for sponsored search advertising (2008) Performance Modeling and Engineering, , Z. Liu, C. H. Xia, eds, Chap. 4. Springer, New York; Feng, J., Xie, J., (2007) Performance-based Advertising: Price and Advertising and Signals of Product Quality, , http://ssrn.com/abstract=1027296, Working paper, University of Florida, Gainesville; Feng, J., Bhargava, H.K., Pennock, D.M., Implementing sponsored search in Web search engines: Computational evaluation of alternative mechanisms (2007) INFORMS J. Comput., 19 (1), pp. 137-148; Hu, Y.J., (2004) Performance-based Pricing Models in Online Advertising, , http://ssrn.com/abstract=501082, Working paper, Purdue University, West Lafayette, IN; Jeuland, A.P., Shugan, S.M., Managing channel profits (1983) Marketing Sci., 2 (3), pp. 239-272; Lahaie, S., Pennock, D.M., Revenue analysis of a family of ranking rules for keyword auctions (2007) EC'07 - Proceedings of the Eighth Annual Conference on Electronic Commerce, pp. 50-56. , DOI 10.1145/1250910.1250918, EC'07 - Proceedings of the Eighth Annual Conference on Electronic Commerce; Lahaie, S., Pennock, D.M., Saberi, A., Vohra, R.V., Sponsored search auctions (2007) Algorithmic Game Theory, , N. Nisan, T. Roughgarden, E. Tardos, V. Vazirani, eds, Chap. 28. Cambridge University Press, New York; Liu, D., Chen, J., Designing online auctions with past performance information (2006) Decision Support Systems, 42 (3), pp. 1307-1320. , DOI 10.1016/j.dss.2005.10.012, PII S0167923605001600; Liu, D., Viswanathan, S., (2010) Information Asymmetry and Hybrid Advertising, , http://ssrn.com/abstract=1698524, Robert H. Smith School Research Paper RHS 06-139, University of Maryland, College Park; Liu, D., Chen, J., Whinston, A.B., Current issues in keyword auctions (2009) Handbook of Information Systems: Business Computing., , G. Admomavicius, A. Gupta, eds, Emerald Group, Bingley, UK, 69-96; Mahdian, M., Tomak, K., Pay-per-action model for online advertising (2008) Internat. J. Electronic Commerce, 13 (2), pp. 113-128; Milgrom, P., Shannon, C., Monotone comparative statics (1994) Econometrica, 62 (1), pp. 157-180; Nazerzadeh, H., Saberi, A., Vohra, R., Dynamic cost-per-action mechanisms and applications to online advertising (2008) Proc. 17th Internat. Conf. World Wide Web (WWW'08), , ACM, New York, 179-188; Nisan, N., Bayer, J., Chandra, D., Franji, T., Gardner, R., Matias, Y., Rhodes, N., (2009) Google'S Auction for Tv Ads, , Automata, Languages and Programming. Lecture Notes in Computer Science, Vol. 5556. Springer, Berlin, 309-327; Riley, J.G., Samuelson, W.F., Optimal auctions (1981) Amer. Econom. Rev., 71 (3), pp. 381-392; Spengler, J., Vertical integration and antitrust policy (1950) J. Political Econom., 58 (4), pp. 347-352; Topkis, D.M., (1998) Supermodularity and Complementarity, , Princeton University Press, Princeton, NJ; Varian, H.R., Position auctions (2007) International Journal of Industrial Organization, 25 (6), pp. 1163-1178. , DOI 10.1016/j.ijindorg.2006.10.002, PII S0167718706001317; Yao, S., Mela, C.F., Sponsored search auctions: Research opportunities in marketing (2009) Foundations and Trends® in Marketing, 3 (2), pp. 75-126; Zhao, H., Incentive-based compensation to advertising agencies: A principal-agent approach (2005) International Journal of Research in Marketing, 22 (3), pp. 255-275. , DOI 10.1016/j.ijresmar.2004.10.002, PII S0167811605000297},
correspondence_address1={Dellarocas, C.; School of Management, Boston University, Boston, MA 02215, United States; email: dell@bu.edu},
issn={00251909},
coden={MSCIA},
language={English},
abbrev_source_title={Manage Sci},
document_type={Article},
source={Scopus},
}

@ARTICLE{Day2011183,
author={Day, G.S.},
title={Closing the marketing capabilities gap},
journal={Journal of Marketing},
year={2011},
volume={75},
number={4},
pages={183-195},
doi={10.1509/jmkg.75.4.183},
note={cited By 280},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-79959327127&doi=10.1509%2fjmkg.75.4.183&partnerID=40&md5=3890bad522a41a331afa77f52c2da22b},
affiliation={Department of Marketing, and Codirector, Mack Center for Technological Innovation, University of Pennsylvania, United States},
abstract={Marketers are being challenged by a deluge of data that is well beyond the capacity of their organizations to comprehend and use. Their strategies are not keeping up with the disruptive effects of technology-empowered customers; the proliferation of media, channel, and customer contact points; or the possibilities for microsegmentation. Closing the widening gap between the accelerating complexity of their markets and the limited ability of their organizations to respond demands new thinking about marketing capabilities. Three adaptive capabilities are needed: (1) Vigilant market learning that enhances deep market insights with an advance warning system to anticipate market changes and unmet needs, (2) adaptive market experimentation that continuously learns from experiments, and (3) open marketing that forges relationships with those at the forefront of new media and social networking technologies and mobilizes the skills of current partners. The benefits of these adaptive capabilities will only be realized in organizations that are more resilient and free-flowing, with vigilant leadership and more adaptive business models. © 2011, American Marketing Association.},
author_keywords={Adaptive marketing capabilities;  Data deluge;  Digital marketing;  Market learning;  Market orientation;  Open marketing;  Strategic marketing},
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(2004) MIT Sloan Management Review, 45 (4), pp. 31-37; Schreyogg, G., Kliesch-Eberl, M., How dynamic can organizational capabilities be? Towards a dual-process model of capability dynamization (2007) Strategic Management Journal, 28 (9), pp. 913-933. , DOI 10.1002/smj.613; Teece, D.J., (2009) Dynamic Capabilities and Strategic Management, , Oxford: Oxford University Press; Amy, S., Dynamic capabilities and strategic management (1997) Strategic Management Journal, 18 (7), pp. 509-533; Tuli, K., Kohli, A.K., Bharadwaj, S.G., Rethinking customer solutions: From product bundles to relational processes (2007) Journal of Marketing, 71, pp. 1-17. , July; Van Den Bulte, C., Wuyts, S., (2007) Social Networks and Marketing, , Cambridge, MA: Marketing Science Institute; Vorhies, D.W., Morgan, N.A., Benchmarking marketing capabilities for sustainable competitive advantage (2005) Journal of Marketing, 69 (1), pp. 80-94. , DOI 10.1509/jmkg.69.1.80.55505; Welch, J., (2005) Winning, , New York: Harper Business; Winter, S.G., (2005) On Fitness and the Survival of the Fittest, , working paper University of Pennsylvania; Zott, C., Amit, R., The fit between product market strategy and business model: Implications for firm performance (2008) Strategic Management Journal, 29 (1), pp. 1-26; Business model design: An activity system perspective (2009) Long Range Planning, 43 (2-3), pp. 216-26. , - and -},
correspondence_address1={Day, G. S.; Department of Marketing, and Codirector, Mack Center for Technological Innovation, University of PennsylvaniaUnited States; email: dayg@wharton.upenn.edu},
issn={00222429},
language={English},
abbrev_source_title={J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Page20101345,
author={Page, K. and DK and Mapstone, M.},
title={How does the web make youth feel? Exploring the positive digital native rhetoric},
journal={Journal of Marketing Management},
year={2010},
volume={26},
number={13-14},
pages={1345-1366},
doi={10.1080/0267257X.2010.523709},
note={cited By 13},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-79958118320&doi=10.1080%2f0267257X.2010.523709&partnerID=40&md5=3d1ecf0fee2998f68636451377e0b306},
affiliation={Cardiff Business School, Aberconway Building, Colum Drive, Cardiff, CF103EU, United Kingdom; Digital Media Agency, MediaSnackers, Cardiff, United Kingdom; MediaSnackers, Cardiff, United Kingdom},
abstract={Limited research has examined consumer emotional responses to digital media. In this article, we explore the emotional responses to the web of the Digital Native, who express in their own words how the web makes them feel and why. Content analysis and response classification reveals a hierarchical model of emotional responses to the web expressed by the Digital Native. Our findings suggest that a youth and web application context influence the hierarchical framework of consumer web emotions. Within a youth cohort born between 1990 and 1996, differences in how the web makes youth feel is identified across age groups, contesting the popular positive Digital Native rhetoric often used to justify market segmentation and digital government policy targeted at youth markets. © 2010 Westburn Publishers Ltd.},
author_keywords={Consumer behaviour;  Digital marketing;  Digital Native;  Emotion;  Segmentation},
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correspondence_address1={Page, K.; Cardiff Business School, Aberconway Building, Colum Drive, Cardiff, CF103EU, United Kingdom; email: pagekl@cardiff.ac.uk},
issn={0267257X},
language={English},
abbrev_source_title={J. Mark. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Chaffey2010179,
author={Chaffey, D.},
title={DDDMP my ten year top ten},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2010},
volume={11},
number={3},
pages={179-183},
doi={10.1057/dddmp.2009.34},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77149121757&doi=10.1057%2fdddmp.2009.34&partnerID=40&md5=05762fac86003b8e511a287cfac651be},
affiliation={Marketing Insights Limited},
abstract={A personal review by the author of the ten most significant contributions to the Journal over its first 10 years which reflect important issues in marketing practice. The contributions are grouped within themes of customer relationship management and data management; integrated communications; consumer behaviour and attitudes; branding; multichannel marketing; marketing governance; and marketing optimisation. The changes to consumer behaviour and communications techniques facilitated by the internet and digital technologies are a theme throughout the review. © 2010 Macmillan Publishers Ltd.},
author_keywords={Branding;  Customer relationship management;  Digital marketing;  Integrated communications;  Marketing strategy},
references={Shaw, R., Measuring, managing and improving the performance of CRM (2000) Interactive Marketing, 1 (1), pp. 45-58; Nitsche, M., Developing a truly customer-centric CRM system: Part one - Strategic and architectural implementation (2002) Interactive Marketing, 3 (3), pp. 207-217; Schultz, D., Media synergy: The next frontier in a multimedia marketplace (2006) Journal of Direct, Data and Digital Marketing Practice, 8 (1), pp. 13-29; Wilson, R.F., Pettijohn, J.B., Search engine optimisation: A primer on keyword strategies (2006) Journal of Direct, Data and Digital Marketing Practice, 8 (2), pp. 121-133; Efthymios Constantinides, E., Fountain, S.J., Web 2.0: Conceptual foundations and marketing issues (2008) Journal of Direct, Data and Digital Marketing Practice, 9 (3), pp. 231-244; Fletcher, K., Privacy: The Achilles'heel of the new marketing - Keith Fletcher (2001) Interactive Marketing, 3 (2), pp. 141-153; De Chernatony, L., Christodoulides, G., Taking the brand promise online: Challenges and opportunities (2004) Interactive Marketing, 5 (3), pp. 238-251; Bazett, B., Bowden, I., Love, J., Street, R., Wilson, H., Measuring multichannel effectiveness using the balanced scorecard (2005) Interactive Marketing, 6 (3), pp. 224-231; Parsons, A.J., (1999) Organising for the Interactive Marketing of Tomorrow, 1 (2), pp. 138-148; Jenkinson, A., (2007) Learning from Integrated Marketing: How to Optimise Personalised Customer Marketing Strategies (Part 2)', 8 (4), pp. 319-335},
correspondence_address1={Chaffey, D.; Marketing Insights Limited},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Valos2009197,
author={Valos, M.J.},
title={Structure, people and process challenges of multichannel marketing: Insights from marketers},
journal={Journal of Database Marketing and Customer Strategy Management},
year={2009},
volume={16},
number={3},
pages={197-206},
doi={10.1057/dbm.2009.21},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-70349268208&doi=10.1057%2fdbm.2009.21&partnerID=40&md5=b88bc10107a190c4a1dc10ade91fb6dd},
affiliation={School of Management and Marketing, Deakin University, 70 Elgar Road, Burwood, VIC 3125, Australia},
abstract={The aim of this study was to explore the utility of strategic implementation theory as a guide for dealing with issues marketers face when implementing multichannel marketing. Although marketers attempt to harness the potential of emerging marketing channels, implementation is proving difficult. This is because the complexity of multichannel marketing has implications for existing organisational structures, people and processes. Further, the reliance on external suppliers and vendors in implementing new channels is causing organisational conflict and the development of new management processes. A qualitative research approach using insights from senior marketers of Bluechip organisations was used to identify multichannel marketing implementation difficulties. The major contribution of this article was to show the areas for which strategic implementation theory provides practical implementation guidelines and future research directions. © 2009 Palgrave Macmillan.},
author_keywords={Digital marketing;  Multichannel marketing;  Qualitative research;  Strategy implementation;  Strategy typologies},
references={Myers, J.B., Pickersgill, A.D., Van Metre, E.S., Steering customers to the right channels (2004) McKinsey Quarterly, 4, pp. 36-47; Van Dijk, G., Minocha, S., Laing, A., Consumers, channels and communication: Online and offl ine communication in service consumption (2007) Interacting with Computers, 19 (1), pp. 7-19; Sharma, A., Mehrotra, A., Choosing an optimal channel mix in multi-channel environments (2007) Industrial Marketing Management, 36 (1), pp. 21-28; Kabadayi, S., Eyuboglu, N.E., Thomas, G.P., The performance implications of designing multiple channels to fit with strategy and environment (2007) Journal of Marketing, 71, pp. 195-211; Miles, R.E., Snow, C.C., (1978) Organisational Strategy, Structure, and Process, , New York: McGraw-Hill; Dwyer, R.F., Welsh, A., Environmental relationships of the internal political economy of marketing channels (1985) Journal of Marketing Research, 22, pp. 397-414; Weinberg, B.D., Parise, S., Guinan, P.J., Multi-channel marketing: Mindset and program development (2007) Business Horizons, 50 (5), pp. 385-394; Rosenbloom, B., Multi-channel strategy in business-to-business markets: Prospects and problems (2007) Industrial Marketing Management, 36 (1), pp. 4-9; Rangaswamy, A., Van Bruggen, G.H., Opportunities and challenges in multi-channel marketing: An introduction to the special issue (2005) Journal of Interactive Marketing, 19 (2), pp. 5-11; Muller-Lankenau, C., Wehmeyer, K., Klein, S., Multi-channel strategies: Capturing and exploring diversity in the European retail grocery industry (2005) International Journal of Electronic Commerce, 10 (2), pp. 85-122; Kumar, V., Venkatesan, R., Who are the multi-channel shoppers and how do they perform?: Correlates of multi-channel shopping behaviour (2005) Journal of Interactive Marketing, 19 (2), pp. 44-62; Coelho, F., Easingwood, C., Coelho, A., Exploratory evidence of channel performance in single versus multiple channel strategies (2003) International Journal of Retail and Distribution Management, 31 (11), pp. 561-573; Wilson, H., Daniel, E., The multichannel challenge: A dynamic capability approach (2007) Industrial Marketing Management, 36, pp. 10-20; Porter, M.E., (1980) Competitive Strategy, , New York: Free Press; Vorhies, D.W., Morgan, N.A., The confi gurations the reassessment of marketing organisational fi t with business strategy and its relationship with marketing performance (2003) Journal of Marketing, 67, pp. 100-115; Zahra, S.A., Pearce, J., Research evidence on the miles-snow typology (1990) Journal of Management, 16 (4), pp. 751-768; Kelliher, C., Perret, G., Business strategy and approaches to HRM: A case study of new developments in the united kingdom restaurant industry (2001) Personnel Review, 30, pp. 421-437; Webb, K.L., Managing channels of distribution in the age of electronic commerce (2003) Industrial Marketing Management, 31 (2), pp. 95-102; Bonoma, T.V., Case research in marketing: Opportunities, problems, and a process (1985) Journal of Marketing Research, 22, pp. 199-208; Workman Jr., J.P., Homburg, C., Gruner, K., Marketing organization: An integrative framework of dimensions and determinants (1998) Journal of Marketing, 62, pp. 21-41; Kohli, A.K., Jaworski, B.J., Market orientation: The construct research propositions (1990) Journal of Marketing, 54, pp. 1-18; Gilly, M.C., Wolfi Nbarger, M., Advertising's internal audience (1998) The Journal of Marketing, 62 (1), pp. 69-88; Ramaseshan, B., Pitt, L.F., Major industrial distribution issues facing managers in Australia (1990) Industrial Marketing Management, 19 (3), pp. 225-234; Hamel, G., Prahalad, C.K., (1994) Competing for the Future, , Boston, MA: Harvard Business School Press},
correspondence_address1={Valos, M. J.; School of Management and Marketing, Deakin University, 70 Elgar Road, Burwood, VIC 3125, Australia; email: michael.valos@deakin.edu.au},
issn={17412439},
language={English},
abbrev_source_title={J. Database Mark. Cust. Strategy Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Peterson2009214,
author={Peterson, E.T.},
title={Competing on web analytics},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2009},
volume={10},
number={3},
pages={214-222},
doi={10.1057/dddmp.2008.38},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-67650272559&doi=10.1057%2fdddmp.2008.38&partnerID=40&md5=ae3e9a94c57a7bc76edc1d29d48736d6},
affiliation={Web Analytics Demystified, Inc., Portland, OR, United States; Web Analytics Association, Strategic Consulting Group, Portland, OR, Australia},
abstract={In 2006, Tom Davenport published Competing on Analytics in the Harvard Business Review. This paper served as a wake-up call for businesses that had made significant investments in data-processing technology but had not appreciated commensurate returns. This paper outlines how Davenport's work can be applied to the online channel, providing business an entry-point into the complex process of transforming a company's ability to compete on analytics. © 2009 Palgrave Macmillan.},
author_keywords={Business process;  Data integration;  Digital marketing;  Site optimisation;  Web analytics},
correspondence_address1={Peterson, E. T.; Web Analytics Demystified, Inc., Portland, OR, United States},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Shatzkin2007167,
author={Shatzkin, M.},
title={Success in a parallel universe, perhaps with some help from your dad digital asset distribution},
journal={Publishing Research Quarterly},
year={2007},
volume={23},
number={3},
pages={167-174},
doi={10.1007/s12109-007-9012-4},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84878683467&doi=10.1007%2fs12109-007-9012-4&partnerID=40&md5=6bf0ce816dc564c0422628000942337e},
affiliation={Idea Logical Company, Inc., 240 East 56th Street, New York, NY 10022, United States},
abstract={A new digital distribution infrastructure is being created to parallel the structure in the physical world by which content is stored, distributed, and invoiced. Like in the physical world, book publishing will need fewer points of distribution than it has points of creation: there will be " distributors" handling the digital content of many publishers and some large publishers will handle the digital content of smaller ones. This system is just now taking shape and this paper defines the terms and enumerates some of the emerging players in this role. © 2007 Springer.},
author_keywords={Book metadata;  Digital asset distribution;  Digital asset management;  Digital marketing;  Ebooks;  Internet retailers;  Search;  Search engines},
correspondence_address1={Shatzkin, M.; Idea Logical Company, Inc., 240 East 56th Street, New York, NY 10022, United States; email: mike@idealog.com},
issn={10538801},
language={English},
abbrev_source_title={Publ. Res. Q.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Meyers2005,
author={Meyers, T.},
title={Re-re-rebranding},
journal={HOW},
year={2005},
volume={20},
number={3},
pages={40+42-45},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-18844422143&partnerID=40&md5=ba32aace006b3254d2952e1455c1d430},
abstract={Minneapolis interactive firm space 150 undergoes identity overhauls with unprecedented speed, devising an entirely new logo, website, business cards and bevy of self-promotional swag every 150 days. By launching an entirely new identity every five months, the company sends a message that it isn't merely in step with technology, but one metaphorical month ahead of the curve. Most of the rebranding effort is handed over to outside creatives. Contracting outside designers gives space 150 fresher perspective and a better spin off of the creative brief.},
keywords={Design;  Graphic methods;  Printing;  Strategic planning;  Websites, Creative thinking;  Digital design;  Digital marketing;  Rebranding, Marketing},
issn={08860483},
coden={HOWWE},
language={English},
abbrev_source_title={HOW},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dholakia2005117,
author={Dholakia, U.M.},
title={Concept discovery, process explanation, and theory deepening in e-marketing research: The case of online auctions},
journal={Marketing Theory},
year={2005},
volume={5},
number={1},
pages={117-124},
doi={10.1177/1470593105049604},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84990350900&doi=10.1177%2f1470593105049604&partnerID=40&md5=2b0976227373dbee45f125ddd235a8f4},
affiliation={Rice University, 6100 Main Street - MS 531, Houston, TX, United States},
abstract={By reviewing recent consumer research on online auctions, the commentary distinguishes between three forms of e-marketing research: (1) concept discovery, leveraging advances in technology to identify and describe new concepts or phenomena of significance to marketers; (2) process explanation, seeking to provide insights into the psychological, social, and economic mechanisms underlying the discovered concepts or phenomena through asking and answering ‘when’ and ‘why’ questions; and (3) theory deepening, using the online environment as the setting or context to develop, elaborate on, and test general marketing and consumer behavior theories. It is argued that while there is substantial value in each of these research forms for advancing marketing knowledge, theory deepening has perhaps been the least popular form of research conducted in online environments thus far, but it may yet turn out to be the most significant and enduring form in the long run. © 2005, Sage Publications. All rights reserved.},
author_keywords={concept discovery;  consumer behaviour;  digital marketing theory;  e-marketing theory;  online auctions;  process explanation;  theory deepening},
references={Ariely, D., Simonson, I., Buying, Bidding, Playing, or Competing? Value Assessment andDecision Dynamics in Online Auctions (2003) Journal of Consumer Psychology, 13 (1-2), pp. 113-123; Ariely, D., Ockenfels, A., and Roth, A.E., (2002) An ExperimentalAnalysis of Ending Rules in Internet Auctions, , Unpublished manuscript, Harvard University; Bettman, J.R., Luce, M.F., Payne, J.W., Constructive Consumer Choice Processes (1998) Journal of Consumer Research, 25 (December), pp. 187-217; Bikhchandani, S., Hirshleifer, D., Welch, I., A Theory of Fads, Fashion, Custom, and Cultural Change asInformational Cascades (1992) Journal of Political Economy, 100 (5), pp. 992-1026; Dholakia, U.M., (2004) A Proposal for Increasing Usefulness ofBidders’ Reputation Ratings to Sellers in OnlineAuctions, , Working paper, Rice University; Dholakia, U.M., Simonson, I., (2004) The Effect of Explicit Reference Points onOnline Bidding Behavior, , Working paper, Rice University; Dholakia, U.M., Soltysinski, K., Coveted or Overlooked? The Psychology of Bidding for ComparableListings in Digital Auctions (2001) Marketing Letters, 12 (3), pp. 225-237; Dholakia, U.M., Bagozzi, R.P., Gopinath, M., (2004) The Role of Desires in Sequential ImpulsiveChoices, , Working paper, Rice University; Dholakia, U.M., Basuroy, S., Soltysinski, K., Auction or Agent (or Both)? A Study of Moderators of the HerdingBias in Digital Auctions (2002) International Journal of Research in Marketing, 19, pp. 115-130; Häubl, G., Popkowski-Leszcyc, P., (2002) Bidding Frenzy and Product Valuation in Online Auctions, , Working paper, University of Alberta; Häubl, G., Popkowski-Leszcyc, P., Bidding Frenzy: Intensity of Competitive Interaction amongBidders and Product Valuation in Online Auctions (2003), Paper presented at 2003 ACR Conference, October, Toronto, Canada; Hoffman, D.L., Novak, T.P., Marketing in Hypermedia Computer-Mediated Environments:Conceptual Foundations (1996) Journal of Marketing, 60 (July), pp. 50-68; Kalyanam, K., McIntyre, S., The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002) Journal of the Academy of Marketing Science, 30 (4), pp. 487-499; Ku, G., Malhotra, D., Murnighan, J.K., (2003) Competitive Arousal in Live and InternetAuctions: Emotional Decision Making in Action, , Working paper, Northwestern University; Marcoux, A.M., Snipers, Stalkers, and Nibblers: Online Auction Business Ethics (2003) Journal of Business Ethics, 46 (2), pp. 163-173; Milgrom, P., Weber, R.J., A Theory of Auctions and Competitive Bidding (1982) Econometrica, 50 (5), pp. 1089-1122; Ofek, E., Yildiz, M., Haruvy, E., (2002) Sequential Decision Making: How PriorChoices Affect Subsequent Valuations, , MIT Department ofEconomics Working paper no. 02–40; Roth, A.E., Ockenfels, A., Last-Minute Bidding and the Rules for Ending Second-PriceAuctions: Evidence from Ebay and Amazon Auctions on the Internet (2002) American Economic Review, 92 (4), pp. 1093-1103; Simonson, I., Carmon, Z., Dhar, R., Drolet, A., Nowlis, S.M., Consumer Research: In Search of Identity (2001) Annual Review of Psychology, 52, pp. 249-275; Smith, C.W., (1989) Auctions: The Social Construction of Value, , Berkeley: University of California Press; Vickrey, W., Counterspeculation, Auctions, and Competitive Sealed Tenders (1961) Journal of Finance, 16 (1), pp. 8-37; Wind, J., Mahajan, V., (1999) Digital Marketing: Global Strategies from theWorld’s Leading Experts, , New York: Wiley},
correspondence_address1={Dholakia, U.M.; Rice University, 6100 Main Street - MS 531, Houston, TX, United States},
issn={14705931},
language={English},
abbrev_source_title={Mark. Theory},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yadav2005125,
author={Yadav, M.S. and Varadarajan, P.R.},
title={Understanding product migration to the electronic marketplace: A conceptual framework},
journal={Journal of Retailing},
year={2005},
volume={81},
number={2 SPEC. ISS.},
pages={125-140},
doi={10.1016/j.jretai.2005.03.006},
note={cited By 68},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-20444435148&doi=10.1016%2fj.jretai.2005.03.006&partnerID=40&md5=3b56716cb7ed7458538ab29bff5266e0},
affiliation={Mays Business School, Department of Marketing, Texas A and M University, College Station, TX 77843-4112, United States},
abstract={We present a conceptual framework that organizes current thinking regarding increased interactivity in the electronic marketplace and its implications for product migration. Product migration refers to the extent of reliance by buyers and sellers on the electronic marketplace for activities pertaining to information search, purchase, acquisition, use, and disposal of a product. We posit that value outcomes derived by buyers and sellers from increasing interactivity mediate the relationship between interactivity and product migration. The relationship between interactivity and value outcomes for buyers and sellers is moderated by three sets of product-related characteristics: the core characteristics of the product, its purchase and use-related characteristics, and market characteristics. Inertia and resistance exhibited by buyers and sellers negatively impact product migration to the electronic marketplace and also attenuate the impact of value outcomes on product migration. In addition to guiding theoretical and empirical work in this emerging area, the proposed framework can also be employed to structure a firm's strategic discussions related to the electronic marketplace. © 2005 New York University. Published by Elsevier Inc. All rights reserved.},
author_keywords={Digital marketing strategy;  E-commerce;  E-retailing;  Electronic marketplace;  Interactivity;  Internet Marketing;  Product migration theory},
funding_details={Texas A and M UniversityTexas A and M University},
funding_text 1={This research was supported, in part, by a Faculty Development Leave Research Grant awarded to the first author by the Mays Business School, Texas A&M University. We would like to thank Sheizaf Rafaeli (University of Haifa, Israel) for sharing his perspectives on computer-mediated interactivity and drawing our attention to the literature on this topic. Seminar participants at Hong Kong University of Science and Technology (Kowloon, Hong Kong), Indian Institute of Management (Bangalore, India), and AMA's Faculty Consortium on E-Commerce (Texas A&M University) provided useful suggestions for developing this project. These suggestions, and comments provided by Sridhar Balasubramanian (University of North Carolina, Chapel Hill) and colleagues at Texas A&M University, are gratefully acknowledged.},
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No. 85-108); Wolfinbarger, M., Gilly, M.C., eTailQ: Dimensionalizing, measuring and predicting retail quality (2002) Journal of Retailing, 79, pp. 183-198; Woodruff, R.B., Customer value: The next source for competitive advantage (1997) Journal of the Academy of Marketing Science, 25 (2), pp. 139-153; Wyman, T., "Clicks & bricks: The winning E-tailing paradigm," E-tailing equity research report (2000), J.P. Morgan Securities, Inc. August; Zeithaml, V.A., Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence (1988) Journal of Marketing, 52 (3), pp. 2-22},
correspondence_address1={Yadav, M.S.; Mays Business School, Department of Marketing, Texas A and M University, College Station, TX 77843-4112, United States; email: yadav@tamu.edu},
publisher={Elsevier BV},
issn={00224359},
language={English},
abbrev_source_title={J. Retail.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sandford20022,
author={Sandford, P.},
title={Digital images in education: an overview},
journal={VINE},
year={2002},
volume={32},
number={3},
pages={2-4},
doi={10.1108/03055720210734795},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992989198&doi=10.1108%2f03055720210734795&partnerID=40&md5=c8c6a804bc1e2b5f552112fafe39ad86},
affiliation={Faculty of the Built Environment, South Bank University, United States},
abstract={Looks at the themed issue articles and the areas they cover relating to digital imaging issues. Lists the sources of support and introduces the various contributors. © 2002, MCB UP Limited},
author_keywords={Digital documents;  Digital libraries;  Digital marketing},
correspondence_address1={Sandford, P.; Faculty of the Built Environment, South Bank UniversityUnited States},
issn={03055728},
language={English},
abbrev_source_title={VINE},
document_type={Article},
source={Scopus},
}

@ARTICLE{Campbell-Kelly1989781,
author={Campbell-Kelly, Martin},
title={ICL company research and development. Part 3. The new range and other developments, 1968-85},
journal={ICL technical journal},
year={1989},
volume={6},
number={4},
pages={781-813},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-0024769420&partnerID=40&md5=13f350f8a881c9ad8e4f53ae22dbe21f},
affiliation={Univ of Warwick, United Kingdom},
abstract={This paper describes the principal R&D activities in ICL from its formation in 1968 up to the STC takeover in 1984. For much of this period, R&D was strongly focused on the development and subsequent enhancement of a new range of computers, launched as the ICL 2900 series in 1974, and relaunched as Series 39 in 1985. The development of the new range made enormous demands on every division of ICL, and caused the company to neglect other aspects of the computer business, such as small business systems and networks. Consequently, ICL's emphasis on mainframes left it ill-prepared to meet the challenges of the 1980s. The paper concludes with a discussion of the management changes and the new product and marketing strategies that helped to achieve ICL's recovery during 1981-84.},
keywords={Computer Systems, Digital--Marketing;  Industrial Economics, Computer Firm;  International Market;  Mainframes, Industrial Management},
correspondence_address1={Campbell-Kelly, Martin; Univ of WarwickUnited Kingdom},
issn={01421557},
coden={ITJOD},
language={English},
abbrev_source_title={ICL Tech J},
document_type={Article},
source={Scopus},
}

@ARTICLE{Proctor2018333,
author={Proctor, D. and Dunne, G. and Flanagan, S.},
title={In league? Destination marketing organisations and football clubs in the virtual space},
journal={Journal of Sport and Tourism},
year={2018},
volume={22},
number={4},
pages={333-348},
doi={10.1080/14775085.2018.1523744},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053562264&doi=10.1080%2f14775085.2018.1523744&partnerID=40&md5=8fa9481a90db5a1dd47dec0d731105c5},
affiliation={Lecturer Marketing, Stenden University of Applied Sciences, Rengerslaan 8, Leeuwarden, 8900 CG, Netherlands; School of Hospitality Management and Tourism, Dublin Institute of Technology, Cathal Brugha Street, Dublin, Ireland; Head of Academic Policy and Planning, Dublin Institute of Technology, Rathmines Road, Dublin, Ireland},
abstract={Logic dictates that destination marketing organisations (DMOs), while representing many stakeholders, should leverage a location’s most visible assets to enhance the attractiveness of the destination at any given opportunity. This study examines the manner and extent to which four major European football franchises are mentioned and promoted on the official digital marketing platforms of their respective cities; Amsterdam, Barcelona, Manchester and Munich. A tailor-made content analysis tool is used to conduct a systematic investigation of the virtual platforms over which the DMOs of these cities exert a modicum of control. The content of these platforms is scrutinised from three perspectives; promotional, information dissemination or push towards purchase via external links. The four cities forming part of this study are home to some of the world’s most iconic global sporting brands. The research uncovers a level of confusion or simple lack of know-how on the part of DMOs as to how these hugely popular clubs can or should be exploited in the digital space. It proffers solutions to this dilemma as in initiating cooperative marketing efforts between the respective organisations and exposes a contemporary field that necessitates further research. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.},
author_keywords={city marketing;  Destination marketing organisations;  football clubs;  leveraging;  online platforms},
references={(2016), http://www.alexa.com, In Alexa. Retrieved from; Alizadeh, A., Isa, R.M., The use of social media in destination marketing: An exploratory study (2015) Tourism, 63 (2), pp. 175-192; Allan, G., Dunlop, S., Swales, K., The economic impact of regular season sporting competitions: The Glasgow old firm football spectators as sports tourists (2007) Journal of Sport and Tourism, 12 (2), pp. 63-97; Bason, T., Cook, D., Anagnostopulus, C., Legacy in major sporting events: Empirical insights from the 2010 FIFA World Cup in South Africa (2015) Sports Management International Journal, 11 (1), pp. 44-61; Bodet, G., Chanavat, N., Building global football brand equity (2010) Asia Pacific Journal of Marketing and Logistics, 22 (1), pp. 55-66; Bourne, D., (2013) Manchester Evening News, , http://www.manchestereveningnews.co.uk/sport/football/football-news/manchester-united-cut-manchester-city-6281238, 7 November). Ouch! United cut City down to size at Manchester Tourism awards. 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(2017) Journal of Place Management and Development, 10 (3), pp. 288-298; Garrod, B., Fyall, F., (2013) Contemporary cases in sport, , Oxford: Goodfellow; Giannopoulus, A., Mavragani, E.P., Traveling through the Web: A first step toward a comparative analysis of European national tourism websites (2011) Journal of Hospitality Marketing & Mangement, 20, pp. 718-739; Guba, E.G., Criteria for assessing the trustworthiness of naturalistic inquiries (1981) Educational Communication and Technology Journal, 29, pp. 75-91; Hagn, F., Maennig, W., Large sport events and unemployment: the case of the 2006 soccer World Cup in Germany (2009) Applied Economics, 41 (25), pp. 3295-3302; Hays, S., Page, S., Buhalis, D., Social media as a destination marketing tool: Its use by national tourism organisations (2013) Current Issues in Tourism, 16 (3), pp. 211-239; Higham, J., Commentary–sport as an avenue of tourism development: An analysis of the positive and negative impacts of sport tourism (1999) Current Issues in Tourism, 2 (1), pp. 82-90; Holmes, O., (2016) The Guardian, , http://theguardian.com/football/2016/feb/13/leciester-city-thailand-football, February 13). Leicester City’s premier league miracle rocks the streets of Bangkok. Retrieved from; Horne, J.D., Manzenreiter, W., Accounting for Mega-Events (2016) International Review for the Sociology of Sport, 39 (2), pp. 187-203; Karadakis, K., Kaplanidou, K., Karlis, G., Event leveraging of mega sport events: A SWOT analysis approach (2010) International Journal of Event and Festival Management, 1 (3), pp. 170-185; Kavaratzis, M., From city marketing to city branding: Towards a theoretical framework for developing city brands (2004) Place Branding, 1 (1), pp. 58-73; Kavaratzis, M., Ashworth, G., Place marketing: How did we get here and where are we going? (2008) Journal of Place Management and Development, 1 (2), pp. 150-165; Krippendorff, K., (2004) Content analysis: An introduction to its methodology, , Thousand Oaks, CA: Sage; Kulczycki, C., Book Review: Sport Tourism Development (2016) Journal of Travel Research, 43 (3), pp. 319-320; Kuper, S., (2014) Financial Times., , http://www.ft.com/s/2/7593cd8c-7401-11e4-bc6a-0014feabdc0.html#axzz46ml1pzx7, November 21). Football and social media. Retrieved from; Li, S.C.H., Robinson, P., Oriade, A., Destination marketing: The use of technology since the millennium (2017) Journal of Destination Marketing and Management, 6 (2), pp. 95-102; Morgan, M.J.J., Summers, J., (2005) Sports marketing, , Victoria: Thomson; Nufer, G., Ambush marketing in sports: An attack on sponsorship or innovative marketing? (2016) Sport, Business and Management: An International Journal, 6 (4), pp. 476-495; Paisey, C., Paisey, N.J., Comparative research (2010) Journal of Accounting & Organizational Change, 6 (2), pp. 180-199; Palmer, A., Konig-Lewis, N., Jones, L., The effects of residents’ social identity and involvement on their advocacy of incoming tourism (2013) Tourism Management, 38, pp. 142-151; Patton, M.Q., (2002) Qualitative research and evaluation methods, , Thousand Oaks, CA: Sage; Pearson, G., (2012) An ethnography of English football fans, , Manchester: Manchester University Press; Pike, S., (2007) Destination marketing organisations, , New York, NY: Routledge; Pike, S., (2008) Destination marketing, , Burlington, VA: Butterworth-Heinemann; Preuss, H., (2004) The economics of staging the olympics: Acomparison of the games, 1972-2008, , Cheltenham, UK: Edward Elgar Publishing; Sammonds, C., (2017) Manchester City: Football’s leading light in brand development, , https://channels.theinnovationenterprise.com/articles/manchester-city-football-s-guiding-light-in-brand-development, Retrieved from; Sevin, E., Places going viral: Twitter usage patterns in destination marketing and place branding (2013) Journal of Place Management and Development, 6 (3), pp. 227-239; Sparvero, E., Chalip, L., Professional teams as leverageable assets: Strategic creation of community value (2007) Sport Management Review, 10, pp. 1-30; (2013) Analysing the value of football to Greater Manchester, , http://neweconomymanchester.com/…/2416-280613-Technical-Report-pdf, Retrieved from; Stevens, T., Stadia and tourism related facilities (2001) Travel and Tourism Analyst, 2, pp. 59-73; Vincent, J., Hill, J.S., Lee, J.W., The multiple brand personalities of David Beckham: A case study of the Beckham brand (2009) Sport Marketing Quarterly, 18 (3); Vitouladiti, O., Content analysis as a research tool for marketing management and development strategies in tourism (2014) Procedia Economics and Finance, 9, pp. 278-287; Weed, M.E., Football hooligans as undesirable sports tourists: Some meta-analytical speculations (2002) Sports tourism: Principles and practice, pp. 35-52. , Gammon S., Kurtzman J., (eds), Eastbourne: Lesiure Studies Association,. (Eds; Woodside, A.G., Vicente, R.M., Duque, M., Tourism’s destination dominance and marketing website usefulness (2011) International Journal of Contemporary Hospitality Management, 23 (4), pp. 552-564; Zach, F., Partners and innovation in American destination marketing organizations (2012) Journal of Travel Research, 51 (4), pp. 412-425},
correspondence_address1={Proctor, D.; Lecturer Marketing, Stenden University of Applied Sciences, Rengerslaan 8, Netherlands; email: david.proctor@stenden.com},
publisher={Routledge},
issn={14775085},
language={English},
abbrev_source_title={J. Sport Tour.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Yoo201811,
author={Yoo, S.-C. and Drumwright, M.},
title={Nonprofit fundraising with virtual reality},
journal={Nonprofit Management and Leadership},
year={2018},
volume={29},
number={1},
pages={11-27},
doi={10.1002/nml.21315},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046297551&doi=10.1002%2fnml.21315&partnerID=40&md5=de47549d875cfc6d051ffbe801707929},
affiliation={School of Communication & Media, Ewha Womans University, Seoul, South Korea; Stan Richards School of Advertising & Public Relations, University of Texas at Austin, Austin, TX, United States},
abstract={An increasingly competitive fundraising environment and the new media ecosystem have prompted nonprofit organizations to strengthen their digital marketing capabilities. Recently, a few nonprofits have used virtual reality (VR) technology in fundraising, which raises questions about its effectiveness. Does VR work, and if so, through what psychological mechanisms? Through a lab experiment, the usefulness of VR as a digital fundraising tool was investigated. Specifically, we compared the media effects of experiencing the same fundraising video on two different devices: (a) a head-mounted VR and (b) a tablet. The results revealed that donation intention, perceived vividness, perceived interactivity, and social presence were all significantly greater with the VR medium than with the tablet medium. Next, we tested and successfully verified the mediation effect of social presence on donation intention. Finally, we verified that a viewer's sensation-seeking tendency served as a moderator when the device type influenced donation intention. Specifically, the media effects of VR were stronger for high sensation seekers than for low sensation seekers. This study contributes to theory and research by verifying the VR fundraising effect and identifying the key role of social presence, and it also provides important managerial guidelines for media design in VR fundraising campaigns. © 2018 Wiley Periodicals, Inc.},
author_keywords={fundraising;  nonprofit organizations;  social marketing;  virtual reality},
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Jackson and M. Maraun (1996) Personality and Individual Differences, 21 (1), pp. 111-114},
correspondence_address1={Yoo, S.-C.; School of Communication & Media, Ewha Womans UniversitySouth Korea; email: Communication@ewha.ac.kr},
publisher={Jossey-Bass Inc., Publishers},
issn={10486682},
language={English},
abbrev_source_title={Nonprofit Manage. Leadersh.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Thach201881,
author={Thach, L. and Cogan-Marie, L.},
title={Wine tourism in Burgundy, France: An analysis of marketing practices},
journal={Tourism Review International},
year={2018},
volume={22},
number={1},
pages={81-95},
doi={10.3727/154427218X15202734130468},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056830298&doi=10.3727%2f154427218X15202734130468&partnerID=40&md5=ee6cf2da769d4b744e2bcbbad6439a16},
affiliation={Sonoma State University, Rohnert Park, CA, United States; Burgundy School of Wine and Spirits Business, Dijon, France},
abstract={The purpose of this research study was to assess the development of wine tourism in Burgundy, France. As a famous wine region, Burgundy has traditionally focused on the export of their product and has not been as proactive as other wine regions in the promotion of tourism. However, this is slowly changing as the industry begins to transform itself and create more welcoming experiences for tourists. The methodology involved both quantitative and qualitative approaches. An analysis of 133 winery websites was conducted to assess readiness for wine tourism. In addition, a series of 18 indepth interviews with various sized wineries was completed to analyze existing marketing practices, including direct to consumer sales derived from wine tourism. Finally, an online content analysis of existing Burgundian wine tourism organizations was conducted. Results show that some Burgundy wineries are serving as trailblazers in opening cellar doors and offering more tours and experiences to wine tourists. However, the website analysis suggests that Burgundian wineries should upgrade their digital marketing strategies to attract more tourists and create more positive brand perception. From a regional branding viewpoint, Burgundy seems to be excelling at differentiating themselves from other wine regions and creating a compelling brand proposition. © 2018 Cognizant, LLC.},
author_keywords={Burgundy;  Direct to consumer (DTC) sales;  Transition;  Wine tourism marketing},
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correspondence_address1={Thach, L.; Sonoma State UniversityUnited States; email: Liz@lizthach.com},
publisher={Cognizant Communication Corporation},
issn={15442721},
language={English},
abbrev_source_title={Tour. Rev. Int.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Croes2015306,
author={Croes, J.V. and Visser, M.M.},
title={From tech skills to life skills: Google online marketing challenge and experiential learning},
journal={Journal of Information Systems Education},
year={2015},
volume={26},
number={4},
pages={306-316},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017660322&partnerID=40&md5=c5cf6c362bad8656620a219b00d32f47},
affiliation={Faculty of Hospitality and Tourism Management Studies, University of Aruba, Oranjestad, Aruba},
abstract={The Google Online Marketing Challenge (GOMC) is a global, online student competition sponsored by Google. It is a prime example of an experiential learning activity that includes using real money ($250 sponsored by Google) with a real client. The GOMC has yielded compelling results in student engagement and learning objectives related to the direct digital marketing skills addressed. However, few studies have systematically scrutinized the broader personal and life skills inherent in experience-based learning. The current study explores learning outcomes of the GOMC from a student perspective including both the direct technical skills as well as broader, multidisciplinary life skills that are developed or enhanced. The study takes an inductive approach to examine the life skills endorsed by a pilot group of GOMC participants and subsequently examines these learning outcomes in a preliminary quantitative survey of 15 GOMC participants from an undergraduate Information Systems course. Study findings yielded perceived learning outcomes in the following areas: interpersonal life skills, digital technical skills directly related to course and challenge content, intrapersonal life skills (self-awareness, reflection, and strategic planning), and adaptive applied skills. The students' overall perceptions, challenges experienced, and reported implementation preferences are also discussed. © 2015 by the Education Special Interest Group (EDSIG) of the Association of Information Technology Professionals.},
author_keywords={Experiential learning & education;  Soft skills;  Student competitions;  Student perceptions},
keywords={Curricula;  E-learning;  Electronic commerce;  Marketing;  Surveys, Experience-based learning;  Experiential learning;  Learning objectives;  Perceived learning outcomes;  Soft skills;  Student competitions;  Student perceptions;  Student perspectives, Students},
references={Brown, R.T., Albright, K.S., The Google Online Marketing Challenge and Distributed Learning (2013) Journal of Education for Library and Information Science, 54 (1), pp. 22-36; (2015) Welcome to the 2015 Google Online Marketing Challenge, , http://www.google.com/onlinechallenge/, Retrieved May 18, 2015; (2015) Competition Process, , http://www.google.com/onlinechallenge/discover/index.html, Retrieved May 18, 2015; (2015) What Can Students Learn by Competing in the Process?, , http://www.google.com/onlinechallenge/discover/faqs.html, Retrieved May 18, 2015; Kolb, A.Y., Kolb, D.A., Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education (2005) Academy of Management Learning & Education, 4 (2), pp. 193-212; Lang, G., Ceccucci, W., Working with Real Companies, Making a Real Impact: Student Perspectives on the Google Online Marketing Challenge (2014) Information Systems Education Journal, 12 (3), pp. 18-29; Lavin, M., The Google Online Marketing Challenge: An Opportunity to Assess Experiential Learning (2010) ABD Journal, 2, pp. 1-11; Murphy, J., Hudson, K., Hunter, L., Neale, L., The Google Online Marketing Challenge: Hands on Teaching and Learning (2009) Journal of Hospitality and Tourism Education, 21 (1), pp. 44-47; Murphy, J., Hunter, L., Hudson, K., The Google Online Marketing Challenge (2009) Marketing Academics @ AMA Newsletter, 6 (3), pp. 1-5; (2014) Job Outlook: The Candidate Skills/Qualities Employers Want, , http://www.naceweb.org/s10022013/job-outlook-skills-quality.aspx, Retrieved June 7, 2015; (2008) 21st Century Skills, Education & Competitiveness: A Resource and Policy Guide, , http://www.p21.org/storage/documents/21st_century_skills_education_and_competitiveness_guide.pdf, Retrieved June 7, 2015; Rosso, M.A., McClelland, M.K., Jansen, B.J., Fleming, S.W., Using Google Adwords in the MBA MIS Course (2009) Journal of Information Systems Education, 20 (1), pp. 41-49; Treiblmaier, H., Neal, L., Murphy, J., Action Learning of Online Marketing via a Global Contest (2009) Central Asia Business Journal, 2, pp. 47-50},
publisher={Journal of Information Systems Education},
issn={10553096},
language={English},
abbrev_source_title={J. Inf. Syst. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Midgley2015147,
author={Midgley, D.},
title={Strategic marketing for the C-suite: A review of the research literature and its relevance to senior executives1},
journal={Foundations and Trends in Marketing},
year={2015},
volume={8},
number={3-4},
pages={147-341},
doi={10.1561/1700000018},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84958049878&doi=10.1561%2f1700000018&partnerID=40&md5=49538a8b1f7e2fe27dbdf5220e5320f6},
affiliation={INSEAD Europe Campus, Boulevard de Constance, Fontainebleau Cedex, 77305, France},
abstract={The relevance of academic research to marketing practitioners has been openly questioned in the literature. Do papers in leading journals provide useful frameworks, conclusions, and recommendations for marketing practitioners? Or is the gap between academia and practice simply too wide? More specifically, is academic research useful for those senior executives charged with developing strategy and delivering results for their organization - colloquially known as the C-suite - the decisionmakers who also determine the status of marketing within their organization? To answer this question, I review the strategic marketing literature to understand what we have learned over the decade from 2004 to 2014 and to assess the relevance of this learning to the Csuite. Contrary to the assertion that this literature has little to say to practitioners, I find many valuable bodies of knowledge on themes of high relevance to the C-suite, from which I draw conclusions in five important domains. These are the financial impact of marketing, digital marketing, innovation, marketing capabilities and societal concerns. While the advances in research in these domains over the decade are impressive, I conclude that where marketing as an academic discipline has to do better is communicating these insights to the highest levels of business. © 2015 D. Midgley.},
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correspondence_address1={Midgley, D.; INSEAD Europe Campus, Boulevard de Constance, France},
publisher={Now Publishers Inc},
issn={15550753},
language={English},
abbrev_source_title={Found. Trends Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Rappaport2014110,
author={Rappaport, S.D.},
title={Lessons learned from 197 metrics, 150 studies, and 12 essays: A field guide to digital metrics},
journal={Journal of Advertising Research},
year={2014},
volume={54},
number={1},
pages={110-118},
doi={10.2501/JAR-54-1-110-118},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84896893390&doi=10.2501%2fJAR-54-1-110-118&partnerID=40&md5=4e81fe5da0b2406d7b6fea894728f1a4},
affiliation={Stephen D. Rappaport Consulting LLC, Advertising Research Foundation (ARF), United States},
abstract={Editor's Note: As the Advertising Research Foundation (ARF) prepares to come off press with The Digital Metrics Field Guide-The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email, the Journal asked author Stephen D. Rappaport for a taste of the new work. And he replied, "Looking across the 197 metrics that made it into the Field Guide, the 30-plus authoritative metrics sources consulted, the nearly 150 research studies and reports cited, and the 12 essays contributed by recognized industry experts, the natural question is: 'What did we learn that helps practitioners and their brands use metrics wisely?'" Rappaport's answer: "Quite a lot." More specifically, "Some learning centered on practices. Other learning shed light on our industry's mental models toward what we measure and why. Still more learning provided views on measurement futures. Hopefully, the discussions, debates, and actions taken based on these lessons will enable all brands to maximize their use of metrics and through them achieve higher levels of brand performance." In this excerpt, we begin with six lessons from Rappaport's extensive exploration and follow up those insights with a series of four essays from thought leaders who live, think, and prosper at the most advanced edges of the digital-marketing ecosystem.},
references={Fulgoni, G.M., Mörn, M.P., Whither the Click? (2009) Journal of Advertising Research, 49 (2), pp. 134-142},
correspondence_address1={Rappaport, S. D.; Stephen D. Rappaport Consulting LLC, Advertising Research Foundation (ARF)United States; email: srappaport26@gmail.com},
publisher={World Advertising Research Center},
issn={00218499},
language={English},
abbrev_source_title={J. Advert. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Heinonen20101,
author={Heinonen, K. and Michelsson, T.},
title={The use of digital channels to create customer relationships},
journal={International Journal of Internet Marketing and Advertising},
year={2010},
volume={6},
number={1},
pages={1-21},
doi={10.1504/IJIMA.2010.030430},
note={cited By 12},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77957061328&doi=10.1504%2fIJIMA.2010.030430&partnerID=40&md5=fe09f7bd63e727fcd5c28bc83214b164},
affiliation={Department of Marketing, Hanken School of Economics, P.O. Box 479, FIN 00101 Helsinki, Finland; CERS Centre for Relationship Marketing and Service Management, HSE Executive Education, P.O. Box 479, FIN 00101 Helsinki, Finland},
abstract={The interest in relationship marketing and especially relationship dynamics among academics and practitioners is growing. The focus is on expanding maintaining relationships to the whole relationship life cycle, including relationship initiation. However, research concerning relationships in a digital context or in a context where customer-company interactions occur through technology interfaces is scarce. To our knowledge there is no research on how the relationships begin in such a context. This paper explores the role of digital channels in the creation of customer relationships. Digital channels denote methods for customer-company interactions through technology interfaces such as e-mail, Short Message Service (SMS), and webpages. An exploratory qualitative study was conducted with business executives. The findings indicate that identifying relationship initiation is challenging and that the initiation differs between Business-to-Business (B2B) and Business-to-Customer (B2C) relationships. Digital and interpersonal contacts are frequently used simultaneously in creating customer relationships. Digital marketing activities such as search engine advertisements and direct e-mails are important. The paper integrates a digital perspective to relationship dynamics research. It contributes to e-service research by focusing on relationship dynamics. It also extends relationship marketing research by exploring relationship initiation. Copyright © 2010 Inderscience Enterprises Ltd.},
author_keywords={Customer relationships;  Customer-company interaction;  Digital channels;  E-mail;  Internet marketing;  Mobile},
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Electronic Commerce, 6 (2), pp. 35-59; Meuter, M.L., Bitner, M.J., Ostrom, A.L., Roundtree, R.I., Brown, S.W., Choosing among alternative service delivery modes. An investigation of customer trial of self-service technologies (2005) Journal of Marketing, 69 (2), pp. 61-83; Meuter, M.L., Ostrom, A.L., Roundtree, R.I., Bitner, M.J., Self-service technologies: Understanding customer satisfaction with technology-based service encounters (2000) Journal of Marketing, 64 (3), pp. 50-64. , July; N'Da, K., Bergeron, F., Raymond, L., Achieving advantages from business-to-business electronic commerce: An empirical validation of an integrative framework' (2008) Int. J. Electronic Business, 6 (5), pp. 516-549; Ozdemir, Z.D., Optimal multi-channel delivery of expertise: An economic analysis (2007) Int. J. Electronic Commerce, 11 (3), pp. 89-105; Palmer, A., Koenig-Lewis, N., Experiential bases for relationship development: A study of alumni relationships (2008) Journal of Relationship Marketing, 7 (1), pp. 65-90; Parasuraman, A., Zeithaml, V.A., Malhotra, A., E-S-QUAL: A multiple-item scale for assessing electronic service quality (2005) Journal of Service Research, 7 (3), pp. 213-233; Reibstein, D.J., What attracts customers to online stores, and what keeps them coming back? (2002) Journal of the Academy of Marketing Science, 30 (4), pp. 465-473. , Fall; Roos, I., Switching processes in customer relationships (1999) Journal of Service Research, 2 (1), pp. 68-85; Santos, J., E-service quality: A model of virtual service quality dimensions (2003) Managing Service Quality, 13 (3), pp. 233-246; Seethamraju, R., Impact of e-commerce on business process redesign and integration (2006) Int. J. Electronic Business, 4 (5), pp. 380-400; Smith, A.D., Rupp, W.T., Strategic online customer decision making: Leveraging the transformational power of the internet (2003) Online Information Review, 27 (6), pp. 418-432; Styles, C., Hersch, L., Relationship formation in international joint ventures: Insights from Australasian-Malaysian international joint ventures' (2005) Journal of International Marketing Theory and Practice, 3 (2), pp. 28-36; Szmigin, I., Canning, L., Reppel, A.E., Online community: Enhancing the relationship marketing concept through customer bonding (2005) International Journal of Service Industry Management, 16 (5), pp. 480-496; Tähtinen, J., Vaaland, T.I., Business relationships facing the end: Why restore them? (2006) Journal of Business & Industrial Marketing, 21 (1), pp. 14-23; Vargo, S.L., Lusch, R.F., From goods to service (s): Divergences and convergences of logics (2008) Industrial Marketing Management, 37, pp. 254-259; Vatanasombut, B., Stylianou, A.C., Igbaria, M., How to retain online customers, association for computing machinery (2004) Communications of the ACM, 47 (6), pp. 65-69. , New York; Yanamandram, V., White, L., Switching barriers in B2B services: A qualitative study (2006) International Journal of Service Industry Management, 17 (2), pp. 158-192; Yang, Z., Jun, M., Consumer perception of e-service quality: From internet purchaser and non-purchaser perspectives (2002) Journal of Business Strategies, 19 (1), pp. 19-41; Zeithaml, V.A., Parasuraman, A., Malhotra, A., Service quality delivery through web sites: A critical review of extant knowledge (2002) Journal of Academy of Marketing Science, 30 (4), pp. 362-375; Zhuang, Y., Lederer, A.L., Childers, T.L., Generic strategies for business-to-consumer e-commerce (2006) Int. J. Electronic Business, 4 (6), pp. 445-462},
correspondence_address1={Heinonen, K.; Department of Marketing, Hanken School of Economics, P.O. Box 479, FIN 00101 Helsinki, Finland; email: kristina.heinonen@hanken.fi},
issn={14775212},
language={English},
abbrev_source_title={Int. J. Internet Mark. Advert.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Abrahams2010187,
author={Abrahams, A.S. and Chaudhary, T. and Deane, J.K.},
title={A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2010},
volume={11},
number={3},
pages={187-197},
doi={10.1057/dddmp.2009.31},
note={cited By 4},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77149172042&doi=10.1057%2fdddmp.2009.31&partnerID=40&md5=a948a0c3b5e3ce8fd70ff643b68dfd66},
affiliation={Department of Business Information Technology, Virginia Tech, United States; Virginia Tech, United States},
abstract={In this paper, we analyze the prevalence and frequency of email marketing among 200 of the largest franchise corporations in the United States, and compare the deliverability of emails in various industries - that is, how often legitimate, solicited emails were regarded by major hosted email providers as spam. We found that approximately half (45 per cent) of large franchise corporations provide opt-in email marketing newsletters, with email marketing being most popular in the hotel and health care industries and least popular in the pet and maintenance industries. Most corporations sent an average of one email every 10 weeks, predominantly on weekdays. Companies in the hotel and food industries were the most prolific email marketers, and hotels showed an unusual proclivity for emailing on Sundays. Surprisingly, an astonishing one-third of legitimate emails, on average, were flagged as spam by major email hosting providers. Food and automotive companies were most susceptible to deliverability issues, and hotel and personal care companies were relatively immune to deliverability problems. Our results provide an interesting comparison of the email marketing habits of large US franchise companies in a variety of industries, and suggest a variety of questions and action items for digital marketing professionals. © 2010 Macmillan Publishers Ltd.},
author_keywords={Email marketing;  Franchise corporations;  Opt-in;  Spam},
references={Godin, S., (1999) Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Simon and Schuster, , New York, NY, USA; Krishnamurthy, S., A comprehensive analysis of permission marketing (2001) Journal of Computer-Mediated Communication, 6 (2). , http://jcmc.indiana.edu/vol6/issue2/krishnamurthy.html, Available at; Rettie, R., Grandcolas, U., Payne, V., Email marketing (2002) Academy of Marketing Conference, , Permission to Pester Paper presented to the Nottingham; Sipior, J.C., Ward, B.T., Bonner, P.G., Should spam be on the menu? (2004) Communications of the ACM, 47 (6), pp. 59-63; Martin, B.A.S., Durme, J.V., Raulas, M., Mersavo, M., Email advertising: Exploratory insights from Finland (2003) Journal of Advertising Research, 43, pp. 293-300; Andrew, A.M., Internet newsletters and spam (2004) Kybernetes, 33 (8), pp. 1244-1246; Cerf, G., Spam, spim, and spit (2005) Communications of the ACM, 48 (4), pp. 39-43; Cranor, L.F., Lamacchia, B.A., Spam! (1998) Communications of the ACM, 41 (8), pp. 74-83; Denning, P.J., Electronic junk (1982) Communications of the ACM, 25 (3), pp. 163-165; Goodman, J., Cormack, G.V., Heckerman, D., Spam and the ongoing battle for the inbox (2007) Communications of the ACM, 50 (2), pp. 24-33; Gopal, R.D., Walter, Z., Tripathi, A.K., Admediation: New horizons in effective email advertising' (2001) Communications of the ACM, 44 (12), pp. 91-96; Marchewka, J.T., Liu, C., Petersen, C.G., Perceptions of unsolicited electronic mail or Spam (2003) Journal of International Technology and Information Management, 12 (1), pp. 77-92; Melville, N., Stevens, A., Plice, R.K., Pavlov, O.V., Unsolicited commercial e-mail: Empirical analysis of a digital commons (2006) International Journal of Electronic Commerce, 10 (4), pp. 143-170; Pavlov, O., Melville, N., Plice, R., Mitigating the tragedy of the digital commons: The problem of unsolicited commercial e-mail (2005) Communications of the AIS, 16, pp. 73-90; Schwartz, A., Garfinkel, S., (1998) Stopping Spam: Stamping Out Unwanted Email and News Postings, , Sebastopol, CA: O Reilly Media; Androutsopoulos, I., Koutsias, J., Chandrinos, K.V., Paliouras, G., An evaluation of naive Bayesian anti-spam filtering (2000) Workshop on Machine Learning in the New Information Age, 11th European Conference on Machine Learning, , Paper presented to the Barcelona, Spain; Bratko, A., Filipi, B., Cormack, G.V., Lynam, T.R., Zupan, B., Spam filtering using statistical data compression models (2006) The Journal of Machine Learning Research, 7, pp. 2673-2698. , (December); Cournane, A., Hunt, R., An analysis of the tools used for the generation and prevention of spam (2004) Computers & Security, 23 (2), pp. 154-166; Duan, Z., Dong, Y., Gopalan, K., DMTP: Controlling spam through message delivery differentiation (2007) Computer Networks: The International Journal of Computer and Telecommunications Networking, 51 (10), pp. 2616-2630; Fawcett, T., Vivo spam filtering: A challenge problem for data mining (2003) KDD Explorations, 5 (2), pp. 1-8; Kim, H.J., Kim, H.N., Jung, J.J., Jo, G.S., Spam mail filtering system using semantic enrichment (2004) Lecture Notes in Computer Science, 3306, pp. 619-628. , Springer Berlin/ Heidelberg; Kong, J.S., Rezaei, B.A., Sarshar, N., Roychowdhury, V.P., Boykin, P.O., Collaborative spam filtering using e-mail networks (2006) Computer, 39 (8), pp. 67-73; Park, J.S., Deshpande, A., Spam detection: Increasing accuracy with a hybrid solution (2006) Information Systems Management, 23 (1), pp. 57-67; Robinson, G., A statistical approach to the spam problem (2003) Linux Journal, 107, p. 3. , (March); Shih, D.H., Chiang, H.S., Lin, B., Collaborative spam filtering with heterogeneous agents (2008) Expert Systems with Applications: An International Journal, 35 (4), pp. 1555-1566; Thorkildssen, H.W., SPAM - Different approaches to fi ghting unsolicited commercial email: A survey of spam and spam countermeasures (2004) Network and System Administration Research Surveys, 1, pp. 45-55; Wang, C.C., Chen, S.Y., Using header session messages to anti-spamming (2007) Computers & Security, 26 (5), pp. 381-390; Plice, R., Pavlov, O., Melville, N., Spam and beyond: An information-economic analysis of unwanted commercial messages (2008) Journal of Organizational Computing and Electronic Commerce, 18 (4), pp. 278-306; Plice, R.K., Melville, N.P., Pavlov, O.V., Toward an information-compatible antispam strategy (2009) Communications of the ACM, 52 (5), pp. 128-130; Nettleton, E., Electronic marketing and the new anti-spam regulations (2004) Journal of Database Marketing & Customer Strategy Management, 11 (3), pp. 235-240; Ray, C., Schmitt, J., Stopping spam: Federal and international initiatives (2003) Journal of Internet Law, 7 (5), pp. 4-13; Sorkin, D.E., Technical and legal approaches to unsolicited electronic mail (2001) U Niversity of San Francisco Law Review, 35 (2), pp. 325-384; Edwards, J., (2008) False Positives Equal Lost Business, , http://www.itsecurity.com/features/false-positives-022808/; Gaudin, S., (2003) False Positives: Spam's Casualty of War Costing Billions: Datamation, , http://www.enterpriseitplanet.com/security/news/article.php/2246371; Lueg, C., Spam and anti-spam measures: A look at potential impacts (2003) Informing Science Information Technology Education Joint Conference, , Paper presented to the Pori, Finland; Gopal, R.D., Walter, Z., Tripathi, A.K., Economics of first-contact email advertising (2006) Decision Support Systems, 42 (3), pp. 1366-1382; Resnick, R., The case for'Opt In'marketing on the internet (1997) Direct Marketing, 59 (12), pp. 52-53; Rizzi, J., Precision e-mail marketing (2001) Direct Marketing, 64 (7), pp. 56-60; Siwicki, B., Email marketing survey: Too much and not enough (2008) Internet Retailer, 10 (10), pp. 39-42; Kavassalis, P., Spyropoulou, N., Drossos, D., Mitrokostas, E., Gikas, G., Hatzistamatiou, A., Mobile permission marketing: Framing the market inquiry (2003) International Journal of Electronic Commerce, 8 (1), pp. 55-79; Kent, R., Brandal, H., Improving email response in a permission marketing context' (2003) International Journal of Market Research, 45, pp. 489-503. , (December); King, S., Suntornpithug, N., Permission marketing: Email's off-line sales response (2008) Proceedings of the American Society of Business and Behavioral Sciences, 15 (1), pp. 1257-1267; Tizende, T., Smith, B., Murphy, J., Getting permission: Exploring factors affecting permission marketing (2002) Journal of Interactive Marketing, 16 (4), pp. 28-36; Examples include: Sparklist.com, Campaigner.com, Lyris.com, Bronto.com, MailChimp.com, Mailworkz.com, ConstantContact.com, iContact.com, Topica.com, VerticalResponse.com, Arialsoftware.com, StrongMail.com, PHPList.com, YesMail.com, E-Dialog.com, Responsys .com, Epsilon.com, Experian Cheetahmail, Knowledge Marketing, BlueHornet.com, Zrinity .com, Whatcounts.com, ResponsiveEmail.com, ExactTarget.com, MyEmma.com, listrak.com, and dozens of others; Examples include: ESPcoalition.org [Email Sender and Provider Coalition], EmailExperience .org [Email Experience Council], maawg.org [Messaging Anti-Abuse Working Group], and various blogs (eg Email-marketing-reports.com); Duffy, S., New technology briefing: A guide to email deliverability for B2C email marketer (2007) Journal of Direct, Data and Digital Marketing Practice, 9 (2), pp. 156-167; For example: returnpath,net mxtoolbox.com/blacklists,aspx dmoz.org/Computers/Internet/E-Mail/Spam/Blacklists, and others; http://www.entrepreneur.com/franchises/rankings/franchise500-115608/2008, -1.html; http://www.entrepreneur.com/franchises/retail/indexrt.html; We Considered only Opt-in Services Where No Purchase Was Necessary; Under Entrepreneur magazine's industry classification, only one company in our study fell under the'Retail'classification - Wireless Toyz, a retailer of cellular telephones, so the Retail industry under observation is not representative of the general retail industry; Clarkin, J.E., Hasbrouck, R.B., The Franchise 500 ® as a research tool: How objective and reliable is it? (2007) Journal of Small Business and Enterprise Development, 14 (1), pp. 144-157},
correspondence_address1={Abrahams, A. S.; Virginia Polytechnic and State University, 1007 Pamplin Hall, Virginia Tech, Blacksburg, VA 24061, United States},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Chiang2019650,
author={Chiang, W.-Y.},
title={Establishing high value markets for data-driven customer relationship management systems: An empirical case study},
journal={Kybernetes},
year={2019},
volume={48},
number={3},
pages={650-662},
doi={10.1108/K-10-2017-0357},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053174982&doi=10.1108%2fK-10-2017-0357&partnerID=40&md5=fff9f4e59f0dd11d4be16205cbf47a22},
affiliation={Department of Air Transport Industry, Aletheia University, New Taipei City, Taiwan},
abstract={Purpose: Online customer relationship management (CRM) is an important issue for implementing digital marketing of electronic commerce or social commerce. The purpose of this study is to establish valuable markets for discovering customer knowledge from data-driven CRM systems for enhancing growth rates of businesses. Airline or travel agency industries are online businesses in the world. Therefore, the industries in Taiwan will be an empirical case for this study. Design/methodology/approach: This research applied a procedure with an applied proposed model for establishing valuable markets from data-driven CRM systems. However, the study used a proposed customer value model (recency, frequency and monetary [RFM]; RFM model-based), the analytic hierarchy process (AHP) procedure and a proposed equation for estimating customer values. Findings: For enhancing the data-driven CRM marketing of the industries, in this research, the market of air travelers can be partitioned into eight markets by the proposed model. As well, the markets can be ranked by the AHP procedure. Furthermore, the travelers’ customer values can be estimated by a proposed customer value equation. Originality/value: Via the applied proposed procedure, online airlines, travel agencies or other online businesses can implement the research procedure as their data-driven marketing strategy on their online large-scale or Big Data customers’ databases for enhancing sales rates. © 2018, Emerald Publishing Limited.},
author_keywords={AHP procedure;  Airline industry;  CRM systems;  Customer value;  RFM model;  Travel agencies},
keywords={Air transportation;  Analytic hierarchy process;  Big data;  Commerce;  Hierarchical systems;  Public relations;  Sales, AHP procedure;  Airline industry;  CRM systems;  Customer values;  Rfm models;  Travel agency, Information management},
references={Agrawal, R., Imielinski, T., Swami, A.N., Data mining: a performance perspective (1993) IEEE Trans Knowl Data Eng, 5 (6), pp. 914-925; Bauer, H.H., Hammerschmidt, M., Customer-based corporate valuation: Integrating the concepts of customer equity and shareholder value (2005) Management Decision, 43 (3), pp. 331-348; Berry, M.J.A., Linoff, G.S., (2004) Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, , 2nd ed., John Wiley and Sons, New York, NY; Birant, D., Data mining using RFM analysis (2011) Knowledge-Oriented Applications in Data Mining, pp. 91-109. , Kimito, Funatsu Chapter 6, Ed., Intech Publishing, Rijeka, Croatia; Chalúpková, E., Franek, J., Application of the analytic hierarchy process method in a comparison of financial leasing and loans (2014) Ekonomická Revue – Central European Review of Economic Issues, 17 (2), pp. 75-84; Cheng, C.H., Chen, Y.S., Classifying the segmentation of customer value via RFM model and RS theory (2009) Expert Systems with Applications, 36 (3), pp. 4176-4184; Chiang, W.Y., Customer value analysis of internet shopping market of university students in urban and town (2009) Journal of Customer Satisfaction, 5 (2), pp. 103-126; Chiang, W.Y., To mine association rules of customer values via a data mining procedure with improved model: an empirical case study (2011) Expert Systems with Applications, 38 (3), pp. 1716-1722; Chiang, W.Y., Applying a new model of customer value on international air passengers’ market in Taiwan (2012) International Journal of Tourism Research, 14 (2), pp. 116-123; Chiang, W.Y., Mining high value travellers using a new model designed for online CRM systems: a case study in Taiwan (2014) Aviation, 18 (3), pp. 157-160; Chiang, W.Y., Discovering customer value for marketing systems: an empirical case study (2017) International Journal of Production Research, 55 (17), pp. 5157-5167; Chiang, W.Y., Applying data mining for online CRM marketing strategy: an empirical case of coffee shop industry in Taiwan (2018) British Food Journal, 120 (3), pp. 665-675; Day, G.S., (1990) Market Driven Strategy: Processes for Creating Value, p. c1990. , p., Free Press, New York: Collier Macmillan, London; Goodman, J., Leveraging the customer database to your competitive advantage (1992) Direct Marketing, 55 (8), pp. 26-27; Han, S.H., Lu, S.X., Leung, S.C.H., Segmentation of telecom customers based on customer value by decision tree model (2012) Expert Systems with Applications, 39 (4), pp. 3964-3973; Huang, S.C., Chang, E.C., Wu, H.H., A case study of applying data mining techniques in an outfitter’s customer value analysis (2009) Expert System with Applications, 36 (3), pp. 5909-5915; Hughes, A.M., (1994) Strategic Database Marketing, , Probus Publishing, Chicago, IL; Khajvand, M., Tarokh, M.J., Estimating customer future value of different customer segments based on adapted RFM model in retail banking context (2011) Procedia Computer Science, 3, pp. 1327-1332; Kotler, P.T., Keller, K.L., (2016) Marketing Management, , 15th ed., Person Publishing, NY; Kunz, W., Aksoy, L., Bart, Y., Heinonen, K., Kabadayi, S., Ordenes, F.V., Sigala, M., Theodoulidis, B., Customer engagement in a big data world (2017) Journal of Services Marketing, 31 (2), pp. 161-171; Liao, S.H., Chang, H.K., A rough set-based association rule approach for a recommendation system for online consumers (2016) Information Processing & Management, 52 (6), pp. 1142-1160; Lin, C.S., Tang, Y.Q., Application of incremental mining and customer’s value analysis to collaborative music recommendations (2006) Journal of Information, Technology and Society, 6 (1), pp. 1-26; Linoff, G.S., Berry, M.J.A., (2002) Mining the Web: transforming customer data into customer value, , John Wiley and Sons, New York, NY; Linoff, G.S., Berry, M.J.A., (2011) Data mining techniques: for marketing, sales, and customer relationship management, , 3rd ed., John Wiley and Sons, New York, NY; Lo, C.F., Wu, H.H., Chang, E.C., Cheng, Y.Y., Applying data mining to an outfitter’s customer loyalty, and value analysis (2008) Journal of Quality, 15 (4), pp. 293-303; Maskan, B.H., Proposing a model for customer segmentation using WRFM analysis (case study: an ISP company) (2014) International Journal of Economy, Management and Social Sciences, 3 (12), pp. 77-80; Miglautsch, J.R., Thoughts on RFM scoring (2000) Journal of Database Marketing & Customer Strategy Management, 8 (1), pp. 2-7; Miglautsch, J.R., Application of RFM principles: what to do with 1-1-1 customers? 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correspondence_address1={Chiang, W.-Y.; Department of Air Transport Industry, Aletheia UniversityTaiwan; email: ianc888@gmail.com},
publisher={Emerald Group Publishing Ltd.},
issn={0368492X},
language={English},
abbrev_source_title={Kybernetes},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ramadan2019,
author={Ramadan, Z.},
title={The democratization of intangible luxury},
journal={Marketing Intelligence and Planning},
year={2019},
doi={10.1108/MIP-11-2018-0490},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065767746&doi=10.1108%2fMIP-11-2018-0490&partnerID=40&md5=39ac451fbfd3e6cad880c7214c855742},
affiliation={Department of Hospitality and Marketing, Adnan Kassar School of Business, Lebanese American University, Beirut, Lebanon},
abstract={Purpose: The notion of luxury has changed due to the democratization and the fast adoption pace of intangible luxury service providers embedding voice-controlled assistants. In particular, Amazon’s Echo Look is expected to further democratize luxury services and consumer experience; indeed, this camera-based device acts as a personal consultant as it provides fashion advices based on the pictures of its users. Nonetheless, as the Echo Look proliferates the market, concerns around its potential disruption to the marketplace alongside usage-related issues, such as privacy, will arise. The paper aims to discuss these issues. Design/methodology/approach: The research adopted an exploratory approach using elite interviewing. The sample included 17 experts in the fields of digital marketing, fashion consulting, information technology security and retailing. Findings: The study pioneers the discussion on how interactive voice-activated assistant (IVA) devices can potentially outweigh concerns around safety and privacy through providing luxury-like personalized services. To that end, the Echo Look device was taken as the key example based on the unique features and benefits it provides to its users, namely, in being perceived as a personal fashion consultant. Originality/value: The literature on intangible luxury based on IVA devices is still nascent. This study fills a considerable gap in the literature related to retailers’ technological innovations aimed at democratizing luxury-like personalized experiences. © 2019, Emerald Publishing Limited.},
author_keywords={Amazon;  Echo look;  Luxury;  Technology},
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correspondence_address1={Ramadan, Z.; Department of Hospitality and Marketing, Adnan Kassar School of Business, Lebanese American UniversityLebanon; email: zahy.ramadan@lau.edu.lb},
publisher={Emerald Group Publishing Ltd.},
issn={02634503},
language={English},
abbrev_source_title={Mark. Intell. Plann.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bonacini201831,
author={Bonacini, E. and Tanasi, D. and Trapani, P.},
title={Digital heritage dissemination and the participatory storytelling project #iziTRAVELSicilia: The case of the Archaeological Museum of Syracuse (Italy)},
journal={Acta IMEKO},
year={2018},
volume={7},
number={3},
pages={31-41},
doi={10.21014/acta_imeko.v7i3.584},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056850873&doi=10.21014%2facta_imeko.v7i3.584&partnerID=40&md5=0b0ac2f69a5a993052f8e13dd31a6b0c},
affiliation={Department of History, Institute for Digital Exploration (IDEx), University of South Florida, United States; Independent Researcher, United States},
abstract={The aim of this paper is to demonstrate how the participatory and crowdsourcing project #iziTRAVELSicilia could be a key to the dissemination of 3D models on cultural heritage. This project has been recognized as a best practice both in territorial digital marketing and in digital promotion and valorisation through storytelling and crowdsourcing culture. #iziTRAVELSicilia has already involved thousands of people, producing more than 180 museum and tour audio guides. It has become a real model of participation in the cocreation of cultural values. In this paper we briefly present the project and the case of the Archaeological Museum 'Paolo Orsi' in Syracuse (Italy), as best practice on digital dissemination through platforms such as Google Street View and izi.TRAVEL itself, revealing how this platform has been already largely used for the dissemination both of existing 3D models and for new 3D models, such as those made by USF IDEx for the 'Paolo Orsi' Museum. Specifically, a collection of 26 ancient sculptures and artefacts has been virtualized via laser scanning and digital photogrammetry in a participatory experience of measurement science. The global dissemination of those 3D models through izi.TRAVEL's platform and other alternatives platforms will represent a significant contribute to the digital accessibility of the Museum of Syracuse but also the starting point of a metrological 3D database of ancient Sicilian sculpture generated entirely crowdsourcing. © 2018.},
author_keywords={3D scanning;  Crowdsourcing;  Digital storytelling;  Photo scanning;  Sicily},
funding_text 1={A large-scale regional project was launched on the izi.TRAVEL platform on May 2016 thanks to an annual grant, financed by izi.TRAVEL itself, and to a general agreement between the Regional Department of Cultural Heritage and Sicilian Identity and the University of Catania [37].},
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Siena, Italy; Bonacini, E., A survey on the digital enhancement of the archaeological sites on Google and a multimedia pilot project in the Agrigento Valley of the Temples in Sicily (Italy) (2017) International Journal of Internet Technology and Secured Transactions, 7 (1), pp. 28-50; Ippolito, A., Bartolomei, C., Management of Cultural Heritage: Bologna Gates (2015) International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering, 9, p. 11; Wen-Kuo, H., Pi-Ling, P., 3D Modeling and Application from Panoramic Photography (2012) 2012 Annual Meeting & Academic Conference of Taiwan Geographic Information Society, , Paper presented at the 9-10 December 2012. Taiwan, Taiwan; Li, J., Sheng, Y., Duan, P., Zhang, S., Lv, H., Constructing 3D Model Based on Panoramic Images, Advances in Computer Science and its Applications (2014) Lecture Notes in Electrical Engineering, 279, pp. 1061-1065; Baviera Llópez, E., Llopis Verdú, J., Martínez Piqueras, J., Denia Ríos, J.L., Heritage Dissemination Through the Virtual and Augmented Realities (2019) Graphic Imprints. EGA 2018, pp. 623-632. , C. Marcos (edited by) Springer, Cham; Remondino, F., Advanced 3D recording techniques for the digital documentation and conservation of heritage sites and objects (2011) Changes over Time, 1 (2), pp. 198-214; Guidi, G., Gonizzi Barsanti, S., Micoli, L.L., Russo, M., Massive 3D digitization of museum contents (2015) Built Heritage: Monitoring Conservation Management, pp. 335-346. , L. Toniolo, M. Boriani, G. 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Dipanda Chbeir, (edited by) November 23-27, 2015, Bangkok-Thailand, IEEE (The Institute of Electrical and Electronics Engineers, Inc.), Los Alamitos (CA), 2015; Bonacini, E., A Pilot Project with Google Indoor Street View: A 360° tour of "paolo Orsi" Museum (2015) SCIRES-It, 5 (2), pp. 151-168; Bonacini, E., IziTRAVELSicilia, a Participatory Storytelling Project/Process: Bottom-Up Involvement of Smart Heritage Communities International Journal of Interactive Communication Systems and Technologies, 7 (2), pp. 24-52; Zagato, L., The Notion of "heritage Community" in the Council of Europe's Faro Convention. Its Impact on the European Legal Framework (2015) Between Imagined Communities and Communities of Practice. Participation, Territory and the Making of Heritage, Göttingen Studies in Cultural Property, 8, pp. 141-168. , N. Adell, R. F. Bendix, C. Bortolotto, M. Tauschek (eds); De Felice, G., Il nuovo allestimento della collezione archeologica della Fondazione Sicilia fra tecnologie e creatività (2013) Archeologia e Calcolatori, 24, pp. 249-263; Bonacini, E., Castorina, A., Euryalos Castle and Dionysian walls in Syracuse: Creation of a multimedia tour (2017) Handbook of Research on Emerging Technologies for Cultural Heritage, IGI Global, pp. 387-416. , A. Ippolito (Ed.) Hershey; Pujol, L., Katifori, A., Vayanou, M., Roussou, M., Karvounis, M., Kyriakidi, M., Eleftheratou, S., Ionnidis, Y., From personalization to adaptivity-Creating immersive visits through interactive digital storytelling at the Acropolis Museum (2013) Workshop Proceedings of the 9th International Conference on Intelligent Environments, pp. 541-554. , Amsterdam, Netherlands: IOS Press; Bonacini, E., Gulli, N., Tanasi, D., 3D imaging analysis and digital storytelling for promotion of cultural heritage: The school outreach project of Realmonte (2016) Proceedings of Arquelogica 2.0, 8th International Congress Advanced on 3D Documentation, Modelling and Reconstruction of Cultural Heritage Objects, pp. 392-395. , J. L. Lerma, M. Cabrelles (edited by) monuments and sites, 5-7 September, 2016, València; Bonacini, E., Tanasi, D., #iziTRAVELSicilia: A storytelling participatory project (2017) Proceedings of 3rd IMEKO International Conference on Metrology for Archaeology and Cultural Heritage, pp. 589-594. , MetroArchaeo 2017, October 23-25, 2017, Lecce, Italy; Quintana, M., Zviechvich, F., Castaneda, B., 3D Reconstruction of Archaeological Walls Using Kinect (2014) Proceedings of Euromed 2014-International Conference on Cultural Heritage, pp. 48-58; Barmpoutis, A., Bozia, E., Fortuna, D., Interactive 3D digitization, retrieval, and analysis of ancient sculptures, using infrared depth sensors for mobile devices (2015) Lecture Notes in Computer Science (Springer), 9178, pp. 3-11. , Proceedings of the 9th International Conference on Universal Access in Human-Computer Interaction. Access to the Human Environment and Culture 2-7 August 2015; Slizewski, A., Friess, M., Semal, P., Surface scanning of anthropological specimens: Nominal-actual comparison with low cost laser scanner and high-end fringe light projection surface scanning systems (2010) Quartär, 57, pp. 179-187; Olson, B.R., The Things We Can Do with Pictures: Image-based Modeling and Archaeology (2016) Mobilizing the Past for a Digital Future, pp. 237-250. , E. Walcek, J. Averett, Michael Gordon, D. B. Counts (eds) The tDigital Press @ University of Dakota, 2016; Polo, M.E., Felicisimo, A.M., Analysis of Uncertainty and Repeatability of a Low-Cost 3D Laser Scanner (2012) Sensors, 12 (7), pp. 9046-9054; Kalantari, M., Nechifor, M., Accuracy and utility of the Structure Sensor for collecting 3D indoor information (2016) Geo-spatial Information Science, 19, pp. 1-8; Marchal, G., Lygren, T., The Microsoft Kinect: Validation of a robust and low-cost 3D scanner for biological science (2017) Technical Report, August 2017; Cignoni, P., Callieri, M., Corsini, M., Dellepiane, M., Ganovelli, G., Ranzuglia, G., MeshLab: An Open-Source Mesh Processing Tool (2008) Eurographics Italian Chapter Conference, pp. 1-8. , V. Scarano, R. De Chiara, U. Erra (eds); Owens, T., Digital cultural heritage and the crowd, in Curator (2013) The Museum Journal, 56 (1), pp. 121-130; Scopigno, R., Callieri, M., Dellepiane, M., Ponchio, F., Potenziani, M., Delivering and using 3D models on the web: Are we ready? (2017) Virtual Archaeology Review, 8 (17), pp. 1-9},
correspondence_address1={Tanasi, D.; Department of History, Institute for Digital Exploration (IDEx), University of South FloridaUnited States; email: dtanasi@usf.edu},
publisher={International Measurement Confederation (IMEKO)},
issn={0237028X},
language={English},
abbrev_source_title={Acta IMEKO},
document_type={Article},
source={Scopus},
}

@ARTICLE{Sozinova2018118,
author={Sozinova, A.A.},
title={Marketing concept of managing the reorganization of entrepreneurial structures using the latest information technologies},
journal={Quality - Access to Success},
year={2018},
volume={19},
number={S2},
pages={118-122},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85051003681&partnerID=40&md5=64fb10c4891d1a8493590c94c27a40e2},
affiliation={Vyatka State University, Kirov, Russian Federation},
abstract={The aim of the work is to develop a marketing concept for managing the reorganization of entrepreneurial structures using the latest information technologies. The author applies the methods of regression and correlation analysis. With their help, she determines the impact of the value of transactions on reorganization in 2017 on the increase in the values of global competitiveness indices in 2018 in those countries of the world that are leading in terms of the volume of reorganization. As a result, the regular decline in the level of global competitiveness of countries is determined as the reorganization activity of their entrepreneurial structures increases. In addition, it has been proved that the process of reorganization is accompanied by inadequate or inefficient marketing activities. The author offers perspective marketing tools for managing the reorganization of entrepreneurial structures using the latest information technologies: marketing on the organization's Internet site, marketing in social networks, inbound marketing, Internet benchmarking, digital marketing, chat marketing, and Internet-based marketing of things. The marketing concept of managing the reorganization of entrepreneurial structures has been developed with the use of the latest information technologies, which allows achieving high efficiency in marketing management by the processes of reorganizing entrepreneurial structures by fixing the volume of marketing resources necessary for achieving unrestricted coverage of stakeholders and promoting its orientation on modernization. © 2018, SRAC - Romanian Society for Quality. All rights reserved.},
author_keywords={Latest information technologies;  Management;  Marketing;  Reorganization of entrepreneurial structures},
references={Bogoviz, A.V., Ragulina, Y.V., Komarova, A.V., Bolotin, A.V., Lobova, S.V., Modernization of the approach to usage of region's budget resources in the conditions of information economy development (2017) European Research Studies Journal, 20 (3), pp. 570-577; Christofi, M., Leonidou, E., Vrontis, D., Marketing research on mergers and acquisitions: A systematic review and future directions (2017) International Marketing Review, 34 (5), pp. 629-651; Gonzalez-Fuentes, M., The organization of the future and the marketing function: Marketers’ competencies in the era of information technology (2018) Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications, pp. 1709-1723; Kawazoe, M., Abetti, P.A., Transition of strategy, marketing, R&D and new product development policies after mergers and acquisitions: A case study of SuperPower Inc. under US, Dutch and Japanese ownership (2014) International Journal of Technology Management, 66 (1), pp. 32-56; Mishra, P., Jaiswal, N., Impact of Mergers and Acquisitions on Firms’ Export Competitiveness: Experience of Indian Pharmaceutical Industry (2017) South Asia Economic Journal, 18 (1), pp. 1-20; Sozinova, A.A., Fokina, O.V., Fufacheva, L.A., Reorganization of entrepreneurial structures within global crisis management: Problems and perspectives (2017) Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pp. 3-8. , Contributions to Economics; Sozinova, A.A., Fokina, O.V., Shchinova, R.A., Marketing tools for increasing company’s reorganization effectiveness (2017) Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pp. 315-320. , Contributions to Economics, (9783319606958); Popkova, E.G., Poluyufta, L., Beshanova, Y., Popova, L.V., Kolesnikova, E., Innovations as a basis for marketing strategies of Russian oil companies in the conditions of oil prices reduction (2017) Contributions to Economics, pp. 449-455. , 9783319606958; Rahman, M., Lambkin, M., Creating or destroying value through mergers and acquisitions: A marketing perspective (2015) Industrial Marketing Management, 46, pp. 24-35; Richey, R.G., Kiessling, T.S., Tokman, M., Dalela, V., Market growth through mergers and acquisitions: The role of the relationship marketing manager in sustaining performance (2018) Industrial Marketing Management, 37 (4), pp. 394-406; Setiadi, R., Herlinas, E., Priharto, B.B., Priharto, B.B., Djadjuli, M., Adaptive management strategies on advances of information technology: A study of the importance of social media marketing and customer database (2017) International Journal of Civil Engineering and Technology, 8 (11), pp. 1050-1058; Sinkovics, R.R., Jedin, M.H., Sinkovics, N., Marketing integration in cross-border mergers and acquisitions: Conceptual framework and research propositions (2014) European Journal of International Management, 8 (6), pp. 644-670; Sinkovics, R.R., Sinkovics, N., Lew, Y.K., Jedin, M.H., Zagelmeyer, S., Antecedents of marketing integration in cross-border mergers and acquisitions: Evidence from Malaysia and Indonesia (2015) International Marketing Review, 32 (1), pp. 2-28; (2018) Value of Merger and Acquisition Deals Worldwide in 2017, , https://www.statista.com/statistics/520772/value-of-manda-transactions-by-target-country/, by target country (in billion U.S. dollars), data accessed: 19.04.2018; Toledo, A.C., Lopes, E.L., Effect of nostalgia on customer loyalty to brand post-merger/acquisition (2016) Bar-Brazilian Administration Review, 13 (1), pp. 33-55; Waheed, A., Yang, J., The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers: Communication through wireless technologies (2017) International Journal of Enterprise Information Systems, 13 (4), pp. 76-89; (2018) The Global Competitiveness Report 2017–2018, , http://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitivenessReport2017–2018.pdf, data accessed: 19.04.2018},
correspondence_address1={Sozinova, A.A.; Vyatka State UniversityRussian Federation; email: 1982nastya1982@mail.ru},
publisher={SRAC - Romanian Society for Quality},
issn={15822559},
language={English},
abbrev_source_title={Qual. Access Success},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wong2018511,
author={Wong, P. and Lee, D. and M.L. Ng, P.},
title={Online search for information about universities: a Hong Kong study},
journal={International Journal of Educational Management},
year={2018},
volume={32},
number={3},
pages={511-524},
doi={10.1108/IJEM-12-2016-0268},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045630137&doi=10.1108%2fIJEM-12-2016-0268&partnerID=40&md5=7fdf3f784336ec6f33a054ae18c8832f},
affiliation={School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong},
abstract={Purpose: A fuller understanding of the information search behaviour of prospective students in the digital era is one of the keys to success in university recruitment. The purpose of this paper is to investigate students’ university choice factors in relation to the online environment. Design/methodology/approach: In total, 637 samples from 11 private higher education institutions were collected and tested against assumptions before performing statistical analysis including exploratory factor analysis and mean comparison. Findings: The findings revealed that there are some significant differences in gender and academic discipline in the use of the internet to search for university information. In addition, four constructs of university information were identified that are perceived as important by students in their search behaviour: “university reputation”, “eligibility and affordability”, “teaching and learning” and “university tangibility”. The outcomes of this research provide some noteworthy insights which have numerous strategic digital marketing implications. Originality/value: While most existing studies have explored types of social media apps or online channels that prospective students use, little research has touched on students’ university choice factors in relation to the online environment. Responding to Constantinides and Zinck Stagno (2011) and Hemsley-Brown et al.’s (2016) call, this paper aims to address this research gap by investigating students’ university information search in relation to the online environment. © 2018, Emerald Publishing Limited.},
author_keywords={Enrolment;  Higher education institutions;  Online university information search;  University marketing;  University recruitment},
funding_details={Hong Kong Polytechnic UniversityHong Kong Polytechnic University},
funding_text 1={This paper was partially supported by the College of Professional and Continuing Education, The Hong Kong Polytechnic University.},
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correspondence_address1={Wong, P.; School of Professional Education and Executive Development, The Hong Kong Polytechnic UniversityHong Kong; email: phoebewws@yahoo.com},
publisher={Emerald Group Publishing Ltd.},
issn={0951354X},
language={English},
abbrev_source_title={Int. J. Educ. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Critchlow2017,
author={Critchlow, N. and Moodie, C. and Bauld, L. and Bonner, A. and Hastings, G.},
title={Awareness of, and participation with, user-created alcohol promotion, and the association with higher-risk drinking in young adults},
journal={Cyberpsychology},
year={2017},
volume={11},
number={2},
doi={10.5817/CP2017-2-4},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85026625026&doi=10.5817%2fCP2017-2-4&partnerID=40&md5=704a41cb9575424e09c82407f2527f74},
affiliation={Institute for Social Marketing, University of Stirling, United Kingdom; School of Applied Social Sciences, University of Stirling, United Kingdom},
abstract={User-created alcohol promotion refers to the content distributed through new media which intends to promote consumption, but independent of commercial digital marketing. This study explores exposure to such user-created alcohol promotion and the association with higher-risk drinking in a sample of young adults in the United Kingdom. An online cross-sectional survey with 18-25 year olds (N = 405) was used to measure awareness of, and participation with, 11 forms of user-created alcohol promotion. Higher-risk drinking was measured through the Alcohol Use Disorders Identification Test – Consumption (AUDIT-C). On average, participants were aware of 7.48 user-created alcohol promotion channels and had participated with 4.36. A hierarchical logistic regression highlighted a positive association between exposure to user-created alcohol promotion and higher-risk consumption, with participation (AOR = 1.64) having a stronger association with higher-risk consumption than awareness (AOR = 1.19). The results suggest that young adults are aware of, and participating with, a cumulative range of user-created alcohol promotion, both within and beyond social media. Further research is required to understand whether this association with higher-risk drinking is causal, the links between user-created alcohol promotion and commercial marketing, and the wider utility of user-created content to influence health behaviours in young adults. © 2007-2017 Cyberpsychology: Journal of Psychosocial Research on Cyberspace.},
author_keywords={Alcohol;  Consumption;  Higher-risk drinking;  Users-created promotion;  Young adults},
funding_details={TSA},
funding_details={University of RoehamptonUniversity of Roehampton},
funding_text 1={This research was funded by The Salvation Army (TSA). The authors pay thanks to ALOVE! This group represent TSA for the new generation and are responsible for the implementing the national youth work strategy by delivering worship, discipleship, mission, and social action. The authors also thank TSA?s Scottish Drug and Alcohol Strategy Group and the Centre for Applied Research and Assessment in Adolescent and Child Wellbeing at the University of Roehampton, particularly Dr. Catherine Gilvarry and Prof. Cecilia Essau for their input in early stages of project development. The authors thank the three reviewers for their helpful and constructive comments on the manuscript.},
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correspondence_address1={Critchlow, N.; Institute for Social Marketing, University of Stirling, G10, Pathfoot Building, United Kingdom; email: nathan.critchlow@stir.ac.uk},
publisher={Masaryk University},
issn={18027962},
language={English},
abbrev_source_title={Cyberpsychology},
document_type={Article},
source={Scopus},
}

@ARTICLE{Jackson2016170,
author={Jackson, G. and Ahuja, V.},
title={Dawn of the digital age and the evolution of the marketing mix},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2016},
volume={17},
number={3},
pages={170-186},
doi={10.1057/dddmp.2016.3},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959050697&doi=10.1057%2fdddmp.2016.3&partnerID=40&md5=ddb9660f9020d59991d23b84fccf3349},
affiliation={University of Haifa in Israel and Tongji University, Shanghai, China; Jaypee Business School, A-10, Sector-62, Uttar Pradesh, Noida, 201 307, India},
abstract={This paper traces the journey of the marketing mix paradigm from its inception through continuous debate and discussion over the years. It traces the evolution of marketing mix components and the transformation of the marketing paradigm as society, technology, media, information and money have changed. A significant evolution of technology has changed the face of marketing. The paper uses inputs from marketing experts to trace the all-encompassing and unstoppable expansion of cyberspace that is changing every single dimension of consumers' lifestyles. The paper outlines the acceleration of the information revolution with the advent of the 'Read-Write Web' or 'Web 2.0'. Within this emergent virtual domain, corporate blogs, online communities, social networks and wikis have redefined the routine lives of individuals and changed the way people relate to information, brands, other people and even themselves. The discussion further proceeds to address three important issues facing the world of marketing today: The implications of today's technologically inspired environment for marketing in the twenty-first century, the conceptualization of a customer mix as a pre-requisite for the marketing mix and, in conclusion, finally proposes an update to the marketing mix itself. In addition to this, the paper also traces the incorporation of the concepts of relationship marketing, customer relationship management, co-creation, salesforce automation and digital marketing in current-day marketing environments. © 2016 MACMILLAN PUBLISHERS LTD.},
author_keywords={customer relationship management;  marketing mix;  marketing planning},
references={Culliton, J.W., (1948) The Management of Marketing Costs, , Harvard University Press Boston; Borden, N.H., The concept of the marketing mix (1964) Journal of Advertising Research, 4, pp. 2-7. , June; McCarthy, E.J., (1960) Basic Marketing: A Managerial Approach, , Richard D Irwin Homewood, IL; Hartley, R.F., (1976) Marketing Fundamentals, , 3rd edn Dun-Donnelley, New York; Van Waterschoot, W., Van Den Bulte, C., The 4P classification of the marketing mix revisited (1992) Journal of Marketing, 56, pp. 83-93. , October; Dewitt, G., Winning a place in the marketing mix (1974) Public Relations Journal, 30 (8), pp. 20-21. , August; Schultz, D.E., Tannenbaum, S.J., Lauterborn, R.F., (1993) The New Marketing Paradigm-Integrated Marketing Communication, pp. 12-13. , NTC Business Books, Chicago, IL; Shapiro, B.P., Rejuvenating the marketing mix (1985) Harvard Business Review, 63 (5), pp. 8-34; Shostak, L., Breaking free from product marketing (1977) Journal of Marketing, pp. 73-80. , April; Booms, B.H., Bitner, M.J., Marketing strategies and organizational structures for service firms (1981) Marketing of Services, American Marketing Association, , in Donnelly, J. H. and George, W. R. , Chicago; Kotler, P., Keller, K.L., (2012) Marketing Management, , 14th edn Pearson Education, London; Varadarajan, P.R., Menon, A., Cause-related marketing: A co-Alignment of marketing strategy and corporate philanthropy (1988) Journal of Marketing, 52, pp. 58-74; Ries, A., Trout, J., (1981) Positioning-The Battle for Your Mind, , McGraw-Hill Professional, New York; Hayden, J.C., (2007) Get Clients Now! AmericanMarketing Association, , AMACOM Books, New York; Jackson, G., (2000) Unpublished Lecture Notes; (2015) Global Partners Conclave, , Ghaziabad, India 1-2 February Institute of Management Technology; Gronroos, C., A service quality model and its marketing implications (1984) European Journal of Marketing, 18 (4), pp. 36-44; Friedman, M., (1970) The Social Responsibility of Business Is to Increase Its Profits, , The New York Times Magazine, 13 September; McCarthy, E.J., (1975) Basic Marketing: A Managerial Approach, p. 37. , 5th edn. Richard D Irwin Homewood, IL; Lauterborn, B., New marketing litany: Four Ps passé: C-words take over (1990) Advertising Age, 62 (41), p. 26; Dolan, R.J., Note on marketing strategy (1997) Harvard Business School, , Teaching Note 9-598-061; Shimizu, K., (2003) Professor Koichi Shimuzus 7Cs Compass Model (In Japanese), , http://www.josai.ac.jp/~shimizu/essence/Professor%20Koichi%20Shimizus%207Cs%20Compass%20Model.html, published by Josai University Graduate School of Business Administration, Japan, accessed 15 January 2015; Kissinger, H., (2014) World Order, pp. 341-342. , Allen Lane New York; Jain, N., Ahuja, V., Segmenting consumers online using K-means cluster analysis (2015) International Journal of Logistics Economics and Globalization, Inderscience, pp. 161-178; Lawson-Body, A., Moez, L., The impact of customer relationship management on customer loyalty: The moderating role of web site characteristics (2004) Journal of Computer Mediated Communication, 6 (4); (2013) Burberry Kisses-A Letter to Your Loved One, Sealed with A Digital Kiss, , https://www.thinkwithgoogle.com/campaigns/burberry-kisses.html, Grow accessed 18 December 2015; Agarwal, P., The effects of brand relationship norms on consumer attitudes and behaviour (2004) Journal of Consumer Research, 31 (1), pp. 87-101; Sheth, J.N., Parvatiyar, A., Relationship marketing in consumer markets-Antecedents and consequences (1995) Journal of the Academy of Marketing Science, 23 (4), pp. 278-281; Shainesh, G., Sheth, J.N., (2009) Customer Relationship Management-A Strategic Perspective, pp. 30-45. , Macmillan London; Mithas, S., Krishnan, M.S., Fornell, C., Why do customer relationship management applications affect customer satisfaction? (2005) Journal of Marketing, 69 (4), pp. 201-209; Jain, N., Ahuja, V., Medury, Y., Internet marketing and consumers online: Identification of website attributes catering to specific consumer intents in a digital paradigm (2012) International Journal of Online Marketing, 2 (3), pp. 69-81; Ember, S., Steel, E., (2015) Pepsi Updates Its Challenge Campaign for A Social Media Generation, , International New York Times, 12 March},
correspondence_address1={Ahuja, V.; Jaypee Business School, A-10, Sector-62, India; email: vandana.ahuja@jiit.ac.in},
publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Singer2006,
author={Singer, J.G.},
title={Systems marketing for the information age},
journal={MIT Sloan Management Review},
year={2006},
volume={48},
number={1},
pages={96+95},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-33750289398&partnerID=40&md5=42c2693a9f994aec4426345a5d2b4edc},
affiliation={Blue Spoon Consulting},
abstract={Globalization, at its core, is about a new operating theory fo the world bases on connectedeness between, across, above, below and through preexisting political, social, economic, thematic, geographic and security boundaries. The connections and interactions can be so intense and transformative, says the author, that we can no longer distinguish between actors and their enviroument. Advances in telecommunication have linked the information and economic domains of customer, competitor and collaborator as never before. And, because all players have access to virually the same information and information techologies, and can therefore equally target a demographic with precision, there is no compelling competitive advantage in any digital marketing capability. At the end of the day, marketers confront the same dilemma they turned to the Internet and information techology to solve: consumers opting out in ever grater numbers. To grow a business today, says the author, companies must take a marketing ecosystems view, which shifts away from the logic of "brand" as the primary unit for business strategy. Cititng Microsoft, Google, AT&T and McKinsey, among others, the author suggests that the only sensible way for a company to compete is not by offering new products with similar functional attributes, but by being better that its rivals at molding the ecosystem in which the copetition takes place. copyright © Massachusetts Institute of Techology, 2006. All rights reserved.},
correspondence_address1={Singer, J.G.; Blue Spoon Consultingemail: john@bluespoonconsulting.com},
issn={15329194},
language={English},
abbrev_source_title={MIT Sloan Manage. Rev.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Hughes2019,
author={Hughes, T. and Vafeas, M.},
title={Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation},
journal={Journal of Business-to-Business Marketing},
year={2019},
doi={10.1080/1051712X.2019.1611080},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065654578&doi=10.1080%2f1051712X.2019.1611080&partnerID=40&md5=e692a0151117baa7aee4086800f5046e},
affiliation={Bristol Business School, University of the West of England, Bristol, United Kingdom},
abstract={Purpose: To explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process. The theoretical framework of the research relates to value co-creation in the service-for-service provision, a fundamental aspect of Service-Dominant Logic (S-D Logic) theory. Methodology/approach: The research was exploratory, primarily using qualitative methods. In addition, some quantitative survey data have also been included to demonstrate greater generalizability on certain key questions. Building on dyadic research with clients and their agencies, the current research includes a survey of agencies; interviews with clients and a follow up survey with clients. Findings: The nature of service-for-service provision between clients and agencies is outlined. Many aspects of service are equally likely to be internally or externally provided. This high crossover particularly relates to supporting aspects of digital marketing. While much digital marketing appears to have initially been provided externally there seems to be a trend to bring these aspects of service in-house. The views of clients and agencies on their relationship, as being either transactional or a partnership, appears to be related to the degree of service required and provided. Research implications: A service-for-service perspective is instructive in considering how changes in the external environment are impacting on what is done by agencies and what is done by clients. This new approach has the potential to enhance existing relationship based research in this context. The services required by clients depend on the resources that they already possess. Therefore, it is the absence of an operant resource that leads to the need for external service provision and in turn requires co-creation. Practical implications: There are no hard and fast rules on what is provided by the agency and what is provided in-house. This relates particularly to digital aspects of marketing and suggests that the level of crossover is higher than historically. With digital media becoming such an important aspect of communicating with customers, this is particularly significant in considering the nature of the relationship between agency and client and whether it is seen as a partnership or transactional. Originality/value/contribution: Historically, the dominant approach to analyzing agency/clients has been to focus on relationships. Taking a service-for-service approach is novel and relevant in analyzing a context in which digitization and media fragmentation has caused significant changes and where the perspectives of S-D Logic have the potential to provide new insights, explaining aspects that are not covered by taking purely a relationship approach. The contribution to S-D Logic is at the level of midrange theory development, through applying ideas from S-D–Logic in the context of the application, helping to refine and add to the credibility of the theory. This exploration of the co-creation of value between clients and their agencies demonstrates the applicability of a framework from S-D Logic in a context that is an important part of marketing management. © 2019, © 2019 Taylor & Francis Group, LLC.},
author_keywords={client/agency relationships;  Co-creation of value;  service-dominant logic},
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(2008) Journal of Advertising, 37 (4), pp. 35-45; Zolkiewski, J., Burton, J., Stratoudaki, S., The delicate power balance in advertising agency–client relationships: Partnership or battleground? The case of the greek advertising market (2008) Journal of Consumer Behaviour, 7 (4), pp. 315-332},
correspondence_address1={Hughes, T.; Bristol Business School, University of the West of England, Frenchay Campus, Coldharbour Lane, United Kingdom; email: tim.hughes@uwe.ac.uk},
publisher={Routledge},
issn={1051712X},
language={English},
abbrev_source_title={J. Bus. Bus. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ballestar2019589,
author={Ballestar, M.T. and Grau-Carles, P. and Sainz, J.},
title={Predicting customer quality in e-commerce social networks: a machine learning approach},
journal={Review of Managerial Science},
year={2019},
volume={13},
number={3},
pages={589-603},
doi={10.1007/s11846-018-0316-x},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058443182&doi=10.1007%2fs11846-018-0316-x&partnerID=40&md5=8732e71e75944c58b93a14f1094f1e86},
affiliation={ESIC Business & Marketing School, Madrid, Spain; Rey Juan Carlos University, Madrid, Spain; Institute of Policy Research, University of Bath, Bath, United Kingdom},
abstract={The digital transformation of companies is having a major impact on all business areas, especially marketing, where audiences are most volatile and loyalty is at its scarcest. Many large retail brands try to keep their client base interested by becoming partners in cashback websites. These websites are based on a specific type of affiliate marketing whereby customers access a wide range of merchants and obtain financial rewards based on their activities. Besides using this mix of traditional marketing strategies, cashback websites attract new target customers and increase existing customers’ loyalty through recommendations, using a word-of-mouth marketing strategy built on economic incentives for users who refer others to these sites. The literature shows that this strategy is one of the major areas of success of this business model because customers who join following recommendation are more active and are therefore more profitable and loyal to the brand. Nevertheless, the new users who are referred to these sites vary considerably in terms of the number of transactions they make on the site. This study advances research on the design of recommendation-based digital marketing strategies by providing companies with a predictive model. This model uses data science, including machine learning methods and big data, to personalize financial incentives for users based on the quality of the new customers they refer to the cashback website. Companies can thus optimize and maximize the return on their marketing investment. © 2018, Springer-Verlag GmbH Germany, part of Springer Nature.},
author_keywords={62;  68;  91;  Artificial neural network;  Cashback;  E-commerce;  Machine learning;  Predictive model;  Social network},
references={Altinkemer, K., Ozcelik, Y., Cash-back rewards versus equity-based electronic loyalty programs in e-commerce (2009) Inf Syst e-Bus Manag, 7 (1), pp. 39-55; Ballestar, M.T., Grau-Carles, P., Sainz, J., Consumer behavior on cashback websites: network strategies (2016) J Bus Res, 69 (6), pp. 2101-2107; Ballestar, M.T., Sainz, J., Torrent-Sellens, J., Social networks on cashback websites (2016) Psychol Mark, 33 (12), pp. 1039-1045; Ballestar, M.T., Grau-Carles, P., Sainz, J., Customer segmentation in e-commerce: applications to the cashback business model (2017) J Bus Res, 88, pp. 407-414; Brynjolfsson, E., Rock, D., Syverson, C., Artificial intelligence and the modern productivity paradox: a clash of expectations and statistics (2017) Economics of artificial intelligence, , Agrawal A, Gans J, Goldfarb A, (eds), University of Chicago Press, Chicago; Chen, Y., Ghosh, A., Mcafee, R.P., Pennock, D., Sharing online advertising revenue with consumers (2008) Internet and network economics, pp. 556-565. , Papadimitrou C, Zhang S, (eds), Springer, Berlin; Chung, P., Soltoggio, A., Dawson, C., Meng, Q., Pain, M., (2016) Proceedings of the 10th international symposium on computer science in sports (ISCSS) 392, , Springer International Publishing, Cham; Duffy, D.L., Affiliate marketing and its impact on e-commerce (2005) J Consum Mark, 22 (3), pp. 161-163; Dželihodžić, A., Đonko, D., Comparison of ensemble classification techniques and single classifiers performance for customer credit assessment (2016) Model Artif Intell, 11 (3), pp. 140-150; Eggers, F., Hatak, I., Kraus, S., Niemand, T., Technologies that support marketing and market development in SMEs—evidence from social networks (2017) J Small Bus Manag, 55 (2), pp. 270-302; Flexer, A., Statistical evaluation of neural networks experiments: Minimum requirements and current practice (1996) Proceedings of the 13Th European Meeting on Cybernetics and Systems Research, 2, pp. 1005-1008. , Austria; Fu, T., Chen, Y., Qin, Z., Guo, L., Percolation on shopping and cashback electronic commerce networks (2013) Phys A Stat Mech Appl, 392 (12), pp. 2807-2820; Ganganwar, V., An overview of classification algorithms for imbalanced datasets (2012) Int J Emerg Technol Adv Eng, 2 (4), pp. 42-47; García-Fernández, J., Gálvez-Ruiz, P., Vélez-Colon, L., Ortega-Gutiérrez, J., Fernández-Gavira, J., Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain (2018) Econ Res, 31 (1), pp. 1042-1058; Guo, H., Viktor, H.L., Learning from imbalanced data sets with boosting and data generation: the databoost-im approach (2004) SIGKDD Explor, 6 (1), pp. 30-39; Harmeling, C.M., Moffett, J.W., Arnold, M.J., Carlson, B.D., Toward a theory of customer engagement marketing (2017) J Acad Mark Sci, 45 (3), pp. 312-335; Ho, Y.-C., Ho, Y.-J., Tan, Y., Online cashback pricing: A new affiliate strategy for e-business (2013) Proceedings of the 34Th International Conference on Information Systems (ICIS); Ho, Y., Ho, Y., Tan, Y., Online cash-back shopping: implications for consumers and e-businesses (2017) Inf Syst Res, 28 (2), pp. 250-264; Hoge, P., Shopping site ebates rings up revenue growth (2011) San Francisco Business Times, , http://www.bizjournals.com/sanfrancisco/print-edition/2011/05/20/shopping-site-ebates-rings-up-revenue.html?page=all, Accessed 20 May 2011; Homburg, C., Droll, M., Totzek, D., Customer prioritization: does it pay off, and how should it be implemented? 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Online social networks and news consumption on external websites (2017) J Interact Mark, 37, pp. 117-132; Monaghan, S., Gunnigle, P., Lavelle, J., Firm-location dynamics and subnational institutions: creating a framework for collocation advantages (2018) Ind Innov, 25 (3), pp. 242-263; Moustafa, A., (2017) Computational models of brain and behavior, , Wiley, Hoboken; Paliwal, M., Kumar, U.A., Neural networks and statistical techniques: a review of applications (2009) Expert Syst Appl, 36 (1), pp. 2-17; Roig-Tierno, N., Kraus, S., Cruz, S., The relation between coopetition and innovation/entrepreneurship (2018) Rev Manag Sci, 12 (2), pp. 379-383; Rust, R.T., Chung, T.S., Marketing models of service and relationships (2006) Mark Sci, 25 (6), pp. 560-580; Ryu, J.S., Fortenberry, S., Understanding young consumers’ personal-level cultural orientation and shopping intentions: implications for small-town retailers (2017) J Small Bus Strateg, 27 (3), pp. 1-8; Shaffer, G., Zhang, Z.J., Competitive coupon targeting (1995) Mark Sci, 14 (4), pp. 395-416; Suchánek, P., Králová, M., Customer satisfaction and different evaluation of it by companies (2018) Econ Res, 31 (1), pp. 1330-1350; Sun, Y., Wong, A.K., Kamel, M.S., Classification of imbalanced data: a review (2009) Int J Pattern Recognit Artif Intell, 23 (4), pp. 687-719; Tu, J.V., Advantages and disadvantages of using artificial neural networks versus logistic regression for predicting medical outcomes (1996) J Clin Epidemiol, 49 (11), pp. 1225-1231; Vana, P., Lambrecht, A., Bertini, M., Cashback is cash forward: Delaying a discount to increase future spending (2018) J Market Res, , forthcoming; Wang, J., Kusiak, A., (2000) Computational intelligence in manufacturing handbook, , CRC Press, Boca Raton; Yin, L., Ge, Y., Xiao, K., Wang, X., Quan, X., Feature selection for high-dimensional imbalanced data (2013) Neurocomputing, 105, pp. 3-11},
correspondence_address1={Ballestar, M.T.; ESIC Business & Marketing SchoolSpain; email: mariateresa.ballestar@esic.edu},
publisher={Springer Verlag},
issn={18636683},
language={English},
abbrev_source_title={Rev. Manage. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ang20182075,
author={Ang, T. and Wei, S. and Anaza, N.A.},
title={Livestreaming vs pre-recorded: How social viewing strategies impact consumers’ viewing experiences and behavioral intentions},
journal={European Journal of Marketing},
year={2018},
volume={52},
number={9-10},
pages={2075-2104},
doi={10.1108/EJM-09-2017-0576},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053665850&doi=10.1108%2fEJM-09-2017-0576&partnerID=40&md5=a45dfbd30e7ecee1e54434d77ace7ae6},
affiliation={College of Business and Administration, Texas A&M University Central Texas, Killeen, TX, United States; College of Business, Southern Illinois University, Carbondale, IL, United States},
abstract={Purpose: Marketing researchers currently lack a systematic and empirical understanding of digital social viewing strategies. Drawing on social impact theory, this study aims to investigate if and how firm-initiated digital social viewing strategies (livestreaming vs pre-recorded) influence consumer viewing experiences and consequential behavioral intentions. Design/methodology/approach: A scenario-based experiment was conducted with 462 participants. The study involved social viewing strategies in a new product launch context. Data were analyzed using structural equation modeling. Findings: This study demonstrates that social influence cues (social presence and synchronicity) inherent in a livestreaming strategy induce a more authentic consumer viewing experience than a pre-recorded strategy, which in turn increases consumers’ searching and subscribing intention. However, a company’s social viewing strategy does not moderate the effect of search and subscribe intention on purchase intention. Research limitations/implications: This study extends the application of social impact theory by showing that social presence and synchronicity impact authentic consumer viewing experiences, which influence consumers’ searching, subscribing and purchasing intention. Practical implications: This study validates the importance of using social viewing as a viable digital marketing strategy for practitioners. The paper provides marketers ways to increase consumer purchase intention via livestreaming marketing content, particularly for new products. Originality/value: This study extends the traditional research on social viewing into the realm of digital social viewing. It is among the first to delineate the advantages of both livestreaming and pre-recorded social viewing approaches. © 2018, Emerald Publishing Limited.},
author_keywords={Livestreaming;  Pre-recorded;  Purchase intention;  Social viewing},
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correspondence_address1={Ang, T.; College of Business and Administration, Texas A&M University Central TexasUnited States; email: tyson.ang@tamuct.edu},
publisher={Emerald Group Publishing Ltd.},
issn={03090566},
language={English},
abbrev_source_title={Eur. J. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Bassamzadeh2017369,
author={Bassamzadeh, N. and Ghanem, R.},
title={Multiscale stochastic prediction of electricity demand in smart grids using Bayesian networks},
journal={Applied Energy},
year={2017},
volume={193},
pages={369-380},
doi={10.1016/j.apenergy.2017.01.017},
note={cited By 17},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85014012199&doi=10.1016%2fj.apenergy.2017.01.017&partnerID=40&md5=ff89e8015fd9ae2f3bf6979396c2abb3},
affiliation={Department of Civil Engineering, University of Southern California, Los Angeles, CA  90089, United States; Viterbi School of Engineering, University of Southern California, Los Angeles, CA  90089, United States},
abstract={Demand management in residential buildings is a key component toward sustainability and efficiency in urban environments. The recent advancements in sensor based technologies hold the promise of novel energy consumption models that can better characterize the underlying patterns. In this paper, we propose a probabilistic data-driven predictive model for consumption forecasting in residential buildings. The model is based on Bayesian network (BN) framework which is able to discover dependency relations between contributing variables. Thus, we can relax the assumptions that are often made in traditional forecasting models. Moreover, we are able to efficiently capture the uncertainties in input variables and quantify their effect on the system output. We test our proposed approach to the data provided by Pacific Northwest National Lab (PNNL) which has been collected through a pilot Smart Grid project. We examine the performance of our model in a multiscale setting by considering various temporal (i.e., 15 min, hourly intervals) and spatial (i.e., all households in a region, each household) resolutions for analyzing data. Demand forecasting at the individual households’ levels is a first step toward designing personalized and targeted policies for each customer. While this is a widely studied topic in digital marketing, few researches have been done in the energy sector. The results indicate that Bayesian networks can be efficiently used for probabilistic energy modeling in residential buildings by discovering the dependencies between variables. © 2017 Elsevier Ltd},
author_keywords={Bayesian networks;  Forecasting;  Machine learning;  Prediction;  Probabilistic modeling;  Smart grid},
keywords={Barium compounds;  Electric power transmission networks;  Energy utilization;  Forecasting;  Housing;  Knowledge based systems;  Learning systems;  Smart power grids;  Stochastic systems, Dependency relation;  Electricity demands;  Energy consumption model;  Forecasting models;  Predictive modeling;  Probabilistic modeling;  Residential building;  Smart grid, Bayesian networks, Bayesian analysis;  building;  demand analysis;  energy efficiency;  fuel consumption;  machine learning;  performance assessment;  prediction;  probability;  stochasticity;  sustainability;  urban area, Pacific Northwest},
references={Taylor, J.W., De Menezes, L.M., McSharry, P.E., A comparison of univariate methods for forecasting electricity demand up to a day ahead (2006) Int J Forecast, 22, pp. 1-16; Hagan, M.T., Behr, S.M., The time series approach to short term load forecasting (1987) IEEE Trans Power Syst, 2, pp. 785-791; Hosking, J., Natarajan, R., Ghosh, S., Subramanian, S., Zhang, X., Short-term forecasting of the daily load curve for residential electricity usage in the smart grid (2013) Appl Stochas Models Business Indus, 29, pp. 604-620; Edwards, R.E., New, J., Parker, L.E., Predicting future hourly residential electrical consumption: a machine learning case study (2012) Energy Build, 49, pp. 591-603; Yun, Z., Quan, Z., Caixin, S., Shaolan, L., Yuming, L., Yang, S., Rbf neural network and anfis-based short-term load forecasting approach in real-time price environment (2008) IEEE Trans Power Syst, 23, pp. 853-858; Alfares, H.K., Nazeeruddin, M., Electric load forecasting: literature survey and classification of methods (2002) Int J Syst Sci, 33, pp. 23-34; Edwards, R.E., New, J., Parker, L.E., Predicting future hourly residential electrical consumption: a machine learning case study (2012) Energy Build, 49, pp. 591-603; Wong, S.L., Wan, K.K., Lam, T.N., Artificial neural networks for energy analysis of office buildings with daylighting (2010) Appl Energy, 87, pp. 551-557; Kialashaki, A., Reisel, J.R., Modeling of the energy demand of the residential sector in the united states using regression models and artificial neural networks (2013) Appl Energy, 108, pp. 271-280; Ghasemi, A., Shayeghi, H., Moradzadeh, M., Nooshyar, M., A novel hybrid algorithm for electricity price and load forecasting in smart grids with demand-side management (2016) Appl Energy, 177, pp. 40-59; Li, Q., Meng, Q., Cai, J., Yoshino, H., Mochida, A., Applying support vector machine to predict hourly cooling load in the building (2009) Appl Energy, 86, pp. 2249-2256; Li, K., Su, H., Chu, J., Forecasting building energy consumption using neural networks and hybrid neuro-fuzzy system: a comparative study (2011) Energy Build, 43, pp. 2893-2899; Sevlian, R., Rajagopal, R., 1404.0058, Short term electricity load forecasting on varying levels of aggregation; 2014. arXiv:; Jain, R.K., Smith, K.M., Culligan, P.J., Taylor, J.E., Forecasting energy consumption of multi-family residential buildings using support vector regression: investigating the impact of temporal and spatial monitoring granularity on performance accuracy (2014) Appl Energy, 123, pp. 168-178; Chehouri, A., Younes, R., Ilinca, A., Perron, J., Review of performance optimization techniques applied to wind turbines (2015) Appl Energy, 142, pp. 361-388; Hong, T., Fan, S., Probabilistic electric load forecasting: a tutorial review (2016) Int J Forecast, 32, pp. 914-938; Mori, H., Ohmi, M., Probabilistic short-term load forecasting with gaussian processes (2005) Proceedings of the 13th international conference on, intelligent systems application to power systems, , IEEE 6 pp; Fan, S., Hyndman, R.J., Short-term load forecasting based on a semi-parametric additive model (2012) IEEE Trans Power Syst, 27, pp. 134-141; Bracale, A., Caramia, P., Carpinelli, G., Di Fazio, A.R., Varilone, P., A bayesian-based approach for a short-term steady-state forecast of a smart grid (2013) IEEE Trans Smart Grid, 4, pp. 1760-1771; Vlachopoulou, M., Chin, G., Fuller, J.C., Lu, S., Kalsi, K., Model for aggregated water heater load using dynamic bayesian networks; 2012; Pearl, J., Probabilistic reasoning in intelligent systems: networks of plausible inference (2014), Morgan Kaufman; Heckerman, D., A tutorial on learning with Bayesian networks (1998), Springer; Langseth, H., Portinale, L., Bayesian networks in reliability (2007) Reliab Eng Syst Safety, 92, pp. 92-108; Cormen, T.H., Introduction to algorithms; 2009; Murphy, K.P., Machine learning: a probabilistic perspective (2012), MIT press; Nielsen, T.D., Jensen, F.V., Bayesian networks and decision graphs (2009), Springer Science & Business Media; Lam, W., Bacchus, F., Learning Bayesian belief networks: an approach based on the mdl principle (1994) Comput Intell, 10, pp. 269-293; Friedman, N., Goldszmidt, M., Learning Bayesian networks with local structure (1998) Learning in graphical models, pp. 421-459. , Springer; Cooper, G.F., Herskovits, E., A Bayesian method for the induction of probabilistic networks from data (1992) Machine Learn, 9, pp. 309-347; Heckerman, D., Geiger, D., Chickering, D.M., Learning Bayesian networks: the combination of knowledge and statistical data (1995) Machine Learn, 20, pp. 197-243; Zhang, N.L., Poole, D., Exploiting causal independence in Bayesian network inference (1996) JAIR, 5, pp. 301-328; Shafer, G.R., Shenoy, P.P., Probability propagation (1990) Ann Math Artif Intell, 2, pp. 327-351; Lauritzen, S.L., Spiegelhalter, D.J., Local computations with probabilities on graphical structures and their application to expert systems (1988) J Roy Stat Soc, Ser B (Methodol), pp. 157-224; Henrion, M., Propagation of uncertainty by probabilistic logic sampling in Bayes networks. In: Uncertainty in artificial intelligence, vol. 2; 1988. p. 149–164; Fung, R., Chang, K.-C., 1304.1504, Weighing and integrating evidence for stochastic simulation in Bayesian networks; 2013. arXiv:; Gilks, W.R., Thomas, A., Spiegelhalter, D.J., A language and program for complex Bayesian modelling (1994) Statistician, pp. 169-177; Scutari, M., Learning Bayesian networks with the bnlearn R package (2010) J Stat Softw, 35, pp. 1-22; Nagarajan, R., Scutari, M., Lèbre, S., (2013) Bayesian networks in R with applications in systems biology, 48. , Springer; Chassin, D.P., Olympic peninsula demonstration testbed results. Technical report (2010), Pacific Northwest National Laboratory; Fayyad, U.M., Irani, K.B., Multi-interval discretization of continuous-valued attributes for classification learning (1993) Proceedings of the 13th international joint conference on artificial intelligence, pp. 1022-1029. , Morgan Kaufmann Publishers Inc; Højsgaard, S., Graphical independence networks with the gRain package for R (2012) J Stat Softw, 46, pp. 1-26; Geiger, D., Heckerman, D., Learning Gaussian networks (1994) Proceedings of the tenth international conference on uncertainty in artificial intelligence, pp. 235-243. , Morgan Kaufmann Publishers Inc},
correspondence_address1={Bassamzadeh, N.; Department of Civil Engineering, University of Southern CaliforniaUnited States; email: Bassamza@usc.edu},
publisher={Elsevier Ltd},
issn={03062619},
coden={APEND},
language={English},
abbrev_source_title={Appl. Energy},
document_type={Article},
source={Scopus},
}

@ARTICLE{Trusov2016405,
author={Trusov, M. and Ma, L. and Jamal, Z.},
title={Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting},
journal={Marketing Science},
year={2016},
volume={35},
number={3},
pages={405-426},
doi={10.1287/mksc.2015.0956},
note={cited By 22},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969862472&doi=10.1287%2fmksc.2015.0956&partnerID=40&md5=5c6d08f9dc8ac66b1dfe82dd3db6e02d},
affiliation={Robert H. Smith School of Business, University of Maryland, College Park, MD  20742, United States; HP Inc., Palo Alto, CA  94034, United States},
abstract={User profile is a summary of a consumer’s interests and preferences revealed through the consumer’s online activity. It is a fundamental component of numerous applications in digital marketing. McKinsey & Company view online user profiling as one of the promising opportunities companies should take advantage of to unlock “big data’s” potential. This paper proposes a modeling approach that uncovers individual user profiles from online surfing data and allows online businesses to make profile predictions when limited information is available. The approach is easily parallelized and scales well for processing massive records of user online activity. We demonstrate application of our approach to customer-base analysis and display advertising. Our empirical analysis uncovers easy-to-interpret behavior profiles and describes the distribution of such profiles. Furthermore, it reveals that even for information-rich online firms profile inference that is based solely on their internal data may produce biased results. We find that although search engines cover smaller portions of consumer Web visits than major advertising networks, their data is of higher quality. Thus, even with the smaller information set, search engines can effectively recover consumer behavioral profiles. We also show that temporal limitations imposed on individual-level tracking abilities are likely to have a differential impact across major online businesses, and that our approach is particularly effective for temporally limited data. Using economic simulation we demonstrate potential gains the proposed model may offer a firm if used in individual-level targeting of display ads. © 2016 INFORMS.},
author_keywords={Behavioral targeting;  Big data;  Internet marketing;  Topic models;  User profiling},
references={Ahmed, A., Aly, M., Gonzalez, J., Narayanamurthy, S., Smola, A., Scalable inference in latent variable models (2012) Proc. Fifth ACM Internat. Conf. Web Search Data Mining, pp. 123-132; Ansari, A., Mela, C.F., E-customization (2003) J. Marketing Res., 40, pp. 131-146; Blei, D.M., Lafferty, J.D., A correlated topic model of science (2007) Ann. Appl. Statist, 1, pp. 17-35; Blei, D.M., Ng, A.Y., Jordan, M.I., Latent Dirichlet allocation (2003) J. Machine Learning Res, 3, pp. 993-1022; Bodapati, A.V., Recommendation systems with purchase data (2008) J. Marketing Res, 45, pp. 77-93; Danaher, P.J., Modeling page views across multiple websites with an application to Internet reach and frequency prediction (2007) Marketing Sci, 26 (3), pp. 422-437; Danaher, P.J., Smith, M.S., Modeling multivariate distributions using copulas: Applications in marketing (2011) Marketing Sci, 30 (1), pp. 4-21; (2014) U.S. Mobile Ad Dollars Shift to Search Apps, , http://www.emarketer.com/Article/US-Mobile-Ad-Dollars-Shift-Search-Apps/1010898, eMarketer, (June 5; (2014) U.S. Programmatic Ad Spend Tops $10 Billion This Year, , http://www.emarketer.com/Article/US-Programmatic-Ad-Spend-Tops-10-Billion-This-Year-Double-by-2016/1011312, eMarketer, double by 2016. (October 16); Ghose, A., Yang, S., An empirical analysis of search engine advertising: Sponsored search in electronic markets (2009) Management Sci, 55 (10), pp. 1605-1622; Ghose, A., Ipeirotis, P.G., Li, B., Designing ranking systems for hotels on travel search engines by mining user-generated and crowd-sourced content (2012) Marketing Sci, 31 (3), pp. 493-520; Goldfarb, A., Tucker, C., Privacy regulation and online advertising (2011) Management Sci, 57 (1), pp. 57-71; Griffiths, T.L., Steyvers, M., Finding scientific topics (2004) Proc. Natl. Acad. Sci. USA, 101 (1), pp. 5228-5235; Hauser, J.R., Urban, G.L., Liberali, G., Braun, M., Website morphing (2009) Marketing Sci, 28 (2), pp. 202-224; Hazan, E., Banfi, F., (2013) Leveraging big data to optimize digital marketing, , http://www.mckinseyonmarketingandsales.com/leveraging-big-data-to-optimize-digital-marketing; Hofmann, T., Probabilistic latent semantic indexing (1999) Proc. 22Nd Annual Internat. ACM SIGIR Conf. Res. Development Inform, , Retrieval, 1999; (2014) Internetlivestat.Com, , http://www.internetlivestats.com/internet-users-by-country/, Internet users by country; Jerath, K., Ma, L., Park, Y.-H., Consumer click behavior at a search engine: The role of keyword popularity (2014) J. Marketing Res, 51 (4), pp. 480-486; Johnson, E.J., Moe, W.W., Fader, P.S., Bellman, S., Lohse, J., On the depth and dynamics of world wide Web shopping behavior (2004) Management Sci, 50 (3), pp. 299-308; Johnston, M., (2014) Display Ad CPM Rates, , http://monetizepros.com/cpm-rate-guide/display/; Lambrecht, A., Tucker, C., When does retargeting work? Information specificity in online advertising (2013) J. Marketing Res, 50 (5), pp. 561-576; Li, S., Liechty, J.C., Montgomery, A.L., (2015) Modeling Category Viewership of Web Users with Multivariate Count Models, , Working paper, Carnegie Mellon University, Pittsburgh; Marshall, J., U.S. online display ad spending will nearly double by 2019 (2014) Wall Street Journal, , http://blogs.wsj.com/cmo/2014/10/06/forrester-us-online-display-ad-spending-will-nearly-double-by-2019/, (October 6); Moe, W.W., Buying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstream (2003) J. Consumer Psych, 13 (12), pp. 29-40; Moe, W.W., Fader, P.S., Dynamic conversion behavior at ecommerce sites (2004) Marketing Sci, 50 (3), pp. 326-335; Papadimitriou, C.H., Raghavan, P., Tamaki, H., Vempala, S., Latent semantic indexing: A probabilistic analysis (2000) J. Comput. System Sci, 61 (2), pp. 217-235; Park, Y.-H., Fader, P.S., Modeling browsing behavior at multiple websites (2004) Marketing Sci, 23 (3), pp. 280-303; Rutz, O.J., Bucklin, R.E., From generic to branded: A model of spillover in paid search advertising (2011) J. Marketing Res, 48 (1), pp. 87-102; Rutz, O.J., Trusov, M., Bucklin, R.E., Modeling the indirect effect of paid search advertising: Which keywords lead to more future visits? (2011) Marketing Sci, 30 (4), pp. 646-665; Urban, G.L., Liberali, G., Macdonald, E., Bordley, R., Hauser, J.R., Morphing banner advertisements (2014) Marketing Sci, 33 (1), pp. 27-46; Yang, S., Ghose, A., Analyzing the relationship between organic and paid search advertising: Positive, negative or zero interdependence? (2010) Marketing Sci, 29 (4), pp. 602-623},
publisher={INFORMS Inst.for Operations Res.and the Management Sciences},
issn={07322399},
language={English},
abbrev_source_title={Mark. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Randall201426,
author={Randall, R.M.},
title={Agile at IBM: Software developers teach a new dance step to management},
journal={Strategy and Leadership},
year={2014},
volume={42},
number={2},
pages={26-29},
doi={10.1108/SL-01-2014-0003},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84898732918&doi=10.1108%2fSL-01-2014-0003&partnerID=40&md5=7b0ccb1108fff26c6f6af6118c4a08a3},
abstract={Purpose: Explains how companies that are seeking to implement rapid innovation can adopt the Agile software development approach. In Agile, self-organizing teams work in short cycles called "sprints" and develop the features to enable the product to continuously evolve in the light of the experience they gain and through customer feedback. Design/methodology/approach: For insight into how Agile is being implemented at a leading software services firm with clients in hundreds of industries, Strategy & Leadership asked Rob Purdie, Agile Practice Lead for the IBM Design Lab, how Agile software development methods were contributing to the success of IBM's key digital marketing initiatives. Findings: The traditional approach to software development is to define, design, develop and test everything - before delivering anything. With Agile, managers can reduce waste by prioritizing features based on relative business value, evaluating and re-designing as the project proceeds. Practical implications: Agile requires leaders and teams to work and learn through problems, designs and options in an open and transparent environment. It places new demands on technical leaders in terms of negotiation and planning skills. Originality/value: Managers outside the software industry should note that Agile/Scrum is likely to be increasingly essential to the future of product development and manufacturing. Nowadays many products for consumers and businesses include embedded software systems, so developing products in the future will require deeper collaboration across multiple engineering disciplines and marketing teams and familiarity with the Agile approach. © Emerald Group Publishing Limited.},
author_keywords={Agile software development;  Continuous innovation;  IBM Design Lab;  Product development;  Scrum},
references={Denning, S., The Best-Kept Management Secret in the World: Agile (2012) Forbes, , www.forbes.com/sites/stevedenning/2012/04/09/the-best-kept-management-secret-on-the-planet-agile/, note; The IBM Institute for Business Value study in 2012, , www-935.ibm.com/services/us/gbs/thoughtleadership/softwareedge/; Denning, S., Why Agile can be a game changer for managing continuous innovation in many industries (2013) Strategy & Leadership, 41, pp. 5-11},
correspondence_address1={Randall, R. M.},
issn={10878572},
language={English},
abbrev_source_title={Strategy Leadersh.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Simmie2014495,
author={Simmie, D. and Vigliotti, M.G. and Hankin, C.},
title={Ranking twitter influence by combining network centrality and influence observables in an evolutionary model},
journal={Journal of Complex Networks},
year={2014},
volume={2},
number={4},
pages={495-517},
doi={10.1093/comnet/cnu024},
note={cited By 7},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84960131398&doi=10.1093%2fcomnet%2fcnu024&partnerID=40&md5=21c1e887b749035a579c498833bdb089},
affiliation={Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom},
abstract={Influential agents in networks play a pivotal role in information diffusion. Influence may rise or fall quickly over time and thus capturing this evolution of influence is of benefit to a varied number of application domains such as digital marketing, counter-terrorism or policing. In this paper, we investigate the influence of users in programming communities on Twitter. We propose a new model for capturing both time-invariant influence and also temporal influence. The unified model is a combination of network topological methods and observation of influence-relevant events in the network. We provide an application of Hidden Markov Models (HMM) for capturing this effect on the network. There are many possible combinations of influence factors, hence we required a ground-truth for model configuration. We performed a primary survey of our population users to elicit their views on influential users. The survey allowed us to validate the results of our classifier. We introduce a novel reward-based transformation to the Viterbi path of the observed sequences, which provides an overall ranking for users. Our results show an improvement in ranking accuracy over using solely topology-based methods for the particular area of interest we sampled. Utilizing the evolutionary aspect of the HMM, we attempt to predict future states using current evidence. Our prediction algorithm significantly outperforms a collection of naive models, especially in the short term (1-3 weeks). © The authors 2014.},
author_keywords={Forecasting;  Hidden markov models;  Influence;  Social networks},
keywords={Algorithms;  Forecasting;  Markov processes;  Social networking (online);  Surveys;  Terrorism;  Topology, Evolutionary aspects;  Evolutionary models;  Influence;  Information diffusion;  Model configuration;  Network centralities;  Prediction algorithms;  Programming community, Hidden Markov models},
funding_details={Engineering and Physical Sciences Research CouncilEngineering and Physical Sciences Research Council, EPSRC, EP/H023135/1},
funding_text 1={We would like to thank Prof. Martin Odersky for his suggestions in improving the survey and for promoting it to his Twitter followers. We thank the Scala, JVM-based languages and Functional Programming Twitter-based communities for their participation in the survey.},
references={Gonzalez-Bailon, S., Borge-Holthoefer, J., Rivero, A., Moreno, Y., (2011) The dynamics of protest recruitment through an online network, , CoRR, abs/1111.5595; Krebs, V.E., (2002) Uncloaking terrorist networks, , First Monday, 7; Cha, M., Haddadi, H., Benevenuto, F., Gummadi, K.P., Measuring user influence in Twitter: The million follower fallacy (2010) ICWSM 10: Proceedings of International AAAI Conference on Weblogs and Social; Haveliwala, T.H., (2002) Topic-sensitive PageRank, pp. 517-526. , WWW; Weng, J., Lim, E.-P., Jiang, J., He, Q., TwitterRank: finding topic-sensitive influential twitterers (2010) Proceedings of the Third ACM International Conference on Web Search and Data Mining, pp. 261-270. , WSDM '10. New York, NY, USA: ACM; Bakshy, E., Hofman, J.M., Mason, W.A., Watts, D.J., Everyone's an influencer: quantifying influence on twitter (2011) Proceedings of the Fourth ACM International Conference on Web Search and Data Mining, pp. 65-74. , WSDM '11. New York, NY, USA: ACM; Kwak, H., Lee, C., Park, H., Moon, S., What is Twitter, a social network or a news media? (2010) Proceedings of the 19th International Conference on World Wide Web, pp. 591-600. , WWW '10. New York, NY, USA: ACM; Laflin, P., Mantzaris, A., Ainley, F., Otley, A., Grindrod, P., Higham, D., Discovering and validating influence in a dynamic online social network (2013) Social Network Analysis and Mining, 3, pp. 1311-1323; Page, L., Brin, S., Motwani, R., Winograd, T., (1999) The PageRank Citation Ranking: Bringing Order to the Web, , Technical Report 1999-66, Stanford InfoLab; http://www.dmoz.org/; Simmie, D., Vigliotti, M.G., Hankin, C., (2013) Ranking twitter influence by combining network centrality and influence observables in an evolutionary model, pp. 491-498. , SITIS; http://www.scala-lang.org; Backstrom, L., Boldi, P., Rosa, M., Ugander, J., Vigna, S., (2011) Four degrees of separation, , CoRR},
correspondence_address1={Simmie, D.; Imperial College London, South Kensington Campus, United Kingdom; email: d.simmie@imperial.ac.uk},
publisher={Oxford University Press},
issn={20511310},
language={English},
abbrev_source_title={J. Complex Netw.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Capitello2014129,
author={Capitello, R. and Agnoli, L. and Begalli, D. and Codurri, S.},
title={Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study},
journal={EuroMed Journal of Business},
year={2014},
volume={9},
number={2},
pages={129-148},
doi={10.1108/EMJB-10-2013-0046},
note={cited By 17},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84914177540&doi=10.1108%2fEMJB-10-2013-0046&partnerID=40&md5=cf3b6291bf5838b7451c7893c791bc0b},
affiliation={Department of Business Administration, University of Verona, Verona, Italy},
abstract={Purpose - The purpose of this paper is to identify and discuss the web-marketing behavioural models adopted in the wine industry using as case studies several leading Italian wineries. It aims to propose a new methodology to evaluate the impact of web marketing strategies on online brand visibility and image.
Design/methodology/approach - The paper is based on literature review and case study approach. The study uses six leading Italian wineries as case studies, selected by taking into account six strategic profiles: business size, business management, corporate brand reputation, competitive strategy, marketing orientation and marketing budget.
Findings - The proposed structured methodology highlights new key elements that could be implemented in a marketing plan. The research results propose a conceptual three-dimension approach that integrates a business’s strategic orientation with its digital-marketing strategy and its social media tactics. It also includes specific evaluation criteria to measure the impact on the business’s strategic objectives.
Research limitations/implications - The applied research approach should be extended to other business typologies and wine-producing countries to allow the generalisation of results. In addition, the monitoring period should be extended to confirm the reliability of results.
Originality/value - The applied methodology can be adopted more broadly, and it underlines managerial implications that can be extended to the rest of the Italian wine industry, as well as to the parts of the wine sector that are dominated by the presence of SMEs. © Emerald Group Publishing Limited.},
author_keywords={Brand visibility;  Social media;  Strategy;  Web marketing;  Wine},
references={Ang, L., “Community relationship management and social media” (2011) Database Marketing & Customer Strategy Management, 18 (1), pp. 31-38; Bart, Y., Shankar, V., Sultan, F., Urban, G.L., “Are the drivers and role of online trust the same for all web sites and consumers? 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(2010) INIT, E´tudes Marketing et Capital Clients, , www.init-marketing.fr, INIT, available at, (accessed 31 March 2013); Kaplan, A.M., Haenlein, M., “Users of the world, unite! The challenges and opportunities of social media” (2010) Business Horizons, 53 (1), pp. 59-68; Keller, K.L., (2003) Strategic Brand Management, , 2nd ed., Prentice Hall, Upper Saddle River, NJ; Kietzmann, J.H., Hermkens, K., McCarthy, I.P., Silvestre, B.S., “Social media? Get serious! 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Thach, L., “Wine 2.0: The next phase of wine marketing? Exploring US winery adoption of Wine 2.0 components” (2009) Journal of Wine Research, 20 (2), pp. 143-157; Velikova, N., Wilcox, J.B., Dodd, T.H., (2011) Designing effective winery websites: Marketing-oriented versus wine-oriented websites, , http://academyofwinebusiness.com/?page_id¼57, paper presented at the 6th AWBR International Conference, 9-10 June, Bordeaux, available at, (accessed 10 April 2013); Vrontis, D., Thrassou, A., Czinkota, M.R., “Wine marketing: A framework for consumer-centred planning” (2011) Brand Management, 18 (4-5), pp. 245-263; Vrontis, D., Thrassou, A., Rossi, M., “Italian wine firms: Strategic branding and financial performance” (2011) International Journal of Organizational Analysis, 19 (4), pp. 288-304; Wilson, D., Quinton, S., “Let’s talk about wine: Does twitter have value?” (2012) International Journal of Wine Business Research, 24 (4), pp. 271-286; Winer, R.S., “New communications approaches in marketing: Issues and research directions” (2009) Journal of Interactive Marketing, 23 (2), pp. 108-117; Yan, J., “Social media in branding: Fulfilling a need” (2011) Journal of Brand Management, 18 (9), pp. 688-696; Yin, R.K., (2003) Case Study Research: Design and Methods, , 3rd ed., Sage, Thousand Oaks, CA},
correspondence_address1={Begalli, D.; Department of Business Administration, University of VeronaItaly},
publisher={Emerald Group Publishing Ltd.},
issn={14502194},
language={English},
abbrev_source_title={EuroMed Journal of Business},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wolny2014317,
author={Wolny, J. and Charoensuksai, N.},
title={Mapping customer journeys in multichannel decision-making},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2014},
volume={15},
number={4},
pages={317-326},
doi={10.1057/dddmp.2014.24},
note={cited By 27},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84902984409&doi=10.1057%2fdddmp.2014.24&partnerID=40&md5=a4b40e48a7b8c80d25c6ce782c25e930},
affiliation={Academy of Marketing, United Kingdom; Southampton Management School, University of Southampton, United Kingdom},
abstract={This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels. It has since evolved to encompass the proliferating number of channels and media used to formulate, evaluate and execute buying decisions. With the explosion of mobile technologies and social media, multi-channel shopping has indeed become a journey in which customers choose the route they take and which, arguably, needs to be mapped to be understood. Existing consumer decision-making models were developed in pre-internet days and have remained for the most part unquestioned in the digital marketing discourse. Darley, Blankson and Luethge concluded that there is a 'paucity of research on the impact of online environments on decision making', which has also been observed in the multi-channel context. Our study adopts an inductive approach allowing for realistic patterns to emerge of how consumers use and react to different media and channels in their shopping journeys for cosmetics. It therefore provides a threefold contribution: (1) it systematizes what are widely used yet largely misunderstood practices (ZMOT, webrooming and showrooming); (2) it defines the key multi-channel influences across different stages of decision making; and (3) it segments actual customer journeys into three distinct patterns that brands can use to optimize their multi-channel strategies. © 2014 MACMILLAN PUBLISHERS LTD.},
author_keywords={Consumer decision making;  Cosmetics;  Customer journey;  Multi-channel shopping;  Zero moment of truth ZMOT},
references={Dholakia, R.R., Zhao, M., Dholakia, N., Multi-channel retailing: A case study of early experiences (2005) Journal of Interactive Marketing, 19 (2), pp. 63-74; Puccinelli, N.M., Goodstein, R.C., Grewal, D., Price, R., Raghubir, P., Stewart, D., Customer experience management in retailing: Understanding the buying process (2009) Journal of Retailing, 85 (1), pp. 15-30; Darley, W.K., Blankson, C., Luethge, D.J., Toward an integrated framework for online consumer behavior and decision making process: A review (2010) Psychology and Marketing, 27 (2), pp. 94-116; Punj, G., Consumer decision making on the web: A theoretical analysis and research guidelines (2012) Psychology and Marketing, 29 (10), pp. 791-803; Lecinski, J., (2011) Winning the Zero Moment of Truth, , ZMOT), Vook, June, ASIN: B005B1LBS8; (2012) Showrooming is a Valid Concern For Retailers, , http://www.emarketer.com/Article/Showrooming-Valid-Concern-Retailers/ 1008910, EMarketer eMarketer report, 19 March available at accessed 10 February 2014; Smith, K., (2013) Overcoming Showrooming, , http://editd.com/blog/2013/06/overcoming-showrooming, EditD report, 25 June available at accessed 10 February 2014; Butler, M., (2013) Showrooming: Are Retailers Ready To Embrace It?, , http://www.theguardian.com/media-network/media-network-blog/2013/may/09/ showrooming-retail-solution-e-commerce, The Guardian report, 9 May available at accessed 10 February 2014; Philips, C., (2013) Webrooming New Trend Holds Promise For In-Store Sales, , http://www.powerretail.com.au/multi-channel/accenture-seamlessretail- study, Power Retail Report 23 April available at accessed 10 February 2014; Lee, J., (2013) What is Your Favourite Example Of Digital And Physical Integration In Retail Design?, , http://www.designweek.co.uk/voxpop/what-is-your-favourite-example-of- digital-And-physical-integration-in-retail-design/3036522, Designweek report, 23 May available at article, accessed 10 February 2014; Zhang, J., Farris, P.W., Irvin, J.W., Kushwaha, T., Steenburgh, T.J., Weitz, B.A., Crafting integrated multi-channel retailing strategies (2010) Journal of Interactive Marketing, 24 (2), pp. 168-180; Frambach, R.T., Henk, C.R., Trichy, V.K., The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process (2007) Journal of Interactive Marketing, 21 (2), pp. 26-41; Häubl, G., Valerie, T., Consumer decision making in online shopping environments: The effects of interactive decision aids (2000) Marketing Science, 19 (1), pp. 4-21; Hoyer, W.D., A examination of consumer decision making for a common repeat purchase product (1948) Journal of Consumer Research, 11; Tosdal, H.R., (1925) Principles of Personal Selling, , A.W. Shaw Company Chicago; Lavidge, R.J., Gary, A.S., A model for predictive measurements of advertising effectiveness (1961) Journal of Marketing, 25, pp. 59-62; Lambin, J.J., Palda, K.S., Parameter estimates for optimal marketing decisions (1968) RL King Marketing and the New Science of Planning, pp. 69-74. , Marketing Association, Chicago; Evans, M.J., Ahmad, J., Gordon, R.F., (2006) Consumer Behaviour, , John Wiley & Sons, Chichester, UK; Howard, J.A., Sheth, J.N., (1969) Theory of Buyer Behavior, 14. , Wiley, New York; Engel, J.E., Kollat, D., Blackwell, R.D., (1978) Consumer Behavior, , Dryden Press, New York; Teo, T.S.H., Yeong, Y.D., Assessing the consumer decision process in the digital marketplace (2003) Omega, 31 (5), pp. 349-363. , DOI 10.1016/S0305-0483(03)00055-0, PII S0305048303000550; Konuş, U., Verhoef, P.C., Neslin, S.A., Multi-channel shopper segments and their covariates (2008) Journal of Retailing, 84 (4), pp. 398-413; Solomon, M.R., (2002) Consumer Behavior: Buying, Having, and Being, , Prentice Hall, Upper Saddle River, New Jersey; Clark, D., (2013) Using Social Media To Map The Consumer Journey To The Customer Experience, , http://www.mycustomer.com/feature/experience/keys-engagement-mapping- customer-journey-customer-experience/164707, My customer report, 3 May available at accessed 10 February 2014; Molenaar, C., (2010) Shopping 3.0: Shopping, the Internet or Both?, , Gower Publishing, Surrey; Boyatzis, R.E., (1998) Transforming Qualitative Information: Thematic Analysis and Code Development, , SAGE Publications, California},
correspondence_address1={Wolny, J.; Southampton Management School, University of SouthamptonUnited Kingdom; email: j.wolny@soton.ac.uk},
publisher={Palgrave Macmillan Ltd.},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Pant2018119,
author={Pant, G. and Pant, S.},
title={Visibility of corporate websites: The role of information prosociality},
journal={Decision Support Systems},
year={2018},
volume={106},
pages={119-129},
doi={10.1016/j.dss.2017.12.006},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85038882706&doi=10.1016%2fj.dss.2017.12.006&partnerID=40&md5=c9be5a4dca8788860be07b86a0fc5cf4},
affiliation={Department of Management Sciences, University of Iowa, Iowa City, IA  52246, United States; Department of Finance, University of Iowa, Iowa City, IA  52246, United States},
abstract={With an ever expanding content and user base, the Web presents information discovery and consumption challenges for both consumers and producers of information. Producers of information strive for visibility among consumers who have limited attention. Corporate websites are a primary digital marketing channel for firms through which they seek to gain a bigger share of their stakeholders’ (i.e., customers, investors, communities) attention. Using observations spanning several years we study the website visibility, as measured by user traffic, of more than 2500 public firms and its association with properties of corporate websites and the corresponding firms. One property that is of particular interest to us is the availability of “community-engaging” pages, i.e., pages that support blogs or forums on the website or provide links to external social media platforms such as Facebook. These community-engaging pages signify online prosocial services provided by firms. We find that websites with larger number of community-engaging pages are associated with higher visibility. This provides a novel empirical support for the promotion and use of social media content and tools on websites of firms. We also find that websites with more specific content are associated with lower visibility while providing more out-links is associated with higher visibility. We observe these results consistently over time. These associations are observed while controlling for the size of the firms, types of their industries, the magnitude of media attention and other firm-level heterogeneity. Finally, machine learning models derived from our empirical analysis provide strong predictive utility for out-of-sample data. © 2017 Elsevier B.V.},
author_keywords={Explanatory and predictive models;  Online visibility;  Social media;  Web mining},
keywords={Learning systems;  Social networking (online);  Visibility, Empirical analysis;  Information discovery;  Limited attentions;  Machine learning models;  Predictive models;  Social media;  Social media platforms;  Web Mining, Websites},
references={Godfrey, P.C., The relationship between corporate philanthropy and shareholder wealth: a risk management perspective (2005) Acad. Manag. Rev., 30 (4), pp. 777-798; Lovaglia, M.J., Willer, R., Troyer, L., Power, status, and collective action: developing fundamental theories to address a substantive problem (2003) Power and Status, 20, pp. 105-131. , S.R. Thye J. Skvoretz Adv. Group Process. Elsevier; Hardy, C.L., Van Vugt, M., Nice guys finish first: the competitive altruism hypothesis (2006) Personal. Soc. Psychol. Bull., 32 (10), pp. 1402-1413; Rajgopal, S., Venkatachalam, M., Kotha, S., The value relevance of network advantages: the case of ecommerce firms (2003) J. Account. Res., 41 (1), pp. 135-163; Luo, X., Zhang, J., Duan, W., Social media and firm equity value (2013) Inf. Syst. Res., 24 (1), pp. 146-163; Pant, G., Srinivasan, P., Predicting web page status (2010) Inf. Syst. Res., 21 (2), pp. 345-364; Pant, G., Srinivasan, P., Status locality on the web: implications for building focused collections (2013) Inf. Syst. Res., 24 (3), pp. 802-821; Dennis, A.R., Minas, R.K., Lockwood, N.S., Mapping the corporate blogosphere: linking audience, content, and management to blog visibility (2016) J. Assoc. Inf. Syst., 17 (3), pp. 162-193; Dellarocas, C., Zhang, X.M., Awad, N.F., Exploring the value of online product reviews in forecasting sales: the case of motion pictures (2007) J. Interact. Mark., 21 (4), pp. 23-45; Dhar, V., Chang, E.A., Does chatter matter? The impact of user-generated content on music sales (2009) J. Interact. Mark., 23 (4), pp. 300-307; Luo, X., Zhang, J., How do consumer buzz and traffic in social media marketing predict the value of the firm? (2013) J. Manag. Inf. Syst., 30 (2), pp. 213-238; Dreze, X., Zufryden, F., Measurement of online visibility and its impact on Internet traffic (2004) J. Interact. Mark., 18 (1), pp. 20-37; Kent, M.L., Taylor, M., White, W.J., The relationship between web site design and organizational responsiveness to stakeholders (2003) Public Relat. Rev., 29 (1), pp. 63-77; Hill, L.N., White, C., Public relations practitioners perception of the world wide web as a communications tool (2000) Public Relat. Rev., 26 (1), pp. 31-51; Esrocka, S.L., Leichtya, G.B., Organization of corporate web pages: publics and functions (2000) Public Relat. Rev., 26 (3), pp. 327-344; Heinze, N., Hu, Q., The evolution of corporate web presence: a longitudinal study of large American companies (2006) Int. J. Inf. Manag., 26 (4), pp. 313-325; Jones, S.L., DeGrow, D., Fortune 500 homepages: design trends (2011) IEEE Trans. Prof. Commun., 54 (1), pp. 18-30; Ilfeld, J., Winer, R., Generating website traffic (2002) J. Advert. Res., 42 (5), pp. 49-61; Nikolaeva, R., Strategic determinants of web site traffic in on-line retailing (2005) Int. J. Electron. Commer., 9 (4), pp. 1086-4415; Duan, W., Special issue on social media: an editorial introduction (2013) Decis. Support. Syst., 55 (4), pp. 861-862; Yu, Y., Duan, W., Cao, Q., The impact of social and conventional media on firm equity value: a sentiment analysis approach (2013) Decis. Support. Syst., 55 (4), pp. 919-926; Manchanda, P., Packard, G., Pattabhiramaiah, A., Social dollars: the economic impact of customer participation in a firm-sponsored online customer community (2015) Mark. Sci., 34 (3), pp. 367-387; He, W., Guo, L., Shen, J., Akula, V., Social media-based forecasting: a case study of tweets and stock prices in the financial services industry (2016) J. Organ. End User Comput., 28 (2), pp. 74-91; Ho, C.-S., Damien, P., Gu, B., Konana, P., The time-varying nature of social media sentiments in modeling stock returns (2017) Decis. Support. Syst., 101, pp. 69-81; Sweetser, K.D., Metzgar, E., Communicating during crisis: use of blogs as a relationship management tool (2007) Public Relat. Rev., 33 (3), pp. 340-342; Kelleher, T., Miller, B.M., Organizational blogs and the human voice: relational strategies and relational outcomes (2006) J. Comput.-Mediat. Commun., 11 (2), pp. 395-414; Aggarwal, R., Gopal, R., Sankaranarayanan, R., Singh, P.V., Blog, blogger, and the firm: can negative employee posts lead to positive outcomes? (2012) Inf. Syst. Res., 23 (2), pp. 306-322; Schniederjans, D., Cao, E.S., Schniederjans, M., Enhancing financial performance with social media: an impression management perspective (2013) Decis. Support. Syst., 55 (4), pp. 911-918; Zhao, D., Rosson, M.B., How and why people Twitter: the role that micro-blogging plays in informal communication at work (2009) Proceedings of the ACM 2009 International Conference on Supporting Group Work, pp. 243-252; Mangold, W.G., Faulds, D.J., Social media: the new hybrid element of the promotion mix (2009) Bus. Horiz., 52 (4), pp. 357-365; Barclay, P., Willer, R., Partner choice creates competitive altruism in humans (2007) Proc. R. Soc. B, 274 (1610), pp. 749-753; Markovsky, B., Willer, D., Patton, T., Power relations in exchange networks (1988) Am. Sociol. Rev., 53 (2), pp. 220-236; Thye, S.R., A status value theory of power in exchange relations (2000) Am. Sociol. Rev., 65 (3), pp. 407-432; Salton, G., McGill, M.J., Introduction to Modern Information Retrieval (1983), McGraw-Hill, Inc. New York, NY, USA; Keeker, K., Improving Web Site Usability and Appeal (2007), msdn.microsoft.com; Armstrong, A., Hagel, J., III, The real value of on-line communities (1996) Harv. Bus. Rev., pp. 134-141; Shmueli, G., To explain or to predict? (2010) Stat. Sci., 25 (3), pp. 289-310; Dhar, V., Geva, T., Oestreicher-Singer, G., Sundararajan, A., Prediction in economic networks (2014) Inf. Syst. Res., 25 (2), pp. 264-284; Ting, K.M., Witten, I.H., Stacking bagged and dagged models (1997) ICML, pp. 367-375; Quinlan, J.R., Learning with continuous classes (1992) 5th Australian Joint Conference on Artificial Intelligence, pp. 343-348},
correspondence_address1={Pant, G.; Department of Management Sciences, University of IowaUnited States; email: gautam-pant@uiowa.edu},
publisher={Elsevier B.V.},
issn={01679236},
coden={DSSYD},
language={English},
abbrev_source_title={Decis Support Syst},
document_type={Article},
source={Scopus},
}

@ARTICLE{Kostelić2018141,
author={Kostelić, K. and Pavlović, D.K.},
title={Econometric assessment of customers’ personality biases and communication preferences correlation [Ekonometrické zhodnocení korelace chyb osobnosti u zákazníků a komunikačních preferencí]},
journal={E a M: Ekonomie a Management},
year={2018},
volume={21},
number={3},
pages={141-154},
doi={10.15240/tul/001/2018-3-009},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85054088998&doi=10.15240%2ftul%2f001%2f2018-3-009&partnerID=40&md5=a38faa6a16697348cf18ddbeafd2f967},
affiliation={Juraj Dobrila University of Pula, Faculty of Economics and Tourism “Dr. Mijo Mirković, Croatia},
abstract={The tendency of bias identification and quantification with the goal of better estimation and prediction, grows. The purpose of this paper is to question how deep analysis is necessary to increase prediction of communication preferences given the customer’s personality traits/biases. Examined communication preferences regard to the communication approach, language use and information sharing. This paper offers a psychometric assessment of the personality estimates and traits, as well as econometric examination of correlation to consumer first-choice communication preferences using linear logit model with binomial dependent variable. The results point out that the more detail analysis provides more accurate predictions, to the point where estimators as regressors for communication choices provide more accurate prediction than the use of the personality traits as independent variables. Paper delivers empirical assessment of consumers’ communication preferences using primary data set. Practical implications relate to the use of the findings in communication with consumers in online and/ or digital marketing communication. One of the possible practical use of the results can be as an input for the recommendation agents. Theoretical implications of the findings request questioning the use of the personality traits as an interim stage in decision-making predictions. In addition, these findings fill the gap in the field of communication preference based on personality traits and personality estimators. The data set has been previously used for the doctoral thesis research. For the purpose of this research, data was re-coded and analyzed using different approach, namely binomial logistic regression. © 2018, Technical University of Liberec. All rights reserved.},
author_keywords={Communication preferences;  Consumer decision-making;  Logistic regression;  Personality traits/biases},
references={Amiel, T., Sargent, S.L., Individual differences in Internet usage motives (2004) Computers in Human Behavior, 20 (6), pp. 711-726. , https://dx.doi.org/10.1016/j.chb.2004.09.002; Anić, I.D., Ciunova-Shuleska, A., Rajh, S.P., Rajh, E., Bevanda, A., Differences in consumer decision-making styles among selected south-east European countries (2016) Economic Research-Ekonomska istraživanja, 29 (1), pp. 665-681. , https://doi.org/10.1080/1331677X.2016.1193949; Camerer, C.F., Prospect theory in the wild: Evidence from the field (1998) Choices, Values, and Frames. Contemporary Psychology, pp. 288-300. , Washington, DC: American Psychological Association; Davis, C., Patte, K., Tweed, S., Curtis, C., Personality traits associated with decision-making deficits (2007) Personality and Individual Differences, 42 (2), pp. 279-290. , https://dx.doi.org/10.1016/j.paid.2006.07.006; Horvitz, E.J., Pennock, D.M., (2003) U.S. Patent No. 6,655,963, , Washington, DC: U.S. Patent and Trademark Office; Johnson, G.M., Johnson, J.A., Personality, Internet experience, and e-communication preference (2006) Proceedings of the IADIS International Conference Www/Internet 2006, 1, pp. 55-62. , P. Isaias, M. B. Nunes, & I. J. Martinez (Eds.), Murcia, Spain: IADIS Press; Kahneman, D., Maps of bounded rationality: A perspective on intuitive judgment and choice (2002) Nobel Prize Lecture, 8, pp. 351-401; Kostelić, K., (2017) Modeling Interpersonal Marketing Communication in Sale Process Applying Behavioral Game Theory, , (Doctoral dissertation, Fakultet ekonomije i turizma” Dr. Mijo Mirković” u Puli, Sveučilište Jurja Dobrile u Puli); Mihić, M., Kursan Milaković, I., Examining shopping enjoyment: Personal factors, word of mouth and moderating effects of demographics (2017) Economic Research-Ekonomska istraživanja, 30 (1), pp. 1300-1317. , https://doi.org/10.1080/1331677X.2017.1355255; Mohlin, E., Evolution of theories of mind (2012) Games and Economic Behavior, 75 (1), pp. 299-318. , https://doi.org/10.1016/j.geb.2011.11.009; Nassiri-Mofakham, F., Nematbakhsh, M.A., Ghasem-Aghaee, N., Baraani-Dastjerdi, A., A heuristic personality-based bilateral multi-issue bargaining model in electronic commerce (2009) International Journal of Human-Computer Studies, 67 (1), pp. 1-35. , https://doi.org/10.1016/j.ijhcs.2008.08.001; Nassiri-Mofakham, F., Ghasem-Aghaee, N., Ali Nematbakhsh, M., Baraani-Dastjerdi, A., A personality-based simulation of bargaining in e-commerce (2008) Simulation & Gaming, 39 (1), pp. 83-100. , https://doi.org/10.1177/1046878107308094; Njegovanović, A., Ćosić, K.P., Causal Peer Effects in Financial Decision Making (2016) Review of Innovation and Competitiveness: A Journal of Economic and Social Research, 2 (1), pp. 111-130; Pratt, H.K., (1996) The Electronic Personality, , Fielding Institute; Roozmand, O., Ghasem-Aghaee, N., Hofstede, G.J., Nematbakhsh, M.A., Baraani, A., Verwaart, T., Agent-based modeling of consumer decision making process based on power distance and personality (2011) Knowledge-Based Systems, 24 (7), pp. 1075-1095. , https://doi.org/10.1016/j.knosys.2011.05.001; Rubinstein, A., (1998) Modeling Bounded Rationality, , MIT press; Ryan, T., Xenos, S., Who uses Facebook? An investigation into the relationship between the Big Five, shyness, narcissism, loneliness, and Facebook usage (2011) Computers in Human Behavior, 27 (5), pp. 1658-1664. , https://dx.doi.org/10.1016/j.chb.2011.02.004; Škare, M., Kostelić, K., Interpersonal Communication in the Internal Marketing: Bounded Rationality Game Theory Approach (2015) Economic Computation & Economic Cybernetics Studies & Research, 49 (4); Villaume, W.A., Bodie, G.D., Discovering the listener within us: The impact of trait-like personality variables and communicator styles on preferences for listening style (2007) The International Journal of Listening, 21 (2), pp. 102-123. , https://doi.org/10.1080/10904010701302006; Weaver, I., Exploring the links between personality and media preferences (1991) Personality and Individual Differences, 12 (12), pp. 1293-1299. , https://doi.org/10.1016/0191-8869(91)90203-N; Xiao, B., Benbasat, I., E-commerce product recommendation agents: Use, characteristics, and impact (2007) MIS Quarterly, 31 (1), pp. 137-209; Zafari, F., Moser, I., Rahmani, R., Proposing a highly accurate hybrid component-based factorised preference model in recommender systems (2017) Proceedings of the 26Th International Joint Conference on Artifi Cial Intelligence (IJCAI), , https://dx.doi.org/10.24963/ijcai.2017/185},
publisher={Technical University of Liberec},
issn={12123609},
language={English},
abbrev_source_title={E M Ekon. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ballestar20161039,
author={Ballestar, M.T. and Sainz, J. and Torrent-Sellens, J.},
title={Social Networks on Cashback Websites},
journal={Psychology and Marketing},
year={2016},
volume={33},
number={12},
pages={1039-1045},
doi={10.1002/mar.20937},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84995561808&doi=10.1002%2fmar.20937&partnerID=40&md5=97b9eb721d2567fbb5577ca83ef2aa96},
affiliation={Rey Juan Carlos University, Spain; Open University of Catalonia, Spain},
abstract={The relevance of Cashback sites as a profitable business model has grown considerably over the last decade, where customer's social networks have been one of the most important keys of success. Hence, the success of cashback websites business model not only lays on strategies such as offering a wide portfolio of affiliate merchants and competitive cashbacks per transaction to attract new customers, but also on their ability of engaging them and enrolling new target customers through recommendation in a word-of-mouth marketing strategy. By a applying this kind of strategies, both the recommender and the referee benefit from referee's transactions in the network, meaning that benefits for customers and companies grow at the same time that the customer's social network grows and become more active. Consequently, this research focuses on the analysis of the impact of customer's social network on cashback websites from two different perspectives. From the customer's perspective, determining the impact of the social network composition and their activity in customer's benefits of cashback. Second, the research focuses on the ecommerce's perspective, testing which kind of customers, characterized by whether they have social network or not, are more profitable to the brand in terms of purchase behavior and loyalty. The findings are a step forward to understand customer behaviour and the relevance of social networks on cashback websites business model and help the companies to establish the basis to develop new digital marketing strategies less concentrated in media advertisements and oriented to increase customer acquisition, retention, and profitability. © 2016 Wiley Periodicals, Inc.},
references={Ashley, C., Tuten, T., Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement (2015) Psychology and Marketing, 32, pp. 15-27; Ballestar, M.T., Grau-Carles, P., Sainz, J., Consumer behavior on cashback websites: Network strategies (2016) Journal of Business Research, 69, pp. 2101-2107; Byers, J.W., Mitzenmacher, M., Zervas, G., The groupon effect on yelp ratings: A root cause analysis (2012) Proceedings of the 13th ACM Conference on Electronic Commerce, pp. 248-265. , #x0026;, In (,). ACM Valencia; Hajli, M., Social commerce adoption model (2012) In Proceedings of the UK Academy of Information Systems Conference, , University of Oxford; Hayes, A.F., Cai, L., Using heteroscedasticity-consistent standard error estimators in OLS regression: An introduction and software implementation (2007) Behavior Research Methods, 39, pp. 709-722; Kim, Y., Srivastava, J., Impact of social influence in e-commerce decision making (2007) Proceedings of the Ninth International Conference on Electronic commerce, pp. 293-302. , #x0026;, In (,). ACM Minneapolis; Liang, T.P., Ho, Y.T., Li, Y.W., Turban, E., What drives social commerce: The role of social support and relationship quality (2011) International Journal of Electronic Commerce, 16, pp. 69-90; Miller, K.M., Hofstetter, R., Krohmer, H., Zhang, Z.J., How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches (2011) Journal of Marketing Research, 48, pp. 172-184; Olbrich, R., Holsing, C., Modeling consumer purchasing behavior in social shopping communities with clickstream data (2011) International Journal of Electronic Commerce, 16, pp. 15-40; Stephen, A.T., Toubia, O., Deriving value from social commerce networks (2010) Journal of Marketing Research, 47, pp. 215-228; Swamynathan, G., Wilson, C., Boe, B., Almeroth, K., Zhao, B.Y., Do social networks improve e-commerce? A study on social marketplaces (2008) In Proceedings of the First Workshop on Online Social Networks, pp. 1-6. , #x0026;,), ACM Seattle; Vana, P., Lambrecht, A., Bertini, M., (2015) Cashback is cash forward: Delaying a discount to increase future spending, , http://ssrn.com/abstract=2588611, #x0026;, SSRN; Wang, C., Zhang, P., The evolution of social commerce: An examination from the people, business, technology, and information perspective (2012) Communication of the Association for Information Systems, 31, pp. 105-127; Yoon, D., Choi, S.M., Sohn, D., Building customer relationships in an electronic age: The role of interactivity of E-commerce Web sites (2008) Psychology and Marketing, 25, pp. 602-618; Zaglia, M.E., Brand communities embedded in social networks (2013) Journal of Business Research, 66, pp. 216-223; Zhou, L., Zhang, P., Zimmermann, H.-D., Social commerce research: An integrated view (2013) Electronic commerce research and applications, 12, pp. 61-68},
correspondence_address1={Ballestar, M.T.; Rey Juan Carlos UniversitySpain; email: mt.ballestar@alumnos.urjc.es},
publisher={Wiley-Liss Inc.},
issn={07426046},
language={English},
abbrev_source_title={Psychol. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Tsai20153514,
author={Tsai, C.-H. and Ku, T. and Chen, L.-P. and Yang, P.-C.},
title={Constructing Concept Space from Social Collaborative Editing},
journal={Procedia Manufacturing},
year={2015},
volume={3},
pages={3514-3520},
doi={10.1016/j.promfg.2015.07.676},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009971851&doi=10.1016%2fj.promfg.2015.07.676&partnerID=40&md5=076b9fea205855a566c094260c48a44b},
affiliation={Institute for Information Industry (III), 8F., No.133, Sec. 4, Minsheng E. Rd., Songshan District, Taipei, 105, Taiwan},
abstract={With the prevalence of Social Networking Services (SNS), real-world consumption behaviors are influenced from reality to social networks. In order to utilize the information from social network, we need a concept space that can alter with application domain. In the presence of new vocabulary and continuously growing, and automatic ontology construction has been an important issue. There are previous studies concerning free-format ontology construction, enriching given ontologies from web or corpus sources, and construction of ontology from semi-structural corpora; among these studies, semi-structural corpora have been prevailing studies. In this thesis, we developed an adaptive framework for cross corpora on social collaborative editing, and we focus on semi-structural text mining in particular. The framework involves detection of named entity in a document, filtering of named entity, disambiguation detection, named entity expansion and ranking of the related named entity. We describe how this framework in detail and proposed method for each stage, and the metrics in the previous studies and the one we used for evaluation. We then discuss the evolution and quality of concept space. Our proposed framework made real-world corpora computationally possible, and a dynamic concept space is generated from this framework. It could deal with more diverse domains and languages, and for pragmatic real-world applications, our method shows better flexibility than previous studies. The research result can avoid the costly mistake of designing various mechanism and provide user adoption analysis and digital marketing strategy via online/offline in adopting this kind of innovation service. © 2015 The Authors},
author_keywords={Effectiveness analysis;  Online 2 Offline;  Proximity commerce},
references={Chen, H., Lynch, K.J., (1992) Automatic construction of networks of concepts characterizing document databases. Systems, Man and Cybernetics, IEEE Transactions on, 22 (5), pp. 885-902; Wang, C., Raina, R., Fong, D., Zhou, D., Han, J., Badros, G., (2011, July). Learning relevance from heterogeneous social network and its application in online targeting. In Proceedings of the 34th international ACM SIGIR conference on Research and development in Information Retrieval (pp. 655-664). ACM; Sleator, D.D., Temperley, D., (1995), Parsing English with a link grammar. arXiv preprint cmp-lg/9508004; Miller, G.A., (1995) WordNet: a lexical database for English Communications of the ACM, 38 (11), pp. 39-41; Chau, R., Yeh, C., Smith, K.A., (2005), A neural network model for hierarchical multilingual text categorization. In Advances in Neural Networks–ISNN 2005 (pp. 238-245). Springer Berlin Heidelberg; Chen, H., Lally, A.M., Zhu, B., Chau, M., (2003) HelpfulMed: intelligent searching for medical information over the internet Journal of the American Society for Information Science and Technology, 54 (7), pp. 683-694; Sheth, A., Thomas, C., Mehra, P., (2010) Continuous semantics to analyze real-time data. IEEE Internet Computing, 14 (6), pp. 0084-0089; Och, F.J., Ney, H., (2003) A systematic comparison of various statistical alignment models Computational linguistics, 29 (1), pp. 19-51; Tsuruoka, Y., Tsujii, J.I. (2005, October). Bidirectional inference with the easiest-first strategy for tagging sequence data. In Proceedings of the conference on human language technology and empirical methods in natural language processing (pp. 467-474). Association for Computational Linguistics; Ma, W.Y., Chen, K.J. (2003, July). Introduction to CKIP Chinese word segmentation system for the first international Chinese Word Segmentation Bakeoff. In Proceedings of the second SIGHAN workshop on Chinese language processing-Volume 17 (pp. 168-171). Association for Computational Linguistics},
correspondence_address1={Tsai, C.-H.; Institute for Information Industry (III), 8F., No.133, Sec. 4, Minsheng E. Rd., Songshan District, Taiwan; email: jasontsai@iii.org.tw},
publisher={Elsevier B.V.},
issn={23519789},
language={English},
abbrev_source_title={Procedia Manuf.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Barry201589,
author={Barry, A.E. and Johnson, E. and Rabre, A. and Darville, G. and Donovan, K.M. and Efunbumi, O.},
title={Underage access to online alcohol marketing content: a YouTube case study},
journal={Alcohol and alcoholism (Oxford, Oxfordshire)},
year={2015},
volume={50},
number={1},
pages={89-94},
doi={10.1093/alcalc/agu078},
note={cited By 26},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84925446480&doi=10.1093%2falcalc%2fagu078&partnerID=40&md5=851e11b2ed6bb52f7fa20d702d546976},
affiliation={University of Florida, Gainesville, FL, United States; University of Florida, Gainesville, FL, United States; University of Florida, Gainesville, FL, United States; University of Florida, Gainesville, FL, United States; University of Florida, Gainesville, FL, United States; University of Florida, Gainesville, FL, United States},
abstract={AIMS: With the proliferation of the Internet and online social media use, alcohol advertisers are now marketing their products through social media sites such as YouTube, Facebook and Twitter. As a result, new recommendations have been made by the Federal Trade Commission concerning the self-regulation of digital marketing strategies, including content management on social and digital media sites. The current study sought to determine whether alcohol companies were implementing the self-imposed mandates that they have developed for online marketing. Specifically, we examined whether alcohol companies were implementing effective strategies that would prevent persons under the minimum legal drinking age in the USA from accessing their content on YouTube.
METHODS: We assessed 16 alcohol brands (beer and liquor) associated with the highest prevalence of past 30 day underage alcohol consumption in the USA. Fictitious YouTube user profiles were created and assigned the ages of 14, 17 and 19. These profiles then attempted to access and view the brewer-sponsored YouTube channels for each of the 16 selected brands.
RESULTS: Every underage profile, regardless of age, was able to successfully subscribe to each of the 16 (100%) official YouTube channels. On average, two-thirds of the brands' channels were successfully viewed (66.67%).
CONCLUSION: Alcohol industry provided online marketing content is predominantly accessible to underage adolescents. Thus, brewers are not following some of the self-developed and self-imposed mandates for online advertising by failing to implement effective age-restriction measures (i.e. age gates). © The Author 2014. Medical Council on Alcohol and Oxford University Press. All rights reserved.},
keywords={adolescent;  advertizing;  age;  alcoholic beverage;  beer;  drinking behavior;  epidemiology;  female;  human;  male;  procedures;  psychology;  social media;  United States;  young adult, Adolescent;  Advertising as Topic;  Age Factors;  Alcohol Drinking;  Alcoholic Beverages;  Beer;  Female;  Humans;  Male;  Social Media;  United States;  Young Adult},
issn={14643502},
pubmed_id={25411395},
language={English},
abbrev_source_title={Alcohol Alcohol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Veiga2014475,
author={Veiga, L.},
title={Economic crisis and the image of portugal as a tourist destination: The hospitality perspective},
journal={Worldwide Hospitality and Tourism Themes},
year={2014},
volume={6},
number={5},
pages={475-479},
doi={10.1108/WHATT-09-2014-0032},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84920058934&doi=10.1108%2fWHATT-09-2014-0032&partnerID=40&md5=6ae0795148cba57b0c22bbb7e99fe82b},
affiliation={Portuguese Hospitality Association – AHP, Lisbon, Portugal},
abstract={Purpose – The purpose of this paper is to analyse the impacts of the economic crisis on the image of Portugal as a touristic destination and the main changes operationalized during this recession period to secure better tourism performance.
Design/methodology/approach – Using official statistical data and other information available, the author takes a critical look at the evolution of the touristic market in Portugal prior to the Eurozone debt crisis, and reflects on the main challenges and possible solutions as they relate to the hospitality industry.
Findings – Crisis, tension and austerity measures are definitely negative factors in terms of the domestic market and tourism demand. However, a new competitive way forward may emerge as governmental policies are implemented to help reduce inefficient micro regional tourism, facilitate financing and venture capital and use digital marketing strategies to reach external markets.
Research limitations/implications – The goal of reducing costs and increasing efficiency as well as gaining a better understanding of the importance of tourism in the current balance of payments is not enough to produce significant improvements in the hotel industry. It is suggested that independent hotels (about 60 per cent of the total in Portugal) should benefit from industry benchmarks, to increase up-selling and cross-selling policies in a customer-focused environment.
Originality/value – The paper reflects on the creation of long-term superior value in the hotel industry and the role of investors, government and associations in this respect and on the importance of committing to this task of value creation. © Emerald Group Publishing Limited.},
author_keywords={Awards;  Brand;  Competitiveness;  Crisis;  Hotels;  Marketing;  Portugal;  Promotion;  Tourism},
correspondence_address1={Veiga, L.; Portuguese Hospitality Association – AHPPortugal},
publisher={Emerald Group Publishing Ltd.},
issn={17554217},
language={English},
abbrev_source_title={Worldwide Hospitality and Tourism Themes},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lee201016,
author={Lee, G.},
title={Death of 'last click wins': Media attribution and the expanding use of media data},
journal={Journal of Direct, Data and Digital Marketing Practice},
year={2010},
volume={12},
number={1},
pages={16-26},
doi={10.1057/dddmp.2010.14},
note={cited By 10},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-77955573075&doi=10.1057%2fdddmp.2010.14&partnerID=40&md5=ae1497910c7e8ec67a0fadefa51e15df},
affiliation={RedEye, Australia},
abstract={This paper examines how companies are currently using online analytics to understand the effects of different media in contributing to a sale, and how they can best optimize media spend. As the author indicates, this is a developing area and the paper looks in detail at how this type of analysis is evolving, specifically looking at the integration of media channels and the ability to analyse the full customer journey. In this paper, the author will refer to work performed by Digital Marketing Company RedEye to help Monarch Airlines and Hotel Chocolat understand how correct analysis can accurately identify the role different forms of online media play in contributing to an online sale. This paper is intended to promote reflection and discussion around the idea of online media reporting, through understanding the different methods currently employed and new methods now available. The author concludes that the future of reporting and analysing media spend is changing. In order to report accurately on customer behaviour and understand what marketing activity contributes towards a sale, marketers must analyse the full journey a customer makes before a conversion is achieved. There is no one-size-fits-all approach to effectively attribute sales revenue to particular forms of marketing activity. The only way to ensure marketing spend is distributed effectively is to fully understand (through the analysis of data) how different media interact with each other and their relationship to the all-important final click that leads to a sale conversion. © 2010 MACMILLAN PUBLISHERS LTD.},
author_keywords={full customer journey;  media attribution;  media data;  media spend;  online customer behaviour;  sales attribution},
references={The site which referred a visitor immediately before purchase is credited with the sale. Previous referrals influenced by other customer touchpoints on other sites are ignored - Dave Chaffey E-Marketing Glossary; Lovett, J., A Framework of Multicampaign Attribution Measurement (2009) Forrester Research Report 2009; (2007) Untangling the Gordian Knot of Campaign Tracking, A Two-part Article from Neil Mason, , http://www.clickz.com/3625978, published on the Clickz.com website in May, available at; Cook, P., What are your web data good for - Time for a rethink on web analytics standards (2004) Interactive Marketing, 61 (1), pp. 54-61; (2009) A Framework of Multicampaign Attribution Measurement, , JupiterResearch e-Rewards Executive Survey (2/08) which is referenced within the Forrester Research report},
correspondence_address1={Lee, G.; Oak House, Crewe Hall Farm, Crewe, Cheshire, CW1 5UE, United Kingdom; email: garry.lee@redeye.com},
issn={17460166},
language={English},
abbrev_source_title={J. Dir. Data Digit. Mark. Pract.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dahl2018258,
author={Dahl, A.J. and D’Alessandro, A.M. and Peltier, J.W. and Swan, E.L.},
title={Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement},
journal={Journal of Research in Interactive Marketing},
year={2018},
volume={12},
number={3},
pages={258-273},
doi={10.1108/JRIM-04-2018-0051},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85047838867&doi=10.1108%2fJRIM-04-2018-0051&partnerID=40&md5=828e1ef439a6235fd054f9ca5da90b8f},
affiliation={College of Business and Economics, University of Wisconsin-Whitewater, Whitewater, WI, United States; University of Wisconsin Madison, Madison, WI, United States; University of Wisconsin-Whitewater, Whitewater, WI, United States},
abstract={Purpose: Social causes increasingly rely on omni-channel touchpoints involving personal discussions and grassroots digital marketing efforts to engage individuals via social referrals. This paper aims to examine digital natives’ perceived effectiveness of omni-channel touchpoints for increasing social cause engagement including social media, digital media, traditional and interpersonal communications, along with an individual’s social/digital media behaviors. Design/methodology/approach: The paper reports empirical results from an online survey of 924 digital natives. The paper uses multivariate and multiple regression analyses to examine the differential effects of a diverse range of media influencing the perceived effectiveness of social cause referrals from a family member versus a close friend. Findings: The results identify the combination of omni-channel touchpoints most likely to be effective for enhancing organ donation support and registration efforts as part of social referral campaigns. The findings suggest differences exist based on whether the campaign targets family members or friends. Research limitations/implications: The research focuses on digital natives and does not address differences that may vary by specific messages shared across generational groups or ethnicities. More research is also necessary, which examines the effects of digital consumption versus content creation behaviors. Practical implications: The paper includes implications for social marketers looking at increasing viral reach and engagement via social referral campaigns. Marketers should integrate the omni-channel touchpoints deemed to be most effective for each target based on specific campaign goals. Originality/value: This paper addresses a gap in marketers’ understanding of how digital natives perceive social referral campaigns targeting their social circle via various omni-channel touchpoints. © 2018, Emerald Publishing Limited.},
author_keywords={Facebook;  Health care;  Marketing communications;  Millennials;  Social media marketing;  Word-of-mouth marketing},
funding_details={Health Resources and Services AdministrationHealth Resources and Services Administration},
funding_text 1={The authors would like to thank the US Department of Health and Human Services, Health Resources and Services Administration, for project funding.},
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correspondence_address1={Dahl, A.J.; College of Business and Economics, University of Wisconsin-WhitewaterUnited States; email: dahlaj18@uww.edu},
publisher={Emerald Group Publishing Ltd.},
issn={20407122},
language={English},
abbrev_source_title={J. Res. Interact. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{AnandShankarRaja2018181,
author={Anand Shankar Raja, M. and Preethi Sarah, J.P.},
title={Social media marketing and ghost shopping approach; a new business tool},
journal={International Journal of Mechanical Engineering and Technology},
year={2018},
volume={9},
number={1},
pages={181-189},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041743965&partnerID=40&md5=e87d5776f4d0a4eb92cee26f4cbb1c0f},
affiliation={Department of Commerce, Christ (Deemed to be University), Bengaluru, India; Christ (Deemed to be University), Bangaluru, India},
abstract={Research motivation: The researcher is a mystery shopper who has vast experience in various field analyses. The researcher has taken up a few good assignments in various domains, which has given him a good experience. Thus, this experience has motivated the researcher to explore how mystery shopping is used in social media and how the process works in reality. The connectivity between mystery shopping and social media is a new emerging topic and only a very few research work is seen and hence this gap has been used to proceed with this research title. Research materials and methods: The research work makes use of quantitative and qualitative techniques to draw and analyse the data. The respondents for this research work is mystery shoppers, market research agencies, experts in marketing research and mystery shopping, a few marketers who deal with digital marketing etc. The tool used for this research is factor analysis for quantitative analysis and various qualitative techniques to determine the experience, observations, past case studies and literature works. Research outcome: From the quantitative techniques, it is clear that customer experience and relationship between the sales representatives and the customers dealing through online marketing plays an important role in the success of social media marketing which the mystery shoppers observe. Based on the observations a detailed report is submitted which will enhance the firms to form strong strategies. Future scope: The future researchers can analyse on the related aspects of mystery shopping and social media. The problems faced by mystery shoppers with regard to social media observations, the skills needed to deal with digital tools can be researched. © IAEME Publication.},
author_keywords={Mystery shopping;  Observational techniques;  Qualitative techniques;  Quantitative;  Social media marketing},
references={Angen, M.J., Evaluating interpretive inquiry: Reviewing the validity debate and opening the dialogue (2000) Qualitative Health Research, 10 (3), pp. 378-395; Creswell, J.W., (1998) Qualitative Inquiry and Research Design Choosing Among Five Traditions, , Thousand Oaks, CA: Sage Publications; Denzin, N.K., (1978) Sociological Methods, , New York: McGraw-Hill; Lincoln, Y.S., Guba, E.G., (1985) Naturalistic Inquiry, , Newbury Park, CA: Sage Publications; Mays, N., Pope, C., Qualitative research in health care: Assessing quality in qualitative research (2000) BMJ, 320 (7226), pp. 50-52; Patton, M.Q., Enhancing the quality and credibility of qualitative analysis (1999) HSR: Health Services Research, 34 (5), pp. 1189-1208; Patton, M.Q., (2001) Qualitative Evaluation and Research Methods, , (2nd Edition). Thousand oaks, CA: Sage Publications; Grassel, E., Schirmer, B., (2006) The Use of Volunteers to Support Family Careers of Dementia Patients: Results of A Prospective Longitudinal Study Investigating Expectations Towards and Experience with Training and Professional Support; Gulsecen, S., Kubat, A., Teaching ICT to teacher candidates using PBL: A qualitative and quantitative evaluation (2006) Educational Technology & Society, 9 (2), pp. 96-106; Hamel, J., Dufour, S., Fortin, D., (1993) Case Study Methods, , Newbury Park, CA: Sage Publications; Hosenfeld, C., Case studies of ninth grade readers (1984) Reading in A Foreign Language, , J.C. Alderson and A.H. Urquhart (Eds.), London: Longman; Johnson, M.P., Decision models for the location of community corrections centers (2006) Environment And Planning B-Planning & Design, 33 (3), pp. 393-412. , May; Lovell, G.I., Justice excused: The deployment of law in everyday political encounters (2006) Law & Society Review, 40 (2), pp. 283-324. , June; Chi, H.-H., Interactive digital advertising VS. Virtual brand community: Exploratory study of user motivation and social media marketing responses in Taiwan (2011) Journal of Interactive Advertising, 12, pp. 44-61; Kaplan, A.M., Haenlein, M., Users of the world, unite! The challenges and opportunities of social media (2010) Business Horizons, 53, pp. 59-68; Mangold, G.W., Faulds, D.J., Social media: The new hybrid element of the promotion mix (2009) Business Horizons, 52, pp. 357-365; Gonzalez, C., (2010) Social Media Best Practices for Communication Professionals Through The Lens of The Fashion Industry, , MA thesis, The University of Southern California; Shankar, V., Inman, J., Mantrala, M., Kelley, E., Rizley, R., Innovations in shopper marketing: Current insights and future research issues (2011) Journal of Retailing, 1, pp. s29-s42; Sorescu, A., Frambach, R.T., Singh, J., Arvind, R., Bridges, C., Innovations in retail business models (2011) Journal of Retailing; A research approach to training: A case study of mystery guest methodology (2001) International Journal of Contemporary Hospitality Management, pp. 93-102. , D.N, A; Myers, W.B., Shopping the shopper: Predictable performance and retail surveillance (2011) A Journal of Performance Studies, 7 (2); Wilson, Public transport: The role of mystery shopping in investment decisions (1998) Journal of The Market Research Society, 40 (4), pp. 285-293; Setiadi, R., Herlinas, E., Wike Pertiwi, B.B.P., Djadjuli, M., Adaptive management strategies on advances of information technology: A study of the importance of social media marketing and customer database (2017) International Journal of Civil Engineering and Technology, 8 (11), pp. 1050-1058; Esther Hepziba, R., John, F., An exploratory study on the influence of social media marketing strategies on customer engagement (2017) International Journal of Marketing and Human Resource Management, 8 (3), pp. 1-8. , Dr; http://www.customerperspectives.com/social-media-in-mystery-shopping/; http://monitor.icef.com/2014/12/mystery-shopping-experiment-social-media-anybody/; http://floorwalk.in/blog/mystery-shopping-experiment-on-social-media-is-there-anybodyout-there/; http://blog.iccds.com/the-future-of-social-media-in-mystery-shopping-2},
publisher={IAEME Publication},
issn={09766340},
language={English},
abbrev_source_title={Int. J. Mech. Eng. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Paquet2017,
author={Paquet, C. and de Montigny, L. and Labban, A. and Buckeridge, D. and Ma, Y. and Arora, N. and Dubé, L.},
title={The moderating role of food cue sensitivity in the behavioral response of children to their neighborhood food environment: A cross-sectional study},
journal={International Journal of Behavioral Nutrition and Physical Activity},
year={2017},
volume={14},
number={1},
doi={10.1186/s12966-017-0540-9},
art_number={86},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021714995&doi=10.1186%2fs12966-017-0540-9&partnerID=40&md5=14af0c1bd78d724e83a68f779f958607},
affiliation={University of South Australia, Centre for Population Health Research, Sansom Institute for Health Research, School of Health Sciences, GPO Box 2471, Adelaide, SA  5001, Australia; Research Centre of the Douglas Mental Health University Institute, 6875 LaSalle Boulevard, Montreal, QC  H4H 1R3, Canada; de Montigny Consulting, 3840 de l'Hôtel-de-Ville Ave., Montreal, QC  H2W 2G5, Canada; Seaver College, Pepperdine University, Business Administration Division, 24255 Pacific Coast Hwy, Malibu, CA  90263-4237, United States; McGill University, Department of Epidemiology, Biostatistics and Occupational Health, 1020 Pine Ave. West, Montreal, QC  H3A 1A2, Canada; McGill University, McGill Centre for the Convergence of Health and Economics (MCCHE), Faculty of Management, 1001 rue Sherbrooke Ouest, Montreal, QC  H3A 1G5, Canada; The INCLEN Trust International, F-1/5, Okhla Industrial Area Phase - 1, New Delhi, India},
abstract={Background: Neighborhood food cues have been inconsistently related to residents' health, possibly due to variations in residents' sensitivity to such cues. This study sought to investigate the degree to which children's predisposition to eat upon exposure to food environment and food cues (external eating), could explain differences in strength of associations between their food consumption and the type of food outlets and marketing strategies present in their neighborhood. Methods: Data were obtained from 616 6-12 y.o. children recruited into a population-based cross-sectional study in which food consumption was measured through a 24-h food recall and responsiveness to food cues measured using the external eating scale. The proportion of food retailers within 3 km of residence considered as "healthful" was calculated using a Geographical Information System. Neighborhood exposure to food marketing strategies (displays, discount frequency, variety, and price) for vegetables and soft drinks were derived from a geocoded digital marketing database. Adjusted mixed models with spatial covariance tested interaction effects of food environment indicators and external eating on food consumption. Results: In children with higher external eating scores, healthful food consumption was more positively related to vegetable displays, and more negatively to the display and variety of soft drinks. No interactions were observed for unhealthful food consumption and no main effects of food environment indicators were found on food consumption. Conclusions: Children differ in their responsiveness to marketing-related visual food cues on the basis of their external eating phenotype. Strategies aiming to increase the promotion of healthful relative to unhealthful food products in stores may be particularly beneficial for children identified as being more responsive to food cues. © 2017 The Author(s).},
author_keywords={Children;  External eating;  Food consumption;  Food environment;  Food marketing},
keywords={behavior;  child;  covariance;  cross-sectional study;  data base;  eating;  exposure;  female;  geographic information system;  human;  human experiment;  male;  marketing;  model;  neighborhood;  phenotype;  recall;  soft drink;  vegetable;  association;  carbonated beverage;  commercial phenomena;  cross-sectional study;  demography;  diet;  environment;  feeding behavior;  female;  food industry;  individuality;  male;  social environment, Carbonated Beverages;  Child;  Commerce;  Cross-Sectional Studies;  Cues;  Diet;  Eating;  Environment;  Feeding Behavior;  Female;  Food Industry;  Humans;  Individuality;  Male;  Marketing;  Residence Characteristics;  Social Environment;  Vegetables},
funding_details={National Health and Medical Research CouncilNational Health and Medical Research Council, 0631947},
funding_details={Canadian Institutes of Health ResearchCanadian Institutes of Health Research},
funding_details={Indian Council of Medical ResearchIndian Council of Medical Research, 85512},
funding_text 1={We would like to thank Melissa Iskandar, Vinita Akula, Dr. Aida Faber, Dr. Uku Vainik, Mr. Hiroshi Mamiya, and Imen Farhat for their assistance in the preparation of this manuscript. Funding This study was funded by a Collaborative Team Grant, Canada - India Initiative on Childhood funded by the Canadian Institutes of Health Research and the Indian Council of Medical Research (#85512; http://www.cihrirsc. gc.ca/; http://www.icmr.nic.in/). Catherine Paquet was funded by a National Health and Medical Research Council (NHMRC; https:// www.nhmrc.gov.au/) Program Grant (#0631947). Funding bodies played no role in the design or analysis of this study.},
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(2016) Can J Public Health, 107, pp. 42-47; Harris, J.L., Pomeranz, J.L., Lobstein, T., Brownell, K.D., A crisis in the marketplace: how food marketing contributes to childhood obesity and what can be done (2009) Annu Rev Public Health, 30, pp. 211-225; Hawkes, C., Sales promotions and food consumption (2009) Nutr Rev, 67, pp. 333-342; Laan, L., Ridder, D., Viergever, M.A., Smeets, P.A., The first taste is always with the eyes: a meta-analysis on the neural correlates of processing visual food cues (2011) NeuroImage, 55, pp. 296-303; Burger, K.S., Stice, E., Neural responsivity during soft drink intake, anticipation, and advertisement exposure in habitually consuming youth (2014) Obesity, 22, pp. 441-450; Gearhardt, A.N., Yokum, S., Stice, E., Harris, J.L., Brownell, K.D., Relation of obesity to neural activation in response to food commercials (2014) Soc Cogn Affect Neurosci, 9, pp. 932-938; Carnell, S., Gibson, C., Benson, L., Ochner, C., Geliebter, A., Neuroimaging and obesity: current knowledge and future directions (2012) Obes Rev, 13, pp. 43-56; Bruce, A.S., Holsen, L.M., Chambers, R.J., Martin, L.E., Brooks, W.M., Zarcone, J.R., Butler, M.G., Savage, C.R., Obese children show hyperactivation to food pictures in brain networks linked to motivation, reward and cognitive control (2010) Int J Obes, 34, pp. 1494-1500; Martin, L.E., Holsen, L.M., Chambers, R.J., Bruce, A.S., Brooks, W.M., Zarcone, J.R., Butler, M.G., Savage, C.R., Neural mechanisms associated with food motivation in obese and healthy weight adults (2010) Obesity, 18, pp. 254-260; Stice, E., Yokum, S., Burger, K., Epstein, L., Small, D., Youth at risk for obesity show greater activation of striatal and somatosensory regions to food (2011) J Neurosci, 31, pp. 4360-4366; Geha, P.Y., Aschenbrenner, K., Felsted, J., O'Malley, S.S., Small, D.M., Altered hypothalamic response to food in smokers (2013) Am J Clin Nutr, 97, pp. 15-22; Demos, K.E., Heatherton, T.F., Kelley, W.M., Individual differences in nucleus accumbens activity to food and sexual images predict weight gain and sexual behavior (2012) J Neurosci, 32, pp. 5549-5552; Yokum, S., Gearhardt, A.N., Harris, J.L., Brownell, K.D., Stice, E., Individual differences in striatum activity to food commercials predict weight gain in adolescents (2014) Obesity, 22, pp. 2544-2551; Levitan, R.D., Rivera, J., Silveira, P.P., Steiner, M., Gaudreau, H., Hamilton, J., Kennedy, J.L., Fellows, L., Gender differences in the association between stop-signal reaction times, body mass indices and/or spontaneous food intake in pre-school children: an early model of compromised inhibitory control and obesity (2015) Int J Obes, 39, pp. 614-619; Silveira, P., Kennedy, J., Sokolowski, M., Levitan, R., Meaney, M., Genetic and Developmental Origins of Food Preferences and Obesity Risk: The Role of Dopamine Hormones, Intrauterine Health and Programming, Volume 12 (Research and Perspectives in Endocrine Interactions), 2014, pp. 157-174. , In: Seckl JR, Christen Y (editors). Switzerland: Springer International Publishing; Paquet, C., Daniel, M., Knäuper, B., Gauvin, L., Kestens, Y., Dubé, L., Interactive effects of reward sensitivity and residential fast-food restaurant exposure on fast-food consumption (2010) Am J Clin Nutr, 91, pp. 771-776; Carver, C.S., White, T.L., Behavioral inhibition, behavioral activation, and affective responses to impending reward and punishment: the BIS/BAS scales (1994) J Pers Soc Psychol, 67, p. 319; Beaver, J.D., Lawrence, A.D., Ditzhuijzen, J., Davis, M.H., Woods, A., Calder, A.J., Individual differences in reward drive predict neural responses to images of food (2006) J Neurosci, 26, pp. 5160-5166; Vainik, U., Dagher, A., Dubé, L., Fellows, L.K., Neurobehavioural correlates of body mass index and eating behaviours in adults: a systematic review (2013) Neurosci Biobehav Rev, 37, pp. 279-299; Vainik, U., Neseliler, S., Konstabel, K., Fellows, L.K., Dagher, A., Eating traits questionnaires as a continuum of a single concept. Uncontrolled eating (2015) Appetite, 90, pp. 229-239; Strien, T., Frijters, J.E., Bergers, G., Defares, P.B., The Dutch eating behavior questionnaire (DEBQ) for assessment of restrained, emotional, and external eating behavior (1986) Int J Eat Disord., 5, pp. 295-315; Brignell, C., Griffiths, T., Bradley, B.P., Mogg, K., Attentional and approach biases for pictorial food cues. 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Children's food environment state indicator report 2011 (2011), Atlanta (GA): CDC; Clary, C.M., Kestens, Y., Field validation of secondary data sources: a novel measure of representativity applied to a Canadian food outlet database (2013) Int J Beh Nutr Phys Act, 10, p. 77; Chandon, P., Wansink, B., Is food marketing making us fat? A multi-disciplinary review (2011) Foundations and Trends in Marketing, 5, pp. 113-196; Malik, V.S., Schulze, M.B., Hu, F.B., Intake of sugar-sweetened beverages and weight gain: a systematic review (2006) Am J Clin Nutr, 84, pp. 274-288; Vartanian, L.R., Schwartz, M.B., Brownell, K.D., Effects of soft drink consumption on nutrition and health: a systematic review and meta-analysis (2007) Am J Public Health, 97, pp. 667-675; Hu, F.B., Malik, V.S., Sugar-sweetened beverages and risk of obesity and type 2 diabetes: epidemiologic evidence (2010) Physiol Behav, 100, pp. 47-54; Dauchet, L., Amouyel, P., Hercberg, S., Dallongeville, J., Fruit and vegetable consumption and risk of coronary heart disease: a meta-analysis of cohort studies (2006) J Nutr, 136, pp. 2588-2593; Carter, P., Gray, L.J., Troughton, J., Khunti, K., Davies, M.J., Fruit and vegetable intake and incidence of type 2 diabetes mellitus: systematic review and meta-analysis (2010) BMJ., p. 341; Raju, J.S., The effect of price promotions on variability in product category sales (1992) Mark Sci, 11, pp. 207-220; Nijs, V.R., Dekimpe, M.G., Steenkamps, J.-B., Hanssens, D.M., The category-demand effects of price promotions (2001) Mark Sci, 20, pp. 1-22; Whisman, M.A., McClelland, G.H., Designing, testing, and interpreting interactions and moderator effects in family research (2005) J Fam Psychol, 19, pp. 111-120; McClelland, G.H., Judd, C.M., Statistical difficulties of detecting interactions and moderator effects (1993) Psychol Bull, 114, p. 376; Strien, T., Herman, C.P., Verheijden, M.W., Eating style, overeating, and overweight in a representative Dutch sample. Does external eating play a role? (2009) Appetite, 52, pp. 380-387; Rodin, J., Current status of the internal-external hypothesis for obesity: what went wrong? (1981) Am Psychol, 36, p. 361; Silva, J.R., Capurro, G., Saumann, M.P., Slachevsky, A., Problematic eating behaviors and nutritional status in 7 to 12 year-old Chilean children (2013) Int J Clin Health Psychol, 13, pp. 32-39; Dubé, L., Labban, A., Moubarac, J.C., Heslop, G., Ma, Y., Paquet, C., A nutrition/health mindset on commercial big data and drivers of food demand in modern and traditional systems (2014) Ann N Y Acad Sci, 1331, pp. 278-295; Nakamura, R., Suhrcke, M., Jebb, S.A., Pechey, R., Almiron-Roig, E., Marteau, T.M., Price promotions on healthier compared with less healthy foods: a hierarchical regression analysis of the impact on sales and social patterning of responses to promotions in great Britain (2015) Am J Clin Nutr, 101, pp. 808-816; Silveira, P.P., Gaudreau, H., Atkinson, L., Fleming, A.S., Sokolowski, M.B., Steiner, M., Kennedy, J.L., Dubé, L., Genetic differential susceptibility to socio-economic status and childhood obesogenic behavior: why targeted prevention may be the best societal investment (2016) JAMA Pediatr., 170, pp. 359-364; Belsky, J., The differential susceptibility hypothesis: sensitivity to the environment for better and for worse (2016) JAMA Pediatr, 170, pp. 321-322; Wilson, G., Wood, K., The influence of children on parental purchases during supermarket shopping (2004) Int J Consum Stud, 28, pp. 329-336; Campbell, S., James, E.L., Stacey, F.G., Bowman, J., Chapman, K., Kelly, B., A mixed-method examination of food marketing directed towards children in Australian supermarkets (2014) Health Promot Int, 29, pp. 267-277; Kelly, B., Chapman, K., Hardy, L.L., King, L., Farrell, L., Parental awareness and attitudes of food marketing to children: a community attitudes survey of parents in new South Wales (2009) Australia J Paediatr Child Health, 45, pp. 493-497; Cairns, G., Angus, K., Hastings, G., The extent, nature and effects of food promotion to children: a review of the evidence to December 2008 (2009), Geneva: World Health Organization; Campbell, K.J., Crawford, D.A., Hesketh, K.D., Australian parents' views on their 5-6-year-old children's food choices (2007) Health Promot Int, 22, pp. 11-18; Jahnke, D.L., Warschburger, P.A., Familial transmission of eating behaviors in preschool-aged children (2008) Obesity, 16, pp. 1821-1825; Strien, T., Bazelier, F.G., Perceived parental control of food intake is related to external, restrained and emotional eating in 7-12-year-old boys and girls (2007) Appetite, 49, pp. 618-625},
correspondence_address1={Paquet, C.; University of South Australia, Centre for Population Health Research, Sansom Institute for Health Research, School of Health Sciences, GPO Box 2471, Australia; email: Catherine.paquet@unisa.edu.au},
publisher={BioMed Central Ltd.},
issn={14795868},
pubmed_id={28679391},
language={English},
abbrev_source_title={Int. J. Behav. Nutr. Phys. Act.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Supriyadi2017825,
author={Supriyadi, E. and Kausar, D.R.K.},
title={The impact of inflation, exchange rate toward unemployment and poverty in Indonesia. Case study of small and medium enterprises at the tourists’ area of Lombok},
journal={Journal of Environmental Management and Tourism},
year={2017},
volume={8},
number={4},
pages={825-834},
doi={10.14505/jemt.v8.4(20).11},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85036549984&doi=10.14505%2fjemt.v8.4%2820%29.11&partnerID=40&md5=4a7c1623df117f738472e70edb1ab13a},
affiliation={Graduate School of Pancasila University, Indonesia; Faculty of Tourism, Pancasila University, Indonesia},
abstract={The purpose of the study is to determine the impact of inflation and the weakening of the rupiah exchange rate against US$ toward the level of poverty and unemployment as well as the development of small entrepreneurs. This study uses quantitative and qualitative research methods. The results are as follows: (1) There is significant effect of inflation rate, exchange rate, economic growth and average wages on poverty; (2) There is significant effect of the inflation rate and the average wage on poverty in urban areas; (3) There is significant effect of inflation rate, exchange rate, economic growth and average wages on poverty in rural areas; (4) There is significant effect of inflation rate, exchange rate and unemployment on unemployment assuming fixed wage; (5) There is no significant effect of inflation rate and exchange rate on unemployment with no fixed wage assumption. The findings of qualitative analysis are as the following: (1) The welfare of both business owners and artisans in small industry are not overly influenced by the impact of inflation and the weakening of rupiah against the US dollar; (2) Strategies to overcome the impact of inflation and exchange rate adopted by small and medium enterprise, include (a) Efforts to reduce the size of goods (b) reducing the quality of the product (c) reduce business profits and (d) cost efficiency of production; (3) Current marketing system, includes: (a) Waiting for domestic and foreign tourists who visit with tour guides (b) Marketing and selling in designated market established by the government (c) Participation in exhibition (d) Digital marketing through website. © 2017. ASERS Publishing. All rights reserved.},
author_keywords={Exchange rate;  Inflation;  Poverty;  Regression;  SME;  Unemployment},
references={Aslan, A., Ferit, K., Muhiyin, K., Internatioal tourism demand for Turkey: A dynamic panel data approach (2009) Research Journal of International Studies, 9, pp. 65-73; (2012) Statistk Indonesia 2012 Jakarta: Badan Pusat Statitstik, , Badan Pusat Statistik; Choyakh, H., (2008) Modelling Tourism Demand in Tunisia Using Cointegration and Error Correction Models, , London: Physica-Verlag; Garin-Munaz, T., Amaral, T.O., An economic model for international tourism flows in Spain (2000) Applied Economics Letters, 2000 (7), pp. 525-529; Gujarati, D.N., (2003) Basic Economics. Singarpura: C Graw Hill. International Monetary Fund, p. 2012. , International Financial Statistics Wahington: International Monetary Fund; Koutsoyianis, A., Theory of Econometric second Edition (1978) Great Britia, , Happer & Row Publisher, Inc; Krongkaew, M., Chamnivickorn, S., Nitithanprapas, I., (2006) Economic Growth, Employement and Poverty Reduction Linkages: The Case of Thailand. Employeent and Poverty Discussion, , 20 ISBN 92-2-118252-5; An econometric model of tousim demand in France (2007) Tourist an International Multidisplinary Journal of Tourism, 2 (1). , Leurent; Mankiw, N.G., (2000) Macroeconomics, , 6th Edition. Worth Publsher. New York; Pindyck, R.S., Rubin Field, D.L., Microeconomics 5th Edition. Prentice Hallton International. Inc (2001) New Jersey; Saunders, P., (2002) The Direct and Direct Effects of Unemploement on Poverty and Inequality. Social Policy Research Centre Discussion, , Paper, No. 118. University of New South Wales, Sydney; Son, H.H., Kakwani, N., (2004) Economic Growth and Poverty Reduction: Initial Condition Matter. Working, , Paper no 2. United Nations Develpoment Programme International Poverty Centre, Brasilia; Spillane, J., (1987) Ekonomi Pariwisata, , Sejarah dan Prospeknya, Kanisus. Yogyakarta; Stabler, M., (2010) The Economics of Tourism, , 2nd Edition. London. Routledge; Ghialy, Y., (2010) An Ecometric Analysis of Australian Domestic Tourism Demand, , Disertation Faculty of Business and Law Cowan University},
publisher={ASERS Publishing House},
issn={20687729},
language={English},
abbrev_source_title={J. Environ. Manage. Tour.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Grindrod2016958,
author={Grindrod, P. and Higham, D.J. and Laflin, P. and Otley, A. and Ward, J.A.},
title={Inverse network sampling to explore online brand allegiance},
journal={European Journal of Applied Mathematics},
year={2016},
volume={27},
number={6},
pages={958-970},
doi={10.1017/S0956792516000085},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84959081486&doi=10.1017%2fS0956792516000085&partnerID=40&md5=5673e64cebd071c37091adfb6f06fd0c},
affiliation={Mathematical Institute, University of Oxford, Oxford, OX26GG, United Kingdom; Department of Mathematics and Statistics, University of Strathclyde, Glasgow, G11XH, United Kingdom; Bloom Agency, Marshall Street, Leeds, LS119YJ, United Kingdom; School of Mathematics, University of Leeds, Leeds, LS29JT, United Kingdom},
abstract={Within the online media universe, there are many underlying communities. These may be defined, for example, through politics, location, health, occupation, extracurricular interests or retail habits. Government departments, charities and commercial organisations can benefit greatly from insights about the structure of these communities; the move to customer-centred practices requires knowledge of the customer base. Motivated by this issue, we address the fundamental question of whether a sub-network looks like a collection of individuals who have effectively been picked at random from the whole, or instead forms a distinctive community with a new, discernible structure. In the former case, to spread a message to the intended user base it may be best to use traditional broadcast media (TV, billboard), whereas in the latter case a more targeted approach could be more effective. In this work, we therefore formalise a concept of testing for sub-structure and apply it to social interaction data. First, we develop a statistical test to determine whether a given sub-network (induced sub-graph) is likely to have been generated by sampling nodes from the full network uniformly at random. This tackles an interesting inverse alternative to the more widely studied forward problem. We then apply the test to a Twitter reciprocated mentions network where a range of brand name based sub-networks are created via tweet content. We correlate the computed results against the independent views of 16 digital marketing professionals. We conclude that there is great potential for social media based analytics to quantify, compare and interpret online brand allegiances systematically, in real time and at large scale. © 2016 Cambridge University Press.},
author_keywords={Generating function;  mentions;  networks;  p-value;  random graph;  sampling;  statistics;  Twitter},
keywords={Graph theory;  Networks (circuits);  Sales;  Sampling;  Social networking (online);  Statistics, Generating functions;  mentions;  P-values;  Random graphs;  Twitter, Inverse problems},
funding_details={EP/M00158X/1, EP/I016058/1},
funding_details={Engineering and Physical Sciences Research CouncilEngineering and Physical Sciences Research Council, EP/G065802/1},
funding_details={Research Councils UKResearch Councils UK},
funding_text 1={The Twitter data will be made available upon publication. PG was supported by the Research Councils UK Digital Economy Programme via EPSRC grant EP/G065802/1 The Horizon Digital Economy Hub. DJH acknowledges support from a Royal Society Wolfson Award and an EPSRC/Digital Economy Established Career Fellowship grant EP/M00158X/1. JAW was supported by EPSRC grant EP/I016058/1.},
references={Aral, S., Social science: Poked to vote (2012) Nature, 489, pp. 212-214; Aral, S., Walker, D., Identifying influential and susceptible members of social networks (2012) Science, 337, pp. 337-341; Bakshy, E., Hofman, J.M., Mason, W.A., Watts, D.J., Everyone's an influencer: Quantifying influence on Twitter (2011) Proceedings of the 4th ACM International Conference on Web Search and Data Mining, WSDM '11, pp. 65-74. , New York, NY, USA ACM; Bakshy, E., Rosenn, I., Marlow, C., Adamic, L., The role of social networks in information diffusion (2012) Proceedings of the 21st International Conference on World Wide Web, WWW '12, pp. 519-528. , New York, NY, USA ACM; Boutet, A., Kim, H., Yoneki, E., Whats in Twitter, i know what parties are popular and who you are supporting now! (2013) Soc. Netw. Anal. Min., 3, pp. 1379-1391; Brodie, R.J., Ilic, A., Juric, B., Hollebeek, L., Consumer engagement in a virtual brand community: An exploratory analysis (2013) J. Bus. Res., 66, pp. 105-114; Chana, K.W., Lib, S.Y., Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity (2010) J. Bus. Res., 63, pp. 1033-1040; Chua, J., Arce-Urrizab, M., Cebollada-Calvoc, J.-J., Chintaguntad, P.K., An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics (2010) J. Interact. Mark., 24, pp. 251-268; Ciulla, F., Mocanu, D., Baronchelli, A., Gonçalves, B., Perra, N., Vespignani, A., Beating the news using social media: The case study of American Idol (2012) EPJ Data Sci., 1, pp. 1-11; Danaher, P.J., Wilson, I.W., Davis, R.A., A comparison of online and offline consumer brand loyalty (2003) Mark. Sci., 22, pp. 461-476; Farhi, P., (2013) Oreo's Tweeted Ad Was Super Bowl Blackout's Big Winner, , Washington Post, (February 05; Feld, S.L., Why your friends have more friends than you do (1991) Am. J. Sociol., 96, pp. 1464-1477; Garcá-Herranz, M., Moro, E., Cebrián, M., Christakis, N.A., Fowler, J.H., Using friends as sensors to detect global-scale contagious outbreaks (2014) PLOS ONE, 9 (4), p. e92413; Grindrod, P., (2014) Mathematical Underpinnings of Analytics: Theory and Applications, , Oxford University Press, Oxford; Kuehn, C., Martens, E.A., Romero, D.M., Critical transitions in social network activity (2014) J. Complex Netw., 2, pp. 141-152; Kwak, H., Lee, C., Park, H., Moon, S., What is Twitter, a social network or a news media (2010) Proceedings of the 19th International Conference on World Wide Web, WWW '10, pp. 591-600. , New York, NY, USA 2010. ACM; Laflin, P., Mantzaris, A.V., Ainley, F., Otley, A., Grindrod, P., Higham, D.J., Discovering and validating influence in a dynamic online social network (2013) Soc. Netw. Anal. Min., 3, pp. 1311-1323; Laflin, P., Mantzaris, A.V., Ainley, F., Otley, A., Grindrod, P., Higham, D.J., Anticipating activity in social media spikes (2015) Proceedings of the Workshop on Modelling and Mining Temporal Interactions Workshop of the 9th International Conference on the Web and Social Media, , Oxford, CA, USA 2015, Association for the Association for the Advancement of Artificial Intelligence; Laroche, M., Habibi, M.R., Richard, M.-O., To be or not to be in social media: How brand loyalty is affected by social media (2013) Int. J. Inform. Manage., 33, pp. 76-82; Laroche, M., Habibi, M.R., Richard, M.-O., Sankaranarayanan, R., The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty (2012) Comput. Human Behav., 28, pp. 1755-1767; Lazer, D., Pentland, A., Adamic, L., Aral, S., Barabási, A.-L., Brewer, D., Christakis, N., Jebara, T., Computational social science (2009) Science, 323, pp. 721-723; Lee, S.H., Kim, P.-J., Jeong, H., Statistical properties of sampled networks (2006) Phys. Rev. e, 73, p. 016102; Leskovec, J., Faloutsos, C., Sampling from large graphs (2006) Proceedings of the 12th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD '06, 2006, pp. 631-636. , New York, NY, USA ACM; Lowcay, C., Marsland, S., McCartin, C., Network parameters and heuristics in practice: A case study using the target set selection problem (2014) J. Complex Netw., 2, pp. 373-393; Maiya, A.S., Berger-Wolf, T.Y., Benefits of bias: Towards better characterization of network sampling (2011) Proc. of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD '11), , San Diego; Stumpf, M., Wiuf, C., May, R., Subnets of scale-free networks are not scale-free: Sampling properties of networks (2005) Proc. Nat. Acad. Sci., 102, pp. 4221-4224; Wu, S., Hofman, J.M., Mason, W.A., Watts, D.J., Who says what to whom on Twitter (2011) Proceedings of the 20th International Conference on World Wide Web, WWW '11, pp. 705-714. , New York, NY, USA 2011. ACM; Zaglia, M.E., Brand communities embedded in social networks (2013) J. Bus. Res., 66, pp. 216-223},
publisher={Cambridge University Press},
issn={09567925},
language={English},
abbrev_source_title={Eur. J. Appl. Math.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Barry2016487,
author={Barry, A.E. and Bates, A.M. and Olusanya, O. and Vinal, C.E. and Martin, E. and Peoples, J.E. and Jackson, Z.A. and Billinger, S.A. and Yusuf, A. and Cauley, D.A. and Montano, J.R.},
title={Alcohol Marketing on Twitter and Instagram: Evidence of Directly Advertising to Youth/Adolescents},
journal={Alcohol and alcoholism (Oxford, Oxfordshire)},
year={2016},
volume={51},
number={4},
pages={487-492},
doi={10.1093/alcalc/agv128},
note={cited By 25},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016216776&doi=10.1093%2falcalc%2fagv128&partnerID=40&md5=047f18d0bb1ecaede60bea74f66b0edd},
affiliation={Texas A&amp;M University, College Station, TX, United States; Texas A&amp;M University, College Station, TX, United States},
abstract={AIMS: Assess whether alcohol companies restrict youth/adolescent access, interaction, and exposure to their marketing on Twitter and Instagram.
METHODS: Employed five fictitious male and female Twitter (n = 10) and Instagram (n = 10) user profiles aged 13, 15, 17, 19 and/or 21. Using cellular smartphones, we determined whether profiles could (a) interact with advertising content-e.g. retweet, view video or picture content, comment, share URL; and/or (b) follow and directly receive advertising material updates from the official Instagram and Twitter pages of 22 alcohol brands for 30 days.
RESULTS: All user profiles could fully access, view, and interact with alcohol industry content posted on Instagram and Twitter. Twitter's age-gate, which restricts access for those under 21, successfully prevented underage profiles from following and subsequently receiving promotional material/updates. The two 21+ profiles collectively received 1836 alcohol-related tweets within 30 days. All Instagram profiles, however, were able to follow all alcohol brand pages and received an average of 362 advertisements within 30 days. The quantity of promotional updates increased throughout the week, reaching their peak on Thursday and Friday. Representatives/controllers of alcohol brand Instagram pages would respond directly to our underage user's comments.
CONCLUSION: The alcohol industry is in violation of their proposed self-regulation guidelines for digital marketing communications on Instagram. While Twitter's age-gate effectively blocked direct to phone updates, unhindered access to post was possible. Everyday our fictitious profiles, even those as young as 13, were bombarded with alcohol industry messages and promotional material directly to their smartphones. © The Author 2015. Medical Council on Alcohol and Oxford University Press. All rights reserved.},
keywords={adolescent;  advertising;  alcoholic beverage;  female;  human;  male;  procedures;  social media;  statistics and numerical data;  young adult, Adolescent;  Advertising as Topic;  Alcoholic Beverages;  Female;  Humans;  Male;  Social Media;  Young Adult},
issn={14643502},
pubmed_id={26597794},
language={English},
abbrev_source_title={Alcohol Alcohol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Valos201619,
author={Valos, M.J. and Haji Habibi, F. and Casidy, R. and Driesener, C.B. and Maplestone, V.L.},
title={Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers},
journal={Marketing Intelligence and Planning},
year={2016},
volume={34},
number={1},
pages={19-40},
doi={10.1108/MIP-09-2014-0169},
note={cited By 21},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84955086182&doi=10.1108%2fMIP-09-2014-0169&partnerID=40&md5=32e45b6b07a319c9138162e05a7bb7d0},
affiliation={Department of Marketing, Deakin University, Burwood, Australia; Department of Marketing, University of South Australia, Adelaide, Australia},
abstract={Purpose – At present no frameworks exist for services marketers to incorporate social media (SM) within marketing communications planning. The majority of integrated marketing communications (IMC) frameworks were developed prior to the development of the widespread use of digital and SM for information seeking, sales and service. The purpose of this paper is to investigate this issue for services marketers specifically as they differ from FMCG, industrial and durable marketers in terms of marketing messages, branding, media and channels. Furthermore, as they are less reliant on outsourced sale channels they have more potential than other industries to integrate social and digital media to build awareness, brands and sales. Design/methodology/approach – Depth interviews were conducted with eight senior services marketing executives to identify the impact of SM on marketing communications planning, implementation and measurement. Findings – The findings revealed that the unique characteristics of SM (such as interactivity and individualisation, integration of communication and distribution channels, immediacy and information collection) impact traditional marketing communications frameworks. These impacts manifested in 12 modifications specific to services and SM to traditional generic IMC frameworks encompassed by the themes of reach, service channel, word-of-mouth advocacy, consumer generated messages, listening and behavioural measurement. Practical implications – The rapidly evolving nature of SM means senior services marketers need to educate organisational stakeholders regarding implementation issues, which may be a barrier to effective integration of SM within marketing communications. Originality/value – With digital marketing communications budgets reaching 30 per cent within some organisations, it is timely to put forward a marketing communication decision-making framework that first incorporates SM and second is suitable for services marketers. © 2016, © Emerald Group Publishing Limited.},
author_keywords={Brands;  Integrated marketing communications;  Interaction;  Internet;  Services marketing;  Social media},
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Orchestrating corporate reputation co-creation on facebook (2013) Social Media in Strategic Management, pp. 87-113. , BondaroukT.Olivas-LujanM.R.)“”in(Eds)EmeraldBingley:; Zhang, C., Xu, H., Su, B., Ryan, C., Visitors’ perceptions of the use of cable cars and lifts in wulingyuan world heritage site, China (2009) Journal of Sustainable Tourism, 17 (5), pp. 551-566. , )“”},
correspondence_address1={Casidy, R.; Department of Marketing, Deakin UniversityAustralia; email: riza.casidy@deakin.edu.au},
publisher={Emerald Group Publishing Ltd.},
issn={02634503},
language={English},
abbrev_source_title={Mark. Intell. Plann.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Radha2018437,
author={Radha, S. and Nelson Kennedy Babu, C.},
title={An enhancement of cloud based sentiment analysis an bdaas using SVM based lexicon dictionary and adaptive resource scheduling},
journal={Journal of Computational and Theoretical Nanoscience},
year={2018},
volume={15},
number={2},
pages={437-445},
doi={10.1166/jctn.2018.7107},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85042766634&doi=10.1166%2fjctn.2018.7107&partnerID=40&md5=0cd9311c2a0372bd62bbd23edeb4b988},
affiliation={Research Scholar, Anna University, Chennai, Tamil Nadu  600025, India; CSE-Sengunthar Engineering College, Namakkal, Tamil Nadu  637205, India; CSE, Dhanalakshmi Srinivasan College of Engineering, Coimbatore, Tamil Nadu  641105, India},
abstract={At present, the cloud computing is emerging technology to run the large set of data capably, and due to fast data growth, processing of large scale data is becoming a main point of information method and customers can estimate the quality of brands of products employing the information given by new digital marketing channels in social media. Thus, every enterprise requires finding and analyzing a big amount of digital data in order to develop their reputation among the customers. Therefore, in this paper, SLA (Service Level Agreement) based BDAAs (Big Data Analytic Applications) using Adaptive Resource Scheduling and big data with cloud based sentiment analysis is proposed to provide the deep web mining, QoS and to analyze the customer behaviors about the product. In this process, the spatio-temporal compression technique can be applied to data compression for reduction of big data. The data is classified in to positive, negative or neutral by employing the SVM with lexicon dictionary based on the customers' behaviors about brand or products. In cloud computing environment complex to the reduaction of resources cost and fluctuation of resource requirements with BDAAs. As a result, it is needed to have a common Analytics as a Service (AaaS) platform that provides a BDAAs to customers in different fields as unpreserved services in a simple to utilize a way with lower cost. Therefore, SLA based BDAAs is developed to utilize the adaptive resource scheduling depending on the customer behaviors and it can provide visualization and data integrity. Our method can give privacy of cloud owner's information with help of data integrity and authentication process. Experimental results of proposed system shows that the sentiment analysis method for online product using cloud based big data is able to classify the opinions of customers accurately and effective of the algorithm in guarantee of SLA. Copyright © 2018 American Scientific Publishers All rights reserved.},
author_keywords={AaaS and BDAAs;  Big data with cloud computing;  Data compression;  Deep web mining;  Security and privacy;  SLA;  Visualization and data integration},
references={Chen, C.-C., Lee, K.-W., Chang, C.-C., Yang, D.-N., Chen, M.-S., Efficient large graph pattern mining for big data in the cloud (2013) IEEE International Conference on Big Data, pp. 531-536; Huang, M.L., Lu, L.F., Zhang, X., (2015) Journal of Computing, 97, p. 425; Yang, X., Lu, R., Choo, K.-K.R., Yin, F., Tang, X., (2017) IEEE Transactions on Big Data, 99, p. 1; Zeng, X., Ranjan, R., Strazdins, P., Garg, S.K., Wang, L., Crosslayer SLA management for cloud-hosted big data analytics applications (2015) 15th IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing, pp. 765-768; Wadhwani, S., Wadhwani, K., Shejy, G., (2016) International Journal of Science, Engineering and Technology Research (IJSETR), 5, p. 1768; Dobre, C., Fatos, (2014) International Journal of Parallel Programming, 42, p. 710; Hu, R., Dou, W., Liu, J., (2014) IEEE Transactions on Emerging Topics in Computing, 2, p. 302; Patil, T., Patil, S., Automatic generation of emotions for social networking websites using text mining (2013) Fourth International Conference on Computing, Communications and Networking Technologies (ICCCNT), 4, pp. 1-6; Mian, R., Martin, P., Vazquez-Poletti, J.L., (2013) Future Generation Computer Systems, 29, p. 1452; Zhang, Z., Ye, Q., Zhang, Z., Li, Y., (2011) Expert Systems with Applications, 38, p. 7674; Sun, X., Gao, B., Fan, L., An, W., A cost-effective approach to delivering analytics as a service (2012) Proc. of 2012 IEEE 19th International Conference on Web Services (ICWS), pp. 512-519; Kambatla, K., Kollias, G., Kumar, V., Grama, A., (2014) Journal of Parallel and Distributed Computing, 74, p. 2561},
correspondence_address1={Radha, S.; Research Scholar, Anna UniversityIndia},
publisher={American Scientific Publishers},
issn={15461955},
language={English},
abbrev_source_title={J. Comput. Theor. Nanosci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Patil2017149,
author={Patil, K.},
title={Impact of customer analytics on brand value-An empirical study with special reference to E-retailers},
journal={International Journal of Economic Research},
year={2017},
volume={14},
number={9},
pages={149-164},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028319574&partnerID=40&md5=93789c67e2439fea77d40d6430477516},
affiliation={Symbiosis Center for Information Technology, Symbiosis International University, Hinjewadi, Phase-I, Pune, Maharashtra, 411057, India},
abstract={Purpose: Customer analytics tools are applied by the e-tailers (electronic-retailers/e-commerce retailers) to analyze customer data. The purpose of this paper is to explore customer analytics factors that facilitate enhancement of brand value of e-retailers. We used the Aaker (1996) brand value framework as the reference model for the design and analysis of our work. Design /Methodology /Approach: Survey method enabled gathering of primary data for the empirical analysis. Two sets of questionnaire were administered: one for subject matter experts and the other to customers. A total of 217 subject matter experts comprising of academicians, digital marketing experts and marketing consultants responded to provide insights about customer analytics used by e-retailers. Questionnaire from 207 customers were used to measure on-line brand value for e-retailers. Exploratory factor analysis technique was deployed to identify the Customer Analytics factors contributing to the Brand Value of online E-tailers. Results & Findings: Customer Behavioral Data, customer Interaction Data, Perceptual Data and Descriptive Data were significantly driving customer analytics. Moreover, these factors had significant impact on brand value comprising of brand-specific associations, general brand impressions and brand commitment. Research Limitations: The scope of the study is limited to e-tail market only with a sample which may not be generalized to the universe at large. However, the research can be extended to customer analytics measures from both a geographic and industry centric perspective. Practical /Managerial Implications: This research can be used to fine tune brand positioning and measure improvements results from e-retailing strategies. Future direction of the this study can lead to the application of customer analytics in the promotion of brand value across different market sectors Originality/Value: This study discovered the effects of customer analytics on three brand value components: brand-specific associations, general brand impressions, and brand commitment. © 2017 Serials Publications Pvt. Ltd.},
author_keywords={Brand Value;  Customer analytics;  Customer Behavior Data;  E-retailers},
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New York, NY: The Free Press 2000. 335 pages; Lee, M., Knight, D., Kim, Y., Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan (2008) Journal of Product & Brand Management, 17 (3), pp. 163-174; Marcolin, B., Coviello, N., Milley, R., Assessing web-enabled interactivity (2005) Journal of Organizational and End User Computing, 17 (4), pp. 23-48; Murphy, H., Cult of analytics, driving online marketing strategies using web analytics-Steve Jackson (2010) International Journal of Market Research, 52 (6), p. 842; Phippen, A., An evaluative methodology for virtual communities using web analytics (2004) Campus-Wide Information Systems, 21 (5), pp. 179-184; Pitta, D., Fowler, D., Internet community forums: An untapped resource for consumer marketers (2005) Journal of Consumer Marketing, 22 (5), pp. 265-274; Radakovic, K., Advertising and promotion: An integrated marketing communications perspective (2014) Ekonomski Horizonti, 16 (3), pp. 265-267. , Belch E.G., Belch M.A., McGraw Hill, New York, NY, 2012; Rafiq, M., Fulford, H., Loyalty transfer from offline to online stores in the UK grocery industry (2005) International Journal of Retail & Distribution Management, 33 (6), pp. 444-460; Simmons, G., Marketing to postmodern consumers: Introducing the internet chameleon (2008) European Journal of Marketing, 42 (3-4), pp. 299-310; Steenkamp, J., How global brands create firm value: The 4V model (2014) International Marketing Review, 31 (1), pp. 5-29; Strizhakova, Y., Coulter, R., Price, L., Branded products as a passport to global citizenship: Perspectives from developed and developing countries (2008) Journal of International Marketing, 16 (4), pp. 57-85; Ul-Haq, R., Relationship marketing-bringing quality (1994) Strategic Change, 3 (2), pp. 119-120. , Customer Service and Marketing Together. M. Christopher, A. Payne and D. Ballantyne, Butterworth-Heinemann, Oxford, 1991, 204 pp, ISBN 0 750602589, price £25.00; Vinhas Da Silva, R., Faridah Syed Alwi, S., Cognitive, affective attributes and conative, behavioural responses in retail corporate branding (2006) Journal of Product & Brand Management, 15 (5), pp. 293-305; Wu, J., Chang, Y., Towards understanding members' interactivity, trust, and flow in online travel community (2005) Industrial Management & Data Systems, 105 (7), pp. 937-954; Zantedeschi, D., Feit, E., Bradlow, E., (2016) Measuring Multichannel Advertising Response, , Management Science; Zeithaml, V., Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence (1988) Journal of Marketing, 52 (3), p. 2},
correspondence_address1={Patil, K.; Symbiosis Center for Information Technology, Symbiosis International University, Hinjewadi, Phase-I, India; email: kanchan@scit.edu},
publisher={Serials Publications},
issn={09729380},
language={English},
abbrev_source_title={Int. J. Econ. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Tsai20153498,
author={Tsai, T.-M. and Wang, W.-N. and Lin, Y.-T. and Choub, S.-C.},
title={An O2O Commerce Service Framework and its Effectiveness Analysis with Application to Proximity Commerce},
journal={Procedia Manufacturing},
year={2015},
volume={3},
pages={3498-3505},
doi={10.1016/j.promfg.2015.07.668},
note={cited By 11},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85009996931&doi=10.1016%2fj.promfg.2015.07.668&partnerID=40&md5=bffcc9165df2a45fb1de174fe136980c},
affiliation={Institute for Information Industry (III), 8F., No.133, Sec. 4, Minsheng E. Rd., Songshan DistrictTaipei  105, Taiwan; Department of Information Management of National Taiwan University, No. 1, Sec. 4, Roosevelt Rd.Taipei  10617, Taiwan},
abstract={With the exponential growth of smart handheld devices and social communities, mobile commerce, social commerce and proximity commerce are also created in the last decades. Recently, the newer commerce model is online to offline (O2O) commerce and various kinds of creative service models have been proposed. It becomes a major research topic since retailer and enterprise may not be ready to utilize the new service model and consumer may not be used to this type of service. This paper applies customer journey analysis of some popular O2O service scenarios, defines an O2O Commerce Service Model, and proposes an O2O Commerce System Framework. According to this framework, this paper implements a “One-Click Shopping Wall” service to conduct an experiment of the best practice of Proximity Commerce Service. In this case, some offline digital signage is formed to attract nearby users to interact and make some online transaction with their mobile device, and then guiding them to finish the act of consumption in bricks-and-mortar. According to this case study, we conduct the effectiveness analysis experiment to find the key factors of consumer behavior. The research also applied one day promotion where users have to purchase and share product on their Facebook Wall with One-Click shopping mall app. The experimental results includes 352 people counts, 27.5% App downloads, 6% product conversion, 31% coupon collection, and 30% social network sharing. This research proposes that 1) the distance between kiosk and store and 2) discount availability are highly correlated to the act of transaction. Thus, it provides a good reference for service providers to conduct attractive promotion to maximize O2O effectiveness. The research result can avoid the costly mistake of designing various mechanism and provide user adoption analysis and digital marketing strategy via online/offline in adopting this kind of innovation service. © 2015 The Authors},
author_keywords={Effectiveness analysis;  Online 2 Offline;  Proximity commerce},
references={Gulati, R., Garino, J., (2000) Get the Right Mix of Bricks and Clicks Harvard Business Review, 78, pp. 107-114; Rampell, A., http://techcrunch.com/2010/08/07/why-online2offline-commerce-is-a-trillion-dollar-opportunity/, Why Online2Offline Commerce Is A Trillion Dollar Opportunity. Retrieved May 20, 2014, from; Rigby, D., (2011) The Future of Shopping Harvard Business Review, pp. 64-75; Tsai, T., Yang, P., Wang, W., (2013) Pilot Study toward Realizing Social Effect in O2O Commerce Services International conference of Social Informatics, 8238, pp. 268-273; IBM, http://www-01.ibm.com/software/commerce/communications-, Smarter Commerce for communication. Retrieved May 20, 2014, from, service-providers/; Lynne, S.G., Designing Services that Deliver, (1984) Harvard Business Review, 62 (1), pp. 133-139; Chaffey, D., http://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/, Introducing RACE: a practical framework to improve your digital marketing. Retrieved May 20, 2014, from},
correspondence_address1={Tsai, T.-M.; Institute for Information Industry (III), 8F., No.133, Sec. 4, Minsheng E. Rd., Songshan District, Taiwan; email: eric@iii.org.tw},
publisher={Elsevier B.V.},
issn={23519789},
language={English},
abbrev_source_title={Procedia Manuf.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Lohman201523,
author={Lohman, L. and Austin, E. and Borgen, B. and Wolff, S.S.},
title={Business perspectives on faculty internships: Not just for students anymore?},
journal={Journal for Advancement of Marketing Education},
year={2015},
volume={23},
number={2},
pages={23-33},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84942253053&partnerID=40&md5=fa2034885ade8746158bc7a86476debc},
affiliation={Augsburg College, 2211 Riverside Ave, Minneapolis, MN  55454, United States},
abstract={Purpose of the Study: This exploratory research study examines business interest in using faculty internships, as well as perceived benefits and concerns, and builds upon literature showing faculty interest in the concept. For the purposes of this study, a faculty internship is defined as a faculty member taking a temporary placement within the field in which he or she teaches in order to gain firsthand experience that can be integrated into classroom learning. Method/Design and Sample: Members of two Midwestern chapters of the Product Development and Management Association (PDMA) were surveyed online through the chapters’ LinkedIn pages. Respondents were directed to a Qualtrics survey link. Forty-three surveys were deemed usable. The researchers categorized answers to the open-ended questions via content analysis, and themes were presented to the board of directors of a Midwest chamber of commerce for further qualitative insights. Results: Respondents indicated interest in the concept of faculty internships, particularly in terms of knowledge exchanged between businesses and academe and its translation back into the classroom; however, there are concerns about the value faculty interns can provide to an organization versus consultants, as well as time and budget constraints. Gaining access to faculty experienced in evolving fields, such as marketing analytics and digital marketing, is of particular interest to businesses. Value to Marketing Educators: Educators can use faculty internships to gain industry-specific experience or to become more familiar with current issues in marketing. Such knowledge can be incorporated into marketing curricula, benefiting students while also enhancing the instructor’s curriculum vitae. Faculty will need to be prepared to explain what value they can provide to the organization sponsoring the internship. © 2015, Marketing Management Association. All rights reserved.},
author_keywords={Business consulting;  Faculty development;  Faculty internships},
references={Visiting Professor Program–2015 VPP Participants, , http://www.aef.com/on_campus/professor/vpp/1501, Advertising Education Foundation; Beck, E., Faculty interns: A bargain for business, a bonus for the classroom (2011) Workforce, 80 (8), pp. 36-41; Bost, J.C., Haddad, K.M., Opportunities for finance faculty to obtain experience for teaching and research enrichment (1996) Journal of Education for Business, 71 (3), pp. 162-169; Carnes, K.C., Gierlasinski, N.J., Have you considered a faculty intern? (1999) The National Public Accountant, 44 (3), pp. 31-32; Dawkins, W., Textbooks: The big squeeze (2006) Black Issues Book Review, 8 (5), pp. 30-31; Filbeck, G., Skutch, D., Dwyer, D.J., Faculty internships in family business (1999) American Journal of Business, 14 (2), pp. 47-56; Gibson, D.C., Communication faculty internships (2001) Public Relations Review, 27 (1); Harris, K.J., Zhao, J., Industry internships: Feedback from participating faculty and industry executives (2004) International Journal of Contemporary Hospitality Management, 16 (7), pp. 429-435; June, A., Colleges begin to reward professors for doing work that actually matters to them (2013) Chronicle of Higher Education, 59 (31), pp. A25-A26; June, A., Tenured professors feel the weight for service work (2012) Chronicle of Higher Education, 58 (43); Lantos, G.P., Faculty internships: A means to bridge the academician/practitioner gap (1994) The Journal of Product and Brand Management, 3 (4), pp. 15-30; Lohman, L., Gerhardson, S., Thorsgard, G., Sorenson, A., Grams, A., Faculty internships: Who is most interested (2010) Marketing Management Association Fall Educators' Conference Proceedings, pp. 33-36. , http://www.mmaglobal.org/publications/Proceedings/2010-MMA-Fall-Educators-Conference­Proceedings.pdf, B. Vander Schee (Ed.); Macfarlane, B., Professors as intellectual leaders: Formation, identity and role (2011) Studies in Higher Education, 36, pp. 57-73; Noga, T.J., Rhoades-Catanach, S., Faculty internships: Connecting tax practice and academia (2014) The Tax Adviser, 45 (2), pp. 138-140; Peacock, E., Faculty internships (2005) Strategic Finance, 87 (5), pp. 19-20, 22; Rapert, M.I., Kurtz, D.L., Smith, S., Beyond the core triad: Just what do marketing academics do outside of teaching, research, and service? (2002) Journal of Marketing Education, 24 (2), pp. 161-167},
correspondence_address1={Lohman, L.; Augsburg College, 2211 Riverside Ave, United States},
publisher={Marketing Management Association},
issn={15375137},
language={English},
abbrev_source_title={J. Adv. Mark. Educ.},
document_type={Article},
source={Scopus},
}

@ARTICLE{VanMierlo2014,
author={Van Mierlo, T.},
title={The 1% rule in four digital health social networks: An observational study},
journal={Journal of Medical Internet Research},
year={2014},
volume={16},
number={2},
doi={10.2196/jmir.2966},
art_number={e33},
note={cited By 110},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84897652680&doi=10.2196%2fjmir.2966&partnerID=40&md5=1b84c743cc1f8b3c95cb6f099ff753d5},
affiliation={Henley Business School, University of Reading, Greenlands, Henley-on-Thames, United Kingdom; Evolution Health Systems Inc, 1266 Queen Street West, Toronto, ON M6K 1L3, Canada},
abstract={Background: In recent years, cyberculture has informally reported a phenomenon named the 1% rule, or 90-9-1 principle, which seeks to explain participatory patterns and network effects within Internet communities. The rule states that 90% of actors observe and do not participate, 9% contribute sparingly, and 1% of actors create the vast majority of new content. This 90%, 9%, and 1% are also known as Lurkers, Contributors, and Superusers, respectively. To date, very little empirical research has been conducted to verify the 1% rule. Objective: The 1% rule is widely accepted in digital marketing. Our goal was to determine if the 1% rule applies to moderated Digital Health Social Networks (DHSNs) designed to facilitate behavior change. Methods: To help gain insight into participatory patterns, descriptive data were extracted from four long-standing DHSNs: the AlcoholHelpCenter, DepressionCenter, PanicCenter, and StopSmokingCenter sites. Results: During the study period, 63,990 actors created 578,349 posts. Less than 25% of actors made one or more posts. The applicability of the 1% rule was confirmed as Lurkers, Contributors, and Superusers accounted for a weighted average of 1.3% (n=4668), 24.0% (n=88,732), and 74.7% (n=276,034) of content. Conclusions: The 1% rule was consistent across the four DHSNs. As social network sustainability requires fresh content and timely interactions, these results are important for organizations actively promoting and managing Internet communities. Superusers generate the vast majority of traffic and create value, so their recruitment and retention is imperative for long-term success. Although Lurkers may benefit from observing interactions between Superusers and Contributors, they generate limited or no network value. The results of this study indicate that DHSNs may be optimized to produce network effects, positive externalities, and bandwagon effects. Further research in the development and expansion of DHSNs is required.},
author_keywords={1% rule;  90-9-1 principle;  EHealth;  Moderated support;  Pareto Principal;  Social networks;  Superusers},
keywords={1% rule;  90-9-1 principle;  article;  consumer health information;  human;  Internet;  manpower;  moderated support;  Pareto Principal;  Social networks;  social support;  statistics;  Superusers;  telehealth, 1% rule;  90-9-1 principle;  eHealth;  moderated support;  Pareto Principal;  social networks;  Superusers, Consumer Health Information;  Humans;  Internet;  Social Support},
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Epistemic curiosity and lurking behavior in online communities (2013) Computers in Human Behavior, 29 (1), pp. 293-303. , Jan [doi:10.1016/j.chb.2012.09.008]; Cunningham, J.A., Van Mierlo, T., Fournier, R., An online support group for problem drinkers: AlcoholHelpCenter.net (2008) Patient Educ Couns, 70 (2), pp. 193-198. , Feb [doi:10.1016/j.pec.2007.10.003] [Medline: 18022340]; Jones, R., Sharkey, S., Smithson, J., Ford, T., Emmens, T., Hewis, E., Using metrics to describe the participative stances of members within discussion forums (2011) J Med Internet Res, 13 (1), pp. e3. , [FREE Full text] [doi:10.2196/jmir.1591] [Medline: 21239373]; Selby, P., Van Mierlo, T., Voci, S.C., Parent, D., Cunningham, J.A., Online social and professional support for smokers trying to quit: An exploration of first time posts from 2562 members (2010) J Med Internet Res, 12 (3), pp. e34. , [FREE Full text] [doi:10.2196/jmir.1340] [Medline: 20719739]; Zhao, K., Greer, G., Qiu, B., Mitra, P., Portier, K., Yen, J., (2012) Finding Influential Users of An Online Health Community: A New Metric Based on Sentiment Influence, , http://arxiv.org/pdf/1211.6086v2.pdf, Working Paper. 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Proana: Anorexia is a lifestyle, not a disease [accessed 2014-01-20] [WebCite Cache ID 6MmcjzcOo]; Bender, J.L., Jimenez-Marroquin, M.C., Ferris, L.E., Katz, J., Jadad, A.R., Online communities for breast cancer survivors: A review and analysis of their characteristics and levels of use (2013) Support Care Cancer, 21 (5), pp. 1253-1263. , May [doi:10.1007/s00520-012-1655-9] [Medline: 23179491]; Young, C., Community management that works: How to build and sustain a thriving online health community (2013) J Med Internet Res, 15 (6), pp. e119. , [FREE Full text] [doi:10.2196/jmir.2501] [Medline: 23759312]; Denos, M., (2013) MarketingProfs, , http://www.marketingprofs.com/articles/2013/10422/a-weight-watchers-case- study-how-smart-marketing-pays-off, A Weight Watchers Case Study: How Smart Marketing Pays Off [accessed 2014-01-20] [WebCite Cache ID 6MmdWWyRU]},
correspondence_address1={Van Mierlo, T.; Evolution Health Systems Inc, 1266 Queen Street West, Toronto, ON M6K 1L3, Canada; email: tvanmierlo@evolutionhs.com},
issn={14388871},
pubmed_id={24496109},
language={English},
abbrev_source_title={J. Med. Internet Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Pushkar2017114,
author={Pushkar, O. and Kurbatova, Y. and Druhova, O.},
title={Innovative methods of managing consumer behaviour in the economy of impressions, or the experience economy},
journal={Economic Annals-XXI},
year={2017},
volume={165},
number={5-6},
pages={114-118},
doi={10.21003/ea.V165-23},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85037748317&doi=10.21003%2fea.V165-23&partnerID=40&md5=e5895ba99860418d8a1ba18067d924a7},
affiliation={Department of Computer Systems and Technologies, Simon Kuznets Kharkiv National University of Economics, 9-A Nauky Ave., Kharkiv, 61116, Ukraine; Department of Management of Foreign Economic Affairs and Finance, National Technical University, Kharkiv Polytechnic Institute, 2 Kyrpychov Str., Kharkiv, 61002, Ukraine},
abstract={In the conditions of digital marketing development, the main problem of the development of enterprise business is management of consumer behaviour in the online environment. Enterprises should find new ways to attract and retain the attention of users. The purpose of the article is to develop recommendations for managing consumer behaviour in the economy of impressions, or the experience economy based on personalisation. The following research methods are used: analysis and synthesis, logical generalisation, abstract logic and the hypothetic-deductive method. The article formulates a hypothesis based on the phenomenon of the dependence of a person’s emotional response on the phase of his/her biological rhythm already in use in the practice of communication management and psychology. To partially confirm the hypothesis, a pilot experiment was prepared and conducted on the basis of the social network Facebook in 2017. The respondents were presented with an advertising multimedia product with a subsequent assessment of the emotional state. The received statistical results confirm the accepted hypothesis. Based on the hypothetic-deductive method, recommendations for managing consumer behaviour in the economy of impressions have been developed. The essence of recommendations is reduced to how to take into account the phases of human biological rhythms, as well as the choice of intellectual and emotional filling of the multimedia advertising product. Taking into account the personalisation processes, the models of users’ perception of advertising are modified. The process of users’ perception of the content, its impressions and emotions lie in interrelation with its biological rhythms. If the developer knows the data about the activity of the emotional and intellectual biorhythms of the user, it becomes possible to control impressions, passing the relevant content in the most favourable periods for perception. Practical application of the proposed recommendations will be useful for companies that carry out advertising activities in social networks that implement contextual advertising and direct marketing. © Institute of Society Transformation, 2017.},
author_keywords={Economy of impressions;  Emotional;  Experience;  Experience economy;  Impressions;  Intellectual content;  Management;  Personalisation;  Theory of human biological cycles},
references={Čiarnienė, R., Stankevičiūtė, G., Theoretical framework of E-business competitiveness (2015) Procedia - Social and Behavioral Sciences, 213, pp. 734-739. , https://doi.org/10.1016/j.sbspro.2015.11.528; Schmidt, E., Rosenberg, J., (2004) How Google Works, , New York: Grand Central Publishing; Galehbakhtiari, S., Hasangholi Pouryasouri, T., A hermeneutic phenomenological study of online community participation: Applications of fuzzy cognitive maps (2015) Computers in Human Behavior, 48, pp. 637-643. , https://doi.org/10.1016/j.chb.2015.02.005; Yusufcan, M., Nakajima, D., Ozbay, Y., Revealed attention (2012) American Economic Review, 102 (5), pp. 2183-2205. , https://doi.org/10.1257/aer.102.5.2183; Marianne, B., Karlan, D., Mullainathan, S., Shafir, E., Zinman, J., What’s advertising content worth? Evidence from a consumer credit marketing field experiment (2010) Quarterly Journal of Economics, 125 (1), pp. 263-306. , https://doi.org/10.1162/qjec.2010.125.1.263; Rao, A., From brand to customer (2016) Journal of Service Research, 2, pp. 18-30; Verhoef, P.C., Reinartz, W.Р., Krafft, M., Customer engagement as a new perspective in customer management (2010) Journal of Service Research, 13 (3), pp. 247-252. , https://doi.org/10.1177/1094670510375461; Hassoun, D., Tracing attentions: Toward an analysis of simultaneous media use (2014) Television & New Media, 15 (4), pp. 271-288. , https://doi.org/10.1177/1527476412468621; Gabaix, X., A sparsity-based model of bounded rationality (2014) Quarterly Journal of Economics, 129 (4), pp. 1661-1710. , https://doi.org/10.1093/qje/qju024; Ketcham, J., Lucarelli, C., Powers, C., Paying attention or paying too much in medicare part D (2015) American Economic Review, 105 (1), pp. 204-233. , https://doi.org/10.1257/aer.20120651; Antoniuk, N., (2016) Now Personalized: A New Era in Computer Technology, , https://hi-tech.ua/blog/teper-personalizirovannyiy-novaya-era-v-kompyuternoy-tehnike, in Russ; Pine, B.J., Gilmore, H.J., (1999) The Experience Economy: Work is Theatre & Every Business a Stage, , Boston: Harvard Business School Press; Schmitt, В.H., (2011) Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate, , New York: Free Press; Safarzadeh, H., Kashani, F.H., Sabaghi Nadooshan, M.E., The effects of biorhythm cycles on the employees job performance (2014) International Journal of Basic Sciences & Applied Research, 3 (SP), pp. 115-128. , http://isicenter.org/fulltext2/paper-271.pdf; Vazifedust, H., Alizadeh, A., Dehghan, A., Study of biorhythm cycles that influence on decision qualities of investment managers in mutual fund of the Iranian capital market (2013) Journal of Basic and Applied Scientific Research, 3 (9), pp. 233-241. , https://www.textroad.com/pdf/JBASR/J.%20Basic.%20Appl.%20Sci.%20Res.,%203(9)233-241,%202013.pdf; Du, Y., The application of biorhythm to the management of air transportation (2004) Journal of Civil Aviation University of China, 6, pp. 68-70. , https://caod.oriprobe.com/articles/8512958/ren_ti_sheng_wu_jie_lv_li_lun_zai_kong_zhong_jiao_tong_guan_zhi_ling_y.htm, in Chinese; Makedonskiy, A., Psychoeconomics of reality (2011) Chernigov: Desnyanskaya Pravda, , Russ; Goldhaber, M.H., (1997) The Attention Economy and The Net. First Monday, 2, pp. 18-23. , https://doi.org/10.5210/fm.v2i4.519, April 4-7; Minarova, M., Mala, D., Sedliacikova, M., Emotional intelligence of manageres (2015) Procedia Economics and Finance, 26, pp. 1119-1123. , https://doi.org/10.1016/S2212-5671(15)00939-9; Bez, R., Improving ecommerce retention and revenue with personalization (2016) Ecommerce Genome by Compass, , https://blog.compass.co/improving-ecommerce-retention-revenue-personalization, August 10; Olson, P., 5 Things to know about siri and google now’s growing intelligence (2014) Forbes, 8, pp. 11-12. , https://www.forbes.com/sites/parmyolson/2014/07/08/5-things-to-know-about-siri-and-google-nows-growing-intelligence/#368b13d243d2, July 8; Pariser, E., (2011) The Filter Bubble: What The Internet Is Hiding from You, , New York: Penguin Press},
publisher={Institute of Society Transformation},
issn={17286220},
language={English},
abbrev_source_title={Eco. Annals.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Ukpere2014551,
author={Ukpere, C.L. and Slabbert, A.D. and Ukpere, W.I.},
title={Rising trend in social media usage by women entrepreneurs across the globe to unlock their potentials for business success},
journal={Mediterranean Journal of Social Sciences},
year={2014},
volume={5},
number={10 SPEC. ISSUE},
pages={551-559},
doi={10.5901/mjss.2014.v5n10p551},
note={cited By 6},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84901921718&doi=10.5901%2fmjss.2014.v5n10p551&partnerID=40&md5=31ddb2d34ad60bec49f3bd298f74eee0},
affiliation={Cape Peninsula University of Technology, Cape Town, South Africa; Department of Industrial Psychology and people Management, University of Johannesburg, Johannesburg, Gauteng, South Africa},
abstract={Dwindling circulation of traditional media such as television, radio, newspapers and magazines has resulted from the growth of adapting digital technology and tools that involve the internet. The practice of surfing the web 2.0 to obtain real time information instantly, has led to the rise of an ever more connected infrastructure atmosphere globally. Digital marketing and online trading through e-commerce and m-commerce platforms is applied in these interconnected environment; it involves wide variety of approaches, whose success depends on the user-centric and interrelated approach to technology. A new type of media has been enabled with the use of the Internet and the World Wide Web. Marketers are realising the power of the Internet, as a communication platform and a way of following conversation since the past two decades. In marketing, strategy starts on the outside, considering the needs and expectations of the consumer and moving inwards to the root of the brand's identity, to see where the business can gain advantage and add value. The study of Social Media Platforms and their impact in unlocking the financial success of the women entrepreneurs globally has been widely observed and quite vital to the new generation of gender based ventures that are digitally driven through the use of technology. This type of development through which women adapt and utilise Social Media platforms promotes the creation of a new revolution of modern digital entrepreneurial culture, by changing the female society from a technologically challenged to a technologically savvy one that changes their mind-set from the job seeking culture to embrace a job creating one, through opportunities that are made available by the use of Social Media Platforms and the Internet. Both formal and informal women owned ventures have been observed to adopt social media platforms to grow their communities as a medium for keeping in touch and getting current and ground feedback on products or services from existing and prospective clients.},
author_keywords={Customer Behaviour;  E-Commerce;  E-Marketing;  M-Commerce;  Online social networking;  Online Strategy;  Social Media;  Web 2.0},
references={Aldrich, H., Carter, N., Ruef, M., (2002) With Very Little Help From their Friends: Gender and Relational Composition of Nascent Entrepreneurs' Start Up Teams. Frontiers of Entrepreneurship, , Babson: Babson College; Anurag, S., Tyagi, R., Mobile Payment 2.0: The Next-Generation Model (2009) HSBC's Guide to Cash, Supply Chain and Treasury Management In Asia Pacific, pp. 178-183. , Ed; Baron-Cohen, S., The essential difference: Male and Female Brains and the Truth about Autism (2003) Basic Books; Brett, L., (2011) Female Business Owners Driving Social-media Uptake, , http://www.dynamicbusiness.com.au/entrepreneur-profile/female-business-owners-driving-social-media-uptake-10112011.html#sthash.DKbe2l8K.dpuf, November 10, [Online] Available, Retrieved 30, November 2013; (2011) Solar Powered Internet Cafes Link Rural Africa to Global Village, , http://www.businessdaily.com, BusinessDaily, September 07, [Online] Available, Retrieved on 21 December 2011; Constantinides, E., Lorenzo, C., Gómez, M., Social Media: A New Frontier for Retailers (2008) European Retail Research, 22, pp. 1-28; Davis, S.S., Women Weavers Online: Rural Moroccan women on the Internet (2004) Gender, Technology and Development, 8 (1), pp. 53-75; Elder, L., Rashid, A., (2009) Mobile Phones and Development: An Analysis of IDRC-Supported Projects, , http://www.ejisdc.org, [Online] Available, Retrieved on 8 April 2011; (2012) Fashion Site Poshmark Raises $12million In New FundingINDIA, , www.indiawest.com, Indiawest, December 13, [Online] Available, Retrieved on 3 June 2013, www.indiawest.com/news/8060-fashion-site-poshmark-raises-12-million-in-new-funding.html; Johnson-Elie, T., (2013) Marketwire For Small Business On Women and Social Media, , www.blog.marketwired.com, April 13, [Online] Available, http://www.blog.marketwired.com/2013/04/19/women-social-media/ (Retrieved on 3 September 2013; Komunte, M., Rwashana, A.S., Nabukenya, J., Comparative Analysis of Mobileusage among Women entrepreneurs in Uganda and Kenya (2012) African Journal of Computing & ICT, 5 (5), pp. 74-86. , September; Kotler, P., (2005) Principles of Marketing, , London: Pearson Education Limited; Mbogo, M., The Impact of Mobile Payments on the Success and Growth of Micro-Business: The Case of M-Pesa in Kenya (2010) The Journal of Language, Technology & Entrepreneurship In Africa, 2 (1), pp. 182-203; Nyamunda, R., (2013) Cash Cloud, Africa Forbes, , 27, Cape Town: ABN Publishing; Owolawi, A., (2012) Law, Fashion, Property, Radio, Success, Africa Forbes, , Cape Town: ABN Publishing; Padmannavar, S.S., A review on E-Commerce empowering Women's (2011) International Journal of Computer Science and Telecommunications, 1, pp. 74-78; Payne, J., (2005) E-Commerce Readiness For SMEs In Developing Countries: A Guide For Development Professionals, , Washington, D.C.: LearnLink1 Academy for Educational Development; Poterfield, A., (2010) Top 10 Facebook Pages, , www.socialmediaexaminer.com, August 31, [Online] Available, Retrieved on r 10 Septembe, http://www.socialmediaexaminer.com/top-10-facebook-pages; Rognerud, J., (2011) Big Cooprrate Social Media Campaign That Work, , www.jonrognerud.com, April 28, [Online] Available, Retrieved on 10 September 2011, http://www.jonrognerud.com/big-cooporate-socia-media-campaign-that-work; Saren, M., Marketing empowernment and exclusion in the information age (2011) Emerald, Marketing Empowernment and Exclusion of the Information Age, Market Intelligence & Planning, 29 (1), pp. 39-48; Ščeulovs, D., Gaile-Sarkane, E., Electronic Tools for Company's presence, Identification and Marketing in E-environment (2010) Theory and Practice, Economics and Management, 15, pp. 775-782; Seko, L., (2013) Dont Patronize Us, Africa Forbes, , Cape Town: ABN Publishing; Singh, G., Belwal, R., Entrepreneurship and SMEs in Ethiopia: Evaluating the role, prospects and problems faced by women in this emergent sector (2008) Gender In Management: An International Journal, 23 (2), pp. 120-136},
publisher={Mediterranean Center of Social and Educational Research},
issn={20399340},
language={English},
abbrev_source_title={Mediterranean J. Soc. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Maiz2016630,
author={Maiz, A. and Arranz, N. and Fdez. de Arroyabe, J.C.},
title={Factors affecting social interaction on social network sites: the Facebook case},
journal={Journal of Enterprise Information Management},
year={2016},
volume={29},
number={5},
pages={630-649},
doi={10.1108/JEIM-10-2014-0105},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984819445&doi=10.1108%2fJEIM-10-2014-0105&partnerID=40&md5=9c4577c815a542fe31e47476469e785d},
affiliation={PepsiCo Iberica, Vitoria-Gasteiz, Spain; UNED, Madrid, Spain; University of Essex, Colchester, United Kingdom},
abstract={Purpose: The purpose of this paper is to focus on understanding the factors which affect the social interaction in the case of Facebook. Many authors point out the great potential of these networks for social interaction and as conduits of information. However, studies show that the topology of the network is disconnected, consisting of small sub-networks that make Facebook unsuitable for disseminating information. This situation has created the need to introduce exogenous factors, aimed at boosting and providing cohesion to the network structure. In this context, the authors test the following question: how exogenous and endogenous factors contribute to encouraging social interaction on Facebook. Design/methodology/approach: For the analysis of social interaction on Facebook, a population consisting of all the followers of the walls of ten corporate social networks was used. From the total 269,424 users analyzed, a stratified sample of 132 followers was obtained and networks were built for each of them. The authors then proceeded to search for each follower’s friends and friends of friends to build the social network up to the fourth level, obtaining a total of 132 subnets with 1,628,074 links between them. To determine the impact of both exogenous and endogenous factors in the interaction of the network the authors performed a causal analysis. Findings: The results obtained from this study provide empirical evidence on the adequacy of companies’ dynamization measures used and how exogenous and endogenous factors influence the social interaction on Facebook. Thus, the results show that exogenous factors, such as the activity of the community manager and the digital marketing investment in the network, do not have a significant effect on the interaction. On the other hand, endogenous factors, such as network density and clustering, have a positive effect on the trigger of social interaction between the followers. Therefore, companies must consider the importance of the structural factors that characterize network followers, such as density or clustering coefficient, to be able to interpret and optimize them to obtain higher levels of social interaction. Originality/value: This is one of a few papers that examine interactions in social network sites (SNS), particularly in corporate network sites in Facebook. The results expose the importance for organizations to have reliable information on the patterns of interaction to properly manage the resources allocated for this purpose in SNS. © 2016, © Emerald Group Publishing Limited.},
author_keywords={Corporate social network;  Facebook},
funding_details={Economic and Social Research CouncilEconomic and Social Research Council, ESRC, ES/L011859/1},
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correspondence_address1={Fdez. de Arroyabe, J.C.; University of EssexUnited Kingdom; email: jcfern@essex.ac.uk},
publisher={Emerald Group Publishing Ltd.},
issn={17410398},
language={English},
abbrev_source_title={J. Enterp. Inf. Manage.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Wilson20137,
author={Wilson, J.A.J. and Grant, J.},
title={Islamic marketing – a challenger to the classical marketing canon?},
journal={Journal of Islamic Marketing},
year={2013},
volume={4},
number={1},
pages={7-21},
doi={10.1108/17590831311306327},
note={cited By 55},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-84878229188&doi=10.1108%2f17590831311306327&partnerID=40&md5=8a49fb061f786e87e9bf392cb6d5f808},
affiliation={Marketing Department, University of Greenwich, London, United Kingdom; Independent Marketing Consultant, London, United Kingdom},
abstract={The purpose of this paper is to debate what (if anything) is Islamic marketing? And link developments in this field to the wider marketing paradigm. A phenomenological antipositivist review of key case examples, drawing from 40 years of the authors' collective professional experiences; and field notes investigating approximately 1,000 brand marketing media reports, and 32 in-depth interviews – as industry active academic practitioners. Supporting this, literature searches covered the fields of marketing, cultural studies, anthropology, contemporary religion, post-structuralism and natural philosophy. Marketing is both a concept and lived experience, manifest in the competitive exchange of commoditised thoughts, feelings, actions and objects – between engaged individuals and collectives. For many reasons, Islamic and Brand agendas/imperatives have risen in the consciousness and practises of Muslims and non-Muslims globally, through social interactions. These have placed Islamic, brand and marketing practises in the spotlight, singularly and collectively. On the surface, many have considered whether Islamic marketing is a truism, a phenomenon, a noumenon, an ideology, or even a paradigm? The paper suggests that it represents a new focal phase “torchbearer”, as a conspicuous and necessary challenger strain towards convention, supporting fit for purpose marketing – just as “green” and “digital” marketing have previously, and continue to do so. This is a viewpoint piece, which whilst based upon the experiences of two authors, draws from their varied practitioner-engaged action research, as collaborators and participants. To this end they adopt a standpoint, which argues for marketing being an applied science, rejecting approaches that encourage academic/practitioner divides. Scholars and practitioners should resist the temptation to study and practice the field with a silo mentality. Marketing is not monolithic, nor is Islamic marketing necessarily a new phenomenon, or discrete sub-set. Muslims have always engaged in marketing practices – offering symbolic and functional value globally. The paper presents the following key argument: that Islamic Marketing is (while connected to the Islamic faith, heritage and cultural milieu) most usefully described and analysed as a differentiated wave within marketing activities and consumption, spearheaded currently by Muslims and non-Muslims alike. And hence that it can be related to other developments in the marketing field, where marketing moves through evolutionary and revolutionary phases of meaning and practice, while grappling with new challenges and channels, in order to maintain its relevance and efficacy. © 2013, Emerald Group Publishing Limited},
author_keywords={Branding and advertising;  Consumer behaviour;  Consumption;  Culture;  Globalization;  Islam;  Islamic marketing;  Marketing;  Marketing education;  Marketing phenomena;  Marketing theory and practice;  Muslim consumer behaviour},
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Derrida, J., (1973) Speech and Phenomena, , North Western University Press, Evanston, IL; Derrida, J., (2005) The Politics of Friendship, , Verso, New Left Books, London; de Saussure, F., (1974) Course in General Linguistics, , Fontana, London; Deutsch, B., Social tribes are more potent than social networks for luxury brands (2011) Fashion' Collective, , http://fashionscollective.com/FashionAndLuxury/06/luxury-social-networks-versus-luxury-tribes/, June 14, available at: (accessed December 2, 2012); Foucault, M., (1989) The Archeology of Knowledge, , Routledge, London; Giddens, A., (1991) Modernity and Self-identity: Self and Society in the Late Modern Age, , Stanford University Press, Stanford, CA; Gilmore, J.H., Pine, B.J., II, (2007) Authenticity – What Consumers Really Want, , Harvard Business School Press, Boston, MA; Gilroy, P., (2002) There Ain't No Black in the Union Jack, , Routledge Classics, London; Gilroy, P., (2004) After Empire, , Routledge, London; Grant, J., (2000) The New Marketing Manifesto: 12 Rules for Building Successful Brands in the 21st Century, , Textere Publishing, London; 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issn={17590833},
language={English},
abbrev_source_title={J. Islam. Mark.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Portnoff20185,
author={Portnoff, A.-Y. and Soupizet, J.-F.},
title={Artificial intelligence: Opportunities and risks},
journal={Futuribles: Analyse et Prospective},
year={2018},
volume={2018-September},
number={426},
pages={5-26},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85053660195&partnerID=40&md5=cd0c675c3d82eb4d15e87fcf602e4c11},
affiliation={Futuribles et conseiller scientifique de Futuribles International, Germany; Analyse prospective intitulee, Germany},
abstract={For some time now,artificial intelligence(Al) has been receiving unprecedented attention.Why is this?Because it is making a genuine leap forward as a combined result of four factors:the rapid advance in communications that sends all forms of expression hurtling across the planet at the speed of light, computer processing power (now measured in quadrillions of operations per second), the explosion of available data and the progress of machine learning. Hence, as Andr6-Yves Portnoff and Jean-Frangois Soupizet assert, a whole new ecosystem is emerging. What might the applications of Al be? There are already countless possible uses, ranging from the milking of goats, banking services, autonomous vehicles, digital marketing and smart cities to health and sabotage...Some experts who subscribe to the "technological singularity" theory even believe that Al could take over the planet, an assertion staunchly contested here by our authors who do, however, stress how much the division of roles between men and machines needs to be rethought, as does the relationship between them. They also point out, incidentally, that the spread of Al within businesses hasn't gone as far as all that, since that would imply profound changes in forms of organization and management-in short, a cultural revolution, and culture does not move at the same pace as technological advance!Turning to the question of the players involved, they stress the conflict between the new entrants (the American and Chinese Internet giants) and traditional companies, together with states whose sovereignty is seriously impaired as a result; but these latter may discover that Al affords them the means to restore their power,for better or for worse, in years to come. Drawing in this article on a foresight analysis carried out for the members of the Futur- ibles International association, Andr6-Yves Portnoff and Jean-Francois Soupizet venture to outline a number of possible futures. These are not scenarios properly so-called, but contrasting models. They include the "privatized digital panopticon", characterized by the supremacy of the digital giants; the "statized digital panopticon", which would see the Chinese regime and the IT giants coming together in their own shared interest; the "enlightened long-termist" model; and that of "digital criminalities". In doing so,the authors show once again how technologies are double-edged and how it is important that we-and particularly we Europeans-take responsibility when choices are being made that will undoubtedly shape the future for many years to come. © 2018 Futuribles. All rights reserved.},
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Rapport a Monsieur le ministre des Affaires sociales et de I'Emploi, Paris : Masson; Andé-Yves, P., Le joaillier fou (2018) Association Du Manifeste pour 1'industrie, , http://manifestepourlindustrie.ore/le-ioaillier-fou-ou-lhistoire-dun-pavs-qui-savait-attirer-les-groupes-etrangers-mais-qui-ne-savait-pas-promouvoir-hnnovation-de-ses-petites-entreprises, ai, URL :,/. Consulte le 31 juillet 2018; André-Yves, P., Diversité, créativité et compétitivite (2017) Futuribles International, , https://www.futuribles.com/fr/article/diversite-creativite-et-competitivite/, Note de veille, 19 octobre, URL:, Consulte le 31 juillet 2018; (2018) Le Monde, , https://www.lemonde.fr/idees/article/2018/06/26/assistants-vocaux-nous-ne-pouvons-confier-nos-vies-a-des-machines_5321535_3232.html, 27 juin, URL:, Consulte le 31 juillet 2018},
publisher={Futuribles},
issn={0337307X},
language={French},
abbrev_source_title={Futuribles Anal. Prospect.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Farzindar20181,
author={Farzindar, A. and Inkpen, D.},
title={Natural Language Processing for Social Media, Second Edition},
journal={Synthesis Lectures on Human Language Technologies},
year={2018},
volume={10},
number={2},
pages={1-197},
doi={10.2200/S00809ED2V01Y201710HLT038},
note={cited By 2},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85048736178&doi=10.2200%2fS00809ED2V01Y201710HLT038&partnerID=40&md5=b9ba7e9e840a0451db763950b3b2a013},
affiliation={University of Southern California, United States; University of Ottawa, United States},
abstract={In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms which extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. We discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts (big data), and shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, healthcare, business intelligence, industry, marketing, and security and defence. We review the existing evaluation metrics for NLP and social media applications, and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks) or by the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC). In the concluding chapter, we discuss the importance of this dynamic discipline and its great potential for NLP in the coming decade, in the context of changes in mobile technology, cloud computing, virtual reality, and social networking. In this second edition, we have added information about recent progress in the tasks and applications presented in the first edition. We discuss new methods and their results. The number of research projects and publications that use social media data is constantly increasing due to continuously growing amounts of social media data and the need to automatically process them. We have added 85 new references to the more than 300 references from the first edition. Besides updating each section, we have added a new application (digital marketing) to the section on media monitoring and we have augmented the section on healthcare applications with an extended discussion of recent research on detecting signs of mental illness from social media. © 2017 by Morgan & Claypool.},
author_keywords={big data;  natural language processing;  semantic analysis;  social computing;  social media;  social networking},
keywords={Big data;  Commerce;  Computational linguistics;  Computer aided language translation;  Contrast media;  Data handling;  Data mining;  Diseases;  Distributed computer systems;  Health care;  Information retrieval;  Marketing;  Natural language processing systems;  Reviews;  Semantics;  Social sciences computing;  Virtual reality, Inter-personal communications;  National Institute of Standards and Technology;  Online social networkings;  Semantic analysis;  Social computing;  Social media;  Statistical machine translation;  Text retrieval conferences, Social networking (online)},
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publisher={Morgan and Claypool Publishers},
issn={19474040},
language={English},
abbrev_source_title={Synth. Lect. Human Lang. Technol.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Dvir201819,
author={Dvir, N. and Gafni, R.},
title={When less is more: Empirical study of the relation between consumer behavior and information provision on commercial landing pages},
journal={Informing Science},
year={2018},
volume={21},
pages={19-39},
doi={10.28945/4015},
note={cited By 1},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85050526059&doi=10.28945%2f4015&partnerID=40&md5=620be6bc030a3da9b4f60c4965076e84},
affiliation={State University of New York at Albany, Albany, NY, United States; The Academic College of Tel Aviv Yaffo, Tel Aviv, Israel},
abstract={Aim/Purpose This paper describes an empirical examination of how users' willingness to dis-close personal data is influenced by the amount of information provided on landing pages - standalone web pages created explicitly for marketing or adver-tising campaigns. Background Provision of information is a central construct in the IS discipline. Content is a term commonly used to describe the information made available by a website or other electronic medium. A pertinent debate among scholars and practitioners relate to the behavioral impact of content volume: Specifically, does a greater amount of information elicit engagement and compliance, or the other way around? Methodology A series of large-scale web experiments (n= 535 and n= 27,900) were conduct-ed employing a between-subjects design and A/B testing. Two variants of land-ing pages, long and short, were created based on relevant behavioral theories. Both variants included an identical form to collect users' information, but dif-ferent amounts of provided content. User traffic was generated using Google AdWords and randomized between the page using Unbounce.com. Relevant usage metrics, such as response rate (called "conversion rate"), location, and visit time were recorded. Contribution This research contributes to the body of knowledge on information provision and its effectiveness and carries practical and theoretical implications to practi-tioners and scholars in Information Systems, Informing Science, Communica-tions, Digital Marketing, and related fields. Findings Analyses of results show that the shorter landing pages had significantly higher conversion rates across all locations and times. Findings demonstrate a negative correlation between the content amount and consumer behavior, suggesting that users who had less information were more inclined to provide their data. Recommendations for Practitioners At a practical level, results can empirically support business practices, design considerations, and content strategy by informing practitioners on the role of content in online commerce. Recommendation for Researchers Findings suggest that the amount of content plays a significant role in online decision making and effective informing. They also contradict prior research on trust, persuasion, and security. This study advances research on the paradoxical relationship between the increased level of information and online decision-making and indicates that contrary to earlier work, not all persuasion theories are effective online. Impact on Society Understanding how information drives behavior has implications in many do-mains (civic engagement, health, education, and more). This has relevance to system design and public communication in both online and offline contexts. Future Research Using this research as a starting point, future research can examine the impact of content in other contexts, as well as other behavioral drivers (such as demo-graphic data). This can lead to theoretical, methodological, and practical rec-ommendations. © 2018 Informing Science Institute.},
author_keywords={Consumer behavior;  Content strategy;  Deci-sion making;  E-commerce;  Human computer interaction;  Information systems;  Informing science;  Marketing;  User engagement},
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correspondence_address1={Dvir, N.; State University of New York at AlbanyUnited States; email: Ndvir@albany.edu},
publisher={Informing Science Institute},
issn={15479684},
language={English},
abbrev_source_title={Inform. Sci.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Schwartz2017666,
author={Schwartz, M.B. and Schneider, G.E. and Choi, Y.-Y. and Li, X. and Harris, J. and Andreyeva, T. and Hyary, M. and Vernick, N.H. and Appel, L.J.},
title={Association of a community campaign for better beverage choices with beverage purchases from supermarkets},
journal={JAMA Internal Medicine},
year={2017},
volume={177},
number={5},
pages={666-674},
doi={10.1001/jamainternmed.2016.9650},
note={cited By 8},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85018981464&doi=10.1001%2fjamainternmed.2016.9650&partnerID=40&md5=ea4006433283c4d47d5da3660c18266c},
affiliation={Rudd Center for Food Policy and Obesity, University of Connecticut, 1 Constitution Plaza, Hartford, CT  06103, United States; Horizon Foundation, Columbia, MD, United States; Welch Center for Prevention, Epidemiology and Clinical Research, Johns Hopkins Medical Institutions, Baltimore, MD, United States},
abstract={IMPORTANCE Data are needed to evaluate community interventions to reduce consumption of sugary drinks. Supermarket sales data can be used for this purpose. OBJECTIVE To compare beverage sales in Howard County, Maryland (HC), with sales in comparison stores in a contiguous state before and during a 3-year campaign to reduce consumption of sugary beverages. DESIGN, SETTING, AND PARTIPICANTS This observational experiment with a control group included 15 HC supermarkets and 17 comparison supermarkets.Weekly beverage sales data at baseline (January 1 to December 31, 2012) and from campaign years 1 to 3 (January 1, 2013, through December 31, 2015) were analyzed. A difference-in-differences (DID) regression compared the volume sales per product per week in the HC and comparison stores, controlling for mean product price, competitor's product price, product size, weekly local temperature, and manufacturer. EXPOSURES The campaign message was to reduce consumption of all sugary drinks. Television advertising, digital marketing, direct mail, outdoor advertising, social media, and earned media during the 3-year period created 17 million impressions. Community partners successfully advocated for public policies to encourage healthy beverage consumption in schools, child care, health care, and government settings. MAIN OUTCOMES AND MEASURES Saleswere tracked of sugary drinks highlighted in the campaign, including regular soda, sports drinks, and fruit drinks. Sales of diet soda and 100% juice were also tracked. Sales data are expressed as mean fluid ounces sold per product, per store, per week. RESULTS Regular soda sales in the 15 HC supermarkets decreased (-19.7%) from 2012 through 2015, whereas sales remained stable (0.8%) in the 17 comparison supermarkets (DID adjusted mean, -369 fl oz; 95%CI, -469 to -269 fl oz; P < .01). Fruit drink sales decreased (-15.3%) in HC stores and remained stable (-0.6%) in comparison stores (DID adjusted mean, -342 fl oz; 95%CI, -466 to -220 fl oz; P < .001). Sales of 100% juice decreased more in HC (-15.0%) than comparison (-2.1%) stores (DID mean, -576 fl oz; 95%CI, -776 to -375 fl oz; P < .001). Sales of sports drinks (-86.3 fl oz; 95%CI, -343.6 to 170.9 fl oz) and diet soda (-17.8 in HC stores vs -11.3 in comparison stores; DID adjusted mean, -78.9 fl oz; 95%CI, -182.1 to 24.4 fl oz) decreased in both communities, but the decreases were not significantly different between groups. CONCLUSIONS AND RELEVANCE A locally designed, multicomponent campaign to reduce consumption of sugary drinks was associated with an accelerated decrease in sales of regular soda, fruit drinks, and 100% juice. This policy-focused campaign provides a road map for other communities to reduce consumption of sugary drinks. © 2017 American Medical Association.},
keywords={sodium carbonate;  sugar intake, advertising;  Article;  beverage;  comparative study;  controlled study;  fruit;  human;  major clinical study;  Maryland;  observational study;  priority journal;  public policy;  social marketing;  social media;  soft drink;  sports drink;  beverage;  carbonated beverage;  commercial phenomena;  decision making;  fruit and vegetable juice;  health care policy;  health education;  health promotion;  procedures;  regression analysis;  sugar intake;  television, Advertising as Topic;  Beverages;  Carbonated Beverages;  Choice Behavior;  Commerce;  Dietary Sucrose;  Fruit and Vegetable Juices;  Health Education;  Health Policy;  Health Promotion;  Humans;  Maryland;  Regression Analysis;  Social Media;  Television},
chemicals_cas={sodium carbonate, 15491-24-4, 34431-51-1, 497-19-8, 7542-12-3; Dietary Sucrose},
funding_details={Rudd FoundationRudd Foundation},
funding_details={Robert Wood Johnson FoundationRobert Wood Johnson Foundation},
funding_text 1={This study was supported by grants from the Horizon Foundation, the Robert Wood Johnson Foundation, and the Rudd Foundation.},
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correspondence_address1={Schwartz, M.B.; Rudd Center for Food Policy and Obesity, University of Connecticut, 1 Constitution Plaza, United States; email: marlene.schwartz@uconn.edu},
publisher={American Medical Association},
issn={21686106},
pubmed_id={28264077},
language={English},
abbrev_source_title={JAMA Intern. Med.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Panatto2016,
author={Panatto, D. and Domnich, A. and Gasparini, R. and Bonanni, P. and Icardi, G. and Amicizia, D. and Arata, L. and Carozzo, S. and Signori, A. and Bechini, A. and Boccalini, S.},
title={An eHealth project on invasive pneumococcal disease: Comprehensive evaluation of a promotional campaign},
journal={Journal of Medical Internet Research},
year={2016},
volume={18},
number={12},
doi={10.2196/jmir.6205},
art_number={e316},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85008426059&doi=10.2196%2fjmir.6205&partnerID=40&md5=01764922eb3f09b23aeac10b018da649},
affiliation={Department of Health Sciences, University of Genoa, Via Pastore, 1, Genoa, 16132, Italy; Department of Health Sciences, University of Florence, Florence, Italy},
abstract={Background: The recently launched Pneumo Rischio eHealth project, which consists of an app, a website, and social networking activity, is aimed at increasing public awareness of invasive pneumococcal disease (IPD). The launch of this project was prompted by the inadequate awareness of IPD among both laypeople and health care workers, the heavy socioeconomic burden of IPD, and the far from optimal vaccination coverage in Italy, despite the availability of safe and effective vaccines. Objective: The objectives of our study were to analyze trends in Pneumo Rischio usage before and after a promotional campaign, to characterize its end users, and to assess its user-rated quality. Methods: At 7 months after launching Pneumo Rischio, we established a 4-month marketing campaign to promote the project. This intervention used various approaches and channels, including both traditional and digital marketing strategies. To highlight usage trends, we used different techniques of time series analysis and modeling, including a modified Mann-Kendall test, change-point detection, and segmented negative binomial regression of interrupted time series. Users were characterized in terms of demographics and IPD risk categories. Customer-rated quality was evaluated by means of a standardized tool in a sample of app users. Results: Over 1 year, the app was accessed by 9295 users and the website was accessed by 143,993 users, while the project's Facebook page had 1216 fans. The promotional intervention was highly effective in increasing the daily number of users. In particular, the Mann-Kendall trend test revealed a significant (P ≤.01) increasing trend in both app and website users, while change-point detection analysis showed that the first significant change corresponded to the start of the promotional campaign. Regression analysis showed a significant immediate effect of the intervention, with a mean increase in daily numbers of users of 1562% (95% CI 456%-4870%) for the app and 620% (95% CI 176%-1777%) for the website. Similarly, the postintervention daily trend in the number of users was positive, with a relative increase of 0.9% (95% CI 0.0%-1.8%) for the app and 1.4% (95% CI 0.7%-2.1%) for the website. Demographics differed between app and website users and Facebook fans. A total of 69.15% (10,793/15,608) of users could be defined as being at risk of IPD, while 4729 users expressed intentions to ask their doctor for further information on IPD. The mean app quality score assigned by end users was approximately 79.5% (397/500). Conclusions: Despite its specific topic, Pneumo Rischio was accessed by a considerable number of users, who ranked it as a high-quality project. In order to reach their target populations, however, such projects should be promoted.},
author_keywords={eHealth;  Invasive pneumococcal disease;  mHealth;  Mobile app;  Pneumococcus},
keywords={adolescent;  adult;  aged;  female;  human;  isolation and purification;  male;  middle aged;  mobile application;  Pneumococcal Infections;  procedures;  statistics and numerical data;  Streptococcus pneumoniae;  telemedicine;  utilization;  young adult, Adolescent;  Adult;  Aged;  Female;  Humans;  Male;  Middle Aged;  Mobile Applications;  Pneumococcal Infections;  Streptococcus pneumoniae;  Telemedicine;  Young Adult},
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correspondence_address1={Panatto, D.; Department of Health Sciences, University of Genoa, Via Pastore, 1, Italy; email: panatto@unige.it},
publisher={Journal of Medical Internet Research},
issn={14388871},
pubmed_id={27913372},
language={English},
abbrev_source_title={J. Med. Internet Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Raman2018130,
author={Raman, P.},
title={Zomato: a shining armour in the foodtech sector},
journal={Journal of Information Technology Case and Application Research},
year={2018},
volume={20},
number={3-4},
pages={130-150},
doi={10.1080/15228053.2018.1552396},
note={cited By 0},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059088843&doi=10.1080%2f15228053.2018.1552396&partnerID=40&md5=b8b211df70e51f15cc0d60a1855eb013},
affiliation={Banasthali Vidyapith, Jaipur, India},
abstract={Purpose–The purpose of this case is to understand and study the life cycle of a technology start-up (Zomato in this case) right from scratch to its growth and consolidation phase. The consumer’s approach for information and the choice of decision-making related to products and services have changed considerably in the digital era. Zomato is one website/application that has pioneered the online search for information related to restaurants in India. The case tries to evaluate the opportunities and challenges faced by a start-up in an extremely competitive industry and deliberates on how an online restaurant discovery business can be monetized into a highly effective and profitable business. It also examines the diversification strategy (natural and acquisition) employed by Zomato. Design/methodology/approach–The case uses secondary research method. The information, interview excerpts and data related to the company are gathered from different sources such as online databases, magazines, personal blogs of founders and company websites. The case covers a wide range of topics and can be helpful to undergraduates, MBA students and executives in courses such as entrepreneurship, digital marketing, strategic marketing, and marketing management. Majority of the students and executives are familiar with the company and their personal experiences can definitely improve the class discussion. Findings–This case identifies the different factors that were instrumental to the success of Zomato, its various revenue sources, its development through new products and services and growth expansion through acquisitions. The company which was primarily known for restaurant reviews gradually expanded into other areas of foodtech business like online ordering and delivery of food, table bookings, and developing applications software for managing the operations of restaurants. Soon after conquering the Indian market, Zomato successfully expanded to international markets particularly Europe, US, UK, and Middle-East. Practical implications (if applicable)–India is at the cusp of a big e-commerce revolution. In the last 4–5 years, the e-commerce industry in India has witnessed a lot of activities. Many new companies have entered the arena, some got merged, a few got acquired and some had to shut up shops. The hottest trend which is driving the market today is of aggregators and one such aggregator market is the foodtech sector. In the Indian start-up e-commerce industry, Zomato is one tale that every Indian entrepreneur will want to imitate. It is one inspirational start-up that gives insights into inventive marketing techniques and services and shows how to diversify risk by getting into other similar businesses and when and how to opt for natural growth and expand through acquisition. Originality/value–The Indian technology start-up ecosystem is currently in an embryonic phase and companies are still trying to figure out the best path to success. This case gives an insight into the online restaurant discovery market and Zomato’s rise in the highly cash-risk industry. It provides a step-by-step analysis of the various strategies implemented by Zomato in different situations. The case study helps to enhance the existing research done in the field of entrepreneurship and marketing management. It provides the budding entrepreneurs and marketing practitioners a bird’s eye view to building a company from zilch. © 2018, © 2018 Prashant Raman.},
references={(2014) Zomato raises USD 60 million from Vy Capital and existing investors Info Edge and Sequoia Capital, , http://www.afaqs.com/media/media_newslets/?id=58375_Zomato+raises+USD+60+million+from+Vy+Capital+and+existing+investors+Info+Edge+and+Sequoia+Capital, Retrieved December5 2017, from; (2018) The amazing way zomato uses data science for success, , https://www.analyticsindiamag.com/the-amazing-way-zomato-uses-data-science-for-success/, Retrieved October11, 2018, from; (2016) With 11 mn customers, Zomato has edge over rivals: Deepinder Goyal, , https://www.business-standard.com/article/companies/with-11-mn-customers-zomato-has-edge-over-rivals-deepinder-goyal-115091501001_1.html, Retrieved January4, 2018, from; (2017) Zomato, , https://www.crunchbase.com/organization/zomato, Retrieved July10, 2017, from; (2017) Batting it out of the park: zomato founder and CEO Deepinder Goyal, , https://www.entrepreneur.com/article/302209, Retrieved February23, 2018, from; (2014) Our users are our biggest brand ambassadors: Deepinder Goyal, , https://www.exchange4media.com/digital-news/our-users-are-our-biggest-brand-ambassadorsdeepinder-goyal-54839.html, Retrieved January15, 2018, from; (2016) Food startup zomato is India’s first e-commerce unicorn to break even, headed for profitability, , https://www.forbes.com/sites/saritharai/2016/02/08/food-startup-zomato-is-indias-first-unicorn-to-break-even-headed-for-profitability-by-mid-2016/#b81df094ba8f, Retrieved March23, 2018, from; (2016) Deepinder Goyal and Zomato: Serving the market, , http://www.forbesindia.com/article/big-bet/deepinder-goyal-and-zomato-serving-the-market/43813/1, Retrieved February15, 2018, from; Goyal, D., (2016) A snapshot of our international presence, , https://www.zomato.com/blog/a-snapshot-of-our-international-presence, Retrieved March14, 2017, from; (2017) Zomato hits it big with 2 million orders in march, , https://www.hungryforever.com/zomato-hits-big-2-million-orders-march/, Retrieved April14, 2018, from; (2016) India internet users, , http://www.internetlivestats.com/internet-users/india/, Retrieved October17, 2017, from; (2017) BookMyShow acquires restaurant search engine Burrp, , http://www.livemint.com/Companies/F3S8wgQlHhqZAbQ9LEn0DL/BookMyShow-acquires-restaurant-search-engine-Burrp.html, Retrieved September18, 2017, from; (2016) Yelp earnings: revenues grows as the company winds down international business, , http://www.nasdaq.com/article/yelp-earnings-revenues-grows-as-the-company-winds-down-international-business-cm703801, Retrieved June11, 2017, from; (2017) Foodpanda narrows losses to Rs 44 crore in FY17, , http://www.newindianexpress.com/business/2017/nov/30/foodpanda-narrows-losses-to-rs-44-crore-in-fy17-1714368.html, Retrieved December2, 2017, from; (2017) Indian food delivery startup swiggy enters the overfunded club, , http://www.sramanamitra.com/2017/06/28/indian-food-delivery-startup-swiggy-enters-the-overfunded-club/, Retrieved November15, 2017, from; (2014) Serving it hot, , https://www.outlookbusiness.com/enterprise/big-idea/serving-it-hot-37, Retrieved October10, 2018, from; (2012) Zomato’s social media strategy explained [Interview, , https://www.socialsamosa.com/2012/07/zomatos-social-media-strategy-explained-interview/, Retrieved February13, 2018, from; (2016) India foodtech market by operation type (food aggregators & restaurant based), by source of order (web vs mobile app), by payment method (cash on delivery, mobile wallet, etc.), competition forecast and opportunities, 2011–2021, , https://www.techsciresearch.com/news/1002-india-foodtech-market-to-grow-at-12-cagr-till-2021.html, Retrieved September12, 2016, from; (2012) Interview with Zomato COO - Pankaj Chaddah on their marketing and expansion plans, , https://yourstory.com/2012/07/zomoato-cofounder-pankaj-chadda/, Retrieved October10, 2018, from; (2013) 5 years on, a look back into Zomato’s past and a glimpse into their future, , https://yourstory.com/2013/02/5-years-on-a-look-back-into-zomatos-past-and-a-glimpse-into-their-future/, Retrieved 2017 Dec13, from; (2013) 8 months on, how is Zomato doing internationally?, , https://yourstory.com/2013/05/how-is-zomato-doing-internationally/, Retrieved Jan23, 2018, from; (2017) Is a breakthrough moment round the corner for India’s foodtech startups?, , https://yourstory.com/2017/11/foodtech-zomato-freshmenu-freshtohome/, Retrieved October11, 2018, from; (2014) Priceline buys openTable for $2.6 billion, , http://www.zdnet.com/article/priceline-buys-opentable-for-2-6-billion/, Retrieved July25, 2017 July25, from},
correspondence_address1={Raman, P.; Banasthali Vidyapith, P.O. Banasthali, India; email: prashantraman5@gmail.com},
publisher={Routledge},
issn={15228053},
language={English},
abbrev_source_title={J. Inf. Technol. Case Appl. Res.},
document_type={Article},
source={Scopus},
}

@ARTICLE{Fine2017280,
author={Fine, M.B. and Gironda, J. and Petrescu, M.},
title={Prosumer motivations for electronic word-of-mouth communication behaviors},
journal={Journal of Hospitality and Tourism Technology},
year={2017},
volume={8},
number={2},
pages={280-295},
doi={10.1108/JHTT-09-2016-0048},
note={cited By 3},
url={https://www.scopus.com/inward/record.uri?eid=2-s2.0-85028839208&doi=10.1108%2fJHTT-09-2016-0048&partnerID=40&md5=f402ffe462198d0bdd119335dfb15715},
affiliation={Coastal Carolina University, Department of Marketing, Conway, SC, United States; Nova Southeastern University, Department of Marketing, Fort Laudersale, FL, United States},
abstract={Purpose: “Prosumers” (combining “producer” and “consumers”) describes consumers’ ability to openly share their product/service experiences and thereby drive sales and digital marketing. Understanding what motivates active prosumers to engage in electronic word-of-mouth (eWOM) and share or review their hotel experiences online can help organizations empathize with consumers and use their messages to co-create value. Identifying prosumers’ motivators can enable companies to properly target them as resources for review or consumer feedback studies. This paper aims to investigate the influence of motivators (intrinsic and extrinsic), service quality and age on consumers’ eWOM communication behaviors. Design/methodology/approach: A panel of 204 travelers was surveyed regarding their hotel travel experiences, propensity to write online reviews, preferred review-writing platform, motivations for writing reviews and impressions of service quality. To test the hypotheses, a multivariate regression analysis was performed with eWOM as the dependent variable. Differences in eWOM as a function of preferred review platform were also tested using ANOVA, with a multiple comparison analysis that underlines the differences between prosumers who prefer different types of review platforms and their eWOM behaviors. Findings: Both intrinsic and extrinsic motivators, as well as service reliability, had a significant influence on eWOM behavior, while service tangibility had a negative relationship. Additionally, prosumers’ engagement in eWOM about their hospitality experience differed according to their preferred review platform. Research limitations/implications: The findings of the analysis underline the importance of consumer motivations and of satisfaction with service quality in the context of digital review behavior. For marketing and hospitality research, this shows the benefits of including not only individual characteristics and demographics when analyzing review behavior but also elements such as perceptions of service quality. Given the differences in how the dimensions of service quality affect consumers’ engagement in online review behavior, this represents a very important topic for research and can be included in future studies that analyze the consumer review behavior model. Practical implications: Regarding the implications for practitioners, this study highlights the important role played by consumer satisfaction with service in the hospitality industry and its effect on their involvement in online reviews. Managers should be focused constantly on offering great service to their guests, while, at the same time, offering them motivations to engage in posting positive reviews about their vacation. Moreover, as the results of this study imply that various dimensions of service quality have a different impact, managers should focus especially on the aspects that consumers consider important and constantly include in their reviews, such as the tangibles dimension. The results of this study also have the potential to provide to businesses more information to improve the social aspects of vacationing, which can not only improve perceptions about service quality but can also have a positive influence on consumers’ motivations. Originality/value: This paper develops a better understanding of what motivates people to engage in the eWOM communication behavior of writing online hotel reviews, by showing the effect of consumer motivations and service quality variables on prosumers’ engagement in online review behavior. © 2017, © Emerald Publishing Limited.},
author_keywords={Electronic WOM;  eWOM;  Online reviews;  Prosumers;  Service quality},
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correspondence_address1={Fine, M.B.; Coastal Carolina University, Department of MarketingUnited States; email: monicabfine@gmail.com},
publisher={Emerald Group Publishing Ltd.},
issn={17579880},
language={English},
abbrev_source_title={J. Hosp. Tour. Technol.},
document_type={Article},
source={Scopus},
}
